Go, See and Do! Lancaster, York, Adams, Franklin, Berks, Lebanon, Dauphin, Cumberland, Perry
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Free. Arts and Entertainment in the Penn Dutch Region In Our Eighth Year! ShowcaseVol. 8, No. 5 | June 13 to July 25, 2011 Go, See and Do! Lancaster, York, Adams, Franklin, Berks, Lebanon, Dauphin, Cumberland, Perry Amaryllis Santiago: Dance the Night Away Anne Finucane, 1002 Painter in the Library Things to See and Do! On the Web 24/7 showcasenow.net drive less. save more. – EXPRESS SERVICE – YORK TO MARYLAND • YORK TO HARRISBURG • GETTYSBURG TO HARRISBURG rabbitEXPRESS offers service from York to Maryland (Hunt Valley, Timonium and Towson), York to Harrisburg and Gettysburg to Harrisburg. Forget the stress of traffic, gas prices, and wear and tear on your car. Ride in comfort with rabbitEXPRESS! Think of what you could be spending that time doing – reading, sleeping, working, dreaming . We make connections to Amtrak, the MTA Light Rail and regional airports. Follow us on Facebook Search rabbittransit rabbittransit.org/express for times and locations! What’s Going On? Master Artist Robert Patierno Showing at Chambersburg Ballet to Present Yorkarts “Cinderella” Ballet Chambersburg Ballet Theatre will present “Cinderella” on June 18th at 2 and 6:30 pm at the Capitol Theatre in Chambersburg. Pictured are Nolan Seda and Brie Anne Asbury accompanied by Company dancers. The Chambersburg Ballet Theatre (CBT) will present two performances of the fairy-tale classic “Cinderella” on Saturday, June 18th at the Capitol Theatre, 159 S. Main Street, Chambersburg. Performances will be at 2 and 6:30 p.m. CBT’s “Cinderella” will feature five professional guest dancers performing with dancers from its performing school and company. The roster of Guest Artists includes Brie Anne Asbury, Peter Doll, Etienne Hernandez, Nolan Seda, and Brent Whitney. Tickets for “The Little Mermaid” are available at the Capitol Theatre Box Office, at 717-263-0202. Totem Pole Brings Story behind the Story Belgian Grasses, a relief print by Master Artist Robert Patierno Yorkarts, 10 North Beaver Street, York, has perhaps the best show of the region open now until July 30. Well-known artist Robert Patierno is showing his recent work, painting, prints and drawings in a rare exhibition that will be long remembered. His work, Belgian Grass, shown here is one of the pieces this artist has on display Fridays from Noon to 5 p.m. and Saturdays from 10 a.m. to 2 p.m. Viewers also can see the show by special appointment: for more information, visit Merideth Kaye Clark, Jon Liebetrau, Paris Peet, Ray Ficca. (left to right) the arts gallery and school at www.yorkarts.org. You can also see Patierno’s work hanging in the Offcenter Grill at the Yorktowne Hotel, 48 E. Market Street. On the stage June 14 to 26 Totem Pole players tell the drama behind the big movie of the 1900s. Call for reservations at 888-805-7046! ShowcaseNow! Volume 8 Issue 5 3 Building Audiences for the Arts Strategies for Kelly Summerford Survival in the Arts:By Kelly Summerford Part II: Building the Audience n the last issue of “ShowcaseNow!” we discussed Ithe importance of “Budgets” for arts organizations and I promised this time we would discuss the all- important aspect of “Building the Audience.” Who wants to go to the trouble of planning and staging a party, we agreed, and have no one show up to enjoy it? Before we discuss the topic at hand, however, I’d like to keep a promise and give my advice to a reader who took me up on my offer and e-mailed a question on the topic that we did not cover in last issue’s article. “Tom F.” of Mechanicsburg was one of numerous people who wrote comments and asked for guidance. We found that many readers found our online version of this article, too, stored under “Special Features.” (Just go to ShowcaseNow.net.) Question from the Mailbag: HOW IMPORTANT IS PLANNED This crowd for the Music and Wine Festival at Fort Hunter shows how wise audience-building techniques can help. GIVING? Tom wrote this question: “I am let’s agree, after I write about “Building will help you understand how to away, abandoning the ship or ticked wondering what importance you would the Audience,” and “Personnel and broaden it, expand it and make it more off at something that happened in put on planned giving for nonprofit Staff,” I’ll address fundraising in general committed, more loyal to your group your place last week? organizations. Is this something my and talk a little about Planned Giving. and to what it does. Are you using all the tools at hand: Board of Trustees should be dealing Of course, I am not a lawyer and There is no doubt about word-of- table tents, placemats, billboards, with while they tackle the paid-versus cannot give you legal opinions, but I mouth being your best friend and e-mail blasts, door hangers, posters, non-paid publicity for our shows?” can share what I have learned about ally. When someone already inside sandwich boards, flyers, note cards My answer is a quick and hearty arts groups as well as other nonprofits your door is having a good time or and paid advertising in publications “yes!” Some of my colleagues in the in the Commonwealth of Pennsylvania learning something, they will bring that target your kind of people? Development or Planned Giving field, and as well as in other places I have friends, neighbors, family, people With the “browning of America” are now telling their clients that in the travelled. they go to synagogue with or people are you looking at ways you can future the nonprofits that don’t earn they know through The Sorority. adapt your programming to the at least 25-percent of their operations “BUILDING THE AUDIence” Next, is what you say about your people who live around you? Are you budget from their “Endowment Fund,” First let’s analyze the audience program easy to understand? Is it big, drawing on the people in the next will go out of business. This may seem we have now. What’s the average colorful and does it stand out? Did you town over; are you enticing people like a harsh reality, but I find myself age, occupation, income level, race, know that the average consumer is hit to cross the river, go through the agreeing with this. Makes good sense political party, taste in beverage, taste with 3,000 messages a day? Does this woods and come to take a place in for the arts and most nonprofits in in shoes, taste in what to do when they figure make you tired just thinking your theater – in your gallery, garden, general. Do we really want to let other want to relax, when they want to be about it? Does it make you tired trying museum, your auditorium or your groups, or political interests of some active, when they want to learn? to read pale pink print on a yellow zoo? Are you looking at all ages, toxic persuasion to demand we do In fact, do they want to learn at all? Do background? all hair colors? Are you looking at something their way because they are they have any ambition of becoming Is your publicity campaign reaching people with no hair? giving us most of our funding? more interesting, more understanding your potential audience? Is it aimed at Enough said. Please let me hear and more intelligent about the world impressing the Minister or the Pope from you. If I do not answer your THIS SMELLS LIKE A RAT around them? Or do they want to sit rather than selling tickets or drawing question or comment in this column, This smells like disaster. And, as my at home, watch Lawrence Welk reruns people to your venue? I will answer it on the web page for this Mother used to say, “If it looks like a rat and eat hot fudge sundaes? publication or in an e-mail addressed and it’s eating cheese on your kitchen ARE YOU TRAINING THE AUDIENCE directly to you. floor, it’s probably a rat!” In fact, Tom WOULD THEY RATHER TWEET, SURF OF TOMORROW? In closing, let’s join hands and form F. brings up a good point, and perhaps THE WEB, OR PLAY VIDEO POKER? Then, are you training other people a circle and sing, “We can build our this is worthy of a column in itself. So Knowing the audience you have to take the place of people moving crowds together, together right now!” 4 ShowcaseNow! Volume 8 Issue 5 What’s Going On? “Red, White and Tuna” is on the Boards at Meet Me Gettysburg Stage by Ruthe Fortenbaugh Craley If you have a yen to spend a “down it is using a small cast and can be has been associated with the group since in Gettysburg home” evening, you will certainly enjoy seen in GS’s usual venue. “However,” it began in 2003, assisted by the Adams Gettysburg Stage’s next production she continued, “GS is able to mount County Arts Council. When asked why be “The Evil Dead: The Musical,” and will “Red, White and Tuna.” This show larger productions and has, in the Gettysburg has become home base for appear during the Labor Day weekend offers a satirical look at a small, (a very past, done plays with as many as 12 or Gettysburg Stage, Hurlbert responded, and again at Halloween and is billed as small), Texas town where “the Lions 14 characters.” “...the right people just seemed to end up a horror-musical. There will be a special Club is considered too liberal and She has been associated with here.