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RNI NO. DELENG/2013/49640 AUGUSTJUNE 20192020 | VOLUME 78 | ISSUE 86 | `100 www.csrtimes.org INDIA’S NO. 1 CORPORATE SOCIAL RESPONSIBILITY MAGAZINE CSRCSR FOR FOR PMPM CARESCARES FUND | | FUNDCSR TIMES JUNE 2020 1 Atul Sobti Venkat K. Narayana Director General, SCOPE Founder, KVN Foundation CSR TIMES | JUNE 2020 | 2 FROM THE EDITOR INDIA FIGHTS COVID CHALLENGE IN LETTER AND SPIRIT HARISH CHANDRA e are amidst a pandemic and economic crisis. The severity of it has shaken the human race but has not broken its spirits. CSR Times Wepitomizes that spirit of the human race and has brought out the June ‘Prime Minister’s issue, highlighting the efforts of our leaders, businesses and ordinary citizens of their fight against COVID-19. CITIZEN ASSISTANCE Leading from the front, Prime Minister Narendra Modi, realized that the AND RELIEF IN country would require considerable resources to fight the virus. A visionary, he EMERGENCY realized that a fund is needed that can work to help the poor and needy quickly. The fund has to be free of rules that delay disbursement than hastening its SITUATIONS FUND (PM delivery to the beneficiaries. CARES FUND) WAS ‘Prime Minister’s Citizen Assistance and Relief in Emergency Situations SET UP AS A Fund (PM CARES Fund) was set up as a Charitable Trust. We have made this CHARITABLE TRUST. as our cover story of this issue to highlight the vision and mission behind this fund. As a responsible magazine, we believe, that facts have to be told upfront WE HAVE MADE THIS and analysis later. AS OUR COVER STORY This issue of CSR Times has been brought out for you, overcoming many OF THIS ISSUE TO logistics and editorial challenges. It reflects contribution and the commitment of individual people and businesses during COVID-19, which is still challenging us. HIGHLIGHT THE VISION Over the years, public sector enterprises have silently contributed to the AND MISSION BEHIND society. They are filling up the gaps, to ensure that every section of the society THIS FUND. AS A moves along with the progress made by the country. Through their humanitarian RESPONSIBLE efforts, PSUs have attempted to bridge all kinds of divide—social, economic, digital and others. MAGAZINE, WE Stories of individuals (COVID-Warriors) and KVN, I am confident will be BELIEVE, THAT FacTS appreciated and applauded by readers across the country. The evil virus will HAVE TO BE TOLD soon be defeated, and economic revival, with the slew of policy measures taken by the Government to improve all the sectors, has already begun. UPFRONT AND This augurs well for our country. Going forward, we are confident that ANALYSIS LATER. more support and commitment will pour in to supplement the efforts of the government. We have already seen the glimpses of that during the first & second quarter of this calendar year. Hope with trust is the biggest strength that humanity has for its survival. CSR TIMES | JUNE 2020 | 3 CSR TIMES CORONA VIRUS - A QUESTION MARK Vol. 8, Issue 6 (June 2020) oday the corona virus has emerged working hard to deal with this pandemic; RNI No. DELENG/2013/49640 Tas a big question mark in front people are following all the necessary of us. Under the great leadership of instructions, taking precaution while EDITOR Shri Narendra Modi our government understanding the need of the time, Harish Chandra handled this situation in a applauding and facing this situation with courage. ExEcuTIvE EDITOR way, we all were fighting against it with But now their morale is slowly falling Amit Goenka full strength, and at one point of time because today the way people are it seemed that COVID-19 would soon roaming in the market, not taking it cONSuLTING EDITORS M.Rajendran, Prashant Das disappear. seriously, it will become Today a big question impossible to deal with cORRESPONDENTS which has been raised in corona – and here arises Subramanya Shastri (MS) front of us is, will it end a big question mark. I PHOTOGRAPHER soon or will we have to face would like to request our Anurag Nanda it for some more time? I Prime Minister Narendra DESIGNER believe that the way people Modi to address the B.S. Rawat gave their full support to the nation so that the morale government and obeyed of those who are the real v.P. SALES & MARKETING Rajesh Manglani Narendra Modi ji, which fighters in this battle as was in the interest of the Sunil Shastri well as of the people gets GM MARKETING Former Member of people and followed it, but Parliament (Rajya Sabha), a boost. On the other Manoj Sandal now Unlock 1.0 started Former Cabinet Minister hand I would appeal to Govt. of Uttar Pradesh, MANAGER, EvENTS & with little relaxation. Due Chief Patron, those people who are not BuSINESS DEvELOPMENT to this people are thinking Indian Achievers Forum taking Corona seriously, Manya Singh that this is not a big problem please do not take it PRODucTION MANAGER and they can face it. Today, the way lightly. It is the duty of every Indian as Rahul Thakur coronavirus cases are increasing, the a responsible citizen of the country that number of infected people is increasing we fight against it with full force, and cIRcuLATION HEAD Pankaj Singh drastically. Till now more than 42 lakh do all the efforts to save our country. I people have gone through the test and feel that it’s not far away that once again LEGAL ADvISOR around 3 lakh people have been affected we will start living in a similar way as Suman Dobal by this virus, although more than one earlier and will meet people freely and ADvISORS lakh people have been cured. If we look the work will start in a smooth manner. Ravi Shankar, Girish Kumar, into it, the recovery rate is more than In the end, I again appeal to the people B.S. Dhillon, Newton Mishra 45 percent and at the same time the of the country, if it is not important, PRINTED & PuBLISHED BY number of people who died due to this then do not leave the house and protect Harish Chandra for First Step Foundation pandemic is about three percent, till date yourself and your family. PuBLISHED AT 8 thousand people have died. I would 312, Vardhman Sunrize Plaza, say that state governments are also Jai Jawan Jai Kisaan Vasundhara Enclave, Delhi-110096 Phone: 011-43085920 F E E D B A c K EDITORIAL MENTOR [email protected] www.linkedin.com/in/csrtimesmag SIDHARTH MISHRA www.facebook.com/csrtimesmag www.csrtimes.org www.twitter.com/csrtimesmag PRINTED AT: LIPEE Scan Pvt Ltd, 89, DSIDC Shed, Okhla, Industrial Area-1, New Delhi - 110020 DISCLAIMER: All views expressed in this issue are that of the respective authors The publishers may not agree with the independent views expressed in this magazine. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. COPYRIGHT: No content, text or image of this magazine is permissible for reproduction in any form, print or digital, without written consent of the Editor. CSR TIMES | JUNE 2020 | 4 cOvER story PM CARES FUND E 6 U 06 ME 8 | ISS U 2020 | VOL NE U CSR TIMES J CONTENT HEALTH cSR initiativE EDucation Making the right moves Leading From The Front Apeejay’s gift of knowledge 23 for the right cause 32 To Serve The Nation 44 amidst COVID-19 cSR update health The man with a mission: “To WHO plays a significant feed the hungry and needy 46 role in the fight to defeat 24 daily wage earners and the COVID-19 underprivileged children” LEADERSHIP Standing out amidst the 34 pandemic and economic chaos CPSEs show the way cOvID WARRIORS EvENT PSu LEADERS The warriors who served The 51st Indian Achievers Serving the country and citizen and country to Forum (IAF) awards were setting new benchmarks 36 48 31 in Banking and Insurance fight COVID-19 given at the summit ... ^loZ f’k{kk] loZ ÅtkZ] loZ ldkjkRed lksp* CSR TIMES | JUNE 2020 | 5 COVER STORY PM CARES FUND CSR TIMES | AUGUST 2019 | 6 OPINION ‘Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund’ (PM CARES Fund)’ has been set up to provide support relief or assistance of any kind relating to a public health emergency or any other type of emergency, calamity or distress, either human- made or natural, including the creation or up-gradation of healthcare or pharmaceutical facilities, other necessary infrastructure, funding relevant research or any other type of support. M.Rajendran lobally and in India too, the also qualify to be counted as Corporate the prime minister said there is nothing pandemic of COVID-19 has Social Responsibility (CSR) expenditure big or little and that every contribution Gposed serious challenges for under the Companies Act, 2013. PM mattered and it reflects our collective the health and economic security of CARES Fund has also got exemption resolve to defeat Covid-19. People from billions of people. In India, the spread under the FCRA, and a separate all sections of society have come forward of coronavirus threatens to impact account for receiving foreign donations to donate to the Fund irrespective of the social and economic stability. has been opened to accept donations whether it is big or meagre. Among various measures taken by the and contributions from individuals Using the social media platform, PM government, for a quick decision and and organizations based in foreign reached out to many people in India and disbursal, Prime Minister set a new countries. abroad.“It is my appeal to my fellow fund-‘PM Cares Fund,’ that aims to help However, contributions flowing out Indians, Kindly contribute to the PM- the millions of people impacted by the of budgetary sources of Government CARES Fund.