2 0 1 8 ANNUAL REPORT WAYNE • PIKE • MONROE • CARBON COUNTIES TABLE OF CONTENTS SPECIAL THANKS .................................................................................................. 03 POCONO MOUNTAINS EXECUTIVE SUMMARY ......................................................................................... 04 VISITORS BUREAU EXECUTIVE MESSAGE ........................................................................................... 05 1004 W. Main St. Stroudsburg, PA 18360 MARKETING ANALYSIS ........................................................................................ 06 (570) 421-5791 MARKETING & ADVERTISING .............................................................................. 08
[email protected] PoconoMountains.com MARKETING: STREAMING .................................................................................... 11 @PoconoTourism POCONOMOUNTAINS.COM ................................................................................. 12 #PoconoMtns WEBSITE ENHANCEMENTS.................................................................................... 13 SOCIAL MEDIA ....................................................................................................... 14 COMMUNICATIONS .............................................................................................. 15 SALES....................................................................................................................... 16 GROUPS ................................................................................................................