Journal of Turiba University Acta Prosperitatis Nr. 8 CONTENT VARIATIVE MODULE SYSTEM OF PROFESSIONAL DEVELOPMENT OF EDUCATIONAL INSTITUTION PRINCIPALS Journal of Turiba University Arhipova Olga, Kokina Irēna POSSIBLE IMPLEMENTATION OF KEY ACCOUNT MANAGEMENT PRINCIPLES IN TAX ADMINISTRATION Jurušs Māris, Kalderauska Sabīne Elza INTERMEDIALITY: A THEORETICAL DISCOURSE AND AN INTERPRETATIVE FRAMEWORK IN PERFORMANCE AND MEDIA STUDIES Kristberga Laine PATĒRĒTĀJU APMIERINĀTĪBAS VEIDOŠANĀS PROCESS MAZUMTIRDZNIECĪBĀ Liniņa Iveta, Zvirgzdiņa Rosita MANAGING MILLENNIAL COMMUNICATION PROFESSIONALS: CONNECTING GENERATION ATTRIBUTES, LEADERSHIP DEVELOPMENT, AND EMPLOYEE ENGAGEMENT Meng Juan, Reber Bryan H., Holley Rogers FEAR PROPAGANDA: FROM THE GREAT WAR TO THE MODERN COMMUNICATION Pedrini Pier Paolo, Villeneuve Jean-Patrick PROSOCIĀLAS RĪCĪBAS CENA Škuškovnika Daina RESPONSIBILITY AND EMOTIONAL INTELLIGENCE IN CONSTRUCTION Ziemele Ināra Editor-in-Chief: Assist.prof. Dr. paed. Aldis Baumanis, Turiba University, Latvia Co-editor-in-Chief: Mg.sc.ing., MBA Ivars Namatēvs, Turiba University, Latvia 8 Acta Prosperitatis ISSN 1691-6077 Publishing house of Turiba University Telephone: +371 67623521 Address: 68 Graudu Street , Riga, LV 1058 E-mail:
[email protected] 8 ISSN 1691-6077 INTRODUCTION Journal of Turiba University Acta Prosperitatis No. 8 ISSN 1691-6077 Riga 2017 1 ACTA PROSPERITATIS 8 Journal of Turiba University Acta Prosperitatis No. 8 Editor-in-Chief Assist.prof. Dr. paed. Aldis Baumanis, Turiba University, Latvia Co-editor-in-Chief Mg.sc.ing., MBA Ivars Namatēvs, Turiba University, Latvia Executive Editors Assit.prof., PhD Suat Begeç, Çağ Univeristy, Turkey Prof. Dr.hab. Waldemar Dotkuś, Wroclaw University of Economics, Poland Prof. Dr.phil. Vladislavs Fomins, Vytautas Magnus University, Lithuania Assist.prof PhD, Aleksander Kobylarek, University of Wrocław, Poland Prof. Dr.paed.