Loyola of Los Angeles Entertainment Law Review Volume 21 Number 2 Article 1 1-1-2001 Gettin' Played: How the Video Game Industry Violates College Athletes' Rights of Publicity by Not Paying for Their Likenesses Matthew G. Matzkin Follow this and additional works at: https://digitalcommons.lmu.edu/elr Part of the Law Commons Recommended Citation Matthew G. Matzkin, Gettin' Played: How the Video Game Industry Violates College Athletes' Rights of Publicity by Not Paying for Their Likenesses, 21 Loy. L.A. Ent. L. Rev. 227 (2001). Available at: https://digitalcommons.lmu.edu/elr/vol21/iss2/1 This Article is brought to you for free and open access by the Law Reviews at Digital Commons @ Loyola Marymount University and Loyola Law School. It has been accepted for inclusion in Loyola of Los Angeles Entertainment Law Review by an authorized administrator of Digital Commons@Loyola Marymount University and Loyola Law School. For more information, please contact
[email protected]. GETTIN' PLAYED: HOW THE VIDEO GAME INDUSTRY VIOLATES COLLEGE ATHLETES' RIGHTS OF PUBLICITY BY NOT PAYING FOR THEIR LIKENESSES Matthew G. Matzkin* I. INTRODUCTION Envision all of the action and spirit of college athletics completely packaged and available on demand. For many fans, this dream is realized annually when video game producers release the latest college sports video game titles. Not surprisingly, producing these games is a lucrative enterprise, particularly as the games' graphics, sound and playability continue to improve with advances in technology.' The combination of video games and college sports translates into revenue for both video game producers and the collegiate institutions licensing their names and logos.2 However, the video game industry relies * B.A., University of California San Diego 1997; J.D., University of Southern California, 2000.