THE BIGGEST EVENT IN ACTION SPORTS HISTORY

2016 , UTAH THE WORLD’S GREATEST ACTION SPORTS ATHLETES COMPETE IN A THRILLING NEW FORMAT UNLIKE ANYTHING EVER SEEN BEFORE.

Over the past five years, has exhilarated stadiums around the world with astounding live shows featuring ground‐breaking stunts. Now, Nitro Circus brings its innovave brand of acon sports entertainment to the compeve arena for the first me ever.

Action sports is about progression, pushing the envelope to go bigger, faster and farther than ever “ before. When it comes to competition, I expect to see the best of the best going head to head, attempting tricks no one has ever seen before. With the , we wanted to create an event that raised the bar and took action sports to the next level.

-, Nitro Circus Creator ” We have worked tirelessly for three years with one goal in mind: “ a total reinvention of action sports competition. - Mike” Porra , Nitro Circus CEO A revolutionary transformation of action sports competition featuring finals-only Features a Nitro-invented live scoring system, enabling fans to easily events in an adrenaline-charged three-hour live broadcast on NBC engage with the competition during every single minute of action

Seven all-new Gold Medal events and more than 15 different competition Condensed competition schedule and television broadcast targeted at the ramps, including Nitro Circus’ trademark 50-foot Giganta Ramp core youth market – those with short attention spans who crave high entertainment and action-packed event coverage Takes place in front of a sold-out arena, creating spectacular visuals designed to thrill and inspire television audiences around the globe Exclusive long and short form support programming available for license to international broadcasters from April to June in the lead up to the inaugural A world class production with professional commentary, live scoring and never- event before-seen tricks from the world’s best athletes from Freestyle , Inline Skating, BMX and Scooter

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NITRO WORLD GAMES PRESENTATION 03 NITRO WORLD GAMES WILL FEATURE SEVEN ALL-NEW GOLD MEDAL EVENTS, REPRESENTING THE BEST OF THE BEST IN ACTION SPORTS:

Freestyle Motocross BMX Best Trick Skate Best Trick Scooter Best Trick Freestyle Best Trick Triple Hit BMX Inline Best Trick

NITRO WORLD GAMES PRESENTATION 06 The biggest event in the history of action sports, the Nitro World Games is a riveting three-hour experience that marks a revolutionary transformation of action sports competition.

DATE: July 16, 2016 LOCATION: Salt Lake City, UT VENUE: Rice Eccles Stadium FORMAT • Two days of practice/qualifying (closed to public/TV) • One day of finals competition

ARENA LAYOUT – RICE ECCLES STADIUM U.S. BROADCAST PARTNER: NBC U.S. BROADCAST TIMING: PRIMETIME (8-11 PM EST)

INTERNATIONAL DELIVERY:

Format: 16:9 HD Delivery: available live via US Satellite or fast-turn around FTP Language: English Voice/Graphics, International/Clean INLINE FMX SCOOTER BMX

04 Recently named by Forbes magazine as one of America’s Most Promising Companies, Nitro Circus continues to position itself as the world’s leading youth action sports & entertainment brand. As well as spawning successful TV series and films, is a global touring phenomenon which has obliterated box office records and cultivated a legion of diehard fans. Nitro Circus has now rolled across five continents, blown away over two million fans and sold out shows in the United States, Canada, Europe, , , China, , the Middle East and South Africa.

International Live Shows Social Media · 170 live shows taking place on 6 continents in 2015/16 · 6 million Facebook likes · Over 2 million global ticket sales to date · 1 million Instagram followers · 5x the #1 trend on Twitter 60% YouTube viewership aged 18-35 years old

2015 Highlights · ‘Nitro Circus Action Figures’ (2015) – a top 5 iTunes film release in multiple territories · ‘Action Figures’ YouTube web series (2015) - 13 million cross platform views (YouTube and Facebook) · ‘Triple Backflip’ world record attempt on YouTube - 11.6 million views · ‘Quad Backflip’ world record attempt on YouTube – 11.5 million views · ‘Nitro Circus Crazy Train’ (2015) – 5x the most watched program of the day on the NBC Sports Network

02 Example marketing and promotion available to international television partners (opportunities dependent on specific territory):

· PR: Dedicated release to announce the partnership. Pitch for listings and stories in TV guides and entertainment media outlets.

· Print Advertising: Targeted print advertising opportunities

· Digital Advertising: Weekly tune-in campaign on Google, Facebook, and YouTube; pre-roll and other digital display advertising

· Email Marketing: Email blasts to the Nitro Circus database and ticket buyers to encourage tune-in

· Social Media Promotion: ‘Tune in’ organic posts, geo-targeted to Nitro’s social media fans in the relevant territory

· Live Tour Cross-Promotion: ‘Tune in’ ads on our big screens during the show

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THE NITRO WORLD GAMES WILL AIR LIVE ON NBC AND WILL BE PRODUCED IN CONJUNCTION WITH NBC SPORTS GROUP’S AWARD-WINNING LIVE PRODUCTION TEAM

NBC Sports Group is known for its award-winning live coverage of the most prestigious sports properties in the world

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Winner of 11 Emmy Awards in 2015, including Outstanding Live Sports Special (Super Bowl XLIX), Outstanding New Approaches in Sports Programming (The XXII Olympic Winter Games) and Outstanding Technical Team Studio (English Premier League) ALSO AVAILABLE ROAD TO THE NITRO WORLD GAMES 8 x 30 from June 2, 2016 This eight part series delves into the inspiration behind and creation of the first-ever Nitro World Games. Told through Nitro’s cinematic style of storytelling, the series takes viewers through the innovative new format and features in-depth athlete profiles and packages, making this essential viewing in the lead up to the inaugural Nitro World Games.

02 2016 SALT LAKE CITY, UTAH