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ObI19_Anz_4-days-oEB_210x297_SportsInsight_E-GB.indd 1 09.05.19 13:03 OUTDOOR INSIGHT 25 TOP TEN REASONS YOU SHOULD ATTEND OTS 2019

TS 2019 will be the largest entries for the 2020 awards will be location with amazing transport links yet, with 125 exhibitors showcased, judged and voted for via road, rail and air for those based Thoughts on OTS 2018 and a great variety of with the finalists for each category across the UK and further afield. Obrands - a must visit for buyers in announced at OTS before going to the 10. OTS is a completely free show to the outdoors and sports retail. public vote and the awards ceremony attend with plenty of free parking! “I thought the show and the venue was very good and for This year's event takes place from in 2020. So, come down to see the us this helps us maximise our time to do business with key Tuesday to Thursday, July 9-11, brands and a valuable insight to other brands that we may at EventCity, Manchester. But if latest innovations in the flesh and Trade visitors can register now you are still unsure about visiting vote for your favourite products. to attend the event by filling not currently work with. All in all a good effort and I hope that OTS this year, then here are ten top 5. OTS offers a social evening to in a short form on the website, both the outdoor trade and retailers alike will support a single reasons why you need to pre-register network and unwind – taking place outdoortradeshow.com. Once show going forward. Up to now I have found it frustrating the now and head to EventCity in July: straight after the awards launch on completed, visitors will receive a amount of satellite shows around the country and I sincerely 1. OTS is the uk’s only outdoor Wednesday, July 10, the social always confirmation email to print and take hope that going forward everyone can unite behind one show.” industry trade show giving you the proves to be the highlight of the show along to the show in July, to receive a unique opportunity to discover and provides the perfect environment badge, show guide and free entry. Simon Clark, Owner of Taunton Leisure the next season’s products and to relax and catch up with colleagues Marta Williams, OTS organiser, said: innovations from hundreds of brands from across the industry. “With OTS now in its 14th year, the “It was very important that OTS succeeded to attract good all under one roof. 6. OTS is not just for retailers - all the show is well established and popular numbers of existing and new customers. Our objective was 2. OTS now has 125 companies exhibitors are excited to meet people amongst both retail visitors and to present a much wider range of products than we’ve ever booked to exhibit – presenting you from across the outdoor industries, manufacturers/distributors, with managed to before. Moreover the trade needed a shot in with the opportunity to see thousands so it doesn’t matter whether you use the whole industry recognising that the arm, which it got. Our hopes were more than met. We of quality products from backpacks your tents to sell or sleep in, your it is the place to be and not wanting were busy much of the time and our meetings were high through to clothing, footwear and karabiners to climb with, rescue to miss out on a great opportunity to We are always keen to consider new opportunities quality ones. I am happy with the return we will make on our accessories in one stop shop! See the people with or to work-at-height, do some serious business. OTS is the “and identify the best products for our customers latest exhibitor list and floor plan to you’re all welcome. largest UK outdoor show, with a great investment. To buyers who weren’t able to make it this year I ” plan ahead and make the most of your 7. OTS also does tents! They mixture of brands and in a central would say make a note in your diary now for OTS 2019.” time at the show at the show’s new have a small outdoor feature area UK location, it is the ideal platform Ralph White, Managing Director of Rosker website www.outdoortradeshow.com showcasing the latest products from for retailers to visit a wide variety of 3. OTS attracts both established their exhibitors. customers and discover new brands “The Outdoor Trade Show was a great success for Osprey. brands and brands new to the OTS is a fantastic place to build and products in the market.” 8. We were able to showcase our new and existing product lines industry - giving you the opportunity contacts - with a host of people from For the latest exhibitor list, floor to see the latest innovations from all across the industries, OTS is the ideal plans and more information to current and prospective customers in an environment your favourites, as well as discover place to make those key contacts that about OTS 2019, please visit filled with passionate industry leaders.” products from brands ready to make could add value to your business! outdoortradeshow.com, follow the First time exhibitor, Jonathan Petty, their mark in the industry! 9. OTS is convenient for Northern show on (@OTS__UK), or Marketing Director of Osprey 4. OTS is the launchpad of the UK and Southern-based retailers – like the Outdoor Trade Show page on Outdoor Industry Awards - the Manchester is an excellent central Facebook (@OTSShow).

www.sports-insight.co.uk 26 Jesse Dufton completes first blind lead climb of The Old Man of Hoy Jesse Dufton and sighted in 1966 (and later re-climbed for the and in the air via drone. partner Molly Thompson have BBC’s The Great Climb in 1967). Alastair Lee, Posing Productions made history as they summited Molly seconded and offered & Brit Rock Film Tour, said: the Old Man of Hoy. placement tips via handsfree radio, “I’ve never seen him searching At 10.10pm on June 4, Jesse was though due to the nature of the around for holds so much, holding the first blind person to lead the climb Jesse often had to climb on himself in strenuous positions as 450ft Old Red Sandstone seastack. feel alone. the obvious footholds sat quietly Jesse Dufton, GB Para climber, The ascent marks the unused and all the sand on the said: “I did it! A clean onsight lead culmination of a joint project holds. It must have felt pretty of the Old Man of Hoy. I led all between Jesse and director insecure to say the least. But on he six pitches placing my own gear, Alastair Lee, who is making a film battled, and what a glorious ascent feeling my way up. This is the most about Jesse to form part of the it was. Staggering.” JESSE DUFTON (RED) LEAD CLIMBING adventurous hard Trad rock route 2019 Brit Rock Film Tour – both of Due to weather limitations the THE BOLD 4TH PITCH AS TIME BECAME I’ve done. It was truly epic.” which are supported by Montane. attempt could not be made until AN INCREASING FACTOR FOR THE TEAM Jesse lead climbed the classic For the ascent of the Old Man of the day the team were due to leave (©ALASTAIR LEE/BRIT ROCK FILM TOUR 2019) East Face Route (E1, 5a***) which Hoy, Al climbed a pitch ahead to film Hoy. Once the weather changed was also the route by which Chris Jesse from the route itself, alongside they had to walk for over an hour JESSE AND MOLLY CELEBRATING THE FIRST Bonington first ascended the stack supporting cameras on the mainland from the campsite, and then ascend LEAD CLIMB OF THE OLD MAN OF HOY the steep slippy cliffs to the base (©ALASTAIR LEE/BRIT ROCK FILM TOUR 2019) of the stack. This 300m section alone took approximately 1.5hrs. As such, climbing did not commence until 3pm. Even with the long days experienced at the Orkneys latitude, time became a constant worry. The ascent itself attracted attention from local media. Montane gave regular updates via their website and social media, and will continue to share updates about the project. More wear, less impact with Tees For Good New Zealand-based apparel the burden on the world’s water “Tees are wardrobe staples, so company icebreaker works resources – the average laundry opting for an icebreaker tee, which The North Face partners with the with what nature provides wash uses up to 152 litres of water is made with a high percentage of to create high-performing – and it frees people up to stay natural merino fibers, is more than Outward Bound Trust to ensure outdoor clothing using active for longer. a clothing choice – it’s an ethical natural merino fibers, as an icebreaker is encouraging people one and it’s an easy place to start to exploration is for everyone alternative to plastic-based to take on the #teesforgood challenge. make a difference. With the proposition, ‘7 days, 1 tee, 0 “This season we encourage Since 2010, The North Face has been creating access and driving synthetic apparel. This Spring/Summer 2019 washes,’ consumers are encouraged consumers to find out more equity in the outdoors by funding hundreds of non-profit season, icebreaker challenges to try wearing their icebreaker for about the impact of their clothing organizations around two main themes: Enabling Exploration and consumers to think about what seven days before washing. choices and seek out where their Loving Wild Places. The Explore Fund is now being rolled out across Europe, starting with their clothing is made of, and the Carla Murphy, chief brand and clothes come from. We believe the UK, Germany and Italy. effect it has on the environment. product officer, said: “This season that with knowledge comes In the UK, The North Face is partnering with The Outward Bound By asking customers, ‘What we wanted to drive a message choice, and we aim to share Trust - an educational charity that helps young people to defy limitations impact does your T-shirt have?’ behind our collections and intrinsic insight and transparency to through adventure. the brand creates a starting to our brand values: one that create that choice and fuel a Amanda Calder-McLaren, brand comms director EMEA, said: “For over point for people to be conscious enables consumers to get involved movement towards more natural five decades, The North Face has been pushing the limits of exploration. consumers and make a change with a ‘Move to natural’ – a concept apparel solutions. The Explore Fund is how we turn our purpose into action. for good. designed to show how small steps “There has never been a better “We’re thrilled to be launching The Explore Fund by announcing a icebreaker was founded on the can provide long-term positive time to wear your sustainability very special diversity project with The Outward Bound Trust, designed belief that nature has the answers solutions for the environment and on your sleeve – ‘Move to natural’ to support young underprivileged people living in city environments to and is on a mission to educate our planet. and live a life less plastic.” access the outdoors. We firmly believe that advancing diversity in the people about the detrimental outdoors will make for a kinder, more connected world.” impact of apparel made from Through a series of events and activities over the next year, The North petrochemical-based plastics. Face and The Outward Bound Trust will be enabling thousands of young Washing synthetic clothing people to experience exploration in the UK and how it can shape their lives. releases plastic microfibres into Following a successful campaign last year for the brand’s She Moves the oceans - up to 700,000 in one Mountains campaign – aimed at empowering women and girls to wash. Today, microfibres make explore the outdoors – The North Face and The Outward Bound Trust up 85 per cent of human-made are continuing to encourage equality and are now providing career debris on shorelines around the opportunities for young people who would never normally have access to globe. The less synthetic fibres outdoor sports. They believe that getting young people outside at an early in clothing, the less microfibres age will ignite their imagination and create a curiosity for the natural world. that are released. Wearing Nick Barrett, chief executive of The Outward Bound Trust said: “We’re natural merino fibres, as found excited to be developing our work with The North Face this year. It’s great in icebreaker apparel, is a way to work alongside an organisation who shares our passion for outdoor forward in reducing the amount adventure, and genuinely wants to help develop and diversify our sector. of plastic pollution in the future. “We’re excited to see how our program unfolds, and about the opportunity Another benefit of merino to not only offer more young people the chance to experience real exploration is that it needs less washing, in the wilderness but help them to progress a career in the outdoors as well.” because it is naturally odor- To find out more about The Explore Fund, visit the website: https://www. resistant. Washing clothes less thenorthface.co.uk/ or follow The North Face online, @thenorthfaceuk means even fewer microfibres #neverstopexploring on Instagram, and @thenorthface on Facebook. released and often helps reduce

@SportsInsightUK OUTDOOR INSIGHT OSPREY APPOINTS27 NEW HEAD OF Outstanding Outdoor Award MARKETING honours exceptional products

The first winners of the new sustainable practices in the fabric Outstanding Outdoor Award creation process, using recycled have been selected. fabrics and a production that cuts After reviewing 203 nominations chemical consumption. in 28 categories, the international jury of experts selected products LIGHTWEIGHT that set new standards in terms An extremely light revolution of their special functionality, for mountain climbers: the striking design, safety mountaineering belt FLY made improvements or exceptional by PETZL innovation, and sustainability. Designed for (ski) mountaineers, The Outstanding Outdoor this harness features a world Award places the winners in a premiere: The patented Osprey Europe strengthened powerful spotlight and serves as construction of the belt uses an its senior management team an important guide about current innovative loop technique which by appointing Gary Burnand as and future trends for retailers, the enables a balanced proportion head of marketing. media and consumers between metal and conventional Burnand brings a wealth The awards will be presented on buckles. Removing the comfort of global brand marketing, June 30, 2019 during the OutDoor foam, this lightness miracle commercial and eCommerce by ISPO trade fair. minimizes its weight from 120g experience gained in previous With the Outstanding Outdoor to only 90g. Multiple gear loops senior roles at VF Corp, Award, OutDoor by ISPO is and ice-screw retainers transport Barbour and Levi Strauss & Co. honouring products that make the all the equipment required on Burnand said: “I am truly outdoor experience something technical adventures. excited to be joining the great truly special. One striking aspect The jury was made up of a total jacket Redmont made by Vaude Osprey brand for the next of the nominations was the clear of 21 experts from nine countries, The choice to use GOTS (organic) URBAN OUTDOOR stage in its growth journey. focus on sustainability. including specialist retailers, cotton using natural dyes is a Outdoor performance meets Osprey has been leading the Nico Thomas, product manager designers, marketing professionals, double win: no use of pesticides the urban lifestyle: the way in packs for forty five for hardgoods at Globetrotter journalists, consumers and or herbicides during the growing MYSHELTER Parley jacket years in design, functionality and a member of the Outstanding athletes. The jury meeting was process and it doesn’t hinder the made by adidas Terrex and sustainability. We have Outdoor jury, said: “The issues of held in cooperation with the natural biodegrading process of The MYSHELTER Parley jacket incredible momentum built sustainability and quality continue Annecy Mountain region, the cotton the way synthetic dye does. by adidas Terrex shows how on our vibrant team and to be a high priority for retailers. outdoor mecca of France. Over The durable wind- and outstanding outdoor performance pioneering culture. Customers expect products to three days, the region provided the waterproof 1L jacket represents and urban lifestyle go together. The “We are now building last a long time, to be produced jury members with a variety-filled a new generation of street- urban three-layer, yet very breathable on our Outdoor technical in a resource-conserving manner testing ground consisting of water, and outdoor wear for men that care construction and clever details capability with further and to be able to be repaired, boulders, mountains and forests about both style and the planet. make the jacket suitable for an expansion into Travel and if necessary.” where they could put the products Trims and logo applications are active urban lifestyle (e.g. when Lifestyle sectors.” The nominees for the award through their paces as well as with made of certified cork. commuting to work) and makes Jonathan Petty, managing also provided a comprehensive a professional infrastructure to no compromises in terms of style. director of Osprey Europe peek at trends for the 2020 conduct events. COMFORT PERFORMANCE Non-dyed fabric highlights the said: “I am delighted to summer season. In addition to the recognized Waterproof, breathable and inner seam tape, which shines welcome Gary to Osprey Johannes Ahrens, the chief products for outdoor adventures extremely comfortable: the through the outer fabric showing a Europe to lead our Marketing equipment manager at Camp4 like camping, trekking, trail FUTURELIGHT jacket made by powerful message: 'For the Ocean'. department. Gary brings a Berlin, said: “In addition to demand running and climbing, the jury The North Face The Outstanding Outdoor Award wealth of consumer-facing for products that people use awarded the Outstanding Product FUTURELIGHT brings a new level ceremony was be held on June marketing experience, everyday, for example to commute label four times for exceptional of waterproofing comfort to users 30 in the Retail Lounge (Hall A4) building brands such as on their bicycles, the need for work in relevant industry trends. with unmatched levels of fabric at OutDoor by ISPO in Munich. Barbour, Wrangler/Lee, Levis extremely light, multi-functional breathability. Nano-spinning The award presentation was and Kraft across Europe. gear has increased tremendously An overview of the winners: allows to fine-tune levels of broken down into two separate “I am confident that he will in recent years. The demand for breathability, lets air move through ceremonies – one at 11am and the help to further elevate the comfort remains the challenge. SUSTAINABILITY while maintaining waterproofness. other at 3pm. All 21 gold winners Osprey brand as we continue Even with all of the lightweight For anyone who is passionate This technology is setting a and their recognized products were our journey to be the number materials, enjoying nature is what about style and the new standard in comfort and honoured in the area 1 pack brand in Europe.” it’s all about.” environment: the all-weather performance while maintaining Outstanding Product. Galen Reynolds sets Berghaus Dragon’s Back Ultra course record

Galen Reynolds wins the enough state to tackle the next to the task; with a second place GALEN LEADING JIM MANN ON DAY FOUR 2019 Berghaus Dragon's Back stage. It is a race of international finish in the 2018 and seventh in OF THE BERGHAUS DRAGON'S BACK Race, setting a new course pedigree, commanding respect the 2017 Montane Tor Des Géants record, the same week he from those who tackle it, and awe - a 330km non-stop race around was announced as Montane’s from those who can't. the Italian Alps, proving his newest Ultra Running Athlete. His overall finishing time of mettle. With 24,000m of ascent - Created in 1992, the Dragon's 37 hours 48 minutes breaks the not to mention the sheer daunting Back is an epic following the previous Dragon's Back course scale of the TOR - it is recognised mountainous spine of Wales record (set by fellow Montane as one of the greatest trail running from North to South, its 315km Athlete Marcus Scotney in 2017) races in the world. Galen's 2018 total length and 15,500m incline by ten minutes. He was almost time of 74 hours 40 minutes split into five days. an hour clear of second place Jim stands as one of the fastest times Add ruthless checkpoint Mann - with whom Galen ran in the race's history. cut-offs and largely un-tracked with for much of the course. Terry Stephenson, Montane terrain, and the result is a Galen Reynolds, speaking after Head of Marketing, said: “We are brutally uncompromising race. finishing, said: “I ran hard. But immensely proud of Galen. This To succeed requires incredible apart from all the pain, it feels record will be difficult to break and grit and self-management to not really good to win.” hope it acts as a sturdy foundation only make the cut-offs whilst Galen's recent track record upon which his ultra running ensuring the body is in a fit showed he was more than up legacy can be built. Chapeau.”

www.sports-insight.co.uk outdoor: www.sports-insight.co.uk Sports Insight @Outdoorinsightuk hub @SportsInsightHub The place to source all your products and services

Adventure Climb Dyno Stretch Shorts HAIX hikes ahead at Get smart in the dark Updated with lightweight nylon GRANITE Ledlenser’s extensive range of headlamps Rescue STRETCH Lite fabric, the Montane OTS 2019 for the Outdoor Adventure, Running and Adventure Climb Rescue is a leading HAIX has a global reputation for the design Women’s Dyno Stretch Shorts are ideal Sports sectors see the addition of the new supplier of specialist equipment for the and manufacture of high-tech outdoor for multi-purpose use in the mountains. flagship MH11 Headlamp. This is the indoor and outdoor adventure market. They footwear for hiking, trekking and hunting Benefiting from durability, wind resistance, first Ledlenser headlamp with Bluetooth offer expert advice for selecting the right and will be displaying its leading range of stretch properties and a Durable Water connectivity which enables users to control gear for adventure parks, ziplines, outdoor products for work and leisure at the Outdoor Repellency, they offer high performance for and personalise the light via an app on education centres and indoor climbing gyms. Trade Show 2019 - stand 260. Products on warmer weather use. their smartphones. It’s also backed by the They are excited to use OTS 2019 (stand display will include the newly launched stunning seven-year with registration 296) for the official UK launch of Singing CrossNature range, the Black Eagle warranty. See the full range and show deals Rock’s full range of premium climbing gear. Adventure range and HAIX’s military boots. on Stand 312 at OTS.

07340 577230 01670 522 300 08751 8625 889 [email protected] [email protected] www.montane.co.uk www.haix.co.uk 01344 876 222 www.adventureclimbrescue.co.uk

ODLO Fast and Light New from Osprey Woolpower LITE Mac in a Sac POLAR Small and quick to pack, super light and The Archeon series embodies the principles extremely functional – Odlo’s outdoor of essentialism and environmentalist for Range Down Jacket Woolpower LITE is a fabric that has A year round insulation piece. The POLAR performance line FLI (Fast & Light) both hiking and backpacking. This new exploded in popularity since Outwear Down reversible jacket is available in prepares outdoor enthusiasts for anything series combines recycled fabrics and a started producing it. LITE is a thinner various colours and in men and women’s the weather throws at them while hitting the comfortable backsystem to produce a pack fabric that is good to use all year round. styles. Packable and filled with RDS trail. Incredibly lightweight, the FLI 2.5L built for life in the outdoors. It feels cool against skin during warmer approved down, this innovative jacket Jacket is the perfect packable companion for weather and warms the body when the punches above its weight. Offered to retail summer adventures. temperature is cooler. with attractive mark-ups. Become a stockist today. Reversible, Packable, Down Jacket.

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@SportsInsightUK OUTDOOR INSIGHT

outdoor: www.sports-insight.co.uk Sports Insight @Outdoorinsightuk hub @SportsInsightHub The place to source all your products and services

Goal Zero Sherpa Corey V Half-Zip Ecco X-Trinsic Essential Warmer Whether you’re heading to the beach, enjoying 100AC Fleece outdoor activities or strolling around the city Pack For versatile power on the move, the You’d have to go a long way to find a on warm-weather days, the embossed Ecco Grab your selection of Haago winter Goal Zero Sherpa 100AC is ideal. Airline microfleece top as popular as Corey – X-Trinsic Sandal makes a stylish and practical warmers. Pack includes one pair of hand approved with two high-speed USB-C and with good reason. Constructed from choice. Expertly constructed from either Ecco warmers, one pair of toe warmers, one pair power ports for portable devices as well Craghoppers’ amazingly soft recycled Greywolf leather or rubberised, ultra-matte of insole warmers and one body warmer. as an integrated European plug socket. fleece fabric, Corey helps trap warmth leather, this open-toe sandal is complemented The Sherpa also has the wireless charging with impressive efficiency, making it with discreet embossing and set on a two- function for compatible smart phones. a firm favourite all year round. toned Ecco Fluidform sole for a modern look. Wearing is believing. Easily adjusted for a personalised fit, the athletic three-strap design boasts a soft and stretchable lining for optimal in-shoe comfort.

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Map of choice DayPak Changing Mobile Solar Chargers Develop your own Harvey is the map of choice for outdoor Mobile Solar Chargers Ltd have specialised adventure. Harvey's have the finest Bag in fit for purpose portable power for the past backpacks Inspired by contemporary streetwear, this Are you looking to develop your own areas for walking in the UK covered five years. They have powered expeditions changing bag looks just as good on Mums backpacks or travel bags? with the Trail Map, Superwalker XT25, up Everest, across the Sahara, Antarctic as it does on Dads. With a whole host of Based in Hong Kong, Oxyamco are a Ultramap and British Mountain Map - all and des Sables participants. For just daily thoughtful design features, this 25L capacity specialist producer of all types of specialist tough, lightweight, durable, 100 per cent backup or off-grid charging, get in touch with bag is the one to have for parents with bags including outdoor, travel, biking and waterproof and easy to fold and fit in your the contact details below for advice on the adventure on their agenda. military spec. pocket. This focus on practical use has been most suitable product. Their established factory has experienced recognised over the years by 14 awards for technicians and is fully CSR and quality and innovation. environmentally audited.

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www.sports-insight.co.uk@SportsInsightUK 38 VANGO 31 SPONSORED MARK BEAUMONT’S Mountain Rescue Team goes UK TOUR green with GP Batteries

Leading UK outdoor rechargeable range equipment manufacturer, Bowland Pennine Mountain Rescue Team (BPMRT) is further Vango, was an official sponsor embracing eco-friendly rechargeable technology by using a for cyclist, adventurer and range of headtorches together with rechargeable batteries sent broadcaster Mark Beaumont’s by leading rechargeable battery manufacturer GP Batteries UK, Around the World in 80 Days to help it carry out its life-saving work. talk tour. BPMRT first received products from GP Batteries last year; utilising FELL TOP ASSESSORS (LEFT TO RIGHT) Mark Beaumont has JON BENNETT, GRAHAM UNEY AND ZAC POULTON GP's handheld torches to help with its search and rescue missions. become a household name The charity has now further adopted GP's eco-friendly range and has through his documentaries been using GP's XPLOR headtorches with their rechargeable Recyko about ultra-endurance and batteries during its recent night time search and rescue missions - adventure. Having smashed Mountain Hardwear including a search for two lost walkers, with reports that one of the the circumnavigation cycling walkers was in the early stages of hypothermia. World Record twice in his helps Fell Top Assessors Julian Earnshaw, Search Controller for the BPMRT, said: "The career, he now holds the headtorches lasted all through the night search in freezing conditions 18,000-mile title in a time and were quickly recharged using the USB battery chargers." of 78 days and 14 hours, reach their Peak Kev Camplin, Team Leader for the BPMRT, added: "Using rechargeable averaging 240 miles a day. Performance apparel and as Scafell Pike and Helvellyn, and cells dovetails into our environmental guidelines of protecting the His epic documentaries have equipment brand Mountain the Fell Top Assessors have to be environment and minimising our impact on the countryside" taken viewers to over 100 Hardwear has ensured a safe prepared for any eventuality. GP's rechargeable Recyko+ Pro batteries, which can be charged up countries, into the Arctic, the Winter season for the Lake The rain in the Lake District to 1,500 times; not only give Bowland Pennine Mountain Rescue Team high mountains and around District Fell Top Assessors and can be a constant, which has been 1,500 times more battery usage than a single-use disposable battery; the Commonwealth, having the walkers and climbers they perfect for the team to experience saving them money, but 1,500 less batteries will have to be used and also survived capsizing in the protect, continuing its three the waterproof and moisture recycled or sent to landfill; saving the environment. mid-Atlantic. year partnership by equipping management benefits of Mountain As well as powering their hand held and head torches, GP's Rob Birrell, Vango the experienced team of three Hardwear’s new Gore-Tex range, rechargeable Recyko+ Pro batteries power the rescue team's pagers and Marketing Director, said: with its latest range of clothing, including Exposure/2 Gore-Tex medical diagnostic systems, helping them to effectively carry out their “With our common love accessories and equipment. Pro Jacket and Pant. job, while being more eco-friendly. of outdoor adventure and The role of the Fell Top Assessor Jon Bennett, long-time Lake With 60 volunteer members, Bowland Pennine Mountain Rescue Team the excitement of treading is a vital one, keeping outdoor District National Park Fell Top provides a search and rescue service for injured or missing walkers, 365 new ground, we feel this adventurers up-to-date on weather Assessor, said: “During the winter days a year, 24 hours a day. Members are called out by pagers to assist the sponsorship is the perfect conditions on a daily basis via period there’s no let up on the police in cases of lost walkers or by the ambulance service for those injured. fit for our brand and we are Weatherline, social media and one- number of visitors to the Lake For more information about GP Batteries' range of handheld and head incredibly proud to support to-one conversations with passing District. However, the weather torches and rechargeable batteries range please visit uk.gpbatteries.com Mark Beaumont’s latest hillwalkers and climbers. The team and ground conditions can change For more information about Bowland Pennine Mountain Rescue venture.” also offers winter skills training very quickly on the high fells and Team please visit http://www.bowlandpenninemrt.org.uk/home.htm Mark Beaumont said: “I courses to give outdoor enthusiasts we need to communicate these first worked with the team at better knowledge to enjoy the hills conditions to the public in a timely Vango when I was a student safely and responsibly all year round. manner. To do this, we need to at Glasgow University, so The team of three, who are be able to safely get to the top of it’s wonderful to see how the mountaineers Zac Poulton, Jon Helvellyn every single day, often brand has grown and evolved Bennett and Graham Uney, rely in harsh winter weather. We since then. on the unparalleled extreme couldn’t do this without being “I have often used Vango kit weather performance of Mountain fully prepared and equipped in when attempting my record Hardwear’s no compromise range, Mountain Hardwear products.” breaking expeditions. I look to help them reach the summit Rhys Henderson, from Mountain forward to continuing my safely and comfortably. Hardwear UK, added: “The love affair with the brand and Although this season has been incredible work the Fell Top on embarking on many more mild in comparison to 2018, which Assessors carry out is no exception adventures with Vango.” saw the arrival of the ‘Beast from and we will continue to support The Around the World in the East’, weather conditions can the team with our latest garments 80 Days talk tour tookplace change in an instant on the Lake and equipment, for many winter throughout May. District fells and mountains, such seasons to come.” Threshold Sports announce acquisition by sports marketing company, Infront Threshold Sports, one of the Britain is a 980-mile route taking always aiming to promote a vice versa." charities, sponsors and employees UK’s fastest growing sports cyclists from Land’s End to John personal and corporate fitness. Julian Mack, Founder of across the UK and Europe. It is events agencies, have been O’Groats and this year celebrates its “We are pleased to add their Threshold said: "Threshold’s a gilt-edged opportunity to push acquired by global sports ten-year anniversary. Dulux London events and expertise to our purpose, through the medium ourselves to much greater things.” marketing company, Infront. Revolution, the UK’s largest two- portfolio, while broadening our of outdoor challenges, is to help Nick Tuppen, CEO of Threshold Founded in 2008, Threshold day cycling sportive takes cyclists presence in the UK market. There people understand how much added: "Threshold has been on an Sports’ innovative attitude towards on a unique 360° loop around will be great opportunities to cross- more they are capable of in life. incredible journey over the last ten creating extraordinary outdoor London and now incorporates a leverage the respective properties With Infront’s energy, ambition, years. We are always searching for challenges has enabled them to trail running element to the event. and assets of both companies, scale and measured approach we new opportunities to take our mantra continually deliver cutting edge The portfolio is completed with bringing their established event will be able to take our purpose of More Is In You to more people and sports participant, corporate and the Threhsold Trail Series; Dixons formats to continental Europe and to thousands more participants, Infront’s unrivalled expertise and fundraising events for people of all Carphone Race to the Stones, shared values make them the ideal abilities. HEINEKEN Race to the Tower partner to expand into Europe and Threshold Sports believes and Race to the King, three breath- beyond. It marks a hugely exciting people have tremendous potential taking trail events along of the UK’s new chapter for the company.” to achieve more than they ever most iconic paths. Infront has put placed a strategic thought possible – hence their Threshold founder Julian focus on building its Personal motto that More Is In You. Mack and CEO Nick Tuppen will and Corporate Fitness portfolio – The acquisition deal falls in line continue to lead the company. from the acquisition of B2Runin with Infront’s focus on building its Hans-Peter Zurbruegg, Infront 2013, to the recent acquisitions of Personal and Corporate Fitness vice president Personal & Corporate BARMER Women's Run, XLETIX portfolio with iconic, quality Fitness, said: "Threshold's portfolio Challenge and Muddy Angels Run events which will now include five of high-quality events creates in 2018. Its footprint of events now award-winning Threshold Sports unique client experiences and spans 12 countries and offers more owned events. emotions and aligns completely than 500,000 participants a wide The iconic Deloitte Ride Across with our active lifestyle strategy, range of fitness challenges.

@SportsInsightUK OUTDOOR INSIGHT 31

THE WEAR AND TEAR OF COUNTERFEITS Rachel Jones, Founder of SnapDragon, examines how brands can protect themselves from counterfeiters

consumer awareness, promoting and strategy with an expert IP lawyer. seek in Russian, Chinese and other fake products, duping consumers delivering the values for which the Such experts may often identify IP languages. Use image searches to into believing their product is brand stands – but also for survival. you didn’t even know you had, or see if your own photos have been genuine. While using the same Every brand should know and could protect! edited, reformed and are now ASIN is permissible for legitimate understand its IP – what is has – The key to a successful IP advertising something different. sellers of the same, genuine goods, trademarks, design rights, patents strategy depends on originality When you find infringing if you find counterfeit products and copyright, and how each might and novelty, so maintaining listings, you can report these to under a real ASIN report the be enforced, on and offline. And secrecy, prior to registration, is the platform in question. Each seller to Amazon immediately, it’s not always as expensive as you crucial. Start-ups, often eager to reputable platform has a policy either manually or through the might think to either register or impress potential investors, have relating to intellectual property Brand Registry. enforce IP. all too often been left vulnerable and how it can be reported. Several platforms exercise A trademark in the UK can cost thanks to crowdfunding and There’s plenty of free advice ‘repeat offender’ policies meaning as little as £170, and the basic fee pitching competitions – so be around. Both the Intellectual those attempting to expand their of a European Union trademark wary and protect your brand, even Property Office (IPO) and The counterfeit empires are blacklisted registration starts from €850, both in its infancy. Non Disclosure European IPO have several tools from trading, along with their IP he Organisation for for a single mark in one class of Agreements (NDAs) are a good and services regarding the effective address, identification and any Economic Co-operation goods or services. starting point and any serious protection of IP. The UK IPO offers associated bank details. and Development (OECD) Design rights, often the linchpin investor worth their salt should be a mediation service and access to The more progressive online Treported that imports of counterfeit of creative products, cover the pleased to see you protecting your the IP Enterprise Court’s small marketplaces, such as some of and pirated goods are now worth shape, pattern and colour (but thought processes. claims track. Both offer access to those owned and operated by the over half a trillion dollars a year, not the function). In the UK, the Enforcement Database where Alibaba Group, have embraced contributing 3.3 per cent to global registration is capped at £60 for How should brands use you can register your brand to alert the reality that SMEs don’t always trade statistics. Manufacturers of a first design. Brands can apply the Border and Customs authorities have Chinese registered IP. As outdoor apparel have not escaped their IP? online for an EU registered IP rights can be enforced on and to fake goods crossing borders. such, Alibaba accepts foreign IP this horrifying figure. community design for €350. in defence of any brand on its While many of us associate offline. While offline can be more Patents, on the other hand, can be expensive and complex, there is externally facing platforms. This fakes with luxury fashion brands, expensive and difficult to obtain How can brands use has been a complete game changer specialised outdoor clothing brands no excuse with regards to online although may, of course, be worth monitoring. Great software e-commerce platforms for many brands and is something have, increasingly, become a the investment. to their advantage? that SnapDragon campaigned for lucrative target. Luring customers exists to make this easier, such as Copyright, unlike the others, Having a comprehensive ‘white alongside others. ‘in’ with unbelievable ‘online offers’, SnapDragon’s Swoop, but you can is an automatic IP right which list’ of authorised sellers is a useful the unsuspecting customer has do much of this yourself along with does not need to be registered. first step for any brand, enabling Fighting fakes online can feel never considered the deal could be the help of Google translate and a It can be registered in some those charged with the online like a never-ending problem. Too fake - yet sadly it is. Very fake. good deal of patience. territories, however, in 167 Search online marketplaces, monitoring to keep an eye on often, what you see is really only countries, copyright arises social media platforms and suspect listings and sellers. the tip of the iceberg. However, What can brands do to automatically upon creation, auction sites for your brand. Use A common issue on Amazon is if you find a counterfeit don’t protect themselves? making it the most common IP terms which aren’t quite perfect, ‘piggybacking’, where sellers of panic. With diligence, tenacity Protecting the intellectual property employed by brands worldwide. odd spellings, and create quirky counterfeits tag onto legitimate and the application of your IP you (IP) of a brand is vital. Vital in Once you’ve done some initial descriptions – they will often turn ASINs (Amazon Standard can ensure your customers and terms of building the brand, raising research yourself, firm up your IP up copies. Use Google Translate and Identification Numbers) to sell revenues remain safe safe. “ Every brand should know and understand its IP – what is has – trademarks, design rights, patents and copyright, and how each might be enforced, on and offline. ”

www.sports-insight.co.uk 32

PICTURE CREDIT: SIMON BUXTON PICTURE CREDIT: SIMON BUXTON FOLLOWING IN FAMOUS FOOTSTEPS… EXPLORING, INSPIRING, DREAMING & DISCOVERING

Angela Sara West chats with Levison Wood, one of our greatest-living explorers about his amazing adventures, lessons learned from his epic extended walking expeditions, responsible travel, what exploration means in the 21st century, working with Prince Harry, and his new TV series, ‘ARABIA’, set to take our screens by storm this summer.

e was the first to walk the Ernest Shackleton and Wilfred middle of nowhere and passing on and cementing his love of travel Uni travels length of the , nearly Thesiger, to name just a few. Their all the basics of surviving outdoors. and exploration, and also took in Levison read modern history at died in the Himalayas, stories, combined with the Peak His grandfather, meanwhile, Southeast Asia, India and Nepal, Nottingham University, with Hhas trekked the Americas and District and my family’s love of enchanted him through his stories where his exciting escapades his dissertation thesis on travel journeyed from Russia to Iran, foreign exploration and fortunate about his time as a soldier in were certainly extraordinary and writing. Continuing to travel tackling hostile environments, ability to travel to interesting Burma, marching through thick, memorable. Not only did he spend through university in his insatiable such as jungles, deserts and war places like Thailand, Tunisia and jungle-clad mountains alongside two weeks hiding in the Nepalese search of adventure, he’d roam the zones, along the way. Morocco, instilled in me a sense of the Gurkhas , attracting Levison mountains when the Nepali wilds of the Scottish highlands and Described by Sir Ranulph adventure and generated my desire to a career in the army. An army royal family was massacred in trek across the plains of eastern Fiennes as “a great adventurer and to travel.” officer advised him to firstly get Kathmandu and the country went Europe, once hitchhiking home wonderful storyteller”, and to have He grew up in Forsbrook, Stoke- fit, run a mile and a half in nine into lockdown with people being from Cairo via Jerusalem and “breathed new life into adventure on-Trent, Staffordshire, where minutes, learn military history killed in the streets, but he had his Baghdad in the middle of the travel” by Michael Palin, ambitious the wild hills of the alluring Peak and to read a map and compass, passport stolen and, after a gruelling War! adventurer Levison Wood was born District hugely influenced that join the TA, read the news, take a 53-hour bus journey to Delhi, Romantic notions of life on the to explore. “Sir Ranulph Fiennes interest, leading to his adventurous gap year and, above all, to travel. became so violently ill in India that mysterious Silk Road took hold and, is one of my own inspirations, and career path. “I was so lucky to be Following these tips to the letter, he was forced to fly home. spurred on by his fascination of the I have been fortunate enough to brought up with it on my back working on his A-levels at school Despite its dangers and early explorers, after graduating, speak alongside him on a number doorstep. It was my playground. by day, by night Levison would unpredictability, he found with an honours degree in History of occasions,” he tells me. “It’s not Mum and dad would take me and study contours and ridgelines, do hitchhiking among the best ways in the bag, just a few hundred quid often that you get to work with one my brother out into the wilderness press-ups and swot up on history, to meet people. Always interesting, in his pocket and new rucksack on of your heroes, so that feels pretty most weekends, rain or shine, and alongside keeping up-to-date with he says travel by its very nature is his back, he chose to travel rather special. What can I say… I’ve learnt let us discover, lead the way, and international affairs and political a fascinating education. “I enjoy than join the army straight away, from the best!" explore all the nooks and crannies scandal and, of course, he travelled. travelling solo because I think it following in the footsteps of notable of the National Park.” makes it easier to meet people – travellers along this impressive Making childhood The fifth in a long line of Going solo - locals are much more likely to pick overland route through Russia, dreams come true Levison Woods, both his father backpacking tales you up and take you in when you’re Iran, Afghanistan and Pakistan to Levison caught the travel and and grandfather helped to shape Levison’s thirst for his first great on your own. That said, I’ve also India. Walking and hitchhiking his adventure bug as a young boy. his future as an explorer, travel adventures saw him backpack enjoyed travelling with some mates way by whatever means available “I grew up reading tales of great writer and soldier. A former around the world for six months and guides over the past five years. sometimes meant by donkey or explorers past, from Lawrence of member of the Territorial Army before university. At 18, he The people you travel with can horse and cart. Five months later, Arabia and Alexander the Great, and a geology teacher, his father journeyed alone around South really make or break your overall he arrived in Goa, having enjoyed and Captain Scott and Christopher instilled in him a passion for the Africa, Zimbabwe and Zambia, experience, so you need to be sure one of the highlights of his early Columbus, to John Hanning Speke, great outdoors, camping in the falling in love with the continent of your company before you set off!” backpacking adventures and

@SportsInsightUK OUTDOOR 33 the initiation into the world of production companies and major hospitality, and their happiness and serious travel. “The Silk Road is networks, including the BBC, ITV, hope restores my faith in humanity. an incredible region of the world,” Channel 4, Discovery Channel I try my best to narrate this to my he says. “I’d recommend anyone and National Geographic. Levison readers in my books.” wanting to do a road trip to go there.” led pioneering journeys into He says his journeys are always undiscovered regions, including about the people he encounters, Army life and royal the first-ever successful crossing and their kindness and generosity, connections of on foot, mountain with his latest series, ‘ARABIA On joining the , climbing in Iraq, and a horse riding with Levison Wood’, which Levison’s stint at Sandhurst saw expedition retracing the steps of premieres at the end of June on him train alongside the Duke of the explorers of the Great Game the Discovery Channel, seeing him Sussex. “We were at Sandhurst - attempts by the Russian and meet people throughout the Middle together and have remained British Empires to gain influence East who gave him hope about the friends since. Prince Harry’s in central Asia and along the misunderstood region of the world, charity, The Endeavour Fund, Indian border through subterfuge, and discovering what it means to for which I am an ambassador, is espionage and diplomatic deals be a modern-day Arab. very close to my heart. It enables with local chiefs. wounded servicemen and women Hair-raising moments – to go out and do adventures and Sensational small- occupational hazards adventures, and I like to support Wren & Rook. Filled with fantastic expeditions after injury to support screen series, bestselling Travelling through the Middle East others in my field there,” he tales of the greatest adventurers, their rehabilitation, and I’m very books amd poignant proved his most arduous challenge, explains. He’s a Patron of the plus tips for aspiring explorers, the keen to support it year on year. I photography and a moving experience. “Many AMECA Trust, too, and has beautifully-illustrated title takes think it achieves great things!” Having made a bit of name for of the countries I passed through conducted scientific research in kids’ imaginations on the grand As an officer in the elite Parachute himself through his work for the on my Arabian journey were hair- Central Africa for the Natural voyages of famous adventurers Regiment, exercises took him company, he was approached by raising,” he reveals. “Crossing History Museum.. to undiscovered lands. “I’m really worldwide, from Belize and a director to make a television difficult borders in times of He’s also an ambassador for proud of this and, hopefully, it Malawi, “although most of the programme. The rest, as they say, conflict, particularly in places such various charities, including ABF will inspire the next generation of time we trained in Wales”. His is history. as Iraq, and , not to (Army Benevolent Fund), Walking explorers,” he says. time in the army saw him serve On his mission to challenge mention the practical difficulties with the Wounded, Ulysses Recounting the dramatic tales in Afghanistan in 2008, fighting myths and popular misconceptions of travelling across the ‘Empty Trust and Tusk Trust. “My role of history's most daring pioneers, Taliban insurgents. Having being and contest stereotypes, the Quarter’ desert, one of the harshest is to increase awareness of the with illustrator Sam Brewster’s promoted to Captain, while leading inspirational paratrooper- environments in the world. Unable hard work they are doing. I often stunning artwork and vibrant maps paratroopers on a climb of Mount turned-photographer/explorer/ to get to through support them in raising money showing the routes and bringing Meera he experienced a moving writer/broadcaster now Yemen, I had to take a dhow around by giving talks and, where I can, various cultures to life, the return to Nepal, where he was educates and inspires a new the Horn of Africa, through some I try to visit their work myself. I colourful book explores some of the reunited with his old friend and generation of adventurers to of the world’s most heavily-pirate- recently went to Nepal with The landmark expeditions throughout guide from his backpacking days visit misrepresented and off-the- infested waters.” Gurkha Welfare Trust to witness history that have inspired there in his late teens. Levison’s beaten-track places. By completely He says his most frightening first-hand the projects they are Levison's own travels, from the five years of service paved the way immersing himself in unfamiliar experience to date was the carrying out in rural Nepal to Silk Road to Scott and Amundsen's for his current career, providing cultures, meeting indigenous horrendous car accident on a support Gurkha veterans and race to the South Pole. the perfect springboard. When it and influential people, including mountain pass in Nepal in 2015, their dependents. It was really comes to credibility, experience interviewing the Dalai Lama, along where the taxi he was travelling in astonishing, and something I am is, of course, everything, and in the way, through his honest and went hurtling off a cliff after the 2019 and beyond… very proud to be a part of.” 2010, Levison left the army, having authentic accounts of life on the brakes failed, falling 450 feet and Not one to sit still, with your He’s also involved with acquired the skillset and mindset road, Levison hopes to change plummeting into a jungle ravine average nine-to-five lifestyle not for UNICEF’s collaboration with the to lead others on expeditions in preconceptions with tales of hope and rolling ten times. “I recently Lev, this true traveller finds himself International Cricket Council’s some of the wildest parts of the and hospitality, shining a new visited the site of the accident and on the road “more often than not!” ‘Cricket for Good’ programme. world, marking the start of his light on countries and peoples saw the rusty remains of the car. and this roving risk-taker says 2019 “UNICEF is one of the charities I career as a ‘professional explorer’. misrepresented in the media. That was a really lucky escape.” marks the first year in six years that work closely with and, this year, I he hasn’t been on a long walking Secret Compass Traveller’s tales Levison the ambassador have been asked to work on their expedition. “For those, I’d be away new campaign #OD4C, (One Day for at least six, and up to nine Alongside taking up a career Enjoying the freedom to explore With his extensive experience in for Children), with proceeds from months at a time. Now, I’m doing in journalism, he co-founded the world, what does this unrivalled travel and exploration, Levison the match between England and shorter projects, but more of them, the adventure travel company universal globetrotter love most was made a Fellow of the Royal India on 30th June going towards and I’m doing more work with the Secret Compass, an independent about travelling and his nomadic Geographical Society in 2011, UNICEF’s work in cricket-playing army, so I’m still away a lot of the expeditionary enterprise lifestyle? “The people I meet and is also an elected Fellow of nations to help children learn to time. I’ve been to eight countries which conducts pioneering and along the way. That’s why I travel. the Explorers Club and a visiting play and be healthy. I will be at already this year - Sri Lanka, Bali, exploratory expeditions to unique Even in the most desolate places, Fellow at CASS Business School. the game at Edgbaston at the end Nepal, Iceland, South Africa, and remote areas worldwide on where people have near to nothing, “My role means I occasionally of June, helping to raise as much Mexico, Croatia and France, where behalf of private clients, television I’m greeted with overwhelming give talks there about my own money as possible!” I visited Normandy for the D-Day 75th Anniversary Events and met Incredible Journeys some of the Para veterans.” for kids With his eternally-itchy feet In his bid to inspire youngsters to finding him always on-the-go, find their inner adventurer, the what else is on the agenda? “I’m modern-day explorer has made also filming something exciting his first foray into children's in Africa this summer. I can’t publishing, having just launched say much more about that at this his first children's book. ‘Incredible point, but it will be on TV in early Journeys: Discovery, Adventure, 2020, and there may well be an Danger, Endurance’, published by accompanying book!”

‘ARABIA with Levison Wood’ airs at 9pm on Discovery Channel UK from Thursday 27th June and continues throughout July. The paperback version of his book, ‘Arabia: A Journey Through The Heart of the Middle East’, published by Hodder & Stoughton is also out this June: www.hodder.co.uk His children's book, ‘Incredible Journeys’, is out now, published by Hachette's Children's Group imprint, Wren & Rook: www. hachettechildrens.co.uk Levison’s Belstaff Fieldmaster jacket is available in-store and on the Belstaff website: www.belstaff.co.uk/Levison-wood-jacket.html Levison’s Explorer's Espadrilles are available from Oliver Sweeney: www.oliversweeney.com/levison-wood Follow Levison’s news and progress on his expeditions in real time on Twitter: @Levisonwood PICTURE CREDIT: SIMON BUXTON For further information, visit: www.levisonwood.com

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