2019 annual report adelaide crows children’s foundation CONTENTS

About Us 4 Chair’s Report 5 Board Members & Staff 6 Community Programs 8 Charity Partners 12 Fundraising 14

Adelaide Football Club 15 Financial 16

2 ADELAIDE CROWS CHILDREN’S FOUNDATION 2019 ANNUAL REPORT 3 ABOUT US CHAIR’S REPORT

chair’s report

2019 was a formative year for the Foundation through thick and the Adelaide Crows Children’s thin. I would like to make particular Foundation with the ratification mention of Katrina Webb who and progression of the 2018-2021 retires from the Foundation board Strategic Plan. During the year we after 14 years of service, since the moved quickly into implementation Foundation’s inception. phase of the Strategic Plan and I congratulate Tom Doedee who in particular to develop a plan for was the 2019 winner of the Crows significant growth for the Foundation. Children’s Foundation Community The stated objective under the Leadership Award for his role as an Strategic Plan is for the Foundation ambassador for Bedford. I would also to triple in size and to be providing like to welcome more than $5m in annual benefits as the latest addition to the Crows to our community. It is an ambitious Foundation Board. task, but the entire Foundation Board We once again, thank the Club, our is at one in the achievement of this donors, volunteers and all of our goal over the next 3 years. stakeholders for their support during Despite the Foundation’s focus 2019. It is each of you that assists the on future growth, the Foundation Foundation to be the leading sports continued to support and develop affiliated charitable foundation the Crows community programs in Australia, building a better including Growing with Gratitude, community through children and the AFL Community Camp, the youth. Optus Crows Cup Carnival (a female The Foundation has now very proudly empowerment initiative established provided nearly $4m in benefits to by Chelsea Randall) and much the Community and we continually much more. see the benefits that this money Unfortunately, the Crows community is securing through the Crows was saddened by the passing of Indigenous programs, the Growing Jason Lehmann in August 2019. with Gratitude and Crows in Schools Jason was instrumental in running programs and by supporting great about us and growing the Crows School and organisations like Variety and Kick Community programs and was a Start For Kids. The Adelaide Football Club (AFC) With a charter to build a stronger genuinely nice guy who loved to give The Adelaide Crows On a final note, this is my last year exists to bring people together to community for children and youth back to those less fortunate. as Chair of the Foundation. I feel achieve great things. The Adelaide connected through the love of Children’s Foundation I would like to make special mention very comfortable in handing over Crows Children’s Foundation brings sport, the Adelaide Crows Children’s (ACCF) strives to of Variety, the Children’s Charity, and the reigns as Chair to Kate Thiele the same level of conviction to Foundation operates independently its CEO Mark McGill. The Foundation who has been on the Foundation the social arena, having powerful of the Adelaide Football Club and build a stronger has had a long and mutually Board for over 2 years now. Kate meaning and influence both on and is overseen by a separate Board of beneficial relationship with Variety has extensive experience with not community for off the field. Directors. and this has been strengthened for profits and in business generally children and youth It’s in our nature to work together in recent years with the naming of as a past winner of the Telstra using the power of and bring others joy, and it’s the The Foundation the Showdowns in each year as Businesswoman of the Year Award. Foundation that gives us the the ‘Variety Showdown Shield’ in Kate’s experience will be invaluable sport. platform to realise our ongoing social supports 5 key recognition of the great work that in steering the Foundation through ambitions. Through the programs community projects: Variety does. the implementation of our Strategic Sport turns players into leaders and we create, manage, promote and Plan and for many years to come. teaches us to strive towards goals, It is also necessary for me to thank support, we can effect change 3 Growing with Gratitude Jodie Pyke for all of her help over the handle setbacks and cherish every and build stronger communities for Garry Winter opportunity to grow. Through the 3 Indigenous Programs years and also Louise McDonald, children and youth. who despite much personal adversity Crows Children’s Foundation Chair ACCF, we harness our Club’s power 3 Female Empowerment and make positive change by Since the Foundation was established has provided fantastic support for 3 Crows Care Engaging, Enriching and Inspiring in 2005, $3,783,860 has been the lives of children and youth. distributed to support charities, those 3 Charity Partners less fortunate, education, mental health and Indigenous Programs.

4 ADELAIDE CROWS CHILDREN’S FOUNDATION 2019 ANNUAL REPORT 5 BOARD MEMBERS AND STAFF

board members & staff

Matthew Clarke Garry Winter DIRECTOR CHAIR Through his 15-year involvement with the Club as a player and coach, Matthew has Garry has a Bachelor of Economics with an accounting qualification and a Bachelor first-hand understanding of the enormously positive impact the Crows family can of Laws from the University of Adelaide. He also has a Master of Taxation Law from the have on the broader South Australian community. He is passionate about the role University of New South Wales and is a Chartered Tax Adviser of the Taxation Institute the Crows Children’s Foundation can play in improving the lives of children within of Australia. He is Chairman of WRP Legal & Advisory which is an Adelaide based our state and beyond. As an MBA graduate and member of the Club’s Professional Commercial Law firm with clients throughout Australia and Internationally. Garry has Standards and Integrity Committee he also brings a clear understanding of the extensive board experience and provides vital input into the Crows Foundation whilst governance responsibilities of the role. Matthew’s other qualifications and accolades ensuring all our governance obligations are met. include a Bachelor of Veterinary Science, AFL Certificate of Football Operations and List Management.

Kate Thiele FAICD, MBA, Dip App Sc. DIRECTOR Katrina L Webb, OAM DIRECTOR Kate Thiele is the Founding Director of Klarity, a Non-Executive Director (FAICD) and Consultant working with a range of national for-purpose, government and private Katrina has a Bachelor of Physiotherapy and is Founder and Director of Silver 2 organisations. Kate’s career includes executive roles with leading not-for-profits, Gold High Performance Solutions and Newday. A Triple Paralympic Gold Medalist including as CEO, Guide Dogs SA/ NT where the organisation was recognised with 17 and South Australian Sporting Hall of Fame inductee, Katrina was Paralympian industry awards, including Australia’s Most Trusted Charity. Her corporate experience Ambassador International Paralympic Committee 2012/2016 and SAHMRI Wellbeing includes manufacturing, a national optometric company, retail and health. Named and Resilience Team Trainer with a CIV in Training and Assessment. the 2015 Australian Telstra ‘For Purpose and Social Enterprise’ Business Woman of the Year and the South Australian Business Woman of the Year, Kate was also honoured in 2015 with a Harvard Club Australia Fellowship to attend Harvard University.

Nigel Smart Kate Ellis DIRECTOR DIRECTOR

Nigel is the Chief Operating Officer of the Adelaide Football Club and the conjugate Kate Ellis was appointed to the Adelaide Football Club Board in 2017. She is formerly between the Foundation Board and the AFC. Previously, Nigel was Chief Executive the Federal Member for Adelaide. On 9 October 2004, Kate made history as the Officer of Variety, the Children’s Charity (2012 – 2013) and National Sales & Marketing youngest woman ever elected to the Australian House of Representatives, after Manager Jobs Statewide / Excel Recruitment / Rexco People (2008 – 2012). Currently, winning the seat of Adelaide. When the Labor Government was elected in 2007, Kate he is Chairman Slingsby Theatre Company. Further, Nigel is an inaugural Crows player held various positions, including Minister for Youth and Sport, Minister for Women (1991 – 2004) playing 310 AFL games, an All Australian three times (1991, 1993, 1998), and Minister for Employment Participation and Child Care. In 2013, Kate became AFL & AFC Life Member and SANFL Hall of Fame Member. Shadow Minister for Education and later the Shadow Minister for Early Childhood Development and Shadow Minister for TAFE and Vocational Education.

STAFF Kyle Hartigan DIRECTOR Louise McDonald – Crows Children’s Foundation Manager Hannah DeVito – Community Programs Trainees Jason Lehmann* – Community Programs Manager Liam Binyon – Community Programs Trainees Drafted to the Crows in 2012, with its first draft pick selection, Kyle joined the Brooke Jeffs – Community Programs Team Leader Andrew McLeod – Indigenous Programs Foundation Board in 2015. Kyle is the conjugate between the players and the Sam Tharaldsen – Community Programs Officer Rachael McLeod – Indigenous Programs Foundation to keep the team up to date on the Foundation’s activities and to also Anne Hatchard – Community Programs Officer Female Football Eddie Hocking – Indigenous Programs update the Foundation on player’s areas of interest. Kyle makes every effort to attend – Community Programs Officer Female Football Mark Mueller – Indigenous Programs each event and promotion led by the Foundation and shows great compassion to Madison Hurley – Community Programs Officer Female Football those whose lives we are supporting. Adnon Jafari – Multicultural Program Trainee Rachel Dunstan – Community Programs Trainees

*Vale Jason Lehmann. who sadly passed away in August 2019.

6 ADELAIDE CROWS CHILDREN’S FOUNDATION 2019 ANNUAL REPORT 7 COMMUNITY PROGRAMS

community programs

Growing with In 2019 alone, the GWG team was The Crows players also conducted These player visits focused on female part of these events which are aimed able to visit 147 South Australian a Superclinic at the Kadina Football engagement, school engagement, at encouraging participants to Gratitude schools, with 101 located in Club Oval, which saw over 170 diversity and inclusion, Auskick, junior give football a go in a fun and safe metropolitan suburbs and the students attend and participate in football club’s youth and the Adelaide environment. Growing with Gratitude (GWG) remaining 46 schools located in the fun-filled activities. Crows Junior members clinic at AFL The 9-aside carnival also promotes strives to improve the mental health, regional suburbs, presenting to a Max. The AFL Community Camp Dinner the benefits of physical activity, the wellbeing, thoughts and habits of total of 42,639 students. was held at the Kadina Football Club, Throughout these visits, the players female football pathway in South primary school children. This year’s Thank you to the Department for which catered for over 140 guests engaged with 6,100 junior Australia and introduces positive role focus was a ‘Positive Reflection’ Education for their continuous helping to raise funds for local Yorke footballers across 36 locations models. program teaching students the support with the program, allowing Peninsula clubs. and spent 72 hours teaching and importance of a positive mindset The female programs team also us to make a positive difference participating in activities and 17 by using ‘5 positive places’ (home, The AFL Community Camp creates delivered the Future Flyers program within the young community. hours signing autographs for excited friends, school, sport and dreams) to a great opportunity for players to 4 high schools in Adelaide. The kids. Multiple players took the time to encourage positive thoughts. and coaches to give back to our six-week program is aimed at high join the Growing with Gratitude team’s thousands of regional supporters school students and provides These positive places help to Community Camp mental health program to encourage who support us so passionately. participants with an opportunity to promote optimism, empathy and the importance of positive reflection in learn and develop their football skills, resilience, encouraging students In its 16th year, the AFL Community school kids lives. the importance of a healthy nutrition to think positively when under sad Camp was held in CBA Player and regular exercise, as well as a or stressful situations. Studies shows and was a highlight of 2019. Local focus on building resilience, positive that students who think positively in Ardrossan boy, Sam Jacobs, was Appearances Female Empowerment attitude and teamwork. 2019 new these situations become 31% more thrilled to return to his hometown to Programs recruits to our Community team productive and are therefore able help give back to his community. In 2019, the Crows men’s players Crows players facilitated over 20 completed six AFL game AFLW players Sarah Allan and Anne to achieve more and make better The Optus Crows Cup Carnival was school visits, engaging students development appearances to Hatchard supported the delivery of decisions. established in 2016 by Chelsea with Q&A sessions, classroom visits, promote the game at grassroots this program, which was a highlight Randall, co-captain of the Crows There has been a total of 725 school autograph sessions and of course, level throughout Adelaide. Each of for the girls. AFLW team. Since then, the program visits since the introduction of the a kick and catch. A total of 3,500 the eight SANFL Club zones were has grown tremendously. In 2019, In addition to this, AFLW players and program, promoting positivity and students got the opportunity to meet supported with 264 visits taking AFC community staff delivered over community staff delivered female gratitude to 202,151 students in the and mingle with their idols over the place, from Noarlunga to Elizabeth. 30 carnivals around . football clinics to over 150 schools. process. 2-day camp. Throughout the year, 4,500 girls were

8 ADELAIDE CROWS CHILDREN’S FOUNDATION 2019 ANNUAL REPORT 9 COMMUNITY PROGRAMS

McLeod Challenge The objective of this program is: Aboriginal and To translate Australian kids’ love of AFL Torres Strait Islanders The McLeod Challenge is a series into an appreciation, understanding, of ‘9 a side’ football competitions, and passion for the science and Female Academy culminating in a Boys and Girls Final mathematics underlying the sport. being played at in The Crows Children’s Foundation was By demonstrating the natural the lead up to our Sir Doug Nicholls pleased to provide the seed funding connection between sport, science, Round match, which was played to establish our first Aboriginal and and mathematics, students are against on Torres Strait Islander Female Football encouraged to define and pursue Saturday 25 May. In 2019. 127 boys Academy. This new and exciting better life choices, including the and 115 girls took part. Talent Academy was developed to continuation of their education. engage, nurture, accelerate and The educational objectives of the inspire future generations of young STEM Footy program are to: female footballers to reach the highest level – AFLW. In 2019, the Foundation provided the 3 Increase student awareness of seed funding to establish the AFC’s STEM as a future educational and Currently Indigenous players are STEM Footy Program. This program is career path; highly underrepresented in female designed to address the significant football. This unique pathway will 3 Link STEM to a real world and growth in STEM-related jobs and provide opportunities for aspiring broadly appealing application, the continued decline in student Aboriginal and Torres Strait Islander thus increasing its relevance engagement in Science, Technology, footballers to an elite and interest to a wide range of Engineering and Mathematics. high-performance environment, children; along with access to AFLW coaching, STEMfooty is a collaborative 10-week 3 Motivate students to excel at mentoring and resources. schools program for Year 7 students school despite real or perceived linked to the ACARA curriculum. The obstacles; program is held on a term basis and the resources and curriculum is 3 Provide a measurable opportunity supplied by the program for schools for individual transformation; and to use. There is no cost to participate. 3 Explore STEM concepts through experiential AND traditional academic approaches.

Indigenous Programs In 2019, 20 students all completed in Business, thereby receiving further their Certificate ll in Business credits towards their South Australian qualification, over a series of 4 Certificate of Education. Completing “A person who moves mountains, camps. Thank you to Carey Training the Certificate III in Business, provides starts by carrying small rocks” for their support. Future Leaders students with further - Confucius credits of up to 30% of their SACE Led by Andrew and Rachael McLeod, requirements. in 2019 the McLeod Centre of Future Leaders The Future Leaders Program, in Excellence delivered 3 programs in Program partnership with Carey Training, support of Indigenous Youth. provides students with weekly The Future Leaders Program educational support, promotes Indigenous Youth provides continued mentoring and employment opportunities and Leadership Program educational support to students in pathways, and facilitates leadership Years 11 and 12, upon completion skill development, as students act as (IYL) of the Indigenous Youth Leadership peer mentors for the next generation Program. of IYL students. The Indigenous Youth Leadership 15 Students completed the Program supports students in Year 10 Certificate III qualification in 2019. with improved school attendance, SACE completion, leadership Future Leader students are provided development, employment with the opportunity to further their opportunities and future pathways. studies by completing a Certificate III

10 ADELAIDE CROWS CHILDREN’S FOUNDATION 2019 ANNUAL REPORT 11 CHARITY PARTNERS charity partners

Kick Start for Kids During the July school holidays sessions, watch the team song in the clothing was distributed to every change rooms after the game and child attending a Kick Start camp be a Bendigo Bank mascot, running The Crows Children’s Foundation across the state, led by Jodie and out with their heroes on match day. continued to partner with Kickstart for her team of volunteers. The full Kids in 2019 to help the organisation Photos showcased include young playing squad and coaches met provide up to 40,000 breakfasts Queenslander Sullivan joining the with children at the Westport Primary weekly to local school children team song among many other School holiday camp and provided ensuring they do not start their day opportunities as a part of his Make a each child with t-shirt, track pants hungry. Wish. Katelin was visited several times and a jumper or jacket for winter. whilst in hospital, pictured here with The not-for-profit organisation runs AFLW players, who even attended her breakfast, lunch and mentoring hospital farewell! We loved hosting programs in SA schools and provides Crows Care young Tex as he met big Tex on the basic clothing and healthcare needs “best day of his life”, as he said. to improve education outcomes for A significant role of the Crows children experiencing hardship. Children’s Foundation is to manage Our third and biggest ever Christmas the many requests received daily to Party was held in 2019 at Santa’s Making sure every child eats a daily support our community. In 2019, we Wonderland. Over 400 children breakfast is one of the simplest ways supported hundreds of requests for and their families from a range of to improve their health, behaviour help, including the donation of many organisations including Variety, and school performance. footballs, guernseys, posters, get well the Children’s Charity, Women’s & The Crows Children’s Foundation cards, phone calls, video messages Children’s Hospital, Ronald McDonald donated $25,000 to help fund and and FaceTime chats. House, Make A Wish and our own promote Kickstart’s programs. Further, We regularly host disadvantaged families we have met over the years a clothing drive was hosted at our children at games, through the AFL attended and joined in the fun with home match against St Kilda in 4 Me Program and do our utmost to the Men’s & Women’s Teams. July whereby tonnes of clothing help wherever we can. was donated by Club members A huge thank you to Variety, the and supporters. It was subsequently Throughout the season, we provided Children’s Charity, for their ongoing packed into a truck and taken to the many opportunities for children support, allowing us to provide these coach’s home, where Jodie Pyke and experiencing challenging times to precious experiences for children at a team of helpers sorted into boys, meet with our players at training challenging times. girls and ages.

Scholarships

The 2019 Crows Foundation Scholarship was awarded to Tariek Newchurch. Tariek is 17 years old and is a member of the AFC’s Academies Acceleration squad, a group of 30 young footballers with a promising draft future. Tariek helms from Port Augusta and has experienced significant hardships on his way to turning his life around and dedicating himself to reaching his full potential with football and personally. Tariek and his family have relocated from Port Augusta and enrolled at Henley High and has high hopes to be drafted in the future. The Foundation has assisted Tariek with a laptop, running shoes and boots, glasses and driving lessons (pictured). We wish him every success.

12 ADELAIDE CROWS CHILDREN’S FOUNDATION 2019 ANNUAL REPORT 13 FUNDRAISING ADELAIDE FOOTBALL CLUB

adelaide football club

None of this would be possible Further, over 100 Captain/Coach without the steadfast support of the signed footballs, 50 team signed Adelaide Football Club. guernseys and over 200 pre-signed footballs were distributed in support The AFC again donated $50,000 this of charitable causes, schools and year to support our work, in addition clubs and countless donations to to providing all administrative individuals to brighten the lives of support required by the Foundation, those facing challenges. including from marketing, graphic design, communications, media, events, content stories etc. The Community Award Club also encourages our players to support events and promotions Congratulations to Tom Doedee for which is invaluable to all involved. being honoured with the 2019 Crows Children’s Foundation Community In 2019, the AFC delivered the Club Award in recognition of his work with Lotteries and Gala Auction with all Bedford Industries. funds raised to directly support the Foundation’s Community Programs.

fundraising

Redline Cycling Riders had the opportunity to ride “The Redline Classic has always with Olympian Annette Edmundson, been a fantastic event, and the Classic: AFLW Star Ebony Marinoff and AFC organisers seem to take it to a new October 13 – 15, 2019 Head of Performance, Matt Haas. level each year.” Crows Children’s Foundation Riders had the option of the one-day The wheels keep turning on our Manager Louise McDonald has seen 175km ride, or signing on for the Redline Cycling Classic when the 9th first-hand the impact the funds raised complete three-day 405km distance, Classic headed off to Clare in 2019 by this event have had. with stop overs in Clare and the for the longest Day 1 ride ever of 175 Barossa Valley. “The Redline Classic is one of our kms! biggest fundraisers and the support The Crows Children’s Foundation Redline Classic riders have raised they have provided over the years would like to thank the Redline over $300,000 to date for the has been incredible,” Louise said. Classic organisers as well as the Foundation, with all funds going Crows Supporters Group for putting “The money raised allows us to towards health, education and on a lunch for the riders during the make a real difference in the lives of welfare programs, which positively event. children going through tough times. influence young people and build stronger communities for them to thrive in.

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