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170922 True Wealth Ventures Prospectus

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170922 True Wealth Ventures Prospectus www.TrueWealthVC.com Gender Matters Our mission is to deliver true wealth – to our investors, portfolio companies, and communities – by investing in women-led businesses in consumer health and sustainable products and technologies. Women-led = At least one woman on the founding or executive team of significant decision making influence Women are Making the Decisions 85% of all consumer purchases are made… B Y W 80% of all healthcare decisions are made… O M E N 66% of primary decisions over investable household assets are made… Source: Marketing Zeus, US Dept of Labor, Center for Talent Innovation Women are Driving Higher Returns Large Public Companies Small Businesses VC-Backed Start-Ups Companies with Women-led private higher portion tech companies of women see… leaders enjoy… Growth of 3 1 women- 5 2 4 5 owned $10M+ % revenue % 1 6 firms is faster ROI REVENUE % % …while using 33% ROE EBIT MARGIN less capital Source: McKinsey & Company, American Express, Kauffman Foundation But There’s A Disconnect In the Venture Capital World 2% 3% 17% 1% Total VC VC-backed dollars going VC-backed companies Women to companies with at least investment companies with a 1 woman on decision with a woman CEO executive makers in VC woman CEO team Source: Babson College, PitchBook, Fortune The Fund Strategy is Designed to Uncover Focus Invest Focus on Well- Invest with Uncover Represented Gender Lens Hidden High Growth for Greater Growth Markets in Return, Opportunities Sustainable Leveraging in Consumer & the Underfunded Healthy Living Diversity Sector Companies Advantage No Gender-Lens Venture Fund in Central U.S. A C B Texas is an advantageous home base for D deal flow F with a culture that supports innovation, E health and sustainability Women-led Venture Funds Investing with Gender-Lens A. Golden Seeds: New York D. Female Founders Fund: New York B. Merian Ventures: San Francisco E. Women’s Venture Capital Fund: Beverly Hills C. BBG Ventures: New York F. SoGal Ventures: Los Angeles Source: Springboard There is Untapped Deal Flow 35% 40% 2x Women founders Total funding Growth rate of receiving on Kickstarter women starting funding through going to businesses Village companies with compared to Capital’s peer a woman CEO men selection process Source: Kauffman Foundation, Stanford Social Innovation Review, American Express Women Entrepreneurs are San Antonio is #1, BIG in Texas 3rd BEST city in the Houston is #2 and country for women Dallas is #4 in terms entrepreneurs of the greatest [Center for an number of women- Urban Future ] owned businesses DALLAS [AmEx] TEXAS ranks #2 in the U.S. for FASTEST GROWTH in the number of WOMEN-OWNED #1 in U.S. for BUSINESSES [AmEx] startup activity [Kauffman] AUSTIN HOUSTON SAN ANTONIO #1 overall in female entrepreneurship Home to 24 Fortune 500 [Wallet Hub] companies [Houston Business Journal] Sources: American Express Reports 2014 & 2016, WalletHub, Center for an Urban Future, Kauffman Index, Houston Business Journal We Will Find Deals & Deals Will Find Us • Harvard Business School Alumni • Capital Factory – Mentor • National League of Cities - New Venture • International Accelerator - Mentor Speaker • UT Austin External Advisory Board, • CleanTech Open – Mentor • Startup Angels Summit – Speaker Cockrell Engineering School Competition - Judge • The Angel Forum - Advisor • UC Berkeley Mechanical • Athenahealth More Disruption • Rice Alliance Austin – Speaker Engineering Advisory Board Please - Judge • Energizing Health Houston - Coach • UT Austin Mechanical Engineering • Rice University Business Plan • 10th Annual Rice Alliance IT/Web Advisory Council Competition - Judge Venture Forum - Speaker • Medical Innovations Lab – Advisor • SBA InnovateHER - Judge •UT System, Changing Landscape of • CaseTexas Health Study: Catalyst, Dell • The Ocean Exchange – Judg Tech CommercializationDreamIt - Speaker Medical School – Advisor PR• & Texas 4000 – Advisor • SXSW Interactive – Speaker • AARPDreamIt Health Innovation@50+ • Women@Austin - Advisor • McCombs BusinessAccess for Good = LivePitch – Advisor Speaking• Dell Medical School Word– Senior Of Summit – Speaker • SXSWAccess Accelerator – Advisor Advisor • Texas MBA Women'sTHE go Forum-to - • Project Liberty Digital IncubatorEngage – • Harvard- i-Lab President'sMouth Speaker • Capital Factory – Mentor AdvisorMinority Challenge - Judge accelerator for • Harvard Business School Alumni ments• International Accelerator - Mentor • SXSW V2Venture - Coach • TiE Texas Funding Forum - Judge • National League of Cities - New ProgramVenture • CleanTech Open – Mentor minorities • SXSW Eco - Coach • Texas Venture Labs - Judge Speaker • UT Austin External Advisory Board, Competition - Judge • HATCH Pitch - Judge • Startup Angels Summit – Speaker Cockrell Engineering School • Athenahealth More Disruption • UC Berkeley Mechanical • The Angel Forum - Advisor Please - Judge • Rice Alliance Austin – Speaker Engineering Advisory Board • Rice University Business Plan • UT Austin Mechanical Engineering • Energizing Health Houston - Coach Competition - Judge • 10th Annual Rice Alliance IT/Web Advisory Council • SBA InnovateHER - Judge • MedicalWe Innovations are deploying Lab – Advisor a similar brand awarenessVenture and Forum social - Speaker media • The Ocean Exchange – Judg •UT System, Changing Landscape of • Texas Health Catalyst, Dell • Texas 4000 – Advisor Medical Schoolstrategy – Advisor so women entrepreneurs want ourTech investmentCommercialization $.- Speaker • Women@Austin - Advisor • SXSW Interactive – Speaker • AARP Health Innovation@50+ • Dell Medical School – Senior LivePitch – Advisor • McCombs Business for Good Active in the innovation community Advisor Summit – Speaker • SXSW Accelerator – Advisor • Harvard i-Lab President's • Project Liberty Digital Incubator – • Texas MBA Women's Forum - Challenge - Judge Speaker Advisor • TiE Texas Funding Forum - Judge • SXSW V2Venture - Coach • Texas Venture Labs - Judge • SXSW Eco - Coach • HATCH Pitch - Judge $250k Grant from U.S. Dept. of Commerce • True Wealth Ventures was 1 of 8 recipients across the country • Money for marketing the fund to entrepreneurs and sourcing deals • Through public-private partnership with UT Dell Medical School and ecosystem support: Sustainable Consumer & Consumer Health Total Market Size = $1.59 TRILLION This category includes products The focus here is more on “health and technologies for the home care vs sick care” and includes that are more sustainably- most health-related solutions produced or use fewer toxic where a consumer is involved in ingredients. This includes, but is not the purchasing or use decision, limited to, solutions like sustainably- with the explicit exception of any produced building materials, eco- solutions requiring heavy FDA friendly appliances, smart approval (e.g. no pharma, no windows, home IoT for energy implantable medical devices). This efficiency, recycled or sustainably- includes, but is not limited to, produced home goods including food-as-medicine, health tech, beauty & fashion, sustainably- health IoT / wearables produced food and the food / digestibles, quantified self, and systems/ag tech behind it, and wellness products and solutions. better packaging. Portfolio Company Investment #1 • First investment is an Austin-based company • The founder and CEO, JeanAnne Booth, is a serial entrepreneur who sold her last company to Texas Instruments, and before that was the founder of a company that sold to Apple • The company makes a very smart watch for seniors that allows them to “age in place” by detecting falls, providing medication reminders, and helping with directions home Portfolio Company Investment #2 • BrainCheck is a mobile brain health tracking solution that helps monitor brain performance and health for individuals, athletic teams, senior organizations, and doctors around the world. • As the CEO of BrainCheck, Dr. Yael Katz alongside visionary neuroscientist and co-founder, Dr. David Eagleman, developed a more accessible brain health monitoring solution for the millions of people suffering from concussions, dementia and other brain-related conditions Portfolio Company Support is Designed for High Growth Leverage gender diverse leadership to better understand customer needs, design more efficiently and go to market more effectively Syndicate opportunities Surround companies with including existing expert advisory boards relationships with VCs through relationships with interested in increasing LPs, UPWARD, women leaders in their Women@Austin & others portfolio The Team Brings Deep Experience… • UC Berkeley PhD in Green Design and Mfg with Minor in Public Health; UT Austin mechanical engineer BS • UT Dell Medical School, Senior Advisor for Health IoT • UT Austin External Advisory Board for Engineering School • 10 years of executive level operating experience including directly reporting to 3 Fortune Global 500 CEOs, leading M&A and integrations, portfolio management, and running two business lines • McKinsey & Co; Fremont Ventures • Rising Tide Fund – Founding Investor Sara Brand • Co-founder of largest draught-only self-distributed brewery in U.S. Founding GP • Harvard MBA, Duke BA in Biology • Former DreamIt CEO, a top US accelerator; Launched DreamIt women, minority and health programs • UT Dell Medical School, Texas Health Catalyst Advisor • Former start-up founder • 15 years of executive level operating experience, including 7 as CEO • Advised and invested in 150 early stage companies • 4x return on 1st fund at 4 years and 2x return on 2nd fund in 2 years
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