1 III L-iiii^^^fc|f » 111 II €iilL^S^ l i ir Air I1 COILIL1C1 IRI< •XLf.J u »«<i«a«Mii»tM«*ftfiatiBMiaaaa*itai aaaaaaaaaaaaaBaaaasaaaaaaaaaaaaaaaaaa aaataaaaaaai I •taaaamat £"" ZM>^V ataaaaaa Mjj\ aaaaasaaaaaaaaaaiaaaaaaaaaataaaaataaa • iiiaaaiMaiiiia«tti*ai»a«t«aaeaa*iaa •aaaaaaaaasaaaaaaaaaaaaaaaaaaaaaaaaa* s BBaaaaaa aaaaaaaa ;..-.• !••••••••»•••• . i niaaaaeaea • aaaaaBia ••••tiifiii' laaaaaaaaaa ••••iitMi»(i>*<iiM|MMf ietaaaataaaaaaaaaaaaa •**!•••!••••• ;;««*Maaaaa«aaa*Maaa*«aaMB*8aaaaaataaMia8*aa«8a«a«aaaaaBaaBaa8a \ J^^m ;;i;;;;;;;;;;;n« • r .;'•.:;. ' ;-' :* \v. i*r;:*!*5"H?*! -''! " -**'-•" * * -«- • ••'•: • « • unvFriRFi? Autumn Davs at MARY MAYO HALL For November, Nineteen thirty-three Page 3 Listening In The MICHIGAN STATE COLLEGE This month, combining "Listening In" and the new "Alumni Mail Bag," the RECORD presents excerpts from two letters characteristic of those received RECORD in the secretary's office in the past few Established 1896 weeks together with a brief comment Member of the American Alumni Council of their theme. First, the quotations! Published for the alumni and former students of the Michigan State College by the M. S. C. Association. Published monthly throughout the year. II A S an alumna of Michigan Official national advertising representative: The Graduate Group, Inc., New York, ^\ State college I am naturally Chicago, Boston. pleased with the success of State Membership in the M. S. C. Association, including subscription to THE RECORD, teams and can also feel concern when $2.50 per year. the College must lose money to back Unless members request a discontinuance before expiration of their memberships, it will its football team. On October 28th be assumed a renewal is desired. I saw the smallest Homecoming crowd Checks, drafts and money orders should be made payable to the M. S. C. Association. that it has ever been my misfortune Entered as second class matter at the postoffice at East Lansing, Michigan. GLEN O. STEWART. '17 .....: Editor to see. :••'. Does the Athletic office Gladys Franks, '27, George Culp, '33, Jack Green, '32.. Assistants or the College as a whole realize that the financial situation has been very THE M. S. C. ASSOCIATION acute for many of us and while we Union Memorial Building are still Michigan State supporters, OFFICERS—1933-34 the admission prices still resemble Charles W. Garfield, '70, Honorary President those of the "good old days" . .If L. T. Clark, '04, President S. F. Edwards, '99, Vice-President State had ever enjoyed the success C. Fred Schneider, '85, Treasurer Glen O. Stewart, '17, Secretary and popularity that it has been Michi­ gan's privilege to enjoy, there might EXECUTIVE COMMITTEE be some reason for their present re­ W. O. Hedrick, '91, East Lansing, term expires 1934; J. A. Hannah, '23, luctance to lower prices, but it never East Lansing, term expires 1935; W. W. La vers, '15, term expires has and never unll until some one 1936; Harris E. Thomas, '85, Lansing, ex-officio; E. W. Ranney, wakes up to the fact that as long as '00, ex-officio; Frank F. Rogers, '83, Lansing, ex-officio; A. C. prices are practically on an equal at MacKinnon, '95, Bay City, ex-officio; R. Bruce McPherson, the two schools and the position of the '90, Howell, ex-officio; Carolyn Ellsworth Edwards, '06, President of Alumnae League. two schools in the public eye so vastly different, the public will follow Michi­ Entered at the East Lansing Postoffice as Second Class Matter gan and NOT Michigan State." Vol. 39. No. 3 East Lansing. Michigan November, 1933 The second letter in part follows: "To me there was just one regret- ables one to see a great deal more of that have already puilt up a great able feature about the whole after­ the game. football following—brut in the case of noon and that was the small atten­ "And so, because I am pulling hard State it seems that \he greater adver­ dance. You have made out of me an for you, I suggest that you build up a tising possibilities obtained by it would M. S. C. follower (the writer is not an popularity in Detroit as Detroit's offset the objection. In the absence alumnus) and well-wisher to an ex­ second choice team—you can never of a local commercial station, there tent that it hurts my feelings to see compete with Michigan but when they are three radio possibilities: the col­ such a small "gate" as you had Satur­ are playing away you ought to get the lege radio station, the "Michigan Radio day—such a team and such scenery Detroit patronage." Network," and one of the larger De­ and arrangements as you have up On the basis of these and other troit stations. there deserve more appreciation on the letters the RECORD suggests, first, a cut The college radio station WKAR, part of the general public. ... I in ticket prices along these lines. while not on an extended daylight take advantage of the best contest (a) A general admission of one license now, might possibly obtain per­ within easy reach each week. When dollar with no reserve seats for the mission from the Federal Radio com­ Michigan plays away from Ann Arbor entire stadium. Thus, a saving on mission to broadcast games. It has a I go to East Lansing. As I see it ticket printing, or radius of reception for seventy-five Michigan plays to the largest crowds (b) An admission of $1.50 plus tax miles around Lansing, but does not in the United States for three reasons for reserved seats between the ten- reach Detroit. The Michigan Radio —they have a strong team with good yard lines, with a general admission of network has stations in Jackson, Flint, opponents, they are within easy travel­ a dollar or seventy-five cents in the Bay City, Grand Rapids, Battle Creek, ing distance for a large population in end sections of the grandstands and in and Detroit, giving almost complete Detroit. the wooden bleachers, or coverage for the entire lower peninsula. "You have a nice team and an ex­ (c) The same as (b) except that Most large Detroit stations cover Mich­ cellent coach. A good band and color­ the top price apply to all stadium igan successfully except for a few ful surroundings. Your park­ seats, and a twenty-five cent admis­ "dead spots" on Lake Michigan. ing arrangements are a great conveni­ sion for high school children for the This, then, is the RECORD'S reaction ence—compared to Ann Arbor — and wooden bleachers. to its alumni fan mail on the football you are within easy striking distance The second letter speaks for itself. topic. Only by knowing what the of Detroit—takes me less time from The writer's ideas appear sound. Along alumni of the College desire can the Detroit than to go to Ann Arbor. For this line, however, comes the proposi­ secretary present their wishes to the anyone who likes football the fact that tion of broadcasting games. The Athletic council. Register your opinions your seats are much closer to the argument that broadcasting injures on football ticket prices, etc., for the field than they are in Ann Arbor en­ ticket sales may be valid in schools betterment of State games. Success of the Undergraduate Now Forecast By College OW capable of collegiate work are freshmen when they Thus, the College administration finds itself up-to-date H arrive on the campus? What are the factors that make in its forecasts of scholastic endeavor. To cope with the of them good or poor students? How can their chances problem of students leaving school for reasons other than of success be determined by educators? What is being done scholastic, mainly financial, the institution year by year to start them off in life on the "right foot"?—these are increases its efforts in finding aid for its sons and daughters. some of the questions that face administrative officials in their analysis of undergraduate life. These are some of OR years, prior to the depression, the College assisted in the inquiries that Professor L. C. Emmons, research pro­ Femployment work by paying a portion of the salary of fessor in institutional management, seeks to answer in a the local Y. M. C. A. employment agent, who found con­ multitude of campus departments. tinuous work for students earning board and room and odd Faced with the knowledge that every normal year will see jobs for those in need of cash. a scholastic mortality of approximately 40 per cent. Mich­ This fall the prospect of returning hordes of undergrad­ igan State college, along with all modern educational in- uates^—all seeking employment to continue in school— situtions. is forced to run its freshman through many brought about the establishment of a new service. Under statistical paces in an endeavor to find the answers. Prob­ the supervision of Professor Emmons a canvass of Lansing ing the undergraduate mind with placement and aptitude and East Lansing business houses was conducted to find tests, providing sympathetic advisors for troubled yearlings, openings for M. S. C. people. Unusual success inth this constantly checking and rechecking of scholastic records approach brought a direct-by-mail plea to all Lansing and during sophomore, junior, and senior years, in some schools East Lansing stores, factories, business establishments, and actual vocational guidance—these are some of the methods r many private homes for odd jobs. In addition verbal ap­ resorted to for factual evidence upon which to w ork. peals were made in all luncheon clubs and pulpits. Many For several years placement tests in English, mathematics, places where men students could earn room or board or coupled with American Council of Education psychological both were uncovered—and continual requests for part-time tests, were administered to incoming freshmen.