MICKEY PAXTON [ EXECUTIVE CREATIVE DIRECTOR ]
516-983-2744 | [email protected] | www.mickeypaxton.com
Transforming Brands & Creative PROFESSIONAL HIGHLIGHTS Cultures within Companies and Accelerating Digital Performance Managed Cablevision’s brand transformation into a connectivity company by integrating all creative communications internally & externally, which resulted in the sale to Alitce Global for 19B. + Delivers a highly engaged staff by integrating creative processes Built a diverse internal agency staff of 30 saving $10+M that aligns branding with strategic annually and produced high-impact, fully integrated business direction. consumer-facing work for Altice USA and Altice Global. + Has consistently achieved outstanding results by Transformed a traditional Omnicom CRM agency into leveraging the right people a digital agency with a fully integrated and highly with the right resources. engaged diversified staff of 60 people. + Operates with transparency to break down cross-functional silos Conceived and managed the Lipton Brisk celebrity and accelerate digital performance. campaign that ran for over 15 years, shot the brand to #1 in the category and recognized as a top business case study in JWT’s 150-year history. STRENGTHS Managed creative responsibilities at JWT for $300+M + Brand Transformation business (Unilever, Diageo, Warner Lambert, PepsiCo, + Ensure Brand Alignment and Dominos) managing 20+ teams simultaneously. + Marketing Messages + Build Creative Infrastructure Work featured in Super Bowls, consistently achieving + Create Collaborative Teams Top 10 rating in USA Today’s poll. Earned media + Increase Employee & exposure in: The Wall Street Journal, The New York Consumer Engagement Times, USA Today, Time, Ad Age, Dateline NBC, Entertainment Tonight, Access Hollywood, CNN, A&E and the BBC.
EDUCATION Over 60 industry awards: Cannes Lions, Effie’s, ADDYs, AICP, D&AD, Art Director’s Show, Clio’s, New York + Syracuse University Advertising Festival, London International Awards, BA in Advertising and The One Show. + School of Visual Arts NY + Omnicom University
Marketing is like basketball. You need to make those around you better to build a winning team. MICKEY PAXTON [ EXECUTIVE CREATIVE DIRECTOR ]
516-983-2744 | [email protected] | www.mickeypaxton.com
Freelance + Advising and developing the conceptualization, strategy and Creative Director production of integrated systems and platform campaigns for 07/17 - Present Fortune 500 companies.
Altice USA + Managed brand transformation of Cablevision/Optimum by (formerly Cablevision) integrating communications across media platforms, establishing SVP, ECD presence as Connectivity Company, not just a cable company. The 11/15 – 01/17 efforts resulted in the sale of cablevision to Altice USA. + Developed an integrated analytical process for Cablevision's proof of creative success pertaining to business goals. + Integrated the internal and external communications for Suddenlink/Optimum brands, transforming Altice from leading European telecom into global convergent connectivity enterprise.
Jumpinfish LLC + Conceptualized and produced integrated campaigns for Fortune 5OO Chief Creative Officer companies like Amazon, Unilever, SeaWorld, Harman Kardon. 11/11 – 09/15 + Won business from Reliant Energy, Post Cereal, Unilever and the Houston Super Bowl Committee.
Unit 7 + Developed integrated campaigns for clients such as BMS, Pfizer, Sr. Partner, ECD MasterCard, and AstraZeneca. 11/O6 – 11/11 + Won business for AstraZeneca MasterCard, Reliant Energy and Columbia University.
Ogilvy & Mather NY + Developed creative for DHL’s USA launch campaigns for 2004, 2005. Freelance CD + Won David Ogilvy award for integrated creative campaign for two 01/04 – 06/06 consecutive years recognizing 600% growth in unaided awareness, and earning Client Business - to-Business Magazines’ Marketer of the Year honors and 2 Effie awards.
J Walter Thompson NY + Oversaw the creative development of the most successful launch in Sr. Partner, ECD distiller UDV’s history for Smirnoff Ice. Ran successful new business 02/95 – 08/03 pitches and won additional business from Unilever, PepsiCo, and Warner Lambert. (See professional highlights for more details)
Houston Effler + Managed the development of campaigns for Converse, TNT, and Herstek Favat Department of Anti-Smoking. VP ACD + Conceived and produced Converse’s first Super Bowl ad. Helped 11/92 – 02/95 develop the iconic Grandmamma campaign that took market share growth from Nike.