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2 | TEN YEARS OF 5000 One of the things you do at a 10th anniversary is THIS YEAR MARKS look back. And so we at Inc. did, with your help. We TH THE 10 ANNIVERSARY asked Inc. 5000 multiyear winners to pick the Inc. articles that resonated most with them when they OF THE INC. 5000. were a young company. The chosen stories range from one entrepreneur’s timeless essay about the stress of being the boss—“Entrepreneurial Terror,” by Wilson Harrell in 1987—to the inspiring yarn of an accidental WELCOME entrepreneur who turned her down-and-out city around. That was “Along Came Lolly,” by Tom Foster from 2014. If you missed the full versions of these TO OUR stories when they fi rst ran in Inc., well, your fellow Inc. 5000 winners recommend you read the edited versions of them here. YEARBOOK We hope that you, too, will look back at all you’ve accomplished over the past 10 years—the company F COURSE, INC. HAS been recognizing you’ve grown, the jobs you’ve created, and the obsta- fast-growing companies like yours cles you’ve overcome along the way. The journey for more than 10 years. The whole you’re on as a business owner isn’t measured in yearly thing started in 1979 with a list of or even decade-long chunks, but the 10-year mark is a 100. That leapt three years later to chance to look back, with justifi ed pride, at how far 500. By 2007, with the economy you’ve come. It has been our privilege to accompany twice as large and more than 25 you along the way. million private businesses afoot in the United States, there was room to grow again. OMake no mistake—it is damn hard to join the Inc. 5000. The companies on the list represent the top hundredth of 1 percent of private businesses by growth rate. Repeating once on the list is even harder, of course, and each successive repetition gets exponen- tially harder still. This yearbook profi les a few of the Eric Schurenberg [email protected] handful of companies that have made the list year after year after year—three of them have done so 10 times or more. To put that achievement into perspective: A company that grew at the list’s median annualized growth rate for the past decade would today be grow- ing by an amount equal to its entire 2007 sales every two weeks. That’s simply amazing. INC. 5000 YEARBOOK | 1 04 11 16 01 Editor’s Letter Welcome to Our Yearbook 03 Dynamic Systems Inc. Designing Solutions for the Long Term 11THE RE-EDUCATION OF JIM COLLINS FROM THE ARCHIVES October 2013 13 Purchasing Power 04ELON MUSK WANTS A Better Way to Buy TO COLONIZE MARS 15 American Specialty Health Incorporated FROM THE ARCHIVES December 2007 America’s Health Is Their Specialty 06 StarTech.com Hard-to-Find Made Easier 16THE STARTUP THAT CONQUERED FACEBOOK SALES 07ENTREPRENEURIAL FROM THE ARCHIVES TERROR June 2014 FROM THE ARCHIVES February 1987 17 Integrated Project Management “Get It Done” Is a Mantra 09 InVision and a Business Model An Experience Like No Other 19 Tellennium 10 MAQ Software Getting a Handle on Telecom Bills Making Marketing More Eff ective ’87 ’96 ’07 ’13 ’14 • BEST IN CLASS We’ve edited down some of the best stories from the pages of Inc. For the full read, check out Inc.com. 20TIME FOR NEW THINKING FROM THE ARCHIVES May 1996 For more information on company profi les and other advertising opportunities, please contact Pete Franco at [email protected] 2 | TEN YEARS OF 5000 HONOREE SPOTLIGHT Designing Solutions #4538 for the Long Term Dynamic Systems Inc. Dynamic Systems Inc. works with government agencies 8 YEAR HONOREE to manage their IT needs today and for the future. 2017 ONE OF THE HALLMARKS One of its fi rst clients was the of any successful com- Jet Propulsion Laboratory (JPL), the � BY THE NUMBERS pany is the ability to national research facility that operates adapt and evolve as the NASA’s Deep Space Network. Working competitive landscape with JPL, says Norman, introduced the changes. That’s especially true when it company into the intricacies of gov- % comes to technology, and it’s one of ernment bidding, and convinced her 50 the core strengths of Dynamic Systems that focusing on the public sector Inc. This El Segundo, California-based could lead to a robust business. company has been providing federal, “You have to win the privilege to bid WOMEN state, and local government agencies on government contracts, so there’s a IN SENIOR MANAGEMENT with leading Information Technology natural barrier to other competitors security services, managed cloud that doesn’t occur in the commercial offerings, hardware, software, and sector,” she says. professional services since 1991. A NEW VISION During its nearly 26 years, President The company has not been without and CEO Mardi Norman says the com- its challenges. In 2010, when Oracle pany has grown to $125 million in bought Sun Microsystems, Dynamic 50 Systems was forced to re-evaluate its annual revenue by quickly responding PERCENT future. The company had long been a FIVE-YEAR to changing market conditions with EMPLOYEE new strategies and even a new busi- hardware partner of Sun, but soon GROWTH ness structure. The one thing that has had to decide whether to move over remained constant: its laser focus on to Oracle or align with additional OEM being long-term partners and advisors vendors. Norman says she decided to to its government customers. go “full force” with Oracle, but not fi rst without changing the structure of “We’re not a startup looking to get in the company and making signifi cant for a quick hit,” says Norman, who < % fi nancial investments in building a 5 joined the company in 1992, shortly technical service practice and later after graduating from California State building a specialized data center to 2016 Polytechnic University with a degree in support expansion of secured man- EMPLOYEE industrial management. She took over aged cloud services. TURNOVER as president and CEO in 1999. “Our cli- RATE It was an expensive transition, but ents know we’re in it for the long game one that better positioned the com- and that we’re going to be with them pany for the growth that’s come in as partners and advisors for years.” % the years since. In fact, Norman esti- 48.5 Dynamic Systems’ entry into the world mates revenues will be up 10 percent FIVE-YEAR of government contracts, including this year. “Every day our attitude is: REVENUE GROWTH those for the Defense Department and do the right thing by our customers,” various branches of the military, she says. “There’s a trust that’s been started in its earliest days when it was built over the years, and we never a reseller of Sun Microsystems products. take that for granted.” Find out more about Dynamic Systems Inc. and all of the other 2017 Inc. 5000 honorees at inc.com/inc5000 INC. 5000 YEARBOOK | 3 FROM THE ARCHIVES DECEMBER 2007 more than a decade. He co-founded PayPal, the online payment processor that eBay bought in 2002 for $1.5 billion, as ELON MUSK WANTS well as Zip2, a dot-com media company that was sold for $307 million when he was just 27. TO COLONIZE MARS Meanwhile, Musk’s wife, Justine, a Electric sports cars. Solar power. Space travel. Finally, an novelist, gave birth to triplets last year. entrepreneur who’s not afraid to think really, really big. That means Musk now has five children BY MAX CHAFKIN under the age of 4, in addition to three companies to run. Perhaps that explains why it’s so rare to see Musk talk to some- one on the phone without simultaneously doing something else: pecking out an e-mail, scanning invoices, mulling over a spreadsheet, shopping for computer equipment, fiddling with his BlackBerry. He often does several of these things at once. The only tasks that seem to com- mand the entirety of his attention are technical discussions related to SpaceX’s soon-to-be-launched rocket, the Falcon 1, and job interviews. (Musk personally vets all of SpaceX’s employees, and he’s in the midst of a frantic—but so far fruitless— search for a CEO for Tesla.) To get through the day, Musk relies on two stimulants: caffeine and a desire to help humanity colonize Mars. The goal of putting people on Mars is ATCHING ELON MUSK AT generally speaks in complete, precise no joke. Musk believes that over the work is an exercise in sentences, rarely telling a joke or even 4.5-billion-year history of planet Earth, a controlling your urge cracking a smile. dozen or so events have truly mattered. to buy a man a drink. It’s not that Musk is an unpleasant Edging forward in his chair, he ticks off a WMake that several drinks. Musk is 36 guy. He just happens to be really, really few: “There was the advent of single- years old, wicked smart, worth several busy. Musk is CEO, majority owner, and celled life, multicelled life, the develop- hundred million dollars, and built like a head rocket designer at SpaceX, an aero- ment of plants, then animals,” he says. tight end—thickset through the middle space start-up in El Segundo, California, “On this time scale, I’d put the extension and well over six feet tall. Yet he never that by 2011 plans to be hauling astro- of life to another planet slightly above the looks quite comfortable.