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Better Connected: with the Employee Voice

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Better Connected: with the Employee Voice 2017 Better connected: With the employee voice. The Studio, Leeds – Thursday 15 June 2017 Welcome It’s great to see IoIC North going from strength to strength. Since last year’s reignition at Better Connected in Media City, Salford, the appetite for celebrating, sharing knowledge and building a sustainable network across our region has grown significantly. Our aim to connect internal communication professionals, provide a platform to highlight the wealth of talent and great internal communications work we produce in the North, has delivered on our Better connected: original ambition. Following Better Connected, we set up city hubs With the employee voice. and these have proved very popular in Leeds, Manchester and York. I’m pleased to now add Humberside and Merseyside to the list – growing our network further. The future looks even brighter for communicators across our region. What’s happening As mentioned, it’s also about celebration and recognition. This year’s Central and North Awards, hosted at the National Railway Museum in Speakers 4 & 5 York, was a landmark event that really put our region on the map. With 250 people attending, not only was it one hell of a party, it highlighted what we all know – that the North is an impressive powerhouse of Timetable 6 & 7 communication driven by the talent, knowledge, expertise, skill and passion of our people. Booking and cost 8 Let’s keep that passion alive – joining us at Better Connected in Leeds on 15 June and you can play your part in building a centre of communication excellence here in the North! Andy Holt, Regional Director, IoIC North Here to support you Since the launch of Better Connected last Hello Better connected: year, we have seen great strides and a real With the employee voice. ignition of our northern region, with thanks to the fantastic work of all our committee members who have worked so hard to deliver a series of events across all of our new hubs. Use the event # to And this year is set to be another fantastic keep colleagues and event with great a line-up of speakers. people you know Last year, I outlined our plans for IoIC and informed I am really looking forward to joining you all #ioicbetterconnected to update you on our progress as we continue to develop our activities and deliver more support to our members, helping them to be the best they can be – today and in the future. I look forward to seeing you there. Jennifer Sproul, Chief Executive, IoIC 2 Better Connected | 2017 Better Connected | 2017 3 Speakers Sean Costello, Chartered Marketer. Army Media & Communications at Army HQ. Sean has developed award-winning employee engagement programmes, winning the CIPR President’s award for the best internal communication campaign in the UK in 2007. He has advised and coached business leaders to effectively reach their key audiences. Sean is now an adviser to the Executive Command Board of the British Army, as part of the Jennie Flower, Business Development Director, Minerva Engagement. army’s engagement group, conducting specialist and enhanced employee engagement. Jennie has a background as an Account Director/New Business Director in through-the-line He works with the Ministry of Defence’s occupational psychologists to ensure consistency advertising agencies, developing and implementing marketing strategies for global brands of feedback to the Army Board, and recently assisted Cranfield School of Management in a such as Unilever, Johnson & Johnson and Burger King. She ran her own business development research project on employee engagement. consultancy for over a decade, implementing growth strategies for SMEs, and has lectured in Advertising at Bucks Uni. Jennie now heads up Business Development for Minerva Engagement, specialists in culture change and engagement. Jennie recently co-presented a session on managing the impact of major change at the IoIC’s Insight Seminar based on research led by Minerva Engagement into the effects of the EU Susan Walker, leading expert in communication and engagement research. referendum within the workplace. Susan is author of the book ‘Employee Communication and Engagement Research’. Her career began in the internal communication industry, after which she joined the research firm MORI to head its communication and HR research practice. She now has her own business, working with blue-chip and not for profit organisations such as Aon, Aldermore Bank, Open University and EDF Energy. On June 22 she will be running an IoIC course entitled Introduction to Katherine Simpkins, Internal Communications Manager for Mercedes-Benz in the UK. Measurement and Evaluation for those wanting to carry out their own research or work more effectively with their external research suppliers. Katherine Simpkins is Internal Communications Manager for Mercedes-Benz in the UK. She has responsibility for the internal communication function across Mercedes-Benz and Mercedes-Benz Financial Services, which includes more than 1,800 colleagues. Her focus is on delivering a comprehensive internal communication service, partnering teams to translate the Mercedes-Benz business strategy into content that’s clear and engaging. Vanessa Unwin, Head of Internal Communication at Hitachi Rail. On top of operational updates, the new channels that Katherine has launched are helping to grow colleague culture, celebrate the brand and ignite conversation. It’s an approach Vanessa, who is based in London, is part of a communications team supporting a new that means internal communication plays a key role in enabling the business to focus on its ambitious sales and growth strategy to deliver a global change programme. With 12 years of priorities, while inspiring and empowering the people at the heart of the brand. internal communication experience, her specialisms include employee engagement, change management, leadership communications, video and events. Vanessa previously held internal communication roles in the UK transport sector with Virgin Trains, and in global finance with Aviva. Roisin Currie, Group People Director, Greggs. After leaving university, Roisin joined Asda and embarked on their graduate training Roland Burton, Senior Employee Communications Manager, Marks and Spencer (M&S). programme, gaining a thorough grounding in operational retail roles. She then moved into various HR roles before taking on the role of Divisional People Manager, looking after 70 Roland is Senior Employee Communications Manager at retailer M&S. An experienced creative stores. and passionate communications professional, he’s developed and executed communication strategies for M&S, as well as some of the UK’s best-known companies such as BT Global In 2002, Roisin was appointed Head of Reward at Asda. After three years in this role, she Services and Sainsbury’s. moved on to become Retail People Director and two years later became Distribution People Director. With 14 years’ employee communication and engagement experience in high profile, blue-chip businesses, he has advised board-level directors on internal communication strategy to deliver Roisin joined Greggs as Group People Director in January 2010. She is responsible for all of business goals. He established and led an internal communication function from scratch, the traditional HR areas of expertise and is about to combine this with the role of Retail introducing new channels and technology including a business-wide mobile intranet, enterprise Operations Director. social media, and two-way leadership communication. 4 Better Connected | 2017 Better Connected | 2017 5 Timetable Time Speaker Theme Overview 13.25 - 13.45 Sean Costello Why engagement and Sean offers a unique perspective on communications. A window into data trends matter in the the world of the British Army and the significance placed on internal Chartered Marketer. British Army. communication by the Army’s Executive Board to engage with troops and, Army Media & most importantly, give them a voice to the top. Communications at Better Connected: With the employee voice. Army HQ. “It’s all in the data trends. The more we can gather and share with the Executive Board, the more we can understand what’s important to our Since the humble beginnings of the employee opinion survey, organisations have long recognised the merits troops. Our commitment to regular face-to-face conversations, through of giving employees a voice – but how has this evolved and what types of rewards are we reaping? Join our well-travelled Briefing Team, ensures we can make the right decisions quickly and provide support when it’s needed and where it matters.” us at Better Connected 2017 as we explore more about what we mean by ‘employee voice’, its impact on engagement and how, as organisations, we are delivering in reality. These subjects are presented through a series 13.45 - 14.00 Sarah Hakewill and Industry skill sets required The landscape of internal communication continues to change at pace. of compelling case studies and focused conversations designed to get under the skin of current principles and Andrew Harvey to deliver self-published As more organisations look to embrace social media and digital, and and employee-led audience preferences move away from top-down to self-published practice. And ultimately we ask: is there more we can do to give our employees a voice? VMA Group. communication. information and employee-led communication, what does this mean for the skill sets required in our industry? Time Based on their latest Inside Insight report on the internal communication industry, Sarah and Andrew share findings to help answer some of these challenging questions. 09.45 - 10.15 Arrive, registration, tea/coffee 14.00 - 14.20 Vanessa Unwin Balancing the voices of If, like us, you thought Hitachi just made TVs, think again! internal and external Head of Internal customers. According to their website, Hitachi Rail offers ‘a total railway system Welcome and introductions Communication at supplier offering rolling stock, traction equipment, signalling, traffic Hitachi Rail. management systems, and maintenance depots’.
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