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THE MOST TRUSTED NEWS IN RADIO

THURSDAY, JUNE 4, 2015

Study uncovers room for quality improvement in programmatic data. As the radio industry gears up for programmatic ad sales, new research finds there is big room for quality improvement in the consumer data sources currently used by advertisers to make buying decisions. Based on interviews with 22 advertisers, agencies, media companies and data providers, the study offers guidelines for improvement across the entire advertising industry. Beyond just automating the buy-sell process, programmatic relies heavily on data that describes the audience in terms that go well beyond age and gender. But the growing number of consumer purchasing, demographic and lifestyle data sources being used – and the complex ways they’re being combined – pose a quality challenge, the study finds. Agencies say advertisers and media partners want more transparency and control when making decisions based on so-called big data. With the number of data sources accelerating at such a rapid clip, the report recommends greater disclosure and transparency and standardizing vocabulary and metric definitions. It also calls for the creation of a roster of items that must be asked of data suppliers and the creation of best practice standards. Jane Clarke, CEO of the Coalition for Innovative Media Measurement, which commissioned the study, said it’s intended “as a very large first step towards identifying how to evaluate and require data quality.” Asking the right questions should lead to data suppliers making data quality “a competitive point of distinction that drives the level of quality across all data firms,” according to Gerard Broussard, principal of Pre-Meditated Media, who led the report.

Old Spice ‘Mandroid’ campaign takes top honors at Radio Mercury Awards. Wieden+Kennedy captured the $50,000 Best of Show prize for their “Mandroid” campaign for Old Spice last night as the Radio Mercury Awards honored the best in radio creative. Arnold Worldwide global chief creative officer Jim Elliott, who served as chief judge, called Mandroid “above and beyond the most captivating and creative campaign we heard.” While presenting the award, Elliott explained the judges’ decision to not give an award in the Best Promotional Use of Radio category. While he and the other judges heard “several contenders” in the category, there was “no clear winner,” Elliott said. “However, what struck us most in both the Promotional and Most Innovative Use of Radio categories was an emerging use of new technologies, along with social media and other channels, to reach and strengthen the connection with listeners.” Starting next year the two categories will merge into a new award under Elliott’s guidance. The Most Innovative Use of Audio award will recognize “forward thinking, innovative, tech-based applications and promotions that harness the power of audio,” according to the Radio Advertising Bureau, which produces the awards show. This year’s Marketer of the Year Award went to Subway, a top radio client that RAB CEO Erica Farber said “consistently leverages radio, both creatively and contextually” and whose media spend “demonstrates their core belief in the power of radio to drive their business forward.” Held in New York, the show was presented by Hubbard Radio in partnership with iHeartMedia. Jubal and Brooke from Hubbard CHR “Movin 92.5” KQMV, Seattle hosted the event, which included presenters from Cumulus, Emmis, CBS Radio and iHeartMedia stations in New York. For a list of winners, click HERE

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FCC process reform legislation advances in the House. Legislation that would change how the Federal Communications Commission conducts business has moved a little closer to reality. The House Energy and Commerce Committee yesterday advanced the FCC Process Reform Act, which proponents say would bring more transparency, accountability and predictability to the Commission. hR 2583 now includes four amendments, encompassing the three Democratic and three Republican proposals approved by the Communications and Technology Subcommittee. The bill was approved by a voice vote. Subcommittee chairman Greg Walden (R-OR), a former broadcaster who co-authored the bill, vowed to continue his years-long push for FCC reform “until we get this done.” During a contentious House hearing in early May, Walden called the existing FCC power structure “a charade” and an “insult to our First Amendment rights.” Among the proposed changes are requiring the FCC to post a rulemaking draft before it’s been voted on, allowing more than two commissioners to meet outside of public meetings, and publishing a list of items that are placed on delegated authority – that is, decided at the bureau level in lieu of a commission vote. The National Association of Broadcasters quickly chimed in with a thumbs-up. “Creating a more efficient and transparent FCC is vitally important to helping radio and television broadcasters fulfill their mission of serving local communities,” EVP of communications Dennis Wharton said in a statement.

PwC forecasts more online radio competition. Broadcast radio remains the dominant audio medium in the U.S by a long shot. More people are listening than ever before, according to Nielsen, spending an average 165 minutes a day with radio, making it the second most consumed non-print medium after TV. But time spent listening to radio has slowly declined, particularly among younger listeners. “As online competition grows and smartphone and tablet usage increases, traditional broadcasters will feel increasing disruptive pressure,” PwC says in its Entertainment & Media Outlook 2015-2019 report. The firm points to iHeartMedia’s digital strategy as one intended to ensure it has the best possible chance of maintaining its dominance in the online environment rather than simply letting digital companies siphon listeners away. With 50 million registered users, iHeart Radio “seems to be on a path towards thriving in the digital environment,” the report states. The report notes how iHeart is on “a surer financial footing” due to its hefty broadcast radio ad revenue and that the sheer size and influence of iHeartMedia afford what PwC calls a short-term competitive advantage on the monetization front. The portability and seemingly limitless choices offered by radio’s digital competition will continue to create challenges for the medium. “For all the uncertainty of the digital future, one thing is clear,” the report states. “Competition and disruption are both going to intensify.”

Using behavioral targeting, Rhapsody will send special offers from bands to fans. Rhapsody users will be alerted when their favorite band comes to town and receive info and offers about new bands they discover under a new alliance between the streaming service and online music marketplace BandPage. Rhapsody says it will use behavioral targeting to deliver fans info and special offers from their favorite musicians. The streaming service says it will rely on millions of data points collected from users who “favorite” and share tracks and follow musicians to deliver the right offers to the right fans. The company says its biggest music fans – those who listen and engage the most – will be treated as VIPs and be directly notified of special opportunities such as private shows and custom recordings. CEO J Sider says users will “never get anything that feels like spam, they will only see offers for their favorite bands.” Used by 500,000 musicians including big acts like Rihanna, Maroon5 and Carrie Underwood, BandPage distributes artist info to content providers like Pandora, iHeartMedia, Vevo and Xbox. The San Francisco-based company, which was built to develop new ways to generate revenue for musicians, also gives artists more control over what information and content is shared across the internet to their fans. “We’ve known that we were sitting on a goldmine of information about music fans and have been looking for ways to help drive revenue for musicians while improving the user experience,” Rhapsody international director of traffic & demand Greg Spils said in a statement.

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It’s catch-up time for Apple’s iTunes Radio. Apple is expected to revamp the iTunes Radio service for its Worldwide Developer Conference next week. But when it comes to streaming music, the tech behemoth finds itself in a position it rarely occupies: playing catch up. That’s in sharp contrast to its dominant position in the paid digital downloads market. ew data from consumer research company MusicWatchshows iTunes Radio is the sixth most popular service for music streaming among U.S. internet users, aged 13 and older. Just 10% of the internet population reports using the service during the past 12 months. Apple trails YouTube (used by 49% of the web populace), Pandora (35%), Spotify (16%), iHeartRadio (15%) and Vevo (13%). In fact, three out of four iTunes Radio users also stream music from YouTube and nearly the same proportion also listen to Pandora. However iTunes Radio is more at parity among iPhone users. More than two in ten iPhone users report using it, placing Apple third behind Pandora. The figures refer only to free, ad-supported versions of the services and are based on a survey of 5,000 U.S. consumers, age 13 and older, with results projected to the U.S. population. MusicWatch founder and managing partner Russ Crupnick believes if iTunes Radio weren’t an Apple service, the industry would be applauding its progress. “But with nearly 70% of all U.S. internet users now streaming music, Apple has an opportunity to become more competitive in that market,” he says.

Two new NextRadio-enabled phones arrive from LG. A pair of new LG devices has been added to the roster of NextRadio- enabled phones, bringing the total number of supported devices to 40. Boost Mobile introduced the LG G Stylo May 13, which will also be available on Sprint prepaid plans June 7 and from Sprint June 12. The highly-anticipated LG G4 is arriving June 5, preloaded with NextRadio through Sprint. Meantime, NextRadio developer Emmis has released new metrics for the app that wakes up FM receivers on cell phones. The number of stations being tuned-to has increased to 11,800 FMs since the app went live on Sprint phones nearly two years ago. Emmis says it has logged 5.11 million hours of listening through NextRadio and that the app has more than 2.82 million downloads.

Hilton partners with Joyner’s ‘Meet Ev’ry Listener Tour.’ As Tom Joyner’s travelling radio show hits 45 major cities, the syndicated host has enlisted Hilton Hotels as a marketing partner. Hilton’s Embassy Suites Hotels and Homewood Suites are hosting multiple stops on Joyner’s “Meet Ev’ry Listener Tour.” The hook-up is part of a marketing program targeting African-American families planning family reunions. It’s a natural for Hilton as it aims to accommodate the thousands of African-Americans who will attend family reunions this year. According to Black Meetings & Tourism, several studies suggest an estimated 90% of all family reunions are held by African-Americans. Joyner will help the all-suite hotel chains promote their Count On It online hub designed to help family reunion organizers manage room bookings, events and special requests. Joyner’s tour opened in January in Houston and is currently making its way through the mid-Atlantic region.

Legal battle over ‘Lake’ in Milwaukee. Magnum Radio’s use of “The Lake” branding for its new adult hits station is making legal waves in Milwaukee. The E.W. Scripps Company, which used the moniker in the market for seven years until flipping WLWK-FM to country last week, has reportedly contacted Magnum about its copyright, according to blogger Duane Dudek. The ripples began last week when Scripps ditched adult hits on WLWK-FM to launch “94.5 KTI Country.” Quickly seizing on the opportunity, Magnun hours later converted country WMKQ to “92.1 The Lake.” Not only is WMKQ positioning itself as “The new home of The Lake,” but its new logo is strikingly similar to the one used by WLWK-FM. WMKQ has also adopted the “It’s all about the variety” slogan. The logo and slogan are reportedly copyrights registered by Scripps, which reportedly plans to keep its “Lake” format going via an HD radio side channel.

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Limbaugh finds new Indy home. Rush Limbaugh fans in Indianapolis won’t have to look far to find his show after it airs for the last time July 3rd on Emmis talker WIBC (93.1). IHeartMedia is giving Limbaugh AM and FM distribution in the Hoosier Capital starting next month. Limbaugh’s show will air live from noon-3pm starting July 6 on new translator W248AW at 97.5 and on iHeart’s “ 1260 AM” WNDE. The FM signal will also simulcast WNDE afternoon drivers Query & Schultz and carry Network for the remainder of the week. The company says it received “overwhelming response” from Limbaugh fans wanting to know where to tune their radios in July after the show leaves WIBC. It notes that Limbaugh’s AQH share increased 31% year-over-year among adults 25-54 in April in Indianapolis.

Alpha aids Texas flood victims. Alpha Media’s San Antonio’s stations rallied listeners to help victims recovering from devastating floods that hit Central Texas over the Memorial Day weekend. Along with non-perishable items, the company says it collected $4,000 in cash and gift card donations and another $15,000 in online donations. The company’s San Antonio cluster collected non-perishable food, beverages, clothing, toiletries and baby and pet supplies. The donations were handed over to a local church, which has been making deliveries every 12 hours to the affected areas, according to promotions & event manager Natalie Berkley. The heavy rains that pummeled the region left 11 people dead and six missing. “Live and Local radio allows our stations the ability to react quickly and assist those in need when necessary and they did just that, Alpha Media EVP of programming, Scott Mahalick said. News/talk KTSA (550) operations manager/ program director Greg Martin said station staffers were overwhelmed with the community’s generosity. “This is what Texans do,” he said in a press release. “People helping people.”

Talk revival planned for Massachusetts’s WXBR. Outside Boston, Marshfield Broadcasting’s South Shore AC WATD-FM (95.9) has made a name for itself, filling its awards cabinet with a news and public service commitment that harkens back to an earlier era. Now Marshfield is planning to repeat that for another suburban Boston community. Marshfield has struck a $165,000 deal to buy ethnic Haitian WXBR, Brockton, MA (1460) from Azure Media and owner Ed Perry plans to revive the station’s news and talk programming, returning some locally-known hosts to the airwaves. “I think it can be a good resource for the community and can be a good business for us,” he tells the Brockton Enterprise. Perry tells the paper he’s talking to several hosts who lost their jobs when the station adopted its focus on the Haitian community last year. He’s also looking at local high school sports. In other words, doing a lot of the things that have brought WATD-FM accolades through the years.

People Moves… Emmis New York Radio has promoted the company’s three Local Sales Managers, Chris Osgood (WQHT-FM), Jennifer Turec LaMontagne (WBLS-FM), and Chris Squire (WLIB AM), to General Sales Managers for their respective stations. “Emmis NY runs the leading stations for Hip Hop, R&B and Gospel in the world,” states Deon Levingston, SVP/General Manager of Emmis NY. “By promoting our LSMs to GSMs, Emmis NY can work towards maintaining close relationships with our clients, effectively train a productive sales team, and efficiently close 360-marketing campaigns.”… ESPNLA 710’s 10am-noon show will feature a new co-host, Mike Trudell. Trudell teams up with current co-host Mychal Thompson to form the “Thompson & Trudell Show. Trudell also serves as the Los Angeles Lakers sideline reporter for Time Warner Cable SportsNet TV and ESPNLA 710 and covers the Lakers as the beat reporter for Lakers.com. A graduate of Northwestern University’s Medill School of Journalism, Trudell played Division 1 soccer for the Wildcats…. iHeartMedia Salisbury, MD has named Jimmy Steele Senior Vice President of Programming. Steele earlier served as iHeartMedia Operations Manager in San Diego, CA and Regional Vice President of Programming in Columbus, OH. iHeartMedia operates 99.9 (WWFG-FM), Q-105 (WQHQ-FM) , KISS 95.9 (WKZP-FM), NewsRadio 1470 AM (WJDY-AM), and FoxSports 960AM (WTGM-AM) in Salisbury. — Get more news, people moves and insider extras @ www.insideradio.com. —

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Seattle – Principle Broadcasting Network files to purchase “” station KKDZ, Seattle (1250) from the Walt Disney Company for $500,000. Terms of the deal call for a deposit of $25,000 with the balance due on closing. Principle owns five other stations in San Jose, Boston and Nassau-Suffolk, NY. Broker: William B. Schutz.

Kentucky – Indiana nonprofit Celebration Ministries files to buy the Okolono- licensed translator W216BM at 91.1 from Idaho nonprofit Calvary Church of Twin Falls for $90,000. Celebration is making a $20,000 deposit with the balance due at closing.

North Carolina – Service Media files to buy gospel “The Powerhouse” WYDU (1160) in the Fayetteville, NC market from Beasley Media Group for $75,000. Terms call for Service to pay a $7,500 deposit with a $67,500 promissory note to be executed at closing. Beasley still owns five Fayetteville stations. Service Media owns three other gospel AMs in North Carolina.

Florida – The University of Florida files to buy a construction permit for the Williston-licensed translator W274BT at 92.1 from Edgewater Broadcasting. UF plans to simulcast either WUFT-FM HD2 or sports “ESPN 850” WRUF-AM (850) on the translator. The school is paying a $10,000 deposit and has an agreement to construct the translator at its expense and utilize it for six years. It also has an option to purchase the translator at any point within that period for $10,001. Terms call for UF to pay a monthly “rental” fee of $500. If the option to purchase is initiated, the purchase price will also include all unpaid months through the end of the six-year option. UF owns a total of four Florida stations, including country WRUF-FM, Gainesville-Ocala (103.7). Both WRUF-AM and WRUF-FM are operated commercially.

Texas – Christopher Boone’s Southeast Texas Telcom files a deal to purchase silent KSET (1300) in the Beaumont-Port Arthur market from Hilco Communications for $100. The station has been silent for more than a year and its last Special Temporary Authority expired in May. KSET is Hilco’s only radio station.

C L O S I N G S

Denver — Marc Paskin’s Marco Broadcasting closes on its purchase of classic rock KDCO, Golden, CO (1550) from 4-K’s LLP for $875,000. The deal includes the Golden-licensed translator K231BQ at 94.1 FM. Paskin is a San Diego millionaire real estate developer who may be best known for being part of ABC-TV’s “Secret Millionaire” and Hawaiian TV’s “Uncle Kokua” reality TV programs that handed out money to families in need.

Seattle — Educational Media Foundation closes a $7 million deal to buy classic hits “Q-104.5” KMCQ from Queen Cities Broadcasting. EMF is expected to air its Christian AC “K-Love” format on the station. While EMF already has stations in Spokane and Yakima, the deal puts the company in the Seattle metro for the first time. EMF paid a rate of $1.84 per person covered by KMCQ’s signal in order to enter market No. 13, according to Kagan estimates. Queen Cities recently sold one of its two Cincinnati-area stations.

Waterloo-Cedar Falls, IA — NRG Media closes a $50,635 deal to buy the Waterloo-licensed translator K295CF at 106.5 FM from Bret Huggins’ E-String Wireless. NRG Media plays to use the signal once it is built to put “1330 ESPN Radio” KWLO on FM.

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ACCOUNT EXECUTIVE - ROCKVILLE, MD GENERAL SALES MANAGER iHeartRadio seeks an Account Executive who will be responsible Extraordinary opportunity to for building relationships and selling iHeartMedia assets as marketing join one of the country’s leading solutions. The role objective is to achieve revenue targets and independent media companies. services goals while helping clients meet key business challenges. Marconi, Crystal & Murrow Award Successful candidates must be motivated, enthusiastic, self-starters winning WDEL/WSTW/WFAI are who are able to work effectively both independently and in a team looking for a results driven sales environment. Experience needed: 0-2 years prior experience in pro to lead our sales team in the successful sales role with Bachelor’s degree; Prior demonstrated Wilmington, DE market. prospecting experience through cold calling, networking and meeting functions; and, Proven track record of reaching sales targets and While some radio companies are revenue goals. Requirements include: Develop new leads by cold cutting back, we are growing calling and obtaining face to face appointments; and continue to invest in new Attain new business accounts and sponsorships; and, stations, facilities, equipment and Generate revenue and meet sales targets. Review most importantly, great talent complete details and job requirements HERE. to deliver amazing value to our advertisers. We like to win and Please visit www.iHeartMediaCareers.com to upload have the resources in place to your resume and apply for this job. EOE compete with anyone.

LOCAL SALES REPS - CHICAGO Our digital advertising solutions are extensive and successful Direct Media Power, Inc. (DMP) partners with every major National candidates must have a proven Radio Network and 1000s of local radio stations nationwide to liquidate track record of delivering millions of dollars of their unsold radio commercial air-time. We are revenue by selling multi-channel, currently looking for Local Account Executives to work a proven sales integrated marketing solutions system from our Chicago area based office. to SMB’s as well as regional and national clients. So what’s in it for you? Potential to earn a high income, no territory boundaries, no caps on Tells us why you’re the best commissions, opportunity to work for a growing person to take on this challenge and entrepreneurial company where every voice and how you would manage your is heard. sales team and further strengthen our position! as the dominant If you have sold media in some type of capacity, Radio or TV, then we media company in Delaware. need to speak to you! For immediate consideration, please email your Also, you must be a Phillies fan cover letter and resume to: [email protected], or or have a good reason why you’d just give her a call 630-256-8600 ext 7031. I promise, she won’t bite! ever root for another team even in 2015. DIRECTOR OF SALES - MIAMI Send cover letter & resume to: Salem Media Group needs a sales champion with credentials in [email protected] Hispanic radio to grow and lead a high-powered sales department. You will: Delmarva Broadcasting is an Equal Opportunity Employer. • Develop new revenue in Hispanic Christian media • Lead by example with high energy and creativity • Surround yourself with and motivate top talent

Salem’s integrated media platforms provide an ability to super-serve loyal audiences in Christian and family based media. If you can rise to meet a terrific growth opportunity and lead us to the next level, we should talk. Email: [email protected] and reference this job: MDOS. Equal Opportunity Employer.

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