Gold Beach – Rural Tourism Studio
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GOLD BEACH – RURAL TOURISM STUDIO NETWORKING EVENT Monday May 6, 2013 PARTICIPANTS Sue Baczik, Ellensburg Theater Doug Brand, Gold Beach City Council Laurie Brand, By My Hand Alexa Carey, Rogue Outdoor Bob Chibante, Gold Beach Chamber Candy Cronberger, City of Gold Beach Ron Crook, Event Center Sue Dawson, Gold Beach Visitor Center Jessica Delaney, Curry Community Health Jodi Fritts, City of Gold Beach Amy Gaddis Larry Hammer, Pound Hammer Media Marcus Hinz, OCVA Harry Hoogesteger, South Coast Watersheds Katherine Hoppe, Coos Bay/N Bend VCB Yan Huang, Curry County Kim Hunter, US Forest Service Jamie Kaufman Annette Klinefelder, CCACON Development Dave Lacey, South Coast Tours Tina Lanier, USDA Forest Service Jamie Lundin, Harbor View Cottages Bill Matthey, Fort of GB and Chamber Nic McNair, Jerry’s Rogue Jets Scott McNeir, Jerry’s Rogue Jets Georgia Nowlin, Brandy Peak Distillery Barb Repp Raynes, ETC Karen Richmond Sandy Vieira, Gold Beach Chamber Cindy Vosburg, Pilot Rick Vosburg Mureen Walker, Curry County Fair Wild Rivers Coast Rural Tourism Studio Networking Notes, May 6-9, 2013 1 Notes from participants: Tourism was a four letter word o Nobody wanted to admit how important it was to the region o Acknowledgement that it is now an integral part of the economy o Start looking ahead Anti-Tourism sentiment by locals Tourism is an asset that buoys other business efforts Old Guard vs: New Guard “Everybody wants this but no one knows how to get there” Need a central information source Online space needed There is a local dolphin population Gold Beach is disorganized – allusion to arrows schematic Online information is lacking Self-guided transportation is the norm International tourists will need transportation links Proximity to diversity is huge Geocaching “The Mighty Rogue River” o Where the Rogue meets the sea Nature’s Wild Side Gold Beach – What is Your Unique Proposition? Too many choices – diversity in assets Seclusion The Banana Belt of Oregon o Very nice weather – motivating factor for people who are weather weary Access to recreation “What can’t you do in Gold Beach?” Unique Nature Experience o Unspoiled Wilderness . Embrace Wilderness areas Mailboats Rogue River Meeting the Pacific Ocean o Big Brand o Hiking o Birding o Jetboating Where Crater Lake Meets the Pacific The “Rogue” Coast Wild Rivers Coast Rural Tourism Studio Networking Notes, May 6-9, 2013 2 o Double entendre o Wild side of the Rogue Coast o Locals as part of the Wild/Rogue experience Pristine Wilderness o Accessibility o Pristine Wilderness Experience . Can’t be offered elsewhere on the coastline . Other coastal destinations in Oregon don’t have easy/safe non-motorized water access points “Unspoil Yourself” o You Don’t Need a pedicure to come to the beach LOCAL ASSESTS FOR TOURISM DEVELOPMENT OUTSTANDING LODING ACCOMODATIONS (places to stay) Tu Tu Tun Lodge Paradise Lodge Lucas Lodge Singing Springs Resort Pacific Reef Resort – condos Indian Creek C.G. Bicycle Camp at Fairgrounds Ludlum house Quosatna Campground Sea Cliff vacation rentals Crook Point Golf Resort OUTDOOR RECREATION ASSETS Pistol River Beach State Park Indian Sands Trail Rogue River Myrtle tree Kalmiopsis Grassy Knob Wild Rogue Copper Salmon Fishing Jet boats Hiking Oregon Coast Trail Otter Point South Jetty (wildlife viewing) Cape Sebastian Surfing Windsurfing Wild Rivers Coast Rural Tourism Studio Networking Notes, May 6-9, 2013 3 Most accessible ocean by non-motorized watercraft Heddlands Agness Port of Gold Beach Swimming Escape Hatch Sports and Cycle Shop Hunting UNIQUE RETAIL OR ATTRACTIONS (Art galleries, museums, theaters) Cannery Building: Port Hole Café, Coffee Dock, Rogue’s Gallery, Fisherman District Brewery – Arch Rock Woof Bakery Gold Rush Center McKay’s – open 24 hours By My Hand Yarn and Fabric Store Gold Beach Books Gold Rush Building Curry Historical Museum Jerry’s Museum and Gift Shop Rogue Myrtle wood Store Prehistoric Gardens Happy Days and Sheriff John’s Classic Cars Honey Bear – German Food TOURISM AMMENITIES (Public restrooms, signage, unique public spaces, public transportation) Great parking/view points and photo ops GB Visitor Center Cape Sebastian Fish hatchery Chetco Point Headlands Orford Heads Headlands Port of GB Point Bus Curry Transit Bus UNIQUE CULINARY EXPERIENCES (Restaurants, Farmers Markets, U-pick stands) Anna’s Curry Fair Friends Rollin’ N Dough Barnacle Bistro Arch Cape Brewing Black Forest Kitchen Spinners Wild Rivers Coast Rural Tourism Studio Networking Notes, May 6-9, 2013 4 Nor’wester Spinners Tu Tu Tun Lodge Happy Days (summer) Summer fruit stands Cedar Bend Golf Course Health Gallery Porthole Café The Bridge Cougar Lane Lucas Lodge Sweetbriar Fudge Mangia Buff Valley Flora QUALITY EVENTS (Interest to visitors) Pistol River Wave Bash Brew Fest 101 Quilt Run Art Fest Ellensburg Theater (4 events /yr) Fireworks on Jet boats Salmon Derby ADS Dahlia Show Bike the Rogue – September Curry County Fair Glass floats – treasure hunting season Festival of quilts Hydro plane races LOCAL GEMS (Special places, experiences you’d take your most special friend) Otter Point World’s oldest Myrtle wood tree trail Trail below our bridge Schrader Old Growth Trail Agness, Oregon community Cape Sebastian trail Arch Rock Brewery Agate hunting Quilt Run on the 101 Oregon Trail (Coastal) Cat Jetty Town Redfish Rocks Marine Reserve Rogue Relay Wild Rivers Coast Rural Tourism Studio Networking Notes, May 6-9, 2013 5 Rogue Mud Run Rogue Bike Race MARKETING & PUBLIC RELATIONS (Venues to get the word out) Facebook Visitor Center Visitors Guide Travel Oregon, OCVA, SOVA, Southern Oregon Partnership, OTTA Newspapers and online Radio Website Posters Word of mouth Chamber ‘shout out’ Network w/other theaters Chamber website Rogue River Siskiyou National Forest website TOUR OPPORTUNITIES (Tour operators, fishing charters, self-guided tours, educational tours) Davey Lacey – kayaking Jerry’s Rogue Jets 40 fishing guides Hiking Horseback ridging Whales and Dolphins Quilt Run on the 101 SIGNIFICANT CULTURAL & HISTORICAL SITES (Stories & local characters – living history) Hathaway Jone Meryl Boice book and Museum Bill McNair (local history) Jim Casey (local history) Nellie’s Cove Elijah Pierce – mail boat Agness, Oregon Cape Sebastian Glenn Wooldridge – opened the river to all boaters Boice brothers Wild Rivers Coast Rural Tourism Studio Networking Notes, May 6-9, 2013 6 Program Q & A’s / Overall Thoughts Feast Event – Oregon Food Bank – Big push towards agritourism – opportunities abound Grow/Bolster events – Make them strong/vibrant o Leverage off of current events o Develop more participatory events . Focus on user access o Add-on opportunities o Develop events into festivals . Events based on Events o Better coverage for events- ensure that there is always something going on o Develop new niche market events . E.g. Dahlia Fest Develop synergies and acknowledgement of what collaborative efforts can bring to the area Ugly Storefronts o Prettify it Two Four Letter Words o Sharing – information sharing o Apathy “DON’T BLOW IT!” Other People to invite into this process- entities/ people State Parks (add to steering committee) ODFW (add to steering committee) Port of Gold Beach Fair Ground Manager Lodging – Accommodations Sector RV Parks Restaurants o Owners o Servers/Bartenders All frontline staff o Service Stations o Hotels YOUTH o Community College o High Schools Wild Rivers Coast Rural Tourism Studio Networking Notes, May 6-9, 2013 7 BROOKINGS – RURAL TOURISM STUDIO NETWORKING EVENT Monday May 7, 2013 PARTICIPANTS Laryy Bell, Curry Coastal Pilot Ivan Christow Barbara Ciaramella, Tourism Board Gordon Clay, The Citizens Who Care Org Jodi Fritts-Matthey, City of Gold Beach Marcus Hinz, Oregon Coast Visitors Association David Itzind, Curry County Don Johnson, Retired Annette Klinefelter, Curry County Economic Development Charlie Kocher, Curry Coastal Pilot Tina Lanier, USDA Forest Service Kelly McClain, City Council Candice Michel Gary Milliman, City of Brookings Georgia Nowlin, Brandy Peak Distillery Michael Pitts-Campbell, Southern Oregon Kite Festival Marihelen Pitts-Campbell, Southern Oregon Kite Festival Bob Plepa, Hearths and Home Janice Scanlon, Chetco Activity Center Nancy Schwieger, USDA Forest Service Jane Stebbins, CC Pilot Joe Willett, City of Brookings Notes from Participants: We still have some business o We could make ourselves more tourist friendly Location makes the traveler determined Desire to not make this a “Seaside” o Retain natural and cultural aspects SWAT analysis o Location is a strength and a weakness . Hard to get here . Easy to stay a long time . It’s an adventure to get here Wild River’s Coast Marketing plan o We can work within them o A defining unique geological and hydrological facet People come here along this route just because it’s on a main route Wild Rivers Coast Rural Tourism Studio Networking Notes, May 6-9, 2013 8 o Capture people along this route Package everything the area has to offer o Make a rounder experience outside of the beach A good portion of this community thinks “It’s Tourism Season, why can’t we hunt them?” o Deal with dissenters to bring new people into the tourism economy o Types of tourism are sympathetic to LOCAL ASSESTS FOR TOURISM DEVELOPMENT OUTSTANDING LODING ACCOMODATIONS (places to stay) Harris Beach – Yurts Loeb State Park – cabins Beach Front Inn B&B’s Port RV Whales head Cabins White rock Resort OUTDOOR RECREATION ASSETS (Trails/trailheads, boats, harbors/ramps, wild scenic rivers) Campgrounds – State and Federal