View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Liberty University Digital Commons Liberty University DigitalCommons@Liberty University Faculty Publications and Presentations School of Business 2009 The Rise of Viral Marketing through the New Media of Social Media Rebecca J. Larson Liberty University,
[email protected] Follow this and additional works at: http://digitalcommons.liberty.edu/busi_fac_pubs Part of the Business Commons Recommended Citation Larson, Rebecca J., "The Rise of Viral Marketing through the New Media of Social Media" (2009). Faculty Publications and Presentations. Paper 6. http://digitalcommons.liberty.edu/busi_fac_pubs/6 This Article is brought to you for free and open access by the School of Business at DigitalCommons@Liberty University. It has been accepted for inclusion in Faculty Publications and Presentations by an authorized administrator of DigitalCommons@Liberty University. For more information, please contact
[email protected]. Lingley, R 1 MKT7001-11 1 RUNNING HEAD: Lingley, R 1 MKT7001-11 The Rise of Viral Marketing through the New Media of Social Media: An Analysis and Implications for Consumer Behavior Rebecca J. Lingley Larson NorthCentral University Lingley, R 1 MKT7001-11 2 Table of Contents Title Page …………………………………………………..…………………………. 1 Table of Contents …………….………………………….………………………….. 2 Executive Summary ……….………………………….…………………………….. 3 Introduction …………………..………………………………………………………. 5 Changing consumer behavior: Analyzing innovation’s impact