Catalogue 2014 IDDESIGN Concept- and Campaign Presentation For more information, please contact Ms. Birgit Schultz • E-mail:
[email protected] Mr. Piet Klein • E-mail: will follow soon MORE LIVING MORE STYLES MORE TRENDS CONTENT Table of content 3 Introduction 4 Catalogue 2014 timeline 5 Conceptual elements 7 Campaign 2014 introduction 8 Launch campaign 10 Generic campaign 11 Ads 11 Instore banners 12 Story telling elements 12 Product signage 13 Outdoor media 13 Car/bus branding 14 Paper line 14 Gift wrapping 15 Give-away items 16 Online activities 18 Sale and clearance campaign 20 High res elements and contact details 2 Concept- and Campaign Presentation INTRODUKTION Dear colleagues, We are pleased to introduce you to the new 2014 interior catalogue from IDdesign! By familiarizing yourself with this folder you will get valuable insights to a wide range of information that will help you when launching and continuing to use the catalogue in your local marketing. You will learn more about the catalogue itself, our thoughts behind it, its graphical elements and the individual campaign ele- ments that have been developed to support your local needs and requirements. At the end of this folder you will find the relevant contact information to the IDde- sign Marketing Team at HQ, who is standing by to support you with your marketing requests. By keeping close contact with the knowledgeable marketing staff here at HQ, we are able to join forces to obtain a greater sale and brand presence. Local insights combined with global knowledge are the best way to move forward. We are looking forward to working closely with you once again! Kind regards, IDdesign Marketing HQ Concept- and Campaign Presentation 3 TimELINE June Summer Fair Catalogue 2014 timeline June 2013 The following timeline shows the different stages of the 2014 catalogue.