In the Growing Partnership
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Kerma Partners Quarterly 2007, Issue 2 GOVERNANCE in the Growing Partnership NO GOVERNANCE STRUCTURE CAN ENTIRELY PREVENT PROBLEMS CAUSED BY WEAK AND INEFFECTUAL MANAGEMENT, OR THE GENERAL MUDDLE WHICH ACCOMPANIES MANAGEMENT VACUUMS, OR LONG TERM DISASTERS CAUSED BY PETTY TYRANTS. However, a coherent and suit their particular balanced management structure circumstances. This article clearly helps. This is provides a framework for firms particularly true of a to consider when thinking governance structure which is about their governance. It aligned to the strategic and explains the transition points at business needs of the firm and or around which firms may by Nick Jarrett-Kerr which contains the appropriate need to consider changing their provisions for mature and structural model, and looks at UNDERSTANDING sensible accountability. There is some of the typical problem STRUCTURAL FAULT LINES of course no shrink-wrapped areas encountered as firms The problem is typically governance solution which will grow. The article also outlines a historical. In many cases the suit every firm at every stage in typical structure for management arrangements its development. It is, however, professional partnerships with which may have suited the important to understand both fifty to seventy five partners or partnership in the past, have the reasons for governance more and in excess of two just ceased to work as the firm difficulties and also the hundred professionals – what has moved on. As firms grow, it principles which can assist firms might be described as medium is no longer practicable to to discover sensible recipes to sized firms. involve every partner in every 7 The problem then is that firms, unless well ARTICLE SUMMARY advised, can often tend to lurch from a previously extreme consensus model of governance to an equally extreme autocratic model, spurred on by ¯ Governance structures in law firms are calls for ‘strong management’. In the extreme often outdated and ill-suited for version of the autocratic model, consultation and further growth. partner involvement disappear out of the window and partners find themselves bullied into meeting ¯ Transition points are critical as performance targets. Consensus freaks get properly constructed governance and replaced by control freaks. management can support the overall objectives of the firm. There is also no greater example of management muddle than the tangle in which many firms find ¯ Good governance structures strike a themselves over management elections. Typical balance with the firm’s strategy; examples of weird election provisions include: corporate models offer some ideas for alternatives to the classic ‘partnership • Partners in a department or practice area systems’. having the entrenched right to vote for their practice area head who then automatically has ¯ While every structural solution is a seat on the management board or executive unique, all partners need to adapt to committee; the new structures and back the required changes. • The partnership as a whole voting for board members who then divide up the jobs of decision. Equally, it becomes difficult for the managing partner and departmental heads managing partner in a fast growing firm to between them; consult with all partners or even connect with • In one firm, it is reported that the managing them in a meaningful way. At the same time, the partner is elected by a board of advisors. The firm has usually not yet developed a sensible board of advisors is appointed by the hierarchy of accountability. Combined with an managing partner; absence of role definition at the level of department or divisional head, this can lead • In another law firm, the partners in each general partners to feel disenfranchised and practice group elect the practice group uninvolved in major decision-making, and – leaders. If a partner is in more than one even worse – to become disengaged from the practice group, they get half a vote for each strategic planning and business direction of the group they are in (a partner in three groups firm. One example is the annual budget. Tablets gets 1 1/2 votes whereas a partner in one of stone delivered from a mountain top do not group gets one vote). The chairman of the seem to work well in partnerships. A budget corporate department is by definition which is prepared and delivered top down to chairman of the firm and the chairman of uninvolved partners does little to engage and the Litigation department is by definition the motivate partners to stretch for an uncomfortable managing partner. If the chairman or target. What then happens usually is that managing partner retires or resigns, an subversion and inertia take over. Partners simply election is called and all practice group ignore the loftily delivered edicts and the firm’s chairs stand for election. financial performance meanders or deteriorates. 8 Kerma Partners Quarterly 2007, Issue 2 Such bizarre practices may be designed to act as a around the twenty partner point, however, check and balance on management, but tend to informality of management tends to stop working produce governance systems which are inflexible and needs to be replaced with something a bit and slow to change and in which partners gain more formal. Partners usually have a growing election success through politics rather than appreciation that not every decision can made in management competence. The structure should partners’ meetings and become ready to embrace support methods of selection which give the best a structure in which decision-making is filtered chance of appointing the best managers rather and refined provided that they continue to be than those who are most senior, the most popular consulted by someone they know and trust and or the most politically savvy. that consensus is somehow achieved on most decisions. In this phase, a simple management RECOGNISING THE TRANSITION POINTS structure is usually enough. Accordingly, many It is critical to recognise, as early as possible, the firms will simply have a management committee growing need for a change in governance presided over by the managing partner and structure, and to anticipate the transition points reporting to the partnership on a regular basis. at which the previous arrangements for managing The next stage of development is trickier. There and governing the affairs of the firm can become is a governance transition point when the small to ineffective. We have noticed some typical medium size firm becomes too large for transition points in the growth of many management by consensus. Although this point is partnerships. Just as milk can go sour seemingly reached by firms at varying sizes, this transition within minutes, the transition point from point often (but not always) occurs when the firm effectiveness to ineffectiveness can happen within reaches between fifty and seventy five partners and a very short time. more than two hundred professionals. But there One such transition point occurs when a firm are two problems. First, change in size of itself reaches about twenty partners. Until that point a may not always bring about the need for change large measure of informality can be seen in many and is not the only transition trigger. The need partnership arrangements including partnership for revisions to the governance structure can also reward systems. Often, of course, such smaller be brought about by mergers, significant change firms are heavily influenced or led by a strong or in the leadership group, sudden change in idiosyncratic founder – or set of founding profitability, the onset of a crisis of some sort, partners – and can falter quite markedly in the and even an increase in the number of offices or classic founders’ trap if the firm fails to jurisdictions. appreciate the need for change as it develops. At TYPICAL TRANSITION TRIGGERS •SIZE •MERGERS •SIGNIFICANT CHANGES IN LEADERSHIP GROUP •SUDDEN CHANGE IN PROFITABILITY •ONSET OF CRISIS •INCREASE IN NUMBER OF OFFICES 9 The second problem is that some firms continue and to be aware of what triggers those transition with their existing management structures long points. The team can then take steps to work out after changes ought to have been made. After all, what governance structure is needed and work on the development of appropriate governance the partnership to educate the partners and begin arrangements (particularly in medium sized to soften them up for the unpleasant reality that professional service firms) tends to lag way the firm needs to make changes which are likely to behind the development of the firm’s strategy and lead to the twin displeasures of decreased growth, and varies somewhat according to how autonomy on the one hand and increased democratic or autocratic the firm has previously accountability on the other. been. Many firms partners, accustomed to consultation and even control in the context of a THE PURPOSE OF GOVERNANCE small firm, are reluctant to cede their authority as Whether you are a partner, a client, a lender (or the firm changes. This means that many firms even an investor), there are certain things which carry on growing far beyond the normal all parties want to see in a vibrant and progressive transition point without any change in structure; professional services firm. They want to see a the growing pains become more acute as they well-coordinated firm rather than just a loose struggle to continue to accommodate extreme group of individuals. Clients in particular want to consensus (or indeed extreme autocracy). see partners working as a team with consistently Accordingly, the trick is for the leadership team applied and agreed methodologies and to look ahead for anticipated transition points approaches. Indeed, how the firm delivers its THE PURPOSE OF GOVERNANCE — TEN PROPOSITIONS 1. STRATEGY CREATION FOR COMMITTED, COMPETITIVE AND PROFITABLE BUSINESSES 2. ALIGNMENT OF INTERNAL OPERATIONS WITH EXTERNAL SERVICE 3. COHESIVENESS AND COORDINATION 4.