Corporate Style Guide

Copyright © 2012 Boart Longyear. All rights reserved. CORPORATE STYLE GUIDE CORPORATE August 2012 Identity and Brand Standards TABLE OF CONTENTS Brand Guide Overview 5 Product Packaging 73 THE Boart LONGYEAR BRAND Brand Guide Overview 5 Approval Process 7 Product Labels 74 The masterbrand represents safety, expertise, reliability and Development Support 7 innovation. And although these core attributes have remained Approval Levels 7 Equipment Identification 77 Logo 11 unchanged, the symbol which represents them has evolved to reflect significant evolution in the company’s history. Logo 11 Color 19 Logo Usage & Formats 12 Facility Signage 89 Preferred Logo 13 Facility Signage 90 Typography 23 The corporate style guide is available at: Single Stack 13 Wayfinding 93 Triple Stack 14 Standard Flag / Banner Flag 94 www.BoartLongyear.com/brand Messaging 27 Spinner 15 Spinner Block 15 Electronic Media 97 For situations not documented here please contact: Incorrect Usage 16 Photography & Illustration 31 [email protected] Public Website 98 The Underground 99 Color 19 Mobile App 100 Collateral 37 Palettes & Production Values 20 Drillers Connect 101 Corporate Colors 20 Promotional Items 45 Social Media 103 Typography 23 Tradeshows 51 Public Relations 107 Presentation Material 57 Messaging 27 Press and PR Contacts 108 Master & Support Messages 28 Messaging Guidelines 28 Product, Safety, Service Correspondence 61 Messaging Examples 29 and Hazard Alerts 111 Personal Identification 69 Photography Alert Process 112 Product Alerts 112 Packaging 73 & Illustration 31 Safety Alerts 113 Photography 32 Service Alerts 113 Illustration 35 Hazard Alerts 113 Equipment Identification 77 Alert Format 114

Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Collateral 37 Facility Signage 89 Brochure Guidelines 38 Distributor & Business Advertising Guidelines 41 Partner Guidelines 117 Electronic Media 97 Using Logos, Marks & Trademarks 118 Promotional Items 45 Cobranding 118 Social Media 103 Creating New Materials 119 Hard Hats & Baseball Caps 46 Use of the Boart Longyear Name 119 Golf Shirts & Other Items 47 Tradeshow Guidelines 119 Public Relations 107

Tradeshows 51 Legal 123 Product, Safety, Service, and Hazard Alerts 111 Trademark Policy 124 Presentation Material 57 Trademarks List 129 Distributor & Business Correspondence 61 Contact 130 Partner Guidelines 117 Letterhead 62 Legal 123 Fax 64 Personnel Announcement 65 Envelopes 66 Contact 130

Personal Identification 69 Business Cards 70 E-mail Auto-signatures 71

The Boart Longyear brand is more than a logo, a color, or a typeface; it is the total experience a customer has with the company.

For that reason, it is critical to maintain consistency in all customer interactions, from products and catalogs to tradeshows and employee contact. The consistent use of brand elements, as defined in this guide, work together to build recognition and equity in the Boart Longyear brand. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

4 Contact a member of the Marketing team for Specifically, all materials used in advertising, BRAND OVERVIEW advice and guidance on any aspect of these Why follow this catalogs, direct mail, tradeshows, video guidelines, or for approval to use the corporate production, collateral, web content, logo in any way that is not covered within PowerPoint™ templates, facilities signage and This Corporate Brand Style Guide serves as a these guidelines. structured system? vehicle labeling and identification, must be resource to help all employees: approved by the Marketing department before implementation. See the Approval Levels table Note that All Boart Longyear communication By working within a structured system below. • Appropriately position the Boart Longyear materials using the corporate logo must be to develop marketing materials, brand proofread and approved by the Marketing Boart Longyear can: • Convey company strengths with consistent team before final production. For approvals, contact the Marketing and well-defined collateral • Create a consistent brand image department at: • Enable clear and simple business • Build awareness of promotional gaps and communications [email protected] stop unnecessary material being produced • Maximize the value of brand assets [email protected] (saving time and money) • Provide a uniform brand strategy for +1 801-972-6430 • Avoid duplication of material in different migrating acquired brands to Boart Longyear +1 800-453-8740 (from US or Canada) regions standards • Continually update and improve literature • Promote Boart Longyear as a unified

group, as opposed to individually branded businesses or divisions

Development Support Copyright © 2012 Boart Longyear. All rights reserved. Although some rules presented in this guide are fixed, they are not intended to be limiting. There is scope for creative expression Approval Process For support in the development of marketing within the context of the guidelines, provided materials, including advertisements, catalogs, direct mail, tradeshow elements, collateral, consistency and simplicity are maintained. All Boart Longyear marketing and branding etc., please contact the Marketing department: communications must be approved by the

Marketing - Approval Levels

Brand Council Global Marketing Regional Manager Design Templates Logo Usage Regional Presentations Copyright Usage Font Usage Sales Patent Usage Color Usage Correspondence Web Design Advertising Catalogs Direct Mail Direct Manager Tradeshows General Presentations Photography Video Production Collateral Web Content PowerPoint Templates

6 7 1890 1974 1994 1995 First diamond core hole is Boart International Acquires SDS & Boart Longyear drilled by Edmund J. Longyear acquires 100% of North Star formally merge in northern Minnesota 1958 Longyear Company Develops the wireline drilling system 1960s 2006 1912 Develops Acquires NWD, First international drilling Longyear Drills Drillcorp, KWL, project conducted in Cuba for the Apollo 1986 Prosonic and Acquires Morrisette, project Grimwood Davies Canada

1890 1936 1980 2005 2008 Copyright © 2012 Boart Longyear. All rights reserved. E. J. Longyear “Longyear” Participates in the discovery Developed impregnated Boart Longyear sold by Acquires Company is formed, providing of the Falconbridge nickel bit technology Anglo American Eklund Drilling, contract drilling services deposits at Sudbury Britton Brothers, 1981 2007 and Aqua Drilling Acquires Lang, USA Acquires Connors Argentina & Chile

8 9 Logo

The Boart Longyear logo is one of the company’s most valuable assets. Its value increases as it is used properly and consistently in identifying the company. It unites the company’s regions and divisions under one global umbrella. By providing a uniform logo wherever visual identification occurs, it projects the quality that Boart Longyear has come to represent. The logo is the core element of visual identity. It should be seen on everything from vehicle identification to advertisements to promotional materials. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

10 LOGO USAGE & FORMATS Masterbrand Format: Preferred logo

The logo should always be used as downloaded and never recreated. There are no approved The most commonly used format of the masterbrand signature is the double-stack linear format. The modifications to the logo. The logo should always bear the trade mark symbol TM/™. masterbrand always appears in a set size and position on all our communications.

The logo is available in EPS, JPG, PNG and GIF format. The appropriate artwork format should be used on the requirements of the situation. Where possible, file formats should preferably be used as follows:

• EPS: All professionally printed applications • JPG: Microsoft programs, online usage • PNG: Online usage • GIF: Online usage t Note This format Logo files are available for download from The Underground or can be requested from is based on [email protected]. a common measurement of “X” that is equal to 1/3 of the vertical height of the Copyright © 2012 Boart Longyear. All rights reserved. symbol. The logo consists of two elements: the spinner and the corporate logotype. It should not be redrawn, digitally manipulated or altered. It must always be reproduced from a digital master reference.

The trademark symbol (™) should be used in all logo applications, without fail. The only exception when the spinner appears by itself, then the reigstered mark (®) should be used. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear.

Masterbrand Format: SINGLE-STACK In order to maximize its visual presence, the logo requires a surrounding area clear of any other The secondary signatures are only to be used when the primary signature will not fit well within a graphic elements or text. The exclusion zone is equal to the width of the spoke (“x”.) Always allow at particular application format. These signatures include the single-stack format, the triple-stack format, least this amount of clear space around the logo. the spinner and the spinner block.

X X

t Note This format is based on a common measurement of “X” X that is equal to 1/3 X of the vertical height of the symbol.

12 13 Masterbrand logo: Triple-Stacked Masterbrand MARK: SPINNER

The secondary signatures are only to be used when the primary signature will not fit well within a The spinner from the preferred logo can be used alone as a secondary signature. It should only particular application format. These signatures include the single-stack format, the triple-stack format, appear in black, as shown below. the spinner and the spinner block. t Note Left Right This format is based on a common measurement of “X” that is equal to the vertical height of the spinner. Center X Line

0.10X

The Spinner is the only version of the logo that uses the registered mark (®).

The trademark symbol (™) should be used in all other logo applications.

t Note This format is based on a common Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. measurement of “X” that is equal to 1/3 of the vertical height of the symbol. X Masterbrand Mark: SPINNER Block

The spinner block is the white version of the spinner appearing in an orange square. It is the only version of the logo that uses the corporate orange color, PANTONE® 165.

0.08X 0.04X

0.16X

0.04X

0.16X X

Center Line

X X

14 15 Do not use the retired Boart Longyear Incorrect LOGO Usage stripes on any materials

• The logo should only appear in black or white • The logo should not include the business unit • Do not remove or change placement of the logo’s symbol • Do not distort the logo • Do not use the logo as a watermark • Do not repeat the logo to create a pattern • Do not use the retired Boart Longyear stripes

No colored logos Logo should always include ™ symbol

Logo should not be repeated to create Copyright © 2012 Boart Longyear. All rights reserved. a pattern Do not modify logo design Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear.

The Boart Longyear portion of the logo should always be Incorrect font usage accompanied by the spinner logo Boart Longyear

Logo should not be accompanied by any other text

ENVIRONMENTAL HEALTH & SAFETY

Logo should never be a watermark Logo should not be skewed, proportions should be maintained

16 Color

The correct use of approved colors helps to reinforce the Boart Longyear brand, providing a consistent visual experience in every customer interaction. Consistent use of the corporate colors, as outlined in this section, will ensure that the Boart Longyear brand remains instantly recognizable in everything from promotional materials to vehicles. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved. Longyear’s preferred breakdowns and match palettes and those specified by PANTONE, Inc. They have been chosen to achieve the simplest and best production values possible match for each color. For web: The RGB color percentage formulas Color values for various applications are nominated here are ‘websafe’ colors. It is listed below each color square. Whenever possible to achieve a closer match using possible, it is recommended to make a visual non-websafe percentages for the PANTONE comparison with the PANTONE® chip of the colors referenced. colors being applied.

It is essential that colors are correctly specified. This is to make sure that consistency of color is achieved across all Corporate Colors media. All colors must be used at 100% opacity. These are the corporate colors. Use these colors when representing Boart Longyear For print: The process color (CMYK) will create more consistency throughout the percentage formulas specified are Boart organization. Copyright © 2012 Boart Longyear. All rights reserved.

PANTONE 165C PANTONE COOL GRAY 10C PANTONE BLACK 6C C: 0% M: 64% Y: 95% K: 0% C: 20% M: 11% Y: 04% K: 72% C: 40% M: 40% Y: 40% K: 100% R: 227 G: 114 B: 34 R: 82 G: 88 B: 97 R: 0 G: 0 B: 0 Hex: #E37222 Hex: #525861 Hex: #000000 RAL: #2003 RAL: #7010 RAL: #9005

The color orange should be used sparingly on corporate materials. It White should be treated as an accent color and not the predominant color in a piece.

WHITE C: 0% M: 0% Y: 0% K: 0% R: 255 G: 255 B: 255 RAL: #9010

20 21 Typography

The typography used in the corporate logo and in other materials plays a large part in establishing the visual identity of Boart Longyear. Because typography is a subtle but important element in the overall corporate identity, it is crucial that the guidelines in this section are followed exactly. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

22 abcdefghijk lmnopQ

Primary Typeface Alternative Typography Copyright © 2012 Boart Longyear. All rights reserved. In digital/electronic communications, if Helvetica is not available, Arial may be substituted In order to promote a sense of typographic consistency, these preferred styles of Helvetica and Agency FB are to be used within the Boart Longyear collateral. In the cause of readability, please do Arial - Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ not go below 8 point for body text, and 12 point for titles, headlines and subheads. abcdefghijklmnopqrstuvwxyz 1234567890

The corporate logo typeface is Futura Extra Bold Oblique. It is always set in this font and always in capitals. This font should not appear anywhere else in Boart Longyear communications. Arial - Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Primary Typeface

The primary body typeface is Helvetica Regular, Bold, Italic and Bold Italic. No condensed versions of the typeface may be used. Arial - Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica - Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Marketing Titling Typeface Helvetica - Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz The titling typeface is Agency FB - Bold Condensed, ALL CAPS. 1234567890 Agency FB - Bold Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ This font is ONLY used Helvetica - Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ in marketing collateral abcdefghijklmnopqrstuvwxyz 1234567890 for product or division 1234567890 identification, titles and headlines. In these applications, only upper Helvetica - Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ case should be used. abcdefghijklmnopqrstuvwxyz 1234567890

24 25 Messaging

Boart Longyear has developed messaging that reflects the company’s experience over more than a century of global mineral exploration and product innovation. These messages quickly communicate the key brand promise and can be used as a foundation when creating content. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

26 Master and Support Messaging Guidelines General Messaging Guide

Headline: Short, simple headline that reflects Messages Following the Messaging Guidelines will help ensure consistent and effective written THE focus of the message. communications across the Boart Longyear The master message provides a theme for Brand. all communications. The support messages Body: Introduce Boart Longyear, mentioning the company’s long history. can be added to address particular product benefits or customer challenges as needed in Write with the customer in mind. Copy for all particular communications vehicles. communications materials should answer two Incorporate Boart Longyear’s master message. questions from the customer’s perspective: “What’s in it for me?” and “Why should I Master Message Call to Action: Provide direction to where further information can be located, i.e., choose Boart Longyear?” Treat the master message as a “theme” for all web address, local telephone number. messaging: The answers to both these questions should reference the brand promises made in the • Boart Longyear enables productivity through Master Message and Support Messages. safe, reliable and innovative products Specific product benefits and facts can then Example 1: Products Focus Messaging be used as needed to more completely answer

the customer questions. Copyright © 2012 Boart Longyear. All rights reserved. Support Messages Headline: DEDICATED TO PRODUCTIVITY THROUGH SAFE, Support messages focus on at least one of the Be clear and specific. The Boart Longyear following four main brand strengths: RELIABLE AND INNOVATIVE DRILLING PRODUCTS. communication style is direct and to the point. Use shorter sentences, and where possible, • Safety simple words. This practice will also help Body: The Stage™ waterway option represents a new way of looking at bit • Expertise ensure accuracy as communications are crown design. One look and a driller knows it’s different—the massive • Reliability translated into other languages. crown, increased cutting area and incredibly stable window design—is • Innovation changing the drilling industry.

Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Be mindful of using internal jargon or acronyms, as readers may not be familiar Call to Action: Visit www.BoartLongyear.com/stage to learn more. (Note that when displayed together, the with them. Use facts (such as numbers, approved order for listing brand strengths is percentages and other verifiable statistics) safety, expertise, reliability and innovation.) to add credibility to any claims and be more memorable for the reader. Example 2: Services Focus Messaging The essence of these messages should be found in all brand materials. It is not necessary to follow the above language verbatim; instead, treat it as a theme that can be Headline: SAFE, EXPERIENCED AND INNOVATIVE creatively varied, while retaining the original Messaging Examples intent. GLOBAL DRILLING SERVICES The following sample illustrates a step-by-step approach to construct messaging that will be Body: As the industry’s #1 provider of minerals exploration drilling focused around the audience’s needs. The services, Boart Longyear can leverage more than a century format allows the message to be conveyed in in the field to meet today’s challenges. Utilizing modern a clear, simple and professional manner that drilling technology, our experienced team provides highly will be consistent and recognizable throughout productive and safe solutions, even in the most difficult and all communications. sensitive conditions.

Call to Action: To learn more or to find your local representative, visit www.BoartLongyear.com or call (local tel).

28 29 Photography & Illustration

Photography and illustration are the final component in the Boart Longyear visual identity. Photography adds emotion and a human element to the overall corporate brand, while illustration helps communicate specific, technical information. Because of the important roles they play, photography and illustration must adhere to the guidelines in this section. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

30 Editorial, Advertising, Web, Brochures Photography Photography should be “action photography,” which tells a story and is application driven. For example, the photography should display a person using equipment, rather than showing a person standing next to equipment and looking directly at the camera. Action photos contrast with static Photography is used to communicate the right photos, where no apparent activity or sequence of events is occurring. messages, help sell products and services, and motivate people into action. The intended audience should understand clearly what an image is saying to them. Whether the photograph is in an annual report, a brochure, a catalog, an advertisement or on a web site, it should communicate the message.

• Images should feel observational and spontaneous rather than staged • Only use images that are relevant and add value • Ensure the content does not offend or alienate • Avoid metaphorical or symbolic images, as they may be misinterpreted • Avoid racial and gender stereotyping • Use images that convey the global and diverse nature of the company • Ensure that proper Personal Protective Equipment (PPE) is worn by photo subjects • Avoid displaying logos and brand names of other manufacturers and competitors

Images that are used in printed materials should be reproduced at print quality, or Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. 300 DPI at 100%. DPI stands for “dots per inch” and is a measure of the resolution of the image (higher DPI represents a higher resolution image).

Images for online viewing or on the web should be reproduced at 72 DPI at 100%.

Images used for mobile applications should refer to the resolution and pixel density of the intended device and adhere to best practices of the human interface guidelines appropriate Photographs can to the operating system. be found on The Underground in the The Global Picture Library contains a selection Global Picture Library. of approved photography that can be used to enhance your communications. Photography not listed in the Global Picture Library must be approved by the Marketing department.

32 33 Product Catalog, Presentations in full, crisp detail. This style of illustration Photography should be studio or stage photography that is literal and descriptive. Illustration provides an in-depth look at Boart Longyear products in a manner that easily instructs, without detracting from the larger message Technical illustrations and line art help showcase within the piece. Boart Longyear product features quickly and effectively. When placing illustrations within a file, take care to ensure that the line weights used When a communications piece calls for within the various illustrations are consistent, the use of detailed diagrams or cut-away and that all the related information is set in illustrations, the artwork should be rendered Helvetica typeface. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear.

34 35 Collateral

A combination of distinct graphical layout devices, when used together, create a unique look that is instantly recognizable and associated with Boart Longyear. Following the rules laid out in this guide will help to ensure that our communications uphold the high standards of Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

36 Brochure guidelines Marketing should create and Brochure Interior approve all brochures. Templates for each division of Boart Longyear have been created and should be used as a starting point for the creation of all brochures. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2011 Boart Longyear. All Rights Reserved.

GENUINE Q™ CORING SYSTEM Product Overview

38 39 ONLINE BROCHURE translations Advertisement Guidelines Half-Page Vertical Ad

FULFILLMENT CENTER Most marketing brochures and collateral are These examples show the flexibility of the Boart available in four languages: English, French, Longyear advertising format and how it can be Spanish and Russian. Other languages are applied and altered to meet the demands of each An online brochure fulfillment center has been available as requested (budget allowing) and division, and different publication requirements. established for Boart Longyear staff to order all should be coordinated through the Marketing marketing brochures and catalogs. Orders placed department. through the website are shipped directly to users. The typeface Agency FB - Bold Condensed is To place an order, visit: ONLY used in marketing collateral for product or division identification, titles and headlines. In these applications, only upper case should www.BoartLongyear.com/marketing be used.

All other copy should be set in Helvetica.

Helvetica - Italic Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. ABCDEFGHIJKLMNOPQRSTUVWXYZ YOUR PARTNER FOR abcdefghijklmnopqrstuvwxyz 1234567890 INNOVATION AND EXPERTISE Global Drilling Services Helvetica - Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ Boart Longyear is committed to our clients’ success. abcdefghijklmnopqrstuvwxyz With advanced equipment, innovative techniques, 1234567890 knowledgeable drillers and a focus on safety first, we aim to deliver superb results on-time and in-budget. Helvetica - Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz www.BoartLongyear.com • ASX: BLY 1234567890

Marketing should create and approve all ads.

40 41 Full-Page Ad Half-page horizontal Ads

NOUVEAU TRÉPAN DIAMANTÉ 10UMX™ Présentation des produits Ultramatrix™

DÉCOUPE LIBRE À LA ROCHE DURE Conçu pour être utiliser dans des conditions de roche dure, le nouveau carottier au diamant 10UMXTM offre la plus grande liberté de découpe de tous les carottiers diamants UMX prix-gagnants.

Le 10UMX est équipé de la formule brevetée avancée couronne Ultramatrix et il est conçu specifiquement pour decoupage rapide et productivité maximum dans des terrains durs.

Se renseigner au:

www.BoartLongyear.com • ASX: BLY © Copyright 2012 Boart Longyear. All rights reserved. © Copyright 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear.

Learn more at: NEW FROM BOART LONGYEAR: www.BoartLongyear.com/New2012 Boart Longyear is pleased to offer new products and services designed to help you maximize productivity in 2012.

• The LS™600 sonic rig • New rig purchase financing options • Expanded water well drilling services • The 10UMX™ diamond bit (UMX™ series) • And more… COME SEE US AT PDAC 2012: BOOTH #101

www.BoartLongyear.com • ASX: BLY

42 43 Promotional Items

Promotional items are created for internal recognition (for example, to commemorate team events) or for end clients (for example, to give away at tradeshows). Guidelines for the most common branded promotional items are provided in this section. Please contact the Marketing department for guidance when branding any items not discussed here. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

44 Guidelines Golf Shirt Note: Accomplishments, team names and division names should NOT appear with the Boart Use of approved logo by itself, without any other text around it. Department names or other Longyear logo. They should be printed on the sleeve or back of the garment. identification should be placed in a second location on the item, such as side or back.

Baseball Caps

Note: Accomplishments, team names and division names should NOT appear with the Boart Longyear logo. They should be printed on the back or side of the cap.

For more promotional ideas and to place an order, visit: www.BoartLongyear.com/premiums

www.BoartLongyear.com

48 49 Tradeshows

Tradeshows are one of the most dynamic means of communicating between Boart Longyear and the marketplace. Tradeshows should reflect brand strengths and corporate positioning through thoughtful execution of brand imaging and messaging.

All tradeshow designs and collateral should be approved through the Marketing department. Also, support in the creation and development of tradeshow designs and collateral is available through the Marketing department. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

50 • Ensuring that travel, hotels etc for all Boart Distributor Use of Boart Longyear Brand in TRADESHOWS Longyear attendees is accommodated for Brand Image and Tradeshows: • Coordinating with the marketing department When supporting or coordinating with a on booth messaging and design. The products distributor for a tradeshow presence, Tradeshows are a good opportunity for Boart marketing department will either provide Messaging: all logo usage and graphics should be Longyear to present a consistent brand image the graphics for the booth or will work with approved by the marketing department. within the drilling and mining industry. The a 3rd party company on preparing graphics Color Usage at Tradeshows: Boart Longyear colors, graphics and logos following guidelines enable consistency in for the booth, but this is all based on the Boart Longyear exhibit materials should be should follow corporate brand guidelines. message and design for all shows whether coordination with the local owner on what designed and displayed using corporate Logo usage in conjunction with a distributor regional or global in size. the messaging should be at each show. style guidelines. Exhibit color palettes should brand should follow “the distributor corporate • Planning outside events such as customer include the approved black and gray colors as brand guidelines” which include presenting All tradeshow design and messaging should events, etc. (The marketing department main color elements. The approved orange Boart Longyear as a “sub-brand” the be planned with and approved by the Boart is available to support these efforts with should be used as an accent color within distributor brand by making Boart Longyear Longyear Marketing department. graphics and other marketing elements.) exhibit design. See Corporate Colors, on logo placement secondary to the primary • Ensuring that any necessary invitations are page 20. placement of the distributor brand. Also, the created and sent. phrase “authorized distributor” should be used Global and Regional Tradeshows: • Ensuring that any products being displayed to denote the distributor as an authorized Boart Longyear categorizes tradeshows are on-hand and in display condition for the Photography Usage at Tradeshows: vendor of Boart Longyear products. as either regional or global events. Most event. Photography used in tradeshow displays tradeshows are “regional” tradeshows • Ensuring the booth display is installed and should follow photography guidelines available

because the attending body is mainly from dismantled. in the Corporate Style Guide. Copyright © 2012 Boart Longyear. All rights reserved. a specific geographic region and/or the attending body is relatively small. A few shows Logo Usage at Tradeshows each year are categorized as “global” shows Boart Longyear logos used in tradeshow due to the international nature of the attending Marketing Department Support and displays should follow Corporate Style Guide group and the large volume of attendees. Both Approval: logo usage guidelines. *Must always utilize regional and global tradeshows have a proper trademark symbols. “local owner” that is responsible for the In both regional shows and global shows, the planning and execution of the show. The role marketing department is available to support of the marketing department in working with all aspects of the event messaging, graphics, Tradeshow: Leadership Summit, Park City, USA Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. the “local owner” to plan and execute the media interaction etc. All booth design event varies slightly between regional and planning should be coordinated with the global shows. Marketing department starting at the earliest planning stages and all designs must be Responsibilities of the Tradeshow approved by the Marketing department before “local owner”: being implemented. In all tradeshows, whether categorized as regional or global, there is a designated “local owner”. This person lives in the region that the tradeshow will take place and is ultimately responsible for ensuring that all the event elements are planned for and executed.

The local owner is responsible for:

• Scheduling and hosting tradeshow planning meetings • Assembling the necessary tradeshow planning committee • Reserving the booth space in advance (should work with the designated tradeshow coordinator in the Boart Longyear Marketing department to plan booth size and location within the tradeshow floor plan before making the reservation) • Payment of booth space • Registration of all Boart Longyear tradeshow attendees

52 53 Tradeshow: Investor Day, Sydney, Australia Tradeshow: ExpoMin, Santiago, Chile Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear.

54 55 Presentation Material

Because presentations are used to directly communicate with customers, it is vital that they accurately portray the Boart Longyear brand. Employees should always use the provided templates when creating presentations. Any variations from the approved template must be approved by the Marketing department. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

56 Presentation Material Company confidential PowerPoint presentations should PowerPoint templates have been produced to only use Arial or Helvetica fonts. template ensure visual consistency and should be used Do not use Agency since not all for all presentations. There are confidential and machines have access to this font. non-confidential versions. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear.

Indicates private usage (confidential).

58 59 Correspondence

A number of templates are available for corresponding in compliance with the corporate identity. In all templates, typography is standardized by a fixed font (Helvetica or Arial). For corporate documents, use of other fonts is not permitted.

In addition to the correspondence on which the company name is pre-printed, Microsoft Word tools are available to help create other approved correspondence. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

60 13 72 LETTERHEAD 13 72 Continuation 13 13 Boart Longyear Company 13 A. Double-stack logo, 32 13 Corporate Office ISO 14001: 2004 certified Sheet 13 mm deep. ISO 9001:2008 certified (Mfg. sites only) 60 OHSAS 18001:2007 certified B. The legal company A. Double-stack logo, 29 name (e.g., Boart 13 13 mm deep. Continuation starts here Longyear B.V., Boart [CERTIFIED MAIL] Longyear Pty Ltd.) [PERSONAL] B. Typing layout, 11 pt. set in 10 pt. Helvetica [Recipient’s Name] Helvetica Regular [Closing] [Company] Bold upper and lower [Address] upper and lower case. [Signature]

case, division or office Attention [Recipient’s Name] [Your Name, Title] All measurements in mm. descriptor in 8 pt [SUBJECT] [Identification Initials] Enclosures: [Number] Helvetica Regular. Main body text starts here cc: [Name for Copy] C. ISO certification set in 8 pt. Helvetica Regular upper and 32 lower case. 32 D

D. Typing layout, 11 pt. Helvetica Regular upper and lower case. [Closing]

[Signature] Templates are available E. Company address, Copyright © 2012 Boart Longyear. All rights reserved. [Your Name, Title] on The Underground. and contact [Identification Initials] information in 8 pt Enclosures: [Number] Helvetica Regular cc: [Name for Copy] upper and lower case 13 All measurements in mm.

10808 South River Front Parkway, Suite 600 29 South Jordan, Utah 84095, USA P: +1 801 972-6430 • F: +1 801 977-3374 E: [email protected] • W: www.boartlongyear.com Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear.

US Letter (216 x 279) A4 (210 x 297) US Letter (216 x 279) A4 (210 x 297)

Boart Longyear Company Boart Longyear Company Corporate Office Corporate Office

ISO 14001: 2004 certified ISO 14001: 2004 certified ISO 9001:2008 certified (Mfg. sites only) ISO 9001:2008 certified (Mfg. sites only) OHSAS 18001:2007 certified OHSAS 18001:2007 certified

Begin your continuation here. Continuation pages should include at least three lines of text; [CERTIFIED MAIL] [CERTIFIED MAIL] Begin your continuation here. Continuation pages should include at least three lines of text; otherwise, [PERSONAL] [PERSONAL] otherwise, evaluate the contents of the previous pages. evaluate the contents of the previous pages. [Recipient’s Name] [Recipient’s Name] Type the complimentary close and optional components below the last line on the last page. Type the complimentary close and optional components below the last line on the last page. [Company] [Company] [Address] [Address] Sincerely, Sincerely, Attention [Recipient’s Name] Attention [Recipient’s Name] [Signature] [Signature] [SUBJECT] [SUBJECT] [Your Name, Title] [Your Name, Title] The main characteristic of full block letters is that everything (except maybe a prepreinted The main characteristic of full block letters is that everything (except maybe a prepreinted [Identification Initials] letterhead) is flush with the left margin. Full block letters are a little more formal than modified [Identification Initials] letterhead) is flush with the left margin. Full block letters are a little more formal than modified Enclosures: [Number] Enclosures: [Number] block letters. block letters. cc: [Name for Copy] If your letter is only one page, type the complimentary close optional components as shown cc: [Name for Copy] If your letter is only one page, type the complimentary close optional components as shown below. below. Otherwise, type them on the last page of your letter. Use the ‘continuation sheet’ Otherwise, type them on the last page of your letter. Use the ‘continuation sheet’ template for template for additionalpages. additional pages. Sincerely, Sincerely, [Signature] [Signature] [Your Name, Title] [Your Name, Title] [Identification Initials] [Identification Initials] Enclosures: [Number] Enclosures: [Number] cc: [Name for Copy] cc: [Name for Copy]

10808 South River Front Parkway, Suite 600 South Jordan, Utah 84095, USA

P: +1 801 972-6430 • F: +1 801 977-3374 E: [email protected] • W: www.boartlongyear.com

62 63 FAX 13 72 Personnel 13 72 13 A. Double-stack logo, 13 Boart Longyear Company Corporate Office Boart Longyear Company 13 mm deep. 32 13 Corporate Office ISO 14001: 2004 certified 32 13 ISO 9001:2008 certified (Mfg. sites only) ISO 14001: 2004 certified Announcement ISO 9001:2008 certified (Mfg. sites only) OHSAS 18001:2007 certified B. The legal company OHSAS 18001:2007 certified name (e.g., Boart 20 A. Double-stack logo, 23 Longyear B.V., Boart Fax Message 13 8 13 mm deep. 13 Longyear Pty Ltd.) Fax no: Page of F PERSONNEL ANNOUNCEMENT - (Department) set in 10 pt. Helvetica Date: Ref no: B. The legal company name (e.g., 25 Bold upper and lower Boart Longyear B.V., Boart From: 102 case, division or office Main body text starts here To: Longyear Pty Ltd.) set in 10 descriptor in 8 pt. pt. Helvetica Bold upper and Helvetica Regular. lower case, division or office Main body text starts here descriptor in 8 pt. Helvetica C. ISO certification set Regular. in 8 pt. Helvetica Regular upper and C. ISO certification set in 8 pt. lower case. Helvetica Regular upper and 32 D lower case. D. Typing layout, 11 pt. 32 D Helvetica Regular D. Typing layout, 11 pt. Helvetica [Closing] upper and lower case. Regular upper and lower case. [Signature] [Closing] [Your Name, Title] [Signature] E. Company address, E. Company address, and [Identification Initials] and contact [Your Name, Title] Enclosures: [Number] contact information 8 pt. Copyright © 2012 Boart Longyear. All rights reserved. information in 8 pt. [Identification Initials] Helvetica Regular upper and cc: [Name for Copy] Helvetica Regular Enclosures: [Number] lower case. upper and lower case. cc: [Name for Copy] 13 F. Subject bar to include All measurements in mm. “PERSONNEL ANNOUNCEMENT” and 13 10808 South River Front Parkway, Suite 600 South Jordan, Utah 84095, USA related department affected. 29 P: +1 801 972-6430 • F: +1 801 977-3374 E: [email protected] • W: www.boartlongyear.com in 12 pt. Helvetica Bold upper 10808 South River Front Parkway, Suite 600 and lower case. South Jordan, Utah 84095, USA 29 P: +1 801 972-6430 • F: +1 801 977-3374 E: [email protected] • W: www.boartlongyear.com All measurements in mm. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear.

US Letter (216 x 279) A4 (210 x 297) US Letter (216 x 279) A4 (210 x 297)

Boart Longyear Company Boart Longyear Company Boart Longyear Company Boart Longyear Company Corporate Office Corporate Office Corporate Office Corporate Office

ISO 14001: 2004 certified ISO 14001: 2004 certified ISO 14001: 2004 certified ISO 14001: 2004 certified ISO 9001:2008 certified (Mfg. sites only) ISO 9001:2008 certified (Mfg. sites only) ISO 9001:2008 certified (Mfg. sites only) ISO 9001:2008 certified (Mfg. sites only) OHSAS 18001:2007 certified OHSAS 18001:2007 certified OHSAS 18001:2007 certified OHSAS 18001:2007 certified

Fax Message Fax Message PERSONNEL ANNOUNCEMENT - (Department) PERSONNEL ANNOUNCEMENT - (Department) Fax no: Page of Fax no: Page of

Date: Ref no: Date: Ref no: From: From: The main characteristic of full block letters is that everything (except maybe a prepreinted The main characteristic of full block letters is that everything (except maybe a prepreinted letterhead) is flush with the left margin. Full block letters are a little more formal than modified block To: letterhead) is flush with the left margin. Full block letters are a little more formal than modified To: letters. block letters.

If your letter is only one page, type the complimentary close optional components as shown below. If your letter is only one page, type the complimentary close optional components as shown Otherwise, type them on the last page of your letter. Use the ‘continuation sheet’ template for below. Otherwise, type them on the last page of your letter. Use the ‘continuation sheet’ The main characteristic of full block letters is that everything (except maybe a prepreinted letter- additional The main characteristic of full block letters is that everything (except maybe a prepreinted template for additional pages. head) is flush with the left margin. Full block letters are a little more formal than modified block pages. letterhead) is flush with the left margin. Full block letters are a little more formal than modified letters. block letters. Sincerely, Sincerely, If your letter is only one page, type the complimentary close optional components as shown below. If your letter is only one page, type the complimentary close optional components as shown [Signature] Otherwise, type them on the last page of your letter. Use the ‘continuation sheet’ template for [Signature] below. Otherwise, type them on the last page of your letter. Use the ‘continuation sheet’ tem- additional plate for additional [Your Name, Title] pages. [Your Name, Title] pages. [Identification Initials] Sincerely, [Identification Initials] Enclosures: [Number] Sincerely, Enclosures: [Number] [Signature] [Signature] cc: [Name for Copy] cc: [Name for Copy] [Your Name, Title] [Your Name, Title] [Identification Initials] Enclosures: [Number] [Identification Initials] Enclosures: [Number] cc: [Name for Copy] cc: [Name for Copy]

10808 South River Front Parkway, Suite 600 10808 South River Front Parkway, Suite 600 South Jordan, Utah 84095, USA South Jordan, Utah 84095, USA

P: +1 801 972-6430 • F: +1 801 977-3374 P: +1 801 972-6430 • F: +1 801 977-3374 E: [email protected] • W: www.boartlongyear.com E: [email protected] • W: www.boartlongyear.com

64 65 Envelopes

12.5 63.5

9.5

10808 River Front Parkway 12.5 Suite 600 B South Jordan, Utah 84095

12.5 63.5

9.5

10808 River Front Parkway 12.5 Suite 600 B South Jordan, Utah 84095

12.5 63.5

9.5

10808 River Front Parkway 12.5 Suite 600 B South Jordan, Utah 84095

12.5 63.5

9.5

10808 River Front Parkway 12.5 Suite 600 B South Jordan, Utah 84095

A. Logo 57 mm, Left margin 12.5 mm. Top margin 9 mm.

B. Company address and contact information in 10 pt. Arial Regular upper and lower case.

All measurements in mm.

66 67 Personal Identification

Personal identifiers such as business cards, employee badges and e-mail signatures serve as an additional means of company identification, both externally and internally. Use of the logo in personal identification applications must correspond with the identity standards listed in this section. The consistent treatment of these pieces will support the effective use of Boart Longyear’s Corporate Identity Program. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

68 Business Cards E-mail Auto-Signatures E-mail DON’TS

Business cards are used to exchange Properly formatted e-mail auto-signatures No logos, approved or otherwise professional introductions throughout the Information on ordering provide a consistent and professional look, business world across many cultures and to business cards can be found both internally and externally. The use of identify individual cardholders as employees on The Underground. logos within the signature is against policy, of Boart Longyear. Employees who interface whether they are corporate-approved logos or with customers, suppliers and external non-approved logos and animations. Images stakeholders are expected to maintain Boart needlessly increase the size of data being Longyear business cards. transmitted. No taglines or slogans

To order business cards you can find a link Disclaimer language at the bottom of ONE Boart Longyear and instructions on The Underground. signatures limiting the usage of an e-mail does not typically hold up in a court of law and is therefore unnecessary.

No disclaimers Other items such as taglines, encouragements to limit printing of e-mails and social media

An example of a properly formatted e-mail auto signature is provided below:

Name No environmental messages Title Boart Longyear Business Unit / Office Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Address Line 1 Address Line 2 P: (000) 000-0000 No script fonts or colored text M: (000) 000-0000 F: (000) 000-0000 John Smith E-mail: [email protected] Zone Manager, Zambia Web: www.BoartLongyear.com

No social media or other logos

No background images or patterns

70 71 PRODUCT Packaging

Packaging provides the most direct interaction a customer has with the Boart Longyear brand. It also must convey detailed product information. For these reasons—and to best ensure brand consistency—all packaging is created by the Marketing department. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

72 Label Proposal

packaging LABELS

Part #, 24 pt. font, up to 20 characters Description, 12 pt. font, up to 60 characters, 2 lines 123456789012345 CASE, HQ C/LIFTER CASE, HQ C/L- IFTER CA C/LIFTER CASE, HQ C 2.5”

Quantity, 10 pt. font, up to 11 characters Qty: 123345678901 Country of Origin, 8 pt. font, up to 20 characters MADE IN CANADA78901234567890 Lot Number, 8 pt. font, up to 25 characters LOT: 567890123456789012345

3.5” Copyright © 2012 Boart Longyear. All rights reserved. packaging CORING ROD BUNDLE LABEL Part #, 15 pt. font, up to 15 characters 123456789012345 1” Product packaging should be utilized to Description, 8 pt. font, up to 30 characters CASE, HQ C/LIFTER CASE, HQ C/L WT SERIES Quantity, 6 pt. font, up to 11 characters, Qty: 1234567 MADE IN CANADA789012345 extend Boart Longyear’s brand of quality and Country of Origin, 5 pt. font, up to 15 characters Copyright © 2011 Boart Longyear reliability to customers. Marketing should work WTDRILLSERIES ROD Copyright, 5 pt. font Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. with product managers and plant managers to Bar Code: .55” x .55” ensure the integrity of the brand is maintained DRILL ROD 2.75” during all touch-points of a product. This Size: Quantity: Part No: Work Order #: includes product labeling, packaging and Size: Quantity:

shipping. Part No: Work Order #:

The threads of these drill rods have been precision machined to extremly close tolerances. They have been lubricated with a special thread lubricant and protected with a thread protector. To ensure maximum performance always use proper thread lubricant. Contact your Boart Longyear® representative for specifications and availability of thread lubricant in your area. The threads of these drill rods have been precision machined to extremly close tolerances. They have been lubricated with a special thread lubricant and protected with a thread protector. To ensure maximum performance always use proper thread lubricant. Contact your Boart Longyear® representative for specifications and availability of thread lubricant in your area. PERCUSSIVE RODS LABEL DIAMOND BIT LABEL Made in Canada Lightning Rod™ ROD M/F 2440 39R R38 WF SURF WT SERIES 210185 WTDRILLSERIES ROD DRILL ROD 100.7 mm x 19.1 mm Size: Quantity:

2.125” Part No: Work Order #: Size: Quantity:

Part No: Work Order #:

The threads of these drill rods have been precision machined to extremly close tolerances. They have been lubricated with a special thread lubricant and protected with a thread protector. To ensure maximum performance always use proper thread lubricant. Contact your Boart Longyear® representative for specifications and availability of thread lubricant in your area. The threads of these drill rods have been precision machined to extremly close 09 tolerances. They have been lubricated with a special thread lubricant and protected with a thread protector. To ensure maximum performance always use proper thread lubricant. Contact your Boart Longyear® representative COM for specifications and availability of thread lubricant in your area.

34 mm x 54 mm 184 mm x 170 mm 1.34”

74 75

.86”

2.683”

1.34”

1.34” Equipment Identification

Identifying equipment, vehicles and rigs with the Boart Longyear brand showcases the company’s developments in drilling technology and promotes brand recognition. Current equipment identification guidelines are provided in this section. The Marketing department is responsible for developing guidelines for any new equipment, rig, or vehicle. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

76 the drill assembly. The spinner takes second Branding Guidelines for priority to the rig label, so if space is limited, the rig label should be accommodated first. The spinner should utilize as much of the flat Drill Labeling and space available, without encroaching on the Identification rig label area. Asset tags (etc.): Asset tags and other When printing and applying decals for rig identifying text should be added to the drill in 25 labeling, adhere to the following branding mm sized Helvetica font. Samples of ideal tag guidelines: placements are found in the vehicle identification sample illustrations.

Paint: Drills should be painted white. (RAL 9010) When red is used use RAL 3020. Boart Longyear Logo: The Boart Longyear logo should be placed on at least one (or preferably both of the) lateral sides of the drill Rig label: The rig label should be no less mast. The single-stack black Boart Longyear than 45 mm in height, and should be placed logo is the preferred logo for the mast, and on a prominent flat surface on at least one should be sized as large as possible while still (preferably both) of the lateral sides of the drill allowing for sufficient space between the logo

assembly. and the mast side edges. If the double-stack Copyright © 2012 Boart Longyear. All rights reserved. black Boart Longyear fits the mast better than Spinner: The Boart Longyear spinner should the single-stack logo, the double-stack logo be placed on a prominent flat surface on at can be used. least one (preferably both) lateral sides of

Paint: Decals: Cab: White (RAL 9010) 1. Black logo (single-stack format) Drill Systems: White (RAL 9010) 2. Black logo (double-stack format) Drill Mast: White (RAL 9010) 3. Black spinner 4. Drill label 5. Asset number

2 5 Asset Number

All labeling and identification will be done by Marketing.

78 79 Product equipment label Boart Longyear logo label Drill Equipment

Color specification:

Gray: PANTONE Cool Gray 10 Orange: PANTONE 165C Material: 3M vinyl reflective white

Product Equipment Label Horizontal Spinner label

Boart Longyear logo Gray: PANTONE Cool Gray 10 Product ID PMS 165

Boart Longyear logo label

Spinner label PMS 165

Product Name ™ LM 30 Gray: PANTONE Cool Gray 10 UNDERGROUND CORING RIG

80 81 Small Format Drill Equipment Paint: Decals: Drill Systems: Black & white (RAL 9010) 1. Black logo (single-stack format) Drill Mast: White (RAL 9010) 2. Black logo (double-stack format) 3. Black spinner 4. Drill label 5. Asset number

Paint: Decals: Drill Systems: Black & white (RAL 9005, 9010) 1. Black logo (single-stack format) Drill Mast: White (RAL 9010) 2. Black logo (double-stack format) 3. Black spinner 4. Drill label 5. Asset number

82 83 Small Format Drill Equipment

Paint: Decals: Drill Systems: Black & white (RAL 9010) 1. Black logo (single-stack format) Drill Mast: White (RAL 9010) 2. Black logo (double-stack format) 3. Black spinner 4. Drill label 5. Asset number

Drill Shack (standard and high altitude)

Paint: Box: Black (RAL 9005) with white logo Roof: White (RAL 9010) with black spinner

SIDE

TOP

84 85

TOP Non-commercial Vehicle Half Box / Full Box Truck Decals: Paint: Decals: Asset Number: Drivers side door (inside), and rear window Cab: White (RAL 9010) Cab: Black logo (single-stack format) Boart Longyear asset tag Box: White (RAL 9010) Asset number: Driver’s side front fender

Font:< ASSET TAHelvetica;G: inside door> size: 25 mm Boart Longyear Asset Tag Font: Helvetica; Size: 25 mm < ASSET TAG: inside door> Boart Longyear Boart Longyear Asset Tag Font: Helvetica; Size: 25 mm asset tag. Font: Helvetica; size: 25 mm. Boart Longyear unit number. 25 mm Font: Helvetica; 25 mm < ASSET TAG> size: 75 mm.

< XX> < DOT / LOCAL AUTHORITY > < LICENSE INFORMATION > 800 mm

Regional commercial license information.

< ASSET TAG: inside door> Boart Longyear Asset Tag Font: Helvetica; Size: 25 mm < ASSET TAG: inside door> Boart Longyear Asset Tag Font: Helvetica; Size: 25 mm Half Box / Full Box Truck Paint: Decals: Cab: White (RAL 9010) Cab: Black logo (single-stack format) Boart Longyear asset tag Box: White (RAL 9010) Asset number: Drivers side door (inside), and rear window 25 mm Font: Helvetica; size: 25 mm Unit number: Drivers side front fender 25 mm < ASSET TAG> Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Rear side: Black Spinner

Boart Longyear asset tag. Boart Longyear unit number. Font: Helvetica; size: 25 mm. Font: Helvetica; size: 75 mm. 25 mm 25 mm < ASSET TAG> 60 mm 70 mm

800 mm < XX> 35 mm < DOT / LOCAL AUTHORITY > 65 mm < XX> < LICENSE INFORMATION >

800 mm

Regional commercial license information. Refer to local guidelines for size and format.

Boart Longyear asset tag. Font: Helvetica; size: 25 mm. 25 mm 25 mm < ASSET TAG> 60 mm 70 mm

800 mm < XX> 35 mm < DOT / LOCAL AUTHORITY > 65 mm < XX> < LICENSE INFORMATION >

Boart Longyear unit number. 800 mm Font: Helvetica; size: 75 mm.

86 87 Facility Signage

Facility signage acts as both a brand element and an identifier for the general public. Following the guidelines in this section will ensure that all Boart Longyear facilities worldwide use consistent, easy-to-follow signage and identification. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

88 0.33X

0.33X

t Note This format is based on a common measurement of “X” that is equal to the vertical height of the spinner.

SECONDARY FACILITY Copyright © 2012 Boart Longyear. All rights reserved. PRIMARY FACILITY Signage Signage Facilities can also opt for secondary signage All facilities are to be identified with the Boart that features only the spinner logo. This Longyear brand only and should not distinguish signage should only appear on sides of the between Drilling Services and Products. building other than the front façade. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear.

0.33X X

0.33X

X X

t Note This format is based on a common measurement of “X” that is equal to the vertical height of the spinner.

90 91 WAYFINDING

Perimeter signage is to be used to direct visitors when they arrive at the facility. These signs should be placed at strategic locations, such as the main vehicle or visitors’ entrance. Copyright © 2012 Boart Longyear. All rights reserved.

t 0.35X Note This format is based on 0.05X a common measurement Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. of “X” that is equal to X 0.9X Center the vertical height of the 0.1X spinner.

0.05X

0.1X

1.33X

0.50X Center 0.33X

0.17X

0.50X Center

92 93 Spinner on Orange

Standard Flags Master Logo Vertical, Black & White

Flags can help identify facilities and visually X promote the Boart Longyear brand. The horizontal and vertical options incorporate the Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. master logo and are the preferred versions. The spinner on orange option shown on the next page is the only flag option that should use the corporate orange color.

Master Logo Horizontal

94 95 Electronic Media

New avenues of communication have become more popular and more accessible, such as websites, social media sites, blogs and applications for mobile devices.

To effectively manage communications in this environment, all development and promotional efforts have been centralized in one department. The Marketing department is responsible for maintaining and building all communications presented through electronic media. Contact the Marketing department to request changes, additions or new electronic media communications or campaigns. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

orange bar highlighting core competencies Public Website (Internet) of the company. The website uses large photos of actual sites, products and workers rather than stock images, in keeping with The website, www.BoartLongyear.com, the photography and illustration standards. (Intranet) represents a major asset in Boart Longyear’s The site complies with typography standards The Underground branding efforts. by using Arial typeface for the majority of the text. Agency FB is also used for select The corporate intranet site, The Underground, The Board Longyear public website must be: headers, but in order to ensure that these is only available to Boart Longyear employees. Marketing maintains the overall look images are presented consistently across The Underground does not have the same and feel of The Underground. multiple browsers and computer platforms, design constraints as the public website. It • Accessible to users on all computer uses similar design elements as the public this text has been rendered as an image. Text Each department or region platforms website, such as the strong orange highlight rendered as an image is not compatible with maintains the content for their area. • Viewable from multiple types of widely used search engines, and as such should be used bar and the light background color. web browsers minimally to ensure the usefulness of the site. Change requests and story ideas • Able to be presented in multiple languages, It has been built using SharePoint™ to provide can be submitted to including English, French and Spanish widgets and other tools to help employees [email protected] interact with commonly accessed information. Marketing maintains all aspects In order to support Boart Longyear’s brand, of the website and content. the website features design elements Change requests should be sent It has been customized to implement the Boart compatible with these style guidelines. to [email protected] Longyear branding guidelines. Corporate colors are represented in a strong

Like The Underground and the corporate Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Mobile app website, mobile applications should present a consistent look and feel, including elements such as the orange highlight bar and similar All mobile applications are released under the design patterns. Backgrounds should be Boart Longyear name and not under third- textured and darker, to provide the best party developers. usability experience for the mobile viewer. To access the mobile site visit Application elements, such as icons and www.drillersconnect.com The iOS application is available for free menus, should be designed to follow the Boart Drillers COnnect download from the iTunes™ application store, Longyear look and feel, and should avoid the for use on the iPhone and iPad. It provides use of stock images or clipart. MOBILE SITE access to company brochures and catalogs, and allows users to scan Boart Longyear QR codes to access more information about a Drillers Connect is an HTML5 website built to Marketing maintains the overall look Marketing maintains all aspects product. look and run like a native application. This site and feel of Drillers Connect. of the mobile app. Change is available on various platforms, including requests should be sent to smart phones, tablets and traditional computer Good design principles dictate that these [email protected] desktops. Changes requests and story ideas applications conform to the latest device can be submitted to Human Interface Guidelines. Applications built [email protected] for use on a specific platform (iOS / Android) This site is quasi-public, meaning it contains should take advantage of the opportunity to information directed at Boart Longyear display high resolution photos. employees (specifically drillers in the field) but is not password-protected and as such any information released is considered public.

100 101 Social Media

Online social media platforms are rapidly changing the way individuals around the world work and communicate with each other. As the use of social media expands, it is important that all employees are aware of the implications of engaging in forms of social media and online conversations that reference the company and/or the employee’s relationship with the company and its brands. It is particularly important that employees recognize when the company might be held responsible for their personal engagement in social media and online conversations. Consequently, if employees choose to use social media for non-business related purposes, they must both understand and comply with the company’s expectations

102 Employees may not use Boart Longyear logos BOART LONGYEAR SOCIAL Detailed Discussion or trademarks as a part of their postings, business performance & including in their identity on a site, unless they The Boart Longyear Code of Business are approved to do so. MEDIA GUIDELINES Conduct and Corporate Communications other sensitive subjects Policy provide the foundation for Boart Policy Number: IT-0016-05-11 Whenever employees publish content to any Some topics relating to Boart Longyear are Effective Date: 28-June, 2011 Longyear’s policies and guidelines for blogs form of digital media, they must make it clear sensitive and should never be discussed, and social media. that what they say there is representative of • Know and follow Boart Longyear’s Code of even if employees are expressing their own their views and opinions and not necessarily Business Conduct. opinion and using a disclaimer. For example, the views and opinions of Boart Longyear. • If you choose to utilize social media for non- The same principles and guidelines that apply employees must not comment on, or speculate For instance, in a personal blog, the following business related purposes it is important to employees’ activities in general, as found about, Boart Longyear’s future business standard disclaimer should be prominently that you understand that you are personally in the Boart Longyear Code of Business performance (including upcoming mid-year or displayed: “The postings on this site are my responsible for the content you publish on- Conduct, apply to employees’ activities online. year-end results); Boart Longyear’s business own and don’t necessarily represent Boart line, whether in a blog, social media site, or This includes forms of online publishing and plans; unannounced strategies or prospects Longyear’s positions, strategies or opinions.” any other form of user-generated media. discussion, including blogs, wikis, file-sharing, (including information about alliances); potential • Identify yourself by name and, when user-generated video and audio, virtual worlds acquisitions or divestitures; similar matters relevant, by role at Boart Longyear when and social networks. Managers and executives take note: This involving Boart Longyear’s competitors; legal you discuss Boart Longyear or Boart standard disclaimer does not by itself exempt or regulatory matters affecting Boart Longyear Longyear-related matters, such as Boart As outlined in the Business Conduct Boart Longyear managers and executives and other similar subjects that could negatively Longyear products or services. You Guidelines, Boart Longyear fully respects the from a special responsibility when participating affect Boart Longyear. This applies to anyone, must make it clear that you are speaking legal rights of its employees in all countries in online environments. By virtue of their including conversations with financial analysts, Copyright © 2012 Boart Longyear. All rights reserved. for yourself and not on behalf of Boart in which the company operates. In general, position, they must consider whether personal the press or other third parties (including Longyear. The company does not condone what employees do on their time is their thoughts they publish may be misunderstood friends). If employees are unsure of the or engage in manipulating social media by affair. However, activities in or outside of as expressing Boart Longyear positions. A sensitivity of a particular subject, they should creating “fake” destinations, “spoofing” or work that affect employees’ Boart Longyear manager should assume that his or her team seek advice from their manager or legal team releasing posts designed to mislead the job performance, the performance of others, will read what is written. Public forums are before talking about it or simply refrain from public. or Boart Longyear’s business interests are a not the place to communicate Boart Longyear the conversation. Boart Longyear policy is not • If you publish content online relevant to proper focus for company policy. policies to Boart Longyear employees. to comment on rumors in any way. Employees Boart Longyear in your personal capacity should merely say, “no comment” to rumors. use a disclaimer such as this: “The They should not deny or affirm them (or suggest Boart Longyear regards blogs and other Employees should respect copyright and fair Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. postings on this site are my own and don’t the same in subtle ways), speculate about them, forms of online discourse as primarily a form use laws. For Boart Longyear’s protection and necessarily represent Boart Longyear’s or propagate them by participating in “what if”- of communication and relationship among well as their own, it is critical that employees positions, strategies, or opinions.” type conversations. individuals. When the company wishes show proper respect for the laws governing • Respect copyright, fair use, and financial to communicate publicly—whether to the copyright and fair use of copyrighted material disclosure laws. marketplace or to the general public—it has owned by others, including Boart Longyear’s Employees must protect Boart Longyear’s • Public disclosure of information related to well-established means to do so. Only those own copyrights and brands. clients, business partners and suppliers. Clients, the company (whether through social media officially designated by Boart Longyear have partners or suppliers should not be cited or or otherwise) is governed by the Code of the authorization to speak on behalf of the obviously referenced without their approval. Conduct and the Corporate Communications company. Externally, employees must never identify a Policy. Under no circumstances are you client, partner or supplier by name without authorized to provide or disclose Boart permission and never discuss confidential Longyear’s confidential or proprietary As a company, Boart Longyear trusts—and Protecting confidential details of a client engagement. Internal social information or the confidential or proprietary expects—employees to exercise personal media platforms permit suppliers and business information of third parties that you are responsibility whenever they participate in & proprietary INFO partners to participate so employees should be made aware of as a consequence of social media. This includes not violating the sensitive to who will see their content. If a client working at Boart Longyear. As detailed in the trust of those with whom they are engaging. Social media blurs many of the traditional hasn’t given explicit permission for their name to Corporate Communication Policy, you must Employees should not use these media boundaries between internal and external be used, employees should think carefully about never discuss Boart Longyear business for covert marketing or public relations. If communications. Employees should be the content they are going to publish on any performance or other market sensitive or and when members of Boart Longyear’s thoughtful about what they publish—particularly internal social media and get the appropriate material information. Communications, Marketing, Sales or other on external platforms. They must make sure to permission where necessary. • Do not use Boart Longyear logos or functions engaged in advocacy for the not disclose or use Boart Longyear confidential trademarks unless specifically approved to company have the authorization to participate or proprietary information or that of any other do so. in social media, they will clearly identify person or company in any online social media themselves. platform. For example, an employee should ask permission before posting someone’s picture in a social network or publishing in a blog a conversation that was meant to be private.

104 105 Public Relations

Managing the Boart Longyear brand includes managing press inquiries and public relations regarding the company. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

106 Public Relations Press and PR Contacts Awards Any media inquiries should be forwarded to Any public relations questions should be the appropriate Press and PR Contacts. If an directed to the Press and PR Contacts. employee cannot avoid fielding questions from General press inquiries (such as those the media (such as at a live event or during asking for approved images or logo files) Exploration an interview), he or she should follow these may be referred to Ultramatrix drill bit guidelines. www.BoartLongyear.com/press-room.

Never discuss any of the following with Products/Drilling Services the media: Cody Dingus Boart Longyear bits break ground +1 801.952.8359 a. Names of individuals hen comparing diamond [email protected] coring bits, Boart Longyear’s WUtramatrix (UMX) bits are distinctly unique in design. b. Client names, job or mine names Corporate/Investor Relations and/or contract numbers The crown’s Stage waterways and the Monika Portman Razorcut protrusions on the face are distinctive characteristics of these bits, +1 801.952.8451 which were launched in March 2011.

c. Personal opinions about the matter Copyright © 2012 Boart Longyear. All rights reserved. [email protected] But, perhaps the most distinguishing of discussion feature is unseen, being inside the matrix of the bit. The innovative metallurgic formula provides drilling “UMX uses versatility and long life. CANADIAN MINING advanced Traditionally, a diamond bit is carefully selected for specific ground conditions metallurgical and often switched mid-process to formulas accommodate changing rock formations, Award-winning drilling with larger, resulting in lost productivity. impregnated The UMX uses advanced metallurgical diamonds for formulas with larger, synthetic diamonds to provide increased penetration Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. company puts safety ﬁrst increased capabilities, turning easily from one penetration, ground formation to another. ZANDILE MAVUSO | FEATURES REPORTER turning easily The all-in-one quality of the UMX afety is of significant safety issues. the correct culture among its from one translates to less tripping, increased importance to mineral “The company’s environmental employees must be created at all ground productivity and less inventory. Sexploration drilling com- health and safety system is based times and in boosting morale by By utilising Boart Longyear’s patented The arrangement of these protrusions pany Boart Longyear, which has on personal responsibility, trans- increasing employee buy-in for formation to Stage waterway technology, UMX also improves tracking and balance in the been supplying mining projects parency and uncompromising all practices. another” like iron-ore operations in the safety. We have used these princi- “One of the most important bits offer crown heights up to an hole when drilling begins. remote area of Schefferville in ples to empower employees to be resources and initiatives is to unprecedented 25mm. northern Quebec, Canada. responsible for their own safety attract, retain and develop the The geometry of these windows 200% IncrEasEd BIt LIfE The US company has manu- and the safety of others,” says best people in the industry. We sustains the integrity of the bit through While much of the exploration industry facturing plants at Mississauga Boart Longyear Salt Lake City continually invest in safety, skills AT WORK the entire 25mm, providing it with is hesitant to implement new drilling and North Bay, which are both plant manager Drew Butler. training, team building and A Boart Longyear employee in Ontario, and was awarded a He adds that each month five motivational training. We believe arranges diamonds in a mould maximum life. technology, Canada’s George Downing Safety and Health Achievement employees at every plant volun- that investment in the people which is used to create diamond The Twin-Taper waterways design Estates Drilling Limited (Downing coring bits Recognition Program (Sharp) teer to be Safety Champions for pays off in safety statistics and dramatically improves surface flushing, Drilling) has gained a competitive award from the Utah Occupa- the month. The champions make production,” says Butler. forcing debris through the windows while advantage with its early adoption of the tional Safety and Health rounds each day looking for The company also received keeping the bit face clear and reinforcing UMX bits. Administration (OSHA), on safety risks and alert manage- Awards a Genius Award in April for May 31, for its Salt Lake City ment to hazards that need to The Sharp award is presented being a top patent company the inner diameter. While exploring for iron ore near manufacturing plant in the US. be dealt with immediately. The to companies that maintain an in 2011. In March this year, The unique Razorcut protrusions, or Schefferville in Northern Quebec, Canada, This plant employs the same management team at each plant exemplary safety and health man- Boart Longyear’s Minerals & bumps, on the surface of the bit contain the crews faced very tough ground safety procedures as those at also does daily safety walks and agement system. Together with Energy Drilling Services team in diamonds, which enable the bit to begin conditions with formations in excess of Boart Longyear’s Mississauga weekly risk assessments. the OSHA, Boart Longyear iden- Martabe, Indonesia, was recog- plant, which manufactures rock “The major initiatives imple- tified and implemented best prac- nised for achieving six years of cutting right out of the box. 70% iron ore. drill and blast tooling, and North mented at Boart Longyear’s tices to protect workers at all its lost-time injury (LTI) free hours. Bay plant, which manufactures global plants have been centred plants by developing an innova- Further, on February 19, its coring tooling for the company. on recycling, improving the work tive management system. team at the Calgary Rotary Zone 8 January / February 2012 www. .com Boart Longyear believes that environment and simplify- “Boart Longyear is one of only achieved a significant safety mile- safety starts with acknowledg- ing the processes. The elimina- nine Sharp companies in Utah stone by completing one-million ing, planning for and mitigating tion of hazardous substances and it’s all about making sure hours worked without a lost time risks, which will result in fewer from the plants and improving employees go home safely,” says incident LTI which translates accidents in the workplace. the dust collection systems are Utah commissioner of labour into 1 221 days. The safety programmes measures taken so that the work Sherrie Hayashi. MINING WEEKLY COUPON ON PAGE 12 E261714 devised by Boart Longyear keep environment is improved,” says safety at the forefront and keep Butler. drillers informed on the latest Boart Longyear believes that

“However, in Canada the main- Instead, pricing strategies are tenance hoists are not afforded being reviewed to expand the *6:;,--,*;0=,*65=,@690+3,99633,9/LH]`K\[`WPWLZ^P[OMP[[PUNZ the same degree of importance company’s Canadian footprint in ;LS! -H_! ,THPS!U`SVJVTW'U`SVJVTWJVaH>LI!^^^U`SVJVTWJVaH and often have to be fitted into the segment for standard hoists, /+7,SKSLYZ .YH]P[`SKSLYZ :[LLSSKSLYZ 108 the space remaining after the where competition is fierce. 109 headframe is virtually complete. “We are working closely with Besides space constraints, Indoc Cranes, which we see as the Condra has had to meet speed, Canadian extension of Condra, capacity and high-lift require- on this pricing. Indoc is our only ments set by its Canadian cus- agent and we back them 100%. tomers. “Both companies are confi- @PNH7SKSLYZ:():ZPaLZ 7PWLZHUKJV\WSPUNZMVY:S\YY`»ZHUKV[OLYJOLTPJHSZVS\[PVUZ However, Kleiner emphasises dent of further expanding our that the company does not intend share of the Canadian market to take the high-lift leadership over the coming months,” con- that it enjoys in South Africa cludes Kleiner. across to Canada. MINING WEEKLY COUPON ON PAGE 12 E261666 ©CM 021211MF

| RA MINING WEEKLY July 27–August 2 2012 43 Product, Safety, Service AND Hazard Alerts

The purpose of issuing an Alert is to effectively communicate information to the consumer (or end user) related to products and drilling services, including: (i) product introductions, obsolescences and upgrades; (ii) product name change; (iii) safety precautions related to products; (iv) service actions required or recommended for products equipment; and (v) report of incidents resulting in injury/death, or potential for such results. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

110 8. Once approved: 3. List the tools required to complete the Alert Process Safety Alerts: instructions. Be specific. a. Product Manager, or assigned distribution 1. Identify type of Alert required: leader, distributes the Alert to the 1. If the Alert is following an accident, 4. List step-by-step instructions for repair. appropriate recipients. The distribution determine the reason why the event leader is determined by the Product occurred. 5. Provide a rough time estimate for repair: a. Global products and equipment: Manager and Engineering. (If the Alert is “Replacement is relatively simple and will take Product: Introduction, obsolescence, considered a high risk for the end user, approximately 1 hour with a skilled mechanic.” upgrade, name change the distribution leader is responsible 2. Refrain from using the following: for making every attempt to contact Safety: Potential for incidents resulting in customers directly, and must keep a log a. Names of individuals 6. Include personal protective equipment injury/death of who was contacted and when.) (PPE) notes: “Wear proper personal protective equipment before attempting to b. Client names, job or mine names and/or operate or repair any drill.” Service: Service actions required, or b. Marketing posts the Alert to The contract numbers recommended for products/equipment Underground. 7. Provide any special instructions: “Very c. Personal opinions (i.e. indicating how important: Care must be taken to ensure c. Engineering posts an Alert reference in b. Global drilling services: Hazard Incidents serious the event could have been…“this proper end play when assembled. Follow MXP. resulting in injury/death, or potential for could have resulted in a fatality”) the step-by-step instructions detailed in this such results service alert.”

d. Environmental, Health and Safety, d. Judgments on manufacturers of equipment Copyright © 2012 Boart Longyear. All rights reserved. Marketing and Communications and 2. Register the Alert with Marketing and 8. Provide a contact for questions: “If you have request Product Manager keep on file. 3. Alerts must be numbered, dated and kept any questions, please contact your Boart an Alert number. on file by the EHS Manager or his or her Longyear Service Representative and refer designate. to Alert # XXX.” a. If identified as safety Alert, inform Environmental Health & Safety (EHS) 9. Alerts must be numbered, dated, and kept and Product Management (PM). Product Alerts: on file by the Product Manager or his or her designate.

4. Marketing formats the draft Alert to follow 2. Identify clearly the product, size, lot 1. If the Alert relates to risk of injury: the corporate template. number(s), code(s) or serial number(s) and any other pertinent descriptive information Hazard AlertS: to enable accurate and immediate a. Specifically advise that the current 5. Engineering and Product Management identification of the product. condition is considered as creating a high review the Alert. or moderate risk of injury, and that the 1. If the Alert is following an accident, suggested fix/replacement is designed to determine the reason why the event 3. Explain concisely the reason for the recall reduce or eliminate the risk occurred. 6. Product Management reviews the Alert and the hazard involved. content with the following people before approving for distribution: b. Depending on the severity, instruct 2. Refrain from using the following: 4. Provide specific instructions on what recipients to take the equipment out of should be done with respect to the recalled service until the correction has been a. LE - Legal a. Names of individuals product. made. Also consider instructing recipients that failure to take the equipment out b. Client names, job or mine names and/or b. EHS – Environmental, Health and Safety 5. Provide a ready means of communication, of service or to make the necessary fix contract numbers (for safety Alerts only) so that the recipient may report to the could result in injury, and by that the recalling firm about whether or not it has company disclaims any responsibility 7. A specific distribution plan for each Alert any of the product. for any accidents or injuries caused by c. Personal opinions (i.e. indicating how should be prepared and proposed to Legal, failure to follow instructions serious the event could have been…“this Field Service and EHS as part of the review could have resulted in a fatality”) 6. The communication should not include of the Alert itself. promotional materials, or any other 2. Specify the part number of the field repair statement that may detract from the kit and the bill of material, if the parts are (Continued on next page) message. The goal of a product Alert is to shipped loose. Specify whether there is a identify affected products, hazards, and charge associated with the field repair kit or instructions. replacement material.

112 113 d. Judgments on manufacturers of equipment.

e. Statements that indicate which Golden Rules were violated. Simply make reference to the Golden Rules that should have been considered.

3. Include:

a. Description of incident

b. Injury, damage or impact

c. Primary cause

d. Corrective action

5. Alerts must be numbered, dated, and kept on file by the EHS Manager or his or her designate.

Product – Introduction, obsolescence, upgrade, name change.

Safety – Potential for incidents resulting in injury/death.

Service – Service actions required or recommended for products/equipment.

114 115 Distributor & Business Partner Guidelines

Business partners and distributors are a vital part of our marketing and sales approach. Providing information about Boart Longyear’s branding policy helps distributors strengthen and support our efforts. By the same token, the Boart Longyear Marketing team can support distributor marketing and sales efforts by providing high quality copies of our promotional materials (e.g. logos and corporate colors) and design services.

116 Q® Wireline products. A symbol such as an There are several assets available to create USING BOART LONGYEAR asterisk, “*”, should be placed in upper case promotional and marketing materials. These Use of the next to the first use of the Q mark on a page, include logos, templates, photographs and that corresponds to a footnote on that same other digital assets. Logos, marks & page identifying Boart Longyear as the owner Boart Longyear Name of the Q trademark as shown below. An Marketing Approval trademarks example of how distributors could provide the The Boart Longyear name may be used in proper acknowledgement for the Q mark is: social media (Facebook, Twitter, Pinterest, To request approval for a self-produced piece LinkedIn, etc) as long as it is made clear Boart Longyear owns the rights and ® please email a PDF of the item to “*Q is a registered trademark of Boart Longyear that that the relationship is that of an Authorized trademarks to several marks. When using ® [email protected] with the refers to the Q Wireline System. Boart Longyear Distributor. these marks they must be reproduced faithfully Genuine Q® Wireline products are designed and intended subject line: Authorized Distributor Approval The Boart Longyear name and trademarks and exactly as described in this style guide. to be used with Boart Longyear’s Q® Wireline System.” Request. Be sure to include where the piece MAY NOT be used in paid search. will be viewed, quantity being produced, and For a full list of available logos please see any relevant deadlines. Any use of the Boart Longyear name must the Logos section. It is important to note the adhere to the messaging guidelines provided trademark (™) and registration mark (®) Marketing Design Request in this style guide. usage and placement for different marks. Cobranding To request design and marketing from Boart For a full list of trademarked products, please Longyear’s Marketing team send an email Where appropriate Authorized Distributors see the Trademarks section. Take note of to [email protected] with the Copyright © 2012 Boart Longyear. All rights reserved. may display their logo alongside the Boart the capitalization and use of the trademark subject line Authorized Distributor Design Longyear logo. It must always be made symbol. Request. For quickest turn around time please TRADESHOWS clear that the material produced is that of include the following in your email: an Authorized Distributor and not of Boart Distributors exhibiting at industry tradeshows Authorized Distributors do not have the Longyear. should make the distinction that they are authority to grant permission for the use of • Relevant deadlines authorized distributors of Boart Longyear ANY Boart Longyear logo, trademark, mark, • Size of piece products, and not a unit within the company. or copyrighted materials (including photos) • Quantity* This should be done by displaying the to any third party for any purpose and should • Where this will be produced/displayed distributor’s logo or company name as the not share this guide or accompanying material • Audience

Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. main title of the booth with the “Authorized with anyone. • Any other requests or guidelines Distributor Boart Longyear” logo secondary, as * Authorized Distributors are responsible for all production illustrated in the example below. Any uniforms If a distributor makes use of Boart Longyear and hard costs. Quantity helps the Marketing team gauge worn by distributor staff should also make this trademarks on a website or in marketing what techniques or designs will best work depending on distinction. material not generated by Boart Longyear, the run size. proper attribution of those marks is required. To ensure that their use of Boart Longyear’s Creating New Materials Proper Distributor Booth Branding Example trademarks is proper, distributors should place a symbol such as an asterisk “*” next to the first use of a Boart Longyear trademark that There are two ways to create new materials Distributor logo corresponds to a footnote on that same page using the Boart Longyear brand: identifying Boart Longyear as the owner of the trademark. An example of the proper • Authorized Distributors may create their Authorized Distributor acknowledgement to be placed in a footnote own materials and send to Boart Longyear Boart Longyear logo following the use of Boart Longyear’s ‘Stage’ Marketing for approvals. trademark is: “* Stage™ is a trademark of • Authorized Distributors can request design Boart Longyear.” and marketing services at no charge from Boart Longyear Marketing. Of specific concern is Boart Longyear’s ‘Q’ trademark. If a distributor makes use of the Q mark in any of its advertising materials, they should do so in a manner that properly acknowledges that the Q mark is a registered Authorized Distributor relationships are trademark of Boart Longyear. Distributors regulated under a separate contract with should only use the Q trademark in connection Boart Longyear. For more information with, or to refer to, Boart Longyear Genuine Availableplease contactAssets [email protected].

FREE-CUTTING IN HARD ROCK Learn more at: www.BoartLongyear.com/10UMX Designed for hard rock conditions, the new 10UMX™ diamond bit is the most free-cutting bit within the award-winning UMX diamond bit series.

10UMX features the advanced patented Ultramatrix crown formula and is specially designed for fast cutting and maximum productivity within hard ground.

www.BoartLongyear.com • ASX: BLY

Authorized Distributor Boart Longyear Products

120 121 Legal

The following trademark process must be followed to ensure legal compliance. If in doubt about whether or not a particular name, mark or logo is a Boart Longyear trademark, or if you have any questions about the use of Boart Longyear’s trademarks, contact Boart Longyear’s Legal department for assistance. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. Copyright © 2012 Boart Longyear. All rights reserved.

122 D. implement and maintain the Boart 3. Requests for New Trademarks 6. Abandonment Boart Longyear Longyear Trademark Guidelines (Guidelines), and the process flow for 3.1 Selection and Clearance of a Mark The Trademark Committee will determine review of marketing and communication on an ongoing basis which trademarks will Trademark PolicY materials; be maintained and which trademarks will be A trademark should be a source identifier Policy Number: LEG-0008-02-10 abandoned. Maintenance fees and instructions and a guarantor of quality. Any new proposed Effective Date: September 30, 2010 to abandon trademarks will be handled by the E. manage the lifecycle of a trademark, trademarks, or change in the use of existing Trademark Committee and outside trademark NOTE: This Policy is current as of September 30, 2010, including procurement, foreign filing, marks need to be reviewed and approved any policy updates after this date are available in the maintenance, renewal and abandonment; counsel. Boart Longyear Trademark Policy posted at by the Committee. To begin the review www.BoartLongyear.com/brand process, a Trademark Request form should F. provide oversight for the use of Boart be completed. The form can be obtained by Longyear trademarks and determine contacting intellectualproperty@boartlongyear. strategic importance and business value com. The completed Trademark Request form 7. Enforcement of Trademarks 1. Introduction and Purpose for each mark; should then be submitted to the Trademark Committee by e-mail to: bltrademarks@ boartlongyear.com. The Legal Department will coordinate and The purpose of the Boart Longyear G. manage Boart Longyear’s trademark (Boart Longyear) Trademark Committee oversee all trademark enforcement and/or portfolio as a competitive asset of the trademark infringement related matters. No is to establish and manage a process for company; Upon receipt, the request will be reviewed determining when and how Boart Longyear trademark infringement proceedings, including by the Trademark Committee to determine cease and desist demands are authorized should file for new and/or maintain existing strategic importance, usefulness, commercial H. enforce trademark and copyright usage without approval of the Legal Department. Copyright © 2012 Boart Longyear. All rights reserved. trademarks, service marks, design patents, potential, etc. The proposed trademark may and associated rights, including domain web domain names and copyrights, as well as also be forwarded to outside trademark name disputes; enforce all associated rights. counsel for searching and clearance.

I. and to manage the renewal or This policy applies to each employee of Boart The Trademark Committee will evaluate 8. Protecting Trademarks abandonment process of existing Longyear and each of its subsidiaries and the new trademark and any search affiliates, regardless of location. Compliance trademarks and copyrights. results to determine whether the mark is Any Boart Longyear employee that becomes with this policy is a condition of continued inherently distinctive or capable of acquiring aware of any unauthorized use of Boart employment with the company. Any employee distinctiveness through continuous and 2.2 Key Deliverables Longyear Trademarks, or use of confusingly

Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. that fails to comply with this policy may be exclusive use by Boart Longyear. similar marks, should immediately notify Boart subject to disciplinary action, which may Longyear’s Legal Department. include termination of employment. A. The Committee will:

2. Trademark Committee i. Evaluate new trademark, service mark, 4. Trademark Prosecution web domain name and copyright requests. 9. Boart Longyear Trademarks The Trademark Committee will be comprised Prosecution of U.S. and foreign trademark of representatives from Products, Legal, ii. Manage enforcement and ongoing applications will be coordinated by the Legal The list of Boart Longyear Trademarks is Drilling Services, E&I, Tax, Communications trademark prosecution matters. and outside trademark counsel. The Department and outside trademark counsel provided at the end of this section and will be Trademark Committee will determine the with input from the Trademark Committee updated with new trademark information on schedule for its meetings. iii. Define a list of foreign jurisdictions in and product managers when necessary. No a regular basis. Be sure to refer to the online which trademark protection should be trademark applications are authorized unless version of the Policy Guidelines (posted under pursued they have been approved by the Committee. the Global Policy Library on the Intranet site) 2.1 The objectives of the Trademark for the latest versions. Note that the list may Committee include the following: iv. Evaluate trademarks scheduled for not be comprehensive, and the omission of a renewal and establish an action plan for Boart Longyear Trademark from the list does not represent any waiver of any intellectual A. evaluate new trademark requests and each mark. 5. Foreign Filing property rights of Boart Longyear in and/or to determine whether to approve the request such Boart Longyear Trademark. If in doubt and file a trademark application; B. The Committee will update the Executive Applications with a foreign filing deadline will about whether or not a particular name, mark Committee on the current state and be reviewed by the Trademark Committee to or logo is a Boart Longyear Trademark, or B. determine which countries to pursue future efforts of the Committee, where determine whether foreign applications should if you have any questions about the use of trademark filings; appropriate. be filed. Boart Longyear Trademarks, contact Boart Longyear’s Legal Department for assistance C. assist Marketing with the registration, management and maintenance of web domain names;

124 125 B. Trademark Usage being used in a trademark sense, but the proper trademark symbol (™ or 10. Trademark Usage Guidelines rather is a trade name. For example, SM) on each page, slide, and foil; The correct way to use Boart Longyear “Boart Longyear has released the Boart Longyear’s trademarks, service marks, Trademarks is to clearly indicate to the new DeltaBase drill rig.” Trade names • In newsletters, magazines, and logos and trade dress (“Boart Longyear customer that these are indeed trademarks. identify a company. Trademarks and publications containing multiple articles, Trademarks”) represent intellectual property A Boart Longyear Trademark should always service marks are used as source properly identify each Boart Longyear rights owned by Boart Longyear and as such be used the same way. When a registered identifiers for a particular product or Trademark in the first occurrence in the are valued assets of Boart Longyear. These or unregistered Boart Longyear Trademark service. Thus, Boart Longyear is both table of contents, in headlines and in Boart Longyear Trademarks (registered or includes a claim to a particular font, style or a trade name and a trademark/service the first occurrence in every article in unregistered) must be used properly. Follow design, the characteristic type face of such mark. which it is used; these Trademark Guidelines (“Guidelines”) Boart Longyear Trademark as applied to its when using Boart Longyear Trademarks goods or services should not be changed • Do NOT pluralize Boart Longyear • In brochures, financial reports, books, in internal and external communications, or embellished. Where modifications or Trademarks (e.g. high quality white papers, data sheets, technical documents and electronic messages. embellishments are desired for a Boart Longyears) or make possessive (e.g. documentation, and other bound Longyear Trademark in advertisements or Longyear’s ratings). documents, properly identify each promotional items, the Legal Department’s This guide serves to instruct the reader Boart Longyear Trademark in the first review of such promotional items is about taking care of these Boart Longyear • Do NOT combine Boart Longyear occurrence in the table of contents, in required before doing so. Trademarks and taking steps to protect them Trademarks with other words, symbols, headlines, and in the first occurrence in against those who would infringe them or or numbers, either as one word or with text; attempt to use them in a way which would put Boart Longyear has, in addition to word a hyphen. Do NOT abbreviate Boart them into the vernacular, making them useless and design marks, various slogans which Copyright © 2012 Boart Longyear. All rights reserved. Longyear Trademarks; • In all charts and graphs, properly as unique identifiers of Boart Longyear. are valuable assets serving to identify Boart identify each Boart Longyear Longyear and its products and services. • Contact the legal department if there is Trademark, as such charts and graphs Therefore, care should be taken to use the A. Trademark Information any change in the goods and services could become separated, copied and slogans correctly. Consequently, while it is to which you are affixing a Boart used independently; and proper to say: “Trademark” is a word (e.g. Longyear Trademark. GROUTMASTER), name (e.g. BOART • In all Boart Longyear Trademark tag “Our World To The Whole World” it is not LONGYEAR), or symbol • Be consistent in the presentation lines, always use the proper trademark proper to modify this to say, for example, (e.g. ) used by an entity, such as a of Boart Longyear Trademarks. symbol (™ or SM) in every such “The Whole World Is Our World”. Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. manufacturer, to distinguish its products CONSISTENCY and REPETITION reference. from the products of other companies. in use of Boart Longyear Trademarks Product names, slogan marks, logos, Employees must follow the following are the keys to a successful corporate D. Trademark and Service Mark Symbols and certification marks also fall under this guidelines for proper trademark usage: identification program. definition. For the customer, a trademark is an assurance of consistent product • Inform the Legal Department The following superscripts may be placed quality. As an exclusive property right of the • A trademark must be directly affixed immediately after you become aware immediately adjacent to Boart Longyear trademark holder, a trademark can be one to the goods by, for example, directly of any instance of unauthorized use of Trademarks: of the owner’s most valuable assets. applying labels, decals or the like, or directly printing the trademark, on the any Boart Longyear Trademarks or any goods or containers for the goods. knock-off product. TM is used when a trademark is registered “Service Mark” is a word, slogan, design, or pending with the U.S. Patent and picture, or any other symbol used to Trademark Office or a foreign Patent and identify and distinguish services (retail • A service mark must be printed or C. Identification of Boart Longyear Trademark Office. sales service, airlines services, insurance, otherwise directly applied to materials Trademarks investment services, and the like) as describing or promoting the services performed by the owner of the service SM is used when a service mark is opposed to a product. • In letters, memos, press releases, white mark. registered or pending in the U.S. Patent papers, advertising, slides, foils, video, and Trademark Office. The SM designation “Trade Dress” refers to the overall and other multimedia presentations, can be associated with anything you appearance of labels, wrappers and • ALWAYS use Boart Longyear ensure that you: believe to be a service mark. containers used in packaging a product, Trademarks as an adjective, accompanied by an appropriate SM as well as the configuration of a product. as SM • Properly identify (with ™ or The designation of either ™ or next to a Trade dress is the totality of the non- noun (e.g. “Boart Longyear™ applicable) each Boart Longyear mark may mean that it is protected under functional, visual and design elements drilling services”). Do not use Boart Trademark at the most prominent use the common law but is not registered in presented to customers. Longyear Trademarks as a noun (e.g. (often in the headline) and again in the U.S. Patent and Trademark Office. “DeltaBase™ is an excellent product”). the first occurrence. For presentation Should any questions arise, please contact However, when referring to the graphics, each Boart Longyear the Legal Department. company name, Boart Longyear is not Trademark should be designated with

126 127 E. Copyright Notice Boart Longyear Trademarks A copyright notice should be added to any books, brochures and sales literature, Current as of July 2012 newsletters, technical guides and web pages, LONGYEAR™ and should include the year the material was last published. The copyright notice should ALPHA BIT™ LR™ read: “Copyright © [current year] BOART ALPHA DESIGN™ LS™ LONGYEAR. All rights reserved.” The copyright notice should appear on each page BLE35™ LX™ of multi-page documents, or at the bottom of single-page material. Here are some BOART LONGYEAR (stylized – single stack) MASTERLINK™ examples: BOART LONGYEAR (stylized – double stack) MINISONIC™ BOART LONGYEAR (stylized – triple stack) MKII™ • Books: Title page, page immediately following the title page, either side of the front or back BOART LONGYEAR RQ™ NITRO-CHUCK™ cover, first or last page of the main body of the work. BOART LONGYEAR™ ORANGE & BROWN STRIPE DESIGN™ BRADLEY LOGO™ PILE WITH CONFIDENCE™ • Brochures and Sales Literature: At the bottom of the back cover or the back page and on CIRCULAR SYMBOL DEVICE® PROSONIC™ Copyright © 2012 Boart Longyear. All rights reserved. each page of the literature. CQ™ Q™ • Ads and Posters: At the bottom of the page, DB™ QUICK DESCENT™ usually below the logo and address. DELTABASE™ QUICK PUMP IN™

• Artwork: The front or back of the copies, any DELTATOOL™ RAZORCUT™ backing, mounting, framing, or other material to which the copies are durably attached, so as to DELTATOOLS™ ROBUST STANDARD THREAD™ withstand normal use. ECONOSHELL™ ROLLER LATCH™ Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. • Newsletters: With the editorial staff information. ECONOSHOE™ RQ™

EKLUND™ RST™ • Websites: At the bottom of each web page. EZY-LOCK™ SECAN™ GROUT WITH CONFIDENCE™ SECO™ GROUTMASTER™ SONICMICROPILES™ HERCULES ROD MATE™ SONICPILE™ INTERCEPTOR™ STAGE™ ISOFLOW™ STOPEMASTER™ KWL STYLIZED™ STOPEMATE™ KWL™ SURFACE SET XP™ LASEROD™ TRUSONIC™ LC™ TWIN DRIVE™ LF™ TWIN-TAPER™ LIGHTNING ROD™ ULTRAMATRIX™ LINK LATCH™ UMX™ LM™ V-WALL™ LONGYEAR Q™ XRH™

128 129 Contact

CONTACT INFORMATION

Global Marketing [email protected] 1-801-972-6430

Global Headquarters Europe Boart Longyear Boart Longyear 10808 South River Front Parkway, Suite 600 12 Avenue des Morgines South Jordan, Utah 84095 CH1213 Petit-Lancy, Geneva United States of America Switzerland

[email protected] [email protected]

Tel: +1 801 972 6430 Tel: +41 22 709 0800 Fax: +1 801 977 3374 Fax:+41 22 709 0801

Asia Pacific Sub-Saharan Africa Boart Longyear Boart Longyear 26 Butler Boulevard Cycad House, Constantia Office Park Burbridge Business Park Cnr 14th Avenue and Hendrik Potgieter Adelaide Airport, Adelaide Weltevreden Park, 1709 South Australia 5950 Gauteng, South Africa Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. [email protected] [email protected]

Tel: +61 8 8375 8375 Tel: +27 11 767 9300 Fax: +61 8 8375 8497 Fax: +27 11 767 9301

Latin America Canada Boart Longyear Boart Longyear Portal Riesco 2442 South Sheridan Way Av. El Salto 4001, Huechuraba Mississauga, Ontario Santiago, Chile Canada L5J 2M7

[email protected] [email protected]

Tel: +56 2 595 3300 Tel: +1 905 822 7922 Fax: +1 905 822 7232