Copyright © 2012 Boart Longyear. All rights reserved. Copyright © 2012 Boart Longyear. CORPORATE STYLE GUIDE Identity and Brand Standards August 2012 TABLE OF CONTENTS THE Boart LONGYEAR BRAND Brand Guide Overview 5 Product Packaging 73 Brand Guide Overview 5 Approval Process 7 Product Labels 74 The masterbrand represents safety, expertise, reliability and Development Support 7 innovation. And although these core attributes have remained Approval Levels 7 Equipment Identification 77 Logo 11 unchanged, the symbol which represents them has evolved to reflect significant evolution in the company’s history. Logo 11 Color 19 Logo Usage & Formats 12 Facility Signage 89 Preferred Logo 13 Facility Signage 90 Typography 23 The corporate style guide is available at: Single Stack 13 Wayfinding 93 Triple Stack 14 Standard Flag / Banner Flag 94 www.BoartLongyear.com/brand Messaging 27 Spinner 15 Spinner Block 15 Electronic Media 97 For situations not documented here please contact: Incorrect Usage 16 Photography & Illustration 31
[email protected] Public Website 98 The Underground 99 Color 19 Mobile App 100 Collateral 37 Palettes & Production Values 20 Drillers Connect 101 Corporate Colors 20 Promotional Items 45 Social Media 103 Typography 23 Tradeshows 51 Public Relations 107 Presentation Material 57 Messaging 27 Press and PR Contacts 108 Master & Support Messages 28 Messaging Guidelines 28 Correspondence 61 Product, Safety, Service Messaging Examples 29 and Hazard Alerts 111 Personal Identification 69 Photography Alert Process 112 Product Alerts 112 Packaging 73 & Illustration 31 Safety Alerts 113 Photography 32 Service Alerts 113 Hazard Alerts 113 Equipment Identification 77 Illustration 35 Alert Format 114 Copyright © 2012 Boart Longyear. All rights reserved.