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Cible Et Positionnement Des Médias Féminins

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Cible Et Positionnement Des Médias Féminins ATELIER PANORAMA Cible et positionnement des médias féminins MÉDIAS FÉMININS PRESSE Positionnement Éditeur Statut Contrat de lecture Cœur de cible femmes Diffusion France payée (1) Lagardere Grand public Payant Mode, beauté 25 ans + 3 10 6 9 18 Version Femina Active Femme Actuelle Grand public Prisma Media Payant Coach Multigénérationnel 7 3 2 0 0 3 35-64 ans : 64 % ; foyer Prima Grand public Prisma Media Payant Pratique, conso, créatif AB + : 28 % ; individus AB : 311 8 13 24 % Modes et Travaux Grand public Mondadori Payant Pratique, conso, créatif 35-59 ans 4 0 6 12 8 Lagardere Haut de gamme Payant News, mode, beauté 25-49 ans ; CSP + 3 5 2 9 8 0 Elle Active Mode, beauté, 25-49 ans : 40 % ; foyer Haut de gamme Prisma Media Payant 2 3 4 17 5 Gala actu des stars AB : 34 % Grazia Haut de gamme Mondadori Payant News, mode, beauté 25-45 ans ; CSP +- 166 508 Groupe Haut de gamme Payant Mode, beauté 25-54ans ; AB 400 376 Marie Claire Marie-Claire Psychologies Haut de gamme 4B Media Payant Bien-être 25-45 ans ; CSP + 314 2 8 7 Groupe Haut de gamme Payant Mode, beauté 25-34 ans ; AB 3 6 0 3 3 0 Cosmopolitan Marie-Claire 25-49 ans : 34 % ; foyer Le référent : mode, Haut de gamme Condé Nast Payant AB : 45 % ; foyer AB + : 12 1 8 7 1 Vogue beauté 30 % Le Figaro Madame Haut de gamme Le Figaro Payant Mode, beauté, culture 25-59 ans ; CSP + 4 2 1 8 7 8 25-49 ans : 42 % ; foyer Mode, beauté Glamour Haut de gamme Condé Nast Payant AB : 45 % ; foyer AB + : 307 703 28 % Mode, beauté, bien- Haut de gamme Reworld Media Payant 25-49 ans ; AB 14 6 19 5 Marie-France être Biba Haut de gamme Mondadori Payant Mode, beauté 25-40 ans ; CSP+ 329 828 Culturel, glamour, Haut de gamme Condé Nast Payant 30-49 ans 123 650 Vanity Fair investigation Nouveaux adultes, Haut de gamme Prisma Media Payant 20-35 ans ; urbain ; CSP + 41 7 7 3 Neon urbain, décalé PURE PLAYER Positionnement Éditeur Statut Contrat de lecture Cœur de cible femmes / WEB CCM Le Journal des Haut de gamme Gratuit Lifestyle 25-49 ans ; CSP + / femmes Benchmark Auféminin.com Grand public Aufeminin Gratuit Lifestyle 25-49 ans / Terrafemina Grand public Webedia Gratuit Lifestyle 25-49 ans / TÉLÉVISION Positionnement Éditeur Statut Contrat de lecture Cœur de cible femmes / Événements, Généraliste Femmes : 60 % ; Groupe TF1 Gratuit innovation, optimisme, / TF1 (grande chaîne) 15-49 ans : 41 % surprise Audace, Actif : 63 %, dont 26 % Généraliste Groupe M6 Gratuit enthousiasme, CSP + ; féminin : 63 % ; 15- / M6 (grande chaîne) innovation, proximité 49 : 56 % Généraliste Fiction, films cultes, Femmes : 66 % ; (TNT 2e Groupe TF1 Gratuit / HD1 séries 15-49 ans : 47 % génération) Généraliste La chaîne la plus Femmes : 70,2 % ; 25-49 (TNT 2e Groupe NRJ Gratuit / Chérie 25 féminine de la TNT ans : 29 % ; actives : 35,7 % génération) Thématique La chaîne féminine Féminin : 72 % ; 15-49 : Groupe M6 Payant / Teva (câble / sat.) du câble / sat 69 % (1) OJD DFP, 2013-2014. (2) Indicateur Brand One Global 30 jours v4 (Audipresse One 2013-2014 / Médiamétrie MNR-Pim octobre 2014). (3) Audipresse One, 2013-2014. (4) Audipresse – One Global : pour pouvoir rentrer dans l’étude, les titres doivent avoir de six à neuf mois d’existence, auxquels il faut ajouter 12 mois de terrain (35 000 interviews). Voici pourquoi des titres comme Neon, lancé en mars 2012, ou bien Vanity Fair, décliné en France en avril 2013, ne sont pas étudiés. (5) MNR fixe, décembre 2014. (6) OJD, janvier 2015. (7) Leader dans son univers sur cette cible..
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