ONE 2012 A stable readership 49.8 million French read a magazine every month (97%) Digital audience is increasing +11% vs ONE 2011 / 2012 including mobile and tablets: +27%
1 March, 2013 METHODOLOGY
On the ground research and sampling
The interviews took place from January 1st, 2012 to December 31th, 2012. 35,517 interviews
Comparable results with the 2 previous waves (ONE 2011 and ONE 2011 / 2012).
Reference population for the ONE survey The reference population consists of all individuals living in France, aged 15 and older.
An overall estimate of 51,115,000 people on January 1 st , 2012 (+0,5% vs 2011)
ONE 2012 Prisma results
3 GLOBAL READERSHIP
One 2012 establishes Prisma Pub as the 1st advertising department with 29,729,000 readers i.e 58.2% of the population over 15 years old.
Publishers / ad department Reach st
PRINT 1 advertising department
nd
2 PUBLISHER 58,2% 48,8% 55,3% 54,6% 43% 35,7% 19,6% (+0,3 pts) , (+0,3) (+0,7) (+0,5) (+0,8) (--0,3) (+0,2) PRISMA RESULTS
Vs Janvier-décembre 2011…
290,000 new readers for Prisma Media FEMME ACTUELLE
The 1st Media Brand Femme actuelle is the most read paid women’s magazine in France ! Each week 3,888,000 women readers (1 women out of 7). Beyond the magazine, Femme actuelle is a global brand that reaches monthly*: 15 million French people with about 11,2 million women.
Women readers’ profiles (Source : One 2012) 5,105,000 readers (+2.2% vs 2011) / 3,888,000 women (+4,6% vs 2011)
Women (overall) Women readers of Femme actuelle 26 656 000 3 888 000 Structure Affinity Index Age 15-24 y.o. 13.7 % 8.5 % 53 25-34 y.o. 14.7 % 10.7 % 67 35-49 y.o. 24.1% 26.3 % 104 50-64 y.o. 23.7 % 28.3 % 123
65 y.o. and more 23.8% 26.1 % 124
Working 50.7 % 50.3 % 90 AB Households 30.7 % 27.8 % 81
Urban* 46.6 % 46.5 % 98 Children under 15 y.o. 31.8 % 28.6 % 90
*(Cities >100 000 inhabitants & Paris) GALA
The 1st upscale women’s brand
• Gala, 1st upscale women magazine in readership More readers than ELLE or MADAME FIGARO • A global brand that represents a community of 8,3 million readers / Internet users .
Overall readership Target audience:
women 25 to 49 y.o (42% - index 105)
Working (53% - index 105),
Urban (52% - index 118),
With kids (34% - index 107).
Exclusive readers
64% of Gala women readers do not read Elle, Madame Figaro or Grazia. 1,029,000 women PRIMA
The 2nd women’s monthly magazine
• A successful new formula: +3.4% women readers vs ONE 2011-2012 +12% women under 50 y.o.
• Its core target are AB working women from 35 to 49 years old
Women readers’ profiles (Source : One 2012) 2,029,000 readers / 1,788,000 women
Women (overall) Prima’s women readers 26 656 000 1 788 000 Age 25-34 14.7% 8.5% 50-64 23.7% 33.6% 65 et plus 23.8% 25.6% Core target 35-49 24.1% 28.2% Working 50.7% 54% AB households 30.7% 31,7%
Urban * 46.6% 42.7% Children <15 years old 31.8% 26.8%
*(Cities >100 000 inhabitants & Paris) VOICI
The 1st Celebrities Brand
• 11 million people read the brand (Print + web) (vs Closer : 9,3 million / Public : 6,8 million) • Top 4 women’s magazine in readership • 1st women people magazine on Women > 20 y.o. • Voici is the most economical of women weekly magazines: 1st in savings on major target groups: global population, AB Women, Women 25-34 y.o. AB HH, Women +20, Women in charge of HH purchases.
Women readers’ profiles (Source : One 2012) 3,332,000 readers (+0.4% vs 2011) / 2,384,000 women (+3.2% vs 2011)
Women readers of Voici Affinity index 2 384 000 Basis: women = 100
15-24 y.o 17% 121 25-34 y.o 18% 125 35-49 y.o 31% 127 50 and + 34% 72
Working 60% 117
Urban* 50% 108 Children <15 y.o 40% 127
*(Cities >100 000 inhabitants & Paris) COOKING MAGAZINES
The 1 st cooking offer
• 4 million women’s readers
• Cuisine Actuelle : 3.9 million readers / 3.1 million women 2nd most read monthly magazine 2nd most read paid magazine on women after Femme actuelle Most read cookery magazine in France
Overall readership (000)
8% 3% 3% 2% 2% 2% 1% 1% TELE LOISIRS, TELE 2 SEMAINES, TV GRANDES CHAINES
Prisma TV, the 1st commercial force for paid TV magazines
10 million readers (1 out of 5 persons)
The 1st cross-media magazine brand: The 1st TV magazines on women and The best affinity with women in 12.7 million (1 French people out of 4) families charge of purchases
3rd most read paid TV magazine 4th most read paid TV magazine The highest number of takeovers: 18.6 +295,000 new readers <35 y.o. vs 2011
A feminine, working, familial audience Number 1 in affinity on : A younger, more feminine, familial audience The 1 st on AB+ Women 35/49 y.o ●●● index 132 The 1st on women (index 114) 59% of working readers (index 105), Households with children ●●● index 131 The 1st on housewives < 50 y.o. (index 125) 34% have children < 15 y.o. (index 106) housewives < 50 ●●● index 125 The 1st on women 18-34 y.o. (index 135) Working mothers ●●● index 131 The most familial magazine of the TV press VSD
More than 1 million readers
• A unisex profile (55% Women / 45% Men)
• Readers between 35-64 y.o. (119 index, the most important of its segment), an age group over-consuming and with high purchasing power.
• More young, more active and more AB+ than Paris Match.
Readers’ profile • 1,026,000 readers
French pop. VSD Index : Pop. France = 100
Men 48% 45% 94 Women 52% 55% 105
15-24 y.o 14% 8% 52 25-34 y.o 15% 8% 55 35-49 y.o 25% 27% 110 50-64 y.o 24% 31% 128 65 y.o and + 22% 26% 121
Working 35-64 y.o. 37% 43% 117
Urban 46% 48% 105 (Cities >100 000 inhabitants & Paris) GEO
The magazine most read by AB+
• 1st monthly magazine, with more than 4.2 million readers
• 1st print title to reach AB+, with more than 1.4 million AB+ readers (1 out of 10) Readers’ profile
4,225,000 readers (+2.3% vs 2011) Index : French pop GEO French population = 100 50.9 million 4.2 million
Men 48% 50.5% Women 52% 49.5%
15-24 y.o 15% 11.8% 25-34 y.o 15% 10.6% 35-49 y.o 25% 29.1% 50-64 y.o 24% 29.3% 65 y.o and more 22% 19.3 %
Working 56% 58.7% AB Households 33% 41% Income +45K€ 18% 25%
Urban 46% 48.4% (Cities >100 000 inhabitants & Paris) NATIONAL GEOGRAPHIC
The most dedicated to AB+
• Best affinity with AB+ in the News and Discovery segment
• 645 000 AB+ readers (+7.3% vs 2011)
• Core target: AB+, educated, wealthy and urban readers.
Readers’ profile
1,713,000 readers (+0.8% vs 2011)
Pop.fr NGF Index : 50.9 million 1.7 million Overall France = 100
125 Men 48% 60% Women 52% 40% 77
15-24 y.o. 15% 17.1% 118 25-49 y.o. 40% 41.7% 105 50-64 y.o. 24% 28.4% 118 65 y.o. and more 22% 12.8% 59
AB 26% 37.7% 147 AB Households 33% 46.1% 139
High education level 37% 53.6% 145 Income > 45 KEuros 18% 26.1% 145
Urban 46% 52.4% 114 (Cities >100 000 inhabitants & Paris) CA M’INTERESSE
6th monthly magazine
• Highest increase on AB+ of its segment (+12.7%)
• 3rd monthly magazine on AB+
• Core target: AB+ active families, young working couples with children < 15 y.o.
Readership
3,176,000 readers (+3.4% vs 2011)
French pop. index : French population = 100 51 115 000 3 176 000
Men 47.9 % 46.8 % Women 52.1 % 53.2%
15-24 14.5 % 9,2 % 25-34 15.1 % 12.0 % 35-49 24.8 % 33,1 % 50-64 24.0 % 31,2 % 65 + 21.7% 14,5 %
AB Individual 25,7 % 34,0 % Working 55,8 % 64,3 %
Children<15 ans 30.8 % 33.4 % CAPITAL
Leader of the economic press
• More powerful than the newsmagazines on AB targets.
• 794 000 AB readers
• An exclusive coverage vs newsmagazines Readership
1,913,000 readers (+3.7% vs 2011) Index : French pop. French Population = 100 51 115 000 1 913 000
Men 48% 56% 115 Women 52% 44% 86
15-24 y.o. 14% 8% 60 25-49 y.o. 40% 44% 110 50-64 y.o. 24% 31 % 128 above 65 y.o. 22% 17% 79
Working 56% 64% 115 AB 26% 42% 161 Managers and executives 14% 25% 200 in businesses
Urban 46% 53% 114 (Cities >100 000 inhabitants & Paris) MANAGEMENT
The most selective business magazine
• 1st title in affinity with AB+ targets
Readership
404,000 readers (AudiPresse ONE 2012)
French Pop Index : French Pop = 100
Men 48% 65% Women 52% 35%
15-24 y.o. 15% 22% 25-49 y.o 40% 52% 50-64 y.o. 24% 19% 65 y.o. and more 22% 7%
Working 56% 74% AB 26% 59% Managers and executives 14% 37% in companies
Urban 46% 59% (cities >100 000 inhabitants & Paris)