HOAG CLASSIC

MARCH 4 - 10, 2019 NEWPORT BEACH COUNTRY CLUB NEWPORT BEACH, CA WELCOME TO THE – A NEW ERA OF PGA TOUR IN ORANGE COUNTY MARCH 4 - 10, 2019 – NEWPORT BEACH COUNTRY CLUB

For one week each year, the international spotlight shines brightly on Newport Beach and Orange County. Massive galleries file into Newport Beach Country Club to lend a level of excitement that has established the Hoag Classic as the finest stop on the PGA TOUR Champions.

After an illustrious 20-year partnership with , this event is entering a new era with Hoag Hospital assuming title sponsorship ownership and becoming the Hoag Classic. The partnership with Hoag provides an unparalleled opportunity to give back to the health and vitality of our community in southern California.

Each year, the tournament raises over $1 million for Hoag and other local charities, totaling more than $20 million in its history – making it the most philanthropic event on the PGA TOUR Champions schedule. Additionally, it attracts a field of professional players that rivals any major championship in golf, creating compelling competition for our fans. On March 4 – 10, 2019, the tournament will deliver world class entertainment and infuse millions of dollars into our economy.

Equally important to our success for charity and community is our track record with our sponsors. The Hoag Classic positions your corporate brand in front of thousands of executives and affluent decision makers, allows you to network with fellow sponsors and entertain customers and clients in a first-class and memorable hospitality environment while enjoying championship golf at the highest level. We strive to ensure that sponsors are benefiting from their involvement, and that goal is paramount in our management process. So let us help you grow your business as we enhance our community.

On behalf of Hoag Hospital, we invite you to join our family of sponsors in support of Orange County’s largest annual sporting event.

2 TOURNAMENT EVENTS & FACTS

Dates: March 4 – 9, 2019 Monday, March 4th Womanology Monday Pro-Am Tuesday, March 5th Champions Breakfast Hoag Charity Gala

Wednesday, March 6th Legends Pro-Am presented by Konica Minolta Thursday, March 7th Legends Pro-Am presented by Konica Minolta Friday, March 8th Hoag Classic First Round Saturday, March 9th Hoag Classic Second Round Military Appreciation Day Sunday, March 10th Hoag Classic Third Round Student Day Site: Newport Beach Country Club – Newport Beach, CA Purse: $1.8 Million with a first place prize of $270,000 TV: 7 hours of national coverage on The Golf Channel, Friday – Sunday. The exposure from the Hoag Classic telecast reaches over 78 million households domestically on The Golf Channel and over 330 million households in 190 countries internationally. PGA TOUR Champions Stars: 78 legendary golfers from the PGA TOUR compete in the event, including , John Daly, , Mark O’Meara, Tom Watson, Miguel Angel Jimenez and . Click here for the full list. Attendance: 75,000+ people attend each year Sponsors: 200+ corporate partners support the event Volunteers: 800 people volunteer their time each year 2018 Hoag Classic Champion Charity: Renowned for its excellence, specialized health care services and exceptional physicians, Vijay Singh nurses and staff, Hoag is admired as one of California’s leading health care organizations. In fact, Hoag is emerging as a leader of care nationally and a destination for those who seek a level of personalized care that is unsurpassed among Orange County’s health care providers. Economic Impact: An independent study by Economics Research Associates of Los Angeles determined the economic impact of the tournament on Newport Beach and surrounding communities of Orange County to be almost $30 million. Media: Through earned media and advertising, the Hoag Classic secures more than 10,000 placements spanning across broadcast, radio, print and online, culminating in nearly 40,000,0000 impressions – totaling over $5,000,000 in Media Value. 3 PGA TOUR Champions Hoag Classic Golf Fans and REACHS IDEAL AUDIENCE* Corporate Audience

AGE GROUPS MRI PROFILE OF GOLF U.S. AVERAGE TELEVISION VIEWERS VS. INDEX* 0-11 1% 12-17 4% Own Any Stock 208 18-34 11% Own Money Market Fund 251 35-44 19%

Own Mutual Funds (Bonds) 182 45-54 29% 55-64 24% Own Mutual Funds (Stocks) 180 64 and up 12% Own Annuities 223 HOUSEHOLD INCOME Own Retirement Real Estate 270 under $50,000 9% $50,000 - 75,999 28% Own an IRA Retirement Savings Plan 231 $75,000 - 125,000 24% AUDIENCE Used Stock Rating Service 177 $125,000 - 199,999 22% $200,00 and higher 17% Sought Financial Planning Counsel 188 SNAPSHOT MARITAL STATUS Have a Money Market Account 224 Married 69% The PGA TOUR Champions and Hoag Single 31% Classic audience are a dream crowd. Have a Personal Line of Credit 220 EDUCATION The galleries are comprised of affluent and Have a Home Equity Line of Credit 241 College 62% educated individuals who represent the perfect Post-Graduate 38% Have Travel Insurance 239 demographic. They are company leaders, owners GENDER and decision makers Have 4+ Life Insurance Policies 372 who embody the spending habits for Orange Male 58% County. Have Homeowners or Personal Property Female 42% 260 Insurance of $300K Based on an on-site survey at the 2013 Hoag Classic Life Insurance Policy $500K+ 193

*Source: MRI *Index = 100 4 CORPORATE SPONSORSHIPS

From playing with a PGA TOUR professional in one of the Hoag Classic’s exclusive pro-ams to hospitality in a private skybox to branding on-course, the tournament offers numerous opportunities for your company. Packages are customized on a company by company basis to ensure that each sponsors’ business needs and objectives are met. Additionally, your total spending places you in a level of sponsorship with the Hoag Classic and each level comes with unique benefits.

SPONSORSHIP LEVELS

• GOLD (above $150,000)

• SILVER (above $75,000)

• BRONZE (above $30,000)

• COMMUNITY (below $30,000)

5 HOSPITALITY

The Hoag Classic is pleased to offer a variety of unique hospitality experiences at various levels and price points to fit any need. These include private Skyboxes, Villas, Cabanas or shared hospitality venues. With VIP seating featuring views of golf on the SKYBOXES signature closing holes, and full service amenities, these luxury boxes offer unique first-class entertainment for your valued customers and partners. All venues include food and beverage service, including buffet lunch, desserts, hors d’oeuvres and full bar, heating and air conditioning, cable television, Wi-Fi and security.

PRIVATE SKYBOX PRIVATE VILLA Skyboxes provide an unmatched opportunity to deliver the Villas are the largest hospitality venues at the tournament and 18thGreen Skyboxes ultimate golf experience to your guests at the Hoag Classic. provide a private experience for you and your guests. They include an Options include the par-three signature 17th hole surrounded by outdoor deck for spectating as well as an indoor heated and air- water or the par-five finishing hole with a birds-eye view as the conditioned area. Villas offer panoramic views of two different holes, champion is crowned. Skyboxes feature tiered seating with a so you can catch the action throughout the day. They also give you hospitality area in the back. A front advertising sign with the opportunity to plan pre and post golf functions such as a corporate logo and small hospitality entrance sign with company breakfast, dinner or meeting. A front advertising sign with corporate name are also included. logo and small hospitality entrance sign with company name are also included. 17th Green Skyboxes

PRIVATE 46 GUEST 58 GUEST 70 GUEST PRIVATE 50 GUEST 75 GUEST 100 GUEST VILLAS SKYBOXES PACKAGE PACKAGE PACKAGE VILLAS PACKAGE PACKAGE PACKAGE

9M x 4M 9M x 5M 9M x 6M 6M x 7M tent 6M x 8M tent 6M x 9M Size (Approx. 30’ x (Approx. (Approx. (Approx. 20’ x (Approx. 20’ x tent 13’) 30’ x 16.5’) 30’ x 20’) 23’) with 26’) with (Approx. 20’ x outdoor outdoor 30’) with Tickets per Size day, Friday – 46 58 70 viewing decks viewing decks outdoor Sunday viewing decks Parking 18th Hole Villas Passes per 4 5 6 day, Friday – Tickets per Sunday day, Friday – 50 75 100 Sunday PACKAGE $41,750 $51,500 $61,000 COST Parking Passes Per 5 6 8 day, Friday - Sunday 18th Hole Villas

PACKAGE $45,000 $65,000 $85,000 COST 6 HOSPITALITY

PRIVATE CABANA CABANAS Enjoy views of the signature 17th hole from your private cabana. The open air cabanas feature interior lounge chairs and exterior seating. Cabanas come fully equipped with cable television, Wi-Fi and food and beverage service. A small hospitality entrance sign with company name is also included.

PRIVATE CABANAS 14 GUEST PACKAGE 17 GUEST PACKAGE 22 GUEST PACKAGE View of the 17th Green from Cabanas 10’ x 12’ tent with outside 10’ x 15’ tent with outside Size 10’ x 20’ with outside deck deck deck

Tickets per day, Friday – Sunday 14 17 22

Parking Passes per day, Friday - Sunday 2 3 4 Cabanas on the 17th tee

PACKAGE COST $13,500 $16,000 $20,500

TROPHY CLUB SKYBOX TROPHY CLUB SKYBOX The Trophy Club is a perfect option for sponsors who want to experience the amenities of a Hoag Classic hospitality venue on a smaller scale. Enjoy a festive atmosphere where you can entertain guests and network with other sponsors. The skybox provides unparalleled viewing of the PGA TOUR Champions action throughout the day on the signature par-three 17th hole at Newport Beach Country Club. The Trophy Club includes food and beverage service, including buffet lunch, desserts, hors d’oeuvres and full bar, heating and air conditioning, cable television, Wi-Fi and security.

17th Green with Trophy Club on the far left TROPHY CLUB 4 GUEST PACKAGE 8 GUEST PACKAGE 12 GUEST PACKAGE

Tickets per day, Friday – 4 8 12 Sunday

View of the 17th Green from inside the PACKAGE COST $3,600 $7,000 $10,250 Trophy Club

7 PRO-AMS

Competing inside the ropes and alongside the legends of the PGA TOUR is the most unique golf and entertainment experience in the world. None is better than the Hoag Classic Pro-Ams, featuring the Monday Pro-Am at the start of the week, followed by the Legends Pro-Am presented by Konica Minolta, with two days of golf on Wednesday and Thursday. Each professional in the field will compete with a foursome of sponsors and their guests to provide a memorable experience that will yield lasting benefits.

LEGENDS PRO-AM PRESENTED BY KONICA-MINOLTA MONDAY PRO-AM MARCH 6 – 7, 2019 March 4, 2019 This two-day event pairs an amateur foursome with a different The Monday Pro-Am offers our sponsors the first opportunity to professional each day. In addition to the golf competition, the get “inside the ropes” on the Newport Beach Country Club experience also features the spectacular Tuesday night pairings championship course. Each amateur foursome is paired with a party, a fun and festive awards party on Thursday evening and our PGA TOUR Champions professional in this one day competition famous “Dining with the Pros” Wednesday and Thursday for each on Monday. In addition to the golf, lunch, on course food and player and a guest. PGA TOUR Champions players understand the beverage service and the awards party, the event provides for an importance of corporate sponsors and their guest, meaning your unmatched experience that your customers will not forget. experience will be unforgettable. Each Player In The Foursome Receives: Each Player In The Foursome Receives: • 1 commemorative “tee gift” package • 1 commemorative “tee gift” package • 1 pro-am player credential and 1 VIP guest credential for all • 2 invitations to the Tuesday Pairings Party access hospitality on Monday • Pro-Am player credential and 1 VIP guest credential for all • 1 clubhouse parking pass on Monday access hospitality on Wednesday and Thursday Championship Weekend VIP Package Includes: • 1 clubhouse parking pass on Wednesday and Thursday • 4 VIP hospitality tickets per day, Friday – Sunday, to the Championship Weekend VIP Package Includes: Trophy Club Skybox on the 17th green • 8 VIP hospitality tickets per day, Friday – Sunday, to the Trophy • 1 VIP parking pass per day, Friday – Sunday Club Skybox on the 17th green • 2 VIP parking passes per day, Friday – Sunday PACKAGE COST: $12,500

PACKAGE COST: $39,500

8 PREMIUM PLAYERS CLUB

The Hoag Classic Players Club offers our members the opportunity to join the tournament for unique events held throughout the year and contribute to Hoag and other local charities. These distinctive events give our members the exclusive opportunity to connect with the PGA TOUR Champions players who make the Hoag Classic Orange County’s premier event. Membership is for the 2019 tournament and follow up events throughout the calendar year, running January 1 - December 31, 2019. MEMBERSHIP INCLUDES :

LEGENDS PRO-AM PRESENTED KONICA MINOLTA VIP HOSPITALITY – MARCH 8–10, 2019 One (1) playing spot in the Legends Pro-Am, including two days of Enjoy first-class hospitality for you and a guest, Friday-Sunday, golf on Wednesday, March 6 and Thursday, March 7, each day with a during the championship rounds of the Hoag Classic. A private different PGA TOUR Champions player. hospitality venue on the 18th hole will feature complimentary food and beverage service all with unparalleled viewing of the PGA TOUR SUNDAY VIP GOLF – MARCH 3, 2019 Champions action throughout the day. As well as two clubhouse Players Club members have an exclusive opportunity to play Newport badges each day. Beach Country Club the Sunday before tournament week begins. Experience championship golf in the same environment that the PGA HOAG CLASSIC HALL OF FAME DAY – FALL 2019 TOUR Champions professionals will face with all of the hospitality At this special event we welcome back and induct our 2019 tents and bleachers set up. This private outing features hospitality tournament champion into the Hoag Classic Hall of Fame. Enjoy golf and a limited field to provide a special golf experience. Players Club at the tournament course, followed by the induction ceremony and member receives two playing spots. dinner featuring a Q&A. This unique off season event will promise to be a fun and exciting day on and off the course. (Additional playing HOAG CHARITY GALA– MARCH 5, 2019 spot for a guest can be purchased for $600.) Players Club members will receive two invites to join us this year for the Tuesday Evening Hoag Charity Gala . The Gala will take place at Newport Beach Country Club and ill feature live music, signature chefs, “glow in the dark golf”, and a auction .

ANNUAL MEMBERSHIP WITH HOSPITALITY- $10,500 (Contribution to Hoag Charity Sports approximately 85% tax deductible) ANNUAL MEMBERSHIP WITHOUT HOSPITALITY- $9,500

9 PLAYERS CLUB

The Hoag Classic Players Club offers our members the opportunity to join the tournament for unique events held throughout the year and contribute to Hoag and other local charities. These distinctive events give our members the exclusive opportunity to connect with the PGA TOUR Champions players who make the Hoag Classic Orange County’s premier event. Membership is for the 2019 tournament and follow up events throughout the calendar year, running January 1 - December 31, 2019. MEMBERSHIP INCLUDES :

SUNDAY VIP GOLF – MARCH 3, 2019 VIP HOSPITALITY – MARCH 8–10, 2019 Players Club members have an exclusive opportunity to play Newport Enjoy first-class hospitality for you and a guest, Friday-Sunday, Beach Country Club the Sunday before tournament week begins. during the championship rounds of the Hoag Classic. A private Experience championship golf in the same environment that the PGA hospitality venue on the 18th hole will feature complimentary food TOUR Champions professionals will face with all of the hospitality and beverage service all with unparalleled viewing of the PGA TOUR tents and bleachers set up. This private outing features hospitality Champions action throughout the day as well as two clubhouse and a limited field to provide a special golf experience. Players Club badges each day. member receives two playing spots. HOAG CLASSIC HALL OF FAME DAY – FALL 2019 HOAG CHARITY GALA– MARCH 5, 2019 At this special event we welcome back and induct our 2019 Players Club members will receive two invites to join us this year for tournament champion into the Hoag Classic Hall of Fame. Enjoy golf the Tuesday Evening Hoag Charity Gala . The Gala will take place at at the tournament course, followed by the induction ceremony and Newport Beach Country Club and ill feature live music, signature dinner featuring a Q&A. This unique off season event will promise to chefs, “glow in the dark golf”, and a auction . be a fun and exciting day on and off the course. (Additional playing spot for a guest can be purchased for $600.)

ANNUAL MEMBERSHIP WITH HOSPITALITY- $3,500 (Contribution to Hoag Charity Sports approximately 85% tax deductible) ANNUAL MEMBERSHIP WITHOUT HOSPITALITY- $2,500:

10 BRANDING AND PROMOTION

The Hoag Classic’s branding and on-site activation opportunities afford our sponsors the opportunity to reach an enviable audience. With over 75,000 golf enthusiasts and sports fans attending the tournament, our sponsors have the chance to create a lasting relationship through our unique programs. OPPORTUNITIES INCLUDE:

PAIRING GUIDE ADVERTISEMENT The tournament pairing guide contains each day’s professional player groupings and tee times. Printed each day Wednesday through Sunday, the pairing guides are an indispensable part of the tournament for golf fans who want to follow the action. Free to the public and with over 75,000 distributed, the corporate ads are a captive and effective communication to reach the ideal demographic audience. Package Cost: $11,500 (ticket package also included)

EXPO BOOTHS Expo Booths are strategically located at the main entrance of the Hoag Classic and they are the perfect opportunity to showcase your business and reach 75,000 of Southern California’s affluent consumers who attend the tournament. Each spectator enters and exits the tournament via our display area, putting you at the center stage before thousands of potential customers. Capture leads, activate promotions and offer special giveaways. Package Cost: $7,500 (10’ x 10’ booth –ticket package also included)

ON-SITE SIGNAGE OPPORTUNITIES The Hoag Classic signage opportunities provide exceptional ways to prominently display your company to the 75,000 affluent spectators who attend the tournament. These opportunities include Fairway Signs, Bleacher Signs, Official Timepiece, Quiet Paddles and more. Contact the tournament office for more information.

ADDITIONAL BRANDING OPPORTUNITES Student Day, Womanology, Volunteer Sponsorships, Event Naming Rights and other opportunities are available. Contact the tournament office to customize a package that meets your objectives.

11 MILITARY APPRECIATION DAY

The Hoag Classic is proud to announce the fourth annual Military Appreciation Day on Saturday, March 9 at Newport Beach Country Club.

On this day, all former, active and reserve military members and up to three of their guests will be honored with complimentary admission to the Hoag Classic and food and beverage vouchers to thank them for their service to our country.

The tournament also donates to local military families and charities. Donations include U.S. Navy Memorial Foundation, Marine Corps Scholarship Foundation and the Open Hearts for Purple Hearts Foundations. Hoag Charity Sports invites you to participate in our 2019 Military Appreciation Day program to help honor our military heroes while being recognized as a philanthropic community partner.

SPONSORSHIP OPPORTUNITIES FOUR STAR PRESENTING SPONSOR– $60,000 • Presenting sponsor of Military Appreciation Day (name in Official Title) • Recognition as Presenting sponsor in all marketing materials and articles related to Military Appreciation Day • Recognition as Presenting sponsor in various communications prior to and during the tournament, including print, online, television and radio • Corporate logo on the Military Appreciation Day spread in the Pairing Guide • Corporate logo on tournament website and all Military Appreciation Day signage • Ten invitations to Saturday Morning VIP Reception SATURDAY, MARCH 9, 2019 - NEWPORT BEACH COUNTRY CLUB THREE STAR – $30,000

• Recognition as a “Three Star” sponsor in various marketing materials and articles related to Military Appreciation Day SCHEDULE OF EVENTS • Naming rights of signature Military Appreciation Day program 8:00 am Gates open • Corporate logo on tournament website and Military Appreciation Day signage 9:30 am Opening Ceremony at the Champions Club (prior to play) • Eight invitations to Saturday Morning VIP Reception 10:30 am VIP Reception (private brunch featuring TWO STAR – $8,000 Military Day honorees and Sponsors) NBCC Clubhouse 5:00 pm Salute to Service live music at the Champions Club featuring John Daly • Recognition as a “Two Star” sponsor in various marketing materials, on the tournament and “Jocko” website and Military Appreciation Day signage • Four invitations to Saturday Morning VIP Reception

ONE STAR – $1,500 • Recognition as a “One Star” sponsor on the tournament website and Military Day signage • Two Invitations to the Saturday Morning VIP Reception 12 INFORMATION

FOR MORE INFORMATION, PLEASE CONTACT:

Brad Riesenberg – Sponsorship Development Manager [email protected] O: (949) 660-1001 C: (630) 995-5780

Jeff Purser – Executive Director [email protected] O: (949) 660-1001 C: (949) 903-1583

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