HOAG CLASSIC PRESENTING PARTNERS

MARCH 2–8, 2020 NEWPORT BEACH COUNTRY CLUB NEWPORT BEACH, CA WELCOME TO THE – PGA TOUR IN ORANGE COUNTY MARCH 2–8, 2020 – NEWPORT BEACH COUNTRY CLUB

For one week each year, the international spotlight shines brightly on Newport Beach and Orange County. Massive galleries file into Newport Beach Country Club to lend a level of excitement that has established the Hoag Classic as the finest stop on the PGA TOUR Champions.

The inaugural Hoag Classic was a tremendous success and Hoag is proud to be the title sponsor as well as direct beneficiary. The partnership with Hoag provides an unparalleled opportunity to give back to the health and vitality of our community in southern California.

Each year, the tournament raises over $1 million for Hoag and other local charities, totaling more than $20 million in its history – making it the most philanthropic event on the PGA TOUR Champions schedule. Additionally, it attracts a field of professional players that rivals any major championship in golf, creating compelling competition for our fans. On March 2-8, 2020, the tournament will deliver world class entertainment and infuse millions of dollars into our economy.

Equally important to our success for charity and community is our track record with our sponsors. The Hoag Classic positions your corporate brand in front of thousands of executives and affluent decision makers, allows you to network with fellow sponsors and entertain customers and clients in a first-class and memorable hospitality environment while enjoying championship golf at the highest level. We strive to ensure that sponsors are benefiting from their involvement, and that goal is paramount in our management process. So let us help you grow your business as we enhance our community.

On behalf of Hoag, we invite you to join our family of sponsors in support of Orange County’s largest annual sporting event.

2 TOURNAMENT EVENTS & FACTS

MARCH 2–8, 2020

Monday, March 2nd Monday Pro-Am, presented by ActivePDF

Tuesday, March 3rd Breakfast with a Champion, presented by Allergan

Hoag Charity Sports Pro-Am Party

Wednesday, March 4th Legends Pro-Am, presented by Konica Minolta

Thursday, March 5th Legends Pro-Am, presented by Konica Minolta

Friday, March 6th Hoag Classic First Round featuring Corporate Day, presented by City National Bank

Saturday, March 7th Hoag Classic Second Round featuring Military Appreciation Day, presented by CoreLogic

Sunday, March 8th Hoag Classic Final Round featuring Student Day, presented by Kingston Technology

SITE: Newport Beach Country Club – Newport Beach, CA PURSE: $1.8 Million with a first place prize of $270,000 TV: 7 hours of national coverage on The , Friday – Sunday. The exposure from the Hoag Classic telecast reaches over 78 million households domestically on The Golf Channel and over 330 million households in 190 countries internationally. PGA TOUR CHAMPIONS STARS: 78 legendary golfers from the PGA TOUR compete in the event, including defending champion , , , , Mark O’Meara, Rocco Mediate, Miguel Angel Jimenez and . Click here for the full list. ATTENDANCE: 75,000+ people attend each year SPONSORS: 250+ corporate partners support the event VOLUNTEERS: 800 people volunteer their time each year CHARITY: Renowned for its excellence, specialized health care services and exceptional physicians, nurses and staff, Hoag is admired as one of California’s leading health care organizations. In fact, Hoag is emerging as a leader of care nationally and a destination for those who seek a level of personalized care that is unsurpassed among Orange County’s health care providers. ECONOMIC IMPACT: An independent study by Economics Research Associates of Los Angeles determined the economic impact of the tournament on Newport Beach and surrounding communities of Orange County to be almost $30 million. MEDIA: Through earned media and advertising, the Hoag Classic secures more than 10,000 placements spanning across broadcast, radio, print and online, culminating in nearly 40,000,0000 impressions- all totaling over $5,000,000 in Media Value. 3 AUDIENCE SNAPSHOT

The PGA TOUR Champions and Hoag Classic audience are a dream crowd. The galleries are comprised of affluent and educated individuals who represent the perfect demographic. They are company leaders, owners and decision makers who embody the spending habits for Orange County.

PGA TOUR Champions HOAG CLASSIC GOLF FANS AND REACHS IDEAL AUDIENCE* CORPORATE AUDIENCE

U.S. AGE GROUPS MRI PROFILE OF GOLF AVERAG E 0-11 1% TELEVISION VIEWERS VS. INDEX* 12-17 4%

Own Any Stock 208 18-34 11%

Own Money Market Fund 251 35-44 19%

Own Mutual Funds (Bonds) 182 45-54 29% 55-64 24% Own Mutual Funds (Stocks) 180 64 and up 12% Own Annuities 223 HOUSEHOLD INCOME Own Retirement Real Estate 270 under $50,000 9%

Own an IRA Retirement Savings Plan 231 $50,000 - 75,999 28%

$75,000 - 125,000 24% Used Stock Rating Service 177 $125,000 - 199,999 22% Sought Financial Planning 188 Counsel $200,00 and higher 17%

Have a Money Market Account 224 MARITAL STATUS Married 69% Have a Personal Line of Credit 220 Single 31% Have a Home Equity Line of 241 Credit EDUCATION

Have Travel Insurance 239 College 62% Post-Graduate 38% Have 4+ Life Insurance Policies 372 GENDER Have Homeowners or Personal 260 Property Insurance of $300K Male 58%

Female 42% Life Insurance Policy $500K+ 193 Based on an on-site survey at the 2013 Hoag 4 *Source: MRI *Index = 100 Classic CORPORATE SPONSORSHIPS

From playing with a PGA TOUR professional in one of the Hoag Classic’s exclusive pro-ams to hospitality in a private skybox to branding on-course, the tournament offers numerous opportunities for your company. Packages are customized on a company by company basis to ensure that each sponsors’ business needs and objectives are met.

SPONSORSHIP LEVELS

PRESENTING PARTNER ($1,000,000) One of only Three exclusive partners who are ubiquitous in the branding and presentation of the Hoag Classic, including media and national television. Unique marketing and licensing programs, paired with client entertainment that includes memorable pro-ams and hospitality, produce a well rounded and impactful sports marketing and charitable platform for our presenting partners.

GOLD (above $150,000) Category “ownership’ may be available to Gold Sponsors, as well as a signature marketing event, premium hospitality and up to two full Legends pro-am teams. Packages are customized for each Gold Sponsor to allow for a creative and unique experience that meets its needs.

SILVER, BRONZE AND COMMUNITY LEVEL SPONSORSHIPS INCLUDE ELEMENTS FROM THE FOLLOWING PAGES AND CAN BE CUSTOMIZED TO FIT YOUR BUDGET AND BUSINESS NEEDS.

SILVER (above $75,000 - $149,999)

BRONZE (above $30,000 - $74,999)

COMMUNITY (below $30,000)

5 SKYBOXES

Skyboxes provide an unmatched opportunity to deliver the ultimate golf experience to your guests at the Hoag Classic. Options include the par-three signature 17th hole surrounded by water or the par-five 18th hole with a birds- eye view as the champion is crowned. These luxury boxes offer unique first- class entertainment for your valued customers and partners. Skyboxes feature tiered spectator seating with hospitality space in the back. Additional service amenities include: food and beverage service with full bar, heating and air conditioning, cable television, Wi-Fi and security. A front advertising sign with corporate logo and small hospitality entrance sign with company name will be provided.

Tented Hospitality Space

Tiered PRIVATE 42 GUEST 52 GUEST 62 GUEST Spectator SKYBOXES PACKAGE PACKAGE PACKAGE Seating

9M x 4M 9M x 5M 9M x 6M Size (Approx. 30’ x 13’) (Approx. 30’ x 16.5’) (Approx. 30’ x 20’)

Tickets per day, Friday – 40 50 60 Sunday

Host Badges 2 2 2

PACKAGE COST $42,000 $51,500 $61,000 6 CABANAS

The cabanas provide one of the best viewing experiences on the entire golf course in a fun and exciting setting right next to the 17th tee. The cabanas feature interior seating, an exterior viewing deck, food and beverage service with a full bar, cable television, Wi-Fi and a small hospitality entrance sign with company name is also included.

17th Tee Private Cabanas

PRIVATE 12 GUEST 18 GUEST 24 GUEST CABANAS PACKAGE PACKAGE PACKAGE

10’x10’ tent with 10’ x 15’ tent with 10’ x 20’ with Size outside deck outside deck outside deck

Tickets per day, 12 18 24 Friday – Sunday

PACKAGE COST $12,500 $17,000 $22,000

7 PARTNERS CLUB

The Trophy Club is a perfect option for sponsors who want to experience the amenities of a Hoag Classic hospitality venue on a smaller scale. Enjoy a festive atmosphere where you can entertain guests and network with other sponsors. The skybox provides unparalleled viewing of the PGA TOUR Champions action throughout the day on the signature par-three 17th hole at Newport Beach Country Club. The Trophy Club includes food and beverage service including full bar, heating and air conditioning, cable television, Wi-Fi and security.

12 GUEST TROPHY CLUB 4 GUEST PACKAGE 8 GUEST PACKAGE PACKAGE

Tickets per day, 4 8 12 Friday – Sunday

PACKAGE COST $3,750 $7,250 $10,750

8 Trophy Club Package Competitors Total Cost MONDAY PRO-AM, Tickets presented by ActivePDF Six (6) Tickets Premier Four (4) Playing on your day of $12,500 Package Competitors choice, Fri-Sun. Offers our sponsors the first opportunity to get “inside the ropes” on the Newport Beach Country Club championship course. Each Four (4) Tickets amateur foursome is paired with a PGA TOUR Champions Standard Four (4) Playing on your day of $10,000 professional in this one day competition. In addition to the golf, Package Competitors lunch, on course food and beverage service and the awards party, choice, Fri-Sun. the event provides for an unmatched experience that your customers will not forget. Each player in the Monday Pro-Am will receive One (1) commemorative “tee gift” package, One (1) pro-am player credential and One (1) VIP guest credential for all access hospitality on Monday, and one (1) clubhouse parking pass on Monday

9 LEGENDS PRO-AM, presented by Konica Minolta

The PGA TOUR Champions Pro-Ams offer one of the best golf and entertainment experiences in the world. None is better than the Hoag Classic Legends Pro-Am, with two days of golf on Wednesday and Thursday. The Hoag Classic always delivers one of the finest fields on the PGA TOUR Champions, which means our star-studded Pro-Ams are a golfer’s dream. Each professional in the field will compete with a sponsored foursome offering golfers of all levels a chance to play with the legends of the game creating one of the most memorable experiences of their life. Your guests will be calling you to thank you…guaranteed! Each player will receive a commemorative “tee gift” package, two (2) invitations to the Tuesday evening Pro-Am party, one (1) Pro-Am player credential and one (1) VIP guest credential, and one (1) clubhouse parking pass.

Legends Pro Am Trophy Club Competitors Total Cost Options Tickets Four (4) Playing Two Day Competitors on Eight (8) Tickets Premier Team both on your day of $35,000 Package Wednesday and choice, Fri-Sun. Thursday Four (4) Playing Competitors on Four (4) Tickets One Day Team either on your day of Package $19,000 Wednesday or choice, Fri-Sun. Thursday

10 BRANDING AND PROMOTION

The Hoag Classic’s branding and on-site activation opportunities afford our sponsors the opportunity to reach an enviable audience. With over 75,000 golf enthusiasts and sports fans attending the tournament, our sponsors have the chance to create a lasting relationship through our unique programs. OPPORTUNITIES INCLUDE: PAIRING GUIDE ADVERTISEMENT The tournament pairing guide contains each day’s professional player groupings and tee times. Printed each day Wednesday through Sunday, the pairing guides are an indispensable part of the tournament for golf fans who want to follow the action. Free to the public and with over 75,000 distributed, the corporate ads are a captive and effective communication to reach the ideal demographic audience. Package Cost: $11,500 (ticket package also included)

EXPO BOOTHS Expo Booths are strategically located at the main entrance of the Hoag Classic and are the perfect opportunity to showcase your business and reach 75,000 of Southern California’s affluent consumers who attend the tournament. Each spectator enters and exits the tournament via our display area, putting you at the center stage before thousands of potential customers. Capture leads, activate promotions and offer special giveaways. Package Cost: $7,500 (10’ x 10’ booth –ticket package also included)

SPECIAL EVENT SPONSORSHIP OPPORTUNITES Student Day, Womanology, Volunteer Sponsorships, Event Naming Rights and other opportunities are available. Contact the tournament office to customize a package that meets your objectives.

11 BREAKFAST WITH A CHAMPION, presented by Allergan

The highly anticipated Breakfast with a Champion returns to the Hoag Classic on Tuesday, March 3. Previously held at the Balboa Bay Resort, Breakfast with a Champion will be hosted in the Newport Beach Country Club Ballroom.

Breakfast with a Champion provides an unparalleled opportunity to get to know one of your favorite golf legends like never before. The morning will include a delightful breakfast while enjoying a live Q&A with the event’s Guest of Honor.

Past Guest of Honors include Darren Clarke, Lanny Wadkins, John Daly, Mark O’Meara, , , , , and Chi Chi Rodriguez.

Stay tuned for the announcement of the 2020 Breakfast with a Champion Guest of Honor.

RESERVED PRIVATE TABLE – $2,000 • One private table (10 seats) at the event. • 10 good any one day tickets to the tournament.

12 MILITARY APPRECIATION DAY, Presented by CoreLogic

The Hoag Classic is proud to announce the fourth annual Military Appreciation Day on Saturday, March 7 at Newport Beach Country Club.

On this day, all former, active and reserve military members and up to three of their guests will be honored with complimentary admission to the Hoag Classic and food and beverage vouchers to thank them for their service to our country.

The morning will kick off with a patriotic opening ceremony, followed by a private VIP Reception. The exclusive reception will feature a panel of high-ranking military officials, charity presentations and honoree recognition.

The tournament also donates to local military families and charities. Donations include U.S. Navy Memorial Foundation, Marine Corps Scholarship Foundation and the Open Hearts for Purple Hearts Foundations. Hoag Charity Sports invites you to participate in our 2020 Military Appreciation Day program to help honor our military heroes while being recognized as a philanthropic community partner.

SPONSORSHIP OPPORTUNITIES

THREE STAR – $35,000 • Recognition as a “Three Star” sponsor in various marketing materials and articles related to Military Appreciation Day • Naming rights of signature Military Appreciation Day program • Corporate logo on tournament website and Military Appreciation Day signage • Eight invitations to VIP Reception at table seated with a military dignitary TWO STAR – $7,500 SCHEDULE OF EVENTS • Recognition as a “Two Star” sponsor in various marketing materials, on the tournament website and Military Appreciation Day signage • Four invitations to Saturday Morning VIP Reception 8:00 am Gates open ONE STAR – $1,500 • Recognition as a “One Star” sponsor on the tournament website and Military 9:00 am Opening Ceremony (First Tee)- Open to Public Appreciation Day signage 10:30am VIP Reception (NBCC Clubhouse)- Exclusive to • Two Invitations to the Saturday Morning VIP Reception VIP Honorees and Military Day Sponsors

13 FOR MORE INFORMATION

FOR MORE INFORMATION, PLEASE CONTACT:

Jeff Purser – Executive Director [email protected] O: 949.660.1001 C: 949.903.1583

Brad Riesenberg – Sponsorship Sales Manager [email protected] O: 949.660.1001 C: 630.995.5780

PRESENTING PARTNERS

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