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Tournament Events & Facts HOAG CLASSIC PRESENTING PARTNERS MARCH 2–8, 2020 NEWPORT BEACH COUNTRY CLUB NEWPORT BEACH, CA WELCOME TO THE HOAG CLASSIC – PGA TOUR GOLF IN ORANGE COUNTY MARCH 2–8, 2020 – NEWPORT BEACH COUNTRY CLUB For one week each year, the international spotlight shines brightly on Newport Beach and Orange County. Massive galleries file into Newport Beach Country Club to lend a level of excitement that has established the Hoag Classic as the finest stop on the PGA TOUR Champions. The inaugural Hoag Classic was a tremendous success and Hoag is proud to be the title sponsor as well as direct beneficiary. The partnership with Hoag provides an unparalleled opportunity to give back to the health and vitality of our community in southern California. Each year, the tournament raises over $1 million for Hoag and other local charities, totaling more than $20 million in its history – making it the most philanthropic event on the PGA TOUR Champions schedule. Additionally, it attracts a field of professional players that rivals any major championship in golf, creating compelling competition for our fans. On March 2-8, 2020, the tournament will deliver world class entertainment and infuse millions of dollars into our economy. Equally important to our success for charity and community is our track record with our sponsors. The Hoag Classic positions your corporate brand in front of thousands of executives and affluent decision makers, allows you to network with fellow sponsors and entertain customers and clients in a first-class and memorable hospitality environment while enjoying championship golf at the highest level. We strive to ensure that sponsors are benefiting from their involvement, and that goal is paramount in our management process. So let us help you grow your business as we enhance our community. On behalf of Hoag, we invite you to join our family of sponsors in support of Orange County’s largest annual sporting event. 2 TOURNAMENT EVENTS & FACTS MARCH 2–8, 2020 Monday, March 2nd Monday Pro-Am, presented by ActivePDF Tuesday, March 3rd Breakfast with a Champion, presented by Allergan Hoag Charity Sports Pro-Am Party Wednesday, March 4th Legends Pro-Am, presented by Konica Minolta Thursday, March 5th Legends Pro-Am, presented by Konica Minolta Friday, March 6th Hoag Classic First Round featuring Corporate Day, presented by City National Bank Saturday, March 7th Hoag Classic Second Round featuring Military Appreciation Day, presented by CoreLogic Sunday, March 8th Hoag Classic Final Round featuring Student Day, presented by Kingston Technology SITE: Newport Beach Country Club – Newport Beach, CA PURSE: $1.8 Million with a first place prize of $270,000 TV: 7 hours of national coverage on The Golf Channel, Friday – Sunday. The exposure from the Hoag Classic telecast reaches over 78 million households domestically on The Golf Channel and over 330 million households in 190 countries internationally. PGA TOUR CHAMPIONS STARS: 78 legendary golfers from the PGA TOUR compete in the event, including defending champion Kirk Triplett, Fred Couples, John Daly, Bernhard Langer, Mark O’Meara, Rocco Mediate, Miguel Angel Jimenez and Jay Haas . Click here for the full list. ATTENDANCE: 75,000+ people attend each year SPONSORS: 250+ corporate partners support the event VOLUNTEERS: 800 people volunteer their time each year CHARITY: Renowned for its excellence, specialized health care services and exceptional physicians, nurses and staff, Hoag is admired as one of California’s leading health care organizations. In fact, Hoag is emerging as a leader of care nationally and a destination for those who seek a level of personalized care that is unsurpassed among Orange County’s health care providers. ECONOMIC IMPACT: An independent study by Economics Research Associates of Los Angeles determined the economic impact of the tournament on Newport Beach and surrounding communities of Orange County to be almost $30 million. MEDIA: Through earned media and advertising, the Hoag Classic secures more than 10,000 placements spanning across broadcast, radio, print and online, culminating in nearly 40,000,0000 impressions- all totaling over $5,000,000 in Media Value. 3 AUDIENCE SNAPSHOT The PGA TOUR Champions and Hoag Classic audience are a dream crowd. The galleries are comprised of affluent and educated individuals who represent the perfect demographic. They are company leaders, owners and decision makers who embody the spending habits for Orange County. PGA TOUR Champions HOAG CLASSIC GOLF FANS AND REACHS IDEAL AUDIENCE* CORPORATE AUDIENCE U.S. AGE GROUPS MRI PROFILE OF GOLF AVERAG E 0-11 1% TELEVISION VIEWERS VS. INDEX* 12-17 4% Own Any Stock 208 18-34 11% Own Money Market Fund 251 35-44 19% Own Mutual Funds (Bonds) 182 45-54 29% 55-64 24% Own Mutual Funds (Stocks) 180 64 and up 12% Own Annuities 223 HOUSEHOLD INCOME Own Retirement Real Estate 270 under $50,000 9% Own an IRA Retirement Savings Plan 231 $50,000 - 75,999 28% $75,000 - 125,000 24% Used Stock Rating Service 177 $125,000 - 199,999 22% Sought Financial Planning 188 Counsel $200,00 and higher 17% Have a Money Market Account 224 MARITAL STATUS Married 69% Have a Personal Line of Credit 220 Single 31% Have a Home Equity Line of 241 Credit EDUCATION Have Travel Insurance 239 College 62% Post-Graduate 38% Have 4+ Life Insurance Policies 372 GENDER Have Homeowners or Personal 260 Property Insurance of $300K Male 58% Female 42% Life Insurance Policy $500K+ 193 Based on an on-site survey at the 2013 Hoag 4 *Source: MRI *Index = 100 Classic CORPORATE SPONSORSHIPS From playing with a PGA TOUR professional in one of the Hoag Classic’s exclusive pro-ams to hospitality in a private skybox to branding on-course, the tournament offers numerous opportunities for your company. Packages are customized on a company by company basis to ensure that each sponsors’ business needs and objectives are met. SPONSORSHIP LEVELS PRESENTING PARTNER ($1,000,000) One of only Three exclusive partners who are ubiquitous in the branding and presentation of the Hoag Classic, including media and national television. Unique marketing and licensing programs, paired with client entertainment that includes memorable pro-ams and hospitality, produce a well rounded and impactful sports marketing and charitable platform for our presenting partners. GOLD (above $150,000) Category “ownership’ may be available to Gold Sponsors, as well as a signature marketing event, premium hospitality and up to two full Legends pro-am teams. Packages are customized for each Gold Sponsor to allow for a creative and unique experience that meets its needs. SILVER, BRONZE AND COMMUNITY LEVEL SPONSORSHIPS INCLUDE ELEMENTS FROM THE FOLLOWING PAGES AND CAN BE CUSTOMIZED TO FIT YOUR BUDGET AND BUSINESS NEEDS. SILVER (above $75,000 - $149,999) BRONZE (above $30,000 - $74,999) COMMUNITY (below $30,000) 5 SKYBOXES Skyboxes provide an unmatched opportunity to deliver the ultimate golf experience to your guests at the Hoag Classic. Options include the par-three signature 17th hole surrounded by water or the par-five 18th hole with a birds- eye view as the champion is crowned. These luxury boxes offer unique first- class entertainment for your valued customers and partners. Skyboxes feature tiered spectator seating with hospitality space in the back. Additional service amenities include: food and beverage service with full bar, heating and air conditioning, cable television, Wi-Fi and security. A front advertising sign with corporate logo and small hospitality entrance sign with company name will be provided. Tented Hospitality Space Tiered PRIVATE 42 GUEST 52 GUEST 62 GUEST Spectator SKYBOXES PACKAGE PACKAGE PACKAGE Seating 9M x 4M 9M x 5M 9M x 6M Size (Approx. 30’ x 13’) (Approx. 30’ x 16.5’) (Approx. 30’ x 20’) Tickets per day, Friday – 40 50 60 Sunday Host Badges 2 2 2 PACKAGE COST $42,000 $51,500 $61,000 6 CABANAS The cabanas provide one of the best viewing experiences on the entire golf course in a fun and exciting setting right next to the 17th tee. The cabanas feature interior seating, an exterior viewing deck, food and beverage service with a full bar, cable television, Wi-Fi and a small hospitality entrance sign with company name is also included. 17th Tee Private Cabanas PRIVATE 12 GUEST 18 GUEST 24 GUEST CABANAS PACKAGE PACKAGE PACKAGE 10’x10’ tent with 10’ x 15’ tent with 10’ x 20’ with Size outside deck outside deck outside deck Tickets per day, 12 18 24 Friday – Sunday PACKAGE COST $12,500 $17,000 $22,000 7 PARTNERS CLUB The Trophy Club is a perfect option for sponsors who want to experience the amenities of a Hoag Classic hospitality venue on a smaller scale. Enjoy a festive atmosphere where you can entertain guests and network with other sponsors. The skybox provides unparalleled viewing of the PGA TOUR Champions action throughout the day on the signature par-three 17th hole at Newport Beach Country Club. The Trophy Club includes food and beverage service including full bar, heating and air conditioning, cable television, Wi-Fi and security. 12 GUEST TROPHY CLUB 4 GUEST PACKAGE 8 GUEST PACKAGE PACKAGE Tickets per day, 4 8 12 Friday – Sunday PACKAGE COST $3,750 $7,250 $10,750 8 Trophy Club Package Competitors Total Cost MONDAY PRO-AM, Tickets presented by ActivePDF Six (6) Tickets Premier Four (4) Playing on your day of $12,500 Package Competitors choice, Fri-Sun. Offers our sponsors the first opportunity to get “inside the ropes” on the Newport Beach Country Club championship course. Each Four (4) Tickets amateur foursome is paired with a PGA TOUR Champions Standard Four (4) Playing on your day of $10,000 professional in this one day competition. In addition to the golf, Package Competitors lunch, on course food and beverage service and the awards party, choice, Fri-Sun.
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