HOAG CLASSIC

MARCH 4 - 10, 2019 NEWPORT BEACH COUNTRY CLUB NEWPORT BEACH, CA WELCOME TO THE HOAG CLASSIC – A NEW ERA OF PGA TOUR GOLF IN ORANGE COUNTY MARCH 4 - 10, 2019 – NEWPORT BEACH COUNTRY CLUB

For one week each year, the international spotlight shines brightly on Newport Beach and Orange County. Massive galleries file into Newport Beach Country Club to lend a level of excitement that has established the Hoag Classic as the finest stop on the PGA TOUR Champions.

After an illustrious 20-year partnership with Toshiba, this event is entering a new era with Hoag Hospital assuming title sponsorship ownership and becoming the Hoag Classic. The partnership with Hoag provides an unparalleled opportunity to give back to the health and vitality of our community in southern California.

Each year, the tournament raises over $1 million for Hoag and other local charities, totaling more than $20 million in its history – making it the most philanthropic event on the PGA TOUR Champions schedule. Additionally, it attracts a field of professional players that rivals any major championship in golf, creating compelling competition for our fans. On March 4 – 10, 2019, the tournament will deliver world class entertainment and infuse millions of dollars into our economy.

Equally important to our success for charity and community is our track record with our sponsors. The Hoag Classic positions your corporate brand in front of thousands of executives and affluent decision makers, allows you to network with fellow sponsors and entertain customers and clients in a first-class and memorable hospitality environment while enjoying championship golf at the highest level. We strive to ensure that sponsors are benefiting from their involvement, and that goal is paramount in our management process. So let us help you grow your business as we enhance our community.

On behalf of Hoag Hospital, we invite you to join our family of sponsors in support of Orange County’s largest annual sporting event. 2 TOURNAMENT EVENTS & FACTS

Dates: March 4 – 9, 2019 Monday, March 4th Womanology Monday Pro-Am presented by ActivePDF Tuesday, March 5th Breakfast with a Champion Hoag Charity Sports Sponsor Gala

Wednesday, March 6th Legends Pro-Am presented by Konica Minolta Thursday, March 7th Legends Pro-Am presented by Konica Minolta Friday, March 8th Hoag Classic First Round Saturday, March 9th Hoag Classic Second Round Military Appreciation Day Sunday, March 10th Hoag Classic Final Round Student Day presented by Kingston Technology Site: Newport Beach Country Club – Newport Beach, CA Purse: $1.8 Million with a first place prize of $270,000 TV: 7 hours of national coverage on The Golf Channel, Friday – Sunday. The exposure from the Hoag Classic telecast reaches over 78 million households domestically on The Golf Channel and over 330 million households in 190 countries internationally. PGA TOUR Champions Stars: 78 legendary golfers from the PGA TOUR compete in the event, including Fred Couples, John Daly, Bernhard Langer, Mark O’Meara, Tom Watson, Miguel Angel Jimenez and Vijay Singh. Click here for the full list. Attendance: 75,000+ people attend each year Sponsors: 200+ corporate partners support the event Volunteers: 800 people volunteer their time each year 2018 Champion Charity: Renowned for its excellence, specialized health care services and exceptional physicians, nurses and staff, Hoag is admired as one of California’s Vijay Singh leading health care organizations. In fact, Hoag is emerging as a leader of care nationally and a destination for those who seek a level of personalized care that is unsurpassed among Orange County’s health care providers. Economic Impact: An independent study by Economics Research Associates of Los Angeles determined the economic impact of the tournament on Newport Beach and surrounding communities of Orange County to be almost $30 million. Media: Through earned media and advertising, the Hoag Classic secures more than 10,000 placements spanning across broadcast, radio, print and online, culminating in 3 nearly 40,000,0000 impressions – totaling over $5,000,000 in Media Value. PGA TOUR Champions Hoag Classic Golf Fans and REACHS IDEAL AUDIENCE* Corporate Audience

AGE GROUPS MRI PROFILE OF GOLF U.S. AVERAGE TELEVISION VIEWERS VS. INDEX* 0-11 1% 12-17 4% Own Any Stock 208 18-34 11% Own Money Market Fund 251 35-44 19%

Own Mutual Funds (Bonds) 182 45-54 29% 55-64 24% Own Mutual Funds (Stocks) 180 64 and up 12% Own Annuities 223 HOUSEHOLD INCOME Own Retirement Real Estate 270 under $50,000 9% $50,000 - 75,999 28% Own an IRA Retirement Savings Plan 231 $75,000 - 125,000 24% AUDIENCE Used Stock Rating Service 177 $125,000 - 199,999 22% $200,00 and higher 17% Sought Financial Planning Counsel 188 SNAPSHOT MARITAL STATUS Have a Money Market Account 224 Married 69% The PGA TOUR Champions and Hoag Single 31% Classic audience are a dream crowd. Have a Personal Line of Credit 220 EDUCATION The galleries are comprised of affluent and Have a Home Equity Line of Credit 241 College 62% educated individuals who represent the Post-Graduate 38% Have Travel Insurance 239 perfect demographic. They are company GENDER leaders, owners and decision makers Have 4+ Life Insurance Policies 372 who embody the spending habits for Male 58% Orange County. Have Homeowners or Personal Female 42% 260 Property Insurance of $300K Based on an on-site survey at the 2013 Hoag Classic Life Insurance Policy $500K+ 193

*Source: MRI *Index = 100 4 CORPORATE SPONSORSHIPS

From playing with a PGA TOUR professional in one of the Hoag Classic’s exclusive pro-ams to hospitality in a private skybox to branding on-course, the tournament offers numerous opportunities for your company. Packages are customized on a company by company basis to ensure that each sponsors’ business needs and objectives are met. Additionally, your total spending places you in a level of sponsorship with the Hoag Classic and each level comes with unique benefits.

SPONSORSHIP LEVELS

• PRESENTING PARTNER ($1,000,000)

• GOLD (above $150,000)

• SILVER (above $75,000)

• BRONZE (above $30,000)

• COMMUNITY (below $30,000)

5 HOSPITALITY

The Hoag Classic is pleased to offer a variety of unique hospitality experiences at various levels and SKYBOXES price points to fit any need. These include private Skyboxes, Villas, Cabanas or shared hospitality venues. With VIP seating featuring views of golf on the signature closing holes, and full service amenities, these luxury boxes offer unique first-class entertainment for your valued customers and partners. All venues include food and beverage service, including buffet lunch, desserts, hors d’oeuvres and full bar, heating and air conditioning, cable television, Wi-Fi and security.

PRIVATE SKYBOX PRIVATE VILLA th Skyboxes provide an unmatched opportunity to deliver Villas are the largest hospitality venues at the tournament and 18 Green Skyboxes the ultimate golf experience to your guests at the provide a private experience for you and your guests. They Hoag Classic. Options include the par-three signature include an outdoor deck for spectating as well as an indoor 17th hole surrounded by water or the par-five finishing heated and air-conditioned area. Villas offer panoramic views hole with a birds-eye view as the champion is of two different holes, so you can catch the action throughout crowned. Skyboxes feature tiered seating with a the day. They also give you the opportunity to plan pre and hospitality area in the back. A front advertising sign post golf functions such as a breakfast, dinner or meeting. A th with corporate logo and small hospitality entrance sign front advertising sign with corporate logo and small hospitality 17 Green Skyboxes with company name are also included. entrance sign with company name are also included.

VILLAS PRIVATE 46 GUEST 58 GUEST 70 GUEST PRIVATE 50 GUEST 75 GUEST 100 GUEST SKYBOXES PACKAGE PACKAGE PACKAGE VILLAS PACKAGE PACKAGE PACKAGE

9M x 4M 9M x 5M 9M x 6M 6M x 7M 6M x 8M 6M x 9M Size (Approx. 30’ (Approx. (Approx. tent tent tent x 13’) 30’ x 16.5’) 30’ x 20’) (Approx. 20’ (Approx. 20’ (Approx. 20’ x 23’) with x 26’) with x 30’) with Size Tickets per outdoor outdoor outdoor day, Friday 46 58 70 viewing viewing viewing – Sunday decks decks decks

Parking th Passes per 18 Hole Villas 4 5 6 Tickets day, Friday per day, 50 75 100 – Sunday Friday – Sunday PACKAGE $41,750 $51,500 $61,000 COST Parking Passes Per day, 5 6 8 Friday - Sunday 18th Hole Villas PACKAGE $45,000 $65,000 $85,000 COST 6 HOSPITALITY

PRIVATE CABANA CABANAS Enjoy views of the signature 17th hole from your private cabana. The open air cabanas feature interior lounge chairs and exterior seating. Cabanas come fully equipped with cable television, Wi-Fi and food and beverage service. A small hospitality entrance sign with company name is also included.

PRIVATE CABANAS 14 GUEST PACKAGE 17 GUEST PACKAGE 22 GUEST PACKAGE View of the 17th Green from Cabanas 10’ x 12’ tent with 10’ x 15’ tent with 10’ x 20’ with Size outside deck outside deck outside deck

Tickets per day, 14 17 22 Friday – Sunday

Parking Passes per day, 2 3 4 Friday - Sunday

Cabanas on the 17th tee PACKAGE COST $13,500 $16,000 $20,500

TROPHY CLUB SKYBOX TROPHY CLUB SKYBOX The Trophy Club is a perfect option for sponsors who want to experience the amenities of a Hoag Classic hospitality venue on a smaller scale. Enjoy a festive atmosphere where you can entertain guests and network with other sponsors. The skybox provides unparalleled viewing of the PGA TOUR Champions action throughout the day on the signature par-three 17th hole at Newport Beach Country Club. The Trophy Club includes food and beverage service, including buffet lunch, desserts, hors d’oeuvres and full bar, heating and air conditioning, cable television, Wi-Fi and security.

17th Green with Trophy Club on the far left TROPHY CLUB 4 GUEST PACKAGE 8 GUEST PACKAGE 12 GUEST PACKAGE

Tickets per day, 4 8 12 Friday – Sunday

PACKAGE COST $3,600 $7,000 $10,250

View of the 17th Green from inside the Trophy Club 7 MONDAY PRO-AM PRESENTED BY ACTIVEPDF

The Monday Pro-Am presented by ActivePDF offers our sponsors the first opportunity to get “inside the ropes” on the Newport Beach Country Club championship course. Each amateur foursome is paired with a PGA TOUR Champions professional in this one day competition. In addition to the golf, lunch, on course food and beverage service and the awards party, the event provides for an unmatched experience that your customers will not forget.

Each player in the Monday Pro-Am will receive One (1) commemorative “tee gift” package, One (1) pro-am pro-am player credential and One (1) VIP guest credential for all access hospitality on Monday, and one (1)

Package Competitors Hospitality Tickets Total Cost

Premier Package Four (4) Playing Six (6) Tickets per day $12,500 Competitors Fri-Sun to the 17th Green Trophy Club

Standard Package Four (4) Playing Four (4) Tickets per day $10,000 Competitors Fri-Sun to the 17th Green Trophy Club

8 LEGENDS PRO-AM PRESENTED BY KONICA MINOLTA

Competing inside the ropes and alongside the legends of the PGA TOUR is the most unique golf and entertainment experience in the world. None is better than the Hoag Classic Legends Pro-Am presented by Konica Minolta, with two days of golf on Wednesday and Thursday. Each professional in the field will compete with a foursome of sponsors and their guests to provide a memorable experience that will yield lasting benefits. The Hoag Classic always delivers one of the finest fields on the PGA TOUR Champions, which means our star-studded Pro-Ams are a golfer’s dream. This incredible golf event offers golfers of all levels a chance to play with the legends of the game creating the ultimate “White Glove” experience offered at the Hoag Classic and promises your best customers to one of the most memorable experiences of their life, they will be calling you to thank you…guaranteed!

Regardless of package purchased, each player will receive a commemorative “tee gift” package, two (2) invitations to the Tuesday evening Hoag Charity Sports Gala, one (1) Pro-Am player credential and one (1) VIP guest credential, and one (1) clubhouse parking pass

Legends Pro Am Options Competitors Hospitality Tickets Total Cost

Two (2) Day Premier Team Four (4) Playing Eight (8) tickets per day $39,500 or $33,500 Package Competitors on both Fri-Sun to the 17th green without hospitality tickets Wednesday and Thursday Trophy Club

One (1) Day Team Package Four (4) Playing Eight (8) tickets per day $24,500 or $18,500 Competitors on either Fri- Sun to the 17th green without hospitality tickets Wednesday or Thursday Trophy Club

Two Day two Player Two (2) Playing Four (4) tickets per day $23,500 or $18,500 Package Competitors on both Fri-Sun to the 17th green without hospitality tickets Wednesday and Thursday Trophy Club

*Single Player Pro-Am packages are also available, please see next slide for details 9 PLAYERS CLUB

The Hoag Classic Players Club offers our members the opportunity to join the tournament for unique events held throughout the year and contribute to Hoag and other local charities. These distinctive events give our members the exclusive opportunity to connect with the PGA TOUR Champions players who make the Hoag Classic Orange County’s premier event. Membership is for the 2019 tournament and follow up events throughout the calendar year, running January 1 - December 31, 2019.

MEMBERSHIP INCLUDES :

SUNDAY VIP GOLF – MARCH 3 VIP HOSPITALITY – MARCH 8–10 Players Club members have an exclusive opportunity for Enjoy first-class hospitality for you and a guest, Friday- two players to play Newport Beach Country Club the Sunday, during the championship rounds of the Hoag Sunday before tournament week begins. Experience Classic. A private hospitality venue on the 18th hole will championship golf in the same environment that the PGA feature complimentary food and beverage service all with TOUR Champions professionals will face with all of the unparalleled viewing of the PGA TOUR Champions action hospitality tents and bleachers set up. throughout the day as well as two clubhouse badges each day. BREAKFAST WITH A CHAMPION – MARCH 5 Players Club members will receive two invites to join us for HOAG CLASSIC HALL OF FAME DAY – FALL 2019 the Tuesday morning Breakfast with a Champion. The At this special event we welcome back and induct our breakfast will take place in the Newport Beach Country Club 2019 tournament champion into the Hoag Classic Hall of Ballroom and will feature a prominent PGA TOUR Legend. Fame. Enjoy golf at the tournament course, followed by the induction ceremony and dinner featuring a Q&A. This HOAG CHARITY SPORTS SPONSOR GALA – MARCH 5 unique off season event will promise to be a fun and Players Club members will receive two invites to join us this exciting day on and off the course. (Additional playing year for the Tuesday Evening Hoag Charity Gala . The Gala spot for a guest can be purchased for $600.) will take place at Newport Beach Country Club and will feature live music, signature chefs, “glow in the dark golf”, and a auction .

Package Benefits Total Cost

Players Club Plus All benefits listed above including hospitality $3,500 or $10,500 with tickets. Additionally, Players Club Plus Legends Pro-Am spot members will be offered the exclusive opportunity to add a Single Two-Day Legends Pro-Am playing spot Players Club All benefits listed above excluding weekend $2,500 hospitality tickets and the Breakfast with a Champion Invitations. This will include two (2) weekend Clubhouse Badges 10 BRANDING AND PROMOTION

The Hoag Classic’s branding and on-site activation opportunities afford our sponsors the opportunity to reach an enviable audience. With over 75,000 golf enthusiasts and sports fans attending the tournament, our sponsors have the chance to create a lasting relationship through our unique programs. OPPORTUNITIES INCLUDE:

PAIRING GUIDE ADVERTISEMENT The tournament pairing guide contains each day’s professional player groupings and tee times. Printed each day Wednesday through Sunday, the pairing guides are an indispensable part of the tournament for golf fans who want to follow the action. Free to the public and with over 75,000 distributed, the corporate ads are a captive and effective communication to reach the ideal demographic audience. Package Cost: $11,500 (ticket package also included)

EXPO BOOTHS Expo Booths are strategically located at the main entrance of the Hoag Classic and they are the perfect opportunity to showcase your business and reach 75,000 of Southern California’s affluent consumers who attend the tournament. Each spectator enters and exits the tournament via our display area, putting you at the center stage before thousands of potential customers. Capture leads, activate promotions and offer special giveaways. Package Cost: $7,500 (10’ x 10’ booth –ticket package also included)

ON-SITE SIGNAGE OPPORTUNITIES The Hoag Classic signage opportunities provide exceptional ways to prominently display your company to the 75,000 affluent spectators who attend the tournament. These opportunities include Fairway Signs, Bleacher Signs, Official Timepiece, Quiet Paddles and more. Contact the tournament office for more information.

ADDITIONAL BRANDING OPPORTUNITES Student Day, Womanology, Volunteer Sponsorships, Event Naming Rights and other opportunities are available. Contact the tournament office to customize a package that meets your objectives. 11 WOMANOLOGY

The Hoag Classic’s special event on women’s health & wellness is moving to Monday, March 4 in the Newport Beach Country Club Ballroom.

Womanology will feature an open panel discussion with well-known female leaders and physicians from Hoag discussing a variety of topics specific to women. Womanology will start with a morning brunch and meet and greet, followed by the informative and entertaining open panel discussion.

Last year’s event was a hit and attendees had wished it lasted longer! Attendees will have the opportunity to explore The Gallery featuring informational booths which will include all specialty therapies offered for women at Hoag, as well as other Hoag Services, co-presenters, and sponsors of the event.

SPONSORSHIP OPPORTUNITIES CO-PRESENTING SPONSORSHIP – $10,000 • One premier seating table (10 seats) at the event. o One guest speaker from the panel will sit at table. • Opportunity to have promotional space at the event with sign. • Opportunity to provide branded item for 300 swag/gift bags. • Recognition and ad in the Womanology event program. • Inclusion on Womanology signage on-site, including at tournament entrance and speaking stage. • Inclusion on invitations and all collateral associated with the event, as well as schedule of events in advertising, promotion and media relations. • Inclusion in articles written promoting Womanology in the following publications: o Daily Pilot o Los Angeles Times o Orange County Business Journal • Inclusion in email newsletters to sponsors, general fans and volunteers. • Recognized as a community level sponsor on the sponsor board on-site and tournament website. • Package Cost - $9,000

RESERVED PRIVATE TABLE – $2,000 • One private table (10 seats) at the event. • 10 good any one day tickets to the tournament.

12 BREAKFAST WITH A CHAMPION

The highly anticipated Breakfast with a Champion returns to the Hoag Classic on Tuesday, March 5. Previously held at the Balboa Bay Resort, Breakfast with a Champion will be hosted in the Newport Beach Country Club Ballroom.

Breakfast with a Champion provides an unparalleled opportunity to get to know one of your favorite golf legends like never before. The morning will include a delightful breakfast while enjoying a live Q&A with the event’s Guest of Honor.

Past Guest of Honors included Lanny Wadkins, John Daly, Mark O’Meara, Hale Irwin, Lee Trevino, Tom Watson, Gary Player, and Chi Chi Rodriguez.

Stay tuned for the announcement of the 2019 Breakfast with a Champion Guest of Honor.

SPONSORSHIP OPPORTUNITIES RESERVED PRIVATE TABLE – $2,000 • One private table (10 seats) at the event. • 10 good any one day tickets to the tournament.

13 MILITARY APPRECIATION DAY

The Hoag Classic is proud to announce the fourth annual Military Appreciation Day on Saturday, March 9 at Newport Beach Country Club.

On this day, all former, active and reserve military members and up to three of their guests will be honored with complimentary admission to the Hoag Classic and food and beverage vouchers to thank them for their service to our country.

The tournament also donates to local military families and charities. Donations include U.S. Navy Memorial Foundation, Marine Corps Scholarship Foundation and the Open Hearts for Purple Hearts Foundations. Hoag Charity Sports invites you to participate in our 2019 Military Appreciation Day program to help honor our military heroes while being recognized as a philanthropic community partner.

SPONSORSHIP OPPORTUNITIES FOUR STAR PRESENTING SPONSOR – $60,000 • Presenting sponsor of Military Appreciation Day (name in Official Title) • Recognition as Presenting sponsor in all marketing materials and articles related to Military Appreciation Day • Recognition as Presenting sponsor in various communications prior to and during the tournament, including print, online, television and radio • Corporate logo on the Military Appreciation Day spread in the Pairing Guide • Corporate logo on tournament website and all Military Appreciation Day signage • Ten invitations to Saturday Morning VIP Reception SATURDAY, MARCH 9, 2019 - NEWPORT BEACH COUNTRY CLUB THREE STAR – $30,000

• Recognition as a “Three Star” sponsor in various marketing materials and articles related to Military Appreciation Day SCHEDULE OF EVENTS • Naming rights of signature Military Appreciation Day program 8:00 am Gates open • Corporate logo on tournament website and Military Appreciation Day signage 9:30 am Opening Ceremony at the Victory Lounge • Eight invitations to Saturday Morning VIP Reception (prior to play) TWO STAR – $8,000 10:30 am VIP Reception in the NBCC Clubhouse • Recognition as a “Two Star” sponsor in various marketing materials, on the (private brunch featuring Military Day honorees and tournament website and Military Appreciation Day signage Sponsors) • Four invitations to Saturday Morning VIP Reception 5:00 pm Salute to Service live musical performance at the Victory Lounge featuring John Daly and Jocko Deal ONE STAR – $1,500 • Recognition as a “One Star” sponsor on the tournament website and Military Day signage 14 • Two Invitations to the Saturday Morning VIP Reception INFORMATION

FOR MORE INFORMATION, PLEASE CONTACT:

Brad Riesenberg – Sponsorship Development Manager [email protected] O: (949) 660-1001 C: (630) 995-5780

Jeff Purser – Executive Director [email protected] O: (949) 660-1001 C: (949) 903-1583

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