HOAG CLASSIC MARCH 4 - 10, 2019 NEWPORT BEACH COUNTRY CLUB NEWPORT BEACH, CA WELCOME TO THE HOAG CLASSIC – A NEW ERA OF PGA TOUR GOLF IN ORANGE COUNTY MARCH 4 - 10, 2019 – NEWPORT BEACH COUNTRY CLUB For one week each year, the international spotlight shines brightly on Newport Beach and Orange County. Massive galleries file into Newport Beach Country Club to lend a level of excitement that has established the Hoag Classic as the finest stop on the PGA TOUR Champions. After an illustrious 20-year partnership with Toshiba, this event is entering a new era with Hoag Hospital assuming title sponsorship ownership and becoming the Hoag Classic. The partnership with Hoag provides an unparalleled opportunity to give back to the health and vitality of our community in southern California. Each year, the tournament raises over $1 million for Hoag and other local charities, totaling more than $20 million in its history – making it the most philanthropic event on the PGA TOUR Champions schedule. Additionally, it attracts a field of professional players that rivals any major championship in golf, creating compelling competition for our fans. On March 4 – 10, 2019, the tournament will deliver world class entertainment and infuse millions of dollars into our economy. Equally important to our success for charity and community is our track record with our sponsors. The Hoag Classic positions your corporate brand in front of thousands of executives and affluent decision makers, allows you to network with fellow sponsors and entertain customers and clients in a first-class and memorable hospitality environment while enjoying championship golf at the highest level. We strive to ensure that sponsors are benefiting from their involvement, and that goal is paramount in our management process. So let us help you grow your business as we enhance our community. On behalf of Hoag Hospital, we invite you to join our family of sponsors in support of Orange County’s largest annual sporting event. 2 TOURNAMENT EVENTS & FACTS Dates: March 4 – 9, 2019 Monday, March 4th Womanology Monday Pro-Am presented by ActivePDF Tuesday, March 5th Breakfast with a Champion Hoag Charity Sports Sponsor Gala Wednesday, March 6th Legends Pro-Am presented by Konica Minolta Thursday, March 7th Legends Pro-Am presented by Konica Minolta Friday, March 8th Hoag Classic First Round Saturday, March 9th Hoag Classic Second Round Military Appreciation Day Sunday, March 10th Hoag Classic Final Round Student Day presented by Kingston Technology Site: Newport Beach Country Club – Newport Beach, CA Purse: $1.8 Million with a first place prize of $270,000 TV: 7 hours of national coverage on The Golf Channel, Friday – Sunday. The exposure from the Hoag Classic telecast reaches over 78 million households domestically on The Golf Channel and over 330 million households in 190 countries internationally. PGA TOUR Champions Stars: 78 legendary golfers from the PGA TOUR compete in the event, including Fred Couples, John Daly, Bernhard Langer, Mark O’Meara, Tom Watson, Miguel Angel Jimenez and Vijay Singh. Click here for the full list. Attendance: 75,000+ people attend each year Sponsors: 200+ corporate partners support the event Volunteers: 800 people volunteer their time each year 2018 Champion Charity: Renowned for its excellence, specialized health care services and exceptional physicians, nurses and staff, Hoag is admired as one of California’s Vijay Singh leading health care organizations. In fact, Hoag is emerging as a leader of care nationally and a destination for those who seek a level of personalized care that is unsurpassed among Orange County’s health care providers. Economic Impact: An independent study by Economics Research Associates of Los Angeles determined the economic impact of the tournament on Newport Beach and surrounding communities of Orange County to be almost $30 million. Media: Through earned media and advertising, the Hoag Classic secures more than 10,000 placements spanning across broadcast, radio, print and online, culminating in 3 nearly 40,000,0000 impressions – totaling over $5,000,000 in Media Value. PGA TOUR Champions Hoag Classic Golf Fans and REACHS IDEAL AUDIENCE* Corporate Audience AGE GROUPS MRI PROFILE OF GOLF U.S. AVERAGE TELEVISION VIEWERS VS. INDEX* 0-11 1% 12-17 4% Own Any Stock 208 18-34 11% Own Money Market Fund 251 35-44 19% Own Mutual Funds (Bonds) 182 45-54 29% 55-64 24% Own Mutual Funds (Stocks) 180 64 and up 12% Own Annuities 223 HOUSEHOLD INCOME Own Retirement Real Estate 270 under $50,000 9% $50,000 - 75,999 28% Own an IRA Retirement Savings Plan 231 $75,000 - 125,000 24% AUDIENCE Used Stock Rating Service 177 $125,000 - 199,999 22% $200,00 and higher 17% Sought Financial Planning Counsel 188 SNAPSHOT MARITAL STATUS Have a Money Market Account 224 Married 69% The PGA TOUR Champions and Hoag Single 31% Classic audience are a dream crowd. Have a Personal Line of Credit 220 EDUCATION The galleries are comprised of affluent and Have a Home Equity Line of Credit 241 College 62% educated individuals who represent the Post-Graduate 38% Have Travel Insurance 239 perfect demographic. They are company GENDER leaders, owners and decision makers Have 4+ Life Insurance Policies 372 who embody the spending habits for Male 58% Orange County. Have Homeowners or Personal Female 42% 260 Property Insurance of $300K Based on an on-site survey at the 2013 Hoag Classic Life Insurance Policy $500K+ 193 *Source: MRI *Index = 100 4 CORPORATE SPONSORSHIPS From playing with a PGA TOUR professional in one of the Hoag Classic’s exclusive pro-ams to hospitality in a private skybox to branding on-course, the tournament offers numerous opportunities for your company. Packages are customized on a company by company basis to ensure that each sponsors’ business needs and objectives are met. Additionally, your total spending places you in a level of sponsorship with the Hoag Classic and each level comes with unique benefits. SPONSORSHIP LEVELS • PRESENTING PARTNER ($1,000,000) • GOLD (above $150,000) • SILVER (above $75,000) • BRONZE (above $30,000) • COMMUNITY (below $30,000) 5 HOSPITALITY The Hoag Classic is pleased to offer a variety of unique hospitality experiences at various levels and SKYBOXES price points to fit any need. These include private Skyboxes, Villas, Cabanas or shared hospitality venues. With VIP seating featuring views of golf on the signature closing holes, and full service amenities, these luxury boxes offer unique first-class entertainment for your valued customers and partners. All venues include food and beverage service, including buffet lunch, desserts, hors d’oeuvres and full bar, heating and air conditioning, cable television, Wi-Fi and security. PRIVATE SKYBOX PRIVATE VILLA th Skyboxes provide an unmatched opportunity to deliver Villas are the largest hospitality venues at the tournament and 18 Green Skyboxes the ultimate golf experience to your guests at the provide a private experience for you and your guests. They Hoag Classic. Options include the par-three signature include an outdoor deck for spectating as well as an indoor 17th hole surrounded by water or the par-five finishing heated and air-conditioned area. Villas offer panoramic views hole with a birds-eye view as the champion is of two different holes, so you can catch the action throughout crowned. Skyboxes feature tiered seating with a the day. They also give you the opportunity to plan pre and hospitality area in the back. A front advertising sign post golf functions such as a breakfast, dinner or meeting. A th with corporate logo and small hospitality entrance sign front advertising sign with corporate logo and small hospitality 17 Green Skyboxes with company name are also included. entrance sign with company name are also included. VILLAS PRIVATE 46 GUEST 58 GUEST 70 GUEST PRIVATE 50 GUEST 75 GUEST 100 GUEST SKYBOXES PACKAGE PACKAGE PACKAGE VILLAS PACKAGE PACKAGE PACKAGE 9M x 4M 9M x 5M 9M x 6M 6M x 7M 6M x 8M 6M x 9M Size (Approx. 30’ (Approx. (Approx. tent tent tent x 13’) 30’ x 16.5’) 30’ x 20’) (Approx. 20’ (Approx. 20’ (Approx. 20’ x 23’) with x 26’) with x 30’) with Size Tickets per outdoor outdoor outdoor day, Friday 46 58 70 viewing viewing viewing – Sunday decks decks decks Parking th Passes per 18 Hole Villas 4 5 6 Tickets day, Friday per day, 50 75 100 – Sunday Friday – Sunday PACKAGE $41,750 $51,500 $61,000 COST Parking Passes Per day, 5 6 8 Friday - Sunday 18th Hole Villas PACKAGE $45,000 $65,000 $85,000 COST 6 HOSPITALITY PRIVATE CABANA CABANAS Enjoy views of the signature 17th hole from your private cabana. The open air cabanas feature interior lounge chairs and exterior seating. Cabanas come fully equipped with cable television, Wi-Fi and food and beverage service. A small hospitality entrance sign with company name is also included. PRIVATE CABANAS 14 GUEST PACKAGE 17 GUEST PACKAGE 22 GUEST PACKAGE View of the 17th Green from Cabanas 10’ x 12’ tent with 10’ x 15’ tent with 10’ x 20’ with Size outside deck outside deck outside deck Tickets per day, 14 17 22 Friday – Sunday Parking Passes per day, 2 3 4 Friday - Sunday Cabanas on the 17th tee PACKAGE COST $13,500 $16,000 $20,500 TROPHY CLUB SKYBOX TROPHY CLUB SKYBOX The Trophy Club is a perfect option for sponsors who want to experience the amenities of a Hoag Classic hospitality venue on a smaller scale. Enjoy a festive atmosphere where you can entertain guests and network with other sponsors. The skybox provides unparalleled viewing of the PGA TOUR Champions action throughout the day on the signature par-three 17th hole at Newport Beach Country Club.