Five Keys to Unlock Worldwide Video Subscription Growth

Five Keys To Unlock Worldwide Video Subscription Growth A video growth strategist’s guide to global expansion Five Keys To Unlock Worldwide Video Subscription Growth A video growth strategist’s guide to global expansion Five Keys To Unlock Worldwide Video Subscription Growth

Evergent’s market-leading Integrated Revenue and Customer Management platform helps the world’s leading communication, media, and entertainment companies reduce time to market for products and services, simplify complex monetization models, and run backoffice processes more efficiently. Evergent’s customers include global media companies such as AT&T, Warner Media, SingTel and Etisalat, and leading media companies such as FOX and Sony Entertainment Television. Evergent is headquartered in Sunnyvale, California, and has offices in San Diego and Los Angeles and internationally in Australia, Canada, India, Japan, and Singapore.

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Content: Brian Baumley, BLB Communications Design: Rohit Sen, UI/UX Designer, Evergent Illustration: https://icons8.com/

www.evergent.com Five Keys To Unlock Worldwide Video Subscription Growth

Table of Contents

02 Introduction

03 Meet the contributors

05 An OTT market brimming with opportunity

07 Got scale? (you’re gonna need it...)

11 Where to grow next

13 Making things personal

17 Business models were made for disrupting

21 Moving quickly to meet the moment

25 Contributing company profiles

www.evergent.com Introduction

For as far as OTT has come over the past decade, Introduction we are still very much at the dawn of the streaming era. What was once a digital hedge to cover all bases has become a priority for just about every market player. The stakes are substantial with an unending parade of entrants vying for consumer spend.

Eager to make up for lost time, many are plotting ambitious global expansions that will demand scale, speed and flexibility, regional prowess and a healthy appetite for constant experimentation.

It is perhaps the limitless potential strategies that can be deployed on the road to growth that has so many players questioning where to go from here. Advertising. Personalization. Partnerships. Data- driven promotional plays. Each has a role to play in the increasingly dynamic, highly-competitive OTT ecosystem.

How will you earn your share? Are you prepping to launch a new offering? Searching for the next path to growth for a maturing service? Eager to reinvigorate a promising play that has plateaued?

This eBook explores the paths to growth for OTT’s next market leaders. It shares the top five considerations on the minds of stakeholders with insight and commentary from some of the key players guiding growth trajectories for a range of OTT companies around the world.

www.evergent.com 02 Five Keys To Unlock Worldwide Video Subscription Growth

Evergent’s “Five Keys To Unlock Worldwide Video Meet the Subscription Growth” eBook features insights and perspectives from among the OTT ecosystem’s Contributors most prominent tech enablers.

Dovile Trepkeviciute Partner Manager, Accedo

Dovile is a global project and partner manager working globally and cross-functionally in the IT industry. Her role focuses on evaluating and establishing business and technology Kapil Chaudhry partnerships globally for the video CTO, Evergent streaming industry. Dovile started her career as a TV news journalist, Kapil spearheads software shaping communication skills and engineering initiatives, directing working under tight deadlines. global solution architecture and development teams. With more than 15 years of engineering management experience in the software, services and telecom industries, he provides technical direction on platform and innovative technology and solution Manoj Padmanaban selection. Kapil is the recipient of Head BD - Media & Entertainment, multiple technical excellence awards India at Amazon Web Services and has filed several patents. (AWS)

Manoj has been a part of the Telecom, Media & Entertainment industry for over 23 years and has recently joined AISPL to head Business development for M&E in India. As a marketer and being consumer centric, he has been driving digital transformation across Media companies and even launched India’s first OTT platform.

03 www.evergent.com Meet the Contributors

Paolo Cuttorelli VP & GM/APAC, Evergent

Paolo brings 20 years of expertise and knowledge from the media and telco industries as well as a proven ability to forge long term strategic partnerships with large and complex accounts both in Asia Paul Pastor and globally. He previously served Chief Business Officer, Firstlight as head of account management Media / Cofounder, Struum for Asia at Brightcove and has held senior sales and professional Paul Pastor, an early leader in services roles at Quickplay Media Direct-To-Consumer services, is (acquired by AT&T) and Subex Ltd. currently Co-Founder and Chief Business Officer for Firstlight Media, a leading OTT platform provider and Co-Founder and Chief Business Officer of Struum, a soon to be launched SVOD aggregation platform backed Jim O’Neill by Michael Eisner’s Tornante Principal Analyst, Brightcove Company. Jim is principal analyst at Brightcove and editor of Videomind, an industry blog. He has worked in the online video industry for more than a decade and, prior to Brightcove, was principal analyst at Ooyala, an analyst with Parks Associates and editor of FierceOnlineVideo and FierceIPTV.

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While a few giants have staked out early, dominant An OTT Market worldwide OTT market share, the game is far from over. According to Allied Market Research, Brimming with the global OTT market is projected to reach more than $1T by 2027, growing at an unstoppable Opportunity 29% CAGR. That should be welcome news for the droves of streaming video services eager to compete for ever-expanding share - Deloitte Insights estimates there are more than 300 such services already available in the U.S. alone.

No matter how you slice it, opportunity abounds.

Viewers are turning to a range of devices to consume OTT content, with smart TVs being the primary way streamers are accessing video, according to Statista. Roku, Amazon Fire TV and video game consoles follow close behind.

2020 saw a pandemic-fueled OTT surge with subscriptions and viewing times soaring. According to ABI Research, streaming services reported a significant growth in user bases throughout Q1. Comscore’s State of OTT report, which studies OTT consumption data from more than 75 services accounting for the overwhelming majority of OTT usage, stated that the number of households streaming content on OTT devices rose from 44 million per month before March 9, 2020 to roughly 300 million after. It stayed in the 300 million household range through at least the middle of 2020. The average home viewed more than 100 hours of OTT during April, with the three-month average of OTT viewing up by nearly 10% YoY from March through June 2020.

05 www.evergent.com An OTT Market Brimming with Opportunity

High-profile OTT services launching during the year certainly found themselves in the right place at the right time. Whether this spike in interest and viewership can be sustained in a post-pandemic world remains to be seen. Many stakeholders are anticipating viewing behavior changing once again as the world collectively returns to normal in the months ahead. Still, Comscore has identified considerable opportunity for what it calls the non- “Big Five” services, with the next five top services having increased viewership by 17% versus about 8% for the top five during the early months of the pandemic.

As an eventual reset looms, new, emerging and established players alike are plotting global strategies for future success.

According to Digital TV Research, by 2025, the top five countries will command two-thirds of global OTT revenue, down from 72% in 2019. This will be driven by OTT growth in the rest of the world beginning to increase at a faster rate. OTT revenues are expected to exceed $1 billion in 19 countries by 2025, says the firm.

So what does all this mean? It means scale matters. Moving quickly to capitalize on fleeting moments matters. Having a technical architecture that offers the freedom to partner or pivot quickly on a region-by-region basis matters. It is the ability to capitalize on these advantages that will determine which streaming companies vying for more share will find success in a forever-changing market.

Let’s dive into some of the most prominent opportunities on the table today.

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There’s no way around it, the OTT market is Got Scale? moving quickly. The largest players have deep pockets, big teams and plans for continued global (You’re Gonna expansion. Chances are, wherever you show up, they’ll already be there, vying for the same Need It...) consumer dollars and attention.

But really, scale isn’t about being a behemoth. It’s about being able to move and grow at a pace commensurate with market demands and your own ambitions. In short, being ready for what may not be known today. And the latest tech advancements are putting scale within reach for any size player, even at modest budgets.

Linear growth was fairly easy to manage because it was steady. But OTT? It is not uncommon for services to enter a market and suddenly realize they have a top offering that is taking off faster than they expected. Or maybe they gain access to a hot piece of content that has a deluge of users piling into the service. The worst problem to have at that moment is a platform that can’t support the demand.

“It“ is critically important to have a platform that lets you scale, deliver innovation and support a strategy around data capture that will let you make the best decisions on investments, features, content and more.” Paul Pastor, Firstlight Media

There are a few critical areas where scale has become of the utmost importance;

How payment options will be presented and which types accepted are often an afterthought when a service is being designed. In reality, this is one of the most important enablers of success. Varied yet simple payment options will ultimately let interested

07 www.evergent.com Got Scale? (You’re Gonna Need It...)

users “buy on the fly” so that you can much of the heavy lifting is the shortest, immediately capitalize on interest. easiest path to scale.

Taking advantage of payment pre- integrations with every relevant payment method you’ll need anywhere your “One“ pitfall we see often is customers service goes will help ensure you don’t attempting to enter new regions without miss an opportunity to seal the deal a solid, localized payment acceptance when users hit the payment screen. This strategy. In fact, nailing this aspect of the includes when your service suddenly service can very well be the difference catches on with a new demographic that between sink or swim when trying may have completely different payment to expand quickly.” Paolo Cuttorelli, preferences versus what your core Evergent customer base uses today.

Pre-integrations aren’t just about This introduces another scale imperative: payment. Every market has preferred a comprehensive partner framework. It’s access methods. Preferred devices. almost impossible to go it alone these Local backend support tech that may days. From personalization to analytics need to be tapped into. Leveraging to user interfaces and far beyond, having resources that have already done partners with proficiency in key areas of

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the OTT ecosystem will help you meet consumer expectations and market requirements, while unlocking the ability “The“ traditional model of complex to creatively bundle or expand when infrastructures that lock providers the opportunity arises. Being ready to into each part of the ecosystem is no take on any partner at any time does longer viable. Streaming services need necessitate having a platform that can the flexibility that comes with easy easily integrate with external tech. When integrations that can be added, removed the right opportunity arises, you’re going and updated as the market and user to want to be able to move as quickly as preferences change.” possible to capitalize it. Dovile Trepkeviciute, Accedo Consider your current circumstances. If a growth opportunity came along today, would you be able to fully capitalize on it? If not, it may be time for a scale audit to ensure you’re prepared for those unknowns that lie ahead.

“Once streaming services understand the“ total global addressable market, realistic goals can be set around content rights and delivery, operational requirements and more. Aligning with tech partners on these goals is an important step toward remaining nimble, minimizing TCO and positioning to move as fast as possible on the road to scale.” Jim O’Neill, Brightcove

09 www.evergent.com “To scale globally, market entrants should focus on their core business of content creation and leave the heavy lifting of acquir- ing, managing and video hard- ware maintenance to partners. This extends to monetization capabilities, security features and ML tools for better user engagement. Reducing costs and boosting experiences by ingest- ing video near the source and distributing near the consumer for high performance and low latency is also a critical scale enabler.” Manoj Padmanaban, Amazon Web Services

www.evergent.com Five Keys To Unlock Worldwide Video Subscription Growth

The beautiful thing about the OTT market are the Where To Grow myriad divergent paths that can be taken on the Next way to success. For some services, staying within borders and expanding viewership organically is the right strategy. Others want to go global with a mass appeal offering begging to be unleashed on the world. Or maybe the best path forward just isn’t clear yet.

Over the next 12-18 months, the market will present a range of new growth opportunities. Competition will grow more intense. New alliances will be formed. Some markets will see a land grab as users come online for the first time and seek out content.

As the market becomes saturated with streaming services, discovery will prove a constantly moving target. Especially for new players or more niche services still working to attract viewers, bundling or aggregating offerings to gain exposure to larger audiences and potential subscribers will prove among the most viable paths forward. This approach opens the door to lower risk engagement by subscribers that may be overwhelmed with choice or eager to explore more OTT options, but unsure where to start.

“Consumers“ fundamentally have very little awareness of all the available services to them, let alone the content available on those services. They also want to consolidate where they store payment info and make purchases. Becoming part of an aggregated play with wide appeal helps overcome those hurdles.” Paul Pastor, Firstlight Media

11 www.evergent.com Where To Grow Next

If your eyes are set on international the platform. Suddenly, offering easy growth, ensuring that your platform user access to “competitive” OTT services and revenue data can be segmented, in one easy place creates stickiness. analyzed and measured by region will The flipside is, of course, true for be important. This is the stepping block emerging players wary of partnering with to establishing regional teams that incumbents. While it’s not the right play can deftly evaluate performance and for all, every avenue should be explored opportunities to make the best region- on the road to growth. specific decisions. Creating low touch experiences to ease adoption should also be explored. Are your channels all readily available “If“ you’re not learning from your data on popular smart TVs or streaming and following the trends they reveal to platforms in all the regions you operate? your next set of subscribers, you are How easy are you making it for selling your growth prospects short. With interested viewers to subscribe on these recent advancements, these capabilities platforms? Cutting the red tape to great are within reach for any sized player or experiences goes a long way at the start budget.” Kapil Chaudhry, Evergent of a relationship. Finally, being able to learn from your Players focused purely on in-region data so that you can do more of what growth tend to be broadband or Pay works and find lookalike audiences TV providers. Growth for these entities wherever you may plan to go is a critical typically means capturing as much capability. AI and machine learning market share as possible. Importantly, solutions are changing the game on this it also means retaining as many front. subscribers as possible. This has increasingly meant forging previously We’ll talk later in this book about the unlikely partnerships with competitors to different paths to monetization that can keep users satisfied and engaged with make your service attractive to a larger subscriber base.

“Analytics are often overlooked. Keep an “eye on emerging patterns from your existing audience base and as it grows, make sure your marketing and acquisition budget scales with it. Don’t forget to remain in contact with your customers and have a strategy for managing churn. Always have growth at the forefront of your mind when making business decisions.” Jim O’Neill, Brightcove

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The OTT market is so competitive, it’s easy to Making Things forget that it’s not just streaming video competing for user attention. These days, if we can’t find what Personal we want quickly or if we don’t feel that a service “gets us,” we move on.

Considering the average person now relies on seven different streaming services, what are you doing to make yours sympatico with all of the different tastes, preferences and expectations that users bring to your service? Hint: it’s not just about presenting the right content.

Yes, ultimately, users will be attracted to your platform because they’re interested in your content. The first few times they may even know exactly what they want to watch. After that, every time they open your app, they are in search of something to watch and they’re hoping you can deliver. They don’t want to go hunting, though - they want binge-worthy experiences presented to them. AI and smart human curation can help on this front. But what about every other screen within the app that users encounter? How are you personalizing those?

“Most“ platforms don’t have a high degree of data and personalization capture today. This is quickly becoming table stakes, along with automation to power it. Human curation is still important and can be a differentiator when done right, but personalization at scale means combining this with algorithms to hit the target as frequently as possible.” Paul Pastor, Firstlight Media

OTT services cannot survive on one-size-fits-all. The key to amazing personalization today is to deliver it at every click, from registration to catalog to payment. Each of those interfaces are critical to nail for a subscriber’s first impression.

13 www.evergent.com “Increased personalization can result in more watch time and customer stickiness that reduces churn. Eventually, viewer profiles and recommendations will become table stakes so it is important to always be on the lookout for ways to improve on this front. For instance, more services should adopt an onboarding experience that solicits viewer preferences and an ongoing strategy for continuously seeking this input.” Jim O’Neill, Brightcove

www.evergent.com Five Keys To Unlock Worldwide Video Subscription Growth

Which specific offers are you making to Perhaps you’ve got a recurring customer them to get them in the door? And are that seems to be happily consuming you using data to inform the decision? content month after month. Are you What primary payment option are you watching for signs they may churn and presenting at the billing page? presenting offers or content accordingly? If viewers are constantly extracting value A user in a city with the latest iPhone from the service and feel well taken care may have a different payment preference of, they will stick around. It’s not enough than a rural user on an older Android for value to be there for them to discover device. Different regions may have a on their own, you must constantly preferred payment option or perhaps confront them with it. a completely different preferred billing structure, such as transactional versus A thriving OTT partner ecosystem awaits monthly. When are you presenting to help make this possible. payment options? At sign-up or later after they’re hooked on your content?

What does your service look like? If you are entering a new country, are you using colors and design sensibility that will make subscribers feel at home? You can have great content, but if subscribers don’t want to click past the home screen, they may never see it.

“It“ is important to understand why customers choose to use your app and what they are using it for. A/B testing to gauge how platform updates will be received and targeting based on specific demographics are steps toward understanding whether engagement has increased or decreased as a result.” Dovile Trepkeviciute, Accedo

15 www.evergent.com Making Things Personal

“Search“ is increasingly a losing proposition. If viewers aren’t presented with binge-worthy content at startup and have to go on an expedition to find something to watch, you’ve probably already lost them.” Kapil Chaudhry, Evergent

“A platform’s huge catalog and depth of content cannot be correctly showcased without personalization and effective recommendation.This can be achieved based on demographics, viewing habits, watch history and many other relevant parameters, with AI and ML making this possible at the individual user level.” Manoj Padmanaban, AWS

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In OTT, tried and true today, can sometimes Business Models become tired and ineffective tomorrow. What worked to capture your first swath of customers Were Made For may not work to secure your next. Of course, veer to hard in a new direction and you risk alienating Disrupting core users. Business models are about balance.

Every time an OTT service breaks the norm, new business models are born. Introducing upcharges for premium content. Debuting a live offering. Investing in self-produced content. New changes introduced over time continually evolve business models, and consumer expectations along with it.

“We’re“ going to see more business partnerships and consolidation as some market players take control of their destiny and pool resources to more effectively compete in an increasingly crowded market. Also watch for big name players that have yet to make a splash seek faster growth via acquisition.” Paolo Cuttorelli, Evergent

We are seeing the most savvy players become extremely creative with business models. The most sophisticated changes aim to retain existing customers or bring new ones into the fold. No matter the approach, att the heart of every successful strategy is value.

For instance, in regions where transactional payments are the norm, identifying when a customer has used credits but stopped watching a chosen show can get ahead of churn. Targeting those customers with additional credits so they can find something they like could keep them interested in the platform and eventually convert them to long-term users.

17 www.evergent.com Business Models Were Made for Disrupting

Expanding your partner ecosystem to are sometimes deemed safer as include players entirely outside of the consumers tend not to make major realm of OTT is also starting to make changes to their broadband service from a lot of sense for many. Bundling is month to month. one strategy getting a close look by many players. What other companies or services align with your brand or content focus? How can your service “We“ are likely to see some services become part of an offer they make to introduce user-generated content as their audience? For instance, an airline it greatly reduces the cost barriers that lets you use miles on access to your normally associated with moderating service during a flight. We are seeing and streaming the latest content deals like this happen more and more, experiences.” Dovile Trepkeviciute, especially for services that are beginning Accedo to reach saturation or those that are having trouble cutting through the noise. Many are starting to cut straight-forward Then of course is the decision whether deals with broadband providers to be to charge at all or greatly reduce fees in offered as part of a digital package. exchange for advertising. While AVOD While this may not be as lucrative as had been shunned by many for years other approaches, these subscriptions given fear of disrupting the viewing

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experience or losing that premium Whatever the play may be, the biggest sheen, consumers continue to show a takeaway on this front is that OTT willingness to consume ads in exchange companies need to constantly keep for content they really want. The AVOD moving. Stand in one place for too long space proved a bright spot in the early in this climate of innovation and you’re days of the pandemic with revenues likely to find yourself alone. jumping 31% across the five major ad-supported streaming platforms, according to Moffett Nathanson Research.

“Understanding“ market variants and disposable income based on region is important, especially as services look beyond proven SVOD models and experiment with AVOD, or a hybrid, multi- tier approach to give viewers the power of choice. To this end, we expect to see Free Ad-Supported Streaming TV gain popularity.” Jim O’Neill, Brightcove

“Dynamically creating unique subscription“ packages for every user, based on geography, and content consumption patterns has become critical as targeting in ad-based models presents a challenge. Accomplishing this while maintaining consistent video quality and resolution, tracking seamlessly across multi-platform environments and always watching for ways to improve monetization is critical.” Manoj Padmanaban, AWS

19 www.evergent.com Business Models Were Made for Disrupting

“AVOD is growing substantially, especially during times of recessionary pressure which is the moment we all find ourselves today. As consumers flee to free, more services are making the decision to meet them there. We’re at the dawn of a big moment for AVOD and this won’t be the only play. It will become increasingly common for services to straddle business models based on what’s best for their viewers.” Paul Pastor, Firstlight Media

www.evergent.com Five Keys To Unlock Worldwide Video Subscription Growth

Winning in OTT often means living in and Moving Quickly capitalizing on the moment. Long-term strategies are always important, but it’s often the most To Meet The exciting and impactful opportunities that will be Moment there one minute and gone the next.

“Sometimes“ moving quickly is about having scale. In certain APAC countries, OTT services can fly to a million subs almost overnight. Having the technical, subscriber management and personalization capabilities to address the opportunity in a low cost, low margin manner is the surest way to ensure you don’t buckle under your own success.” Paul Pastor, Firstlight Media

Some companies that have built their operations on platforms with limited or proprietary functionality resign themselves to the reality that any meaningful change or integration they may want to do will take many weeks or months. But tech advances that have made tech stack evolutions or complete refreshes cost effective and relatively quick have more players than ever modernizing services. Even some of those that launched just a couple years ago.

Often, fleeting opportunities are built around a particular piece of content or event. A sports team makes it to the finals. A game show player is on a streak and about to win an unprecedented prize. A new season of a sudden hit show is about to premiere. It’s the time-sensitive nature of these moments that send OTT marketers scrambling to capitalize. Catching these opportunities at the right time could make the difference between business as usual and a flurry of new subscribers pouring in and prepared to stick around for a whole season of a hit show.

21 www.evergent.com Moving Quickly To Meet The Moment

Opportunities also take on the form of defensive moves. Let’s say your primary market competitor launches a new offer. Every week you spend attempting to launch a responsive play puts you that much further behind. On the other hand, by having a better command on time, you can quickly take the wind out of their sales and make the moment your own.

“Video“ service providers need to quickly and seamlessly adapt to the opportunities before them. This year, as live events were suddenly canceled, services dependent on this content had to quickly adapt to keep fans engaged. The atmosphere was much different from the norm when sports returned, driving some OTT services to integrate social watching and augmented reality features to keep the service interesting. That’s the way to stay on top.” Dovile Trepkeviciute, Accedo

So what’s needed to move fast? Platforms with next-gen capabilities typically offer hundreds of pre-built APIs that allow third parties to complete rapid integrations. This is an agility and configurability play. If your engineering teams have to start from scratch and configure every little detail every time a new opportunity arises, you’ll frequently be caught off-guard from a marketing perspective.

And this doesn’t just extend to promotional offers. Being able to expose specific user data and experiences to in-region distribution partners can enable them to conduct first-level support before small issues become churn-creating nightmares.

Bottom line: look for opportunities to move quickly in every aspect of your business. Enduring subscriber success is counting on it.

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“Biz“ dev teams are working over time to get apps into as many distribution points as possible. Conversations with partners don’t happen six months ahead with lots of planning time. Typically, it’s a matter of weeks. These days, you either move fast or miss out on capturing a piece of the market.” Paolo Cuttorelli, Evergent

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Contributing Company Profiles

Firstlight Media

Firstlight Media is expediting OTT’s transformation to ultra-scalable, cloud-based platforms that use artificial intelligence to drive true Evergent engagement and monetization for Tier 1 operators. Founded by a Evergent’s market-leading team with deep OTT video expertise Integrated Revenue and Customer and a strong track record of building Management platform helps the successful B2B businesses, world’s leading communication, Firstlight Media is poised to capture media, and entertainment the next wave of growth in premium companies reduce time to market OTT entertainment services. for products and services, simplify The company is headquartered complex monetization models, in Toronto and has additional and run backoffice processes locations in Los Angeles, San more efficiently. The company Diego and Chennai, India. For more is headquartered in Sunnyvale, information, visit firstlight.ai. California, and has offices in San Diego and Los Angeles and internationally in Australia, Canada, India, Japan, and Singapore.

25 www.evergent.com Contributing Company Profiles

Brightcove

Brightcove has been helping customers discover and experience the incredible power of video through its award- winning technology, empowering organizations in more than 70 countries across the globe to touch Amazon Web Services audiences in bold and innovative ways. Brightcove achieves this For 14 years, Amazon Web by developing technologies once Services has been the world’s most thought impossible, providing comprehensive and broadly adopted customer support without parallel cloud platform. AWS offers over 175 or excuses, and leveraging the fully featured services for compute, expertise and resources of a storage, databases, networking, global infrastructure. analytics, robotics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 77 Availability Zones (AZs) within 24 geographic regions, with announced Accedo plans for 18 more Availability Zones and six more AWS Regions in Australia, Accedo helps video service India, Indonesia, Japan, Spain, providers deliver and grow and Switzerland. Millions of engaging video experiences customers—including the fastest- across platforms. We provide both growing startups, largest enterprises, products and services to support and leading government agencies— customers at every stage of the trust AWS to power their infrastructure, video business journey, from become more agile, and lower costs. To strategy, through to delivery and learn more about AWS, post-launch optimization. Accedo visit aws.amazon.com. has over 450 employees in 15 offices across the world.