At Eaton We Value Our Relationships with Our Authorized Channel

15.1 Channel Partners— Industrial Sector Contents At Eaton we value our relationships The Eaton Authorized Relationship 15.23 Examples of Digital with our authorized Channel Partners. 15.2 Overview Presentations 15.24 Examples of Vehicles The Eaton Authorized Mark 15.25 Examples of Promotional When you display your Eaton 15.3 Elements Merchandise 15.4 Clear Area and Authorized Identification with pride Minimum Size Distributor-Produced Marketing 15.5 Languages Collateral Featuring Multiple Brands and care, both businesses profit. 15.6 Backgrounds 15.26 Overview 15.7 Incorrect Usage 15.27 Examples of Channel Partner Communications 15.8 The Eaton Authorized Relationship in Text 15.28 Examples of Stationery 15.9 Correct Use of the Eaton 15.29 Examples of Websites Use and display of Eaton Eaton’s granting of the use Brand Name and Product and Online Advertising Authorized Partner Relationship of its Authorized Relationship Lines Name 15.30 Examples of Literature Identifiers is intended solely Identifiers is limited to the Legacy Logomark Status 15.31 Examples of Displays and exclusively for Eaton’s proper use of Eaton’s trademarks and Trade Shows 15.10 Legacy Logomarks legally authorized Channel and the terms of the distributor 15.32 Examples of Digital Partners or resellers who have or reseller agreements. Presentations The Eaton Logomark executed distributor agreements In the event of improper usage 15.11 Overview Signage with Eaton or its affiliates. 15.12 Black & White or termination or expiration of 15.33 Examples of Signage Logomark Selection In accordance with the terms of your agreement with Eaton, 15.34–35 Examples of Signage executed distributor or reseller you must immediately cease Eaton-Produced Featuring Eaton Marketing Collateral Hydraulic Lines agreements the use of these and desist from all use of these 15.13 Overview Identifiers may not be Identifiers on any marketing 15.14–16 transferred or assigned. communication material, Your Logo Used on For more information, please contact Eaton Literature including but not limited to: Eaton Corporate Communications Global The right to display these Branding at [email protected]. websites, advertising and Distributor-Produced Marketing Relationship Identifiers is Collateral Featuring Only Eaton promotional items, catalogues, limited to the promotion of Products tradeshow booths, signs, Eaton’s products and/or Eaton’s 15.17 Overview displays, and vehicles. authorized services only. 15.18 Examples of Channel Partner Communications 15.19 Examples of Stationery 15.20 Examples of Websites and Online Advertising 15.21 Examples of Literature 15.22 Examples of Displays and Trade Shows

Eaton Corporate Identity Standards — 7/19/13 1 15.2 Channel Partners— Industrial Sector the eaton authorized relationship When to use which mark Overview

1 Channel Partner logo. 1 1 Channel Partners enjoy a special On Eaton-produced marketing

relationship with Eaton as valued material, Channel Partners may Product Listing business partners. These add their logo. standards explain and demonstrate Your how distributors, resellers, service 2 The Eaton Authorized Mark. On Channel-Partner-produced partners, etc. may properly and Logo marketing material featuring only effectively display their relationship Eaton products or services, What’s with Eaton in their brand and Channel Partners may display the important marketing communications, Eaton Authorized Mark. to you? advertising, and promotions. 3 The Eaton Logomark. Your The most important aspects of On Channel-Partner-produced Logo these standards are protecting and marketing material featuring both advancing the reputations of Eaton Eaton products and products from and our Channel Partners. By other manufacturers, the Eaton logomark is shown. 2 2 adhering to these standards when identifying your company as an Eaton Authorized Partner a strong Your Logo and consistent visual message is Eaton Authorized Representative Dolor amet Ut wisi enim ad minim maintained. venim, quis nostrud exerci tationar ullamcorper suscipit lobortis nisl ut aliquip ex Your customers know, trust, and eaconsequat. recognize your company. Your graphic identity is an important part of that recognition. Eaton has a strong visual identity that inspires confidence and is respected around the world. These standards explain how to 3 3 incorporate our global position into your graphic identity to the benefit Your of your company and ours. Logo

These standards show how Eaton Distributor Training Channel Partners may advertise • Andignim quaepudias • Eruptatectur acere their unique Eaton relationship in • Doluptatias nim corat • Chicidi autem three marketing situations: • Adebisqu atisit mollanis

Eaton Corporate Identity Standards — 7/19/13 2 15.3 Channel Partners— Industrial Sector the eaton authorized Mark Eaton Blue and black Elements A

On Channel Partner-produced B material marketing only Eaton products or services, display the Eaton Authorized Mark. Only use the Mark that describes your designated Eaton relationship. The Mark may not be redrawn or C recreated from separate graphic or type elements. Always use the official artwork files. D Artwork is available in two-color (Eaton Blue and black on a white background) and one-color (black on a white background) versions. The distinctive Eaton Authorized Mark has four elements. A Black border A boundary between the Mark and any background it may appear on. All black B Eaton logomark The Eaton logomark prints in Eaton Blue or black.

C ”Authorized” bar White type reverses out of a black bar.

D Relationship designation This designation will vary according to the partner’s Eaton relationship.

Eaton Corporate Identity Standards — 7/19/13 3 15.4 Channel Partners— Industrial Sector the eaton authorized Mark Clear area Clear Area and Minimum Size

X Always maintain a clear area around the Mark where no graphic elements or messages may be placed. To determine the clear area call the height of the Eaton logo “X”: X • Allow at least 1X between the black border and any other graphic elements. When printing against a color field, the color may abut the outside of the rule but may not print inside the rule. Never size the Mark to less than 12mm (0.5") in width. To represent the Authorized relationship at smaller sizes, typeset the full Authorized message. Wherever possible set the message in a X single line with a point size between 9 and 6 points. The preferred fonts for the Latin alphabet are: Univers 55 Roman, X X Arial Regular, or Helvetica Regular. For the Cyrillic alphabet use Univers 55 Cyrillic.

See page 5 for more information Minimum size Preferred fonts on the Mark in languages other than English. Eaton Authorized Distributor Univers 55 Roman 9 pt.

Eaton Authorized Representative Arial Regular 9 pt. 12mm (0.5")

Eaton Corporate Identity Standards — 7/19/13 4 15.5 Channel Partners— Industrial Sector the eaton authorized Mark Representative Distributor Reseller Languages US English

No matter where it appears, the Eaton Authorized Mark is recognizable. Eaton authorizes UK English relationships in a growing number of categories, industries, and markets. Marks for each Authorized French Relationship title are offered in a range of languages. When typesetting the Mark message, ensure that the language matches German the graphic Mark. Never transpose words or add other language within the message.

English Italian In these versions the authorization precedes the relationship.

Latin Portuguese In these versions the relationship precedes the authorization.

Cyrillic (Russian)

In these versions the authorization Spanish precedes the relationship.

Simplified Chinese In these versions the authorization precedes the relationship. Russian

The Eaton Authorized Marks are available for download from Communications & Brand Center via the dropdown on JOE. Simplified Chinese Suppliers may register at https://eaton.emotion.com. Once registered, send an e-mail to [email protected] to get access permission to folders.

Eaton Corporate Identity Standards — 7/19/13 5 15.6 Channel Partners— Industrial Sector the eaton authorized Mark Backgrounds

The preferred usage of the Eaton Authorized Mark is against a white background. When necessary, the Mark may be displayed against a colored, photographic, textured, or patterned background. Whenever the Mark is displayed it appears as a white rectangle bordered with a black rule. This is true even on black or very dark backgrounds. Backgrounds may abut the rule but may never appear inside the rule.

Eaton Corporate Identity Standards — 7/19/13 6 15.7 Channel Partners— Industrial Sector the eaton authorized Mark Never add unauthorized brands, tag lines or read-throughs Incorrect Usage

The Eaton Authorized Mark must not be redrawn or recreated from Aeroquip separate graphic or type elements. The correct reproduction of the Mark can be achieved only by using We care for you the official master artwork files. • Never alter the color or content Never alter colors or fonts of the artwork. Do not change fonts, place colors in the background, or add drop shadows. • Never distort or redraw the artwork. Never scale, skew, shear, rotate, or otherwise Authorised change the proportions of the Mark. Reseller • Never place artwork within the black border or violate the clear Never distort or redraw area of the Mark. Cartoons or illustrations may not be used with the Mark.

Respect the clear area

Your Logo

Your Logo Eaton Corporate Identity Standards — 7/19/13 Eaton Authorized Representative 7 15.8 Channel Partners— Industrial Sector the eaton authorized Mark Correct use of the Authorized Partner Relationship in text The Eaton Authorized Relationship in Text We are an Eaton Authorized Distributor. Your Logo When typesetting the Authorized Our company is the only Eaton Authorized Distributor in the region. Our company is an Realtime responsive- Relationship in headlines and text, Eaton Authorized ness is available always ensure that the language Our company is your local Eaton Distributor and one worldwide through our Authorized Distributor. of the world’s leading website and Customer matches the Mark. Never change suppliers of premium Connect Portal. or transpose words or add other products and systems As an Eaton Authorized language within the message. to aerospace and other Distributor, Your Logo industries that demand & Co. offers a unique the utmost in perfor- partnership in “Total Approved Relationship Types mance while maintain- Care” for aircraft and ing low life cycle costs. engine OEMs sup- Eaton Authorized Distributor We also support our ported by a worldwide products with organic quick response channel Eaton Authorized Reseller MR&O capabilities partner organization. that assure repaired Logo & Co. is a leader Eaton Authorized Service Provider products perform “like in delivering global new” or better. uptime products and Eaton Authorized Representative services. Learn more at www.eaton.com Eaton Authorized Service Center or www.yourcompany.net Eaton Authorized Supplier Eaton Authorized Value-Added Reseller (VAR) Eaton Authorized Aftermarket Distributor

Incorrect use of the Authorized Partner Relationship in text

We are an Authorized Eaton Distributor. We are an Eaton Authorized Distribution Center. Our company is the only Distributor in the Tri-State area with Eaton Authorization. Authorized by Eaton, our company is your local hydraulics Distributor.

Eaton Corporate Identity Standards — 7/19/13 8 15.9 Channel Partners— Industrial Sector the eaton authorized Mark Use the Eaton Authorized Mark or name to identify Correct Use of the Eaton and refer to your Authorized Relationship Brand Name and Product Line Names Your Logo “Eaton” is the sole identity of the Our company is an Eaton Authorized business. Our legacy/acquired Distributor and one of the world’s leading suppliers of premium brand names have transitioned or products and systems to aerospace are transitioning into “product and other industries that demand the utmost in performance while line” status. maintaining low life cycle costs. Realtime responsiveness is available A product line is a category of worldwide through our website and products that is identified by a Customer Connect Portal. As an Eaton Authorized Distributor, legacy/acquired name. The product Your Logo & Co. is supported lines are not brands, Eaton is the by a worldwide quick response organization. sole brand identity. Learn more at www.eaton.com No stylized usage or graphical or www.yourcompany.net representations may be used for the product lines, only text that is completely separate from the Eaton Authorized Mark and logomark. These legacy/acquired names have been given product line status: Aeroquip® ® Use the product line names, set in type, to identify the Eaton products Argo-Tech you represent Arrow® Begerow® Carter® Your Char-Lynn® Logo Duraforce® Our company is an Eaton Authorized Distributor and one of the world’s ® Dynapower leading suppliers of premium Char- ® Lynn, Weatherhead and Vickers Everflex product lines. ® Hydrokraft Realtime responsiveness is available ® worldwide through our website and Hydro-Line Customer Connect Portal. ® Integrated Hydraulics As an Eaton Authorized Distributor, ® Your Logo & Co. offers a unique Internormen resource in delivering global uptime ® Synflex Char-Lynn products and services. Vickers® Learn more at www.eaton.com ® Walterscheid Weatherhead or www.yourcompany.net Weatherhead® Vickers Eaton Corporate Identity Standards — 7/19/13 9 15.10 Channel Partners— Industrial Sector

Legacy logomark status Incorrect legacy and acquired logomarks Legacy Logomarks

Use of legacy/acquired logomarks is no longer permitted. Please discontinue use of all such marks, including those listed here. In addition, please remove any signage and dispose of any promotional merchandise with legacy marks. There is a conversion program in place for authorized distributors to aid in this transition. Please visit the Distributor Resource Center for more information. This is not an exhaustive list of all the legacy marks that are no longer permitted. Discontinue use of all marks that are not approved.

Eaton Corporate Identity Standards — 7/19/13 10 15.11 Channel Partners— Industrial Sector the Eaton logomark Logomark clear area Auxiliary color usage Overview Use the measurements at right when reproducing the Eaton 1/2X logomark. The Eaton logomark must not be redrawn or recreated. The correct reproduction of the logomark can only be achieved by X Black on white using the official master artwork files. Clear Area 1/2X Maintain a Clear Area around the logomark; i.e., a zone where no 1/2X 1/2X other type, art, or design element may appear. X = height of “EATON” The Clear Area can be calculated by taking the cap height of the White (reversed) on Eaton Blue logomark and calling it “X.” Size Minimum sizes The logomark may be enlarged to any size required. EATON In sizes smaller then 7pts, set the name The logomark may not be used 7pt “EATON” in Univers 55, all caps. smaller than 7pts. For smaller sizes set “EATON” in Univers 55, all caps. Color

The swatch at right specifies Eaton Eaton Blue on silver metallics Blue using four different color Eaton Blue recipes models. Use whichever is most appropriate for your needs. The logomark should appear in Eaton Blue on a white, or brushed or matte, silver-colored, metal background. When that is Eaton Blue technically impossible, you may PANTONE® 300 C use the logomark in solid black on C=100, M=43, Y=0, K=0 R=0, G=103, B=198 white, in white (reversed) on an Hex=006EC7 Eaton Blue or other background.

Eaton Corporate Identity Standards — 7/19/13 11 15.12 Channel Partners— Industrial Sector the Eaton logomark Gray scale comparison chart Black & White Logomark Use a white logomark for backgrounds Use a black logomark for backgrounds with Selection with a relative gray scale value above 40%. a relative gray scale value below 40%. When applying the Eaton logomark to a background, the gray scale value of the background must be determined in order to select the 90% 30% correct logomark, either black or white. Backgrounds include printed or applied color and imagery.

The Eaton logomark must always 80% 20% appear in white on backgrounds that fall above 40% on the gray scale, and must always appear in black on backgrounds that fall below 40% on the gray scale. 70% 10% Compare a background’s relative color value to the gray scale chart at right when determining black or white use of the logomark. If necessary, refer to Pantone S325-6 60% as a benchmark for accurate 40%.

50%

40%

Eaton Corporate Identity Standards — 7/19/13 12 15.13 Channel Partners— Industrial Sector eaton-produced marketing collateral Overview Eaton-produced material may be co-branded with the Channel Follow the standards in this section when co-branding Eaton- Partner’s logo. produced material.

Your Logo Eaton Authorized Representative

Eaton Corporate Identity Standards — 7/19/13 13 15.14 Channel Partners— Industrial Sector eaton-produced marketing collateral Channel Partner logo applied to Eaton Literature Back cover usage Your Logo Used on

Eaton Literature

Volobor augait Volobor augait augait pratum iniate dolut augait pratum iniate dolut Hydraulic Products and Services Overview lutat, vullum vendignibh et lutat, vullum vendignibh et at, quat. at, quat. Riliquis nulla adionsenit pratisi Riliquis nulla adionsenit pratisi blaor ipis nim ipit, volore feum blaor ipis nim ipit, volore feum aut lobore tinibh ex ea feuis aut lobore tinibh ex ea feuis exeratum vendre dolortie dunt exeratum vendre dolortie dunt Literature produced by Eaton at, vel dunt alis aut prat. at, vel dunt alis aut prat. Ibh essenibh ero dolore • Ibh essenibh ero dolore molore veniam num molore veniam num displays the Eaton Brand nulla feuisim ad tat wisis nulla feuisim ad tat wisis adionsequis dolore corem adionsequis dolore corem. ipsuscing ex etue magnim • psuscing ex etue magnim Signature. The Eaton Brand ercilla mconsectem iusto ercilla mconsectem isto digna con hendipissim digna con hendipissim ilissequisi blam velessequat ilissequisi blam velessequat adigna con ulla autat lut • adigna con ulla autat lut Signature is the visual expression euguera essenit, core euis euguera essenit, core euis nonseniam dolor sequat nonseniam dolor sequat lummy nis nonsed eu facin lummy nis nonsed eu facin utpatuerilis at prat. Ro of our brand positioning in the utpatuerilis at prat. Ro odionsenit nisi tetum zzrit odionsenit nisi tetum zzrit nulla ad euip euis nullums nulla ad euip euis nullums andipis dit vero dolorem andipis dit vero dolorem marketplace. It consists of two ex essi. ex essi. components—the Eaton logomark Odolorem ad te do deliquis nulpute minisit voloborer sustie tionsed tie and the competency line ero del eliquat. “Powering Business Worldwide.” Power For Channel Partner marketing, management Eaton literature may be co-branded with the Channel Partner’s logo. solutions The Channel Partner logo should visually appear to be about 80% of the size of the Brand Signature. Your Logo Base align © 2008 Eaton Corporation All Rights Reserved Printed in USA Eaton Corporation Form No. XX-XXX 1111Superior Ave. Your The Channel Partner logo appears July 2008 Cleveland, OH 44114 Base align Logo on the right side of the Eaton material. It sits 2p2 from the right 2p2 trim and base aligns with the (9mm) competency line “Powering (3/8”) Business Worldwide” in the Eaton Brand Signature. Optionally, you may also place your logo on the Your outside back cover. Logo

Eaton Brand Signature Channel Partner logo should visually appear to be about 80% of the size of the Brand Signature.

Eaton Corporate Identity Standards — 7/19/13 14 15.15 Channel Partners— Industrial Sector eaton-produced marketing collateral Brochures Print ads Your Logo Used on

Eaton Literature Corporate Overview

Eaton literature has a distinctive Eaton Brand look and style. At right are examples with a Channel Partner logo applied. Please note that the Channel Partner logo should visually appear to be about What’s Control 80% of the size of the Brand performance. Eaton presents its newest addition to the Weatherhead product line. Signature. important The Eaton pressure gauge kit and screw together test coupling provide accurate and efficient pressure Control control and monitoring of your hydraulic system, while minimizing the introduction of contamination. to you? The complete kit is pre-packages with Eaton’s most common adapters contamination. and test couplings.

NEW Complete Kit —FF14802 Features: • Simple and fast screw Part # Description Qty. per kit PRODUCT • Test system at together connections FF14783 1/8” NPT 2 working pressure • Self-locking caps Test Coupling FF14784 1/4” NPT 2 • 630 bar (9,000 psi) • Viton seals Test Coupling working pressure FF14787 7/16-20” UNF 1 • 345 bar (5,000 psi) Applications Test Coupling Your connect under • Hydraulics and FF14788 9/16-20” UNF 1 Test Coupling pressure mineral based fluids Logo • Accurate Pressure FF14794 1/4” NPT 3 • Agriculture Gauge Adapter control and system FF14796 Union Adapter 2 monitoring • Construction FF14800 1,000 psi Gauge 1 • Leak-free connection • On-highway FF14801 7,500 psi Gauge 1 before piston valve • Industrial opens For more information please contact your local Heavy Duty Sales Manager today!

Your Logo

Technical information

Model 731 Model 751 Model 751 Model 731 1047 Differential Model 731 Model 751 Lorem ipsum dolor est

Your Logo

Eaton Corporate Identity Standards — 7/19/13 15 15.16 Channel Partners— Industrial Sector eaton-produced marketing collateral Success story Line card Your Logo Used on Industrial Control—A Complete Product Offering Markets Served Success Story: Company Markets Served Subhead Adjustable Frequency Current Sensors Hour Meters Eaton Literature • Self Powered Drives, Enclosed • HVAC Drives, 3/4 to 800 hp • Analog and Discrete Outputs • Industrial and Clean Power • Solid or Split Core Housings Drives, 1 to 1200 hp

Adjustable Frequency DC Contactors Inductive Proximity Sensors Drives, Panel • DP Rated 1250 to 3000A • Tubular, Rectangular, Limit • Machinery Drives, 1/4 to 25 hp (1000 to 2000 Vdc) Switch or Pancake Styles Pull quote. Duis in • HVAC Drives, 1 to 250 hp • NEMA Rated 5 to 1800A • Metal Face, Extended • Industrial Drives, 1 to 2000 hp (600 Vdc) Range, Analog and mauris eu eros tempus • High-Performance Drives, Programmable Types 1 to 3000 hp ultricies. Curabitur nisl. Deﬁ nite Purpose Control Integrated Machine Aftermarket • 1-, 2-, and 4-Pole to 40A; Controllers At right are further examples of Nunc sodales risus non • Genuine Motor Control Parts 3-Pole to 360A • Drives and Operator Interface • Reversing Contactors to 75A lacus. Sed ullamcorper. Service and Support • Starters to 60A—Bimetallic • Technology Upgrades and Electronic Overloads Fusce ut leo. • NEMA Type 1 Enclosed Eaton-produced marketing Joysticks Proin sit amet arcu et risus Capacitive Proximity Digital Panel Meters • 22.5 mm or 30.5 mm Devices Sensors • 2- and 4-Position • Tubular—Smooth or • Momentary, Maintained and collateral with a Channel Partner Threaded Latched Key Interlock Switches Headline text Combination Motor Electronic Products • DIN or NEMA Style Controllers • Electronic Interface to Vehicle’s • UL 508 Type F Communication Network logo applied. Please note that the Location Details: Overview/Callout. Curab Background Solution • Non-Reversing and • Customizable Laser-Etched City, State Reversing Legends and Icons dignissim, lorem vel inter- Body Copy. Curabitur dig- Body Copy. Duis in mauris • Rotary Type to 65A • Standard Cutout with Low Rear Segment Details: dum cus, neque nibh ven- nissim, lorem vel interdum eu eros tempus ultricies. Proﬁ le and Less Wiring Key Switches Combination Starters • 22.5 mm or 30.5 mm Channel Partner logo should Details subhead enatis arcu, eu nonummy cursus, neque nibh venenatis Curabitur nisl. Nunc sodales Encoders arcu, eu nonummy metus risus non lacus. Sed ullam- • IEC and NEMA Devices Problem: metus urna ut erat. Integer • Circuit Breaker or Fusible urna ut erat. Integer bibendum corper. Fusce ut leo. Proin • UL 508 Type F Combination Mauris eu eros tempus maultricies bibendum lorem a mau- lorem a mauris. Duis in mau- sit amet arcu et risus blandit Motor Controllers lorem ipsum. visually appear to be about 80% of ris. Duis in mauris eu eros ris eu eros tempus ultricies. adipiscing. Vestibulum ultrices LEDs Solution: tempus ultricies. Curabitur Curabitur nisl. Nunc sodales ornare mi. Morbi lorem. Connectivity • BA9 and BA15 Base Enclosed Control Eros tempus ultricies, lorem ipsum risus non lacus. Sed ullam- • Micro, Nano/Pico and Mini nisl. Nunc sodales risus non • Bullet Point Copy. • Non-Combination Starters corper. Fusce ut leo. Proin Connector Cables dolor amet tortor ac enim eget portal. lacus. Sed ullamcor • Multi-Connector Junction • Combination Starters the size of the Brand Signature. sit amet arcu et risus blandit • Bullet Point Copy enean Boxes • Manual Motor Starters Results: adipiscing. Vestibulum ultri- adipiscing tortor ac enim. • Field Wireable Accessories • Reduced Voltage Soft Starters Tempus ultricies, lorem ipsum dolor Overview/Callout. Pules • Adjustable Frequency Drives Lighting Contactors ces ornare mi. Morbi lorem. • Lighting Controls amet act mac lorem enim eget in erat eu tellus consectet • Bullet Point Copy ipsum Contactors—IEC • Electrically or Mechanically Vestibulum ut nulla sit amet mi • Miniature Controls to portal. dolo. Held dapibus. Fusce pulvinar. sodales tristique. Lorem ipsum 8.8A (AC3) Enclosures, Control Stations • Magnetically Latched dolor sit amet, consectetuer • FVNR to 1600A (AC3) • 1 to 9 Holes for 22.5 mm Quisque non justo. Etiam • Bullet Point Copy. • 1 to 3 Holes for 30.5 mm adipiscing elit. Praesent arcu. • FVR to 150A (AC3) Secondary copy head eget augue quis tellus ultri- • Polycarbonate, Die Cast, Stainless Steel and Secondary copy. Duis in mauris eu eros ces sce. Results Limit Switches Challenges Contactors—NEMA Polyester Types • Precision Switches tempus ultricies. Curabitur nisl. Nunc sodales • FVNR and FVR to Size 8 risus non lacus. Sed ullamcorper. Fusce Body Copy. Lorem ipsum dolor • Compact, DIN and NEMA Style Body Copy. Duis in mauris (900 hp) E-Stop Switches • Modular and Factory Sealed ut leo. Proin sit amet arcu et risus blandit sit amet, consectetuer adipi- eu eros tempus ultricies. • 4- and 5-Pole to Size 2 (25 hp) • 22.5 mm and 30.5 mm Devices • Heavy Duty, Special Purpose adipiscing. scing elit. Curabitur ullamcor- • Push-Pull, Keyed, Illuminated and Hazardous Location Curabitur nisl. Nunc sodales per justo nec purus. imperdiet, and Non-Illuminated • Secondary copy bullet. Vestibulum ultrices Twist-to-Release ornare mi. Morbi lorem. risus non lacus. Sed ullado- justo. Lorem ipsum dolor sit Manual Motor Controllers lor amet. Vestibulum ultrices Control Stations • Rotary Type to 65A • Vestibulum ut nulla sit amet mi sodales amet, consectetuer adipiscing • General Purpose and tristique. ornare mi. Morbi lorem. elit. Sed pulvitempus a, rutrum Heavy Duty Fiber Optic Cables Vestibulum ut nulla sit amet mi eget, convallis eget, odio. • Fixed Element or Modular • Glass or Plastic • Lorem ipsum dolor sit amet, consectetuer • 22.5 mm and 30.5 mm Devices adipiscing elit. Praesent arcu. sodales tristique. Lorem ipsum Vivamus nisl nisl, sodales ac, dolor sit amet, consectetuer posuere eget, porta at, nisl. adipiscing elit. Praesent arcu. Counters Manual Motor Protectors • Can Counters • Pushbutton Type to 25A • Preset Counters • Rotary Type to 65A • Stroke or Revolution Enclosures, Global and Counters North American

Your Logo Your Logo

Literature fulfillment Direct mail Apparel

Your Logo

Eaton Corporate Identity Standards — 7/19/13 16 15.17 Channel Partners— Industrial Sector

Distributor-produced marketing collateral Featuring only eaton products Channel-Partner-produced marketing Overview material displaying only Eaton

Follow the standards in this products should be branded with section when producing Channel Partner material displaying only the Eaton Authorized Mark and the Eaton products. Channel Partner’s logo. Always use the approved master art for the Eaton Authorized Mark.

The Eaton Authorized Marks are available for download from Communications & Brand Center via the dropdown on JOE. Suppliers may register at https://eaton.emotion.com. Once registered, send an e-mail to Your [email protected] to get access permission to folders. Logo Eaton Authorized Representative

Eaton Corporate Identity Standards — 7/19/13 17 15.18 Channel Partners— Industrial Sector

Distributor-produced marketing collateral Technical information Print ad Featuring only eaton products

Main Identifier Examples of Channel lorem ipsum Your Your Partner Communications Logo Logo Eaton Authorized Representative Eaton Authorized Representative Featuring Top Quality Table Main Head a B c D E F G H i J K L Eaton Pressure Gauges Table Head: Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Display the Eaton Authorized Mark Table Body 123 456 789 234 567 678 345 456 567 789 456 567 BCD 12 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: when Eaton products are the only Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: NEW subject of the material. The Mark Table Subhead A 123 456 789 234 567 678 345 456 567 789 456 567 Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456 PRODUCT Table Head: Table Subhead B 123 456 789 234 567 678 345 456 567 789 456 567 is a valuable tool for promoting Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: your brand and Eaton. It lets your Table Body 123 456 789 234 567 678 345 456 567 789 456 567 BCD 12 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: customers know that you carry Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: and service the quality Eaton Table Subhead A 123 456 789 234 567 678 345 456 567 789 456 567 Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456 products they know and trust.

Caption. ipsum dolor sit amet, con- Body Copy Head lorem Body Copy. Lorem ipsum dolor dolor. Donec semp dosten. Body Copy Head lorem sectetuer adipiscing elit. Maecenas sit amet, consectetuer adipiscing Donec semper, tellus at iaculis Incorporate the Mark into your nec pede. Aenean dui mauris. Body Copy. Lorem ipsum dolor elit. Curabitur ullamcorper justo imperdiet, magna arcu gravida Body Copy. Lorem ipsum dolor sit amet, consectetuer adipiscing nec purus. wisi, eget hendrerit mi enim ac sit amet, consectetuer adipiscing elit. Curabitur ullamcorper justo metus. Aenean adipiscing tortor elit. Curabitur ullamcorper dolor nec purus. Donec semper, tellus Body Copy Head lorem ac enim. Nulla facilisi. Sed eget sit amet, consectetueing elit. Sed at iaculis imperdiet, magna arcu justo. Lorem ipsum dolor sit amet, pulvinar odio quis sapien. The Eaton pressure gauge kit and screw test coupling provide graphic style and use it to gravida wisi, eget hendrerit mi Body Copy. Lorem ipsum dolor consectetuer adipiscing elit. Sed accurate and efficient pressure control and monitoring of your enim ac metus. Aenean adipi- sit amet, consectetuer adipiscing pulvinar odio quis sapien. Donec scing tortor ac enim. Nulla faci- elit. Curabitur ullamcorper justo elit tellus, tempus allis eget, odio. hydraulic system, while minimizing the introduction of contamina- lisi. Sed eget justo. Lorem ipsur. nec purus. Lorem ipsum dolor Nisl nis. emphasize the quality of Eaton semper doned. Lorem ipsum tion. The complete kit is pre-packaged with Eaton’s most common adapters and test couplings. Arum voloriberum eium, omniet ad 18 your corporation Lorem Ipsum Dolor your corporation Lorem Ipsum Dolor 18 ea dolorpos simolest experum autem aut ut earum quam, utem products. Use the equity and quibusam di te iur? Icilique nonsero quiducia se aperroreium dolupta erfereh enditae di reictem reputation of your brand as the Complete Kit —FF14802 Features: Applications • Test system at working pressure • Hydraulics and mineral based fluids main draw of the communication, • 630 bar (9,000 psi) working pressure • Agriculture • 345 bar (5,000 psi) connect under • Construction pressure • On-highway Website • Accurate Pressure control and system • Industrial and reinforce it with the global monitoring Corionse peratas expel iusciunt quia quat • Leak-free connection before piston valve vendite eatusanti autat et ilignat volorror opens aut faccupti sit, qui omnimpore laute illupta • Simple and fast screw together connections tintorumet ut optat laciandis iuntur aut hilit standing and unparalleled • Self-locking caps restempores enim fuga. Simus, eos aliquia illorrorepedUm sectemporem que repe volut • Viton seals laut verchilles quas arumquisquo dit as eat Corionse peratas expel iusciunt quia quat quosapiendae niendan ditatur, http://www.yourlogo.com/differentials/ vendite eatusanti autat et ilignat volorror excellence of Eaton Corporation. aut faccupti sit, qui omnimpore laute illupta tintorumet ut optat laciandis iuntur aut hilit restempores enim fuga. Simus, eos aliquia illorrorepedUm sectemporem que repe volut laut verchilles quas arumquisquo dit as eat quosapiendae niendan ditatur,

Mark Brand Is An Eaton Authorized Representative Your differential Logo Eaton Authorized Representative

EGerodisc™ is a hydraulically-operated electronically controlled limited slip differential About Us that provides variable torque up to full axle lock. It automatically identifies the optimal traction solution at any speed. Find Our Stores

Parts Online marketing

Service The spring pack pushes the side gears against the clutches, which are attached to the cage. Both side gears spin with the cage when both Chat with one of wheels are moving at the same speed, and the clutches aren’t needed. Our Experts Your Logo Eaton Authorized Representative

The clutches fight this behavior, wanting both Dolor amet wheels to go the same speed. If one wheel Ut wisi enim ad minim wants to spin faster than the other, it must first venim, quis nostrud exerci overpower the clutch. The stiffness of the tationar ullamcorper suscipit springs combined with the friction of the clutch lobortis nisl ut aliquip ex determine how much torque it takes to eaconsequat. overpower it.

Eaton Corporate Identity Standards — 7/19/13 18 15.19 Channel Partners— Industrial Sector

Distributor-produced marketing collateral Featuring only eaton products Business card with Eaton Letterhead with Eaton Examples of Stationery Authorized Mark Authorized Mark

Use the Eaton Authorized Mark on Your 32 Aztec Drive business cards, letterhead, Logo Your Logan, NM 88426 575.555.1212 Eaton Authorized Representative envelopes, and other stationery. Logo Richard Mays 32 Aztec Drive Director of Sales The Mark sends a strong message Logan, NM 88426 Eaton Authorized Representative to your business contacts that you 575.555.1212 Richard Mays are authorized by Eaton. Director of Sales

The Authorized Mark should Dear Sirs, visually appear to be about 80% of Menditione velecte dolupta con eatur, omnimus, sed esciis estectem est, que iur. the size of the Channel Partner Ecatemp orecae et resto bea volorita cum quo verro eatione sciendendit, officium logo. Always respect the clear rem re, senduci assime se voloreicita abo. At labo. Itassim ipsapel ea quiaecese Business card with typeset sae dolent aut eum sunt. Faccae eosti dolumque vent. Ommolor iorporibus aditata space and the 12mm (0.5") nes inctur temporem inciis aut fugias eos et ullorun tiatem incid que alitate ius, minimum width of the Mark. Authorized Partner Relationship que quiam iderum quia voluptur. The Eaton Authorized Partner Lorro vero ventius eati accuptatem ipsuntio. Ut et optatque restium excesequas rere porese net acepe natem fugit dolupta pra dus. Relationship may also be typeset. Your Videlendam dit quiatur resequaspe omnihitas soluptint estrum faces sam aut ant Display the Eaton Authorized Mark Logo erum sitiate des sam, cuptae veris am que perent, quidicat eos andam is nullupi when Eaton products are the only Eaton Authorized Representative cienihit est, cum fugiae voluptate lab imus necersp erumquam exeribusam in Richard Mays porrum, nost, optatur ibeatis sum faccus, sae mintis demoluptati re pratur? Qui Director of Sales subject of the material. officipidus se velignim que esci a voles dolentem accae doloresciet fuga. Igenem 32 Aztec Drive Do not display the Eaton Logan, NM 88426 rere con nienda culpa volumquate et moluptas ne dolor sum re nus, quam fuga. 575.555.1212 Itas aut quis modit hit fuga. Em hillandae. Itaerum velecae sendand erumqui tota- Authorized Mark when logos of tur iandest et voluptam et perum dolectem ipsunto tatiisi receatem comni tectios companies other than the Channel An Eaton Authorized Distributor dolo min cuptas veliatem. In restiis et et fuga. Endigent que non reribus cusdam Partner are present. enecupta que plaboris ut aborror esequibus et que eatibus. Sincerely, Richard Mays

Always respect the Clear Area around the Mark

Eaton Corporate Identity Standards — 7/19/13 19 15.20 Channel Partners— Industrial Sector

Distributor-produced marketing collateral Eaton section of a Channel Partner website Featuring only eaton products Examples of Websites http://www.yourlogo.com/differentials/ and Online Advertising

Search Your website is a valuable tool for reaching customers and potential Your differential clients. Use the Eaton Authorized Logo Mark to emphasize and promote Eaton Authorized Representative your brand and Eaton. You may EGerodisc™ is a hydraulically-operated electronically controlled limited slip differential place the Authorized Mark About Us that provides variable torque up to full axle lock. It automatically identifies the optimal wherever it best works with your traction solution at any speed. Find Our Stores web design. Parts Web pages produced by a Channel Service The spring pack pushes the side gears against Partner that display only Eaton the clutches, which are attached to the cage. Both side gears spin with the cage when both Chat with one of wheels are moving at the same speed, and the products should be branded with clutches aren’t needed. Our Experts the Eaton Authorized Mark and the Channel Partner’s logo.

The clutches fight this behavior, wanting both If your company uses online wheels to go the same speed. If one wheel wants to spin faster than the other, it must first overpower the clutch. The stiffness of the advertising to drive traffic to your springs combined with the friction of the clutch determine how much torque it takes to site, the Eaton Authorized Mark overpower it. may be used to promote interest. The Authorized Partner Relationship may also be typeset. Eaton Authorized Mark Vertical banner

Your Logo Eaton Authorized Representativeyourlogo.com

Horizontal banner

An Eaton Authorized Distributor. We carry and maintain the full line of Eaton We carry and maintain the full line power products. Your Click here to see an of Eaton power products. interactive tour of our new store. Logo yourlogo.com Eaton Authorized Representative Eaton Corporate Identity Standards — 7/19/13 20 15.21 Channel Partners— Industrial Sector

Distributor-produced marketing collateral Brochure front cover Pocket folder Featuring only eaton products Examples of Literature Your Your The Eaton Authorized Mark is a Logo Logo Eaton Authorized Representative Eaton Authorized Representative valuable tool for promoting your brand and Eaton. Use it on internal and external literature. The Authorized Partner Relationship Differentials 1–7 Training Meeting for may also be typeset. Powertrain Controls 8–10 Eaton Authorized Fuel Emission Control 11–17 Display the Eaton Authorized Mark Superchargers 18–22 Representative Status when Eaton products are the only Gears 23–37 subject of the material. Advanced Machining 38–42 Other 43–55

Always respect the Clear Area around the Mark

Eaton Corporate Identity Standards — 7/19/13 21 15.22 Channel Partners— Industrial Sector

Distributor-produced marketing collateral Ceiling dangler Featuring only eaton products Panel display Examples of Displays featuring Eaton products and Tradeshows

Your In-store merchandising, POP Logo displays and tradeshows are a Eaton Authorized Representative proven method to increase sales Ipsum DF Amet V Amet VE

Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, and brand recognition. Ceiling consetetur sadipscing elitr, sed consetetur sadipscing elitr, sed consetetur sadipscing elitr, sed diam nonumy eirmod tempor diam nonumy. diam nonumy eirmod tempor invidunt ut labore et dolore magna invidunt. danglers, stand-alone product ali. displays, installations, and shelf and counter signs remind and Amet DF Amet V++

Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed consetetur sadipscing elitr, sed diam nonumy eirmipsod tempor diam nonumy. encourage customers of products invidunt ut. they might otherwise overlook. yourlogo.com Display the Eaton Authorized Mark when Eaton products are the only subject of the material.

Stand-alone sign

Tabletop display featuring Your Eaton products Logo

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Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed consetetur sadipscing elitr, sed consetetur sadipscing elitr, sed consetetur sadipscing elitr, sed diam nonumy eirmod tempor diam nonumy eirmod. diam nonumy eirmod tempor diam nonumy eirmipsod tempor invidunt ut lab. invidunt ut labore et dolore magna invidunt ut. ali. New and In Stock Your Logo Ask a Sales Eaton Authorized Representative Representative!

Eaton Corporate Identity Standards — 7/19/13 22 15.23 Channel Partners— Industrial Sector

Distributor-produced marketing collateral Opening title screen Text screen Featuring only eaton products Examples of Digital Presentations Your Logo Eaton Authorized Representative If your company uses videos, Your Eaton Authorized Distributor Training PowerPoint slide shows, Logo • Andignim quaepudias interactive displays, or any other • Eruptatectur acere digital presentations that refer to Eaton Authorized Representative • Doluptatias nim corat your Eaton Authorized Relationship, • Chicidi autem • Adebisqu atisit mollanis place the Mark on each screen Maintaining Eaton Products that refers to that relationship. This can serve as an important reminder to employees, customers, and potential clients of the trust shared between your company and Eaton. Presentation closing screens may feature the Mark by itself.

Display the Eaton Authorized Mark Closing title screen CDs when Eaton products are the only subject of the material.

Selling as an The Authorized Partner Relationship Eaton Authorized Partner may also be typeset in headlines Your and text, or where space is limited. Logo Your Eaton Authorized Representative Training CD Logo For Sales Reps Eaton Authorized Representative

Eaton Corporate Identity Standards — 7/19/13 23 15.24 Channel Partners— Industrial Sector

Distributor-produced marketing collateral Pickup showing alternative placements Featuring only eaton products Examples of Vehicles

The Eaton Authorized Mark may be used on vehicles. Channel Partner vehicles should not be represented as Eaton vehicles. Place the Mark where it can be seen clearly: tailgates, side panels, and cab doors are ideal. Your • Marks may be applied to the Logo body of the vehicle or adhered Eaton Authorized Representative as decals to windows. • Window decals have a minimum display size of 3" and a maximum of 6". The Authorized Partner Relationship may also be typeset.

Eaton Corporate Identity Standards — 7/19/13 24 15.25 Channel Partners— Industrial Sector

Distributor-produced marketing collateral Embroidered cap Coffee mugs (front and back) Featuring only eaton products Examples of Promotional Merchandise Your Logo An Eaton Authorized Distributor Your Promotional merchandising may Logo be used to advertise the partnership between your company and Eaton. Baseball caps, polo shirts, t-shirts, pens, tote bags, mugs, and umbrellas are just a few ideas for giveaways that remind customers of your brand and your Eaton Authorized Your Relationship. Logo The Authorized Relationship may Pens also be typeset.

Your Promotional merchandise should Logo feature the Eaton logomark but should not display the Eaton Authorized Mark.

Polo shirt with optional placements T-shirt front T-shirt back on either arm or breast pocket

Your Your Logo Logo

Eaton Corporate Identity Standards — 7/19/13 25 15.26 Channel Partners— Industrial Sector

Distributor-produced marketing collateral Featuring multiple brands Channel Partner material displaying Overview Eaton products as well as other

Follow the standards in this manufacturers’ products should be section when producing Channel Partner material displaying Eaton branded with the Eaton logomark products and other manufacturers’ products. and the Channel Partner’s logo. Always use the approved master art for the Eaton Authorized Mark. For more information on the Eaton logomark, see pages 1.9–1.10 of the Eaton Brand Identity Standards. Your The Eaton Authorized Marks are available for download from Communications & Logo Brand Center via the dropdown on JOE. Suppliers may register at Eaton Authorized Representative https://eaton.emotion.com. Once registered, send an e-mail to [email protected] to get access permission to folders.

Eaton Corporate Identity Standards — 7/19/13 26 15.27 Channel Partners— Industrial Sector

Distributor-produced marketing collateral Channel Partner catalogue showing Eaton and other manufacturers’ products Featuring multiple brands

Main Identifier Examples of Channel lorem ipsum Partner Communications

Table Main Head A B C D E F g h i J k L Table Head: Table Body 123 456 789 234 567 678 345 456 567 789 456 567 Material produced by a Channel AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Body 123 456 789 234 567 678 345 456 567 789 456 567 BCD 12 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 Partner that markets Eaton AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 products and other manufacturers’ AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Subhead A 123 456 789 234 567 678 345 456 567 789 456 567 Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: products should be branded with Table Subhead B 123 456 789 234 567 678 345 456 567 789 456 567 Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Body 123 456 789 234 567 678 345 456 567 789 456 567 the Channel Partner’s logo. AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Body 123 456 789 234 567 678 345 456 567 789 456 567 BCD 12 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Body 123 456 789 234 567 678 345 456 567 789 456 567 When Eaton products are AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Subhead A 123 456 789 234 567 678 345 456 567 789 456 567 displayed the Eaton logomark Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456 should accompany them.

Caption. ipsum dolor sit amet, consectetuer Body Copy Head lorem Body Copy Head lorem Body Copy Head lorem Body Copy Head lorem adipiscing elit. Maecenas nec pede. Aenean Your dui mauris, dignissiin. Body Copy. Lorem ipsum Body Copy. Lorem ipsum Body Copy. Lorem ipsum Body Copy. Lorem ipsum dolor sit amet, consectetuer dolor sit amet, consectetuer dolor sit amet, consectetuer dolor sit amet, consectetuer adipiscing elit. Curabitur ullam- adipiscing elit. Curabitur ullam- adipiscing elit. Curabitur ulla- adipiscing elit. Curabitur ulla- corper justo nec purus. Donec corper justo nec purus. Lorem mcorper justo nec pur ipsum mcorper justo nec pur ipsum semper, tellus at iaculis imper- ipsum dolor semper doned. dolor sit amet, consectetuer dolor sit amet, consectetuer Logo diet, magna arcu gravida wisi, Lorem ipsum dolor. Donec adipiscing elit. Sed pulvinar adipiscing elit. Sed pulvinar eget hendrerit mi enim ac semp dosten. Donec semper, odio quis sapien. odio quis sapien. metus. Aenean adipiscing tore- tellus at iaculis imperdiet, get justo. Lorem ipsum dolor magna arcu gravida wisi, eget sit amet, consectetuer. hendrerit mi enim ac metus.

27 eaton corporation Lorem Ipsum Dolor eaton corporation Lorem Ipsum Dolor 27

Channel Partner line card showing Eaton and other manufacturers’ products

Tools, Safety & MRO Consumable Products

Whether it’s Safety Products or Hand Tools, Maintenance Supplies or Instrumentation, WESCO’s complete line of MRO and Consumable products are sure to meet your needs. With an extensive network of nationwide Branch locations, WESCO provides fast and reliable service delivering the products you need, when you need them. Rely on WESCO to deliver the finest products from the best suppliers! Our Suppliers

Abrasives & Fasteners & Janitorial & Fendall Test Equipment Cutting Tools Hardware Sanitation Gatorade AEMC 3M ASC 3M Hercules Locks Amprobe Lenox & Irwin Tools Cully/Minerallac Clorox Howard Leight Eaton Kidde Osborn Dottie Georgia Pacific Tools International FCI-Burndy Kimberly Clark LaCrosse Standard Abrasives Greenlee Rubbermaid Lakeland Industries Hand Tools Weiler Corp. IDEAL Industries West Chester Glove Lift-All-Company Ames True Temper Maglite Cembre Adhesives, Klein Tools Repair Metallics Maple Chase/Firex/ Cementex Chemicals, Paint & Eaton Invensys Channellock Tapes HVAC Galco MCR Safety Cooper Tools 3M Broan/Nutone PLC Center/Speck Mechanix Wear Craftsman CRC Electromode Safety & Security Memphis Glove Danaher Krylon Marley Electric MSA E-Z Holster Battery Center Rustoleum Heating North Safety Greenlee Accuform Signs Saf-T-Lok TPI Corp. Oberon IDEAL Industries Alpine Valley Water Spray-On Instrumentation Omni-Glow/ Jameson Bacou-Dalloz Cyalume Klein Tools Cable & Conduit Intermatic Best Pelican Lenox Equipment Marsh/Bellofram Brady Rayovac Rolatape 3M NoShock Bright Star Salisbury WIHA Tools Arnco Pac Stainless BRK/First Alert Sorbent Products Power & Eaton Parker Skinner/ Bullard Sqwincher Pneumatic Gold Ring IDEAL Industries Carhartt Streamlight Tools SOR Klein Tools Crews Tennessee Mat Tork DBI/Sala Chicago Pneumatic Thomas & Betts Tingley Rubber DeWalt Duracell Uvex Eagle Mfg FCI-Burndy Werner Ladder Greenlee/Fairmont Ergodyne West Chester Glove Eveready/Energizer Makita Your Wilson Bohannan Milwaukee Logo Eaton Corporate Identity Standards — 7/19/13 27 15.28 Channel Partners— Industrial Sector

Distributor-produced marketing collateral Business card with Eaton logomark Featuring multiple brands Letterhead with Eaton logomark Examples of Stationery

Your 32 Aztec Drive Logo Your Logan, NM 88426 575.555.1212 Use the Eaton logomark on Richard Mays Logo Richard Mays business cards, letterhead, Director of Sales Director of Sales 32 Aztec Drive envelopes, and other stationery. Logan, NM 88426 This sends a strong message to 575.555.1212 your business contacts that you Dear Sirs, are trusted by Eaton. Menditione velecte dolupta con eatur, omnimus, sed esciis estectem est, que iur. The Eaton logomark should have Ecatemp orecae et resto bea volorita cum quo verro eatione sciendendit, officium the same visual weight as other rem re, senduci assime se voloreicita abo. At labo. Itassim ipsapel ea quiaecese sae dolent aut eum sunt. Faccae eosti dolumque vent. Ommolor iorporibus aditata brands listed. nes inctur temporem inciis aut fugias eos et ullorun tiatem incid que alitate ius, que quiam iderum quia voluptur.

Lorro vero ventius eati accuptatem ipsuntio. Ut et optatque restium excesequas rere porese net acepe natem fugit dolupta pra dus.

Videlendam dit quiatur resequaspe omnihitas soluptint estrum faces sam aut ant erum sitiate des sam, cuptae veris am que perent, quidicat eos andam is nullupi cienihit est, cum fugiae voluptate lab imus necersp erumquam exeribusam in porrum, nost, optatur ibeatis sum faccus, sae mintis demoluptati re pratur? Qui officipidus se velignim que esci a voles dolentem accae doloresciet fuga. Igenem rere con nienda culpa volumquate et moluptas ne dolor sum re nus, quam fuga. Itas aut quis modit hit fuga. Em hillandae. Itaerum velecae sendand erumqui tota- tur iandest et voluptam et perum dolectem ipsunto tatiisi receatem comni tectios dolo min cuptas veliatem. In restiis et et fuga. Endigent que non reribus cusdam enecupta que plaboris ut aborror esequibus et que eatibus.

Sincerely, Richard Mays

Eaton Corporate Identity Standards — 7/19/13 28 15.29 Channel Partners— Industrial Sector

Distributor-produced marketing collateral Channel Partner website showing Eaton and other manufacturers’ products Featuring multiple brands Examples of Websites http://www.yourlogo.com/differentials/ and Online Advertising

Search Your website is a valuable tool for reaching customers and potential Your differential clients. Use the Eaton logomark to Logo emphasize and promote your brand and Eaton. You may place EGerodisc™ is a hydraulically-operated electronically controlled limited slip differential the logomark wherever it best About Us that provides variable torque up to full axle lock. It automatically identifies the optimal works with your web design. traction solution at any speed. Find Our Stores

Material produced by a Channel Parts Partner that markets Eaton Service The spring pack pushes the side gears against products and other manufacturers’ the clutches, which are attached to the cage. Both side gears spin with the cage when both Chat with one of wheels are moving at the same speed, and the products should be branded with clutches aren’t needed. Our Experts the Eaton logomark and the Channel Partner’s logo.

The clutches fight this behavior, wanting both When Eaton products are wheels to go the same speed. If one wheel wants to spin faster than the other, it must first overpower the clutch. The stiffness of the displayed the Eaton logomark springs combined with the friction of the clutch determine how much torque it takes to should accompany them. overpower it. If your company uses online advertising to drive traffic to your site, use the Eaton logomark to promote interest. Full banner (468x60) Vertical banner (120x240) When Eaton products are displayed the Eaton logomark should accompany them. Your Your We carry and maintain a full line of Logo Logo power products. yourlogo.com We carry and maintain a full line of power products. Click here to see an interactive tour of our new store.

Eaton Corporate Identity Standards — 7/19/13 29 15.30 Channel Partners— Industrial Sector

Distributor-produced marketing collateral Outside front cover Pocket folder Featuring multiple brands Examples of Literature Winter 2010 Catalog Your Your The Eaton logomark is a valuable Logo Logo tool for promoting your brand and Eaton. Use it on internal and external literature. The primary color style for the Eaton Differentials 1–7 Mid-Summer logo is Eaton Blue on a white Powertrain Controls 8–10 Training Meeting background. On light-colored Fuel Emission Control 11–17 backgrounds it may also be used Superchargers 18–22 For Sales Reps in black. On dark backgrounds in Gears 23–37 may reverse to white. Advanced Machining 38–42 Other 43–55 Always respect the Clear Area around the Eaton logomark.

Always respect the Clear Area around the logo

Eaton Corporate Identity Standards — 7/19/13 30 15.31 Channel Partners— Industrial Sector

Distributor-produced marketing collateral Ceiling dangler Featuring multiple brands Panel display Examples of Displays and Tradeshows Your Logo In-store merchandising, POP displays and tradeshows are a Ipsum DF Amet V Amet VE

Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, proven method to increase sales consetetur sadipscing elitr, sed consetetur sadipscing elitr, sed consetetur sadipscing elitr, sed diam nonumy eirmod tempor diam nonumy. diam nonumy eirmod tempor invidunt ut labore et dolore magna invidunt. and brand recognition. Use the ali. Eaton logomark on ceiling danglers, stand-alone product Amet DF Amet V++ Ipsum DF

Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed consetetur sadipscing elitr, sed consetetur sadipscing elitr, sed diam nonumy eirmipsod tempor diam nonumy. diam nonumy eirmod tempor invidunt ut. invidunt ut labore et dolore magna displays, installations, and shelf ali. and counter signs to remind and encourage customers of products they might otherwise overlook. When Eaton products are displayed the Eaton logomark should accompany them. The Eaton logomark should have the same visual weight as other Stand-alone sign brands listed. Tabletop display Your Logo Amet V Amet VE Lorem DF Sit DF

Top Brands Amet E Amet ER Ipsum DF Amet DF Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed consetetur sadipscing elitr, sed consetetur sadipscing elitr, sed consetetur sadipscing elitr, sed diam nonumy eirmod tempor diam nonumy eirmod. diam nonumy eirmod tempor diam nonumy eirmipsod tempor invidunt ut lab. invidunt ut labore et dolore magna invidunt ut. New and ali. In Stock Your Ask a Sales Logo Representative!

Eaton Corporate Identity Standards — 7/19/13 31 15.32 Channel Partners— Industrial Sector

Distributor-produced marketing collateral Opening title screen Text screen Featuring multiple brands Examples of Digital Presentations Your Logo Your On videos, PowerPoint slide Distributor Training shows, interactive displays or any Logo • Andignim quaepudias other digital presentations when • Eruptatectur acere

Eaton products are not the only • Doluptatias nim corat subject of the material use the • Chicidi autem Maintaining Your Electrical Systems Eaton logomark on each screen • Adebisqu atisit mollanis that refers to that relationship. This can serve as an important reminder to employees, customers, and potential clients of the trust shared between your company and Eaton. The Authorized Relationship may also be typeset in headlines and text. Closing title screen CDs The Eaton logomark should have the same visual weight as other brands listed.

Your Logo Your Training CD Logo For Sales Reps

Eaton Corporate Identity Standards — 7/19/13 32 15.33 Channel Partners— Industrial Sector signage Store facade Examples of Signage

Signage is an important resource to inform potential customers of your Eaton Authorized Relationship. Branding your signage with the Eaton Authorized Your Mark reinforces the good Logo reputation of your company Eaton Authorized Representative and ours. The Eaton Authorized Mark may be used on exterior or interior Decal applied to window signs. It may also be applied to windows as a decal.

Billboard Your Logo Your Eaton Authorized Representative Logo Eaton Authorized Representative The best outlet for all your auto needs

Eaton Corporate Identity Standards — 7/19/13 33 15.34 Channel Partners— Industrial Sector signage Store facade featuring Eaton Hydraulic Examples of Signage product lines Featuring Eaton Hydraulic Product Lines Eaton Authorized Mark with one product line set on one line below the Authorized Mark When exterior signage features Eaton Hydraulic product lines they may set to the right or below the Your

Eaton Authorized Mark. Product Logo Weatherhead lines may set on one, two, three Eaton Authorized Representative or four lines.

Weatherhead® Weatherhead

1.25” (32mm)

1.25” (32mm) deep sign. Aluminum, fiberglass or Store facade featuring Eaton Hydraulic exterior treated wood. product lines Sides paint white or black.

Eaton Authorized Mark with multiple product lines set to the right of the Authorized Mark

Weatherhead Your Vickers ® Aeroquip Char-Lynn Weatherhead Logo ® Eaton Authorized Representative Vickers Aeroquip® Char-Lynn®

Eaton Corporate Identity Standards — 7/19/13 34 15.35 Channel Partners— Industrial Sector signage Product lines below the Eaton Authorized Mark Examples of Signage Featuring Eaton Hydraulic

Product Lines Y X

® To produce signage featuring Weatherhead® Weatherhead® Weatherhead® Weatherhead ® Vickers® Vickers® Vickers Eaton Hydraulic product lines use ® Aeroquip® Aeroquip the specifications shown here. Char-Lynn® Product lines may set to the right or below the Eaton Authorized Mark. Product lines may set on one, two, three or four lines. 1/2X ® The product line sets in Univers 65 Y Weatherhead Bold. X Vickers® Calling the distance from the top 1/2X of the “E” in the Eaton logomark to the top of the middle stoke “Y”: • Size cap height of the product 1/2X line to Y. Calling the height of the logomark “X”: • Size the product line so the distance from the cap height to the baseline of the next line is Product lines to the right of the Eaton Authorized Mark X. Univers 65 Bold • Allow 1/2X from the edge of the color field to the top and left of 1/2X the product line. ® Y Weatherhead Y • When the product line is set to X X the right of the Authorized Mark, Vickers® align the bottom of the color ® field to the bottom of the Mark. Aeroquip Char-Lynn®

Eaton Corporate Identity Standards — 7/19/13 1/2X 35