At Eaton We Value Our Relationships with Our Authorized Channel
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15.1 Channel Partners— Industrial Sector Contents At Eaton we value our relationships The Eaton Authorized Relationship 15.23 Examples of Digital with our authorized Channel Partners. 15.2 Overview Presentations 15.24 Examples of Vehicles The Eaton Authorized Mark 15.25 Examples of Promotional When you display your Eaton 15.3 Elements Merchandise 15.4 Clear Area and Authorized Identification with pride Minimum Size Distributor-Produced Marketing 15.5 Languages Collateral Featuring Multiple Brands and care, both businesses profit. 15.6 Backgrounds 15.26 Overview 15.7 Incorrect Usage 15.27 Examples of Channel Partner Communications 15.8 The Eaton Authorized Relationship in Text 15.28 Examples of Stationery 15.9 Correct Use of the Eaton 15.29 Examples of Websites Use and display of Eaton Eaton’s granting of the use Brand Name and Product and Online Advertising Authorized Partner Relationship of its Authorized Relationship Lines Name 15.30 Examples of Literature Identifiers is intended solely Identifiers is limited to the Legacy Logomark Status 15.31 Examples of Displays and exclusively for Eaton’s proper use of Eaton’s trademarks and Trade Shows 15.10 Legacy Logomarks legally authorized Channel and the terms of the distributor 15.32 Examples of Digital Partners or resellers who have or reseller agreements. Presentations The Eaton Logomark executed distributor agreements In the event of improper usage 15.11 Overview Signage with Eaton or its affiliates. 15.12 Black & White or termination or expiration of 15.33 Examples of Signage Logomark Selection In accordance with the terms of your agreement with Eaton, 15.34–35 Examples of Signage executed distributor or reseller you must immediately cease Eaton-Produced Featuring Eaton Marketing Collateral Hydraulic Lines agreements the use of these and desist from all use of these 15.13 Overview Identifiers may not be Identifiers on any marketing 15.14–16 transferred or assigned. communication material, Your Logo Used on For more information, please contact Eaton Literature including but not limited to: Eaton Corporate Communications Global The right to display these Branding at [email protected]. websites, advertising and Distributor-Produced Marketing Relationship Identifiers is Collateral Featuring Only Eaton promotional items, catalogues, limited to the promotion of Products tradeshow booths, signs, Eaton’s products and/or Eaton’s 15.17 Overview displays, and vehicles. authorized services only. 15.18 Examples of Channel Partner Communications 15.19 Examples of Stationery 15.20 Examples of Websites and Online Advertising 15.21 Examples of Literature 15.22 Examples of Displays and Trade Shows Eaton Corporate Identity Standards — 7/19/13 1 15.2 Channel Partners— Industrial Sector THE eatoN AUTHORIZED relatIONSHIP When to use which mark Overview 1 Channel Partner logo. 1 1 Channel Partners enjoy a special On Eaton-produced marketing relationship with Eaton as valued material, Channel Partners may Product Listing business partners. These add their logo. standards explain and demonstrate Your how distributors, resellers, service 2 The Eaton Authorized Mark. On Channel-Partner-produced partners, etc. may properly and Logo marketing material featuring only effectively display their relationship Eaton products or services, What’s with Eaton in their brand and Channel Partners may display the important marketing communications, Eaton Authorized Mark. to you? advertising, and promotions. 3 The Eaton Logomark. Your The most important aspects of On Channel-Partner-produced Logo these standards are protecting and marketing material featuring both advancing the reputations of Eaton Eaton products and products from and our Channel Partners. By other manufacturers, the Eaton logomark is shown. 2 2 adhering to these standards when identifying your company as an Eaton Authorized Partner a strong Your Logo and consistent visual message is Eaton Authorized Representative Dolor amet Ut wisi enim ad minim maintained. venim, quis nostrud exerci tationar ullamcorper suscipit lobortis nisl ut aliquip ex Your customers know, trust, and eaconsequat. recognize your company. Your graphic identity is an important part of that recognition. Eaton has a strong visual identity that inspires confidence and is respected around the world. These standards explain how to 3 3 incorporate our global position into your graphic identity to the benefit Your of your company and ours. Logo These standards show how Eaton Distributor Training Channel Partners may advertise • Andignim quaepudias • Eruptatectur acere their unique Eaton relationship in • Doluptatias nim corat • Chicidi autem three marketing situations: • Adebisqu atisit mollanis Eaton Corporate Identity Standards — 7/19/13 2 15.3 Channel Partners— Industrial Sector THE eatoN AUTHORIZED MARK Eaton Blue and black Elements A On Channel Partner-produced B material marketing only Eaton products or services, display the Eaton Authorized Mark. Only use the Mark that describes your designated Eaton relationship. The Mark may not be redrawn or C recreated from separate graphic or type elements. Always use the official artwork files. D Artwork is available in two-color (Eaton Blue and black on a white background) and one-color (black on a white background) versions. The distinctive Eaton Authorized Mark has four elements. A Black border A boundary between the Mark and any background it may appear on. All black B Eaton logomark The Eaton logomark prints in Eaton Blue or black. C ”Authorized” bar White type reverses out of a black bar. D Relationship designation This designation will vary according to the partner’s Eaton relationship. Eaton Corporate Identity Standards — 7/19/13 3 15.4 Channel Partners— Industrial Sector THE eatoN AUTHORIZED MARK Clear area Clear Area and Minimum Size X Always maintain a clear area around the Mark where no graphic elements or messages may be placed. To determine the clear area call the height of the Eaton logo “X”: X • Allow at least 1X between the black border and any other graphic elements. When printing against a color field, the color may abut the outside of the rule but may not print inside the rule. Never size the Mark to less than 12mm (0.5") in width. To represent the Authorized relationship at smaller sizes, typeset the full Authorized message. Wherever possible set the message in a X single line with a point size between 9 and 6 points. The preferred fonts for the Latin alphabet are: Univers 55 Roman, X X Arial Regular, or Helvetica Regular. For the Cyrillic alphabet use Univers 55 Cyrillic. See page 5 for more information Minimum size Preferred fonts on the Mark in languages other than English. Eaton Authorized Distributor Univers 55 Roman 9 pt. Eaton Authorized Representative Arial Regular 9 pt. 12mm (0.5") Eaton Corporate Identity Standards — 7/19/13 4 15.5 Channel Partners— Industrial Sector THE eatoN AUTHORIZED MARK Representative Distributor Reseller Languages US English No matter where it appears, the Eaton Authorized Mark is recognizable. Eaton authorizes UK English relationships in a growing number of categories, industries, and markets. Marks for each Authorized French Relationship title are offered in a range of languages. When typesetting the Mark message, ensure that the language matches German the graphic Mark. Never transpose words or add other language within the message. English Italian In these versions the authorization precedes the relationship. Latin Portuguese In these versions the relationship precedes the authorization. Cyrillic (Russian) In these versions the authorization Spanish precedes the relationship. Simplified Chinese In these versions the authorization precedes the relationship. Russian The Eaton Authorized Marks are available for download from Communications & Brand Center via the dropdown on JOE. Simplified Chinese Suppliers may register at https://eaton.emotion.com. Once registered, send an e-mail to [email protected] to get access permission to folders. Eaton Corporate Identity Standards — 7/19/13 5 15.6 Channel Partners— Industrial Sector THE eatoN AUTHORIZED MARK Backgrounds The preferred usage of the Eaton Authorized Mark is against a white background. When necessary, the Mark may be displayed against a colored, photographic, textured, or patterned background. Whenever the Mark is displayed it appears as a white rectangle bordered with a black rule. This is true even on black or very dark backgrounds. Backgrounds may abut the rule but may never appear inside the rule. Eaton Corporate Identity Standards — 7/19/13 6 15.7 Channel Partners— Industrial Sector THE eatoN AUTHORIZED MARK Never add unauthorized brands, tag lines or read-throughs Incorrect Usage The Eaton Authorized Mark must not be redrawn or recreated from Aeroquip separate graphic or type elements. The correct reproduction of the Mark can be achieved only by using We care for you the official master artwork files. • Never alter the color or content Never alter colors or fonts of the artwork. Do not change fonts, place colors in the background, or add drop shadows. • Never distort or redraw the artwork. Never scale, skew, shear, rotate, or otherwise Authorised change the proportions of the Mark. Reseller • Never place artwork within the black border or violate the clear Never distort or redraw area of the Mark. Cartoons or illustrations may not be used with the Mark. Respect the clear area Your Logo Your Logo Eaton Corporate Identity Standards — 7/19/13 Eaton Authorized Representative 7 15.8 Channel Partners— Industrial Sector THE eatoN