“Community Is at the Heart of What Scarlets Is About...Offering Fans A

Discover how Goodtill, an iPad Point of Sale software platform, and POS printer manufacturer Star Micronics helped the home of Scarlets Welsh Rugby Union team, Parc y Scarlets reach its business goals. The modern sports stadium is a multi-purpose venue that hosts a variety of events from sporting fixtures to music concerts with each location providing opportunities for hospitality, retail, refreshment and self-service kiosks in an attempt to improve the customer experience and maximize returns. “Community is at the heart of what Scarlets For many businesses, selecting and installing a POS system is about...Offering fans a convenient, is nothing more than an operational hassle. However, speedy and easy payment solution that not leveraging cloud technology and using intuitive software only enhances their match-day experience stadiums can effectively improve customer service and but also helps us grow our revenues is performance. This is precisely what the Parc y Scarlets exactly what we have been looking for. stadium achieved with Goodtill. Goodtill fits the bill on all fronts!” Located in Llanelli, Wales and home to the Scarlets, one of the Aadil Mukhtar, Head of Marketing & Technology four professional Welsh rugby union teams, Parc y Scarlets at Scarlets opened in November 2008. The stadium has been designed to Highly reliable include match-day and non-match day revenue generating Parc y Scarlets required a tailored solution to ensure the facilities and has recently upgraded its POS to Goodtill in order POS environment is highly reliable. The company worked to help them achieve their goals and increase revenues from closely with SumUp, PaymentSense and Star Micronics to the venue. develop the required solution. The Goals: Fast deployment Improve the fan experience The largest challenge in implementing the Goodtill system Stadiums are designed to provide an unforgettable experience into Parc y Scarlets was the short timeline – less than 3 for fans. The ability to pay by card and cash in the refreshment weeks between the contract signing and the go-live day. outlets ensures flexibility in payment type. Coupled with easy Scarlets had to ensure the system was up and running product layout and integrated hardware, staff are able to before the start of the rugby season. process transactions in seconds thus shortening the queuing time – particularly crucial during half-time. The Set-up: Display a wealth of reports to keep track of the health of The tills had to be set up across the entire stadium: at the the business bars, onsite café, restaurant and the refreshment outlets. Instead of keeping spreadsheets or using manual ledgers to The POS solution features: check what the best-selling products are or how each location has performed, stadium executives can use the back-end web ● iPad LAN connection portal or Admin App. This allows them to see in real-time the ● Star TSP143III LAN printers for a stable, reliable revenue volume, stock levels, COSG, track as well as connection and 250mm/second print speed authorise stock movement between locations while using ● Two integrated card payment readers (SumUp and those insights to strategically think about future investments. PaymentSense) Intuitive and fast-to-use by all employees As Oliver Rowbory, Director at the GoodTill Company, The POS App is designed for use with an iPad and speeds up explains: “Once we had worked with Scarlets to understand training time resulting in front-end training taking only a few their business needs, we tweaked the deployment in a minutes. This improves efficiency and translates not only in number of ways so that the entire stadium benefits from a time saved, but also a reduction in training costs. reliable and powerful tablet POS solution. By working closely with our partners Star, SumUp and PaymentSense we were able to achieve this within a very short timeframe.”.

Load more