Cer fied Public Manager Program
Does The Original Vision S ll Ring True?
Doug Wilson, B.S., M.Ed., MPA, CPM 9 By 9 Solu ons 9by9solu ons.com 404-432-9043 THE CERTIFIED PUBLIC MANAGER PROGRAM
Has the Vision Been Realized? Time of Leadership Evolu on
• Started in Georgia State Government in 1972
– Vietnam was ending • Movement from autocra c to “par cipa ve” leadership – Civil Rights Act of 1964 amended in 1972 and impac ng organiza ons – Leaders becoming aware of personal liability for ac on • Cases hit Supreme Court • Being scared helped build interest • Leaders – Needed prac cal direc on
• Management training efforts were mediocre overall Copyright 9 By 9 Solu ons, LLC 2018 3 All Rights Reserved Exis ng Management Training in Georgia • Agencies had limited management training course of own
• University of Georgia offered 1 course for higher level managers – Several professional level courses
• State Merit System offered 1 core management course
Copyright 9 By 9 Solu ons, LLC 2018 4 All Rights Reserved Quality of Training
• SMS Training Division was bureaupathological • Staff: • 5 management instructors • 1 course offering per month (rest of me for “research”)! Quality was very poor • Good topics • Bad topics • 1 class per month • More entertainers than trainers • High evalua ons due to fun, jokes & ge ng out early • Within 6 months everybody above me in SMS le , I became Assistant Division Director – Would never happen today, somebody would have been brought in Copyright 9 By 9 Solu ons, LLC 2018 5 All Rights Reserved Star ng The Road To Change
The Players University of Georgia’s Ins tute of Government
• University of Georgia, Ins tute of Government – Hal Holtz • Hired Ken Henning • Conduced legisla ve training every year • Strong poli cal connec ons – Ken Henning • Came from University of Wisconsin • Kept me in state government due to personal learning
• Ken Henning spent much me on trends – Classic presenta on: “The Changing Leadership Environment” – Discussed many trends • The Personal Liability of Leadership • The need for the professionalism of the leadership func on • The Changing American Philosophy and Its Impact on Leadership
Copyright 9 By 9 Solu ons, LLC 2018 7 All Rights Reserved How Many People Are Needed To Create Meaningful Change? • Director of SMS Training Division – Grady Huddleston • University of Georgia Graduate • Ex–state senator • Strong poli cal connec ons • Knew nothing about training – Doug Wilson – Assistant Division Director – Quinn Spitzer – Management Team Leader • Became President of Kepner-Tregoe • Several dedicated loyal doers • “Umbrella of Protec on” – Grady and Hal
Copyright 9 By 9 Solu ons, LLC 2018 8 All Rights Reserved Star ng The Road To Change
The Challenge Quality of Training
• Training was something I could not be proud of – Faced 4 major issues 1. Had to increase demand 2. Number of instructors hired a er me who were raised under the “old system” 3. Had to hire trainers who had never been leaders 4. Material was not quality – Spent 6 months researching and crea ng materials » Content » Examples » Ques ons – Research Examples: » Went to American Arbitra on Society to develop 10 fundamentals for managers when taking disciplinary ac on » Went to EEOC for Protected class informa on Copyright 9 By 9 Solu ons, LLC 2018 10 All Rights Reserved Maturity of the Program
• Revised Core Course – Culture change - everyone had to teach all topics
– Goal was integrated leadership program In 2 years went from 12 to 1st 6 Next 6 Next 6 Next 6 @150 5 day Base months months months months Management courses a year throughout 1 course 2 courses 4 courses 6 courses 8 courses Georgia /month /month /month /month /month This quality/ demand created the equal partnership with Quality UGA
Demand Copyright 9 By 9 Solu ons, LLC 2018 11 All Rights Reserved Build-up to CPM Combining Efforts
• Management series began to evolve – State Merit System – Created Themes for each ‘level” • Level 1 – “Management of the Individual” – 5 days • Level 2 – “Management in the Organiza on” – 5 days • Level 3 – “Management of the Group” – 5 days – University of Georgia • Level 4 – “Management of the Large Organiza on” – 10 days • Level 5 – “Management of Systems” – 5 days • Level 6 – “ Decision Making and Ethics in State Government” – 10 days – Dean Rusk & the Cuban Missile Crisis decision
• In each level, a large notebook of management ar cles was provided – Readings assigned nightly
Copyright 9 By 9 Solu ons, LLC 2018 13 All Rights Reserved Changing the Leadership Culture
• Knew top down change was difficult • Believed in systema c development of large # of leaders to begin to build a culture – Needed to build a common point of view • Danger: Leaders being trained but not hearing “same thing” • Not the way to build a culture • Build a cadre of leaders with a healthy leadership philosophy – As they moved up, they could build “pockets” of sound leadership which would broaden • Addressed execu ve leadership through specialized seminars to expose them to concepts in the CPM program
Copyright 9 By 9 Solu ons, LLC 2018 14 All Rights Reserved Cer fied Public Manager Program The Stem Cell of CPM
• A joint commi ee was formed to oversee and innovate around the leadership development levels – Ken Henning, Ins tute of Government – Doug Wilson – Quinn Spitzer – Each commi ee member added strength to overall group • Ken - visionary • Quinn & Doug – prac cal concepts, take program ideas and opera onalize – Commi ee had to determine what was taught in which course and how to build higher level content on lower level content
Copyright 9 By 9 Solu ons, LLC 2018 16 All Rights Reserved Threat From Above
• Had many senior leaders who wanted to start in the middle – Wanted creden al – Felt their posi on should exempt thme form lower levels
• Answer was: NO! – This is where the umbrella of protec on provided much value to the program ge ng a “right” start.
Copyright 9 By 9 Solu ons, LLC 2018 17 All Rights Reserved The “Eureka” Moment
• Crossing The Rubicon – During one of the SMS/UGA Program Leadership mee ngs, we discussed the issue: • The professionalism of the leadership func on – Faced ques on – why not here? • Why can’t we build a structure to professionalize the leadership func on within state government? • Goal was to develop a rigorous program leading to a respected creden al – Feared the watering down of the program or the creden al given to leaders based on their posi on and not their course of sturdy – Desired highest standards • 2 Levels of Effort – Vision – Structure to get to vision
Copyright 9 By 9 Solu ons, LLC 2018 18 All Rights Reserved The Opera onal Structure
State Merit UGA’s System Leadership Ins tute of Training Government Division City & Employee Employee Cer fied Legisla ve County Training Rela ons Training Public Training Manager Program 6-10 special “trend” Levels 1-6 Core Series Elec ves programs annually
Professional • Commissioners Training • Personnel Directors • Training Directors
Copyright 9 By 9 Solu ons, LLC 2018 19 All Rights Reserved Ini al CPM Vision
• Discussion was to build a concept that paralleled the Cer fied Public Accountant Cer fica on – Researched their organiza on and concept
• Form a na onal organiza on that would: – Define the standards (categories/hours/content) that any person any where would have to be exposed to/master to get CPM – Administer na onal standardized test required to earn CPM • Awarded na onally, not by individual states • Require demonstra on of core skills in cri cal competency areas – Protect the creden al so that it would lower to the least common denominator – Develop leadership/management ethics for na onal adop on – Speak to public management issues across na on as the leading public management organiza on – Cu ng edge thought leadership on management trends/issues Copyright 9 By 9 Solu ons, LLC 2018 20 All Rights Reserved Steps to Vision
Cer fied Public Goal: Manager Designa on Award on Na onal level based on high standard of a ainment
Na onal Oversight Organiza on
Mul ple State Implementa on Involvement
Georgia Society of CPMs
Build the CPM Program
Copyright 9 By 9 Solu ons, LLC 2018 21 All Rights Reserved Build Structure to Get To Vision The Georgia Cer fied Public Manager Program
• To earn creden al a person would have to demonstrate leadership/ management capability in several areas: – A endance of certain amount of hours of leadership study • 240 hours in 6 core levels • 60 elec ve hours for person to gain addi onal exper se in area of importance to them – CPM program offered elec ve courses in “cu ng edge” areas – Used as a laboratory that o en led to the enhancement or modifica on of core content • Tes ng to show mastery of the knowledge of core content • Demonstra on of the ability to apply the core content – 1 leadership related project required a er each level – 6 in total • Creden al to be awarded jointly by the University of Georgia and the State Merit System – Asked SMS to provide credit for creden al in qualifica ons for leadership posi on – This was a ba le: Ul mately received 5 hours of graduate credit Copyright 9 By 9 Solu ons, LLC 2018 22 All Rights Reserved Awarding The Designa on
• Never intended that the final solu on would be for states to award the designa on permanently – Had to start this way • Building Poli cal Support – Had the model & some people who finished all 6 levels – Went to Governor and proposed the Cer fied Public Manager Concept • Agreed and wanted program to produce graduates w/i next budget cycle (@6 months) – Went to key legisla ve members and proposed the concept • Asked for funding to be built into the budget • Date was set to produce graduates
Copyright 9 By 9 Solu ons, LLC 2018 23 All Rights Reserved Building the Program
• Course work was in place • Two levels of effort – Building the infrastructure • Wrote examina ons (3 hours each) for Level – 1 test for Levels 1-3 (13 days of training content) – 1 Test at end of Level 4, 5 and 6 – Tests reviewed and modified • Wrote a minimum of 4 leadership project alterna ves for each of the 6 levels – Op on was given to par cipants to design their own project (approval required) – I graded and approved/failed all projects – Building graduates • Had @50 state managers who had completed Levels 1-6 • Explained the concept • Determined who was interested • Offered review courses – Some had a ended early course several years before – Some content had changed • Conducted tes ng sessions around the state
Copyright 9 By 9 Solu ons, LLC 2018 24 All Rights Reserved First Graduates
• 1st Graduates – A ended all 6 core courses – 240 hours – Had 60 hour of elec ve course work • Offered several elec ve courses during this me – Passed 4 three-hour examina ons – Grandfathered: • Projects – Did not complete the 6 leadership projects • 30 managers completed the work to be included in the first gradua ng class
Copyright 9 By 9 Solu ons, LLC 2018 25 All Rights Reserved First Graduates
• Held Ceremony in State Capitol – Governor and Legisla ve leaders a ended – Awarded CPM • George Askew received CPM #1 • I was # 30 (alphabe cal)
Copyright 9 By 9 Solu ons, LLC 2018 26 All Rights Reserved The Georgia Society of Cer fied Public Managers The Georgia Society of Cer fied Public Managers
• Goal: build infrastructure to create a na onal society • 1st step was to create a Georgia Society of Cer fied Public Managers – Did so through Secretary of State – First officers: Doug Wilson, President; George Askew, Vice President – To maintain creden al an addi onal 30 hours of leadership training was required every 3 years – Dues were collected – GSCPM sponsored an annual leadership conference for graduates – Provided value back to state on issues state agencies were facing
Copyright 9 By 9 Solu ons, LLC 2018 28 All Rights Reserved Na onal Society of Cer fied Public Managers
A Change Management Case Study Expansion Na onally
• Create the Na onal Society of CPMs – Had to have at least one other state that awarded a CPM Designa on • Mul ple states desired – Applied for and received a Na onal Science Founda on Grant to expand the CPM Program – Contacted mul ple states and visited them to assess interest in and support of CPM Program • Objec ves to select ini al states – Wholeheartedly support the program concept – Meet the ini al requirements (GA’s requirements) – Ensure the program was not watered down to lowest level – Ul mately award the creden al
Copyright 9 By 9 Solu ons, LLC 2018 30 All Rights Reserved Kurt Lewin’s 3 Phases of Change
• Unfreezing – How do we get others to buy-in?
• Moving – How do I manage the chaos of change in progress?
• Refreezing – How do I stabilize the change once we have accomplished the goal?
Copyright 9 By 9 Solu ons, LLC 2018 31 All Rights Reserved Unfreezing - Force Field Analysis
Restraining Forces
Worthless Don’t want to change our training Execu ve leadership Why don’t Who is GA to tell us what to do? states want to change? wont support Can’t cer fy leadership – not scien fic? No collabora on between state/university Desired leadership training func ons State
Current State Take public leadership to next level Professionalize leadership development in state Why should states Pres gious want to change? Be on cu ng edge Build high achieving leadership Culture in state Driving Forces
Copyright 9 By 9 Solu ons, LLC 2018 32 All Rights Reserved Expansion Na onally
• A er much discussion & many visits, 5 states threw hats into the ring – Arizona – Florida – Louisiana – Vermont – New Jersey
Copyright 9 By 9 Solu ons, LLC 2018 33 All Rights Reserved Kurt Lewin’s 3 Phases of Change
• Unfreezing – How do I get others to buy-in? • 5 States • Moving – How do we manage the chaos during change to achieve the goal?
• Refreezing – How do I stabilize the change once we have accomplished the goal?
Copyright 9 By 9 Solu ons, LLC 2018 34 All Rights Reserved Expansion Na onally
• Very fragile process – Brought representa ves to Atlanta • Goal was to share lesson plans for levels Program almost • Jump start them in offering course work died • Shared tests and projects here – Soundly rejected by other states • Personali es • Our programs already good – just tell us how to cer fy – Gave all lesson plans and materials but had li le agreement on moving forward Copyright 9 By 9 Solu ons, LLC 2018 35 All Rights Reserved Expansion Na onally
• Na onal Requirements – 300 hours of a endance in leadership programs • Content to be determined by each state – 6 leadership projects – 12 hours of leadership content tes ng – Joint effort between the State and the University System – Meet with some resistance
• Major Error – Did not specify type of content that had to be included
• States conducted their own programs and awarded creden als – Never the ul mate goal
Copyright 9 By 9 Solu ons, LLC 2018 36 All Rights Reserved Na onal Society of Cer fied Public Managers
• A er other states produced graduates, NSCPM created – Ken Henning was 1st President
– Around this me I le the Program
Copyright 9 By 9 Solu ons, LLC 2018 37 All Rights Reserved Kurt Lewin’s 3 Phases of Change
• Unfreezing – How do I get others to buy-in?
• Moving – How do I manage the chaos of change in progress?
• Refreezing – How do we stabilize the change once we have accomplished the goal?
Copyright 9 By 9 Solu ons, LLC 2018 38 All Rights Reserved Dangers At Each Stage
• Unfreezing –Other States Buy-in to Concept? – Danger: buy-in but with lower standards
• Moving –Manage the chaos of change in progress? – Danger: Didn’t want real change – Water concept down to lowest common denominator – Vision for prestigious credential would become just another certificate of training – Stop too soon and not realize full potential
• Refreezing – How do we stabilize the change once we have accomplished the goal? – Program would die – Settle for less than the vision
Copyright 9 By 9 Solu ons, LLC 2018 39 All Rights Reserved Ini al Sustainability
• When started, course were offered free to state agencies – Agency support: Significant wai ng to list to get into programs • High demand by agencies for courses to be conducted in their loca ons statewide • Met those needs – Training offered to professional groups under CPM umbrella – Built a 4 person cross func onal leadership team to oversee program – Link with Governor’s Office, Legislature, Board of Regents to maintain ac ve involvement – Publicity of the Georgia Society in course offerings and publica ons – Funds for program were placed in SMS budget and SMS contracted with University of GA
Copyright 9 By 9 Solu ons, LLC 2018 40 All Rights Reserved CPM Program in Georgia Dies
• When program was started, the talent was excep onal – Ken Henning, Ins tute of Government – Quinn Spitzer – became President of Kepner-Tregoe – Doug Wilson – Grady Huddleston – Harold Holtz, Ins tute of Government • Over me talent le – CPM was cause of me leaving Georgia State Government • Ownership & rela onships at top were not maintained – Budget crisis came, the SMS stopped contract with UGA • Georgia program died – Did not have a coali on of leaders in power that owned the program
Copyright 9 By 9 Solu ons, LLC 2018 41 All Rights Reserved Observa ons Sustainability Now Comes From Na onal Society • Two biggest dangers to sustainability – New poli cal leaders want their own programs/credit • One reason the cer fica on cannot be state by state – Lack of funds – training goes first – At same me, biggest issue in leadership is lack of talent! • If those in power don’t believe the CPM is producing those leaders, program will be tolerated, not embraced • If na onal society is not strong, no state program is sustainable American Society must – Creden al must be high value exist and be a powerful – Must mean something Voice and force for public management Copyright 9 By 9 Solu ons, LLC 2018 43 All Rights Reserved Random Observa ons Management Development Observa ons A er 4 Decades As a Consultant • Most management development too broad, not deep – Managers & Engineers • Value is not in the content • Value is in the applica on of the training • Biggest deficiency: Leaders know all terms – don’t live it • More emphasis on leadership philosophy and values – If you believe these values, how handle this? • Secret is in true collabora on – 1 cri cal skill: decision making – Lead & par cipate simultaneously • Leadership development is siloed – Secret is in the “and” • Can significantly create innova on with an umbrella of protec on, 2-3 really commi ed change agent and a cadre of loyal “doers” that are aligned & “own” the concept Copyright 9 By 9 Solu ons, LLC 2018 45 All Rights Reserved So, Has the Original CPM Vision Been Accomplished?
• Do graduates take a na onal standardized exam to demonstrate knowledge across cri cal and specified leadership areas, • Do graduates demonstrate observable skill in defined cri cal competency areas, and • Do graduates con nue advancing their own leadership educa on • Does the Na onal Society speak with authority to cri cal issues?
Is the original vision for the CPM Program s ll valid? You are the judge!