BVV Trade Fairs

Brno, The partnership of Messe Düsseldorf with BVV Trade Fairs Brno in is an important and logical step in our international activities. Our aim is the creation of an international networking platform and exhibition themes leadership. In Central Europe, we have accomplished this together. Not pointlessly, we call the Brno fairgrounds the “Central European Exhibition Centre“. For us, it is no shop sign without any meaning.

Herbert Vogt Chairman of the Board, BVV Trade Fairs Brno

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Messe Messe Messe Messe Messe Messe Messe Messe Düsseldorf Düsseldorf Düsseldorf Düsseldorf Düsseldorf Düsseldorf Düsseldorf North America Düsseldorf Moscow India Asia China China Japan

BVV Trade Fairs Brno - A Member of the Messe Düsseldorf Group Thanks to its unique exhibition centre, the city of Brno is beyond any doubt the true trade fairs capital. Roman Onderka Mayor of the City of Brno

100 Best Czech Companies 2008

Our strategic competitive advantages are long-term tradition and experience in organizing trade fairs and business events, strategic geographical location, excellent infrastructure of the Brno exhibition centre and appropriate concepts of our trade shows. All these attributes create a perfect business environment for our international events and a perfect basis for business.

Jiríš Kuliš CEO, BVV Trade Fairs Brno BVV Trade Fairs Brno is the leading organizer of trade shows with its own exhibition centre in Central Europe

OUR MISSION

BVV Trade Fairs Brno Co. has been serving the international trade for many decades. Our events are an ideal marketing tool for introducing new brands, new products and solutions, networking with new clients through face-to-face communication, and enhancing visibility in the market of Central Europe. Our long-term approach is based on the needs of the respective industries and its customers, and on constant improvement of our services. We create a perfect platform for technology transfer O F ILE and development of international trade.

BVV in Figures

Y P R O M PAN Shareholders: Messe Düsseldorf 61% C Municipality of the City of Brno 34% others 5%

50 Trade Shows Titles Staging 40 trade shows a year 26 prominent trade fairs in Central Europe

Annual number of visitors: 1 mil. Annual number of exhibitors: 10.000 Annual exhibition space rented: 400.000 sqm

*data as of 2009

Memberships: OSPI - OCTANORM Service Partner International UFI - The Global Association of the Exhibition Industry Centrex - International Exhibition Statistics Union SOVA - Association of Fairs and Exhibitions Organizers of the Czech Republic BRno eXHiBiTion CenTRe - THe HisToRiCal MilesTones

1923 - Brno municipality counselors decided 19551956 - 1. exhibition on the project of a new international of Czechoslovak engineering exhibition centre 19591958 - 1. international 1927 - 1928 the construction of the Brno engineering Fair (MsV Brno) exhibition Centre was completed 1991 - privatization of Brno Trade Fairs May 26, 1928 - inauguration and exhibitions Co. of the exhibition of Contemporary Culture 1998 - acquisition by strategic partner in Czechoslovakia 1928 under patronage Messe düsseldorf of Tomáš G. Masaryk, the first president on-going modernization of the exhibition of Czechoslovakia centre TH e TR adi T ion

BRNO EXHIBITION CENTRE - SINCE 1928

It was a brave yet fortunate idea to hold the Exhibition of Contemporary Culture in Brno, since only Prague had experience with exhibitions and trade fairs at that time. Time has shown, however, that Brno has made the most of its opportunity, and has become one of the exhibition hubs on the world map.

Václav Klaus President of the Czech Republic In a letter commemorating the foundation of Brno Exhibition Centre EXHIBITION OF CONTEMPORARY CULTURE IN CZECHOSLOVAKIA 1928

The exhibition demonstrated the creative intellectual potential of Czechs and Slovaks in culture and technology. The exhibition endorsed the fact that in the 1920’s Czechoslovakia was ranked among the 10 most developed nations in the world.

The Brno Exhibition Centre has literally become a symbol of Czechoslovakia: a symbol of its economic prosperity, innovation in technology, artistic skills and cultural spirit.

THe CiTY oF BRno and iTs TRadiTion oF TRade FaiRs

The tradition of trade fairs in Brno is inseparable from the industrial development of the city into an industrial, scientific and logistics hub in Centrale urope

Annual markets and trade exhibitions were held in Brno since 1243

As a result of the booming textile industry in the city, the first trade shows were held in the 18th century

Since 1821 regular trade exhibitions - “similar to those in Western Europe” - were held in Brno

Wholesale merchants from , , Saxony, and attended the annual markets in Brno

104,000 visitors attended the Imperial Jubilee Exhibition in 1888, the largest exhibition held in Brno until that time

From 1922 - 1927 Brno Annual Exhibition Markets were regularly held

1928 - Exhibition of Contemporary Culture in Czechoslovakia

19591958 - foundation of the MSV, International Engineering Fair Today, with the population of nearly 500,000, the greater metropolitan area of Brno is the Czech Republic’s No. 2 business city, a city of commerce, logistics and education.

The city’s six universities make Brno a knowledge hub for IT, biotech and medical research and deliver skilled workforce to global companies located here. The economy of the Brno region is based on commerce, logistics, specialized manufacturing, but last but not least on the exhibition industry and related services. The city was named “The European City of the Future” by the FDI Magazine.

In the Czech language, “Brno” is synonymous with exhibitions. This is fully justified, as 90 per cent of the Czech population relate the city to trade fairs. Moreover, Brno is within easy reach of 5 Central European capitals: Prague, Vienna, Bratislava, Budapest, Ljubljana, and southern Poland.

Thanks to its tradition of trade fairs and convenient geographical location between Prague, the capital of the Czech Republic, and Bratislava, the capital of the Slovak Republic, Brno is acknowledged as the “Capital of Trade Fairs.” AI R S

Dresden Katowice/Tychy 4 hrs 3 hrs

Praha Ostrava

2 hrs AL O F TR ADE 2 hrs Brno

Nitra API T 2 hrs Bratislava Vienna 1 hr Nurnberg 1.5 hrs 5 hrs Budapest 3 hrs - TH E C BR NO

Ljubljana 4.5 hrs Throughout its 50 years of existence MSV has become the icon of the Brno trade shows. In the 1st International Engineering Fair (MSV Brno 19591958), 432 exhibitors from 29 countries with exhibits in 41 product groups participated. The fair was focused on innovative manufacturing technologies. In later years, several specialized trade shows, as spin-offs of the MSV, were established. MsV since 19591958 - showcasing progress

MSV is acknowledged as the premier industrial show in Central Europe. In the 1950´s to the 1980´s, the MSV served as a business meeting point between “East and West” fostering technology transfer and information. The MSV Brno, international engineering show, has become the most prestigious industrial technology trade fair in Central and Eastern Europe. Many great Czech, Slovak and foreign products and inventions have been introduced here. s W o H s

e TH and

s R o CT se

e TH The A hall, constructed in 1927, is a landmark of the city of Brno. The majestic parabolic arch’s unique structure has become a symbol of the Brno Exhibition Centre. It is embodied in the corporate logo of BVV Trade Fairs Brno Co. BVV has no competitors in the Czech Republic in terms of number of international fairs and exhibitors and the size of its exhibition area. Doing Business - Czech Republic and India, a publication of the Embassy of India, Prague

Brno Convention and Exhibition Centre occupies a site on 667,000 sqm (7,179,528 sqr. ft) provides a total gross exhibition area of 203,459 sqm provides world class exhibition halls with net exhibition area of 72,000 sqm 15 exhibition halls the latest multi-functional P hall with 10.409 sqm of net exhibition space, added in June 2009, is the largest exhibition facility of its kind in Central Europe Visitors capacity: 25,000 - 30,000 (maximum 60,000) a day Exhibition halls are equipped with A/C and Wi-Fi internet TH E XH I B T ION C EN TR

PEDESTRIAN ENTRANCE

DRIVE WAY UNIQUE ARCHITECTURE

In the city of Brno modernism lives on. In the 1920’s and 30’s, it was one of the hotbeds of Modernism in Central Europe. The modernist architecture of the Brno Exhibition Centre manifested the new identity of Czechoslovak society with the spirit of modern ideas and technological progress. The fairgrounds with the Exhibition of Contemporary Culture in Czechoslovakia 1928 is said to have become a turning point in Czech design and architecture. Hall A, formerly the Palace of Industry and Trade, has become a landmark of the city of Brno. The construction of the Palace of Industry and Trade, the modern cathedral of the nation, reflected progressive and positive thinking. Architects: Josef Kalous, Jaroslav Valenta. The Brno Pavilion designed by architect Bohuslav Fuchs and the Manor House by architect Adolf Loos undoubtedly belong to architectonic gems of the Exhibition Centre. Further interesting developments of the fairgrounds followed in the late 50’s & 60’s. The monumental dome of hall Z, designed by architect Lederer, and in the early 60´s, the Administration Office Building by architect Spurný. The modernization after 2000 successfully complemented the avant-garde style of the centre. The recent centre features a blend of modern, newly built halls with exhibition halls built in the functionalist style architecture of the 1920´s. A variety of architectural styles and its pleasantly relaxing atmosphere with its park greenery make the fairgrounds a unique exhibition and convention venue in Europe.

Throughout its long-lasting history, thanks to its logistics and excellent infrastructure, the Brno Exhibition Centre is recognized as the exhibition hub of Central Europe.

Thanks to its continuous development the exhibition centre currently represents a modern exhibition area suitable for holding trade fairs, exhibitions, congresses, sports events or concerts. The latest addition to the fairgrounds complex is the P Hall opened in June 2009, offering over 10 000 square metres of net exhibition area. It is the largest hall of its kind in Central Europe and it is a great place not only for exhibitions but also for congresses, conventions or artistic performances of various kinds. This new hall, situated in the western part of the exhibition centre, tops up a group of modern exhibition halls V, F, G1 and G2. With its spacious entrance area featuring modern check-in facilities, conference rooms, restaurants and adjacent parking grounds, this hall offers maximum comfort for both visitors and exhibitors. THE SECTORS AND THE SHOWS The BVV trade fairs showcase the most important sectors in services and manufaturing of the Czech Republic and other states of Central Europe. The shows are organized under the professional sponsorship and with the support of respective industry associations, Confederation of Czech Industry and Czech government institutions.

The Brno trade fairs reflect major sectors in manufacturing and services:

Mechanical, Electrical and Precision Engineering, Industrial Machinery Automotive Industry, Transportation and Logistics Construction Technology and Building Materials, Environmental Technology Wood-processing and Furniture Industry Defence and Security Agricultural Technology, Forestry Food and Food-processing, Hospitality Industry, Retail Printing, Packaging, Labeling Health Care and Biotech, Medical Technology Fashion Design, Textiles, Garments, Footwear, Accessories Lifestyle & Leisure, Travel, Sports THE Sectors and the Shows

MECHANICAL, AUTOMOTIVE INDUSTRY, CONSTRUCTION ELECTRICAL TRANSPORTATION TECHNOLOGY AND AND PRECISION AND LOGISTICS BUILDING MATERIALS, ENGINEERING, ENVIRONMENTAL INDUSTRIAL MACHINERY TECHNOLOGY

MSV AUTOSALON BRNO IBF International Engineering Fair International Motor Show International Building Fair IMT AUTOTEC SHK BRNO International Machine Tools International Trade Fair International Trade Fair Exhibition of Commercial Vehicles, Parts for Sanitation, Heating, AUTOMATIZACE and Repair Equipment Air-conditioning Measuring, Control, Automation MOTORSPORT EXPO and Building Automation and Regulation Technology International Fair of Parts URBIS INVEST Stainless and Equipment for International Fair International Stainless Steel Professional Motorsport of Investment & Business Congress and Fair MOTOSALON Opportunities and Regional FOND-EX International Fair Development International Foundry Fair for Motorcycles, Accessories URBIS TECHNOLOGY WELDING and Clothing International Fair of International Welding Transport a Logistika Communal Technology and Engineering Fair International Fair Services PROFINTECH for Transport and Logistics ENVIBRNO International Surface International Environmental Technology Fair Fair PLASTEX VODOVODY – KANALIZACE International Plastics, Rubber (WATER SUPPLY AND and Composites Fair SEWERAGES) AMPER International Water International Trade Fair Management Exhibition of Electrotechnics VENIA and Electronics International Funeral Fair (organized by Terinvest) OPTONIKA Trade Fair of Optical and Photonic Technology (organized by Terinvest) Wood-processing DEFENCE AND SECURITY AGRICULTURAL and furniture TECHNOLOGY, industry FORESTRY

WOOD-TEC IDET TECHAGRO International Fair International Exhibition International Fair of Machinery, Equipment of Defence and Security of Agricultural Technology and Materials Technologies ANIMAL VETEX for the Wood Industry INTERPROTEC International Veterinary Fair MOBITEX International Fair of Personal SILVA REGINA International Fair of Living Protective Equipment, Health International Forestry and Safety at Work and Hunting Fair PYROS/ISET BIOMASS International Fair for Fire Trade Fair of Renewable Sources Fighting Equipment, Security of Energy in Agriculture Technology and Services and Forestry National Show of Livestock and Agricultural Equipment FOOD PRINTING, PACKAGING, HEALTH CARE AND FOOD-PROCESSING, LABELING AND BIOTECH, HOSPITALITY INDUSTRY, MEDICAL RETAIL TECHNOLOGY

SALIMA Embax MEDICAL FAIR BRNO/ International Food Fair International Trade Fair REHAPROTEX MBK of Packaging and Packaging International Fair for Medical International Milling Technologies Technology, Rehabilitation Industry, Bakery PRINTexpo and Healthcare and Confectionery Fair International Trade Fair OPTA INTECO for Printing Technologies, International Fair of Eye International Fair Signmaking and Signage Optics, Optometry and of Equipment for Retail Trade, Ophthalmology Hotels and Catering Facilities EXPODENT VINEX Fair of Stomatology and Oral International Wine Fair Hygiene G + H International Trade Fair for Gastronomy, Hotels and Catering FASHION DESIGN, LIFESTYLE & LEISURE, TEXTILES, GARMENTS, TRAVEL, SPORTS FOOTWEAR, ACCESSORIES

STYL GO International Fashion Fair International Travel Trade Fair KABO REGIONTOUR International Fair of Footwear International Fair of Regional and Leatherware Tourism MINERALS BRNO SPORT Life International Sales Exhibition International Sports Fair of Minerals, Fossils, Jewels Bike Brno and Natural Products International Bicycle Trade Show boat Brno International Boats and Water Sports Show Caravaning Brno International Caravanning Show Dance Life Fair of Dance PROPET International Pet Supply Exhibition PRODÍTEˇ International Fair of Children‘s Products FISHING International Exhibition of Fishing Tackle Brno Art Fair International Art Fair Brno CHRISTMAS MARKET THINGS HAPPEN WHERE PEOPLE MEET U.S. Commercial Service, Country Report – Czech Republic –Czech Report Country U.S. Commercial Service, countries. the Czech Republic andthe neighbouring booth isagoodandcomparatively low-cost way, to meet customers from way oflife. many host Both shows. international andBrno Prague Asmall datingback to the MiddleA ahistory With ges, shows trade are aEuropean The Trade Shows for Central Europe - The Benefits

BVV trade shows provide:

New trade and business opportunities in the new EU market A traditional marketing tool corresponding to the business culture in Central Europe Overview on the “Who-Is-Who” in the respective industry in Central Europe Overview on market needs and market “niches” Face-to-face communication B2B networking 2 times more efficient business development process than field visits Exposure to the Central European market Brand & image positioning of foreign products, services and solutions Meeting prospective customers, agents, suppliers & strategic alliance partners EXHIBITORS AND VISITORS CENTRAL EUROPEAN TRADE SHOWS - VISITORS AND EXHIBITORS

INTERNATIONAL VISITORS

Central Europe (new EU states) 14.0% EU 15 80.6% other European countries 3.4% 2.0% overseas

VISITORS PROFILE

50 % 47.9 %

40 % 34.2 % directors, management of companies 30 % middle management, business directors 19.2 % engineers, designers, IT specialists 20 % “decision makers” with purchasing potential

10 % 5.8 %

0 %

INTERNATIONAL EXHIBITORS

5.0%

Central Europe (new EU states) 50.8% 14.2% EU 15 other European countries overseas 30.0%

EXHIBITORS PROFILE

100 % 88.1 %

80 % global corporations 60 % big domestic companies small and medium companies 40 % international companies 24.7 % new exhibitors 20 % 7.9 % 17.3 % 4.0 % 0 %

One-Stop-Shop for Events and Exhibition Services: Stand construction (Octanorm system or custom-built corporate designs) at shows in Brno, in the Czech Republic and internationally (Germany, Russia) Logistics and exhibit handling Travel arrangements Visa application process support

Company presentations & marketing ali ty Match-making and market consulting Interpreter services Company events, workshops, press conferences Corporate events, cultural and sporting events c e and Hospi t

BVV Trade Fairs Brno daughter companies and subsidiaries: Brno Inn Co. - Holiday Inn Brno - accommodation, catering and congress facilities Kongresové centrum Brno Co. - Brno Congress Centre EXPO Restaurace Co. - Catering services

Vystavki ooo, Moscow, Russia - Exhibition Services in Moscow and other Russian v enien Con Cities Subsidiary in Düsseldorf, Germany: Messe Brünn Standbau (exhibition services provider) THINGS HAPPEN WHERE PEOPLE MEET for events provides aunique venue ExhibitionCentre Brno Special Events Production andFilm TV Fashion Shows Events Sporting Concerts Meetings andEventsCorporate Conventions Exhibitions Ambassador of France Czech to the Republic Fries Charles Frenchfor companies. interesting showcases very is it prestigious and world the most and Europe of the of one is Brno Association President European Logistics ofthe EwerGraham here. evident isclearly countries EU economiesofthe andthe andtrade of industry ofincreasing globalization aperiod EUduring the Republic Czech in ofthe The growing importance supplierchain. inproduction andinthe - both produce results they excellent capabilities, andthe human demonstrate clearly fairs The trade inEurope. best very ofthe and anexample fairs trade important These are extremely I wish the Brno Exhibition Centre a further Over the last 50 years, the international successful stage, in which it will be able to hold industrial technology trade fair, the MSV in Brno, its position among the strong European and world has emerged as the most important trade fair competition and also it will be able to further in all Central and Eastern Europe, and a leading assist the Czech and Slovak trade relations. technology fair in Europe. Ivan Gašparovicˇ Helmut Elfenkämper President of the Slovak Republic, in a letter Ambassador of Germany to the Czech Republic commemorating 80 years of the existence of the Brno Exhibition Centre Brno truly is the centre of technological Europe; thousands of products from a great many I am impressed with the important role that BVV exhibitors from many countries can be seen at Trade Fairs Brno plays in showcasing the Czech the exhibition centre. Republic’s continuing growth, and I applaud your Janez Potocnikˇ work in bringing together European and American European Commissioner for Science and Research companies. Richard W. Graber U.S. Ambassador to the Czech Republic Pernštejn Castle Lednice Castle CT IONS TTR A S A

Wine Cellars Wine Tasting AND I T BR NO

Mucha Heritage Spilberk Castle Villa Tugendhat

To the leisure or business traveller the city and the nearby region of Brno offer attractions such as the Pernštejn Castle, Lednice Castle, Battle of Austerlitz Memorial and Museum at the Slavkov Castle, Macocha Grottoes, the unique Alfons Mucha´s Slavonic Epopee paintings and heritage museum, wine tasting in numerous vinyards in the south of Brno, or affordable golf courses. 9 UNESCO-listed sites are located in Brno and its vicinity. Rajhrad

Napoleonic Heritage Battle of Austerlitz

Macocha Grotto Pohansko

Grand Prix Brno Golf Courses BVV Trade Fairs Brno - Basis for Business www.bvv.cz Basis for Business Basis for

Veletrhy Brno BVV Trade Fairs Brno Výstavišteˇ 1 647 00 Brno Czech Republic Tel.: +420 541 151 111 E-mail: [email protected] www.bvv.cz