Indicators of Movie Quality an Exploratory Research Into Movie Quality
Indicators of movie quality An exploratory research into movie quality Student name: Veronique Alida Maria Starmans Student number: 386815 Supervisor: Dr. Christian Wolfgang Handke Erasmus School of History, Culture and Communication Erasmus University Rotterdam Master Thesis Cultural Economics and Entrepreneurship June 2017 Academic Year: 2016 – 2017 1 Abstract The movie industry is constantly evolving, prompting production studios to rethink their movies in order to keep up with these changes. This thesis aims to find out how different indicators of movie quality are correlated and how these indicators can provide useful information to movie production studios before and after the production of a movie. This is done by answering the man research question: How consistent are indicators of movie quality? To make the concept of quality measurable, I use indicators of quality such as: box office revenue, production budget, award nominations, award wins, and review ratings, several other variables derived from literature. After analysing these variables I conclude that there is a consistent correlation between budget and box office revenue, which could provide information to producers before production starts, and there is a correlation between box office revenue and the review ratings, which could provide information after production ends. I conclude by discussing the difficulties in measuring the concept of quality and the other possible indicators of quality which are not included in this thesis. Keywords: Movie industry, Cultural goods, Production studios, Quality, Indicators of quality, box office revenue, For-profit organisations, Consistency, Correlations 2 3 Contents 1. Introduction ........................................................................................................................ 6 2. Literature review ................................................................................................................ 8 2.1 Changes and challenges in the movie industry ...........................................................
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