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Análisis Económico Y Financiero De La Industria Musical: Un Estudio De Las Plataformas De Streaming

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Análisis Económico Y Financiero De La Industria Musical: Un Estudio De Las Plataformas De Streaming Facultad de Ciencias Económicas y Empresariales Trabajo de Fin de Máster Máster en Contabilidad y Gestión Financiera. Análisis económico y financiero de la industria musical: un estudio de las plataformas de streaming. Presentado por: Alejandro Gómez Blanco Tutelado por: Dr. José Miguel Rodríguez Fernández Valladolid, 9 de julio de 2019 Resumen Este Trabajo Fin de Máster tiene por objetivo analiza la situación de la industria musical, informando acerca de su funcionamiento a través de situaciones y datos reales de empresas que compiten en este sector, que se encuentra en evolución. Especialmente, se desciende al estudio detallado de las plataformas basadas en la tecnología streaming, que dejan a un lado su operativa tradicional. Para ello, se ha recopilado, procesado y elaborado información por medio de diversas fuentes relevantes, para después efectuar comparaciones tanto de características de su negocio como de rasgos económicos y financieros durante los últimos años, utilizando varias técnicas estadísticas apropiadas para ello. Se concluye que las principales diferencias entre las plataformas de streaming se detectan en los aspectos propios de su negocio musical, mientras que apenas se observan diferencias en la esfera económica y financiera. Palabras claves: empresas musicales, streaming, análisis contable, pruebas estadísticas. Alejandro Gómez Blanco 1 Abstract This Final Master's Project aims to analyze the situation of the music industry, informing about its operation through situations and real data of companies competing in this sector, which is in evolution. Especially, it descends to the detailed study of platforms based on streaming technology, which leave aside their traditional operations. For this purpose, information has been compiled, processed and elaborated by means of diverse relevant sources, in order to then make comparisons both of characteristics of its business and of economic and financial features during the last years, using several appropriate statistical techniques for it. It is concluded that the main differences between streaming platforms are detected in the aspects of their musical business, while there are hardly any differences in the economic and financial sphere. Keywords: musical companies, streaming, accountable analysis, statistical tests. Alejandro Gómez Blanco 2 ÍNDICE DE CONTENIDO 1. INTRODUCCIÓN ................................................................................................. 10 1.1 JUSTIFICACIÓN DEL TRABAJO .................................................................................... 10 1.2 OBJETIVOS ........................................................................................................... 11 1.3 METODOLOGÍA Y ESTRUCTURA ................................................................................. 12 2. HISTORIA Y EVOLUCIÓN DE LA MÚSICA .............................................................. 14 2.1 EL ORIGEN ........................................................................................................... 15 2.2 MÚSICA ANTIGUA ................................................................................................. 15 2.3 PRÁCTICA COMÚN ................................................................................................. 16 2.4 ACTUALIDAD ......................................................................................................... 18 3. ENTORNO ECONÓMICO ACTUAL ........................................................................ 23 4. SECTOR DE LA MÚSICA: DATOS Y CIFRAS ............................................................ 27 4.1 SITUACIÓN GLOBAL ................................................................................................ 27 4.2 SITUACIÓN EN ESPAÑA............................................................................................ 36 5. EMPRESAS DEL SECTOR STREAMING DE MÚSICA ................................................ 39 5.1 SPOTIFY ............................................................................................................... 40 5.2 APPLE MUSIC ....................................................................................................... 47 5.3 RESTO DE EMPRESAS DEL SECTOR ............................................................................. 50 a) Amazon Music ....................................................................................... 50 b) Google Play y Youtube Music ................................................................ 51 c) Deezer .................................................................................................... 51 d) Tidal ....................................................................................................... 52 e) Fuera de nuestras fronteras .................................................................. 53 5.4 TIPOS DE MODELOS DE SUSCRIPCIÓN. ......................................................................... 54 6. ANÁLISIS COMPARATIVO DE EMPRESAS STREAMING DE MÚSICA ....................... 57 6.1 DESCRIPCIÓN DE VARIABLES A ANALIZAR ..................................................................... 58 a) Datos generales ..................................................................................... 58 b) Ratios ..................................................................................................... 59 6.2 ANÁLISIS INDIVIDUAL DE LAS EMPRESAS ..................................................................... 64 Alejandro Gómez Blanco 3 a) Spotify .................................................................................................... 64 b) Apple Music ........................................................................................... 68 c) Amazon Music Unlimited ....................................................................... 71 d) Google Play Music y Youtube Music ...................................................... 74 e) Tidal ....................................................................................................... 77 6.3 ANÁLISIS CONJUNTO DE LAS EMPRESAS ...................................................................... 80 a) Medias del sector. .................................................................................. 81 b) Prueba T de Student y medidas repetidas. ............................................ 83 c) Pruebas no paramétricas: W de Wilcoxon ............................................ 88 7. FUNCIONAMIENTO DE LA INDUSTRIA MUSICAL ................................................ 103 7.1 CONOCIMIENTOS GENERALES ................................................................................. 103 7.2 ANÁLISIS DE LOS PAGOS EN PLATAFORMAS DE STREAMING .......................................... 105 8. FUTURO DEL STREAMING ................................................................................. 111 CONCLUSIONES .................................................................................................... 116 REFERENCIAS BIBLIOGRÁFICAS ............................................................................. 119 Alejandro Gómez Blanco 4 ÍNDICE DE FIGURAS Figura 1. Evolución hasta la actualidad ............................................................ 14 Figura 2. Música en todas partes……………………………………………………21 Figura 3. Evolución de los reproductores de música más famosos. ................. 21 Figura 4. Acceso a Streaming. ......................................................................... 22 Figura 5. PIB per cápita 2018 en dólares. ........................................................ 25 Figura 6. Paraísos fiscales ............................................................................... 26 Figura 7. Top 10 mercados. ............................................................................. 29 Figura 8. Copyright vs Descargas Ilegales. ...................................................... 29 Figura 9. Evolución del sector. ......................................................................... 30 Figura 10. Reparto en porcentaje. .................................................................... 31 Figura 11. Proceso discográfico. ...................................................................... 33 Figura 12.Escalada videojuegos. ..................................................................... 34 Figura 13. Beatport Link y Cloud. ..................................................................... 35 Figura 14. Mercado musical en España. .......................................................... 36 Figura 15. Evolución en España. ...................................................................... 36 Figura 16. Mercado físico y digital. ................................................................... 37 Figura 17. Solo streaming. ............................................................................... 37 Figura 18. Previsión ingresos. .......................................................................... 38 Figura 19. Logo Spotify .................................................................................... 40 Figura 20. Plan Premium. ................................................................................. 42 Figura 21. Usuarios mensuales activo y suscriptores por región. .................... 43 Figura 22. Evolución crecimiento usuarios. ...................................................... 44 Figura 23. Crecimiento Spotify Q1 de 2019 ..................................................... 45 Figura 24. Logo Apple Music. ..........................................................................
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