COLAN SEWELL 8801 NE 176th St, Bothell WA, 98011
[email protected] 425-765-8608 3/2005-Present MICROSOFT CORPORATION, REDMOND WASHINGTON Indirect Sales Channel Manager - XBOX Developed the indirect sales strategy for the US retail business Built and managed team of 4 focused calling on 30+ retail accounts for XBOX (Buy.com, RadioShack, Hastings, Military, Aarons, Rent-A-Center, etc) Exceeded $130M in revenue in FY12 (107% to plan) Outperformed the channel Y/Y in FY12 (6% portfolio revenue growth vs. -5% direct channel decline) Senior Retail Account Executive – West Region Strategic Accounts Owned Microsoft’s retail relationship for PC hardware at Amazon.com, NewEgg.com, Costco Wholesale, Fred Meyer, and Fry’s Electronics Secured incremental assortment across all businesses Increased advertising share of voice across all businesses Led “e-Tail” cross category virtual team to drive online sales & marketing partnership strategy Awarded Top WW Windows 7 hardware sales integration execution BUSINESS RESULTS: o Revenue ($29M Quota) . Outperformed channel growth for MS hardware category in FY10 . 13% Y/Y (Amazon) . 180% Y/Y (NewEgg) . 49% Y/Y (Fred Meyer) . Awarded NewEgg vendor partner of the year West Region Sales Manager – Distribution and Indirect Channel Organization Built and maintained a Managed Partner portfolio and Partner execution framework. Leveraged online retailer competitive business advantages to reach new end customer segments and broaden into new markets Delivered "Best in Class" integrated marketing performance across e-Tail specific accounts by building solid partnerships with the BG, OEM, SMSP, & external strategic partners. Built account collaboration/partnership framework was named best in class by OEM VP and Retail Sales GM.