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COLAN SEWELL 8801 NE 176Th St, Bothell WA, 98011 Colan [email protected] 425-765-8608

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COLAN SEWELL 8801 NE 176Th St, Bothell WA, 98011 Colan Sewell@Hotmail.Com 425-765-8608 COLAN SEWELL 8801 NE 176th St, Bothell WA, 98011 [email protected] 425-765-8608 3/2005-Present MICROSOFT CORPORATION, REDMOND WASHINGTON Indirect Sales Channel Manager - XBOX Developed the indirect sales strategy for the US retail business Built and managed team of 4 focused calling on 30+ retail accounts for XBOX (Buy.com, RadioShack, Hastings, Military, Aarons, Rent-A-Center, etc) Exceeded $130M in revenue in FY12 (107% to plan) Outperformed the channel Y/Y in FY12 (6% portfolio revenue growth vs. -5% direct channel decline) Senior Retail Account Executive – West Region Strategic Accounts Owned Microsoft’s retail relationship for PC hardware at Amazon.com, NewEgg.com, Costco Wholesale, Fred Meyer, and Fry’s Electronics Secured incremental assortment across all businesses Increased advertising share of voice across all businesses Led “e-Tail” cross category virtual team to drive online sales & marketing partnership strategy Awarded Top WW Windows 7 hardware sales integration execution BUSINESS RESULTS: o Revenue ($29M Quota) . Outperformed channel growth for MS hardware category in FY10 . 13% Y/Y (Amazon) . 180% Y/Y (NewEgg) . 49% Y/Y (Fred Meyer) . Awarded NewEgg vendor partner of the year West Region Sales Manager – Distribution and Indirect Channel Organization Built and maintained a Managed Partner portfolio and Partner execution framework. Leveraged online retailer competitive business advantages to reach new end customer segments and broaden into new markets Delivered "Best in Class" integrated marketing performance across e-Tail specific accounts by building solid partnerships with the BG, OEM, SMSP, & external strategic partners. Built account collaboration/partnership framework was named best in class by OEM VP and Retail Sales GM. Secured exclusive Social Networking partnership with Buy.com to integrate with Hardware BG and PR social media initiative Tightly integrated with channel marketing organization to deliver highly effective and unique marketing programs that drove incremental revenue Awarded “Best in Class” Zune HD launch plan by US category marketing team BUSINESS RESULTS o Revenue ($127M Quota) . Finished FY09 134% to budget . 32% Y/Y total revenue growth . 60% Y/Y Revenue growth at Buy.com . 179% Y/Y Revenue growth (NewEgg) . 189% Y/Y Total Revenue growth at Dell (Xbox, MS Hardware, Zune, Windows, Office) . 23% Y/Y revenue growth at Sony Style (Office) . 35% Y/Y Hardware revenue growth against negative category growth (Dell.com) . 121% Y/Y Hardware revenue growth (Buy.com) . 43% Y/Y XBOX revenue growth (Buy.com) . 174% Y/Y Zune revenue growth (Buy.com) o Market Share . FY09-Q4 Y/Y share shift of 32% from PS3 to Xbox . FY09-H2 Y/Y Shift of 12% from PS3 to Xbox . Average Xbox Console weekly run rate increased 20% Y/Y Regional Sales Manager – E&D Partner and Business Development Helped grow Microsoft Entertainment and Devices revenue and brand exposure by developing new strategic channel opportunities and new B2B end customer use scenarios in enterprise and education Built very strong relationships with Distribution Partner Outside Sales Forces, presented to teams at regional meetings, conducted a regional sales summit, held joint planning sessions for incremental partner opportunities Delivered 5 new channel partners and gained product placement in ~ 1000 new door fronts and online (Sony Style, Kroger, HP.com , eBay, RC Willey) Developed a net-new sales channel for Microsoft by building a business model with eBay & buy.com to develop brand presence and sell EOL and refurbished goods Senior Marketing Manager – North America Sales Programs Owned development and launch of North American commercial customer purchase incentive promotions website which included developing, implementing, and driving cross group marketing plan which drove $148M in revenue and 4x Y/Y increase in site traffic Built support and sponsorship from Canadian Executive Leadership Team to move the subsidiary to a new business process and tool used in managing “to partner/customer” strategic sales business investments. Developed strategy and managed execution of new business process and tool which drove $350M in revenue, 50x ROI, 10x increase ROI Y/Y Owned successful operations of multiple commercial rebate promotions for North America Identified, negotiated, and managed performance of 3rd party vendor relationship agreements used in building end to end sales incentives offer business Recruited, Hired, and Managed 6 direct reports President, Blacks at Microsoft Led the “Blacks @ Microsoft” employee diversity organization (1000+ constituents) to help Microsoft meet corporate diversity goals by developing programs targeted at attracting, retaining, and developing African American talent Developed and delivered corporate executive level sponsorship and resources for strategic plan from Senior Executive Leadership (Division President & CVPs) Successfully established the organization as key tool in Microsoft’s corporate diversity strategy Generated increased corporate PR visibility through community outreach activities in the African American community Microsoft Awards “Gold Star” Bonus Award (x2) - “Highly Selective” award given for exemplary accomplishments that contribute to Microsoft’s business success Microsoft North America “Execution Excellence” Award - Corporate Vice President award given for excellence in performance “Circle of Excellence” – CVP Level awarded to the top sales performers in North America Microsoft North America “Diversity and Inclusion Leadership” Award - CVP award given to “Drive Diversity and Inclusion initiatives, awareness, and best practices throughout MSUS “SMSP Sales Operations and Strategy Hero of the Quarter” - GM level award highlighting top quarterly project delivery 4/2004–3/2005 MICROSOFT CORPORATION SALES PROGRAMS SPECIALIST Corestaff Services, Redmond, WA Managed business operations for North America Sales Programs Team Managed launch of customer facing website and redemption infrastructure for commercial software Sales incentives Developed customer service strategy and process leading to a decrease of USRMT escalations by 80%. Helped develop North America Sales Programs strategic plan which was highlighted at the CVP level as one of the top US-SMSP initiatives for FY05 4/2002–3/2003 DIRECTOR – SALES & MARKETING RedChip Companies, L.L.C., Spokane, WA Led marketing, sales, and client services of a private company that specialized in independent investment analysis and investor awareness consulting for “small-cap” publicly traded companies. Evaluated customer needs and led cross-functional teams in the development and launch of 3 new products, and re-launch of flagship product “RedChip Review” (Forbes magazine “Best in Sector” award). Managed national sales team to a 23% Y/Y increase in revenue Developed and implemented sales/business process that included an integrated Customer Relationship Management system that drove the integration of the sales and client service departments which increased sales efficiency by nearly 4x and decreased customer attrition by 21% 8/2000–11/2001 BUSINESS DEVELOPMENT COORDINATOR Washington State University Athletic Foundation, Pullman, WA Analyzed, developed, and implemented business strategies focused on increasing operational efficiency and driving revenue growth for a non-profit entity charged with generating proceeds for the Student-Athlete Scholarship Fund at Washington State University ($4 million annually) Performed consumer and market research, which included gathering specific consumer insights through sales data, surveys, and focus groups that lead to the identification of new market segments Developed direct marketing campaign that served as a critical tool in the annual fund drive that resulted in an increase in the program’s performance by nearly 50%, which set the program revenue record Drove CRM database integration project directly responsible for a 13% savings on operating expenses 7/1998–8/2000 PROGRAM MANAGER Washington State University, Pullman, WA Developed and implemented marketing and sales strategies that led to an increase in the Athletic Alumni fund development program revenues by over 100% for the 2000 fiscal year EDUCATION: MBA-Strategic Planning – Washington State University (2000) BA-Economics - Washington State University (1998) o Magna Cum Laude - Phi Kappa Phi, Golden Key, Beta Gamma Sigma Honor Societies o Vice President, Student Athlete Advisory Board o Competed in the NCAA PAC-10 conference as a Track & Field 100, 200, and 400m sprinter UCLA ANDERSON SCHOOL OF MANAGEMENT African American Leadership Institute o Minority Executive Management Training EXTERNAL PARTER FEEDBACK: Neel Grover, President/CEO, Buy.com "Colan has been instrumental in strengthening the Buy.com—Microsoft relationship both at a day to day level as well as a bigger strategic level. I have worked with hundreds of manufacturers directly and I can’t tell you one other individual that engaged us as well " - (Source, Manager Feedback email) Jay Wong, Product Manager, Buy.com "Colan Sewell is my account manager and he is the best rep I have ever had of any company (not limited to Video Games). Hands down, he is the best, and now I see why he wins awards and gets promoted, etc." - (Source: Annual Partner Survey) Glenn Murray, Product Manager, NewEgg.com “Colan proved to be an invaluable asset to my team ...I am saddened by Colan's departure" - (Source: Manager Feedback email) Matt Magnum, Product Manager Dell.com
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