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TOP STORIES BUSINESS LIVES Retailers switch The heavy stress of from defense adjusting to a new to offense with life after rapid their online stores weight loss ® PAGE 2 PAGE 27 Nightlife hot spot goes looking for cheaper digs VOL. XXIII, NO. 18 WWW.NEWYORKBUSINESS.COM APRIL 30-MAY 6, 2007 PRICE: $3.00 NEW YORK, NEW YORK, P. 6 What Don Imus can learn from the fall and rise Selling Bloomberg’s vision of Martha Stewart VALERIE BLOCK, PAGE 13 TEAM EFFORT: Administration mobilizes allies Mayor Michael Bloomberg’s Tensions emerge to generate support in Albany aides spent five between Spitzer months briefing brief on changes needed from the constituencies and Bloomberg BY ANNE MICHAUD to build a Legislature. A coalition of 70 coalition. His THE INSIDER, PAGE 14 groups—from environmentalists plan includes mayor michael bloomberg and to labor and business interests— proposals Regime change his staff labored for nearly two has begun mobilizing to talk up the involving traffic, years on an ambitious plan for the plan with lawmakers. Called the transportation brings new ideas city’s growth over the next Campaign for New York’s and energy. to kitchen at Tavern quarter-century. Now the PlaNYC Future,the coalition has or- work of selling his vision to 2030 ganized a lobbying day on on the Green the public begins—a task Next Wednesday. PAGE 29 that may be just as arduous. Steps “This is a new concept Last week,two days after CONGESTION for New York, and it’s a the mayor had presented pricing’s silver complicated one,” says PlaNYC 2030,state legisla- lining Page 3 Deputy Mayor Daniel REPORT ENERGY plans tors began receiving infor- dovetail closely Doctoroff, who led mation packets detailing its Page 3 PlaNYC development. “It 127 initiatives. Included EDITORIAL: may take a lot of discussion nyc.gov: reed edward was an analysis of the com- A political map and compromise, and we’re muting patterns in each Page 12 eager to do that.” lawmaker’s district—a POLL: Narrow PlaNYC is a grand de- majority backs building block for winning Mike Page 13 sign to prepare New York NY FILM INDUSTRY approval for the most con- City to accommodate Plum is pick of indie troversial piece of PlaNYC: con- 900,000 more residents by 2030, crop; bigger budgets for gestion pricing. by adding capacity to parkland, distributors PAGE 17 The mayor’s lobbyists in Al- electrical supply, drinking water, bany have drawn up a two-page See ADMINISTRATION on Page 8

AT DEADLINE

THE FIRST PUBLIC HEARING ON THE CITY’S PLAN to redevelop NBC’s ratings woes mount Lutnick Willets Point in Queens is likely to become a forum for versus the local property and business as key ad sales period begins owners to protest the use of eminent domain.The purpose loudmouth of the meeting is to hold a vised parent company General scoping session on the Former No. 1 Electric to spin off the NBC Uni- environmental impact of the network in cellar versal division, saying that the net- Cantor CEO and Economic Development work’s problems had become a Corp.’s plan for the area, now a after spending big; distraction. investor square off collection of auto body shops Wall Street restive Worst of all, the most recent over eSpeed and metal scrap yards next failures occurred despite NBC’s door to Shea Stadium. expensive effort to revive its repu- BY MATTHEW FLAMM tation for upscale, quality pro- BY AARON ELSTEIN NEW YORK DOWNTOWN gramming. HOSPITAL named Jeffrey it has been a tough spring for “The majority of what they after 658 Cantor Fitzgerald em- Menkes, a consultant at most of broadcast television, but it tried to do didn’t pan out,”says Bill ployees perished in the World PricewaterhouseCoopers, has been positively brutal for Carroll, director of programming Trade Center attacks, Chief Exec- chief executive. Earlier in his NBC. for consulting firm Katz Television utive Howard Lutnick staked his career, Mr. Menkes was chief The Peacock network has suf- Group.“They must be disappoint- brokerage’s fu- operating officer at Beth Israel fered through five straight weeks ed, given the investment they ture on eSpeed Medical Center, where he of its lowest prime-time ratings made.” Inc., an electron-

headed an effort by the during a regular season since peo- lindström bekka Disappointed and frustrated, ic trading opera- See AT DEADLINE on Page 2 ple meters went into use two considering how well the season tion that he had decades ago. The dismal numbers come just started. created two years as NBC is preparing for the adver- Sunday Night Football,a new earlier. tising upfront sales period, ensur- face in the lineup,helped boost rat- “Godspeed to bloomberg news 18 Howard Lutnick

5 ing that the network will begin ne- ings among advertiser-friendly eSpeed—I love gotiating next season’s sales in 18- to 49-year-olds by 16%. The you,” Mr. Lutnick wrote in a pub- fourth place for the third straight drama Heroes became the biggest lic statement on Sept. 20, 2001. ELECTRONIC EDITION year. NBC plunged from its long- new hit on television. Game show At first, his faith was rewarded. time first-place perch in 2004. Deal or No Deal also took off. Trades once made over the phone Wall Street is concerned, too. But football season ended, and by Cantor brokers migrated almost NEWSPAPER On Friday, Citigroup analysts ad- See NBC’S on Page 8 See ACTIVIST on Page 9 71486 01068 0 CNYB 04-30-07 A 2 4/27/2007 7:28 PM Page 1

AT DEADLINE Continued from Page 1 mobile telecommunications and NY Post rehikes price hospital to reach out to New broadband startups. i-Hatch has York’s Asian communities. invested mostly in local tech That experience could be firms including mobile software to stem steady losses useful at New York Downtown, company Vindigo, which was which markets its services sold to For-Side in 2004. aggressively to residents of releasing the nearby Chinatown. “China- SO FAR, 13 OVERSEAS Move will put off latest circula- town is one of our main COMPANIES that have gone some readers; tion figures for communities; obviously, Jeff ’s public this year have elected to newspapers. experience at Beth Israel will list their shares on New York will ad rates drop Though num- fit right in with our goals,” says exchanges, according to with circulation? bers were ex- Dr. Bruce Logan, who has Renaissance Capital, a pected to be held the CEO and president Greenwich, Conn., research down across posts for three years. He will firm.That is three more to list BY MATTHEW FLAMM the country, resume his previous post as on the New York Stock Post Publisher medical chief. Exchange, Nasdaq or the the new york post returns to the Paul Carlucci American Stock Exchange real world of newspaper economics said in a recent than at this point last year. today,when it doubles its newsstand statement that Some business leaders price to 50 cents a copy. NEW YORK’S TABLOIDS enter a new phase of competition. the paper will contend that heavy The News Corp. tabloid has report “sub- regulation is discouraging been the lowest-priced daily in town stantial circula-

getty images foreign companies from raising since it started selling at a discount circulation goes down,” says news- tion gains.” Six months ago, the THE FIRST capital in the United States. in 2000. The 25-cent newsstand paper industry analyst John Mor- Post’s circulation rose 5% to 704,011. MAJOR MOVIE price worked successfully as a key ton.“The question is how much the The Daily News, owned by real es- PREMIERE in Queens DELOITTE & TOUCHE IS factor in the Post’s relentless climb to lower circulation will affect adver- tate developer Mortimer Zucker- takes place today when CONSIDERING the launch of surpass the Daily News in circula- tising rates.” man, increased 1% to 693,382. Spider-Man 3 is unveiled at a campus-like training center tion, but also contributed to a river “[Post executives] are confident Kaufman Astoria Studios. More called Deloitte University.The of red ink. Estimates of its losses Gains in ad revenue enough at this point that they’re not than 3,000 people are expected Manhattan-based consulting range from $10 million to $75 mil- the post has made gains in ad- going to lose circulation,” says a to attend the event, which is firm plans to hold at least 75% lion a year. vertising in the last year as its circu- newspaper industry insider. being held in Queens because of its training exercises, Observers expect that the paper lation has grown, but its advertising A spokesman for the Post did not it’s the home borough of Peter conferences and events at the will shed some readers, but say that revenue still lags far behind the return a call. Executives at the Dai- Parker, aka Spider-Man.The site, according to a company the move is still worthwhile. News’. ly News declined to comment. premiere kicks off a citywide official.The location of the “It’ll increase revenue and reduce The move to 50 cents comes as promotional week organized by facility has not been determined, newsprint costs to the extent that the Audit Bureau of Circulations is COMMENTS? [email protected] NYC & Company and and the size of the investment Columbia Pictures. Other was not disclosed. events will include a live-spider exhibition at the American PATINA RESTAURANT GROUP MUCH MORE THAN A REARGUARD ACTION Museum of Natural History, IS TAKING OVER a management Spider-Man workout classes at contract at Walt Disney Crunch gyms and Spider-Man World’s Epcot in Orlando, sightseeing tours on Gray Line Fla., from Alfredo of Rome, a buses. restaurant with more than $20 million in revenues.The I-HATCH VENTURES PLANS contract represents Manhattan- TO LAUNCH a $125 million based Patina’s first foray into venture capital fund next Florida and its second deal with month.The investment pool— Disney, for which it operates a the third for the Manhattan- restaurant at Disneyland in I based firm—will focus on Anaheim, Calif. istockphotos Unique visitors, in millions. CHARGE IT: RETAILER MARCH ’06 MARCH ’07 Companies often tweak Web offerings Macys.com 5.0 8.1 THIS WEEK IN CRAIN’S to attract a different clientele. Bloomingdales.com 1.0 1.4 SaksFifthAvenue.com 1.6 1.8 VALERIE BLOCK ------13 29 Source: comScore Inc. THE INSIDER------14

WEEK IN REVIEW ------16 REPORT: NEW YORK FILM INDUSTRY------17 Betting on Web stores NEIGHBORHOOD JOURNAL------21 Retailers make switch from defense to offense online

REAL ESTATE DEALS------22 BY ELISABETH BUTLER SMALL BUSINESS ------23 for years, Macy’s flagship at Herald Square has proudly called itself the world’s largest store. CLASSIFIEDS ------24 But size isn’t everything. Macy’s parent, Federated Department Stores, has set out to turn its BUSINESS LIVES------27 online store into its biggest moneymaker and is spending $100 million to do so. CORPORATE LADDER------29 Federated is just one of many brick-and-mortar retailers spending huge sums and embracing EXECUTIVE MOVES------30 the Web as their biggest growth opportunity. Companies such as Polo Ralph Lauren and THE WEEKS AHEAD ------30 Kenneth Cole Productions are lavishing big bucks on their Web divisions, doing everything 31 from taking control of their sites to building warehouses that meet surging demand to BOB LAPE ------31 creatively blending service between the Web and physical locations.The moves mark a sharp vol. xxiii, no. 18, april 30, 2007—Crain’s New York Business (issn 8756-789x) is published weekly by Crain Communications Inc., 711 Third Ave., New York, NY 10017. Periodicals escalation from the days when sites were largely designed to defend the brand’s turf. postage paid at New York, N.Y. and additional mailing offices. Postmaster: Send address changes to: Crain’s New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, “Retailers are seeing how much business they can generate online,” says Lori Holliday MI 48207-2912. for subscriber service: Call (888) 909-9111. Fax (313) 446-6777.$3.00 a copy, $59.79 one year, $109.79 two years. (GST No. 13676-0444-RT) ©Entire contents Banks, a senior fashion analyst at consulting firm Tobe.“In many cases, it’s their biggest store.” copyright 2007 by Crain Communications Inc. All rights reserved. Federated’s expenditure this year is designed to bolster distribution for its online orders.The See RETAILERS SWITCH on Page 10

2 | Crain’s New York Business | April 30, 2007 CNYB 04-30-07 A 3 4/27/2007 7:02 PM Page 1 Silver lining on traffic fee

would boost tourism, says Robert Small businesses STREET VALUE Land,JetBlue’s senior vice president warm to idea when for government affairs. Congestion-pricing forecast. “This effort is intended to in- they learn details, STARTUP COST $224 million crease New York’s vibrancy in the FIRST-YEAR REVENUES $380 million international market for tourism givingmayor opening and business,” he says, “and if the SAL VALENTE of NEW TRANSIT RIDERS 94,000 benefits can also be sent to mass BY ERIK ENGQUIST Valente Yeast Co., transit, which can help people get to which operates six CONGESTION ZONE VISITS -1.4% and from the airport,we think that’s trucks a day, five CONGESTION ZONE TRAFFIC* -6.3% lenore schwartz, whose Staten days a week. terrific.” Island company delivers electrical *Vehicle miles traveled. Source: Mayor’s PlaNYC 2030 Mr. Bloomberg’s PlaNYC 2030 supplies citywide, was aghast when forecasts a modest 6.3% reduction in she heard of the city’s plan to charge traffic here, versus the 26% decline trucks $21 to enter Manhattan. “I keep plowing in from Long that congestion pricing has pro- think that is unfair to business, es- Island, as the Midtown Tun- duced in London. The administra- pecially businesses on Staten Island nel toll deduction would tion hopes to spend $224 million in who are already paying tolls,” she e- erase their $8 congestion fee. federal funds to launch a three-year mailed her borough’s chamber of He warns that to significant- pilot program in 2009 that would commerce. ly reduce traffic or add rev- raise about $380 million in its first But when told that the $21 enue, the city would soon year.After untold administrative ex- would be reduced by $14.40, her raise the fee, as London did. penses,the revenue would go toward truck’s Verrazano Bridge toll, she mass transit, including express buses warms to the idea.And she becomes Bridge users would be hit and ferries in areas lacking subways. even more amenable when she real- the mayor’s plan would To implement his plan, the may- izes drivers could even scoot hurt users of the free East Riv- or needs approval from the Legisla-

through the Brooklyn Battery Tun- buck ennis er bridges, who would have to ture. Whether he can win the battle nel rather than inching across the pay the full congestion fee. in Albany may be decided by his Manhattan Bridge, because the win them over. skeptical, because the benefits are The biggest beneficiaries would ability to reach business owners like $7.20 tunnel toll deduction would Some won’t be easy to convince. “hard to calculate.” be companies whose trucks make Robert Davis,president of Red Alert wipe out the rest of the $21 fee. Dominic Valente, president of Va- Early objections to the mayor’s many Manhattan stops,such as bev- Inc., a Staten Island security firm “I might break even,’’ she says, lente Yeast Co.in Maspeth,Queens, call for a three-year trial are to be ex- erage makers or big couriers.Trucks whose trucks often venture to Man- her voice lifting.“Given the fact that notes that he operates six trucks a pected, says Kathryn Wylde, presi- originating within the zone would hattan for a single job.Mr.Davis,like it’s not going to hurt my company so day, five days a week. “It’s going to dent of the Partnership for New pay only $5.50 per day—and cars many business owners interviewed, much, I think it’s a good idea.” kill us,’’ he says. “You’re talking York City. “Whenever this is intro- only $4—and could make more did not initially realize that the Most small businesses, especial- $33,000 [a year] right off the bot- duced, before it’s explained every- stops if traffic moves more swiftly. $24 in tolls his minivan drivers pay ly those in the outer boroughs, say tom line.” body’s always against it.” Ultimate- Federal Express and United Parcel for a round-trip to Manhattan they are opposed to the mayor’s ly, small businesses are shown to Service say they are evaluating the would nullify the congestion fee. congestion-pricing plan. But it’s Some skepticism benefit the most, she says. proposal. He says that makes the plan ap- clear that they have missed its nu- two-thirds of that amount would Some who have studied the plan Many large corporations are al- pealing for those who already pay two ances—in particular, that their tolls be offset by the $22,000 in tolls he say its discounts would undermine ready lining up behind the mayor’s tolls,and adds with a chuckle,“You’re would be subtracted from the fee to pays. The mayor also predicts that its goal to reduce congestion. Rep. plan, which would help fund major going to have a lot of people moving enter Manhattan below 86th Street. his trucks would be more productive Anthony Weiner, a Queens Demo- projects, including a direct rail link their businesses to Staten Island.” That suggests that Mayor Michael because traffic speeds would in- crat and leading contender for may- from Kennedy Airport to lower Bloomberg has an opportunity to crease by 7.2%. Yet Mr. Valente is or in 2009, says private cars would Manhattan. Improved transit links COMMENTS? [email protected]

City, state energy plans BY THE NUMBERS VENTURING INTO THE KNOWN area companies drew $360 million in venture capital funding in the agree on conservation first quarter, down from $390 million in the same period last year. But experts note that one quarter does not a trend make. Indeed, the diversity of NYC-based recipients shows the strength of the venture scene here. The approaches differ struc- The state focuses on reducing But diverge on who turally, with the city calling for it- electricity usage by raising efficien- Top 10 venture capital investments in NYC in first-quarter 2007. self to play a key role.That point is cy standards on some appliances controls policy INVESTMENT likely to be contentious. and toughening the state’s building COMPANY (IN MILLIONS) BUSINESS and purse strings; The state approach, which calls energy code. The city’s plan would cooperation needed for a reduction of 15% of forecast- reduce demand by making build- Teliris $40.0 Interactive videoconferencing ed power consumption by 2015, ings more efficient; upgrades Eyeblaster $30.0 Online advertising would be paid for by surcharges on BY TOM FREDRICKSON ‘On substance, electricity bills. Stroz Friedberg $30.0 Computer forensics, Both city and state approaches cybercrime consulting, with gov. eliot spitzer’s and remove a disincentive utilities have technical services Mayor Michael Bloomberg’s ener- they are to promote conservation.State reg- gy conservation goals in remark- completely ulations mean utilities now make Ascend Health $20.1 Behavioral health care able agreement, the shared agenda less money when they help cus- CashEdge $20.0 Financial services technology could add up to real change. compatible’ tomers cut power consumption. A The city and state plans both in- change would allow utilities to col- Paradigm Spine $13.9 Nonfusion spinal implants volve spending hundreds of mil- lect just as much for helping con- Serious $13.5 Digital publishing, marketing lions of dollars to produce energy sumers not consume power. more efficiently to address rising In addition to encouraging con- Digital Railroad $10.0 Web-based applications demand and reduce greenhouse servation,the mayor and the gover- for photographers gases. Both also agree on the need and the city’s PlaNYC 2030 both nor agree on the need for “re-pow- for new power plants. focus on conservation. As Mr. ering” existing plants with cleaner SpeechCycle $9.7 Automated call center “On substance, they are com- Spitzer said in announcing his technology, as well as expediting technology pletely compatible,” says Ashok goals two weeks ago,“The cheapest the approval process for new plant Next New Networks $8.0 Online video Gupta, director of the air and ener- and cleanest power plant in the locations. The governor proposed gy program at the Natural Re- world is the one you never have to fast-tracking new plants with low Source: PricewaterhouseCoopers/National Venture Capital Association MoneyTree Report sources Defense Council. build.” See CITY on Page 8

April 30, 2007 | Crain’s New York Business | 3 CNYB 04-30-07 A 4 4/27/2007 7:29 PM Page 1

IN THE MARKETS HIGHLIGHTS REEL Trendy shoemaker looks -0.3% The for fresh footing after slip Bloomberg/ Crain’s New

➡ York Index million last year, up 26% from 2005, and deal that would build on the company’s fell 0.3% to Steven Madden’s earnings per share of $2.21—up a whop- strong brand recognition. Meanwhile, end the growth pause likely ping 56%. Part of that kick came from the sales of Madden Girl,a line of girls’appar- week at February 2006 acqui- el launched last year, 395. The to be short-lived sition of accessories are expected to grow at S&P 500 maker Daniel M. least 25% this year. Index rose BY ELISABETH BUTLER Friedman & Associ- The firm is also up- 0.7%, ates, which added $53 ping its retailing ef- closing at teven madden,once one of the million in sales. forts this year,opening 1494. fastest-growing companies in The company is as many as 10 stores to the footwear industry, is sud- expected to take a bring its total to 105. denly out of favor on Wall breather this year.An- That will help increase Street. alysts expect sales to margins and reduce SAfter quadrupling in the 18 months rise by just 4%, to dependence on big RISERS leading up to October, its stock has $494 million. Earn- chains. 5-DAY 1-MONTH 3-MONTH CLOSING steadily lost ground. Shares closed Friday ings, meanwhile, are Steven Madden’s % CHANGE % CHANGE % CHANGE PRICE off 31% from their autumn high. likely to slip slightly to performance is also Avaya +9.3% +10.2% +2.4% $13.00 Investors looking for a marathon win- $2.05 a share. likely to improve as ner rather than a sprinter would do well That slowdown, fall’s shoe styles Jefferies +8.0% +12.0% +11.8% $32.50 not to give up on this Manhattan-based though, is already emerge. The company J. Crew +7.3% +3.3% +10.5% $41.63 company. Steven Madden’s highly re- priced into the shares. is able to react much Market cap $655 million IBM +7.0% +6.8% +3.8% $101.17 garded creative team, coupled with the Scott Krasik, an ana- more quickly to fash- General Maritime +6.3% +16.8% -8.3% $33.28 company’s unique ability to switch gears lyst at CL King & As- Trailing 12 months P/E 15 ion shifts by constant- midseason to take advantage of emerging sociates, for example, Total cash $109 million ly tweaking and retest- trends, mean the firm will probably catch does not recommend ing sample styles SINKERS another wind in the coming months. the stock because of “a made in its Long Is- 5-DAY 1-MONTH 3-MONTH CLOSING In addition, the stock is simply cheap. lack of any earnings land City, Queens, % CHANGE % CHANGE % CHANGE PRICE With a trailing 12 months price-to-earn- growth during the first half of the year.” production facility instead of halfway Travelzoo -25.9% -27.0% -8.7% $27.54 ings ratio of 15, the shares are a bargain Four out of seven analysts who follow around the world. JetBlue Airways -11.0% -14.6% -30.5% $10.00 compared with peers Kenneth Cole Pro- the company, however, rate its shares a “It really allows him to keep up with ductions, with a P/E of 20, and Skechers “buy,” anticipating that the current earn- the trends faster,” says Maria Carvalho, NYSE Euronext -7.8% -9.1% -15.9% $85.10 USA, with a P/E of 22. ings pause will prove short-lived. footwear merchandising manager for Maidenform -6.1% -14.1% +3.9% $20.16 In some ways, Steven Madden has be- And with good reason.Steven Madden The Doneger Group. G-III Apparel -4.9% -10.8% -20.1% $17.47 come a victim of its own spectacular suc- has no debt and a heap of cash that can be cess.The company generated sales of $475 used for another acquisition or a licensing COMMENTS? [email protected]

STOCKS TO WATCH by Erik Ipsen One Floor Left – 25,324 sf Cheaper drugs provide ideal infusion to stimulate Medco earnings juggernaut MEDCO WILL LIKELY POST a sharp slowdown in earnings growth this week—marking a 31% gain in the first quarter versus a year earlier, down from 51% in the fourth quarter. Still, with growth like that, it’s no wonder that shares of the huge drug-benefits manager are hot, up 47% so far this year. Patients aren’t the only ones benefiting as more medications come off patent: So is Medco, which enjoys higher margins on generics. WWW.11WEST19STREET.COM CHELSEA • FLATIRON • UNION SQUARE Later this month, The Children’s Place is expected to post a 6% gain in earnings for its fiscal second quarter—a big step down from the double-digit gains of previous quarters. But that’s not the reason the stock is off 26% in • 25,324 sf FOR LEASING INFORMATION the past six months. The children’s wear retailer is under a cloud due to an PLEASE CONTACT: investigation of options grants that may yet force earnings restatements as far back as 2005. Recent sales numbers have been encouraging, however. • Full floor identity Michael Kaufman Investors are beginning to have second 212-471-4320 thoughts about their shabby treatment • Newly renovated lobby [email protected] of one of the bluest of blue chips, American Express. After lagging the • NBI for qualified Tenants Grant Greenspan market this year, the shares are finally 212-471-4340 gathering steam. They rose 2% last • Close Proximity to Transportation [email protected] week, as the market digested news from earlier this month of record first- quarter earnings, and began to anticipate another big jump for the THE KAUFMAN ORGANIZATION current quarter. Another factor: The WWW.KAUFMANORGANIZATION.COM company’s P/E is at a multiyear low. charts: lindström bekka

4 | Crain’s New York Business | April 30, 2007 Project2 4/23/07 11:22 AM Page 1 CNYB 04-30-07 A 6 4/27/2007 4:42 PM Page 1

NEW YORK,NEW YORK edited by Valerie Block

Flatiron venue sings high-rent blues he high cost of real estate is causing trouble for another New York music club.The Cutting Room, in the We are pleased to announce TFlatiron district, has watched its rent double in the eight years it has been on West 24th Street. COMSCORE NETWORKS, INC. Co-owners Chris Noth (left) and Steve Walter are now seeking new digs, rather than paying even more to re-lease the current has expanded and leased space.The popular haunt could move to Hell’s Kitchen within the the remaining portion next year, Mr. Walter says. of the 2nd fl oor He insists that The Cutting Room will not join a list of casualties that includes Tonic, Sin-e and CBGB.“Ours is a good problem,” says Mr. Walter, who wants to double the capacity of his performance space to accommodate 300. Recent acts include Now Available: legendary songwriter Jimmy Webb and comic Joan Rivers, who Part 24th fl oor totaling performs every Wednesday. Mr. Walter also wants to expand The 12,500 RSF Cutting Room to Las Vegas or Los Angeles.To do that, he and Mr.

getty images getty Noth may have to take on additional partners. rappers to begin with.” inside USA Today Sports Weekly. For leasing information please call: Feeding future Published by designer Marc “Mom and Dad can read it in Ecko, Complex is the last title Spanish, while the kids read it in Peter Turchin • 212.984.8364 • [email protected] Plaza partiers standing in the men’s shopping English,” Mr. Sención says. Eric Deutsch • 212.984.8284 • [email protected] the plaza hotel won’t reopen category, having outlasted larger Jason Pollen • 212.984.6675 • [email protected] until the fall, but it has already rivals Cargo, Zachary Freeman • 212.984.6609 • [email protected] signed a deal for its lucrative Vitals and Imus fracas catering business. Sync. Ad pages cuts both ways Great Performances, which for the two was founded by Liz Neumark, issues out so hoping to turn controversy hooked up with international far this year into capital, the East Harlem catering giant Delaware North are up 16%, Council for Human Services is Cos. of Buffalo to create a joint with revenue holding a news conference May 1 venture expressly for the Plaza. 30% higher, to to announce that Deirdre Imus has The new enterprise snagged a 25- $8.4 million, agreed to help raise $9 million of year contract to handle food according to getty images the $11 million needed to turn a service operations in the hotel’s Publisher Rich Kanye West former state-owned building at famous ballroom and banquet Antoniello. East 123rd Street into New York’s spaces. “With the others gone, we’re filling first “green” clinic. Elad Properties, which a segment,” he says. The wife of disgraced shock bought the landmark building in jock Don Imus will be the star Lighthouse 2004, is transforming it into 200 Pelé promotes attraction at the press event. Executive Conference Center & Theater private residences and a 150- The group contacted Ms. room hotel. Elad confirms the reading the stats Imus, who is known for her catering arrangement, which has commitment to green issues, in not been announced. fútbol mundial will launch a February,“way before this “We are delighted that this literacy campaign in June to craziness began,” says Ellie Sanchez, gifted and creative company with encourage youngsters and parents the council’s chief executive. a celebratory passion for food will to spend more time reading Referring to recent publicity for be providing six-star service in the together—particularly if they’re Mr. Imus, she says, “Maybe this grandest space in the city,” a reading the soccer magazine. will get us the attention we need spokesperson says. The effort, called Read Fútbol to reach our goal.” Mundial, features Brazilian soccer legend Pelé, who stopped by the Contributors: Lisa Fickenscher, at Park Avenue & 59th Street Rap star Nasdaq television studio in Times Matthew Flamm, Gale Scott A new venue for high impact meetings & sensational rolls as editor Square last week to shoot a promotional spot. events, with 15 dedicated meeting rooms for groups from rapper and hip-hop producer “Self-serving or not, if CINCO DE MAYO TIME 10-270 in a full service conference center. Kanye West has a new gig.The kids are engaged, the goal Available for events and meetings – Call Today! PHOTO: JEFF GOLDBEG/ESTO musician will be guest editor of is being achieved,” says MICHELIN INSPECTORS just released Complex’s annual style and design Felix Sención, the title’s their list of New York’s top Mexican restau- 212-821-9542 rants, to coincide with the Mexican festival. [email protected] issue, hitting stands in early founder and publisher. August. Mr. West writes the “Pelé’s message is, ‘There’s Reviews are included in the 2007 Michelin magazine’s Beatdown column, a time to play, and a time Guide New York City. Proceeds benefit critiquing men’s fashions.The to read.’ ” I Mexicana Mama Lighthouse five-year-old title comes out seven The campaign will I Zarela Executive Conference Center & Theater times a year. mark the fifth anniversary Dedicated to helping people 111 East 59th Street “Becoming a household name of the weekly, which has a I Rosa Mexicano has given Kanye access to a whole circulation of 1 million New York,NY 10022 of all ages overcome the lot of cool stuff and information, and is distributed inside I Maya challenges of vision loss. Managed by Marenzana Conference Services whether about art, architecture or Spanish-language I Maz Mezcal fashion,” says editor in chief Noah newspapers.The English- Callahan-Bever. “And there’s so language edition, Fútbol I El Parador

much trendsetting coming from Mundial USA, appears istockphoto

6 | Crain’s New York Business | April 30, 2007 Project2 4/25/07 12:14 PM Page 1 CNYB 04-30-07 A 8 4/27/2007 7:26 PM Page 1

Albany’s approval to create a new transportation funding mechanism, Administration aims for Albany support the SMART Finance Authority, to fill a $30 billion gap for such proj- Continued from Page 1 lion annually from state coffers, and of the air and energy program of the transit, labor, energy and business ects as the Second Avenue subway transportation and reasonably Gov. Eliot Spitzer is said to be un- Natural Resources Defense Council. advocates to build the Campaign for and another Hudson River train priced housing. At the same time, convinced that he should join Mr. “The conflict is going to be New York’s Future. tunnel connecting New Jersey and the plan would lead to cleaner air Bloomberg. around creating these new struc- Manhattan. and waterways and reduce green- For example, two entities envi- tures,” says Mr. Gupta, who has ad- ‘Loyal to the issues’ In addition, city officials want house gases. vised both the mayor and the gover- “the mayor’s leadership has control over cleanup of brown- Insiders are already betting that The mayor has nor on energy policy. “The good been phenomenal, but we’re com- fields—polluted former industrial some of the most sweeping propos- news is that the mayor can accom- ing together not out of personal sites—within the five boroughs. als will never clear their political only two and a plish 90-plus percent of what he loyalty to the mayor but around the Some 7,600 acres could be redevel- hurdles. wants without these new agencies.” joint vision for the city,”says Alison oped for affordable housing. half years left Mr. Bloomberg has just two and Hirsh, state policy director for the Steven Spinola, president of the Control and funding at issue a half years remaining in his final New York League of Conservation Real Estate Board of New York, brooklyn Congressman Anthony in office term. Is he too ambitious? Voters, a coalition member. “We likened the brownfields proposal to Weiner, a likely Democratic candi- “Not at all,” says former Mayor are loyal to the issues.” the mayor’s takeover of public date for mayor, has come out swing- Ed Koch. “This is absolutely in line Many observers believe that the schools. ing against congestion pricing tolls with the way Bloomberg has mayor will have a difficult time get- “You’ve got to give [Mr. as anti-middle class. To enact the worked. He’s a visionary.” ting the Legislature to support con- Bloomberg] credit for saying this is PlaNYC ideas on pollution cleanup Champions of PlaNYC say they gestion pricing, which would elec- his area, and he’s going to deal with and energy conservation, the city sioned by PlaNYC—an Energy are prepared to carry it forward after tronically charge vehicles driving in it,” Mr. Spinola says. “But it’s going will have to wrest jurisdiction from Planning Board and an Energy Effi- the mayor leaves office. The Manhattan below 86th Street dur- to be an issue of turf.” state agencies. Transit investment ciency Authority—are “unlikely to Bloomberg administration spent ing the business day. would require more than $200 mil- happen,” says Ashok Gupta, director five months briefing environmental, The administration also needs COMMENTS? [email protected]

them to step in and help administer conservation measures through a City, state plans agree on conservation new board.The city argues that cur- rent conservation spending is poor- Continued from Page 3 to who controls policy and the purse ly coordinated. or no emissions. strings. OVERLOADING THE SYSTEM The plans agree on the need for The state calls those shots now, a Taking the broad view Projected New York City energy increases. long-term energy contracts to stim- fact that the governor made implic- “no organization is currently em- ulate investments in power plants. itly clear when he jumped ahead of Summer peak Electricity Heating fuel powered to develop a broad vision Without them, investors will be Mr. Bloomberg’s announcement by demand1 consumption2 consumption3 for energy planning in the city that afraid to invest the billions of dollars a few days.The two politicians could considers supply and demand to- 2005 11,400 50 million 422 million needed. Some plants could be built clash over strategy as they put their gether as part of an integrated strat- virtually tomorrow if long-term plans into motion. Most of Mr. 2030 14,700 72 million 480 million egy,” PlaNYC says. contracts were signed. Bloomberg’s efforts will require Whoever coordinates conserva- state approval. 1-Megawatts. 2-Megawatt hours per year. 3-Millions of BTUs per year. Source: PlaNYC 2030 tion in New York City—a new city Time to build, not just plan The governor’s strategy allows board, the state, or utilities Con “it’s ludicrous to have half a the city a smaller role than Mr. Edison and KeySpan—a high level dozen power plants planned in the Bloomberg has outlined. However, He could expand the role the New lier time, before deregulation in the of cooperation among the city, the city, if they are not being built,” Mr. Spitzer was not explicit about York State Energy Research and mid-1990s, when the utilities state and the utilities will be re- says Clifford Case, an energy expert which of the following two tacks he Development Authority already themselves oversaw the lion’s share quired.That means putting political at law firm Carter Ledyard & would take, according to Fred plays in administering conserva- of conservation. bragging rights aside. Milburn. Zalcman, executive director of the tion programs. Alternatively, he City officials contend that a vac- The plans diverge when it comes Pace Law School Energy Project: could dial the state back to an ear- uum of energy leadership requires COMMENTS? [email protected] NBC’s ratings woes mount

Continued from Page 1 which were to bring back quality the network to stay even with 2005 Heroes went on hiatus in March.The programming and to deliver a cou- and book sales of $1.9 billion. By struggling Studio 60, by West Wing ple of hits. contrast, in 2004, No. 1 NBC gar- creator Aaron Sorkin, was replaced “We still don’t have enough fire- nered $2.9 billion. by The Black Donnellys, which lasted power to keep our momentum go- Prime time contributes only a a month. ing through the entire season,” a small portion of revenues at NBC Even critics’ darlings, like sit- spokeswoman says. “But we’re Universal, which includes thriving coms The Office and 30 Rock, have headed in the right direction.” cable channels USA and Bravo, as been posting record-low numbers, Next season, she says, the net- well as Universal Studios. But GE while Friday Night Lights has yet to work will aim to present more shows has been clear that it wants better find an audience. Aging stars ER with the broad appeal of Heroes, numbers. and Law & Order appear close to while still attracting upscale viewers. NBC Universal’s first-quarter burning out. revenues were down 22% from the NBC Entertainment President A difficult strategy year-earlier period—8% if the 2006 nbc Kevin Reilly, whose contract was that approach, which includes Winter Olympics aren’t consid- just renewed, has been praised for low-budget reality programming, ered—to $3.5 billion. Massive job sticking with shows like 30 Rock in will be hard to get right, however. cuts at NBC helped operating prof- hopes that their audiences grow next Deal or No Deal has been fading in it climb 6%, to $691 million. GE season. Blame falls mainly on his the ratings, and a recent entry, The doesn’t break out the division by predecessor, Jeff Zucker—recently Real Wedding Crashers, has been segments. promoted to chief executive of NBC poorly received. After three years on the job, Mr. Universal—for failing to develop “NBC has developed a split per- Reilly will be feeling the pressure to hits. sonality between upscale, scripted show that he can turn the network “[NBC is] still paying for the sins shows and lowbrow, unscripted around. Advertisers say they’re of the past,” says Ben Grossman, an fare,” says Ed Martin, editor of keeping an open mind, even about editor at Broadcasting & Cable mag- MediaVillage.com. “As a result, it NBC’s basement ranking. azine. “They didn’t have enough isn’t winning in either camp.” “I don’t think it’s going to help,” good shows to launch other shows While the presidential campaign says Andy Donchin, director of na- behind.” will create more ad demand next tional broadcast at media buyer NBC executives point out that year, NBC will still have a tough Carat USA.“But we’ll see what they

shows across television are having time raising rates when it presents introduce in May.” nbc trouble. They say that this season its fall lineup next month. Last year, IN SEARCH OF AN AUDIENCE: Though well-received by critics, comedy 30 Rock (top) and they achieved their main goals, only the addition of football enabled COMMENTS? [email protected] drama Friday Night Lights have failed to catch fire with viewers.

8 | Crain’s New York Business | April 30, 2007 CNYB 04-30-07 A 9 4/27/2007 2:54 PM Page 1

share earnings of 4 cents on revenues of $153 million but far below 2002’s Activist investor goes after eSpeed chief peak profits of $42 million. This year, the firm expects a patent expi- Continued from Page 1 eSpeed’s director of fiduciaries,”Mr. Corp. or The New York Times Co., but rival ICAP plc—which has ration to cause earnings and rev- overnight to eSpeed computers,and Chapman raged in a press release. are virtually unheard of among Wall seized significant market share in the enues to decline. revenue from the upstart helped The crusading shareholder, who Street firms. Mr. Lutnick declined past few years—beat it to the punch One thing is certain: Every piece keep Cantor afloat while it distrib- has used similar tactics against scores to comment for this article. last year by buying currency trading of bad news from eSpeed will be uted $180 million to surviving of companies, insists that his cam- system EBS Group for $775 million. greeted with a colorful reaction by spouses and children. paign is winning converts. “I have Growth plans “There’s no sweet spot for Mr. Chapman, who last year ac- It’s a different story now. Earn- nearly unanimous support” among people close to Mr. Lutnick say eSpeed anymore,” says Tom Price, cused another company’s board of ings at eSpeed—a publicly traded eSpeed’s Class A shareholders, Mr. that eSpeed, which specializes in an analyst at research firm Tower- treating its responsibility to share- company that Mr. Lutnick con- Chapman said in an interview. brokering trades between large fi- Group.“They’re getting creamed by holders like “a time-share in a con- trols—have plunged 90% from their But he faces an uphill battle in nancial institutions, will grow by ex- ICAP,and their system is now just a struction site Porta Potti.” peak in 2002,and the stock price has trying to force the hand of Mr. Lut- panding into foreign exchange and nice alternative, a bleeder valve, for “Chapman is effective—and a lost two-thirds of its value as rivals nick, whose control of eSpeed’s futures trading. But analysts believe traders to have on their desks.” little crazy,” says one activist hedge set upon its business. The dismal Class B shares grants him power to those plans are doomed because of In 2006, eSpeed posted net in- fund manager. “He’s like a dog that performance has attracted Robert elect the board. Dual-share struc- competition:Few traders will give up come of $4.4 million, or 9 cents a bites your leg and won’t let go.” Chapman, a rambunctious investor tures, a hallmark of family-run en- existing marketplaces for eSpeed. share, on revenues of $164 million. who owns 9.3% of eSpeed and is ag- terprises like Cablevision Systems Making an acquisition could help, That was better than 2005’s per- COMMENTS? [email protected] itating for Mr.Lutnick to relinquish control. The stage is set for a battle be- tween one of Wall Street’s most en- trenched CEOs against the world’s loudest hedge fund manager. Ana- BlackBerry® 8800 with GPS lysts and shareholders expect a skir- mish Thursday,when Mr.Lutnick is scheduled to hold a conference call to discuss eSpeed’s first-quarter earnings. In recent months, Mr. Chapman has likened Mr. Lutnick to indicted newspaper tycoon Conrad Black and suggested that either World- Com’s Bernard Ebbers or Tyco’s Dennis Kozlowski be appointed eSpeed’s chief ethics officer after Because losing your way their prison terms expire. could mean losing their business. AN ACTIVIST’S TRACK RECORD Introducing the BlackBerry® 8800. Only from ROBERT CHAPMAN, managing Cingular. It’s the slimmest BlackBerry device member of Chapman Capital, a ever, yet it’s packed with features like built-in $300 million hedge fund in El GPS, Push to Talk, and expandable memory, Segundo, Calif., has targeted 20 for small businesses everywhere. companies over the years. Some of his most recent actions:

Bought a 5.6% stake in Carreker > Built-in GPS navigation Corp. last year; company was acquired in January 2007 for > “Pearl-like” trackball and full QWERTY keyboard BUY 3 $172 million AND GET A Purchased a 9.3% stake in > Access to work and personal email $100 VISA® Embarcadero Technologies earlier REWARD CARD this year; company was acquired > Global connectivity in 125 countries with 1- or 2-year service this month for $200 million agreement. Mail-in rebate form > Bought an 8.4% stake in Sunter- Runs on America’s largest high-speed wireless and proof of purchase required. ra Corp. in 2006; firm was ac- data network quired last week for $325 million BlackBerry 8800 Sources: SEC filings; company reports from Cingular

“You have two very strong- willed, capable people here who have very different views of the sit- uation,” says Tim Allen, a portfolio manager at Wentworth Hauser and Violich, which owns 1.3 million eSpeed shares. Too close for comfort mr. chapman believes that any eSpeed recovery will be compromised Go to www.cingular.com/blackberry-promo and request a consultation with by its cozy relationship with Cantor, a Cingular Small Business Advisor or visit a Cingular store near you. which pockets 35% of the firm’s rev- enues. Mr. Chapman has demanded *Cingular also imposes monthly a Regulatory Cost Recovery Charge of up to $1.25 to help defray costs incurred in complying with State and Federal telecom regulation; State and Federal Universal that eSpeed be auctioned off. Earlier Service charges; and surcharges for customer-based and revenue-based state and local assessments on Cingular. These are not taxes or government-required charges. this month, he protested when Mr. Lutnick dismissed an offer from Tul- Coverage is not available in all areas. Limited-time offer. See store for complete details. Other conditions and restrictions apply. See contract and rate plan brochure for details. Subscriber must live and have a mailing address within Cingular’s owned network coverage area. Up to $36 activation fee applies. Offer available at participating locations. Early Termination Fee: None if cancelled in the first 30 days; thereafter $175. Some agents impose additional lett Prebon, a London-based broker- fees. Unlimited Voice Services: Unlimited voice services are provided solely for live dialog between two individuals. Offnet Usage: If your minutes of use (including unlimited services) on other carriers’ networks (“offnet usage”) age firm that offered to pay about during any two consecutive months exceed your offnet usage allowance, Cingular may at its option terminate your service, deny your continued use of other carriers’ coverage, or change your plan to one imposing usage charges for $600 million, or a 25% premium. offnet usage. Your offnet usage allowance is equal to the lesser of 750 minutes or 40% of the Anytime minutes included with your plan. Rebate Debit Card: Allow 10–12 weeks for rebate debit card. Rebate debit card not available at all locations; void where prohibited, taxed, or restricted. Must be customer for 30 consecutive days. Must be postmarked by 6/15/07. VISA Card: Cingular VISA reward card offer valid only with purchase of a qualified Cingular device with “The seemingly impulsive rejec- activation on a qualified service plan from a participating Cingular Wireless store, DMDR, or Authorized Agent between February 20 – May 15, 2007. Sales tax calculated based on price of unactivated equipment. Certain email systems tion has done nothing but heighten may require additional hardware and/or software to access. The BlackBerry and RIM families of related marks, images, and symbols are the exclusive properties of and trademarks or registered trademarks of Research In Motion Limited our concerns that Napoleonic be- – used by permission. RIM and Research In Motion are registered in the U.S. Patent and Trademark Office. Other trademarks and service marks are the property of their respective owners. ©2007 AT&T Knowledge Ventures. All rights havior continues to be condoned by reserved. AT&T, AT&T logo, Cingular, and Cingular logos are trademarks of AT&T Knowledge Ventures and/or AT&T affiliated companies.

April 30, 2007 | Crain’s New York Business | 9 CNYB 04-30-07 A 10 4/27/2007 12:04 PM Page 1

CRAIN’S ARTICLES Retailers switch to the offense online REPRINTS OF Continued from Page 2 Inc. Some industry insiders see footwear purveyor Zappos.com are trendier customers than the group’s CRAIN’S STORIES company, which had total revenues those gains as vindication of Feder- both growing at a furious pace. As physical stores. CRAIN’S OFFERS REPRINTS of of $27 billion in 2006, expects com- ated’s decision to drop storied Internet boutiques, they already en- Even more ambitiously,posh ap- its published articles. Please bined online and catalog sales to names like Marshall Fields and joy more cachet with coveted young parel maker Polo Ralph Lauren contact Lori Noffz at Reprint crack $1 billion for the first time drive customers to a single brand— shoppers than old-line department aims to transform Polo.com into the Management Services, next year—a gain of more than 50% and a single Web site. stores do. world’s leading luxury retail site. (717) 399-1900, ext. 104, or from last year’s total of $628 million. Saks Fifth Avenue has already The company is spending $175 mil- Web’s edge e-mail [email protected]. “[Direct to consumer] is the demonstrated that even the most lion this year to buy out its two In- Readers making their own fastest-growing part of our busi- traditional retailers reckon staid brands can be reborn on the ternet partners and take full control reprints or posting a story on the ness,” a Federated spokesman says. that their physical stores, coupled Web if they spend enough money of Polo.com, which gets 1.8 million Web must pay a $350 fee; the In fact, after the company put with a global Web presence,will give and energy. In the three years since visitors a month on average.The re- fee for nonprofits is $195. For 800 of its stores under the Macy’s them an edge,but they face well-en- Saks Inc. made SaksFifthAvenue vamped site will largely target inter- banner,Macys.com drew more than trenched competition. Online-only .com a top priority, the site has be- national shoppers. details, call Jill Bottomley at 8 million unique visitors in March, stores such as fashion house come the chain’s second-largest Kenneth Cole Productions just Crain’s, (212) 210-0282. up nearly 62% from a year earlier,ac- Shopbop.com—which was bought store by sales volume. More impor- increased its e-commerce wager by cording to Web tracker comScore by Amazon.com last year—and tant, the site attracts younger, signing a multimillion-dollar con- tract with Accretive Commerce to fill Internet orders and answer cus- tomer inquiries. Accretive, in Huntersville, N.C., performs simi- lar services for American Eagle Outfitters. Payless ShoeSource,which oper- ates three dozen stores in New York istockphoto The volume generated has surprised many retailers

City, may have found a Web tool that abets its brick-and-mortar chains.The company recently began offering free shipping if Internet orders are delivered to a nearby store. Customers duck the handling charge, and retailers get another chance to add on to the sale when shoppers come in to pick up their merchandise. Casualties inevitable

©2007 Consolidated Edison Arnell Company Inc. Ad: Group of New York, do-it-yourself queen Martha Stewart is making a new Web push, adding scrapbooking supplies to the items sold on MarthaStewart.com. I RUN A HEALTHY BUSINESS. Casualties are inevitable when established retailers start throwing SO NATURALLY, I USE GREEN POWER. their weight around online. Just two weeks ago, Girlshop.com, a pioneer in apparel e-commerce, shut down after operating for a decade. Your business can be lean, clean and green. Green Power is energy generated from renewable resources “There were some skeptics a few like wind, water, sun or biomass. It’s great for the environment, reducing pollutants that contribute years ago who thought that apparel to global warming. And it’s easy to choose a Green Power energy supplier. Call 1-800-780-2884 or visit was a touchy-feely business—that us online. As always, Con Edison will deliver your energy safely and reliably, and will respond to any customers would want to try on be- problems or emergencies. fore buying,” says Ms. Banks at Tobe.“It took many retailers by sur- prise just how much volume you can www.poweryourway.com/greenpower generate with this.” COMMENTS? [email protected]

10 | Crain’s New York Business | April 30, 2007 Project4 4/16/07 1:04 PM Page 1 CNYB 04-30-07 A 12 4/26/2007 7:51 PM Page 1

VIEWPOINT The political road to 2030

editor in chief Rance Crain eputy mayor daniel doctoroff will have to agree to give the city a voice in cleaning up publisher Jill R. Kaplan journeyed to Staten Island last week to brownfields. State leaders will have to confer on the city a new EDITORIAL editor Greg David try to convince 300 of the borough’s role in the development of sites controlled by the Metropolitan managing editor Richard Barbieri leading businesspeople that they should Transportation Authority.They will have to approve the projects editor Cynthia Rigg deputy managing editors Valerie Block, support the mayor’s plan to rebuild creation of a city-state panel to raise money for transit Erik Ipsen New York—including its controversial projects, which will give the city greater clout in planning. columnist Alair Townsend senior reporters Aaron Elstein, fee on cars and trucks that enter parts of The Legislature and the governor also will have to agree Lisa Fickenscher, Matthew Flamm, Manhattan.The standing ovation that the executives gave to a major expansion of the city’s role in energy—including Tom Fredrickson, Samantha Marshall, Anne Michaud, Julie Satow, DMr. Doctoroff in what should have the right to buy power directly, a say Miriam Kreinin Souccar been hostile territory illustrates how on how companies like Consolidat- reporters Barbara Benson, Elisabeth Butler, Erik Engquist, Amanda Fung, Hilary Potkewitz, Mayor Michael Bloomberg has ed Edison operate and the authority Gale Scott captured the city’s imagination with to levy a fee on consumers to finance restaurant critic Bob Lape art director Steven Krupinski the breadth of his scheme. It also conservation strategies. Last but not deputy art directors Carolyn McClain, should bring home to the least, they will have to approve the Daniel Mednick staff photographer Buck Ennis administration that there is only one controversial fee for driving in copy desk chief Wendy Zuckerman copy editors Michele Arboit, way to overcome the hurdles that Manhattan south of 86th Street. Thaddeus Rutkowski PlaNYC 2030 faces: Build a All this from Albany? research editor Denise Southwood MICHAEL BLOOMBERG associate research editor groundswell of public support. presents his plan to To pull off this ambitious scheme, Adrianne Pasquarelli The mayor’s plan is designed to rebuild New York. the mayor and Mr. Doctoroff—the www.NewYorkBusiness.com edward reed edward online editor Catherine Tymkiw accommodate population growth over architect of PlaNYC 2030—will online reporter David Jones the next 25 years while improving the environment. Consider have to heed the lessons of their failed effort to build a EDITORIAL AND ADVERTISING OFFICES what it entails: making available thousands of acres for stadium on the West Side and win the 2012 Olympics. In 711 Third Ave., New York, NY 10017-5806 that campaign, they played the insider game, trying to amass editorial: 212.210.0277 Fax 212.210.0799 housing by reclaiming brownfields, decking rail yards and advertising: 212.210.0259 concentrating new construction at transit hubs.That’s just the support of powerful interests to convince Assembly Cable craincom nyk the housing component.The plan would also expand the Speaker Sheldon Silver and Senate Majority Leader Joseph Fax 212.210.0499 Entire contents ©copyright 2007 Crain area’s transportation network by providing as much as Bruno to approve the stadium. Communications Inc. All rights reserved. ®CityBusiness is a registered trademark of MCP $30 billion to complete a long list of projects. It would also A similar strategy this time would also be doomed. Inc., used under license agreement. short-circuit a looming $3 billion in citywide energy costs by Albany officials will only be convinced to approve these TO SUBSCRIBE: Call 888.909.9111; fax 313.446.6777. spurring the construction of new clean-energy plants and unprecedented measures if they believe that average New $3.00 a copy, $59.79 one year, $109.79 two years. retrofitting existing plants. Rounding out the mayor’s list: Yorkers enthusiastically support the mayor.The best hope www.NewYorkBusiness.com creating more parks and making the water cleaner. for success is a series of public debates, leading to yes or no ADVERTISING AND MARKETING But also ponder what the mayor will need from Albany to votes from every community board, every borough president advertising director Vanessa Cognard business development manager make this all happen.The state Legislature and the governor and the City Council. Robert N. Grossman senior account managers Holly A. McKeown, William E. Squitieri account executives Andrew Carlin, Lisa Pearly, Derek Reese, LETTERS TO THE EDITOR Jennifer Siniscalchi, Brigitte Stieglitz western account manager Ellen Mazen (Los Angeles) 323.370.2477 sales manager, classified print & online John Gallagher newsletter product manager Collision on congestion pricing Catherine Evans Gittens sales coordinator, print & online NEW YORKERS PAY a ridiculous $8 they spend on access to should not have to pay; we already as “park and train-it’’ hubs, that Lulé Haznedari sales coordinator Anita Perrino amount in taxes to begin with. Manhattan will be far less than pay a hefty price for parking, as no also involves the parking garage credit Pat Grondziak 313.446.6082 (See Crain’s online poll, Page 13.) they spend getting around NYC on-street parking is set aside for operators, and that will actually cut marketing coordinator Jill H. Bottomley How it is that taxi drivers are for deliveries. us. Finally, the money raised time and costs for commuters who circulation manager Andrea Richardson given consideration because it is marc agger should not be for mass transporta- now drive the whole way. general manager, interactive their livelihood, but the same tion but to fix the city streets. sari roboff Marc Minardo consideration is not given to me? THE FEE will hurt small businesses elaine m. walsh NEW YORK PRODUCTION Rest assured that I would not that need to use cars to do business THE OUTER-BOROUGH POLITICIANS CONGESTION PRICING production and pre-press director travel to New York City during in Manhattan. Also, it will is a good are so shortsighted. If congestion Michael Corsi peak hours if I did not need to for undoubtedly affect the prices of move for environmental reasons pricing makes it more expensive to advertising production manager business. goods and services. (even more than for relieving move through Manhattan, more Marilyn DeMilta

lisa gahn janet finkel gridlock), but the city needs to businesses will site in the outer PUBLISHED BY CRAIN COMMUNICATIONS INC. develop reasonable, affordable boroughs. chairman Keith E. Crain THIS IS NOT a Manhattan versus ONE WAY TO CUT CONGESTION is to and time-efficient alternatives to jon stone president Rance Crain the other boroughs issue, as have truck deliveries at night. relieve the undue burden that this secretary Merrilee Crain opponents try to present it. Most of the congestion occurs will place on middle- and lower- I HAVE SEEN congestion pricing, treasurer Mary Kay Crain Congestion pricing has many from trucks double-parking. income residents in the boroughs. effectively, in London, and there is executive vp, operations William Morrow supporters in Queens and Also, residents of Manhattan Perhaps there’s a solution, such See LETTERS on Page 14 senior vp, group publisher Gloria Scoby group vp, technology, circulation, Brooklyn. manufacturing Robert C. Adams angus grieve-smith vice president/production & manufacturing David Kamis I ALREADY PAY EVERY DAY to come WHAT’S COMING UP IN CRAIN’S? chief information officer Paul Dalpiaz home to Staten Island. Why not corporate circulation director Meeting Small Real Top publicly Patrick Sheposh ban private cars in Manhattan? That makes sense. planners business estate held founder G.D. Crain Jr. (1885-1973) rona solomon guide report report companies chairman Mrs. G.D. Crain Jr. (1911-1996) May 7 May 14 May 21 May 28 BUSINESSES WILL THRIVE. The

12 | Crain’s New York Business | April 30, 2007 CNYB 04-30-07 A 13 4/27/2007 12:05 PM Page 1

celebrity magazine imaginable. Opie and Anthony re-landed on terrestrial radio after getting tossed for broadcasting a couple supposed- ly having sex in St. Patrick’s Cathe- dral. And who are they working for? CBS Radio, the same company that fired them. Meanwhile, shamed an- alyst Henry Blodgett has written a book, and his blog has been quoted in The New York Times. In today’s mash-and-thrash me- dia circus, transgressions like, say, P.Diddy’s gun-related charges,get a full public airing, and some form of punishment is meted out. But such sinners are no longer expendable. They may be fallen stars, but they’re also brands. Their value cannot be measured by morals alone—there’s too much time to fill on broadcast and cable TV,terrestri- al and satellite radio, streaming video and podcasts. If they can bake an attractive souf- john h.john howard flé for the camera or make hit records, what media company can afford to write them off for good? Es- pecially those who appear humbled. Putting on a jailhouse poncho made Schadenfreude the haughty Ms. Stewart look sym- pathetic. Was it a true awakening or just a calculated move? Who cares, and forgiveness as long as it works on the public. So, what about Mr. Imus? Odds are that the 66-year-old artha stewart survived. Star Jones will find his way back into the spot- light if he so desires.Mr.Imus could morphed. Henry Blodgett resurfaced. Will even become the beneficiary of the Don Imus rise again? sympathy vote, as many of his fans Americans love a public flogging, and these believe the punishment was too celebrities have given them their fill. But late- harsh. Between that and the notori- ety that comes with making a huge Mly, Americans have developed a distinct taste for redemption. public blunder, he could be bigger When Ms. Stewart got into legal trouble for lying about her than ever after his reinvention. As long as he follows the script. sale of ImClone stock, ing up with new initia- If Mr. Imus keeps raising money for advertisers abandoned tives to return her com- charity and, say, writes a book with her and CBS dropped pany to profitability. a mea culpa chapter, we’re likely to her television show. Her revival was striking hear soon enough that he has his Even her own company in its swiftness. own talk show—maybe even on reduced the size of her She has company MSNBC. His bad behavior is al- name on Martha Stew- on the comeback trail. ready having a positive effect, with art Living magazine. ABC dumped Star some rappers promising to watch But her fortunes Jones from The View for their words. have improved mark- accepting wedding- “I’d love to see him return to keep edly since she was re- related goodies from doing all the good things he was do- leased from jail. Rev- VALERIE vendors in exchange for ing,” says Roy Clark, a journalism enues for her flagship BLOCK on-air mentions. That professor at the Poynter Institute title jumped by 56% in didn’t stop Court TV who liked Mr. Imus’ commentary 2006 and were up 20% from signing up the and tuned out the churlish banter. in the first quarter of 2007. Ms. talk-show host, whose newly svelte “You can have humor without the Stewart is back on TV and is com- figure has been featured in every hate speech.”

CRAIN’S ONLINE POLL WOULD YOU SUPPORT CONGESTION PRICING? A BARE MAJORITY of the 1,150 respondents to a No, it will .9% increase Crain’s online poll support congestion elsewhere Yes, it is the mayor’s plan to impose necessary to an $8 fee for driving in 45%. reduce gridlock Manhattan south of 86th No, it’s unfair .38% to borough Street to reduce congestion residents and Yes, it will employees who generate and raise money for transit have to drive 8%. needed funds projects.

For readers’ comments, see Letters to the Editor on Page 12. CNYB 04-30-07 A 14 4/27/2007 1:40 PM Page 1

she will favor pedestrian, bicycle and mass transit projects. Michael Horodniceanu, a former GUV AND MAYOR Points of tension THE INSIDER DOT traffic chief under Mayor THOUGH THE BLOOMBERG AND SPITZER ADMINISTRATIONS insist that they will David Dinkins, was the other abide by their commitment to work cooperatively, potential fissures are by Erik Engquist and Anne Michaud finalist for the post.The new evident on several crucial issues: climate change, the Jacob K. Javits Center commissioner’s job will be expansion and rebuilding downtown. particularly challenging, given City Hall was more than a little miffed that Gov. Eliot Spitzer gave a major Mayor Michael Bloomberg’s speech on clean energy just four days before Mayor Michael Bloomberg ambitious PlaNYC agenda. was scheduled to announce his PlaNYC 2030 initiatives. His team had Congressman briefed the governor’s aides on PlaNYC, and the proposals seemed eerily Auto shops want similar. For example, Mr. Spitzer wants to reduce electrical use by 15% of defends airlines forecasted levels by 2015, which he dubbed “15 by 15”; Mr. Bloomberg has to go high-tech a “30 by 30” plan, a 30% reduction in carbon emissions by 2030. irlines that cancel Ashok Gupta of the Natural Resources Defense Council attributes the automobile service stations flights and leave plans’ substantive similarities to the fact that Messrs. Bloomberg and Spitzer will push the Legislature this mined the same sources for good ideas. As attorney general, for example, Mr. thousands of travelers in session to help them compete with A Spitzer signed on to a coalition that pushed for renewal of the Article X power limbo are especially unpopular car dealerships. Independent plant-siting regulation, which the city also supported. these days, but one New York garages want Albany to guarantee them access to the information and Publicly, members of both teams say that they are happy that they share City congressman is willing to tools needed to diagnose and repair goals on global warming. take up their cause. late-model cars and light trucks. But tensions are clearly high over the Javits expansion. At a Crain’s Rep. Gregory Meeks, whose Many vehicles are made with breakfast forum earlier this month, Mr. Spitzer seemed ready to torpedo the Queens district includes JFK technology that controls nearly all $1.7 billion plan and called the design “really horrendous.” The Bloomberg their functions, and manufacturers administration continues to support it. International Airport, is trying give only franchised dealers the Also, the governor appointed two new to defeat legislative efforts to equipment and training to do executives to lead the moribund Lower punish airlines that strand complete repairs, according to the Manhattan Development Corp., which landov passengers in planes for hours. Consumer Electronics Association.The many believed was going to be freeze-out of local garages reduces downsized to a pro forma He recently testified before the House Aviation Subcommittee choice and increases the cost to agency. The move could that the industry’s competitiveness is all the incentive that consumers, the group says. set up a power struggle with airlines need to provide good customer service. Assemblyman Darryl Towns, the city for control of D-Brooklyn, has introduced a bill downtown rebuilding. Mr. Meeks said that only 36 of New DOT chief to address the issue. the last 7.1 million flights by U.S. carriers were delayed five hours or is pinpointed

more after leaving the gate. He Duds drop-off bins bloomberg news added that most delays are caused insiders say Janette Sadik-Khan will under discussion by factors beyond the airlines’ be named to head the city containers on private lots.The postponed until the council can control. Department of Transportation. Ms. the city council is moving to measure would also require work out minor differences with Advocates of the legislation say Sadik-Khan, a senior vice president prohibit clothes-donation bins organizations to keep the bins the Bloomberg administration. airlines should let passengers at engineering firm Parsons from city property and to require graffiti-free and in good repair. Currently, the law allows the city to disembark after a certain amount of Brinckerhoff, is viewed as the choice bin owners to get permission from But a hearing tentatively remove bins on its property only if time. of transit advocates, who believe that property owners before putting the scheduled for last week was they present an “obstruction.” I

LETTERS TO THE EDITOR

Continued from Page 12 the streets cleared of those who no reason for it not to work in New can’t afford it. York City. kalman yeger Join Our Vibrant There would have to be an Online Business Community exception for handicapped drivers, THE MAYOR KILLED expanded ferry and there would have to be a service from Staten Island, making provision for those drivers who it necessary to occasionally drive traverse Manhattan to get to New in—especially on weekends—with For one week only—May 7th through 13th—you’re welcome to access all the content on Jersey or Long Island. a $9 Verrazano Bridge toll. the Crain’s New York Business website—FREE. geo carl kaplan Adding an $8 driving toll in Manhattan would show just how From the first click, you’ll see that newyorkbusiness.com is more than a website, it’s a IT’S ABOUT TIME. This is a good first out of touch he is. dynamic resource that gives you immediate membership in a community of active, step, but it’s only the first step. john luisi informed New York business-people. Anyone who is against it is just a NIMBY. SOME FORM of congestion Utilize the latest business resources. Tap into forums and events. Access exclusive, online sid meyer pricing for Manhattan is inevita- features. Engage with Crain’s original ble, as are variable on-street TAXING PEOPLE who want to do parking fees. content in an interactive environment. business in the city is shortsighted Both ideas were proposed by Make new connections. and only serves to drive more Nobel Prize winner Bill Vickrey business away. some years ago. And create some handshakes! The mayor could do more to john tepper marlin reduce congestion by enforcing For one week, we put New York’s the “don’t block the box” regula- IT’S NOT FAIR to let rich people use business information resource right at tions that were enforced during the public streets more than your fingertips—the rest is up to you. the Giuliani administration and working people—working people have been ignored during the pay the taxes! To pre-register for this open house go to current one. charles gates www.newyorkbusiness.com/ errol brick spring2007openhouse NO MATTER HOW you frame the WRITE TO US issue, the bottom line is that a Letters to the Editor: Crain’s New York Business, congestion pricing fee would be a 711 Third Ave., New York, NY 10017. Fax letters to tax imposed by the rich on the poor (212) 210-0799. Send e-mail to Crain’s staffers by and the middle class. using their first initial, their last name and SPONSORED BY @Crain.com. For example, Editor Greg David is at Those who can afford it will [email protected]. Names are in the list on Page continue to drive into Manhattan 12. All letters are subject to publication, provided and will enjoy the luxury of having they are signed.

14 | Crain’s New York Business | April 30, 2007 Project4 3/1/07 5:54 PM Page 1

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GREY WORLDWIDE CNYB 04-30-07 A 16 4/27/2007 12:06 PM Page 1

WEEK IN REVIEW

filed by eight former and current ECONOMIC SPOTLIGHT Rosie to exit female brokers. In addition, the firm said that it would boost the The View compensation of its 2,700 female brokers by $16 million and change ROSIE O’DONNELL (left) how new accounts are distributed is leaving The View after among brokers. failing to reach a contract agreement with ABC. The Foot Locker’s bid opinionated host boosted snubbed ratings in her one season foot locker inc.’s $1.2 billion on the show after takeover offer for rival athletic- MEREDITH VIEIRA left to shoe maker Genesco Inc. was become co-host of NBC’s rebuffed. Smaller rival Genesco operates 2,000 stores in North Today Show. But she also America and sells wholesale became famous for her footwear under the Johnston & feuds with real estate Murphy and Dockers brands. magnate DONALD TRUMP, as well as with her co- Stable shut hosts. She was reportedly claremont riding academy,a horse stable near Central Park, seeking a one-year deal closed its doors due to a decline in worth $10 million, while riders. Claremont, which opened ABC was hoping to lock as a riding stable in 1892, became her in for three years at a a riding academy in 1920. Economy Watch lower salary. Jarden buys K2 NYC’s jobless rate hit a record low in March, the eighth straight month in ap images which the rate was below 5%. The city has added 72,300 jobs since Dec. 2005. for $765 million Ian Cook, Colgate’s president and FEBRUARY ’07 MARCH ’07 COMPARISON NYT shareholders chief operating officer. … Bristol- consumer products firm Jarden NYC jobless rate 4.8% 4.3% 4.4%1 withhold votes Myers Squibb Co. named interim Corp. agreed to buy K2 Inc. in a NYC employment change +6,500 +100 +24,2002 Chief Executive James Cornelius cash-and-stock deal valued at NY area inflation change +0.6% +0.7% +2.9%3 new york times co. shareholders, permanent CEO. $765.9 million. Carlsbad, Calif.- led by Morgan Stanley, withheld based K2, which makes K2 skis 1-U.S. unemployment rate. 2-Change since December 2006. 3-Inflation rate for the latest 42% of their votes from directors IBM buys more and the Rawlings brand baseball 12-month period. to protest the Sulzberger family’s bat and glove, has annual sales of control of the company.That international business $1.4 billion. NYC Hotel Stats Broadway Stats percentage was up from the 30% Machines Corp. added $15 billion who withheld their votes at last to its buyback program, which Warner settles Average daily room rates and Attendance and gross dropped year’s meeting. now totals $16.4 billion. Big Blue occupancy levels in New York City in the week ended 4/22, The also hiked its quarterly dividend warner music group corp.said recovered somewhat in February, League of American Theatres and 33%. Both moves are aimed at that it would receive $110 million according to data from PKF Producers says. There were 38 PA plans tower boosting returns for shareholders. as part of a copyright infringement Consulting. The year-earlier levels Broadway productions that week, settlement with Bertelsmann AG. were $218.75 and 76.6%. including seven shows in previews. atop bus terminal Radio pranksters The German media giant was the port authority of New accused of contributing to York and New Jersey revived a cbs radio suspended WFNY copyright infringement after plan to build a radio hosts Jeff Vandergrift and investing $85 million in Napster 1.3 million- Dan Lay after they twice aired a in 2000—a time when Napster square-foot racially charged prank phone call allowed free file sharing of pirated office tower on to a Chinese restaurant.The calls songs. top of its were laced with lewd language and midtown bus racial slurs.The suspensions came Broadway bow terminal.The two weeks after Don Imus was agency will fired for making racially charged mel brooks’ musical The negotiate remarks. Producers ended its Broadway run exclusively with after 2,502 performances at the St. Vornado Realty James Theatre.The show, which Trust and the Principals settle originally starred Matthew Lawrence contract terms Broderick and Nathan Lane, won Capital IQ’s Weekly Deals Report Ruben Co.— a record 12 Tony Awards and has the developers the union for New York City’s grossed more than $1 billion in TRANSACTION SIZE COMPANY/LOCATION (in millions) BUYER/INVESTOR TRANSACTION TYPE before the school principals agreed to a worldwide ticket sales. project was tentative labor contract that will —from staff reports and Hitwise Pty. Ltd. $250.0 Experian Group Ltd. SB M&A Manhattan scrapped in 2001. give its 5,600 members bloomberg news reports a total 23% raise Atlantic Express Transportation Corp. $165.0 Not disclosed GCI Staten Island CEOs in and out through 2010.The Vintage Filings $53.0 PR Newswire Association SB M&A $190 million deal, Manhattan lifetime President and Chief which still needs Arbor Realty Trust Inc. $51.5 Not disclosed GCI Executive Betty Cohen resigned member ratification, Uniondale, L.I. after two years at the helm of the allows for $25,000 Anthracite Capital Inc. $50.0 Not disclosed GCI cable channel, which has suffered merit bonuses but Manhattan from management turmoil and sharply curtails Castle Brands Inc. $21.0 CNF Investments GCI depressed ratings. ABC executive seniority rights. Manhattan Andrea Wong is succeeding Network-1 Security Solutions Inc. $5.0 Hound Partners, Graham Partners, GCI her. … Colgate-Palmolive Co.’s Manhattan Aurelian Partners Sex bias deal longtime Chief Executive Reuben MEL BROOKS’ Selected deals announced during the week of April 15 for companies headquartered in metro New Mark will retire July 1. Mr. Mark, morgan stanley York. GCI: Growth capital investment represents new money invested in a company for a minori- show ends its run. ty stake. SB M&A: Strategic buyer M&A represents a minority or majority acquisition of existing who has been CEO since 1984, agreed to pay $46 mil- shares of a company without the participation of a financial buyer. announced his retirement plans lion to settle a sexual bekka lindström bekka last year. He will be succeeded by discrimination lawsuit getty images

16 | Crain’s New York Business | April 30, 2007 CNYB 04-30-07 A 17 4/26/2007 3:44 PM Page 1

NEW YORK FILM INDUSTRY INSIDE John Sloss rewrites the rules on packaging indie film deals PAGE 19 “John has changed the landscape of what a lawyer can do in this business.” —Harvey Weinstein, The Weinstein Co., Page 19

Tribeca Film Fest expands influence Growth means more screenings uptown; downtown merchants teed off

BY LOUISE KRAMER

when the Tribeca Film Festi- val launched in 2002,its mission to help revitalize lower Man- hattan after the World Trade Center attacks succeeded as if a director had been working from a script. In a matter of months, founders Robert De Niro, Jane Rosenthal and Craig Hatkoff created an ambitious program that drew some 150,000 visitors to the devastated area and pumped about $10 million into ALL FOR ONE: local hotels, restaurants and Partners Daniela other businesses. Taplin Lundberg, Since then, the annual event Galt Niederhoffer has grown beyond all expecta- and Celine Rattray tions, creating $325 million in (from left). economic activity for the city,

according to festival organiz- buck ennis ers, and drawing an estimated total of 1.5 million visitors in its first five years. In its sixth season—which began last Wednesday and runs through May 6—the festival Plum becomes pick drew a record 4,550 film sub- missions, with 157 chosen for inclusion.More than 50 corpo- rate sponsors signed on. “We’re very excited about of indie producer crop the growth of the festival. It is great for New York, and it is great that we are able to accom- modate and grow the audience Cost-cutting and creativity help startup score Sundance coup for independent film,” says Jon See TRIBECA on Page 18 The youthful partners—all three have recently seen their BY MIRIAM KREININ SOUCCAR BOX-OFFICE BANG 30th birthday—not only made it into the same room with Mr. Weinstein at Sundance but held court through the night while Ticketed Film attendance submissions he three principals of Plum Pictures were star- he and three other distributors waged a bidding war for their 2002 43,000 1,300 struck when they met Harvey Weinstein for the film Grace I s Gone, starring John Cusack. first time at this year’s Sundance Film Festival. Mr. Weinstein won: He paid $4 million for the movie—the 2003 81,000 2,400 “I went up to him and said, ‘I’ve been trying to first big deal of the festival—and snatched up a second Plum 2004 87,000 3,200 get in a room with you for 10 years,’ ” Galt Pictures flick for $3.5 million. 2005 138,000 3,300 TNiederhoffer recalls. In the competitive indie marketplace, with hundreds of 2006 203,000 4,100 Along with Celine Rattray and Daniela Taplin Lundberg, films vying for attention, Plum Pictures is breaking out of the 2007 n/a 4,550 Ms. Niederhoffer sits at the helm of a production company pack.The company—started by the trio of friends in 2003— n/a Not available. Source: Tribeca Film Festival that’s becoming the toast of indie film production, which is has already made close to 10 movies, five of them accepted at primarily based in New York. See PLUM on Page 18

April 30, 2007 | Crain’s New York Business | 17 CNYB 04-30-07 A 18 4/26/2007 3:45 PM Page 1

REPORT NEW YORK FILM INDUSTRY

president of IFC Entertainment. “Liv barely appears in any films.” Plum Pictures becomes pick of indie crop Lonesome Jim grossed just $154,187 at theaters domestically, but Plum says the investment was Continued from Page 17 neur Reagan Silber. (They have rector, screenplay and cinematogra- lost when United Artists reneged on recouped from international distri- Sundance. Their secret: finding since raised $10 million for a pro- phy at Sundance in 1997. Ms. its commitment a month before bution and DVD sales. ways to make quality films for duction fund and are looking for $20 Lundberg, a Princeton graduate, is production was slated to start. In- Though they now have more $2 million or less—achieved partly million more.) the daughter of Jonathan Taplin, stead of scrapping the project, the than $400,000 to spend on a movie, by unearthing projects so com- who produced Martin Scorsese’s producers scrambled and got the three executives still keep a lid pelling that big-name talent like “Every day, we Mean Streets.British-born Ms.Rat- $400,000 from digital film label In- on expenses. They fly coach, sleep Mandy Moore and Matthew Brod- tray graduated from Oxford and was DigEnt, backed by IFC Produc- on friends’ floors instead of in ho- erick can be persuaded to take pay would receive a consultant with McKinsey & Co. tions, to shoot the movie. tels, and often give up their produc- cuts to star in them. before taking an executive position ers fee if it means the difference be- “Celine, Galt and Daniela are e-mails, letters in business development at Home Homegrown sets tween getting a movie made and smart, have impeccable taste and Box Office. they cut costs by using the child- not. They each take a paltry annual know how to make movies for the and phone calls Yet, despite their backgrounds, hood home of screenwriter James salary of $60,000 a year. right price,” Mr. Weinstein says. connections and quick rise,the part- Strouse, who is also Ms. Niederhof- Their goal is to make great films “They have quickly become a pow- saying ‘no’ ” ners say they’ve weathered their fair fer’s husband. Local businesses in while proving that the medium can erful production company with share of challenges. Mr.Strouse’s hometown of Goshen, be a solid investment,they say.Grace great talent relationships.” “The first year we would sit by Ind., offered discounts on various Is Gone, for example, was made for the phone praying that the many services, like catering. $2.4 million. Appropriate backgrounds people we had called would call Throughout all the budget cuts Plum is now scouring Wall in spite of their relative youth, back,” Ms. Rattray says. “Then, and changes,Plum managed to keep Street for backers. “We think you the women weren’t industry new- Ms. Niederhoffer produced her every day,we would receive e-mails, actors Liv Tyler and Casey Affleck can get a 30% return on your invest- bies or lacking pedigrees when they first movie, Hurricane Streets, while letters and phone calls saying ‘no.’ ” on the project. ment,” Ms. Rattray says. started Plum with $500,000 in seed attending Harvard.The film aston- The $3 million in funding for “To get Liv Tyler in the cast at all capital from Los Angeles entrepre- ished the industry, winning best di- Plum’s first film, Lonesome Jim, was was amazing,”says Jonathan Sehring, COMMENTS? [email protected] Tribeca Film Festival expands influence

Continued from Page 17 ously,” says Andrew Herwitz, presi- able in lower Manhattan, the festi- “Strictly from a Patricof, chief operating officer of dent of The Film Sales Co., a firm val has been forced to expand out- selfish point of view,as Tribeca Enterprises, the company representing romantic comedy Blue side of its original borders south of a person emotionally that runs the event. State, which premiered at the festi- Canal Street,ruffling the feathers of attached to down- Gaining prominence as a film in- val last Friday. the very TriBeCa businesses it town, it is disappoint- dustry marketplace, the event also helped to revive. This year, some ing that it couldn’t be draws distributors from around the Uptown venues films will be shown as far uptown as our event downtown world. “It is now on the calendar in but with growth come growing the Cathedral of St.John the Divine and stay downtown,” terms of what the buyers take seri- pains. With too few screens avail- on West 112th Street. says David Chase, general manager of the Ritz-Carlton Battery Park.The hotel had no major advance book- BLUE STATE, a romantic comedy starring Breckin Meyer, ings for the festival premiered at the Tribeca Film Festival last Friday. this year, unlike a pre- Sports, Media and Entertainment Group vious year,when spon- sor General Motors booked a large Target’s Filmmaker Lounge. New- block of rooms and staged numer- comer AARP is the official sponsor ous events on site. of the festival’s volunteer program. TURN TO “When all the movies were here, In a display of the festival’s stay- people had to come down here to ing power, the founders signed a THE CRITIC’S partake,” says Albert Capsouto, a 20-year lease for space in a TriBeCa partner in TriBeCa eatery Capsouto building in late 2003, and have CHOICE Frères. The area has yet to rebound since leased more space there for fully from the terrorist attacks. the event’s growing needs. The Despite their envy of uptown, building, at 54 Varick St., serves as members of the community ac- festival headquarters and boasts a knowledge that the festival contin- cinema, a gallery, the festival’s box ues to bring tourism downtown. office and office space for staff.The “We can’t fault the Tribeca Film festival leased temporary office Festival for being the victim of its space this year at 75 Varick St. to For over 40 years, clients in 3lm, broadcasting, and cable television as well as publishing own success,” says Andrew Neale, accommodate its growth. Mr. and sports have chosen Eisner as their accountants and advisors. We provide creative co-chair of the TriBeCa Committee Patricof says that some 400 people strategies to help you handle the most complicated business and accounting issues of Community Board 1. are working for the event this including intellectual property, licensing, content delivery, and the impact of the latest year—a record. Major sponsors technology. The festival has become such a with success comes more success. hit that it has added year-round Our action-oriented cast of professionals respond swiftly to your concerns – delivering The festival depends on sponsor- events, like the Tribeca Cinema Se- ships for most of its funding, and ries, which was launched last sum- the advice and support you need to stay ahead of the competition and focus on creating major media companies are signing mer at the festival headquarters your next masterpiece. up for the 12-day event at a rapid building. The series features pre- clip. ESPN got in on the game this view screenings, panel discussions, Eisner LLP year with the Tribeca/ESPN Sports premieres and sessions with actors Film Festival, complete with 14 and directors, giving film fans an- Accountants and Advisors For more information, contact: sports-themed films, panel discus- other reason to head downtown. 750 Third Avenue Michael Breit Lester Marks sions and a day of free sports activi- “The year-round screenings have New York, NY 10017 Partner and Group Leader Tax Principal ties.Adding star power,Tiki Barber, been really well received,” says Mr. 100 Campus Drive [email protected] [email protected] a former New York Giants running Patricof. “They give the filmmakers Florham Park, NJ 07932 212.891.4089 212.891.4083 back, is the program’s “ambassador.” and studios we work with a great op- www.eisnerllp.com Other new sponsors include portunity to reach our audience.” www.eisnerllp.com Independent Member of Baker Tilly International Montblanc, Target and Yahoo, all with special “experiences,” such as COMMENTS? [email protected]

18 | Crain’s New York Business | April 30, 2007 CNYB 04-30-07 A 19 4/26/2007 3:46 PM Page 1

REPORT NEW YORK FILM INDUSTRY Lawyer-cum-sales agent transforms art of the deal

Harvey Weinstein, co-founder sales agent and deal lawyer, he can John Sloss a master of The Weinstein Company,is a fan. sell and structure transactions as well at selling, financing “John has established himself as the as secure financing for new projects. premier indie sales agent and has Though he started his career as a indies, but called changed the landscape of what a corporate lawyer, Mr. Sloss quickly divisive by some lawyer can do in this business,” he transitioned to an entertainment says. law firm. In 1993, he started his Mr. Sloss’ detractors say that he Manhattan firm. BY MARGARET JAWORSKI is manipulative and divisive. They His high-profile indie career be- say he allows personal feelings to in- gan serendipitously,when 6-foot-4- before the final credits rolled fluence his dealmaking and may sell inch Mr. Sloss and director John on the premier screening of Little to the highest bidder rather than to Sayles met as players in a pickup Miss Sunshine at the 2006 Sundance the distributor best-suited to suc- basketball game.They hit it off, and Film Festival, John Sloss, the film’s Mr. Sloss executive produced and sales agent, had fled the theater. ‘We have some represented several of Mr. Sayles’ “I knew we had a hit, and I did films,including City of Hope,Passion not want to get cornered by the dis- tricks. ... We Fish and Lone Star. tributors,” Mr. Sloss says. “John Sayles gave me credibility,” But he did want to throw the try to goose Mr. Sloss says. stars and interested companies to- gether to “wind each other up”about the market’ Earning street cred the film. He told the cast to head to armed with that credibility a classic Park City restaurant, the and his sales and negotiating skills, PRIORITIES: “If I’m Riverhorse Café, grab a big table Mr. Sloss launched film consulting difficult or iconoclastic, and prepare to hold court. and financing firm Cinetic Media in that doesn’t bother me. Meanwhile, the sales agent was 2001. If people thought I was hiding out at Ruby Tuesday’s, an cessfully market the film. Cinetic’s edge is its 20 full-time sleazy—that would bother eatery seven miles outside of town. Not surprisingly, his critics de- staffers, whose sole job is tracking me,” John Sloss says.

He didn’t answer his cell phone, cline to comment on the record, a movies.“We find out what’s getting neff david which rang “literally every six sec- nod to his power as well as to prac- made, which films don’t have a dis- onds,” Mr. Sloss says. At around tical considerations: Regardless of tributor—and we get in touch with his competition, Mr. Sloss’ reputa- iconoclastic,that doesn’t bother me,” 10:30 p.m., he reappeared in Park how distributors feel about Mr. that filmmaker,”Mr.Sloss says.“We tion and status—both good and he says. “Now, if people thought I City. “There was bedlam [among Sloss, they need product. watch about 800 completed films a bad—are intact. And he doesn’t was sleazy—that would bother me.” potential buyers],” he recalls. “If he has a film they want, year,” he says. stress about sounding arrogant or The ploy succeeded. The selling they’re going to have to deal with Despite industry opposition and self-promoting. “If I’m difficult or COMMENTS? [email protected] price spiked to $10.5 million. him,” an industry insider says. “We have some tricks,” he says. At this January’s Sundance festi- “We try to goose the market. We do val, however, Mr. Sloss didn’t land things like that.” the top-dollar deal. That honor went to his competition, sales agent Impressive roster Hengameh Panahi at Celluloid in the cutthroat world of inde- Dreams,who snagged $8 million for pendent film sales and distribution, British coming-of-age film Son of “things like that” can bring to mind Rambow. a wealth of skills or a multitude of Mr. Sloss didn’t go home empty- sins—or some combination of both. handed, though. He scored $5 mil- To his admirers, the 50-year-old lion for La Misma Luna and $4 mil- founder of Sloss Law Office and Ci- lion for Grace Is Gone. netic Media is an indie icon. He’s He represented the latter film the man who finds financing for with talent agents Rena Ronson and worthy young filmmakers and helps Cassian Elwes of William Morris advance their careers. Independent, who, like all talent His sales roster is impressive: agents, take a 10% fee. Mr. Sloss’ fee Boys Don’t Cry, Napoleon Dynamite, runs closer to 15%, and he usually Spellbound, Far From Heaven and gets a cut of all ancillary deals. Mr. Super Size Me, to name a few. Sloss says he’s worth it. As both the

LEADERSHIP PROGRAM CORO SEEKS RISING EXECUTIVES THE CORO NEW YORK LEADERSHIP CENTER is accepting applications from business executives for the Leadership New York program. The program is designed for mid-career professionals who are committed to strengthening New York City. Participants will learn firsthand about urban issues, including municipal finance, public education and economic development. They will meet with opinion leaders and decision-makers, and explore cross-sector solutions to New York City’s challenges. The program will run from September 2007 through May 2008. It involves attending one full weekday a month, two weekend retreats and group planning meetings. For more information, visit www.coronewyork.org, send an e-mail message to [email protected] or call (212) 248-2935, ext. 304. The application deadline is June 1.

April 30, 2007 | Crain’s New York Business | 19 CNYB 04-30-07 A 20 4/26/2007 3:47 PM Page 1

REPORT NEW YORK FILM INDUSTRY Indie distributors boost budgets to nab hits

Make bigger bets as bidding wars heat up; Sony tries producing films itself

BY MIRIAM KREININ SOUCCAR

new york’s independent film dis- tributors are getting supersized. With competition to land the hottest new movies and score a breakout hit tougher than ever,local distributors from IFC Films to

ThinkFilm are boosting their budg- getty images ets by the millions to buy the most BIG-NAME TALENT IN THE INDEPENDENT FILM GAME: Reese Witherspoon is producing Penelope, while Michael Caine (middle) and Jude Law are starring in the thriller Sleuth. popular films at high-end festivals. Some companies, such as longtime specialty distributor Sony Pictures With their new strategies, these Sony Pictures Classics, the old- Classics,are going even further.Not companies are doing their best to est and one of the most prestigious only is Sony releasing bigger-budg- improve their odds. of the specialty distributors, is also LIGHTS! CAMERA! ACTION! et movies, it’s taking the unusual IFC Films, with backing from planning to release bigger movies, WITH NO DOWNTURN IN SIGHT for New York’s thriving film production step of producing them itself. parent company Cablevision, will upping some of its film budgets to business, the three major film studios have announced expansion plans. Film executives say the changes release up to six films a year in the $4 $15 million from an average of $6 Silvercup Studios in Long Island City boasts the biggest plans—Silvercup are crucial to their companies’ sur- million to $10 million production million. It plans to avoid the festival West, a new $1 billion 6-acre complex on the East River—but Kaufman vival.These distributors,either small budget range, a jump from its usual bidding wars altogether by making Astoria Studios and Steiner Studios at the Brooklyn Navy Yard are adding to stand-alone outfits or independent $2 million projects. The bigger movies itself. their empires as well. divisions of Hollywood studios, budget allowed the company to snag The studios are capitalizing on a boom that began when the city and Quid pro quo have built businesses around buying state approved a 15% tax credit in 2004. The credit will be in place until at finished specialty films and releasing For every sony just finished shooting The least 2011. them in art-house cinemas with the Jane Austen Book Club,starring Lynn The studios are not only hoping to attract new business but also trying to hope of eventually attracting wide Brokeback Redgrave, for $6 million, giving it accommodate a trend toward larger productions that need multiple stages, audiences. worldwide distribution rights to the says Hal Rosenbluth, president of Kaufman Astoria. “It’s not only to capture Competition to land a limited film. It is also helping to finance new business but to secure the business I have,” he says. — CLAIRE WILSON number of independently produced Mountain, many Sleuth, a thriller starring Michael movies with big-name talent and Caine and Jude Law, in exchange the widespread appeal of, say, a Lit- films don’t find for dibs on the North American and tle Miss Sunshine is stronger than an audience Latin American markets. ever. Bidding wars at Sundance With talent agencies or sales rep- Kaufman Silvercup reached a frenzied pace this year, resentatives now shopping the top Astoria Studios Steiner Studios Studios with a record 13 movies scoring films, and taking a 15% cut of prof- multimillion-dollar deals. its, distributors see the wisdom in Current production 300,000 300,000 400,000 Of course, making bets on a big- the do-it-yourself model. space (sq. ft.) ger scale means taking on more risk “It’s not worth it to go to Sun- Additional space 40,000 289,000 350,000 in an already treacherous market. You Kill Me, a mob comedy starring dance and pay $11 million for just (sq. ft.) For every Brokeback Mountain,there Ben Kingsley, Téa Leoni and Luke the North American rights and then are hundreds of films that don’t find Wilson, and Penelope, Reese With- give up a lot of the profits,”says Tom Cost n/a $45 million $1 billion* audiences. erspoon’s first film as a producer. Bernard, co-president of Sony Pic- “With DVD systems and high- Both movies will be released this tures Classics.“It has put a lot of the Construction begins: 3rd quarter 3rd quarter 2008 def TVs, you have to give people a year. companies out there in a position to Filmed there: Sesame Street The Hoax, 30 Rock, really compelling reason to get off Five-year-old ThinkFilm went say, ‘Fine, we’ll make our own Music and Lyrics The Sopranos their couches and out of their looking for an infusion of capital last movies.’ ” house,” says Eamonn Bowles, pres- fall and was bought for $25 million n/a Not available. *Includes other development costs. ident of Magnolia Pictures, which by L.A. entrepreneur David Berg- COMMENTS? [email protected] paid $2.3 million for Sundance hor- stein, owner of film financing com- ror hit The Signal,more than double pany Capitol Films. Now Think- the distributor’s usual outlay. “If Film can spend up to a hefty $20 THIS WEEK ON people read it’s a low-budget film, million acquiring and marketing a they wait until video.” movie. In February, the distributor Events View a listing of meetings, Subscribe Use the “Subscribe now” Some bombs signed a deal with local production seminars and other New York City button to get the weekly print edition film executives say they’ve been company Killer Films to finance and networking events of interest to local of Crain’s or digital subscriptions to shocked by how poorly a number of produce movies together. And at businesspeople. the paper. You can also order trial their movies have fared in the last Sundance, the company outbid subscriptions of the daily Insider on- couple of years. Magnolia’s Jesus Warner Independent and several The next Crain’s event is a breakfast with Patrick Foye, the new chairman line political newsletter and the daily Camp, a controversial documentary others in a stiff competition for In the Pulse online health care newsletter. about a Christian summer camp,re- Shadow of the Moon, the award-win- of the Empire State Development ceived an Oscar nomination this ning documentary about the Apollo Corp., on Wednesday, May 9. To get Residential real estate Coming soon: year, but grossed just $900,000 at missions with rarely seen NASA Breaking news E-mail alerts more details or to make reservations an interactive Crain’s guide with the the box office. Even Candy, a recent footage of space. ThinkFilm spent from Crain’s New York Business keep for the program, which will take inside scoop on available properties. ThinkFilm release starring Heath around $2.5 million and agreed to a you up-to-date about arts industry place at the Sheraton New York Ledger, bombed at the box office. multimillion-dollar marketing cam- news in New York City. starting at 8 a.m., visit the Crain’s “We didn’t think it would be a big paign to win the movie, which will home page and click on “Events.” Resources Click on the Arts page to hit, but the worst-case scenario has be released on Sept. 7. Back issues Use the archives to never been so bad,” says Mark Ur- “We paid more than twice what find easy links to local and national arts and culture organizations, photos find Crain’s stories in previous man, head of U.S. theatrical for we’ve ever paid to pick up any editions of the paper. ThinkFilm.“It is possible for a well- movie, but I think we can make of industry executives who have reviewed film with known actors to many, many times more than our appeared in the print edition of Online polls Express your opinion do low six figures at the box office, greatest box office success up to Crain’s, and more. about key issues of the week. which doesn’t even pay for lunch.” now,” Mr. Urman says.

20 | Crain’s New York Business | April 30, 2007 CNYB 04-30-07 A 21 4/26/2007 7:53 PM Page 1

NEIGHBORHOOD JOURNAL St.George a long way from Hoboken Report finds S.I. claim to having the city’s greenest— tally friendly projects,the restroom’s speak, are its 18 composting and arguably most expensive—rest- design maximizes daylight, reduces toilets. Pricier than even the suzanne bolduc development has rooms. energy use and takes recycling to trendiest Kohl or American RECYCLER: A new restroom at the Bronx Zoo. Hailed by some as nothing less new heights. Sink water is diverted Standard models, these envi- stalled; Bronx Zoo than the future of restrooms in the to a “gray-water garden” nearby, ronmentally correct commodes gets green restrooms city, the facility opened on Earth while solid waste is turned into cost $250,000. sponsible for the 638 comfort sta- Day last week. It is located just compost. The toilets were paid for by the tions throughout the parks. There popular revolt against inside the Bronx River entrance to “We want to show that even the city Department of Environmental are an additional 200 in zoos, muse- the influx of new resi- the Bronx Zoo, and took nearly 18 smallest effort can be a conservation Protection. The rest was paid for by ums and botanical gardens. If the dents that made Staten months and $2 million to build. effort,” says a spokeswoman for the the Wildlife Conservation Society, new toilets prove effective, the de- Island the fastest-grow- Designed by architecture firm zoo, which draws nearly 2 million which runs the zoo for the city Parks partment may consider plans to ing county in the state Edelman Sultan Knox Wood, visitors per year. Department. widen their use. Ahas gone too far, according to a new known for its work on environmen- The facility’s crown jewels, so to The Parks Department is re- —hilary potkewitz forecast of the borough’s economy. Development of downtown areas is being hamstrung, and the number of residents aged 18 through 34 has actually begun to decline, warns Staten Island 2020, a sweeping re- port commissioned by the borough’s Capture the Energy economic development corporation and presented last week at its annu- Hitch a ride on the 636 Eleventh al conference. Avenue shuttle through Midtown’s “Staten Island is not attracting young professionals from other bor- evolving and energized business oughs or hanging on to its own,”says Jonathan Bowles, director of the community, where 530,000 square Center for an Urban Future, which feet of contiguous space is prepared the report. The report also found that no immediately available. major companies have put down roots in Richmond County since 2001,even as the rest of the city grew economically. In fact, vacancy rates have been increasing at places like the Teleport complex and at a six- year-old corporate park across the street. Meanwhile, new zoning is crimping growth in places like St. George, where mass transit would support it. The study offers recommenda- tions to stimulate the local economy, including reversing the downzoning of St.George to again allow develop- ment of 10-story structures. “People were very frustrated with the quality of the development on the south shore, and they did a blanket downzoning of the entire island,” laments Robert Cross, executive di- rector of the Downtown Staten Is- land Council, a business group. “It has been a major hindrance for pro- gressive development.” A critical mass of residents is needed to attract businesses and allow St. George to reach its Ho- boken-like potential, the study says. Better marketing of its ferry termi- nal would also help. About 600,000 commuters and thousands of tourists pass through the terminal every week, yet it has only one retail tenant and no signage directing vis- itors to nearby cultural institutions. “You should at the very least be able to buy a Staten Island Ferry key chain,” says Mr. Bowles. Seizing those opportunities may prove difficult. Many locals don’t want more visitors, let alone new Maximize your accessibility neighbors.Moreover,they equate tall buildings with blocked views, slower with a customized shuttle route traffic and crowded classrooms. —erik engquist 530,000 SF of Contiguous Space Available Now For leasing information, please contact: MITCHELL L. KONSKER PAUL N. GLICKMAN Lions and tigers 212.841.7626 212.841.7847 [email protected] [email protected] and toilets. Oh my! JACK A. COHEN JOSH L. GLICK 212.841.5024 212.841.7587 the bronx park neighborhood [email protected] [email protected] in the central Bronx can now lay

April 30, 2007 | Crain’s New York Business | 21 CNYB 04-30-07 A 22 4/27/2007 12:07 PM Page 1

Travel agents find that yoga, adventure are the tickets

roughly the same number as the year eager to set a standard. Adventures Boost bookings before, for a change, though still a in Travel Expo is establishing a des- by specializing drastic drop from the 1,200 mem- ignation program in adventure, the bers it had in 2001. In an age when International Ecotourism Society is in activities; some customers can just as easily book hoping to certify travel providers as slow to capitalize their own trips with a mouse click, eco-friendly, and Manhattan-based the struggle to stay relevant—and Spa Quest is offering credentials as stay in business—has led some trav- a spa and yoga specialist. BY HILARY POTKEWITZ el agents off the beaten path. “Specialization is where it’s at, if Mr. Ezon thought it best to get they want to survive,” echoes the business mantra used to be, his agents certified in the adventure Pauline Frommer,creator of Pauline roger hagadone if you want to survive, diversify. But travel specialty, so he had them take Frommer Guides and daughter of SURVIVAL SKILLS: Ovation Vacations’ Jack Ezon had some agents certified in the adventure the travel industry is now chanting a a course and seminar series offered the Frommer’s Travel Guides travel specialty. Since his firm gained certification, Mr. Ezon has seen a 25% jump in business. different tune: If you want to sur- by Virtuoso Ltd., a travel network founder. vive, specialize. And it’s not enough based in British Columbia. Of the The fastest-growing areas of just to specialize in a region—you’ve 300 agents in his New York office, specialty travel for New Yorkers are cently is in yoga trips—or clients last year. About 15% of her partici- got to commit to a particular activi- about 10 have been certified as Vir- adventure travel, eco-travel, yoga who want yoga to be at least part of pants come from NYSC. She’s al- ty. Go ahead, the numbers say; pi- tuoso Active and Specialty Travel travel and culinary travel, experts their vacation. He had to hire a yoga ready planning 10 trips for next year. geonhole yourself. program specialists.The VAST des- say. Once the domain of adrenaline retreat specialist. Eastern Mountain Sports, an Jack Ezon, president of leisure ignation guarantees a listing in the junkies and nature and health nuts, outdoor gear retailer with a location travel for Manhattan-based Ova- Virtuoso network’s 6,000-plus these tailored vacations are attract- California connection on Broadway, is a frequent stop for tion Vacations,has seen his business agent database. ing “regular”travelers eager for a dif- but most New York agents have travelers headed for vacation. So grow by 53% in the five years since Since his company gained the cer- ferent experience. been slow to capitalize on the trend, many customers were asking about he started specializing in adventure tification last year,Mr.Ezon has seen The Travel Industry Association leading customers to seek experts yoga trips that Assistant Store Man- travel. The biggest growth, he says, a 25% jump in business, with an av- cites adventure travel as one of the elsewhere. YogaFit Training Sys- ager Alan Aldo decided to partner has come in family vacations.“I have erage booking of $1,140 in January of top three vacation requests in a 2006 tems Worldwide Inc., a yoga-in- with a yoga travel agency, Body & a wealthy Generation X clientele, this year, up from $986 in 2005. survey. In a separate study, 25% of structor training center based in Soul Adventures, based in Rio de and they want to take their kids on respondents were interested in a Torrance, Calif., has become the ex- Janeiro, which specializes in re- active trips,” he explains. Niche expertise spiritual/meditative vacation. More clusive travel provider for New York treats. Of the 2,000 clients Body & After several years in the dumps, part marketing gimmick, part than 17% of travelers wanted culi- Sports Clubs. Soul served last year,half came from thanks to the ease of Internet book- last-ditch effort at survival, the rush nary vacations. “They came to us to create a stan- New York City. ing, agent fee cuts by airlines and a to become an expert in the next hot In the old days, clients used to dard program for their club yoga “People who are doing adven- sharp decline in travel after Sept.11, area has taken hold. “A lot of agents come to agents and tell them what classes,” says Beth Shaw, YogaFit’s ture-type travel aren’t going to your professional travel agents are finally are looking to find important nich- to do, notes Alexandre Chemla, di- founder and New York native, traditional travel agents anymore,” starting to see some bright spots. es that are relevant to customers,” rector of Manhattan-based Altour “Then the demand for putting to- says Mr. Ando. “They just don’t The New York chapter of the Amer- says Jim Forberg, director of trade International Inc. “Today, the agent gether trips came along.” know how to plan it.” ican Society of Travel Agents held show Adventures in Travel Expo. is more of an adviser,” he says. The Ms. Shaw created a travel arm of steady at 400 members last year— Organizations are cropping up, biggest growth area he’s noticed re- her company, booking five retreats COMMENTS? [email protected]

Real Estate Deals Group Inc.’s real estate database. —elisabeth butler Ad agency joins peers at Hudson Sq. Madden horns in on Bleecker Street L’Oréal and Kiehl’s. ity,” says Stephen Tarter, a principal Baron & Baron —julie satow at Tarter/Stats Realty. the west village’s“Fashion Row” abandons midtown SoHo’s appeal for Nike is obvi- has a new resident. ous:The neighborhood has become Shoe designer Steven Madden for media-rich area; Nike considers a hot spot for major chains looking Ltd. signed a 10-year lease for a downtown shoo-ins swooping into SoHo to attract New Yorkers and tourists 1,400-square-foot Steve Madden alike. Foreign retailers such as store at 355 Bleecker St., between nike may bringits signature swoosh Lush,a bath-product specialist,and Charles and West 10th streets. nother tenant has to SoHo. clothiers Uniqlo and Evisu have re- The ground-floor store—Steven fled midtown: Adver- Industry insiders say the iconic cently opened stores in the area, as Madden’s fifth site in Manhattan— tising agency Baron & sneaker company is close to signing homegrown shops such as Kate’s places the retailer near high-end Baron Inc., which spe- a lease for a 3,200-square-foot store Paperie and Broadway Panhandler neighbors in a three-block strip that cializes in fashion, is at 21 Mercer St., between Grand and have been forced out. Asking rents extends from Bank to Charles streets. Amoving to Hudson Square. Howard streets. regularly top $300 per square foot Nearby retailers include Marc Ja- Baron & Baron—whose clients The store would be Nike’s sec- on the ground floors of the best cobs,James Perse and Juicy Couture. include Hugo Boss, Michael Kors ond company-owned location in the SoHo locations. “It’s exciting for Steve Madden and Burberry—has signed a 10-year city. The Beaverton, Ore.-based On Mercer Street, asking rents to be so close to that area,” says Sin- lease for 13,000 square feet on the NOBLE CAUSE: Agency moves to 435 Hudson. company sells its shoes, apparel and are about $160 per square foot.Alan vin Realty Corp.broker Kristin Mc- fifth floor at 435 Hudson St. The ask- accessories at the Niketown store on Schmerzler,the Cushman & Wake- Cann, who represented landlord ing rent at the building,which is be- East 57th Street,as well as in dozens field Inc. broker who represents 355 Bleecker in the deal. “There tween Leroy and Morton streets, is hood—bounded by Morton Street of Foot Locker and The Athlete’s 21 Mercer St.’s owner, declines to aren’t fashion shoe stores there right $44 a square foot. to the north, Sixth Avenue to the Foot locations. comment on the deal.Rigby 21 owns now.They’re going to be able to grab The company is relocating from east, Canal Street to the south and The proposed deal, which would the building, according to CoStar that market and take a little niche 9,000 square feet of office space at the Hudson River to the west— include a 2,300-square-foot base- for themselves.” 250 W. 57th St. has become a bastion for media- ment for storage space, raised some Nestled in a three-story land- “They have always been in mid- related companies. Advertising gi- eyebrows in the real estate industry, mark building, Steven Madden will town, but they wanted to move ant Saatchi & Saatchi has occupied because the space is located on the also have access to a 1,400-square- downtown where it was more cre- 350,000 square feet at 375 Hudson southern fringe of SoHo. foot basement. The asking rent ative,”says Marc Schoen,a broker at St. since 1998; new additions to Fashion designer Vivienne Tam was $300 per square foot on the Hunter Realty Organization who the neighborhood include Work- recently pioneered retail develop- ground floor. represented Baron & Baron. man Publishing Co.,The Weinstein ment in that area when she an- Sinvin principal Bruce Sinder Jason Pizer of Trinity Real Es- Company and the Solomon R. nounced plans to open her first New represented Steven Madden, which tate, the building’s landlord, repre- Guggenheim Foundation. York City store at 40 Mercer St. this plans to open the Bleecker Street lo- sented Trinity in the deal. Other tenants at 435 Hudson spring. cation in May. The Hudson Square neighbor- St. include beauty care companies “She created an instant credibil- TRIAL RUN: Nike eyes a nascent retail hot spot. —kira bindrim

22 | Crain’s New York Business | April 30, 2007 CNYB 04-30-07 A 23 4/26/2007 3:50 PM Page 1

SMALL BUSINESS

With “Cube,” clients feature their Web networker lands ads product or service right in the episodes, along with a more tra- with online reality show ditional ad message. Monster.com asked potential makeover Enterprises is a part of a new breed tin,new-media director at ad agency candidates to send ré- Young viewers, of network that brings together ad- ID Media, picked out a group of sumés to its site and big-name advertisers vertisers hungry for elusive younger Broadband sites where he wanted to received more hits consumers and Web sites desperate place the card company’s ads. Using than from its Super click with Broadband’s for cash. Other such networks in- Broadband’s proprietary technolo- Bowl ad. sites, programming clude Brightcove, Lightningcast, gy Vindico, he then monitored in AOL used “Cube”

Tremor and Roo. real time how many people were j. scott berman to promote its instant Broadband offers advertisers ac- viewing the ads.More important,he DAN TAYLOR had his cubicle redone for Broadband’s show. messaging. Viewers BY STEVE WEINSTEIN cess to its loose network: 1,800 Web calculated how many people,and on could click to a link sites assembled by Mr. Wasserlauf. which sites, were actually applying and IM friends about n a world where advertisers Together, they garner 40 million for a credit card. episodes and insert their messages what they were watching. have far more places to hawk viewers per month, according to as they see fit. Mr. Wasserlauf says The show has proven to be a hit their wares than ever before, comScore,a company that measures Customized episodes the idea is actually similar to what with the public and Mr. Wasser- any new offering faces a tough Internet traffic. “vindico lets us see how the advertisers did half a century ago on lauf ’s clients. AOL’s webisode alone struggle just to get noticed. Clients go through the list of click-throughs are coming,” Mr. television when they produced their was viewed by 27 million people and IMatt Wasserlauf knew that, but Broadband-affiliated sites, which Martin says. own shows. played 82 million times during he pushed ahead anyway. In 2005, range from music site Rock.com Shows like “Cube” take advertis- “We’re taking advertisers back AOL’s sponsorship in December. his fledgling company, Broadband and educational site Fun School to ing one step further by allowing ad- to the days of Texaco Star Theater,” Enterprises, debuted “Cube Fabu- Army Times,and pick the ones they vertisers to produce their own he says. COMMENTS? [email protected] lous,” which he bills as an online re- want. Mr. Wasserlauf then streams ality show that combines the spon- his clients’ ads—or more recently, taneity of Web video with reality TV. their sponsored episodes of Each of the show’s seven-minute “Cube”—directly to those sites. For that, the sites get a fee from the ad- IN A NUTSHELL vertisers and Mr. Wasserlauf gets a small piece of that. BROADBAND “I approach this business the same way as TV syndication,” says ENTERPRISES Mr. Wasserlauf, who learned his trade selling ads for Telepictures,the FOUNDED 2004 giant syndication arm of Time- EMPLOYEES 2006 15 Warner’s TV studio, beginning in 1996. Later, he discovered the po- 2007 26 Minuto Zammit Smalls Funk and Avsar Wender O’Connell, Nordquist, Contreras tential of online video as a market- REVENUES 2006 $5 million ing tool when he headed digital sales 2007 $28 million for CBS, then moved on to The SMALL BUSINESS AWARDS FeedRoom, a video production and distribution company. SEEKING TOP ENTERPRISES IN NEW YORK “webisodes” features the makeover Internet video still has a long way of an office worker’s drab cubicle to to go to overtake the dollars flowing CRAIN’S NEW YORK BUSINESS seeks nominations for Ave., New York, NY 10017. The Information can also be reflect the staffer’s inner self. into television. But according to Re- its 12th annual Small Business Awards. The six winners e-mailed to [email protected] or faxed to (212) 210-0799. becca Lieb,editor in chief of ClickZ, will have distinguished themselves by showing a pattern of Among last year’s honorees were Lexy Funk and New offerings a Web site that reports on online ad- growth in their businesses and by contributing to the Vahap Avsar, founders of trendy retailer Brooklyn last year, the first 12 “Cube” vertising, “it’s the fastest-growing quality of life in their communities. Industries; David Wender of WhenTech, a company that shows drew tens of millions of view- display advertising on the Web.” Firms must be for-profits that have been in business for makes software used by options traders; and Jeffrey ers on the Internet and picked up Mr. Wasserlauf believes one rea- at least three years. They must employ no more than 150 Smalls, whose eponymous electrical contracting firm has big-name advertisers, including son is that it is so easy for advertis- people, have annual sales of no more than $25 million found success by specializing in transit projects. Winners Honda and America Online. This ers to measure the effectiveness of and be headquartered in New York City. Companies may also included Marco Minuto, whose Red Castle Bakeries year, Mr. Wasserlauf is following up such Web ads. nominate themselves or may be nominated by a business churns out meat patties in ever-increasing numbers and with 18 more episodes of “Cube” “As advertisers dip their toes into contact. The entry deadline is noon on May 14. Winners descriptions; Gary Zammit, who bought a sleep laboratory plus five entirely new programs that the water, they’re seeing the actual will be profiled in the Aug. 13 issue. and turned it into Clinilabs, a big drug tester; and James he will present to advertisers on May results of how many impressions ran To nominate a business, send the company’s name and O’Connell, Clifford Nordquist and Charles Contreras, 17,during the upfront market,when and the activity based on those im- address and a description of its business and civic accom- whose Just Bagels Manufacturing has grown to have a the television networks show their pressions,” he says. plishments to Crain’s Small Business Awards, 711 Third nationwide reach. new products to advertisers. The experience of American Ex- Manhattan-based Broadband press is a good example. Josh Mar-

April 30, 2007 | Crain’s New York Business | 23 nb18p24_25cls.qxp 4/26/07 2:42 PM Page 24

BOOKKEEPING SERVICES FINANCIAL PLANNER EXECUTIVE PUBLIC & LEGAL NOTICES

RECRUITER Notice of Qualification of Morgan Stanley NOTICE OF FORMATION OF PROFESSIONAL Managed Futures HV, L.P. Authority filed with SERVICE LIMITED LIABILITY COMPANY. IT Comptroller NY Dept. of State on 3/12/07. Office location: NAME: SWEET DREAMS ANESTHESIOLOGY, NY County. Principal business address: 330 PLLC. Articles of Organization were filed Wanted immediately for fast-growing, Madison Ave., 8th Fl., NY, NY 10017. LP with the Secretary of State of New York established company in New York City. formed in Delaware (DE) on 2/22/07. NY Secy. (SSNY) on 03/02/07. Office location: New Responsibilities include: Maintain company of State designated as agent of LP upon York County. SSNY has been designated as network daily, including computer database whom process against it may be served. NY agent of the PLLC upon whom process BUSINESS SERVICES and website, and check all logistics Secy. of State shall mail process to: c/o CT against it may be served. SSNY shall mail a concerning clients, vendors & orders for Corporation System (CTCS), 111 8th Ave., copy of process to the PLLC, c/o Segal, accuracy; update, research and purchase 13th Fl., NY, NY 10011. DE address of LP: Tesser & Ryan, LLP, 509 Madison Avenue, all software to operate all systems New York, New York 10022. Purpose: For efficiently, accurately and profitably; CTCS, 1209 Orange St., Wilmington, DE YACHT FOR SALE manage all technology regarding clients, 19801. Name/address of genl. ptr. available the practice of the profession of Medicine. vendors, employees and operations–billing, from SSNY. Cert. of LP filed with DE Secy. of purchasing, tracking all shipments, etc. State, 401 Federal St., Dover, DE 19901. NOTICE OF FORMATION OF LIMITED LIABILITY Purpose: any lawful activity. Must possess track record for trouble- COMPANY. NAME: CHADERTON ADVISORS,LLC. shooting and management; have technical Articles of Organization were filed with the skills to solve problems on a daily basis; Notice of Qualification of Praesidian Capital Secretary of State of New York (SSNY) on be able to multi-task to manage incoming Management II, LLC. Authority filed with NY 02/01/07. Office location: New York County. — 54’ SEA RAY SUNDANCER 2001 — business, to educate employees and to Dept. of State on 3/5/07. Office location: NY SSNY has been designated as agent of the DESIGN/BUILD LLC upon whom process against it may be Super clean and extremely well maintained. create new business through technology. County. LLC formed in Delaware (DE) on Twin Diesel CAT 3196s (660HP) with all CAT Complete package offered, including 3/2/07. NY Secy. of State designated as agent served. SSNY shall mail a copy of process LOW BUDGET upgrades. 2 Staterooms, 2 Heads, Loaded large bonus based on increase of of LLC upon whom process against it may be to the LLC, 845 3rd Avenue, 6th Floor, New including Tender, DSS, Washer/Dryer. Located business, health benefits & profit sharing. served. NY Secy. of State shall mail process York, New York 10022. Purpose: For any DESIGN + BUILD Long Island, New York. Aggressively priced at Salary commensurate with experience, to the principal business address of the LLC: lawful purpose. Architectural Metal $529,000. To make an appointment call: $35,000-$65,000. Only experienced, 419 Park Ave. South, NY, NY 10016. DE Kim Campbell, United Yacht Sales, 516-527-5805 serious professionals should reply to: address of LLC: c/o Corporation Service Co., Notice of Formation of MANTAS WRIGHT Architectural Lighting [email protected] 2711 Centerville Rd., Ste. 400, Wilmington, PHOTOGRAPHY, LLC, a domestic Limited 212-736-5858 Fax 212-736-0660 DE 19808. Arts. of Org. filed with DE Secy. of Liability Company. Arts. of Org. filed with State, 401 Federal St., Ste. 4, Dover, DE 19901. the SSNY on 01/16/07. Office location: New KAWAHARA Design www.newyorkbusiness.com Purpose: any lawful activity. York County. SSNY has been designated as LUXURY agent upon whom process against the LLC Notice of Qualification of Tourneau, LLC. may be served. SSNY shall mail a copy of PROPERTIES Authority filed with NY Dept. of State on process to: The LLC, 122 Duane St., Apt REAL ESTATE 3/6/07. Office location: NY County. LLC 2B, New York, NY 10007. Purpose: Any Lawful Purpose. Latest date upon which MIAMI BEACH/FLORIDA formed in Delaware (DE) on 3/1/07. NY OFFICE SPACE Secy. of State designated as agent of LLC LLC is to dissolve: No Specific Date. upon whom process against it may be TRUMP OCEANFRONT CONDOS served. NY Secy. of State shall mail process Notice of Formation of 1405 FIFTH AVENUE OWN YOUR LUXURY CONDO TODAY! to: 3 E. 54th St., NY, NY 10022, principal APARTMENTS, LLC, a domestic Limited EXECUTIVE OFFICE SUITES TRUMP GRANDE & TRUMP TOWERS business address of the LLC. DE address of Liability Company (LLC). Articles of Buy directly from the Developer & Save $$ LLC: c/o Corporation Service Co., 2711 Organization filed with Secretary of State on Furnished Condo Hotel units from $325k Centerville Rd., Ste. 400, Wilmington, DE 12/18/2006. NY Office location: NEW YORK 212.573.0909 1-4 Bedrm Residential Condos from $875k 19808. Arts. of Org. filed with DE Secy. of County. Secretary of State is designated as Ask for details on our FLY-BUY Program State, 401 Federal St., Ste. 4, Dover, DE 19901. agent upon whom process against the LLC Call Exclusively Baronoff 305.213.3606 Purpose: any lawful activity. may be served. Secretary of State shall mail a FurnishedOfficesNYC.com copy of any process against the LLC served Notice of Formation of Santibanez LLC. Arts. upon him/her to C/O YUCO MANAGEMENT OFFICE SPACE PUBLIC & LEGAL of Org. filed with NY Dept. of State on INC., 295 MADISON AVE., 34TH FL, NEW 4/6/07. Office location: NY County. Secy. of YORK, NY 10017. Purpose: To engage in any State designated as agent of LLC upon lawful act or activity. NOTICES whom process against it may be served. South Westchester Executive Park Secy. of State shall mail process to: Roberto Notice of Formation of 1405 FIFTH AVENUE Santibanez, 45 W. 60th St., Apt. 35G, NY, NY RETAIL, LLC, a domestic Limited Liability Notice of Formation: 192 Surf LLC. Art. of Company (LLC). Articles of Organization 1 Executive Boulevard Org. filed with Sec. of State of NY (SSNY) 10023, principal business address of the 1 Executive Boulevard LLC. Purpose: any lawful activity. filed with Secretary of State on 12/01/2006. on 2/22/07. Office loc.: New York County. NY Office location: NEW YORK County. Yonkers, New York SSNY designated as agent of LLC upon Secretary of State is designated as agent Yonkers, New York whom process against it may be served. OCCAMS RAZOR, LLC Articles of Organization upon whom process against the LLC may SSNY shall mail process to: c/o David Selig, filed with NY Sec. of State(SSNY) 3/13/07. be served. Secretary of State shall mail a 529 West 42nd Street, Suite 9-M, NY, NY Office is located in NY County. SSNY is copy of any process against the LLC served 10036. Purpose: Any lawful activity. designated as agent of the LLC upon whom upon him/her to C/O YUCO MANAGEMENT process may be served. SSNY shall mail INC., 295 MADISON AVE., 34TH FL, NEW Notice of Formation of RHR West 100th Street copy of process to c/o Joseph Zawadzki, YORK, NY 10017. Purpose: To engage in LLC. Arts. of Org. filed with Secy. of State of 144 W. 27th St., #3F, NY, NY 10001. any lawful act or activity. NY (SSNY) on 3/31/06. Office location: NY Purpose: Any lawful purpose. County. SSNY designated as agent of LLC Notice of Formation of 95WALLAB, LLC, a upon whom process against it may be served. HUDSON REAL ESTATE GROUP, LLC domestic Limited Liability Company. Arts. of SSNY shall mail process to: c/o CT Corporation Notice of formation of the above Limited Org. filed with the SSNY on 05/04/01. Office System, 111 8th Ave., NY, NY 10011, registered Liability Company (“LLC”). Articles of location: New York County. SSNY has been agent upon whom process may be served. Organization filed with the Department of the designated as agent upon whom process Purpose: any lawful activity. State of NY on 3/27/2007. Office location, against the LLC may be served. SSNY shall County of New York. The street address is: mail a copy of process to: A & E Stores, Inc., Building Size: 112,000 rsf Notice of Qualification of Mather Productions, 215 East 68th Street, Ste. 18Y, New York, NY 1000 Huyler Street, Teterboro, NJ 07608. Park Amenities LLC. Authority filed with Secy. of State of 10021. Secretary of State (“SSNY”) has been Purpose: Any Lawful Purpose. Latest date upon Available Space: 2nd Floor – 15,352 rsf On site café N.Y. (SSNY) on 1/2/07. Office location: NY designated as agent of the LLC upon whom which LLC is to dissolve: No Specific Date. Basement Level (Storage/Lunchroom)– 5,000 rsf County. LLC formed in Delaware (DE) on process against it may be served. SSNY shall Bank w/ ATM 5/24/05. SSNY designated as agent of LLC mail a copy of any such process served to: Term: Through 2/28/2010 Notice of Qualification of WBM 475 Fifth Owner Full service restaurant upon whom process against it may be The LLC, 215 East 68th Street, Ste. 18Y, LLC. Authority filed with Secy. of State of N.Y. Parking: 4 per 1,000 rsf Health Club served. SSNY shall mail process to: 309 New York, NY 10021. Purpose: any lawful act. (SSNY) on 2/28/07. Office location: NY County. West 49th Street, NY, NY 10019. DE address Lease Rate: Negotiable Gas station/convenience store LLC formed in Delaware (DE) on 2/20/07. within the park of LLC: 874 Walker Road, Ste. C, Dover, DE Notice of Formation of Manhattan SSNY designated as agent of LLC upon whom Specifications: Large open plan, Great window line, 19904. Arts. of Org. filed with DE Secy. of Endocrinologist PLLC. Arts. of org. filed with process against it may be served. SSNY shall Five offices, and two conference rooms. Will sub-divide. State, 401 Federal St., Ste. 4, Dover, DE 19901. Secy. of State of N.Y. (SSNY) on 1/25/07. mail process to: c/o National Registered Purpose: any lawful activity. Please contact Victor Hayghe, 718-794-5317 or [email protected]. Office location: NY County. Principal business Agents, Inc., 875 Avenue of the Americas, Ste. address: 130 West 12th Street, Ste 7D, NY, 501, NY, NY 10001, registered agent upon Notice of Qualification of Blackstone Capital NY 10011. SSNY designated as agent of whom process may be served. DE address of OFFICE SPACE COMMERCIAL PROPERTY Partners (Cayman) V-B L.P. Authority filed PLLC upon whom process against it may LLC: 160 Greentree Drive, Ste. 101, Dover, DE with NY Dept. of State on 3/8/07. Office be served. SSNY shall mail copy of any 19904. Arts. of Org. filed with DE Secy. of **** 326 North Michigan Avenue **** location: NY County. LP formed in Cayman process against PLLC served upon: 43 State, 401 Federal St., Ste. 4, Dover, DE 19901. New Bldg. MAG MILE Islands (CI) on 9/26/06. NY Secy. of State Greenwich Avenue, Apt. 1, NY, NY 10014. Purpose: any lawful activity. 212-947-5500 Purpose: to practice medicine. ** 4,000-16,000-80,000 Sq. Ft. ** designated as agent of LP upon whom COMMERCIAL & RESIDENTIAL RENTALS & SALES process against it may be served. NY Secy. Name of For. LLC: LDVF II Plaistow LLC. Appl. Loukas Development (312) 938-1500 500-50,000 SF of State shall mail process to the principal Notice of Qualification of Lion Hound Capital for Auth. filed with Sec. of State of NY: 2/7/07. UNDER MARKET SUBLETS-NO FEE! business address of the LP: c/o The GP LLC. Authority filed with NY Dept. of State Jurisd. and date of org.: DE 1/3/07. NY State Search our listings @ www.midcomre.com Blackstone Group, 345 Park Ave., NY, NY on 1/17/07. Office location: NY County. LLC office loc.: NY Cty. Sec. of State of NY designated Advertise on 10154. Registered agent upon whom process formed in Delaware (DE) on 1/11/07. NY Secy. as agent of LLC upon whom process may be Call Paul 212 947-5500 x 100 may be served: CT Corporation System, 111 of State designated as agent of LLC upon served. Sec. of State shall mail copy of 8th Ave., NY, NY 10011. CI address of LP: whom process against it may be served. NY process to principal business location of LLC: MADISON AVENUE AT 30TH STREET www.newyorkbusiness.com c/o Walkers SVP Ltd., Walker House, 87 Secy. of State shall mail process to the principal 1345 Avenue of the Americas, NY, NY 10105. Two windowed partner size offices on Madison Mary St., P.O. Box 908GT, George Town, business address of the LLC: 106 Seventh Addr. of LLC in DE is c/o National Corporate Avenue in stately law suite. Secretarial station, Call John Gallagher Grand Cayman, KY1-9002, CI. Name/address Ave., #2A, NY, NY 10011. DE address of LLC: Research, Ltd., 615 South DuPont Hwy., of genl. ptr. available from SSNY. Cert. of LP c/o The Corporation Trust Co., 1209 Orange Dover, DE 19901. Authorized office in DE conference room, library, reception, phone, file filed with Registrar of Exempted LPs, Citrus St., Wilmington, DE 19801. Cert. of Form. filed where Cert. of Form. is filed: DE Sec. of State, space, fax, copy machine. @ 212-210-0189 Grove Bldg., George Town, Grand Cayman, CI. with DE Secy. of State, Townsend Bldg., Dover, Townsend Bldg., Dover, DE 19901. Purpose: Call Jeffrey Nemerov (212) 696-9100 Purpose: any lawful activity. DE 19901. Purpose: any lawful activity. any lawful activity.

24 | Crain’s New York Business | April 30, 2007 nb18p24_25cls.qxp 4/26/07 2:43 PM Page 25

PUBLIC & LEGAL NOTICES

Notice of Formation of Kitchen Table Notice of Formation of 165 William Street Notice of Qualification of Izara Focus Fund, Notice of Qualification of D.B. Zwirn & Co., Notice of Formation of 66 WEST BARCLAY Associates, LLC, Art. of Org. filed Sec'y of Investor, LLC. Arts. of Org. filed with NY LP, App. for Auth. filed Sec'y of State (SSNY) L.P. Authority filed with Secy. of State of STREET, LLC, a domestic Limited Liability State (SSNY) 11/21/03. Office location: NY Dept. of State on 4/10/07. Office location: NY 12/26/06. Office location: NY County. LP org. NY (SSNY) on 3/26/04. Office location: NY Company (LLC). Articles of Organization filed County. SSNY designated as agent of LLC County. Secy. of State designated as agent of in DE 12/19/06. SSNY designated as agent of County. LP formed in Delaware (DE) on with Secretary of State on 2/12/2007. NY upon whom process against it may be LLC upon whom process against it may be LP upon whom process against it may be 3/24/04. SSNY designated as agent of LP Office location: NEW YORK County. Secretary served. SSNY shall mail copy of process served. Secy. of State shall mail process to: served. SSNY shall mail copy of process to upon whom process against it may be served. of State is designated as agent upon whom to c/o Gary I. Fields, Esq., 8 Haven Ave., c/o Metro Loft Management, 67 Wall St., NY, Attn: John Raniolo, 747 Third Ave., 10th Fl., SSNY shall mail process to: The LP, 745 5th process against the LLC may be served. Ste. 209, Port Washington, NY 11050. NY 10005, principal business address of the NY, NY 10017. DE office addr.: c/o CSC, 2711 Ave., 18th Fl., NY, NY 10151. DE address of Secretary of State shall mail a copy of any Purpose: any lawful activities. LLC. Purpose: any lawful activity. Centerville Rd., Wilmington, DE 19808. Cert. LP: The Corporation Trust Co., 1209 Orange process against the LLC served upon him/her of LP on file: SSDE, Townsend Bldg., Dover, St., Wilmington, DE 19801. Name/address of to THE LLC, 498 7TH AVE., 8TH FLR. NEW Notice of formation of CITY CHOW CAFÉ V, Notice of formation of China Solutions LLC. DE 19901. Name/addr. of each gen. ptr. avail. genl. ptr. available from SSNY. Cert. of LP YORK, NY 10018. GENERAL PURPOSES LLC a NYS LLC Formation filed with SSNY Art of Org filed with Secretary of State of NY at SSNY. Purpose: any lawful activities. filed with DE Secy. of State, Townsend Bldg., on 10/31/00. Off. Loc.: New York Co. SSNY (SSNY) on 23 March 2005. NY office location: Dover, DE 19901. Purpose: any lawful activity. Notice of Qualification of RP Martin LLC. designated as agt. of LLC, upon whom New York County. SSNY designated as agent Notice of formation of CHINESE WAH LAI Authority filed with NY Dept. of State on process may be served. SSNY shall mail upon whom process against LLC may be LLC a NYS LLC Formation filed with SSNY Notice of Qualification of Deister Capital 3/30/07. Office location: NY County. Principal copy of process to: The LLC, 16 West 45th served. Address to which SSNY shall mail on 11/16/06. Off. Loc.: New York Co. SSNY Onshore Fund, LP, App. for Auth. filed Sec'y business address: 44 Wall St., 21st Fl., NY, NY Street, New York, NY 10036. Purpose: Any process against LLC is: c/o Nestor Gounaris designated as agt. of LLC, upon whom of State (SSNY) 2/5/07. Office location: NY 10005. LLC formed in Delaware (DE) on Lawful purposes. 169E 78 Street NY NY 10021. Purpose is process may be served. SSNY shall mail County. LP org. in DE 2/1/07. SSNY 3/14/07. NY Secy. of State designated as agent any lawful activity. copy of process to: The LLC, 20-22 Mulberry designated as agent of LP upon whom of LLC upon whom process against it may be Notice of Formation Regatta New York Realty I, Street, New York, NY 10013. Purpose: Any process against it may be served. SSNY shall served. NY Secy. of State shall mail process LLC art. of org. filed Secy. of State NY (SSNY) mail copy of process to Attn: Hilmar to: c/o Thelen Reid Brown Raysman & Steiner Notice of Qualification of HedgeForum Icahn, Lawful purposes. 10/24/06. Off. loc. in NY Co. SSNY designated Schaumann, 1114 6th Ave., 37th Fl., NY, NY LLP, 875 3rd Ave., NY, NY 10022, Attn: LLC. Authority filed with NY Dept. of State as agent of LLC upon whom process may be 10036. DE office addr.: CSC, 2711 Centerville Richard S. Green. DE address of LLC: c/o on 1/10/07. Office location: NY County. LLC Notice of formation of DP 10 West 33RD LLC. served. SSNY shall mail copy of process to: Rd., Wilmington, DE 19808. Cert. of LP on Corporation Service Co., 2711 Centerville Rd., formed in Delaware (DE) on 1/3/07. NY Arts. Of Org. filed with Secty. Of State of NY 300 Rector Pl, Ste 3R, NY, NY 10280. file: SSDE, Townsend Bldg., Dover, DE 19901. Ste. 400, Wilmington, DE 19808. Arts. of Org. Secy. of State designated as agent of LLC (SSNY) on 3/21/2003. Office location: New Purpose: Any lawful purpose. Name/addr. of each gen. ptr. avail. at SSNY. filed with DE Secy. of State, 401 Federal St., upon whom process against it may be York County. SSNY designated as agent of LLC upon whom process against it may be Purpose: any lawful activities. Dover, DE 19901. Purpose: any lawful activity. served. NY Secy. of State shall mail process Notice of Qualification of PCA Real Estate to: c/o Citigroup Alternative Investments served. SSNY shall mail process to: c/o Diane Asset Management, LLC. Authority filed with Pachetti, 485 Park Ave., NY, NY 10022. Notice of Formation Whaley Consulting GEM FOR JOY, LLC, domestic Limited Liability LLC, 731 Lexington Ave., 28th Fl., NY, NY NY Dept. of State on 3/20/07. Office location: Services, LLC art. of org. filed Secy. of State 10022, principal business address of the Purpose: any lawful activity. Company (LLC). Articles of Organization filed NY County. LLC formed in Delaware (DE) on NY (SSNY) 1/25/07. Off. loc. in NY Co. SSNY with Secretary of State on 02/22/07. NY Office LLC. DE address of LLC: c/o National 2/5/07. NY Secy. of State designated as agent designated as agent of LLC upon whom Corporate Research, Ltd., 615 S. DuPont Notice of Formation of ROCKY MOUNT location: NEW YORK County. Secretary of of LLC upon whom process against it may be DEVELOPMENT LLC, domestic Limited process may be served. SSNY shall mail State is designated as agent upon whom Hwy., Dover, DE 19901. Arts. of Org. filed served. NY Secy. of State shall mail process copy of process to: 402 E 83rd St #5A, NY, with DE Secy. of State, Div. of Corps., Federal Liability Company (LLC). Articles of process against the LLC may be served. to: One Market St., Spear Tower Suite 3600, Organization filed with Secretary of State on NY 10028. Purpose: Any lawful purpose. Secretary of State shall mail a copy of any & Duke of York Sts., Dover, DE 19901. San Francisco, CA 94105, principal business Purpose: any lawful activity. 3/2/07. NY Office location: NEW YORK County. process against the LLC served upon him/her address of the LLC. DE address of LLC: c/o Secretary of State is designated as agent upon Notice of Formation of CIP 55, LLC. Arts of to GONZALEZ OBERLANDER & HOLOHAN Corporation Service Co., 2711 Centerville Rd., whom process against the LLC may be Org filed with Secy of State of NY (SSNY) on LLP, 170 BROADWAY, STE.1515, NEW YORK, NOTICE OF FORMATION OF LIMITED LIABILITY Ste. 400, Wilmington, DE 19808. Arts. of Org. served. Secretary of State shall mail a copy 10/14/04. Office location: New York County. NY 10038. General purposes. COMPANY. NAME: BANNER AVENUE, LLC. filed with DE Secy. of State, 401 Federal St., of any process against the LLC served upon SSNY designated as agent of the llc, upon Articles of Organization were filed with the Dover, DE 19901. Purpose: any lawful activity. him/her to THE LLC, 69 E. 130TH STREET, whom process against it may be served. 50 MORTON STREET LLC, domestic Limited Secretary of State of New York (SSNY) on 2ND FLR., NEW YORK, NY 10037. Purpose: SSNY shall mail process to: c/o Cipriani, Liability Company (LLC). Articles of 09/01/05. The latest date of dissolution is Notice of Formation of Loft Brands L.L.C. Arts. To engage in any lawful act or activity. 110 East 42nd St., New York, NY 10017. Organization filed with Secretary of State on 12/31/2099. Office location: New York County. of Org. filed with Secy. of State of NY (SSNY) Purpose: To engage in any lawful business. 03/23/07. NY Office location: NEW YORK on 5/19/06. Office location: NY County. SSNY SSNY has been designated as agent of the Notice of Qualification of 85 Tenth NY County. Secretary of State is designated as LLC upon whom process against it may be designated as agent of LLC upon whom Notice of formation of Artware Editions, LLC. agent upon whom process against the LLC process against it may be served. SSNY shall Investors, L.L.C. Authority filed with NY Dept. Arts. of Org. filed with Secy. of State NY served. SSNY shall mail a copy of process to of State on 4/5/07. Office location: NY County. may be served. Secretary of State shall mail a the LLC, c/o The J Companies, 711 Third mail process to: Bruce J. Grossman, Esq., 301 (SSNY) 4/19/06. Office in NY County. SSNY copy of any process against the LLC served Market St., Lemoyne, PA 17043. Purpose: any Principal business address: 60 Columbus desig. agent of LLC upon whom process Avenue, New York, New York 10017. Circle, NY, NY 10023. LLC formed in Delaware upon him/her to THE LLC, 50 MORTON ST., Purpose: For any lawful purpose. lawful activity. may be served. SSNY shall mail process to: NEW YORK, NY 10014. General purposes. (DE) on 4/4/07. NY Secy. of State designated The LLC, 327 W. 11th St., NY, NY 10014. Notice of Formation of Kenmare Square as agent of LLC upon whom process against it Purpose: any lawful activity. Notice of application for Authority of limited Associates, LLC; Arts of Org., filed with NY may be served. NY Secy. of State shall mail NOTICE OF SALE liability company (LLC). Name: OIKOS Sec. of State (“SSNY”) 06/01/2004. Office in process to: c/o Corporation Service Co. (CSC), SUPREME COURT: COUNTY OF BRONX - VENTURES LLC. Application for Authority 80 State St., Albany, NY 12207. DE address of Notice of Formation of KH Radiology NY County; SSNY designated agent for service Holdings, L.P., Cert. of LP filed Sec'y of State BANK OF NEW YORK AS TRUSTEE FOR filed with the Department of the State of New of process with copy mailed to Thomas J. LLC: c/o CSC, 2711 Centerville Rd., Wilmington, THE CERTIFICATEHOLDERS CWABS, INC. York on September 30, 2003. The jurisdiction DE 19808. Arts. of Org. filed with DE Secy. of (SSNY) 3/19/02. Office location: NY County. Malmud, Esq., c/o Pryor Cashman Sherman & SSNY designated as agent of LP upon whom ASSET-BACKED CERTIFICATES, SERIES of its formation is Delaware. The date of its Flynn LLP, 410 Park Avenue, 10th Floor, New State, Townsend Bldg., Dover, DE 19901. 2006-5 C/O COUNTRYWIDE HOME LOANS, formation is September 26, 2003. Office Purpose: any lawful activity. process against it may be served. SSNY shall York, NY 10022, All lawful business purposes. mail copy of process to Michael Abiri, M.D., INC., Plaintiff, AGAINST JOHNNY SEBASTIAN, location: New York County. The Secretary of ET. AL., Defendant(s). Pursuant to a judgment State of New York (SSNY) is designated as c/o Mid-Kings Imaging, Inc., 1780 Broadway, Notice of Qualification of EOS Education, NOTICE OF FORMATION OF MUTED TRAX, Ste. 1100, NY, NY 10019. Name/addr. of each of foreclosure and sale duly dated 1/24/2007, agent of LLC upon whom process against it Outcomes, Science LLC. Authority filed with LLC. Name: Muted Trax, LLC. Articles of I, the undersigned Referee will sell at public may be served. The principal business location gen. ptr. avail. at SSNY. Purpose: any lawful NY Dept. of State on 3/1/07. Office location: NY Organization were filed on February 9, 2007 activities. Latest date 12/31/2042. auction at the Bronx County Courthouse, and the address SSNY shall mail copy of County. Principal business address: 437 with the Secretary of State of New York Room B-129, 851 Grand Concourse, process to is c/o Steven K. Aronoff, 499 Park Madison Ave., NY, NY 10022. LLC formed in (SSNY). Office location: New York County. Bronx, New York, on 5/22/2007 at 2:00 PM, Ave., 6th Fl., New York, NY 10022. The Notice of Qualification of Post Avenue Portfolio Delaware (DE) on 12/4/03. NY Secy. of State SSNY has been designated as agent of the Investor, LLC. Authority filed with NY Dept. of premises known as 2026 Gleason address of the office required to be maintained designated as agent of LLC upon whom LLC upon whom process against it may be Avenue, Bronx, NY 10472. All that certain plot in the jurisdiction of its formation is 203 NE State on 3/16/07. Office location: NY County. process against it may be served. NY Secy. of served. SSNY shall mail a copy of process to LLC formed in Delaware (DE) on 3/13/07. piece or parcel of land, with the buildings and Front St., Ste. 101, Milford, DE 19963. The State shall mail process to: Corporation Service the LLC, 418 W. 47th Street, #1FW, New York, improvements thereon erected, situate, lying name and address of the authorized officer in Secy. of State designated as agent of LLC upon Co. (CSC), 80 State St., Albany, NY 12207. DE NY, 10036. Purpose: any lawful activity. Street whom process against it may be served. Secy. and being in the New York City, Borough of the jurisdiction of formation where a copy of address of LLC: c/o CSC, 2711 Centerville Rd., address of Principal Business location is: 418 Bronx, County of Bronx and State of New its certificate of formation is filed is Delaware of State shall mail process to: The Dermot Wilmington, DE 19808. Arts. of Org. filed with W. 47th Street, #1FW, New York, NY, 10036. Company, Inc., 320 W. 57th St., 5th Fl., NY, NY York, Section, Block and Lot: 14-3802-21. Division of Corporations, John G. Townsend DE Secy. of State, Loockerman & Federal Sts., Approximate amount of judgment Bldg., 401 Federal St., Dover, DE 19901. 10019, principal business address of the LLC. Dover, DE 19901. Purpose: any lawful activity. Notice of formation of Limited Partnership. DE address of LLC: c/o National Corporate $397,999.16 plus interest and costs. Premises Name: Selfhelp (KIV) Associates, L.P. (“LP”). will be sold subject to provisions of filed Notice of Formation of Stowe Group, LLC, Art. Research, Ltd., 615 S. DuPont Hwy., Dover, DE Notice of Qualification of AGBH Versailles, Certificate of Limited Partnership filed with 19801. Arts. of Org. filed with DE Secy. of Judgment Index #16482/06. of Org. filed Sec'y of State (SSNY) 3/7/07. L.L.C. Authority filed with NY Dept. of State on NY Secretary of State (“SSNY”) on January Mario Biaggi,Jr., Esq., Referee, Office location: NY County. SSNY designated State, 401 Federal St., Ste. 4, Dover, DE 19901. 3/8/07. Office location: NY County. Principal 26, 2007, NY office location is New York Purpose: any lawful activity. STEVEN J. BAUM, P.C., Attorney for Plaintiff as agent of LLC upon whom process against business address: c/o Angelo Gordon & Co., County. The SSNY has been designated as P.O. Box 1291, Buffalo,NY 14240-1291 it may be served. SSNY shall mail copy of L.P., 245 Park Ave., 26th Fl., NY, NY 10167. agent of the LP upon whom process against NOTICE OF REGISTRATION of Holtzman Dated: 4/18/2007 process to 57 West 57th St., Ste. 505, NY, NY LLC formed in Delaware (DE) on 2/22/07. NY it may be served. The SSNY shall mail a copy Helfman, LLP. Certificate filed with the NY 10019. Purpose: any lawful activities. Secy. of State designated as agent of LLC of any process to LP at 520 Eighth Avenue, Department of State on 4/22/05. Office upon whom process against it may be served. New York, NY 10018. Purpose/character of Location: NY County. SSNY designated as NY Secy. of State shall mail process to: CT Coming Up Notice of Qualification of Armand de Brignac LP is to engage in any lawful act or activity. agent of LLP with whom process of service Corporation System, 111 8th Ave., NY, NY Holdings, LLC. Authority filed with Secy. of may be served. SSNY shall mail copy of 10011, registered agent upon whom process on the Calendar State of N.Y. (SSNY) on 1/23/07. Office Notice of Formation of Hamptons 39 LLC. process to Harriet Holtzman, 345 Eighth may be served. DE address of LLC: c/o The location: NY County. LLC formed in Delaware Arts. of Org. filed with NY Dept. of State on Avenue, #5F, New York, NY 10001. Principal Corporation Trust Co., 1209 Orange St., (DE) on 1/11/07. SSNY designated as agent 4/3/07. Office location: NY County. Secy. of Business Address: 350 Seventh Avenue, Wilmington, DE 19801. Arts. of Org. filed with of LLC upon whom process against it may State designated as agent of LLC upon whom Suite 604, New York, NY 10001. Purpose: DE Secy. of State, 401 Federal St., Dover, DE be served. SSNY shall mail process to: 480 process against it may be served. Secy. of any lawful activities May 7th Broome St., 2nd Fl., NY, NY 10013, Attn: 19901. Purpose: any lawful activity. State shall mail process to: c/o Kenilworth Brett Berish. DE address of LLC: 901 Market Meeting Planners Guide Equities Ltd., 825 3rd Ave., NY, NY 10022, Notice of Qualification of AGBH Holtsville, St., Ste. 460, Wilmington, DE 19801, Attn: Notice of Formation of O & M Partners, LLC, principal business address of the LLC. L.L.C. Authority filed with NY Dept. of State on Hanover Corporate Services Ltd. Cert. of Art. of Org. filed Sec'y of State (SSNY) 1/5/05. Purpose: any lawful activity. 3/8/07. Office location: NY County. Principal Form. filed with DE Secy. of State, 401 Federal Office location: NY County. SSNY designated business address: c/o Angelo Gordon & Co., May 14th St., Ste. 4, Dover, DE 19901. Purpose: any as agent of LLC upon whom process against it Notice of Qualification of Needham Contrarian L.P., 245 Park Ave., 26th Fl., NY, NY 10167. lawful activity. may be served. SSNY shall mail copy of process Small Business to David Mandy, 26 East 93rd St., NY, NY 10128. (QP) Fund, L.P., App. for Auth. filed Sec'y of LLC formed in Delaware (DE) on 2/22/07. NY Purpose: any lawful activities. State (SSNY) 5/5/04. Office location: NY Secy. of State designated as agent of LLC Notice of Formation of TMG Dobie Center County. LP org. in DE 5/3/04. SSNY designated upon whom process against it may be served. LLC. Arts. of Org. filed with Secy. of State Notice of Formation The Center for Cultural as agent of LP upon whom process against it NY Secy. of State shall mail process to: CT of NY (SSNY) on 1/20/06. Office location: Competency and Professional Development, may be served. SSNY shall mail copy of Corporation System, 111 8th Ave., NY, NY Call John Gallagher NY County. SSNY designated as agent of LLC art. of org. filed Secy. of State NY (SSNY) process to Attn: Glen W. Albanese, 445 Park 10011, registered agent upon whom process @212-210-0189 LLC upon whom process against it may be 1/23/07. Off. loc. in NY Co. SSNY designated Ave., NY, NY 10022. DE office addr.: CTC, may be served. DE address of LLC: c/o The served. SSNY shall mail process to: c/o The as agent of LLC upon whom process may be 1209 Orange St., Wilmington, DE 19801. Cert. Corporation Trust Co., 1209 Orange St., to place your classified Modlin Group LLC, 130 W. 57th St., NY, NY served. SSNY shall mail copy of process to: of LP on file: SSDE, Townsend Bldg., Dover, Wilmington, DE 19801. Arts. of Org. filed with 10019, Attn: Avery Modlin. Purpose: any 900 Riverside Dr, 6F, NY, NY 10032. Purpose: DE 19901. Name/addr. of each gen. ptr. avail. DE Secy. of State, 401 Federal St., Dover, DE advertisement today! lawful activity. Any lawful purpose. at SSNY. Purpose: any lawful activities. 19901. Purpose: any lawful activity.

April 30, 2007 | Crain’s New York Business | 25 Project2 4/23/07 11:22 AM Page 1

We made room for your TV before you did.

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BUSINESS CORPORATE LADDER Regime change at Tavern on the Green PAGE 29 catherine gibbons catherine

GOTHAM GIGS Transit tuner LYDIA BRADSHAW, 43, heads Heavy adjustments the Metropolitan Transporta- tion Authority’s Music Under Rapid weight loss brings psychological changes New York program. She organizes a roster of 100-plus soloists and groups, who perform at transit locations throughout the boroughs, BY SAMANTHA MARSHALL including major hubs like Pennsylvania Station. As efforts among the obese to Successful buskers typically ince gastric bypass collect about $150 a day. surgery and several lose weight accelerate, many are body-contouring dealing with the emotional MUSIC MANAGER Ms. Brad- aftermath of such dramatic shaw was promoted four years operations helped ago, after receiving a master’s Tracy Gannon drop physical changes.The in art and cultural manage- to 150 pounds from adjustments, ranging from new ment from Pratt Institute. She 426 pounds, she has wardrobes to whole new careers loves music but concedes that been fantasizing and relationships, come at a rapid her own expression is limited S pace, often before the newly slim to “singing in the shower.” about the possibilities of a new are mentally prepared to face the GOTTA SING life, despite her marriage of 15 The program, world. While dropping excess founded in 1985, gets 250 years.The physical difference applications annually. Once a is so extreme that when her weight boosts confidence year, Ms. Bradshaw invites kids look at her wedding and saves lives, lost about 70 applicants to audition. photos, they ask, “Who is friendships and divorce are This year’s audition is May 15; common byproducts of the about 20 musicians will be that woman with Daddy?” added to her database. She’s Her internal changes transformation. looking for quality, variety and are just as striking. Ms. “People’s bodies overall fit. She notes that a 25- Gannon is going out change a lot faster than piece marching band would their identities,” says not make the cut. socially more often and getting her nursing David Mahony, a NEW TRACK Ms. Bradshaw degree so she can stand psychologist at Luther- takes performers’ schedule and an Medical Center who location requests on a first- on her own two feet. come, first-served basis. Each “No one prepared me runs a support group for act remains on the roster for all the psychological patients who’ve had a gastric permanently, though some problems that would bypass. “A lot of patients are have gone on to bigger stages. blindsided by it.” Over the years, some have come from this,” she landed parts in a Madonna says.“I am constantly With high-profile New video and a Pepsi commercial, fighting with myself.” See HEAVY on Page 28 while a few others have signed recording contracts. —adrianne pasquarelli EXPERT OPINIONS LONG WEEKEND: HOW CAN I GET OUT OF WORK? NEW LOOK: you could make a doctor’s Surgeries helped Tracy Gannon slim appointment at 2 p.m. on down to 150 pounds Friday, then leave from there. from 426 pounds. Instead of coming in late Monday, ask to work from home so that you can cut out the commute. If you are going to make excuses, you can be vague, but don’t lie. If you do decide to lie, don’t get too detailed—don’t say Grandma Nationwide, bypass operations increased ninefold to 121,055 in died for the third time.They are going to figure that out. 2004 from 13,386 in 1998, according to a report released in January —christine della monaca STATS by the federal Agency for Healthcare Research and Quality Content producer Monster.com buck ennis

April 30, 2007 | Crain’s New York Business | 27 CNYB 04-30-07 A 28 4/26/2007 6:02 PM Page 1

BUSINESS LIVES Heavy changes for the newly thin LOSING A LONGTIME FRIEND: FOOD IT’S NOT JUST RELATIONSHIPS that change for people who’ve lost a large amount of weight. The emotions they attach to food and eating also undergo Continued from Page 27 TRACY ceased to be tolerable, and when he Yorkers such as Al Roker and Star GANNON found evidence of “extracurricular a major upheaval. Jones looking svelte after losing before she activity,” he cut ties. Single now, he Many go through a grieving period because they miss eating and the more than 100 pounds each, public lost weight. says he’s more selective about who comfort that their favorite dishes used to bring them. Others are suddenly attention has been focused on phys- he dates, and questions peoples’ forced to deal directly with psychological problems they once smothered ical attributes,prompting thousands motives. with snacking. to turn to weight-loss programs— “I guess I found my self-esteem,” “Patients come back to me and say they feel like their best friend died,” and surgeons. But the psychological he says. says David Mahony, a psychologist at Lutheran Medical Center who counsels effects are rarely discussed. people after they’ve had bariatric surgery. “It’s very similar to grieving.” Bariatric procedures in New New pals Joel Brito, a reformed emotional and social eater who lost 141 pounds York state rose steadily to 1,943 in as painful as the life adjustments through Jenny Craig last year, writes down the events that could trigger a food 2006, from 1,825 in 2003, accord- can be, they’re often necessary to binge as a way of detaching himself and getting back on track. “If you analyze ing to the New York state De- break old patterns. Janice Taylor, the situation, it helps you break the cycle,” he says. partment of Health. Nonsurgical who went to a size 4 from a size 18 Peter Pettas, who lost 166 pounds after a gastric bypass operation, weight-loss programs have also six years ago, gradually shed a few thinks more about food than he ever did when he was overweight, but in a been booming in the five boroughs. friends as well,including an old eat- good way. Jenny Craig has seen membership ing buddy. Because he can only handle up to 6 ounces of food per meal, he’s in New York City jump 36% a year “She was the one I was allowed become more conscious about what he puts in his mouth, he says. If he’s since 2004. to eat with until I couldn’t breathe,” ever tempted to overeat—which can happen despite a smaller stomach recalls Ms. Taylor. capacity—he looks at pictures of himself before the operation. Strong reactions ‘No one prepared But the most important change “I don’t want to forget who that person was or how dissatisfied I was with matt farrell is one of Weight was the relationship Ms. Taylor myself,” says Mr. Pettas. Watchers’ success stories. At 168 me for all the had with her job. Working behind pounds, the 5-foot-11-inch mar- the scenes for a prominent New keting executive finally reached a problems,’ says Yorker closely involved in the healthy weight after years of trying. Ms. Gannon city’s bid for the 2012 Olympics, like you’re all superior now,’” recalls she’d baked just for him.He also lost But the strong reactions to his phys- Ms. Taylor logged long hours and Ms.Taylor. It wasn’t long before she friends. “There are so many people ical change weren’t quite what he’d spent little time on life outside the made a career switch as dramatic as who feel envious or hurt that you’ve hoped for. office. her weight loss. She’s now the au- done a change on them, even if it’s “There was a point where I was She describes her old self as thor of humor book Our Lady of for the better,” he says. getting yelled at by family members “subservient and willing to do Weight Loss and a full-time motiva- He regards people who sudden- for not eating enough,” recalls Mr. status quo; this kind of change can whatever needed to be done.” But tional speaker. ly want his friendship after reject- Farrell,who even had to reassure the be very destabilizing,” comments soon after she dropped the weight, Joel Brito made a similar change ing him over his size with equal owner of a Korean deli where he Dr. Joseph Capella, the plastic sur- she found the confidence to focus after dropping 141 pounds through suspicion. When he heard through used to buy sandwiches that he geon who reshaped Ms. Gannon’s on outside interests, such as creat- Jenny Craig.The former backroom the grapevine that his old girl- wasn’t dying of cancer. body. ing artwork and shopping for more manager for a shoe and jewelry friend, who broke up with him for Challenges go beyond dealing Peter Pettas, an event planner, glamorous outfits. company always felt his bosses being too heavy,was having regrets with the initial reactions of loved split from his live-in partner of two As she was trying on a stylish wanted to keep him hidden away after learning about his new athlet- ones. As many relationships under- years soon after he lost 166 pounds new pair of high-heeled shoes un- from clients, despite his solid peo- ic physique, he says he felt more go alterations as clothing. from a gastric bypass. Problems he der her desk, her boss passed by and ple skills.Today he’s one of the faces hurt than if she’d rejected him all “Every relationship has a certain was willing to overlook in the past said, “ ‘Jeez, you’re walking around of Jenny Craig and serves as a full- over again. time weight-loss consultant for the “My appearance changed, but company. inside I am the same person and I Mr. Brito’s metamorphosis was still have a big heart,” he says. “It BUSINESS BREAKFAST FORUM hard-won. A social eater whose makes you think people are shal- family’s gatherings revolve around low, but these things make you food, Mr. Brito noticed that his stronger.” grandmother would get upset when MEET DOWNSTATE’S NEW DEVELOPMENT CZAR he wouldn’t eat a bread pudding COMMENTS? [email protected] Patrick Foye, chairman of the Empire State Development Corp., will discuss the Spitzer administration's approach to economic THE CRAIN’S BEAT SHEET development and review the big projects either underway or in the planning stages including the expansion of the Javits REPORTERS MIRIAM KREININ SOUCCAR SENIOR REPORTER Center, Penn Station, downtown and others. He will be AARON ELSTEIN SENIOR REPORTER e-mail: [email protected] e-mail: [email protected] Covers the business of arts, culture. Patrick Foye Covers Wall Street. questioned by Crain's editor Greg David and another journalist. BARBARA BENSON LISA FICKENSCHER SENIOR REPORTER REPORTER e-mail: [email protected] e-mail: [email protected] DATE: WEDNESDAY, MAY 9, 2007 Covers the tourism, restaurant Works on Health Pulse newsletter. and hotel industries. ELISABETH BUTLER PLACE: Sheraton New York 811 Seventh Avenue MATTHEW FLAMM SENIOR REPORTER REPORTER e-mail: [email protected] e-mail: [email protected] TIME: Networking Breakfast 8:00–8:30 a.m. Covers media and entertainment. Covers retail and apparel. Program 8:30–9:30 a.m. TOM FREDRICKSON ERIK ENGQUIST SENIOR REPORTER REPORTER COST TO ATTEND: e-mail: [email protected] e-mail: [email protected] Covers banking, energy Covers politics and government, $60 for individual ticket(s) $600 for table(s) of ten and the New York economy. works on Crain’s Insider newsletter. if pre-registered by May 2nd if pre-registered by May 2nd SAMANTHA MARSHALL AMANDA FUNG $70 thereafter. $700 thereafter. SENIOR REPORTER REPORTER e-mail: [email protected] (American Express, Visa or MasterCard only) e-mail: [email protected] Covers education, and international Covers technology and telecom. To register go to newyorkbusiness.com, or fax your business card and credit card information business and trade. to “Foye Breakfast” at 212-210-0499. HILARY POTKEWITZ ANNE MICHAUD SENIOR REPORTER REPORTER e-mail: [email protected] e-mail: [email protected] YOU MUST BE PRE-REGISTERED TO ATTEND THESE EVENTS. ALL TICKETS ARE NON-REFUNDABLE. FOR MORE INFORMATION, CALL THE EVENTS HOTLINE AT 212-210-0739. Covers politics and government, Covers legal issues and transportation. works on Crain’s Insider newsletter. GALE SCOTT SPONSORED BY: JULIE SATOW REPORTER SENIOR REPORTER e-mail: [email protected] e-mail: [email protected] Covers hospitals and insurers, Covers commercial real estate. works on Health Pulse newsletter.

28 | Crain’s New York Business | April 30, 2007 CNYB 04-30-07 A 29 4/26/2007 4:02 PM Page 1

BUSINESS LIVES CORPORATE LADDER Brian Young Kitchen regime change Chef tempers bluster Young, a Chinese-Canadian who has worked at highly rated restau- PERSONNEL FILE with discipline to face rants in Manhattan since 1989, says he can stand the heat. ORGANIZATION Tavern on the challenges at famed “I saw the kitchen several years Green ago, and I thought at the time that I AGE 39 Tavern on the Green could see myself in charge,” Mr. Young says. RÉSUMÉ Executive chef, Main- BY LISA FICKENSCHER land, POP and Josephs Citarella; Reviewers welcome chef de cuisine, Le Bernardin xecutive chef Brian the toque was hired to raise qual- HOBBY Collects shotguns Young’s fascination ity at the iconic eatery. It has not with all things military been the subject of a serious review BIRTHPLACE Vancouver, B.C. could help him in his since 1995, when the late chef new role at Tavern on Patrick Clark garnered one star Ethe Green. from The New York Times. He also worked at four-star Le Given the operation’s scale—the If all goes as planned, Mr. Young Bernardin, starting as a line cook in restaurant serves about 1,500 meals will eventually become Tavern on 1991 and quickly climbing to chef a day—and the position’s burnout the Green’s corporate chef, says Ms. de cuisine. His former boss there, rate, adopting a general’s approach LeRoy,who inherited the spot from Eric Ripert, recalls a youthful Mr. to discipline and organization could her father, Warner LeRoy, in 2001 Young full of bravado.

be the recipe for longevity. and plans to expand the brand. She “When I interviewed him for the buck ennis “You never know who will sur- opened a Tavern last year in line cook job, he had a big mouth,” vive at Tavern,” says owner Jennifer Wellington, Fla., and is negotiating Mr. Ripert says. “I was amused and Mr. Young and his team will un- A father of three, Mr. Young has LeRoy. “It’s like throwing someone to launch locations in Atlantic City couldn’t wait to see him in action. It veil a new menu in June.He then ex- passed along his interest in military into the fire and seeing what hap- and Las Vegas. surprised me that he could deliver.” pects to change the fare each month history to his daughter,14,and sons, pens.” Indeed, chefs at Tavern seem Observers say Mr.Young possess- Since taking over the kitchen at instead of just seasonally. 16 and 20. They enjoy a DVD col- to come and go much like so many es the confidence and the manage- Tavern in March,Mr.Young has re- lection full of war films, including plates of prime rib. ment and cooking skills required to cruited eight former colleagues, Target practice Patton and Saving Private Ryan. Job stability isn’t the only uncer- run the country’s highest-grossing most of whom were executive chefs his ambition,and his love of cook- In his spare time, the chef takes tainty Mr.Young faces.The Central restaurant.It had more than $38 mil- or chefs de cuisine elsewhere.He re- ing, were evident early on. Raised in target practice. “I’ve never shot an Park landmark has just two years left lion in revenues last year, up about assured them that he had changed. Vancouver, B.C., Mr. Young gradu- animal,” he says, “because hunting on its lease, and developers like 4% from 2005 levels. He was a part- “I told them that I’m pretty calm ated from high school at 16 and en- season coincides with one of my Donald Trump are salivating over ner in and executive chef at Main- now that I’m not a yeller anymore,” rolled in culinary school in Paris.He busiest times in the kitchen.” the space. land, a modern Chinese restaurant he says.“I’ve made a conscious effort moved to New York in 1989 and be- Despite these challenges, Mr. that opened—and closed—last year. to become more effective as a leader.” gan working at the Quilted Giraffe. COMMENTS? [email protected] We bring golf to

Crain’s Life: Golf Issue Crain’s readers are successful executives and affl uent consumers who spend a signifi cant amount of time—and money—on golf and all that goes with it. From equipment to apparel to vacations, the Crain’s community makes every manner of golf-related purchase. And only Crain’s Life reports on golf in a way that is directly relevant to the lives of these remarkable readers. The Crain’s Life Golf Issue presents a unique opportunity to touch the lives—and affect the buying decisions—of 236,000 Crain’s readers in an uncluttered, trusted environment focused exclusively on golf. Join the Crain’s community for a round and advertise in Crain’s Life Golf Issue. Space is limited. Contact Vanessa Cognard today at (212) 210-0732 or [email protected].

Issue Date: June 11 | Ad Close: May 24

April 30, 2007 | Crain’s New York Business | 29 CNYB 04-30-07 A 30 4/26/2007 3:51 PM Page 1

BUSINESS LIVES

EXECUTIVE MOVES

ACCOUNTING & CONSULTING chief client operations officer at Ogilvy Pittsburgh. Citrin Cooperman & Co.: John J. North America. Sonnenschein Nath & Rosenthal: Anthony HOT JOBS Piccinnini, 50, joined as partner. He had L. Perricone, 48, joined as of counsel. He been chief financial officer at the HOSPITALITY & TOURISM was formerly counsel at Dechert. Coastal Group. Japan Society Gallery: Joe Earle, 54, was Venable: Ralph Miles, 51, joined as WANTED: NATIONAL DIRECTOR Mahoney Cohen & Co.: Ricky Rahaman, appointed vice president and director, partner. He had been partner at 38, was promoted to shareholder from effective Sept. 4. He is currently the McCarter & English. OF DEVELOPMENT senior manager. Matsutaro Shoriki chair of the Trenwith Valuation: Edward Impastato, department of art of Asia, Oceania and MEDIA & ENTERTAINMENT COMPANY The Real News 53, joined as vice president. He had been Africa at the Museum of Fine Arts in Barclays Center Brooklyn: Rob Chibbaro, vice president at Sutter Securities. Boston. 39, was named managing director of JOB DESCRIPTION Creating and implementing U.S. strategy to promote ShermansTravel Media: Alfred Payton,41, premium sales. He was formerly senior contributions ADVERTISING & COMMUNICATIONS joined as vice president of business vice president of premium sales for MOST IMPORTANT TASK Raising $15 million in the next few years Butler Associates: Eldin Villafane, 39, development. He was formerly vice AEG New York. joined as partner. He was formerly president of business development at Fader magazine: Melanie Samarasinghe, CREDENTIALS NEEDED 5 to 10 years’ fund-raising experience senior adviser and communications Dow Jones Licensing. 30, was promoted to director, advertising director for Bronx Borough President and business development, from fashion SALARY $125,000-plus Adolfo Carrión. LAW director. RECRUITER Internal Creston U.S. Holdings Inc.: Steve Blamer, Case Closure: Leo F.McGinity, 79, joined In Demand Networks: Vincent Onorati, 37, 50, was named chief executive. He had as senior arbitrator and mediator, based joined as director, online marketing. He DOWNSIDE Requires frequent travel to headquarters in Canada been chief executive and president of in New York City and Great Neck, N.Y. was formerly director of Web design at UPSIDE Member-supported organization does not rely on advertising, or Foote Cone & Belding Worldwide. He had been justice of the Supreme Rainbow Media. government or corporate funding Katz Media Group: Gerry Boehme, 52, was Court of the State of New York, Metro New York: Jonathan Auerbach,40, promoted to executive vice president, Appellate Division, Second was named editor in chief. He had been The Toronto-based news and documentary network is focused on inde- strategic planning and information Department. executive editor at Star magazine. pendent journalism. This year, The Real News plans to launch a world technology services, from senior vice Cozen O’Connor: James F.Campise, 60, news hour and a 24/7 Web-based video news service. Chief Executive REAL ESTATE president of strategic planning. joined as member. He had been a Paul Jay is looking to expand the company’s U.S. presence by opening Joe Brewer, 45, was promoted to senior partner at Nicoletti Hornig Campise & Colliers ABR Inc.: Patrick Gardner,51, vice president, information technology Sweeney. joined as managing director. He was offices in New York, where the director of development will be located, services, from vice president and director David Y. Loh, 44, joined as member. He formerly a senior vice president at Cresa and Los Angeles. —KIRA BINDRIM of customer support. had been a partner at Nicoletti Hornig Partners. Torrenzano Group: Rick Anderson, 62, Campise & Sweeney. Aron Schreier, 30, was promoted to joined as managing director. He had Crowell & Moring: Mark S. Lichtenstein, managing director from director. been senior vice president and partner at 46, joined as partner. He had been a Fox Residential Group: Ann Ryan, 33, was Fleishman-Hillard. shareholder at Buchanan Ingersoll & promoted to chief financial officer from president at Avery Weigh-Tronix. 46, was promoted to president and chief Rooney. assistant chief financial officer. Interfaith Center on Corporate operating officer from executive vice APPAREL & RETAIL Frankfurt Kurnit Klein & Selz: Alison S. Francine M. Schwartz, 57, joined as chief Responsibility: Laura Berry, 49, joined as president of finance, administration and Plaza Retail Collection: Anthony Nicola, Cohen, 38, joined as partner. She was operating officer. She had been director executive director. She had been senior commercial operations. 50, was appointed general manager. He formerly a senior partner at Epstein of operations at William B. May Co. vice president for philanthropic service —adrianne pasquarelli had been vice president of operations at Levinsohn Bodine Hurwitz & Jack Resnick & Sons Inc.: Jonathan D. for the Community Foundation for Bergdorf Goodman. Weinstein. Resnick, 39, was promoted to president Greater New Haven. EXECUTIVE PROMOTIONS Milbank Tweed Hadley & McCloy: Alan J. from executive managing director of Major Lindsey & Africa: Sheri Michaels, HEALTH CARE Stone, 46, joined as partner. He had been construction. 47, was promoted to partner from senior Crain’s lists the promotion and hiring of New York MediZine: Renée Martin, 46, joined as a partner at Morris Nichols Arsht & Metropolitan Valuation Services Inc.: managing director. area senior executives on a space-available basis, marketing creative director. She had Tunnell. Michael P.Neal, 31, was promoted to U.S. Energy Group: Dan Margulies,56, with priority given to positions in New York City. been creative director, marketing Paul Hastings Janofsky & Walker: Ken senior vice president from senior joined as chief operating officer. He had The fastest way to get an announcement into services, at Better Homes and Gardens Breen, 40, joined as partner. He had been appraiser. been principal at his own firm, Crain’s is to submit details online by filling out the magazine. a partner at Fulbright & Jaworski. Buildingbuyer.com. form at www.NewYorkBusiness.com/submit. Schulte Roth & Zabel: Barry McCarty,49, SERVICES Thomas Scali, 37, joined as director of The Executive Moves column is also available HIGH TECH & NEW MEDIA joined as special counsel. He was Arthur W. Page Society: Thomas P. sales and business development. He had online. SilverCarrot: Dorothy Young, 43, joined as formerly assistant general counsel at the Nicholson, 52, was appointed executive been sales specialist at Panduit Corp. Crain’s cannot confirm receipt of listings or say chief operating officer. She had been Federal Home Loan Bank of director. He was formerly a vice U.S. Power Generating Co.: Mark Sudbey, when they will appear.

THE WEEKS AHEAD

THIS WEEK’S EVENTS www.globalpurchasinggroup.com. Development, metro New York chapter, nonmembers in advance; additional $20 Building, room 108-B, Bronx. Free. MAY 2 holds workshop on the business results for all at door. (201) 807-4013. (718) 960-8697 or NYC Midtown Coaching Center holds MAY 7-13 of learning. 5:30 p.m. to 8:00 p.m., MAY 15 [email protected]. seminar for small business owners. 6:00 MAY 7 Deutsche Bank, 60 Wall St. Fee: $10 Council of Community Services of New MAY 17 p.m. to 9:00 p.m., SLC Center, 352 Small Business Administration of the members, $25 nonmembers. York State Inc. holds workshop on Business Development Institute holds Seventh Ave., 16th floor. Fee: $15 Women’s Venture Fund holds (212) 982-7371 or [email protected]. employee benefits. 9:00 a.m. to 12:00 conference on examining corporate tax members, $20 nonmembers. information session on first steps for a MAY 10 p.m., Support Center for Nonprofit strategies for multinational (516) 944-6454 or [email protected]. business. 6:30 p.m. to 8:00 p.m., 545 Score NYC holds seminar on starting Management, 305 Seventh Ave. Fee: corporations. 2:00 p.m. to 6:00 p.m., MAY 2 Eighth Ave., 17th floor. Free. and managing a retail business. 10:00 $30 members, $40 nonmembers. DLA Piper, 1251 Sixth Ave. Fee: $195. B’nai B’rith Real Estate Unit holds (212) 563-0499 or [email protected]. a.m. to 12:30 p.m., New York Public (518) 434-9194. (212) 765-8358 or lunch program with Brian Neilinger of MAY 8 Library’s Science, Industry and Business MAY 15 [email protected]. CIBC World Markets on accessing Manhattan Chamber of Commerce Library, 188 Madison Ave., lower level. New York Society of Security Analysts MAY 17 capital. 12:00 p.m. to 2:00 p.m., Cornell holds networking reception. 6:00 p.m. to Fee: $40 in advance, $50 at door. holds course on forensic accounting. Asian Women in Business holds Club, 6 E. 44th St., Ivy Room. Fee: $55 8:00 p.m., Roger Smith Hotel, 501 (212) 264-4507 or [email protected]. 1:00 p.m. to 4:30 p.m., 1177 Sixth Ave., conference on procurement in advance, $65 at door. (212) 885-7239 Lexington Ave. Fee: $15 members, $25 second floor. Fee: $215 members, $275 opportunities for minority- and women- or [email protected]. nonmembers. (212) 473-7805. MAY 14-20 nonmembers. (646) 871-3429. owned businesses. 8:30 a.m. to 3:00 MAY 3 MAY 9 MAY 14 MAY 16 p.m., Bank of New York, 101 Barclay SobelMedia and the Mayor’s Office of Crain’s New York Business holds American Business Women’s Networking for Professionals holds St., 10th floor. Free. Registration Film, Theatre and Broadcasting hold networking breakfast and program with Association holds program on reception. 6:30 p.m. to 8:30 p.m., required by May 12. (212) 868-1368 or forum on current and future media, Patrick Foye, co-chairman, Empire communicating. 6:00 p.m. to 8:30 p.m., Techspace, 41 E. 11th St., 11th floor. [email protected]. entertainment and technology. 7:30 a.m. State Development Corp. 8:00 a.m. to Domenico’s Restaurant, 120 E. 40th St. Fee: $25 members and $35 nonmembers MAY 17 to 10:00 a.m., 4 W. 43rd St. Fee: $25 9:30 a.m., Sheraton New York, 811 Fee: $27 members, $35 nonmembers. in advance; $40 for all at door. Anderson Kill & Olick and the members, $35 nonmembers. Seventh Ave. Fee: $60. (212) 210-0739 Registration required. (646) 207-2994 or (718) 625-1369 or Association of Corporate Counsel, (516) 750-9610 or [email protected]. or www.newyorkbusiness.com. [email protected]. [email protected]. greater New York chapter, hold seminar MAY 3 MAY 9 MAY 15 MAY 16 on developments in antitrust law. 3:30 Tracey Picon Communications and Five O’Clock Club’s Executive Job New York Interagency Engineering Society for Marketing Professional p.m. to 6:30 p.m., Harvard Club, 27 W. Manhattan Chamber of Commerce Search Group holds seminar on effective Council holds conference on building Services, New York area chapter, holds 44th St. Free. (212) 278-1400 or hold seminar on generating free networking. 6:30 p.m. to 8:30 p.m., 11 green in the urban environment. 8:00 breakfast and panel discussion on health [email protected]. publicity. 6:00 p.m. to 8:00 p.m., TRS Penn Plaza, fifth floor. Fee: $50. a.m. to 5:00 p.m., La Guardia care trends. 8:00 a.m. to 10:00 a.m., —adrianne pasquarelli Inc. Professional Suites, 44 E. 32nd St., (914) 788-5482. Community College Performing Arts Penn Club, 30 W. 44th St. Fee: $65 11th floor. Fee: $45 members, $55 MAY 9 Center, 31-10 Thomson Ave., Building members, $85 nonmembers. nonmembers. (718) 740-8572 or Deloitte & Touche USA holds program E, second floor, Long Island City, (646) 720-9814. TO LIST YOUR EVENT [email protected]. on the changing nature of retail. 8:30 Queens. Fee: $125 members and $150 MAY 16 MAY 5 Listings can be submitted only through the Crain’s a.m. to 1:00 p.m., Princeton Club, 15 W. Small Business Development Center at Web site. To submit a calendar listing, go to Global Purchasing Cos. holds workshop 43rd St. Free. (212) 436-4381 or More meetings online at CUNY’s Lehman College holds www.newyorkbusiness.com and click on “Events.” on opening and running a retail store. [email protected]. www.newyorkbusiness.com workshop on starting a successful Sponsors have a choice of several free or paid list- 10:00 a.m. to 5:00 p.m., 1133 Broadway, MAY 9 Click on “Events” business. 10:00 a.m. to 1:30 p.m., 250 ing options. All business events will be posted suite 245. Fee: $189. (212) 414-4001 or American Society for Training & Bedford Park Blvd. West, Old Gym online within two business days.

30 | Crain’s New York Business | April 30, 2007 CNYB 04-30-07 A 31 4/26/2007 3:51 PM Page 1

BUSINESS LIVES TABLE TALK by Bob Lape vegetables bubble and bounce in hazelnut dome with dulce de leche tapas and steak frites. Mr. Foy’s vegetable soup with a ice cream and coffee brûlée is the white bean patranque, a small crisp style leader in this group.A pear-pis- Peacock Alley ½ cake of bean paste, garlic and tachio tart takes place position. Lobby, the Waldorf-Astoria, 301 cheese. The restaurant aspires to a lunch Park Ave. (at East 49th Street), Superb gnocchi is tossed with and brunch business but is building Manhattan. (212) 872-7335. Four chives, sage, mushrooms and par- its dinner creds first. It is also reach- years and $5.5 million later, the sig- mesan. Warm fresh crabmeat and ing out to its immediate neighbors nature restaurant of the grand hotel thyme served in a small casserole as well as casting an eye toward moves to the center of the lobby. tian is another Foy standby and those in downtown money marts. The mix of Art Deco and contem- standout. Thin strips of marinated Mr. Foy says his newcomer is on porary elements mirrors chef Kona kanpachi dressed in white soy the cusp of a rapidly changing area. Cedric Tovar’s global cuisine. with yuzu and pickled plum do not “I see the migration of TriBeCa light my fire. farther east,” he says. “It’s pretty Tempo ½ Arctic char swims to the head of much filled in to the south of us,and 256 Fifth Ave. (between Carroll my entrée list.The delicate pink fish Church is the next area. My core Street and Garfield Place), Park is seared in ginger bouillon with clientele is the financial centers— Slope, Brooklyn. (718) 636-2020. sesame and served with soybeans, the most traveled and sophisticated Three partners from top Manhattan enoki mushrooms and pea tendrils. people in the world.” eateries bring a high gloss of food Day-boat fluke gets a Mediter- and service to their own. Chef ranean spin in a dish with squid, COMMENTS? [email protected] Michael Fiore taps the entire chorizo, white beans, fennel and al- Mediterranean rim to inspire fla- monds. The Basque pepper called vorful food. piment d’Espelette provides added BEST OF BOB LAPE Iberian flavor zip to a wild striped Pair of 8’s sea bass and cockles dish,and plump Following are other contemporary 568 Amsterdam Ave. (between West sea scallops play off Savoy cabbage, American restaurants with French or 87th and West 88th streets), Man- cèpes and a parsnip purée. Mediterranean influences. hattan. (212) 874-2742. Chef Mat- The short menu is equally divid- thew Hamilton’s gently creative spin ed between seafood and meats. Picholine on American comfort food has this Sweet potatoes and sherry punch up 35 W. 64th St. (between Broadway Upper West Side yearling rolling the sirloin; acorn squash and broc- and Central Park West),Manhattan. sevens. Intelligent service and a live- coli rabe accompany roast lamb loin (212) 724-8585. An elegant redesign, ly crowd in an earth-tone setting. drizzled in black pepper gastrique. exciting new menu and reinvigorat- A prized Berkshire pork chop is ed spirit move Terrance Brennan’s paired with ricotta gnocchi, spinach temple of modern Mediterranean and an exotic mushroom called vel- cuisine to the top of the list. vet pioppini. The warmly familiar morels are used as a foil for braised David Burke Fromagerie veal and sweetbreads in a pinot noir 26 Ridge Road (at Avenue of Two reduction. Rivers), Rumson, N.J. Desserts ($10) are as artfully plat- (732) 842-8088. Mr. Burke and his ed as earlier courses.The chocolate- culinary crew celebrate the chef ’s buck ennis NEAR THE DOWNTOWN MONEY MARTS: Dennis Foy and his wife and partner, Estella return to his rustic roots. Hot and Quiñones-Foy, are targeting Wall Streeters with their new restaurant on Church Street. Angry lobster, scallops Benedict, Bronx veal filet mignon and cheese- cake pops feature among other whimsical treats. Trotters Trailblazer 175 Main St., White Plains. (914) 421-5012. There is exciting and original New American cui- sine, a worldly wine list and metic- tries TriBeCa ulous service at this constantly evolving and improving dining Dennis Foy offers space is lined with Mr. Foy’s sooth- spot in downtown White Plains. ing sea- and landscapes in an “ab- Owner-chef Anthony Goncalves is new American with stract realist” style. DENNIS FOY the real deal. The 60-seat dining room is strik- 313 Church St. (between Walker French accents; ingly designed, with vaulted arches and Lispenard streets) Amalia ½ and cranberry-hued, sand dollar- (212) 625-1007 204 W. 55th St. (between Broadway blend of food, art shape chandeliers. Guests are en- and Seventh Avenue), Manhattan. sconced at tables with soft white ½ (212) 245-1234. Stunning new multi- ennis foy is back in tablecloths and handsome Guy De- CUISINE French-influenced new level setting for chef Ivy Stark’s ex- ERNEST KLEIN town with a suave and grenne silverware. They are seen to American citing Mediterranean rim-Ameri- artful TriBeCa res- by a highly professional sextet of can cuisine. taurant that targets suited servers with an aggregate 150 WINES 105 choices, 14 by the & CO. wallets in New York’s years of customer care. glass Brasserie ½ Dfinancial district. In addition to paying thoughtful DRESS No code 100 E. 53rd St. (between Lexington
FINE FOODS
Mr. Foy is a culinary trailblazer attention,they explain and present a and Park avenues), Manhattan. NOISE LEVEL Serene once hailed as a founding father of menu of French-influenced con- (212) 751-4840. Chef Franklin Beck-  Same Day Delivery New Jersey’s haute cuisine. It’s a fair temporary American food keyed to PRICE RANGE $24-$35 er brings a lusty but light touch to  Phone Orders description, based on his esteemed fine, fresh seasonal ingredients. WINE MARKUP 100%-250% classic French bistro fare at this late- Tarragon Tree in Chatham and The evening may begin with a night mecca. Business lunch and  Corporate Accounts Mondrian in Manhattan. With wife bracing sip of spicy gazpacho wear- CREDIT CARDS All major weekend brunch also draw crowds. and partner Estella Quiñones-Foy, ing a top hat of cucumber and cala- RESERVATIONS Recommended 1  Catered Luncheons he successfully operated EQ in mari. The amuse-bouche is also the Brasserie 8 /2 ½ Greenwich Village. As a consultant, most zestily seasoned of the day. HOURS Dinner, Mon.-Sat., 9 W. 57th St. (between Fifth and Located at: Mr.Foy tapped chef Craig Shelton to Among the appetizers ($8 to 5:30-11 p.m Sixth avenues), Manhattan. Sixth Ave. and 55th St. lead a four-star charge at Ryland Inn. $18) is a salt-cured terrine of foie = Outstanding (212) 829-0812. A visual showplace 212.245.7720 Often torn between a career as a gras with “eis and snow.” One is a = Excellent of modernist design, 8½ also has a landscape painter and the call of the gelée of ice wine, the other a dust- = Very good buzzing bar and lounge scene. Chef A FULL SERVICE SUPERMARKET kitchen, he brings both into play at ing of “snow” made from foie gras = Good Julian Alonzo tastefully balances his new eponymous eatery. The fat and tapioca powder.Fresh spring Asian seafood tartares, Spanish

April 30, 2007 | Crain’s New York Business | 31 Project2 4/23/07 11:19 AM Page 1