Mk Mc Juniour
media kit 2020 Multichannel PRINT 2019 WEB MOBILE EVENTS INFLUENCERS MC@WORK CLUB AWARDS BRAND EXTENSION #INFLUENTIAL #CAREERORIENTED #EDUCATED #POWERFUL #AMBITIOUS #PROVOCATIVE #UPSCALE #SOPHISTICATED Brand audience 3 599 685 people Source: NRS Russia 2019/4, December 2019; google analytics November 2019 PRINT MIKHAIL RYABOV Creative Director Keeping high brand standards Creative team SOPHY SAMOYLOVICH Fashion director Young, dynamic, passionate fashion visionary ANNA BURASHOVA ANASTASIA KHARITONOVA Editor-in-chief Beauty director Intelligent, authoritative, influential Leading authority in Russian beauty market Audience READERS: MAIN CORE 206 685 1824 WOMEN: 18% 75% TOP MANAGERS, BUSINESS OWNERS, 2534 SPECIALISTS 42% 71% 3544 HIGH INCOME 20% 58% 4554 WITH HIGH 15% EDUCATION Income group- 71% can buy expensive things or full in- Co-owners, come, not restricted private business in finances AFFINITY INDEX AFFINITY INDEX 201 126 MARIE CLAIRE MARIE CLAIRE Source: Mediascope, NRS-Russia, 2019/4, NRS-Russia (+Zodiac), May- October 2019, Mediascope: Web Index, Russia, 0+, December 2019 COMPETITION Income group can buy expensive things or full income, not restricted in finances Affinity Index 166 149 146 MARIE CLAIRE HARPER’S BAZAAR VOGUE Income C; Affinity Index 287 287 202 MARIE CLAIRE HARPER’S BAZAAR VOGUE Sourse : Mediascope; NRS-Russia (+Zodiac). May - October 2019 Editorial axes FASHION BEAUTY I wish! @WORK shop tour JOURNALISM jewelry art POWERFUL news PEOPLE accessories body&soul modern talking here&now heroes EDITORIAL STRATEGY COOPERATION
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