e-Link Volume 2, 4th Quarter, 2012 Robert M. Ball, A.A.E., Executive Director

e-Link is a quarterly newsletter for our tenants, vendors and business partners to stay linked in with the projects, accomplishments and development at Southwest Florida International Airport and Page Field.

The News-Press Media Group selected Bob Ball as the 2012 Person of the Year for his leadership at the Lee County Port Authority. The Person of the Year award is given to someone who makes a difference in the community and impacts the future of everyone in Southwest Florida. During Bob’s 20 years at LCPA, he has overseen the $438 million New Terminal Complex project at Southwest Florida International Airport and the revitalization of Page Field. The economic impact from our airports is nearly $3.9 billion annually to the region.

October 2012

 MetJet began new nonstop service to Green Bay, Wis. on Oct. 10. Weekly fl ights will be operated by through season.

 Southwest Florida International Airport was presented the Airport Safety Mark of Distinction Award by the Federal Aviation Administration (FAA). This award is given annually to airports in the southeastern United States that have demonstrated the advancement of safety through daily practices and training programs. In order to be considered for this award, an airport must be nominated by an FAA Certifi cation Inspector.

 Southwest Florida International Airport held its tri-annual Airport Emergency Training Exercise on Oct. 23 with the help of 46 mutual aid agencies and 450 volunteers. The Federal Aviation Administration requires commercial airports, like RSW, to hold a Full-scale Mass Casualty Incident (MCI) Exercise every three years in order to hold its Part 139 operating certifi cate. The MCI tests the airport’s ability to effectively respond and mitigate an emergency, practice established procedures and identify, equipment, personnel, resources and support needs.

 Base Operations at Page Field launched its new website on Oct. 30. This site highlights all the amenities and services offered at the new Base Operations facility for general and business aviation customers. You can visit the new website at www.baseoperationsFMY.com.

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November 2012

 Aviation Day 2012, held at Page Field on Nov. 3, was a huge success. More than 6,700 people joined us on a beautiful day to see World War II airplanes, as well as general aviation and experimental aircraft. We had airlines, veteran’s organizations and local non-profi t and community groups participate in this annual community event that showcases aviation in Southwest Florida.

The Harry Chapin Food Bank of Southwest Florida, our Aviation Day food drive partner, received 2,396 pounds of food and cash donations to enable them to purchase $8,302 of additional food to benefi t local citizens.

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doubled their service at RSW on Nov. 8. Daily fl ights to Minneapolis and Boston and three weekly fl ights to Dallas/Fort Worth will operate through April 24, 2013.

announced it will begin weekly nonstop service to Trenton, N.J. on Jan. 31, 2013.

 Southwest Florida International Airport welcomed its newest addition to the Art in Flight program, a magnifi cent work of contemporary sculpture titled Dawn’s Forest created by American artist, Louise Nevelson (1899-1988). Dawn’s Forest is Nevelson’s largest, most complex environmental sculpture and her last major work. Created in the artist’s signature assemblage style, the monumental sculpture is made of various white-painted abstract wood elements. The tree-like standing columns as tall as 25 feet and vertical hanging pieces all underscore the forest-like atmosphere of the pieces. The art is on loan to the Lee County Port Authority by the Naples Museum of Art and is located in the East Atrium on the upper level of the terminal.

/AirTran announced it will begin daily nonstop service to Detroit on Feb. 12, 2013 and weekly nonstop service to Cleveland on March 9. In addition, Southwest/AirTran will resume daily nonstop fl ights to Long Island-Islip, Nashville and Providence in February 2013.

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December 2012

 Sounds of the Season 2012 featured live performances from Dec. 5 through Dec. 14, 2012. Local school bands and choirs entertained travelers and employees at RSW, creating a great send-off for passengers catching a fl ight or a warm welcome for those arriving to Southwest Florida for the holidays.

began new daily nonstop service to New York- Kennedy Airport on Dec. 15. This new service provides one-stop connecting service to more than 30 destinations throughout Europe, Africa and Asia. In addition, Delta also added a fourth nonstop fl ight to New York-LaGuardia Airport.

 WestJet began new weekly nonstop service to Ottawa, Canada on Dec. 22. This marks the fi rst time RSW has had fl ights to the capital of Canada. This new service is in addition to WestJet’s daily nonstop service to Toronto.

Meet Delta Air Lines @ RSW

More than eight decades ago, who could have guessed that a small crop-dusting company from Georgia would become one of the world’s largest airlines? Delta Air Lines began when founder C.E. Woolman purchased the Huff Daland Dusters in 1928 – its namesake coming from the Mississippi Delta region it served. Delta’s fi rst passenger fl ights operated between Dallas, Texas and Jackson, Miss. on Travel Air S-6000B aircraft that carried fi ve passengers and one pilot. Today, the company is the second largest airline in the world serving more than 160 million passengers each year to hundreds of destinations in more than 60 countries around the globe.

At 1:40 a.m. on May 14, 1983, Delta fl ight 1677 from Atlanta made local history as the fi rst commercial fl ight into the newly opened Southwest Florida Regional Airport. Today, Delta Air Lines is RSW’s largest carrier, serving nearly 1.7 million passengers in 2012. Approximately 115 employees make up the Delta team at Southwest Florida International Airport, including management, customer service representatives and below- wing crew members.

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DELTA (Continued from Page 3)

Delta Air Lines has continued its forward motion through the decades, maintaining a highly recognized brand and a reputation for superior service. With the eruption of the digital age, keeping up with the latest innovations in technology is a big part of Delta’s business focus. The customer experience has changed in a huge way with the introduction of its award-winning Fly Delta Mobile App. When downloaded to an enabled smartphone, the app allows passengers to check in, view and change seats, download mobile boarding passes, receive instant fl ight alerts and upgrades, track baggage and much more.

In addition to the mobile app, customers can choose from a variety of “preferred channels,” including online, curbside and at ticketing kiosks, to make the check- in experience virtually effortless. According to Richard Hicks, performance leader for Delta at RSW, “More than 94 percent of our customers are already using these methods, allowing customers who need assistance to receive the extra attention they deserve, while making the process more streamlined for frequent fl yers.”

As an airline, Delta’s fi rst and most important focus is on customer safety. But right behind that is their dedication to superior customer service – or in Delta terms, “Service from the Heart.” Some of the guiding principles for customer interaction currently upheld at Delta Air Lines include trust, integrity and mutual respect. “We want to make an impression on our customers and let them know we really care,” says Hicks. “It starts with things as simple as looking professional, smiling, addressing each person by name and being courteous.” One interesting method they use to evaluate service performance on a regular basis is to send each passenger whose reservation includes an email address a follow-up survey after their fl ight.

Delta not only cares about customers, but their employees and local communities too. Employee events, such as grilling out on the ramp, Fort Myers Miracle baseball games and other fun activities are organized to help bolster the bond between co-workers. They have established an Employee Care Fund supported by regular fundraisers to help colleagues in need of emergency fi nancial assistance. On a community level, Delta and its employees fi nd time to support a variety of charities including Habitat for Humanity, One Warm Coat and the American Cancer Society. In addition, Delta participates in efforts to support the U.S. military. The U.S.2YOU program is currently underway and consists of collecting small items such as toothpaste, brushes, paper products and books to send in care packages to troops stationed overseas. Delta is also encouraging its customers to get involved with this effort and have placed small mailboxes and cards at each of their departure gates to give passengers the ability to send a thoughtful note thanking enlisted men and women for their service to our country and letting them know they are not forgotten.

With its focus on service and eyes on the future, we are proud to have Delta Air Lines as our longest-serving air carrier at Southwest Florida International Airport!

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RSW Statistics

Passenger Traffic Totals

2008 7,603,845

2009 7,415,958

2010 7,514,316 CALENDAR YEAR 2011 7,537,745

2012 7,350,625

7,000,000 7,200,000 7,400,000 7,600,000 7,800,000 TOTAL PASSENGERS

RSW Airline Passenger Market Share Calendar Year 2012

Total Market Airline Passengers Share Delta Air Lines 1,707,723 23.23%

AirTran Airways 1,146,362 15.60% 2012 Website Visitors www.flylcpa.com Southwest Airlines 954,610 12.99% 1,389,278 JetBlue Airways 831,019 11.31% Top Visiting Countries of Origin US Airways 748,226 10.18% 1 United States 1,274,045 2 Canada 29,557 United 523,056 7.12% 3 Germany 26,476 463,516 6.31% 4 United Kingdom 11,761

Spirit Airlines 407,879 5.55%

Air Canada 110,771 1.51%

Air Berlin 72,800 0.99%

All Other Airlines 384,663 5.21%

Total Passengers 7,350,625 100.00%

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