Upfront Could SAG Food Companies

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Vol. 8 No. 13 THE NEWS MAGAZINE OF THE MEDIA March 30, 1998 $3.25

RESEARCH MARKET Optimizing INDICATORS National TV: Slow The Upfront Second quarter is still soft for the major net- New planning works. The WB reports tools could affect strong interest in its top buying patterns in shows, but buyers say CONFESSIONS it's not representative this year's market; of the market. buyers and sellers OF A Net Cable: Strong disagree over how Second quarter is sell- PAGE 4 ing fast, with CPM pops at 10 percent. Telecom NEWSPAPERS and computers are CLIENT buying as upfront Audit Bureau hopes run high. Kids market may be held up Proposes until the end of April.

Rule Change Spot TV: Robust Market remains tight Would allow through second quar- newspapers to sell ter Movies are hot, discounted subs with studios makinc buys for May and to selected groups June "pre -summer" openings. PAGE 6 THE MARKETPLACE Radio: Consistent Sales are booming ii A Slowdown most categories. Autos are spending heavier in In 2d Quarter What do they really think recent weeks. An in- during a media review? The crease in national radio Scatter Sales networks could scare inside story of a $20 million off local advertisers. Winter Olympics, spot TV account pitch. PAGE 26 NFL, `Seinfeld' Magazines: Cautious With third quarter near- factors combining ing, epicurean titles ex- to soften market pect a wait -and -see attitude from drugs and re- for the networks medies, autos and large PAGE 9 Upfront Could SAG food companies. Travel, confections and snacks 1 3 > will deliver big-time ii An actors strike may chase clients to cablePAGE 4 May issues. 481919111 0 ewsfor TheNewswithBrian William

15The Mews usishiredan Vil..ams 2.01 PH ET Tiiuesdas. Mach 24, 1994 -MicrosoftInconel Esph.

Ov Air THENEWS WITHBRIAN WILLIAMS

Quick 'ournt up on 'The News oin Erian Williams and NBC Novacorrespondent; for Commerce tie innreports on the lop news bout Ls stores of the day. Sports Ta k Bari- Tensioninthe Gat total News Ar he Srteduie ar__LkaLtzLL.. r echnology ware Arctivr5 living yigitLcappL., DI Air biln7Cris- Weather n ,,1f1

Waking up widerthekink: 4.4,.5t4Eggri_LaTionEsw.o,f ,1!n-;-,, Prime -time viewers tu-n to The 'yews with Brian Williams for the best of NBC News in one hcur on MSNBC. Hoiseholds up 122% Adult25-54audiences up iii% since 10/97.

Weeknights 9pm ET/PT www.msnbc.com For Advertising/Sponsorship Information, Call The New Leader in Cable Jon Spaet, VP Advertising Sales at 212-664-3472 and Internet News

Source Nielsen Mecia Research, Gala -4 Explorer Progarr Data,February 1?98Vs October 1997. PErcer{ iccreases based on 9 J M ET Telecast HH andA:5-54 000s. -idgemailtait MEDIAWEEK March 30, 1998 http://www.mediaweek.com PAGE 3

Laura Fc.Jones APR 0 1IX AT DEADLINE

FCC Retreats on Free Airtime for Politicos Carat North America to Buy Mass. Agency FCC chairman William Kennard last week backed off from his Carat North America, the national independent media specialist, plan to have the agency consider free airtime for candidates in has agreed to acquire Newton, Mass.-based Freeman Associates, a federal elections. In response, Sen. John McCain (R -Ariz.), media agency for high-tech and information technology marketers. chairman of the Senate Commerce Committee and one of Carat will pay $5 million upon closing and an additional $7.5 mil- Kennard's most vocal opponents, issued a two -word press lion, subject to Freeman meeting certain growth objectives over a release: "I'm pleased." Kennard was recently asked by President three-year period. Freeman, with billings of about $175 million an- Clinton to look into whether the FCC had jurisdiction to impose nually, counts America Online among its clients. free airtime requirements on broadcasters as part of their public service obligation. Kennard's announcement that he would pur- Worth Parent Loses Fidelity, Gains Partner sue the idea provoked Rep. Billy Tauzin (R -La.), chairman of the Capital Publishing has found a new investment partner, thereby House Telecom Subcommittee, to propose a bill to cutting its ties to former majority -owner Fidelity block the FCC from using any of its budget to Capital, the business development and venture capi- review the matter. The Senate threatened to add INSIDE tal arm of Fidelity Investments. Announcement of such a rider to the Bosnia emergency -funding bill. the partner is expected next week, pending both the Meanwhile, in every appearance at appropriations completion of due diligence and Justice Department hearings recently, Kennard has been lambasted. In approval, as required by the Hart Scott Rodino Act. his statement last week, Kennard admitted that it New York -based Capital, publisher of Worth, Civi- would be impossible in the current climate to push lization and American Benefactor, began its search the airtime issue. However, the FCC will continue last November through the investment banking firm to solicit comments and advice. Paul Taylor, a lead- of Ladenberg, Thalmann and Co. ing Washington proponent of free airtime, said he was not depressed by Kennard's retreat. "We have Addenda:After nearly a year at the helm of seen the vehemence of Congress and the broadcast Mirabella as editor, Roberta Myers has been lobby in opposition to it, but we know there's sup- promoted to editor-in-chief...Mark Begor, vp for port for it among the public," Taylor said. "The investor communications for NBC parent General issue will be getting more attention over the next MTV's Graden dances Electric, has been named senior vp and chief several months." to a 14 -to -24 beat financial officer. He replaces Warren Jenson, who is 12 joining Delta Air Lines...Fox news veteran Susan Seeds of Paxson Sale: 'Poppycock' Sullivanhas been named news director of In response to published reports that Paxson Com- TV SPORTS WNYW-TV in New York. Sullivan moves over from munications is considering selling some or all of its 16 sister Fox -owned WITG-TV in Washington, where 70 -plus television stations and abandoning efforts to she served as vp/news director since 1996...Fi- launch a seventh network (billed as PaxNet), Dean LOCAL MEDIA nancial talk radio pioneerBernard Meltzerdied Goodman, president of Paxson Television, issued a 20 last week. Meltzer, known as "Uncle Bernie," hosted terse statement: "Poppycock." Goodman noted that What's Your Problem for 20 years on New York's West Palm Beach, Fla.-based Paxson "possesses sig- MAGAZINES WOR-AM. He was81...Irvin Kornfeldhas been nificant capital resources" for acquiring more TV 32 named vp of Billboard Music Group and associate stations and programming, including $630 million publisher for Billboard magazine, published by BPI from last year's sale of its radio station holdings to THE MEDIA ELITE Communications, publisher of Mediaweek. In his Clear Channel Communications. 38 new position, Kornfeld will be responsible for ad sales for Billboard and Musician magazines. Fox Kids Packages Creepy Idea Taking aim at ABC's highly rated new "One Saturday Morn- Correction:Due to erroneous information supplied by a ing" programming block, Fox Kids Network said last week that public relations firm connected with the show, the company it will package three "creepy" series under the banner "The No providing the radio simulcast of A&E's recent Live by Request Yell Motel." Effective April 4, Fox Kids will be airing Goose - special with Michael Bolton was incorrectly identified (Cable bumps, Eerie Indiana: The Other Dimension, and Ultimate TV column, Mediaweek, March 16). MediaAmerica Inc. Goosebumps within a 9-10:30 a.m. rotation. handled the simulcast.

MEDIAWEEK (ISSN 0155-176X) is published 47 times a year. Regular issues are published weekly except the last week of July and the second and fourthweeks of August and the last two weeks of December by ASM Communications, Inc., a subsidiary of BPI Communications Inc., 1515 Broadway, New York, NY, 10036. Subscriptions are$125 one year; $215 two years. Canadian subscriptions $280 per year. All other foreign subscriptions are $280 (using air mail). Registered as a newspaper atthe British Post Office. Periodicals postage paid at New York, N.Y. and additional mailing offices. Subscriber Service (1-800) 722-6658. MEDIAWEEK, 1515 Broadway, New York, NY, 10036.Editorial: New York, (212) 536-5336; Los Angeles, (213) 525-2270; Chicago, (312) 464-8525. Sales (212) 536-6528. Classified (1-800-7-ADWEEK). POSTMASTER: Send address changes toMEDIAWEEK, P.O. Box 1976, Danbury, CT 06813-1976. Copyright, 1997 ASM Communications, Inc. PAGE 4 http://www.mediaweek.com March 30, 1998 MEDIAWEEK

MEDIA *IRE Bulmer Leaves Family Circle Upfmnt's SAG-ging For Workout as fitness' Pub Diane Bulmer will be flexing her publishing muscles at Gruner + Jahr's Fitness. Media buyers say they will hold and cut budget After more than three years with G+J's Family Circle, the last two as associate NETWORK TV /By Betsy Sharkey publisher, Bulmer has joined the women's health book as publisher. Fitness' previous If the potential for a strike by members of publisher, Margery Gladstone, recently the Screen Actors Guild still looms as the iltHHIAKLk:(?) left to join American Health for Women at May upfront season begins, a distinct pos- Nu t Readers' Digest Publications. sibility since the SAG contract does not Bulmer, 37, has held senior -level expire until June 30, agency media execu-

advertising management positions at tives suggest it will likely delay their UNFAIRTO ACTORS G+J's Rodale's Prevention and upfront commitments, affect what .their clients Hachette Filipacchi's Woman's Day. are willing to pay and determine where their Fitness had a very strong 1997, with money will be spent. "If it becomes an issue, we advertising pages up by 22.6 percent to would expect a delay in the upfront negotiating 720 and paid circulation increasing by period, extending the upfront weeks into the Cheryl Ladd and David Doyle picket Fox 18.8 percent to 912,646. The title pub- summer," said Larry Cole, Ogilvy & Mather Studios during the SAG strike in 1980. lishes 10 issues per year. "If I take all executive vice president/U.S. media director, the competitive spirit gleaned from fresh from conversations with his broadcast buy- to hammer out an agreement. If no agreement Family Circle," Bulmer said, "and apply ing team just back from attending the networks' is reached, the current gag order that keeps all it...we can really boost the volume at development presentations. "And a strike or any sides from publicly discussing the differences Fitness." -Lisa Granatstein delay of the fall season would certainly have a would end. "April 2 is a critical time. There's a bearing on pricing." lot of stuff on the table and we won't know until Disney -Kellogg Harmony "If the networks' can't put on fresh pro-then where everybody stands and how en- gramming in the fall, cable will benefit from trenched in their positions they are," said a Seen on UPN Kids Block scatter dollars," said Bill Croasdale, president Hollywood exec close to the negotiations. Though studio and network officials of broadcast for Western International Media. The concessions that SAG is seeking are would not comment, Buena Vista TV's "Cable today is a viable alternative that wasn't primarily in television. Among the most con- Disney -Kellogg afternoon kids block may really there in '80 [when SAG members went tentious issues-a demand that for salary pur- wind up on UPN after all, said executives on strike from July through October]." Regard- poses, Fox, UPN and WB be classified "net- close to the recently jump-started negoti- less, he went on to say, if there is no SAG con- works"-is a point that several network ex- ations. The deal, one executive said, tract or if the fall season looks to be delayed, all ecutives said would never be agreed upon be- could come as early as this week. buyers will build in pricing contingencies. cause it would cripple Fox and potentially shut Talks between BVTV and UPN "It's not just the potential loss of audience, down UPN and WB. Also contentious are a derailed in late January. At that time, it's the serious loss of perceived value," said request for an 8 percent, across-the-board in - believing that an agreement with UPN Allen Banks, executive vp/media director for was in place, Buena Vista pulled the Saatchi & Saatchi North America. "There is an four half-hour animated shows compris- expectation that comes with having a new sea- ing the Disney -Kellogg syndicated son-from new brands launched in that highly And What About T alliance package off the market at the promoted time, to new ad campaigns that are National Association of Television Pro- introduced. There would be an intrinsic loss RESEARCH /By Eric Schmuckler gram Executives convention (Media - that would go beyond any audience erosion." Optimizer" is the buzzword du jour in media week, Feb. 2). Those sentiments among the media buying circles. Interest in these computerized plan- UPN president Dean Valentine, who community could make for a devastating up- ning tools has snowballed since Procter & joined the network last fall after running front for the networks, which are already head- Gamble made them a factor in its consolidation Disney's television animation and prime - ing into the negotiations burdened by a very pitch late last year. Some media research execs time programming operations, has long soft second quarter with ad rates falling off believe optimizers could have a significant admitted his fondness for the Disney kids between 5 and 15 percent (see story, page 9). impact on the coming upfront market, accelerat- shows, many of which he helped develop. The first look at how close, or how far, the ing the shift of money from broadcast to cable. Why UPN and Buena Vista began talking Guild-whichisnegotiatingalongsidethe Most people, however, expect the impact to be again remains unclear in the wake of bad American Federation of Television & Radio minimal this year. Says Peter Chrisanthopolous, feelings and bruised egos on both sides Artists-is from resolving its differences with president of broadcast and programming at after the January falling-out. And while the networks and the Alliance of Motion Pic- Ogilvy & Mather: "Optimizers will be a very use- there appears to be (continued on page 6) ture Television Producers, will come at mid- ful tool to asses planning and buying strategies night April 2-the fast -track deadline set to try MEDIAWEEK March 30, 1998 http://www.mediaweek.com PAGE 5

NFL Offensive Coordinators Fortunes Larry Fried to integrate ABC/ESPN grid sales; CBS taps Taranto TV SPORTS / By Langdon Brockinton actors halt production In an effort to integrate ABC and ESPN's as the first step toward greater collaboration in advertising sales efforts on their National the future between the two Walt Disney Co. Football League packages, ABC execu- divisions. Indeed, some sources close to the sit- tive vp Larry Fried has been named to uation are predicting an eventual merger of the crease in compensation each year for the oversee NFL sales for the two networks. ESPN and ABC Sports ad sales forces. three-year term of the contract; a hike in cable Fried, who is executive vp of marketing For the past several weeks, each side has residuals; and doubling residuals from foreign and general sales manager for ABC, last week been angling to be the overseer of a combined telecasts of U.S. television programming. added the title of executive vp, NFL sales. NFL sales effort. With Fried now in place, the "There are three critical groups in this The move puts Fried in charge of sales for two networks can finally kick off their NFL town: directors, who have the most business ABC's Monday Night Football, ESPN's Sun- selling in earnest for the upcoming season. The savvy; writers, who are more creative but still day -night telecasts and the two networks' other 1998-99 NFL schedule is expected to be set in have some business sense; and actors, most NFL -related programming. The ESPN and the next week or two. driven by ego and a guild where 80 percent of ABC Sports sales staffs Automotiveadvertisers the membership is unemployed or work as will each continue to pitch are likely to be the first target waiters," said one veteran studio executive, potential NFL advertis- of ABC/ESPN. The two oth- who would not speak for attribution. "Anyone ers, but Fried will have a er NFL rightsholders, Fox who says they can predict what the actors will supervisory role.Brian and CBS, have already begun do is either lying or crazy." Sikorski, ABC vpof approaching automakers, Because syndicated programming is not sports sales, will report media buyerssaid.They tied to the same schedules as the networks, in directly to Fried, while expect the initial asking pri- some cases those shows would be better able Jeffrey Mahl, senior vp, ces for Monday Night Football to ride out a strike. Said Bill Hamm, senior advertising sales at ESPN, to be at least 20-25 percent vp/drama for USA Networks Studios: "Due will coordinate his NFLTwo -night package: ESPN, above last season's rates. to our tradition of early starts on the produc- activity through Fried. ABC seek Sun. -Mon. ad deals The NFL's TV partners tion of Hercules and Xena, we would have CBS last week also will be scrambling to recoup enough episodes of both shows to last through named a director of NFL sales, a new position at the exorbitant rights fees they agreed to pay in the November sweeps." the network. Tony Taranto, a prime -time account their new eight -year deals with the league. To- "We have to be concerned with the value executive, will fill the slot. In his new year-round gether ABC and ESPN will pay $9.2 billion over of prime time to begin with," said Saatchi & job overseeing NFL sales, Taranto will report the life of the contract. So, according to several Saatchi's Banks. "If there is no new season in to Scott McGraw, CBS vp of sports sales. ad agency executives, it makes sense for the net- the fall and the audience goes elsewhere, you Coordinating the sales efforts of ESPN and works to have a point person like Fried to over- have to wonder if all of that audience will ABC Sports has long been under consideration see sales. Said one buyer: "There's so much mon- come back when the new shows do finally at the two networks (Mediaweek, March 2), and ey involved, it makes sense for them to pay extra

come on the air." last week's developments on NFL sales are seen attention." Fried declined to comment.

USA. But an optimizer system "can't just spitdown the impact of optimizers for now. "Agen- iseOptimizers? out numbers," he added. "It should accommo- cies aren't using it as a tool against us," said one date the real world. You can't negotiate for top cable sales exec. "It's a negotiating ploy anc in the future. But one still needs to place valuethree GRPs in a daypart." scare tactic to try to get lower rates." Predictec judgments on the product category and daypart." Most people assume that if optimizers wereMarvin Goldsmith, ABC's president of sales Optimizers crunch rating, pricing, reach widely used in this upfront, they would pushand marketing: "I don't think we'll hear any- and frequency data in all TV dayparts to deter- money to cable and from broadcast prime time thing about optimizers this upfront. Advertisers mine an "optimum" schedule for each client'sto cheaper dayparts. "Certainly the ideas ofwill say, 'I want Dhanna and Drew Carey and needs. They offer "the promise of adding value optimization-that high ratings don't buy reach, The Practice.' I don't know any brand manager in a lower cost -per -reach -point," said Richthat you spread it out by dayparts and types ofwho came up to the media guy and said, 'Con- Hamilton, CEO of Zenith Media. "They areTV-the optimizer gives people permission to gratulations on your four GRPs last night.'" gradually causing us to change the way we lookdo it," said Erwin Ephron, a partner at Ephron "I don't know if they'll make a difference in at scheduling and move away from the restric- Papazian & Ephron. "The tools will have littleselling the product, but people like to see their tions placed on it by traditional dayparts." play this time, but the psychology will have great commercials on the air, in an environment they "Clients are demanding more accountabili- impact. I think prime time's going to take a realcan be proud of," noted one buyer. "Personal!), ty, more science," explained David Marans, di- hit, but who knows?" I hope a lot of people use optimizers and pull

rector of media research J. Walter Thompson's Buyers and sellers, for the most part, playout of prime time so I can buy it cheaper." PAGE 6 http://www.mediaweek.com March 30, 1998 MED1AWEEK

MEDIA WIRE Dailies Want Demo Audits more confidence that this time the deal will go through, there is also word that ABC proposes rule to allow discounts for selected readergroups UPN is continuing talks with sister Via- com company Nickelodeon about supply- NEWSPAPERS /By Dori Perrucci ing an afternoon block of kid -targeted The Audit Bureau of Circulations has manager of the Dallas Morning News, who shows. Buena Vista, meanwhile, is said to proposed new reporting rules that will heads the task force studying the issue. An ear- be in conversations with UPN rival the allow newspapers to specify types of lier proposal to allow 75 percent discounts WB about placing the Disney -Kellogg readership while maintaining the rule from the regular sub price was scotched. package on that network. - Betsy Sharkey that subscribers must pay at least 50 In effect, the proposed rule change would percent of the regular price to qualify allow papers to set different rates for different Vote Lifting Ban on Cameras as paid. The ABC action reverses an earlier pro- groups-so long as the rates are at least 50 posal that would have allowed daily papers to percent of the basic sub price. Also, papers In Courts Hailed as 'Victory' count deeply discounted subscriptions as paid would be allowed to report circulation among The House Judiciary Committee has circulation. up to 10 distinct readership groups on audit adopted a judicial reform bill that would "What this shows is an appetite and a will-statements. Halbreich said the revised rule, if end the ban on television cameras and ingness for newspapers that want to market and approved, "permits newspapers to break out microphones in federal courts. The bill, price themselves more flexibly," said Jay R.segments of demographics and to set new which passed last week by a 12-8 vote, Smith, chairman of the joint Newspaper Asso- prices, if they so choose, and to report them now awaits full House action. If ciation of America/ABC panel that developed out. So there is some additional information approved, the bill would give federal dis- the rules. Discounting is "a very real issue forfor advertisers that is being offered. It's a trict and appeals court judges the option us. What we're saying is, 'Come on, let us playmove in the direction of more marketing flexi- of allowing cameras in their courtrooms more aggressively" with other local media. bility for newspapers." during a three-year experimental period. At a meeting earlier this month, the ABC The proposed change would make sense for The camera provision was added to the board gave preliminary approval allowing pub- clients, said Jack Cohen, director of print and reform bill by Reps. Steve Chabot (R - lishers to create separate basic prices for dis- outdoor media buying at DDB Needham in Ohio) and Charles Schumer (D-N.Y.). tinct, non -geographic market segments, such as New York. "Even if a senior citizen is paying 50 The vote was relatively close after several senior citizens, students, apartment dwellers or percent, they're still indicating that they want to committee members opposed releasing even employees of a given corporation. The read the product. And in the case of young peo- the bill due to their concerns about wit- rules will go into effect pending the board's ple, I'm all for getting them to read the newspa- ness safety if cameras were allowed. Most final okay at its meeting in July. per. The important part about the word 'paid' states permit such coverage in courts and, Current ABC rules on paid circulation is that there is still an intent to read. in certain instances, do not show the faces allowing publishers to offer 50 percent dis- "By and large, advertisers are interested in of testifying witnesses. counts on basic subscription prices wouldn't reaching young people," and discounted sub- Barbara Cochran, president of the change under the proposed rule change, said scriptions might be the way to get them started, Radio -Television News Directors Associa- Jeremy L. Halbreich, president and general Cohen added. tion, praised the vote as a step in the right direction toward the public's right to know. "This is a great victory for electronic journalists and the public they seek to inform," she said. -John Consoli A New High -Water Mark Philadelphia Daily News Though the Big Four's erosion has slowed, basic cable keeps rising Taps Foley as No. 2 Editor TV RATINGS/By Jim Cooper Expect more uplifting stories involving As the broadcast network chiefs try to on its analysis of data from Competitive minorities and coverage to help women figure out a way to put a new unified Media Reporting. The numbers show that readers protect their families under the face on their business, basic cable while cable's share of all TV advertising rev- Philadelphia Daily News' new managing continues to munch on enue grew by about editor. Those issues are at the top of Ellen their ratings and ad rev- 3 percent over '96, Foley's agenda. Foley is leaving the Kansas enue pies. Once again, the Big Four's share City Star as assistant managing editor/fea- cable's gains are coming at the ex- dropped by 3 per- tures to become the Daily News' No. 2 edi- pense of ABC, CBS, NBC and Fox. centage points. tor, effective April 13. Both papers are Cable'sadrevenuegrew Syndication's share owned by Knight Ridder. Foley succeeds more than 22 percent in 1997 to remained un- Brian Toolan, who left last month to be- a record high of $5.78 billion, up changed. come editor of the Hartford Courant. from $4.7 billion in 1996, the Overthepast "There are (continued on page 8) Cabletelevision Advertising Bur- five years, basic ca- eau announced last week, basedFull Nielsen: Monday Nitro ble's share of total "What my dresses do for celebrities' curves, PEOPLE did for my sales curve?'

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MEDIA WIRE TV ad revenue has grown about 9 percent, March 22, according to Nielsen Media Re- about the same percentage share lost by the search numbers. During that week, basic broadcast networks during that period. cable's prime -time delivery increased by 4 mil- stories of unsung heroes in our communi- In reporting the CMR findings, Joe Os- lion homes, to a record 23.5 million, and its ties of color that often have not reached trow, CAB president/CEO, predicted that ba- prime -time share climbed six points, to 40.1. the mainstream press," said Foley, adding sic cable ad revenue could grow by another $1 "Most of [cable's] numbers are up, and this that she expects to redirect some members billion by the end of 1998 and that cable couldbodes well for them for the rest of the year," of her 160 -person editorial staff to such surpass $10 billion in total advertising income, said Bill Croasdale, president of broadcast for stories. And women readers want "intelli- including national, regional and spot, by 2000. Western International Media. gent pointers on how to simplify their Cable's ad growth is made possible by its "The ratings [increases] are spread across lives" without a preachy tone, Foley said. ratings growth, and ratings for this year's first networks as well as programming types," said With the Daily News' circulation rela- quarter were no exception. Several midsizedBob Sieber, vp of audience development for tively flat at 175,290, Foley acknowledged networks reported strong ratings increases. Turner Broadcasting. Sieber pointed out that her plan faces the conundrum of regaining USA Network led cable with a 30 percenton Monday, March 16, basic cable-led by lost readers in Philadelphia, a city that has surge, from a 2.0 to a 2.6; Lifetime grew from USAs Moby Dick Part II, Comedy Central's experienced one of the largest exits of a 1.5 to a 1.8; CNBC went from a 0.5 to a 0.7; SouthPark and TNT's WCW Monday white population in recent years. Foley, 45, FX went from a 0.6 to a 1.0; and FamilyNitro-earned a record 28.9 average national also is mindful that she has a lot to learn Channel was up from a 1.1 to a 1.4. Some net- rating, with 16 different programs on nine as she becomes a tabloid manager (under works did stumble: ESPN's rating dropped 23 different networks averaging 1 million or Daily News editor Zachary Stalberg) after percent, from a 1.3 to a 1.0. more homes. The prime -time viewership of a 23 -year career working on broadsheets. Basic cable hit its highest prime -time rat- ABC, CBS, NBC and Fox was flat that night, "Coming from a broadsheet, we certainly ing ever (a cume 24) during the week ending declining from a 33.3 to a 33.1. have ideas about what sells papers and what doesn't," Foley said. "But clearly the foundation of the tabloid press is four- fold-crime news, men's sports, local enterprise and the strong voices and atti- Fox/Liberty Adds 2 Channels tude" provided by columnists. Deal for 33% stake in Speedvision/Outdoor Life brings total to 6 Prepare to Adjust Frequency, CABLE NETWORKS / By Jim Cooper FDA Tells Health Community After four months of negotiations, the operator that does not hold an interest in the nets. The U.S. Food and Drug Administration owners of Speedvision and Outdoor Under the new ownership structure, both last week warned healthcare facility oper- Life agreed last week to sell a 33 per- Fox/Liberty and Cox will hold one-third stakes ators to be aware that TV stations are be- cent stake in the two cable networks in Cable Network Services, the partnership that ginning to transmit digital signals on pre- to Fox/Liberty for $100 million. operates the two channels. Comcast, Media - viously unused channels, which could "This has been a handshake moving One, Roger Werner and Daniels Programming disrupt heart monitors and other wireless toward a deal since Christmas," said Roger Wer- will own the remaining third. medical monitoring equipment. The warn- ner, president/CEO, Speedvision/Outdoor Life. Fox/Liberty's stake in Speedvision/Outdoor ing comes after Dallas TV station WFAAs The deal will add cash and production and Life boosts the company's portfolio to six cable first digital broadcast on Feb. 27 caused promotion clout to the two networks. It will also services. The others are Fox Sports Net, FX, heart monitors to temporarily malfunction add more subscribers, courtesy of Tele-Com- Fox Sports World and FiT TV. at some area hospitals. The problem was munications Inc., parent of Liberty Media. The Werner said he hopes that with the help of later fixed (Mediaweek, March 23). current equity partners in Speedvision/Outdoor cross -promotion on the four Fox/Liberty net- Because the FCC had previously clas- Life-Comcast, Cox and MediaOne-have works, he can grow Speedvision and Outdoor sified healthcare facilities as secondary contributed at least 2 million subscribers each. Life to 20 million homes each by year-end. In users, they were allowed to run wireless Executives familiar with the deal said TCI's con- addition, the deal enables the two services to monitoring devices on previously unused tribution is comparable calluponthere- TV broadcast channels. But once broad- Speedvision (14.5 million sources of Fox/Liber- casters begin using these channels for subs) and Outdoor Life ty to create higher - digital, hospitals will have to find alter- (13.5 million) have strug- quality programming. native airwaves. gled to pick up subs on Werner pointedto The FDA alert immediately applies to systemsoutsidetheir Formula One auto rac- the 10 top TV markets, where stations ownership family. The ing as an example of are scheduled to begin digital transmis- networks' viewership is programming Speed - sion by Nov. 1. All markets are expected not measured by Nielsen. vision and Fox/Liber- to begin digital by 2003. Healthcare facil- "Fox will give their ty will present togeth- ities were also urged to check with the programming a boost, er. "You'll see more FCC to determine when their respective and the national exposure 0 sports event program- markets will be affected. -JC they've beenlacking," Inthe hunt:The deal should add ming from us," Wer-

said an executive of anviewers for Outdoor's Wild Africa. ner said. MEDIAVEEK Eye-openin y[s!Pleasesend me 1 year of RIA W{ K for only $130. 0 Payment enclosed Bill me Charge my: Visa AmEx MasterCard

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Scatter's Looking Flatter CABLE TV Many factors influencing soft second-quarter network market Tele-Communications Inc.wants you to bank on them, literally. The country's sec- THE MARKETPLACE / By John Consoli ond-largest cable operator last week The broadcast networks' overall softwill be only be in the range of 3 percent to 4 linked with BankAmerica and Intuit, the second-quarter scatter market so far percent over last year, compared with the 8 makers of Quicken personal accounting can be attributed to an assortment percent to 9 percent hike the networks charged software, to offer banking services over of influences from last year and the for the 1997-98 prime -time season. cable via the new digital set -top boxes future, according to ad agency buy- One network that says it has not felt the TCI is currently rolling out to customers. ers. Among the factors: adverse effects is the WB. Said Jed Petrick, the The three partners will set up a new com- An inflatedmarketplaceduringlast network's vp of sales: "We've written more pany that will create services allowing year's upfront and lower -than -expected ratings scatter business in the second quarter than ever cable customers to bank, pay their bills that have led a larger number of advertisers to before." Petrick said he has signed 15 deals, of and taxes, and buy insurance, all via the exercise cancellation options. which four are new adver- TV set. With the deal, Intuit joins Micro- Heavy spending on the Olympics tisers. Petrick said WB has soft and Sun Microsystems as a TCI soft- and on the May 14 finale of Seinfeld and sold time for April, May ware partner, which increases the number season finales of ER and Mad About You. and June with advertisers of technology partners that TCI is work- Beer, auto and financial services ad- particularly interested in ing with. TCI chairman John Malone has vertisers holding back some second-quar- Dawson's Creek, Bujfr the publicly spoken about not letting Micro- ter dollars in anticipation of stiff CPM VampireSlayer,Seventh soft dominate TCI's software/technology increases from CBS, Fox and ABC for Heaven and The Jamie ventures. TCI president Leo Hindery also NFL coverage this fall, as the networks Foxr Show. "We also start- hinted that Barry Diller's USA Networks seek to recoup some of the billions spent ed writing some [upfront] could also have a future retailing role in to renew their contracts. kids' business, and we've the new digital -TV service. "A lot of advertisers who were normallyThe WB's Foxxwritten some business for scatter buyers went upfront," said one buyer is in demand. the [prime -time] upfront Addenda:Citing the spinoff of its satel- who declined to speak business and an accounting change, who used to spend 70 percent on scatter and Several media buyers pointed out that theTCI reported a loss of $392 million in the 30 percent on upfront decided to put all theirWB is not representative of the market. "I fourth quarter of 1997. The country's sec- money upfront. Many did so with cancellationthink they have a great story to tell with Daw- ond-largest MSO reported profit of about options and by January found they had budget son's Creek and Buffii, but it has to be put in $722 million during the same period in squeezes. Cancellations began coming in for perspective," said another buyer who also '96...Fox Family Channel named Eytan the second quarter." declined to be identified. "They still get 3 or 4 Keller senior vp of reality -based program- While NFL advertisers expect much higher ratings for their top shows, while the other net- ming and specials. Keller comes to the CPMs than last year, others believe the soft works can get double digits." new position from his Keller Productions, second quarter will mean lower CPMs for the Sales execs for NBC, CBS, ABC and Fox which handled all TV development for fall prime -time season. They project this year's were previewing pilots on the West Coast last Goldwyn Entertainment. -Jim Cooper

upfront CPM increases for the major networksweek and were not available for comment. For millions, a mere glimpse of The Journal's front page is all the prod they need to hurl themseF,es into another working day. Journal news and insight are part of the psychic mix that makes the world hum, and for advertisers, there's an undeniable "buzz" that comes from sirnply appearing in such a galvanizing publication. Put simply, The Journal has the same effect on advertising that it has on readers, It makes them work harder. " - -

The world's most important publication PAGE 12 http://www.mediaweek.com March 30, 1998 MEDIAWEEK

NETWORK TV Graden Tunes New Shows The kids upfront'sdelayed start this year signals the return of a more orderly MTV programming chief leads a return to music with four series market, according to Jon Mandel, senior vp of Grey Advertising. Mandel, one of CABLE TV / By Jim Cooper the largest agency buyers of kids invento- The M in MTV is making a comeback old -audience that found viewers are hungry ry, said last week that he's glad "the under the watch of its new head offor more authoritative music programming. industry has woken up to the fact that it's programming, Brian Graden. MTV More than any other network, MTV has to in its best interest to have a rational mar- is restringing its prime time, unveil- constantly retool its programming in order to ketplace. We have to start thinking about ing plans for a block of four music stay relevant to its viewers. Graden's mandate our clients first. And the closer you can video-based shows that will run from is to have a clear understanding of the range get to September [the start of the new 8-10 p.m. weeknights starting April 6. of youth tastes and values, spanning the spec- season]...the better it is for everybody. "What we're doing here is thinking about trum from bleeding -edgers to the mainstream. There has never been a rationale for our core programming, which is the music "These guys have to change or die the doing kids upfront so early. This is not a video celebrated on a new level, and the shows death of being uncool with 18 -year -olds who game, this is a business." we are announcing first are the are beginning to hate most tonallyconsistent with Jenny McCarthy-type ABC's telecastof the 70th Annual that idea," said Graden, MTV's programming," said one Academy Awards on March 23 earned a executive vp of programming. ad buyer. "They like the 34.9 household rating/55 share, the high- So far, Graden has two new bald guy [Matt Pinfield, est rating for the Oscars since 1983, when shows for the block, Artists Cut host of MTV's Mattrock Gandhi was voted best picture and the and Say What? MTV's Roclat- and a veejay on M2], telecast delivered a 38/59. The highest - mentary series also is slotted for who looks like someone rated Oscar broadcast of the past 30 the block, along with a daily theyknow and who years was in 1967, when ABC recorded a countdown of the top 10 viewer knowsatonabout 53.9/75 and A Man for All Seasons won video requests. music, not the model for best picture. This year's Awards last- On Artists Cut, musicians that just looks good." ed 3 hours and 40 minutes, falling eight offer up insights on the making MTV's newshows minutes short of the record. That dubious of their songs and videos. Say seem to reflect a veering award went to the 1996 ABC telecast, What? will run song lyrics in a Busta Rhymes explains the away fromsuchnon - which ran for 3 hours and 48 minutes. crawl beneath the videos. deal on MTV'sArtists Cut. music programming as The shortest telecast was 2 hours and 25 The shows are the first to SingledOutandthe minutes in 1975, when the Oscars aired be selected for the network from among 20 recent Spring Break, which Graden said drew on NBC. pilots-MTV's most aggressive development ratings but "didn't feel right." The network has schedule ever, representing a budget in- also re -upped Live From the 10 Spot, the week- CBS' May sweepsprogramming will crease of 20 percent to 30 percent over 1997. ly performance series. include a move to build on the populari- They are also the first programming moves All this comes from a man with an eclec- ty of the network's Sunday -night hit made by Graden in the dozen weeks since tic background. While Graden has an MBA Touched by an Angel with a TV movie MTV presidentJudithMcGrathreorga- from Harvard, before coming to MTV he was based on the series. Also, fans of Dallas, nized the network's programming structure, the executive producer of Comedy Central's the popular drama series that aired from leading to the exit of longtime programmingSouth Park. As for the remaining pilots, 1978-1991, will get a flash of nostalgia head Andy Schuon. Graden said he expects to have about four when CBS offers a reunion movie dur- Graden's new programming is backed bynew shows out in about a month and others to ing the sweeps entitled Dallas: War of exhaustive research about the 14-to-24-year- follow, but he declined to discuss specifics. the Ewings.

Mitchell Metcalf, vpof prime -time research, West Coast, for ABC has been promoted to senior vp, research and As The Crow Fliesto TV planning for the network. In his new post, Metcalf will supervise both the So goes film producer Ed Pressman and his first small-screen project East and West Coast research groups, including all program testing, audience SYNDICATION / By Betsy Sharkey measurement and analysis, marketing For years, movie producer Ed Pressmanthought when the right situation came about I research and social research. Metcalf says, he's been intrigued by the idea ofwould very much like to be involved in televi- will also develop new methods to test working in television. This year he's div- sion," said Pressman, whose 40 -plus producing programs and create ways to monitor ing in, hoping to create cutting -edge TV credits include such films as Wall Street; Rever- viewer reaction. -John Consoli with a film -like sensibility. sal of Fortune, which earned star Jeremy Irons "Obviously, the mediums are related, and I an Oscar for Best Actor; Bad Lieutenant and To Good Housekeeping is a publication of The Hearst Corporation PAGE 14 http://www.mediaweek.com March 30, 1998 MEDIAWEEK

RADIO Sleep With Anger. Crow into television. "The And thenthere's themes are more relevant The Crow, which thanever...empowerment, American Urban Radio Networkshas Pressman helped trans- o love...and The Crow mythol- developed a new network that packages late from gothic com- ogy is conducive to new sto- programs to enhance local sales to ic -book series to a suc- riesand new characters," African American audiences. The net- cessful film franchise. said Pressman, who is close work, AURN Plus, will launch next There have been twoPressman (right) on a movie set to casting the lead for the month by offering programming, promo- theatrical releases thuswith director James Toback series. The first film starred tional and production services to major far and a third, The the late Brandon Lee, and urban stations. Among AURN Plus' Crow, 203Z will go into production in thethe second starred Vincent Perez. "We're offerings will be customized, locally tai- fall. All this made for a good candidate forclose to casting," Pressman said. "The per- lored vignettes for Black History and Pressman's first television series. "It's our sonIexpect to go with has a theatrical Black Music months; seasonal and holi- Batman," he said. career, so he's not unknown, but he's not yet day programs for Mother's Day, The syndicated series, titled The Crow-a big star." Thanksgiving and Christmas; and Stairway to Heaven, is being produced for syn- The series will be built around the story of AURN Plus Roundup, a morning news dication in association with PolyGram Televi- Eric Draven, a brilliant musician, and his wife product featuring news of major impor- sion and Alliance Communications Corp. ItShelly, both brutally murdered. Draven re- tance to black listeners. "Our nationwide will premiere this fall, with a 22 -episode guar-mains a lost soul on earth, while Shelly be- study clearly indicates that cost cuts ben- antee. The series is cleared in 85 percent of the comes his guardian angel. Each week Draven efiting consolidation have created a country, including 48 of the top 50 markets. will seek redemption by trying to help those demand for this new offering," said Skip Beyond the connection to Pressman, the who cannot fight for themselves. Finley, CEO of Pittsburgh -based AURN. project appealed to PolyGram. The Crow Music will be as central to the TV series as The company is the largest black -owned "already has a strong built-in awareness andit was to the movies, with Mercury Records radio network in the U.S. In related brand identity," said PolyGram president Bob set to release a soundtrack. "The first two news, Ron Daniels has joined AURN as Sanitsky. "The TV series presents a distinctive films sold close to 6 million albums," Press- host of Night Talk. Daniels, who writes a point of view-it's the action hour with heart." man said. Also in development is a series of syndicated column for more than 100 Pressman believes it's not just the right original novels based on The Crow mythology African American newspapers, replaces project but also the right time to launch The from HarperCollins. Bob Law, who for more than 18 years has hosted the four-hour evening radio call -in program.

One -On -One Sportsnetwork has pro- Two -Stop Shopping in N.Y. moted Carolyn Phillips to vp/director of marketing, from director of marketing. Time Warner bails out of New York Interconnectover zone dispute Phillips is a four-year vet of the 24 -hour nationwide sports network, which owns CABLE TV /By Jim Cooper stations in markets including New York Time Warner Cable and the New York clients who do not buy DMA -wide. and Chicago and counts 350 affiliates. Interconnect today will divorce, unable After Time Warner's exit, the intercon- to settle a dispute over how to sell adver- nect's affiliates include Cablevision, Comcast, KXGL-FMin San Diego is in the market tising in the nation's largest cable mar- MediaOne and Adelphia. The New York Inter- for a new program/operations director. ket. Spot buyers are concerned that having connect has been run by RASCO since 1991. Larry Bruce has announced his departure Time Warner out of the interconnect will make A plan to have the MSOs become equity part- in the wake of the pending acquisition of it harder to buy cable across the DMA. ners in 1996 fell apart. the Jacor Communications outlet by "The efficiency isn't going to be there," Michael Luftman, a Time Warner repre- Nationwide. In his resignation statement, says Palma D'Orazio, senior vp and associate sentative, said that the company had become Bruce said that while the Jacor-Nationwide director of local broadcast for BBDO. increasinglyfrustratedovermanagement transaction awaits to be finalized, "it is "This goes against what cable's spot story issues and DMA -wide sales. "We thought in vital that I take the initiative to move on." has been recently: targeting the audience," February we had an agreement with RASCO echoed Liz Bratman, senior vp/local broad- on those points," said Luftman, who said With its purchase ofCorvallis, Ore.'s cast director at Creative Media. Rainbow then informed Time Warner that it KLOO-AM/FM, Jacor has added to its Time Warner failed to convince the Inter- had "rethoughtitsacceptance" of TW's presence in the region. The Covington, connect, run by Rainbow Advertising Sales demands. The MSO will now rely on its own Ky.-based group has several stations in Corp. (RASCO), to stop zoned advertising- sales staff for local ad sales. nearby Medford and Portland. KLOO selling the DMA in sections. Time Warner David Kline, RASCO president/C00, said was acquired from Oregon Trail operates one of the four zones. Interconnect the company had made many concessions to Productions for a reported $2.5 million. sources said TW saw the other three zones as Time Warner but that terminating zoned sales Corvallis' radio frequency runs between competing with its own interests. About 25 wasn't possible. "We think we've done every- Portland and Bend. -Rachel Fischer percent of the $42 million spent on local thing we could do" to keep the interconnect in- cable in New York is placed regionally by tact for agency and advertisers," said Kline. TSF. FUNDS IN 14 CrTEG-ORIES

Kiplinger . Financial Independence. PAGE 16 http://www.mediaweek.com March 30, 1998 MEDIAWEEK

TV SPORTS By Langdon Brockinton MEDUWEEK

Editorial Director: Eric Garland

Editor: William F. Glenede Packaging the Pac 10 Executive Editor: Brian Moran Managing Editor: Dwight Cunningham Conference pitching its Fox Sports coverage to propsectivesponsors News Editor: Michael Bfirgi Departments Editor Copy Chid: Anne Torpey-Kemph pac -10Properties,the Washington Bureau Chief: Alicia Mundy cials or weekly sports updates, for Editor -at -Large: Betsy Sharkey marketing and licensing FSN's collection of regional sports Senior Editors: Langdon Brockinton, John Consoli, Jim Cooper, arm of the Pacific -10 cable networks. "By joining forces Michael Freeman Conference, is on the with Fox Sports Net, [the confer- Reporters: Rachel Fischer, prowl for several new cor- ence] opened up new ways of pro- Lisa Granatstein, Dorianne Perrucci Cootrihotiag Writers: Paul Colford, Verne Gay, porate marketing part- moting [the] brand-regionally and Jeff Gremillion, Jon Markman, ners, offering multiyear sponsorship nationally," Magnuson said. Fox's Eric Schmuckler packages that include commercial deal with the Pac-10 includes local, 111: New Media: Acting Editor: Kevin Pearce; Senior Reporter time on Fox Sports Net's exclusive cable cover- regional and national coverage of football, men's (Adweek):Laura Rich;(Brandweek):Bernhard Warner: Reporters age of the conference. Pac-10 Properties, a 19 - (Mediaweek): and women's basketball, baseball, track and Anya Sacharow;(Adweek):Andrienne Mand month -old joint venture of the conference and field, swimming and gymnastics. Media Person: Lewis Grossberger FSN, has begun approaching regional and na- Design Director: Trish Gogarty tional advertisers in categories including finan- NBCis said to be close to finalizing a major Special Reports Art Director: Paul Virga cial services, automotive, fast food, airlines, per- NBA sponsorship deal with Nissan. Details of Photo Editors: Marla Kittler, Kim Sullivan Assistant Photo Editors: Amy Moskowitz, Noah Klein sonal care, retail, consumer electronics and the pending agreement, which would com- Circulation Director: Christopher Wessel computer software and hardware. mence next season, are unclear. Nissan has not Assistant Circulation Mgr: Audrey Numa The effort is a prime example of major col- advertised on NBC's NBA coverage since the Mediaweek Online: Pnkluct Manager: Peter Hobbs lege conferences' growing clout in advertising 1993-94 season. The automaker's return would Editorial Reprints: Reprint Management Services 1-717-560-2001; and TV deals, as the leagues aggressively court be welcome news for the network-particular- email: Salestturrmsreprints.com marketers looking to target specific geograph- ly now that Mitsubishi has decided not to Regional Sales Directors: Len Apples: Ami Brophy; Midmost Sherry ic areas. The Pac-10's territory comprises Cal- I 1,1 Boston: Ron Kolgraf; Salem Nampa: Iskroisise Linda return to NBC's NBA telecasts next season. I J\ ,lan, New Media Jody Siano; Print Richard Eydt; knee limagem ifornia, Arizona, Oregon and Washington and Separately, Visa is examining an NBC package EAST: Is, [cue Diener, Bryan Hackmyer, Lori High, Robert W Jones; Los Angeles: NAcndy Hudson, Jacki Leigh; Midwest: Leah Torsberg; includes their big state universities as well as involving the 2000 and 2004 Summer Olympics CLASSIFIED: Publisher: Harold Itzkowitz; Saks Moors: Julie Azous, Stanford, UCLA and USC. and the 2002 Winter Games. Wendy Brandariz, Christie Q. Manning; M. Morris, Karen Sharkey; Sales Rep: Sarah Goldish, Stacey Tilford; The Pac-10's sponsor roster consists of Sales Assistams1 Michele Golden, Zalina Walton GTE, Hertz, 7 UP, Wells Far- ABCwill broadcast this sea- Marketing Services Manager: Chris Heyen go bank, IKON Office Solu-Major conferences areson's college football Kickoff Special Events Manager: Alexandra Scott -Hansen tions and ARCO Products and Classic, whichmatches Promotion Art Director: Jeanne Gcicr its am/pm chain of conven-aggressively courting Promotion Associate: Matt Pollock Florida State against Texas Production Director: Louis Seeger ience stores. According to Eric A&M, in prime time on Dir. Planning An Operations: Adeline Cippotetti Magnuson, executive director marketers looking to Monday, Aug. 31. For the past Advertising h Editorial Production Mgr: Elise Echevarrieta Asst Production Mgrs: M.nthcvn .1.1,,r1. Ed Reynolds, Cinder Weiss of Walnut Creek, Calif. -based several years, the network has Pac-10 Properties, the goal is target specific areas. aired the game on a Sunday Deputy Editor/Business Affairs: to cut two to four additional afternoon. In other ABC col- .1.1111.1. O'Connor Vice President/Creative Director: sponsorship deals this year. lege football news, the network has extended W,dly Lawrence

To broaden its packages, which include pro- its rights to the Jeep Aloha Bowl (which airs Vin President/Gomel Manager: motional programs and consumer sweepstakes, on Christmas Day) through 2000. Louis Isidora the conference also is looking to create several Vice President/Marketing: new Pac-10 branded sports events. One exam- The Marquee Group,which is selling spon- Mai r ple: an interactive fan-fest that would travel Senior Vice President/Marketing: sorships for CBS' broadcasts of the Profes- Kenneth Nlik, from campus to campus during football and sional Bowlers Association Tour this year, has Executive VP/Group Publisher: basketball seasons. Also under consideration is signed deals with Schering-Plough, Strike Ten Michael L. Parker bringing back a Pac-10 postseason men's bas-Entertainment (on behalf of the American President ketball tournament (the conference held aBowling Congress), AC Delco and Smith- Mark A. Dacey

tourney from 1988-1992). This year, the Big Kline Beecham. AC Delco and the American Chairing: John C. Thomas, Jr. Ten Conference launched a postseason men's Bowling Congress will each be the title spon- API COMMUNICATION hoops tournament, attracting national TV cov- sor of a PBA Tour event airing on CBS this Chairman. d S. Hobbs President Ei Chief Executive el liar: Babcock. Jr. erage from ESPN and CBS and enticing Kern - spring and summer, said Cliff Kaplan, vp of Executive Tice Presidents\ Lirk A. Dacey, Robert J. Dowling, Si1f 1111I(I coin, Howard Lander per Funds to be the event's title sponsor. sales at New York City-based Marquee. CBS' Sr Vice Presidents. ( ,corgina Challis. Paul Curran,

I ifi c ake Lovett, Craig Reim The Pac-10 also is looking to create new TV nine -event coverage will run from April 18 Vice President, Glenn Hefferman

programming, including season -preview spe- through June 27. rniEEISIES ARE COMING! TO HONOR THE

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Behold, the fastest, baddest, boldest Power Mac- G3 ever. Complete with a processor that's over twice asfast as the 333MHz Pentium II: Two 4GB Ultra/Wide SCSI drives for ultrafast disk access (RAID softwareincluded). A built-in 64 -bit graphics accelerator and a 128 -bit 2D/3D graphics accelerator for blazing graphics performance, plusthe ability to drive two monitors right out of the box. 100BASE-T Ethernet to slam huge files across yournetwork. And a full megabyte of backside cache (twice as large as our266MHz Power Mac G3). Powerfully corruptive, indeed. arr 111 Think different:

.1998AppleComputer Inc..111rightv mond Apple !be App r log o and Paler Maantas 12 are regirlered Inakmarlu and Thinidifervtil and Pour, r Mac an, ti ofimleComptder Inc 1317hinark Integer hula Storrs ortratidecvm PAGE 20 http://www.mediaweek.com March 30, 1998 MEDIAWEEK

Localedia SAN FRANCISCO -OAKLAND -SAN JOSE

RADIO TV STATIONS/CABLE TV PRINT/NEW MEDIA Rachel Fischer Michael Freeman Dori Petrucci

SAN FRANCISCO/NEWSPAPERS Webster recently reconfigured his market and redistributed reporters to try to change that image. The goal was to focus coverage Partners Push for New Bay Window every night on a different community. And NEWS CONSUMERS FROM SAN FRANCISCO bling the reach of the News (290,811 daily and the partnership "can get more content into our south to San Jose live a driven lifestyle.342,902 Sunday) and five Contra Costa dailynewscasts. I happen to think TV and newspa- Spending up to 12 hours a day commuting newspapers (97,941 daily and 107,260 Sunday). pers are "compatible mediums," he said. between home and job, they're tech -savvy KPIX has been involved in such partner- News and Contra Costa officials are also with little time to absorb the barrage ofships several times in recent years, saidconfident they can catch up to other local news and information that clutters the KPIX's news director, Daniel Webster, whomedia partnerships, said Doug Edwards, the market. It could be argued that such con-arrived eight months ago. But this time will newspaper's marketing communications man- sumers are increasingly becoming the normbe different, insisted Webster, who has ager. "We were one of the pioneers to put our in Anywhere, U.S.A. But in Silicon Valley,worked previously with the St. Petersburgnews content online," he said. The Mercury it's an exaggerated scenario as the area(Fla.) Times. "San Francisco is a bunch of Center will use audio and video clips of news, expands east of the bay. Such factors make micromarkets. We cover 10, 11 counties andsports and weather coverage from KPIX the choice of a preferred news provider dif-we're seen as being a San Francisco station online; in exchange, KPIX will use online ficult, media observers said. that doesn't cover local news," he said. content in its broadcast, which "raises the bar Enter three news providers: the San Jose Mercury News (owned by Knight Ridder), Contra Costa Newspapers (also Knight Rid - SCARBOROUGH MEDIA PROFILE: SAN FRANCISCO der) and CBS affiliate KPIX-TV in San How San Francisco adult consumers compare to those in the country's top 50 markets Francisco. With a singular goal of becoming Top 50 San Francisco San Francisco a three -headed source for news, they have Markets % Market % Market Index (100=average) begun a partnership that begins this week MEDIA USAGE with the launch of Tomorrow's News Tonight Read any daily newspaper -average issue 58.7 62.8 107 on KPIX. The alliance covers the next year Read any Sunday newspaper -average issue68.5 66.9 98 and involves cross -promotions and a collabo- Total radio average morning drive M -F 25.4 23.7 93 ration between KPIX's executive producer Total radio average evening drive M -F 18.2 16.9 93 and the News' city editor in San Jose on Watched A&E past 7 days 35.2 36.0 102 developing and sharing news content. If all Watched BET past 7 days 6.9 4.4 64 goes well, joint ad packages may be in the off- Watched Lifetime past 7 days 24.8 20.9 84 ing as well, officials said. Further, cross -pro- Watched Nickelodeon past 7 days 16.9 14.1 83 motions on KPIX will direct consumers to Watched TNN past 7 days 18.2 11.8 65 Watched TNT 7 days the Mercury News' Mercury Center and Con- 31.8 26.5 83 Watched The Weather Channel past 7 days 37.3 16.6 45 tra Costa's HotCoCo online sites. "Almost all of the TV stations in our mar- DEMOGRAPHICS ket have partnerships -we've come late to the Age 18-34 33.8 33.6 99 party," said Ann Gregg, vp for marketing at Age 35-54 40.0 41.8 105 both Knight Ridder properties. "The selection Age 55+ 27.9 24.6 88 Hispanic origin/descent is huge. The partnership will help us get up 12.0 15.3 128 above the fray, and we'll help them get down to HOME TECHNOLOGY deeper content." Connected to cable 69.8 71.1 102 All told, it is estimated that 1.7 million peo- Connected to satellite/microwave dish 6.0 4.3 72 ple daily will be reached in Silicon Valley, San Source: 1997 Scarborough Research -Top 50Market Report Francisco and the East Bay -more than dou- Digital Photogra

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for online news coverage" to another level, While Topping has expressed hope that the the newest address for the Miami -based Radio said Edwards. -DP tower and antenna could be functional in "three Unica, a 2 -month -old national network of to four months," Kevin O'Brien, KTVU vp/gm, Spanish -language news and talk. KIQI-AM, isn't so optimistic. "Even though the environ- which also serves San Jose, was recently sold SAN FRANCISCO/TV STATIONS mental impact report was approved by the city by San Francisco's Oro Spanish Broadcasting, planning commission, the city council has bogged Inc. to Radio Unica for $12 million. While Digital Switch Keeps down the process," O'Brien said. "I find it ironicregulatory approval is needed, the new owner that the federal government is pushing broad- has wasted no time in branding the station Topping in the Loop casters on one side and the city government drags with a new moniker, "Radio Unica 1010."

IT COULD BE SAID THAT JIM TOPPING it feet on the other side of it." The format was also flipped, from music to thrives on transition. The latest change has him Notwithstanding whether stations in the top Unica's mix of national call -in talk shows, moving from a soon -to -be retiring vice presi- 10 markets get any HDTV extensions, Topping advice from the Dr Laura -like "Dr. Isabel" dent/general manager of KGO-TV in San Fran- acknowledges that the process of ramping upand sports for a Spanish-speaking audience. cisco to a consultant at the same station. His KGO toward "full" HDTV broadcasting could Unica is headed by former Telemundo task: to oversee the ABC -owned station's pend- still take another year or more. "It may really chief Joaquin Blaya, who said a promotional ing conversion to high -definition television and appear daunting, because of the constantly evolv- push will begin by June to hype Unica's digital broadcasting. Topping, a 35 -year broad- ing technologies within the digital broadcast and exclusive Spanish -language coverage of spe- casting veteran who steered KGO- digital realms, but this is also cial events, including soccer's World Cup TV toward market dominance in a really wonderful time to bethis year. the coveted 3-8 p.m. time periods in the business," said Top- Years in the making, the nationwide, 24 - in much of the last decade, leaves ping, who also is on ABChour Spanish -language radio network cater- KGO in a relatively strong posi- News' new technology coming to Latinos has broad commercial poten- tion for Joe Ahern, who takes over mittee. tial, said Blaya, talking excitedly about his as gm on April 6. In holding on to second - five -station network. "We feel that we have a Yet, Topping believes that one place among the seven sta-vacuum [in radio] that no one else is address- of his biggest challenges lies ahead tions from sign -on to sign -off ing," he said. "There has never been a [true] in navigating the VHF station (behind only NBC's KRON) Spanish radio network in this country. Other through the bureaucratic and tech- in Frisco, Topping hands over efforts have been produced, but there's been

as the coming digital age. "KGO the 3-8 p.m. daypart. During While Radio Unica also claims some 50 has really been one of the pioneer the February sweeps, KGO's affiliates, industry analysts are mindful that stations for the ABC station group In new universe, 5-5:30 p.m. (averaging an 8.8 similar efforts to capture the Spanish-speak- in terms of some of the technolog- Topping revisits roots. rating/22 share) and 6-7 p.m. ing radio audience on a national basis have ical advances we have already newscasts (8.4/16) grew 2tried-and failed. Granted, the World Cup been implementing here," said Topping, who has share points (up 10-14 percent) from year-to-yearwill give the newly networked KIQI a tempo- been able to coax high-tech Silicon Valley giants coming out of winning lead-ins, The Rosie rary boost of advertiser interest. However, like Grass Valley Electronics, Hewlett Packard O'Donnell Show (5.4/18) and The Oprah Winfrey when that international sports spectacle ends, and others to test new digital equipment at the Show (7.6/22). life could get rougher, said Ramon Pineda, station. "This is going to be our project for the Ahern, a veteran station gm, returns to San president of Caballero Spanish Media Inc., a next year and it will be up to us to work as an Fran via London, where he worked as senior vp New York -based rep firm that handles 140 intelligence -gathering advancement team for the of broadcasting for Walt Disney Television Inter- Spanish -language stations in the U.S. [station] group," Topping added. national. Prior to that, Ahern was gm at ABC "They have a lot of challenges ahead of Already, Topping said, KGO has installed O&O WLS-TV in Chicago from 1985-96, and them," added Pineda. "[Like] being able to satellite downlink equipment and computer also headed up WABC-TV in New York (where homogenize the audience. You're talking servers to specially digitize commercial spots and Topping served under him as news director). about 14 or 15 countries that [listeners] come syndicated programs, such as King World Pro- "I've known Joe for many years and feel very from. There's a difference between Spanish - ductions' top -rated Wheel of Fortune and Jeop- comfortable that his experience will put the sta- speakers from San Antonio and immigrants in ardy! game -show strips. Lying ahead are key hur- tion in good stead for years to come," said Top- Los Angeles. Commonality among Spanish - dlessuchasacquiring HDTV camera ping, 60, who lives in nearby San Mateo with his language listeners has not been noticeable, and equipment, retraining union and nonunion pro- wife, Diane. "The only advice I've given him there hasn't been a unified, cohesive Spanish duction and newsroom staffers, and building a [about San Francisco] is to stay off the Bay Bridge [talk radio star] such as Howard Stern." tower and antenna on nearby Mt. Sutro. during rush hour." -MF While Pineda and others theorize that The San Francisco -situated Sutro presents a such issues could hinder the new network's towering problem. In addition to KGO, there are attractiveness to advertisers, KIQI station three other partners (NBC affiliate KRON-TV. SAN FRANCISCO/RADIO manager Richard Ferdinand said his outlet is CBS -owned KPIX-TV and Fox affiliate KTVU- doing just fine in the ad department. KIQI's TV), who together face the task of erecting a For Hispanics, Unica ad base has experienced "minimal impact" in tower in the environmentally sensitive city. Also the transition. Noted Ferdinand: "One record ahead is the Federal Communications Commis- Seeks to Soccer to 'Em company stopped advertising. But we got

sion's fall deadline for digital conversion within THE GOLDEN GATE CITY, HOME TO some national stuff and, based on Unica, they the top 10 markets. more than 1 million Latinos, has just becomecame on with bigger buys." -RF sounds like they're hungry for more. Working women want programming that caters to their senses and their sensibilities... An'his year, more of these

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rce: Nielsen Media Research PNF-4Q97. ed on Adults 25-54, based on each networks total day. ject to qualification available upon request. PAGE 2h http://www.mediawcck.com March 30, 1998 MEDIAWEEK Agencies

In February 1998, Atlanta -based Charter Behavioral Health Systems, the largest provider of alcoholism and depressiontreatment services in the U.S., selected an agency to handle its $20 million spot TV placement. Following is a first -person account by Michael Alvear (pictured above), Charter's

media director, who led the review and selected theagency. MEDIAWEEK March 30, 1998 http://www.mediaweek.com PAGE 27 Agencies

Conducting an ad agency review is like shopping for groceries: Youus to continue our in-house buying unit and set the compensation want to avoid impulse items, ignore glossy packaging, and be highly plan below that figure. It was a fixed -dollar amount based on skeptical of nutritional claims. But most of all, you don't want to dowhat we perceived the work -load to be and the value of the ser- either on an empty stomach. Because we had less than four weeksvices we sought. Since our in-house was retaining many of the to name the agency, we decided on a couple of streamlining mea-planning, research and buying functions, we knew the agencies sures: 1) Don't announce a review. Quietly invite selected agencies could still profit despite what many would consider an unrealisti- to participate. 2) Develop a scorecard to evaluate agencies. 3)cally low compensation package. Decide selection criteria before contacting agencies (nothing is more aggravating than a client who doesn't know what he's looking Dissin' the Departments: Stations can do to your media for). 4) Do some maintenance work on our BS detector. department's reputation what they do to your spots- blow them out of the water without you knowing about The Candidates: Whom do you ask to the promwhen you're it until it's too late. new to the school? Anybody who'll say 'Yes.' I was convinced if I relied solely on what the agency said about What did ourcandidatessay 'yes' to? Handlingthe businesson athemselves, I'd never get an accurate picture. But I didn't want to pre-set dollar basis rather than straight commission. But that justget client references, either. Who's going to admit that their put you in the playing field. Next was having an Atlanta field agency is as incompetent as a one -legged fighter in a butt -kicking office (we wanted the security of a same -town presence). We also contest? So we asked the people who had no vested interest but wanted to 'piggy -back on a pipeline,' meaning an agency with aplenty of experience working with the shops-the TV stations large enough infrastructure (multiple offices, numerous clients)and rep firms. so that we wouldn't crush them like an elephant plopping down on As you'd expect, the rap from the reps depended on who you a petite wicker chair. The final candidates: McCann Erickson, asked. Most of our candidates got the typical "Yeah, they're BBDO, Rubin Postaer, Carat ICG, Tauche Martin, Bates USA. okay" approvals. But one didn't. And the extent to which they didn't shocked us, particularly because of who they were. I began to think of them as the Timothy McVeigh Agency because the The Initial Pitches: New business pitches are the reps believed the agency rubbed all their accounts with fertilizer daughters of hope and fear explaining to ignorance the before blowing them up. nature of the un-measurable. Never in 15 years of advertising had I heard such a resounding and unanimous drubbing of an agency. Over 20 reference checks First, the 'meet -and -greet, or more technically, the capabilitiesto the media, from station reps to national rep firm managers to presentation.' If an agency review is a beauty contest, then this several of the agency's former buyers, yielded the same one -word was surely the swimsuit competition, not the talent segment. response: "Run!" They fell off our list with a thud. If that was the Here's where style stomps substance like a drunken Miss Conge-Ying, the reference -checking yielded a Yang. With equal unanim- niality greeting the pageant's winner backstage. ity and consistency, chocolates and roses were heaped at the The winner: McCann Erickson (since merged with Fitzgerald agency I considered to be the weakest of all the candidates, Rubin & Co. and now operating under that moniker). General managerPostaer. At first, I was suspicious. You can't be any good if some- Clisby Clark could drive a convertible through a car wash and notbody doesn't hate you. But the reports were consistent: Skilled get wet. It was hard not to award them the account just so wenegotiators, easily the most communicative of all agencies, with could regularly be in his presence. We dropped Tauche Martin the tendency to babysit their buys, said one sales manager, to the Lonsdorf (now operating under the name Fletcher Martin) a point of overkill. well -respected Atlanta -based shop, because they were too small. Bright people, but we would have overwhelmed them. We also The Duel: Can you tell which of these two bottles of dropped Bates USA. With a Korean client as their major (many station reps said exclusive) spot TV account, we were too afraid Thousand Island dressing only has 900 Islands? the collapsing Asian economy might force Bates to close their Atlanta office. We narrowed the field to two: Rubin Postaer and Carat ICG. Postaer, a $550 million L.A.-based full -service shop is mostly known for its flagship account, Honda, but also for Charles The Compensation: Before he lit up his cigarette, a Schwab, WebTV Networks and Discover magazine. Carat ICG, a "friend leaned over to Ann Cox Chambers (the media $600 million buying service is known for its work on Ameritech, baroness who is arguably the richest woman in the world) Midas, Primestar and DHL Worldwide. The good news: We couldn't lose with either. The bad news: and asked if his smoking would offend her. She leaned Each had their own weaknesses. Which weakness would hurt us forward and in her infamously gravelly voice said, least? Which strength would help us most? We had both shops prepare a final presentation addressing a "Son, the only thing that offends me is the IRS." series of 10 questions. We also instructed them to construct a `mock buy' in the Atlanta market. We gave them general buy Like Mrs. Chambers, the only thing that offends advertisers is an parameters, and they were to present the buy, complete with agency that "taxes" without justification. So instead of relying on rationales on daypart and station mix, etc. We had them address standard agency commission we looked at what it would have costtheir views on Recency vs Effective Frequency, mid-flight moni- PAGE 28 http://www.mediaweek.com March 30, 1998 MEDIAWEEK Agencies

coring vs end -of -quarter posting, continuous survey projections vs sweep surveys and how they would apply them to our account. What They Did Right And finally, the request that made the shops squirm in their seats: A round table discussion with at least five of their buyers,Pitching an account is like playing golf-the big whacks won't in which agency management, while they could be present, couldcount for much if you can't putt the ball into the hole. not answer the questions posed to their buyers. ICG: Having senior vp Jim Surmanek lead their presentation, Eyebrows scraped ceilings. "Why would you want to do that?"particularly the discussions of media strategy. Surmanek, the sputtered one agency exec. "Because," I replied, "I want to getauthor of a media textbook I once purchased, has a brilliant past your selling and into your buying." It was important to us tocommand of complex media issues. witness first-hand whether the agency's end -service provider- Rubin: vp of spot buying Cathleen Campe intuitively grasped the buyers-knew what they were doing. There was only one waywhat was most important to us. She was nothing short of shrewd of finding that out-pose questions to them to test their mediain keeping a half a dozen buyers present throughout the long pre- knowledge and patterns of thinking. sentation. It gave us the impression that RP was proud to show off their end service providers. The buyers were not afraid of What They Did Wrong: "It's fatal, but not serious." jumping in with their thoughts in the middle of the presentation. Campe had flown in buyers from their Chicago, New York, and -A fractured proverb Los Angeles offices to participate along with her Atlanta buyers. In contrast, ICG did not have a single buyer present at their ICG's first mistake: It had people in the final presentation thatpitch. were not going to be part of the account team. Though we found ICG: They were clearly superior in setting strategy. Their rec- ithighly flattering and a testament to their desire for theommendations showed a deep understanding of our business and account, having chairman Andrew Butcher in for the 3 hourhow to test various assumptions. meeting gave me the impression that they were selling rather Rubin: More powerful in their ability to " brand" their media than revealing their strengths. style with a label they called "active re -negotiation." Their basic In contrast, Rubin Postaer's presentation was only attendedphilosophy, which they pounded throughout their presentation, by the people who would service us. Jerry Rubin did not attendwas that the toughest negotiations begin after placement. Their the meeting though we met briefly and he called me a couple ofclaim that they spend more time monitoring than buying was sub- times to affirm their commitment to us. While this may seemstantiated by all our reference checks. like a small detail, agency's overall style. The Winner: Sometimes, even in an age of cold, hard Rubin: Knowing that a good portion of our money would he going to direct response, RP still did not bring in a response calculation, the gut is where the decision gets made. expert. In contrast, we had very insightful discussions with one of ICG's response mavens. There were a couple of things that surprised me in the process of ICG: While they had a clear command on strategic philoso-selecting the agency. First, no matter how hard you try to avoid it, phies, they skimped on buying logistics. When they presented theirpsychological factors drive the decision as much as facts. Especial- mock buy,it was swift, ly when agencies are so alike in so many somewhat superficial and ways (most have great software systems, not clearly laid out. "Why wouldyou want seasoned buyers,bright management Rubin: You wouldn't and enough success stories to fill a Tony want to dive in to their Robbins infomercial). viewsonRecency,in Even the score -cards couldn't help which we place a lot of to do that,sputteredone us decide. Though we kept them we did- stock, because their n't rely on them to make the decision thinking was so shallow for us. It may or may not be true that you would've broken your Rubin is a better media shop than ICG neck. or BBDO or McCann or whoever. What ICG: The head of their agency exec. "Because," I is true is that they bred more trust and Atlanta office never confidenceintheircapabilities than called to touch base. In their competition. Of course, this is the contrast,RP'sAtlanta politically incorrect thing to say. Man- managercalledseveral replied, "I want to agement decisions are supposed to be times. We only had one hard-and-fast,completelybasedon level of contact with ICG, facts. But the real truth is, that once while at RP four different you get to the last slice of the top agen- levels of management get past your selling and cies, it's a judgement call. The proof of contacted us, psychologi- the pudding is always in the eating, but cally enhancing their until you can taste -test, your gut and stature with us (they must intuition is what guides you. be very service -oriented). into your buying." And ours guided us to Rubin. COMEDY CENTRAL'S PATENTED TRADE ADVERTISING TECHNIQUES: #54 "WHEN RATINGS INCREASE MORE THAN 2500% USE 'IMPACT' AS YOUR TYPEFACE."

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Maazines By Lisa Granatstein

Times Mirror's Outdoor Life, which is celebrating its centennial Cable TV networks Channels of Exploration this year, took the opposite route to multimedia synergy-the magazine While ESPN's new print incarnation is getting plenty ofinspired a cable network. "I don't are popping up on know any other magazine that has a media attention these days, several other magazines cable channel named after it," says tied in with cable television channels-including Jason Klein, a TM senior vp. For the the screens of many monthly, "the exposure [on cable] is Nickelodeon, Biography and Outdoor Life-have been just tremendous," Klein says, noting quietly enjoying a growth spurt in circulation and advertising. These that the 2V2 -year -old service is now magazine readers carried in 13.5 million homes. products, far more substantial than simple brand extensions, are The magazine's circ climbed 1.8 percent, to 1.4 million, in the second with well -promoted becoming credible magazines in their own right. Branding is a key half of last year, according to ABC, factor in the cableland books' success. "They have been extremely and ad pages grew by a healthy 7.7 percent, to 563, in 1997. print siblingsfocused on television," notes Monica Karo, media director While Times Mirror has sold its equity stake in the cable network, of TBWA/Chiat Day in Los Ange- the publisher maintains a branding les. "It's not full of surprises when a and licensing relationship with viewer picks up the magazine [ver- owners Comcast Corp., Cox Com- sion] of a [television] property." munications and MediaOne. Times The most ambitious cable -relat- Mirror and Outdoor Life Network ed launch by far has been ESPN the are currently developing a weekly Magazine, the joint venture of Dis- 28 -hourthemedprogramming ney Publishing, ESPN and Hearst. block, set to premiere on April 1. The biweekly started up earlier this Eight new instructional and maga- month with a circulation rate base zine -style series will join the chan- of 350,000; that number is expect- nel's lineup, including Outdoor ed to climb to 500,000 by Septem- Guides, Habitat and Wings of Au- ber. Ad pages totaled 107 in the tumn. The new shows will feature premiere and 45 in the interviews with the magazine's writ- second issue that is cur- ers and editors. As part of the deal, rently on newsstands- Times Mirror's Field & Stream will about the level anticipat- Outside track: The book is co - include a monthly guide to hunting ed in each edition. "We developing shows for cable. and fishing programming on the have the infrastructure Outdoor Network. in place to make this and quirky pullouts like a full-size A&E Television Networks has businesswork,"says rendering of New York Yankees star John Walsh, ESPN sen- Derek Jeter's arm. Seymour ior vp and executive edi- "There was a rising interest tor, noting the cable net- among [our] advertisers to reach work'snews -gathering kids in a different way than just Sat- Biography resources and reach into urday -morningtelevision,"says more than 73 million TV Dan Sullivan, general manager of Dr. Art Caplan households. "We don't Nickelodeon Magazines, which also Confronts Cloning, have to go out for promo- publishes a U.K. version of Nick- Septuplets. the Hight to Die. Sports -centered: Making the tional vehicles to find our elodeon and a 10 -times -per -year and More most of a huge infrastructure audience." Rugrats comics title. The Cheers and Tears of Catlr, Viacom's 19 -year -old Nickelodeon's paid circ jumped Kelsey Grammer Nickelodeon was a pioneer in 22.6 percent, to 797,515, in the sec- *meter Creator Drew extending its reach beyond the cable ond half of last year, according to to the Czars Dr. Speck: Derrynxelp box into licensed products, video,BPA. The magazine plans to raise How He Changed Can She Beat the Way We the Family Curse, feature films, and, in 1993, intoits rate base to 875,000 with the Bong 10 Kids magazines. The children's enter- June/July issue. PIB in late May is to tainment bimonthly Nickelodeon issue its first audit of Nickelodeon's New leaf: AffE made over its features celebrity interviews, games ad pages. program guide to good effect. so in8 5% of the U.S.

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also been busy on the print beat.Primedia's American Baby. With (both execs work on Wednesdays). Last year, the company made overmanaged care playing havoc with "We're writing about the contempo- its A&F Monthly programming traditional patient -doctor relation-rary woman who's juggling home guide into a magazine that shares ships and hectic schedules prevent- and career." The magazine carries the spirit and name of the network's ing parents' "park -bench dialogues," pieces on birthing rituals, alterna- popular Biography series. While the many new families are looking for tive medicine and a column devot- cable show focuses on famous folk, alternate resources to guide them ed to working moms. the magazine has branched out with through the first critical 18 months, Meanwhile, American Baby ex- a mix of interviews, inspirational says Lori Fromm, associate publish- ecs say their book is on the re- stories and departments, including er of Baby Talk. bound and is up to the challenge Where Are They Now? American Baby, which has afrom BT. AB recently raised its The magazinehasenjoyed controlled circulation of 1.7 million rate base from 1.65 million to 1.7 steady growth, according to pub-and more than 240,000 paid sub- million, and Miller says ad pages lisher and editor -in -chief Paulettescribers, has delivered a bounty of were up 25 percent in the first McLeod (Biography is now under- knowledge to new moms and dads quarter. "I think we have turned going its first ABC for 60 years. The magazine has[last year's] softness completely circulation audit). branched out to television, airing around," she says. Paid circ is expect- the American Baby Show and Heal- ed to reach 275,000thy Kid Show on cable's Family this year, with a Channel. But 1997 was not a partic- Frs. SY/ Maskaosa 'Black Book' Catches On goal of 350,000 by ularly good year, as circulation was BABY CARE 1999. The maga- flat and ad pages advanced just 5.3 A Blustery Blend zineisaveraging BASICS percent in the second half. Of Fact and Fiction A New Parents' Guide about 37 ad pages "Last year there was a little blip," per issue from the admits Darcy Miller, AB group pub- The launch in 1996 of the indepen- I Love Lauor. of Kraft, John- lisher "The market became a little dent, New York -based magazine (Really!) son & Johnson and more competitive," as Baby Talk Black Book didn't create much of a When Daddy Isuzu. started turning up the heat. In addi- stir in the publishing industry. Un- Stays Home One of the big- tion, former group publisher Judith like the much -publicized births of ALTERNATIVE gest adjustments for Princz and publisher Sharon Sum- well -financed new titles, for which MEDICINE magazines tiedto Is It Safe for Baby? mer, 20 -year veterans of AB, both high -profile ad campaigns are of- cable networksis left to join Gruner & Jahr. ten rolled out weeks in advance, how success is mea- Baby Talk's circulation, which is Black Book had neither a public sured in the print virtually all controlled, shot up 18.3 relations machine nor the money world. "In the TV percent in 1997, to 1.3 million. The for one. It simply showed up at on Late bloomer: This 63 -year -old milieu, you're usedtitle, which like AB publishes 10 newsstands like an uninvited guest. grew ad pages almost 25% in '97. togettingratings times per year, had a 24.1 increase In keeping with its offbeat, gate- every day, and [the in ad pages, to 433. There has been crasher image, Black Book recently numbers are in] the millions," notes strong growth in non -endemic ads, threw itself a party. A recent fete Biography's McLeod. With maga- particularly from the financial, con- celebrating the quarterly's winter zines, "we don't see results forsumer electronics and household '97/'98 issue attracted an impressive three -plus months." products categories. mix of movie, music, and fashion For the time being in the cable The 63 -year -old title underwent icons like Mick Jagger, Gwyneth magazine genre, most eyes are ona complete redesign in 1995, fourPaltrow, Winona Ryder and fashion ESPN. "If ESPN pulls it off, " saysyears after Time Publishing Ven- designer Todd Oldham. For a mag- Karo of TBWA, "there definitely tures bought it from Parenting Un- azine that claims not to reflect the will be more of these to come." limited Inc. (TPV also owns theshine of the celebrity -fed magazine monthly Parenting). business, it was a heavy dose of gift- BT is managed by a husband - terati indeed. PrinecEa 'Baby' Books and -wife team on the edit side and Contradiction, however, is part by a tandem of co -associate publish- of the Black Book mystique. It's a Raising the Stakes ers known as "the Loris" on the spirit that is so dark and mysterious In Tot -Rearing Battle business side. that even the book's publisher, Evan "We have a lot of the same con- Schindler (founder of Manhattan The kid gloves are coming off in the tent as American Baby, but it's the File), acknowledges the difficulty of baby -book field, as Time Publishing tone that's different," says Lori defining it. "Black Book is a mock- Ventures' Baby Talk is making a run Fromm, who splits the workweekery of the regular magazine for- at the top spot currently occupied by with her counterpart Lori Nash mat," Schindler says. "It's truth, it's Sold in

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fiction, it's fashion, it's artistry, it's culture. From its begin- Must -Reads entertainment. We do it because it's nings with just a handful our common sensibility." of regional ads, the title A compendium of Black Book is a national maga- has added the likes of noteworthy articles zine with a circulation of 70,000 that Chanel, Stolichnaya, from recent issues: practically nobody has ever heard of. Armani and Louis Vuit- Issues are produced on an editorial ton to its pages. On the In "Adventure Travel in budget of only $3,500. It's a guide to circulation side, the Bor- Space," Brad Wetzler underground culture padded with takes adrenaline ders Books, Barnes & junkies on a wild ride celebrity interviews, not all of them Noble and Tower Books into zero gravity. Book authentic; a fashion forecaster that and Records chains are your flight now. Men's reports faux trends; a self-styledcarrying the book in Journal, April "visual innovator" that doesn't run a their magazine racks. hint of color on its cover. "We started out just "Lifestyles of the Rich Et It's also an interesting exampleplanning to be in both Nerdy." Tie O'Brien of how an independent start-up is New York and Los dives into geek-elite trying to beat the odds in an era ofAngeles, but the adver- society-a must -read for mega -budget launches. Ostensibly tisers came after us-byCelebrity sendup: Movie stars like all future IPO kings and created for the 21 -to fortysomething the third issue, we wereGary Oldman get a going-over in BB. queens. Upside, April "hip, downtown" reader (in the national," Schindler words of editor Bill Powers), Black says. impact is the first thing that made Gary Cartwright's "Willie Book is trying to reshape the stan- Much of Black Book's appeal at 65" takes a candid an impression on me," said Nancy dard magazine formula of celebrity look at senior citizen lies in its unusual visuals, startingBaugh, advertising associate for hipster Willie Nelson. tracking. That means inventive,with its trademark black -on -black Louis Vuitton. "You never know TexasMonth/y, April provocative photography and arti- covers, where images glimmer as what to expect on the next page. It's cles written with an ironic, "in -the - deceptively as the title's own elusive always a different perspective." know" spin meant to make fun of character. A willingness to take de- The magazine's articles are just the gossipy nature of the very maga- sign risks and hire relatively un- as free -wheeling, glibly fusing fact zines it imitates. known photographers eager to ex- and fiction seemingly at whim. Bo- Advertisers are beginning to re- periment gives Black Book angus interviews are presented with spond to Black Book's take on pop artful, exploratory feel. "Its visual all the pomp of major -score one -on - ones; fashion trends are ill-fitting 6 0 SECONDS WITH... (as in last summer's "Rebirth of the Short -Sleeved Suit"), and investiga- Carol Wallace tive pieces indulge in whimsy (a Managing Editor,People piece about Middle Eastern terror- ism featured a photo of a man pos- Q. Is there life after Diana for People? A. There ing as a suicide bomber in an Ortho- are her two sons. But Diana wasn't a slam-dunk dox section of Brooklyn). for us in the last few years on cover sales. Q. Well Black Book is still very much in then, can you promise us there will be no more the red. Schindler, who would not Diana covers? A. No. I can't promise that! I could never promise that! discuss finances, says he thinks the Q. Do stories on Pamela Anderson and Tommy Lee make you cringe? book will post a profit by this sum- A. Jerry Springer stories make me cringe, and maybe Tommy Lee is mer's issue. Meanwhile, people are right behind him. But I also think they are people who are part of starting to talk. their culture and deserve some space. As an editor, you really have to Art Cooper, editor -in -chief of hold your nose and do those stories. G. I hear People is getting a face- GQ, compares Black Book's "insid- lift. A. Yes. We went to color photos about five years ago, but never er" information and offbeat 'tude adjusted the design to live up to its full color potential. We're also with other titles that are trying to adding a new front -of -the -book section called Scoop. It's short items attractreaders and advertisers we want readers to know about that don't have a home. The new look while doing everything in their [will be] in the April 20 issue. 0. / also hear you have a white sheep in power to distance themselves from your office. A. I have a sheep called Hamish. He's the size of a big the big boys. "Welcome to the German Shepherd. I look over at Hamish and think about when I fight," Cooper says of BB. "Their wake up in my house in Scotland and my neighbor's sheep are eating definition of themselves sounds like my grass. It reminds me of my other life. G. Is Hamish stuffed? Icon, Spin...a number of magazines A. God, no! I'd have the PETA people putting rats on my salad! out there. It's a field that is attracting everybody." -Mira Schwirtz The people you thought you knew: -

Escape te ary Extraordinary, original programming viewers desire. And the extraordinary, upscale audience advertisers demand.

MOVERS

NETWORK TV The Media Elite Paul and Holly Fine will join ABC News next month as Edited by Anne Torpey-Kernoli producers ofdocumen- taries and the Turning Point series. Based in Washing- than directly promoting new fall ton, D.C., they also will con- shows was a risky move for the tribute to ABC News' maga- Vescera Bounces Back third -ranked network. And with zineprograms,including NBC's "prodigal promo- Homicide. He was also instru- only two of ABC's 11 new 20/20 and Nightline. The meister" has returned. mental in the creation and imple- prime -time programs-Dhanna Fines since 1982 have been Jim Vescera, a creative mentation of NBC's highly effec-& Greg and the Wonderful World producers for CBS News, force behind the launch of some tive "Must See TV" campaign. of Disney-having been renewed where they contributed to of NBC's biggest hits, has just In March 1996, ABC lured thus far (six have been cancelled CBS Reports and 60 Min- rejoined the Peacock net as vp, Vescera away from NBC to and the others are in trouble), utes...Jason Stewart, for- on -air promotion, after a contro- work his promo magic there. industry insiders say the network merly director of corporate versial two-year stint as ABC's Working with ad agency TBWA made Vescera the fall guy, part- operationsfor USA Net- senior vp for advertising and Chiat/Day, ing ways with works, has joined Fox promotion. NBC Entertainment Vescera super- him a few Broadcasting Co. as direc- executive vp John Miller and vised the devel- weeks ago. tor,current programming. senior vp Vince Manze label opment of Now back He willsupervise prime - Vescera "a great member of the ABC's $40 mil- among fans, time dramas and comedies. NBC promo team" whom they lion "TV Is Vescera will Also at Fox Broadcasting, see as returning "with new skills Good" promo- be responsible Paul Lewis has been and a fresh outlook." tional campaign for NBC 2000, namedmanager,current Vescera spent 10 years at for the 1997-98 the network's NBC beginning in April 1986 as season. (Those entertainment for overseeing production a writer/producer in on -air pro- annoying yellow unit that is of Between Brothers and motion, eventually becoming vp, billboards are designing on -air GettingPersonal, among on -air promotion, for NBC West still around.) transitions to other projects. Lewis was Coast. In that role, Vescera engi- Critics said visually link development coordinator at neered the launch campaigns for spending that programming Fox Television Studios. several of the network's prime - kind of money from one day - time toppers, including ER, on a TV image Promo pro Vescera has part to the next. PRODUCTION Friends, Seinfeld, Frasier and campaign ratherreturned to friendly turf. -John Consoli Disney Telefilms has promoted both Leah Keith and Peter M. Green to vp of WINNING W AYS A roundup of recent awards production at its Walt Dis- ney Television division.In NBC president/CEO Bob Wright has reporter Joel Grover,the reporter who broke her previous role as cre- received the Steven J. Ross Humanitar- the November 1997 story on a health department ative executive, Keith had ian Awardfromthe UJA-Federationof New probe of unsanitary conditions in Los Angeles- helped supervise produc- York. Wright and his wife, Suzanne, have been area restaurants, has won theInvestigative tion of Tom & Huck, a fea- actively involved with the Inner -City Foundation Reporters and EditorsMedal for 1997. ture film. Green joined the for Charity and Education in Bridgeport, Conn., Grover's investigative series, "License for Sale," Walt Disney Co. in 1991 as and New York City, aimed at funding scholar- uncovered widespread fraud among California director of casting at Holly- ships for needy children. Wright has also been a Department of Motor Vehicle workers, who were wood Pictures. supporter and fund-raiser for the United Way of allegedly taking money under the table to issue the tri-state area...NewYork Newsday licenses to convicts and illegal immigrants...The NEWSPAPERS reporter Laurie Garrett has won the Colorado Press Association has awarded the At The New York Times, 1997 George Polk Award for foreign 1997 Shining Star Award to Rocky Moun- Richard H. Gilman, previ- reporting for her series on the healthcare system tain News columnist Gene Amole,along ously senior vp, operations, in the former Soviet Union. Garrett, who spent with 29 first-, 29 second- and 20 third -place has been named head of eight months in 20 cities to produce the 25 -part awards for news coverage, editorials, photography the circulation depart- series, also won a Pulitzer Prize for explanatory and design. Amole writes on everything from the ment...At the Newspaper journalism in 1996 for her report from Zaire on state of the union to the state of the family. Can- National Network, Carol the outbreak of the Ebola virus. She joined News- didates are nominated by their publisher for their (continued on page 40) day in June1988...KCBS-TV investigative contributions to journalistic excellence. MEDIAWEEK March 30, 1998 http://www.mediaweek.com PAGE 39

Sinbad's PR tips may place new faces on the talk -show circuit.

Publicists Fete Their Best But Nearly Sink Titanic Captain The dais was star -packed make note of the Titanic direc- The ceremony included a trib- for the 35th annual Publi- tor's presence. "Maybe I should ute to Warner Bros., now in its cists Guild of America hire a publicist," countered 75th year, with Eastwood pre- awards luncheon held recently at Cameron. senting a plaque to Warner co- the Beverly Hilton in Hollywood. Sinbad offered the crowd of chairman Robert A. Daly. There to help honor Hollywood's 1,100 some free tips for getting Dick Wolf, creator of Law & top attention -getters were Clint their clients publicity: "Send your Order and Players, took home the Eastwood, Ice -T, Minnie Driver, client to the Betty Ford Clinic... Television Showmanship award. Peter Fonda, Robert Forster and even if they're not using drugs. Best TV campaign went to the late -night TV host Sinbad. But as Or just act like they were in Ti - publicity team (CBS, Warner his contributions to entertain- awards committee chairman and tank. There were so many people Bros. TV and PMK) behind Mur- ment, from his talk show to creat- veteran PR man Henri Bollinger in Titanic, who's gonna know? phy Brown, with its focus this sea- ing/producing the game -show hits introduced them, he inadvertently Say they were one of the frozen son on breast cancer. Jeopardy! and Wheel of Fortune. sailed right by Hollywood's man bodies in the water and have Former first lady Nancy Rea- Others recognized: producer of the moment-Jim Cameron. them complain about Cameron- gan walked on as a surprise pre- Brian Grazer, the 1998 Motion "We knew he could use a free `You know he has to have reality.' senter to honor longtime friend Picture Showmanship winner, lunch," quipped Guild president They'll make all the talk shows Mery Griffin. He received the and the publicity team behind Ed Crane when he popped up to before anyone figures it out." Guild's special award of merit for Titanic. -Betsy Sharkey

George's Off -Colors Event Another man might have been angry, another man might have been hurt, but new George publisher Stephen McEvoy took it in stride, sprinkled in some humor and let the show go on. At the Hachette Filipacchi book's recent screening of Primary Colors at a theater in New York's Lincoln Center, when the "Schmooze April 15th for Jews" scene came on for a second time, McEvoy quickly got a read on the problem: Universal had sent a dupli- cate of one of the reels. Colors printed true The unruf- but faded on screen. fled McEvoy quipped to the crowd of 150 ad and press folks: "It appears ke that we are missing the seventh reel...We've just learned that it was subpoenaed-by Ken You Need This Magazine Starr. But if [Colors lead character] Jack www.money.com Stanton can come back from some embar- ©1998 Time, In, rassing moments, so can George." PAGI. 411 http://www.mediaweek.com March 30, 1998 MEDIAWEEK

Oscar Trivia: Who's First toWin While Doing Sitcom? MOVERS Helen Hunt had quite a week for won Best Actor for Harry and Tonto, 1974); herself last week. She not only Sally Field (The Flying Nun, 1967-1970; won negotiated a plumper paycheck for Best Actress for Norma Rae, 1979, and for her co-star job on NBC's Mad About You Places in the Heart, 1984); Tom Hanks (see Media Notes, page 53) but also made (Bosom Buddies, 1980-84, won Best Actor Oscar history, becoming the first actor to for Philadelphia, 1993, and for Forrest win an Academy Award while starring in a Gump, 1994); Cloris Leachman (The Mary prime -time TV sitcom. Tyler Moore Show, 1970-75, Phyllis, 1975-77, Other TV sitcom stars who won won Best Supporting Actress for The Last Oscars-either before or after their sitcoms Picture Show in 1971); and Robin Williams Fox is primed Sawyer Fergu- son ups Pastore aired in prime time-include: Art Carney (Mork & Mindy, 1978-82, won Best Support- for Stewart (starred in The Honeymooners, 1955-56, ing Actor for Good Will Hunting, 1998). (continued from page 38) Karasick, previously vp, marketing and media and director of media operations at Saatchi & Saatchi, has been named [We purchase your products.] director of long-range planning...Michael Sigman, publisherof LA Weekly and OrangeCounty Weekly,has added responsibilitiesasregionalvp,West Coast, for parent company Stern Publish- ing. He will also oversee The Santa Bar- bara Independent, a recent Stern acquisition...New York -based newspaper rep firm Sawyer Ferguson Walker has pro- motedseveralexecutivestoregional

York region; Bob Huthwaite, senior vp, Southeast; Don Stemmermann, vp, Mid- west; and John Kephart, senior vp, West- ern region. Also, David Pastore, vp of marketingservices,has been named We are 20 million loyal readers. senior vp, director of marketing and busi- 12.1 million of us are between the agesof 25 and 49. ness development...At Newhouse News- 2.6 million readers purchased a new vehicle. papers -owned The OregonianinPort- 6.6 million readers bought personal computers last year. land: Therese Bottomly, senior editor/ news and planning, has been promoted 2.8 million readers bought a cellular phone. to managing editor/news; Amanda Ben- 4.5 million readers bought stereo equipment. nett, previously Atlanta bureau chief for Talk to us. The Wall Street Journal, has been named managing editor/projects, overseeing investigativeandlong-rangeprojects; and Jack Hart, formerly senior editor for staff development and training, has been Alternative Weekly Network named managing editor/weekend. Representing over loo Newsweeklies Including... FINANCE Francis L'EsperanceIII,previously an investment banker who ran the media department at SBC Warburg Dillon Read,has joinedVeronis,Suhler & Associatesasmanagingdirectorto head the Broadcasting and Entertain- One call. One order. One invoice. ment Group.L'Esperance's groupat Warburg Dillon Read in 1995 represent- 800-727-7988 ed Times Mirror Co. during its $2.3 bil- www.awn.org lion spinoff of its cable systems division to Cox Communications. Source: International Demographics, Inc., 1996 MEDIAWEEK March 30, 1998 http://www.mediaweek.com PAGE 41

Hollywood May Have Had the Stars, But New York Had Grown Men Spray -Painted Gold You didn't have to be flair, some actors doing their dinner were Time Inc.'s editor - Dennis Hopper; and Showgirls there to be where the best to look like Oscar con- in -chief Norm Pearlstine and star Elizabeth Berkley, sporting action was last Monday tenders Kate Winslet, Kim wife Nancy Friday; The Donald a short brown bob. night. Basinger (with cape), Jack and Celina Midelfar, his escort As the show got under way, While Los Angeles' Shrine Nicholson and The Full Monty's du jour; Today's Al Roker and all eyes turned to the multiple Auditorium was the hot ticket strippers (with clothes), worked rival -network wife Deborah TV screens flashing Billy Crys- on Academy Awards night, a the room. Roberts; Walter and Betsy tal's schtick. Everyone was a select group of Media Elite and On hand for cocktails and Cronkite; Barbara Walters; critic about the presenters' and a peppering of celebs turned winners' attire. At one table, out for Entertainment Weekly's Michael Gelman, executive pro- Oscar soirée at Elaine's in New ducer of Live With Regis & York. With kleig lights beaming Kathie Lee, riffed with Damon out front, a red carpet paving Wayans and EW senior editor the way inside, and a cadre of Doug Brod on Neve (Party of papparazzi buzzing about, the Five) Campbell's "scary" look. 200 invited guests knew they As the long night wound had walked into an event. down, guests exited with sou- As guests arrived, the Oscar venir black goodie bags, each guy from The Rosie O'Donnell packed with a foot -long, solid Show, stunning in his glittery chocolate Oscar statuette, gold body suit, quizzed them on gourmet coffee, a Warner their Oscar picks as two of Music DVD and enough hair EW's own Speedo -clad, spray - care products to keep them painted -gold, live Oscar stat- well-coiffed through the millen- uettes stood by. Among the elite who got framed by the golden boys at nium-or at least until next Adding a hit of you -are -there EWs Oscar party were Al Roker and wife Deborah Roberts. year's bash. -Lisa Granatstein

Victoria's Secret InVictoria's April issue, editor -in -chief Nancy Lindemeyer revealed a deep secret. It seems that Jenny Walton, a longtime occasional columnist for the Hearst magazine, is actually a pen name-for Nancy Lindemeyer. For the Engagement ring past 10 years, Lindemeyer has been writing a heartfelt column-a memoir of sorts-under the name of her husband's Wedding great-grandmother. "I felt that I could not really speak the Honeymoon at Pebble Beach....$$$ same way as the editor," Lindemeyer said. "I could be as sentimental as I wanted to be as Jenny Walton, or as introspective. I Divorce just wanted a place to talk about other kinds of things." So why spill the beans? And why now? Well, Lindemeyer's new book, Jenny Walton's Packing for a Woman's Journey (Crown Publishing), will be in stores on April 15. The book is a mix of past magazine columns and new stories that touch on Lindemeyer's life experiences-her mother's death when she was 5, the kindness of strangers, and nuggets of her grandmother's wisdom, crafted with "literary liberty...like an impressionist painting," in the You Need This Magazine author's words. And though the jig is now www.money.com up, the column will continue, and Jenny 01998 Time, Walton will still get the byline. -LG http://www.mediaweek.com March 30, 1998 MEDIAWEEK

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Media Planners and Buyers At the Rainbow Room -o fete the new Weekend Jour- nal section it The 11.41 S't-eat Journal: Joarm Lip- man, Weekend editor, aid Paul Steiger, m.e., 141.V

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For membership details, contact Adweek Online at (800) 641-2030 or [email protected] MC IS DEDICATED TO TECHNOLOGY MARKETING INTELLIGENCE. WE'RE ALSO DEDICATED TO EXCELLENCE. It's more than our subject matter that keeps top technology marketers reading MC. It's the high journalistic standards we keep. And the judges of the most prestigious editorial award for business publications agree. MC, Adweek Magazines' monthly technology marketing magazine, was recently honored with a Jesse H. Neal Best Single Issue Award in its revenue category for the October 1997 issue.That issue was filled with what readers find every month in MC: articles, interviews, insights, and editorials that tackle the hottest issues in information technology marketing, with depth and integrity. For more information about MC, please call Ron Kolgraf, Publisher, at(617) 482-0876 or [email protected].

To subscribe, call 1-800-722-6658. TECHNOLOGY MARKETING INTELLIGENCE Maach 30, 1998/MEDIAWEEK http://www.mediaweek.com PAGE 45

Anyone who's ever advertisedonline knows the sinking feeling.

Excited hearing about the hits, you crave more information. Then you get the traffic

reports: browser, operating system, blah, blah, blah. What kind of one-to-one medium is

this, anyway? Well, for the many advertisers who sell online, traffic may soon be irrele-

vant. As Adrienne Mand reports, some retailers are paying only for visitors who acti.ally NEWf;) buy something online. And that is interactivity we can all understand. -Kevin Pearce adeullineSchwab Deal Could Signal On the Prowl, Still Sources saidBlue Marble,New York, a unit of theMacManus Greener Web Future Group,has been hot on the acquisition trail for months on By Bernhard Warner the West Coast. Among those New York -based iVillage has struck anhalf its business pouring in from the Internet up for consideration? The same shops rumored to have agreement for a 3 -year, $5 million -plusand via computer software programs, the firm been examined 13;Think New sponsorshippackagewithCharles has been steadily increasing its online advertis- Ideas,New York, and other Schwab, San Francisco-an encouraginging budget, spending approximately $3 million agency groups in merger development for Web publishers, who are anx- in 1997 to build awareness for its online trading mode: Los Angeles -based ious to prove they can com- business. This year, Schwab Digital Planet(which has pete with television net- Schwab IRA Answers ClarksScirivab will bring online ad spending agreed to do a deal with works and AOL for big -tick- to just under 15 percent of its MOON lioxTop/iXL) Ikonic Studio yymntnitkil. and 1411.3.00 et ad deals. u,illi,ma total ad outlay as the firm Archetype, both in San Schwab has purchased continues to angle for new Francisco. Blue Marble execu- rights to be the exclusive Club prospects, including invest- tives had no comment. brokerage firm for the comment newbies, Saunders said. Executive Decisions ing year on Armchair Mil- The Schwab deal signals sites 8::: the changing dynamic of Sprint,Kansas City, has lionaire (www.armchairmil-slat camm -reshuffled the marketing lionaire.com),a financial online sponsorships over the planning site launched inThe $5 million sponsorship of Armchair Millionaire past year. Other than AOL, ream for Sprint Internet demonstrates the Web's value to key advertisers. Passport.Jim Dodd,formerly October. Jointly produced by which has leveraged its 11 vice president of Internet iVillage and Intuit, Mountain View, Calif., themillion membership base to secure a crop of services, has been named site will be promoted in both online and tradi-multi -million dollar commerce arrangements, president of strategy tional media by Schwab, iVillage and Intuit. As electronic publishers have been striking five - Lnd product development for part of the deal, the editorial staff of Armchairand six -figure sponsorship deals tied to CPM, Sprint's consumer services Millionaire, led by Lewis Schiff, founder ofor cost -per -thousand, impressions. IBM shat- group. Meanwhile,Jerry Worth Online, has constructed Investor Center,tered the model when it committed $1 million Cramaglia,vp, marketing, CSG, will handle the market- a co -branded service that tutors prospectiveas sole sponsor and technology developer for ing activities behind theIsg Schwab clients on long-term financial planning.this year's NFL Super Bowl site. A key to bro- which recently merged its The site also contains community forums onkering the Schwab deal, according to Robert services withEarthLink such topics as retirement and investment tips.Levitan, founding partner of iVillage, was the Network,Pasadena, Calif. In January alone, Schwab's online businessfact that a CPM rate was never discussed. amounted to 100,000 new retail accounts and "The medium is maturing," noted Levitan. We All Scream... $10 billion in trading, said Pamela Saunders,"Companies that can figure out their niche can Zentropy Interactive,Los vice president of business development for compete against mass media players like AOL .A.ngeles, plans to relaunch Schwab's electronic brokerage enterprise. Withand Yahoo." t,.vo brand sites forDreyer's E rand Ice Cream,Oakland, Calif. Edys.com and Search News Features Reviews People , Events dreyers.com are slated for a LARA STEIN LANDS AT IXL p.481SONY PUTS NEW STRUCTURE INTO PLAY p471 new look that includes digital postcards and games. MAN P. 471 ACCEMARILTLEIMAGAINI p. 481 PAGE 46 hup://www.mediaweek.com March 30, 1998 MEDIAWEEK bits Looking for Fun, Agency.com Rekindles Urban Desires OA study co -published by online ad network LinkExchangeand investment analyst firm BY ADRIENNE MAND-Agency.com's Sugarman, vp and creative director of Hambrecht & Quist,both San Francisco, sug- Urban Desires, one of the first onlineAgency.com and creative director of UD. gests the Web is stealing audiences from TV 'zines, will relaunch next month, changingThere are no plans for advertising, though In a poll of 100,000 online users regarding its focus from magazine -style editorial to he said sponsorship hadn't been ruled out. their media usage, 22 percent said they an exploration of visual art. Starting in mid- to late April, the site, spend less time watching TV because they "I was really bored" www.desires.com,will are online; 12 percent have foresaken news- with the old structure offer short films, inter- papers for the Web; and 3 percent listen to saidEditorinChief activeart,animation, less radio because of the Internet. Gabrielle Shannon, who "even really well done founded UD in 1994 with media hoaxes-how Kyle Shannon and Chan 'America Online,Dulles, Va., andNew Une information travels and Suh, principals of is believed," Sugarman Cinema,New York, last week dissolved their Agency.com. "We started said. joint venture, The Hub. AOL said similar con- with the format because The goal is to have tent was already being produced by AOL part- it was really what we new content every few nersRolling Stone Online, MTV Onlineand by knew and what everyone weeks, but Sugarman AOL's other pop culture property Entertain- else knew" likened the site to a ment Asylum. Some content from The Hub According toShannon, With Word erased and Total New York movie theater:If the may be integrated into other areas of AOL. Urban Desires receivestotalled, Agency.com returns toits roots. audience likes a piece, it 500,000homepage impressions per month,will stay up longer. 'Blue Dingo Digital,New York, a division of which would make it one of the largest Sugarman said he'd like to explore Grybauskas Beatrice,will launch a site this week 'zines on the Web. The staff has notsuch art forms as movie credits and inter- forSix Flags Theme Parks,Parsippany, N.J. The uploadedanewissuesincethestitials on MTV which he often finds more site will include areas for each of the 12 parks, November/December 1997, but past issuescreative and interesting than the works an online store, a game powered by popular are still available online. they introduce. video game Doom, video of the rides and chat The revivification comes at a time So why does the interactive agency feel rooms. It also will tie in with a new ad campaign when other highbrow 'zines, such as Word, the need to bring back a retired siteor to fromGrey Advertising,New York, which uses the Total New York and Charged, have folded operate a general interest Web site at all? tag line Vire you in or are you out?" under market pressures. Urban Desires is "It's getting back to the feeling I had funded by its founders and will remain a when we first started, which is that it's a venture for fun, not money. new, exciting venture," Shannon said. )Visionary Media,New York, which publishes "We're still not pushing to be a big,"We're using it as a place for experi- the Web serialWhirlGirl,plans to air its show profitable business model," said Aaronments." exclusively on a variety of publisher's sites, WebTV,and Canadian rivalBeyondTV.The original host site for the serial will become a gate- way for games, contests and promotions.

11Priceline.com,Stamford, Conn., next month Stein Leaves Microsoft for will launch a site that allows consumers to bid on prices for airline tickets. The service will be promoted online and in a TV spot that iXL Spending Spree in NY features former Trekkie William Shatner. BY ANYA SACHAROW-Armedwith a ven- Stein said iXL is going after a series of ture capital war chest, iXL, Atlanta, hasvertical markets in entertainment, travel "In other news ... Wired Digital, San Francisco, moved into an aggressive expansion mode in and finance. Ellis has already acquired Box - last week launched a co -branded online book New York and has hired a new president to Top in Los Angeles, a design shop specializ- store withBarnesandNoble.com,New York ... run an office in the city. ing in entertainment, and Green Room Pro- Media Metrix, The PC Meter Company, NewYork, Lara Stein, president of iXL, New York, ductions, San Francisco, for travel. In New has launched a local -market audience survey for left her high -profile position in businessYork, iXL acquired Small World Software, the largest 14 U.S. cities...Netscape Communi- development at Microsoft's m3p creativewhich develops fantasy sports games. At cations,Mountain View, Calif., last week said it development office in Manhattan, where she least two more acquisitions in New York are would evolve into primarily a media company, was producing content for the Microsoftimminent, according to Stein. with plans to derive the bulk of its revenues Network for a year and a half. There is no Stein will focus on Web design for enter- longer a m3p office in New York, and tainment companies in New York with the from online advertising... Yahoo, Santa Clara, Microsoft has unloaded or discontinuedcreation of BoxTop East. She also wants to Calif., teamed up withIDT Corp.,Hackensack, most of the original shows it had commis-create a strong presence in the financial cat- N.J., to offer Yahoo visitors Internet telephony sioned for MSN. egory and cultivate "convergence" projects. through IDT's Net2Phone software. Bert Ellis, chairman and chief executive Stein said she might reconsider content of iXL Holdings, has been keen on acquisi- projects or shows she had greenlighted for 'Clarification: In a March 16 article, Chris tions since January, when he announced the MSN, but not in the near future. "Right now Dobbrow's title was incorrectly reported. He company had raised $30 million from Chase I don't see a lot of money in this space," she is publisher of PC Computing. Capital Partners, Flatiron Partners and oth-said. "I'm not looking at content. I'm look- ers, to buy digital media companies. ing at people and management teams." March 30, 1998 MEDIAWEEK http://www.mediaweek.com PAGE 47

Sony Creates New Online Unit Sony Corp. of America and Sony Pic- tures Entertainment formed a new company to house and develop online proper- INSIDER ties including TheStation@sonycom. The new division of New York -based Sony, called Sony Online Entertainment, will include subdivisions Sony Online Ven- DRAWN TO tures and Columbia TriStar Interactive, a division of Sony Pictures Entertainment. Management changes call for Lisa MAGNET Simpson, formerly the senior vice president of business development for Sony By Adrienne Mand Online Ventures, to become president of Sony Online Entertainment. Richard Glosser, who was senior vice president of n a world where technophiles and 2 -year-o s s run m ti-mi I on .01 ar n Columbia TriStar Interactive, is executive vp of SOE. Mark Benerofe who was vice president of programming and plat- advertising and design companies,ary proe, c einancio icer o agnet form development at Sony Online IOW Ventures, will be senior vp at SOE. nteractive, is an anomaly. At 47, he has spent years in t e oi an gas in ustry Former CMP Media exec Chris Tice joined the new company as vice president as chief operating officer and head of ing backers for an IPO, are similar to of advertising and partnership market- marketing and corporate finance ini- his past experience, even if he does not ing. Tice will also be increasing the ad fit the mold of new media honchos. sales force. tiatives for the 76 Products division of The restructuring is seen as a vote of Unocal Corp. in Los Angeles. "Up on Wall Street, the investment confidence for the interactive business, Now he is part of a management bankers, they find it fairly unique," he and for The Station, which has been team at the Washington, D.C.-based says. "They also think it's quite a posi- online for a year and features such games Magnet that is focused on taking the tive point. as Jeopardy, Out of Order and Napoleon. The Station is getting new financial com- company public in the next year. "The business concepts, the busi- mitment from Sony and will grow its net- "I'm not a technical person by any ness principles are the same," he con- work of games by tapping the Sony film stretch," Sproule says. tinues. "I think the and television libraries as well as inde- Yet he declined job reason I was hired pendent producers. The new management offers in the oil and was I did about 15 will also focus on gaming subscriptions. "We know advertising won't be sustain- health care industries yearsof corporate able in the long term," Simpson said. "We in December to join finance and strategic need dual revenue streams." the company, which planning. I think I IISAL, ree pooduceo reeeeigoem i.e... MC ea In. sesetv Tournaments and pay -per -play are earned $16 million in Inr 11.11..,, ten know how tohelp planned, as are interstitial advertising meet ...le -Ave.., it.ege. We. revenueslastyear Ia, -A. -z, ? .-..;7,:.7t`..7::::=7.-..= grow a company." and sponsorships. -Anya Sacharow providing interactive 0:14, t tv Oollegeee. uman.. vie We, Among the areas communications andWhat do hi -tech agencies and oil companies have heseesexpanding technologyservicesin common? They both need Wall Street money. areintranet and for clients including Kellogg's, Nissan extranet applications. "I think clearly IQmovers and Federal Express. we see tremendous growth in the cate- Blue Marble, New York, has namedChris gory, as well as at Magnet." Apostleaccount director andRemy Taylor "This whole interactive, new media account executive. Apostle had been group category really intrigued me," Sproule Sproule says he doesn't feel like a account director at Think New Ideas, New says. He had seen how applications of suit in a T-shirt world at the interactive York; Taylor was marketing coordinator at the Net were utilized at Unocal, as well agency. Magnet has drawn other non- Lotus Development, Cambridge, Mass ... as how his four kids use it at home. techies, including a CPA, an advertis- Scott Sorokin,former managing director at Grey Interactive, New York, has joined Sproule comes on board as Magnet ing exec and an engineer. "It's quite Magnet Interactive, Washington, D.C., as opens a Los Angeles office, where he diverse," he says. executive vp, business development .. . will be stationed most of the time- And though he may not have been DoubleClick has appointedRobert Linsky between trips to New York and D.C. doing Java programming or running vp, operations. He had been vp, Internet He will lead Magnet in seeking strate- an IT department, Sproule is confident business development for American that he'll be able to give Magnet some Express, New York .. .Daniel Hageneyhas gic partnerships with traditional agen- been named executive producer at Darwin cies, though Magnet will remain "pure pull. "I think what really appealed to Digital, New York. He had been a produc- play, pure interactive." me was the growth potential in this er at Modem Media, New York. Most of his duties, including secur- category," he says. "It's limitless." Ill PAGE 45 http://www.mediaweek.com March 30, 1998 MEDIAWEEK

Beyond H its & Clicks

Some online advertisers want to tie rates to direct sales.By Adrienne Mand

In the early days of online advertising, lifetives, some sites are even agreeing to straight was simple. Advertisers paid basic ad cost -per -transaction deals. rates, which evolved into cost -per -thou- "The hybrid model is for e -commerce advertis- sand impressions, or CPM, models. ers who are looking to generate sales as a result of Then, the clients got a little more demanding. Itbanner advertisements and links," says Rich LeFurgy, chairman of the Internet Advertising Bureau. "It's where I think the market has evolved to." LeFurgy says the shift toward hybrid models has been emerging for about three to six months, though the overall ad community still prefers CPMs because they are easy to valuate. So what do they look like, these Frankenstein arrangements that are one part direct marketing and one part traditional advertising? The deals are mostly long term, about six to 12 months, because it takes time to develop a track record. And what the advertiser pays up front is typically a lower amount than a straight CPM. "This is really equitable for both parties because the media site gets valuation for its audience. The advertiser gets a [model] that's more performance based," LeFurgy says. "In this case, both parties get what they want." Grey's online buying arm in New York, media.com, has been doing straight performance- based deals since 1996. Far from a vote of no -confidence, such deals exploit the Web's strengths, says President David Dowling. "We very much feel that this medium can be much more accountable than wasn't enough to deliver blizzards of page hits; they other forms of media," Dowling says. "It's really Is a Web bannermore wanted to know who really "interacted" with theirimportant that we reflect that in the way we buy." ads-and cost -per -clicks was born. Another proponent of cost -per -sale models is like a magazine ad or a Now, as the line between online advertising and Myer Berlow, senior vice president of interactive commerce grows increasingly blurred, an ominous marketing at AOL. "It's really in response to our direct -marketing cam- new word has been floating around the industry:effort to create a business model that is a win -win accountability. for both sides," he says. paign? Some advertisers No longer content with pageviews or clicks, Peter Meluso, chief service officer of New some advertisers are requiring that ads leadYork media planning company i-traffic, says the are pushing for new lev- directly to sales. And while the industry is mov- company has moved from CPMs to cost -per - ing toward hybrid models that mingle paymentsclicks, and now sales -based models, for e -com- for audience with back -end performance incen- els of "accountability." merce clients such as CDnow and Disney. I. Make Yourself at Home in the Advertising and Media worlds of New York, Chicago and LA

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Event sponsor SeND MeDIAWEEK YOUR PLaN, We'LL MAKE YOUFamous. MEDIAWEEK will honor media plans for their creativity and WHO IS ELli.,16i..L effectiveness in achieving client's marketing goals. Enter your Any US advertising agency media department, media best plan in MEDIAWEEK's Plan of the Year by April 13th and buying service or in-house advertising agency or media your group could win the grand prize. Winners will be featured department may enter. To be eligible, your plan must be in a special section in MEDIAWEEK's June 15th issue and will under execution between May 1, 1997 and April 30 1998. be honored at an awards luncheon. ENTRY FEES $110 per entry. Checks or money orders should be $10,000 will be awarded to the judges choice for the best overall plan. made payable to MEDIAWEEK's Media Plan of the Near. OUR DISTINGUISHED PANEL OF JUDGES Wn, cc! r "T folic r+7 HnIA!Tr% cNITcr THE YEAR IN THE FOLLOWING CATEGORIF Complete the official entry form below and attach it 1- Best plan for a campaign spending more than $25 Million as a cover to your statement. Your statement should describe the nature of the plan, why you considEr it 2- Best plan for a campaign spending between $10 Million and creative, and how it achieved your clients' objecimes. $25 Million SLaleifientb 5 i0UIU Iiui ext.ek. 3- Best plan for a campaign spending between $1 Million and must be typ 1n a single pa Feel free to discuss any $10 Million background information/situation analysis relevart to 4- Best plan for a campaign spending $1 Million or less set the stage for the program description. 5- Best use of National Television and Cable 6- Best use of Local Television DOCUIVitN lAl ION 7- Best use of Magazines Please include documentation such as a copy of the 8- Best use of Radio media plan, examples of the execution and any c lent 9- Best use of Newspapers testimonials demonstrating the successful resuFts of 10- Best use of Out -of Home your plan.In order to properly categorize your Entry, 11- Best use of New Media be sure to indicate the level of media spending 311 your entry. Confidential, proprietary information in the JUDGIPkavITilLIAIh supporting documentation may be censored. innovative nature of the concept tactical approach ritiPcTIONc creative and or innovative use of media Please call Alexandra Scott -Hansen at MEDIAWEEK at effectiveness relative to the objective (212) 536-6588 or email Alexandra at [email protected] "'CAM bkiiL SAFE Media plans often contain sensitive, competitive information but don't let that keep you from entering this competition. Our judges all sign confidentiality agreements and they are never assigned to product categories in which they compete Co-sponsor professionally.

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"We want to maximize the number of transac-them to ask for it, because they're asking for a no - tions," Meluso explains. "Some sites and some risk deal," he says. "We believe there's value in folks who are buying may think, 'What does itadvertising. There's value in our medium. matter?' But in actuality, an impression that does- "The bottom line is there're a lot of sites out n't convert someone is a lost impression." there that will do click-throughs or transactions," Not everyone, however, is sold on the value ofhe says. "We've built a property that has signifi- revenue shares. Unlike AOL's Berlow, most con-cant value in a traditional media model." tent providers have been reluctant to take respon- Caught between reluctant content providers sibility for so many unknowns. What if an adver-and show -me -the -money advertisers, the two lead- tiser's ad is not compelling, for example, or itsing ad networks have different takes on the cost - prices not competitive? What happens when theper -sale model. Chris Theodoros, vice president of server at an online store gets swamped or itscreative sponsorship strategies at DoubleClick, secure ordering is too complicated? "It's reallyNew York, says the company began doing small troubling to some new media companies because it tests late last summer and now uses the model for puts all the risk on them," LeFurgy says. many sponsorship deals. Gina Garrubbo, executive vice president of "Cost per acquisition can define very quickly Women.com in New York, says the whether programs are going to company already analyzesits "They're asking work for both the advertiser sites'performances. "We are and the site," he says. being judged on how we perform for a no -risk However, Chief Executive on the back end," she says. "We do Officer David Moore, of 24/7 Synapse Group, Dallas, it indirectly." deal," says Media, New York, doesn't buy it. Garrubbo, who favors CPM Yahoo's CPM models are easy for the pays Golfweb only for and clickthrough deals, contends network to track, he says, while that eyeballs are the key to mar- Anil Singh. keeping track of cost -per -sales leads generated for its keting on the Web, especially for is a "nightmare" because the highly targeted sites such as her "We believe information does not spill back Garden State Life company's Women's Wire and into 24/7's system. He favors a Healthy Ideas sites. "We believe there's a value in pared -down version: cost -per - microsite. AOL, too, it's more than direct sale. We our medium." leads, based on the number of believe it's a branding mecha- visitors that request more infor-

supports new models. nism," she says. "This audience is mation, or fill out online forms. la cremede la creme.These [advertisers] are "Leads is the most lucrative thing to do right Fortune 500 companies." now," Moore says, especially for clients such as GolfWeb '-"21 Paul DeBraccio, group advertisinginsurance and car companies and travel agencies. cum Sran un directoratTripod,Williamstown, So what can advertisers and media companies Mass., is also skeptical about what theexpect when they sit down at the bargaining table? company would gain from cost -per -Just about anything. "For all, it's a learning expe- sales. "We get approached regularly, rience," i-traffic's Meluso says. Those who will be and the economics just haven't made it on board for back -end guarantees will include "the worthwhile," he says. smart advertisers who are ROI driven and have For proven, high -traffic sites, themeans to measure performance." argument for a cost -per -transaction And despite the hesitancy of some sites, says model seems even less appealing. AnilMichael Cohen, president of New York -based Singh, vice president of sales at Yahoo,iballs, hybrids will be an unavoidable topic in the says the majority of its models arefuture. "I don't see hybrid pricing going away. I CPM-based. Yahoo doesn't plan to dothink it's an intelligent [solution] for advertisers CPTs, even though advertisers fre- who want some kind of guarantee for their money quently request such deals. "We've cer- and for sites that want some kind of guarantee. It's tainly considered it, and I would expecta compromise." Culture l March 30, 1998 CULTURE TRENDS

MTV's The Hollywood Reporter's Box Office BuzzClip For 3 -Day Weekend ending March 23, 1998 This Last Days 3 -Day Total Week Week in Rel. Picture Weekend Gross Gross Sale Buzz Clipsare usually bynew, up-and- coming artistswho MTVbelieves have 1 1 94 Titanic 17,165,239 494,514,331 special potential.Of the40 videos that 2 New 3 Primary Colors 12,045,395 12,045,395 MTV designatedas BuzzClips since Janu- 11,077,005 34,483,255 ary 1994,more than 75%have been certi- 3 2 10 The Man in the Iron Mask fied goldor platinum. 4 New 3 Wild Things 9,622,444 9,622,444 5 3 17 U.S. Marshals 7,225,511 43,556,768 Week of 3123198 6 New 3 Mr. Nice Guy 5,250,704 5,250,704 Artist/Group: Natalie Umbruglia Song/Video: "Torn" 7 4 108 Good Will Hunting 4,026,752 115,597,415 Director: Alison Maclean 8 9 90 As Good As It Gets 3,260,123 125,803,127 A former Australian soap opera actress, Natalie could have quite easily 9 5 38 The Wedding Singer 3,254,479 68,391,968 have followed the well -trodden ex - 10 6 17 The Big Lebowski 1,838,629 13,771,141 Soap Star route. However, spend five minutes with her and you'll realize 11 7 17 Twilight 1,624,714 13,192,612 that this wasn't the path for Ms. 12 11 185 L.A. Confidential 1,496,331 57,505,024 Umbruglia. she's simply not malleable enough to ever have been just another 13 8 17 Hush 1,250,392 12,622,611 starlet. spend ten minutes with her 14 13 96 The Apostle 1,169,836 16,636,187 and it really isn't such a surprise that she's made such a delicious album. 15 12 38 The Borrowers 1,041,278 20,601,297 Artist/Group: Bob Dylan 16 19 17 Everest 620,262 2,360,472 Song/ Video:"N ot DarkYet" 17 10 24 Dark City 415,245 13,562,437 Director: Michel Borofsky The first clip off theGrammy -nom- 18 15 24 Caught Up 369,448 5,966,586 inated, Time Out OfMind - his first 19 22 222 The Full Monty 364,703 44,288,450 album of original materialin 7 years. 2,965,591 With major publications,such as Time 20 16 31 Dangerous Beauty 356,414 and Newsweek dedicatingfull articles 21 14 136 The Wings of the Dove 343,245 13,269,973 to the artist, it' no secretthat Dylan is back with his best workin years. Time 22 18 31 Senseless 331,085 12,499,069 Out Of Mind is Dylan's41st album. 23 23 88 Mr. Magoo 296,994 20,921,928 The songs were producedby Daniel 92,300,787 Lanois and Bob Dylan. 24 25 117 Flubber 295,261 272,557 2,185,110 Artist/Group: FinlayQuaye 25 37 87 Afterglow Song/Video: "SundayShining" 26 29 31 Mrs. Dalloway 261,879 1,227,879 Director: James Brown 242,485 860,569 Rock, soul and reggaefrom some- 27 24 17 Love & Death on Long Island one who is cool, sexyand I all figured 28 26 103 Amistad 213,748 43,935,837 out without even tryingis a rare thing. Tomorrow Never Dies 208,105 122,652,828 Finley Quaye has allof these qualities 29 28 94 - in fact he has justabout everything 30 17 24 Krippendorfs Tribe 179,771 7,114,517 a brain - you can think of, including 178,077 25,983,457 and he's going to bea star. His debut 31 31 162 Boogie Nights album Maverick AStrike, featuring 32 27 88 Wag the Dog 172,154 41,958,897 Bob Marley's this interpretation of 166,779 36,045,329 Sun Is Shining" has alreadygone plat- 33 21 38 Sphere inum and it's holdingstrong 34 33 255 Thrill Ride 132,814 4,408,477 0 1998 MTV 35 20 66 Fallen 127,265 25,188,006 01998 The Hollywood Reporter Culture 2 March 30, 1998 CULTURE TRENDS

MTV Around Billboard's Top 15 Singles Compiled from a national sample of retail, store and rack sales reports. the World March 28, 1998Provided by Sound Scan. Week of 3/23/98 This Last Peak Wks on Week Week Pos. Chart Title Artist 1 1 1 5 Get Jiggy Wit It Will Smith MTV Europ 2 2 1 10 Nice & Slow Usher 3 4 3 18 No, No, No Destiny'sChild Artist Title 4 1 1. Backstreet BoysAll I Have To Do 3 5 My Heart Will Go On CelineDion Is Give 5 8 5 2 Frozen Madonna 2. Madonna Frozen 6 5 1 17 Truly Madly Deeply SavageGarden 3. Natalie UmbrugliaTorn 7 63 7 4 Let's Ride Montell Jordan Feat... 4. All Saints Never Ever New 8 7 7 8 Gone Till November Wyclef Jean 5. Celine Dion My Heart Will 9 11 9 16 Deja Vu Lord Tarriq& Peter Gunz Go On 10 6 6 9 What You Want Mase 11 13 11 7 Too Close Next MTV Latin America (North Feed 12 14 12 6 Body Bumpin' Yippe-Yi-Yo Public Announcement Title 13 New 13 1 Bitter Sweet Symphony The Verve 1. Alana Davis 32 Flavors 14 9 1 15 Together Again Janet 2. Savage Garden Truly Madly 15 New 15 1 All My Life Deeply K -CI & JoJo 3. Madonna Frozen 01998 Billboard/Soundscan, Inc. 4. Plastilina Mr. P Mosh 5. Natalie Imbruglia Torn Billboard's Heatseekers Albums Best selling titles by new artists who have not appeared on the top of Billboard's album charts. March 28,1998Provided by Sound Scan. Artist Title This Last Wks. on 1. Backstreet BoysEverybody Week Week Chart Artist Title 2. Charlie Brown Jr.Probida 1 3 8 Cherry Poppin' Daddies Zoot Suit Riot 3. Cidade Negra Reaidade Virtual 2 1 63 Barenaked Ladies Rock Spectacle 4. Aerosmith Pink 3 New New Fastball All The Pain Money Can Buy 5. Gabriel Cachimbo Da Paz 4 4 7 Dixie Chicks Wide Open Spaces 5 New New Jimmy Ray MTV Japa Jimmy Ray 6 8 5 Mono Formica Blues Title 7 9 4 Jagged Edge A Jagged Era 1. Madonna Frozen 2. tan Brown My Star 8 7 3 Daryle Singletary Ain't It The Truth 3. Foo Fighters My Hero 9 22 11 Sevendust Sevendust 4. Jamiroquai High Times 10 6 4 David Kersh If I Neer Stop Loving You 5. TheRollingStonesSaint Of Me 11 New New Two Voyeurs 12 13 5 Beenie Man Many Moods Of Moses 13 10 29 Diana Krall Love Scenes 14 11 20 Buena Vista Social Club Buena Vista Social Club 15 16 25 Alejandro Fernandez Me Estoy Enamorando © 1998 Billboard/Soundscan, Inc. THE FILM AND ARTS auk

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OFFERS & OPPORTUNITIES EMPLOYMENT

OFFICE SPACE COPYWRITER AD SALES Mid -sized,fastpaced, mid -town SportsEntertainmentCompany Manhattan agency seeks energetic 853 BROADWAY CHELSEA START UP seeks Regionalsalespersonfor and ambitiouscopywriter.Candi- 2 large, beautiful spaces with views Short term lease available. Possible NYC area. Strong people skills, self- dates must have a minimum of 2 starter, 3yearsadsalesexp. available to sublet in Design Studio. trade work for space. Top floor, years ad agency or publishing ex- Growth opportunities and indepen- perience, the desire tolearn and greatlight,privateentrance,fur- $800-1,500 a month each. Willing to dence.Base salary/health/ grow, plus a love of books, words nished. $1800. negotiate sharing amenities. commission. and ideas. Fax resume to: Fax: 212-614-1255 Call Barbara 212-367-8111 Fax resume to: ACD Copy Supervisor (203) 363-5364 ®21 2-68 5-0 81 2 Classified Advertising Call M. Morris at 1-800-7-ADWEEK Page C5 CLASSIFIED ADVERTISING/March 30, 1998

EMPLOYMENT

ADVERTISI \C. S \I IS ASSISTANT BRAND MANAGER Consumer HEBREW NATIONAL Advertising National Foods, an IOC of ConAgra, Inc., whose Hebrew National (HN) brand name is one of the most respected names in food processing, is seeking a pro- Manager fessional to join our Marketing dept in our Bronx office. The successful candidate will be responsible for executing and analyzing retail marketing efforts. The position works closely with sales/broker and marketing personnel,advertising/PR and promotion agencies,outsideprinters and s a dynamic and innovative leader in healthcare infor- suppliers, and manufacturing and labeling departments to coordinate marketing mation, Medical Economics seeks a creative, talented & polished professional to assume responsibility for selling advertising pages to consumer projects on a regular basis. The Assistant Brand Mgr. will develop, in conjunc- and business -to -business accounts nationwide. tion with the Dep't., marketing strategy and tactical plans for the HN businesses. The individual we seek must possess a relevant Bachelor's degree and Daily responsibilities include the development, procurement, distribution, fulfill- minimum 3-5 years advertising space sales experience with a proven track ment and inventory management of selling materials. record of sales accomplishment. Previous consumer & business -to -busi- MBA preferred. Min. 1-2 yrs. consumer marketing or related exp., strong ana- ness advertising sales experience with demonstrated background in the lytical and communication skills, Lotus and WordPerfect, PowerPoint and In- automotive and insurance industry is preferred...as is working knowledge ternet a plus. Excellent benefits plus potential bonus. Salary commensurate with of Mendelsohn Media Research. experience up to $55,000. We offer a competitive salary and comprehensive benefits package. For If you're looking to work on a premium brand in an entrepreneurial environment consideration, please send resume with salary history/requirements to our where you will be empowered to make things happen, this job's for you! Human Resources Dept, attn: PB/CAM. Send or fax resume and salary history to: Moil MEDICAL ECONOMICS National Foods The leader in healthcare informationproductsand services 600 Food Center Drive, Bronx, NY 10474 Five Paragon Drive Montvale, NJ 07645 Fax #: (718) 842-5664 Please visit our Website at: untnaniedec.com Attn: HR Dept. (We appreciate your interest, but will only contact those applicants we plan to interview.) An Equal Opportunity Employer EEO MIFION

Media.corn INTERACTIVE MEDIA ACCOUNT HOSPITAL PLANNER/BUYER ADVERTISING SUPERVISORS EXECUTIVE ACCOUNT SERVICES/ Grey Advertising, a world leader Leading sporting goods trade pub- NEW BUSINESS DEVELOPMENT in advertising and communica- /PLANNERS lication seeks advertising sales rep tionsis seeking media profes- to manage and grow sales for fiber/ Excellent opportunity togrow with sionals to work in its interactive Weare looking for creative, hard fabric and footwearterritories. A expanding division of agency with a division, media.com. minimum of 2-4 years advertising working,thinking four decade reputation for outstanding mediapro- sales and/or textile or sports indus- The successful candidates will fessionals. Idealcandidates will try experience is required. Must be creative and service. We seek a pro to help manage existing hospital have at least 1+ years of media have fast food and/or retail experi- computer literate. To apply, please planning experience along with accounts, as well as expand health ence.Direct marketing experience send resume to: strong communication, customer Box MD care account base. Minimum 5 years service, organization and inter- is a plus. Candidates should have ex- Fairchild Publications similar experience required including personalskills. These exciting cellent written and oral presentation 7 West 34th St. strategic planning, research and new positions will be responsible for skills, the ability to run businesses, New York, NY 10001 business development. Please send the development and execution resumes, including salary history, in of media plans for our interactive a strong knowledge of spot broad- Fairchild complete confidence to Irene Flynn: clients. cast,and a desireforongoing career a Publications NPM Advertis.ff If you are interested in joining a development. We offer I OE leading interactive media team great workingenvironment,com- 300 East 42nd Street, NY, NY 10017 dedicated to producing innova- petitivesalaryandbenefits tivestrategic media plansfor their clients, we want to hear from package. EOE. CAREER you. Positions are available at Send resumes with salary history to: SALES REP different levels of experience. SURFING? Attn: HumanResources Younghip productioncompany www.rga-joblink.com seeking in house Sales Rep for com- We offer a competitive compen- P.O. Box 22399 sation and comprehensive ben- mercials. NYC contax a must. LA con - efits package. For consideration, Baltimore, MD 21203-4399 tax a plus. Location: flexible. Roz Goldfarb Associates Fax resume to: pleasefaxyourresumeto: (212) 475-0099 Alison(212)546.2584. An Terryat(212) 226-2046 Equal Opportunity Employer MI F/DN. Committed to a Diverse Workforce. * * * USE ADWEEK MAGAZINE TO GET NATIONAL EXPOSURE * * *

RATES for Employment and Offers & Opportunities 1-800-7-ADWEEK Classified Manager: M. Morris Classified Asst: Michele Golden MINIMUM: 1 Column x 1 inch for 1 week: $164.00, 1/2 inch increments: $82.00 week. The identity of box number advertisers cannot be revealed. If ADWEEK must typeset Rates apply to EAST edition. Special offers: Run 2 consecutive weeks, take 15% off sec- ad, charge is $20.00. Deadline for all ads in ADWEEK EAST is Wednesday, 4:30 p.m. ond insertion. Frequency, regional -combination, and national discounts available. Charge If classified is filled prior to closing, ads will be held for the next issue, Classified is corn- for ADWEEK box number: $30.00/week. Replies mailed daily to advertisers. Readers mIsslonable when ad agencies place ads for clients. No proofs can be shown. Charge responding to any ads with box numbers are advised not to send samples unless they are your ad to American Express, Mastercard or Visa, ADWEEK CLASSIFIED, 1515 Broad- duplicates or need not be returned. We are not responsible for recovery of samples. way, 12th fl. New York, NY 10036. 1-800.723-9335 Fax: 212-536-5315. CLASSIFIED ADVERTISING/March 30, 1998 Page C6

HELP WANTED

THE MARK Of CREATE EXCELLENCE IN ADVERTISING

MARC ADVERTISING, nationally rec- 1111 ognized for outstanding creative thinking, products and services in a leading edge team environment,is one of the country's fastest growing full -service agencies. Due to our tremendous growth, we are currently seeking high-energy, enthusiastic and dedicated advertising professionals for the following: FUTON Account Supervisor With Long Island's Fastest Growing In -House Advertising Group (Job Code: AS/A) This position is responsible for a wide range of activities MSC Industrial Supply Co. is a $430 TELEMARKETING MANAGER million NYSE -listed direct marketer and relating to the overall management of a national account distributor of industrial supplies. Our Initially, this manager will be responsible including creating and developing market strategies, man- tremendous growth requires us to add for planning, organizing, implementing aging budgets and projects, conducting client presentations these professionals to our creative team: & enhancing MSC corporate outbound and staff development. BA/BS in Marketing, Advertising or telemarketing programs. You'll be expected to achieve certain response, related field plus 5-7 years' agency experience required. CATALOG PRODUCTION/ sales & cost -down goals consistent with Retail or consumer branding experience highly preferred. TRAFFIC MANAGER corporate expectations, and National paint brand experience a plus. Coordinate workflow & traffic of various develop/maintain reporting processes to catalogs for MSC & subsidiaries from track these goals. Will also analyze sales conception through completion. & marketing data and make Senior Account Executive recommendations, present strategies for (Job Code: AE/E) Responsibilities will include managing the population of the publishing all programs, work closely with other internal departments, negotiate costs This position works with one of the country's largest retail- database, ad creation, page building & with suppliers, and participate in ers -a $12 billion dollar company with over 4,000 company - files to printer; develop processes to strategic planning of multiple owned stores. Responsibilities include the creative devel- manage work flow, create & manage opment and execution of day-to-day projects, strategic production schedules and ensure quality acquisitions. support on key initiatives, constant monitoring of category products as well as on -time delivery. A 4 -year degree, preferably from trends, competitive activity and core consumer profiles. Reporting to the Director of Advertising, business, accounting or a technical field, superior marketing ability, several will sit on cross -functional teams to Position involves significant client contact. BA/BS in Mar- years of solid sales, marketing &Jor keting, Advertising or related field plus 3-5 years' agency enhance understanding of both internal & external customers. telemarketing experience, experience required. Retail experience highly preferred. understanding of the processes of Requires a 4 -year degree, 5+ years of outsourced & in-house outbound These positions are an integral part of our client -focused knowledge & understanding of all facets telemarketing, excellent organizational team structure. We are seeking experienced individuals of catalog production, familiarity with & communication skills, and prior

who are able to think outside of the box, able to manage page layout, catalog creation through management of a telemarketing multiple priorities in a fast -paced environment and have database publishing system, strong department with a record of success in proven problem solving and organizational skills. Profi- communication & organizational skills, customer retention campaigns a must. detail oriented, ability to manage Sales management, advertising, ciency in Word, Excel and PowerPoint are a must. multiple projects simultaneously and supplier relations/negotiations, product MARC offers competitive salaries, a comprehensive ben- thrive in a fast -paced environment. management, direct marketing, market efits package and the opportunity to grow with an award research, marketing strategy and ART DIRECTOR experience managing people & large winning agency. Qualified candidates should submit their cross functional projects all desired, resume and cover letter indicating salary expectations and Create concept of specialty catalogs & collateral pieces according to position desired to: established graphic criteria and oversee BROCHURE MERCHANDISER Professional Employment production & layout artists; schedule, Support Catalog Managers, Product Job Code: oversee photoshoots and select photos Managers & Designers as it relates to for catalog items; work with the production of all monthly catalogs, 4 Station Square, Suite 500 copywriters, proofreaders & process tearsheets, verify prices, Pittsburgh, PA 15219-1119 merchandisers, and ensure timely ensure that all ads are properly Member American Association of delivery of pieces. prepared for production and meet their Advertising Agencies A 4 -year college degree, with intended goal, review storyboards and edit/write copy when necessary. Equal Opportunity Employer concentration in Graphic Arts, 5+ years No Telephone Calls, Please related business experience, preferably This entry-level position requires an as a Graphic Designer for a B -to -B title, Associate's degree and 2 years related full knowledge of multiple design tools, work experience, PC experience in a background in a production Windows environment, Word, Excel and environment, excellent organizational administrative skills and good verbal, skills and detail oriented qualities are organizational & interpersonal ability. essential. Proficiency in QuarkXpress, MEDIA SUPERVISOR/PLANNERS Illustrator & PhotoShop and pre -press We otter a competitive salary & benefits DMB&B -that's D'Arcy Masius Benton & Bowles marketing communications experience are plusses. plan, including medical/dental, 401k & tuition reimbursement. If you thrive in a agency. We're looking for Media professionals with various levels of experi- PRODUCTION ARTIST ence. We provide an opportunity to work on premiere national automotive and dynamic, multi -tasked environment, please diversified accounts. We're located in a big new office where the atmosphere is Responsible for styling of ads & fax resumes, indicating position desired, to collateral pieces, including typography Corporate Human Resources at 516-349- fun and funky with an emphasis on team interaction and training. & page layout, and work with 7653, e-mail to mschurescq,aol.com, or Media Supervisor -if you are currently a supervisor and/or have 4-5 years proofreaders and merchandisers. forward to Dept. A -N, PO Box 331, experience in planning and are ready to take your tactical,strategic and Must have knowledge of 4 -color & digital Plainview, NY 11803. An eoe statistical experience to the next level, show us what you've got! pre -press, 3 -years hands-on experience Media Planner- 1-2 years experience on regional and/or national accounts with laying out catalogs or similar media, an affinity for numbers! (media math), strong writing and communications skills. proficiency with MAC & QuarkXpress, Illustrator & PhotoShop, flexibility to Send or fax your resume to: meet production demands, and an Karen Oman Associate's degree in Graphic Arts. Industrial Supply Co. DMB&B Detroit Troy, MI 48007-5012 P.O. Box 5012 Fax: (248) 458-8727 [email protected] REACH YOUR AD COMMUNITY EOE ADWEEK MAGAZINES Page C7 CLASSIFIED ADVERTISING/March 30, 1998

HELP WANTED

Come tire Your Great OUR TERRIFIC SALES ASSISTANT Regional Vice President Media Sales - NY Area Direct Response Copy in JUST GOT PROMOTED. International media and marketing NOW, WE NEED SOMEONE JUST AS GOOD. servicescompany insearchof Beautiful Vermont senior media sales executive in the Publisher at top NY -based magazine company needs an efficient, highly or- New York area. The ideal candidate willhave ONE OF THE COUNTRY'S top 10+yearsmedia/ ganized, and articulate assistant to help manage workload for multiple salespeo- advertising sales experience with pro- direct response marketing ple in a fast -paced environment. You must be professional in demeanor, in- venabilityto manage a diverse agencies is looking to fill a new client base, develop new business telligent, service -oriented on the telephone, and skilled in the usual computer position. We need to find another opportunitiesand manageother software. At least 3-5 years experience required. Generous salary and benefits. top-flight copywriter with a sales professionals. Ad agency, out- Fax resume to: dooradvertising, place -based minimum of 5 years experience media and/or print/broadcast media in direct response. 212-536-5353 Attn: Sonia experience is required. Understand- ing oftheretail petroleum/ Evergreen is a growing direct We're an Equal Opportunity Employer. convenience store industry and/or response agency with national the consumer package goods in- accounts specializing in the 50+ dustry a plus. marketplace. We write ads that We offer an excellent compensation MEDIA DIRECTOR packagewhichincludesbase pull, packages that convert, SALES/MARKETING salary, bonus and stock opportunity catalogs that sell, newsletters that A leading, $75 -million,4A, Texas - as well as comprehensive medical retain customers, and TV spots COORDINATOR based agency, serving national and and dental coverage. Please send regionalclients,seeks a highly that get response. Your proven Major magazine company needs a resume to ADWEEK-Box SW00796, track record should show that strategicandconceptualMedia 3102 Maple Ave., Ste. 120, Dallas, highly motivated & well -organized Director for its subsidiary. Will have TX 75201. you've done all that, too. assistant to work with our publisher. direct responsibility for clients, staff You'll work with a small team of You should have a college degree, and subsidiary P&L. Must have ex- professionals and a support staff a great phone manner, and profi- cellentpresentationskills,strong print second to none. Our bonuses, andbroadcastbuying/ ADVERTISING ciency with Windows 95 and ACT! planning experience, including ex- profit-sharing and other benefits Software. You must be attentive to perience on consumer and busi- SALES EXECUTIVE are some of the tangible rewards. detail and at ease in a fast -paced of- ness -to -business accounts. Must be proficient on MM Plus, IMS, Excel, NewYork advertisingofficefor But so is Vermont...which is why fice. And you should have at least major newspaperrepresentative we're in this lively college town. one year experience. MicrosoftWord; experienceon firm seeks creative, dynamic goal - Strata a plus; Bachelor's degree re- Clean air. Good schools. Great Fax your resume & oriented salespersonwithsuc- quired. Please mail resumes and cessfulsales history.Individual skiing, boating, hiking, and more. salary history to: salaryhistorytoADWEEK-Box must have experience in business We'll probably start you for less SW00789, 3102 Maple Ave., Ste. developmentandpromotional (212) 536-5353, Attn: Sonia 120, Dallas, TX 75201. Equal op- advertising, possess excellent writ- than you're worth. But show us We're an equal opportunity employer. portunity will be offered to everyone. ten and verbal communication skills your mettle, and you won't be andhavetheabilitytohandle reading job ads again. numerousprojectsatonce. Ex- cellent salary, benefits and incentive Fax, e-mail or write us MANAGER potential. EEOC. (please don't call): SALES Fax resume in confidence to: BobKesner MARKETING SERVICES 212-286-9004 Were looking for, self 802-388-3091, fax; Direct marketing activity to support or send to: [email protected], e-mail starting individuals to growing media business, concept ADWEEK Classified, Box 4044 fill entry-level positions through execution. Mid -town NYC. 1515 Broadway, 12th fl. EVERGREEN We seek a product oriented thinker New York, NY 10036 ADVERTISING & in New York City. If you're MARKETING INC. with some combination of promo- looking for a unique tional copy skills, desktop pub, and 2 Maple Street. Suite 300. Middlebury, VT 05753 opportunity to work project management talent. in a high energy If you thrive on fast pace, can bring Senior Media Buyer 2-8 yrs exp in agency or promo dept environment fax your of media company - and seek op- Orlando's fastest growing agency, Fly/Hammond/Barr is GREAT OPPORTUNITY resume to Mark Preskenis portunity to have real impact in a seeking a mid size industry leader, rush your Senior Media Buyer. Do not apply it at 617-542-2277 resume to Paul. Please include sal you do not have a minimum of 3 ADVERTISING SALES history and a compelling pitch. yearsexperience in negotiating New York based start-up focusing mediatime andspace.Good, CIDER JACK HARD CIDER Fax to: 212-421-7026 on fashion, interiors, beauty and en- strong negotiating skills skills are re- tertainment seeks experienced pro- quired.Marketing Resources Plus and Tapscan an advantage. fessional tomanageadvertising saleseffort. Must be highly Send resume to: Marjorie Dobbin, GRAPHIC DESIGNER/ Executive Media Director, motivated, self starter with excellent SENIOR COPYWRITER ART DIRECTOR Fry/Hammond/Barr communications skills and proven 600 E. Washington St. track record handling high -end retail Need a top talent with solid agency back- If you know Quark, Photoshop and Il- Orlando, FL 32801 and consumer goods accounts. En- ground and blue-chip client experience in lustrator and are looking to flex a lit- Fax: 407-849-0817 trepreneurial spirit is a must. broadcast and print. Great benefits, beauti- tle more creative muscle here's your No phone calls, please. DFW chance! We're a growing Gramercy Fax resume to: ful location near the Smoky Mountains. Park agencylookingfor that Pam at 957-0380 Send resum6, salary history, non -returnable samples of your very best work to: creative person with 2-5 years experience in consumer advertising and FILM & TV JOBS direct response who'd rather have a Entry level to senior level professional Creative Director voicein a small group than be jobs in entertainment nationwide Sr. Account Executive DAVISNEWMANPAYNE drowned out in a large crowd. (cable & TV networks, film/TV studios, Fast growing, creative Miami Ad agency ADVERITSING & MARKETING COMMUNICATIONS Fax cover letter and resume to: TV stations,etc.). 2x/mo.For Info., seekingSr. AL Highlevelsofenergy, 4700 Coster Road, P.O. Box 12128 Entertainment Employment Journal: enthusiasm andcreativethinkingalong Knoxville,TN 37912 "I Wanna Work Here" with 5+ years major agency experience 212-460-9475 www.eej.com (888) 335-4335 are thecriteria. Please send resume to: ADWEEK Classified -Box SE00790, 1515 Broadway, 12th fl., NY, NY 10036.

CALL 1-800-7-ADWEEK USE ADWEEK MAGAZINES TO GET NATIONAL EXPOSURE CLASSIFIED ADVERTISING/March 30, 1998 Page C8

HELP WANTED Hot Shop Cool People WE'RE LOOKING FOR We're TMP Worldwide, a rapidly A PRINT REPRESENTATIVE growing,top15advertising agency committed to developing long-term relationships with WHO CAN WORK WONDERS bothourclientsandour employees. Currently, we have opportunities availableat our AND MAKE MAGIC. NY Corporate Headquarters for: If you can transform creative designs of every size, shape and specification ACCOUNT into Disney quality print products and you're a wonder with numbers, vendor SUPERVISORS & negotiations and communications, then there's a great bunch of characters in our ACCOUNT internal Advertising Creative Department who could use your talents to help EXECUTIVES make the magic. Your qualifications must include: Our Fortune 500clientswill ,counton youtodevelop Enthusiasm, flexibility and ability to operate in a fast -paced recruitingstrategies and on - team environment. target media plans and provide

Detail -oriented with emphasis on quality. overallaccount management. To qualify, we require 2-5 years' Proven ability to manage outside vendors including ability advertising agency and/or mar- to interpret and communicate creative design alterations keing experience (preferably in the pharmaceutical, health and color corrections to color separators. care or high-tech industries), Ability to communicate clearly, accurately and succinctly. enthusiasm, team spirit,

computer literacy and a Experience in direct mail design concepts and applications Bachelor's degree (or work- as related to print manufacturing and fulfillment. place equivalent).

Ability to travel for press approvals. And since we compete to hire the best, we provide competi- Ten years in print production with a minimum of five years tive salariesandbenefits advertising agency experience. packages. FAX or mail your

resume & salary requirement to: Bachelor's Degree or Journeyman status in printing field. TMP WORLDWIDE, Dept. KWB, 1633Broadway, 33rd Please send cover letter, salary history and resume on white paper to: floor, New York, NY 10019. FAX: 212-527-8633. Check us Disney Worldwide Services, Inc. out on the World Wide Web at: http://www.tmpw.com Professional Recruitment XADSAW827 - P.O. Box 10,090 * TMP Worldwide.. Lake Buena Vista, FL 3283o-0090 An Equal Oportunity Employer M/F/D/V Discover a World of Opportunities at Disney. Dir. of Client Services

We are anenergetic MD agency Media Research (one of the 25 largest in theDCarea) VP Market Development 1 OF EACH: with a mix of healthcare,senior VoiceTrak, a national competitive research firm needs a regional sales/service AE & AE living and bus -to -bus clients.If you VP. Approximately 25% travel - based in Tucson. 5-10 years experience in needs are an experienced account team Direct Responseagency account service, research or media. Fax or e-mail resume and salary history to: ADs/AccountPeople. 3-5 years leader with proven strategic DMail/Catalog, Mac skills, talented, planningskills, you could be the FAX (520) 886-4997 or [email protected] detailed,personable. Good bene- catalyst that enables our very good fits, senseof humor. Josh Moritz noPncy to become a great one. DMTG Please call 301-663-1239 for info. Looking for the perfect job? 350 7th Ave. Room 702 New York, New York, 10001 Ann BurnsideLove & Accoriotes www.abla.com ADWEEK CLASSIFIED Fax: (212) 924-5327 Page C9 CLASSIFIED ADVERTISING/March 30, 1998

HELP WANTED e( firma/ LEONARDO DA VINCIS ONLY, PLEASE Take YOUR PLACE Diagnostic Research international is looking for individuals 114.10 recognize that market research is as much an art as it is a science.Ire with THE LEADER. need Picasso -Einstein kind of people.tte need more Leonardo da Vincis. We're on a quest to find Right -Brain -Left Brain folks who can For almost 20 years, American List Counsel, Inc. (ALC) has been one of the help fuel our fast and furious growth. Are we looking for you? nation's leading management/brokerage/compilation firmsin the Direct Project Manager Marketing Industry. We provide tens of thousands of businesses with the tools Solid market research professional of 5-7 years, with supplier experience. Should they need to make their direct mail efforts as productive as possible, and we are proud to provide them with the best -trained, most experienced, most be extremely poised with impeccable analytical and presentation skills. A responsive specialists of list and databases in the field. Now we are proud to "contributor" familiar with both quantitative and qualitative techniques, but creative be providing you with the opportunity to join us in the following: enough to develop innovative and actionable designs and analyses. Can stand on their own in developing and servicing their clients, and be a gifted motivator for their SALES MANAGER internal team. Compensation package will reflect experience and performance. You will be responsible for increasing revenue on the largest entertainment list and alternative media program on the market through aggressive selling. This Project Director entails overseeing entire work plan, building relationships with brokers and Are you dynamic, insightful, and experienced? Looking for 3-5 years market mailers, participating in industry councils/committees and attending trade research professional, with a passion for advertising and marketing. Strong skills in shows. Candidate should possess at least 4-5 years experience in List project management, analysis and client interaction to manage all aspects of tracking Management (Alternative Media experience a plus), as well as excellent communication, analytical and math skills. and copytesting projects in a fast -paced, creative environment. Research Analyst ACCOUNT EXECUTIVE This newly created position is responsible for various sales calls, monitoring Jumpstart your research career with some of the best experience a research firm has of tests, contacting test mailers, and monitoring financial objectives on all to offer. Looking for ambitious, dedicated, conscientious workers who "go the extra accounts. You will also assist in preparation of all reviews, which include the mile" and maintain a positive attitude in the face of new challenges. Superior writing daily log, ads and promotions, and media plans. The detail oriented individual and grammar skills a must, along with a Bachelors degree. must be extremely self -motivated and must possess a strong sales aptitude, with a minimum one year direct mail experience. The ability to be flexible and Data Processing & Analysis work well under pressure is required. Can you multi -task with great concentration? Looking for visionary data specialists who care about their numbers and love a challenge, with a minimum 1-2 years TRAFFIC COORDINATOR experience writing Quantum software. Requires superior technical expertise, Reporting to the Marketing Manager, you will oversee production and traffic of all promotional materials, while providing creative direction, instructions, sta- attention to detail, creative thinking, a sense of humor and a talent for juggling. tus and feedback on schedule and within budget. You will also conduct Room for growth. research for lists, proof materials, and handle trade show materials and bud- Field get. The detail oriented individual must have 2-3 years advertising, business to business, public relations or trafficking experience, and a proficiency in Looking for fearless individuals who thrive in a fast -paced environment, proficient in Word or WordPerfect and Windows. Strong proofreading, and follow through bidding and sampling technique, with knowledge of mall intercept, telephone, mail- skills are essential. Trade show experience a plus. outs, panels and focus groups. The ideal candidate has 2-5 years experience, and In return, we offer a competitive salary and excellent benefits believes quality fieldwork is the backbone of market research. Creative self starters including 401(k), profit sharing and major medical. encouraged to apply. If you're aspiring, will train. Please send resume, and salary requirements, to: DRI is a full -service data -based marketing consulting firm with 165 full- Human Resources, American List Counsel Inc., CN-5219, time employees. Areas of research performed include strategic, tactical, Princeton,New Jersey08543. FAX: (908) 904-6091. E -Mail: [email protected] C and evaluative, with advertising pre -testing, brand equity/image tracking, Equal opportunity employer M/F/DN and custom/ad hoc studies.DRI services over 400 clients in American List Counsel, Inc. over 25 countries. Please direct your resume to: Dana Gerhardt, Operations Manager, Diagnostic Research, 7474 N. Figueroa St., IA 90041 Fax: 213-254-8756. We are anequal opportunity employer. Creative Directors Ambrosi & Associates is one of the country's largest retail advertising agencies with 650 employees in offices in major markets. We offer our clients thepower z of a big agency combined with all the attributes of a small shop: customer ADVERTISING SALES MANAGEMENT focused, employee empowered and totally entrepreneurial. Sound appealing? Let's talk. LA Weekly is growing... We are seeking Creative Directors who can inspire innovation, manage immense- ly creative talent, think through business issues and communicate intimately Again! with our clients, all at a retail pace. Can you think strategically, too? We'll listen. And we need an Advertising Sales Manager who can manage, motivate and in- Our explosive growth has opened new opportunities for several key individuals with backgrounds in the home furnishings and general retail categories at the spire an eclectic, energetic sales and support staff dedicated to continued CD and ACD levels. growth. In addition, we're seeking a Regional Sales Manager who will do all of that and more for both LA Weekly and our other West Coast publications. Your minimum of 10 years experience in creative leadership plus strongcom- Qualified candidates must have strong management, communication, customer munication skills and exceptional creative mindset will qualify you for this exciting, fast paced position. We offer complete medical, dental and vision insurance service and organization skills. Advertising sales management background pre- benefits, 401K and a competitive compensation package. ferred. To apply, send cover letter, resume & salary history to: Please forward your resume and salary history to: H/R, 6715 Sunset, L.A., CA 90028 Director of Recruiting Job Code CDABD30A Ambrosi & Associates, Inc. 1100 West Washington Blvd. LAWEEKLY Chicago, IL 60607 The publication of news, entertainment, art and imagination in Los Angeles. Fax 312-666-3353 EOE EOE

* * * Classified Advertising M. Morrisat1-800-7-ADWEEK * * * CLASSIFIED ADVERTISING/March 30, 1998 Page C10

HELP WANTED

MARKETING AND PROMOTION MANAGER :al/Mil/re FOR TECHNOLOGY AD SALES TEAM 01100111e The New York Times remains committed to creating and distributing the best Uarrowasuq 20 L3U tr newspaper in the world. Our success depends on the exceptional talents, skills and dedication of our people. Currently, we are seeking a talented marketing and promotion professional to support our technology advertising sales teams. Reckitt & Colman is one of the world's most innovative household and The selected candidate will be responsible for gathering and analyzing informa- food products companies with sales in excess of $4 billion in over 120 tion on assigned advertising categories and specific accounts, developing pro- countries. As a global industry leader, we offer an exciting & motion and marketing strategies, preparing and delivering sales presentations supportive environment where your contributions will be recognized and establishing and maintaining relationships with promotion and marketing - and rewarded. We have an excellent opportunity for an accomplished related colleagues within the industry. professional in our Marketing division at our North American Regional To qualify, you must have strong market research interpretation skills as well as Headquarters in Northern New Jersey. exceptionalquantitativeanalyticalskills.Additionally, you must have demonstrated creativity in devising marketing strategy and promotional ideas. Prior experience in sales presentation writing is required, as well as a minimum of five MARKETING years experiencein media marketing/promotion and a college degree or equivalent business experience. PRODUCT MANAGER Ours is a fast -paced, dynamic environment where people with exceptional In this exciting leadership role, you will use your creativity, vision and drive talents and fresh ideas play a key role in contributing to our success. to develop brand & marketing strategies.Direct advertising & public In addition to an excellent salary and benefits package, you will find an environ- relations agency, manage brand P&L; work with Sales, MR, R&D and ment committed to diversity, challenge and growth. For consideration, please outside agencies to build brand equity and achieve growth objectives. Build forward your resume to: & motivate a multi -functional team to achieve long-term business goals. REQUIREMENTS: 4+ years of consumer brand management experience and an MBA. Proven skillsin managing P&L, advertising, promotions and increasing sales and brand equity. Demonstrated leadership & motivational Zhe New pork giallo capabilities; superior analytical and verbal/written communication skills. PC proficiency in word processing & spreadsheet software packages. 229 West 43rd Street, New York, NY 10036 Reckitt & Colman offers promotion from within, competitive Attention: Human Resources -Box LH compensation & generous benefits including, stock ownership & Fax #(212) 556-4011 401(k) plans & full tuition reimbursement. Submit resume which must include DEPT CODE and salary requirements to: Reckitt & Colman, We regret that we are unable to respond to each applicant. HR Dept PMM/BWK33098, 1800 Valley Road, Wayne, NJ 07470; Only those selected for interviews will be contacted. FAX: 973-633-3734. Equal Opportunity Employer MIFIDN

RECKITT-&dtOLMAN We are an Equal Opportunity Employer m/f/d/v, committed to a diverse workforce. 7 gramArsiMME me ZVI CREATING 1111:1 & MEW Isyour creative good enough b make it in Southern California? HORIZONS! Here's your chance to prove it. ADVERTISING SALES REPRESENTATIVES fax your resume We are currently seeking sales professionals for our to BVB (714) 252-8852 Generic, Direct, Innr. einr-irging marketingNendor & Strategic Relations Department. or mail it to: Attn: BVB - WO The qualified individuals we are looking for will be <18300Von Korman Avenue Suite 410 as a dominant global player in responsible for generating advertising revenues. You Irvine, CA 92612 will solicit and secure advertising agreements with a the catalog, direct and data- variety of key corporations by contacting customers, preparing follow-up communication with prospects, base marketing industries. We scheduling meetings and preparing presentations. SENIOR ART DIRECTOR 5+ years experience. Consumer promotions, In addition, the successful candidates will sell ancillary merchandising/P.O.S. background. Excellent design skills and MAC have theskill,passion and advertising in Genesis Direct catalogs. You will ensure that skills are a must. Client contact, ability to present and strategic programs arein compliance with overall corporate experience we need to be the objectives while interacting with a variety of departments. thinking necessary.

leading database -driven spe-1 The qualified individuals must possess 2+ years experi- ART DIRECTOR/DESIGNER 2 - 5 years experience. Energy and fresh ence in advertising and/or media sales. A Bachelor's thinking a must. Solid design skills and excellent MAC skills required. cialty retailer in the growing uni- degree is preferred or equivalent combination of education and experience. Excellent presentation skills are verse of non -store shopping. required; strategic selling skills and established client relationships in sports or collectibles are strongly pre - ASSOCIATE CREATIVE DIRECTOR Ability to manage and help inspire erred. Up to 20% travel may be necessary. both the client and a creative department of 12 working on P.O.S./merchandising for a national QSR. Art direction background and mac skills mandatory. iiiialifted individuals should forward their resume along with a cover letter indicating salary history. to Dept AW-S, Genesis Direct, Inc., 100 Plaza Drive, 4th floor, Secaucus, NJ 07094. FAX# 201-583-3607. Genesis Direct Is an EOE committed to a drugfree workplace. Pre -employment drug screening and background checks are Included in our hiring process. Wunderman Cato Johnson Visit our website at: genesisdirect.com Page C11 CLASSIFIED ADVERTISING/March 30, 1998

HELP WANTED

Online ilulliniedia Coordinator A.) Online Excellence Is Recognizable Internationalagency withgreat Marketing creative, awarded AAF "Best in the West under $40 million," is current- Take on a challenging leadership lyseekingSeniorAccount role at Disney Online, one of the Anthem Blue Cross and Blue Shield of Connecticut, oneof the largest and most innovative health care providers in the state, has long been recognized for DirectortosuperviseAccount world's premier Internet studios! its ability to provide high quality, affordable and accessible care to the busi- Services. Must be excellent people With popular websites like nesses and residents of Connecticut. manager -someone Account Ser- Disney.com, Family.com and vicesand agency In this exciting position, you will be responsible for producing corporate department Disney's Daily Blast, we're blazing heads can rally around. Also seek- videos, consulting with internal clients concerning their multimedia needs and ingJunior Media Planner. The a trail in intemet commerce, opportunities, developing and editing scripts, and serving as the liaison to agencyislocatedin which creates an outstanding external production companies. Additionally, you will execute all major A -V gorgeous coastal San Diego and is home to a opportunity foronline marketing presentations, serve as content coordinator of the corporate website andsup- port corporate video conferencing. visionary team deeply committed to professionals. great work. Working to drive consumers to To qualify, the detail -oriented candidate we seek must have a Bachelor's degree along with at least 2 years of corporate communication experience SENIOR ACCOUNT DIRECTOR our fun -filled sites, you will create or video production experience in a corporate environment. A working knowledge of JUNIOR MEDIA PLANNER and manage innovative online A -V equipment, video production methods, video conferencing and editing media campaigns, promotions, techniques are also essential as are strong multimedia software (Macromedia Please mail or fax resume to contests and sweepstakes; and Director and Avid video editing) skills. Victoria Elder: track and report on program We offer a competitive salary and attractive benefits package. For considera- Lambesis, Inc. results.This will include directing tion,please send your resume, which must include salary history, to:Human 100 Via de la Valle creative agencies in developing/ Resources, Dept-FW, Anthem Blue Cross & Blue Shield of Connecticut, 370 Del Mar, CA 92014 Bassett Road, North Haven, CT 06473. An implementing advertising banners; EOE. Fax: 619.794.6461 purchasing online media; handling budgets and producing weekly r"--1 flash reports. Candidates must Anthem. have a college degree (MBA pre- Anthem Blue Cross and Blue Shield of Connecticut ADVERTISING ferred) and extensive experience with direct marketing AND online NVWW.allthenibcbset.cons ANALYST media planning/ buying with an A Northern NewJerseybased advertising agency. Strong analytical, marketing firm seeks an Advertis- strategic, creative and interpersonal DIRECTOR OF MARKETING - BAN ing/Market Research Analyst. The skills are essential. Chatham Inc., a progressive, growth oriented midsize OTC/Toiletryconsumer pro- right candidate must have GIS expe- For immediate consideration, fax/ ducts corp. headquartered in Chattanooga, TNis seeking a strong marketingleader rience-MarketQuest or Atlas a plus, e-mail (no duplicates please)your with 5plus years of experience in brand/product management to lead their newlyac- strong analytical skills, Microsoft Of- resume and salary history to quired $100 million plus per year BAN brand. This is an excellent opportunity to ficesuiteproficiency -database Disney Online, Attn: plan, develop, and implement comprehensive growth strategies with a well known knowledge a plus, and the ability to (#1 with 33% market share) brand. This is a hands on, get involved, leadership by MC/AMM/AW, Staffing, ex- manage multiple tasks. We offer an (818) ample opportunity requiring the ability to be the strategic and tactical leader inan 623-3557. E-mail: aggressive, yet congenial, team oriented corp. environment. One must be channel excellentcompensationplanand [email protected] oriented with an emphasis on supermarket, mass merchant, and drug store chan- benefits package. nels. This is a true growth opportunity where one will work closely with the CEO, Please fax cover letter the VP of OTC Marketing and the VP of New Business Development. 'Sr are an Equal r tpportunay Employer. and resume to: Please call, fax or mail resume and present compensation to our Executive Search (201) 587-8308 firm: Grantham & Company, 136 Erwin Rd., Chapel Hill, NC 27514. or mail to: Ph 919-932-5650 0 Fax 919-932-5568 CBA Industries, Inc. 50 Eisenhower Drive, 3rd Floor MARKETING Paramus, NJ 07652 ASSISTANT Ref: Advertising Analyst needed for marketing department ATTENTION SPORTS FANS of Lugz, a national footwear and ap- Account Supervisor and Vice President parelcompany.Musthave3-5 Clarion Marketing and Communications, a leading CT based full service market- years experience and knowledge of ing and communications agencyislooking for top performers. Account ACCOUNT all aspects of advertising, including Supervisor and Vice President -Account Supervisor. We seek individuals with retaildisplay, and production. Ad appropriate years of marketing/promotion experience, preferably with consumer SUPERVISOR agency experience would be ideal. packaged goods and/or sports related businesses. Qualified candidates must Full service advertising agency ad- Familiaritywithpromotions and have strong strategic planning, concept development and program implementa- ding to account group as a result of trade shows would be an added tion experience, excellent presentation, communication and managerial skills. recent growth. Seekingsmart, plus. Mail resumes (NO FAXES or Send resume and salary history to: strategic thinker with ability to ex- phone callsPLEASE)to: Clarion Marketing and Communications ecuteflawlessly, excellent management skills and desire to build a Lugz Greenwich Office Park 5, Greenwich, CT 06831 or fax to: 203-862-6001 careerinadynamic,hands-on Attn: Jennifer Boulet environment. Attention: MM Candidateshould 155Avenueof the Americas have between 4-6 years agency ex- New York, NY 10013 perience. Fax resume with covering letter to: ACCOUNT EXECUTIVE SALES ASSISTANT 212-213-0548 USE Growing cosmetic mfg co seeks NYproductioncompany.Liaison energetic indiv for prod dev/AE posi- with ad agencies, assist directors, ADWEEK MAGAZINES tion. Excellentwriting & in- supervise edits, etc. Must be quick Catch a Creative Genius TO GET NATIONAL terpersonalskills.Organized & and personable, and able to juggle focused. Salary based on exp. time and tasks. Fax resumes to: ADWEEK EXPOSURE Fax resume to: (718) 499-7047 Ann @ 212-431-0199 CLASSIFIED CLASSIFIED ADVERTISING/March 30, 1998 Page C12

HELP WANTED

Valley Media, a leader in Audio/Video distribution business, has the ADVERTISING PRODUCTION MANAGER following position available in our Jersey City, NJ location: Key position in weekly magazine provides excellent opportunity for dynamic individual with strong attention to detail and superior organizational skills. Man- ART DIRECTOR ager will be responsible for trafficking, examining and approving all ad materials This individual would oversee all art projects, create signage, ads, packaging and related paperwork through each step of the production process. This in- etc. as needed. In addition, this individual would be responsible for designing cludes preventing any potential discrepancies and taking the necessary steps to publication, direct and assist marketing staff with promotions. Experience with resolve them. Will have heavy interaction with production and advertising con- web site design and co-op ads a plus. Entertainment related marketing/ tacts and will be responsible for disseminating the appropriate information to advertising experience also a plus. other departments within the magazine. Position is fully responsible for traffic Requirements: Experience with computer graphics or related field. 2-3 years ex- department's performance and accurate ad placement. Must be able to meet perienceinpublications and/or adlayout and design.Proficientinall tight deadlines in fast -paced environment. Successful candidate will have 2-5 appropriate PC based software. Able to perform multiple tasks. years experience in ad trafficking, preferably in a weekly environment. Valley Media offers an exciting work environment in the video industry as well as Send resume with salary requirements to: a competitive salary and benefits package. For consideration please send resume, cover letter and salary requirements to: Personnel, PO Box 229, 61 East 8th Street, New York, NY 10003 VALLEY MEDIA, INC. P.O. Box 342, Jersey City, NJ 07303-0342 Attn: Human Resources R GA Interactive COPYWRITER No Phone Calls Please

We have some wonderful opportunities for writers who are passionate about interactivity. You'll work with industry leading designers for premier clients on a wide variety of interactive Resource assignments. You'll enjoy a vibrant creative environment. The We're eager to hear from conceptual thinkers who have Freelance 4+ years of proven experience in an advertising or editorial environment. Interactive experience is a must. Send your resume and 3 samples of your best work to: US POST: Human Resources re:writers Marketing R/GA Interactive 350 West 39th Street New York, NY 10018 DIRECT EMAIL: [email protected] FAX: 212.946.4014 Heather Frayne MARKETERS Tel: 212.691 1942Fax: 212.924.1331 45 Christopher St., New York, NY 10014 ON CALL, INC. DIRECT BUYING HEAVYWEIGHT visit our website at www.dmoc-inc.com National buying service opening office in Washington/Baltimore region and is looking to hire the best DRTV buyer in the country. Candidates should have a minimum of 7 years DRTV buying experience, including national SALES PROFESSIONAL and spot. Great support staff and a commitment to excellence are in place --now we need you to complete the picture. EOE. NEEDED Please send resume with salary history to: Leading magazine company has a top sales position open for a dynamic, ADWEEK Classified, Box 4059 energetic self-starter. 2-4 years selling experience; an understanding of consumer magazines and marketing services companies a plus. Creative thinker, 1515 Broadway, 12th fl., New York, NY 10036 great presenter, hard worker and proven go-getter all required. Travel required. Generous pkg. of salary & comm & benefits. Fax resume & sal. history to: ACCT ENTREPRENEUR ACCOUNT EXECUTIVE Craig at (212) 536-5353 Looking for a smart, somewhat ex- Charlotte, NC ishot and our two perienced,accountpersonwho network TV stations need someone would beinterestedinjoininga to accommodate this growth! If you new, aggressive, small but entre- have broadcast sales experience and preneurial,creative shop with the want to work in a thriving market and philosophy of doing business in a environment, please submit your renew way. sume. Join a leaderinthe28th Please submit resumes to: market! Reply to: HR Dept. 31 Artustry Partnership PO Box 668400 270 Lafayette St., Ste. 205 Charlotte, NC 28266 New York, NY 10012 EOE, MF Log Onto Adweek Online Today Help Wanted Ads - by job type - from all six classified regions of Adweek, Brandweek. & air ifv GIDV7A Mediaweek ©1,,;AtIVOAD Contacts - the names and addresses you ADWEEK Classified closes need from fully searchable databases on wednesdays at 4:30 p.m. Stay Up - to - date on current news, people All copy and artwork must be in no later than WEDNESDAY. Copy moves, key industry issues, account changes received after Wednesday will be held and run in the next available Visit our Website at: http://www.adweek.com issue. We appreciate your cooperation. Call 1-800-641-2030 or 212-536-5319 e-mail: [email protected] Classified Advertising Call M. Morris at 1-800-7-ADWEEK Culture 3 March 30, 1998 CULTURE TRENDS

MTV Around Billboard's Top 15 Country Singles Compiled from a national sample of airplay. the World March 28, 1998Provided by Broadcast Data Systems. Week of 3/23/98 This Last Peak Wks on Week Week Pos. ChartTitle Artist 1 1 1 20 Nothin' But The Taillights Clint Black 2 4 2 11 Perfect Love Trisha Yearwood 3 3 3 16 Little Red Rodeo Collin Raye Artist Title 1. Celine Dion My Heart Will 4 6 4 17 If I Never Stop Loving You David Kersh Go On 5 5 5 22 The Day That She Left Tulsa Wade Hayes 2. Natalie Umbruglia Torn 6 2 1 14 Round About Way George Strait 3. 98 Degrees Invisible Man 7 11 7 15 Then What? Clay Walker 4. Aaron Center Crazy Little 8 8 8 23 I Can Love You Better Dixie Chicks Party Girl 9 12 9 11 Bye Bye 5. Madonna Frozen Jo Dee Messina 10 15 10 5 The Kiss Faith Hill 11 7 2 12 She's Gonna Make It Garth Brooks MTV Latin America (South Feed 12 13 12 15 Just Between You and Me The Kinleys Artist Title 13 18 13 13 Valentine Martina McBride 1. Ataque 77 Crecer 14 17 14 10 You're Still The One Shaina Twain 2. Oasis Don't Go Away 15 9 1 3. Natalie UmbrugliaTorn 34 Just To See You Smile Tim McGraw 4. Metallica TheUnforgiven II ©1998 Billboard/Soundscan, Inc. 5. Madonna Frozen

MTV Indi Billboard'sTop 15 Albums Compiled from a national sampleof retail store and rack salesreports. Artist Title March 28, 1998Provided bySound Scan. 1. Daler Menhndi Ho Jayegi Balle This Last Wks. on Balle Week Week Chart Artist Title 2. Celine Dion My Heart Will 1 1 14 Soundtrack Titanic Go On 2 2 2 Madonna Ray Of Light 3.Various Artists Sona Kitna Sona 3 3 17 Celine Dion Hai/Yeh Dil Let's Talk About Love 4. Junoon Sayonee 4 New 1 Eric Clapton Pilgrim 5. Celine Dion/ Tell Him 5 5 48 Savage Garden Savage Garden Barbara Streisand 6 7 39 K -CI & JoJo Love Always 7 9 6 Soundtrack The Wedding Singer MTV Mandarl 8 8 31 Backstreet Boys Backstreet Boys Artist Title 9 4 2 Scarface My Homies 1. CoCo Lee After Winter 10 New 1 Natalie Imbruglia Left Of The Middle 2. Daniel Chen Want To Know 11 10 26 Usher How You Feel My Way 3. A-Mei Chang Don't Say Goodbye 12 6 4 Silkk The Shocker Charge It 2 Da Game 4. Juan Dan ChingThe 99th Night 13 11 54 Matchbox 20 Yourself Or Someone Like You 5. Wu Bai & China BlueA Bird On 14 12 16 Garth Brooks Sevens 15 14 19 Shania Twain Come On Over © 1998 Billboard/Soundscan, Inc. ADWEEK DIRECTORIES'98 Editions Available Now Are you using up-to-date data? The new 1998 editions of Adweek's Agency Directory, Major Media Directory and Client/Brand Directory are coming off the press. Containing over 20,000 Advertising, Marketing and Media Companies and more than 90,000 personnel. If you've been using that "other reference," you'll be pleasantly surprised by how much more user- friendly we are. Listings are arranged so you can find all the data you need the first time. You can search by brand, by agency, by company name. And there are indexes to help you search by geo- graphical location, by category, by type of business or type of media. Backed by the resources of ADWEEK, BRANDWEEK, MEDIAWEEK, and MC. Also, if you're a client looking for someone to build a Web site, an agency with a multi -media need, or a developer in search of digital alliances, you'll find all the answers you need inADWEEK's Directory of Interactive Marketing. Listing over 3,000 interactive companies, this invaluable reference can save you hours of research.

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CALENDAR

The Association of Nation- Media Notes al Advertisers will present the ANA Television Adver- NEWS OF THE MARKET Edited by Anne Torpey-Kemph tising Forum April 1 at the Plaza Hotel in New York. Featured speakers will UPN Regains K.C. Affil and the planned fall launch of whole. Topics covered will include ABC News anchor United Paramount Network has action weekly Kickboxer and the include pricing trends, direct - Peter Jennings, NBC anchor recoveredan affiliate in Kansas Kid has been cancelled. Pearson mail offers, newsstand trends and and chief legal correspon- City and signed a new one in recently pulled the plug on pay -up rates. Plans are to develop dent Jack Ford, and Black Cedar Rapids, Iowa. In 31st - sophomore weekly The Adven- consumer -magazine research Entertainment Television ranked K.C., UPN signed an tures of Sinbad, but it is pressing products that deal with ad sales CEO Bob Johnson. Contact: affiliation agreement with on with sales of Match Game and and consumer buying habits. 212-697-5950. WCWB-TV, currently an affili- Air America for fall launch. ate of the WB network. Sinclair The Source Ups Ferraro The National Association Broadcast Group earlier Mag Tracking Pub to Launch The Source has named Peter ofBroadcasters'NAB98 announced plans to dump its Dan Capell, editorofCapell s Ferraro associate publisher for conference and exhibit will UPN affiliation at K.C.'s KSMO Circulation Report, and magazine advertising. Ferraro, 31, had be held April 4-9 at the Las in favor a wider group alliance research syndicator Erdos & been the magazine's ad director Vegas Convention Center, with the WB. WCWB is owned Morgan have joined forces to for more than three years. Sands Expo Center and by David and Sonia Salzman and launch CircTrack next month. Recent hires at the hip -hop mag- Las Vegas HiltoninLas is managed under a local mar- CircTrack, an annual magazine - azine include Thomas Rudd and Vegas. General industry keting agreement (LMA) by industry tracking study, will cre- Marie Magdala Roker, who were keynote April 6 by Apple Hearst -Argyle Television. The ate benchmark circulation crite- named national sales manager co-founder StevenJobs. signing of a primary affiliate in ria that will help publishers and account manager, respec- Contact: 800-342-2460. Cedar Rapids is for a startup compare the circ performance of tively. Both will also work for the UHF station (no call letters yet) their titles with the industry as a upcoming title The Source The Museum of Television owned by Caroline Powley and and Radio in Los Angeles Bill Smith, which is set to launch kicks off its history -of -radio in September. seminar series April 8 with Mad "Hollywood's Radio Days," Heftel to Buy Houston Station moderated by Leonard Heftel Broadcasting Corp., the Deal Maltin."What'sAllThis Dallas -based Spanish -language About Talk Radio?" follows radio giant, has agreed to buy Sealed on April 29, with panelists KKPN-FM of Houston for a After protracted such as Michael Jackson reported $54 million. Heftel negotiations, NBC discussing the talk genre's will reformat the station from finally has come to explosion. Also on April 29: modern rock to Spanish -lan- terms withMad "Aqui Se Habla Espanol: guage after its purchase from About You stars Paul Hispanic Radio," a session Capstar Broadcast Co. of ReiserandHelen that will include an appear- Austin, Texas, clears in June. Hunt. The deal that ance by such Spanish -lan- Capstar, part of the powerful will bring the series guage radio innovators as Dallas investment firm Hicks, NBC will pay Hunt and Reiser back for a seventh RichardHeftel.Contact: Muse, Tate & Furst, acquired more than $20 million each. season was made 310-786-1042. KKPN as part of its purchase of justhoursbefore SFX Broadcasting but had to Hunt received an Oscar last Monday night for Best Actress The Newspaper Associa- sell the station to meet federal for her performance in As Good as It Gets. Though no one tion of America will hold its station -ownership regulations. would discuss contract specifics, the two stars are expect- annual convention April 19- ed to get nearly $1 million each per episode, topping out 22 at the Wyndham Anatole Pearson Cancels Series at slightly more than $20 million for 22 episodes. Hunt HotelinDallas.Featured Following Pearson Television's also getstheHollywood version of flextime so that she speakers will include NAA recent buyout of syndicator All can pursue her film career (Mediaweek, March 16). Media chairman David Cox, presi- American Communications, the buyers had expected NBC to pay the hefty salaries to dent/CEO of Cowles Media newly formed Pearson/All Amer- ensure it did not lose another solid comedy franchise. The Co., and Mark Willes, presi- ican Television has canceled two Columbia TriStar Television-produced show, which cur- dent, Times Mirror Co. Con- series. Freshman anthology rently anchorsNBC'sTuesday night, draws an average tact: 703-902-1697. series Ghost Stories will not weekly audience of 14.3 million. return for the 1998-99 season, PAGE 54 http://www.mediaweek.com March 30, 1998 MEDIAWEEK Media Notes CONTINUED

Sports, which launches in May. in New Orleans, to Los Angeles - Prior to joining The Source, based Centennial Broadcasting Rudd, 45, had been The Sporting for $16 million, pending approval News' Northeast marketing/ from the FCC and the Depart- advertising rep. Roker, 26, had ment of Justice. Sinclair already been a sales rep for a foreign owns KMEZ but is awaiting affairs magazine. approval of its purchase of WRNO, WBYU and WEZB- Macromedia Expands in N.J. FM (also in New Orleans) from Extreme athletes hit the road for an Experience. Hackensack, N.J.-based Macro - Heritage Media. All told, Sinclair media Inc. has agreed to buy plans to own, or operate under Orechio Publications, based in local market agreements, a total ESPN Set for X Tour Nutley, NJ., publisher of The of four FM stations and two The 720 MeTwist to a 540 half -cab backflip? It's the signa- Nutley Sun, Belleville Times, AMs in the New Orleans market. ture rad trick of professional in -line skater Adam "Bomb" Bloomfield Life and The Glen Butcher, and just one of the many daring moves to be fea- Ridge Voice. Combined with Fox Sports to Highlight Hockey tured in ESPN's X Games Experience, which kicks off its North Jersey Newspapers, which Fox Sports has teamed up with third tour this weekend. The traveling road show of cutting - Macromedia bought four months director Spike Lee and actor Flip edge sports, including in -line skating, bicycle stunt -riding ago, the company now owns two Wilson on a new promotional and skateboarding, will kick off in Austin, Texas, on April 4. dailies, five weeklies and three campaign designed to increase The free event, which will feature local as well as nationally monthly publications in North awareness for the network's sponsored extreme athletes, will hit nine other cities before Jersey. The sale price of the com- fourth season of the Stanley Cup culminating in Los Angeles on June 13-14 on the eve of bined -11,500 -circulation Orechio hockey playoffs. The over -the -air ESPN's 1998 X Games in San Diego, June 19-28. Sponsors papers was not disclosed. ads will begin during regular -sea- including AT&T, Sony, Taco Bell and Visa have signed on to son coverage on April 11, two support both the Experience tour and the 1998 X Games. Granite Moves Bacon to KOFY weeks before the start of the Granite Broadcasting Corp. has playoffs. The ads were produced educational program to inform by coaches, scouts and recruiters named Rod Bacon president and by Lee's agency, Spike/DDB. The the Spanish-speaking public from around the country. Also general manager of its newly vignettes feature Wilson in a about the importance of the vote. appearing in the show are former acquired WB affiliate, KOFY- revival of his variety -show char- Titled "El Poder del Voto" (The Parade All-Americans Bill TV in San Francisco. Bacon, a acter "The Preacher." Power of the Vote), the project Bradley, Earvin "Magic" John- 28 -year broadcast veteran who includes a bilingual editorial sup- son, Isaiah Thomas, Shaquille has worked extensively in the Bay Horizon Media Opens L.A. Shop plement that was distributed by O'Neal and Michael Jordan. Area, most recently served as New York media services firm the Times on March 27 and 28, Advertisers include Coty, Nike vp/gm of Renaissance Communi- Horizon Media Inc. has formed a and a special half-hour TV pro- and DirecTV. cations -owned stations in Indi- specialty division in Los Angeles gram that aired on KMEX on anapolis (WXIN-TV) and Hart- to tailor media and marketing March 28. The TV special was NetStar to Rep Movie Show ford (WTIC-TV), which are now services for the entertainment sponsored by Anheuser-Busch, NetStar Entertainment Group owned by Tribune Broadcasting. industry. HMI Entertainment, to Chevrolet Blazer, Pacific Bell in New York has been signed to In related news, Granite has be headed by movie -marketing and La Curacao. represent The Movie Show on named Gary Wordlaw presi- veteran Neal Lemlein, hopes to Radio, hosted by Allen Prell, a dent/gm of its CBS affiliate build its client base from film, FSN Picks Up Parade Hoops weekly syndicated program fea- WTVH-TV in Syracuse, N.Y. TV, home video and other leisure Fox Sports Net will televise a turing movie reviews, news, Wordlaw was vp of news for industries. Lemlein has held top half-hour special saluting the celebrity appearances and lis- Allbritton Communications- media/marketing positions at Parade magazine All -America tener calls. It is set to launch on owned WJLA-TV in Washing- movie studios including Univer- High School Boys Basketball 40 stations nationwide on April ton, D.C. sal Pictures and 20th Century team on cable systems nation- 4 and will be transmitted live on Fox and at ad agency DMB&B. wide between March 31 and subsequent Saturdays from 4 to Sinclair Moves in New Orleans April 5. Hosted by Comcast/ 6 p.m. NetStar currently pro- Baltimore-based Sinclair Broad- L.A. Media Team for Votes Philadelphia's SportsNet anchor duces, distributes and markets cast Group has agreed to sell KMEX-TV, a Univision station, Ron Burke, the show features 12 The Susan Powter Show on more radio stations WRNO-FM, and the Los Angeles Times have of the top players on this year's than two dozen radio stations KMEZ-FM and WBYU-AM, all jointly produced a multimedia Parade team, which was chosen nationwide. THE AGONY

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BIG DEAL

OREO 0'S Real Money Advertiser: Kraft Foods' Post cereal division ADVERTISING ACTIVITY IN THE MEDIA MARKETPLACE Agency: Ogilvy EtMather, N.Y. Begins: August Budget: $45 million MISTIC JUICE DRINKS The print campaign, estimated at around Media: TV, print Advertiser: Triarc $3 million, features a trio of diverse faces Agency: DiNoto Lee, N.Y. along with the tag: "Every woman's an origi- Counting on the broad -based Begins: May nal." The text touts HydraWear's 13 fashion appeal of Nabisco's ubiquitous Budget: $6 million colors and moisturizing benefits from a for- sandwich cookie, Kraft Foods' Media: TV mula containing vitamins A, C and E. The Post cereal division is planning a $45 mil- Triarcwill go hard -edged -and -sassy and soft - creative will run in Allure, Cosmopolitan, lion -plus marketing splash for the launch and -fuzzy in two TV ads breaking this spring Glamour, Mademoiselle, People and of Oreo O'scerealthis August. The cere- behind Mistic juice drinks, which straddle a Redbook, plus eight books that target African al comes in a bright blue box similar to demographic that ranges from inner-city American and Hispanic women. Oreo's own packaging. teens to suburban moms. "We intentionally chose not to advertise The oat, wheat and corn -based O's are For the summer campaign breaking in in high -fashion magazines [such as Vogue] speckled with white flecks of cream to May, the brand has signed rap singer Foxy because their readers generally shop in mimick the taste of Oreos themselves, Brown as an in -your -face presence who mix- department stores," said group vp of mar- which have grown to a $500 million brand es inner-city credibility with crossover keting Nicholas Longano. The ads will com- appeal, said senior vp marketing Ken municate the line's availability in drug and Gilbert. Last year's ad icon, Dennis Rod- mass stores, in some cases tagging specific man, offered a similar blend. retail accounts. In the ad, Brown mans the velvet rope at a Nat Robbins was acquired in late 1996 by sensuous -seeming club called "Livin' Deli- Renaissance, which folded it into the Cosmar per the new tagline. She allows two unit and has been adding new product shades, cool -looking dudes inside when they say more consistent packaging and retail fixtures "Kiwi Strawberry" and "Grape Strawberry," that communicate product benefits. Longano but rejects a dumpy guy in gold chains who wants to step up product innovation, a con- offers up "Avocado Banana." "I don't think cept once the domain of department store so," she says. "Broccoli Honey Dew?" earns a cosmetics, but increasingly a trend for mass shove from the bouncer. "How come I can't brands like Revlon. -Becky Ehenkamp get into Livin' Delicious?" the guy demands. "Because I'm in your way," Brown explains. TURN Et PULL ALARM WATCH A spot airing next month takes a radically Advertiser: Timex different tack to reach moms in supermar- Agency: Fallon McElligott, Minneapolis that is consumed in 93 percent of U.S. kets. The spot, for Mistic Rain Forest Nec- Begins: Mid -May households. Post is licensing the Oreo tars, features adorable footage of tropical ani- Budget: $1-2 million name from Nabisco, with whom the cere- mals saluting the nectars' arrival, with only Media: Print al marketer has had an ongoing relation- passing mention of the brand's rainforest Timexis launching the Turn & Pull Alarm ship since purchasing Nabisco's Shredded preservation donations. Watch, a mid -priced, nondigital watch with a Wheat line in January of 1993. Next from Triarc: new ads for Snapple, Kraft contends that its dedicated TV via agency Deutsch, N.Y. Early word is the and print ads for Oreo O's, set to begin in ads will eschew the boisterous tone of some August, will reach 95 percent of kids and prior campaigns in favor of a greater product adults 16 times within the first six focus. --Gem, Khennouch months. Although some might think that a NAT ROBBINS COSMETICS cookie cereal would be best targeted to Advertiser: Renaissance Cosmetics kids, Kraft knows better, citing that 60 Agency: Lambesis, Del Mar, Calif. percent of Oreo consumption is by Begins: Summer adults. Budget: $3 million (est.) As for Nabisco, licensing and equity Media: Print extensions have become an increasingly Renaissance Cosmetics this summer breaks important strategy in building its global the first national adsfor low-priced Nat Rob- brands, and Oreo is the crown jewel bins cosmetics, concentrating on new among them. -Stephanie Thompson Hydra Wear lip gloss products and a diversity message. Ads: timed for grad and dad season -

MEDIAWEEK March 30, 1998 http://www.mediaweek.com PAGE 57

CMR TOP 50

A Weekly Ranking of the Top 50 Brands' Advertising in Network PrimeTime

Week of March 9-15, 1998

Rank Brand Class Spots

1 BURGER KING G320 timer feature that the company considers its 2 MCDONALD'S G320 biggest innovation since Indiglo. 3 COLGATE--TOTAL TOOTHPASTE D211 While some analog watches in the $150- 4 MAZDA AUTOS--MIATA T112 $200 range have an alarm feature, Turn & WENDY'S G320 Pull retails for $50-$65. "There's never 6 KMART--SALES ANNOUNCEMENT V550 been an alarm on a watch this price," said REVLON--COLORSTAY OIL -FREE FOUNDATION D140 Timex advertising/public relations manager 8 BUDWEISER--BUD LIGHT BEER F612 Susie Watson. 9 MErMs F510 Timex will try to reach a broad target, 10 7 UP --SOFT DRINK F441 both male and female, with ads hitting dur- TACO BELL G320 ing grad and dad season, mid -May through 12 ALLEGRA--ALLERGY RX D560 June, in weeklies Time, Newsweek and Peo- ENTERPRISE RENT -A -CAR T151 ple with monthlies Discover and Life added MGM/UA --MAN IN THE IRON MASK MOVIE B660 in June. Ads pick up again in November. If SPRINT --LONG DISTANCE RESIDENTIAL B221 the line takes off, styles will be expanded and 16 ACE HARDWARE STORES V376 media couldbroaden to TV next year. COCA-COLA CLASSIC --SOFT DRINK F441 -Becky Ebenkamp NESTLE FLIPZ F510 ROMANA CAFFE 19 MITSUBISHI AUTOS --ECLIPSE T112 Advertiser: UDV North America PEPSI --SOFT DRINK F441 Agency: Mullen, Wenham, Mass./Young Er RED LOBSTER RESTAURANT G320 Rubicam, N.Y. 22 KRAFT --MACARONIEtCHEESE DINNER F250 Begins: Spring LISTERINE--MOUTHWASH D212 Budget: Less than $1 million 24 ALMAY--ONE-COAT MASCARA D130 Media: Print CHEF BOYARDEE--RAVIOLI F250 Looking to generate usage occasions beyond CRAFTSMAN --TOOLS H624 the dinner table at desserttime, UDV North HYUNDAI AUTOS--TIBURON T112 America is buttressing its Romana Sambuca NINTENDO 64+YOSHI'S STORY GM SOFTWARE G511 with an extension, Romana Caffe, that it will SNACKWELLS--COOKIES F343 promote to coffee -crazed Americans as being 30 AT&T -LONG DISTANCE INT'L RESIDENTIAL El RESB221 perfect for such mixed drinks as a latte (on DODGE AUTOS --INTREPID T111 the rocks with milk or cream) or frappe FRUITOPIA--RTS FRUIT DRINKS F420 (throw those ingredients into a blender). GENERAL MILLS --TEAM CHEERIOS CEREAL F220 The new product, which ships to core East PLAYSTATION--VARIOUS GAME SFTWRE Et SYS G511 Coast markets next month and rolls national- SCHICK--PROTECTOR MEN'S RAZOR D430 ly by fall, is an espresso -flavored version of SEARS--MISC. V490 the anise classic, set at a lower 60 proof than SERTA--MATTRESSES H122 Romana Sambuca (84 proof) and prior SURGE --CITRUS SOFT DRINK F441 extension Romana Black (80 proof). VISA --CREDIT CARD B111 Ads in development will run in metro 40 ADVIL--PAIN RELIEVER TABLETS D511 dailies like Sambuca's do but tilt from food - APPLE --MACINTOSH POWER G3 COMPUTER B511 section placements to weekend sections. COLUMBIA--W/LD TH/NGS MOVIE B660 Young & Rubicam, N.Y., purchases media. GLADE --CANDLE SCENTS H353 While spending tallies less than $1 million, JCPENNEY DEPT --SALES ANNOUNCEMENT V450 full -page color ads in dailies have helped JET DRY --DISHWASHER RINSE H410 Romana arrest its decline, UDV execs say. MAYBELLINE--VOLUME EXPRESS MASCARA D130 Depletions in 1997 came to 220,000 cases, MCI --LONG-DISTANCE RESIDENTIAL B221 per Impact Databank, N.Y. MENTADENT--PRO CARE TOOTHBRUSH D219 With the new extension, UDV aims to MICROSOFT --VARIOUS SOFTWARE B532 reach more females, balancing the male skew MOUNTAIN DEW --SOFT DRINK F441 that Romana Sambuca enjoys almost alone

among cordials, and to extend the Romana Ranked in order of total spots. Includes ABC, CBS, NBC, FOX, UPN and WB. Regional feeds are counted as whole spots. franchise beyond core East Coast markets. Source: Competitive Media Reporting -Gerry Khermouch PAGE 58 http://www.mediaweek.com March 30, 1998 MEDIAWEEK Media Person BY LEWIS GROSSBERGER

name-calling and promises that if the column is allowed to appear in Chinese magazines and Waving Buy -Buy newspapers, he will never again antagonize the freedom -loving leadership of that forward - looking, democratic nation. E PERHAPS YOU READ THE RUMORS IN THE GOSSIP If anything, the column will be much more columns or heard Cokie Roberts and Sam Donaldson responsive to your needs. Because now Media Person will have access to audience research, discussing them on their Sunday -morning TV show. Well, the rumors are including focus groups, intensive sampling and true. Media Person has been acquired by Rupert Murdoch. A spokesman brutal interrogation of selected individuals, to determine not only which topics you, the read- for Murdoch's News Corp. said that the company had really wanted Matt er, want discussed in the column but also what opinion MP should have of them. MP's guess Drudge, but after the investigative cybergossip was scooped up by Gener-is that more emphasis will be placed on fash- al Motors (where he will continue exactly as before except with fewer pol- ion, makeup, personal finance and, in general, "news you can use." But it's up to you. lutants in his emissions), it settled for Media Person. The price for MP has Also, a new Media Person Web site will allow interactive -minded readers to visit MP's not been disclosed but industry insiders say it is in the low three figures. virtual apartment, change the channel on his Media Person is very excited about the new considerable fresh income in the area of ancil- TV set and wake him up whenever he falls opportunities this deal will afford him, espe- lary rights. A line of Media Person inaction asleep during prime time with just a click of cially the prospects for synergy with other Fox figures for the pre -teen market is already under the mouse. Hot links to other media and porn properties such as Melrose Place, whose char- discussion. sites will be provided. acters should soon be making guest appear- This particular column, by the way, is being Say, are you tired of left -leaning, mealy- ances in the column, interacting with MP inbrought to you by 20th Century Fox's Titanic, mouthed network anchors spoon-feeding you an appealingly dramatic way hopefully involv- winner of 11 Academy Awards and the high- slanted opinions disguised as news? Then Fox ing partial nudity. Analysts predict this move est -grossing film in the history of the universe. News Channel is the place for you. Fox News will spice up MP's usually staid commentary Titanic, in which 1,493 doomed human beings Channel. Where every story is checked for with attention -grabbing episodes of sex and from every walk of life tragically perished for accuracy by overweight, middle-aged white violence, which could men dedicated to your attract a younger, hipper protection. Fox. If we demographic. A line of Media Personinaction figures for the pre -teenmarket don't tell you about it, Mr. Murdoch person- you don't want to know. ally assured Media Per- is already under discussion. Naturally, the Media son that there would be Person acquisition has its no editorial interference with the column atyour personal entertainment. See it today, see detractors, as do most bold, counterintuitive any time and MP has complete trust in him.it tomorrow, then rest up a few days and go moves by unconventional thinkers. "Bertels- After all, this is Rupert Murdoch we're talking back and see it again. Remember, you can nev- mann buys Random House and Murdoch buys about! Of course, certain economies may be er have too much of a good thing. Titanic. Now Media Person." said one bitter Wall Street necessary, such as a reduction in adjectives, sinking at a theater near you. media expert unable to disguise his shallow, which are costly and inefficient, and obviously Media Person wants to reassure faithful trendy cynicism. "Has Rupert gone soft in the there will be less "friendly ribbing" of Mr. readers who may harbor unwarranted fears of brain?" Other critics said they feared that Murdoch and his business activities. But such drastic change that you have absolutely noth- Media Person might be pressured by his new technicalities will go unnoticed by most read-ing to worry about. The column will continue owner to get off his couch and occasionally ers while substantially improving the product. to appear in its usual place and, in addition, leave his apartment. "That's ridiculous," said a Indeed, becoming a product has always will be carried via satellite to all corners of the News Corp. spokesman. "Everyone knows it been a personal ambition of Media Person's world except China, where government leaderswould kill him. Media Person could not exist and he is gratified to be finally getting hisfor some reason took umbrage with MP's away from his TV set." chance. Productization is the highest honor in recent characterization of them as "inhumane, But never mind the detractors. The impor-

today's market -driven society and could also money-grubbing autocrats combining the worst tant thing is this: Beverly Hills, 90210 is really a save a few bucks at tax time, according to aspects of communism and capitalism." Media lot better than you may have thought. Go,

Media Person's accountant, as well as bring in Person apologizes profusely for the egregious Dodgers. MORE SEX. BETTER SEX Feed Your Muscles gS Symptoms

magazine men live by. www.menshealth.com WE DID IN 5 YEARS WHAT NO BUSINESS OR FINANCE MAGAZINE HAS DONE IN 32. In the 32 years of the National Magazine Awards, Worth is the first magazine of its kind to be nominated for 4 awards in a single year.

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