Emergency Management in Social Media Generation
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EMERGENCY MANAGEMENT IN SOCIAL MEDIA GENERATION Deliverable 7.3 Guidelines to increase the benefit of social media in emergencies Final Alexis Gizikis, Tony O’Brien & Iratxe Gomez Susaeta (EENA), Matthias Habdank & Annika Schubert (UPB), Christian Reuter & Marc-Andre Kaufman (USI), Joe Cullen (TIHR), Andrew Muddiman (OCC), Mattia Perruzza & Uberto Delprato (IES) May 2017 Work Package 7 Project Coordinator Prof. Dr.-Ing. Rainer Koch (University of Paderborn) 7th Framework Programme for Research and Technological Development COOPERATION SEC-2013.6.1-1: The impact of social media in emergencies D7.3: Guidelines to increase the benefit of social media, Version V1.0, Public Distribution level Public Due date 31/05/2017 (M38) Sent to coordinator 29/05/2017 No. of document D7.3 Title Guidelines to increase the benefit of social media in emergencies Status & Version Final Work Package 7: Guidelines, Dissemination, Exploitation and Ethics Related Deliverables D2.2, D2.3, D2.4, D2.6, D2.7, D3.1, D3.2, D3.3, D3.5, D3.6 Leading Partner EENA Authors Alexis Gizikis, Tony O’Brien, Iratxe Gomez Susaeta, EENA Matthias Habdank, Annika Schubert, UPB Christian Reuter and Marc-Andre Kaufman, USI Joe Cullen, TIHR Andrew Muddiman, OCC Mattia Perruzza, Uberto Delprato, IES Reviewers Dieter Nuessler, FEU Keywords Social media for emergency management, guidelines, social media strategy, policy, ICT Tool for social media analysis, VOST This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 608352. The Guidelines to increase the benefit of social media in emergencies by the EmerGent Consortium are licensed under a Creative Commons Attribution 4.0 International License. Based on a work at www.fp7-emergent.eu/guidelines. 1/96 D7.3: Guidelines to increase the benefit of social media, Version V1.0, Public Table of contents List of Figures ....................................................................................................................... 4 List of Tables ........................................................................................................................ 5 List of Abbreviations ............................................................................................................ 6 1 Introduction ................................................................................................................. 8 1.1 Abstract .......................................................................................................................... 8 1.2 Purpose of the document ................................................................................................ 8 1.3 Target audience .............................................................................................................. 8 2 Foreword ..................................................................................................................... 9 2.1 Purpose of the guidelines ................................................................................................ 9 2.2 Who the guidelines are for? ............................................................................................. 9 2.3 Structure of the guidelines ............................................................................................ 11 2.4 Methodology used to develop the guidelines ................................................................. 12 3 Preliminary considerations ......................................................................................... 13 3.1 Potentials and opportunities of using social media in emergencies ................................. 13 3.1.1 Potentials of using social media ......................................................................................... 13 3.1.2 Opportunities for using social media in emergency management .................................... 13 3.2 Risks associated with using social media in emergencies ................................................ 15 3.3 Organisational and professional factors inhibiting the use of social media ...................... 15 3.4 Lessons learnt from organisations that experimented with social media ......................... 16 4 Guidelines for emergency services & public authorities............................................... 17 4.1 Prepare to start using social media ................................................................................ 17 4.1.1 Consider the legal implications........................................................................................... 17 4.1.2 Consider the needs in human and financial resources ...................................................... 18 4.1.3 Prepare a social media strategy ......................................................................................... 19 4.1.4 Clearly communicate the social media strategy and provide staff training ....................... 23 4.1.5 Explore what ICT tools are available for social media monitoring and analysis ................ 25 4.1.6 Use of apps for direct communication (A2C and C2A) ....................................................... 26 4.1.7 Plan the next steps to start using social media .................................................................. 29 4.2 Before an emergency .................................................................................................... 30 4.2.1 Provide information about your organisation, its operations and emergency prevention and preparation ............................................................................................................................... 31 4.2.2 Raise awareness on the use of social media ...................................................................... 32 4.2.3 Use of ICT tools for social media monitoring and analysis ................................................. 34 4.2.4 Team up with other groups and organisations .................................................................. 35 4.2.5 Publish alerts for the risk of an upcoming emergency ....................................................... 37 4.3 During an emergency .................................................................................................... 37 4.3.1 Understand how social media is used by citizens during emergencies ............................. 38 4.3.2 Establish communication with the public .......................................................................... 41 4.3.3 Request information from the public ................................................................................. 43 4.3.4 Use of ICT tools for social media monitoring and analysis ................................................. 44 4.3.5 Respond to false information and rumours ....................................................................... 45 4.3.6 Collaborate with emergent group initiatives ..................................................................... 49 4.4 After an emergency ....................................................................................................... 50 4.4.1 Continue the communication with the citizens ................................................................. 50 4.4.2 Evaluate your social media use during the emergency ...................................................... 50 2/96 D7.3: Guidelines to increase the benefit of social media, Version V1.0, Public 5 Guidelines for citizens ................................................................................................ 52 5.1 General Aspects while using social media ...................................................................... 52 5.2 Before an emergency .................................................................................................... 52 5.3 During an emergency .................................................................................................... 52 5.4 After an emergency ....................................................................................................... 53 6 Annex I: Methodology for the derivation of the following guidelines .......................... 54 6.1 Review of existing guidelines ......................................................................................... 55 7 Annex II: Data Protection and Privacy Guidelines for Processing Social Media Data ..... 58 7.1 Overview ...................................................................................................................... 58 7.1.1 Target Audience .................................................................................................................. 58 7.1.2 Document Organisation...................................................................................................... 58 7.1.3 Disclaimer ........................................................................................................................... 59 7.2 Responsibility ................................................................................................................ 59 7.2.1 Project responsibility .......................................................................................................... 59 7.2.2 Who do you answer to? ..................................................................................................... 60 7.3 Is what you are proposing lawful? ................................................................................. 61 7.3.1 Consent ..............................................................................................................................