Fy 95 Wdet-Fm Annual Report

Submitted by: Jack Barthwell, Vice President • University Relations

• FY 95 WDET-FM ANNUAL REPORT

• BUDGET & FINANCE COMMITTEE AGENDA June 5, 1996 ------

INTRODUCTION

In fiscal year 1995 public broadcasting faced elimination of federal funding. • System wide, tax-based subsidies made up anywhere from 10 percent-43 percent of public radio stations' annual operating budgets 1• While stations were required to affirm in writing to the Corporation for Public Broadcasting (CPB) that no federal funds were being used for "lobbying" purposes, a concerted effort ensued to make public broadcasting listeners and viewers aware of the debate on Capitol Hill concerning federal funding.

Congressional representatives received substantial constituent contact supporting public broadcasting, surpassing even that of health care reform, Medicare cuts and other volatile issues.

Stations, WDET-FM included, faced a dilemma--how to maintain appealing, high quality programming which would (in time) attract increased private sector support while dealing with diminished resources in the short term? Rapid down-sizing which reduced programming quality would serve as a disincentive to audience growth and increased donations; responding too slowly to the funding losses would bankrupt stations.

WDET addressed the dilemma using the QUEST model for Continuous Quality Improvement (CQI). The station's spending plan was reduced and budget authority reallocated to commission a scientific study to research the "Key • Expectations" of WDET's customers and stakeholders. Wayne State University's Center for Urban Studies offered the best proposal (over three other market research firms) to conduct the study. WDET also contracted for the services of Public Broadcasting Service (PBS) marketing expert Paula Sulinski (Third Street Marketing, Inc.). The actual listener survey was launched in May 1995 and concluded 12,000 phone calls later with final reports delivered in September 1995.

The survey revealed that WDET's dual news and music service was well-received by listeners; a 95 percent satisfaction rating was noted. Donors showed a preference for news and information programming but none of the listeners surveyed expressed a desire for either an "all news" or "all music" format. Quality, diversity of programming and non-commercialism were key expectations of listeners and were listed as key reasons for making contributions among the survey respondents who did contribute. Impediments to contributing or contributing more to WDET cited by listeners was their perceived lack of disposable income, desire for certain programs not currently in WDET's schedule, not being asked at the "right" time and not listening "enough" to warrant a contribution. Thirty percent (30 percent) of non- donors reported listening to WDET5-7 days per week, however.

1 Federal funding makes up 16 percent of WDET-FM's annual operating budget. • 2 INTRODUCTION[continued)

• The survey results affirmed WDET's chosen strategic positioning as the forum for the growth of ideas and understanding in pursuit of solutions. The best opportunity for the radio station to survive and thrive during the transition from a partially subsidized financial structure to full marketplace competition, was seen as offering opportunities for citizens to examine critical issues in the context of social history, current events, cultural influences, entertainment, humor and the political process.

PROGRAMMING

Hearings and Special National Coverage

Mid-term Election Preview - 11/ 6/94 Mid-term Election Night Special (field reports, expert analysis and listener call-in) - 11/8/94 "Talk of the Nation" Special/The world without public radio - 1/10/9 5 House Appropriations Committee hearing on CPB funding- 1/19/95 Welfare at the Crossroads/NPR Special - 3/8/95 House hearings on Affirmative Action legislative changes - 3/24/95 Oklahoma Bombing Coverage - April 20-21, May 2, 1995 Congressional Hearings on Terrorism - 4/28/95 Confirmation Hearings for Dr. Henry Foster Surgeon General nominee - May 2-3, 1995 Senate Judiciary Subcommittee Hearings on Militia Groups - 6/8/95, 6/15/95 Senate Special Committee Hearings on Whitewater - 7/18/95 House Judiciary & Government Reform Committee Hearings on Waco - July 19, 20, 26 1995 • Other National Programming Specials National Issues

President Clinton's Speech on Iraq & Haiti - 10/10/94 President Clinton's Oval Office Address - 12/15/94 President Clinton's State of the Union Address - 1/24/95 President Clinton's Michigan State University Commencement Address - 5/5/95 President Clinton's Oval Office Address/10-yr. Plan to Balance the Budget - 6/14/95 President Clinton PressConference on Bosnia - 6/16/95 Democracy in America/NPR's month-long series on whether Americans are nurturing democratic values in their everyday lives - July 1995. Topic highlights: • Too Much Democracy? Should members of Congress vote their own conscience or only what constituents want? - 7/3/95 • Hearts & Minds: Patriotism in Textbooks - 7/8/9 5 • The Federalist Debate - July 10 & l 7, 1995 • Public Journalism - 7/10/95 • Shadow Governments - 7/17 /95 • Immigration - 7/24/95 • Relating Prosperity to Civic Pride - 7/24/95

International Affairs

Iran at the Crossroads/NPR's 6-part comprehensive look at Iran Today - 3/20/95 Pavement Dwellers of lndia/NPR's 6-part look at street dwellers taking control of their lives - 3/26/95 • Namibia/NPR multi-part series - 5/27 /95 China: Social Consequences of Economic Growth/NPR 3-part series - June 12-14, 1995 3 Other National Programming Specials (continued)

Environmental Affairs "How Will We Eat?"/5-part series on Soundprint looking at endangered food supplies - 6/5/95 • Arts, Culture, Entertainment

Telluride Bluegrass Festival - 12/24/94 Capitol Steps Year in Review: "Politics Takes a Holiday"/Musical political satire - 1/1 /95 Jazz Smithsonian: 8-part series hosted by Lena Horne featuring greatest jazz composers performed by Smithsonian Jazz Masterworks Orchestra - 1/8/95 "Manufacturing Consent": Documentary about Noam Chomsky, linguistics professor at MIT - 1/29/95 Capitol Steps "April Fools" - 3/30/95 12th Annual Chicago Blues Festival - June 2-4, 1995 Capitol Steps July 4th Special - 7/2/95

Local and Regional Programming Specials

Gubernatorial candidate Howard Wolpe, Statewide live call-in 2/ Michigan Public Radio Network - 10/27 /94 ACT Against Youth Violence Special3/Harvey 0. On the Metro- 1/8/95 State of the State Address/Gov. Engler's address, analysis and commentary plus opposition response - 1/17 /95 "Symphony Bowl VII"/ A fantasy "battle of the bands" between the home orchestras of Super Bowl contenders San Diego and San Francisco - 1/29/95 State of the City Address/Detroit's Mayor Archer (tape delayed) - 1/31/95 • Mardi Gras on WDET: Mardi Gras music from around the world - 2/28/96 Queen of Spades Mutual Fund Features/Comparison between the average amount gambled at the Casinos anxious to enter Detroit and return on stock investment in those casinos - 2/95 Montreux Detroit Jazz Festival Great Hits - April through September 1995 Salute to Chicago's Association for the Advancement of Creative Musicians/30th Anniversary celebration on WDET's "Destination Out" - May 21 & 28, 1995 75th Anniversary Celebration of Charles "Yardbird" Parker - August 24-27, 1995 John Coltrane Week - September 18-23, 1995 "How Are Detroit Media Covering the Newspaper Strike?": Panel discussion/Call-in produced by WDET-FMand moderated by WSU Journalism Director Ben Burns- 9/19/95 Guests: S. Raphael/Crain's Detroit Business C. Hill/ AP Detroit Bureau Chief P. Manzella/Assist. News Director, WDIV Ch. 4 R. Giles/Editor & Publisher, The Detroit News B. McGraw/striking Detroit Free Pressreporter R. Adams/News Director, WDET-FM

WDET News Special Series: Federal Funding of Detroit WDET News Special Series: Metro Transit Issues WDET News Team coverage: Detroit's Empowerment Zone Designation

2 Governor Engler declined to appear. 3 Part of a joint programming initiative with WTVSChannel 56. • 4 Educational Outreach Programming and Services

"The Subject is Sex" National Public Radio Outreach Special - Jan. 15-23, 1995 A partnership project between NPR and WDET scrutinizing the way changing relationships among men and women affect society.

• National Topics: • "Sex Talk" - Why Americans have so much trouble talking about sex. • "Men, Women and Monogamy" - Gender gap is narrowing in sexual behavior. • "Learning the Dance" - Coming of age in the '90s. • "Retreat from Marriage" - Reconfigurations of marriage over the last 3 decades. • "Postponing Pregnancy" - National debate over how to combat teen pregnancy. • "Sexual Semantics" - The politics of courtship in the modern age. • "Sex and the Law" - Should the State become involved in the intimate realm of personal relationships? • "Race and Sex" - How these twin obsessions play out in our culture. • "What Do Men Want?" - What does it mean to "be a man" today? • "Sex and the Workplace" - Uncertainty and anxiety over changing sexual mores and gender roles. • "The Girls of Texas Tech" - Profile of 5 former college roommates at a reunion on their 50th birthdays. • "Sex, Religion and Society" - Ethical norms articulated by mainstream religions--and what happens when these are challenged.

Local Topics:

• "The Subject is Sex" Call-in on "Harvey 0. On the Metro" w/guest Dr. Sylvia Hacker • Effectiveness of Sex Education in Michigan Schools - News Dir. Roger Adams • HIV/AIDS Counseling - Special report by WDETNews' Mike Callahan on new peer counseling approach at Detroit Children's Hospital • "Sex, Women and the Blues" - WDETMusic hosts Ann Delisi and Robert Jones explore how • sex and women are portrayed in Blues music. • "Sex and Rap Music" - WDETMusic Host Ann Delisi looks at Rap's relationship to sex. • Christine Lavin - WDET music host Ann Delisi interview with singer-songwriter Christine Lavin, known for exploring the humorous side of relationships and sexuality. • "AIDS and the Music Industry" - WDET Music Host Martin Bandyke explores the music industry's response to the AIDS crisis and music that deals with AIDS. Also, the degree of sexual permissiveness society has accepted through its portrayal in music. • "Sex and Jazz" - WDET Music Host Jack Broderick explores jazz and its portrayal of sex in society. • "Sex in Song Lyrics" - WDET Music Host Chuck Horn explores changes in sexual lyrics from the '60s to the '90s.

local Program Schedule

WDET's audience-building strategy continued to be "congruent appeal"; a program schedule with enough variety to satisfy the inquisitive nature of public radio listeners and enough continuity to hold similar types of listeners throughout the broadcast day and evening. News and music programming were also structured to keep the same types of listeners listening for longer time periods . • 5 Local Program Schedule (continued

Hourly newscasts keep news listeners informed within blocks of music programming; • artist interviews and live performances also hold appeal for news listeners. After brief experimentation inserting music programming deeper into drive-time, WDET returned to solid news, information and discussion programming from 5:00 a.m. to 10:00 a.m. and from 3:00 p.m. to 7:00 p.m. weekdays. Additional news and information programming was also added to the weekend schedule including an additional half-hour of environmental news and features. A 26-week feature module entitled Read to Me was added at 6:55 a.m. on Saturdays. Read to Me is a radio book review of children's literature. Also returning to the schedule were weekly interviews on Martin Bandyke's afternoon music program with Elliot Wilhelm, Detroit Institute of Arts Film Curator during the January-October season of the Detroit Film Theater.

Forty-two (46) Detroit metro-area mus1c1ans, artists and/or event organizers appeared live on WDET in FY 95 out of a total of 132 live performances and/or interviews. Promotion of the following events/organizations was achieved through on-air appearances within specific WDETprograms:

Concerned Citizens for the Arts in Michigan Latino Family Services Organization Performance Network Noel Night/University Cultural Center Association Mexican Art Exhibit/Edsel Ford House Detroit Artists' Market La Casa Music Series Grosse Pointe Village Association Summer Concert Series • Montreux Detroit Jazz Festival Wayne State University Theater Department Solidarity String Quartet/DSO Interview with Roger Ebert promoting "An Evening w/Siskel & Ebert" benefiting the DIA Auditorium preservation project Arts Midwest Jazz Master Award/performance by Peter Souave and Ginka Ortega 33rd Annual Ann Arbor Film Festival/Interview w/Vicki Honeyman Playwright Ron Milner "Love is Not My Best Subject" Birmingham JazzFest/Nnenna Freelon performance & interview Artists Cooperative Gallery Opening

MEDIA SPONSORSHIPS

Media sponsorships are events for which WDET donates concentrated on-air support with possible on-site support in the form of emcees and/or live remotes. They involve considerable station time and resources.

World Aids Day (sponsored by Latino Family Services) Midwest Reggae Awards • 6 PUBLICSERVICE EVENT SPONSORSHIPS

WDET donated airtime to fellow non-profit organizations producing events that are both cultural and entertaining in nature. This type of promotional campaign consists solely of on-air spots in support of events consistent with WDET's mission and • program service.

Sweet Honey in the Rock Concert benefiting the Names Project (AIDS Quilt) The Musical Genius of Duke Ellington at the Museum of African American History Flying Bulgur Klezmer Band Detroit Music Awards Koko Taylor Blues Benefit for COTS (homeless shelter) 18th Annual Ann Arbor Folk Festival Brazil Coffeehouse World AIDS Day Concert Plowshares Theater Company

PUBLIC SERVICEANNOUNCEMENT (PSAl CAMPAIGNS

Spot campaigns which specifically addressed issues of health, safety and human services.

Ethics in the Media Panel Discussion Immunization Awareness Campaign Red Cross Blood Drive Michigan Abstinence Partnership Sinai Hospital Blood Pressure Study Greening of Detroit WSU Institute of Gerontology African American Father/Daughter Study Detroit International AIDS Memorial • Detroit Radio Information Service (ORIS)"Walk with Art" Walk-a-thon Interviews and Special Activities

Dance Theater of Harlem/Detroit "Artist in Residence" Program (News Interview) On-air promotion/Ticket giveaways to FirstAfrican American Film Festival at Magic Bag Giveaway of companion CD to Discovery Channel special tracing Evolution of Black Music

SUPPORTOF WAYNE STATEUNIVERSITY 4

22nd Annual Noel Night - 2-week PSA campaign Solicitation of African American participants in Institute of Gerontology Study - PSA campaign 5

Interviews & Special Performances

Premier performance of "Two Nights in Spain" conducted by John Hartway, WSU Music professor; performed by the Arianna Harp Duo Broadcast of Wayne State University's Jou Band at Montreux Detroit Jou Festival

' Partial listing. A change in departmental responsibility for PSA tracking resulted in a temporary • loss of the "WSU Affiliation" tracking category. 5 Exposure on WDETresulted in Detroit Free Presscoverage for the Institute 7 SUPPORTOF WAYNE STATEUNIVERSITY (continued)

News Interviews & Coverage

Ben Burns Interview/Impact of Detroit newspaper strike on broadcast news outlets Detroit Festival of the Arts Feature Dr. Henry Foster's speech at WSU • WSU Conference to discuss Empowerment Zone opportunities WSU attempts to hold the line on tuition increases Professor Sharon Hoerr interview/Obese Children WSU's Women's Studies Program/Transition WSUobtains 3 percent funding increase from Lansing WSU's Mexicantown Entrepreneurship Program House Democratic Ethics Hearings at WSU WSU Urban Planning Professor Robin Boyle/Public Transportation & Urban Renewal WSU Communication Dept. Chair Jack Kay/Michigan Militia and racist group ties MLK Day speech of Melba Patillo Beals at WSU WSUStudy examines the composition of Detroit's homeless population White House Conference on Aging held at WSU WSU Program to Reduce Youth Violence (ACT Against Youth Violence Initiative with WTVS) Latino Conference at WSU WSU Urban Planning Professor Robin Boyle/Changes within the Empowerment Zone

SPECIALCOMMUNITY EVENTS& OUTREACH

WDET provided roughly $20,000 of in-kind support including use of its 67 kHz subcarrier radio frequency to the Detroit Radio Information Service (DRIS) for a 24-hr. broadcast information service for people with disabilities.

WDET Co-sponsored Annual "Life Blood of the Arts" Blood Drive at the Detroit Institute of Arts. 40 percent increase in number of blood donors over the previous year. WDET celebrity appearances and giveaways. •

WDETNight at the Movies: Media sponsorship of The Reggae Movie and UA Fairlane Theater

WDET Public Relations Director Debra Clayton served as a panelist for "Putting a Spin on Your Media Coverage" Workshop co-sponsored by The American Heart Assoc.

WDET sponsored Simon House, a transitional shelter for HIV/ AIDS women and children; holiday donations of supplies.

WDET Media Sponsorship/PSA support of The Detroit Children's Music Festival produced the Detroit Friends School

Caryn G. Mathes, WDET General Manager/Commencement Speaker for Specs Howard School of Broadcast Arts graduation

WDET's Chris Felcyn, Narrator for Plymouth Symphony's "Peter & the Wolf"

WDET Tour for Nils Torvalds of Finland in cooperation with the International Visitors Council of Metropolitan Detroit

WDETTour for the Farmington Hills YWCA/YMCA "City at Night" Tour to show middle school aged children that Detroit is not a dangerous place • 8 SPECIAL COMMUNITY EVENTS& OUTREACH

• WDET News' Phil D' Anieri spoke to civics classes at Ann Arbor Community High School

WDET News' Jerome Vaughn spoke to journalism class at St. Clair Shores Kennedy Middle School

AUDIENCE DEVELOPMENT

Comparison of Arbitron 6 Survey Numbers

A VERA GE QUARTER HOUR PERSONS7

1993 AQH 9,500 1994 AQH 8,100 1995 AQH 8,950

TIME SPENTLISTENING IN HOURS8

1993 TSL 7.3 1994 TSL 6.5 1995 TSL 6.2 • WEEKLYCUMULATIVE LISTENING9 1993CUME 167,900 1994 CUME 156,900 1995 CUME 183,950

6 Arbitron data are estimates only. Totals which follow are fiscal year averages using the Fall 1994 and Spring 1995 Total Survey Area (TSA)books. TSA estimates are drawn from diaries distributed in Wayne, Oakland, Macomb, Monroe, Washtenaw, Livingston, St. Clair, Lapeer, Sanilac, Tuscola, Genesee, Shiawassee, Ingham, Jackson, Hillsdale, Lenawee counties plus the Ohio counties of Lucas and Ottawa. Daypart: Mon-Sun 6am- l 2mid Demographic: Persons aged 12+ 7 Average Quarter Hour Persons (AQH) is a measurement of audience volume. It is the estimate of how many people on average are listening in any given 15-minute period. 8 Time Spent Listening (TSL)is an indication of listener loyalty and programming continuity and appeal. Research shows that the probability of contributing to a public radio station increases significantly when TSLsurpasses 7 hours per week. • 9 Weekly Cumulative Listening (CUME) indicates awareness of the radio station. It is a measurement of how many different individuals tune in per week for at least a 5-minute period. 9 AUDIENCE DEVELOPMENT(continued)

Arbitron indicated significant audience growth 10 in for WDET in FY 95 over the previous year. WDET's management attributes this to the programming changes • made in FY 94 and the increased publicity which accrued to the radio station by virtue of the federal funding controversy. Attachment "A" is a graph plotting the station's growth curve.

The number of listeners sampling the radio station (CUME) increased by 17 percent and average audience volume increased by 10.5 percent. Predictably, with a great many new listeners sampling the radio station, time spent listening decreased but only slightly.

The Radio Research Consortium, Inc. (RRC) processes Arbitron diaries for subscribing public radio stations. (Most public radio stations subscribe to the RRC and all of those in markets 1-11 do.) In the RRC's report for the Spring 1995 survey WDET ranked 24th in weekly audience size (SEEATIACHMENT "B") out of 430 RRC subscribers nationwide and 17th (SEEA TIACHMENT "C") among 41 RRC subscribers in markets of 2.8 million+ population where competition for radio listening is significantly greater.

WDET's licensing agreement with Arbitron does not allow comparisons to other commercial stations to be made public. However, at the bottom left of • Attachment "D" (Summary Data/AQH Rank) are listed the top five hours in terms of Average Quarter Hour audience volume for WDETin the Spring 1995 survey:

Time Slot Program Type Average Qtr. Hour Audience Saturdays 11am-12noon Acoustic Blues/Locally produced 25,900 Saturdays l0am-1 lam Acoustic Blues/Locally produced 23,100 Mon-Fri 5pm-6pm NPR news magazine/Syndicated 20,800 Saturdays lpm-2pm Folk/Locally produced 19,300 Mon-Fri 7am-8am NPR news magazine/Syndicated 18,800

FUND-RAISING

The Audited Financial Statements for FY 95 (accompanying this report) show a 9 percent increase in overall cash revenue from the previous fiscal year. However, the revenue was inflated by one-time contributions from the WSU Board of Governors ($125,000 toward enhancing WDET's new broadcast tower for potential use by WSU Television) and a $33,000 damage settlement from a demolition company which cut WDET's electrical power and put the station off the air during a fund-raiser. The adjusted revenue for FY 95 without the one-time contributions is $1,704,622 and represents no significant change from the previous fiscal year.

10 Arbitron radio listening surveys have a 68% confidence factor but are only as good as the • demographic sample in each ratings period. In Spring 1995, WDETwas mentioned in 181 of the 3,842 diaries distributed in the Detroit Metro market; no information beyond age, gender, geography and ethnicity is gathered by Arbitron. 10 FUND-RAISING(continued)

The radio station is working much harder just to raise the same amount of money; testimony to increased competition for discretionary and/or charitable dollars in a • major market. The radio station's management is concerned at the erosion in the donor base and a contributor retention rate of less than 50 percent. Significant initiatives were undertaken in FY 95 (i.e., year 'round telemarketing of recently expired donors) to increase retention of donors.

The investment in additional staffing in Corporate and Business Sales paid an excellent return for WDET. Corporate donations and program underwriting increased by 38 percent to $356,296.

The radio station experimented with a Valentine's Day Rose Promotion, participating in National Public Radio's "For the Love of Public Radio" nationwide campaign. Centralized ordering through an "800" number allowed listeners to purchase roses with half of the cost being a donation to WDET. The station raised just under $10,000.

FISCALSTATUS

Direct cash support of WDETin FY 95 totaled $1,738,914 (minus the $125,000 General Fund appropriation restricted to tower enhancement). The University contributed 3.6 percent of the radio station's cash general operating budget plus indirect administrative support calculated in value at $213,096.

• Expenses for FY 95 totaled $1,719,819--an increase of only 3.5 percent including expenditures for the broadcast tower construction and studio relocation project.

ENGINEERING& COMPUTING TECHNOLOGY

Major upgrade of WDET's Local Area Network (LAN) including new disk drive, memory upgrade and tape backup

Internet server installed on LAN

Installed new satellite receiving equipment from NPR (major upgrade of national system)

Installed Optimod audio processor for automatic changes in signal processing to accommodate changes and improve quality of spoken word and music programming

New harmonic filters installed on auxiliary transmitter

Antenna transmission line burn-through l 0/31 /94; station off the air for 1.5 days; • emergency repairs made--antenna re-tuning scheduled. 11 ------

ENGINEERING& COMPUTING TECHNOLOGY (continued)

l st phase installation of Mosely remote control completed in preparation for home- • monitored/home controlled transmission by chief engineer.

Broadcast Tower Construction and Relocation Project

At the close of FY 95, tower construction permit applications were still pending the Federal Communications Commission and the Federal Aviation Administration. The tower construction project had been let for bid and after post-bid negotiations to bring the project within budget, a recommendation was made to the University Administration to accept the low bid. Separate bid specifications were being prepared for the tower foundation and lighting system and a building to house the transmitter beneath the new tower. Final construction (inside walls) was underway at the new studios in University Tower.

Office furnishings inventory was completed and forwarded to FP&M 's interior design department.

STAFFTRAINING, PROMOTIONS AND HIRING

Two audio production technicians and one general administrative assistant were sent to the Great Lakes Broadcasting Expo and Media Conference in Lansing, April 22. Conference was sponsored by the Michigan Association of Broadcasters and • Michigan Public Broadcasting.

WDET General Manager, Caryn G. Mathes attended WSU's Detroit Orientation Institute, April 24-26, 1995.

Martin Bandyke was promoted to Music Director (from Assistant Music Director) May 1995

Kyle Klebba was hired as Public Relations & Promotions Assistant, May 1995

Jamie Renouf was hired as Membership Assistant, Sept. 1995

• 12 STUDENTTRAINING & INTERNSHIPS

Student Name School/Program Assignment Nick A thanasopoulos WSU/Public Relations PR/Promotions Dept. • Lee Booher WSU/Communications Production Dept. Terrence Chan Sr./Detroit Country Day News Dept. Mike Consiglio Henry Ford Community Production Dept. College/Communications David Cook Specs Howard School Music Library Pete Frassrand Graduate/U of M News Dept. Joe Gray -Not in school- News Dept. Sonja Magdevski WSU/Graduate School News Dept. Bjorn Malmquist WSU/Graduate School News Dept. Elita Minter WSU/JIM News Dept. Ann Mullen -Not in school- News Dept. Lori Paionk WSU/Communications News Dept. Peter Perkins Graduate/Regis College News Dept. Eric Scott Specs Howard School Production Dept. Trudy Thorton -Not in school- News Dept.

AWARDS

Associated Press Michigan Broadcast Contest

Best Spot News Reporting/Jerome Vaughn - Protest of Michigan Chronicle's • Endorsement of Governor Engler Honorable Mention Spot News Reporting/Mike Callahan - Detroit Wins Empowerment Zone

Honorable Mention for Enterprise & Investigative Reporting/ Jerome Vaughn, Phil D'Anieri, Nkenge Zola - Series on New Tiger Stadium Proposals

Michigan Association of Broadcasters Awards

1st Place Use of Medium/Nkenge Zola - "Temples of Confession"; featured the work of two Latino performance artists who had an installation at the DIA using their own bodies

Michigan Excellence in Journalism Competition 11

Best Feature Story/Nkenge Zola - "Temples of Confession"

Governor's Arts Awards

Media Honor Roll Award/Nkenge Zola - Outstanding arts reporting and support of arts organizations

• 11 Formerly the Detroit PressClub Awards 13 /..URCE: ARBITRON \JDET-FM :Produced by RRC,Inc DETROIT Spring 1995 ATTACHMENT"A"

Even though the audience changes over time may be within the range of standard sampling error, the history of audience estimates • for \JDET-FMcan be plotted year by year and analyzed to develop a smoothed curve of audience change over the past, a curve that can be extended into the future. The dashed line on the graph below is a pictorial representation of the AOHchange path on which the station is currently embarked.

84 85 86 87 88 89 90 91 92 93 94 95 120.------,

100 --- :c 80 0 ~ ...... -.;:..;------...... __ 60 -- - 0 I... -1-' Q) ~ 40 20 ·------·-----·····················-················································· • o~------~ Solid Line = Average Survey AQH Persons

Dashed Line = Path of AQH Change 84 85 86 87 88 89 90 91 92 93 94 95 120.------, -- 100 ----

:c 80 ------...... ------...... ·····a,,--- - ...... ---··- .....---.... ---...... ---...... 0 -- ~ -- 60 0 -1-' 0 I- 40 --- .. ------·------_.. --_·- _--- _... ·---·-·-·---·· _

20 ------··------·-·············-·-··--·-···-··-···································· O,______, • ATTACHMENT"B II

! TOTALCUME PERSONS ** TOP 50 STATIONS** PAGE1 NON-COMMERCIALSTATION RANKINGS

Arbitron * Spring 1995 * Subscribers Only • Mon-Sun 6A-12M, Persons 12+, In Hundreds (00) (Produced by RRC, Inc)

Metro Market Total AQH Cume Average Adjusted Station Arbitron Market Pop 12+ Share Rating TSL .A9.!L Cume Cume 1) \JNYC·F NEWYORK 141242 0.9 3.4 5.8 234 5044 2) KQED SAN FRANCISCO 53307 2.7 8.0 6.8 244 4542 3) WETA/WETH WASHINGTONDC 34937 3.0 9.4 6.6 204 3909 4097 4) KCRU/KCRW LOS ANGELES 96569 1.1 3.8 6.3 199 4010 4032 5) \JAMU WASHINGTONDC 34937 3.0 8.9 7.2 218 3830 4027 6) \JGBH BOSTON 32061 1.9 7.7 5.5 161 3663 3804 7) \JBUR BOSTON 32061 2.7 8.8 6.7 187 3529 8) IJNYC-A NEWYORK 141242 0.9 2.4 9.0 250 3483 9) WBEZ CHICAGO 68807 1.4 4.8 6.5 176 3390 10) KFAC/KUSC LOS ANGELES 96569 0.6 2.9 5. 1 129 3188 3258 11) KLON LOS ANGELES 96569 0.8 2.8 6.4 149 2937 12) IJBGO NEWYORK 141242 0.4 1.9 5.5 118 2689 13) \JSFP/1,/USF TAMPA-STPETERSBURG-CLEARWATER 18642 3.6 7.7 9.4 161 2156 2540 14) \JABE ATLANTA 27700 3. 1 8.5 7.3 147 2523 15) \JHYY PHILAOELPHIA 41153 1.6 4.4 8.2 158 2429 16) KPLU SEATTLE-TACOMA 26965 2.9 8.5 7 .1 132 2357 17) KPCC LOS ANGELES 96569 0.4 2.1 4.3 76 2223 18) \JXPN PHILADELPHIA 41153 1.5 4.3 8.4 144 2152 19) KCFR/KPRE DENVER-BOULDER 17058 3.3 10.9 6.3 107 21?+6 20) \JJAZ/IJRTI PHILADELPHIA 41153 0.9 3.5 5.6 85 1899 2106 • 21) KERA DALLAS-FTWORTH 35426 1.6 5.5 6.4 105 2076 2087 22) 1,/UNC RALEIGH-DURHAM 8048 5.3 14.0 6.9 83 1518 2074 23) KSJN MINNEAPOLIS-STPAUL 22007 2.9 8.6 7 .1 116 2048 2052 24) WET DETROIT 36602 1.1 4.7 5.7 90 1975 25) KNOW·F MINNEAPOLIS-STPAUL 22007 2.3 8.3 6. 1 92 1893 26) KUOW SEATTLE-TACOMA 26965 2.3 6.7 6.9 102 1859 27) KUHF HOUSTON-GALVESTON 32944 1.9 5.4 7.6 111 1850 28) # \JKRW/\JKSU CLEVELAND 17661 0.9 4.3 5.8 78 1704 1775 29) \JBAI NEWYORK 141242 0.2 1.2 4.6 64 1745 30) \JBJC BALTIMORE 20495 2. 1 6.3 7.3 80 1383 1677 31) IJQED PITTSBURGH 20314 2.5 7.3 8. 1 107 1673 32) \JNPR/\JPKT HARTFORD-NEWBRITAIN·MIDDLETO\JN 9685 2.3 6.8 6.8 75 1381 1652 33) KPFA SAN FRANCISCO 53307 0.9 2.8 6. 1 77 1578 34) IJAMC/IJCAN ALBANY-SCHENECTADY-TROY 7448 2.0 5.7 11 . 1 81 920 1560 35) KXPR/KXSR SACRAMENTO 13408 4. 1 9.3 8.7 107 1544

# Station located outside Metro Area of Arbitron Market C Arbitron Condensed Market S ~rbitron Custom Survey Area Market NOTES:Average TSL is reported in hours per week. • Total Adjusted Cume includes audience from purchased adjacent markets. Arbitron Data are ESTIMATESONLY. TOTALCUME PERSONS ** TOP 50 STATIONS** PAGE2 ATTACHMENT"B" continued NON-COMMERCIALSTATION RANKINGS

Arbitron * Spring 1995 * Subscribers Only Mon-Sun 6A-12M, Persons 12+, In Hundreds (00) (Produced by RRC, Inc) •

Metro Market Total AQH Cume Average Adjusted Station Arbitron Market Pop 12+ ~ Rating __ill_ _M!L ~ Cume 36) \.IGUC CINCINNATI 15488 2.7 8.0 7.1 72 1274 1434 37) # \.ISHU NE\.IYORK 141242 0.1 0.4 6.4 68 1330 1382 38) \.IMFE ORLANDO 10060 2.4 7.5 6.8 75 1381 39) \.IFCR SPRINGFIELD, MA 5082 5. 1 13.3 7.9 48 767 1377 40) \.IDCU \.IASHINGTONDC 34937 0.8 3.7 4.5 48 1339 41) KJZZ PHOENIX 19328 1.6 5.6 6.3 64 1278 1337 42) \.IVXR/\.IVXU CINCINNATI 15488 2.2 7.9 5.7 56 1248 1329 43) \.ILRN MIAMI-FTLAUDERDALE-HOLLY\.1000 28430 1.1 4.1 6.4 67 1327 44) \.IFUV NE\.IYORK 141242 0.1 0.9 3.6 38 1321 45) KPBS SANDIEGO 22125 2.4 5.9 8.7 90 1308 46) KOPS PORTLAND,OR 15633 2.5 7.4 6.3 64 1282 1290 47) \.IDUQ PITTSBURGH 20314 1.6 5.7 6.2 61 1243 48) \.IFAE CHARLOTTE-GASTONIA-ROCKHILL 10605 3.8 9.9 7.8· 76 1225 49) \.IOSU/\.IOSV COLUMBUS,OH 12157 3.6 8.3 7.3 68 1174 SO) KCSM SAN FRANCISCO 53307 0.7 2.2 6.5 60 . 1170 •

# Station located outside Metro Area of Arbitron Market C Arbitron Condensed Market S Arbitron Custom Survey Area Market NOTES:Average TSL is reported in hours per week. Total Adjusted Cume includes audience from purchased adjacent markets. Arbitron Data are ESTIMATESONLY. • ATTACHMENT"C" lj

k MARKETCUME ** METROPOP 2,800,000 PLUS**

NON-COMMERCIALSTATION RANKINGS

Arbitron * Spring 1995 * Subscribers Only • Mon-Sun 6A·12M, Persons 12+, In Hundreds (00) (Produced by RRC, Inc)

Metro Market Total AQH Cume Average Adjusted Station Arbitron Market Pop 12+ Share Rating ---1§.L_ ~ Cume Cume 1) WNYC·F NEWYORK 141242 0.9 3.4 5.8 234 5044 2) KQED SANFRANCISCO 53307 2.7 8.0 6.8 244 4542 3) KCRU/KCRW LOS ANGELES 96569 1.1 3.8 6.3 199 4010 4032 4) WETA/WETH WASHINGTONDC 34937 3.0 9.4 6.6 204 3909 4097 5) WAMU WASHINGTONDC 34937 3.0 8.9 7.2 218 3830 4027 6) WGBH BOSTON 32061 1.9 7.7 5.5 161 3663 3804 7) WBUR BOSTON 32061 2.7 8.8 6.7 187 3529 8) WNYC·A NEWYORK 141242 0.9 2.4 9.0 250 3483 9) WBEZ CHICAGO 68807 1.4 4.8 6.5 176 3390 10) KFAC/KUSC LOS ANGELES 96569 0.6 2.9 5. 1 129 3188 3258 11) KLON LOSANGELES 96569 0.8 2.8 6.4 149 2937 12) WBGO NEWYORK 141242 0.4 1.9 5.5 118 2689 13) WHYY PHILADELPHIA 41153 1.6 4.4 8.2 158 2429 14) KPCC LOS ANGELES 96569 0.4 2.1 4.3 76 2223 15) WXPN PHILADELPHIA 41153 1.5 4.3 8.4 144 ·2152 16) KERA DALLAS-FTWORTH 35426 1.6 5.5 6.4 105 2076 2087 17) WDET DETROIT 36602 ,. 1 4.7 5.7 90 1975 18) WJAZ/WRTI PHILADELPHIA 41153 0.9 3.5 5.6 85 1899 2106 19) KUHF HOUSTON-GALVESTON 32944 1.9 5.4 7.6 111 1850 20) WBAI NEWYORK 141242 0.2 1.2 4.6 64 1745 21) KPFA SAN FRANCISCO 53307 0.9 2.8 6.1 77 1578 22) WDCU WASHINGTONDC 34937 0.8 3.7 4.5 48 1339 23) # WSHU NEWYORK 141242 0.1 0.4 6.4 68 1330 1382 24) WLRN MIAMI-FTLAUDERDALE-HOLLYWOOD 28430 1. 1 4. 1 6.4 67 1327 25) WFUV NEIJYORK 141242 0. 1 0.9 3.6 38 1321 26) KCSM SAN FRANCISCO 53307 0.7 2.2 6.5 60 1170 27) WPFW WASHINGTONDC 34937 0.6 3.0 4.5 40 1128 28) KPFK LOSANGELES 96569 0. 1 0.9 3.4 29 1075 29) KALW SANFRANCISCO 53307 0.5 2.0 4.7 40 1072 30) WNJW NEWYORK 141190 0.2 0.6 8.9 58 824 31) KPFT HOUSTON-GALVESTON 32944 0.4 2.4 3.7 24 823 32) # WEVN/WEVO BOSTON 32061 0.0 0.0 9.0 47 661 754 33) woes CHICAGO 68807 0.2 0.8 6.8 31 573 34) KCSN LOS ANGELES 96569 0. 1 0.4 3.2 10 395 35) WBPR/IJUMB BOSTON 32061 0.2 1.0 4.2 12 361 36) KUSF SANFRANCISCO 53307 0.1 0.6 3.7 10 345 37) WPBX NEWYORK 141242 0.0 0.1 5.9 16 342 38) WDNA MIAMI-FTLAUDERDALE-HOLLYWOOD 28430 0. 1 0.8 3.2 6 235 39) KSJS SAN FRANCISCO 53307 0. 1 0.3 3.9 5 161 40) # KCLU LOS ANGELES 96569 0.0 0.0 2.8 3 133 41) wuss NEIJYORK 141242 0.0 0.1 3.7 3 101 42) IJBJB NEWYORK 141242 0.0 0.0 2.0 64

# Station located outside Metro Area of Arbitron Market

NOTES:Average TSL is reported in hours per week. • Total Adjusted Cume includes audience from purchased adjacent markets. Arbitron Data are ESTIMATESONLY. /URCE: ARBITRON \.IOET-FM )roduced by RRC,Inc DETROIT ATTACHMENT"D" Spring 1995

***************** * Surrrnary Data* ***************** •

Total 12+ * Time Period M-S 6A-12M * Contribution Metro TSA * CTSA 12+) % of M-S % of M-F * ...... ___ ----·--- Avg Persons: 74 89 * M-F 6A-12M 79 6A-10A 55 Avg Share: 1.1 * S·S 6A-12M 56 10A·3P 35 Cume Persons: 1729 1976 * Sat 6A-12M 45 3P-7P 63 Cume Rating: 4.7 * Sun 6A-12M 23 7P·12M 36

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* \.leekday/\.leekend Flow ...... ___ Average TSL TSA ...... _,. * (TSA 12+) CIn Hours) Total 12+ Men 18+ \./omen18+ * % of M·S % of M·F % of S·S % of S·S ---·----- ..-- ...... ------·-- * .... - ..- -.... ---..- -...... M·S 6A·12M 5.7 6.5 4.5 * M-F Only 44 56 Sat Only 60 M-F 6A·12M 5.5 6.5 3.9 * S·S Only 21 38 Sun Only 20 S·S 6A·12M 2.6 2.5 2.6 * Flow 35 44 62 Flow 20

*******************************************************************************************************

Demographic * % Cume ...... TSA ...... * Overnight Total 12+ • Composition Men 18+ \./omen18+ Teens * Exclusive TSA Cume --·------...... * ...... M-S 6A·12M 58 39 3 * M-S 6A·12M 1976 M-F 6A-12M 61 37 2 * M·S 24 HRS 1976 S·S 6A-12M 56 42 2 * 12M·6AOnly 0

*******************************************************************************************************

AQH Rank * Share Rank TSA 12+ * Metro 12+ Top Hours AQH * Top Hours SHARE * Sat 11A·12N 259 * Sat 1A-5A 6.3 Sat 10A·11A 231 * Sun 5A-6A 5.5 M·F 5P-6P 208 * Sat 11P·12M 4.6 Sat 1P-2P 193 * Sat 12M-1A 4.3 M-F 7A-8A 188 * Sun 6A·7A 3.5

All Persons Data are expressed in hundreds • Arbitron audience data are estimates only Hl GHLl GHTS

r=no , u,...... , .. ATTACHMENT "E"

The Detroit Radio Information Service Annual Report FY 1995 • Introduction: On a separate audio frequency, WDET offers southeastern Michigan's only radio reading service for people with disabilities. Since 1978, the Detroit Radio Information Service (ORIS) has provided 24-hour programming for people who cannot see, hold or comprehend normal print. ORIS supports independent living and well being for an underserved population and serves as an outreach vehicle to a number of community organizations. Listeners include people with blindness, vision impairments, quadriplegia, arthritis, stroke, MS, dyslexia and other cognitive conditions or learning disabilities. A staff of two FTEs, two part time employees, 100-plus community volunteers, and private donations make ORIS possible .

.· . FY95 ·• ·. .. New Individual Listeners 114 Receivers 1,600 New Institutions 5 Institutions (20+ 57 listeners in each) New Volunteers 30 Cable TV Homes 20,000+ Sp eaking Engagements 5 Estimated Audience 8,000 Co mmunity Exhibits 11 Active Volunteers 135 Internships 13 Volunteer Hours 6,265.50 Re venue $79,032

Programming: • 8,760 hours of continuous programming. ORIS provides its listeners with a method of "reading" the same timely printed news and information published in hundreds of publications available to the general public or at any public library. In all, more than 100 local and national newspapers and magazines are read each week as are grocery and department store ads and information on technology, health, nutrition, employment, and the arts. Specially produced local programs on topics • of interest to the specialized audience round out the schedule. • A daily 5 p.m. five-minute newscast covers national, state and local news, plus special reports relating to events for people with disabilities. Community announcements that don't fit the PSA format are included. The newscast is anchored by ORIS interns providing a rewarding educational experience not available through most area media.

PSA s: • Parkinson's Society: Parkinson's Disease • Disabled Americans • Diabetes Foundation • Michcon: Utility Bill Assistance • Mental Health Association • Supplemental Security Income • Wayne County Medical Society: Hypertension • Blinded Veterans Association • Catholic Inquiry for the Blind • Helen Keller National Center • Lions World Services for the Blind • Foundation for Fighting Blindness • Leader Dogs for the Blind • National Blood Resource • Alzheimer's Disease • American Red Cross • American Dental Association • • Epilepsy Foundation PSAs Continued • National Hospice Organization • Points of Light Foundation • Blue Cross Blue Shield of Michigan Community Affairs: Senior Help Line • Blue Cross Blue Shield of Michigan Participating Physicians: Best of Health, six spots • • Citizens for Better Care: Senior Abuse • American Printing House for the Blind • Associated Services for the Blind: Recorded Periodicals Available • Michigan Dyslexia Institute: Support Group Meeting Announcements • Michigan Optometric Association • City of Livonia • City of Southfield • D-DOT • People Mover • Great Lakes, Oakland/Macomb Centers for Independent Living: Periodic Spots • 11 A-1 Lions Picnic • Commission on Disability Concerns: 1995 I Investing in Abilities Week Activities

Media Support of Wayne State University: • Promoted Handicapper Educational Services Programs and Activities • Participated in WSU Investing in Abilities Week activities through attendance and on-air support • Promoted special events and seminars for the Developmental Disabilities Institute • Taped and aired roundtable discussions from the Institute on Gerontology

Community Collaboration: • Through specially produced programs, ORIS has been able to offer air time to several community agencies and distribute ORIS radios to their clients. • In 1995, ORIS aired 13 new episodes of"INDEPENDENCE UNIVERSITY" a program produced in conjunction with the Great Lakes and Oakland/Macomb Centers for Independent Living focusing on issues and concerns of people with disabilities. 130 hours of air time was dedicated to this project. • ORIS agreed to become an in-kind partner in the Great Lakes Center for Independent Living's • Empowerment Zone projects to provide greater service to people with disabilities

Community Involvement • Initiated talks with the Veteran's Administration to put ORIS' air signal in the new VA Hospital. • Aired a special presentation outlining SEMCOG's Regional Transportation Plan for community input and aired announcements about hearings, meetings and deadlines for public comment. • Aired the League of Women Voters Voting Guide. • Kim Walsh, ORIS director served on Michigan's Investing in Abilities Week Steering Committee organized by the Commission on Disability Concerns. • Kim Walsh was elected President of the Detroit Chapter of Women in Communications. • Nadine Seely, ORIS volunteer/outreach coordinator was elected to the Melvindale Northern Allen Park School Board for a four year term. • Nadine Seely became Women in Communications' professional liaison to WSU student chapter.

Youth Involvement • ORIS aired 130 hours of programming for youth aged 10-18. The program, "BRIGHT IDEAS," uses materials that are often used in classroom settings providing a challenged student with additional support. 10 youth volunteers were partnered with adults to host the program. Using youth volunteers helps increase their community involvement and makes the program more appealing to young listeners. Schools have become more interested in ORIS as a result of this project. $2,400 was received from the Earl-Beth Foundation. • 2 Youth Involvement Continued • ORIS taped six panel discussions at the Michigan Commission for the Blind's Career Day for middle • and high school students. They will be produced into half-hour programs. • Heath Meriwether, Publisher/The Detroit Free Press was keynote speaker at ORIS Annual Recognition Reception, October 25, 1994. He spoke about the daily newspapers' increased efforts to reach the youth market.

Education/Internship Opportunity

Studio Engineers: 10-20 hours a week of hands-on, supervised studio work including production, computer work and voice work with a focus on portfolio building. Interns typically leave with a professional audition tape.

• Patrick LaMourie Wayne State University Radio-TV-Film Fall 94. • Kimberly Maniaci Wayne State University Radio-TV-Film Fall 94. • Pete Frassrand University of Michigan Communications Fall 94. • Sarah Robinson Wayne State University Radio-TV-Film Spring/Summer 94 • Jessica Kaplan University of Michigan English Spring/Summer 94 • Elaine Aguilar Wayne State University Marketing Fall 95 • Andrew Paterson Wayne State University Radio-TV-Film Fall 95 • James Lam Wayne State University Radio-TV-Film Fall 95 • Anne Duncan Wayne State University Radio-TV-Film Fall 95 • Marketing/Public Relations: 10-20 hours a week of hands-on editing, writing, community outreach, nonprofit management and fundraising with an emphasis on portfolio building

• Jennifer Fick Wayne State University Communications Winter 95 • Karen Lawrence Wayne State University Public Relations Winter 95 • • Jennifer Ohsowski Wayne State University Public Relations Spring 95 • Angela Nash Wayne State University Journalism Fall 95 Five students have continued their work as volunteers after completion of internship.

Other Involvement from Wayne State Community: • 28 volunteers were known to be WSU faculty, staff, students or alumni. • ORIS was the "test-case" for the WSU voice mail bulletin board system using multiple mail boxes.

Additional Outreach: • Personal Reader Referral Service: The program fills an unmet community need. ORIS volunteers are matched with disabled individuals to read materials of personal interest: letters, utility bills, even the labels on canned goods. Thirteen volunteers are currently reading to sixteen people. More than 1,664 volunteer hours were logged last year. • Walk with Art Walkathon: This special event was held in conjunction with the Detroit New Center and Detroit Northwest Lions Clubs during the 1995 Detroit Festival of the Arts. About 65 people participated in the 5K walk through the festival site and a parking lot cookout. Sound of Books, Farmington Hills and Warner-Electra-Atlantic Corporation, Novi provided prizes. Proceeds: $3,400. • Sensitivity Training: ORIS hosted a seminar for community volunteers focusing on becoming more sensitive to the needs of people with disabilities, particularly blindness. A panel of three professionals with blindness presented their personal experiences and answered questions about volunteers' specific concerns as they related to their volunteer roles . • 3