Unified Wine &Grape Symposium
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2011 registration & program guide Register TODAY! www.unifiedsymposium.org Sacramento Convention Center Sacramento, California January 25–27, 2011 Exhibits: January 26 & 27 www.unifiedsymposium.org 2011 unified wine& grape symposium Meeting the Needs of the Industry ince the American Society for Enology and Viticulture (ASEV) and the California Association of Winegrape Growers (CAWG) joined S forces to create the Unified Wine & Grape Symposium 17 years ago, it has become the largest wine and grape show in the nation. And while we are proud of the size of the Unified Symposium, it is the show’s established reputation for providing outstanding current news and technical information that we find most rewarding. As one of the industry’s premier gatherings, the Unified Symposium presents a vital platform to focus on the issues shaping our industry today, while interfacing the topics and trends shaping the future of grapegrowing and winemaking. A PROVEN FORMAT By combining a trade show with a broad spectrum of sessions, the Unified Symposium provides attendees direct access to all the latest information — everything from marketing on a budget to understanding wine quality starting in the vineyard to exploring new blends. Unified also provides an excellent forum for active networking with our industry’s suppliers. Winemakers and grapegrowers have a chance not only to renew and make new friendships but also to actively discuss and debate information and ideas that directly influence their work and success. Rep RESENTING THE ENTIRE INDUSTRY The Unified Wine & Grape Symposium organizers have a long and distinguished history of providing vintners and growers with the information they need to remain competitive. Jointly presented by ASEV and CAWG, the conference represents the collective experience, knowledge and background of the entire industry. We collaborate with a diverse committee of industry and academic professionals to bring you a program with timely topics and diverse slate of speakers. IDEAL LOcaTION The Unified Wine & Grape Symposium is held at the Sacramento Convention Center, 1400 J Street, Sacramento, California. Located in the heart of downtown Sacramento, the convention center is close to fine restaurants, hotels, museums, the capitol building and great shopping centers. The Sacramento International Airport is only 20 minutes away from the convention center and many of our contracted hotels. 1 unified wine & grape symposium www.unifiedsymposium.org 2011 daily schedule as of 1/14/2011 All sessions and other events will be held at the Sacramento Convention Center (SCC) and the Hyatt Regency unless noted otherwise. Refer to the online Daily Schedule at www.unifiedsymposium.org for the most current program information. Monday, January 24 BREAKOUT SESSIONS 1:00 pm – 5:00 pm Registration Grapegrowing 2:00 pm – 4:00 pm Biodynamics: Point/Counterpoint Tuesday, January 25 7:30 am – 4:30 pm Registration Winemaking 8:00 am – 5:00 pm Press Room 2:00 pm – 4:00 pm Focus on Quality 8:00 am – 5:00 pm Speaker Ready Room SCC Business/Operations 5:00 pm – 8:00 pm CAWG Annual Meeting and Reception 2:00 pm – 3:30 pm Update on TTB Issues and Industry Affairs Sheraton GENERAL SESSION Marketing/Public Relations 9:00 am – Noon Needed: People 2:00 pm – 4:00 pm Making Your Direct to Consumer Work BREAKOUT SESSIONS Thursday, January 27 Grapegrowing 8:00 am – 4:00 pm Registration 1:00 pm – 2:30 pm Grower & Vineyard Management Company/ 8:00 am – 4:00 pm Press Room FLC Relationships—What You Need To Know 8:00 am – 4:00 pm Speaker Ready Room 2:40 pm – 4:00 pm Developing and Supporting Front-Line 9:00 am – 4:00 pm Exhibits Open Supervisors 11:30 am – 1:00 pm Hosted Buffet Luncheon Winemaking INDustrY OutreaCH Session 1:00 pm – 2:30 pm Doing More With Less 8:00 am – 8:40 am Access to the Experts: More Information at 2:40 pm – 4:00 pm Distribution Issues Your Fingertips 8:40 am – 9:00 am Advanced Winemaking Capability in the New Business/Operations UC Davis Teaching and Research Winery 2:00 pm – 4:00 pm The Business of Labor Management SPANISH SESSIONS TRACK Marketing/Public Relations 9:00 am – 10:30 am Winemaking Practices I: Filtration Process 1:00 pm – 2:30 pm Crisis Communications: When Unfortunate (including Sanitation and Lab Analysis) Things Happen to Good People 9:00 am – 10:30 am Irrigation and Fertilization 2:40 pm – 4:00 pm What Matters to Millennials 10:40 am – Noon Leadership Wednesday, January 26 GENERAL SESSION 7:30 am – 5:00 pm Registration 9:30 am – 11:00 am Succeeding in an International Marketplace 8:00 am – 5:00 pm Press Room BREAKOUT SESSIONS 8:00 am – 5:00 pm Speaker Ready Room Joint Grapegrowing/Winemaking 9:00 am – 6:00 pm Exhibits Open 2:00 pm – 4:00 pm Varietal Focus: Pinot noir (includes tasting) 4:00 pm – 6:00 pm Regional Wine Tasting SCC Business/Operations GENERAL SESSION 2:00 pm – 4:00 pm Where is the Money Now? 8:30 am – 11:00 am State of the Industry—Today and Tomorrow Marketing/Public Relations 2:00 pm – 4:00 pm Legal and Privacy Issues with Social Media 2 unified wine & grape symposium www.unifiedsymposium.org 2011 program as of 1/14/2011 Speakers are listed in alphabetical order. T uesday, January 25 GENERAL SESSION 2:40 pm – 4:00 pm 9:00 am – Noon Developing and Supporting Front-Line Supervisors Vineyard and winery operators depend on supervisors, crew leaders, and Welcome and Introductions ‘mayordomos’ to lead, manage and motivate a productive workforce. John Aguirre, President, California Association of Winegrape Growers Despite the experience and skills they bring, these front-line leaders often do not have all the knowledge, ability, and support needed to Needed: People perform their critical functions effectively. Consequences may include People are the backbone of any industry and the wine and grape a wide range of operational and legal problems. This session will help industry is no exception. From the vineyards through the cellars to sales us to better understand the challenges facing front-line supervisors and distribution, the workforce is a vital component to ensuring that and provide the owner/operator tools to help bridge the gap between we are all able to provide the consumer with a quality glass of wine. expectations and performance. This session will explore the history of labor and the workforce in the Moderator: wine industry and efforts to recognize the diversity that makes up our community. There are also a number of efforts to ensure a legal and Mike Harder, Vino Farms, California reliable workforce be made available, so this session looks at the past, Speakers: present and future of labor in the industry. Howard Rosenberg, University of California, Berkeley Moderator: Guadalupe Sandoval, California Farm Labor Contractors Association Yesenia Plascencia, Pasta Pomodoro Inc., California Speakers: WINEMAKING Barry Bedwell, California Grape & Tree Fruit League 1:00 pm – 2:30 pm Mike Carlton, Florida Fruit & Vegetable Association Doing More with Less Philip Martin, University of California, Davis This session will focus on the demands being placed on the winemaking process in light of the recent economic downturn and the subsequent BREAKOUT SESSIONS impacts upon businesses. There is a need to continue to produce high-quality products to meet demand, but to do so in a manner that G RAPEGROWING is safe and efficient—all with a decreased workforce in many instances. These issues are manifesting themselves in decreased staff resources 1:00 pm – 2:30 pm in the laboratory and in the cellar and impact procurement, general Grower & Vineyard Management Company/FLC Relationships— management and bottling operations. What You Need to Know Moderator: This session will focus on the relationship between growers and Torey Arvik, Jackson Family Wines, California Vineyard Management/Farm Labor Contractor companies. How will this partnership impact your company? In today’s economy it’s Speakers: imperative to look beyond just work performance by employees of the Doris Larson, J. Lohr Vineyards & Wines, California VMC/FLC. A grower must delve into issues such as safety practices Tom O’Brien, Consultant, California and compliance protocols to assure liabilities stay to a minimum while assuring safety of the workforce. “Joint Employment” is a hot topic and 2:40 pm – 4:00 pm will be discussed by reviewing real case scenarios. Moderator: Distribution Issues Neil Roberts, Roberts Vineyard Services, California Distribution and getting wine to consumers is an important part of the industry to that could pose many different issues–from maintaining Speakers: proper temperatures to timing of delivery and protection at the Joe Martinez, DLL Insurance, California distribution center, distribution can be a complex process. This session Joe Garcia, Jaguar Inc./Garcia Management Consulting Inc., California seeks to explore these and other issues in an effort to address ways to ensure wine that is delivered to retail outlets and is done in a manner which ensures protection and quality of product. Moderator: Torey Arvik, Jackson Family Wines, California Speakers: To be confirmed 3 unified wine & grape symposium www.unifiedsymposium.org 2011 program (CONTINUED) Tuesday, January 25 — ContinueD Wednesday, January 26 Business/Operations GENERAL SESSION 2:00 pm – 4:00 pm 8:30 am – 11:00 am The Business of Labor Management Welcome and Introductions If you aren’t aware of the latest developments and issues in labor Patty Saldivar, President, American Society for Enology and Viticulture relations law and worker safety regulations, then you are walking State of the Industry—Today and Tomorrow through a minefield of potential enforcement actions and penalties. Public and private sector experts will provide their current insights and With the new year, it’s time to take a fresh look at industry trends so you advice on labor law compliance and worker safety issues.