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A Unified Asian Tour Or Commit Business Suicide ISSUE 188 MAY 2016 46 ISSUE 188 MAY 2016 FASHION TREND 46 FootJoy Steps Out In Style FootJoy, the world’s number one shoe in golf has rushed to market with a stylish new range of golf shoes that it has tagged as “VersaLuxe”, footwear that embodies versatility and comes loaded with high-end luxurious materials and details. 60 Vietnam has suddenly come alive with close to fifty new golf courses expected to be brought on stream within the span of the next two to three years. Leading this development explosion is the FLC Group which has commissioned the award-winning architectural firm of Schmidt Curley 64 Design to develop 10 golf courses. 12 20 24 SPECIAL FEATURE 20 China – The Sleeping Dragon Awakens trace the company’s success, Asian Golf spoke with Robert Philion, president and CEO of COBRA PUMA Golf. This is a special report on initiatives in place to grow the game of golf in China. Our special report focuses on how the giant Mission 32 Move Over Young Guns – Here Comes DeChambeau! Hills Group is leading the thrust to make golf a major sporting activity in China. Regardless of what is being said about golf in He came to the attention of Asian Golf when he showed up for the China, this report categorically traces how Mission Hills is playing a desert swing in Dubai earlier this year. Like many, we were struck by sterling role to help establish golf on a solid and permanent foot- his golf clubs (all ftted with same length shafts) and his unorthodox ing in the Middle Kingdom. swing. What’s most fascinating about this young player is that he is able to produce great golf by just being totally diferent. 24 The Millennials Are Here – Are You Ready For Them? 36 A Unified Asian Tour Or Commit Business Suicide! For the frst time, the spotlight will be sharply focused on “Mil- GAME-IMPROVEMENT It is past the time for professional tour players from each country to unite 28 50 lennials”, a new generation that the golf industry in Asia needs to engage with as soon as possible. This topic will be discussed by in- all across Asia. It is past time for the tour players to tell all the existing, 60 “Back To Square” fractured tours in Asia just how the cow ate the cabbage. It will likely ternational author and expert on marketing to Millennials, Gabriel hoped that the success of the born-again Daiman 18 golf course in Malaysia will ASIAN GOLF’s resident golf guru would like to get every- take a revolt, some sacrifce and maybe some risk – just as it took a player Aluisy at the 2016 Asia Pacifc Golf Summit. serve as a template to help breathe new life into courses left to die. thing “back to square”. So, regardless of where you are, revolt in the 1970s to create the modern PGA TOUR. A commentary by and if you are having difculty with fnding your swing 28 KING Pumps New Venom Into COBRA James Prusa. 50 Patience And Technology – The Twin-Drivers Of Success or worried about getting your game back in shape, just One of the most dynamic equipment manufacturers is COBRA 40 To Hell And Back – Daiman 18 Re-Born! Asian Golf was accorded an exclusive interview with John Solheim, Chairman and remember one simple thought…Get “Back to Square!” Golf, the company that resurrected the legendary KING COBRA chief executive ofcer of the famous PING organization. Solheim is a one-of-a-kind driver. In a short time span, the KING COBRA has brought success Special report – Southeast Asia, especially Malaysia, is a region that is leader – a very special man and a true golf visionary. We are proud to share with our 64 How To Practice To Play Great Golf to the company’s top brand ambassadors, namely Rickie Fowler fast establishing a reputation as a graveyard for old golf courses. Many readers excerpts from that discussion. Our golf gurus from the Pro Tour Golf College discuss and Lexi Thompson. As one reviewer put it, the KING COBRA have fallen into a state of neglect and continue to struggle on shoe- the importance of practicing to improve how you play “will inundate with technology right before it surprises with string budgets. Asian Golf looks at one such golf course and traces how 56 Problems With Your Driver? Here’s Help! on the golf course. As part of this exercise, they want performance, in a package that is both subtle and intriguing.” To it has made a return to becoming a golf course in demand again. It is Asian Golf’s dedicated section on club ftting is proud to present part-three of a six you to answer fve questions, so as to help you to under- part series in this month’s edition. The focus this month falls on the driver, the one stand where potential roadblocks in your game come club many golfers have problems with. For the answers, we turn to Jefrey Bose with from, and how they could be sabotaging your ability to whom we are collaborating to produce this series on club ftting. perform on the golf course. 6 Asian Golf Editorial Team 8 Shared Thoughts From Publisher 68 Next Issue NEW VOKEY DESIGN SM6 WEDGES. PROGRESSIVE DESIGN. PRECISION PERFORMANCE. MIKE SEBASTIAN ANGELA RAYMOND Chief Executive Officer/Managing Editor President [ [email protected] ] [ [email protected] ] RAQUEL M. ARCEGA Art Director & Ezine Development [ [email protected] ] WAYNE LWEE LAWRENCE YOUNG Social Media/Video Editor Editor (New Equipment) [ [email protected] ] [ [email protected] ] MYRA PARAS ALICE HO Accounts Executive Marketing Executive [ [email protected] ] [ [email protected] ] HIGH CG: 58°-62° MID CG: 54° AND 56° LOW CG: 46°-52° PROGRESSIVE CG FOR SUPERIOR DISTANCE CONTROL AND FEEL. Contributing Professionals TONY MEECHAI, DAVID MILNE & LAWRIE MONTAGUE (PRO TOUR GOLF Precision in your wedge game requires precise technology in your wedges. New Vokey SM6 wedges feature an COLLEGE), JEFFREY BOSE, JIM PRUSA (INTERNATIONAL ROVING EDITOR) innovative, progressive center of gravity that’s placed in the optimum position for each loft to provide players with Correspondents ROBIN BARWICK (EUROPE), RISHI NARAIN (INDIA), ALAN CAMPBELL (MIDDLE EAST) more consistent distance, trajectory control and better feel. Available in three finishes: Jet Black, Steel Gray and Printer UNUSUAL PRINT MEDIA PTE LTD MEDIA PARTNER [ 231 Bain Street, #02-83 Bras Basah Complex, Singapore 180231 ] Tour Chrome. Visit Vokey.com to learn more about new SM6 wedges. Address ASIA PACIFIC GOLF GROUP (2014) PTE LTD 1 Yishun Industrial Street 1, #07-23 A’posh Bizhub, Singapore 768160 46 – 08 F Grind 52 – 12 F Grind 48 – 08 F Grind 52 – 08 F Grind 56 – 14 F Grind Tel: +65 6323 2800 | Fax: +65 6323 2838 Company Registration No: 201405689G INTERNATIONAL ADVERTISING ENQUIRIES 54 – 08 M Grind 56 – 10 S Grind 60 – 12 K Grind 60 – 04 L Grind Contact: Mike Sebastian 60 – 04 L Grind Email: [email protected] or Mobile No: +65 9152 8162 To SubscribeMVYWYPU[VYKPNP[HSPZZ\LZVM(ZPHU.VSMLTHPSHSPJL'HZPHWHJPÄJNVSMNYV\WJVT JORDAN SPIETH JASON DUFNER JIMMY WALKER or register for a free preview at ^^^HZPHWHJPÄJNVSMNYV\WJVT (3390./;:9,:,9=,+5VWHY[VM(ZPHU.VSMTH`ILYLWYVK\JLKPUHU`V[OLYW\ISPJH[PVUZWYPU[LKVYW\ISPZOLK^P[OV\[[OL^YP[[LUWLYTPZZPVUVM[OLW\ISPZOLY 6WPUPVUZPU(ZPHU.VSMHYL[OL^YP[LYZ»HUKHYLUV[ULJLZZHYPS`LUKVYZLKI`(ZPHU.VSM(ZPHU.VSMHJJLW[ZUVYLZWVUZPIPSP[`MVY\UZVSPJP[LKTHU\ZJYPW[Z[YHUZWHYLUJPLZ VYV[OLYTH[LYPHSZ4HU\ZJYPW[ZWOV[VNYHWOZHUKHY[^VYR^PSSUV[ILYL[\YULK\USLZZHJJVTWHUPLKI`HWWYVWYPH[LWVZ[HNL ©2016 Acushnet Company. titleist.asia THIS MAGAZINE HAS BEEN PRINTED ON PAPER WHICH IS DERIVED FROM 100 PER CENT SUSTAINABLE PLANTATION FIBRE AND MANUFACTURED IN A FACILITY THAT HAS BEEN CERTIFIED TO ISO-14001 ENVIRONMENTAL MANAGEMENT SYSTEM STANDARDS. SPECIAL FEATURE Asian Tours ISSUE 188 MAY 2016 BY JAMES PRUSA ather than look upon the PGA TOUR and the European Tour big television royalties that would potential- with envy or awe, prudence ly be a major source of revenue for a brand as a player-member-driven, non-proft tour suggests that those engaged name tour are simply not realized. Televi- in developing a professional for the beneft of the pros, local charities, players are a priority or have much say. This sion, like the commercial sponsors, also tour in Asia do their home- and event sponsors – and legions of event begs the questions: Just how do the profes- to the point of prohibiting and removing ‘plays’ the many competing tours against work and study the mistakes made by the volunteers. R sional tour players beneft from the no- the sanctioning tour’s logo from display in one another in negotiations, dictates the two big tours. The defning moment for the In Asia, tours lack transparency with little brand, multiple tours? Are the professional operate well. A unifed Asia tour would have tournament identity so they can continually terms, and totally sets meager royalties. PGA TOUR came when the professional tour information available about their charters Asian tours committing business suicide? only one set of these big expenses. It’s why shop for the next sanctioning tour for their And just how is the golf–sports media in players fnally put their collective feet down or corporate ownership. The Asian Tour and Some uncontroverted facts can be listed large companies amalgamate to synergize (the sponsor’s) event. general supposed to focus any excitement and united to separate from the PGA of OneAsia are the two primary tours, with about regional golf tours in Asia: and gain economies of scale – and improve when they have to cover so many clashing America teaching professionals.
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