An Investigation of the Potential of Genealogy Tourism As a Catalyst for Regional Development in County Galway

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An Investigation of the Potential of Genealogy Tourism As a Catalyst for Regional Development in County Galway An Investigation of the Potential of Genealogy Tourism as a Catalyst for Regional Development in County Galway ■i:o& Marta Oergelyova, M A. (L'C'l.) This thesis was submitted in fulfilment o f the requirements for the Master o f Arts (by Research) degree in Heritage Studies, Galway-Mayo Institute of Technology at Galway Supervisors of Research: Dr. Mark McCarthy, Ms. Monica Nielsen Head of School of Humanities: Ms. Mary MacCague Submitted to the Higher Education and Training Awards Council 2007 I hereby declare that this thesis is my own work Table of Contents Acknowledgements........................................................................................................................................ v List o f Tables......................................................... vii List o f Figures......................................................................................................................... viii List of Appendices....................................................................................................................... ix List o f Abbreviations................................................................................................................. x Abstract...................................................................................................................................... xi Chapter 1 Introduction.............................................................................................1 Chapter 2 Literature Review....................................................................................8 2.1 Heritage debate......................................................................................... 9 2.2 The role of heritage in the tourism industry........................................... 13 2.3 The role of genealogy in heritage tourism..............................................16 Chapter 3 Methodology...........................................................................................19 3.1 General pre-suppositions........................................................................ 20 3.2 Key challenges of genealogy tourism.....................................................21 3.3 Secondary research................................................................................. 23 3.4 Primary research..................................................................................... 24 Chapter 4 The Anatomy of Irish Genealogy and Tourism: Nature, Meaning and Identity...........................................................................34 4.1 Genealogy in time, space and human perception...................................35 4.2 The Irish genealogical industry.............................................................. 38 4.3 Tourism in time, space and human perception.......................................44 4.4 The Irish tourism industry ........................................................... 46 Chapter 5 Galway’s Genealogical Industry: A Baseline Audit of Pursuit and Popular Practice............................................................................51 5.1 The development and challenges of Galway’s genealogical industry...52 5.2 The profiles, needs and preferences of tourists to County Galway....... 59 5.3 The views of genealogy, heritage and tourism stakeholders on the potential of genealogy tourism.............................................................. 79 Chapter 6 Enhancing Regional Development: Developing a Marketing Strategy for Genealogy as a Tourism Growth Product in County Galway.....................................................................................85 6.1 An examination of existing genealogy tourism products and their marketing................................................................................................88 6.2 Marketing to the genealogy tourist: product development.....................89 6.3 Marketing to the general tourist: new European markets and new heritage tourism products bringing Irish genealogy to life....................94 6.4 Marketing mix: genealogy as a tourism growth product in County Galway....................................................................................................99 6.5 Rejuvenation of genealogy tourism products: means and resources... 108 Chapter 7 Conclusion.................................................................................................... I l l Appendix 1 Questionnaire................................................................................................ 119 Appendix 2 Survey Results............................................................................................... 124 Appendix 3 Schedule of Presentations........................................................................... 138 Appendix 4 Diaries of North-American Genealogy Tourists.....................................140 Appendix 5 Participant Observation o f Advisory Sessions Provided by the Genealogy Advisoiy Service.......................................................................147 Appendix 6 Plates.............................................................................................................. 151 Bibliography........................................................................................................................... 166 Acknowledgements I would like to gratefully acknowledge Dr. Mark McCarthy, School of Humanities, and Ms. Monica Nielsen, School of Business, for their supervision of this dissertation. The study has been carried out in a pleasant academic environment for which I am mainly grateful to Ms. Mary MacCague, Head of School of Humanities. Needless to say, other academic and support staff (mainly in the Library and Reprographic Services) at GMIT have also contributed to the successful completion of this investigation. I would also like to express my gratitude for the financial assistance this study obtained from GMIT’s ‘Internal Research Development Fund 2005: Sub Programme B, Masters Research Funding Programme’. I am also indebted to the many stakeholders who provided information through informal meetings or recorded interviews. I would like to particularly thank Ms. Marie Mannion, Heritage Officer with Galway County Council, for sharing with me her knowledge and fine expertise of the genealogical industry in County Galway and for donating 300 brochures of the Galway County Cultural Trail (that were presented to the respondents to the questionnaire survey), and to Mr. Jim Higgins, Heritage Officer with Galway City Council, for an informative interview about his views on Irish genealogy. My special thanks go to Ms. Joan Sharkey, a member of APGI, and a GAS advisor, for giving me an ad-hoc interview in the National Library of Ireland and assisting with organising the survey of genealogy tourists in the National Archives of Ireland, and to Ms. Aideen Ireland, for conducting the survey therein on my behalf. Other stakeholders who kindly gave me their time to discuss their views with me and to whom I am very grateful are: Ms. Kellyann McGrory, representing IGL, Ms. Maire MacConghail, member of APGI and a GAS advisor, Ms. Sarah Gillespie, Director of the Galway City Museum, Ms. Mary Murray, Manager of Galway Family History Society West Ltd. and Ms. Siobhan McGuiness, Genealogist therein, Mr. Pat Bergin, Manager of Training Centre, Community Services, FAS in Galway City, Ms. Sorcha Murray, Marketing Manager of Galway East Tourism, who also donated 70 brochures of the Galway East Visitor Guide (that were presented to the respondents to the questionnaire survey), Ms. Ciara O’Mahony, Tourism Officer, Ireland West Tourism (who also assisted in obtaining a permission to carry out the questionnaire survey from the Ireland West Tourism), Ms. Josephine de Courcey, one of the Directors of Connemara Tourism, Ms. Monica Hynes, Manager of East Galway Family History Society Ltd. and Ms. Mary Whelan, Genealogist therein, Ms. Karen Smyth, former Marketing Manager of Galway East Tourism and currently Sales & Marketing Manager of Aran Islands Direct, Mr. Bernard O’Hara, Registrar in GMIT and President of the Galway Archaeological and Historical Society, and Ms. Nicola Allen, Planning Manager of Tourism Ireland. Thanks are also due to all the staff at Ireland West Tourism, who were very supportive throughout the course of the questionnaire survey that I conducted at the Ireland West Tourism premises in Forster Street, Galway City. My thanks also go to Ms. Mary Ellen Grogan, representative of TIARA, for her arrangements regarding a focus group interview with some of the researchers participating in the 2006 TIARA genealogical research trip to Dublin, to Mr. George B. Handran, expert on Griffith’s Valuation, for sharing with me his expertise knowledge on the subject, and to all those North-American genealogy researchers who talked with me about their hard work as well as joy and disappointments when researching their ancestry in Ireland. These visitors provided comprehensive feedback on both their genealogical research and their visitor experience, and therefore brought much light into this investigation. I am also very grateful to Sr. Theresa Delaney, Chairperson of Western Family History Association, for an opportunity to meet up with their members, and for inviting me to give a presentation on this research to their AGM in January 2007 in Oranmore, County Galway. It was a very rewarding experience as were the other presentations given throughout the course of this investigation: the 3rd and the
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