Lleida Event&Convention Bureau
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LLEIDA LLEIDA EVENT&CONVENTION BUREAU LLEIDA EVENT&CONVENTION BUREAU CHOOSING where to stage an event is always a challenge. Accessibility, infrastructure, capacity, hotel and complementary facilities are the most influential factors in reaching a decision. Decisive factors which need your destination to play its part. And that is what we offer. Lleida is an excellent venue in technical terms for events and conventions, with the capacity to adapt at a moment’s notice to any situation. You can bank on the dedi- cation of our approach and attitude, because at LLEIDA EVENT&CONVENTION BUREAU we know that each event is different and unique. FÈLIX LARROSA PIQUÉ President of Turisme de Lleida LLEIDA enjoys a privileged position in the business and incentive tourism market. Its charms are unquestionably based on the fact that in Lleida the venues and services available to event organisers have been devised with the same expectations of success as those pursued on behalf of local enterprise. The technological, urban, commercial, cultural and social development of Llei- da can all be seen in what is an outstanding convention venue. Lleida is un- questionably an excellent choice. ÀNGEL ROS DOMINGO Mayor of Lleida PUBLISHED BY: TURISME DE LLEIDA. LLEIDA CITY COUNCIL / COMMUNICATION AND DESIGN: MISSATGES / PHOTO: ©THE AUTHORS (COVER: DAVID DEL VAL). ENGLISH TRANSLATION: ABA CONGRESS YOUR CONTACT IN LLEIDA EVENT&CONVENTION BUREAU [email protected] 00/34 - 973 700 402 http://lleidacb.turismedelleida.com CONTENTS DESTINATION LLEIDA INTRODUCING LLEIDA 8 LLEIDA EVENT&CONVENTION BUREAU 12 COMMUNICATIONS 14 SMART CITY 20 LA LLOTJA. THEATRE/CONVENTION CENTRE 22 HOTEL FACILITIES 26 8 ] LLEIDA EVENT&CONVENTION BUREAU LLEIDA EVENT&CONVENTION BUREAU [ 9 Panoramic view from the bell tower of the Seu Vella, Lleida’s old cathedral. ©DAVID DEL VAL LLEIDA 10 ] LLEIDA EVENT&CONVENTION BUREAU 1st Lleida Gastronomy Symposium (2013). ©MISSATGES EXPERTS Lleida is what is known as a mature bu- IN EVENTS siness tourism destination. Thanks to its border location, it has historically been associated with com- mercial and cultural exchanges, and so has always been a welcoming area. LLEIDA EVENT&CONVENTION BUREAU [ 11 The need to cater for this commercial and cultural An upward trajectory thanks to the construction of Its leading position in the food and drink sector reality has led to the creation of a web of infrastruc- La Llotja, the Convention Centre, which has revolu- thanks to the Science and Technology Park and the ture and services positioning it as one of Catalonia’s tionised the production and promotion of conven- academic excellence of the University of Lleida, are leading destinations for event and convention tou- tion and cultural events of Lleida as a destination in the other two engines of Lleida as tourism destina- rism, at both the national and international level, as north-eastern Spain. tion for conferences and events. reflected by the most recent figures in the sector. With an average of 500 events and over 45,000 de- legates per year, and given that the average spend by participants lies within the high-end segment, this Events represent a major factor in Lleida’s all serves to underline the healthy state of affairs in the meetings tourism business in Lleida. tourism revenue 12 ] LLEIDA EVENT&CONVENTION BUREAU LE&CB ©LA LLOTJA LLEIDA EVENT&CONVENTION BUREAU is From north to south, from the Pyrenees to the ywhere in the country, at the Lleida Museum, along Lleida’s Tourism Convention Bureau, channelling plains, LE&CB encompasses an architectural, cultu- with the La Panera Contemporary Art Centre. The the city’s offering of venues and services for event ral and natural heritage serving up some of the most city is in fact home to numerous cultural landmarks, promoters and organisers in Lleida. As the facilitator distinctive settings anywhere in the country to stage the Enric Granados Municipal Auditorium and La of convention operations and the body responsi- events and Incentive Programmes. The succession Llotja providing just a sample of its riches. ble for marketing Lleida as a destination, it plays an of Romanesque churches in the Vall de Boí, the wi- active role in presenting and supporting bids, provi- neries of the Lleida-Costers del Segre Wine Route In addition to landmark activities and locations, and the white water of the Noguera Palleresa serve LE&CB members also offer a whole host of tech- ding technical consultancy and preparation in order to supplement the attractions of the provincial ca- nical services for the staging of events, covering to guarantee a professional approach. LE&CB also pital. everything from accommodation and catering to leads transversal projects intended to involve and logistics. bring on board all sectors in marketing Lleida as a The city is crowned by its landmark buildings, the destination attracting event and convention tourism. Seu Vella, or old cathedral, the King’s Castle, or LLEIDA EVENT&CONVENTION BUREAU orga- ‘La Suda’, alongside a second hilltop featuring the nises familiarisation trips and tools for Professional Being responsible for the whole province, its portfo- Gardeny, home to the Templar Castle and the Convention Organisers (PCOs), specialist agents lio covers the full range of diversity of the surroun- Agri-food Technology Park. In terms of museums it and promoters with an interest in learning more ding area. boasts one of the finest collections of sacred art an- about Lleida as a destination. LLEIDA EVENT&CONVENTION BUREAU [ 13 PRESENTATION OF BIDS • Creation of bids. • Preparation of documentation. • Selection of key players. INCENTIVES PROGRAMMES • Design of thematic incentives programmes: cuisine and wine, heritage, green, adventure... • Lleidaexperience tourism packages. HOSPITALITY • Hospitality Desk, an information and welcome point at the convention venue • Welcome Kit: tourist guide and plan. EMOCITY, Lleida city card • Free city card for delegates at events held in Lleida. • Free urban transport and exclusive discounts and promotions covering 48 hours. FAMILIARISATION TRIPS • For professional organisers and event promoters ACCOMMODATION HOSTESSES AND SUPPORT STAFF COMMUNICATION AGENCIES PROFESSIONAL ARTICLES CATERING PUBLISHERS AND PRINTERS IT EQUIPMENT FLORISTS SOUND AND IMAGE INFRASTRUCTURE AND STANDS INTERPRETERS LOGISTICS AND COURIERS RESTAURANTS SIGNAGE FLAGSHIP ROOMS AND VENUES TAXIS AND TRANSPORTATION (PASSENGER) … Pan-baked snails (“a la llauna”). ©COMO POMONA 14 ] LLEIDA EVENT&CONVENTION BUREAU CITIZENS OF THE WORLD Travel connections to Lleida are simple and con- venient. Its strategic location as the gateway to Europe and the Mediterranean via Inland Catalonia place it on one of the main national and international road and transport corridors. BY ROAD Lleida stands at a major junction of roadways where the key express links to Europe converge. The AP-2 Northeastern Motorway connects Lleida to Zaragoza and Barcelona in just over an hour, with the A-2 expressway providing an alternative. For travellers arriving via Girona, the recently ex- panded C-25 Transversal Corridor is an excellent option, while the C-12 Ebro Corridor provides a link from Valencia. Rapid access is also available from Huesca along the A-22 expressway linking up with the routes to Fran- ce, Navarre and the Basque Country. Connections with the Pyrenees: Vall d’Aran (N- 230), Seu d’Urgell (C-14 / N-145) and Los Pallars (C-13). BY AIR Although Lleida has an airport (Lleida-Alguaire, just ten minutes away and specialising in charter flights), its main airport is El Prat in Barcelona, an interna- tional hub with excellent links to Lleida by road and train. Cities such as Paris and Rome are less than two Lleida-Pirineus Station. hours away, with both traditional scheduled flights ©MISSATGES and an excellent low-cost offering. Lleida-Alguaire Airport. ©GENERALITAT DE CATALUNYA LLEIDA EVENT&CONVENTION BUREAU [ 15 BARCELONA MAIN AIRPORT PARIS 1h50’ ROMA 1h45’ LONDON 2h20’ 16 ] LLEIDA EVENT&CONVENTION BUREAU -30% AVE and long distance BY TRAIN The arrival of the High-Speed Train in Lleida in 2003 CONTINUATION provided a great incentive for event and convention tourism. In fact in just six years (up to 2009) business increa- TO FRANCE sed by 170% to a figure of close on 34,000 delega- tes. Of the 45,000 who now come to the city, most Lleida-Figueres Vilafant still arrive in Lleida on the AVE. The extension of the High-Speed network has fur- 2h8’ ther served to improve convention tourism figures. Alongside excellent connections to the main natio- nal airports, France is now just two hours away. Combine all these conveniences with the 30% dis- count voucher on AVE high-speed and long-distance routes offered by LLEIDA EVENT&CONVENTION BUREAU to those attending events and conven- tions listed with the Convention Office, and the tra- in is undoubtedly one of the best options for travel to Lleida. aveEXPERIENCE Lleida is a member of the AVE City Network, a consortium which serves to organise the tourist offering linked up by this railway network. Within the context of the association, Lleida offers tourism packages and incentives as part of the joint marketing program known as aveEXPERIENCE, promoting the use of the train for leisure events and festivals. LLEIDA EVENT&CONVENTION BUREAU [ 17 HIGH-SPEED BARCELONA 1h MADRID 2h SEVILLA 4h20’ The AVE as it passes through Lleida. ©MISSATGES 18 ] LLEIDA EVENT&CONVENTION BUREAU FREEWHEELING URBAN MOBILITY &INCENTIVES TAXIS Hand luggage free of charge Tourist taxis apply no surcharge for hand luggage. LLEIDA EVENT&CONVENTION BUREAU [ 19 Tourist bus. ©MISSATGES TOURIST EMOCITY BUS CYCLE lane Free for groups intercity bus Lleida is easy to get In addition to free trans- around by bike. The cy- Emocity, the Lleida city port during the season cle lanes cover the whole card, lets you use the for holders of Emocity, city and in particular the the urban transport system the tourist bus can be university districts. free of charge for 48 hours.