GOLF &SPA RESORTS Thrill Attendees with an Unforgettable Golf & Spa Experience

A COASTAL COMMUNICATIONS CORPORATION PUBLICATION FEBRUARY 2020 VOL. 38 NO. 2 $12.00

GOLF &SPA RESORTS Thrill Attendees With An Unforgettable Golf & Spa Experience

ALSO IN THIS ISSUE UNIQUE VENUES MEETINGS AT SEA CLICK HERE TO VIEW / DOWNLOAD EMPOWERING TABLET VERSION FEMALE LEADERS VIRTUAL SECURITY

DepositPhotos.com GLOBAL MEETINGS ATLANTIC CITY VOLUME 38 NO. 2 // FEBRUARY 2020 ISSN 0739-1587 // USPS 716-450 IN THIS ISSUE // features don’t just meet. Memorable Venues 18 18 These Venues Are Sure to Leave a Lasting Impression on Attendees BY CHRISTINE LOOMIS

Meetings With an Edge 24 Cruises Offer the Amenities of Meetings on Land, But Are Often Better for the Bottom Line Connect. BY DAVID SWANSON

Golf & Spa Resorts 34 Thrill Attendees With an Unforgettable Golf & Spa Experience

BY MAURA KELLER No Glass Ceiling? 44 How the Meetings Industry Is Empowering the 24 Next Generation of Female Leaders BY CHRISTINE LOOMIS

Virtual Security 50 Don’t Allow Cybercriminals to Hijack Your Event BY MAURA KELLER

Going Global 54 Properly Prepared Planners Can Avoid Causing an International Incident BY MAURA KELLER destinations 34

Atlantic City 60 Upgraded Hotels, Infrastructure Improvements Keep This Destination on Planners’ Lists BY CHRISTINE LOOMIS

departments 04 Publisher’s Message 50 06 News & Notes 09 Tips & Trends 10 Perspective Air Travel Is About to Change Forever BY JOHNNY QUACH 14 Perspective Get together in Silicon Valley. 2020 Trends and How to Incorporate Them Into Your Events BY MEGAN DIAZ A walkable downtown just 3.9 miles from our international airport. 16 Perspective An innovative convention center with 520,000 square feet of event space. How Does Social Media Impact the And more than 4,000 committable hotel rooms citywide. Attendee Experience? BY MARISA RUSSELL CAIN 60 Find everything you need for your next meeting in San Jose. 66 People on the Move sanjose.org/meetings TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 3 v PUBLISHER’S MESSAGE // SITE Global Conference Honors Crystal Award Winners A COASTAL COMMUNICATIONS CORPORATION PUBLICATION PUBLISHER/EDITOR-IN-CHIEF For three decades, the annual Society for Incentive Travel Excellence (SITE) Harvey Grotsky [email protected] Crystal Awards Recognition Program — sponsored by IMEX Group, the world- A MEETING DESTINATION wide exhibition for incentive travel, meetings and events — has brought industry CREATIVE DIRECTOR Kristin Bjornsen acclaim to incentive travel companies. The winners are world-class organizations [email protected] LIKE NOTHING ELSE. that excel in the design of unique, memorable group travel experiences. MANAGING EDITOR The 2019 awards were presented at the SITE 2020 Global Conference in Van- Henry Fitzgerald [email protected] Let’s Meet couver, BC, which took place last month. Eight companies were honored for cre- Over 22,000 square-foot Cowlitz Ballroom. EDITORIAL COORDINATOR ativity in program design, marketing, corporate Rachel Galvin social responsibility and business results. [email protected] Well-appointed Cedar Board Room. More than 600 incentive travel professionals DIGITAL CONTENT COORDINATOR Flexible pre-function and event space Christine Smith from 42 global destinations attended this confer- [email protected] ence. “Inspired by the conference theme — Limit- to accommodate multiple groups less — we’ve been dreaming up brand new ways CONTRIBUTING EDITORS Sophia Bennett of various sizes. to connect, learn, discover and, indeed, shape the Sara Churchville Cynthia Dial future of the incentive travel industry. We’re going Maura Keller Christine Loomis for a festival feel this year with multiple stages in Derek Reveron Patrick Simms And more. a venue that’s light filled and inspirational and a David Swanson destination that genuinely knows no bounds,” says PRESIDENT & CEO Jenn Glynn, CIS, CITP, president of SITE 2020. Harvey Grotsky Keynote speakers at the Global Conference in- Located just steps away from VICE PRESIDENT OF OPERATIONS cluded New York Times best-selling author, Ben David Middlebrook [email protected] the area’s premier gaming, dining and Nemtin, who spoke on “5 Steps to Making the Im- Let’s Have A Ball possible Possible.” Educational tracks included ADVERTISING SALES OFFICES 2700 N. Military Trail, Suite 120 entertainment destination. “Designing and Innovating Incentive Travel Programs,” “Valuing Creativity in a Boca Raton, FL 33431-6394 561-989-0600 Fax: 561-989-9509 Commoditized World” and “Event Industry Trends and Forecasts.” [email protected] “The SITE Global Conference brought the whole world of incentive travel to REGIONAL MANAGER, Vancouver. We want to harness the wisdom of this powerful community to shape TEXAS/ARKANSAS/LOUISIANA Tim Kedzuch the future of our industry. Last year in Thailand, we started this fascinating con- 630-728-9204 versation and published the “The Bangkok Manifesto,” 10 aspirational statements [email protected] MEETING & about our métier. This year, we are moving from aspiration to action and leaving the conference with a tangible implementation plan for 2020,” says Didier Scail- ENTERTAINMENT CENTER Corporate & Incentive Travel (USPS 716-450) is published monthly let, CIS, CITP, CEO of SITE. by Coastal Communications Corporation, 2700 North Military Trail — Suite 120, Boca Raton, FL 33431-6394; 561-989-0600. Single As a SITE member for more than three decades, I attribute much of my success copies $12.00 U.S.A. only. Yearly subscription price is $125.00 in the U.S.A.; Canada and foreign is $165.00. Back copies $14.00 in this segment of the industry to my membership in this prestigious organization. U.S.A. only. Distributed without charge to qualified personnel. Periodicals Postage Paid at Boca Raton, FL, and additional mailing Book your meeting or conference today offices. POSTMASTER: Please send address changes to Corporate & Incentive Travel, 2700 North Military Trail — Suite 120, Boca E: [email protected] | P: 360.887.6565 Raton, FL 33431-6394. Nothing contained in this publication shall constitute an endorsement by Coastal Communications Corporation (Corporate & Incentive Travel), and the publication Let’s Strategize disclaims any liability with respect to the use of or reliance on any such information. The information contained in this publication is in no way to be construed as a recommendation by C&IT of Harvey Grotsky any industry standard, or as a recommendation of any kind to be Publisher adopted, by or to be binding upon, any corporate/incentive travel planner or agent. Reproduction of any portion of this publication by any means is strictly forbidden. Editorial contributions must be accompanied by return postage and will be handled with FOLLOW US ON SOCIAL MEDIA reasonable care. However, the publisher assumes no responsibility for return of unsolicited photographs or manuscripts. Subscribers: Send subscription inquiries and address changes to: Circulation Department, Corporate & Incentive Travel, 2700 North Military Trail — Suite 120, Boca Raton, FL 33431-6394. Provide old and new addresses including zip codes. Enclose address label from most recent issue and please allow five weeks for the change to become effective. Printed in U.S.A. © 2019

@corpincentvtrvl linkedin.com/company/ facebook.com/ @corpincentvtrvl corporateincentivetravel corpinctravel 1 COWLITZ WAY, RIDGEFIELD, WA 98642 | WWW.ILANIRESORT.COM 4 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com NEWS + NOTES // RENOVATION The Beverly Hilton to INDUSTRY NEWS Undergo $35 Million Caesars Forum Renovation BEVERLY HILLS, CA — The Bev- to Tour Across U.S. erly Hilton will undergo a complete LAS VEGAS, NV — Caesars Enter- renovation encompassing all guest tainment will be touring to 14 stops rooms, including nine private luxury around the country. The five-week suites, indoor/outdoor event spaces tour, called All Roads Lead to Caesars and meeting rooms, as well as public Forum, begins this month and will spaces and their signature CIRCA 55 offer pop-up Caesars Forum brand restaurant. They expect the renova- experiences. The goal is to give meet- tions to be completed in the spring. ing and event planners a glimpse into The public spaces, including the main the $375 million, 550,000-sf confer- lobby, Oasis Tower lobby and CIRCA ence center, which officially opens in 55, will be the final phase. The goal is The Beverly March. The pop-ups will include culi- to reintroduce this landmark hotel to Hilton nary offerings, industry speakers and The All Roads Lead to Caesars a new generation of meeting planners. live entertainment. Caesars Forum, Forum tour kicks off in Dallas. which will be able to accommodate RECOGNITION 10,000 attendees, is already generat- ing buzz. More than 170 contracts nights, according to company officials. HelmsBriscoe, MPI and PCMA have Visit Orlando have already been booked, represent- Meetings and events industry lead- all selected Caesars Forum as host for ing $460 million and 1.3 million room ers such as ConferenceDirect, Cvent, their annual conferences. Named Best Tourist Board in the World LONDON — Visit Orlando was CAREER six years has led to numer- extensively, connecting with awarded Best Tourist Board Global DMC Partners ous awards and accolades DMC partners and clients during the UK’s Global Travel and the growth of GDP, while building upon the Awards held in London last Names Catherine which now boasts a global company’s strong founda- month. This award was voted Chaulet President footprint of more than 65 tion in the meetings, incen- upon by UK travel agencies. and CEO DMCs worldwide and is the tives, conferences and exhi- Their award fell under the leading global network of bitions (MICE) category. “I Destinations category and was WASHINGTON, D.C. — Global DMC DMCs. With her new title am particularly proud to be sponsored by TravelZoo. The Partners (GDP), the leading global net- and expanded role, Chaulet working with an exception- awards honor companies and work of independently-owned DMCs will further champion the Chaulet ally talented team that is fo- individuals across the tourism and creative event experts, has ap- hospitality industry and its cused on implementing the Photo by Chris Sardinas landscape worldwide. pointed Catherine Chaulet as president critical influence on the global econ- best solutions and strongest value to and CEO. Her leadership over the past omy. In the year ahead, she will travel our clients,” Chaulet says. INDUSTRY NEWS INDUSTRY NEWS

CAREER ALHI and Posadas Expand Incentive Research Foundation ment of the organization, Partnership in Latin America Elects Officers, Conducts Vision San Diego as well as working to promote and market the re- DALLAS, TX — Associated Luxury Hotels International 2025 Strategic Planning Tourism gion and ensure economic (ALHI) has announced it is expanding its partnership WASHINGTON, D.C. — The Incentive Research Foun- Authority growth for San Diego. She with Posadas, the parent company of Fiesta Americana dation has announced their 2020 IRF Executive Com- Appoints Julie comes to SDTA from the Grand Meetings Mexico. Eleven new Posadas proper- mittee and Board of Trustees. Representing all segments Coker President Philadelphia Convention ties will be added to the existing ALHI portfolio, making of the incentives, rewards and recognition industry, the & Visitors Bureau, where for a total of 15 Posadas properties in strategic locations IRF Board of Trustees leads the foundation in meeting its and CEO she was also president and around Mexico and the Dominican Republic. “There mission of conducting research and providing education SAN DIEGO, CA — The Coker CEO. She has worked for couldn’t be a more exciting time to grow our partnership highlighting the power of incentive and motivational pro- San Diego Tourism Au- more than 30 years in the with this leading independent hotel brand as they expand grams. The Board recently met to conduct strategic plan- thority (SDTA) has appointed Julie hospitality industry, including 21 their reach in additional luxury markets beyond Mexico,” ning for the IRF’s Vision 2025. “The members of the IRF Coker as its new president and chief years with Hyatt Hotels. She is also on says Michael Dominguez, president and CEO of ALHI. Board of Trustees bring a tremendous level of expertise executive officer. She will be directing the executive committee for the U.S. Posadas has built a strong reputation in Latin America and passion for the incentives industry,” says Kari Vrba, strategic development and manage- Travel Association. and is known for its unparalleled hospitality. chair of the IRF Board of Trustees.

6 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 7 Red Rock RENOVATION Resort & Spa TIPS + TRENDS Station Casinos Debuts New Look 5 Reasons Why You Should Stop Using LAS VEGAS, NV — Station Casi- Spreadsheets to Manage Your Events nos has recently renovated its Red Rock Resort & Spa and Green Val- magine you’re managing a ley Ranch Casino Resort & Spa team of sales reps attending locations. Attendees checking into one of the largest conferences in the world. Now, imagine the AAA Four Diamond-rated Las that you can stay back at the Vegas and Henderson destinations office and see the meetings will enjoy an all new look and feel Ithat each sales rep has scheduled, of the newly refreshed hotel rooms where the meetings are located, and and enhanced suites, including up- you won’t have to chase down your team members to update everything graded amenities. For example, at post-event. The Red Rock Resort & Spa, there Sounds like a fantasy, doesn’t are now a 65-inch HDTVs, RFID it? What if we told you that it can room key technology and expand- become your reality? How, you ask? ed Wi-Fi coverage, as well as a pull- Through a new technology that out sleeper sofa in its Signature simplifies the conferences and trade show experience called meeting Suites. The Green Valley Ranch automation. Meeting automation Meeting automation Casino Resort & Spa has Presiden- platforms (MAPs) automate the platforms are the way tasks and activities for which you to go in 21st century tial Suites featuring a sophisticated meeting planning. glass foosball table, three televi- typically rely on spreadsheets and landing pages. MAPs also help sions, including a 65-inch HDTV DepositPhotos.com create more successful meetings and two 50-inch HDTVs with an and prove that you can measure each sales rep. With this information, updated in your event notes. Here, the integrated music system and up- Green the value of pre-booked meetings at you will be able to make budget- benefit is automatic calendar updates. graded surround sound, bar and Valley conferences and trade shows. saving decisions. For example, if Jim a large outdoor terrace that over- Ranch Below are five reasons why you Halpert has scheduled 17 meetings Track and Prove ROI looks the backyard pool area. should stop using spreadsheets to at PaperCon and Dwight Schrute has More than $570 billion is spent manage your meetings and jump into only scheduled two, you can decide each year on attending conferences the world of meeting automation. to assign Dwight’s two meetings to and trade shows; yet, most companies INDUSTRY NEWS Jim, thus saving your department don’t have a system in place to account ferences and conventions to be held homa City Convention & Visitors Manage Everything From One Place thousands of dollars. The benefits here for if their efforts are successful New Oklahoma City in the all-new Oklahoma City Con- Bureau. “The new venues and infra- With meeting automation platforms, are help with budgeting and teams are and turning into deals. And, if you’re vention Center (OCCC), expected to structure throughout downtown show you can have your prospects, events on the same page. unlucky, you’ll be the person assigned Convention Center attended/attending or sponsored/ with tracking down receipts, meeting be open by the end of the year. Orga- OKC’s commitment to the meetings sponsoring, calendar invites, ROI Fewer Mistakes notes, whether meetings took place, Secures Conferences nizers anticipate a total of more than and convention industry, and we can analysis and more at your fingertips. Spreadsheets are prone to errors and making sure your CRM and that With $20 Million 37,000 room nights and $20 million now provide a unique attendee expe- And because everything is logged because of manual input. These darn spreadsheet are updated. Economic Impact in direct economic impact from these rience for even larger events. There automatically and syncs with your errors can lead to missed meetings, By tracking meeting occurrences bookings. are already several conferences that CRM, the reliance on others to input overlooked prospects and wrong and notes, you’ll be able to attribute their data entry becomes almost non- locations. When you use meeting ROI to events where your team OKLAHOMA CITY, OK — Seven na- “It’s an honor to be the host city for have signed official agreements and existent. The benefits? MAPs save automation to schedule and manage had a presence and the source of tional and international organizations such high-caliber conferences,” says they anticipate more coming to Okla- time, syncs with CRMs and everything your meetings at conferences and opportunities, and then track year- have signed eight contracts for con- Mike Carrier, president of the Okla- homa City. More announcements will is in one place. trade shows, your calendar is synced over-year performance to inform your be forthcoming in the future months.” and updated with changes, thus decision-making process on what The $288 million center will fea- Transparency Across Teams eliminating such a large margin of events to attend the following year. With meeting automation, team error. The benefits here are fewer The benefits here are easy access to ture nearly 275,000 sf of dedicated transparency becomes a reality. errors, and reliance on manual data year-over-year performance data and meeting space and 65,000 sf of usable Sales reps are able to see if there entry is eliminated. attributable ROI. In short, meeting event space. The OCCC was ceremo- are conflicts in scheduling at pre- automation can bring your team into nially “topped out” last summer. The set locations and what locations to Multiple Calendars Are the 21st century. convention center will open late this which they’ve been granted access. No Longer a Thing to Track — Al Torres is the co-founder No more last-minute scrambling and Let’s be honest: Going back and and president of SummitSync, a year and booking is now open for rescheduling to secure the VIP space forth between calendar invites and meeting automation platform used by 2021 and beyond. for your VIP prospect. Everyone is spreadsheets to update changes in companies to increase the success The OCCC sits just west of a 70- where they are supposed to be. time, locations, attendees, etc., is of their event marketing investments. acre downtown park, Scissortail Park, Also, if you’re a manager of teams, annoying. When you use a meeting Torres is a multi-time entrepreneur and Oklahoma City and directly adjacent to the 605-room you’ll be able to see how many meetings automation platform, you eliminate the seasoned executive with more than 15 Convention Center each prospect has scheduled and middle man. Any changes you make years of experience in sales, business headquarter hotel from Omni Hotel & the number of prospects assigned to to calendar invites are automatically development and growth strategy. Resorts opening next year.

8 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 9 in a passenger’s emotions without even having to exchange 6. IoT — everything you want PERSPECTIVE // words, thus allowing them to adjust their services to better right at your fingertips meet their passengers’ needs such as giving medical assis- Internet of Things (IoT) makes devices around us tance to a passenger who can’t communicate. smarter and allows us to interact with them even from a On a similar note, VR can also improve the air travel expe- distance. When you are high up in the air, you can enjoy the rience. Using VR equipment, passengers can keep them- convenience of adjusting your lighting, seat inclination and Air Travel Is About to Change Forever selves entertained for hours in the virtual world, blocking many other creative features — controlled entirely from your out the dullness of the aircraft’s interiors. VR has the poten- phone. Once landed, IoT technology will also allow you to tial to totally change in-flight entertainment as we know it. track down your luggage using your phone, order it to roll BY JOHNNY QUACH over to you and follow you as you walk through the airport. 4. Supersonic airplanes — super fast We may not be able to teleport as of yet, but accelerated 7. AI — a smarter travel partner ir travel technology is changing at a rapid delays and cancellations can further add to the confusion. If air travel is already on its way to being the closest thing that Many companies now use Artificial Intelligence (AI) to pace, so what can we expect to see in the near you are unlucky enough to travel on a Friday, you might have we will have to instant travel. Just improve and customize your online future? Leading air passenger rights com- to endure the fact that every three in 10 flights are delayed imagine being on the longest non- booking experience. From the flight pany, AirHelp, invites you for a sneak peek of at the airport, which makes Friday the worst day to travel of stop flight in the world — from Sin- to hotel booking, AI streamlines the seven new technologies that are going to rock the week. In contrast to Fridays, Tuesdays are likely to give gapore to New York, which lasts 19 With the use of AR, process and minimizes human error the future of air travel. you a smoother check-in experience, because Tuesday is the hours — and then be able to cut your “ — no more lost luggage or booking A best day to travel with flight departure and arrival with an travel time down to just nine hours. flight attendants can mistakes with the hotel. Moreover, 1. Robotic assistants — navigate on-time rate of 75%. It will make a world of difference. AI can optimize your search result your airport with ease With the introduction of biometrics, long waits might Long haul flights are exhaust- detect by scouring every corner on the Robotic airport assistants are becoming increasingly more become a thing of the past. There will come a time when we ing, plus, they are prone to delay. SUBTLE internet and providing holiday sug- commonplace — they help you navigate your way through a will no longer have to prove our identities. With advanced According to AirHelp’s study, more gestions tailored to your preferences. crowd, and at the same time, recognition technology, you than 50% of all long-haul flights CHANGES The use of an AI-powered chat- keep track of your flight informa- can automatically pass all are either delayed for at least 15 box can also take care of any immedi- tion. According to a report from checks and be granted entry minutes or canceled. With the in a passenger’s ate questions that came to mind and the International Air Transport into an aircraft without ever introduction of accelerated air are much faster in responding than Association (IATA), the global having to show your passport travel, lengthy delays will no lon- EMOTIONS human customer service. AirHelp is demand and frequency of travel and boarding pass. As long as ger be a problem — planes will be already implementing AI technology is expected to increase by 3.5% you are on the passenger list traveling so fast that most delays without even having to to improve air travel — AirHelp’s AI per year, and air travel is pre- and have no outbound restric- will be negligible. bots can instantly and accurately dicted to increase from 3.8 bil- tions, your unique biological Though supersonic airplanes evaluate cases of flight disruptions. lion travelers in 2016 to well over traits, such as iris and finger- already exist, they are not available exchange words. This smart service can determine if 8.2 billion passengers by 2037. print, will be sufficient in prov- commercially due to the sky-ripping ” passengers are entitled to compen- In an effort to ease the over- ing your identity to customs noise they create when traveling faster than sound. In the sation for their delayed or canceled flights or in instances of whelming increase in airport and airline staff. near future, more mature technology might solve the sound denied boarding. Some passengers may be entitled to com- traffic, many airports have now problem and finally bring these high-speed aircraft to com- pensation up to $700 per person if their departure airport ‘hired’ robots who are ready to 3. VR/AR — make mercial aviation. is in the EU, or if their airline carrier is based in the EU and guide you to the check-in coun- the unreal ‘real’ landing in the EU. ter and provide you with all the Virtual Reality (VR) and 5. Autopilot — smooth and affordable air travel Jakub Dziwisz, CTO at AirHelp, shares his vision of the necessary gate and flight infor- Augmented Reality (AR) are Our current aviation industry has already implemented future: “We expect our use of AI to grow so far that we can mation from the moment you the two hottest topics in tech. a partial automatic pilot system, and it is only a matter of bring to life a real AI travel assistant that can learn travelers’ first step into the airport. They What would happen if we time before we switch over to complete cockpit automa- preferences to the level of a human personal assistant.” streamline the check-in experi- apply them to air travel? tion. So what does it mean for future air travelers? The Sooner or later, AI will not only take your worry of travel DepositPhotos.com ence, eliminate long lines, and AR is a type of technology answer is clear: lower organizational costs, more precise disruptions off your shoulders, but they will also assure the make airports more efficient. Biometrics, AI, and VR/AR may help ease the that displays virtual interfaces ETAs, safer route planning and air traffic management, and whole travel experience is more closely tailored to your Dutch airline KLM’s ‘Care E’ overwhelming increase in airport traffic. in the real world, often with a cheaper flight ticket. needs and wishes. C&IT robots take it even one step fur- the help of mobile or wear- ther. They will not only guide able devices. The implementa- travelers through the airport but also carry their luggage. tion of AR in the air travel industry has a lot of potential; for example, travelers can navigate their way through the 2. Biometrics — no piece of paper can airport more efficiently by using an AR interface on their JOHNNY QUACH Johnny Quach, former chief product officer at AirHelp, is an entrepreneur passionate represent you better than your face phone or through smart glasses. Airport staff can also use AR about finding opportunity to create impact. Quach has built and launched three Biometrics are on the way to fully replace the need for technology to easily verify a passenger’s identity and evalu- companies in his professional career, and after joining AirHelp in 2017, he doubled the size manual identity checks. We all know how endless lines at the ate their baggage size and weight. of the product team while spearheading the company’s AI development and integration, check-in counter, border check, tax-free shops and boarding AR can also enhance the flying experience itself. With which operates with more than 96% accuracy. gate can kill your weekend holiday spirit. On top of that, flight the use of AR, flight attendants can detect subtle changes

10 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 11 CAESARS FORUM OPENING MARCH 2020 IN LAS VEGAS

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812350_WF_T3_16.25x10.875_PrintAd_coastalmedia_V1.indd 1 12/17/19 11:56 AM next event and help your attendees find unique ways to give we have endless acres of nature, miles and miles of biking PERSPECTIVE // back and engage in the local community. and hiking trails, and spectacular views of the Mississippi River with plenty of paddling adventures. 5. Go green From choosing a sustainable venue to planning an eco- 8. Incorporate more learning opportunities friendly menu, making it a green event will not only benefit One of the main reasons for attending a conference is to 2020 Trends and How to Incorporate the environment, but will leave you and your attendees feeling better oneself and learn best practices, so why not extend empowered about making a positive impact. Start by select- that motive and offer additional professional development Them Into Your Events ing an environmentally minded opportunities? Bring in vendors community for your event. Look that can help attendees thrive and for a community that has more reach their future career goals. BY MEGAN DIAZ robust infrastructure, services, Understanding Speakers or vendors that can help recycling programs, energy use, “ with building resumes, establish- public transportation, etc. Once this growing trend of ing and improving their LinkedIn t’s that time of year again: professionals across indus- ten-free break. Offering options like these makes it easy you’ve narrowed down a commu- presence and various additional tries are making predictions for how to be successful for those who are following those trends or dietary restric- nity for your event, connect with BLURRING the educational opportunities. in 2020; and the event industry is no exception. From tions, but also makes it accessible to those who don’t or the area’s CVB to get general event technology and sustain- may be interested in eating recommendations and contacts, 9. Work with the CVB ability to food options healthier in general. It’s also along with information on the lines between WORK Planners are reaching out to and activities, there are a important to make sure you local vendors’ sustainability initia- and can CVBs and using us as a resource. Ilot of moving pieces in today’s are using sustainable prac- tives and programs. PLAY Once you’ve landed on a city meetings industry and the tices with any foods served. for your meeting, conference or trends are always changing. Are you monitoring how 6. Bleisure help meeting planners event, I can’t stress enough how Looking at the biggest much food you put out and Bleisure — travel that combines beneficial it will be for you to trends in 2019 and forward offering compostable uten- business and leisure — is becom- develop events that allow connect with the CVB or DMO. to what’s to come in 2020, as sils? Do you have a plan ing increasingly popular, and it’s In my role as director of Busi- director of Business Develop- for how to use/donate any widely predicted to be one of the ness Development at Minneapolis ment at Minneapolis North- unused food? Is the food top travel trends in 2020. In fact, attendees to get the most Northwest Tourism, it’s my job to west Tourism, I’ve rounded locally sourced? 90% of millennials reported hav- provide meeting and event plan- up a few tips to help leverage ing taken a bleisure trip in the out of a business trip. ners information about hotels, these trends and incorpo- 3. Bring excitement past year in the 2019 National Car ” facilities, attractions, restaurants rate them into meetings and with new vendors Rental State of Business Travel and activities that will best fit your events in the future. Conferences and events Survey. Understanding this growing trend of blurring the group. We can help lead you to planning your most success- are a fun time to showcase lines between work and play can help meeting planners ful experience that’s within your budget. And, best of all,

1. Bring more Photo by Lane Pelovsky, Courtesy of Meet Minneapolis what’s new and exciting. develop events that allow attendees to get the most out of a we’re a completely free resource. mindfulness to Bring in vendors that are business trip, while also leaving time for fun. It also means your meetings One piece of advice from the writer is to get outside. upcoming, especially in tech- it’s more important than ever to pick event destinations that 10. Make it memorable Let’s face it, we’re all glued nology. I’ve seen name badge will entice attendees, including destinations with attractive The keys to an event’s success are the takeaways from the to our phones and over-stim- companies, vendors who elements like distinctive restaurants and breweries, natural attendees. Are they leaving feeling inspired and educated, ulated by apps, social media, the 24-hour news cycle and make a 3-D cast of attendees and others who put your face sightseeing and unique activities. with exciting new experiences worth sharing? Choose your more. Most attendees will be bringing their own experi- on a cookie. Think of it as a fun learning opportunity. speakers carefully and only get speakers that will draw ences, plus meeting new people and learning a lot of valu- 7. Get outside people in and make the event more interactive. Offer fun able information about their industry, so they could use a 4. Make it a meaningful event Who says you can’t enjoy the great outdoors and take and meaningful activities. Select a venue with a ‘wow’ fac- break for self-care and to re-focus. Some conferences have with ways to give back your next meeting or event outside the conference room?. tor. Promote your event with creative marketing collateral added meditation lounges or incorporated mindful breaks, Conferences with a cause are all the rage — and for good Every event can use some crucial icebreaker or team-build- and social media. Show thoughtfulness by offering goody where attendees are truly encouraged to unplug. Some reason. Everyone benefits from helping out an important ing opportunities that offer a change of pace and some bags to attendees. Incorporate a fun theme and/or color other fun ideas include adding an oxygen bar or offering and worthy mission. Take the recent Connect Marketplace much-needed fresh air. Luckily, in Minneapolis Northwest scheme to match. C&IT laughter yoga. Better yet, add a ‘puppy cuddle,’ and you can Conference. During the opening party, they held a special combine therapy/self-care and giving back by working with program about the Breast Cancer Research Foundation and an animal rescue. provided permanent tattoos for attendees with a donation to the cause. This is a great way to kick off a conference, MEGAN DIAZ 2. Keep up with the latest food trends by inspiring attendees and making them feel empowered. Megan Diaz is the director of Business Development at Minneapolis Northwest Tourism, Keto, gluten-free, paleo, clean, etc.; it can be hard to In Minneapolis Northwest, we are lucky to have one of the where she works to connect corporate groups and associations with the appropriate keep up with all the fad diets and healthy eating move - largest food banks in the nation — Second Harvest Heart- venue and resources for their meeting and event needs. She has an extensive ments out there; but it’s really best to just embrace it and land. The location in Brooklyn Park has a new volunteer background in hospitality and currently serves as the director of education for Meeting use it to your advantage. Incorporate some of these trends center, offering numerous shifts for food packing, plus Professionals International (MPI) Minnesota. into organized food breaks, by having a keto break or glu - ample meeting space. Check out what’s available near your

14 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 15 keep up with the conversation and still enjoy key takeaways Social Provides Conference PERSPECTIVE // from the sessions they were unable to experience. Planners With Attendee Data Following along with the conference hashtag, exploring Want to know how attendees felt about a certain session? posted photos that include the conference center’s geo tag Perhaps you’re interested in learning how many potential and enjoying a curated social board in the welcome hall are visitors considered participating but ended up staying home? How Does Social Media Impact all easy ways for attendees to feel like they get the most out The social media landscape is a key piece for meeting of an event. If you’re feeling extra ambitious, provide a list planners to understand all conversations related to the event of speaker and exhibitor social handles in your conference before, during and after. Yes, there’s always the old standby Attendee Experience? program or mobile app to encourage attendees to keep the post-conference survey, but do those who enjoyed the event conversation going online. actually take time to fill it out? Odds are you’re only receiv- ing negative feedback, or the positive feedback is the biased BY MARISA RUSSELL CAIN Social Serves as a Virtual Q&A Forum opinion of an event planner looking for some extra points! Whether attendees are explor- There are multiple ways to track ing a new city or simply looking the online conversation surrounding for the right hall for their next ses- an event, whether planners utilize sion, social is an essential tool for The social media in-platform tools or more sophisti- information sharing and real-time “ cated social listening options. This answers. Social is often the first place landscape is a deep data dive will help meeting to which people turn when they planners fulfill desired insights in have a question. KEY PIECE real-time, with the ability to directly Community management is respond without relying on future one of the easiest and most effec - for pen-and-paper-based insight. tive ways to garner strong social MEETING engagement, but it’s also a slip - Social Keeps the pery slope for negative comments. PLANNERS Conversation Going The best way to capitalize on this Social never sleeps. It’s the per- is to create a community around to understand all fect place for your attendees to the event hashtag or designate a follow along with post-conference go-to account for questions. Create conversations related content or virtually engage with a ‘cheat sheet’ of FAQs, or ensure colleagues they met after the fun’s you have the proper team monitor- over. Whether it’s a LinkedIn con- ing your channels. to the event. nection or a more informal Ins - ” tagram follow, users will be sure DepositPhotos.com Shy About to engage with fellow conference Networking? Social’s Here to Help attendees on social in the near- and long-term. Therefore, verything is social. Remember when daily According to a report by Venetian Meetings in No conference would be complete without the typical make sure event recap content is implemented into the cocktail parties and post-event surveys Las Vegas, two in three event planners say “they welcome cocktail reception or an evening of networking. event’s social strategy. were the most exciting — and just about plan to use more technology to power their meet- While events are largely meant for learning and educa - Post-event content opportunities can also assist in poll- the only — way for meeting attendees ings in the future,” and social, many will attest, is tion, they’re often a big class reunion. That’s great for the ing audiences and are a great way to engage them while the and planners to engage with each other a key component. Some are convinced that live extroverts who love to talk, but it means those who are conference is fresh on their minds. It’s also a strong chance for real-time feedback during an event? events are declining, but research shows they’re networking-shy might fall short. Social serves as the per- to get attendees excited for next year’s event — and maybe EWhile the desire to incorporate social interaction still on the rise. These events are a way for companies fect place for attendees to convene around the sessions, even persuade them to grab the early bird registration! stands, the social media aspect has advanced quickly and brands to engage their employees in real-time. share thoughts and insights, promote articles they loved Develop recap content in your social strategy and use through the ever-evolving, device-focused landscape Incorporating social into that strategy helps event around a topic and more without face-to-face engagement. social as a way to poll your audience, engage in conversa- and has changed the meetings world tremendously. planners create a unique and unforgettable expe- Creating a strong social community around an event gives tions with them and, most importantly, get them enthusias- In 2020, creating an event with social media in rience for every attendee and makes live events those introverted attendees an equal way to stay involved. tic for next year’s event. C&IT mind is the best way to interact with attendees in a a worthwhile investment for businesses. When place where they’re already spending a significant planning a big event, consider these ways social portion of their time. Of course, we’d like to think makes a difference. spending time fully tuned in at the event is their MARISA RUSSELL CAIN main focus, but reaching attendees on their mobile Social Helps Attendees Engage As a strategist, Cain manages social strategies and communities for a variety of meetings devices is extremely effective. Not only is it critical to Conferences may offer hundreds of different and travel and tourism clients, such as Crystal Cruises, Promperu and Greater Palm Springs. develop a strong digital marketing plan largely rooted sessions, tracks, speakers, events and activities Before joining Sparkloft, Cain worked with companies like Johns Hopkins University, CNN in social media to promote an event of any size, but through which attendees may engage. While it’s and Martha Stewart Weddings. She holds a bachelor’s degree in Journalism from Hofstra it’s even more essential to have a plan to engage digi- impossible for an attendee to make their way to University and a master’s degree in Public Relations from Syracuse University. She also has tally with attendees during your conference. every event, social makes it possible for them to a passion for creating content that tells a brand’s story in innovative and compelling ways. Visit www.sparkloftmedia.com

16 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 17 PLANNER’S PLAYBOOK // These Venues Are Sure to Leave a Lasting Impression on Attendees

love it when a venue you’re in a fancy resort in wine coun- small stage for the DJ, a dance floor, buf- can help create won- try. It does a great job of marrying wine fet/bar and selfie wall. “There was white derful memories for my country appeal and business.” with green ambience up-lighting, and attendees,” says Lupe Downing notes that having two the decor was simple and rustic, with MEMORABLEVENUES Downing, senior sales ballrooms available to her was ideal as plaid linens and succulent centerpieces.” event manager at Quo- it allowed for multiple breakouts and The group used A/V for sound, “and “Itient Technology Inc., summing up why varying setups required for different there were videos playing on a few LCD a venue’s unique characteristics matter. parts of the meeting. “Two ballrooms screens on poles,” Downing notes. “The Whether that unique quality derives met the needs of our ever-changing wine cave at The Meritage, while being from the venue’s location, decor, archi- schedule. From a boardroom meeting a unique venue, lends itself well for a tecture, history, ambience or other to a large general session and every- variety of events. No matter what takes attributes, the result is the same. A thing in between, the resort was able place here, the one constant is its warm venue that takes attendees away from to accommodate.” and welcoming ambiance.” the ordinary and into the extraordinary creates memories that stay with them long after the event — and helps them to retain the goals and purpose of the event as well. As lovely as some ballrooms, pool decks and event lawns can be, they’re all essentially the same, and it doesn’t take even a novice attendee long to experience them as ‘same old.’ That’s exactly why planners are always on the lookout for that singular venue that stands out and elevates an event far above the expected. WINE CAVE Quotient Technology Inc.’s national sales meeting early last year, which included 188 attendees, was set at Lupe Downing, senior sales event manager at Quotient Technology, says her Meritage Resort and Spa in Califor- guests were ‘wowed’ by the wine cave at Meritage Resort in Napa Valley. nia’s Napa Valley. To start, the destination and resort were an excellent Within the resort’s 80,000 sf of In addition to the wine cave, Down- fit for this group. indoor and outdoor event space, Down- ing points out that there are other “Napa Valley is always an appealing says Carneros Ballroom is a favor- exceptional spots for different kinds Brooklyn Bowl in ing location, especially since my group ite. “Carneros Ballroom was my go-to of activities. “We can’t forget bowling Las Vegas hosts both big-name comes from all over the United States,” choice as it’s beautiful, well laid out and at Crush Lounge, the resort’s casual concerts and private events, Downing says. “And the resort checked fit all of my breakout needs as well.” venue with six bowling lanes, and with 32 bowling lanes on site off many boxes of things I was look- But Spa Terra and Grand Estate there’s the well-thought-out [tasting] and space for up to 2,500 ing for to run a successful program. Cave really set the bar high for the Village across the street,” she says. attendees. It encompasses everything needed to meeting. “The spa and wine cave are She added that her attendees also create a great experience for a large, true jewels of the property,” Downing appreciated, “wine upon check-in, diverse group. Its amenities, charm, says. “My guests were wowed by them.” being able to walk in a vineyard and all layout and service level make it a top The wine cave served as the setting of the resort’s unique spaces.” BY CHRISTINE LOOMIS choice for my program.” for an awards dinner. Approximately To anyone considering the Meritage And, she adds, “While the Meritage 125 guests attended. Downing describes Resort and Spa, Downing says, “Abso- is tucked away in a business park, you the set-up as a mix of tall and low farm lutely utilize the unique venue spaces. would never know it. You truly feel like tables, benches and chairs, as well as a Get creative as to where you host your Photo by Erik Kabik / Courtesy of Brooklyn Bowl Las Vegas 18 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 19 any color for the event. In this case, my not get wet and Milwaukee County sible. The Omni La Mansión del Rio is added another layer of multifaceted client wanted a gold tone look to com- Zoo, where you can have a ‘feast beautifully situated along the popular entertainment that covered the full plement the decor we selected for the with the beasts.’” River Walk, providing access to restau- spectrum of individual tastes.” evening reception.” VISIT Milwaukee, the city’s CVB, rants, nightlife, shopping and activities She says the history behind Pearl This group, Gleesing adds, “always also has a list of new meeting and event all within walking distance. This con- Stable added to the intrigue and seeks out unique venues for its event. venues, as well as venues that have venience mitigates much of the addi- appeal to her client. “This venue was We were on the hunt a year before the recently been renovated or updated. tional transportation costs associated a perfect blend of rustic charm with conference to identify and book that Once you choose a venue, Gleesing with large group meetings.” modern conveniences. The spacious unique space, and we eventually found advises planners to work with local The Pearl Stable, located north of dining areas were complemented by it at The Garden.” experts who know the city, some of the original fix- It was definitely a success. “The including a preferred cater- Be sure to take advantage tures, which added to the attendees loved The Garden and coming vendor. “They know allure,” Wichern says. mented on the decor, lighting and the venue well and can be of the available space and They looked at a num- entertainment we had that evening, a great resource for your layout options to maximize the ber of venues in the San Courtesy of Kathryn Gleesing the Jenny Thiel Trio,” Gleesing says. event,” she says. effectiveness of your meetings. Antonio area, but Pearl “We used lighting to provide warmth Stable checked all the right The Garden in Milwaukee, Wisconsin was the perfect venue for 450 KIMBERLY WICHERN to the room, and added elements in the HISTORIC STABLE Owner boxes. “The Pearl Stable attendees of an event for a corporate group from Georgia last fall. linens and table decor and furniture In San Antonio, Texas, Regius Events stood out as a unique to pull in the upscale sophistication there are also many ven- combination of functional meeting; weather permitting, use the the convention center and additional theme for the evening. The addition of ues that could rightly be dining and mingling areas outside venues. Your guests will love it. rooms within a 1⁄2 mile of the center, a light jazz trio for background music labeled unique. River Walk is a one-of-“downtown, is a 22-acre, mixed-use with a rustic charm and comfortable Crush Lounge and the taco truck for a Milwaukee has hotel properties to meet really brought the room alive while still a-kind place for an event. But Kimberly site that served as a brewery operation feel. It also allowed for a variety of con- casual event are a must. There are also any need. There are also more than 200 allowing attendees to mingle.” Wichern, owner of Brentwood, Tennes- from 1883 to 2001. The historic site was versation areas to accommodate differ- several great wineries not far from the restaurants in downtown Milwaukee, Gleesing says staff at The Garden see-based Regius Events, has another a rather grand home to the brewery’s ent group sizes, which made it ideal for resort in Carneros Valley, including providing plenty of food options. Fiserv was responsive on the evening of the option that also fits that bill: Pearl Sta- draft horses in the late 1800s. The fact my client. I’m always looking for that Domaine Carneros, Artesa and Etude, Forum, the new state-of-the art arena event and helped make everything ble. That’s where she organized a func- that the client was in the international ‘wow’ factor for my clients when I plan all of which can handle large groups, so and home to the Milwaukee Bucks, run smoothly. “And the waitstaff/bar- tion for a group of 120 based at Omni La agriculture industry made it a good fit, an event, and The Pearl Stable gave my you’re covered.” hosts many top-name concert acts, and tenders at Carnevor restaurant were Mansión del Rio. “My client’s attendees but the complex has great appeal for attendees just that,” Wichern says. My goal, she says, “is always to there’s also a theater district downtown exceptional and worked well together are primarily West Coast-based, so the other reasons as well. The group used the lower-level din- bring this group together in a setting where you can enjoy a Broadway play.” as each pre-selected entrée was San Antonio area is conducive and cost “As a mixed-use destination, the ing area and the foyer/entry for ini- where they can have served to the guests” effective for air travel. In addition, the Pearl Stable offered the attendees a tial gatherings and networking. Some successful, impactful, The space has a floor-to-ceiling Gleesing encourages Southwestern climate and River Walk wide variety of on-site dining, shop- guests explored the upper level for motivating meetings sculpture and a lighting system planners to consider The venue allowed for numerous after- ping and entertainment options while viewing and photos. “Our clients were while also having an Garden, as well as Mil- hours leisure activities,” Wichern says. also accommodating the client’s spe- very pleased with Pearl Stable, from equal balance of taking that will turn the sculpture into waukee itself, which she With nearly all major carriers offer- cific conference and business needs,” both a business functionality perspec- in the local culture, cui- any color for the event. says has many unique ing multiple daily flights into the city, Wichern says. “The proximity to River tive, and entertainment and leisure per- sine and more. The Mer- spaces from which to she says, “San Antonio is easily acces- Walk and downtown San Antonio spective,” Wichern notes. “We received itage Resort and Spa has KATHRYN GLEESING, MBA, CMP choose. “Milwaukee is President and CEO exactly what’s needed.” DM-Connection & Events a hidden gem sitting on the shores of Lake Michi- River Walk in San Antonio, INDOOR ‘GARDEN’ gan, otherwise known Texas, offers restaurants, The proximity Kathryn Gleesing, MBA,“ CMP, The Hilton Milwaukee City Center as ‘The Fresh Coast.’ Being home to nightlife, shopping and more. president and CEO of DM-Connec- is connected by skywalk to the Wiscon- many famous beer barons, a favorite of Pearl to tion & Events in Milwaukee, Wiscon- sin Center and centrally located down- place to hold a small reception is the sin, worked with a corporate group town, making it a good location for the historic Miller Caves, an underground River Walk and from Georgia last fall. There were 450 group. But when it was time to choose area within the MillerCoors Brewery attendees and the group was based at a space for a reception, the choice was complex. There’s also the Capt. Fred- downtown San the Hilton Milwaukee City Center. The Garden, across the river. erick Pabst Mansion, an 1892 historic Antonio added “Milwaukee in a very affordable “The venue was chosen because mansion where many themes and and accessible destination and is cen- my client wanted a unique space for costumes can make your event memo- another trally located within a day’s drive of 1/3 a reception with the option to take rable. And you can hold a street party of the U.S. population,” Gleesing says. attendees to a restaurant close by. This on the grounds of the Harley-Davidson layer of “Milwaukee provides great value for venue and restaurant are owned by Museum,” Gleesing says. your meeting dollar with hotel, food the same group, so it worked out well In addition, she adds, “There’s multifaceted and beverage, and top-notch enter- for the private event. The space has a Discovery World, a new pavilion tainment options, for attendees. With floor-to-ceiling sculpture and a lighting event space where you can have a entertainment. hotel rooms connected by skywalk to system that will turn the sculpture into thunderstorm during your event and ““ 20 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 21 Brooklyn Bowl in Las Vegas; Presidio Officer’s Club in San Francisco; The USS Midway Museum in San Diego.

tary post, many of the Presidio’s original structures remain, and a golf course is among the amenities. Planners have multiple unique spaces to choose from, including the Golden Gate Club, Log Cabin, Commissary and Presidio Offi- cer’s Club. Built in 1949, the Golden Gate Club’s options include a buyout of Courtesy of Moonlight Studios all 8,587 sf accommodating up to 845 Grand Hyatt, SLS and Rosewood Baha Mar offer attendees an exotic day trip to the private island, Long Cay. Right, attendees, or booking individual spaces Moonlight Studios in Chicago offers an urban chic ambience and can be divided between multiple rooms. range from 300 sf to 2,736 sf. The Log Cabin was constructed in 1937. Rustic with a Spanish red-tile roof, this pop- comments about the unique charm and Museum. The islands accommodate the choice for groups with sustain- ular venue accommodates up to 200 appeal the venue has.” 50 to 1,200 attendees. ability as a priority. With LEED Plati- standing, 150 for a banquet. There’s To planners considering The Pearl Not only does Baha Mar in the Baha- num certification, it’s Chicago’s most also a classroom, theater and board- Stable, she advises, “Be sure to take mas have three distinct hotels — Grand sustainable meeting and event venue. room, along with outdoor space. advantage of the available space and Hyatt Baha Mar, SLS Baha Mar and Hardwood floors, refurbished vintage The James R. Herman Cruise Ter- layout options to maximize the effec- Rosewood Baha Mar — it also has a pri- furniture and soaring, floor-to-ceiling minal at Pier 27 has been the setting for tiveness of your meetings. Think out- vate island and two yachts. Long Cay is a windows provide an inspired back- many spectacular events. The massive side the box when it comes to speak- 15-acre island a short boat ride from the drop. The glasshouse and loft portions terminal can accommodate up to 4,000 ers, presentations or award ceremo- hotels, where attendees can relax in the together accommodate 250 attendees cruise ship passengers, but when no nies. The Pearl Stable is a unique and sun, splash in the sea, get massages, play for a reception or 200 theater-style. ship is in port, it serves as a nearly blank impressive venue that Regius would sports, dine and sip tropical drinks. The The 8,000-sf outdoor garden can be canvas for whatever theme, decor or recommend without reservation.” island is fully staffed with butlers and reserved for private events after 5 p.m. entertainment a planner can imagine. attendants — and is ideal for an activity- Brooklyn Bowl in Las Vegas is unde- Multiple entrance lobbies allow for MORE UNIQUE VENUES filled day trip or barefoot-elegant cock- niably cool with its vintage design and multiple events; security screening Happily for planners, destinations tail party. Don’t forget the sunscreen and 32 bowling lanes. The space accom- equipment is available for high-secu- across the country and beyond have logoed hats, towels or beach cover-ups. modates up to 2,500 attendees and rity functions, and there are mobile out-of-the-ordinary spaces. In New The 213-foot Eternity I and 65-foot there are VIP areas if privacy is key. check-in booths. Highly flexible, the York City, there’s only one Grand Eternity II can remain docked or sail No fancy dining here; it’s all about space can be divided in multiple ways. Central Station, an impressive archi- through the turquoise waters while comfort food with fried chicken and In San Diego, the USS Midway tectural gem with its vaulted painted guests enjoy cocktails and the sublime traditional sides. Production capabili- Museum’s most impressive space is ceilings, arches, tiles and chande - views. Both can also accommodate sin- ties are state-of-the-art. the massive 4-acre flight deck rising liers. Vanderbilt Hall, off the 42nd gle-day or multi-day private trips for At The Neon Museum, the huge col- 50 feet above the water and featur- Street and Park Avenue entrance, is groups. Eternity I has a 20-foot pool lection of iconic Las Vegas signs is the ing a 360-degree panorama, restored a stunning space ideal for corporate and every luxury appointment desired unique backdrop for business events. naval aircraft and remarkable history. receptions and events. It can be view- — including onboard staff to cater The facility can handle up to 250. If Attendee capacity is up to 4,000 for able to the public, such as for prod- to participants. you book the outdoor ‘boneyard’ space, receptions, up to 1,200 for seated func- uct launches, or closed off for a very Industrial loft conversions may you’ll have access to a security team. tions. Indoors, the hangar deck gives private awards or fundraising affair. share architectural attributes, but Located downtown, MEET Las attendees the opportunity to climb It also hosts corporate-sponsored they’re not all the same. The 15,000-sf Vegas accommodates up to 1,000 and into a variety of cockpit exhibits and indoor sports events. Moonlight Studios in Chicago’s West offers plenty of tech options, including experience a flight simulator. It accom- Ellis Island and Liberty Island need Loop neighborhood provides an urban digital media displays and excellent modates 150 to 1,500 depending on the no introduction as unique settings. chic ambience with exposed brick walls Wi-Fi connectivity. The three-story, format. Multiple conference and break- Because they are national monuments, and high ceilings and can be divided 40,000-sf venue can be customized to out rooms can also be booked in the working with a local DMC famil - between multiple rooms. The largest a planner’s specifications, meaning a ship’s meeting center. iar with regulations governing their space is 6,000 sf. Complimentary basic group can use it more than once and Setting a function in a unique space use is highly recommended. Small lighting, traveling I-beam crane system, have a different experience each time. enhances any event. It takes a little groups might choose the conference high-capacity rigging system, catwalks The 1,500-acre Presidio in San Fran- research, but the good news for plan- space overlooking Ellis Island’s Great and Wi-Fi are available. cisco offers glorious close-up views of ners is that it’s possible to find them in Hall or the newer Statue of Liberty Greenhouse Loft in Avondale is the Golden Gate Bridge. A former mili- nearly every destination. C&IT

22 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 23 Celebrity Edge MEETINGS AT SEA // Cruises Offer the Amenities of Meetings on Land, But Are Often Better for the Bottom Line

BY DAVID SWANSON

eeting planners who’ve handled the logistics for a meeting or incentive program know how challenging it can be to assemble the many and various pieces for a successful event. Between room blocks, transporta- Mtion, dining venues, meeting rooms, A/V requirements and activities to appeal to a multifaceted group, fitting together the puzzle pieces requires a commitment of time, energy and money. But cruise-based programs streamline many elements of event planning. And, by assembling the disparate functions under one umbrella, logistics can be contained and budgeting is more pre- dictable. Meeting planners we’ve spoken to say that such bundling also usually leads to cost sav- ings over comparable land-based meeting options. No wonder a growing number of companies are finding that corporate events at sea sometimes offer an edge over traditional land-based programs. THE CRUISE ADVANTAGE “The No. 1 advantage of a cruise incentive over land is the inclusiveness of the product,” explains Karen Devine, CITP, CEO and founder of Chicago-based 3D Cruise Partners. With a background in hotel, DMC and cruise events, Devine founded her company 15 years ago and specializes in cruise solutions for the meetings industry. “It doesn’t matter if it’s a mass-market line or luxury. The food is included, some or all of your drink is

Photo Credit included, A/V is included and there’s function space you don’t have to pay for.” Devine continues: “And, you don’t need to

24 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 25 Your participants will unpack once, but they’ll wake up somewhere different every day. WE CAN HELP MAKE YOU

“ KAREN DEVINE, CITP CEO and founder AND YOUR EVENT A STAR. 3D Cruise Partners

When you book your Corporate Meeting or Incentive Travel Program with Norwegian Cruise Line, you can relax. That’s because we guide you through the planning process, so your attendees can easily go from team meeting The 2,018-passenger Norwegian Devine says. “One of the beauties of and main dining room are not usually Spirit was recently reimagined with Silversea was their ability to cut and designed to accommodate all passen- to teambuilding. Whether you’re throwing a posh cocktail party with Alaska all new cabins, restaurants and bars. customize a Caribbean itinerary.” The gers at once. This can be a problem for as your backdrop, or basking under the Caribbean sun by day and hosting client wanted a five-night itinerary, a chartering group that wants to gather an awards gala on board by night, you’ll enjoy the freedom and choices to worry about losing your participants. rather than seven nights, as is custom- all passengers at one time. You choose the intensive itinerary and ary in the Caribbean, and wanted to “Although Royal Caribbean ships customize your group function just the way you like. bring everybody together in a space and sail out of San Juan, an embarkation have conference centers, most ships then let them go off on their own. If port that avails a greater variety of don’t,” Devine explains. “So you’re the client wants a more port-intensive nearby islands than the Florida ports. looking at using a lounge space or the- itinerary, they can do that; if it’s more “Of course, to do this, we needed to ater. Make sure they block that space — of a meeting group than an incentive, book about 18-20 months ahead of the usually during contract.” you can choose an itinerary with a cou- operation, just prior to them publishing Devine continues, “One of things we ple of sea days.” their schedule.” had to do with Silver Muse was identify The advantages of a cruise aren’t She continues, “Something that Sil- a space that fit everybody, and the only limited to meeting planners. Devine versea excels in is the flexibility they space was the top deck. The client had says the participants love them. show toward group and charter events hired a decor and entertainment com- “Your participants will unpack once, — the willingness of the onboard crew pany that caters to ships to design an but they’ll wake up somewhere differ- to customize. The secret is the willing- incredible, beautiful deck event. The ent every day,” she adds. “You’re giving ness of the client to allow the ship to do challenge: What if it rained? Well, just them multiple experiences, even on a what it does best.” as we were setting up, it poured. Some- three- or four-night cruise.” Most cruise ships built today do not how, we were able to move the entire For an incentive program organized have a single space where all passen- event inside. But then, after the rain on behalf of a national flooring com- gers can congregate — even the theater stopped, the crew moved all of the event pany last year, Devine worked decor back out onto the deck with Silversea, chartering for an after-party, with all the Silver Muse, the line’s new- centerpieces and florals.” est ship, with capacity for 596 In terms of cost, how do passengers. Featuring eight cruise programs compare different restaurants, cabins against traditional land- that start at generous 334 sf, based events? Devine says and with a high ratio of crew the important compari- to passengers, Silver Muse is son is bottom line. among the most luxurious “You can’t look at room ships sailing the seven seas. A rate against cruise fare,” CHARTERS, MEETINGS & INCENTIVES twin, Silver Moon, will arrive Devine suggests. “Take it later this year. “The client to the bottom line, look at CONTACT US AT 1.866.NCL.MEET | 305.436.4465 needed close to 300 cabins,” the inclusiveness. A cruise [email protected] | VISIT NCL.COM/EVENTS includes all your food, all your La Terrazza on the Silver entertainment and, in some Muse, which recently cases, your shore excursions. hosted an event for a There aren’t many hotel national flooring company. programs that are going to NORWEGIAN JOY, ALASKA ©2019 NCL Corporation Ships’ Registry: BAHAMAS and USA 40398 8/19 26 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com provide all that. On an apples-to-apples president of Philadelphia-based United “The typical cruise features a good comparison, the cruise is going to win Incentives Inc., a company that has itinerary, embarkation port, pricing and WHEN IT COMES TO SUCCESSFULLY EXECUTING AN INSPIRING every single time.” been in the group incentive space since accommodations,” Broudy says. “Based 1984. “It requires a deep understanding on timing, we needed a round trip out INCENTIVE REWARDS PROGRAM, OCEANIA CRUISES OFFERS MEETINGS AT SEA of the clients and cruise lines culture, of Seattle — a ship with the facilities to ON THE RISE values, benefits, proximity and style. In have multiple private cocktail recep- In its annual State of the Indus- essence, it is a decision to align brands.” tions and a large general session, and try report, Cruise Lines International He continues, “In the incentive very strong F&B and CSM teams that Association (CLIA) announced that space, while there may be a meet- understood the value of corporate the number of passengers projected to ing, the experience is a reward. It’s groups. Once we identified the cruise cruise in 2020 will reach 32 million, up an exchange for extraordinary perfor- lines with the physical requirements, almost 30% over the last five we had to narrow down the years, fueled by a growing sup- choices based on the brand ply of new and bigger ships. In the incentive space, alignment. And nothing That value-added propo- while there may be a speaks to brand alignment as sition Devine cites is helping clearly as culture. Our experi- the industry sell an increasing meeting, the experience ence is that Celebrity Cruises number of cabins to the cor- is a reward. is a brand both humble and porate and incentive market, hungry, which aligns nicely to JEFFREY BROUDY according to industry insiders. President our client’s persona.” A record 25 new ocean United Incentives Inc. Adds Broudy, “We didn’t cruise ships will debut in want to charter a smaller ship 2020, according to Cruise and felt Celebrity Solstice Industry News. These range from Scar“- mance. Our goal is to actively engage would make our 700 participants feel let Lady, the first of three 2,860-pas- our participants in a way that rein- special, heard and accommodated.” senger ships for Virgin Voyages, to the forces the brand promise of their spon- The 2,850-passenger ship offers six inaugural ship from The Ritz-Carlton sor. Even while surrounded by 4,000 of different restaurants, eight bars, and Yacht Collection, Evrima. From luxe, your closest friends, on cruises there is lounges ranging from a sunset perch to Zodiac-equipped expedition vessels, a greater sense of community, surprise an ice-topped bar, plus a lush Canyon like Ponant’s 180-passenger Le Bel- and shared experiences that drives Ranch spa and sprawling fitness center. lot and its twin Le Jacques Cartier, to home the value of achievement.” The 12-year old ship, which alternates crowd-pleasing Carnival Cruise Line’s A recent project for dealers had seasonally between various regions of 5,200-passenger Mardi Gras debut- Broudy seeking an aspirational destina- the Pacific, is due for an extensive reno- ing this fall. But with so many brands, tion, along with a cruise line that would vation next year. where does one start? amplify that experience. The solution? Unique elements of Broudy’s pro- “Choosing a cruise is like match- An Alaska itinerary aboard Celebrity gram for this global luxury brand making,” suggests Jeffrey Broudy, Solstice last summer. included fitting in general sessions with heavy audiovisual requirements within the ship’s rigid structured entertain- I The Finest Cuisine at Sea™, served in a variety of distinctive open-seating ment program. “This effort requires a restaurants, all at no additional charge deep knowledge of tech and onboard I equipment among clients, planners, FREE soft drinks, cappuccino, espresso, teas and juices cruise line operations and ship oper- I FREE still & sparkling Vero Water ations,” he says. “Another unique I FREE 24-hour room service, launderette, and Pre-Paid Gratuities requirement we had was securing and I FREE meeting and conference capabilities with complimentary scheduling a custom, invitation-only audio/visual equipment entertainment experience. Celebrity I succeeded on both counts.” FREE Internet Broudy continues, “One thing I I Intimate & luxurious ships catering to just 676 guests on Regatta, Insignia, Nautica love about Celebrity Cruises is how & Sirena or 1,246 guests on Marina & Riviera they reward a ship’s crew with cash I Widest, most diverse array of destination-intensive itineraries featuring a refreshing mix of popular destinations, boutique ports and seaside villages

FEB2001243 28 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com

FEB12001143 CMI Print Ad.indd 1 1/9/20 5:06 PM bonuses based on the sail- The ship continues the ing’s total passenger sat- opulence exhibited aboard MOTIVATE TOP isfaction rating, as well Seven Seas Explorer, which PERFORMERS as recognizing the indi- arrived to much fanfare a WITH WHAT THEY vidual crew members with few years ago. Splendor rewards and recognition. will similarly boast about VALUE MOST In this way, all passengers a $5 million art collec- are served well instead of tion featuring works by those who are just tipping Picasso, Miro and others, heavily. Celebrity Solstice lavish suites, including the is a great ship, and the cus- 4,443-sf Regent Suite, and a tomer-facing experience Culinary Arts Kitchen with defines the cruise, not nec- 18 stations for hands-on essarily the ‘wow’ public gourmet cooking demon- spaces or gadgetry.” strations. A sixth Explorer- He adds, “Participants class ship will arrive for the come home and talk about Regent fleet in 2023. how they felt. — a measure Regent is but one jewel very much on the agenda in the crown of Norwe- for Celebrity Cruises.” gian Cruise Line Holdings. In 2018, Celebrity debuted the Norwegian Encore’s Vibe Beach Club. Oceania Cruises and Norwegian Cruise The 4,000-passenger ship is the well-received Celebrity Edge, the line’s largest in the Norwegian fleet. Line (NCL) round out the company’s first new ship in six years. This spring, complete inventory, for a total of 28 AN UNRIVALED EXPERIENCE® a sibling arrives — Celebrity Apex, ships. Each of the lines cater to a unique another ship that will continue many situated to provide ocean views. The audience, and Katina Athanasiou, Nor- The secret to a successful event is to o er unique experiences that will stay with your attendees for years to come. of the design concepts that made the space can be configured for general ses- wegian’s chief sales officer, works to Regent Seven Seas Cruises® specializes in creating awe-inspiring moments beginning with lavish pampering 2,910-passenger Edge a hit — innovative sions, conferences, banquets or cocktail match planners with the right brand by a professional crew, enhanced by gourmet cuisine and culminating with intimate excursions that accommodations that meld indoor and seating, and is equipped with top-notch and ship for their audience and budget. highlight the culture and sights of the world’s most coveted destinations — all of which are included. outdoor living, a terraced pool deck, audiovisual technology. A two-year, $100 million refur- rooftop garden, and a ‘Magic Carpet’ bishment of the entire six-ship Ocea- Our ships are the ideal venue for your next meeting or event. on the right side that is a tender boat MORE NEW INVENTORY nia fleet will be completed this year, Enjoy the satisfaction of designing an unforgettable experience for your access and a dining option. Both Edge- Regent Seven Seas Cruises is about when Nautica comes out of dry dock attendees while also surpassing your desired business objectives. class ships, like most of the Celebrity to launch its second Explorer-class following a reimagining designed fleet, have dedicated meeting venues — ship, Seven Seas Splendor, to be chris- to create a more modern, sophisti - in this case, the 1,970-sf Meeting Place, tened by godmother Christie Brinkley. cated and airy feel. Also on the hori- LET US MAKE YOUR JOB EASIER BY PROVIDING THE FOLLOWING VALUABLE INCLUSIONS: zon: two new, $650 million ships, the • FREE MEETING SPACE AND A/V • FREE SPECIALTY RESTAURANTS • FREE UNLIMITED BEVERAGES, INCLUDING Allura-class, have been ordered. The EQUIPMENT, INCLUDING TECH SERVICES FINE WINE AND PREMIUM SPIRITS 1,200-passenger ships will be deliv- • FREE UNLIMITED WIFI • FREE UNLIMITED SHORE EXCURSIONS • FREE CUSTOMIZED ITINERARIES • FREE PRIVATE RECEPTIONS ered in 2022 and 2025. AND EVENT PLANNING ASSISTANCE NCL’s largest ship ever, the • FREE PRE-PAID GRATUITIES AND AWARD CEREMONIES 4,000-passenger Norwegian Encore, arrived last fall and, following a brief building hiatus, the line will have six new ships debuting annually again starting in 2022. During Norwegian Encore’s inaugural call to NCL’s private, 270-acre Bahamian island Great Stirrup Cay, the company introduced CONTACT US AT 1.866.625.6338 | 305.436.4465 | [email protected] | VISIT RSSC.COM/EVENTS Silver Cove, an oceanfront lagoon with a Mandara Spa and 38 air-conditioned ARRIVING beachfront villas. The villas range from FEBRUARY 2020

Seven Seas Splendor® Seven Seas Explorer® Seven Seas Voyager® Seven Seas Mariner® Seven Seas Navigator® Symphony of the Seas has four 375 SUITES 375 SUITES 350 SUITES 350 SUITES 245 SUITES conference rooms with seating for up to 369 and three theaters with seating for up to 1,411. AFRICA & ARABIA | ALASKA | ASIA | AUSTRALIA & NEW ZEALAND | CANADA, NEW ENGLAND & BERMUDA | CARIBBEAN MEDITERRANEAN | NORTHERN EUROPE | SOUTH AMERICA | SOUTH PACIFIC FEB200792 30 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com

FEB200792_Corporate & Incentive Travel FP Ad Final.indd 1 1/10/20 11:41 AM the number of passengers MakeA BIGGER SPLASH WITH YOUR projected to EVENTS AND INCENTIVES cruise in 2020 will reach 32 million.

The 700-passenger Regent “ ing there were plenty of places for the that. But you can do a day visit. Go on Seven Seas Voyager stops at “ participants to gather. the ship when it’s in port — meet the ports of call in Barcelona, Venice “Royal Caribbean permitted sev- people, see the spaces, have lunch, get and the Caribbean. eral buyouts of the Boardwalk,” Pur- a feel for the F&B and get an idea of cell says. “They provided exclusive the service level. Then, you can’t say studios to one- and two-bedroom vil- ice shows, a private Broadway show, you didn’t know what the ship was las, each equipped with a full bath- a performance in the Aqua Theater, like. Frankly, push the buttons. If you room, daybed, club chairs, TV with on- plus exclusive use of the Solarium for see something you like, like a func- demand entertainment and outdoor receptions. This meant the group was tion space, or a special cabin, or some- patio and lounge seating. together daily, so that leadership could thing on the menu, ask for it. So much Terry Purcell, senior account execu- express their thanks for their loyalty.” can get accomplished in a five- or six- tive, CIS, CIPT, MBA at Maritz Global Purcell says the exclusive access hour day visit.” Events, was tasked with overseeing an provided by Royal Caribbean even incentive program for a manufacturing allowed ample time for branding each OTHER CRUISE LINES group last year. The size: 1,650 attend- event, highlighting the sponsoring Crystal Cruises offers eight ships ees with a variety of ages — from young company of the incentive program. across its luxury fleet, which includes: Your top performers deserve a top-notch event. children to those at or near retirement. Adds Purcell, “The attitude of the two ocean liners, Crystal Serenity and On board our ships, they’ll enjoy all the amenities Fortunately, Purcell had two full years ship’s leadership was ‘All hands on deck,’ Crystal Symphony; four river ships, they expect at a premium resort, plus countless of lead time for planning, choosing to assure that even the smallest detail Crystal Bach, Crystal Debussy, Crystal Royal Caribbean based on a past suc- was not overlooked. Since this program Mahler and Crystal Ravel; one yacht, experiences they never imagined. Destinations that cessful experience. was in its planning stages for 24 months, Crystal Esprit; and one expedition ship, change daily (more than 300 worldwide). Dining “This group used Allure of the there was seamless support, includ- Crystal Endeavor. from menus created by our Michelin-starred chefs. Seas 10 years ago and they gave the ing from the corporate office, to assure Want to take a river cruise along Plus, entertainment, team building, meeting venues, ship high marks,” Purcell says. “The no communications were lost between the Danube in Budapest or the Rhine AV systems, and more. And it’s all included, meaning newer Symphony of the Seas offered land/ship during such a long process.” in Amsterdam? Crystal’s river cruises maximum adventure—at an unbeatable value. enhancements including specialty Devine says that such intensive plan- offer tantalizing excursions in some of restaurants new Broadway entertain- ning, coupled with on-board research, Europe’s most beautiful and historic Visit celebritycorporatekit.com ment, state-of-the-art technology, ice is critical to a successful cruise event. cities. Enjoy the Serenity or Symphony shows and activities that would enter- “It can be incredibly intimidating,” on ocean cruises from Quebec City to or call 1-800-771-3873. tain any age group.” Devine says. “Where do you start? How Miami or from Rome to Barcelona. Symphony of the Seas is not quite a do you even know where to start?” In a nod to sustainability issues, Crys- twin of Allure — the new ship is slightly She continues, “The most common tal has eliminated plastic straws across larger, holding 5,518 passengers, the comment I hear planners come back its entire fleet of ocean and river ships largest capacity at sea, meaning Pur- with ‘They wish they had known the as well as Crystal Esprit. Crystal is also cell’s group represented about a quar- onboard experience better.’ Some don’t committed to preserving and serving ter of the overall passengers. Symphony do a site inspection. When you get on a the communities they visit. The cruise of the Seas has four conference rooms ship and the ship sails away, you’re on company has partnered with Clean the holding up to 369 guests, plus decks, a city by itself.” World, the toiletry recycling program lounges and three theaters with seat- Devine adds, “It’s ideal to sail, but that fights deadly illness in sanitation- ing accommodating up to 1,411, mean- people don’t always have the time for challenged communities. C&IT

02_01_MICE_PRC_8.125x10.875_CIT_Events_v2.indd 1 12/30/19 1:43 PM ith the ongoing PLANNER PICKS // frantic pace of life, corporate professionals continue to seek ways to alleviate stress and Wrejuvenate their minds, bodies and spirits. As a result, many meeting planners are considering golf and spa resorts as the ideal venue. Not only do these locales offer exemplary meeting spaces, but they also provide ample amenities to work and play. For Sheri Trotter, senior vice president of Programs & Special Events at Williamsburg, Virginia- based Snow Companies, Kingsmill Resort, in Williamsburg, offered her 300 attendees what they wanted in a resort for the company’s annual Employee Appreciation Party. “We are a local company and we needed an exceptional venue for such a special event to honor our GOLF employees for a job well done,” she says. “The water view is magical. It provides a certain level of peace when on breaks or when having a meal and, after hours of meetings, that is a great respite. And it automat- & ically comes with every package.” SPA Kingsmill has two 18-hole golf courses — The River Course and The Plantation Course — and offers the Golf Channel Academy. The Spa at Kingsmill offers facials, massages, RESORTS body wraps, and salon and beauty treatments, as well as wellness and body treatments. Thrill “Kingsmill is a location where your group will get the business done Attendees and will be able to relax as well,” Trot- ter says. “The amenities offered, the environmental beauty and the atten- With An tion to detail from all aspects makes a well-rounded meeting/event.” Unforgettable She adds, “We used a consider- able amount of the event space at Kingsmill. The flow is exceptional, Golf & Spa ambience is lovely and the service is always spot on. Now, let me tell you about the food. It isn’t your Experience typical conference facility food; it is Kingsmill Resort offered a nice mix so much more. It is fresh, creative, of activities for the 300 attendees plentiful and always good, really of Snow Companies’ annual By Maura Keller good. The culinary crew is very good Employee Appreciation Party. at what they do.”

34 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 35 Craig Dooley, president at SDI “In addition, golf/spa discounts, deliver in every area of their hotel. Their Venues that offer golf and spa Meetings and Incentives, says golf and inclusions and additional conces- meeting space is ample and allows us to amenities make networking a spa resorts offer a memorable experi- sions can be negotiated during the deliver content in a comfortable learn- breeze — especially on the golf course where friendly competition ence for meeting attendees. As Dooley contractual phase,” Emmons says. If ing environment. And their culinary can strengthen connections. explains, every meeting and event, leisure events are optional, the loca- and banquet teams work seamlessly no matter the size, requires the basic tion provides easy access for free time together to deliver exceptional dining components — the building blocks to activities for attendees or for potential experiences to large groups. They have make it productive and valuable for the guests who are not participating in the fantastic guest rooms, various restau- with a potential or current customer, attendees and the organization. official program. rants, unique shops, a relaxing spa and you provide an opportunity to make a “The environment in which you Sarah Pinkowski, CMP, meetings a beautiful golf course — the total pack- stronger connection with them. “It’s wrap those basics are what make manager of the Meetings & Travel age. In addition, we are able to keep all important to help your attendees bond good and productive meetings/events department at Enterprise Holdings of our attendees under one roof due to over a common experience, whether it great and memorable experiences, Inc. in St. Louis, Missouri, recently their expansive footprint.” be getting refreshed or relaxed in a spa and resorts with golf and spa services held an event at Rosen Shingle Creek in With the help of Rosen Shingle together or by lifting the competitive allow the planner attrac- Creek and Hello! Florida spirit at a game — that even the most Photo by Dann Davis, Warm Weather Golf tive ways to do just that,” teams, Enterprise Hold- unathletic folks can play,” Pilcher says. Dooley says. Regardless The environment in which you ings designed two evening “Plus, there’s always driving the golf of destination, two of wrap those basics are what events. One took place cart if you want to connect, but don’t the more popular activi- make good and productive after the awards ceremony want to play. Whether the event is ties tend to be the spa meetings/events great and on the Gatlin Terrace, the small or large, both activities are great — and by extension the memorable experiences. other took place in the pool options for conference attendees.” trendier ‘wellness’ — and areas. “The Rosen’s outdoor golf, so resorts that offer CRAIG DOOLEY areas, exceptional staff and GETTING AWAY FROM IT ALL President them can help to increase SDI Meetings and Incentives delicious food and beverage Having a meeting or event at a golf attendance with one or options achieved our goal of resort sets the tone for a meeting. As both of them appealing allowing attendees plenty Carolyn Davis, CMP, owner at Strate- to the attendees. “Orlando, Florida for about 650 attend- of time and space to connect with each gic Meeting Partners LLC in San Diego, Krista Emmons, CMP, operations ees. She looks for venues that provide a other but also gave them the chance to California, says, compared to a meeting manager of Meetings & Events at Travel high level of customer service. get outside and enjoy the beautiful fall in a downtown convention hotel, a golf- Leaders Corporate, has planned both “Our events are primarily for our Orlando weather,” Pinkowski says. or spa-oriented event speaks volumes high-level leadership conferences and employees, and Enterprise has high Pinkowski stresses that golf and as to what an attendee can expect. incentive groups at golf and spa resorts. customer service expectations of its spa resorts tend to have unique spaces “These resorts lend themselves to a As such, Emmons says that if leisure employees, so we look for partners to host a variety of events with vary- more health-conscious meeting,” Davis activities are incorporated into the that also value and deliver it well,” ing group sizes. In the past, Enterprise says. “They speak to wellness through meeting or event, hosting an event at a Pinkowski says. “Rosen Shingle Creek Holdings has arranged golf tourna- exercise and relaxation.” golf/spa resort can help reduce costs as has been a reliable partner to us since ments and spa activities for differ- One such resort is Sea Island, a golf the events are on property, eliminating they opened their doors. They know ent audiences and meetings. “We’ve resort in Georgia that has been provid- additional costs of transportation. our attendees, anticipate our needs and included a chipping or putting contest ing memorable golf experiences since with an outdoor reception,” Pinkowski 1928. In addition, the island resort says. “Having these options on property offers 42,000 sf of flexible indoor meet- gives variety to our planned activities, ing space for groups from 5 to 500, as and saves time and money in transfer well as a wealth of outdoor meeting fees versus other off-site options.” venues. Two of Sea Island’s golf courses Golf and spa resorts are great desti- — Seaside and Plantation — are the site nations for meetings and events mostly of the PGA Tour’s RSM Classic. because they offer built-in connec- “Courses are beginning to under- tion activities. Heather Pilcher, CSEP, stand the dynamics of meetings and CMP, CEO and executive producer events, and are tailoring their offer- at Blue Spark Event Design, says her ings to accommodate differently clients consistently tell her that if you skilled players and non-golfers in the can spend 5 1/2 hours on a golf course mix,” Davis says. Twice a year, The OrthoForum, a national physician specialty Rosen Shingle Creek hosted 650 organization, holds conferences to attendees of an event for Enterprise allow attendees to engage in activities Holdings Inc., which has arranged that advance each group’s presence in golf tournaments and spa activities. Photo by Jason Brown its local and regional market through

36 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 37 Two exceptional resorts. Now one family. Recipient of the Forbes Five-Star award for 59 consecutive years, The Broadmoor is a strikingly unique destination for memorable meetings and events. The Broadmoor has oﬀ ered guests an incredible way to experience the unique gateway to the American West for nearly a century. Meeting Space— Unique With 185,000 square feet of sophisticated event space, The Broadmoor understands the unique needs and attention required to create memorable, successful meetings. From boardrooms and Broadmoor Hall’s 60,000 square feet at the main campus to Cloud Camp’s Overlook at 9,200-foot elevation, we have the space to make your meeting memorable.

COLORADO SPRINGS • COLORADO SEA ISLAND • GEORGIA Activities— For Everyone Meeting attendees can hike scenic trails, experience horseback riding and mountain biking, or archery. Broadmoor Outfi tters off ers expert instruction in fl y fi shing, falconry, zip lining and much more. Championship golf courses, and our Forbes Five-Star Spa provide rest and reward.

Accommodations— Variety The 784 guest rooms, suites, cottages, brownstones, and The Broadmoor Estate House feature the elegant touches and amenities at the main campus. Provide adventure at one of the three Broadmoor Wilderness Experiences: Cloud Camp, The Ranch at Emerald Valley, and The Broadmoor Fly Fishing Camp.

Where extraordinary facilities, activities and Southern hospitality blend to create exceptional meetings. Come see why we are the only resort in the world to receive four Forbes Five Stars for eleven consecutive years and the only one in the U.S. chosen to host a G8 Summit.

Meeting Space— Flexibility With more than 42,000 square feet of indoor space and an island full of outdoor gathering options, Sea Island venues range from boardrooms to ballrooms, accommodating 5 to 500 people. From food and décor to Recognized a total of 251 times with Forbes Five-Star technical expertise, our seasoned team brings creativity and attention to detail to every conference, executive retreat, and customized meeting. and AAA Five-Diamond awards. For 188 years, The Broadmoor and Sea Island have provided distinctive, magnifi cent settings and Activities— Variety extraordinary experiences for groups ranging from intimate board meetings to trade shows. Each Sea Island provides an extensive array of options for your meeting resort features world-class golf, dining, spa, and outdoor adventures to enhance your event. With attendees including customized team building activities, outdoor experiences such as fi shing, water sports, shooting school and falconry, both of these iconic properties in a 100-year family trust, our guarantee is that while the setting will a 65,000-square-foot spa and fi tness center, three championship golf vary, the consistent quality of meetings and meticulous attention to detail never will. courses, and the world’s fi nest Golf Performance Center. We invite you to call to begin planning your next event. Accommodations— Choice HISTORY • TRADITION • SERVICE • EXCELLENCE Our 400 rooms and suites ensure we have a room type to meet your needs from The Cloister, nestled between the Black Banks River and the Atlantic Ocean to The Lodge, overlooking golf and the ocean, to The Inn, our select-service property. Or for those seeking outdoor adventure, we off er Broadfi eld, our 5,800-acre sporting club. 877.422.0613 • www.broadmoor.com 888.906.8048 • www.seaisland.com away from the focus of the meeting, and activities include golf on the George C. course that creates more of a contigu- MAKING THE MOST OF A even affect attendance at our evening Thomas Jr.-designed 18-hole champi- ous pattern of play and showcases the GOLF-SPA EXPERIENCE social events.” Cakmes suggests meet- onship course and unlimited use of the beauty of Arizona’s Sonoran Desert. As the golf arena continues to ing planners take advantage of what the resorts’ driving range, a full-service There is also a new Club Car featuring evolve, golf course owners and opera- resort has to offer in their planning. For tennis center with four hard courts, the ‘Shark Experience,’ which allows tors recognize the need to customize example, Laguna Niguel has such spec- and swimming, or lounging, at four golfers to stream music, live sports, their offerings to help make golf events tacular weather that “The OrthoForum heated swimming pools and whirl- news and entertainment and Greg memorable for all involved. Set in the is able to plan all of our meals outside, pools. The Inn’s 31,000-sf day spa is Norman golf tips. The Phoenician Golf Cheyenne Mountains, The Broadmoor looking over the California coastline.” the focal point of the resort and boasts Club also offers updated locker rooms in Colorado Springs, Colorado makes a Because of its ocean proximity, two pools, a fully equipped workout and a refreshed 19th Hole snack shop. concerted effort to entice all members The Ritz-Carlton, Laguna Niguel fea- room, mind and body of a group — golfers and tures spa treatments borrowed from studio, spa boutique and It’s important to help your non-golfers alike — to par- the ocean to restore balance and nur- an artist’s cottage. ticipate in various activities ture the body. The spa features marine The Southwestern guests bond over a common to make a memorable expe- collagen, sea salt, smoothed beach U.S. offers a wealth of spa experience, whether it be rience for all. Recently, The Sea Island offers 42,000 sf of flexible indoor meeting space for groups from stones and seaweed among other nat- resorts that have made getting refreshed or relaxed in Broadmoor announced that 5 to 500. Two of Sea Island’s golf courses — Seaside and Plantation — are ural ingredients. a name for themselves a spa together or by piping up they would soon be offer- the site of the PGA Tour’s RSM Classic. There is also a collection of top within the corporate and the competitive spirit at a game. ing a luxurious trade show golf courses located around the resort, incentive travel industry. and exhibition hall. Set to though many guests choose to play Once such property is HEATHER PILCHER, CSEP, CMP debut this spring, the more CEO & Executive Producer benchmarking, innovation, business Forum attendees with many options to at the adjacent Monarch Beach Golf The Phoenician, a Lux- Blue Spark Event Design than 110,000 sf of exhibition ventures, networking and best practices. relax and enjoy the beautiful surround- Links only minutes from the hotel. ury Collection Resort, “ space and associated break- According to Tina Cakmes, director ings of a golf/spa resort. Among the few ocean courses in the Scottsdale. Together, out rooms will continue The of conferences, The OrthoForum is a “This allows them to be refreshed area, Monarch Beach offers a Scottish The Phoenician and The Canyon Suites Boulders Resort & Spa Scottsdale, Broadmoor’s reputation of being a top loyal customer of The Ritz- links-style course designed at The Phoenician — the property’s Curio Collection by Hilton also offers destination for events. Carlton, Laguna Niguel, Cal- Kingsmill is a location by Robert Trent Jones Jr. AAA Five Diamond/Forbes Five Star top-notch golf and spa amenities. Its Of course, The Broadmoor’s two ifornia — having a confer- where your group will get that presents players with boutique hotel on the resort grounds — two courses — the 6,811-yard North iconic golf courses are ranked among ence at the resort annually sweeping ocean views. can accommodate meetings of all sizes Course and the South Course, at 6,726 the best in the world. Designed by since 2014, with attendance the business done and will Located about 90 min- and needs. Combined with the resort’s yards — feature boulder formations and Robert Trent Jones Sr. and Donald ranging from 200 to 500. be able to relax as well. utes north of Los Angeles, breathtaking setting at the base of Cam- other natural, Sonoran Desert terrain Ross, these award-winning courses are “The OrthoForum mem- and tucked within the Topa elback Mountain in Scottsdale Arizona, that offers challenging play for golf- ideal for golfers of all levels. And, after bers always prefer first- SHERI TROTTER Mountains, lies the Ojai Val- the property is able to host signature ers of all skill levels. In addition, play- a round or two of golf, attendees can class accommodations, top- Senior Vice President, Programs & Special Events ley Inn — a favorite among events designed to exceed each group’s ers can get a lesson taught by expert enjoy visiting together in the 185,000 sf Snow Companies notch service starting from meeting planners looking expectations year after year. PGA- and LPGA-certified instruc- of event space within The Broadmoor’s pre-conference planning, for an exquisite golf/spa And to make the attendee experi- tors. Attendees looking to relax via a exquisite meeting areas. to ease of check-in, excel- meeting venue. The resort ence that much better, The Phoeni- shamanic tipi, meditation labyrinth, Paulina Curto, manager of the Meet- lent banquet service and unmatched“ and productive for the next day,” Cak- recently introduced The Farmhouse at cian and The Canyon Suites recently organic garden and/or reflecting pond ings & Events team at Cvent, says that customer service,” Cakmes says. “The mes says. “We have always enjoyed Ojai Valley Inn, a 20,000-sf epicurean completed an extensive three-year should visit the 33,000-sf spa, which golf/spa resorts continue to be popu- Ritz-Carlton, Laguna Niguel always using a golf/spa resort for our meetings, event center, connecting world-class transformation — the largest in the offers 24 treatment rooms, a spa café lar options for meetings and events exceeds our expectations.” As Cakmes even though we sometimes alternate to food culture, indoor/outdoor settings resort’s 31-year history. The property and learning center. simply because they typically offer explains, after long days in meetings, a city location. We find that the hustle and various events. was refreshed, with a redesigned main these types of resorts provide Ortho- and bustle of the large city can take The Ojai Valley Inn’s year-round lobby, lounge, pool area, guest rooms and retail corridor; new restaurants; a premiere, three-story Phoenician Spa; The spectacular weather at The Ritz-Carlton, a new, two-story construction, The Laguna Niguel gave attendees of The OrthoForum’s annual conference the Phoenician Athletic Club, featuring a chance to enjoy every meal outside. 4,600-sf fitness center with tennis and pickleball courts, and a restructured 18-hole golf course. Redesigned and rerouted, The Phoenician Golf Club is an 18-hole

The three-story Phoenician Spa offers a boutique, nail lounge, drybar, the Tranquility Suite and a rooftop pool complete with cabanas.

40 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 41 such a wide range of Planners who unique offerings and select venues with activities. Additionally, a spa say there is no better way for many attendees like to attendees to relax blend their business after a long day of events with their lei- NEW YEAR meetings and classes. sure travel — ‘bleisure’ — and booking a venue that caters to a fam- SPecial ily or leisure vacation can encourage greater event attendance. resort and, on the flip “For larger groups, side, you might not want golf/spa resorts offer to host thousands of peo- more options and ple at a boutique resort greater flexibility in that may not be able to accommodating a wide accommodate every- We’re kicking off 2020 with our biggest New Year Special ever. Book your conference or retreat at array of needs and one’s unique needs. Kingsmill Resort for 2020 by April 30, and select one (1) special offer from each tier below.* schedules while, for “Look at offerings smaller groups, these and accommodations. If types of resorts often you’re hosting a group host exclusive experi- that is more focused tier one ences like private tee Photo courtesy of Paulina Curto on wellness, are the times, custom fitness spa offerings unique classes or spa parties — ‘sparties’ — your time frame. enough and do they offer enough Complimentary one (1) hour welcome reception with beer, wine and where smaller groups get the VIP treat- “Know your audience,” Pinkowski treatment rooms to accommodate chef’s assortment of hors d’oeuvres ment in a private area of the spa. The says. “If this is something that would your guests?” Curto asks. “If they are 5% credit to the master account options are endless,” Curto says. further engage your attendees, then a more active group, are there enough So how can meeting planners make it becomes a great opportunity to col- tee times, fitness classes, etc., to sup- Five (5) complimentary upgrades to one-bedroom condos, a golf and spa experience not only pro- laborate with the venue’s team. Relay port all attendees?” additional upgrades subject to availability ductive but also pleasant? Dooley sug- your goals and objectives and allow And don’t forget to look at shoul- gests the following: them to create ideas that will work der season or off-season opportuni- • Pre-block spa and golf tee times to best with the space based on what ties. Room rates can skyrocket during allocate to your attendees. they’ve done in the past. They are most a resort’s high season, and golf/spa tier two • Use the event’s web appointments can be more dif- registration system to ficult to schedule. If your event Free breakfast buffet in Elements 1010 gather interest and final- As an event planner, dates are flexible, ask about off- 10% off banquet menus and audio/visual support ize participation. it’s hard sometimes to season rates. During a slower • Negotiate spa and golf remove our preferences time period, your guests will Free half-day break service discounts for your group. from the planning and enjoy a more exclusive VIP expe- 50% off resort fee • Identify optional sourcing process. rience on-site and have greater wellness activities related flexibility in scheduling the activ- to the spa that can be PAULINA CURTO ities that fit within their agendas. Manager, Meetings & Events Team Start Planning Today | 877.217.8990 offered as group activi- Cvent “Don’t forget about the ties, such as yoga or med- attendee experience. As an event itation sessions. planner, it’s hard sometimes to Also, check any routine mainte“- familiar with all the options available remove our preferences from the plan- nance for golf courses, especially if to you so keep communication open ning and sourcing process,” Curto says. considering a shoulder or low season. when changes happen so that they may “While we may think a golf/spa resort Are they aerating the course? Reseed- adjust accordingly. And give them your sounds like a great idea, if the event is ing? And if the property is holding a vision but allow room for the ideas more about getting business done and tournament, what are the fees? For the to grow in order to fully impact the prioritizing face-to-face meetings, then spa, ask about the number of treatment attendee experience.” any golf and spa offerings really don’t rooms. If you have a large group and Curto says it is important to compare matter and the focus should be on find- going to the spa is going to be a part group size with resort size. If you’re ing a venue that has an incredible event of the event, make sure the property hosting a smaller group, you don’t want space that supports more engaging and can accommodate your needs during them to feel overwhelmed in a huge impactful meetings.” C&IT

42 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com *Offer valid for new bookings. Twenty (20) room nights/night minimum to qualify. Cannot be combined with any other promotion or special offer. Kingsmill Resort reserves the right to cancel or modify promotion at any time. DESTINATIONINDUSTRY TRENDS // // No Glass Ceiling? How the Meetings Industry Is Empowering the Next Generation of Female Leaders

BY CHRISTINE LOOMIS

Lisa Messina, vice president of sales at Caesars he meetings industry is over- How can the industry empower young and movements, such as Interna- Entertainment, whelmingly populated by women today so they’re ready to change tional Women’s Day. says, “There’s been a women. So why are there still the dynamic tomorrow — or sooner? “Empowering the next generation collective movement gender discrepancies in so begins with the ability to recognize and within business in general to support many areas of the industry? The Path to Empowerment develop top talent across the organiza- women rising up.” At IMEX America 2019, Linda McNairy, global vice presi- tion,” McNairy says. “There are always Tpart of Smart Monday was devoted to dent of American Express Meetings & team members who are eager to learn as the organization’s She Means Business Events, says there are several ways com- much as possible and take on additional initiative, and, yes, men were invited panies can empower young women: responsibilities while remaining collab- to participate. Topics included les- • “Aligning and introducing the next orative. It’s key that leaders spot these sons from influential women in busi- generation of women to mentors within individuals and provide them with pro- ness, the gender pay gap and the still- our industry. Females can benefit from fessional development opportunities in-place glass ceiling. Women spoke both male and female mentors, and and experiences that will be both chal- on why diversity and inclusion matter I recommend both. lenging and rewarding.” and the challenges of balancing career • “Fostering organizational cultures Michael Dominguez, president and and family. One session, ‘What I Wish where all voices and points-of-view CEO at Associated Luxury Hotels Inter- I Knew Then,’ focused on how to get are valued — even those outside our national (ALHI), thinks the industry more women into leadership roles, industry. As an avid fan of innovation, must be proactive and outreach in new noting that the already small number I recently sat down with the CEO of a and creative ways. “So many organiza- of female Fortune 500 CEOs dropped start-up meetings tech company who tions are focused on what this genera- from 2017 to 2018. is in his 20s and never worked in our tion needs and we need to find better Recently, Bizzabo released its gen- industry. It was fascinating to hear his ways of bringing that voice into the der diversity study, which found, among views of how he’s designing a technol- conversation,” he says. “We have so other things, that, in spite of women’s ogy solution for our industry. Collabo- many seasoned professionals who have dominance in the events industry, 66% ration at all levels is key and I believe much to offer in terms of challenges and of all speakers are men. Some countries women often do this more naturally. approaches for this next generation. We had even worse numbers, and the tech • “Continue to emphasize the busi- need to work together to determine a segment of the industry is the worst ness impact of our industry. Sadly, some better way to formalize a connection with 76% of speakers being men. Why still perceive it as ‘party planning,’ and mentor programs to capitalize on does the gender breakdown of speak- which is unfortunately augmented by this experience. A mentor program ers matter? Because speakers are the the higher number of females in our would impact both men and women, acknowledged experts and leaders in industry. It’s vital that the next genera- and it’s imperative that we focus on their fields, and women should be in that tion of women can articulate the busi- behavior and leadership skills that will mix too, experts say. ness impact of the industry and the shape future leaders.” All of these studies and education value we’re delivering. Jessie States, CMP, CMM, director sessions should be applauded. But, per- • “Championing social responsibil- of the MPI Academy, points to three haps, the place to start is at the beginning. ity and supporting key women’s causes key elements that support empower-

44 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 45 ment of women — and others. “Busi- we have an initiative to ensure that 50% ‘I’m not going to be flexible, pick one’ or knowing what you’re going to contrib- nesses that successfully empower of our director-level positions and above ‘I’m not going to allow time off when you ute. The greatest lesson about having young leaders offer: are occupied by women. Other hospital- need it most,’ then you’re going to shut Empowering the that seat is that it can’t be about you.” • Mentorship programs with ity companies and organizations have off a highly talented pool of women.” next generation diverse leaders who authentically and similar initiatives,” she says. “Within That said, Messina echoes States The Power of Mentoring transparently teach and coach the the last three to five years, I’ve seen in noting that this type of flexibility is begins with the The importance of mentorship next generation. a large movement of female-focused good business, too. “You must make can’t be overstated. “I wouldn’t be • Professional development oppor- seminars, workshops, education and sure to support women in whatever ability to recognize where I am today without my men- tunities and funds that fuel future-ready conferences. There’s been a collective those passions outside of work are. For tor,” Beane says. “Good mentors and senior-level skills. movement within business in general to example, one of my direct reports is an and develop top teach you more than the respon- • Access to evidence-based lead- support women rising up — networking aspiring pro golfer. She has produced at talent across the sibilities of the job. They teach ership, diversity and inclusion groups, learning from trailblazers, men- the workplace, so what do I care if she life skills that help you navigate training programs.” torship programs — things that did not takes time off in the summer to practice organization. our ever-changing industry, like Beyond that, she continues, “Orga- exist or weren’t readily available to us golf? I’m glad I can provide that sort of how to lead and challenge oth- nizations should offer flexible sched- even five years ago.” benefit to my team because I think I get LINDA McNAIRY ers to get the best out of them and Global Vice President ules and focus on productivity rather Like most experts, she points to better people as a result.” American Express Meetings & Events how to embrace change even when than face time. “Doing so can empower work-life balance as critical to empow- Regardless of how the industry is you want to resist. They give you women to grow professionally without erment. “First and foremost, I support performing on empowerment, States “ the autonomy to make critical impacting their family decisions,” she anybody who has the baseline desire to says there’s always room to improve. “are multiple reasons young employees pick a mentor who will challenge them, decisions and provide guidance notes. “Also impactful are active men- start a career path in hospitality. If they “Our industry’s leaders should continue don’t feel empowered — but there are make them “uncomfortable” at times and support along the way. Mentor- torship programs and human resource desire to grow and achieve positions like to ensure that they elevate women’s ways to counteract them. “It could be and push them to look honestly at them- ing creates confident future leaders materials and policies that reduce con- mine, I will figure out a way to support voices in the industry and within their lack of self-confidence, self-limiting selves. “Be willing to learn from that and is an incredible opportunity to scious and unconscious bias.” them, even if it’s differentiated from my own organizations. If we look around beliefs, or feeling intimidated or fearful introspection and make changes in the pay it forward.” And diversity, States says, doesn’t own personal desires and needs.” the boardroom or C-suite and there are to speak up and act. Looking back on my way you conduct yourself to continue She continues, “My approach is to just help individuals. “Our industry’s Messina has firsthand experi- no women, there’s likely an endemic career, I realize that I was recognized by growing,” she says. “Share your point of always be open and available, patient businesses, organizations and non- ence making that work. “Most of the or unconscious bias that should be leadership when I confidently provided view, take ownership of your work, think and a good listener. I ask mentees ques- profits should also ensure diversity of 11 women who directly report to me addressed. Start the conversation at my honest opinion, even if that meant outside of your current role and under- tions to learn their thought process and employment at all levels, for a variety are working mothers and, in some your organization about the lack of going against popular opinion. Today, I stand the bigger picture.” provide support to encourage their con- of people — not just women. The more instances, the financial head of the women in leadership positions in our encourage others to do the same.” States advises young women to focus fidence. I challenge them to think dif- diverse an organization, the more prof- household. Respecting these women industry and beyond. There are a record Yet, young workers often aren’t lis- on what they can control — leadership ferently and find alternative solutions itable it is. It’s not just the right thing to and the fact that they essentially have 33 women CEOs of Fortune 500 compa- tened to, despite the diverse and unique core competencies, continued profes- to issues, and I hold them accountable do; it makes business sense.” two careers is crucial. Additionally, pro- nies this year — cause for celebration, experiences they bring to the table, sional development, strategies and when needed. I also genuinely care Lisa Messina, vice president of sales viding them the tools, resources and of course — but still less than 10%. The which can lead them to disengage,” solutions that positively impact their about their growth and success, which at Caesars Entertainment, thinks the support to function at those two jobs is problem isn’t just in meetings, hospital- States says. “Employees who are heard, businesses and bottom lines. “Consider ultimately fosters a relationship built industry is going in the right direction. critical. That allows you to open a larger ity and travel, it’s pervasive in business. acknowledged and empowered are your role as the strategist who helps on trust and respect.” “At Caesars Entertainment specifically, pool of applicants and talent. If you say, That doesn’t mean our industry can’t or much more likely to buy-in and work for your organization use the business McNairy calls mentoring “vital” shouldn’t be the one to step up and be the common good of their colleagues, tool of meetings to solve problems no and also encourages mentees to invest part of a positive solution.” their businesses and their clients.” one else has yet solved. Document and in a personal coach. “Most highly suc- measure your successes, and use data to cessful people I know have enjoyed How Empowerment is Stymied What Young Women Can Do show your value.” the benefits of having a mentor and I was recognized Lack of empowerment is often rooted McNairy thinks learning from fail- Being open to learning from others are more than willing to pay this back by leadership in company culture. “If young men and ures is important, and businesses need to is key. “Always be open to learning from to those developing their own careers. women don’t feel valued,” McNairy says, allow that to happen. But, perhaps most anyone and anything that you come I’m extremely grateful for the many when I confidently “if they’re in a company that doesn’t important is helping the next generation across,” Messina advises. “Listen to oth- mentors and my personal coach who focus on professional growth and work- understand and be comfortable with ers who have done well in their careers have helped me along the way,” she provided my life balance, I’ve seen them become who they are. “It’s a balance,” she says. and ask about their journey. You might says. “I make it a point to be a men- frustrated and not perform to their “You need to learn, grow, challenge your- learn the steps you can emulate, or some tor to help empower young women. honest opinion, full potential. And some organizations self and adapt; yet, all of these behaviors pitfalls that you want to avoid. Talking My door is always open if they need even if that meant may not encourage a diverse manage- must take place within the authentic per- to others and having a strong network is advice or would like to develop a more ment or leadership team, which son you are. I’ve worked with emerging really important. That’s been my base- formal mentor/mentee relationship. going against could make it more difficult for a leaders who felt they needed to be ‘differ- line for finding success in this industry.” I’m inspired by the courage and con- young woman to advance.” ent’ to lead people and, suddenly, when Dominguez says it’s important for any fidence so many young women in our popular opinion. Candie Beane, DMCP, put in that role, they lose the essence of young leader “to understand that there’s organization have.” vice president of business who they naturally are. It’s critical that a preparation, experience and learning States notes that mentoring is criti- development of Hosts we embrace our own authenticity as we curve that’s necessary if you’re going to cal for young leaders as they look to CANDIE BEANE, DMCP Las Vegas, a Hosts Global improve ourselves along the way.” have an impact when you have ‘a seat.’ not only hone leadership skills but to “Vice President of Business Development “Hosts Las Vegas member, agrees there McNairy advises young workers to It’s about influence and contribution and develop the cross-function abilities of 46 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 47 every interaction a learning experience, whether I encounter you in a brief Organizations meeting or work with you over a long should offer period of time.” Today’s Success is a First Step flexible schedules Although many steps are yet to be GIVE YOUR NEXT and focus on taken, changes are in place. “When I was coming up as a young salesperson, productivity many reporting up in organizations saw only men in leadership positions,” Mes- AUSTIN EVENT rather than sina says. “Men were the vice presidents face time. of meetings and exhibits. Men were the directors of sales and marketing, THE RESORT essentially controlling all aspects of EXPERIENCE. JESSIE STATES, CMP, CMM Director big convention hotels. Now, when MPI Academy you look around the country, on the “ customer and supplier side, we’re “ seeing women occupying jobs that tomorrow’s professional. “My team supports at San Diego State University.” were not available to them 10 years ago. is primarily women, and I encour- Dominguez has been fortunate to When you get more women into those age them to apply smart goals to their have many mentors in his journey up roles, you end up recruiting that way.” careers as well as their jobs. I ask where through the industry. “I talk to this Messina is proud of what Caesars they want to be in the next three to five often as there have been many men- Entertainment does on that front, but years — even if that’s sitting in my seat; tors in my life. But a gentleman named says there are others, too. “That’s some- what net-new skills they want to adapt, Brad Poncher with Hyatt Hotels pulled thing that stands out compared to even accelerate or acquire, and how I can me out of F&B operations, which was five years ago; the mindset of corpora- help their growth. I empower them to nine years of my career, and drove me tions has changed. We’re now doing be problem solvers, agents of change into sales. I can confidently say that we whatever we can to ensure that women management and strategic thinkers to would not be having this interview if it have opportunities, not only at the elevate the critical skills necessary as weren’t for Brad.” entry level but also the bigger roles.” they move into leadership roles.” Mentorship, many also note, is a And, she adds, those changes don’t If young leaders don’t find these two-way street. “Time is the great- just benefit women. “The way we types of programs at their organizations est gift we can give,” Dominguez says. approach work-life and allow for bal- or within their networks, States says “I’ve always had a policy where anyone ance is beneficial to all. It’s come full professional associations are an ideal can get on my calendar. Those conver- circle to help men as well, as Caesars platform for experimenting and grow- sations are for advice both personally Entertainment and other hospitality ing, including leadership roles on the and professionally. The rewarding part companies now offer paternity leave.” boards of local and regional chapters to this approach is that the learning and Dominguez notes that while some and international boards of directors. fulfillment are reciprocal.” organizations have made strides, others One professional association Paul Van Deventer, MBA, presi- need more support. “I do believe there invested in mentorship is MPI. Says dent and CEO of MPI, puts it this way: are differences in different sectors of States, “MPI’s membership is largely “I’ve been blessed to have a number our industry due to scale, maturity of women in business — be that corpo- of inspirational and influential men- the organization and formalized pro- rate, association, government or NGO. tors and have invested a lot in nurtur- gramming. Many larger organizations Our business is the growth of women ing my network. Being in a position to are doing really great work and making and we take that role seriously. From pay-it-forward and help others with impact in this area. Since our indus- Tucked into the Texas Hill Country, this completely the recent codification of our women’s their careers and professional growth try is made up of many independently community and our future-ready skills is both personally fulfilling and cen- owned and small businesses, I think transformed resort is only 20 minutes from downtown training to our Women in Leadership tral to building a meaningful legacy, there’s an opportunity to share these Austin, making it the ideal location for your next event. and Meeting and Event Strategist cer- so I welcome opportunities to mentor lessons and structure to help support tificate programs, we strive every day to and educate those who seek guidance more businesses.” With seven unique restaurants, a new world-class Mokara elevate the role of women in business. and advancement.” With all of the industry willingness OMNIHOTELS.COM/BARTONCREEK Key to this are our Certificate in Meet- Messina also calls herself blessed to support future female leaders, per- Spa, a multi-tier poolscape and four newly revitalized 512-329-4057 ing Management offered by Indiana to have had so many people in her perhaps a look back on this issue in a cou- championship golf courses, you’ll host an event to remember. University’s Kelley School of Business sonal and professional life who are a ple of years will show that things have and the master’s degree program MPI part of who she is today. “I try to make moved forward significantly. C&IT

48 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com

OMNISM-19009-02 AUSRST Corp Incentive Travel 8-5x10-875 M.indd 1 12/23/19 9:43 AM ybercriminals come “There was no preregistration for TECH TIPS // in all shapes and sizes this network and the password was — and from any num- distributed freely to attendees. Most ber of demographic attendees wound up using the hotspots backgrounds. But what on their phones,” Tyler says. “More they’re looking for is events need to implement Wi-Fi reg- simple: They want access to personal istration and access tracking to help Cinformation and data they can use secure wireless network users.” to extort payment, infect comput- Indeed, meetings and events plan- ers with malware and other fraudu- ners and the software they utilize lent purposes, such as identity theft continue to be adversely impacted by and financial gain. security and safety threats. As Douglas And, within the meeting and events C. Williams, president and CEO of Los arena, cybercriminals can easily take Angeles-based Williams Data Manage- advantage of an unprotected network ment, explains, cybersecurity is always where there are multiple users con- top of mind considering the very nature that funding directed at cybersecurity Andrew Tyler, senior consulting nected to the same network. Open of the meeting business and the fact that is essential is by developing and fol- engineer at Kelser Corporation, talks Wi-Fi networks, such as those found at so many attendees are connecting to lowing a ‘best practices’ cybersecurity to a group about cybersecurity. a meeting or convention, allow cyber- unsecured event Wi-Fi networks. “For framework. Secured and regulated criminals to easily distribute malicious many years, security technology was access, as opposed to open guest access, connected and cloud-based than ever software to everyone connected in the tied to a firewall. And the firewall han- is a huge trend in network security, and before. Vendors want to have the ability blink of an eye. dled all security issues,” Williams says. conferences and events are a perfect to demo their web-based products and According to Paul Lipman, CEO “Since then, cybersecurity threats have example of a setting where this is a pull up promotional materials at kiosks of the consumer cybersecurity com- grown exponentially, so that the firewall must. “There are a number of systems or show videos. They expect the event pany BullGuard in Redwood Shores, design can no longer handle security that make it easy for individual attend- sponsors to provide a reasonably secure California, many conferences do not threats alone. New technology is being ees to have their own login credentials internet connection.” require passwords on conference developed to handle those parts of secu- for the network. If this isn’t the case, One key step to take in securing the Wi-Fi, which leaves anyone who con- rity that easily bypass the firewall.” the conference Wi-Fi and anyone using digital environment is for planners to nects open to hacks. “Additionally, it is vulnerable,” Tyler says. ensure there is a WPA2 password on even if a password is used, many times Embracing In addition, Dave Warnick, COO at the Wi-Fi used at a conference. Lip- the password is easy to guess or is Protective Measures CMIT Solutions of Upper Cheseapeake man says meeting planners should also shared via paper or in a brochure with Cybersecurity used to be viewed as — Columbia in Bel Air, Maryland, says recommend attendees use a Virtual attendees,” Lipman says. “Any person an ‘IT problem’ but, as the threats have there is a big trend in the meetings Private Network (VPN) solution as at the conference — even if they are not changed, meeting planners need to environment in the ability to have another layer of protection. an attendee and are just in the lobby evolve into a multidisciplinary cyber- secure wireless communication and “VPNs enable consumers to safe- or close enough to pick up a Wi-Fi sig- security management team. guard their online privacy nal — can easily ask an attendee to give The good news is that meet- — flying under the radar them the password, and many attending and event attendees rec- Even if a password is used, and surfing the internet in ees would offer it to be friendly.” They ognize the amount of data many times the password is stealth mode while retain- could, in fact, be giving a fraudster or and information that can be easy to guess or is shared ing complete anonymity via hacker easy access to the network and gleaned from any size event via paper or in a brochure military-grade encryption,” leaving anyone who is accessing the and are eager to embrace with attendees. Lipman says. “VPN works Wi-Fi open to having their data and cybersecurity measures. by hiding a consumer’s ori- PAUL LIPMAN Don’t Allow other personal information at risk for Likewise, meeting CEO gin IP address, preventing a potential hack or breach. planners are increasingly BullGuard others — including ISPs Cybercriminals Unfortunately, the security tech- becoming aware that if a and government organiza- nology within the meetings and crime is committed using a tions — from monitoring events industry hasn’t changed much specific internet access network,“ then have it with adequate bandwidth for their online browsing activity, which to Hijack in recent years, and it certainly has a the person or organization offering everyone demanding it. What’s more, websites they visit, what they down- long way to go. Andrew Tyler, senior the service could be liable. “As a result, meeting planners are worried about load, or which services and appli- Your Event consulting engineer at Kelser Cor- meeting planners are looking to solve their participants and concerned about cations they use.” poration in Glastonbury, Connecti- liability issues stemming from provid- their own technology, particularly if Attendees should always ask for cut, was recently at a conference — a ing unsecured or unmanaged wireless accepting credit cards during the event. the official convention Wi-Fi login DepositPhotos.com cybersecurity conference of all things networking services that could well be “This requires PCI compliance, details and the regularly changing pass- — and the conference organizers pro- used for illegal purposes,” Tyler says. meaning a minimum security stance word, and not assume the first ‘public BY MAURA KELLER vided an unsecure, general access One of the best approaches to con- needs to be maintained,” Warnick says. Wi-Fi’ to pop up in their search is the wireless network. vince clients and other decision makers “Today’s demonstrations are more correct one to use.

50 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 51 “To keep themselves even more and managed for malicious activity or dors and participants,” Warnick says. So, as the cybersecurity issue New tools using artificial protected, attendees could be encour- inappropriate browsing,” Tyler says. “This allows some segregation of data continues to take center stage, intelligence (AI) are already aged to use their own personal VPN “There are tools that can assist with types and can allow you to at least limit meeting planners are looking to finding their way into meeting and event technology, helping on their laptops, tablets and phones this so that it is not a major drain on the access to certain types of data to a lower get their arms around how big enhance overall event security. to protect themselves from potential event staff’s time.” number of people.” the problem really is and how cyber attacks,” Lipman says. “It’s actu- In fact, rather than assuming your Robert Siciliano, security awareness much impact it has on their job, ally really simple for hackers to set up event hasn’t attracted the attention expert and CEO of Safr.Me, says there the company, their clients, finan- are engaged in this cybersecurity a fake malicious network and pretend of cybercriminals, assume that it has. is still a significant lack of security cial risks, their own future and battle,” Moscatel says. to be ‘Free SFO Airport Wi-Fi network’ “Don’t provide an open, unmanaged awareness training amongst associa- the future of cybersecurity. And, Tyler says, “Users will have or ‘Starbucks Wi-Fi.’ A personal VPN network,” Tyler says. Regulate who tions, meeting planners and attendees. once a meeting professional has to acknowledge that access is at allows conference attendees “For example, many are still policies and procedures in place, no charge, use it at your own risk, to avoid putting themselves using the same password they need to train, test and drill and that the environment is man- Courtesy of IMEX at risk while connecting to The problem will continue across multiple accounts. partners, and others, on those aged and monitored. These steps an unknown network.” to grow, and everyone This allows criminals to policies and procedures to instill will make it easier to catch cyber- And, in the event that must continue to evolve gain access to email and confidence in the meeting planners and private data is turning out to be one of criminals who will be prosecuted to the an event planner suspects with the problem. various databases which, in the systems themselves. the top concerns for planners in 2020, full extent of the law.” some sort of breach may in turn, facilitates vari- Of course, partnering with cyber- especially in light of the EU’s adoption And take note that threats are becom- have happened, attendees GEORGE BALDONADO ous frauds and schemes,” security professionals is paramount of General Data Protection Regula- ing more sophisticated. “It is likely should be notified so they President and CEO Siciliano says. “When to ensure the safety and security of an tion (GDPR), as well as stateside laws future malware will spread through can run anti-virus and other Oasis Technology being approached by vari- event. When evaluating partners, keep like the California Consumer Privacy devices at an event just like the flu software to ensure their ous vendors with different in mind that cybersecurity profession- Act (CCPA). “These new regulations would through the participants,” War- laptops, tablets and mobile solutions designed to solve als need to have a broad range of skills have tightened the access rules around nick says. Those in the events industry phones have not been hacked. “can log on, manage the environment, a problem, meeting planners should beyond IT, including business process, gathering information and the use of are going to have to anticipate that and Lipman says they should also take make it clear to attendees the service check in with other industry partners vendor management, physical security, attendee data for marketing and pro- utilize technology to mitigate that risk, measures to change their passwords has no guarantee of privacy, and that it to determine if the various vendors and threat awareness and business con- motional purposes,” Moscatel says. or face exposure through reputational across their email, financial and social should be treated as a hostile environ- their solutions have provided value for tinuity management, not and possible financial risk. media accounts — and that their pass- ment for all users. the investment.” just disaster recovery. As “Unfortunately, large data words are extremely difficult with a George Baldonado, president and such, recruitment strate- Many are still using the same breaches continue to occur variety of letters, numbers and special Mistakes to Avoid CEO of Oasis Technology in Camarillo, gies should include security password across multiple as a result of the ‘It-can’t- characters. They should also keep a One of the common mistakes War- California, says the most prevalent organizations, such as the accounts. This allows happen-to-me’ syndrome, close watch on their financial accounts nick sees meeting planners make is mistake he sees meeting planners International Association criminals to gain access to which means industry lead- and credit, and consider putting a not ensuring there is adequate secu- make is looking to old technology to of Privacy Professionals. email and various databases. ers who aren’t taking decisive block on credit requests or inbound rity around critical technology, such solve the new challenges. “The solu- For privacy in particular, action and putting necessary ROBERT SICILIANO requests for credit. as credit card processing capabilities. tion no longer resides with a single meeting planners should Security Awareness Expert and systems in place become At a recent security conference Planners should make facility opera- department, device or simple plan,” also look at professional CEO high-value targets,” Siciliano Safr.Me Tyler attended, it appeared that the tors accountable to provide adequate Baldonado says. “IT professionals and associations because that’s says. “And until additional wireless access network was set up secure connections for planners, ven- meeting planners often do not want to where they will find quali- security awareness training and left to run. It did not appear to be dors and participants alike. adopt new approaches, devices, proce- fied people who have the “ ability and “There are very real penalties for mis- becomes a fundamental part of doing actively managed, which is what Tyler “Planners should also require the dures or mindsets.” expertise to hit the ground running. use of this data, and we should expect business, the meetings industry will con- would recommend. “Any public access facility to provide separate Wi-Fi Baldonado suggests the solution to stricter regulations to follow.” tinue to be targeted.” internet service should be monitored SSIDs for the event planners, ven- this entire problem is a company and On the Horizon As a result, it won’t be long before Experts also hope that cybersecurity group effort that requires the buy-in Significant strides are continually open versions of internet access ser- in the meetings and events industry will

DepositPhotos.com cooperation of the entire enterprise. made to improve cybersecurity tech- vices will be found to be of little value switch from a reactive posture to one “A layered approach is the most nology to meet the changing needs of to the educated public. Tyler thinks that is proactive, allowing organizations effective. The approach needs to the meetings and events environment. that, in the meetings and events indus- to better combat threats to data security. combine several devices, plans, train- Just as would-be thieves become more try, it will soon become the norm for “The need for dedicated, excellent, flex- ing and vendor cooperation to solve adept at their efforts, so too do the users to be required to register for ible, well-rounded cybersecurity experts the problem,” Baldonado says. “The cybersecurity systems used to stop Wi-Fi at events and give specific device will only continue to grow,” Williams problem will continue to grow, and them. It pays for meeting professionals details to gain access. says. “Product, software and service everyone must continue to evolve to do their homework and learn about In addition, new tools using aug- development also needs to fold security with the problem.” the technological options available for mented reality (AR) and artificial into their design. New security testing their specific situation. intelligence (AI) are already finding measures also need to be developed and So what does the future look like their way into meeting and events, and incorporated. I see that this market will Many conferences do not require for the cybersecurity of meetings and helping engage attendees and enhance also become segmented into different passwords on conference Wi-Fi, events? Rafael Moscatel, managing overall event security. “The best advice areas as it continues to grow. No single which leaves anyone who connects director at Compliance and Privacy is for meeting planners to share what person or department will ever have all to the Wi-Fi open to hacks. Partners in Los Angeles, says securing has worked for them and others that of the answers.” C&IT

52 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 53 TRAVEL TIPS // Properly Prepared Planners Can Avoid Causing an International Incident

BY MAURA KELLER

oing global successfully when possible, meeting professionals across the globe,” Nelson says. “Meet- is part art, part science — should rely on their local network of ings spend is expected to rise this year, DepositPhotos.com and a lot of hard work. In supplier partners in these destinations according to the American Express a world without boundar- to help navigate potential issues.” Meetings & Events 2020 Global Meet- ies, companies with inter- As Nelson explains, what can make ings & Events Forecast, but we’re national meetings and the process more challenging is plan- still not clear if it will keep pace with Gevents must contend with a complex ning in the midst of economic and demand or rising costs — which means set of requirements. As a result, global- political uncertainty, and in an envi- meeting planners will continue to be ization of meetings has created an enor- ronment where foreign relations can required to do more with less.” mous need for contacts, knowledge and change so quickly. Aside from air and venue challenges, guidance in the international arena. “Although we can’t predict the future, planners must consider transportation Of course, businesses that choose planners should try to avoid planning issues, as the movement of a large num- to ‘go global’ with their meetings face meetings in countries or regions that ber of attendees between hotels, ven- myriad strategic decisions as they con- are more vulnerable, or are experienc- ues and convention centers is always template their multinational meeting tensions with their own base coun- a challenge. “Planners must consider ing and event experiences. Meeting try, to mitigate risk,” Nelson says. the best way to move large groups by experts agree that there is understanding a destina- no one right way to go global. tion’s traffic flow and if Strategies will vary with the Everything from dietary there are restrictions on unique opportunities and preferences to business vehicle size in certain inter- environment surrounding etiquette is important national cities,” Nelson says. each company, meeting or to keep in mind as you “Depending on the size of event being organized. navigate foreign cultures. the group and the number According to Jennifer of vehicles required, a city SAM MARKS Nelson, director of Business CEO may require police escorts Development and Global Coworker.com to help with transit.” Event Services at Ameri- Jo Kelly, events opera- can Express Global Busi- tions director at CR World- ness Travel – Meetings & Events“ in In some cases, accessibility of a wide, says one of the main factors to Jersey City, New Jersey, global meet- global destination can also be a chal- consider is logistics. Getting people and ings involve higher levels of logistical lenge if it relies heavily on airlift into equipment from one place to another coordination — visas, local regulations the prospective host city. Seasonal has its challenges. “For example, if you and police, etc. That can potentially schedules need to be accounted for have to ship equipment across coun- take away time and attention from as well, as this does impact budget. tries or continents it can get ‘stuck’ in the attendee experience aspect of the Additionally, as Nelson explains, when customs and add to time and cost. For event, which remains on top of the list reviewing destinations, depending on people logistics, there are visa consid- G O I N G for event planners. the size of the event, venue sizes and erations for delegates and attendees, “An unfamiliar foreign location with hotel capacities can be challenging in which includes allowing plenty of time little or no existing local network can some destinations. A larger group may to get visa applications approved ahead be a major roadblock in ensuring a be limited to first-tier cities based on of time,” Kelly says. high-quality event, the importance of the established infrastructure. In addition, working with different which cannot be understated to engage “Providing a more valuable experi- currencies offers challenges aplenty. If GLOBAL attendees,” Nelson says. “However, ence for attendees remains a struggle you have a global budget in one cur- 54 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 55 unique traits. Depending on where you come from, a lot of things add com- plexities, including language, politics, religion, geography, food and drink or in some cultures, no drinks. This is why Marks says it is so important to hire local help, or you may not think twice about hosting a wine tasting event in a Muslim country or serving beef to Hindus. “As an example, our friends at Kilo- watt Events have a story about working with a scaffolding company in Abu Dhabi, and the workers would only wear sandals,” Marks says. “In the Hosting meetings and events U.S., OSHA requires steel-toed boots rency with meetings or events taking from 62 different countries, and 92% of around the globe is important, but and harnesses in this type of setting. place in different countries with dif- attendees downloaded the event app, in there are a host of logistical issues Without proper planning, these rule © visitBerlin, Photo: Dagmar Schwelle ferent currencies, then budgeting, fore- a move toward digitalization. to consider in the planning stages. sets can lead to big trouble for global casting and reconciliations can be a bit The four main components imple- event planners.” unique or personalized experience that Berlin was the ideal location of a challenge, and there should be a mented within the conference were handle conferences or events as others.” In addition, there are certain global deeply resonates with attendees. to host 3,600 attendees from plan to organize this system. general sessions featuring keynote pre- Sam Marks, CEO of Coworker.com, locales that are far more challeng- “When it comes to international 62 different countries for a data CR Worldwide recently held one of sentations from executives and exter- a platform for finding, booking and ing than others to host a meeting. For meetings where attendees are likely storage conference for Europe, the Europe, the Middle East and Africa’s nal speakers; large scale, live instruc- reviewing coworking spaces in 171 example, for people coming from the experiencing a new destination, pull- Middle East, and Africa regions. (EMEA) largest data-storage confer- tor, presenter-led training on technical countries worldwide, says two of the U.S., organizing an event in the MENA ing in local customs and traditions can ences for a client that delivers software, and solution developments; exhibitions biggest challenges with international region — the Middle East and North spark a connection and offer a once- ibility in destination, venue, experi- systems and services to manage and with more than 100 key partners along- meetings are time zone changes and Africa — can be more difficult because in-a-lifetime experience,” Nelson says. ence design and attendee engagement store data. Their annual conference side the client’s own field experts; and cultural differences. As Marks explains, many of the countries require obtain- “Creating highly personalized experi- — offering new opportunities to connect aims to engage customers, partners networking opportunities with peers, in a world where we are beginning to ing a visa before arriving. Make sure to ences with the help of evolving tech- in real and personal ways with their and tech teams as a single community partners and leadership. expect instant services, such as same- know the local policies about permis- nology and hotel and airline suppliers target audience. to fuel business growth. “Expectation versus reality in cer- day shipping, it is growing increasingly sions before organizing an event. Also, can also make events truly memora- Kelly suggests that personalization “As Germany was the brand’s big- tain areas of the world can be difficult, difficult to wait patiently for responses be ready to compromise. Make a list ble.” For example, small things, such and multisensory experiences are key gest market in EMEA, it was a desirable mainly in terms of the quality of prod- when you are working in different time of what’s really important to provide as using first names for app notifica- to engage and excite attendees. Unique destination to hold the annual four-day ucts and services, especially with the zones. Coworker.com has partnered to the meeting participants, activities, once-in-a-life- conference,” Kelly says. “Berlin was the pressure of maintaining consistency of with TEDx, offering TEDx event plan- and what’s desirable but not time events and embracing ideal location as it was easily accessible quality and events across geographical ners the option to partner with cowork- crucial. Be flexible with the Expectation versus reality new technology will help for delegates from across the EMEA regions,” Kelly says. “Additionally, there ing spaces in the worldwide network to terms that are not crucial for in certain areas of the world take attendee experiences region.” There were 3,600 attendees are areas that are not as equipped to not only host their events, but also to the success of the meeting. can be difficult, mainly to the next level. help with planning and promotion. in terms of the quality of “Start by creating con- “Even with the best planning, orga- MAKING EVENTS products and services. tent that tells a story and nizing global events can come down MEMORABLE can relate to the attendees,” JO KELLY to last-minute execution because of A truly memorable global Events Operations Director Kelly says. “Provide plenty the various time zone differences of event is made when all the CR Worldwide of networking opportuni- the participating parties,” Marks says. elements that make a meet- ties with speakers, peers Additionally, getting used to differ- ing fall into place with bal- and, more importantly, ent cultural intricacies can prove to ance. The complete experience“ starts tions, to hotel rooms offering preferred executives/VIPs. Getting valuable face- be quite challenging. Everything from with boarding the plane and ends with amenities or a favorite snack, can make to-face time with influential people is dietary preferences to business eti- the hotel checkout. That’s why it’s also attendees feel more valued. Effec- key to memorable experiences. You can quette is important to keep in mind as important to offer cultural activities for tive post-event engagement can also also incorporate ‘surprise’ elements you navigate foreign cultures.” attendees to experience. be accomplished using a mobile app along the way by giving them some- Every culture and place has its own Considering the logistics involved that allows attendees to give feedback thing they don’t expect at the event to for both meeting planners and attend- through polling. create that element of surprise and an ees who need to travel to international Another strategy Nelson suggests ‘I-wasn’t-expecting-that!’ factor.” The best way to avoid problems events, it is imperative the meeting or event managers adopt is to plan smaller A few common mistakes Nelson when planning a meeting in a event itself is as memorable as possible. meetings to both meet their budgets says meeting planners make when it foreign country is to seek help That said, the key to making global and engage more deeply with custom- comes to orchestrating international from the local CVB. events more memorable is to create a ers. Smaller events allow for more flex- events include the following:

56 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 57 A cosmopolitan location such as Hong Kong would not typically present issues; however, the protests there have been going on for months. Simply REMARKABLE REMARKABLY Simple • Overspending. This could be due to not proactively managing the event budget and keeping track of expenses or even last-minute production changes, such as additional hours for A/V crew, added equipment like lighting and cameras, etc. • Failure to determine when traditional holidays/PTO may be occur- ring in a destination, as this would impact service levels leading up to and during the event, as well as attendee participation. • Failure to check the availability of common resources in the destinations. For example, the destination city may not have an office supply store that you can access easily. tions, so be aware of each country’s to hold events in local destinations • Not working with local networks laws,” Gelbtuch says. “VPNs are legal that attendees can get to by train to understand cultural nuances and to in the UAE, but not in China, where rather than air.” provide local language support you will incur a fine.” From a meeting planner’s stand- Jamie Gelbtuch, founder of Cultural point, a continued focus for interna- Mixology, says it is important for meet- LOOKING AT THE FUTURE tional meetings will be improving on- ing planners to keep up with current The future of global meetings and site experience and providing more events. For example, a cosmopolitan events depends largely on the future of value with restricted resources. location such as Hong Kong would global business. Meeting professionals, And technology is obviously mak- not typically present issues; however, when surveyed in American Express’ ing it possible for people to connect in the protests there have been going 2020 Global Meetings and Events unique and remote ways, but this has on for six months. Forecast, are very optimistic about the also made real, human, face-to-face THE LARGEST and MOST DIVERSE “It’s only been about six weeks, but meetings and events industry when engagement even more valuable in this Santiago, Chile finds itself in the same looking to 2020. digital era. Of course, with the rise of MEETING DESTINATION in situation,” Gelbtuch says. “And France As Nelson explains, while economic the remote workforce, many compa- THE BAHAMAS AND the CARIBBEAN is notorious for strikes that shut down and political uncertainty is surging, nies realize that, even though they can transportation systems, museums, making the global business environ- get business done remotely, it’s essen- etc. It’s impossible to foresee events ment more tense, meeting profession- tial to have face-to-face meetings once such as these, but it’s important to als are predicting the industry will or twice a year. keep your finger on the pulse of local remain steady into 2020. Time will tell “I think there will always be a need situations so that you can adapt event how these factors will impact the vol- to get people together to build relation- With over 500,000 square feet of ﬂexible indoor and outdoor meeting plans as necessary.” ume and scale of global events. ships and connect face-to-face. How- spaces to choose from, including 21 distinctive outdoor venues, Atlantis In addition, planners need to pay For the meetings and events indus- ever, with budgets being cut, pollution customizes each event to your speciﬁc tastes and needs. attention to any communication try globally, like many other industries, and sustainability issues, and the speed restrictions in the meeting location. sustainability and corporate social at which technology is able to advance, From a pool-side event on the Royal Deck for 1,000 to an intimate For example, VoIP services such as responsibility (CSR) will be growing more and more meetings will happen lantern lit dinner for 50 on the beach, leave the planning to us. Skype and WhatsApp are not permit- priorities. “Our 2020 Global Meet- digitally via ‘online-based’ content/ Book your simply remarkable event today. ted in the UAE for voice calls. Com - ings and Events Forecast reveals that live links,” Kelly says. “In the very least, mon social media, such as Facebook, increased awareness of climate change there will be an increasing mixture of Twitter, Instagram, YouTube and is influencing destination selection for live and digital touch points. Technol- sites such as Netflix and Google, is global meetings,” Nelson says. “Meet- ogy advances continue at such a fast blocked in China. “Sometimes, a VPN ing professionals in several regions, pace year-after-year, and we see this MeetingsAtAtlantis.com | network can get around these restric- particularly in Europe, are choosing continuing in the future.” C&IT

58 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com DESTINATION // Upgraded Hotels, Infrastructure Improvements Keep This Destination on Planners’ Lists

BY CHRISTINE LOOMIS

n the past few years, Atlantic City has seen many changes as new hotels have opened, infrastructure improvements have been made and significant renova- tions of a number of properties Ihave been completed. Perhaps no change has been more notable than the announcement last fall that Jim Wood, president and CEO of Meet AC, would be leaving the organization at the end of 2019. Wood had been with Meet AC since 2014, serving as its first CEO and very successfully driving convention business to the city. Under his tenure, the city saw year-over-year growth in meetings and conventions even as the gaming industry struggled. Matt Doherty, executive director of Atlantic City’s Casino Reinvestment Development Authority and chairman of the Meet AC board, had this to say Harrah’s Resort Atlantic City is updating the 416-room Marina Tower, which about Wood and his legacy: “Jim has will be known as Laguna Tower when the refresh wraps up in the spring. been a driving force in continuing to position Atlantic City as a top destina- outdoor event space. At the same time, seat. It’s all there, plus a high-appeal tion for the meetings and conventions Hard Rock Hotel & Casino Atlantic factor for planners and attendees. market. We wish Jim and his family the City opened in the former Taj Mahal Speaking of appeal, Harrah’s Resort best in the future.” Casino space, following a $500 mil- Atlantic City completed a full renova- Meet AC has not yet made any lion investment. tion of its 597-room Coastal Tower, announcements about a new and is now focused on a CEO, but the organization $24 million investment itself will continue to serve Meetings in Atlantic City in updating the 416-room the meetings industry just as Marina Tower, which efficiently and effectively as overall are very affordable will be known as Laguna it has the past six years. and offer some of the best Tower when the refresh pricing with hotel room rates, wraps up. Completion is NEW & IMPROVED and food and beverage costs. scheduled for this spring. There have been several That’s all part of the flag changes at the city’s LARRY HUTTINGER, CMP $300 million investment Owner and Director hotels in the past couple of Destination Philly A.C. Caesars Entertainment years. In mid 2018, Revel has made in the past four Atlantic City Skyline “ re-opened as Ocean Casino years across all three of its

Photo Credit Resort Atlantic City with 1,399 guest True to the brand, entertainment is Atlantic City properties, which include rooms, a Topgolf Swing Suite, fitness a focus, but that doesn’t mean meet- the Harrah’s, Bally’s and Caesars brands, spa and expansive, flexible indoor and ings, dining and gaming take a back- plus the Waterfront Conference Center.

60 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 61 Hard Rock Hotel & Casino able destination for meetings, and who are smokers — we are in the res- accommodating of our requests as we Atlantic City was the ideal venue for offers planners and groups hotels to taurant industry after all — appreciated tend to be high maintenance.” executives from Texas Roadhouse. match any requirement and budget. that Hard Rock AC’s casino offered She gave the hotel high praise. For Deb Wheelehan, senior man- more options than all other casinos in “Meeting spaces were great, staff was Ron Baumann, Caesars Entertain- ager of Melillo Region Administration the area, yet none of the areas smelled awesome and hotel rooms were very ment’s regional president, says the with restaurant group Texas Road- ‘smoky,’” she says. nice. Having the casino close by was company will be “thrilled” to intro- house, Hard Rock Atlantic a great feature, and hav- duce the new Laguna Tower to guests, City has much to recom- ing restaurants nearby for noting that Caesars Entertainment has mend it. Last summer, the Other gaming properties breakfast and a couple of spent more than $86 million over the senior manager for one have not been nearly as dinners was great, too. In past three years just on upgrades to of the company’s Regions accommodating, and I have addition, some of my team rooms and suites. brought the executive team booked several over my utilized the pool area and Tropicana Atlantic City has also to the hotel for a quarterly many years. cabanas and loved them. been on a renovation roll. Following the business meeting. Finally, having the Board- DEB WHEELEHAN major renovation of its North Casino “The location is within Manager, Melillo Region Administration walk just steps away was Tower and Havana Tower, the hotel driving distance for about Texas Roadhouse also convenient,” she says. just completed a major renovation of 75% of the Region’s team, The group had daily the South Tower Casino. ing about sustainability, but the Atlan- NOTHING BEATS which made it an attractive meetings during which Tropicana also purchased the for- tic City Convention Center (ACCC) THE BOARDWALK venue. The casino and good restaurants“ The staff, too, gets high marks. “The lunch was provided, and Wheelehan mer Chelsea hotel, renovating it to should convince planners and their And there’s much more that’s new added to the attraction,” she says. staff is easy to work with and very accom- notes that they used the provided A/V serve as the property’s fifth tower. groups to change their thinking. Last to consider. The famous Atlantic City The casino, in fact, was very much modating,” she adds. “I feel like when- as well. “The A/V team was easy to Then, construction started on a sky- year, the center, which completed Boardwalk now runs for a continuous a factor in the decision to meet at ever I have a meeting at this location, they work with and gave great service, and bridge to connect the main hotel to a $9 million renovation project, 7 miles. Along the way, groups can have Hard Rock Atlantic City. It provides go above and beyond what others do in everything was to our satisfaction. the new Chelsea Tower. The sky- achieved LEED Gold certification, a year-round Beach Bar experience at a great entertainment option but the their position at other resorts and hotels. My team enjoyed the catered lunches, bridge is now complete and, in less thanks to changes in lighting, pre - Fins Bar, which recently opened at group found the casino a big draw for They’re easy to communicate with, which makes me happy as I have to than five years, the Tropicana has ventive maintenance and plumbing, Resorts Casino Hotel as an addition another reason: “Those on the team quick in their responses and extremely choose it for them.” been transformed. among other areas. to the property’s Margaritaville Land- Planners who haven’t seen Tropicana In addition, an expansive recy- Shark Bar & Grill. It adds 150 seats to Atlantic City in the past couple of years cling program was launched. Groups the space. The new bar’s biggest draw haven’t seen the Tropicana Atlantic City. dedicated to meetings with sustain- may be its 2,300-sf boardwalk deck, to Atlantic City may not be the first able elements should definitely con- say nothing of the new portable stage city that comes to mind when think- sider Atlantic City. for live entertainment. IT’S TIME TO Also on the boardwalk is one of the city’s beloved historic venues, the Jim Caesars Entertainment Whelan Boardwalk Hall. It recently has invested $300 million underwent a $10 million renovation in its properties, which that’s now complete, giving groups yet MEETINGS AT include Bally’s Atlantic City another updated space in which to host Hotel and Casino. events and functions. HARD ROCK HOTEL & CASINO And then there’s the Orange Loop, a thriving area of new restaurants, ATLANTIC CITY live music venues, coffee spots and With 150,000 square feet of spectacular meeting space plus 2,000 more that might make attendees feel luxury hotel rooms, we have the perfect place to make your moment like they’ve wandered onto a life-size shine. Discover how our team of professionals can help inspire yours. Monopoly board. The Orange Loop is Join us on the Boardwalk and feel the new vibe in Atlantic City. defined by Tennessee Avenue, St. James Place and New York Avenue, familiar streets to Monopoly fans and colored Rockin’ rates starting at $69 PER NIGHT. orange on the game board. Fun fact: Visit hardrockhotelatlanticcity.com/meetings or call 609-449-6060 Monopoly was invented in Atlantic today and receive additional booking incentives. City. The Orange Loop is located close to the beach and Boardwalk. STILL COST EFFICIENT 1000 Boardwalk, Atlantic City, NJ 08401 In spite of all the growth and many Gambling problem? Call 1-800-GAMBLER. Management reserves all rights. Certain rules & restrictions apply. millions of dollars in investment, Atlan- Must book before 6/20/20. Based on availability. Excludes taxes, fees, holidays & blackout dates. tic City remains an incredibly afford-

20-HRHCAC-00360 Feb-Corp Mag Ads-7-25x4-875.indd 1 1/10/2020 2:17:17 PM 62 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 63 Ocean Casino Resort Atlantic City offers local airport — Atlantic City Interna- ners to explore them. “Depending on tunity to do something during break Finally, Huttinger says, planners 1,399 guest rooms, tional — serves numerous markets as the expectations and contract with times, and we’ve also offered it to should ask hotel partners which fea- a Topgolf Swing well,” Huttinger says. your hotel partner, getting your group planners during FAM programs.” tures and spaces their groups might Suite, fitness spa and The Philadelphia airport is only beyond the four walls of the hotel can One popular option, he says, “is to be able to use during the course of a flexible indoor and about one hour away, which Huttinger really lift the spirits and add excite- complete the tasks necessary to cre- meeting. “All hotels in Atlantic City outdoor event space. says compares favorably with many U.S. ment,” he says. “These experiences ate hygiene kits, travel kits and basic can accommodate groups small or cities, even those with closer airports can include local bars in the newly winter kits for cold weather. All of large,” he says. “But each also offers when you factor in traffic and its result- established Orange Loop, or heading these will support individuals who unique features beyond the meeting ing added travel time. to the city’s local distillery, which is lack basic items in their current liv- space. For example, most can offer But the main thing Huttinger wants located right in town.” ing situation. This can be set up near use of lounges, restaurants and even meeting planners to know is that He advises trying at least a couple of morning or afternoon breaks and also theater space when they are not in use Atlantic City has diversified greatly in different local places to give attendees as an activity during receptions.” by the public.” C&IT recent years. It’s not just about casi- a true sense of place. “Go to two local nos and hotels. Most corporate groups places, with one being on the Board- want a full experience, Huttinger says, walk for ax throwing,” he says. At the “and that often means experiencing other, “consider learning the secrets of the outdoor spaces during weather- making chocolate, then pairing it with friendly months. In Atlantic City, we infused cocktails.” have many months during which the The fact is, as Huttinger points ONE OF A KIND EVENT. weather really adds a wonderful back- out, Atlantic City today offers a wide drop and helps to create a memorable range of experiences that can engage MOHEGAN SUN It’s not unusual for meetings to have and food and beverage costs,” he says. event. Between April and October, the attendees. “Consider body, mind and some challenges, but that was not the “Compared to areas such as North Jer- opportunities are generally solid to get soul by going to a local yoga studio case here. “We had no issues at all and I sey and the Greater Philadelphia mar- outdoors to explore.” for a customized session for all your KIND OF EXPERIENCE. will be contacting them again for some of kets, the value in Atlantic City is there And though he notes that the attendees,” he says. our meetings this year,” Wheelehan says. in all aspects, including low prices and months of March and November can, The experiences recommended Hard Rock Atlantic City’s ability to complimentary meeting space. at times, allow for groups to be out- here, he points out, are ideal for accommodate Wheelehan’s requests He adds, “All the casino hotels, doors, it’s not something planners can smaller sized groups — those no and needs sets it apart in her mind. along with the larger hotels, offer four- count on. “March and November can be larger than 15 to 20 attendees. But “Other gaming properties have not and five-star rated accommodations; dicey,” he cautions. that doesn’t mean larger groups can’t been nearly as accommodating, and yet, compared to downtown Phila- benefit from Atlantic City’s diverse I have booked several over my many delphia hotels, Atlantic City is about MANY ENTERTAINMENT offerings. Rather than these groups years with the company; as many as 30% to 40% less.” OPTIONS going out to the providers, Huttinger four per year at times,” she says. Just as important, the city is easy The city offers multiple options suggests, the providers can go to She thinks planners considering the to reach. “The airport most used is for groups beyond the hotels and casi- the larger groups. Hard Rock Atlantic City will likely find Philadelphia International, though a nos, and Huttinger encourages plan- Team building is another group the same experience she has. “If you option in today’s Atlantic City, and can choose this property, you should not serve as a way to get groups out and have any issues at all,” she says. exploring the destination. Larry Huttinger, CMP, owner and “Taking groups into a team-build- director of Destination Philly A.C., a ing setting to see the sights and explore destination management company, has the city can be done in a number of used many of the city’s casino hotels for ways,” Huttinger says. “One popular With an award-winning staff and an unmatched variety of dining and client meetings and events, including format we use is creating custom - entertainment options, Resorts Casino Hotel is the one of a kind choice for your next event. Let us help you plan your own one of a kind Borgata Hotel Casino & Spa, Harrah’s ized races and engaging all attendees experience with 64,000 square feet of flexible space that includes: and Hard Rock Atlantic City. But it’s the as they travel to different parts of the • 24 meeting rooms city’s affordability that he considers a city to see, taste and drink their way • Including 4 ballrooms top selling point for groups. into a memorable time in a competi- • All-digital Resorts Conference Center “Meetings in Atlantic City overall tive environment.” All in one of the most acclaimed locations anywhere, the famed Atlantic City Boardwalk, and featuring the quality, service and style are very affordable and offer some of And, of course, there’s corporate of a Mohegan Sun property. Just minutes from 2 international airports the best pricing with hotel room rates, social responsibility (CSR). Huttinger and within a 2-hour drive of over 60 million people. advises planners to consider giv- CALL 609.340.7850, VISIT MEETATRESORTSAC.COM OR EMAIL ing attendees the chance to work on [email protected] TO BOOK YOUR COMPLIMENTARY Resorts Casino Hotel’s LandShark a CSR project “when taking a break SITE VISIT. Bar & Grill has a 2,300-sf boardwalk from a grueling meeting schedule. We ONE OF A KIND. deck that offers attendees have offered this with groups coming fantastic ocean views. to Atlantic City who want an oppor-

64 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | February 2020 65 ON THE MOVE //

Gateway Canyons Resort & Spa, in Gateway, Colorado, has appointed Tim Mattos as its new director of sales and mar- TAKE A NEW LOOK keting. Mattos brings more than two decades of experience in the hospitality industry, including various leadership positions. He will oversee all marketing campaigns and revenue AT THIS HISTORIC CITY. strategies for the property in his new role. MATTOS FERLITO Omni Orlando Resort at ChampionsGate has announced it has two new senior sales managers — Randi Ferlito and Daniela Price. Ferlito and Price will maintain relationships with key accounts and generate new group business for the hotel near Orlando, Florida. Both have had experience working with Walt Disney World Swan & Dolphin Resort prior to their new positions. BENCHMARK, a global hospitality company, has appointed Estelle Mapp as its new director of sales and marketing for Costa d’Este Beach Resort & Spa, a Gemstone Collection PRICE MAPP property in Vero Beach, Florida. Mapp brings nearly 15 years of professional hotel sales experience to her new role. The Ritz-Carlton, Half Moon Bay is pleased to welcome Clodagh Larkin as the California oceanfront resort’s new director of meeting and events. Joining the resort from The Ritz-Carlton, Aruba, Larkin brings dynamic international experience within The Ritz-Carlton portfolio. JW Marriott Orlando Bonnet Creek Resort & Spa, in Orlando, Florida, appointed Tami Corday as its new director of event management. Corday has a background in the hospitality LARKIN industry and has worked in food & beverage, catering, event CORDAY planning, hospitality management and customer service. JW Marriott Orlando Bonnet Creek Resort & Spa in Orlando, Florida has named Jamie Jordan as its new director of sales and marketing. Jordan brings more than 26 years of hospitality leadership experience with Marriott International. Jor- dan will be creating and executing a marketing plan to lay a foundation for the hotel’s success. Royal Sonesta Boston appointed Blake Herring as its new director of sales and marketing. He will be responsible for JORDAN leading sales, catering and marketing efforts. Herring brings HERRING more than 10 years of hospitality industry experience, having worked in sales, revenue and administration. Fontainebleau Miami Beach has expanded its sales team, adding new members Elizabeth Wilde and Giancarlo Avila Our long-time strengths of world class assets and walkability, combined as director of national accounts. The new staff members will with our profound commitment to you to forge a partnership that drives be responsible for bringing in large groups and conventions unparalleled success in producing an energizing experience for your to the iconic Miami Beach resort. Wilde has more than 20 executives, exhibitors, and attendees have been reimagined. years experience and will be overseeing group leads from Florida and Latin America. Avila will head up group leads The result...meetings that exceed your attendance, financial and business from Connecticut, Delaware, Maine, Massachusetts, New goals and imprint memories of experiences talked about for years. AVILA Hampshire, Pennsylvania, Rhode Island and Vermont. C&IT WILDE Choosing New Orleans is a win for you! Call us at 877-366-7425 or visit NewOrleans.com/Meetings to book.

66 February 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com Exclusively Wynn, Distinctly New England Encore Boston Harbor can host everything from industry conventions to C-level retreats. Our 50,000 square feet of state-of-the-art meeting and event space, including a 37,000 square-foot divisible grand ballroom, allows for infinite flexibility. You’ll also benefit from the attention to detail that has made us the top hospitality brand in the world. Attendees enjoy the premium comforts and amenities of our 650 square-foot guest rooms–the largest in the city–and dine casually or finely in any of our 15 restaurants and lounges. For inspiration, we offer panoramic harbor views and a grand waterfront event lawn.

Let us elevate your next meeting. Contact us for a consultation at (857) 770-4200 or [email protected].

WYNN LAS VEGAS I ENCORE LAS VEGAS I ENCORE BOSTON HARBOR