Meeting Room Reduce Legacy Work With Destination: of the Future Your Risk Meetings a DMC Las Vegas

A COASTAL COMMUNICATIONS CORPORATION PUBLICATION MAY 2019 VOL. 37 NO. 5 $12.00

Attendees enjoy a round at Omni Barton Creek Resort & Spa in Austin, TX Golf Programs Some Attendees Love the Links CLICK HERE TO Hidden Gems DOWNLOAD/VIEW Find Value Destinations TABLET VERSION Photo courtesyPhoto Omni Barton Resort Creek & Spa Brand Updates Get the Latest on Your Favorites ISSN 0739-1587 USPS 716-450 In This Issue VOLUME 37 NO. 5 MAY 2019 FEATURES Life on the Links 14 No Event is Complete Unless it Involves Greens and Fairways By Maura Keller COMING MARCH 2020

Hidden Gems Visit Credit: Indy Planners Have Options to Find the Best Bang for Their Buck Indianapolis is one of dozens of destinations that have become a 20 favorite for planners looking for value. PAGE 20 By Derek Reveron Create your Brand News 30 Every Good Planner Keeps up With the Latest About Venues world in ours. By Patrick Simms Technological Transformation 36 Innovation Will Revolutionize Meetings for Attendees By John Buchanan Reduce Your Risk 40 Understanding Hidden Dangers Avoids Problems Later By Christine Loomis Return Engagements 46 Some Destinations Repeatedly Attract Attendees By Beth D’Addono Partners in Planning Work With a DMC to Get Things Done Right Benchmark,Credit: a global hospitality company 52 The meeting room of the future doesn’t mean attendees will be By Maura Keller inside. More planners are scheduling classes outside. PAGE 36

DESTINATIONS Las Vegas Vibe 56 This Destination Always Delivers What Attendees Want By Maura Keller

DEPARTMENTS We are expanding our world with 300,000 square feet of seamlessly integrated meeting and conference space that is 4 Publisher’s Perspective bathed in natural light and overlooking serene views. Envision an 10 DMCs Play a Vital Role 84,000-square-foot column-free ballroom and 40,000 square Message in Event Planning feet of outdoor event space. All this, plus our renowned attention By Bob Novak to detail, service and style. 6 News & Notes People on aiisha/Depositphotos.com Credit: (888) 320-7117 / WYNNMEETINGS.COM Tips & Trends Planners can count on Las Vegas for everything their attendees 7 66 the Move want when it comes to events, venues and more. PAGE 56

TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 3 Publisher’s Message

A COASTAL COMMUNICATIONS CORPORATION PUBLICATION

PUBLISHER/EDITOR-IN-CHIEF Harvey Grotsky Attendees Connect With Golf Programs [email protected] Life on the links, especially at the recently renovated Omni Barton Creek Re- CREATIVE DIRECTOR Mitch D. Miller sort & Spa featured on our cover this month (Page 14), traditionally has been [email protected] and remains a growing activity for attendees during resort meetings leisure time. While always used to entertain, golf is now an integral part of creating long-term, MANAGING EDITOR Henry Fitzgerald mutually beneficial relationships. In addition to the game, many golf resorts pro- [email protected] vide pros to give private group instruction both on and off the course and offer EDITORIAL COORDINATOR other educational activities in which attendees of Heather Ballis all skill levels can participate. Planning for a success- [email protected] ful golf event should begin months in advance, as DIGITAL CONTENT COORDINATOR many popular resort courses fill up quickly during Christine Smith prime playing times. Also, depending on the des- [email protected]

tination, the weather can be a factor. Golf tourna- CONTRIBUTING EDITORS ments make for a memorable event whether the Sophia Bennett Ron Bernthal participant wins or loses. John Buchanan Also featured in this issue are a select choice of Sara Churchville Cynthia Dial Value Meeting Destinations (Page 20) offering plan- Maura Keller ners the opportunity to choose a destination that Christine Loomis Derek Reveron provides value and first-class service, especially Mark Rowh Patrick Simms important factors today with shrinking budgets. David Swanson Planners looking to stretch their budgets need look no further than these destinations, which offer personalized service based PRESIDENT & CEO Harvey Grotsky on any planner’s needs. These destinations, which have been under the radar for years, are rapidly becoming more popular as they satisfy planners and offer VICE PRESIDENT OF OPERATIONS more budget-friendly options for meeting and incentive programs and attendee David Middlebrook [email protected] leisure activities. Why do some destinations create a sense of place that repeatedly attracts plan- ADVERTISING SALES OFFICES 2700 N. Military Trail, Suite 120 INSPIRE. INDULGE. INTRIGUE. ners and attendees? Check out Legacy Meetings (Page 46) in this issue. Planners Boca Raton, FL 33431-6394 generally feel assured that legacy meetings will deliver all they seek to achieve to 561-989-0600 Fax: 561-989-9509 [email protected] make the event memorable. The ability of these destinations like , for INTIMATE ULTRA LUXURY SHIPS. example, has the ability to charm and surprise the attendees and make the differ- Corporate & Incentive Travel (USPS 716-450) is published monthly OVER 900 DESTINATIONS. by Coastal Communications Corporation, 2700 North Military ence between a “same old meeting” and one that creates a memorable experience. Trail — Suite 120, Boca Raton, FL 33431-6394; 561-989-0600. Single UNFORGETTABLE CLIENT EVENTS. copies $12.00 U.S.A. only. Yearly subscription price is $125.00 in As we begin meetings industry scheduled annual events, I hope to see you at the U.S.A.; Canada and foreign is $165.00. Back copies $14.00 the MPI WEC in Toronto, June 15-18. Safe travels! U.S.A. only. Distributed without charge to qualified personnel. Periodicals Postage Paid at Boca Raton, FL, and additional mailing offices. POSTMASTER: Please send address changes to Corporate & Incentive Travel, 2700 North Military Trail — Suite 120, Boca Raton, FL 33431-6394. Nothing contained in this publication Smaller ships introduce you to the world the way it was meant to be experienced. The intimacy. The camaraderie. The excitement of venturing into shall constitute an endorsement by Coastal Communications cozy harbors and remote hideaways where others cannot go. With 9 intimate ships sailing to over 900 destinations, Silversea Cruises has set the Corporation (Corporate & Incentive Travel), and the publication disclaims any liability with respect to the use of or reliance on any standard in corporate and incentive travel. Whether you desire a limited number of suites for an exclusive reward, recognition program or a fullship such information. The information contained in this publication is in no way to be construed as a recommendation by C&IT of charter, Silversea can accommodate your next event at an extraordinary value. Let Silversea inspire, indulge and intrigue your top performers with Harvey Grotsky any industry standard, or as a recommendation of any kind to be exquisite style. #ThisIsSilversea adopted, by or to be binding upon, any corporate/incentive travel Publisher planner or agent. Reproduction of any portion of this publication by any means is strictly forbidden. Editorial contributions must be accompanied by return postage and will be handled with SILVERSEA’S ALL-INCLUSIVE LIFESTYLE reasonable care. However, the publisher assumes no responsibility Follow us on Social Media for return of unsolicited photographs or manuscripts. Subscribers: • Spacious, ocean-view suites • Personalized service – nearly one crew • Beverages in suite and throughout the • Meeting spaces with all audiovisual Send subscription inquiries and address changes to: Circulation member for every guest ship, including champagne, select wines equipment Department, Corporate & Incentive Travel, 2700 North Military • Inclusive room service and spirits Trail — Suite 120, Boca Raton, FL 33431-6394. Provide old and new • Complimentary Wi-Fi for all suites • Enrichment lecturers and more addresses including zip codes. Enclose address label from most • Butler service in every suite • Multiple restaurants, diverse cuisine, recent issue and please allow five weeks for the change to become • Onboard gratuities effective. Printed in U.S.A. © 2019 open seating dining linkedin.com/company/corporateincentivetravel instagram.com/corpincentvtrvl twitter.com/corpincentvtrvl facebook.com/corporate-incentive-travel-828416744176394 For more information call Silversea at 954.713.3910, email [email protected] or visit Silversea.com/Inspire 4 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com News & Notes Tips & Trends Top-20 Most Popular Wild Dunes Resort Announces Array VisitDallas Names Gurney’s Star of New Teambuilding Activities for Island Resort & Meeting Destinations in 2018 Sam Coats Interim The International Congress and Convention Association (ICCA) released Groups and Corporate Retreats CEO as Board Marina Opens in its 2018 Country Rankings, which marks yet another successful year for CHARLESTON, SC — This year, groups searching for a chic beachfront the Hamptons the association meetings market. getaway can look no further than Charleston’s beloved island resort, Wild Launches Search In an unsurprising turn of events, the U.S.A. remains in the top Dunes Resort, A Destination . Wild Dunes has launched a collection of country spot, unchallenged for over two decades. Germany remains in new team-building activities catering to corporate retreats, family reunions, for Next Leader second place and 2017’s No. 3, the United Kingdom, drops to fifth place, girlfriend getaways and every group in between. Artists, adventure lovers, DALLAS, TX — VisitDallas appointed overtaken by Spain, which rises to third. After exiting the top 5 last year, foodies, health enthusiasts and golfers alike can enjoy quality time together former airline executive and veteran France re-enters in 2018 in fourth place. Italy replaces France in sixth steeped in low-country charm and tradition with a collection of new and business and civic leader, Sam Coats, as place, and Japan and China-P.R. remain in seventh and eighth place for themed group activities and experiences. “We are thrilled to reveal Wild the organization’s another year. The Netherlands and Canada swap positions, coming in at Dunes Resort’s team-building offerings catering to intimate or larger groups interim CEO. ninth and 10th, respectively. ranging in size from 2 to 250 participants,” says Jeffery Payne, director of Coats has had Portugal remains in 11th place and the Republic of Korea climbs sales at Wild Dunes Resort. “From adventure to relaxation, families, friends and a highly diverse one position to 12th. Brazil and Poland fall one place to 17th and 19th, colleagues will love our new excursions and activities showcasing the Charleston career within the respectively, and Switzerland drops to 20th place, while Australia and area’s beautiful scenery, delicious cuisine, rich history and unique culture.” airlines industry Sweden climb to 13th and 14th. Austria remains in the top 20 but falls www.destinationhotels.com/wild-dunes as a corporate MONTAUK, NY — Gurney’s four places to 16th. Newcomer Argentina regains its position in the top turnaround Star Island Resort & Marina, the 20 after falling to 21st place in 2017, knocking Denmark from 20th COATS specialist, lawyer, newest waterfront retreat in the to 22nd place. Hilton’s New Signia Brand Will public servant and civic leader. He has Hamptons, has officially opened. Here are the Top-20 country rankings by number of meetings served as CEO of six different companies, Home to the largest marina in the organized in 2018. Reimagine Business Travel including two airlines, Schlotzsky’s, Inc., Hamptons, Gurney’s Star Island is a As Hilton celebrates and the world’s leading provider of luxury resort featuring preeminent Rank Country # Meetings Rank Country # Meetings its 100th anniversary revenue optimization software systems guest accommodations, unique 1 U.S.A. 947 11 Portugal 306 this year, the company’s for the global airline industry. He served dining concepts, including the highly 2 Germany 642 12 Republic of Korea 273 portfolio already includes in senior management positions at four anticipated Showfish restaurant, 3 Spain 595 13 Australia 265 16 globe-spanning airlines, including Braniff, Southwest outdoor amenities and an array of 4 France 579 14 Sweden 257 brands — from the grand and Continental. Coats is also a former private spaces for events. Its location 5 United Kingdom 574 15 Belgium 252 Waldorf-Astoria to the new board chairman of the Dallas Convention offers nearly 10,000 sf of meeting 6 Italy 522 16 Austria 240 microhotel-model, Motto. and Visitors Bureau. “Sam’s expertise space. Owned by George Filopoulos of 7 Japan 492 17 Brazil 233 Now the company has in the travel and airline industries, civic Metrovest and Lloyd Goldman of BLDG 8 China-P.R. 449 18 Argentina 232 announced plans to add service and as a corporate leader make Management, the opening of Gurney’s 9 Netherlands 355 19 Poland 211 a 17th. The dynamic new him uniquely suited to lead VisitDallas Star Island marks the brand’s third 10 Canada 315 20 Switzerland 208 brand, Signia, will focus during this critical transition period,” resort and second property in on high-end meetings and events, positioned between the luxury-level Conrad said Mark Woelffer, VisitDallas board Montauk. “Montauk is a market that The most respected global comparison of destinations’ performance brand and its flagship Hilton properties. With a minimum of 500 guest rooms, chair. “He has a demonstrated ability is important to us personally and in attracting international meetings, ICCA’s annual country and city each Signia Hilton promises to offer business and leisure travelers elevated to act as a stabilizer during times of professionally, and we are thrilled to rankings are highly anticipated by the meetings industry. However, ICCA experiences all the way from arrival to departure. “In our 100th year of hospitality, change, which will serve VisitDallas unveil a second location that extends continuously seeks to emphasize that this annual report is a snapshot we are more focused than ever on providing exceptional experiences to all of our well as we enter a new chapter for the Gurney’s experience out to of just one segment of the meetings industry, focused on charting the guests — and that includes evolving those experiences to meet their changing the organization with new leadership. Star Island while introducing a new growth of international association meetings. Only those meetings that needs,” said Christopher Nassetta, president and CEO at Hilton. Each hotel will VisitDallas is in good hands while we type of stay in the marina setting,” meet ICCA’s stringent assessment criteria — rotating between at least feature modern architecture, state-of-the-art technology and lobbies that double work to continue to achieve great results said owner George Filopoulos. “The three countries, have a proven attendance of at least 50 participants, and as social networking hubs. The first three cities to see Signia developments will for Dallas and identify the organization’s opening of Gurney’s Star Island is a are held on a regular basis — are recorded within the global association’s be Orlando, Indianapolis and Atlanta, with a strategic expansion throughout the new leader.” Coats will serve as Interim testament to the growth of our brand, annual statistics. US and internationally. While the first property in Orlando will be a conversion CEO of VisitDallas until a new full-time and we are committed to delivering The full ICCA statistics reports are available now to members in the of the Hilton Orlando Bonnet Creek, almost all other Signia Hilton will chief executive officer is hired by the an unparalleled resort lifestyle that ICCA Destination Comparison Tool. The rankings for all countries and cities be new builds to ensure only the latest materials and technologies are used. organization’s board of directors. appeals to hotel guests, visitors and will be released to the public in mid-June. www.iccaworld.org www.newsroom.hilton.com www.visitdallas.com locals alike.” www.gurneysresorts.com

6 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 7 Port Canaveral Welcomes Harmony of the Seas and the News & Notes Return of Mariner of the Seas for Their “Royal Homecoming” PORT CANAVERAL, FL — Royal Caribbean International cruise ships Choctaw & Resort–Durant Breaks Ground on World Harmony of the Seas and Mariner of the Seas received a “royal” send-off Class Expansion Set to be the Largest Resort in as the giant vessels recently sailed from their new home port of Port Canaveral. Tugboats provided a water salute as the 1,188-foot Harmony, the second-largest cruise ship in the world, glided past hundreds of cheering spectators who gathered at Jetty Park for a “wave-out” event for the port’s newest arrivals. Onlookers held up signs with large letters that spelled out “Bon Voyage” and others waved bandanas. “We are excited to welcome these two magnificent cruise ships to Port Canaveral and “With record numbers of cruise guests confidence of RCI to accommodate two DURANT, OK — Choctaw Nation of Oklahoma proudly gaming floor and fresh amenities such as new pools and proud of our partnership with Royal visiting our port year after year, the of the largest and most sophisticated broke ground recently on an expansion project at its a lazy river, parking garage, retail space, entertainment Caribbean International,” says Port arrival of Harmony and Mariner shows cruise ships in the industry.” resort property in Durant. The number of rooms in the options and dining venues. The Nation anticipates it will Canaveral CEO Capt. John Murray. that Port Canaveral has ensured the www.royalcaribbeanpresscenter.com luxury hotel will increase by 1,000 making it a total of open in spring 2021 and will generate 1,000 more jobs more than 1,600, the largest hotel room count in the for the city of Durant. “The expansion will go a long way state. The Nation plans to invest more than $500 million in meeting the demands of our growing customer base JW Marriott Marco Island TWA Hotel Opens at JFK Airport on the project, and this is the fourth expansion since by delivering exciting new enhancements and luxury Beach Resort Completes $320 the original casino opened in 2006. In addition to the amenities for all who visit,” said Gary Batton, chief of increased room capacity, the plans feature an expanded Oklahoma’s Choctaw Nation. www.choctawcasinos.com Million Renovation Project MARCO ISLAND, FL — The iconic JW Marriott Marco Island Beach Resort has completed its comprehensive The Broadmoor Announces New 110,000-sf Exhibition Hall $320 million transformation project, ushering in a new SPRINGS, CO — The era of luxury in Southwest and beyond. Guests Broadmoor will soon offer the most who visit this stunning resort will enjoy the new Lanai luxurious trade show and exhibition Tower with more than 100,000 sf of technologically hall experience in the industry, as integrated meeting and event space, exciting culinary the only Forbes Five-Star, AAA Five- concepts, 12,000-sf entertainment center, reimagined Diamond-awarded hotel in the country historic Lanai Suites and the debut of the “Paradise to operate a large onsite exhibition by Sirene” experience, a curated escape exclusively space. When the newly-announced for adults. The completion of the all-new Lanai Tower 110,000+ sf of exhibition space and was the final stage in a magnificent three-year, — The TWA Hotel recently opened at JFK associated breakout rooms debut in multiphase reimagining that touched every aspect of Airport, where guests watched New York Gov. Andrew M. spring 2020, the resort will be able the resort, from an enhanced grand entrance, complete Cuomo and Tyler Morse, CEO and managing partner of MCR to provide the highest level of service renovations of existing rooms and suites, expansion of and MORSE Development, cut the ribbon in the iconic Sunken large conference or trade show at- ply run out of space at the resort bined square footage of the entire The pool decks and the addition of new restaurants — Ario, Lounge. The event celebrated the restoration of Eero Saarinen’s tendees can receive. The exhibit hall but want to continue to leverage and Broadmoor Event Center is now more Maia and Kane Tiki Bar & Grill. The new Lanai Tower landmark 1962 former Trans World Airlines terminal — which will exclusively be available to multi- engage with the other amenities our than 300,000 sf. The new exhibit itself boasts Tesoro: a signature Mediterranean-inspired now serves as the heart of the 512-room hotel. The LEED- purpose exhibits and events held in unique property offers,” says Barry building will be next to Broadmoor Hall restaurant designed exclusively for adults; and 10K certified building now has a 50,000-sf events center. “Eero conjunction with The Broadmoor for Brown, vice president of sales and and a new 30-foot wide, 180-foot long Alley: a state-of-the-art combination gaming emporium Saarinen’s cathedral to aviation has always looked toward the multi-day conferences, such as the marketing. Together the exhibit hall ad- hallway will serve as a substantial con- and gastropub. Guests can also immerse themselves future,” Morse says. “We restored and reimagined his landmark Space Symposium, the planet’s larg- dition and the existing Broadmoor Hall, nector — creating a more contiguous in the recently unveiled 94-room Paradise by Sirene with the same care that he devoted to his design. No detail went est space trade show. “The addition of International Center, and Colorado Hall space for groups that will utilize both experience on floors 6-9, thoughtfully tailored to overlooked — from the millwork by Amish artisans to the custom this new exhibition hall is in response will work together to comprise The areas. www.broadmoor.com/meet- surprise and delight during each moment of their stay. font inspired by Saarinen’s own sketches to the one-of-a-kind to some of our clients who have sim- Broadmoor Event Center. The com- ings-events/meeting-at-the-broadmoor www.marriott.com manhole covers.” www.twahotel.com

8 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 9 Perspective

Which are the Top 2019 Trends? team-buildings activities such as building homes for the Destination Management Companies Play Event organization is constantly evolving like the other in- homeless, restoring social centers, sowing plants and trees, dustries influenced by new technologies, social change, new decorating playgrounds, etc. is something that can add a market offerings such as innovative hotels and cutting-edge long-term legacy while motivating participants. a Vitally Important Role in Event Planning venues, and so on. • Ethical food. Organic, healthy, vegetarian, local food By Bob Novak • Tailored meaningful experiences. If the direct is increasingly a la mode. You need to remember to involvement of participants was the mantra of recent include these choices on menus and tell the food story to owadays, with the online free resources, the role mitigate against potential problems, thus providing years, with guests transformed into protagonists, now the guests. Do not forget to reduce food waste and recycle or of Destination Management Companies (DMCs) is the best solutions. In the case of any sudden changes trend is to find activities with a meaning; with a direct link donate surplus food. Nstrongly evolving. Reserving accommodations, orga- or unexpected issues, related to, for example, the size of nizing transport, booking restaurants or finding event ideas the group, timing, flows, etc., the DMC team is at hand to are just a click away. Does that mean that DMCs are no lon- solve problems and guarantee the smooth and successful By listening to what a client likes and wants ger needed? No, that is not the case. Increasingly, DMCs are realization of the event. responding to these changing market dynamics to deliver a • A one-stop-shop. Clients have the advantage of liaising “ service that is very much needed by the client. At AIM Group, with a dedicated DMC project manager as opposed to a to achieve, the DMC is then able to establish our DMC teams have extensive and long-standing experience long list of various local suppliers. Not only does this save across 10 countries. time but it also avoids misunderstandings as the project how to satisfy each attendee in a way that In this white paper we draw on this experience to explore manager has the overall vision of the event and a full the main reason for choosing a local DMC when organizing a understanding of the client’s needs. corporate event, and the latest DMCs trends event profession- • A local physical office. The DMC team manages all the resonates with them long after the event and to als need to follow in 2019. logistical aspects during the event, and it is at the client’s disposal in case of special needs or emergencies. Using a deliver authentic activities, tours and excursions What are DMCs all About? DMC gives the client peace of mind to focus on their own The DMC’s role is all about creating a destination experi- guests, stakeholders and strategic objectives without the which best reflect the client’s needs. ence tailored to each specific project. distractions of logistics, pick up times, etc. By listening to what a client likes and wants to achieve, the • Extensive local knowledge. DMCs tailor incentives, events ” DMC is then able to establish how to satisfy each attendee and activities on a daily basis so they are experts in what to the clients’ speciality, industry, event objective or local • Social media. Even when traveling for work, attendees in a way that resonates with them long after the event and can be achieved at the destination and how the program community. So avoid a cut-and-paste approach. We need love to share with friends and colleagues their experiences. to deliver authentic activities, tours and excursions which should be built in an effective way. DMCs are always to design creative experiences that reflect the specific If the client’s policy is open to it, you must promote best reflect the client’s needs. So a DMC not only offers a full honest with clients and inform them if some of their client and event. social engagement among participants. Provide good range of services such as hotel accommodations, dinner or- ideas are unfeasible and can offer alternative solutions. • New places. Many clients visit major destination cities Wi-Fi, a social media toolkit — with major hashtags and ganization, venue selection, entertainment, visa procedures, Moreover with eyes and ears on the ground, you do more than once, so second-tier, emerging destinations links — and promote social activities, before, during team-building activities, transportation, speaker selection, not have to rely on “virtual” references, which might not or original locations are appreciated to add that bit of and after the event, such as photo contests, tweet walls public relations and so on, but a rich and diverse portfolio of reflect the reality. spice and variety to DMC programs. It is wise to avoid the and gamification. unique experiences. • Economic savings. With years of experience and trusted predictable choices and instead consider the lesser-known • Short notice. With clients taking a more active role in The reasons for contracting a local DMC are numerous. relationships with our local providers, DMCs have acquired places where you may even benefit from grants and planning their own events, it means that DMCs are often Working with a DMC means that you can secure a higher re- substantial buying power and can negotiate better rates promotional rates offered by lesser-known cities. contacted at the last minute and need to manage projects turn on investment (ROI) and better overall event quality. or service upgrades. Developing strong relationships with • More corporate social responsibility (CSR). There is in shorter time frames. Flexible teams and procedures Here some key reasons why clients can benefit suppliers is as important as a good client relationship! more emphasis on integrating CSR programs into events. could be the right answer. from DMC services: • Simplified finances. Having one partner to liaise with all Giving back to local communities, for instance, through Is it complex work? Yes, and we love it! C&IT • Saving time. With a local DMC, detailed and complex suppliers cuts out administrative activities and simplifies information about the destination can be distilled and accounting and value added tax (VAT) recovery. prioritized by the local experts, saving precious time for • Unique experiences. Only a local DMC has the kind of Bob Novak the client. And, as every company knows, time is money. knowledge that can help find the perfect fit for each Bob Novak is head of the Corporate & DMC Department of AIM Group International-Prague Office All that searching, planning, comparing and negotiating client. A DMC has a deep understanding of the variety of in the Czech Republic. He started his career in the early 2000s in the travel and events industry as can be left to the experts. unique experiences that reflect the culture and tradition specialist in incentive and event organization for international corporate groups in Prague. After • Risk mitigation and management. Due to established of a given town, city or country. A DMC not only offers a having worked for several years at Destination Management Companies, he chose to gain a different experience, and went to work for seven years at Czech Airlines as senior flight attendant. He came back relationships with local providers — transportation, full range of services, but a rich and diverse portfolio of to do incentive and event organization with international clients, which is what he likes the most. Visit hotels, caterers and locations, etc. — a DMC can also unique experiences. www.aimgroupinternational.com

10 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 11 THE RICHARDS GROUP TRG JOB #: ISL19 2019 Print Production CLIENT: Sea Island PUB: Corporate and Incentive Travel DATE: May 2019 PHONE #: (866) 510-1729 TRIM: 16.25" x 10.875" LIVE: 15.25" x 10" BLEED: 16.5" x 11.125" GUTTER: .375" each side LINE SCREEN: 133/#3 COLOR: CMYK FOR QUESTIONS CALL: Kathleen Pendergast 214.891.2918

ISL19_028584 UMtngs CIT_16_2x10_8.indd 1 4/23/19 11:52 AM analysis session and private lessons to recognize the need to customize their a round or two of golf, attendees can help participating golfers feel better offerings to help make golf events enjoy visiting together in the 185,000 sf Golf Programs prepared for their upcoming round. memorable for all involved. Set in the of event space within The Broadmoor’s The Phoenician, a Luxury Collection Because the PCL group of golfers fea- Cheyenne Mountains, The Broadmoor exquisite meeting areas. Resort, is popular with planners and tures skill levels of all types, PCL created in Colorado Springs, CO makes a con- Many golf aficionados want to expe- incentive travelers who love golf. teams that have an A, B, C and D player, certed effort to entice all members rience new or redesigned courses that and they play scramble ball, allowing for of a group — golfers and non-golfers they may never have played before. the players to play the best shot. alike — to participate in various activi- That’s why more golf courses are upping ties to make a memorable experience their game and breathing new life into Plan Ahead for all. The Broadmoor Invitation, which their long-standing golf courses. For “From my experience with golf began in 1921, ensures the spouse of example, the new Phoenician Golf events, meeting planners should make the golfer engages in unique Course at The Phoenician, a Luxury Collection Resort, in Scottsdale, AZ has recently “What enticed me to reach out to Shingle Creek opened after a 10-month is the proximity to our main office and the redesign. In addition to rerouting the course knowledge we have of the course and the staff.” and developing new holes, the re-contoured Christi Braak, Executive Administrative Assistant fairways and rebuilt green PCL Construction, Orlando, FL complexes have transformed this golf course into a preemi- sure they start planning months in activities throughout the event. These nent course just waiting to be played. advance for the event. Many courses may include menu planning with a Located amidst ’s Sonoran Des- fill up quickly during the prime times Broadmoor chef, pickleball round robin, ert, the golf course also features a reno-

Credit: The Phoenician, a Luxury Phoenician, Collection ResortThe Credit: of the season, and finding that perfect stair climbing at Seven Falls, falconry, vated and expanded 19th Hole dining day and time can be tricky to coordi- bowling and Bloody Mary’s, a farm-to- venue — the perfect place for meeting LifeLife onon thethe LinksLinks nate,” Braak says. “Visit the venue and table picnic, a hike to Cloud Camp, scarf attendees to gather after a round. get a walk through of what happens making and mimosas. Everything is in front of the golfer, For Some Planners and Attendees, an Event is where. Make sure the guests are clear Of course, The Broadmoor’s two with no surprise bunkers or blind haz- on where they need to be. If all this is iconic courses are ranked among the ards. The course plays to a par-71 and Incomplete Unless it Involves Greens and Fairways planned from the beginning, the event best golf courses in the world. Designed offers four sets of player-friendly tees By Maura Keller should run smoothly.” by Robert Trent Jones Sr. and Donald ranging from 4,594 yards from the North America’s naturally diverse Ross, these award-winning courses are forward tees to 6,518 yards from the or decades, business profession- Approximately 80 attended, however along historic Shingle Creek, headwa- landscape, which includes rolling river ideal for golfers of all levels. And after championship tees. Complementing als have recognized the need to PCL could’ve had up to 200 people, so ters to the Florida Everglades. valleys, dense forests and glacier-carved Fconnect with each other out- picking a course and after-round facil- Shingle Creek Golf Club prides itself lakes, provides the perfect backdrop for side of the conference room. While ity that could coordinate those num- on its team building, incentive and numerous golf destinations. late night ‘wining and dining’ is still a bers was important. appreciation golf programs. Private and Take Innisbrook, a Salamander Golf & prevalent relationship-building tradi- “PCL hosts an annual golf tourna- group instruction can be provided on Spa Resort, in Palm Harbor, FL for exam- tion, corporate meeting planners are ment for all employees each year,” the course, off the course, or a combi- ple. This award-winning resort features continuing to embrace the greens — Braak says. “What enticed me to reach nation of both. Groups can foster team four championship golf courses, and incorporating golf programs into their out to Shingle Creek is the proximity to dynamics with competitive golf activi- was recently one of only six resorts corporate and incentive travel plans. our main office and the knowledge we ties on green grass or a carpeted meet- named the “2018 Best Golf Resorts in In fact, golf was always used to have of the course and the staff.” ing room floor. And Shingle Creek’s top Florida” by Golf Digest. It is also consid- entertain, but the level of amusement Shingle Creek Golf Club is onsite golf instructor, Brad Brewer, can demon- ered among the top-75 golf resorts in has gone beyond golf and food and at the beautiful AAA Four Diamond strate to attendees the most common America. Designed by Lawrence Pack- beverage and it is now an integral part Rosen Shingle Creek, which features swing flaws and how to quickly remedy ard, the four courses at Innisbrook offer of creating long-term, mutually benefi- more than 1,500 guest rooms. In them so golfers can have more success diverse playing fields, including cham- cial relationships and partnerships. addition, the facility offers more than during their round. Shingle Creek Golf pionship layouts featuring up to 70 feet Christi Braak, meeting planner and 490,000 sf of state-of-the-art meeting Club’s professional instructors provide of elevation change. executive administrative assistant at and event space, including a 95,000- helpful pointers during pre-round warm PCL Construction, recently planned sf, column-free ballroom. The par-72 up to participants on the range and put- Make it Memorable Credit: The The Credit: Broadmoor a golf program at Shingle Creek Golf championship course, redesigned by ting green. In addition, attendees can As the golf arena continues to evolve, The Broadmoor’s two courses are ranked among the best in the world. After golf, attendees Club in Orlando, FL on May 4, 2019. Arnold Palmer Design Company, lies enjoy a 30-minute computerized swing golf course owners and operators can enjoy the 185,000 sf of event space within The Broadmoor’s exquisite meeting areas.

14 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 15 Carolina has long been synonymous challenges. Many resorts offer shorter, “For example, we have done a num- course will bring and have a story to with “all things golf” and offers the executive-type courses ideal for players ber of more golf-centric programs at tell,” Dooley says. ideal golf getaways for corporate and new to the game. Here, the fairways are The Gleneagles Hotel in Scotland. There incentive groups. With nine — that’s not necessarily the flat, open fairways we have had about 24 golfers in a group, Not Everyone Plays right, nine — courses, Pinehurst is a found at traditional par-three courses. out of about 150-200 total program par- SDI accommodates non-golfers by golf lovers’ paradise and has hosted Rather, the executive courses have ticipants,” Dooley says. “Two of their more ensuring there are ample alternative more championships than any other good terrain, including bunkers, water famous courses are one where the Ryder activities, such as other sports, local club in the country. hazards and trees. Cup is held and another where the Scot- exploration, spa or leisurely enjoy- In addition to hosting traditional Courses are also offering more busi- tish Open is held.” ing the property. types of group golf events, attendees ness-focused amenities. Today’s busi- Dooley also orchestrated golf events “For SDI, it’s important to know the ins can face off against Pinehurst’s finest in ness golfers have access to computers, for 100 to 125 golfers in private tourna- and outs of the specific golf courses we contests that pit attendees against one wireless internet, private dining, lavish ments at Wailea Golf Club in Maui, one are planning to book, so we personally of Pinehurst’s golf professionals. For locker rooms, catered functions, cad- starting at 8 a.m. on a leisure-focused know what to expect and can educate non-golfers in the group, Pinehurst’s dies and/or forecaddies, dual disc golf program combines golf with logo merchandise oppor- Frisbees and offers a unique challenge tunities, fitness programs, “When a program is in an area known for golf … all its own. Of course, serious golfers in concierge services, lim- even those less-than-die-hard players want to the group can enjoy golf academy les- ousine services and play for the unique experience that particular sons, clinics and corporate golf schools. tournament services — And Pinehurst’s professional golf speak- almost anything a meet- course will bring and have a story to tell.” Credit: Pinehurst Credit: ers can address corporate and incen- ing planner can think of Pinehurst, known for its Southern charm, has nine courses. The resort’s Carolina Hotel offers more than 61,000 sf of indoor meeting space and 22,000 sf of outdoor function space. tive groups to talk about the history can be provided. Craig Dooley, Senior Vice President of Pinehurst and how to conquer the And golf courses are now SDI Meetings and Incentives, Chicago, IL it are The Phoenician Golf Shop and meeting rooms, the 14,532-sf Brazos resort’s famous greens. working hand-in-hand with meet- locker rooms, which were also reno- Ballroom, the 8,240-sf redesigned Dar- And when it’s time for intimate, large ing planners to make golf outings spe- program, and another occurring in and assure our guests ahead of and onsite vated and expanded. rell K. Royal Ballroom and a 5,556-sf or formal gatherings of the group, Pine- cial for attendees. These may include the afternoon after their business what the experience will entail,” Dooley Omni Barton Creek in Austin, TX Pavilion space with retractable win- hurst offers a plethora of awe-inspir- amenities such as a personalized coor- meeting concluded. says. “Meeting planners should know recently underwent an extensive, $150 dows for a true indoor/outdoor space. ing venues to hold various types of dinator for group outings, group clin- “Golf was available to attendees when a course opens its books for future million renovation and expansion that Finally, the resort boasts 23,955 sf of meetings or soirees. ics from PGA professionals, prepaid throughout the program at their leisure bookings and know its cancellation poli- started in November 2017, says Todd sweeping event lawns that allow guests The Carolina Hotel offers more than food and beverage coupons to give to and when schedules allow,” Dooley says. cies. Also be sure to know the details on Raessler, general manager. to experience the surrounding scenic 61,000 sf of indoor meeting space and attendees, pro shops with merchandise For SDI’s clients, every group tends to course fees, caddy requirements, cart “Additionally, taking inspiration from views firsthand. 22,000 sf of outdoor function space, from a PGA Tour stop, catered meals have a number of die-hard golfers who usage and rental club types and fees. the lush landscape of the Hill While Florida, and Arizona while the Holly Inn offers five unique and personalized prize packages. enjoy the experience of a new course and As with any program, having firsthand Country, the property’s overall design are often thought of as the best golf meeting spaces — the Camellia Room, According to Craig Dooley, senior look forward to the leisure activity while knowledge well in advance ensures you highlights the history and sweeping locales, offers golfers of all Evergreen Music Room, Gardenia Room, vice president at SDI Meetings and they are on a program. avoid any surprises and deliver the best views of this iconic destination, while skill levels an array of inviting, challeng- the Library and Magnolia Room. Incentives, SDI does a mix of golf-centric “When a program is in an area known possible experience.” providing a true oasis that creates a ing and breathtaking courses. From for- and golf-included programs through- for golf, such as Scotland, even those Ken Schmalz, managing partner at relaxing haven for all guests,” Raessler midable courses that test skill at every Choosing the Right Course out the year in a wide variety of desti- less-than-die-hard players want to play S&A Event Services in New Milford, CT says. “At every opportunity, the design hole to wide-open courses with fairways If a winter corporate meeting or nations around the globe. for the unique experience that particular orchestrated a golf event at The Resort at team worked to bring the essence of designed for high-handicap, weekend incentive trip is in the works, there are Pelican Hill in Newport Beach, CA for 220 the outdoors inside with one-of-a-kind golfers — the Dairy State has it. a slew of winter golf destinations that total guests. The guests included 30 inter- artwork featuring local foliage, floor-to- Among these courses, The Ameri- can satisfy any attendees’ need to hits nal attorneys, 150 clients and 40 spouses ceiling windows and natural materials can Club in Kohler, WI is a historic the links. And better yet, many of these for a client-centric industry conference embracing the Hill Country landscape.“ 100-year-old gem encompassing four golf destinations appeal to a variety of hosted by a law firm for their clients, inves- The work at the 4,000-acre resort golf courses. In fact, the four award- budgets and interests — for golfers and tors and developers in the world of global wrapped up in May 2019, and its four winning, Pete Dye-designed courses non-golfers alike. As previously estab- energy and project finance issues. The championship golf courses — one — The Straits, The Irish, The River and lished, award-winning courses can be event included two days of golf as well designed by Austin native Ben Cren- The Meadow Valleys — offer a wealth found across the country. multiple activity options for non-golfers. shaw, another by Arnold Palmer and of opportunities for golf programs for At issue for many meeting plan- Pelican Hill Golf Club offers programs two by Tom Fazio — are ready to chal- groups of all sizes. And The American ners who want business professionals for a variety of group sizes, from dual lenge golfers of all skill levels. Club’s tournament division staff fre- to hit the links together is finding golf course buyout tournaments to smaller In addition to golf, the 493-room quently works with meeting planners to courses that meet the needs of play- corporate groups. The facility’s ocean- resort offers 52,237 sf of indoor meet- help plan a variety of tournament-style ers of all levels. When business profes- view golf academy caters to groups by Credit: Ken Services Schmalz,Credit: S&A Event ing and pre-function space with a new events, specialty games and contests. sionals golf together, each person has Ken Schmalz, of S&A Event Services, selected The Resort at Pelican Hill as the venue for 220 offering custom instruction programs to Conference Center complete with 16 Of course, Pinehurst in North different needs and wants different guests. The event included two days of golf as well multiple activity options for non-golfers. help golfers improve their game.

16 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 17 What’s more, the Golf Pavilion and “Fun” certainly is the name of the game of opportunities for meeting planners Pelican Grill restaurant offer nearby at French Lick Resort, where attendees to incorporate golf into any event at venues for gathering before or after a can enjoy two world-class golf courses French Lick Resort. Some groups add group golf event. designed by Pete Dye and Donald Ross. “bang” to their golf program by pairing a “The golf component of this event And while the exquisite nature of these golf scramble with an afternoon at the SO MANY WAYS TO MEET, ALL IN has always been an integral compo- courses can’t be beat, the fun that comes resort’s outdoor shooting range. nent that helps attract the right C-level with the various group golf activities Trump National Doral Miami also demographic,” Schmalz says. “We run a makes it a memorable experience for all. offers some of the country’s most unique ONE MAGNIFICENT PLACE. one-day tournament and a second In fact, French Lick Resort’s team of golf programs. Located on an 800-acre day of golfing on their own at golf professionals work with tropical oasis, Trump National Doral a more leisurely approach.” Schmalz says it’s impor- tant for meeting plan- “The golf component of this event has always ners to understand the been an integral component that helps meeting and network- attract the right C-level demographic.” ing objectives, includ- ing skill levels and the Ken Schmalz, Managing Partner variety of golfers in order to S&A Event Services, New Milford, CT plan the right format, have the appropriate on-course festivities and meeting planners to build golf activi- boasts four distinctly unique courses, contests, and determine what sponsor- ties into any group or business agenda. including the legendary The Blue Mon- branding opportunities might be avail- From a golf scramble with a cocktail hour ster — one of the most challenging able and impactful. to long-drive and putting challenges courses available today. In addition, “Make it organized but fun,” to goofy golf activities with unique attendees can enjoy the state-of-the-art Schmalz says. twists on each hole, there is a wealth LED practice facility, a cutting-edge club- fitting lab and the new Rick Smith Golf Performance Center. Meeting planners can also give group attendees a once-in- a-lifetime Twilight golf experience. Popu- lar with golfers and non-golfers alike, this fun-filled activity gives players the expe- rience of golfing at Trump National Doral with a unique and exciting twist. It is also a great team-building interactive activity that involves a combination of fun and a healthy competition. Regardless of the location and type of links chosen for a group event, cor- porate and incentive golf programs are as much about enjoying the surround- ing landscape as they are about birdies and bogeys. Nature lovers will enjoy the mountainous views, unspoiled beaches, and pristine countryside found amidst many of the nation’s golf courses. Attendees can also take a day off from swinging their clubs and head into one Only The Broadmoor offers so many distinct venues and experiences of all sizes and types. From impressive trade of the culturally rich cities near a number shows to executive dinners. From grand reception halls to eclectic lakeside cocktails at sunset. From state-of-the-art of splendid courses. And when the golf meeting rooms to secluded brainstorming sessions at Cloud Camp program comes to an end, attendees will 3,000 feet above the main campus. You’ll find all of it and more within leave knowing they tackled the champi- our 185,000 square feet of meeting space, connected by a thread of onship courses and journeyed along the quality, service and meticulous attention to detail. Visit broadmoor.com paths taken by the great heroes of the and contact us today to explore the wonderful possibilities. Credit: Trump National Doral Miami Trump Credit: Trump National Doral Miami — home of The Blue Monster course and three other courses — past who played the same fairways and offers team-building activities such as its popular Twilight golf experience and more. conquered the same greens. C&IT

855.502.2081 BROADMOOR.COM 1 LAKE AVENUE, COLORADO SPRINGS, CO 80906

18 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com

082592 Broadmoor • MAGNIFICENT • Corporate & Incentive Travel Magazine • 8.125”x10.875” • 3/6/19 “As a result, the decision to attend in hotel prices. Indianapolis’ hotel rates kee residents think there is some truth to was a good value proposition,” DeBolt for comparable properties are consis- the saying and would add that the city’s Value Meeting Destinations says. “Also, options for using venues tently more affordable than cities that value is also something to brag about. such as Lucas Oil Stadium for our open- offer similar convention district ameni- According to the VISIT Milwaukee ing reception gave us the opportunity ties,” Hoops says. website, “Milwaukee is an exciting to provide some unique experiences The downtown Wholesale District meetings destination with an unex- for our guests.” also contributes to the value. “Indy’s pected ‘wow’ factor, and all this at sub- The Siemens Digital Industry Soft- thoughtfully designed district provides stantial cost savings.” ware citywide meeting involved half unbeatable value both to event deci- In addition, the website boasts about of the Convention Center (ICC) sion-makers and their attendees,” Hoops “5,000 hotel rooms located downtown space and six hotels, and the properties says. “The event package includes a at average daily costs of lodging and were a perfect match. “We obviously fit centrally located convention center meals that are among the lowest in our very well in the vast amount of space with 12 hotels totaling more than 4,700 competitive set.” available,” DeBolt says. “We are incred- hotel rooms directly connected by The hotels include The Pfister ibly space heavy with 40-50 concurrent enclosed skywalks.” hotel downtown, which hosted a breakout rooms and exhibit space.” The district will offer even more after corporate meeting earlier this year Judy Payne, CMP, director, meet- the ICC completes a 235,000 sf expan- for 125 attendees. ings and travel, GameStop, was also According to Tracey Bockhop, CMP, HiddenHiddenHidden GemsGemsGems impressed by the meeting CEO of Meet Meetings, a Verona, WI- and hotel space in Indianapo- based meeting and event planning lis. Payne planned GameStop’s Sally DeBolt, CMP company, “The Pfister is laid out almost recent 2019 annual confer- Senior Event Manager, perfect for our group. We had all our Planners Have Plenty of Options ence for 7,000 attendees. Global Events meeting space on the same level and “Our host hotel was the Siemens Digital Industry moving from meetings to meals went Marriott, but we also used Software so smoothly. The hotel has a lot of to Find the Best Bang for Their Buck the Embassy, Westin, Crowne Westerville, OH spaces for this size group and was able Plaza, Regency, and to accommodate us while keeping By Derek Reveron Marriott Tri-brand,” Payne says. costs affordable.” “All of our meeting space was In addition, Bockhop says, “Our here was a time when planners and sales employees of Siemens “Indianapolis is a centralized loca- at the convention center. The beauty “Indianapolis is a attendees were in intense meetings chose meeting destinations by PLM Software Inc. tion for many of our users, and offered of Indianapolis is not only are all these centralized location for all day long and having such beauti- Tselecting one of the biggest that Sally DeBolt, CMP, senior event man- a hotel package with a variety of service hotels across the street from the con- many of our users, and ful space and natural light in the hotel offered the most of everything at ager, global events, Siemens Digital types and price points, and the afford- vention center, but they’re also con- really helped them stay engaged the best prices. Industry Software, says Indianapolis was ability helped us sell the event as a nected. Attendees can elect to cross the offered a hotel package and productive.” Not anymore. Finding value in des- chosen for its value and other reasons. whole,” DeBolt says. street outside or stay in the skywalk to with a variety of service Meeting in Milwaukee — in February tinations of all sizes is more important get to the center,” Payne says. types and price points…” — and possibly facing very cold weather than ever as meeting budgets shrink or The ICC met the conference’s needs did not deter Bockhop. “I know Milwau- remain flat while attendees’ expecta- in a way no other facility had. “Game- kee is usually not the first choice for a tions for unique experiences rise. Stop has extensive A/V in our meeting sion that includes a 50,000-sf ballroom, group in February, but we found it to be That’s why destinations aggressively rooms to support our gaming sessions, the state’s largest, and 30,000 sf of addi- very beneficial,” Bockhop says. seek to offer value by providing top so we require a lot of space,” Payne says. tional meeting rooms. Attendees enjoyed several offsite services and building new hotels and “In most other cities we use the full con- The ICC will also add 1,400 adjacent activities. “There were not a lot of dis- venues while expanding and renovat- vention center plus all of the space at hotel rooms after two Hilton-branded tractions during the day and in the ing existing ones. our host hotels. Indy was the first city hotel towers are constructed by 2023. evening, we were able to load up buses Here are some of the destinations where we could put all of our sessions In addition, another 1,800 downtown and take them to the Harley-Davidson that are establishing reputations for under one roof.” hotel rooms are under development. Museum for dinner and entertainment. providing value. “Not only was their more than The new properties will include the There were so many other choices, but enough space,” Payne adds, “Our Kimpton Hotels & Restaurants, Inter- this fit our attendees best.” Indianapolis attendees said that the ICC was the eas- Continental Hotels & Resorts, Aloft Attendees also enjoyed activi- When it comes to what Indianapolis iest center in which to get around. It’s Hotels and west elm Hotels brands. ties within The Pfister. “With so many offers planners, the Visit Indy website well laid-out and has lots of common options in and around the hotel, they says it all: “If you can dream it, Indy can space for our crowd.” Milwaukee did not have to look to hard to find make it happen.” Leonard Hoops, Visit Indy president There was a time when some people things to do,” Bockhop says. “The hotel Credit: Visit Visit Credit: Indy Indianapolis made it happen last Indianapolis is becoming more popular with the versatility of the Indiana Convention and CEO, says more planners are dis- jokingly referred to Milwaukee as Chi- has a bar on the top floor which pro- May for 2,500 software engineers Center, which is adding a 235,000-sf expansion that includes a 50,000-sf ballroom. covering Indianapolis’ value, especially cago’s smaller, friendlier cousin. Milwau- vides amazing views and great drinks.

20 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 21 They also made some new friends with “Oklahoma City is a large city with (WRWA) terminal launched an $89 mil- New construction will create more another group in-house that was doing small-town feel,” Carrier says. “The lion expansion project that includes four activities and venue space. a scavenger hunt and some joined in.” friendly, down-home attitude is obvious new airline gates, a consolidated secu- According to Meg Winchester, CMP, Paul Upchurch, VISIT Milwaukee pres- to our visitors. Planners and their attend- rity checkpoint and additional greeting president and CEO of Visit Spokane, ident and CEO, says the city is appealing ees get first-class service all over the city.” lounge space. It’s the first major expan- “Riverfront Park, adjacent to the conven- to more planners such as Bockhop. Service standards remain high as sion at WRWA in 12 years. The project is tion center, is in the final phase of a $64 “Consistently rated as a top destina- the city expands its meetings facilities scheduled for completion in the second million upgrade that includes the addi- tion among planners and attendees, Mil- and infrastructure. “Many of our long- quarter of 2021. tion of a 4,000-seat outdoor pavilion waukee is the city that planners want to time customers remark how OKC has ideal for concerts and large gatherings.” work with, and attendees look forward changed physically but maintains its Spokane, WA In addition, Winchester says, “The to visiting,” Upchurch says. “Being within small-town charm and care,” Carrier says. Spokane is known for its plethora First Interstate Center for the Arts, a single day’s drive of several Midwest Planners will have 200,000 sf of of outdoor activities, including 33 which is connected to the SCC, opened cities and having an airport offering exhibit space when the new $288 mil- golf courses, 78 lakes and rafting on in November after renovation. It has nonstop service from cities coast-to- lion convention center opens in 2020 the Spokane River. 2,700 seats and is the inland North- coast, it’s easy to get to Milwaukee.” with 45,000 sf of flexible meeting space, However, Spokane is also becom- west’s premiere theater facility.”

“And once you’re here,” Upchurch including a 30,000-sf ballroom. ing known as an attractive meetings Visit Credit: Mobile Mobile got a boost when Carnival Cruise Line agreed to extend the Carnival Fantasy’s stay in adds, “it’s easy to get around our com- The convention center will have an destination anchored by the Spokane Mobile, AL the city through November 2019. About 2,400 people go through the Mobile Terminal daily. pact downtown area with our conven- adjacent, brand-new Omni headquar- Convention Center (SCC), which is con- The cultural center of the Gulf Coast, tion center campus and connecting ters hotel. The 17-floor, 605-room Omni nected to two hotels and offers 390,000 Mobile, AL offers value its boosters ballrooms, each with 7,750 sf of space when Carnival Cruise Line agreed to hotels right in the center.” will feature 78,000 sf of meeting, event sf of total event space including 41 say compares favorably to bigger- as well as 16 meeting rooms. extend the Carnival Fantasy’s stay in the and pre-function space. Completion is meeting and breakout rooms. named competitors. “We have made a few improve- city through November 2019. Oklahoma City scheduled for 2021. Last year, the SCC hosted 600 attend- According to David Clark, Visit ments in the AOMCC over the last few Michael Carrier, CTA, president of Other properties under construction ees for Reinke Manufacturing Company Mobile president and CEO, “I look at years with air walls and things like that,” Detroit the Oklahoma City Convention & Visi- include a six-story boutique hotel in Inc.’s national sales meeting. reports for our comparable cities. We Clark says. “We don’t have to improve Detroit’s meetings industry has tors Bureau, touts the city’s value for the Midtown area. The property, which “Having direct access to the conven- are significantly below the average a lot there. It’s one of the most beau- come a long way since the city filed for groups: “Our cost of living is one of the will be part of a national chain, will fea- tion center — where all of our main daily rates (ADR) for our ‘comp set.’ The tiful in the nation. There are lots of bankruptcy in 2013. events were held — from The Dav- value here is a great opportunity for windows and lights. It’s walkable to all Since then, the city has turned around enport Grand, Autograph Collection, meetings and conventions. It’s a big downtown hotels.” financially and become an increasingly which is connected, gave our attendees deal when your rates are better than Meanwhile, Mobile officials have popular option for planners, including more time to enjoy Spokane as a whole,” almost everybody else’s.” also been working hard to recruit cruise Stephanie Gillett, manager, internal says Stacey Bowers, Reinke meeting Clark says a variety of factors contrib- communication and events for Livonia, event planner. “They needed less time ute to Mobile’s value. MI-based Pet Supplies Plus. to transfer back and forth in between “The value of the over- The company held its Leadership sessions and could get out and see the all customer experience is Summit for 750 employees, store man- surrounding area. significant when you tie in agers, franchise owners and opera- The Davenport Grand, Autograph the things to do in Mobile, Tracey Bockhop, CMP tors at the Detroit Marriott at the CEO Collection had all the amenities the the walkability of our city . Meet Meetings group needed. “We had one small meet- and the iconic lodging that Gillett chose Detroit and the Detroit Verona, WI ing at the hotel prior to our event,” Bow- we have at very affordable Marriott at the Renaissance Center after ers says. “The meeting space was great, rates,” Clark says. “We have a thorough vetting process. and the food, beverage and service about 1,100 hotel rooms “I am very careful about choosing Credit: Oklahoma City Convention & Visitors Bureau Visitors Oklahoma & Credit: City Convention Oklahoma City will get an additional 200,000 sf of exhibit space when a planned convention exceeded our expectations.” within two or three blocks our venues because I want our people center opens in 2020 adjacent to 17-floor Omni-branded hotel set to open in 2021. In addition, the group took advan- of each other, including Renaissance “The Pfister hotel has a to see the kind of customer service we tage of Spokane’s diverse activities. and Hilton brands.” expect them to execute on the sales most affordable in the U.S. and visitors ture 110 rooms and 8,500 sf of retail “Our group enjoyed a trip to Coeur There’s also more to do in Mobile than lot of spaces for this size floor,” Gillett says. “I do site visits to make benefit from that,” he says. space. Construction is expected to be d’Alene for a lunch cruise, a golf outing ever. The city has opened more than group and was able to sure the space is adequate, but I won’t Carrier has a simple strategy for completed by 2021. at The Creek at Qualchan Golf Course a dozen restaurants, bars and shops accommodate us while work with a group that’s not going to spreading the word about Oklahoma The new hotel is part of Pivot Project, and also a sporting clay tournament at in recent years. “The culinary scene is keeping costs affordable.” offer outstanding service.” City’s value and other strengths: “Tell a Midtown redevelopment program the Double Barrel Ranch,” Bowers says. on fire with 62 restaurants within five The Detroit Marriott at the Renais- planners in all markets what is being that includes a new brewery, food hall “They really enjoyed the walkability blocks of each other,” Clark says. sance Center delivered. done in this renaissance city to serve and offices. The hotel will also be one of downtown Spokane as well as the In addition, many of the hotels are traffic back to the city and the effort is “The level of customer service was their needs, and then do it all over again of the 20 hotel stops for the new street- rental scooters,” Bowers says. “There are near the state-of-the art Arthur R. Out- bringing results. second-to-none, which was a great every day,” Carrier says. car network that started operation at so many local shops and restaurants law Mobile Convention Center (AOMCC), More than 2,400 passengers pass thing to see,” Gillett says. “I had a group Several factors contribute to Okla- the end of 2018. that it was actually hard to choose what the city’s prime meeting space. Plan- through the City of Mobile Terminal of go-to staffers at the Marriott that homa City’s value. In addition, Will Rogers World Airport to do some evenings.” ners are attracted to the center’s two each day. Cruise traffic received a boost drove the meeting forward, taking

22 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 23 offered enjoyable experi- the price tag, plus the bonus of being nights of our event and several attend- ences for attendees. located directly on the waters of the ees went to that.” “You can just step outside Chesapeake Bay. Baltimore’s affordabil- Davis says Pittsburgh’s value David Clark and you’re on the RiverWalk, ity and walkability make it an easy city proposition has grown with its President and CEO watching freighters go by, to navigate knowing that wherever you guest room space. Visit Mobile saying ‘Hello!’ to people on decide to explore, there is always some- “We have a lot of new hotel product Mobile, AL their fishing boats,” Gillett thing new and exciting to discover.” that has come into our city in the last six says. “And, of course, you can Meeting space is plentiful. More than years,” Davis says. “We’ve added about practically wave to Canada 8,500 hotel rooms are located near the 6,000 rooms during that time. We have right across the street. We Baltimore Convention Center (BCC) about 29,500 total rooms in the metro- have lots of attendees who and Inner Harbor. politan area. The growth has been in “The value of the overall don’t travel except to our event, so see- The BCC, with 85,000 sf of meeting all price points.” customer experience ing Canada was very cool for them.” space that can accommodate up to 75 Gillett considers the meeting a big percent of meetings and conventions, is Baton Rouge, LA is significant when you success because the destination and undergoing a $20 million in renovations. ’s capital city, located just tie in the things to do in hotel helped her enhance attendee “We continue to work with the Mary- 80 miles from New Orleans, appears on Mobile, the walkability experiences and achieve meeting goals. land Stadium Authority and Baltimore many “best of” lists, including National “Our goal for the meeting was to Development Corporation on plans to Geographic Traveler magazine’s “Best of our city and the iconic Pittsburgh ranks No. 3 on National Geographic Traveler’s 19 for 2019 Cool List. Also, af&co., a increase our team members’ engage- expand the BCC,” Hutchinson says. “Not restaurant and hospitality consulting firm, named Pittsburgh the 2019 Food City of the Year. Small Cities in the .” lodging that we have at ment with the company and drive only would the current proposed sce- As Baton Rouge reaps the accolades, very affordable rates.” behaviors that help them provide an nario allow us to market to more and says. “We compare ourselves against at the visitor’s bureau and DLCC were it is offering more of everything plan- excellent shopping experience for our larger groups by added square foot- other mid-size cities in the Northeast. very professional and helpful in every ners need to for successful meetings, customers,” Gillett says. “The Marriott age in exhibit, ballroom and meeting We have great four- and five-star hotels step along the way, which helped us including value. care of one need after the next without staff did everything in their power to space, but also renovate the facility that, compared to other cities, are very serve our guests to the fullest extent,” According to Paul Arrigo, CDME, Visit hesitation. They handled one crazy situ- provide our team with an experience and further enhance our overall com- affordable. We are right in the middle in Dreher-Silvia says. Baton Rouge president and CEO, “Baton ation after another.” they wouldn’t forget, with great ser- petitive position.” terms of hotel affordability.” At the end of each meeting day, Rouge continues to be a city that spe- The Renaissance Center’s self-con- vice, a great Detroit theme, food and a Completed upgrades to the BCC Hotel rate value, coupled with the attendees enjoyed Pittsburgh’s cializes in experiences at reasonable tained activities matched the group’s great place to put on a party after the include additions that planners seeking Platinum LEED-certified David L. Law- bustling nightlife. rates year around. We will continue to needs perfectly. learning was done.” green-friendly will find attractive. rence Convention Center (DLCC), is a “We planned a pub crawl outing for personalize services based on plan- “The RenCen is a city unto itself,” Gil- Recently, the BCC completed its winning combination for Pittsburgh. attendees,” Dreher-Silvia says. “Down- ners’ needs. We also offer incentives lett says. “Our guests had a variety of Baltimore 27,000-sf Outdoor Terrace Green Roof AE Ventures, a South Easton, MA- town Pittsburgh has lots of restaurants to meeting planners based on their restaurants and bars where they could Planners looking to stretch budgets atop the exhibit hall. In addition, the based technology company, held its and bars in a compact location, so that group’s needs without offering a one- escape the bigger group but not have while obtaining everything they need BCC is also the first convention center Total Tech Summit at the DLCC last made our pub crawl easy to plan and no size-fits-all approach.” to go outside. “From our point of view, for meetings need look no further to implement SOMAT, a waste-reduc- year for 850 executives who stayed at one had to walk too far. There was also Meanwhile, Baton Rouge is adding it was great to keep the team so con- than “Charm City.” tion process that decreases solid waste the Westin and Omni hotels near the a Pittsburgh Steelers game one of the more guest amenities. tained and close.” According to Al Hutchinson, Visit Bal- up to 90 percent and converts it into a convention center. On the other hand, the atmosphere timore president and CEO, “Baltimore useable soil product. Nicole Dreher-Silvia, meeting plan- outside of the Renaissance Center offers the perks of a big city without ner and creative services manager for Pittsburgh AE Ventures, found that the DLCC’s Pittsburgh, an energetic mid-sized central location, accessibility by air and city with a small-town feel, has made 1.5 million sf of meeting and exhibition great strides as a meeting destination space, including 53 meeting rooms, and is gaining national recognition. perfectly matched her needs. For example, Pittsburgh ranks No. 3 “Ease of transportation to and from on National Geographic Traveler’s 19 for the airport and proximity of hotels to 2019 Cool List. The destination was the DLCC are important to our attendees,” only U.S. city on the list. Also, af&co., a Dreher-Silvia says. “We have guests fly- restaurant and hospitality consulting ing in from all over the country.” firm, named Pittsburgh the 2019 Food The DLCC’s space was also crucial. City of the Year. “We needed over 25 breakout rooms and According to Craig Davis, VisitPITTS- the DLCC easily accommodated us,” Dre- BURGH president and CEO, Pittsburgh’s her-Silvia says. “We also used the exhibit value is very competitive. hall and ballrooms. All of our events

Credit: Visit Visit Credit: Baltimore Baton Rouge’s Raising Cane’s River Center complex includes the River Center Arena, River Baltimore offers more than 8,500 hotel rooms near the Baltimore Convention Center, which “We compare strongly depending on took place at the convention center.” Center Theatre for the Performing Arts and a new exhibition hall, all of which offer more has 85,000 sf of meeting space and is undergoing $20 million in renovations. how you classify our market set,” Davis Service was top-notch. “The staff than 200,000 sf of meeting and exhibition space.

24 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 25 “Over the past few years we’ve seen nerships and, ultimately, bet- As an example of the rising atten- a lot of growth in the number of hotels ter business,” Hawkins says. dance, earlier this year the four-day as well as attractions and restaurants,” Attendees spent time Progressive Insurance Atlantic City Arrigo says. “We don’t see this growth together at the many local Boat Show recorded a 2 percent Al Hutchinson slowing down anytime soon. Being able restaurants and bars within increase in attendees. President and CEO to continue to offer different experi- walking distance. Commenting on the bookings, Jim Visit Baltimore ences is a reason to keep coming back.” “For example, they social- Wood, Meet AC CEO, told the organi- Baltimore, MD Reasons for planners to return ized at the Orb Lounge or had zation’s annual meeting, “I think we include Baton Rouge’s meeting- dinner together in the Roost as a group, we as a destination, as we space mainstay, the Raising Cane’s Restaurant or somewhere continue to pour investment and add River Center (RCRC), recently under- along Main Street,” Hawkins new products into hotel properties went an expansion that transformed “Baltimore’s affordability says. “In Greenville, our attendees could and , continue to enhance their the downtown area. spend all their down time together flavor and their offerings.” The RCRC complex has the River and walkability make because everywhere they went, they Travel + Leisure named Richmond, VA a must-visit destination, and the city ranked No. 7 on Hotels and resorts, which offer the magazine’s list of “America’s Favorite Cities.” The city boasts 8,000 hotel rooms. Center Arena and River Center The- it an easy city to ran into other attendees. They didn’t a total of 18,000 guest rooms, are atre for the Performing Arts and a navigate knowing that get lost in the crowd, because they Richmond officials are the first anchor, The Greater Richmond Con- improving their properties. new exhibition hall, all of which offers wherever you decide to were the crowd in Greenville.” to admit that the city traditionally vention Center (GRCC), is the largest Caesar’s Entertainment is financ- more than 200,000 sf of meeting and In addition, Greenville offers a hasn’t been top of mind for planners. in the state with more than 200,000 ing a $56 million renovation of 507 exhibition space. explore, there is always healthy variety of downtown hotels and But while planners may have focused sf of convention, ballroom and meet- rooms and suites in the Coastal Tower In addition to the RCRC, Baton Rouge something new and meeting venues that accommodate on other destinations, Richmond ing space, including 13,000 sf of newly at Harrah’s Resort Atlantic City Hotel & offers many activity and venue options. exciting to discover.” groups ranging in size from 12 to 2,000. was busy making itself more attrac- renovated space. The GRCC is located Casino. The project is expected to wrap “We are a city that offers plenty of According to Hawkins, “Some newer tive for meetings. within a short distance of most of up by the end of the year. unique meeting venues whether you venues we used to great success are el Now, Visit Richmond, VA’s website Richmond’s 8,000 hotel rooms, which Hotel Casino & Spa is under- choose to meet over a game of golf, NEX Corporation, which holds about Thrifty social club; Oak and Honey res- boasts, “While you weren’t looking, include brand-name properties such as going an $11 million refreshing to inte- on a swamp tour, in Louisiana State 400 meetings a year nationwide. taurant and bar in the newly opened Richmond got cool.” Marriott, Hilton, Omni and Hyatt. grate its sportsbook operation with a University’s Tiger Stadium or in a tra- The technology solutions company SpringHill Suites Greenville Downtown; It’s no wonder that Travel + Lei- new bar. In addition, Borgata added a ditional quiet meeting venue,” Arrigo recently held a meeting in Green- and the Bon Secours Wellness Arena, sure named Richmond a must-visit Atlantic City two-floor, 18,000-sf conference center. says. “Meeting the needs of the planner ville. Rae Hawkins, SYNNEX manager, where we hosted a reception and destination, and the city ranked No. 7 Conventions and meetings continue The is under- is what we specialize in.” conferences and events, says they concert for 800 people. Some hotels on Travel + Leisure’s list of “America’s to flock to Atlantic City, as the destina- going a $70 million project that will chose Greenville partly because it have great alternatives to a ballroom, Favorite Cities.” tion expands and refurbishes meeting add 500 guest rooms to the 1,399 cur- Greenville, SC encourages networking. like the Hyatt.” Indeed, Richmond offers every- space while setting booking records. rently in the property’s hotel tower. Value along with all that Greenville “For us, having events in a smaller In addition to plentiful hotels and thing planners need for every Meet AC reported a fourth consecu- The Hard Rock Hotel & Casino offers as one of the nation’s fastest- destination like Greenville means more venues, the Greenville Convention Cen- type of meeting. tive year of higher convention book- Atlantic City opened last year after growing cities is attracting more meet- interactions between our attendees, ter (GCC) offers 60,000 sf of meeting and Like many mid-size destinations, ings in 2018. Last year, Meet AC booked undergoing a $500 million transfor- ings from companies, including SYN- which fosters better networking, part- conference space along with 280,000 sf Richmond attracts a sizeable portion 238 conventions representing 371,996 mation. The Hard Rock offers 150,000 of exhibit space. According to the Vis- of meetings from companies within hotel rooms through 2022. Meet AC sf of meeting space and the 7,700-seat itGreenvilleSC website, “The Greenville driving distance. aims to book 360,000 rooms this year. Mark G. Etess Arena. Convention Center offers unbeatable One such company, Wartburg, TN- flexibility and value to people hosting based radio station WECO-FM, held any type of event.” a meeting last year for 65 employees Hawkins plans to bring more meet- and advertisers. ings to Greenville partly because of According to Ed Knight, owner of its unique charm. WECO Radio dba: Morgan County “The advantages to hosting a meet- Broadcasting and meeting planner, ing in Greenville is that you get to be a “We chose Richmond because it was part of this colorful and ever-changing the host city for a NASCAR race with southern tapestry,” Hawkins says. “There several hotel options nearby, making are so many award-winning restaurants, travel logistics easy. We went to the great breweries, unique venues and a race and watched from a suite and walkable downtown.” took garage and pit tours.” The meeting was a success. “My Richmond, VA clients were very happy. So happy Don’t think of Richmond as a dowdy in fact, that they renewed a large Credit: VisitGreenvilleSC Credit: CreativeFamily/Depositphotos.com Credit: The Greenville Convention Center offers 60,000 sf of meeting and conference space along destination that isn’t accustomed to contract for 2019.” Meet AC reported a fourth consecutive year of higher convention bookings in 2018 for with 280,000 sf of exhibit space. Its ballroom on Level 2 has 30,000 sf of space. hosting a variety of meetings. The destination’s meeting space Atlantic City. Many hotels and resorts, with 18,000 rooms, are improving their properties.

26 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 27 recently added 64,900 sf to its conference center. Our Best Offer of 2019 Coastal Mississippi Gulf Coast Regional BOOK YOUR 2019 ORLANDO MEETING Convention & Visitors Bureau is now Coastal Mississippi, according to Mil- ton Segarra, CEO of Coastal Mississippi. AND ENJOY SAVINGS & MORE The “recent rebranding has led to a shift in our value drivers as a premier meetings and conventions destination to destination influencers. We are posi- tioning ourselves amongst the leading DMOs to provide meeting planners with the highest-quality service and strategic support.” tiagofernandez/Depositphotos.com Credit: The Mississippi Coast Coliseum & Convention Center features 400,000 sf of meeting space Coastal Mississippi targets a range and can accommodate up to 6,000 attendees. It’s in walking distance of nine casino resorts. of groups. “In terms of meetings and convention bookings, our sales and petroleum industries, in order to solicit is undergoing a transformation that marketing strategy targets specific and secure new business,” Segarra says. includes the renovation of all 405 business in and around hub cities that Coastal Mississippi’s advantages guest rooms and suites and the M Club, have direct flights to and from our include The Mississippi Coast Coliseum an exclusive lounge. regional airport,” Segarra says. & Convention Center (MCCCC), across The 468-room Sheraton Norfolk the street from Biloxi Beach, which fea- Waterside Hotel, the city’s only water- tures 400,000 sf of meeting front meeting property, provides space and can accommo- 46,000 sf of meeting space. Another date up to 6,000 attendees. property, the luxurious Hilton Norfolk Stephanie Gillett The MCCCC is also within The Main, is located downtown along Manager, Internal Com- walking distance of nine the waterfront. It offers The Main Ball- munication and Events casino resorts with a total room with 18,382 sf. Pet Supplies Plus of 5,000 guest rooms. Some Beyond meeting properties, Norfolk Livonia, MI of the casinos have up to offers many activities and top service 66,000 sf of meeting space. to enhance attendee experiences. The resorts include: Beau According to Krause, “You can feel Rivage Resort & Casino, the Southern hospitality and creative “I had a group of go- Golden Nugget Biloxi, Hard Rock Hotel grit when walking around downtown to staffers at the & Casino Biloxi, Harrah’s Gulf Coast, which is full of entertainment, shop- Hollywood Casino Gulf Coast, IP Casino ping, attractions and delicious cuisine.” Detroit Marriott at the Resort Spa, Palace Casino Resort, Scar- Most of Norfolk’s dining, nightlife Renaissance Center let Pearl Casino Resort, and Treasure and entertainment options are located that drove the meeting Bay Casino and Hotel. downtown within 12 walkable blocks. Located within minutes of the Orlando-famed theme parks and cultural attractions, Villas of Grand “Additionally,” Krause says, “Norfolk has Cypress is Florida’s premier resort with fl exible meeting spaces, luxury accommodations, golf, dining forward, taking care of Norfolk, VA 144 miles of shoreline to be explored one need after the next Planners seeking an affordable, so attendees will also never be far options, endless recreation and more. With elegant terraces and lakeside settings, our Executive without hesitation.” friendly and accessible destination can from the water.” Meeting Center features 10,500 sq. ft. of fl exible indoor and outdoor function space. meet these needs in Norfolk. Accord- Destinations that have spent years ing to Kurt Krause, VisitNorfolk presi- under the radar are becoming more Groups in industries related to the dent and CEO, “Norfolk is a vibrant, popular due to planners’ needs for Take advantage of our best offer this year with savings and value-added benefi ts for groups of up to Mississippi coastal area are among urban destination that provides unique more budget-friendly options. 240 people. Book by June 30, 2019 for meetings taking place now – September 30, 2019 and enjoy: the prime targets. value to planners.” Groups that have been priced out of “Our marketing strategy leverages Krause says Norfolk provides value costlier destinations or want a change Savings up to key industries that Coastal Mississippi in several areas, starting with the des- of pace from bustling big cities can find - Tickets to Epcot®, or 50% off Your choice - Complimentary food & beverage selections, or has to offer, such as maritime biology tination’s 5,000 hotel rooms. everything they need at value destina- 35% on your resort fees of value-added benefi t: - American Express® gift card research, nature-based organizations, Primary meeting hotels include tions to achieve meeting goals and cre- room rate aerospace, golf, and port-related and the Norfolk Waterside Marriott, which ate unique attendee experiences. C&IT

One North Jacaranda, Orlando, FL | grandcypress.com | (407) 239-1915 28 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com While a brand extends personalized ballrooms and pre-function areas to Wyndham Hotels & Resorts service to group clients via its repre- small and midsize meeting rooms. The latest Wyndham property devel- Hotel Brands sentatives, it also pursues numerous Hilton has been making significant opments favor both incentive meet- initiatives catering to group clientele strides in meetings technology by ings and training conferences. Incen- as a whole, ranging from meeting tech- introducing a variety of meeting room tive planners are constantly looking nology to onsite wellness activities to elements. Examples include Steelcase for upscale resorts in intriguing desti- property upgrades that will benefit Thread, which conveniently situates nations that will likely be new to well- meetings. Following is an overview of power outlets in different parts of the traveled potential qualifiers. Wyndham’s some of the latest developments that meeting room as needed; CoeLux “upper upscale” brand, Wyndham Grand, showcase the commitment to the meet- artificial skylights, which brings the is debuting in six new destinations this ings group market among the world’s appearance and feeling of natural sky- year: California; Cam Ranh, Vietnam; largest hoteliers. lights to the room with nanotechnol- Mexico City, Mexico; Kayseri, Turkey; ogy; Nanoleaf customizable lighting; Tblisi, ; and Crete, Greece. Wyn- Hilton Hotels & Resorts and Panasonic’s BF1 Series LCD touch- dham Grand resorts, featuring a distinc- Huffhines points to a welcome trend screens, which can connect and display tive architectural design and premium among renovating hoteliers, includ- content from any operating system or amenities, restaurants and spas, are an ing Hilton. “Our attendees like the fact that many of the hotels are upgrading their lobby areas to be more social areas. “We also think Omni has that one- Networking is huge for our events,” she on-one service feel and it tends says. For example, “the Hilton Austin within the last two years has finished to feel like a boutique property renovating their lobby and now they because of private management.” have the long tables for several people to share and network. The atmosphere Samantha Vogel, CMP, Senior Manager, Meetings and Travel has changed so it’s more communal.” GameStop, Grapevine, TX Far beyond meetings-friendly lobby

Credit: GameStop Credit: renovations, Hilton is upping the ante in USB and enables meeting facilitators to ideal home base for incentive travelers The Omni Fort Worth Hotel hosted a the group market with the launch of a switch between a PowerPoint presenta- to explore these destinations. GameStop event in 2019. GameStop’s meeting planner likes Omni’s ample space. global meetings-focused brand, Signia tion and a collaborative whiteboarding On the business meetings front, few Hilton. Properties such as the Signia Hil- session. Complementing these tech brands deliver a conference experience ”For our annual meeting, we’re so ton Orlando Bonnet Creek, Signia Hilton tools are atmospheric elements such as on par with Dolce Hotels and Resorts large we only go to certain cities. So if Atlanta and Signia Hilton Indianapolis Nordgröna’s unique moss wall, which by Wyndham. The historic Seaview, a they’re reaching out telling us ‘We have are under development, and will boast brings a taste of the outdoors to meet- Dolce Hotel, in Galloway, NJ, reopened a new Marriott coming online near the a minimum of 500 guest rooms and 75 ing rooms and acts as an air purifier in March after a $17 million project that convention center in Indianapolis, we sf per room of flexible function space. and sound absorber. Locally themed updated all 296 guest rooms and suites; know you’re going to go there.’ Yes, we Other features include signature restau- elements are also being introduced refreshed the 27,000 sf of meeting space, absolutely want to know about that.” rants, destination bars, wellness experi- to meeting spaces — the Hilton Aus- lobby and public areas; renovated the Carrie Huffhines, CMP, senior events ences and, most importantly, a variety tin’s music-inspired meeting room, The outdoor pool; and added new dining and logistics manager with Austin, TX- of high-tech meeting spaces, from large Reverbery, is a prime example. options, including an eatery within the Every Good Planner based Keller Williams Realty, also enjoys having an open line of communication with the national reps at the chains with Keeps up With the Latest which she frequently works, includ- ing Hilton, Marriott and Omni Hotels & Information AboutBy Patrick Venues Simms Resorts. “We do ask them to reach out to us, usually quarterly, to give us an ne of the most personalized senior manager, meetings and travel update on what the brand is doing and ways that a hotel chain caters with Grapevine, TX-based GameStop, what they’re seeing in the industry. But Oto its group clients is via its has strong relationships with both Mar- then we want to have the same ability to national sales representatives. They riott International and Hilton Hotels & reach out to them if we have questions effectively become the face of the brand, Resorts sales reps, and enjoys having or if we’re having a difficult time with a and when they demonstrate attentive- them reach out to her with opportu- specific client services manager (CSM). ness to the planner’s needs, the brand nities because they understand “the The ability to reach out and have that Credit: Signia Hilton Signia Orlando BonnetCredit: Creek looks good. Samantha Vogel, CMP, nuances of what we do.” immediate response is priceless.” Signia Hilton Orlando Bonnet Creek has 132,000 sf of total meeting and function space, including the 35,925-sf Bonnet Creek Ballroom.

30 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 31 hotel’s famed Oval Room. Groups in about 500 attendees and utilizing all of offering guests a unique culinary expe- intense sessions benefit from Dolce’s the hotel’s 68,000 sf of meeting space. rience each quarter such as “Season of signature Nourishment Hubs and the Novartis utilized the same property Smoke” and “Morel Mushrooms.” Along brand’s Thoughtful Foods for Thought- for its National Sales Meeting in Janu- with that creativity, Omni brings social ful Minds program. ary. “We have found the staff at the responsibility. In recent years, the brand Planners partnering with the Seaview Omni Fort Worth Hotel to be creative launched its Say Goodnight to Hunger as well as other Wyndham proper- and resourceful in enabling us to exe- program, which makes a donation to Omni Fort Worth ties can take advantage of the chain’s cute our objectives,” notes Laura Healy, Feeding America for every booking Hotel offers 68,000 sf of meeting space, go meet rewards program, enabling director of meetings and events man- made through OmniHotels.com. In addi- including the Texas them to earn one point for every dollar agement. She relates an example of that tion, Omni hotels support their local Ballroom with18,315 spent on qualifying revenue, regardless creativity. “We decided to hold both the food banks and pantries, and enable sf, and the Fort Worth of billing method, with no minimum Opening Theme Party and the Awards their group clients to donate meals. “We Ballroom, with 9,576 sf. The hotel also spending requirement and no max- Gala at Omni Fort Worth Hotel; however, really like the program because it gives boasts 6,500 sf of imum point limit. we did not want the two events to look you the specific number of meals that usable outdoor space. and feel the same, as they had just one they’ve donated, and you can turn that Worth Hotel Omni Fort Credit: Omni Hotels & Resorts major ballroom. The hotel worked with around and let your attendees know we new IHG offerings assist on both counts. has done a good job reinvesting in their Also of note, Marriott rebranded its The combination of local character us to design an interactive event by just donated 562 meals to the local home- The brand has piloted the use of the properties and keeping them up to date.” loyalty program, which combines Mar- and ample meeting facilities is what mapping out the foyer areas, creating less community,” Vogel says. JOURNI Mobile Task Light, first installed The brand is also heavily investing riott Rewards, The Ritz-Carlton Rewards attracts GameStop’s Samantha Vogel staging for the band/karaoke contest, at Crowne Plaza Atlanta-Airport. Devel- in expanding its portfolio, with a three- and SPG, as Marriott Bonvoy this year. and her participants to the Omni brand. and integrating food and beverage sta- InterContinental Hotels Group oped by Healthe by Lighting Science, year growth plan that includes opening IHG made a strong commitment to its this portable LED task light is designed more than 1,700 hotels worldwide and Hyatt Hotels Corporation group clientele at IMEX America last year to help regulate sleep when traveling, adding between 275,000 and 295,000 Last fall, Hyatt made life easier for “Our attendees like the fact that many when it introduced Crowne Plaza Meet- and is effectively a response to a new rooms by 2021. The development pipe- its meeting planner clients with the of the Hilton Hotels are upgrading their ing Mentors: Christy Lamagna, founder IHG study revealing that 80 percent of line includes an increasing number of introduction of the Hyatt Planner Portal. of strategic meetings and events; Tahira travelers struggle to sleep when away Legacy-Starwood branded hotels. With Available across Hyatt’s global portfolio, lobby areas to be more social areas. Endean, event-technology and design from home. On the sustenance side, regard to Sheraton, the company’s the invitation-only, comprehensive tool Networking is huge for our events.” expert; Michaela Alexis, personal-brand- attendees staying at proper- most geographically diverse brand, allows planners to manage contracts, ing coach; and Julian Lwin, owner and ties can begin their day with a breakfast more than 1/4 of the properties are attendee information and costs through Carrie Huffhines, CMP Senior Events and Logistics Manager creative director of Lwin Design studio. that is both expedient and energizing already under renovation or committed all stages of planning. It can also gener- Keller Williams Realty, Austin, TX These globally recognized industry with the new Express Start Breakfast, to a renovation. ate reports on current, upcoming and experts are collaborating with Crowne included in every stay. More than 30 Two recent Marriott openings are past meetings. “Created with feedback “Our attendees feel Omnis tend to be tions with gaming activities. They also Plaza to develop a robust meetings hot and fresh items are available, includ- especially of note for the meetings directly from meeting planners, this a little more upscale and have more worked with use to create ‘reveal’ expe- website with videos, blog posts and ing healthy options, dishes localized by industry. Located just 10 minutes from solution aims to alleviate pain points local flair,” she says. “We also think Omni riences throughout the night of the other content, and assisting clients in country, and grab-and-go meals. the Denver International Airport, the planners face and it captures informa- has that one-on-one service feel and Awards Gala, which was optically effec- the areas of event strategy, design, tech- 1,501-room Gaylord Rockies Resort & tion in one place so they can spend more it tends to feel like a boutique prop- tive and minimized costs.” nology and social media. Marriott International Convention Center debuted in Decem- time focusing on what is most impor- erty because of private management.” Omni also excels on the F&B front, IHG also has meeting attendees’ Given her long-standing relationship ber, offering groups 485,000 sf of func- tant for their attendees,” explained Steve GameStop recently held its 2019 Field offering “creative menus” according to needs in mind. Traveling profession- with Marriott, Vogel was among the tion space that includes the 174,000-sf Enselein, senior vice president of events Leadership Meeting at the 614-room Healy. A case in point is Omni Originals, als want to be both well rested and planners who were advantaged by the Aurora Exhibition Hall and 22,000-sf at Hyatt, in a statement. Omni Fort Worth Hotel, bringing in a brand-wide food and beverage series fueled for a long day of meetings, and Marriott-Starwood merger. “Our Marri- Aurora Patio. Other property highlights The Hyatt Planner Portal also includes ott national sales reps are fantastic. They include eight F&B outlets, the Relâche a customized reservation link for attend- are talking to us all the time, making Spa and Salon, 22,000 sf of aquatic recre- ees, banquet menus, event space floor sure we’re up to date on which proper- ation and an eight-story atrium window plans and access to diagramming soft- ties they’ve invested in from a remodel affording a panoramic view of the Den- ware. It is integrated with Hyatt’s Event standpoint. When Marriott and Star- ver skyline and . And Concierge App, which allows planners to wood merged, it extended the available in January, the Delta Hotels by Marriott make requests directly to the hotel team, properties” under the existing relation- Dallas Allen & Watters Creek Convention and Group Bill, which organizes all costs ship, she says. Moreover, Marriott is very Center opened as the first of the Delta into a single invoice for easy payment. proactive in maintaining and improv- Hotels brand in the Dallas-Forth Worth ing its hotels, she adds. “We’ve been at area and the brand’s first new build in MGM Resorts International properties where we feel the service has North America. The Benchmark-man- MGM is engaging its meetings cli- been great but the property hasn’t been aged property features 90,000 sf of con- entele on multiple fronts, from major updated in some time. We don’t tend to vention, ballroom and meeting space, meeting space expansions to well- go back to those kinds of properties. 300 guest rooms and suites and a res- ness to technology to team build- Credit: Seaview, a Dolce Hotel, Seaview, Credit: Seaview, a Dolce Hotel, reopened in March after a $17 million project that refreshed all 296 guest rooms and the 27,000 sf of meeting space. And I really feel that Marriott overall taurant by celebrity Chef Stephan Pyles. ing. MGM Grand completed a $130

32 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 33 Portofino Bay Hotel TM & © 2019 UCF Hotel Venture. All rights reserved. Universal elements and all related indicia TM & © 2019 Universal Studios. All rights reserved. 19-37817 Credit: The LINQ Hotel & Casino LINQ Hotel The Credit: The LINQ Hotel & Casino, a Caesars Entertainment property, will be connected via skybridge to Caesars FORUM, which is set to open in 2020.

million, 250,000 sf expansion of its wall surfaces; audio/video conferenc- is accessible via skybridge from Harrah’s Conference Center in December. As ing at the touch of a button; and wall- Las Vegas and The LINQ Hotel & Casino. part of the project, Stay Well Meetings, mounted speakers for presentations In addition, the FORUM is adjacent which launched at MGM Grand in 2014, and background music. to The LINQ Promenade retail district, expanded its footprint by 22,000 sf Groups that want to enjoy a bond- giving attendees a convenient way to and now encompasses the Conference ing experience before they head into spend their free time. Center’s entire second floor of both the the conference room might consider In terms of meeting space, the new and existing space. Stay Well Meet- the ARIA Hike. Participants are guided FORUM boasts ample square footage, ings has also been implemented at The through ARIA Resort & Casino’s $40 mil- variety and flexibility. Its 300,000 sf of meeting space includes two 110,000-sf pillar-less ball- “We have found the staff at the rooms, two 40,000-sf ballrooms and six Omni Fort Worth Hotel to be state-of-the-art boardrooms. More than 2 miles of airwalls can create more than creative and resourceful in enabling 100 breakout rooms. The LEED Silver us to execute our objectives.” certified facility is also being built on one floor for convenient move-in, sup- Laura Healy, Director of Meetings and Event Management ported by nine loading docks. Groups Novartis, Hanover, NJ looking for an outdoor experience are accommodated by FORUM Plaza, a Mirage’s Calypso Court, which includes lion fine art collection, gaining an appre- 100,000-sf outdoor space. seven meeting rooms ranging from ciation for leading contemporary artists Caesars is complementing this major 900 sf to 4,680 sf. while benefitting from a cardio workout. new business offering with new enter- Stay Well Meetings features are also in tainment options this year. Of particular place at MGM Resorts’ new centerpiece Caesars Entertainment note is the Vanderpump Cocktail Gar- for high-tech meetings, Park MGM. The Caesars’ most significant new meet- den, which opened at Caesars Palace hotel’s Madison Meeting Center (MMC) ings offering, and one of the most sig- in April. TV star and restaurateur Lisa and Ideation Studio both became IACC nificant in Las Vegas, is Caesars FORUM, Vanderpump’s stylish garden oasis can members in November. The 10,000-sf a $375 million conference facility sched- be rented for events of up to 150 guests, MMC offers 10 flexible rooms, two self- uled to open in 2020. As of February and its two venues can be individually service lounges, ergonomic moveable 2019, Caesars had booked $150 million rented: an interior back lounge that furniture with integrated power, built- in meetings business at the venue, and accommodates 50 seated guests or up in A/V and rolling whiteboards, as well its immediate popularity is not surpris- to 70 standing, as well as the patio for as the Las Vegas Strip’s first Daily Meet- ing. One of the FORUM’s main virtues 50 seated guests. ing Package. The Ideation Studio has is, as they say in real estate, “location, From this compelling venue for rec- numerous high-tech features, includ- location, location.” There are more than reational gatherings to a new state- ing Cisco Webex Boards allowing for 20,000 Caesars Entertainment hotel of-the-art conference facility, Cae- full HD video teleconferencing, audio rooms within walking distance, and sars Entertainment is more prepared conferencing and collaboration anno- 5,000 Caesars Entertainment hotel than ever to host groups at all levels tative capabilities; built-in whiteboard rooms connected to the facility, which of hospitality. C&IT

Portofino Bay Hotel TM & © 2019 UCF Hotel Venture. All rights reserved. Universal elements and all related indicia TM & © 2019 Universal Studios. All rights reserved. 19-37817

34 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com “The idea is to do something to get people control panel devices. And their only purpose is to be taken into Meeting Room of the Future involved in a way other than what they the meeting room and control would normally expect. That gets them fully all of the technology in the room. The best way to under- engaged, as opposed to just listening to stand it is to consider that you somebody give a report or read a paper.” used to have multiple remote controls in your living room Samantha Meigs, Ph.D., Chair of Experience Design Department Associate Professor of History and Experience Design that controlled your TV, sound University of Indianapolis, Indianapolis, IN system, DVD player or DVR, and so on. Now you can do all of that with Technological What does Hsieh see on the far hori- panel’ for the meeting room. The reason one universal remote control. That’s the zon of future technology? “It’s easy now that’s important is that as technology principle involved.” to imagine some kind of virtual reality- has proliferated, it has become more and As an example of the evolving capa- based experience, where the remote more complicated to get all this technol- bility, he cites Logitech Tap, which was Transformation participants can literally feel like they ogy working together. With one of these introduced early this year. Another pro- are sitting in the room,” he says. “Think new devices, all of the systems in the vider is Crestron. Innovation Will Revolutionize the Event Experience for Attendees of the Jedi Council in the Star Wars mov- meeting room are now controlled by a Yet another new category of meeting ies. You’re not actually there, but you’re a single device. That way, you don’t have room technology will be voice-control hat will the meeting room of the WebEx and former vice president of mar- honored role of the hotel meeting room holographic figure that people can see to go to your phone and use that control capability. “Today, when you go into a future look like? How will it func- keting for Cisco TelePresence has been on as the nexus of the meeting experience and hear and interact with.” panel, then go to another device and use meeting room and you want to turn Wtion? What innovations in tech- the cutting edge of meeting technologies is also evolving. Today, he says, remote Given such possibilities, he says, the that control panel.” something on, you have to push a but- nology and the science of learning will for well over a decade. “For attendees are playing a meeting room of the future must be built Although the development and ton somewhere,” Hsieh says. “What a By John Buchanan drive its evolution? Those questions are example, if you ask what is more and more prominent and equipped to facilitate such cutting- introduction of such technology is in number of companies are starting to do among the most vitally important facing the single-biggest improvement in recent role in the execution of meetings. edge innovations. the early stages, rapid progress is being is add voice controls to their products. the meetings industry today. And both years when it comes to meeting technol- “For some companies, the trend is pri- made. “What we have seen up until For example, you’ll eventually be able planners and attendees are increasingly ogy, the answer is Wi-Fi. And if you com- marily budgetary,” Hsieh says. “It’s expen- The Here and Now now is that people have taken general to walk into the room and say, ‘Start the pondering those questions. pare that to what is now available in a sive to bring people to offsite meetings. In the current market, Hsieh says, the purpose devices, like an iPad, and built video conference with so and so,’ such as There are three key elements of the typical conference room in the corporate So if you can have a virtual meeting, with focus is on the evolution of devices or any special-purpose software that imple- a remote presenter or ‘Begin the ZYZ pre- current debate about how the meeting world, the hotel is not even close.” remote attendees who can have the same new technologies that facilitate more ments the control panel,” Hsieh says. “For sentation.’ And all the right devices just room experience is evolving and what How does he explain that gap? kind of experience they’d have if they seamless meeting experiences, both for example, a company like Zoom has soft- make that happen.” it will look like and feel like in the planners and attendees. ware for the iPad. But what we’re starting Think of the new functionality as Alexa future. One is new technolo- “It’s expensive to bring people to offsite “One of the more interesting innova- to see now is companies that are doing for the meeting room, Hsieh says. “And as gies. The second is the meet- meetings. So if you can have a virtual meeting, tions right now is in wireless media-shar- purpose-built devices. And the compa- a matter of fact, Amazon now has a new ing room itself as a designed with remote attendees who can have the ing devices that let you display content nies that are working on that include Alexa for business that is trying to move physical space. And the from your phone or your tablet or your Logitech, which is actually developing in that direction.” third is the ongoing break- same kind of experience they’d have if they PC onto a monitor wirelessly and eas- throughs in brain science and were there, you can save a ton of money.” ily, with one click,” he says. “It used to be learning that experts argue that when you walk into the room, you David Hsieh, CEO will ultimately play the most have to plug in your computer. If you Kaptivo, San Mateo, CA important and transformational don’t have the right adapter, you need to role of them all. “Technology is not a core competence were there, you can save a ton of money.” go find one. Now, you can walk into the for hotels,” he says. “So usually there is no But another reason for the trend is con- meeting, open up your device, click a but- The Frontiers of Technology one really focused on what the meeting venience. Not everyone can travel for a ton and then, Whammo!, your presenta- To understand the role of new and room technology should be beyond basic meeting; it’s a big-time commitment, and tion is automatically shared. The function innovative technologies in the meeting things like A/V. And then there’s the fact sometimes being there is either incon- is much faster and more convenient.” room experience, one must first under- that so many hotels outsource their A/V, venient or impossible. That’s why more There are a number of companies now stand how limited the vision has been so Wi-Fi and other technology services, so companies and meeting planners are providing or developing such technology, far, says David Hsieh, CEO of San Mateo, they’re not really in the technology busi- providing new ways for attendees to ‘be Hsieh says. He cites the current leaders in CA-based Kaptivo, which has pioneered ness. The hotel is just providing space. So there’ without actually being there. That the space as Lifesize, Mersive, and Barco. the next-generation whiteboard and ren- with very few exceptions, there’s no one was the idea behind TelePresence. The “They all work really well.” dered it interactive and sharable. really thinking about what kind of experi- idea was to use HD video to make people Meanwhile, an entirely new category “I would argue that technology in hotels ence the meeting planner and attendees feel like they were in the same room, sit- of meeting room device is being devel- Credit: MGM ResortsCredit: International is stuck in the Dark Ages,” says Hsieh, who want and need to have.” ting at the same table, whether they were oped. “It doesn’t really even have a name The MGM Grand Conference Center participates in MGM Resorts International’s Stay Well as former vice president of products at In addition, Hsieh says, the time- actually physically present or not. yet,” Hsieh says. “But it’s like a ‘control program, which provides air purification, aromatherapy, circadian lighting and more.

36 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 37 Kaptivo itself is another transforma- “It seems to me that the issue is late in Any suggestion that the bar is cur- has traditionally been just another num- tional technology. “What we’ve done is being discussed by the meeting industry,” rently set too low, in general, is somewhat bered — and standard — meeting room solve a problem that has been a meeting Meigs says. “Based on what I see and hear, reinforced by what the International down the hall, so to speak. room problem since meeting technology that this is an issue that is really just now Association of Conference Centers (IACC) was first introduced,” Hsieh says. “And that being discovered and talked about.” Meigs, touted as the most significant finding of Raising the Bar is how to share a whiteboard electroni- Ph.D., Chair of the Experience Design its own “Meeting Room of the Future” sur- When it comes to theoretical discus- cally. People had been trying for decades Department, and Associate Professor of vey last year. “The report shows that high- sion of the meeting room of the future, to solve that issue, but never saw strong History and Experience Design at the Uni- quality internet will be the most impor- one major hotelier, Las Vegas-based user adoption because either it didn’t MGM Resorts International, has already work well or was too complicated. “And part of the issue now is not just what happens set a high standard with the development It was the same with videocon- of two new facilities at its new $550 mil-

in the meeting room, but also what happens Baker Austin Credit: ferencing technology, mean- lion Park MGM, formerly the Monte Carlo, ing it took a long time for it around the meeting room. That means that which made its debut in April 2018. Its Activities that get attendees fully engaged or that present a challenge are effective for helping them retain information. Hi-tech lighting such as artificial sunlight also helps. to really become useful and those other spaces become just as important Madison Meeting Center caters to meet- practical. Kaptivo has now as the main ‘meat-and-potatoes’ meeting ings for 10-50 attendees. The 10,000-sf to remain alert and attentive. The second ness from attendees. “It’s the mental delivered the same kind of complex features 10 flexible rooms that reason is that because you’re indoors all equivalent of ‘hands on,’ and it means breakthrough solution for the rooms where your sessions are taking place.” can accommodate various layouts ideal day, you’re not getting enough Vitamin D. a more in-depth way of talking about sharing of whiteboard content.” for classroom-style training, certifica- So what we now know from the science is things and communicating,” she says. “It Ellen Sinclair, Senior Vice President Any existing whiteboard can tions, product seminars and workshops. that it’s not just important that the food means having people be more actively Benchmark, Brunswick, NJ be equipped to become interactive It also offers moveable ergonomic furni- you eat at the meeting to be nutritious, involved in engagement with your with both onsite and remote attendees, versity of Indianapolis. She also plans con- tant meeting element in the coming ture, built-in audiovisual equipment, and but also for it to be Vitamin D-infused. So material and with problem-solving.” who can share content on any device as ferences in the history department, and years, and that the success of meetings rolling whiteboards. It also incorporates that is now a focus on our menus.” The inherent flaw in the current way well as save it to any device for future ref- thinks that neither meeting planners nor today depends on the quality of a meet- the DELOS Stay Well Meetings protocol The Park MGM’s new Ideation Studio, meetings are conducted is that levels erence or additional sharing. vendors have yet approached the issue in ing venue’s internet infrastructure,” IACC — developed in cooperation with health which opened last fall, provides spaces of attention and engagement among a comprehensive or “holistic” way. CEO Mark Cooper noted in releasing the and wellness guru and DELOS board ideal for corporate retreats and attendees range from minimal to The Room Itself Based on his observations as an indus- report. It is remarkable, especially given meaningful and effective, along The evolution of the meeting room try leader, Michael Dominguez, chief sales the ways in which new technologies have “We have based the things we’re doing on the with everything in between. itself, as space designed for a specific officer at MGM Resorts International in transformed other industries, that the underlying science. For example, a key question How can that reality be purpose, is another key element of the Las Vegas, disputes that assessment of overarching perception in the meeting overcome? “One way is to do debate over the future. And so far, at least, planners, but concurs when it comes to industry seems to be the preeminence of in the meeting industry is why attendees anything that is unexpected it has not been given the level of atten- suppliers. “What I have found,” he says, “is internet service in hotels and conference get tired in the middle of the afternoon?” and presents some kind of a tion it deserves, says Samantha Meigs, that too many suppliers, partners and centers. Any truly enlightened debate challenge,” Meigs says. “The Michael Dominguez, Chief Sales Officer Ph.D., associate professor of history and vendors have not been good resources to over the future of the meeting room idea is to do something to get MGM Resorts International, Las Vegas, NV experience design at the University tell planners how to implement the future must include the space itself. people involved in a way other of Indianapolis. and help them do it.” And to IACC’s credit, its 2018 report member Deepak Chopra — and previ- brainstorming sessions, with eight than what they would normally addresses that factor. ously deployed at the MGM Grand and unique environments and four distinctive expect. That gets them fully engaged, as “One of the things that both this year’s Mirage properties. The Stay Well program room types that each can accommodate opposed to just listening to somebody and last year’s report touched on was features state-of-the-art air purifica- groups of 6-25 attendees. Each space has give a report or read a paper.” the flexibility of where the meeting takes tion, energizing lighting, science-based been intentionally planned with a wide Perhaps the most critical element place and where collaboration takes menu options, soothing aromatherapy array of workspaces to spur collaboration, of the larger discussion, Meigs says, is place,” says Ellen Sinclair, the Brunswick, and other wellness features designed productivity, creativity and innovation. that her academic understanding of NJ-based senior vice president of major to enhance the productivity and overall “The basic idea was to design a space experience design differs quite sharply hotel and IACC-certified conference cen- wellness of attendees. that was specifically created for collabora- in one key respect from what meeting ter operator Benchmark, a global hos- “We have based the things we’re doing tion and consensus-building. And again, planners typically do. “True experience pitality company. “And part of the issue on the underlying science,” Dominguez the facility is based on underlying science.” design, as I think of it, is all about sort of now is not just what happens in the says. “For example, a key question in the letting go of control. And meeting plan- meeting room, but also what happens meeting industry is why attendees get The Engagement Factor ners are typically very much in control around the meeting room. That means tired in the middle of the afternoon? And From an academic perspective, the of everything, which they have to be. that those other spaces become just as the reasons are twofold: One is that you’ve meeting room of the future will address But I think that control is also antitheti- important as the main ‘meat-and-pota- been sitting in really crappy light all day factors that reach far beyond material cal to the idea of a better experience. In toes’ meeting rooms where your sessions long, which means a yellow hue. We have considerations such as seating, lighting the future, the most successful results are taking place.” gone to blue-hued light in our Stay Well or nutrition, although those things are are going to come from letting go of As part of that evolution, now under- meeting rooms. And that’s important vital to the final result, Meigs says. control, which seems to be a very dif- Credit: Visit San Antonio Visit Credit: With meeting room technology such as lighting that simulates daylight and air purifiers, way, Sinclair says, ancillary and alterna- because blue light allows your body to The overarching factor, she says, is ficult thing for people in the meetings planners say nothing can replace simply getting attendees outside of their meeting rooms. tive spaces will begin to supplant what suppress melatonin. And that allows you what she calls a “minds on” level of alert- industry to do.” C&IT

38 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 39 The Legal Perspective as additional insureds. The amount cies related to use of alcohol and mari- Attorney Jonathan T. Howe, president of coverage would vary depending juana in registration materials. “It’s a Legal Issues of Howe & Hutton, Ltd., in Chicago, says upon the service or activity the ven- good idea to spell that out in meet- the answer to most questions about the dor is providing.” ing materials, including that smoking potential for risk is almost always “Yes,” In addition to making sure that any- pot, ingesting edibles and overuse of and a first line of defense is insurance. one serving alcohol has all the proper alcohol is grounds for being expelled “Insurance is the granddaddy of licenses, training and liability coverage, from the conference. However,” he adds, all prevention and risk-management Devlin cautions planners to avoid hav- “kicking an attendee out of a conference efforts,” Howe says. “You must be certain ing hospitality rooms where liquor is has its problems as well, so be sure you you have it and that all of your vendors “help yourself.” and operators have it as well.” She also notes “Insurance is the You also have to have the right kind that marijuana is granddaddy of all of insurance and ensure that vendors an issue for plan- are properly licensed. “You have to ners now that it’s prevention and risk- be sure that what you have is right for legal in some states. management efforts. You exactly what you’re doing,” Howe says. “Generally meeting must be certain you have it “And you have to confirm that the insur- planners won’t be ance and licenses your private vendors responsible for an and that all of your vendors have are right for the specific service attendee who drinks and operators have it as well.” they’re providing.” or smokes marijuana Attorney Lisa Sommer Devlin, of Dev- unless the planner provided it to the Jonathan T. Howe lin Law Firm P.C. in Phoenix, AZ, recom- attendee or encouraged the attendee President mends consulting an expert. “There’s to drink or smoke,” Devlin says. “How- Howe & Hutton, Ltd. Chicago, IL no ‘one-size-fits-all’ for insurance, as ever, it’s a good idea to have your reg- ReduceBy Christine Loomis it depends on the types of events istration encourage attendees to drink have talked to an attorney and know you’re planning, their value, whether responsibly. For events where marijuana exactly what to do in the case of any the events generate income for the is legal in some capacity, laws can be attendee doing something for which customer and many other factors. You tricky. Marijuana is still illegal federally. he/she might be asked to leave.” need to sit down with an insurance bro- Planners might consider a statement in What if attendees visit an offsite func- ker that understands your business to registration materials spelling out that tion at a restaurant, decide to stay on review the coverage options to figure marijuana use is still illegal as a matter after the function ends and drink too Your Risk out what works best for you.” of federal law, thus the organization’s much, causing harm to themselves or Understanding the Hidden policy is that marijuana in any form is others? Is the planner liable? One Huge Hurdle: Alcohol not allowed at the event.” Tyra Warner Hilliard, Esq., Ph.D., CMP, Alcohol is one issue that requires Howe concurs. “Marijuana is tricky attorney and professor at the College Dangers Before an Event planners to be proactive. “If there’s alco- even in states where it’s legal, and at of Coastal Georgia, suggests planners hol at an event,” Howe says, “planners this point there isn’t total clarity on include a clause in any agreement/ Helps Avoid Problems Later should have liquor liability coverage as how issues with marijuana will play out contract with venues that makes clear part of their standard insurance cover- in courts, while alcohol laws are typi- when the function starts and stops and age — even if the caterer has adequate cally very clear.” when the planner’s liability attaches alcohol liability as well.” He also advises clearly stating poli- and releases. “However,” she adds, “this Naturally, you should verify doesn’t mean the planner wouldn’t be their coverage. “Ask vendors sued. Anyone can be sued, with or with- ou’ve crossed every T and dotted every I in your hotel contract for their applicable certifi- out such language. It would be up to the cate of insurance,” Howe says, fact finder — a judge or jury — to deter- Yfor an upcoming conference. You’ve taken every possible “and consider asking to be co- mine responsibility and fault.” insured on their policy. Even precaution to mitigate potential risk to you and your company. if you do that, you should Thorough Vetting also put an indemnification is Important But have you? There are many potential risks beyond the clause into any agreement Indemnification clauses, like insur- with that vendor.” ance and licensing, are essential. “You scope of a hotel contract, from transportation issues to attendee Devlin says, “It’s always always want one in any agreement or better for vendors to have Inc. Group, Creative Credit: contract with a vendor, so that liability Experts advise planners who serve alcohol to be sure to misbehavior and offsite venue/vendor considerations. ample insurance that names have liquor liability coverage as part of their standard is shifted away from you should there be the planner and/or customer insurance, even if the caterer already has coverage. a problem,” Howe says.

40 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 41 Due diligence also comes they need to include that information minimizing risk outside of “There’s no ‘one-size-fits-all’ for insurance, as it into play when some- in the speaker contract so that, when hotel contracts. depends on the types of events you’re planning, thing goes wrong. signed by the speaker, it grants permis- •• Proactively put measures “Say an attendee clearly has sion for the specific use(s) of the images in place to be able to their value, whether the events generate income had too much to drink,” Howe or videography captured. However, quickly respond if the for the customer and many other factors. You says. “You can’t just let him/ copyrights are a bundle of rights, not a unexpected occurs. need to sit down with an insurance broker that her walk out, get in a car and single right. So it’s important for a plan- •• Request that attendees hope it all goes well. Should ner to remember that if a speaker grants accept a general liability understands your business to review the coverage something happen, you have permission for a single copyright use, waiver during the event options to figure out what works best for you.” to show that you did every- such as use of slides, that doesn’t grant registration process. thing possible to protect that all copyrights, such as video. Likewise, • Attempt to partner with Inc. Group, Creative Credit: • Attendees who are bold and choose to participate in risky Lisa Sommer Devlin, Attorney person from hurting himself or others there should be a notice on the regis- suppliers with whom Devlin Law Firm P.C., Phoenix, AZ activities should be required to sign a liability waiver. so that you’re not held responsible. You tration form for any meeting that says you have worked and But something else comes into play of the event if you can prove you did can provide transportation for him so he photos are going to be taken and that that meet your standards for insur- active and post planning methods to even before all that. “Beyond insurance your due diligence and nothing came doesn’t drive. You can provide a hotel by registering for the meeting, attend- ance and liability. respond to potential or active threats to and licensure,” Howe notes, “probably to your attention that would make you room if necessary and take away the ees are agreeing to allow their likeness Following up on those, Wright the safety of our attendees.” the most important strategy for plan- think tainted food might be a problem car keys. Leaving that kind of situation to be used on the group’s website, mar- addresses the specific steps her company Preventative actions, for example, ners to reduce risk is to do due diligence or that the caterer is anything less than to chance is, as the phrase goes, an acci- takes in specific situations. include, “The gathering of emergency on every vendor.” qualified, professional and adhering to dent waiting to happen.” In terms of choosing a protocols and information from our local Take, for example, the caterer at an all safety protocols.” What about waivers? How helpful are “Partner with transportation company to suppliers and host properties. This infor- offsite venue. “Yes,” Howe says, “you Having alcohol at an offsite event they in protecting planners? The answer suppliers you know move attendees from one mation is provided to the onsite team of need to have a contract with that also requires significant vetting, and the is they can be very helpful — if executed and prepare for the place to another, she says, all managed programs prior to opera- caterer; however, before you get to questions you need to ask go beyond correctly. “In addition to carrying insur- “We’re selective of our supplier tion for reference or use in the event of that point you should have thoroughly alcohol liability coverage. “Have the ance and making sure the vendors carry unexpected during partners, ensuring that they a crisis. Onsite, the management team vetted the caterer. What is the caterer’s catering employees serving the alcohol the right insurance and licenses,” Howe every step of the meet our insurance standards. will identify/confirm whereabouts; reputation? Has the company ever been trained in alcohol awareness so says, “you should also have attendees planning process.” In addition, we have limita- determine risk; and coordinate the com- been sued for negligence? What’s the they know not to serve anyone under- sign waivers if they’re going to engage in tion of liability clauses in our munication between the onsite authori- caterer’s standing with local food-safety age and when to cut someone off? anything risky such as horseback riding, client and supplier contracts.” ties, client and Creative Group senior inspectors? Has the company ever been What’s the level of training for every a 5K or helping out in a plant for a cor- Rebecca Wright, CIS, CITP Wright’s group also includes adden- leadership. And post-conference there cited by the local public health depart- server who will work at your event? porate social responsibility (CSR) project. Director, Account Operations dums for non-hotel supplier contracts is detailed incident reporting, coordina- Creative Group, Inc. ment? Have clients ever complained of “And,” Howe adds, “consider putting These waivers act in two ways to help that address serving alcohol at func- tion of external communications with Schaumburg, IL food poisoning? You should have also into your agreement with the company planners: First, they can serve as a deter- tions as well as potential health issues senior leadership and, if necessary, we checked the caterer’s references, not an expectation of who will be serv- rent to attendees suing the planner/ keting materials and so on. All efforts at offsite venues. arrange for post-incident resources for just asked for them and then ignored ing alcohol, how it will be served and company if the attendee does get hurt. should be used to avoid getting non- The alcohol addendum “addresses affected individuals.” them. You should have documentation how servers will handle any alcohol- Second, they do carry weight in court if attendees in the photos.” liquor liability, and that supplier will In terms of specific potential prob- that you asked and verified everything.” related problems.” an attendee does sue — but only if the Music at an event is also a potential be responsible for following local laws lems, Wright is well prepared. “We have Should attendees get food poison- waiver is detailed, well documented and issue. “You have the right to use copy- regarding liquor service, will not serve protocols in place for onsite response in ing from the catered meal, for exam- Don’t Forget Transportation clearly spells out exactly what the risks righted music — but only if you get the anyone under 21, and will not serve any- the event of an attendee accident. Acci- ple, Howe says, “You may not be held The same type of due diligence inherent in the activity would be.” proper licensing,” Howe says. The three one noticeably intoxicated,” she says. dents that occur are documented and responsible as the owner or organizer applies to transportation companies. main organizations holding music copy- “We also include an addendum the details forwarded to our attorneys It’s not enough that Avoid Copyright Infringement rights are The American Society of Com- for non-hotel supplier contracts that and insurance providers.” “It’s important for a planner the company has the Some legal pitfalls are not about ill- posers, Authors and Publishers (ASCAP), addresses safety code compliance There’s an action plan to deal with to remember that if a appropriate license. ness or injury but can still cause plan- Broadcast Music Incorporated (BMI) and related to food, including health inspec- stolen property, too. “During the plan- “What’s the company’s ners a world of trouble if ignored. One of Society of European Stage Authors and tions for the kitchen. In addition, dur- ning process, we gather information and speaker grants permission safety record? Repu- those is making sure you’re not infring- Composers (SESAC). Sometimes you ing the planning process, we gather outline the protocol required if property for a single copyright tation? How does the ing on copyrights or trademarks during have to get licenses and permissions information and outline the required is stolen at a venue. And onsite staff has company train and the meeting. Taking photographs of from more than one, so due diligence is protocol if a health issue occurs during heightened awareness to property that’s use, such as use of slides, certify its drivers? What attendees or taking video of presenter the best practice here, too.” program execution.” left unattended.” that doesn’t grant all kind of background sessions for use on your organization’s For Wright, much of it comes down copyrights, such as video.” checks are done on website, for example, are problematic if Planner Insights to due diligence and putting protocols Use Waivers for drivers to ensure the right precautions aren’t taken. Rebecca Wright, CIS, CITP, direc- in place well before the conference. Risky Activities Tyra Warner Hilliard, Esq., Ph.D., CMP they’re competent and experienced “These can be a copyright and/or tor, account operations, with Creative “Creative Group, Inc. employs a three- If attendees are engaging in any risky Attorney and Professor enough to be driving your group?” Howe trademark violation,” Hilliard notes. “If Group, Inc. and member of SITE’s inter- pronged approach to duty of care for activity, there are waivers. “Attendees College of Coastal Georgia says these are all questions planners planners want to photograph or provide national board of directors, lists the top our clients and program participants. are asked to sign a liability waiver with St. Simons Island, GA should ask before booking a company. videos of a presenter while presenting, three things she thinks are critical to This approach includes preventative, Creative Group when participating in an

42 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 43 areas of the meeting. That Jones says having a field staff onsite said, “We also understand helps. “This adds another layer to risk that sometimes the best mitigation. Field staff are trained on how planning of risk avoidance to handle incidents as well as emergency is not exempt from inci- preparedness. They’re also briefed on dents happening and how how to work with the venue or activity we handle those incidents is to ensure medical response is called if critically important. Part of necessary, processes are being followed our principles include all of and reports and photos are recorded.” our DMCs to have an emer- Can you over communicate when

Credit: Hosts Las Vegas Hosts Las Credit: gency preparedness plan it comes to attendees watching their Travel comes with inherent risks. Experts advise planners for our groups. Proactive property? Probably not. to do rigorous driver background checks and ensure transportation companies have proper insurance. procedures and communi- “It’s important to over communicate cation planning can help to attendees that items should not be activity with some inherent risk. Addi- minimize impact when it matters most.” left unattended,” Jones advises. “In addi- tionally, they may be asked to sign a When it comes to transportation, tion, hiring proper, well-vetted security similar waiver by the DMC or CSR sup- Jones lays out appropriate steps. “When can help deter potential criminals, and plier. For activities we think are too high moving attendees from one venue to doing a sweep of rooms, vehicles and risk for attendees but the host company another, it’s important to check the lev- venues after attendees have departed still wants to offer, we ask the company els of insurance with the transportation is also a good practice to avoid guests’ to sign a waiver holding us harmless.” companies, ask what type of driver back- personal items going missing.” Wright’s best advice for other plan- ground checks are done, how and how Like our other experts, Jones thinks ners is, “Partner with suppliers you know frequently are drivers trained and find due diligence is critical. “We invest a lot and prepare for the unexpected during out the age and regular maintenance of time and resources in the vetting and every step of the planning process.” schedule of the fleet. All transportation training of suppliers to reduce risk. We One way for planners to take some companies should have full emergency start with a dive into the basics: insur- worry out of finding the highest qual- plans in place.” ance levels, types of coverage, who is ity, most reliable local suppliers is to As for serving alcohol, Jones notes, covered, financial strength, etc. We also “It’s important to look into internal policies and training “We also understand make sure bartender they provide to their teams; are they that sometimes the best and server ratios aligned with the service levels and are within recom- execution we have? In many cases we planning of risk avoidance is mended guidelines. work with partners to go through our not exempt from incidents This allows for more own training to ensure delivery of the happening and how we eyes on guest con- types of experiences our clients expect. sumption and pre- Internally, we provide extensive quar- handle those incidents vents over-serving. terly training for internal teams and is critically important.” Having adequate and field coordinators.” substantial food at Not surprisingly, Jones believes in the Joshua Jones, DMCP the event as well as coffee, tea and other value DMCs bring to the table in terms Regional President non-alcoholic options is imperative.” of risk management. “They’ve already Hosts Las Vegas, Hosts Seattle and Hosts While working with trusted caterers done the work for you. As local experts, Southern California and venues with solid reputations and they have properly vetted each supplier. Las Vegas, NV practices doesn’t categorically prevent They know a supplier’s service level, have work with a DMC. DMCs know the local such issues as food poisoning, it does identified potential risks and verified area and they know the top vendors minimize risk. Additionally, Jones says, insurance coverage. They know their his- and venues. As Joshua Jones, DMCP, “Tracking the time food is out for con- tory in the city and genuinely care about regional president, Hosts Las Vegas, sumption, staggering food and choos- your program and attendee experience.” Hosts Seattle and Hosts Southern Cali- ing items that hold up better than others All of that is true, and the reason fornia, notes, “One of the most important are all things that can be done to help many planners work with DMCs. But as reasons to work with a DMC is that we reduce the risk of food issues.” our legal experts know, planners still are risk mitigators.” should perform due diligence as neces- However, he adds, planners need to Accidents Happen sary for every single program. Manag- engage in open, honest conversations Attendee accidents can and do hap- ing risk should be a priority with every with DMCs regarding potential risks in all pen, and it’s the response that matters. single program as a best practice. C&IT

44 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com Legacy Meetings

RETURN ENGAGEMENTS Why Do Some Destinations Create a Sense of Place That Repeatedly Attracts Planners and Attendees?

By Beth D’Addono

hat better way for a group to meetings industry the opportunity to connect with the culture of a connect on many levels: intellectually Wlegacy destination than to give with the topic of discussion, person- a passé product a jazz funeral? ally with the local culture and fellow The meeting place, of course, is New attendees and emotionally with the Orleans, a city that’s been celebrating its experience that energizes the meeting dead for close to 300 years. The group, in memorable ways. a pharma company that’s a regular in the Big Easy, relied on Bethany Leman- Why Planners Choose One ski, owner and creative designer of Destination Over Another Gwendolyn Events, to give the product When planning meetings for large a proper send off. liquid asphalt producers that make up “The culture in New Orleans is some- the Asphalt Institute out of Lexington, New Orleans, with its unique history thing that draws groups again and again,” KY, Natasha Pedigo, CMP, is charged and culture, is often a destination she said. “Our job is to make a bridge with wowing as many as 1,000 attend- planners select repeatedly to host events because there is so much to see and do.

between the city’s vibrant art, music and ees a year. The Asphalt Institute is the Events Gwendolyn Credit: history scene and our corporate groups international trade association of petro- in ways that constantly surprise them.” leum asphalt producers, manufacturers make up all aspects of liquid asphalt As for hotels, she likes the idea of the she added. “We have to have a lobby bar seriously — resulting in an understaffed Legacy denotes staying power, a and affiliated businesses. Pedigo, who manufacturing. “We look for cities that group being the big fish, not getting that is ready for us to be there in droves,” lobby bar with harried employees run- sense of place that goes beyond a brings 15 years of meeting planning have airlift for international visitors and lost in a large convention hotel juggling she said. “That spot is essentially our fifth ning out of drinks. “We won’t be going generic hotel ballroom and convention experience to the task, has a definite are a reasonable distance to and from the multiple conferences. “We don’t want to meeting room, the place where so many there again,” Pedigo says. center setting; a venue or destination checklist when it comes to giving one airport, which is another consideration.” feel like a number,” she said. “We like to connections happen. That networking is On the other hand, as part of the that planners know to which they can destination her business. Naturally she wants to lock in destina- feel that we own the place; that both the critical to our attendees, who genuinely Asphalt Institute’s 100th birthday cel- return again and again for a success- “We do have a small international tions that are intriguing to the attendees. destination and the hotel embraces us.” like each other and want to connect.” ebration this year, she’s once again ful event. Harnessing that energy in contingency and a few partnerships in “A legacy city is a place where they’ll see A destination may tick some of the December’s meeting found the group turning to the Hilton Lexington/Down- an era of digital connections gives the Europe,” she said of the companies that things they wouldn’t see at home.” boxes, but the hotel has to close the deal, at a hotel that didn’t take her heeding town, which is connected both to the

46 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 47 Rupp Arena and the Lexington Con- insider info into the mix. Finding the the city, there’s Mardi Gras World, where vention Center. Lexington, like New hidden gems, the unexpected places attendees make masks on a Mardi Gras Orleans, is a legacy destination for her. and experiences, can really make a float on the river front. A Mississippi The hotel’s Bigg Blue Martini is a stel- big impression.” river cruise can evoke the days of Mark lar lounge; a lively spot that creates a Offsite programming can deepen Twain, with jazz music and local cuisine welcoming gathering area for meeting the attendee’s experience in many part of the experience.” attendees to network. ways. Pedigo, who likes to incorporate The renovation and revival of a When dealing with her corporate offsite venues into smaller meetings for handful of historic downtown theaters, groups, what deeper appeal a destina- manageability, agrees that moving the including the Saenger Theatre, the tion offers besides the nuts and bolts of group away from the hotel is always a Joy Theater and the Orpheum Theater, programming is always front of mind, big hit. “In Boston, we took them to a has expanded the offsite playing field. Anna Visconti Peagler says. Peagler, who Red Sox game,” she says. “These are beautiful historic buildings Anna Visconti Peagler recently parlayed a career managing Pedigo has learned over the years with tons of detail and stories. Add an CEO, Corporate Meeting Planner meetings for a large -based that while entertainment can be an old-style jazz band and characters in Black Angus Corporate Meeting Planners bank and the University of Pittsburgh important aspect of an offsite confer- costume and you can really give attend- Latrobe, PA into her own business, Black Angus ence event, not everything works. For ees an enjoyable time.” Credit: Gwendolyn Events Gwendolyn Credit: “Although I always do site Corporate Meeting Planners, knows Planners agree that a legacy destination must deliver “beyond the usual“ events or venues. example, they don’t always want to Lemanski has had great success from experience that destinations that New Orleans meets that standard because attendees connect with the city emotionally. schedule a trip to a comedy show. “If using cultural experiences to punch inspections and research deliver beyond the usual guarantee bet- the attendees genuinely like each other home a conference theme. One exam- in advance, the CVBs can ter meeting attendance. Lemanski agrees, adding that return of course. Then there’s something to see and want to visit with each other, we ple is the jazz funeral for a product that’s really add that insider on investment plays a big role. like the Mardi Gras Indians — so colorful want to provide a space that allows on its way out. “For a group that’s try- “Every meeting planner weighs the and culturally interesting — most peo- them to talk while still soaking in some ing something new, or launching a new info into the mix. Finding basics — the costs of hotel rooms, food ple have no idea they even exist.” of the local culture.” product, we can do a voodoo blessing the hidden gems, the and transportation vs. the experience One important thing attendees In New York, for instance, she of positivity. That involves using the unexpected places and the attendee is going to have. What appreciate is familiarity after a day brought in some students from The elements of earth, fire, sky and water to will the ROI be?” Lemanski asks. “We of traveling. “Our attendees travel a Juilliard School to play classical music bless the new product. The ceremony experiences, can really have it pretty good here in New Orleans lot,” Pedigo says. “Giving them a sense during dinner. It was a big hit. “The idea always makes a huge impression.” make a big impression.” because we have so much to offer. of place is critical. In many hotels, for is to find what in a city you can’t do any- Everything is close and walkable, which example, you could be in any city in where else,” Pedigo says. Tapping Into Legacy to Create helps. We can not only save on transpor- America. For instance, in New Orleans, Offsite experiences in New Orleans a Memorable Meeting tation, but we can move our attendees many hotels seem to have a passion run a wild gamut, Lemanski says. “In A legacy meeting delivers on all of in a second line parade, from the hotel for using local artists, not just generic less than an hour we can be on a bayou these counts and so much more, says events come and go with literally no to the dinner venue, complete with art. If you’re traveling three weeks in a having a crawfish boil, the attendees Pedigo, who associates the word leg- footprint or staying power left behind,” a police escort and a brass band. It’s a row, it’s great to know where you are can hold a baby alligator and listen and acy with longevity. she says. As the Asphalt Institute this Bethany Lemanski comparable investment but the differ- when you wake up.” dance to a Cajun band. In and around “I’ve seen so many meetings and year is celebrating its 100th anniver- ence between a parade and a bus ride Incorporating a city’s food specialties sary, that adds both a fourth meeting Owner, Creative Designer is a no brainer.” into the hotel’s buffets is another impor- and the importance of the group’s own Gwendolyn Events New Orleans, LA Delivering New Orleans culture can tant aspect, Pedigo says. “In Minneapo- legacy into the mix. “Part of our legacy come in myriad ways, from serving hot lis, we want to serve a Jucy Lucy, the is to really listen and pay attention to “The culture in New beignets at the coffee break to kicking legendary cheese-stuffed burger. You what our companies want. Our records off an early morning general session can only have chicken piccata so many go back to 1986, which is a lot of back Orleans is something with a 15-person gospel choir, Leman- times. If members don’t connect to the story. We don’t want to have meetings that draws groups again ski added. “That always gets everybody food in the meeting experience, they’ll just for meeting’s sake. We aren’t just and again. Our job is to wide awake. New Orleans makes it easy skip functions and find it elsewhere.” checking a box.” make a bridge between for planners to get to wow.” Food is a critical part of the experi- They held the meeting in New York to ence, agrees Peagler. “Because it reflects celebrate the organization’s manufac- the city’s vibrant art, Finding the Elements That the culture of a city. “I’ve had a great turing past, and upcoming centennial music and history scene Create a Lasting Experience experience in Toronto in that regard. meetings include Chicago in August for and our corporate A destination and meeting that They did a super job bringing Canadian a celebration of the organization’s pres- connects on an emotional level to an culture, food, local speakers and enter- ent; a homecoming meeting planned in groups in ways that attendee is what will long resonate, tainment into the programming.” October at the Hilton Lexington/Down- constantly surprise them.” Lemanski says. “New Orleans is able to Working closely with the local CVB is town, their founding city; and finally San hit all of the senses: hearing, sight, taste, always a boon, Peagler says. “Although I Diego in December, where the group’s Credit: The The Credit: Orpheum Theater smell and touch. Our great food is a always do site inspections and research The Orpheum Theater is a great way for attendees to appreciate the history and culture of future will be the theme. given, and there is the amazing music, in advance, the CVBs can really add that New Orleans. The venue can host live music, private parties, corporate meetings and more. Although legacy denotes a history,

48 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 49 it isn’t something that ossifies, Pedigo says. “We have to listen, to pay atten- tion and change as needed to stay nim- ble within that legacy. The whole ‘same as last year’ doesn’t fly with me. That’s when you get stagnant.” The companies that make up the Asphalt Institute are themselves con- cerned with legacy, as many of them are multigenerational. “What might have been important to the first and Natasha Pedigo, CMP second generation doesn’t matter as Meeting Planner and Event Manager much to the third or fourth. We have to Asphalt Institute be open to that and continue to serve Lexington, KY as change occurs.” For some of Peagler’s groups, leav- “I’ve seen so many ing a bit of themselves behind is a way

meetings and events to extend that sense of legacy. “They Meeting Black Angus Corporate Planners Credit: get involved in some kind of charitable The Sienna Mercato Restaurant’s rooftop come and go with bar, Il Tetto, in Pittsburgh is an example of literally no footprint community work that really touches the a venue that will leave a lasting impression. locals,” Peagler says. “We bring so much or staying power left revenue along with our meeting, but New Orleans, which just celebrated behind. Part of our this is a way to stretch that in a slightly its 300th birthday in 2018, is certainly legacy is to really listen different direction that in just hospitality.” an example of a legacy destination While there are elements of a meet- with staying power, Lemanski says. and pay attention to ing that Peagler can’t control — the “Our history stems from a gumbo of what our companies quality of speakers and educational pro- nationalities and influences that has want. We don’t want gramming, for example — wrangling created a unique and particular cul- to have meetings just the bits she can influence is full-on her ture. And the city still continues to job. “I’m here to make everybody’s job develop and grow. “ for meeting’s sake.” easier, and handle any issues that come The ability of a destination to charm up seamlessly, behind the scenes. I want and surprise attendees makes the dif- the destination to really shine and make ference between a same-old meet- that lasting impression.” ing and one that invites attendees to I met my Soulmeet. ruminate on their experiences and be eager to return. When the French landed on vibrant corporate initiatives, “New Orleans is always surprising our shores three centuries creative festivals and world- attendees,” Peagler says. “That memo- ago, they were driven by the class special events. In the rable moment might happen as soon promise of new opportunities. tradition and spirit of our as you get in the cab from the airport. New Orleans’ foundation was history, New Orleans is a People are so friendly here. The driver built on meeting new people, place of new partnerships, might start talking about his day, tell- blending cultures, testing new collaboration, reinvention and ing you about his favorite restaurants or ideas, breaking boundaries creative inspiration necessary and collaborating to build a for today’s tomorrow. bars; sharing stories about his life.” She better future. As it was in the continues, “Your New Orleans experi- beginning, the heart of our Bring your meeting to ence may have already started before unique culture is still rooted in New Orleans and start you even get to the hotel. It’s that genu- partnerships and community. your own story with ine interaction — with hospitality staff, #OneTimeInNOLA. locals, shop owners — that will stick in Today, we host millions at the minds of the meeting attendees. exclusive executive functions, NewOrleans.com/meetings Every time they come to New Orleans, major annual meetings, it’s a different experience. Which makes them want to extend, stay longer, or The Castle just outside Lexington is an example of a unique venue — it’s bring the family in for the weekend. a hotel and restaurant that hosts events — that attendees will always remember. Credit: VisitLex Credit: That’s a win-win for everybody.” C&IT

50 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com Asia, a Global DMC Partner, not only your group. Or worse, imagine having worked closely with their connections to take an attendee to visit a doctor “In the DMC Network, we like Destination Management Companies at all the local restaurants to ensure the who does not speak your language. As to say that our partner DMCs client’s specific needs and timing could Chaulet explains, common situations met, but also sourced a traditional Japa- like these are when it’s crucial to have are the mayors of their towns. nese gala venue in Kyoto that was able a DMC as a local partner. They know all of the to cater to a group wanting to party “Safety and security are top key vendors, local hot past midnight with traditional Japanese of mind for all DMCs,” Chau- drumming as entertainment. let says. “They have local and cold spots, key “In the end, our experienced DMC resources at hand to help put stakeholders and how partner was able to deliver the incen- together the strongest con- to bring out the best tive just as the client desired,” Chaulet tingency plans and be ready says. “And the guests left Japan with a to take care of any emer- in their destination to glowing impression of what the coun- gency — big or small.” match the needs and try has to offer. “ budget of their client.” As DMCs aren’t membership-based, Strategies to Take they offer a complete, unbiased view of Like any product or service purchase, Dan Tavrytzky the market. Joe Fijol, managing partner, doing your homework, asking for refer- Managing Director Florida, 360 Destination Group, explains rals and conducting research will give DMC Network that this comprehensive knowledge meeting planners the confidence to Phoenix, AZ

Credit: 360 Destination Group Credit: and experience enables them to give know they made the right choice in a singular focus around their respective Beach events are fun, but there’s a lot of planning involved. A local DMC can ensure things run smoothly. planners insight into the pros and DMC. The DMC world is proud to have destinations with staff possessing cer- cons of all the options based on their an industry association — Association tifications such as DMCP, CMP or other goals and needs. of Destination Management Executives such certifications that attest to ongo- “A good DMC will tell you what you International (ADMEI) — that supports ing education,” Patino says. A planner need to hear, not what you want to hear,” and promotes the professional aspects will be best served in finding a DMC Fijol says. “DMCs have their finger on the of the work of DMCs and provides an that is client focused — demonstrat- Partners in Planning pulse of what’s new in the market and accreditation that recognizes DMCs. ing the necessary knowledge to deliver the experience and working knowl- This recognition means the designated on expectations. Work With a DMC to Get Things Done Right edge of the details and logistics that can DMCs have gone through the educa- “Clients are particularly interested By Maura Keller make or break a program. A good DMC tional rigors and work history to show in working with an organization that knows how to make the walls disappear that they are professional and experi- focuses on account management, s most experienced planners “For planners, using a DMC is like hav- As such, a DMC should be viewed between a meeting planner’s office and enced experts in their field with staff who allowing each current and future desti- will agree, destination manage- ing their own trusted VIP concierge,” says as an event or meeting partner, creat- theirs, providing transparency and serv- have a Destination Management Certi- nation to build upon the value of shared Ament companies are destination Catherine Chaulet, president of Global ing a vision for a program in tandem ing as a seamless extension of the meet- fied Professional certification (DMCP). experiences and allows fluid engage- experts and far-sighted professionals DMC Partners. “DMCs have a wealth of with the client — namely a meeting ing or event planner’s team.” “These credentials certainly convey ment,” Patino says. who gather meeting planners’ visions local connections to make sure attend- or event planner. Jeff Nelke, DMCP, partner – South that a DMC is dedicated to its profes- When establishing a potential rela- and help pull the threads of an event ees will experience the most exclusive The value of a DMC is often best told Florida at ACCESS Destination Services, sion and craft and not just working tionship with a DMC, there are some together by providing creative solutions activities their destination has to offer,” by painting a picture. The Japanese DMC stresses that meeting and event plan- from a kitchen table with a glitzy web- key questions meeting planners need and event design concepts that truly Chaulet says. “They know best how to partner of Global DMC Partners recently ners could use more hours in a day site,” Tavrytzky says. to ask, including requesting referrals “wow.” As Jennifer Patino, DMCP, CEO of showcase their destination and local cul- managed an incentive program in Tokyo and more hands to do the heavy lifting Patino agrees. “Looking for an and samples of past work, which will Hosts Global explains, DMCs provide risk ture to attendees, elevating the program and Kyoto for 55 attendees from Brazil. come meeting operation time. That’s accredited DMC allows you to know support the current proposal under mitigation using trusted suppliers, ven- for a truly authentic experience.” As Chaulet explains, the planning of this where DMCs come in. that you’re working with a vetted DMC. review. Tavrytzky also advises meeting ues and relationships to deliver a safe, Dan Tavrytzky, managing director of incentive group was particularly chal- “DMCs offer planners a resource to Look for those companies that have planners to ask an official at the DMC effective plan for clients. Each program DMC Network, agrees that DMCs are an lenging, especially where dining and expand their teams and local is developed with not only creative strat- educated connection to a destination. gala dinner venues were concerned. expertise needed to help pull egies in mind but also a sound logistical Essentially they are the experts in the “Japan is known to have a very rigid that proverbial rabbit out of “In the end, our experienced DMC partner plan and attention to the potential what cities in which they live and work. structure in place with traditionally early the hat,” Nelke says. “This can was able to deliver the incentive just ifs — weather or other business disrup- “In the DMC Network, we like to say closing times for restaurants and gala be accomplished via a myriad as the client desired. And the guests tors — that could impact the outcome of that our partner DMCs are the mayors of venues,” Chaulet says. “The Japanese of services DMCs offer. The a program’s success. While rarely need- their towns,” Tavrytzky says. “They know tend to eat dinner early — between 6 goal is always to add great left Japan with a glowing impression ing to employ “Plan B,” the job of DMCs all of the key vendors, local hot and cold and 8 p.m. — and the planner wanted efficiencies to the process.” of what the country has to offer.” is to consider many factors to ensure spots, key stakeholders and how to bring to offer dinners starting later in the eve- Imagine being in an unfa- they are proactively planning to execute out the best in their destination to match ning at around 9 or so, which is more miliar, new destination where Catherine Chaulet, President seamlessly for clients. the needs and budget of their client.” typical in Latin America.” Destination something goes wrong with Global DMC Partners, , DC

52 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 53 about its history, industry involvement, any direction on how best community engagement, insurance lev- to meet a planner’s needs,” els, accreditations and awards. “DMCs offer planners a resource to expand Chaulet says. If there isn’t “This will also help paint a picture their teams and local expertise needed to a specific budget, giving a for the type of organization you will help pull that proverbial rabbit out of the range, or a couple of ranges be hiring to execute your vision as it’s is fine so a planner can see important that a rapport and trust are hat. This can be accomplished via a myriad the different options at dif- created to have a successful working of services DMCs offer. The goal is always ferent price points. Ultimately, relationship,” Tavrytzky says. “There’s to add great efficiencies to the process.” a DMC needs to know if they also value in being part of a larger are working with a $5,000 organization that further supports the budget or a $40,000 budget DMC’s mission and value.” Jeff Nelke, DMCP,Partner – South Florida to know what options to propose so ACCESS Destination Services, Hollywood, FL Chaulet says the questions every that they don’t get turned away prema- planner needs to ask include: How is planner be faced with a challenge or says. “Understanding how the client turely with the planner thinking they are the DMC structured to be able to oper- obstacle they can’t control,” Fijol says. will measure success for any program just too expensive. ate their program and manage the pro- Once you select your DMC partner, allows a proactive approach to the Additionally, Chaulet stresses that gram until it operates? Can the DMC one key way to get the most from the proposed services.” sharing the program’s history is just as provide client and vendor references partnership is a “deep dive” conversation. crucial. “Being too vague or using gen- along with insurance certificates? Is the As Nelke explains, this entails exploring Mistakes to Avoid eral statements around needing some- DMC part of a larger DMC network to DMC NetworkCredit: a planner’s needs and meeting goals A DMC selection should be viewed thing new and creative isn’t enough,” A group enjoys an event in Panama. A good DMC has connections in destinations around have additional backing and support? the world, allowing locals to best showcase their destination and culture to attendees. to assure alignment and prevent over- similar to hiring an employee. As Fijol Chaulet says. Planners must share past Additionally, working with a network step. An example of this might be deter- explains, DMCs work best with clients experiences, videos, pictures of the pro- such as Global DMC Partners, which has organizational structure and policies, transparent goals and shared budgets, mining who is pulling a special event when the shared goal is to develop a gram, and how it was operated in the over 65 elite DMCs in over 500 locations, proposal templates, client and vendor both of which are vital for a successful permit and managing the local regula- long-term partnership. past so the DMC has a clear direction will ensure that a planner is working references and their membership in program creation. tory obligations. “Treating a DMC like a vendor is short of what kind of elements the planner is with the best DMCs in each market. industry organizations. “Understanding the parameters of Patino and her team at Hosts Global sighted and a planner will limit their looking to incorporate. “Before they become a member, each “It is extremely time-consuming to past program successes and failures have found that the smoothest and team as they won’t achieve the benefits “What is new and creative to one cli- assess DMCs on your own, so part of our will help to frame the work to be done most effective relationships begin with and efficiency that a deeper, trusted rela- ent might be old and tired to someone “A good DMC knows how to value is that we take that first step — the and clarify the expected outcomes,” adequate time allocated to discovery tionship can offer,” Fijol says. else, so clearly outlining expectations is DMC vetting process — off the planner’s Tavrytzky says. “Also, open, honest and about the breadth of a meeting’s needs One of the key mistakes meeting essential,” Chaulet says. make the walls disappear hands so they can focus on other impor- timely communication is key for both and goals as well as learning more planners make when working with Underutilization also is one of the between a meeting tant aspects of their meeting the planner and the DMC. Like any rela- about the various stakeholders for the DMCs is offering minimal communica- largest missed opportunities of working planner’s office and or event,” Chaulet says. tionship, the more you put into it, the client’s meetings. tion. “Clients who can openly commu- with a DMC. “Maximizing each other’s Determining if a DMC has more you will get out of it. A great client “A proper intake question-and-answer nicate and share information in a timely resources to come together under a theirs, providing related experience either and DMC relationship is the opposite of session between the DMC and client fashion will be better positioned to get common meeting goal can be the differ- transparency and within a specific industry or transactional — it’s collaborative.” allows the DMC to uncover pain points the full value and partnership from their ence between a good and ‘wow’ meet- serving as a seamless the type of event or meeting Fijol also recommends establishing a and opportunities to become a val- chosen DMC,” Tavrytzky says. ing,” Nelke says. being held also is paramount. communication structure that includes ued resource for the planner,” Patino Some planners also may not share The future looks promising for solid extension of the “Find out if the DMC will be regular check-ins to review important the appropriate amount of information relationships between corporate meet- meeting or event operating other programs or information and deadlines at each stage. “A proper intake question- with the DMC, specifically around pro- ing planners and DMCs. As such, Patino planner’s team.” have commitments during “Often a DMC will offer to travel to and-answer session gram budget, history and expects the role of DMCs to continue that time, as that can impact a planner’s office for a planning day, expectations. As Chaulet to grow and thrive in the meetings Joe Fijol how a meeting is managed,” Fijol says. which is a great way to kick off the part- between the DMC and explains, attempting to get planning industry, especially for those Managing Partner, Florida “Also confirm they have an office in nership and make them an extension of client allows the DMC the best price by not shar- that pursue best-practice develop- 360 Destination Group the designated market as that is an the meeting planner’s team,” Fijol says. ing the budget or pushing ment, ongoing education and a client Hollywood, FL to uncover pain points indicator of the depth of their relation- Also be sure to plan at the onset for too hard to bring the costs centric approach. ships and knowledge.” the worst-case scenario. In doing so, the and opportunities down can cause the plan- “Good DMCs remain an essential of our DMC partners goes through an Be sure to also review a DMC’s staff- DMC should review all the potential to become a ner to lose sight of the end extension and resource to planners,” extensive vetting process to ensure ing plan for a meeting or event program. things that could go wrong — weather, valued resource result and the most impor- Patino says. “The sheer number of hours they are financially sound, well-estab- “Unfortunately sometimes planners get public health issues, or a government tant part of the program it would require for a planner to conduct lished, highly recommended and sold the dream and delivered the night- shutdown — and be equipped with for the planner.” — the attendee experience. a thorough vetting of all local services the most creative DMC in their mar- mare, so taking time to ensure sufficient processes and insurances to make sure Jennifer Patino, DMCP “A DMC can provide exceptional and goods, establish the logistical plan ket,” Chaulet says. Chaulet and her operations support is critical,” Fijol says. the meeting and event is covered. CEO options for a whole range of budget and provide the proper team to execute team go through the entire process of After selecting a DMC, a meet- “Luck favors the prepared, and DMCs Hosts Global needs, but without any idea of the on the vision of the program validates reviewing their insurance certificates, ing planner should have clear and have firsthand experience should a Las Vegas, NV budget up front, the DMC doesn’t have the value of a great DMC partner.” C&IT

54 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 55 Excellent Values Recently King turned to Treasure Island Hotel & Casino for “From outstanding hotels, resorts Destination a corporate meeting that met King’s parameters and budget and meeting venues to unmatched expectations. “Treasure Island provides an excellent value compared to similar Las Vegas resorts,” King says. “The resort’s entertainment options and recreational location cannot be beat. The experienced events team at activities, Las Vegas and Reno Treasure Island made our group feel at home. Many of the provide easy-to-reach destinations employees are longtime Treasure Island team members and that attendees appreciate.” they care about the success of the events they manage.” Treasure Island recently completed a full remodel and Chris King, President, Meeting Planner expansion to its meetings and event space as well as several Focus Incentives luxury and premier guest suites. In addition, all 2,664 deluxe High Point, NC rooms as well as the 120 petite, 55 tower and 19 executive LasLasVegasVegasVibeVibe suites are currently undergoing a multimillion-dollar reno- vation scheduled to be completed over the next several months. Any attendee would also be inspired by the newest Planners Know This Destination Always Antilles Ballroom space, which features natural lighting from the optional tropical pool view with panoramic two-way mir- Delivers What Their Attendees Want rored glass doors. For those who host or attend a meeting or convention at Treasure Island, customized banquet menus By Maura Keller also are available, including regionally sourced options. As Jennifer Guevarra, vice president of business devel- hen Chris King, meeting planner and president of Focus Incentives, opment and sales at MEET Las Vegas explains, Las Vegas is the ideal city to host corporate meetings and events as the Wa meeting, incentive and group travel management company, city offers a vast array of activities, diversified dining options and entertainment. looks for a meeting or event location that offers the best of everything, he “Meeting planners have more access to celebrity perfor- mances, world-renowned chefs, as well as indoor and out- convention space within a 2-mile stretch on the Las Vegas often considers the Las Vegas and Reno areas. Here’s why: “Las Vegas and door activities,” Guevarra says. “This accessibility along the Las Strip. That’s more than all the convention space in Manhat- Vegas Strip takes away from many of the logistical challenges tan combined. MGM Grand’s expansion comes on the heels Reno offer everything that a meeting planner needs to create a successful of transportation either for the celebrity or the attendees. The of expansions at sister properties Mandalay Bay Resort and diversification of restaurants within the city allows both plan- Casino Las Vegas, ARIA and Park MGM. event,” King says. “From outstanding hotels, resorts and meeting venues to ners and attendees a vast amount of options for every palate.” Meeks recognizes that Las Vegas offers an easy loca- Parker Meeks, president of infrastructure at TRC Compa- tion for direct flights from across the country. “Our leader- unmatched entertainment options and recreational activities, Las Vegas nies, Inc. orchestrated a leadership strategy offsite meeting ship team is spread across both coasts,” Meeks says. “There for the organization’s top-25 leaders at ARIA Resort & Casino. are lots of activities for social events and high-value hotel and Reno provide easy-to-reach destinations that attendees appreciate.” “I was familiar with ARIA and knew it was a great location in rooms for the price.” the middle of the Strip,” Meeks says. “It is a nice property with all the meeting and conference amenities to provide all of our needs with a high-end feel.” ARIA is one of MGM Resorts International’s venues within

Credit: aiisha/Depositphotos.com Credit: the Las Vegas area. MGM’s vision to grow the convention mar- ket within Las Vegas has resulted in MGM Grand’s $130 mil- lion, 250,000-sf expansion. With this expansion, MGM Resorts now offers a total of 4 million sf of leading meeting and

“We had 42 attendees and the constant clean up by ARIA Resort & Casino staff really made a difference in us being able to get things done.” Koren Vazquez, Meeting Planner Credit: kobbydagan/Depositphotos.com Credit: Full Steam Staffing Treasure Island Hotel & Casino offers 30,500 sf of meeting space after Ontario, CA $8.2 million in enhancements to its upper- and lower-level spaces.

56 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 57 Koren Vazquez, meeting planner with Full Steam Staffing, also selected ARIA Resort & Casino for the company’s 10-year anniversary conference. “We had 42 attendees and the con- stant clean up by ARIA staff really made a difference in us being able to get things done.” ARIA recently added outdoor meeting space with its Ironwood Terrace, an 8,000-sf outdoor space connecting ARIA’s East and West Convention Centers overlooking the pool complex and mountains. An ideal loca- tion for breakfast, lunch, dinner or receptions, the terrace can accommodate an intimate event for 30 or a large reception for up to 800 guests.

Changes Aplenty The Mandalay Bay Resort and Casino Las Vegas Con- vention Center also recently finished an expansion, which trekandshoot/Depositphotos.com Credit: Bellagio Las Vegas, of MGM Resorts International, is famous for its included 350,000 sf of new exhibit space, a 20,000-sf foyer Fountains of Bellagio. The free show has thrilled attendees for years. and underground parking. The Mandalay Bay Convention Center now boasts more than 2 million total sf and more In April 2016, Las Vegas added the T-Mobile Arena, a mul- than 900,000 sf of contiguous exhibit space with the ability tipurpose indoor arena on the Las Vegas Strip. This venue is to grow current shows and attract new corporate, association home for the city’s Vegas Golden Knights NHL team. and incentive groups. “MEET Las Vegas is fortunate to be one block away from the Westgate Las Vegas Resort & Casino is undergoing $250 Downtown Las Vegas Events Center, which brings concerts, million in renovations and expansions that have touched music festivals and viewing parties for various events taking nearly every inch of the property as it celebrates its 50th place at the T-Mobile Arena,” Guevarra says. anniversary in 2019. Unique Venues One unique venue that has become very popular among meeting and event planners is The Mob Museum. The

“The Mob Museum was the perfect opportunity to give them something they couldn’t have done on their own. We hosted a sit-down dinner in the courtroom for 60 people complete with an ex-mob guest speaker who shared his life story.” Leora Azoulay, President Incentives By Design, Inc. Las Vegas, NV Credit: paulmaguire/Depositphotos.com Credit: New York-New York Las Vegas Hotel & Casino, another MGM Resorts International property, offers 30,500 sf of flexible meeting space.

The Westgate Las Vegas offers more than 225,000 sf of renovated convention space, 2,800 guest rooms and suites and the award-winning Serenity Spa by Westgate. The venue’s expansive convention space can accommo- date any function; from intimate gatherings of 10 to groups of 6,000. The meeting space is centrally located on the ground level and offers 35 meeting/breakout rooms. They also boast more than 100,000 sf of continuous customizable meeting space including the 70,000-sf Paradise Event Center, 43,000-sf Pavilion and 35,000-sf Ballroom.

58 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com museum and enjoyed the exceptional exhibits before coming “This accessibility along the Las Vegas Strip into the courtroom. “ARIA Resort & Casino is a nice takes away from many of the logistical “The room was set with long tables, using the existing court- room benches for seating,” Azoulay says. “Our guest speaker, property with all the meeting and challenges of transportation either Frank Cullotta, who right hand man to Tony Spilotro in the conference amenities to provide all for the celebrity or the attendees. The day, entertained all and terrified some with his stories of life of our needs with a high-end feel.” diversification of restaurants within the in the mob. When the guests returned to the hotel that night, city allows both planners and attendees a they each had a personalized signed copy of a book written by Parker Meeks, President, Infrastructure Frank. The guests that attended the event were in awe, both TRC Companies, Inc. vast amount of options for every palate” because of what they learned walking through the exhibits Houston, TX Jennifer Guevarra, Vice President of Business and later from the guest speaker. Dining in the same court- Development and Sales room that you now know was where the actual mob members were tried is quite Credit: The MobThe Museum Credit: MEET Las Vegas The Mob Museum gives attendees the chance to visit the Historic Las Vegas, NV a spectacular sensation. The guests will Courtroom where actual mob figures were tried for their crimes. remember this event for years to come.” The Cosmopolitan of Las Vegas’ museum offers truly unique spaces of various sizes. Guests uniquely vertical design, situated on can attend a classroom-style training in the Oscar B. Good- just 8.6 acres, allows for easy access man Room, enjoy an elegant dinner in the Historic Court- to the facility’s meeting and conven- room or hold a Roaring ‘20s-themed reception in the Distill- tion space, which spans three floors ery. During events guests are also encouraged to explore The of the 2,995-room resort and offering Mob Museum’s award-winning exhibits. seven ballrooms ranging from 7,000 Leora Azoulay, president of Incentives by Design, Inc., sf to 37,000 sf. recently worked with a client who comes to Las Vegas for The Chelsea, the Cosmopolitan’s their annual meeting. new 40,000-sf event and performance “They invite all their top customers to attend and on the space, offers business, meeting and second night they host them to a special dinner event that convention planners an avant-garde will be memorable and out of the ordinary,” Azoulay says. approach to meetings, a refreshing “The Mob Museum was the perfect opportunity to give them addition to what is currently available something they couldn’t have done on their own. We hosted The team at Incentives by Design began by sending invi- in Las Vegas. The unique meeting space, a sit-down dinner in the courtroom for 60 people complete tations to guest’s rooms the evening before — a plush fish which can accommodate more than with an ex-mob guest speaker who shared his life story. It wrapped in newspaper with a little note that read: “If you 3,000 people, is further complemented was truly enlightening, entertaining and perhaps even don’t want to swim with the fishes, you’ll be in attendance with stunning digital displays that cre- a bit unnerving.” for dinner tomorrow night.” Upon arrival guests explored the ate surfaces for meetings and groups to enhance the experience beyond tradi- tional programming. To offer a one-of-a-kind conference experience, Caesars Entertainment recently began construction of Caesars FORUM, a $375 million, 550,000-sf con- ference center in Las Vegas with the two

Credit: Caesars Entertainment Caesars Credit: largest pillar-free ballrooms in the world that will open in 2020. Within walking distance to more than 20,000 Caesars Entertainment hotel rooms, connected MEETINGS WITH A NEW VIEW to 5,000 Caesars Entertainment hotel rooms and adjacent to The LINQ Prom- ON THE LAS VEGAS STRIP. enade retail district, this state-of-the-art Experience our new $6.5 million meeting facilities expansion facility will provide a unique option for offering natural light along with 30,500 square feet of event meetings and events. space featuring state-of-the-art technology. Until Caesars FORUM is complete, Become a TI Las Vegas Specialist at TIvegasTAU.com | 800.388.5777 Caesars Palace Las Vegas Hotel & Casino also offers an amazing meeting space experience. Its 300,000 sf of meeting Caesars FORUM, a $375 million, 550,000-sf conference center will open in 2020. The venue is adjacent to The LINQ Promenade retail district. space is comfortably set apart from the

60 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com TheMeetingMagazines.com • Corporate & Incentive Travel • May 2019 61 Pavilion, but also the adjacent parking lot next to the com- pany. As Guevarra explains, this allowed the planner to cre- TURN ANY ate a “vehicle-to-event” experience where the moment they stepped out of their cars, they were immersed by the com- pany’s brand — from a welcoming entrance, to strategically sectioned off entry points and finally a sound tunnel with MEETING INTO virtual reality effects walking into the event space. “The flexibility of MEET Las Vegas to create a total arrival experience allows us to ‘wow’ attendees from the moment they arrive onsite,” Guevarra says. A S H OW.

Credit: Peppermill Resort Peppermill Credit: Spa Casino Las Vegas-Reno Area Benefits Peppermill Resort Spa Casino boasts a two-story, 4,000-sf Executive Las Vegas and Reno are ideal locales for hosting and Boardroom, which can accommodate up to 46 attendees. THE COMPANIES YOU planning corporate meetings and events for several reasons. casino area, yet remains within easy reach of attendees. Cae- Accessibility is a big factor, because Las Vegas has direct WORK WITH VARY. sars Palace offers a large range of flexible venues with count- flights from so many major hubs worldwide. less configuration options to suit groups of all sizes. In addition “Weather is also a key factor for meeting planners as they to traditional meeting venues within Caesars, the site’s Colos- simply want sunshine — it’s surprisingly a huge benefit for YOUR COMMISSION seum boasts one of the world’s largest LED screens, a perfect this great city and permits planners to look at group activi- location for presentations that really “wow.” ties both indoors and outdoors year round,” says Tara Rus- SHOULDN’T. sell, senior vice president of sales, catering and conference Reno Gems services at The Cosmopolitan of Las Vegas. “The city of Las Reno has long been a favorite destination for meeting and Vegas also still boasts a low tax rate for hotels, restaurants event planners, and Grand Sierra Resort and Casino in Reno and retail shopping. In a small radius, we have nearly every- is a go-to resort for meetings and events of all sizes. Grand thing a planner would desire.” Sierra’s convention center provides over 200,000 sf of meet- To make the most of their planning experience, King rec- ing space, along with 45 breakout rooms to meet smaller ommends meeting planners who have selected Las Vegas group’s needs. Located a mere five minutes from the Reno begin orchestrating their event as far in advance as possible airport, Grand Sierra can accommodate groups ranging from 10 to 4,000 people. With 106,000 sf of meeting space, Peppermill Resort Spa “The decisive factor for this client Casino, features its newly renovated Sorrento, Naples and choosing Atlantis Casino Resort Spa was Capri ballrooms. In addition to offering Northern ’s larg- est clear-span meeting space, Peppermill also boasts a unique how bright and spacious the meeting private dining room and two-story executive boardroom. space is. Additionally, another huge To establish strong relationships with meeting planners, plus was having access to all of the Atlantis Casino Resort Spa in Reno works hard to make their meeting space on the same floor … ” jobs as easy as possible. A meeting planner who recently visited the Atlantis property commented that it took exactly John R. McGinnes, Executive Director of Sales eight minutes from the time they received their luggage at the Atlantis Casino Resort Spa Reno-Tahoe International Airport to be escorted to the hotel Reno, NV by Atlantis’ complimentary shuttle. Atlantis is connected to the Reno-Sparks Convention Center via a glass-enclosed Sky Bridge with 550,000 sf of combined flexible meeting space available at Atlantis and the convention center. “The decisive factor for this client choosing our hotel was how bright and spacious the meeting space is,” says John R. McGinnes, executive director of sales at Atlantis. “Additionally, another huge plus was having access to all of the meeting space on the same floor and being accessible from each of the hotel’s elevator banks.”

Tips for Success Recently MEET Las Vegas hosted a corporate event that not only bought out their entire building and outdoor

Steve O’Malley, Michael Guerriero, and David Peckinpaugh (pictured left to right) Maritz Global Events 62 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com “The city of Las Vegas also still boasts a low tax rate for hotels, restaurants and retail shopping. In a small radius, we have nearly everything a planner would desire.” Tara Russell, Senior Vice President of Sales, Catering and Conference Services The Cosmopolitan of Las Vegas ThankFOR TRUSTING US TO DELIVERYou Las Vegas, NV YOUR MESSAGE OVER THE YEARS!

ACTUALLY WE FEEL YOU DESERVE ALL THE CREDIT.

So enjoy up to $25,000 Credit: The Cosmopolitan of Las Vegas of Las Cosmopolitan The Credit: The Cosmopolitan of Las Vegas offers a unique, 40,000-sf event and towards your master account performance space called The Chelsea, which is split over two levels. per group contract. and avoid competing with major conventions that drive reduces the number of separate touch points to plan, includ- up the prices of hotels and event venues. “Las Vegas has so ing invoices, expenses, etc.,” Meeks says. much to offer that it can be overwhelming when consider- Russell says most attendees want to be where they would HERE’S HOW... ing all of the group event options,” King says. “Experienced normally go on their free time anyway, so meeting planners hotel teams and destination management companies can should select what is best for the majority of the participants. NEW RFP’S ACTUALIZED BY 1.26.2020 help planner find the best option for their group.” “Getting their ‘buy in’ before selection may also work Meeks also recommends meeting planners coordinate towards your favor,” Russell says. “Giving attendees a bit of MINIMUM OF 50 ROOMS PER NIGHT / 2 NIGHTS QUALIFY across venues by evaluating properties where possible to down time is also beneficial, as all work with little time to bundle dinners and events with meeting planning. “This explore may hinder participation. Call out the designated $10 CREDIT PER ROOM NIGHT UP TO 2500 ROOM NIGHTS free time on the agenda, so guests understand the balance between that SPECIAL EVENT RECEPTIONS AND BANQUETS QUALIFY, and the scheduled activities.” PLEASE INQUIRE Guevarra stresses that Las Vegas is moving in a direction where the region ONE TIME CREDIT PER CONTRACT TO DESIGNEE will be the leader in entertainment, dining and event experiences. “More ADDED CONTRACT CONCESSIONS STILL APPLY celebrity chefs and talent are recogniz- ing they are able to have life balance in our city thanks to the amount of traf- Contact Michael Rowland, Executive Director of Sales fic that comes to the city,” Guevarra says. “With the arrival of the Las Vegas and mention this offer. Stadium, to the all-immersive MSG [email protected] or call 702-693-5234 Sphere, to up-and-coming hotels such as Resorts World Las Vegas and Circa in Learn more about Hard Rock Las Vegas Meetings downtown, Las Vegas never ceases to at HardRockHotel.com. push the boundaries of event demands.” Las Vegas Stadium is set to open in *Bookings are based on availability. Blackout dates 2020, MSG Sphere in 2021 and Resorts may apply. Offer cannot be combined with any Credit: MEET Las Vegas MEETCredit: Las MEET Las Vegas has 40,000 sf of meeting and event space, which includes its outdoor World Las Vegas and Circa Resort & other offer or promotion. Master Account Credits Pavilion that can accommodate up to 400 attendees, and additional space on three levels. Casino in 2020. C&IT have no cash value and will be applied to the established Master Account with hotel and final billing. Management reserves all rights to alter or cancel any promotion at any time. 64 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com On The Move Hosting a Great Convention a series of helpful tips

yoga at EXPERIENCE THE red rocks 300 days ULTIMATE OPEN of sunshine

EGLOFF TRODD KENT DUNN DORNER FLOOR PLAN. inspired attendees

Teneo Hospitality Group, the pre- The Cincinnati USA Convention & Vis- brings more than 10 years of leadership mier Global Group Sales Organization, itors Bureau announced a new diversity experience in the hospitality industry. named April Egloff director of sales, and inclusion initiative that will be led Midwest. Egloff launched her hotel sales by Jason Dunn, CTA, group vice presi- The Charter Hotel Seattle, Curio With unlimited outdoor activities in the city and Rocky Mountain career in 2006 on Chicago’s fabled Gold dent of diversity sales and inclusion. Collection by Hilton, announced the backyard, your attendees will never run out of new adventures. Coast at the historic Ambassador East appointment of Nicole Cheramie as Denver is waiting to inspire your team to new heights. Hotel, serving as the senior entertain- Plantation on Crystal River selected director of sales and marketing. Chera- ment sales manager Laura Dorner as new director of sales mie joins with more than 15 years of Get your blood fl owing at CONVENTIONSELEVATED.COM and marketing of the 196-room resort. experience in the industry. Four Seasons Hotels and Resorts Prior to joining Plantation on Crystal announced the appointment of River, Dorner was a sales executive with Omni Orlando Resort named Ben Trodd as its first senior vice president Villages of Citrus Hills. Anne Madden, CMP, HMCC, senior sales of sales and hotel marketing, consoli- manager. With 25 years in the industry, dating hotel marketing, hotel sales and Naples Grande Beach Resort Madden joins from Martiz, a sales and worldwide sales teams under one leader. appointed Melinda Hutchins to direc- marketing service company. tor of sales and marketing. Prior to Explore St. Louis welcomed Judy Kent joining Naples Grande Beach Resort, InterContinental Hotels Group as the new national sales manager Hutchins spent 13 years at the Trump appointed Eric Manning, director of for Explore St. Louis. “We are confi- National Doral Miami. sales and marketing for InterContinen- dent that she will help us take Explore tal San Diego, where he will lead group St. Louis to an even higher level,” says Doubletree Suites by Hilton Philadel- sales for the hotel. Manning brings John Bettag, vice president of sales for phia West welcomed Ashley Ridolfi as more than 15 years of experience in Explore St. Louis. director of sales and marketing. Ridolfi the industry. C&IT

HUTCHINS RIDOLFI CHERAMIE MADDEN MANNING

66 May 2019 • Corporate & Incentive Travel • TheMeetingMagazines.com FEEL FREE TO HAVE ONE HULL OF A MEETING.

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