DOCSLIB.ORG

Carrefour, Premier Distributeur Mondial À Proposer Le Réemploi Des Emballages En Magasin Avec La Solution Loop

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Carrefour, Premier Distributeur Mondial À Proposer Le Réemploi Des Emballages En Magasin Avec La Solution Loop Communiqué de presse Massy, le 7 décembre 2020 Carrefour, premier distributeur mondial à proposer le réemploi des emballages en magasin avec la solution Loop Le groupe Carrefour et Loop, start-up de l’économie circulaire, se sont associés pour offrir aux consommateurs une expérience « zéro déchet » grâce à des emballages réutilisables et consignés. Déjà disponible en ligne, l’expérience Loop s’étend désormais en magasin. Dans le cadre de la consultation du décret 3R1, Barbara Pompili, ministre de la Transition écologique, a apporté son soutien à cette initiative en visitant l'un des premiers magasins porteurs du projet aujourd’hui, à Paris. « La lutte contre le suremballage et le tout plastique doit s’incarner dans les lieux du quotidien. Il est primordial que de grandes enseignes comme Carrefour prennent le tournant de l’économie circulaire. C’est ce qui va nous permettre de changer d’échelle. L’initiative de réemploi des emballages prise avec l’entreprise Loop va dans le bon sens. Demain, tout le monde doit pouvoir consommer ses produits du quotidien dans des contenants réutilisables. C’est de cette manière que nous réduirons à la source la quantité de plastique à usage unique. C’est de cette manière que nous tiendrons les objectifs de la loi anti-gaspillage pour une économie circulaire. », précise Barbara Pompili, Ministre de la Transition écologique. Les emballages réutilisables Loop sont désormais disponibles en magasin Carrefour à Paris Avec 70 kg de déchets plastiques générés tous les ans par chaque Français - la moitié étant des emballages2 - les consommateurs cherchent des solutions concrètes pour consommer différemment. Pour répondre à cette demande, Carrefour et Loop proposent des emballages réutilisables et consignés sur les produits préférés des Français. Disponibles en ligne sur le site www.carrefour.fr, les produits Loop sont accessibles dès aujourd’hui dans deux magasins parisiens Carrefour (Bizot et Beaupassage) et dans 10 magasins d’ici la fin de l’année. En fonction des enseignements de ce projet pilote, cette initiative sera déployée plus largement en 2021. Des pots de yaourts en verre aux tablettes lave-vaisselle dans une boîte en aluminium, les clients Carrefour pourront retrouver de nombreux produits du quotidien (Nivea, Coca-Cola, Danone, Evian, Puget, Nutella, Chocapic, Ricoré, Maison Verte…3) dans un emballage durable et consigné. Une fois les produits consommés, chaque client peut rapporter ses emballages vides en magasin et se faire rembourser la consigne par le biais d’une application mobile et d’un espace de collecte, ou directement en caisse. Une fois les contenants retournés par le consommateur, Loop en assure la collecte, le tri et le nettoyage. Les emballages propres sont renvoyés dans les différentes unités de production des marques pour être remplis à nouveau et remis dans la boucle plusieurs dizaines de fois. Carrefour, partenaire stratégique de Loop depuis le démarrage en 2019 Carrefour renforce son engagement dans l'économie circulaire en déployant désormais en magasin un modèle précurseur de réutilisation des emballages. L’enseigne est le premier distributeur au monde à 1 Décret 3R fixant une réduction de 20 % des emballages plastique à usage unique d'ici fin 2025, dont au moins la moitié de cette réduction devra être obtenue par recours au réemploi et à la réutilisation. 2 Source : Atlas du Plastique 2020 - Faits et chiffres sur le monde des polymères synthétiques - Fondation Heinrich Böll 3 Les 21 marques partenaires engagées à date dans le projet Loop par Carrefour : NIVEA Men (Beiersdorf), BRÂAM, Coca- Cola, Fanta, Sprite et Fuze Tea (Coca-Cola European Partners), Danone, Evian et Badoit (Danone), Nutella (Ferrero), La Petite Fabrique Provençale (Biscuiterie de Provence), Puget et Lesieur (Lesieur), Chocapic, Nesquik, Ricoré, Vittel et San Pellegrino (Nestlé), Tropicana (PepsiCo), Herbal Essences (Procter & Gamble), Maison Verte (Swania). commercialiser le modèle innovant de Loop, qui allie à la fois économie circulaire, e-commerce et système de consigne. Pour Alexandre Bompard, Président Directeur-Général du groupe Carrefour, « Une fois de plus, Carrefour illustre sa capacité d’innovation en faveur de la transition alimentaire et de l’économie circulaire. Après notre expérimentation numérique, nous engageons le projet Loop dans une étape ambitieuse, celle de son déploiement en magasin de proximité, et nous espérons pouvoir accélérer son développement tout au long de l’année 2021. » Blandine Surry, Directrice Générale de Loop Europe, explique : « La crise des déchets appelle à inventer des solutions alternatives aux emballages à usage unique. Le lancement de l’initiative Loop par Carrefour marque une étape importante dans la transition vers un mode de consommation zéro déchet. Nous sommes impatients de construire avec Carrefour, et toutes nos marques partenaires, le futur du réemploi en France dans le cadre des objectifs de la loi anti-gaspillage. ». A propos du groupe Carrefour Fort d’un réseau multi-formats de 12 300 magasins dans plus de 30 pays, le Groupe Carrefour est un des leaders mondiaux du commerce alimentaire. Carrefour a réalisé un chiffre d’affaires de 80,7 milliards d’euros en 2019. Il compte plus de 320 000 collaborateurs qui contribuent à faire de Carrefour le leader mondial de la transition alimentaire pour tous, en offrant chaque jour une alimentation de qualité, accessible partout et à un prix raisonnable. Pour en savoir plus, rendez-vous sur www.carrefour.com, sur Twitter (@GroupeCarrefour) et sur LinkedIn (Carrefour). A propos de Loop Loop est une start-up innovante de l’économie circulaire lancée par l’entreprise de recyclage TerraCycle, dont la mission est d’Éliminer la Notion de Déchet® en recyclant les déchets difficiles à recycler. Opérant dans 20 pays, TerraCycle noue des partenariats avec des entreprises de la grande consommation, distributeurs et municipalités afin de recycler des produits et emballages difficilement recyclables. Loop a été conçu dans l’optique d’aller plus loin et de résoudre le problème des déchets à la source avec un système d’économie circulaire, qui offre la possibilité d’acheter des produits du quotidien (alimentaires, d’hygiène et d’entretien) dans des emballages durables, réutilisables et consignés. Loop a été lancé en mai 2019 à Paris et New York, puis au Royaume-Uni en juillet 2020. En 2021, Loop s'étendra au Canada (Toronto), au Japon (Tokyo) et en Australie. La France est le premier pays à implémenter l’initiative Loop en magasin avec Carrefour, et bénéficie du soutien de la région Ile-de-France. Service de presse Carrefour Tél. : 01 58 47 88 80 / Email : [email protected] Service de presse Loop [email protected] .
Load more

Recommended publications
  • Nestlé in the United States Meeting Society’S Needs by Creating Shared Value Letter from the Ceos
    Nestlé in the United States Meeting society’s needs by Creating Shared Value Letter From the CEOs At Nestlé, we are committed to becoming the very best Nutrition, Health and Wellness company. Achieving this means doing more than just providing consumers and their pets with great-tasting, nutritious food and beverages. It means creating value for our employees, customers, consumers and their families, as well as society at large. We call this approach Creating Shared Value. Creating Shared Value is a way of doing business that goes beyond philanthropy. It is a basic principle of our business strategy and fundamental to our overall success as a company. For our business to prosper in the long term, we must create value for shareholders and society in a manner that is integrally linked to our core business strategies and operations. Globally, Nestlé’s Creating Shared Value focuses on the areas of nutrition, water and rural development. • Since its founding in Switzerland more than 140 years ago, Nestlé has achieved long-term profi table growth by providing nutritious products that improve the health of its consumers. As a result, Nestlé today is the world’s largest Nutrition, Health and Wellness company. • A business must operate in an environmentally sustainable manner, in a way that provides for current needs without compromising the Earth’s resources for use and enjoyment by future generations. Nestlé works diligently in this area, with a special focus on water resources. • Economic development, particularly rural development, is key to improving the lives of farmers and rural communities. Nestlé has been contributing to economic development over many decades, primarily through our work with farmers and through our 456 factories, half of which are in the developing world, and most of which are in rural areas.
    [Show full text]
  • Superbrands 2006
    consumers’ perception on sachet cappuccino. Promotion throughout the year, as well as an outdoor Nestlé breakfast cereal is a particularly NESCAFÉ has always built a special relationship component.The JOE print campaigns focused on dynamic and innovative category, and a recent with its consumers through consumer the young core of its target and tried to make objective has involved improving the nutritional promotions. It has rewarded their sure young Joe consumers find their brand in profile of Nestlé products. As a result, Nestlé loyalty with impressive prizes, and their favorite shops. products are now more nutritious than with prizes particularly close to their With regard to CSR activities, Nestlé has ever.Also, the company has recently hearts. A good example is the famous developed strong national campaigns, which are launched a new packaging format and much-loved red NESCAFÉ mugs. fully integrated into the social, cultural, and meant to improve affordability of What’s more, NESCAFÉ has re- economic life of the countries in which the Nestlé cereals, by changing the invented its mug, making it available company operates. packaging from boxes to bags. in different shapes and designs to Nestlé Romania has carried out educational Market MAGGI is an innovative suit a range of special activities for youth, implementing two new and has also taken over brand, always close to its moments:Valentine’s day programs:“Sports and Entertainment Clubs”, for Everyday, millions of people all over the world leadership of the soup consumers and their needs. celebration, Christmas, the fourth graders in district three of Bucharest, show their confidence in the brands of Nestlé by segment since 2006.
    [Show full text]
  • Nestlé-Portfólio Food Ver2018 1.Pdf
    Cereais Cereals PRINCIPAL SKU Mel Bolacha Maria 5 Cereais Chocolate Mel Cereais Integrais 8(2x350g)/(14x300g) (14x250g) (14x250g) (14x250g) (14x250g) Aveia e Maçã Aveia e Morango Arroz Pensal S/ Leite (14x250g) (14x250g) (8x300g) Cacau (14x250g) Lácteos e Leite em Pó Dairy Products and Milk Powder Leite Condensado Leite Condensado Leite Condensado Leite Condensado Magro (12x370g) Cozido (12x397g) Cozido (12x387g) Magro (12x387g) Nido Molico (8x700g) (6x400g) Achocolatados e Bebidas Aromatizadas Chocolate and Flavored Drinks Nesquik Nesquik Nesquik ExtraChoc (6x800g) (12x400g) (12x390g) Chocolate Nesquik Menos Açúcar (12x390g) (12x450g) Tabletes Extrafino Extrafino Tablets Chocolate de Leite 3 Chocolates Chocolate de Leite Chocolate Preto 4(30x50g) (25x120g) (28x125g)/(15x300g) (15x300g)/(28x125g) Chocolate Preto 70% Chocolate Leite Avelãs Chocolate Leite Amêndoas (25x120g) (28x123g) (28x123g)/(15x300g) Tabletes Classic Classic Tablets Chocolate de Leite Chocolate de Leite Chocolate Preto Chocolate Leite com (24x20g) (20x90g) (20x90g) Caramelo (19x100g) Chocolate Preto com Chocolate de Leite com Recheiode Chocolate de Leite com Trufa (19x100g) Leite e Café Solúvel (19x100g) Amendoim (18x90g) Tabletes Tablets CRUNCH Leite CRUNCH Leite (20x100g) (15x40g) CRUNCH Preto Milkybar Branco (20x100g) (20x100g) Snacks Lion Single Lion Peanut (24x42g)/26(3X42g) (24x41g)/10(4x41g) Lion Mini Toffee Crisp (16x198g) (24x38g) Snacks Kit Kat Single (24x41.5g)/ Kit Kat Mini Kit Kat Chunky Kit Kat Chunky Peanut Butter (24x3x41,5g)/(24x5x41,5g) (24x200g) 17(4x40g)/(24x40g)
    [Show full text]
  • Nescafé Dolce Gusto Café (16 CAPSULAS)
    Cafés e Especialidades Solúveis Soluble Coffee PRINCIPAL SKU Cerelac Bolacha Maria (9x250g) Gold (6x200g) Clássico (12x100g) Clássico Descafeinado Clássico Creme Gold (12x100g) Clássico (8x200g) (12x100g) (12x100g) Clássico Intenso Clássico 10 saq. Clássico Descafeinado (12x100g) (12x20g) 10 saq. (12x20g) Cafés e Especialidades Solúveis Soluble Coffee Cerelac Bolacha Maria (9x250g) Galão 10 saq. Cappuccino Cappuccino Intenso (8x18g) 10 saq. (6x140g) 10 saq. (6x125g) Cappuccino Descafeinado Cappuccino Café Mocha Caramelo 10 saq. (6x125g) 8 saq. (6x144g) 8 saq. (6x136g) Bebidas de Cereais Solúveis Soluble Cereal Drinks Cerelac Bolacha Maria (9x250g) Mokambo Intenso Mokambo Tofina (12x100g) Ricoré (12x175g) (12x200g) Tofina (12x200g) (12x260g) Pensal Cevada Pensal Aveia Brasa Bolero (12x200g) (12x175g) (12x175g) (12x200g) Nescafé Dolce Gusto Café (16 CAPSULAS) Cerelac Bolacha Maria (9x250g) Espresso Ristretto Barista Espresso Intenso Buondi (3cx x 104g) (3cx x 120g) (6cx x 128g) (6cx x 112g) Espresso Descafeinado Ristretto Ardenza Sical Essenza Di Moka (3cx x 96g) (6cx x 112g) (6cx x 112g) (3cx x 216g) Nescafé Dolce Gusto Variedade (16 CAPSULAS) Cerelac Bolacha Maria (9x250g) Cappuccino Chococino Nesquik (3cx x 200g) (3cx x 270g) (3cx x 256g) Marrakesh Tea Café au Lait Citrus Honey Tea (3cx x 116.8g) (3cx x 160g) (3cx x 83.2g) Cafés Torrados R&G LAR SICAL Roasted Coffee PRINCIPAL SKU Cerelac Bolacha Maria (9x250g) Clássico Grão Clássico Moagem Clássico Grão Clássico Moagem Grossa (6x1kg) Normal (12x250g) (12x250g) (12x250g) Tradição Clássico
    [Show full text]
  • Ethical Shopping Guide to Cat and Dog Food
    THANK YOU FOR DOWNLOADING THIS ETHICAL CONSUMER RESEARCH REPORT. It contains a buyers’ guide complete with: • a detailed article • rankings table • Best Buy advice • all the stories behind the marks on the table • company ownership and contact details • full list of references £4.25 EC121 November/December 2009 www.ethicalconsumer.org Subscribe to Ethical Consumer and get instant access to over 80 similar reports (worth over £240) as part of your subscription. Subscribers also get: Revealing the dark heart Ethical Consumer magazine of the chocolate industry – play fair, not dirty Toys & games consoles – cutting the environmental costs - keeping you up to date with all the latest ethical news and analysis Razors & shavers Rating • Unique buyers’ guides with detailed ratings tables, Best Buys advice, (out of 20) Brand 17 company profiles, news, boycotts, comment and more Equal Exchange tea 17 [F,O] 17 Online back issues archive HampsteadCo tea Tea [F,O] & Coffee • 17 Purely Organic tea [F,O] Steenbergs English • Available in print through the post or as a digital download breakfast tea [F,O] Unlimited, 24 hour access to our premium website ethiscore.org been a contributor to carbon emissions which had a damaging effect on the environment. (ref: 3) or dolphin No palm oil policy Sustainable(July 2009) forestry policy (2008) contacted, 123 had a dmitted to selling whale and/ A search was madeWal-Mart of the Walmart did not website respond (www.walmartstores. to a request by ECRA in Ocober 2008 meat. It said Sea Shepherd had been urging its members and the com) on 8th July 2009.for the No company’s policy on popalmlicy oil on could the sustainable be found.
    [Show full text]
  • Nestlé's Winning Formula for Brand Management
    Feature By Véronique Musson Nestlé’s winning formula for brand management ‘Enormous’ hardly begins to describe the trademark that develop products worldwide and are managed from our portfolio of the world’s largest food and drink company headquarters in Vevey, Switzerland or St Louis in the United States,” he explains. So eight trademark advisers, also based in Vevey, advise one – and the workload involved in managing it. But when or more strategic business units on the protection of strategic it comes to finding the best solutions to protect these trademarks, designs and copyrights, while one adviser based in St very valuable assets, Nestlé has found that what works Louis advises the petcare strategic business unit on trademarks and best for it is looking for the answers in-house related issues, as the global petcare business has been managed from St Louis since the acquisition of Ralston Purina in 2001. In parallel, 16 regional IP advisers spread around the world advise the Nestlé Imagine that you start your day with a glass of VITTEL water operating companies (there were 487 production sites worldwide at followed by a cup of CARNATION Instant Breakfast drink. Mid- the end of 2005) on all aspects of intellectual property, including morning you have a cup of NESCAFÉ instant coffee and snack on a trademarks, with a particular focus on local marks. The trademark cheeky KIT KAT chocolate bar; lunch is a HERTA sausage with group also includes a dedicated lawyer in Vevey who manages the BUITONI pasta-and-sauce affair, finished off by a SKI yogurt.
    [Show full text]
  • Nestlé in the United States
    Nestlé in the United States Creating Shared Value Report 2013 Contents 2 A Message from Nestlé USA’s Chairman and CEO Companion reports 3 Our Approach: Meeting Society’s Needs by Creating Shared Value 4 Highlights 2013 5 Nestlé in the United States 6 Stakeholder Engagement and Materiality Aspects Defined 8 Nutrition, Health and Wellness 8 Balance Your Plate 8 Early Childhood Nutrition 9 Reducing Sugar, Sodium and Fat 9 Nutrition in Healthcare 9 Healthy Hydration Global CSV Report 2013 9 Pet Nutrition and Care 9 Nestlé Research 10 Fighting Childhood Obesity 10 Children’s Marketing Pledge and Facts Up Front 10 Continuing Education for Healthcare Professionals 10 Healthy Weight Commitment Foundation 11 Environmental Impact 11 Waste and Recycling 12 Responsible Packaging Nestlé Waters CSV Report 2012 12 Responsible Sourcing 12 Nestlé Cocoa Plan 13 Nescafé Plan 13 Palm Oil 13 Seafood 13 Water Resource Efficiency and Water Stewardship 14 Transport and Distribution 14 Energy Efficiency 14 Climate Change 15 Social Impact: Creating Shared Value in Our Communities Nestlé Purina CSV Report 2013 15 Supplier Diversity 15 Volunteer Efforts and Outreach 15 Employee and Charitable Giving 16 Advancing Patient Care 16 Our People 17 Our Commitments 17 Nutrition 18 Environmental Impact 19 Our People, Human Rights and Compliance 19 Rural Development and Responsible Sourcing 20 Water 21 Resources A Message from Nestlé USA Chairman and CEO Following the release of the global 2013 Creating Shared “This report underlines our Value report, this report covers our operations in the United States and represents our continued fundamental belief that for a commitment to transparent communication with company to be successful over shareholders and stakeholders about progress in all areas where we engage society.
    [Show full text]
  • Foods Suitable for a Milk Avoidance Diet
    Milk Avoidance Updated May 2019 Nestlé UK Ltd Allergy/Intolerance Information Milk and Traces of Milk Nestlé Goods brought into the UK direct by retailers Nestlé UK Ltd is part of a large international company, which produces many different products world-wide. As a recipient of the enclosed allergy and intolerance information list you will be aware of our commitment to provide up to date and correct information about our products. Recently some UK retailers have been importing Nestlé products from both Europe and other countries without our knowledge and as a result we are unable to guarantee that these imported Nestlé products are suitable for your allergy/intolerance. While appearing to be superficially similar to their UK counterparts, there are often recipe and production differences according to the country of origin. We can, however, guarantee that Nestlé products produced in the UK and shown on this list are suitable for your allergy/ intolerance as outlined in the next few pages. For your own safety, please check the label of the product that you have purchased – even if you have eaten the product before If you are unsure please contact us and we will do our best to help you. You can contact us free on 00800 637 85385. Our website address is www.nestle.co.uk – you can email us from the ‘contact us’ screen. Useful addresses for further information The Anaphylaxis Campaign PO Box 275 Farnborough GU14 6SX Tel: 01252 546 100 Helpline: 01252 542 029 Fax: 01252 377 140 1 Milk Avoidance Updated May 2019 Foods Suitable for a Milk Avoidance Diet The products listed below do not contain any ingredients of milk origin.
    [Show full text]
  • Trade Marks Opposition Decision (O/062/00)
    TRADE MARKS ACT 1994 IN THE MATTER OF APPLICATION NO. 2105301 BY SAN CARLO GRUPPO ALIMENTARE SpA TO REGISTER THE MARK NESSIE IN CLASSES 29 AND 30 AND IN THE MATTER OF OPPOSITION THERETO UNDER NO. 46163 BY SOCIETE DES PRODUITS NESTLE SA TRADE MARKS ACT 1994 IN THE MATTER OF APPLICATION NO. 2105301 BY SAN CARLO GRUPPO ALIMENTARE SpA 5 TO REGISTER THE MARK NESSIE IN CLASSES 29 AND 30 AND 10 IN THE MATTER OF OPPOSITION THERETO UNDER NO. 46163 BY SOCIETE DES PRODUITS NESTLE SA 15 DECISION On 16 July 1996 San Carlo Gruppo Alimentare SpA applied to register the mark NESSIE for the following specifications of goods: 20 Class 29 Preserved, dried and cooked fruits and vegetables, potato products, edible oils and fats, preserves, pickles. Class 30 Farinaceous foods, snacks and foods comprising or containing flour, wheat flour and wheat meal; all included in Class 30. 25 The application is numbered 2105301. On 2 January 1997 Société des Produits Nestlé SA filed notice of opposition to this application. They say that they are the proprietors of numerous trade marks with the prefix 30 NES including, inter alia, NESTLE, NESCAFE and NESQUIK and that these marks have been used on an extensive basis. They also refer to various other registrations standing in their name. It is said that NESTLE, NESCAFE and NESQUIK are entitled to protection under the Paris Convention as well known trade marks. The specific grounds cited are: 35 (i) that the mark applied for does not meet the requirements of Section 1(1) of the Act and therefore falls within the prohibition of Section 3 (1)(a).
    [Show full text]
  • Regulatory Approaches to Ensure the Safety of Pet Food
    Rural and Regional Affairs and Transport References Committee Regulatory approaches to ensure the safety of pet food Submission from Nestlé Australia Ltd July 2018 Thank you for the opportunity to provide a submission to the Inquiry into regulatory approaches to ensure the safety of pet food. Nestlé Australia is a subsidiary of Nestlé SA. As one of Australia’s largest food manufacturers, we employ around 4400 people at 40 sites in Australia, including eight factories. Our business spans a diverse range of products and some of Australia’s best known brands, including: Confectionery: Chocolate bars and blocks, medicated confectionery (eg Soothers), sugar confectionery (eg Allen’s lollies) Snacks (eg Uncle Tobys muesli bars, nut bars) Baking Chocolates (eg Plaistowe) Condensed milk, baking milks (eg Carnation) Beverages containing cocoa (eg Milo, Nesquik), both powdered and ready-mixed Breakfast cereals (eg Uncle Tobys) Sauces and recipe mixes (eg Maggi) Instant noodles (Maggi) Coffee (eg Nescafé, Nespresso) Bottled water and carbonated drinks (eg San Pellegrino) Infant formula, infant food (eg Nan, Cerelac) Toddler formula (Nan) Medical nutrition products (eg for use in hospital and aged care settings) A wide range of food products for use in professional food service, including recipe bases, soup mixes, beverage products etc Pet food and accessories (Purina) Skin care products Most of the products we sell in Australia are manufactured locally. We source ingredients locally where practicable, but we also purchase internationally, including through regional and global sourcing teams. 1 Nestlé Purina PetCare In Australia, Nestlé Purina PetCare makes wet and dry pet foods for cats and dogs, including brands such as Pro Plan, Supercoat, Felix, Fancy Feast and Purina One, at its factory in Blayney in central western NSW.
    [Show full text]
  • Nestlé and General Mills Joint Venture
    Cereal Partners Worldwide A Nestlé and General Mills joint venture Making healthy breakfasts easier This publication is not intended for commercial communication At Cereal Partners Worldwide (CPW) we aim to provide our consumers around the world with a healthy start to their day. Our breakfast cereals are a convenient and tasty way to eat a nutritious breakfast. Combining forces for over two decades Established in 1990, CPW is a 50-50 joint venture between General Mills and Nestlé. It owes its success to the support and know-how of Fast facts its partner companies. The joint venture combines Nestlé’s strong worldwide presence and brands, its deep local market and distribution 50/50 joint venture Nestlé knowledge, and its production facilities, with General Mills’ technical and General Mills excellence in cereal products and processes, its proven cereal marketing Sales of 2 billion CHF (2012) expertise, as well as its wide portfolio of successful US cereal brands. 4500 employees The powerful combination is a proven competitive advantage and a secret of success. The joint venture has returned profit equally to its 17 factories partners since 1998. Three R&D centres Operations in 40 countries Sales in 140+ markets Headquarters in Lausanne, Around the world Switzerland Over 50 brands worldwide From its headquarters in Lausanne, Switzerland, CPW is managed by its Global brands : Fitness®, ® ® own fully accountable leadership team with the CEO reporting into the Cheerios , Chocapic and Nesquik® CPW Supervisory Board, chaired by the CEOs of Nestlé and General Mills. Operating outside General Mills’ home breakfast cereal markets the US and Canada, CPW drives sales in over 140 countries around the world, building on Nestlé’s presence and infrastructure.
    [Show full text]
  • Junk Food Marketing to Children
    A junk-free childhood 2012 The 2012 report of the StanMark project on standards for marketing food and beverages to children in Europe A briefing paper from the International Association for the Study of Obesity Prepared by Mikaela Persson, Ruth Soroko, Aviva Musicus and Tim Lobstein The marketing of foods and non-alcoholic beverages with a high content of fat, sugar or salt reaches children throughout the world. Efforts must be made to ensure that children everywhere are protected against the impact of such marketing and given the opportunity to grow and develop in an enabling food environment — one that fosters and encourages healthy dietary choices and promotes the maintenance of healthy weight. Dr Ala Alwan, Assistant Director General, World Health Organization, 2010 StanMark Standards for marketing to children The StanMark project brings together researchers and policy-makers to develop a set of standards for marketing foods and beverages consistent with the World Health Assembly Resolution of 2010. Objectives Convene a series of meetings in Europe and the USA to bring together key members of the scientific research community and policy-making community to consider how marketing food and beverages may affect children’s health. Identify current ‘best practice’ approaches to the control of marketing, including measures not specifically addressing food and beverage marketing, or not specifically directed to the protection of children. Explore the use of standards and marketing codes to influence commercial activity, including standards from other industrial sectors. Propose a set of standards to form the basis for a cross-border code of marketing of foods and beverages.
    [Show full text]