GENERAL AVIATION
LUXURY TRAVEL
BUSINESS TRAVEL
2020 Contents
03 What Does FlightAware Do?
04 FlightAware Demographics
06 Authoritative Source for Press
07 Sponsorship Opportunities
08 Newsletter and Flight Alerts
09 Site Advertising Units
10 FlightAware Mobile Apps
11 Contact FlightAware
flightaware.com 2 What does FlightAware do?
FlightAware is the number one aviation website in the world providing free web-based flight tracking services for both private and commercial travelers.
Prior to our inception, free private aircraft flight information was not available.
Since our launch in 2005, FlightAware has attracted an affluent and sought-after demographic. We provide a unique opportunity for advertisers to target this exclusive market through display advertising on flightaware.com and mobile apps.
flightaware.com 3 FlightAware Demographics
comSCORE NIELSEN 495 390 353 276 247 Men Age 45–64 Age 25–54 HHI 150K+ Executive/Managerial College Graduates w/ 100K + HHI w/ 100K + HHI
REGISTERED USERS TRAVELING HABITS
Over 100,000 own an aircraft 81% personally plan and book travel using online booking Over 260,000 are pilots 27.5 nights overnight in a hotel Average net worth of owner- in the past 12 months pilots is $1.4M (Many over $20M) Overall, business travel comprises Average private prop airplane 18% of total U.S. domestic is valued at $500K person-trips
Average private jet airplane Average operating cost of travel is valued over $6.5M on users’ business jets is $6,200/hr 62% male, 38% female with an average round-trip cost of $27,900. Age: 18-34. . . . . 24.7% Source: AOPA/Quantcast/Google Analytics 35-44. . . . . 20.2% 45-64. . . . . 37.5% 65+...... 17.6%
flightaware.com 4 FlightAware Demographics
31 minutes 39% 61% Average time spent on site Private Tracking Commercial Tracking
TARGETING PRIVATE COMMERCIAL INFLUENTIAL FLIGHT AIRLINE FLIGHT CONSUMERS TRACKING TRACKING
More than 12 million unique visitors Virtually all FBOs (private aircraft 70% of all page views/month per month, including private and terminals) use FlightAware.com commercial airline passengers, Over 100,000,000 page views on pilots, Fortune 500 companies 30% of all page views per month commercial flight tracking and more Over 66,000,000 page views per Top searched airlines: Over 7,000,000 visitors have month on private flight tracking alone Delta, American and United registered as members (adding 60,000 new users every month)
Over 130,000,000 monthly page views
flightaware.com 5 Authoritative Source for Press
“Top website to track a flight.”
– TRAVEL AND LEISURE
“We greatly value the partnership that we’ve established with the team at FlightAware. They are very responsive and work hard for – and with – our team. We find their affluent demographic and ability to target their distinctive members and users very appealing and a perfect fit for our campaign needs.”
– JEN WILEY BRAND MANAGER, GRETEMAN GROUP
flightaware.com 6 Sponsorship Opportunities
Advertising campaigns are customized to optimize the marketing objectives of our partners.
TARGETED AD DELIVERY
By airport, airline, geography, international flights
Private vs. Airline
Geographic DMA
Type of jet (for private)
Time of day (i.e. M–F, 9am-9pm)
Gender, age and ownership of aircraft
THIS MEANS FOR YOU
No wasted marketing impressions
Measurable results
Your message in front high net worth individuals and business travelers
flightaware.com 7 FlightAware Mobile Apps
KEY FEATURES iPhone, iPad and Android Free download Track commercial flights, private flights, charter and general aviation aircraft Demographic/geographic targeting GPS/Google Map all “Nearby Flights” Full screen map with weather features Set up Flight Alerts
HIGHLIGHTS Rated in the best travel apps CNN selected as Top Travel Application Over 6MM app users Apps deliver over 50MM impressions a month All ad units served through DoubleClick Dedicated sponsorships available
flightaware.com 8 Newsletter and Flight Alerts
FLIGHT ALERTS
Flight Alerts notify you via text message or email about flight arrivals, departures, diversions and delays. NEWSLETTER • 6 million texts monthly
This e-mail offers wide exposure • 215,000 sent daily to our registered members: • Target your ad to private aviation, • $15,000/month specific airlines, aircraft type, or airport origin/destination • Over 6,000,000 total circulation • Size: 70/249 character max for • 100% SOV mobile text/email
• Circulation: daily, weekly, • Tracking: Alert delivery statistics and monthly and metrics provided by FlightAware
• Pricing: Flat monthly fee based on estimated number of alerts
flightaware.com 9 Site Advertising Units
SUPPORTED ADS
728 x 90px / 300 x 250px / 300 x 600px (Images, media, or rich media)
50KB max (JPEG, GIF, PNG, SWF, HTML5)
Max animation: 3 loops x 15 secs
IMPRESSION MODEL
Cost per thousand impressions delivered is based upon specificity of demographic targeted.
CPM can range from $10/thousand impressions (Run of Site) to $30/thousand impressions (ex: geographically targeting aircraft owners tracking a specific type of aircraft)
All display units are served through DoubleClick to ensure accurate third party impression tracking and performance reporting.
flightaware.com 10 Contact FlightAware
Rachel Miller Vice President, Advertising Sales [email protected] +1.212.938.1406
Lindsay Laird Advertising Sales Executive [email protected] +1.713.877.9004
Debbie Steinhauer Advertising Sales Executive [email protected] +1.212.938.1404
Rachel Gold Advertising Sales Executive [email protected] +1.212.938.1406
Kristin Piazza Account Manager [email protected] +1.212.938.1407
Rate card available upon request.
flightaware.com 11