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PROJECT REPORT ON “BOOM IN THE FOUR WHEELER SECTOR IN YEAR 2009” FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT UNDER THE GUIDANCE OF: Miss. SEEMA GIRDHAR SUBMITTED BY: NITIN BEHAL Roll.No.5462 PGDM 2008-2010 GURU NANAK INSTITUTE OF MANAGEMENT (Approved by AICTE, Ministry of HRD, Govt. of India) Under the Management of Delhi Sikh Gurdwara Management Committee ROAD No. 75, WEST PUNJABI BAGH, NEW DELHI-110026 DECLARATION I NITIN BEHAL a student of POST GRAGUATE DIPLOMA IN MANAGEMENT, GURU NANAK INSTITUTE OF MANAGEMENT, NEW DELHI hereby declare that all information, facts and figures published in this report are based on my own findings and experience. This information has been purely used for academic purpose. I also declare that all information gathered by me during the course of the project will be kept strictly confidential and will not be disclosed without the prior consent of the automobile sector. Dr. SEEMA GIRGHAR NITIN BEHAL (Project Guide) ( 5462- 4TH sem) ACKNOWLEDGEMENT At the times when “Human values are been questioned” and ulterior mottoes have dominated one’s personality here is an occasion rather my privilege to introduce and express my gratitude to some of the exceptions personalities with whom I have shared association, during my project task and who prove the above statement “Human values being questioned” as and only baseless but wrong. I express my thanks to the company and its staff who gave me opportunity to this project. I express my sincere thanks to Miss. Seema Girdhar for their sincere and proper guidance, direction and encouragement given to me for the successful completion of this project. NITIN BEHAL INDEX CHAPTER 1 Introduction CHAPTER 2 Company profile CHAPTER 3 identify the strategy of the global retailer CHAPTER 4 -To study of the merchandise Management of the global retailer CHAPTER 5 study of the strength, weakness, treats, opportunity ………….. study of the Promotion strategy of the global Retailer Chapter IV Methodology Chapter V Analysis of data Chapter v 1 Conclusion Bibliography 2- INTRODUCTION H istory of Cars: With the invention of the wheel in 4000 BC, man’s journey on the road of mechanized transport had begun. Since then he continually sought to devise an automated, labor saving machine to replace the horse. Innumerable attempts reached conclusion in the early 1760s with the building of the first stream driven tractor by a French Captain, Nicolas Cugnot. It was however left to Karl Benz and Gottlied Damlier to produce the first vehicles powered by the internal combustion engine in 1885. it was then that the petrol engine was introduced, which made the car a practical and safe proposition. The cars in this period were more like the cars on our roads today. With cars came the era of speed. The first ever land-speed record was established about a 100 years back, in 1898. count Gaston de Chasseloup- Laubat of France drove an electric car (in Acheres near Paris) at a speed of 39.29 miles per hour. This flagged off the era of ‘wheels racing’, which lasted till 1964, after which jet and rocket-propelled vechiclec were allowed. BIRTH OF CARS: The birth of cars as we know it today occurred over a period of years. It was only in 1885 that the first real car rolled down on to the streets. The earlier attempts, through successful, were stream powered road-vehicles. The first self-propelled car was built by Nicolas in 1769 which could attain speeds of 6km/hour. In 1771 he again designed another stream-driven engine which ran so fast that it rammed into a wall, recording the world’s first accident. In 1807 Francois Isaac de Rivaz designed the first internal combustion engine. This was subsequently used by him to develop the world’s first vehicle to run on such an engine, one that used a mixture of hydrogen and oxygen to generate energy. This spawned the birth of a number of designs based on the internal combustion engine in the early 19th century with or no degree of commercial success. In 1860 thereafter, Jean Joseph Etienne Lenoir built the first successful two-stroke gas driven engine. In 1862 he again built an experimental vehicle driven by the gas-engine, which ran at the speed of 3km/hour. These cars became popular and by 1865 could be frequently espied on the roads. The next major leap forward occurred in 1885 when the four stroke engine was devised. Gottileb Damlier and Nicolas Otto worked together on the mission till the fell apart. Damlier created his own engines which he used both for cars and for the first four wheel horseless carriage. In the meanwhile, unknown to them, Karl Benz, was in the process of creating his own advanced tri-cycle which proved to be first true car. This car first saw the light of the day in 1886. The season of experiments continued across the seas in the United States where Henry Ford began work on a horseless carriage in 1890. He went several steps forward and in 1896,completed his first car, the Quadricycle in 1896. this was an automobile powered by a two cylinder gasoline engine. The Ford Motor Company was launched in 1903 and in 1908 he catapulted his vehicle, Model T Ford to the pinnacle of fame. Continuing with his innovation, he produced this model on a moving assembly, thus introducing the modern mass production techniques of the automobile industry. The modern car therefore comes from a long list of venerated ancestors, and its lineage will, hopefully grow longer as we progress! OVERVIEW OF INDIAN AUTOMOBILE INDUSTRY India Automobile Industry The Indian automobile industry has four major segments— 1. Commercial vehicles (CVs) 2. Passenger vehicles 3. Three wheelers 4. Four wheelers According to the Society Of Indian Automobile Manufacturers (SIAM), The Indian passenger vehicle market has three categories — 1. Passenger car 2. Multi-purpose vehicles (MPVs) 3. Utility vehicles (UVs) The Passenger car market is further divided into various segments based on the length of the car. The Indian automobile industry was a highly protected slow- growth industry with very few players till the opening up of the Indian economy in 1991. low manufacturing costs, availability of skilled labor, an organized component industry, and the capability to supply in large volumes attracted global auto majors to set up their operations in India after the opening up of the sector. For example, Fiat and Daimler Chrysler started outsourcing their component requirements to India. 100% Indian subsidiaries of global players, like Delphi Automotive Systems and Visteon, exported components to other parts of the world. Macroeconomic factors like government regulations, low interest rates, and availability of retail finance played an important role in the rapid development of the automobile industry in India during the late 90’s. Indian passenger car market The Indian passenger car market was characterized by Government protection for a period of over four decades after independence. Prior to the 1990s, there was little choice for the Indian consumer as there were only a few major automobile manufacturers like Hindustan Motors, Premier Automobile and Maruti Udyog Limited. Hindustan Motors’ ‘Ambassador’ had ruled the roads for nearly three decades. The ruggedness, comfort and spaciousness made the Ambassador immensely popular. Pre-liberalization In 1982, the Government of India entered into a joint venture with Suzuki Motor Corporation (SMC) of Japan. MUL’s plant was established at Gurgaon in Harayana and it rolled out its first model, the M-800 on December 14, 1983. it was the most successful model of MUL and enjoyed a near-monopoly status till the mid-1990s. Post-liberalization Liberalization of the Indian economy in 1991 and de-licensing of the passenger car industry in 1993 paved way for the entry of global players like Hyundai, Ford, General Motors, Toyota, Volkswagen, Daewoo and Honda. Hyundai Motors, the Korean giant, entered India with its small car ‘Santro’ in direct competition with MUL’S Zen. Santro’s sales picked up momentum and the model was a huge success. Tata Engineering and Locomotive Company (renamed Tata Motors in 2003), which was primarily engaged in the production of commercial vehicles till the mid-1990s, rolled out its small car ‘Indica’ in 1998. Indica was well received in the market and emerged as one of the prime competitors to MUL. A well developed transport network indicates a well developed economy. For rapid development a well-developed and well- knit transportation system is essential. As India’s transport network is developing at a fast pace, Automobile Industry is growing too. Also, the industry has strong backward and forward linkages and hence provides employment to a large section of the population. Thus the role of Automobile Industry cannot be overlooked in Indian Economy. All kinds of vehicles are produced by the Automobile Industry. It includes the manufacture of trucks, buses, passenger cars, defense vehicles, two-wheelers, etc. the industry can be broadly divided into the Car manufacturing, two-wheeler manufacturing and heavy vehicle manufacturing units. The major Car manufacturers are Hindustan Motors, Maruti Udyog, Fiat India Private Ltd., Hyundai Motors India Ltd., Ford India Ltd., General Motors India Pvt. Ltd., Toyota Kirloskar Motors Ltd., Honda Siel Cars India Ltd., Skoda India Pvt. Ltd., to name a few the two-wheeler manufacturing is dominated by the companies like TVS, Honda Motorcycle and Scooter India (Pvt.) Ltd., Hero Honda, Yamaha, Bajaj, etc. The heavy motors like busses, trucks, defense vehicles, auto rickshaws and other multi-utility vehicles are manufactured by Tata-Telco, Ashok Leyland, Eicher Motors, Bajaj, Mahindra and Mahindra. Major Manufacturers of Automobiles in India • Maruti Udyog Ltd.