Edward Petry & Co., Inc

JULY 13, 1959 THIRTY -FIVE CENTS B

v 2 IC] THE BUSINESS! i7o ars,ati .VD RADIO 1:1"4w2#i49 + E a

. r»._ ......

What say does Madison Avenue have in tv advertising? Page 31 Creditors' answer to Mutual's offer may come today Page 52

Tall tower construction : new obstacles for radio -tv Page 80 Harris group reports out trimmed Sec. 315 measure Page 81

now represented coal Z.son io2ag, by

Edward Petry & Co., Inc. The Original Station Representative. WHEELING: 3 TH TV MARKET *Television Magazine

One Station Reaching The Booming Upper Ohio Valley No. 13 IN A SERIES: CHEMICALS

With the deep salt wells supplying the essential brine, and the broad Ohio River furnishing economical transportation facilities, a rich, thriving chemical industry has arisen in the bountiful WTRF -TV area. Typical is this Columbia- Southern Chemical Corporation plant located at Natrium, W. Va., just south of Wheeling. Here more than 1,000 employees are engaged in the production of chlorine, caustic soda, chlorinated hydrocarbons, ammonia and titanium tetrachloride.

More than $5 million annual payroll dollars of the Columbia - Southern Chemical Corporation help make the WTRF -TV area a

super market for alert advertisers . . . a 39- county area where 2 million people have a spendable income of $2 % billion annually.

For availabilities, call Bob z 316,000 BllCi Ferguson, VP aid Gen. Mgr., watts network color or Needham Smith, Sales Manager, at CEdar 2 -7777. National Rep., George P. WHEELING 7, WEST VIRGINIA Hollingbery Company. reaching a market that's reaching new importance! KEEP SALES UP IN BALTIMORE .. Schedule the PREFERRED

Radio Station .. . To get the most from your radio dollar you must reach the adult spending audience. That means WCBM in Baltimore ... where month after month surveys* show the greatest percentage of adult radio listeners PREFER WCBM programming! Get all the facts and you will see why agencies, too ... PREFER WCBM ! *Nielsen Adult Listenership Surveys

A CBS Affiliate INC. 10,000 Watts on 680 KC PETERS, GRIFFIN, WOODWARD, Baltimore 13, Maryland Exclusive National Representatives

Published every Monday, 53rd issue (Yearbook Number) published in September by BROADCASTING PUBLICATIONS INC., 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C. live, tape, film or net .. . VIDEOTAPE Iwo of 'em

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4 BROADCASTING, July 13, 1959 CLOSED CIRCUIT®

ABC in Washington AB -PT Presi- exhaustive checking, Radio Advertising Educational excursion House Com- dent Leonard Goldenson at farewell Bureau is on verge of naming depart- merce Communications Subcommittee luncheon Friday for retired Washington ment store with which it'll work in its is busy lining up itinerary for planned vice president, Robert H. Hinckley, "$64,000 Challenge" radio test, RAB's fall field inspection of educational tv formally disclosed appointment of two offer was to spend up to $64,000 for ra- stations. Committee, in tabling S 12 and assistants to president to assume Wash- dio campaign for qualified store willing similar federal etv subsidies (BROAD- ington duties. Edgar G. Shelton Jr., Mr. to accept bureau's ideas on how to sell CASTING, June 8), stated it wanted to Hinckley's assistant for past two and items by radio. Despite stringent re- make field trip to study firsthand needs a half years, is assigned government quirements, offer drew 41 qualified ap- for proposed $1 million for each state. liaison, and Joseph Jacobs, staff attor- plicants who have now been narrowed Rep. Kenneth Roberts (D- Ala.), chief ney, is assigned all legal activities. All down to four: Hecht Co. in Washing- House advocate of proposal, will lead seven members of FCC, plus top eche- ton, Filene's in Boston, Davis & Paxon entourage with stops already scheduled lon of ABC officials, attended luncheon in Atlanta, Higbee's in Cleveland. in Denver, Little Rock, New Orleans and Chairman Doerfer and Vice Chair- RAB's idea is that, having already and Alabama (three station network). man Hyde paid high tribute to Mr. proved radio's value in store -wide pro- Hinckley. Mr. Hinckley will continue motion, it'll now show that radio can Observer Keeping close eye on last on AB -PT board and executive com- move specific items which -on most week's hearings on tv network program mittee and will be available for counsel. stores spend bulk of their advertising practices at New York court house He will reside at his ranch in Ogden but budgets-every bit as well as newspa- (story page 31) is Sen. A. S. Mike Mon - plans to be in East at least one week pers can. roney (D- Okla.) whose pet grievance is each month. reliance upon ratings and too many Radio syndication ABC Radio is get- Westerns and adventures. But he's doing ting set to branch out in another direc- 011ie Treyz, ABC -TV president, at it by remote control. Whether Sen. tion-this time into radio program syn- Hinckley luncheon, told FCC why ABC Monroney will seek to hold his oft - dication. Preliminary plans syndica- needs more outlets in some key markets. for postponed hearings into ratings will tion arm, Asserting ABC -TV had achieved top currently being formed, are depend upon outcome of testimony of to offer to stations, status nighttime in top 24 markets by on tape or discs, New York advertising agency execu- programs shade over CBS -TV in latest Nielsen, he and network personalities not tives before FCC Chief Examiner otherwise said it suffered because of inability to available to them. Detailed James D. Cunningham. get clearances in two -station markets, plans of operation now being worked with CBS leading it nationally by about out. 25 %. He mentioned critical markets as Hiring a hall Quip around FCC is Grand Rapids-Kalamazoo, Louisville, Cable victim In midst of Senate that several radio hearings may have to Birmingham, Syracuse and Rochester, Communications Subcommittee consid- be held in Washington's Constitution Hall and also alluded to inability to clear eration of community antenna legisla- (capacity, 3,800). Reason is way am consistently in Greensboro, Charlotte, tive controls, another vhf is about to processing line looks following May Winston -Salem and Jacksonville. fold because of catv competition. Don- 15 deadline for filings under new proce- ald L. Hathaway, who has owned KSPR dure. There's one group of 60 applica- Casper, Wyo. for 30 years and placed tions involved in 1230 -1240 kc, 45 ap- Clean -up NAB campaign Tv ch. 6 KSPR -TV on air in 1957, is giv- plications in 1400 -1490 kc area, group Board's crackdown on code- subscrib- ing up ghost. He has sold am station of 28 in 1550 kc and another of 10 in ing stations carrying Preparation H (1470 kc; 5 kw -D, 1 kw -N, CBS) to his 1550 kc. All have received McFarland hemorrhoid account hasn't yet had no- tv competitor, ch. 2 KTWO -TV for letters and after replies designations for ticeable impact on list of stations carry- $150,000 (CHANGING HANDS, page 66) hearings may be made. Then Broadcast ing Ted Bates business. It's understood and will shut down tv with sale of Bureau will list next top 50 applications only one station has dropped account equipment to Community Tv Systems and new cut off date. Almost 240 ap- since board's June 17 meeting (BROAD- (William Daniels of Denver) for in plications were filed five days before CASTING, June 22), but 13 stations told neighborhood of $300,000. Casper catv May 15-of which 138 were amend- to drop it or lose code seal still have operating for past two and one -half ments, 61 for major changes and 39 for until July 18 deadline. Ted Bates list years, carries three Denver station chan- new facilities. includes 145 tv stations, and agency is nels plus local KTWO -TV. spending more on account than six Breakdown Looks like an all or months ago. Agency maintains that Announcement of Hathaway Tv nothing gambit on FCC's 14-year -old 99% of stations it approaches have ac- transaction is expected this week, with clear channel case. Commission dis- cepted business. one source reporting KSPR -TV will go cussed matters last week in executive dark July 22. Situation has parallel in session with consensus seemingly that Latest headache of NAB code ad- case of ch. 9 KGEZ -TV Kalispell, new proposed rulemaking to break ministrators, sexy commercials, is being Mont., whose operator, Frank Reardon, down all 24 clear channels is required pondered by NAB Tv Code subcommit- 15 months ago announced that he was since there didn't seem to be any tee scheduled to meet in New York late going dark because of refusal of FCC answers to objections on part of 12 this month. One underarm product is to regulate catv. He charged FCC had Class 1 -A stations proposed to be dupli- said to involve combination of visual affirmatively aided catv by granting cated on why they were chosen and and aural lures of questionable taste. microwave frequencies for importing of other 12 clear channel outlets left un- distant stations and that he could not touched. FCC decided to meet again on Test site After some 14 months of compete. subject July 20.

BROADCASTING, July 13, 1959 5 1 VA\NáUkee the best cç \utes

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Buy the "big minutes" with the stars of 'PARAMOUNT, W. 20th CENTURY PDX, SCREEN GEMS and many others .. 3,000 top film features and CBS programming backed up by the integrity and experience of Storer Broadcasting give you the most for your Milwaukee advertising dollar. For the complete facts on the biggest selling minutes on ..\111 IT , ask your BLAIR TELEVISION ASSOCIATES rep.

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Pants seats won't replace research Believe it or not, according to Dr. Norman Young, director of research, Mogul Lewin Williams & Saylor, New York, it has hap- pened: agencyman tries to fly blind in media campaign without basic radio -tv research, gets grounded by client. For a while, Dr. Young says in this week's MONDAY MEMO, it looked like you can be successful sliding along on the seat of your pants without factual research. He DR. YOUNG was afraid research directors had become outmoded,

until . . . Page 19. Agencies and network programs Networks do, and should, control scheduling of programs, agency witnesses tell FCC. But some alarm is voiced over increasing number of network -controlled hour -long shows. Agencies' role in program development and production spelled out. Page UEEN BEE 31. More for television Katz Agency promotion film recommends U.S. IN MICHIGAN'S companies allot at least 10% of sales budgets to spot tv in addition to regular tv advertising expenditures. Distribution efficiency found lagging HONEY OF A MARKET far behind production efficiency. Page 46.

MBS settlement proposed Creditors offered 10 cents -on- the -dollar payment. Network officials meet with Mutual Affiliates Advisory Com- mittee group as well as creditors. Bankruptcy hearing scheduled today (July 13). Page 52. LANSING In and out of NBC Radio Todd Storz informs network KOMA Okla- homa City is cutting down use of network programs; network caught by surprise. And NBC Radio drops WHAM Rochester, N.Y. for WVET. Page 54. Daytimers treaty problems Status of daytime stations in ratification is as Foreign Rela- of Mexican treaty major item of contention Senate BATTLE JA KSON tions Subcommittee holds one -day hearing on international broadcast CREE agreements. Page 72. Troubles for tall towers Actions of new agency at federal level and of increasing number of restrictive laws at state level pose new problems for broadcasters who plan new antenna towers. Page 80. Things are buzzing in Michigan's rich Golden Triangle area! And Sec. 315 plan diluted House subcommittee reports to parent body only WILX -TV delivers the impor- watered -down version of equal -time amendment, exempting newscasts tant metro areas of LANSING, and on- the -spot coverage. Further consideration planned on legislation JACKSON and BATTLE CREEK to define qualified candidates. Page 81. in one sweep ... city -grade signal ... studios at each point ... domi- Catv advocates at bat Cable antenna proponents scheduled to have nant NBC service. following additional testimony by broad- their day in court this week, Mark these WILX -TV market facts: casters and booster adherents before Senate Commerce subcommittee. 11th largest population FCC Doerfer to testify after appearance of catv witnesses. area Chairman (SRDS Consumer Market Data) Page 82. 12th largest in total retail sales (Sales Management) CBC -TV heavy user of red ink Report to Parliamentary Broadcasting Committee in Ottawa discloses that 17 of 40 sponsored television pro- 28th largest in TV homes grams lost money. Page 103. (Television Age 100 Top Markets) Sell the big and busy Lansing market (now 69th nationally with DEPARTMENTS 313,100 population) ... plus Battle Creek, Jackson and the populous AT DEADLINE 9 LEAD STORY 31 Michigan 52 Central area ... with BROADCAST ADVERTISING 31 THE MEDIA WILX -TV's powerful coverage. BUSINESS BRIEFLY 50 MONDAY MEMO 19 CHANGING HANDS 66 OPEN MIKE 20 CLOSED CIRCUIT 5 OUR RESPECTS 121 contact COLORCASTING 97 PROGRAMMING 96 VENARD, RINTOUL 8 McCONNELL, INC. DATEBOOK 15 WEEK'S HEADLINERS 10 EDITORIAL PAGE 122 EQUIPMENT & ENGINEERING 94 FANFARE 104 WILX -TV FATES & FORTUNES 86 FOR THE RECORD 106 Channel 1 GOVERNMENT 72 INTERNATIONAL 103

BROADCASTING, July 13, 1959 7 PRODUCTS OF SYRACUS E ...important in the home

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To add a little extra to the sale of your product in Syracuse and all of Central New York, place on WHEN -TV view. A call to the Katz Agency or WHEN -TV commercial manager, Fred Menzies, will put it in the spotlight.

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8 BROADCASTING, July 13, 1959 AT DEADLINE LATE NEWSBREAKS APPEAR ON THIS PAGE AND NEXT DETAILED COVERAGE OF THE WEEK BEGINS PAGE 29

starring Betty Hutton and slated for PILOTS: PERISHABLE PRODUCT General Foods sponsorship on CBS - TV, Thurs., 8 -8:30, starting Oct 1. In FCC learns facts from N.Y. agency men both cases, he said, networks were not involved. Compton Adv.'s Lewis H. Titterton at least three programs that were not Mr. McDermott said his agency's testified Friday (July 10) that ABC -TV "locked in" by mid -April. "It is my be- "basic consideration" for any tv pro- would not permit Compton or its client lief," Mr. Titterton remarked, "that the gram is "judgment "-is program good to view pilot films of two series this smaller independent packager has vir- entertainment? -and ventured opinion past spring unless advertiser would con- tually no place to go today because of that any well -done tv program "will be- sider specific time period network al- more special programs and fewer half - come an effective sales vehicle" be- ready had selected. Mr. Titterton, hour shows." cause tv itself "is a very effective sales Compton vice president and director of Program Responsibility In other medium." B &B, he said, bills about $55 radio -tv programming, reported this testimony, Thomas J. McDermott, sen- million in network tv, $15 million in episode agency as phase of FCC net- ior vice president in charge of radio - spot, with gross billing at $100 million work study progressed through fourth tv for Benton & Bowles, pinpointed in U.S. with $7 million additional over- straight day in New York (see story, instances of agency influence in tv seas. page 31). program production for its clients, and Two witnesses remained to be heard Mr. Titterton was reluctant to name spoke of millions of dollars risked and from late Friday -John P. Cunningham, officials of ABC -TV who had made this lost in pilot films well in advance of chairman of Cunningham & Walsh, and policy decision, packaging company in- tv season. He agreed with other agency Nicholas E. Keesley, senior vice volved presi- and Compton's client. But at di- witnesses that main responsibility for dent and radio and television director, rection of Chief Hearing Examiner programming should rest with networks Lennen & Newell. James D. Cunningham, he replied that but asserted that lesser responsibility- Compton was informed by William but responsibility nevertheless-de - Mullen, ABC -TV vice president in volves on agency and packager. Mack jury split; charge of sales, that this policy was In this latter connection, Mr. Mc- retrial to be laid down by Oliver Treyz, ABC -TV Dermott said that in consultation with asked president. He identified packager of networks, B & B has made programming Three -month criminal conspiracy programs at Frank Cooper and client suggestions which proved beneficial trial of former FCC Comr. Richard A. as Procter & Gamble. upon acceptance. He added some of Mack and friend Thurman Whiteside Mr. Titterton testified that P & G at agency's ideas have been vetoed; some- over Miami ch. 10 case ended Friday that time was interested in sponsoring times these recommendations proved with hung jury, 11 voting for convic- one of two series packaged by Mr. agency "right" and sometimes "wrong." tion, according to unidentified jurors. Cooper -Cry Fraud and Willie. He said Mr. McDermott said capital in tv Whether new trial will be held and Mr. Cooper, while attempting to ar- pilot films was risked by production where will not be decided for few days range for showing of pilots, was ad- companies and networks, estimating while Judge Bumita S. Matthews con- vised that only if advertisers were in- that typical large broadcast agency siders defense motions for acquittal. If terested in Friday 7 -7:30 p.m. period would have to spend "upwards of $2 she denies motions, Justice Dept. has would ABC -TV permit P & G and million" each year if agency itself fi- already decided to hold new trial, ac- Compton to view film. Mr. Titterton nanced pilots for clients. His "best esti- cording to Justice Prosecutor J. Frank added that Mr. Mullen confirmed that mate" on total investment for pilots Cunningham. time period condition had been laid made in advance of season was $25 Decision of government to retry case down by Mr. Treyz. million, of which, he thought, about puts into limbo-for while longer -two P & G, Mr. Titterton related, decided 10% (or $2.5 million) actually is placed pending ex parte cases, and throws not to view pilot on that basis. Asked in network schedules. He said only shadow of delay on two others. if he knew why ABC -TV had imposed fraction of investments are recouped Because FCC did not want to in- such condition, he replied: "I think via small proportion of pilots moved terfere with Mack -Whiteside trial, it the feeling is that if a pilot is seen by into summer play, into syndication or postponed its oral argument on Miami too many people, it loses its value. into schedules as replacements in Janu- ch. 10 case pending outcome of crim- It's like a new shirt up for sale-if too ary. inal trial. Oral argument had been many people handle it, it becomes a Detailed for FCC was Benton & scheduled for April 23. In Boston ch. soiled shirt and cannot be sold as a Bowles' role in changing entire con- 5 case, Special Examiner Horace Stern new shirt." cept and titling of Loretta Young Show ordered cessation of all further activi- This line of questioning was intro- in its early appearance on NBC -TV ty also pending completion of Mack - duced by FCC counsel Ashbrook when Mr. McDermott testified, program Whiteside prosecution. Boston ch. 5 Bryant to ascertain if agencies had was network licensed to Procter & hearing ended March 23 and briefs had encountered any difficulties in acquir- Gamble, show's original sponsor. He been scheduled to be filed early in ing network time for clients. Mr. Titter - also spoke of agency- induced refilming April. ton said that network time had been of pilot sequences and change in con- FCC has ordered hearings involving set earlier this year than in previous cept of new program series to start in allegations of back -door approaches in years, but said he disagreed with some fall. Later he identified program as of other witnesses in that he knew of Goldie which is Desilu production CONTINUES on page 10

BROADCASTING, July 13, 1959 9 Fates & Fortunes AT DEADLINE FCC `on the air' CONTINUED from page 9 EDWARD M. MARSHALL, who has been Daytime radio listening perked writer, producer and director on many up ears New York agency and Miami ch. 7 and Orlando ch. 9 cases, of of BBDO's radio and television pro- as non-com- but presumably will hold these in abey- network executives grams in past 17 years, named business former Comr. Mack is in- mercial WNYC New York manager of agency's radio -tv depart- ance since of FCC's volved in both. broadcast live coverage ment. Mr. Marshall will be in charge into network program- Only other ex parte case ordered to inquiry tv of all business affairs of department, ming during past week (see page hearing is St. Louis ch. 2. This may go including program and talent agree- "Regular listeners as forward since it involved rulemaking 31). WNYC ments, and will be agency liaison with proceeding and does not hinge directly well as the special interest listen- all talent and technical unions. appreciation on Mr. Mack's vote. ing group expressed through many letters and tele- Though case will be retried if defense RAYMOND E. NELSON, broadcasting phone calls," Seymour Siegel, motions are denied, trial presumably and advertising veteran, named vp WNYC general manager, said and won't take place until fall since court manager of new office being opened in Friday (July 10). now is operating on reduced summer New York by Gregory & House & Jan- while this was "first schedule. He said sen, 21- year -old Cleveland advertising live mikes had been used Mr. Mack commented, "I am proud time," agency. New York office will be at 10 for any FCC hearings, permission of my lawyer (Nicholas P. Chase)" and East 44th St., New York 17; telephone to broadcast had first been refused said he will return to Florida to "try Murray Hill 2 -6281. Mr. Nelson is by hearing ex- to recover my health." Mr. Chase had three weeks ago former vice president and general man- Monday been reprimanded by Judge Matthews aminer, but that last ager of NTA Film Network and also immediately after she dismissed jury for FCC granted broadcast request. former general manager of WNTA is capital of ad- his conduct during trial. Mr. Whiteside "Since New York Newark. Before that he was director program- of made no immediate comment. He and vertising and network national spot sales for TvB, president Mr. Siegel commented, Mr. Mack shook hands when judge dis- ming," of Keystone Adv., radio -tv vp of was in the public charged jury. "we felt it Charles M. Storm Co., director of day- to provide coverage." had deliberated more than 30 interest time programs and program manager Jury WNYC's daily coverage will serve over calendar period of eight of Mutual, president of Nelson Produc- hours also as official tape recording for broken by one juror's incapacitat- tions and eastern production manager days, FCC, he said. Station's regular ing illness and Fourth of July holiday for NBC. programming was carried by weekend when jury was allowed to go WNYC -FM. "Our only com- JAMES G. BEARDSLEY promoted from home. said, "have plaints," Mr. Siegel copy group supervisor to creative been from persons who normally director of Erwin Wasey, Ruthrauff & to closing stock market KOSI, KXOL sales listened Ryan, Chicago, it is being announced and didn't know they Station sales filed at FCC Friday: reports today (July 13) by Roswell W. them on fm." Metz- KOSI Aurora -Denver, Colo. Sold could hear ger, executive committee chairman and by David M. Segal, Floyd Bell and general manager of agency's central di- Edward M. Guss to W. L. Armstrong vision. He succeeds GEORGE F. DRAKE, (until May 1959 assistant to vice presi- vin Nelles is manager. KAAB operates who was granted indefinite leave of dent of WIL St. Louis) (40 %) and on 1350 kc with 1 kw day and 500 w absence. Mr. Metzger is also announc- parents William L. and Dorothy Arm- night. KAAB is owned by the Phoenix ing appointments of LEWIS HELLWIG as strong (each 30 %) for $371,800. Co. and Harman I. Moseley II is presi- head art director and WILLIAM T. Armstrongs own Armstrong Chemical dent. Room as copy chief. Mr. Beardsley has Co., Denver. Sellers also own KOBY- been in advertising field over 20 years AM-FM San Francisco and WGVM as account executive and copy chief. Greenville, Miss. KOSI is on 1430 kc Business briefly with 5 kw day, 500 w night directional. Three advertisers have picked up RAY C. MONTGOMERY, member of re- KXOL Fort Worth, Tex. 50% sold regional sponsorship of new Saturday search department of Leo Burnett Co. by C.C., C.C. Jr., Ben and John R. Night Pro Football series of seven con- in Chicago past year, joins Clinton E. 22 (10 Woodson to Wendell Mayes for $268,- tests starting Aug. on ABC -TV Frank Adv., same city, as research EDT) . Purchasers are: 091. Mr. Mayes controls KNOW p.m.- conclusion, supervisor, bringing agency's number Tex. KXOL is on 1360 kc with (in West) Theo. Hamm Brewing Co., Austin, of employes up to 100. Louis E. 5 kw day and 1 kw night directional. St. Paul, represented by Campbell -Mit- Schueler, Frank research director, Mr. Mayes and his son Wendell Jr. (and hun Inc., Minneapolis; (in East) Na- said KNOW) will hold 75% of KXOL, with tional Brewing Co., Baltimore, through appointment is part of realignment in which HENRY MERRILL, JEAN ANDER- William W. Jarman Jr. holding 25 %. W.B. Doner & Co., same city, and in all other markets by General Mills, Min- SON and Mr. Montgomery are each re- CBS Radio signs two neapolis, via Knox Reeves Adv., same sponsible for specific group of agency's city. Five exhibition and two National clients. Mr. Montgomery formerly was Signing of WRIG Wausau, Wis., and Football League games will be telecast associate professor of psychology and KAAB Hot Springs, Ark., as CBS Radio at Insti- either live or on tape. Points of origin personnel management Detroit affiliates announced by Arthur Hull He taught adver- will be Austin, Tex., Detroit, Jackson- tute of Technology. Hayes, CBS Radio president. WRIG, tising, marketing and research there. owned and operated by WRIG Inc., ville, Winston -Salem, Cleveland, Pitts- operates on 1400 kc with 250 w. Mar- burgh and Baltimore. Other Fates & Fortunes, Page 86

10 BROADCASTING, July 13, 1959 " For ConsistentExcel..ence in News ".. .

The KLZ -TV news department has received the 1959 Television News Award from the National Press Photographers Association. KLZ -TV w singled out of all the tv stati this outstanding recogn

The citation is inscribe , o te personne o KLZ -TV Denver, Colorado in recognition of outstanding public service in covering the news of the community for television; For leadership in the techniques of gathering, photographing and presenting news for television; And for con, nt excellence in this field of communication.

tas is the third annual nears cat awa 1il 'o years. KLZ -Tb' Iras- cited ta land the Radio and Television rs elation in 1958.

his consistent record of achievement is confirma- tion of a news policy that keeps KLZ -TV news top rated, morning, afternoon, and night!

CBS ( ) DENVER

TELEVISION channel James Bettfrett REPRESENTED BY KATZ AGENCY News Director

BROADCASTING, July 13, 1959 11 For the Picture of Pictures TAPE IT RCA! FOR THE

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The picture's the thing ... You wan your coi mercials to have the snap, sparkle and punch characteristic of superb pict es. By aping it RCA" you get live picture quality. All the freshness, all the life -h e detail \omes back to you on RCA tape - thanks to advanced, built -in, qualit -control \eatures of the RCA TV Tape Recorder. Unlike older designs, this newes of TV pe Recorders makes it easy to get and keep highest quality pictures. Your ogram and commercials stand closest scrutiny because they are transcribed "live" f r the very first breath. Compatible in every respect, the RCA TV Tape Recorder also has built -in features for superior color rendition that become an added bonus for hrome. Ask your engineer to explain the picture -plus advantages of RCA's elect nth quadrature adjustment, sync regeneration, four- channel playback equalization, a built -in -test equipment, or see

your RCA Representative. For complete particulars I write to RCA, Dept. TR -2, Building 15 -1, Camden, N.J. In Canada: RCA VIC R Company Ltd., Montreal.

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RADIO CORPORíAT/0N of AMERICA BROADCAST AND TELEVISI N EQUIPMENT

C MDEN, N. J. 15,000 WKMH ROOTERS RAISE THE ROOF

w I{MH's Youth Rally Day -an annual affair M.C.'ed by WKMH's popular "Bobbin' with Robin" Seymour -drew 15,000 people to the huge Michigan State Fair Coliseum, and hundreds were turned away. Launched a year ago with a proclamation by Detroit's Mayor Miriani, its purpose is to bring the youngsters together in a wholesome atmosphere, give them the entertainment they like ... FREE. This year Robin, Mitch Miller, the Fontaine Sisters, and other famous radio and recording stars provided 2 hours of entertainment to a wildly enthusiastic audience. It proved once again that WKMH -with top 111 H local personalities as well as its CBS network programs -has all the radio excitement in town in one place. THE STATION THAT NOW HAS EVERYTHING Represented by Edward Petry & Co., Inc. CBS RADIO IN DETROIT Aug. 16 -18- Georgia Assn. of Broadcasters, summer meeting, Jekyll Island. Aug. 18 -21- National Assn. of Educational BRAVE Broadcasters, seminar for radio station managers, U. of Wisconsin, Madison. Aug. 18- 21- Western Electronic Show & Con- STALLION vention (Weston), Cow Palace, San Francisco. Dr. Herbert F. York, Defense Dept. director of research and engineering, will speak Aug. 21 at luncheon to be held at Fairmont Hotel. "Aug. 21 -23- Arkansas Broadcasters Assn., Ar- lington Hotel, Hot Springs. Howard H. Bell, NAB, will conduct editorializing clinic. Aug. 23 -24 -UPI Broadcasters of Connecticut, Massachusetts, Rhode Island, Maine, Vermont and New Hampshire aboard aircraft carrier Wasp at sea; board destroyer at South Boston Naval Annex for transfer to Wasp 100 miles out; return to Boston. Aug. 24- 28- American Bar Assn., annual meeting, The Americana, Miami Beach, Fla. 'Aug. 25- 28- Closed -circuit tv seminar, Na- A CALENDAR OF MEETINGS AND EVENTS tional Assn. of Educational Broadcasters, U. of IN BROADCASTING AND RELATED FIELDS Pennsylvania, University Park, Pa. (*Indicates first or revised listing) Aug. 28 -30 -West Virginia Broadcasters Assn., Greenbrier, White Sulphur Springs. FCC Comr. July 12- 18- Public Relations Institute, U. of Frederick W. Ford will speak. Wisconsin campus, Madison, sponsored by Public Aug. 29- Oklahoma Broadcasters Assn. summer Relations Society of America. meeting, Lake Murray Lodge, Ardmore. Judge "July 13 -17 -Final week of NAB Management De- John Brett, presiding judge of Oklahoma Criminal velopment Seminar, Harvard Graduate School of Court of Appeals whose court rendered decision in Adm., Mass. Designed give Business Cambridge, to favor of court broadcasting, will address luncheon. station management principles and analytic tech- Ben Sanders, KICD Spencer, Iowa, will conduct niques involved in the executive job. Dr. J. Ster- ling Livingston, professor of business administra- sales clinic. tion, Harvard, and president of Harbridge House, is academic director. William P. Gormbly Jr., as- SEPTEMBER sistant dean and director of Harvard advanced management is program, administrative director. Sept. 4 -5 -Texas AP Broadcasters, 1959 conven- Fifty -eight broadcasters are attending. tion, Rice Hotel, Houston. July 14 -15 -Idaho Broadcasters Assn., Shore Lodge, McCall. Speakers July 15, main meet- Sept. 10 - Advertising Research Foundation ing day, include Kenyon Brown, KCOP (TV) Los seminar in operations research, on 13 consecutive Angeles; Fred Ruegg, KNX Los Angeles, and Thursdays starting this date. Further information SALES Louis Shadduck, secretary of Idaho Commerce & from ARF. RUNAWAY Development Commission. 'Sept. 11 -12- Country Music Assn. Board of "July 15 -NAB Tv Information Committee (pro Directors, Springfield, Mo. SUCCESS tem), Waldorf Astoria, New York. Sept. 12 -AP Broadcasters of Ohio, Columbus.

' "July 16- Southern California Broadcasters Sept. 16 Michigan ALL ACROSS U.S.A.! Assn., luncheon, Hotel Statler- Hilton, Los Angeles. -18- Assn. of Broadcasters, fall convention, Hidden FCC Comr. Robert E. Lee will speak; 25 repre- Valley, Gaylord. of sentatives foreign broadcasting operations will Sept. 17 -Assn. of National Advertisers sales be guests. promotion workshop at Hotel Sheraton - East, New NORTH July 16 -17 -Air Traffic Control Symposium co- York. Program on "incentive selling methods" to Detroit, St. Louis, sponsored by Radio Technical Commission for Aero- include panel discussions, case histories and pres- Cleveland, Ft. Wayne! nautics and Los Angeles section of Institute of entations by recognized authorities. Horace Barry, Radio Engineers. FCC E. Lee Comr. Robert and merchandising manager, The Nestle Co., is pro- James T. Pyle, deputy administrator of Federal gram committee chairman. Aviation Agency, will speak. AST Sept. 17 -19 Mutual Adv. A Boston, New Haven, July 16 -19-American Federation of Television & - Agency Network, Albany, Portland! Radio Artists, convention, Chase Hotel, St. Louis. second in series of three -day workshop- business sessions under new format calling for three July District 19- Military of Washington will (instead of four) annual meetings, Bismarck conduct special program honoring NAB, Fort WEST Myer, Va. Hotel, Chicago. Los Angeles, Denver, *July 24 -Oral argument before FCC on pro- Sept. 18 -20- United Press International Broad- Seattle, Salt Lake City! tests by group of television broadcasters against casters Assn. of Minnesota, Sawbill Lodge, Tofte. specialized common carrier microwave relay sys- Sept. 21 -22- Louisiana Assn. of Broadcasters, tems which carry tv signals from large cities to Francis Hotel, Monroe. Speakers include Ed OUTH catv systems in small cities and towns served Fitzgerald, by these broadcasters. Involved are broadcasters J. Walter Thompson Co., Chicago, and Atlanta, New Orleans, and catv operators in Helena, Mont.; Laredo, Charles H. Tower, NAB personnel- economics man- Miami, Richmond! Tex.; Tallahassee, Fla.; Riverton- Lander -Ther- ager, who will speak on "Labor Problems and mopolis, Wyo., and Tyler, Tex. Solutions in Broadcasting.' Have your local ITC represen- 'July 30 -Radio & Television Executives So- 'Sept. 22- 24- Electronic Industries Assn. fall tative give you the news of how ciety's first annual Fun Day Outing, Pelham conference, Hotel Traymore, Atlantic City, N.J. BRAVE STALLION can in- (N.Y.) Country Club, for RTES members and guests. Sept. 21 -23 - Westinghouse Broadcasting Co. crease audiences in your market. Third Industrywide Public Service Programming AUGUST Conference, Stanford U., Palo Alto, Calif.

Aug. 3- Comments due on FCC proposal to revise Sept. 23 24-CBS Radio Affiliates Convention, television network rules including cutting down Waldorf- Astoria, New York. INDEPENDENT on option time, counting straddle programs as Sept. 25- Advertising Research Foundation, fifth option time entirely, etc. Commission requests that annual conference, Waldorf- Astoria, New York. TELEVISION comments also refer to same revisions in radio 'Sept. 25 -26 -Ninth annual Broadcast Sym- network rules. Docket 12,859. Postponed from posium, Institute of Radio Engineers and Amer- CORPORATION June 22. ican Institute of Electrical Engineering, Willard Hotel, Washington. Aug. 16 -17- Montana Broadcasters Assn., Rain- bow Hotel, Great Falls. "Sept. 26 -27- American Women in Radio & 488 Madison Ave. N.Y. 22 PLaza 5 -2100

BROADCASTING, July 13, 1959 15 Television, southwestern conference, Shamrock Oct. 29 -31 -New Jersey Broadcasters Assn., fall Hotel, Houston. i eeting, Nassau Inn, Princeton. Sept. 29 -Oct. 3 - Affiliated Advertising Agen- NOVEMBER cies Network international convention, Somerset Hotel, Boston. Nov. 2-4--Broadcasters Promotion Assn. convention, Warwick Hotel, Philadelphia. Robert W. will be keynote OCTOBER Sarnoff, NBC board chairman, speaker. Other speakers: H. Preston Peters, Adam J. Young, Oct. 5 -9 -11th annual convention and profes- Peters, Griffin & Woodward; sional equipment exhibit, Audio Engineering Soci- Adam Young Inc., and James T. Quirk, Tv Guide. Kiss, WPEN Philadelphia, program chair- ety, Hotel New Yorker, New York. Technical Jim man, said agenda will provide maximum exchange from many nations have been submitted papers of ideas. Panels will be restricted to two par- for presentation, covering newest theories, devel- ticipants. opments and achievements in the audio field, Annual Conference, American including stereo. Nov. 4-5--Eastern Assn. of Advertising Agencies, Biltmore Hotel, Oct. 6- 7- Electronic Industries Assn., value en- New York. Seven specialized workshops and gineering symposium, U. of Pennsylvania. Virgil management events are scheduled. M. Graham, associate director; R. S. Mandelkorn, Nov. 8 -9 meeting, Texas Assn. of Broad- Lansdale Tube Co., general chairman. -Fall casters, Texas Hotel, Fort Worth. 'Oct. 6-8--Conference on Radio Interference Re- duct:on, auspices IRE, Signal Corps and Armour Nov. 9- 10- Institute of Radio Engineers, radio Re.earch Foundation, Museum of Science & In- fall meeting, Syracuse Hotel, Syracuse, N.Y. dustry, Chicago. Nov. 18 -East Central Region annual meeting, Oct. 7 -9- Canadian Section, Institute of Radio American Assn. of Advertising Agencies, Penn - Engineers, annual convention, Automotive Bldg., Sheraton, Pittsburgh. Afternoon and evening Canadian Nat:onal Exhibition, Toronto, Ont. sessions open to invited guests. *Oct. 9- 10- Indiana Broadcasters Assn., French Nov. 18- 20- Television Bureau of Advertising, Lick, Ind. annual meeting, Sheraton Hotel, Chicago. *Oct. 12- 15- National Electronics Conference, *Nov. 19-20--Tennessee Broadcasters Assn., 15th annual meeting and exhibit at Hotel Sher- Andrew Jackson Hotel, Nashville. man, Chicago, with expectancy of 10,000 attend- ance and some 266 display booths. Sessions will DECEMBER be held on antennas and propagation, audio, cir- Dec. 2- 4- Electronic Industries Assn. winter cuit theory, communications systems, computers, conference, Statler -Hilton, Los Angeles. microwaves, space electronics, television, transistors, and communication and navigation, among Dec. 11- Comments due to the FCC on stereo- other topics. phonic multiplexing rules as part of FCC's inquiry into possible wider use for fm subsidiary commu- Oct. 14 -17- Radio -Television News Directors nications authorizations. Assn., 14th international convention, St. Charles Hotel, New Orleans. Among speakers will be FCC 1960 Chairman John C. Doerfer and Rep. John E. Moss Advertisers, co -op (D- Calif.), who will discuss broadcast news and *Feb. 17 -Assn. of National freedom of information, respectively. advertising workshop, Hotel Sheraton -East, New York. Oct. 15-16--Central Region annual meeting, Assn., American Assn. of Advertising Agencies, Drake *March 16- 18- Electronic Industries spring conference, Statler Hilton, Washington. Hotel, Chicago. *April 3 -7-NAB Annual Convention, Conrad My Mommy Listens Oct. 18- 21- Western Regional Convention, Amer- Hilton Hotel, Chicago. ican Assn. of Advertising Agencies, Biltmore and to KFWB *May 18- Electronic Industries Assn. annual Miramar Hotels, Santa Barbara, Calif. Agenda 20- convention, P:ck Congress Hotel, Chicago. includes day of closed sessions for member agency ...and listens, and listens management delegates and day- and -a -half of open NAB FALL CONFERENCES sessions. and listens! Pulse and Oct. 15- 16- Mayflower Hotel, Washington. Oct. 22 -23 -Audit Bureau of Circulations, an- Hooper have proven it for nual meeting, Drake Hotel, Chicago. Oct. 19 -20- Sheraton Hotel, Chicago. many months past ... and Oct. 26- 30- National Assn. of Educational Broad- Oct. 22- 23- Somerset Hotel, Boston. now Nielsen makes it casters convention at Sheraton -Cadillac Hotel, Oct. 29- 30- Dinkier -Plaza Hotel, Atlanta. Detroit. unanimous: rates KFWB Ncv. 10 -11 -Texas Hotel, Fort Worth. Oct. 29- Electronic devices meetings spon- 30- Nov. 12 -13 -Brown Palace Hotel, Denver. #1 in total audience in the sored by Professional Group on Electronic Devices, L.A. Area in their book, Institute of Radio Engineers, Shoreham Hotel, Nov. 16 -17-Ambassador Hotel, Los Angeles. Washington. Nov. 19- 20- Olympic Hotel, Seattle. too! So... whether you use Pulse, Hooper or Niel- sen as a guide ...one BOOK REVIEW thing you should do for sure: Buy KFWB ... first Reporting, by Mitchell V. Charnley, and sensible perceptive commentary in Los Angeles. It's the Henry Holt & Co., 383 Madison Ave., upon them. It is also a philosophical thing to do! New York; 370 pp.; $4.75. book discussing the role of print and Although a professor of journalism electronic journalism and its responsi- at the U. of Minnesota for 25 years, bilities in a world as small as the near- Prof. Charnley is not a man who has est radio or newsstand. lived in an ivy- covered newsroom. His Though a combination of perspec- more professional background includes tive and practically, Reporting offers a than 10 years as a reporter and editor unique treatment of news coverage, with several newspapers and a maga- which in the words of Prof. Charnley, 6419 Hollywood Blvd., Hollywood 28 / HO 3 -5151 zine. ROBERT M. PURCELL, President and Gen. Manager Consequently, his text book is not a "is art and it is craft." A student at JAMES F. SIMONS, Gen. Sales Manager a Represented nationally by LOHN BLAIR i CO. collection of chalk -colored platitudes. a university or a rewrite man on It is a book filled with articles and metropolitan daily could each learn columns from the nation's top papers much from this admirable book.

16 (DATEBOOK) BROADCASTING, July 13, 1959 1

r.:: L J p J _

Snip. Just like that. We've cut through the maze of rate structures and policies in VTR -land. Crown Stations, first in the nation with videotape, have adopted this videotape policy:

No charge for VTR playback No VTR facilities charge for recording provided tape is used on a Crown Station. ( Live studio and rehearsal charges apply ) Tape furnished free and held for 14 days if used exclusively on Crown Stations. Otherwise standard tape charges apply.

Period. Want more specifics? Ask the man from Blair-TV.

The Crown Stations OF THE PACIFIC NORTHWEST KING -TV KGW -TV KREM -TV CHECKVaAd DOU LE CHECK

v WTHI -TV offers the lowest cost per thousand of all Indiana TV stations! VVhundred and eleven national and regional spot advertisers know that the Terre Haute market is not covered effectively by outside TV. WTH -TV CHANNEL IO CBS-ABC TERRE HAUTE INDIANA epresented Nationally by Bolling Co.

18 BROADCASTING, July 13, 1959 MONDAY MEMO

f/.otli DR. NORMAN YOUNG, director of research, Mogul Lewin Williams & Saylor, New York Pants seats won't replace research

Some time ago, I received a letter really a threat, for what research could gulfed me. Where might it end, I fan- from a friend of mine in a Los Angeles match these pragmatic results? tasized? Would the pants seats of the agency, who, in commenting on a suc- Well, I had to face it. The pants seat world one day unite and with author- cessful media approach, wrote, "See, competition was really extensive. Not itarian éclat brandish their infamous we didn't need any tv or radio research only had they done so well in such inter- line? My every dream was a concatena- ... just flew by the seat of the pants related and allied fields as mentioned tion of pants seat caravans, made up of and did tremendously!" above, they also outnumbered us. Why, camel- shaped Standard Rate and Data This sort of egregious success with- everywhere I'd turn I'd see a pants seat. books, reaching Nirvana on a sea of out basic research intrigued me. So I One of my colleagues was already writ- cpm's. Soon I couldn't sleep, so I started decided to survey this field of pants ing a book on the latent talent of the to drink. seat automation. Soon I began to wor- pants seat set. It was called The Hidden Bar to bar. Scotch to gin. The appari- ry, for, in this era of labor- saving de- Pants Seats. tion became a kaleidoscope of raw repet- vices, will I be replaced by a pants seat? An all- pervasive sense of disquiet en- itive crushing pants seats rending the In only a little while I learned there machinery of research. were at least three types of pants seats Squish goes the Friden. Squanch goes by which people fly. the Marchant. Immolated is the Monroe The Rank -Order Pants Seat This is -and scientific method; an obituary George's pants seat in the phrase, "Let's for my window on the avenue. Good- ask George" where George happens to bye, of sun on my resplendent graph be one step higher in the hierarchy, paper. Ave Arbitron. (O Nielsen, quo therefore needing to know as little me vertam nescio!) about tv as he knows about Tibetan car Pants Seats Explode But suddenly cards. This pants seat panjandrum has the ebon clouds of discontent dispersed. been known not only to declare that It was only yesterday that I received a black is white, but also to get his assist- second missive from my Californian ants to prove it. confrere. Experiential Level Pants Seat This It seems this pants seat pilot had been is the pants seat with a head that keeps grounded by the client -in a depressive saying: "Why, during my 30 years at sweat, sentenced to find facts to some Sy Coe International where we went vital questions : "Should we have any ra- from sales of $5,000 to $100,000 -an dio? What would saturation do for us? increase of 1,900 %, we never touched Is our programming qualitatively right? tv. Little League uniforms did the job." What is the relation of media pressure There is nothing wrong with this pants Dr. Norman Young, before joining to advertising share? What per cent of seat that 30 more years at Sy Coe Inter- Mogul Lewin Williams & Saylor early the metro potential are we reaching? national, a good drink and a place to this year, was director of advertising, What's the most efficient way to reach sleep it off, wouldn't help. Besides, this media and statistics at Anahist Co. and the adolescent audience? Etc." pants seat can almost double as a mir- a research and sales development execu- Yes, his pants seat had failed, burned ror, it's been used so much. tive at ABC. A native New Yorker, he up. In despairing melancholy he had to Intuitive Skill Pants Seat Probably earned his Ph.D. and M.A. degrees turn to research. the most disturbing (and definitive) from Columbia U., an M.A. in educa- A transcendent elation transported pants seat is the "pure" one -where out tion from the U. of Illinois and a B.S. my soul; our livelihood was not yet in of nowhere someone "originates" a me- from CCNY. He has served on the jeopardy, for we were still useful. At dia plan that "because of my own radio - faculty of Rutgers, Columbia, New least until they make asbestos pants tv empathic understandings and redinte- York U., Brooklyn College and Illinois, seats, and as long as there are panic but- grative insights, we know that this is the teaching courses ranging from advanced tons, we, the sampans of advertising, media road along which we should take psychology to mathematics to radio and stand ready to embark on a steady, un- our advertising sojourn." tv advertising. Dr. Young is a registered spectacular course of progress . . . My survey also indicated that pants practicing psychologist in New York knowing, of course, that we shall be seats invented the hot dog, the electric State. At MLW &S, he's in charge of all ever jousting in the lists, with mace and chair, abstract art and the panic switch. research activities including air and sliderule, against the purveyors of pants Such distinguished achievements are print media. seat puerility ad Armageddon.

... or, there's no substitute for facts

BROADCASTING, July 13, 1959 19 OPEN MIKE Official business EDITOR: In answering requests submitted to us by Members of Congress, we frequently Picture find highly pertinent information or statements in . . . BROADCASTING. Mem- bers often request copies of this ma- *What's your WOODquotient? terial to keep in their files or to use in their correspondence. In such cases it is, of course, necessary for us to obtain permission to reproduce any copyrighted material -whether by photostat, verifax, multilith, or other processes. It would be greatly appreciated if you would be willing to authorize us, on request of a Member of Congress and for his official use either in legislative matters or in connection with his correspondence, to reproduce from copyrighted volumes issued by your organization. . . Our present request is ... based on the potential contribution to the advancement of the public business and is buttressed by the time factor, which plays so important a part in the delib- WOOD -AM has the greatest share of au- Sun= burned vacationers listen to WOOD, dience during the morning rush hour. How too. How many lakes -with or without eration and correspondence of Con- much greater than the 2nd station? beaches - in greater WOODIand? gress. *(¡uo77v7a pag ay7 uvy7 annul %Sor (uva ;yaxyy 9/o7 Buoys aaoys Rpuva 7Jös Jo !uo77v7s pug ay7 uny7 aaoul %Os QOOst1 "111u 09 mow; uozyuaur 6g2) Hugh L. Elsbree 07 paun7 ass went) nil pun solpns ono) Director, Legislative Reference Service Library of Congress Washington 25, D. C. [EDITOR'S NOTE: We are glad to grant you permission to quote from the weekly issues and the Yearbook as requested.]

Keep fm growing EDITOR: The specific comments of WWDC- FM Washington's Ben Strouse [asking present 88 -108 me fm band remain intact (BROADCASTING, June 29)] to the FCC in regard to the depth study of non -government services in the 25 -890 Who is the only radio weather forecaster In addition to the best coverage of local me band this past week stand for an en- in WOODIand who has had actual meteor- news, WOODlanders get direct non -network tire phase of our industry. ological training and experience? reports from Washington, D.C. How come? ("VP'anl (saaua7sijaooM o7 78a4a124 avynay Broadcast- minded people across the a1f7 uo 7116u Ryynnsn puy n y-yyv-QOOM -svd fo aaauasanaao yopdva uo s7sodaa Tua nation are helping fm get back on its 140 7yBu Ryansnyaza savulRvys a7uy;,y) -puodsassoa uo76u1ysro augpilnJ8,000M j ) feet ... If the momentum gained by fm broadcasters in the past year can be How to rate your WOODquotient: coupled with the new vigorous attitude 0 right - No doubt you have a persecution complex, too expressed recently by local and national 1 -2 right - Courage! You'll make it someday progress, this medium will settle into the 3 right - The Katz man will give you all the answers basic service originally intended for the 4 right - How long were you a resident of Grand Rapids? interest of the public. David Green *WOOD -AM is morning, noon, night, Monday through first- Sunday Telesound Corp. March '59 Pulse Grand Rapids county area -5 Box 1144 Kansas City 41, Mo. McCann is Coke agency WOOD 11 EDITOR: WOODland Center, Grand Rapids, Michigan In your excellent story in the June 1 niUSREGON issue (page 85), BROADCASTING has GRANO RAPIDS WOOD -TV - NBC for Western and Central Michigan: - L.kGING given us some credit which we don't Grand Rapids, Battle Creek, Kalamazoo, Muskegon and Lansing. deserve. WOOD - Radio - NBC. The story, which mentions the

20 BROADCASTING, July 13, 1959 can make your sales sing, too

"Local Live" means a lot on WRAL -TV, the re- These and many others provide the individuality gional station with the regional personality. View- that makes Raleigh- Durham Channel 5 your per- ers have a feeling of warm friendship with such sonality station. All this, plus NBC from TODAY well known performers as the "Tempus Fugit"* to JACK PAAR and choices from ABC-no won- funsters and straight talking Bill Armstrong* with der WRAL -TV has been "tops" in every ARB the news. and Nielsen survey, sign -on to sign -off, since it

"Tempus Fugit 1 -1:30 p.m. Mon. thrtt Fri.; began operations! Check availabilities today. News 6:10-6:25 p.m. Mon. thru Fri.

4 CAMERA MOBILE UNIT VIDEOTAPE RECORDER

LARGE NEW STUDIOS

FULL POWER CHANNEL 5 NBC AND LOCAL COLOR

WRAL -TV RALEIGH, N. C. REPRESENTED BY H -R, INC.

BROADCASTING, 1959 July 13, 21 52% of all reported sponsored ho'u'rs Zn network radio are on the NBC BADI O TWORK ... the leadership radio network which, in the last 18 months, has attracted 137 different national advertisers!

KNUZ Hi -Fi Club in Houston, lists Coca -Cola as the sponsor, which is correct, but lists the Max H. Jacobs Agency as placing the account, which is not correct. We are public relations counselors for KNUZ.... The Houston office of McCann- Erickson represents Coca -Cola and has been handling the advertising and promotion aspects of the Hi -Fi Club sponsorship by Coca - Cola. . . . Incidentally, the membership of the KNUZ Hi-Fi Club ... is now 46,000, which we understand is the largest Hi- Fi Club membership in the country. (Chicago is running second with about 40,000 members, so we hear.) Vance Newell Max H. Jacobs Agency Houston, Tex.

EDITOR:

. . . In this article you refer to KMOX in Monroe, La. That should have been KNOE Monroe, La. Edd Routt KNOE Monroe, La. [EDITOR'S NOTE: We're sorry for the mix - up. Everybody knows KMOX is in St. Louis and KNOE is in Monroe.]

New England story EDITOR: I had the opportunity this last week to read your article on New England in the June 22 issue. I do want to corn - mend you . . . It was a very complete survey and one that does much to point up the assets of the area. At the same time it does not ignore our liabilities -we have them and so does every area of the country. Gardner A. Caverly Executive Vice President The New England Council Boston

EDITOR :

. . We would like very much to take hold of this story and push it for all it is worth . . . how much would ADVERTISED IN EASTERN IOWA ON KCRG -TV, CHANNEL 9 it cost us to get 1,000 reprints? Walter E. Knight Miles Products, Division Miles Laboratories, Inc. is Greater Boston Chamber of one of many successful national advertisers using Commerce KCRG -TV. Channel 9 is a necessary part of effec- [EDITOR'S NOTE: Reprints of "What's Really Happening in New England" are available at 20¢ each.] tive selling in the Cedar Rapids- Waterloo - Dubuque market. Your Branham Company representative will tell you why. Minneapolis: Harry S. Hyett Co. fl BROADCASTING SUBSCRIPTION PRICES: Annual subscription ABC for 52 weekly issues $7.00. Annual subscription including yearbook Number $11.00. Add $1.00 IN IOWA'S NUMBER 1 TV MARKET per year for Canadian and foreign postage. Subscriber's occupation required. Regular issues 354 per copy; Yearbook Number $4.00 KCRGTV Channel 9 per copy. SUBSCRIPTION ORDERS AND ADDRESS Joseph F. Hladky, Jr., President CHANGES: Send to BROADCASTING Circula- tion Dept., 1735 DeSales St., N.W., Washing- Redd Gardner, General Manager ton 6, D.C. On changes, please include both Eugene E. McClure, Commercial Manager old and new addresses.

24 BROADCASTING, July 13, 1959 SEVEN . . . IN ONE SWELL SWOOP

Anybody who has septuplets is WJR. It's an extension and im- entitled to crow. So stand back ... provement of a long- standing, WJR has just given birth to seven long -successful policy -live WJR - lively hours of new daily program- originated shows, tailored to suit ming, and we're mighty proud. the many different tastes and Brand -new WJR- originated shows needs of the 17 million people fill the time made available when in our signal area. we discontinued our network WJR's primary affiliation. A station which gives the most in coverage area -over 17,000,000 people. programming, gets the most in Now, more than ever before, we audience respect and response. can provide our audience with And the advertiser who specifies complete -range programming . . . WJR places his message where it programming with something for DETROIT will do him the most good. See everyone. R your Henry I. Christal repre- 760 KC 50,000 WATTS This is nothing revolutionary for sentative. RADIO WITH ADULT APPEAL

BROADCASTING, July 13, 1959 25 BALANCE! The CBS Owned stations devote the same care and production values to programs in the public interest as they do to their entertainment schedules. As proof: since the beginning of the year, news, information and education programs on the five stations have won a total of 36 awards, plaques and honorable mentions. To cite but a few ... of three Sigma Delta Chi television journalism awards, two went to CBS Owned stations. Five local "Emmys" ( including a Special Station Achievement award) went to CBS Owned stations for public affairs programming. Four awards and honorable

' ' ",f9_.; mentions given by the Ohio State University Institute for Education by Radio -Television ... a Sylvania award ... a National Headliner Silver Medallion ... and so on. Unquestionably, it is the continuing commercial success of CBS Owned stations' entertain - ment schedules which makes possible the major-budget community service programs that attract Iarge audiences. And thus insures the program balance - entertainment and informa - tion in generous measure- indigenous to WCBS -TV, NEW YORK; KNXT, LOS ANGELES; WBBM -TV, CHICAGO; WCAU -TV, PHILADELPHIA; KMOX -TV, ST. LOUIS. CBS TELEVISISN STATIONS twrlr 46111111110. BROADCASTING PUBLICATIONS INC. PRESIDENT Sol Taishoff 1111111111111111111111C TY:.r -rlsolMor 11111111111 VICE PRESIDENT Maury Long ,111y:.. VICE PRESIDENT Edwin H. James SECRETARY H. H. Tash TREASURER B T. Taishoff FulL COMPTROLLER Irving C. Miller ASST. SEC.- TREAS..... Lawrence B. Taishoff PoILISTer BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: BROADCASTING TELECASTING Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Tele- phone: Metropolitan 8 -1022. EDITOR AND PUBLISHER Sol Taishoff MANAGING EDITOR Edwin H. James SENIOR EDITORS: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Holly- wood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. SPECIAL PROJECTS EDITOR ..David Glickman ASSOCIATE EDITOR Harold Hopkins ASSISTANT EDITORS: Dawson Nail, Jacque- line Eagle; STAFF WRITERS: George Dar- lington, Lee Edwards, Malcolm Oettinger, Myron Scholnick, Jim Thomas; EDITORIAL The Million Dollar ASSISTANTS: Bob Forbes, Rita Cournoyer, Stations featuring Patricia Funk; SECRETARY TO THE PUB- e LISHER: Gladys L. Hall. Million Dollar Music n BUSINESS MfA on CKLW Radio V.P. & GENERAL MANAGER Maury Long SALES MANAGER.. Winfield Levi (New York) Million Dollar Movies th. SOUTHERN SALES MANAGER Ed Sellers 1111111111111111E ' PRODUCTION MANAGER George L. Dant on CKLW -TV TRAFFIC MANAGER Harry Stevens Ma,rket! CLASSIFIED ADVERTISING Doris Kelly ADVERTISING ASSISTANTS: Merilyn Bean, John Henner, Ada Michael. C KLW CKLW - T V GUARDIAN .BLDG. DETROIT COMPTROLLER Irving C. Miller ASSISTANT AUDITOR Eunice Weston ROBERT E. EASTMAN 8 CO., INC YOUNG TELEVISION CORP. J. E. CAMPEAU SECRETARY TO GEN. MGR Eleanor Schadi Nat'l Radio Rep Nat'l TV Rep President CIRCULATION 3 READERS' SERVICE MANAGER John P. Cosgrove SUBSCRIPTION MANAGER Frank N. Gentile in Boxing..., in TV and Radio... CIRCULATION ASSISTANTS: Charles Browne, Gerry Cleary, David Cusick, Christine Hara- geones, Charles Harpold, Marilyn Peizer. IT'S BUREAUS New York: 444 Madison Ave., Zone 22, Plaza 5 -8355. Editorial BROADCASTING SENIOR EDITOR Rufus Crater BUREAU NEWS MANAGER.... Donald V. West ASSOCIATE EDITOR David W. Berlyn it's Marquess N.Y. FEATURES EDITOR ...Rocco Famighetti STAFF WRITERS: Richard Erickson, Mary of Queensberry YEARBOOK! Hurley, Janet Lantz, Benjamin Seff. Business SALES MANAGER Winfield R. Levi SALES SERVICE MGR.... Eleanor R. Manning I n the squared circles of prizefighting, the keep looking, all year 'round, whenever EASTERN SALES MANAGER. Kenneth Cowan 8th Marquess of Queensberry gets credit they need information). The 1959 ADVERTISING ASSISTANT. Donna Trolinger for establishing authoritative standards BROADCASTING YEARBOOK soon goes to Chicago: 360 N. Michigan Ave., Zone 1, Central 6 -4115. upon which today's rules of boxing are press, packing a power -punch of data MIDWEST NEWS EDITOR More than anything between its covers that will serve the John Osbon based. competitive MIDWEST SALES MGR... Warren W. Middleton this 19th Century Englishman ever knew, needs of over 16,000 subscribers in broad- ASSISTANT Barbara Kolar however, is our business of broadcast cast advertising. If you have some facts Hollywood: 6253 Hollywood Blvd., Zone 28, advertising. To enter the ring of television of your own for them, your message will Hollywood 3 -3148. or radio, you have to know what you're enjoy a guaranteed gate of profitable SENIOR EDITOR Bruce Robertson WESTERN SALES MANAGER Bill Merritt doing - or else. That's why so many busy attention month after month. There's still ASSISTANT Virginia Stricker people look to BROADCASTING YEAR- time before the first round bell: deadline Toronto: 11 Burton Road, Zone 10, Hudson BOOK as the authoritative standard for for proofs, July 1; final deadline, July 15. 9 -2694. CORRESPONDENT: James Montagnes. latest facts about these twin media (and Call or wire collect to reserve space. BROADCASTING Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING -The News Magazine of the Fifth Estate. F _ THE BUSINESSWEEKLY OF TELEVISION AND RADIO Broadcast Advertising* was acquired In 1932, ErBROADCASTING Broadcast Reporter in 1933 and Telecast* in 1953. 1735 DeSales Street, N. W., Washington 6, D. C. Reg. U. S. Patent Office Copyright 1959 by Broadcasting Publications Inc.

28 BROADCASTING, July 13, 1959 CHIEF ENGINEER'S REPORT

RCA -6166 -The forced -air -cooled tetrode that made high -power VHF television broadcasting practical.

o#;rs

Says Chief Engineer H. E. Brooks of WBAL -TV about RCA- 6166's: "In my opinion the 20,020 hours of service we've obtained from one RCA -6166 is an economic milestone. This tube is one of twelve we have in service that have been closely watched from the day we put them in. We make regular voltage checks, inspect the forced -air system, and keep all tubes clean. The tube, by the way, never did fail ; it is still usable." This is another example of what many television stations like WBAL -TV are discovering : With proper care, their RCA power tubes will frequently provide unusually long service. Performance Chief Engineer Harrison E. Brooks like this pays big dividends in lower "per hour" tube cost of

displays an RCA -6166.. . operation, sharply reduced transmitter maintenance and downtime. still usable after 20.020 hours of service. See your RCA Industrial Tube Distributor for RCA's complete line of tubes for broadcast and television operations. Call him for prompt, efficient service. RADIO CORPORATION OF AMERICA Electron Tube Division Harrison, N. J. Close your eyes and listen yes, it's the one and only! You'd know that sound anywhere - that "quality touch" which separates the champion from the field. 1 'A

There's an important difference like that, too, among radio and television stations of today. radio & television dallas

BROADCAST SERVICES OF THE DALLAS MORNING NEWS EDWARD PETRY & CO., NATIONAL REPRESENTATIVES

30 BROADCASTING, July 13, 1959 f -1 BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO

July 13, 1959

Vol. 57 No. 2 HOW BIG A STICK AGENCIES SWING Top agency executives explain how they protect clients' money But they say tv networks do and should control own schedules Their testimony is a cram course in big -time network television

Agencies take a parental role in Rubicam's program department, who the questions and answers. In 1956-57, the development and production of said he counted 33 hour -long programs it was generally agreed, there was a their clients' television programs, but -a record-on the network's night- seller's market, with nighttime openings the networks have the final say. time schedules for fall. While Y &R hard to find. It was generally agreed, And that's the way it ought to be. hasn't been hurt as a result, he said, too, that a year ago the situation was This is the view of seven of television's continuation of this trend to its ultimate much different. The emergence of ABC - leading agency practitioners, as pre- conclusion could mean that historic TV as a competitive third network, plus sented in three days of testimony before buying formats might go out the win- the softness in the national economy, an FCC hearing examiner in New York dow and "run -of- schedule" advertising, made more network time available and last week. There was nothing to indi- a la buying into magazines, come into easier to buy and fill. This year, with cate that the four remaining witnesses being. This, he said, could deprive spon- sales closed earlier and more hour -long scheduled to appear Friday (July 12) sors of important advantages, such as productions in the lineup, the buying would take violent exception to this identification with a specific show and situation is tighter. concept (see AT DEADLINE, page 9). the merchandising possibilities that go In their questioning, FCC counsel The agency hearing, part of the with sponsorship. repeatedly stressed that the networks FCC's massive overall inquiry into net- Differences in Degree Fluctuations this year not only are putting on more work television programming (BROAD- in the degree of network control over hour -long programs and specials, but CASTING, May 11) , explored the programming also were emphasized in also in many cases slotted them at de- agency's role from campaign concep- tion to program presentation. The testimony produced few instances of seriously conflicting views among the witnesses (who for the most part said they didn't like controversy to get into their clients' programs either) . Hour Shows Much of the questioning centered around this year's trend toward hour -long programs, often sold on a participating basis, and the increased number of "specials." Did not the hour series, mostly controlled by the networks (and naturally so, according to at least some agency executives) limit an advertiser's chances of placing an independently produced program in prime time? Yes, there would be fewer half -hours available. But witness after witness maintained that the hour -long programs add flexibility, and many felt this enables smaller advertisers to buy prime - time exposure and gives big advertisers a chance to spread their investments over several shows rather than a few. United front Key men called by the government from rival agencies were Some felt the overall tightness this year generally in harmony with minor variations on a single theme: tv programming hurt small advertisers' chances, but is the result of teamwork between agency and network, each playing its proper they also said their own agencies had role. Seen here during a break in the hearings: (1 to r) George A. Elber, tv not been adversely affected. counsel for Benton & Bowles and member of Davis & Gilbert law firm; Thomas One agency expert, however, thought J. McDermott, formerly senior vp in charge of radio and tv with Benton & Bowles, the hour -show trend had gone about who is joining Four Star Films, Hollywood; Peter G. Levathes, Young & Rubicam far enough. He was Peter G. Levathes, vp in charge of radio and tv; Dan Seymour, radio -tv vp with J. Walter Thompson, vice president in charge of Young & and John DeVine, vp in charge of radio and tv administration, JWT.

BROADCASTING, July 13, 1959 31 Bureau Chief Harold G. Cowgill and Acting Chief James Sheridan of the bureau's economics division sitting in, are presented in the following running account: First on Stand As lead-off witness Tuesday morning (July 7), Mr. Clyne appeared to lay the groundwork in that he was asked to provide substantial details, a process which took the entire day. McCann's network tv billing was estimated at $65 -70 million out of a total tv billing of some $85 million. The agency, Mr. Clyne said, bills $200 million domestically, another $60 million overseas and "a little over $100 million" in all broadcast media. Mr. Clyne, who has been a top executive at McCann for the past five years and before that was associated for years with the Biow Co. (and the Bulova watch account), then was asked to out- line the steps at the agency through which a marketing plan must go. This was described by Mr. Clyne as the "basic plan" or "selling proposition" Awaiting their turn The first day's witnesses all told substantially the same which originates with the product story of an agency's role in tv: show development but no schedule control. Ready group. Creative problems are handled here to testify in detail are (1 to r) : Richard A.R. Pinkham, senior vp in charge by McCann's creative plans board while of radio -tv, Ted Bates Inc.; Robert L. Foreman, BBDO executive vp for creative the choice of medium is up to the mar- services; Larrabee M. Johnson, assistant business manager, Bates tv department, keting plans board. The selling propo- and Harold J. Saz, vp and radio -tv business manager, Bates. sition then proceeds to the plans review board (which Mr. Clyne headed at Mc- finite before dent of McCann -Erickson periods in their schedules estimated - Cann for four years) and, if approved, they had been sold to advertisers. and none of his colleagues questioned is submitted to the client. If turned the agency phase of the the figure McCann reviewed 225 Although -that down, the plan returns to the product hearing was to wind up Friday, to 250 pilots in the last three months, slated group and is channeled 90% them through the the question of "network control" of of new investments. At same route again. scheduling is due to rise again July 21. $50,000 apiece these would represent Chief Hearing Examiner James D. Cun- outlays exceeding $10 million. When Tv What decides whether ningham, presiding over the inquiry, Although their contracts generally tv is the right vehicle for a given cam- last week ordered a session for that date do not give them wide -scale rights over to hear testimony of Charles B. Ryan, production, the witnesses indicated, in director of merchandising and advertis- actual practice their influence is broad. ing for Firestone Tire & Rubber Co., Robert L. Foreman, executive vice and other Firestone officials. president for creative services of This session, to be held in Washing- BBDO, for instance, said that no net- ton, undoubtedly will deal with the work show in which a BBDO client is Voice of Firestone, long time radio - the single or an alternate -week sponsor tv program once bumped off NBC and goes on the air without BBDO ap- more recently dropped by Firestone proval. from ABC -TV after that network The executives also were generally insisted on moving it to a new time agreed on an agency's responsibility to period. Howard Barlow, orchestra con- its clients: to present the best possible ductor on the program, also was listed show, attract the audience the client as a witness. wants to reach, keep in mind the poli- Agencies' Role The agency execu- cies and objectives of the advertiser, tives' testimony regarding their own and in general win the good will of the part in the creation, development and public. Nor was there much variation production of programming was broad- on the agency's responsibility to the ly uniform. The agencies review pilots, public: to see that nothing offensive scripts and program ideas in the search appears, that quality be kept high, On the bench James D. Cunningham, for suitable material for their clients, standards of good taste maintained and chief hearing examiner of the FCC, and they also come up with program the levels of programming elevated in- went to New York last week with Corn- ideas of their own. They do little actual sofar as possible. mission lawyers to hear advertising production on their own, but they keep Other highlights of the hearing, held agency executives on their home experts on the scene as liaison and to before Chief Examiner Cunningham ground. The hearings on the agency's see that standards of good taste and with FCC attorneys Ashbrook P. role in tv were part of the FCC's mas- the client's objectives are adhered to. Bryant and James F. Tierney handling sive inquiry into network television pro- C. Terence Clyne, senior vice presi- the questioning and with Boardcast gramming.

32 (BROADCAST ADVERTISING) BROADCASTING, July 13, 1959 a good SALESMAN follows- through ...

and so does a good STATION!

YOUR best salesmen make more repeat sales because they know the value of "plus" service and follow- through! They're not interested in the "quickie sale" or the "fast buck." WHO Radio has this same "sales savvy "! For example, trained WHO merchandising teams work directly with food and drug retailers in 76 of Iowa's 99 counties to provide hard hitting point -of- purchase services for many leading advertisers. These special "plus" services make WHO it easier for Iowans to buy more of the products they've for Iowa PLUS! most about on WHO Radio! heard Des Moines . . . 50,000 Watts And far more Iowa people listen to WHO than Col. B. J. Palmer, President P. A. Loyet, Resident Manager listen to any other station. The Feb.- March, 1959 Robert H. Harter, Sales Manager Pulse gives WHO from 18% to 35% of the listening WHO Radio is part of Central Broadcasting Company, audience in 93 counties -the balance being divided which also owns and operates among 88 other stations! WHO -TV, Des Moines, WOC -TV, Davenport Affiliate WHO Radio is an experienced, dependable salesman r who follows-through. Ask PGW for all the details on Peters, Griffin, Woodward, Inc. WHO Radio's ability to sell in "Iowa Plus." National Representatives BROADCASTING, July 13, 1959 33 . : you'll find o I. : ? ; paign and whether spot or network is the advertising objectives of the sponsor. ,' to be used? Mr. Clyne's views: Pilot Parade Mr. Clyne snapped A main factor in whether to use the audience to attention with his esti- rRzaw rawFR' television is the budget. It should total mate that McCann in the pre- season from $1 million for tv to be considered at period views 225 -250 pilot films pro- all, he said, and if network is a con- posed for production as series. And, he New England to sideration, a minimum of about $2.7 reckoned, about 90% of this number New Orleans million for time and talent would be "were new investments" at a production $70,000 pilot. a ov required to sponsor a regular nighttime cost of $50,000- per imn7 iS cot,seciue an -week About 25 of these pilots, Mr. Clyne '111V_ _Ana. .'or "'" half-hour program on alternate Ìt v try But an is advised to estimated, were episodes of programs that basis. advertiser $1 already networks -of- try. IN NEW ORLEANS budget at least million above that shown on but re f1, it's the figure. fered as ideas for new series. He gave as 3t A product with national distribution an example The Rifleman on ABC-TV, ton MARVIN BURAK SHOW and with available dollars has met the which was an outgrowth of an episode ant{' * "aired six nights a week on criteria for network, while a product in Zane Grey Theatre. ra WJBW and assuredly a depar- with regional distribution and which is He said the agency usually wants to prì:' ture from both the normal in seasonal can be considered generally for see scripts or storylines of other episodes current radio and from any type beyond the single pilot in a proposed of show previously available on spot. a New Orleans station. No Budget Limit Mr. Clyne noted series. Of live shows, Mr. Clyne noted Burak runs a one -man show', that Bulova's total advertising budget a that the situation was different except mostly of talk, and his programs PES; s glop few years ago was at the $6 million that often a kinescope is available. have done much to argue that it in tv, up a The Buying Method As to buying of freedom of speech is not dead. one level, all of bringing ques- Ja, Contrarily, he has tackled sub- star tion by Mr. Bryant of budgetary limits procedure, Mr. Clyne said that by the óf jects of a controversial nature on titer in network tv. Mr. Clyne said there June and July period preceding a new many occasions with provocative go, were none. network season the agency has already óí results. atara It was Mr. Clyne's opinion that seen in pilot, script or idea form three - $; Sometimes he interviews a wage well -known local most products lend themselves to some fourths of all film product available and y figure, then lets this his listeners telephone in com- degree to network tv advertising but that by March or April it has had 50% s ta's ments or questions on the subject he acknowledged that certain products of all pilots presented to it. that has passed before them on 214t tv more useful others. In discussing program approval, Mr. op the air, or to found than sn. suggest new direc- tions for a line of questioning he eáä Said Mr. Clyne: Well over 90% of Clyne noted that about 95% of network x'- is pursuing with his interviewee. products could use tv profitably. programming (nighttime) has dual spon- Once in awhile, it has occurred Jan Continuing his primer on tv adver- sorship, which, he said means each pro- that Burak has chosen subject 'suit Mr. listed the considera- gram is subject to three "approvals" matter well tising, Clyne - intended to put the I iZE tions of influence which motivate en- by the two advertisers who seek to share is listener into a surprised state of tv. in the show, and by the network which fò shock; he assuredly pulls no try in network Detergents and soaps punches, but from the times I 3ir: aim for the consumer primarily, while must consider how the program fits in have tuned in on the show, it with its Yor 'oct auto companies all seek lineup for that night. seemed that he was merely pro- He fuel voking thought rather than .ore the dealer as well as the consumer. acknowledged Mr. Bryant's as- bur grinding any personal axes. got Still others: the go- out-and -buy- it -to- sertion that the agency must be able to fltw . the fact that he is there on =here morrow approach for impulse items; the determine the position of a show on It the air at a time when one might C n; when- ready -to -buy approach, making a network before recommending it to reasonably expect to find rock `n' nt wed, the viewer aware of a specific brand, a client. He thought, too, that the high Mt roll being blasted forth from the radio, tV't so he will turn to it when he does buy. incidence of dual sponsorship increased on is one of the pleasant sur- prises of which radio is not by üng the Pm As for "ideal" factors in the selec- possibility of disagreement on the any means full of any more." Tnm; time period but felt the si:gt taw' tion of network tv, Mr. Clyne said he networks were from NIGHT MURMURS by would list the chief ones in this order: understanding and had an "open mind." Oye Sim Myers ... Times -Picayune, 'ad 'n' New Orleans, La. maximum circulation (more homes), Other estimates by Mr. Clyne: hit o dimension (corporate image creation), At McCann, the casualty rate of net- o conti ferred by aoocj housekeep-iv influence (get more people to buy the work shows is considered to be at 70 %; * a TARLOW TOWER stands for product); excitement, newsworthiness agency -producer joint program creativ- and program ability to make the dealer ity has been representative of 25 AUDIENCE -30% PROGRAMMING "happy" to be associated with the prod- of the McCann network lineup in the TALENT uct or show. past three years, and the contract length T RESULTS Mr. Clyne was explicit in pointing for new shows on the network has -Associated with WLOB and out that in program production no changed from a "condition of sale" of The Maine Lobster Network, financial commitment is made by Mc- 39 new shows and 13 repeats to a less Cann, that its normal function is stringent Portland, Me.; WHIL, Boston - to requirement. Medford, Mass.; WARE, Ware, "contribute creatively" but not financial- Mr. Clyne said there are situations Mass.; WWOK, Charlotte, N.C.; ly in encouraging the development of now where the agency contracts for 13 WJBW, New Orleans, La. new programming. In specifics, Mr. new shows only with renewal options, Clyne noted that the Gale Storm Show which he considered an ideal procedure TARLOW ASSOCIATES had been created originally for Nestle although producers resist it because of SHERWOOD J. TARLOW, PRESIDENT on the merit of script alone and placed the economics and the belief that 13 in a Saturday, 9 -9:30 p.m. spot in its shows do not allow enough exposure WHIL -National Rep.: Grant Webb Co. first season on the air in order to reach for realistic appraisal. WWOK, WJBW, WHYE -National Rep.: young people. Said he: It was tailored How much authority do agencies ex- Richard O'Connell Co. WARE -National Rep.: Breen and Ward Co. and produced for Nestle. He also cited ercise over program content in inde- this program as an example of a show pendently- produced shows? created for its appeal to the client and Mr. Clyne said technically his agency

34 (BROADCAST ADVERTISING) BROADCASTING, July 13, 1959 Jackson LOUISIANA ALABAMA MISSISSIPPI

X Alexandria W H FLORIDA Baton Rouge

Lafayette Pensacola iá Panama City NEW OR

qua. WNOE Wins The Battle Of New Orleans

NZ \\\\ N4, \\\ 4 \ S t4014 , e Latest A. C. Nielsen Station Index (Dec. -Jan. 1959) Os Latest C. E. Hooper (Biloxi -Gulfport, Mks.) 0 p , N , O4 ThEN' vt Latest A. C. Nielsen Station Index (Dec. -Jan. 1959) Latest C. E. Hooper -New Orleans (May -June 1959)

wmoe James A. Noe, Jr., Vice President & General Manager 50,000 Watts, 1060 KC Cleve J. Brien, General Sales Manager Bud W. Connell, Program Director N E W ORLEANS Represented nationally by Avery -Knodel, Inc

BROADCASTING, July 13, 1959 35 can exercise a "veto" in two areas -in Mr. Clyne agreed that there is a less expensive periods. And $300,000, matters of taste (as it affects the pub- trend to hour -long programming which he said, can do a "very efficient" job in lic) and in corporate policy (how sub- is for the most part network financed prime time on a "scatter" or seasonal ject matter may affect the interests of or network licensed (from independent basis. But for a network nighttime alter- the client) . producers) and that 60 -65% of all nate -week half -hour, year- round, he put But, he explained, the agency's func- nighttime programming is produced the price at $2.5 million-and pointed tion in the programming field in prac- by the networks or consists of shows ac- out that most campaigns use other tice is broader than that spelled out in quired by them from independent pro- media as well as television. the formal contract with the producer. ducers. He denied that networks exer- Mr. Foreman also observed that pro- Mr. Clyne and his agency colleagues re- cise excessive control of programming, gram pickers are not infallible. peatedly emphasized that the profes- however. "When Louis Cowan [then a pack- sional producers have by experience Mr. Clyne, and others after him, ager, now president of CBS -TV net- learned what is acceptable to advertis- said news was not a salable item in gen- work] came to me with the idea for ers, and when differences arise, the par- eral because it would not attract so $64,000 Question on two sheets of ties involved reach an understanding on high a circulation as entertainment pro- paper," he volunteered, "I said it their solution. He gave as examples of grams. But, he pointed out, public wouldn't work." He concluded that agency imposed limitations on subject affairs programming has "somewhat" often "the idea is not so important as the matter: more advertising support than news execution of it." A story which would tend to depress shows. He said BBDO research showed some viewers, treat extremes such as misery He said next season would see real types of show worked better than others or desolation which are not the norm, promise in tv network programs and for a specific product. For example, or instances which are isolated from ac- that the ultimate responsibility in pro- Lassie, a family show, does a sounder tuality. The taboos regarding client pol- gramming both .in the selection and job for Campbell soup than, say a west- icy remain the same in multiple-spon- scheduling must remain with the net- ern would. sored shows, he explained, though in- works. Armstrong Circle Theatre, conceived fluence here is not as "extreme" as in Next Day, New Witness Robert L. by BBDO, was cited as a program which cases of full sponsorship. Foreman, BBDO executive vice presi- doesn't have the highest ratings but Mr. Clyne was led into a discussion dent for creative agencies, on Wednes- nevertheless reaches millions and has a of the compatibility of product and day ran through BBDO's procedures in format that "we think is ideal for Arm- program. He said Buick Div. of General mapping a tv campaign, which he de- strong Cork." This show, he said, is Motors Corp., a McCann client, found scribed as being in general an approxi- designed to reflect the sponsor's image. Wells Fargo (NBC-TV) provided not mation of those outlined by Mr. Clyne What They Won't Buy Discussing so good an atmosphere for a commer- for McCann. He placed BBDO's U.S. agency limitations on subject matter, cial about a modern automobile as the billings at about $200 million. and asked specifically about controver- climate generated by Bob Hope in his Mr. Foreman thought it possible to sial material, Mr. Foreman pointed out shows. conduct a national network tv campaign that most advertisers do not want to Result: Buick has dropped Wells with less than Mr. Clyne's estimate of spend their dollars to stir up contro- Fargo and contracted for Hope pro- $1 million, by using daytime and other versy which may hurt their business. grams again next season. "It's just bad business to do this." On Specials They cost in total When problems arise involving spon- about 50% more than the regular sor's policies in programming, Mr. series' episode in that time spot. On the Foreman said, they are worked out in average they don't reach as many homes, conferences with representatives of net- they cost 25% more for time (no dis- work and producers. There are relative- count) and 21/2 times more for pro- ly few disagreements of this sort, "cer- duction but are justified for certain tainly on a successful show," he advertisers because of the image pre- asserted. sented for the client. In the case of a sponsored newscast, Mr. Clyne feels the networks have he said in answer to another question, authority over programming. In 1957- the agency would have "no control 58 and before, he said it was a case of whatsoever" over the program. networks enforcing a take it or leave it Lessening Production Role The programming policy on advertisers. But BBDO executive acknowledged that in 1958 -59, ABC -TV emerged as a "na- agencies produce fewer programs in tv tional network," with improved fa- then they did in radio. But he thought cilities and strides in programming, it was basically because tv programming giving the advertisers an opportunity to requires so many more people that pro- reach almost as many people as on duction is economically less feasible for CBS or NBC. agencies. On top of this, said Mr. Clyne, the On the question of network willing- loosening economy combined to make ness to accept "outside" packages, he the networks far more amenable on agreed with Mr. Clyne that the national program matters. McCann-Erickson, economic situation is a strong determ- he testified, could better implement both First on the stand C. Terence Clyne, inant. A year ago, with the recessive the selection and placement of pro- McCann -Erickson senior vp, sums up economy and also with ABC -TV com- grams. He continued: The average of the agency's role in programming: de- ing up as a competitive force, there time unsold then was 20 %. velopment of material, little production were more open spots in network sched- For the upcoming season, however, but a lot of liaison in the client's in- ules and it was easier to get shows ac- networks have reasserted a strong au- terest. M -E looked at 225 -250 show cepted. thority in programming, the sched- pilots in the last three months, fulfilling But all this, Mr. Foreman maintained, ules are sold out 90 -95 %. the development function, he said. is less important now because the corn- 36 (BROADCAST ADVERTISING) BROADCASTING, July 13, 1959 RADIO-TELEVISIONN in Frisco Can MeLendon Pull Off

I in Decade? What hasn't Been Done + By BILL STEIF O:'kian1, Cal., May 19. 1 D.IcLenclon s acquisition Í Gordon , 1 i KI-1 1 pos?a station. of an 0W-line and his atl- Sackett t from Sheldon policy o r nennced "good music .' has given rise to a cyili- this outlet radio in- cal cmestica in the Frisco Wednesday, ATay 20, 1959

CLASS OF SERVICE

This is a fast message unless its deferred character is indicated by the proper symbol. TELEGRAM ` IP W. P. MARSHALL. Pne61aes The Ming time shown in the dare line on domestic telegrams is STANDARD TIME at point of origin. Time of receipt is STANDARD TIME at point of destination

( 1147 PMC JUN28 59) DE004

D LLC 1 ?7 NL PO MF DALLAS TEX 28 ROBERT LANDRY VARIETY. 151 'ICIEST 46 ST NEWYORK NEWYORK IN RESPONSE TO YOUR VARIETY STORY MAY 20 ISSUE, KABL MUSIC HAS DONE DID IT IN SAN FRANCISCO STOP. JUNE 10«16 HOOPER SHOWS OUR NEW KABL MUS IC IN JUST THIRTY DAYS HAS JUMPED TO 10.5PERCENT SHARE OF AUDIENCE. ONLY KSFO LEADS US BY ANY REAL MARGIN. KABL ALREADY HIGHEST RATED GOOD MUSIC STATION IN HISTORY TO BE IN FIRST PLACE IN METROPOLITAN AREA. AND,

BY THE WAY, DON'T CALL IT FR I S CO. REGARDS.

OROON B MCLENDON PRESIDENT KARL

.. ,,..,,. ... ,.,,.«r,..,,, .....:. .

!Ji!Y HAS U reSen ted nationally Allied with. cGavren Co. KILT Houston BROADCASTING, July 13, 1959 KEEL Shreveport

37 plexion of programming has changed. With some sponsors going into specials and the number of hour -long shows increasing, he explained, network selling has taken on new flexibility. He revealed that B.F. Goodrich, a BBDO client, is negotiating for co- sponsorship with Bell & Howell, a Mc- Cann- Erickson account, of a public affairs series of specials, Face of Our Times, on CBS -TV next season. (Mr. Clyne mentioned this series to illustrate advertiser support of public affairs programming in prime time.) For the upcoming season, Mr. Fore- man said, three of BBDO's regular series are from network sources and six from independents; three of its specials come from networks and 23 from independents. He stated firmly that selection and scheduling of network programs must rest with the networks and that for local stations to exercise program authority in today's world was not realistic. From the network camp Legal men are interested observers and note -takers. The economics of the business, he said, They are (1 to r) Thomas K. Fisher, vp and general attorney, CBS -TV network; were against this. Thomas E. Ervin, NBC vp and general attorney, and Joseph J. Jacobs, ABC Bates Witness Richard A.R. Pink - attorney. ham, former NBC -TV program vice president and now Ted Bates Inc. senior improvements, Mr. Pinkham said some mour said, he referred to the ABC-TV vice president in charge of radio and producers welcome the advice and emergence starting in the '57 -58 season television, estimated Bates' total billing others spurn it, but in any event that the at a time when the economic status of at "slightly over $100 million," with agency tries to keep second -guessing to the country loosened tv sales. broadcast billing about $80 million, $72 a minimum. Though a producer is not This trend continued through the million of which was in tv and broken contractually obligated to accept agency '58 -59 season, he said, when it was down 50 -50 between network and spot. suggestions, he said, usually a confer- easier to do business with the networks Marketing decisions at Bates, he said, ence will bring an understanding. and more time was available. did not follow the routine of plans Mr. Pinkham said he wanted to avoid Mr. Seymour said it was more diffi- boards but took the route of account su- giving any impression that advertisers cult for the small- budget advertiser to pervisors and staff meetings with agen- are blocking or asserting pressure buy into a network schedule in '56 -57, cy management. against "good writing." He conceded, a situation which has returned in the Mr. Pinkham testified that he usually however, that advertisers are business- coming season. But, he asserted, JWT entrusts programming to, or chooses men and are not in business to antago- did not meet this with "resistance." series from, producers who have shown nize potential customers. Actually, he While Mr. Seymour conceded a sell- themselves to be professionals. Some said, a "minuscule" percentage of script er's market in networking meant the producers, he said, may spend $65,000 is turned down by Bates. networks could place programs in cer- for a pilot and take three months to Of 15 shows sponsored by Bates' tain time periods well in advance and produce it carefully, but then, once the clients, 13 were bought from the net- sell most of them quickly, he defended series has been sold, turn out episodes works, a situation which has persisted their right to control much of the sched- at $40,000 apiece and take three days for the past two years. It is "stiffer" this uling. He said networks can show valid to produce them. Only the professionals year to place shows in network sched- cause because of competition. can be permitted to go ahead on that ules, Mr. Pinkham said, and noted too 52 -Week Push Is Past Mr. Sey- basis, he felt. that hour shows were placed in sched- mour volunteered that in '56 -57, the Asked by Mr. Bryant if this would ules in advance of actual sale. networks busily attempted to sell pro- be a factor making it more difficult for grams on a 52 -week contract basis but Network control, Mr. Pinkham said, the independent producer who is not so said now, a few seasons later, "short is a long -term benefit for tv and con- well known, Mr. Pinkham replied: and flexible" contracts are accepted. tributes to progress. Lack of that con- "Thank goodness, that's not my prob- Mr. Seymour testified also: trol, he cautioned, could lead to stag- lem." Billings at the agency nation. are in excess Filter Showdown As for advertiser of $300 million world -wide, $200 mil- policy taboos, he cited a filter cigarette JWT's Seymour and Economics The lion in the U.S., of which about 50% advertiser who he said demanded that economics of tv were evaluated by Dan is in tv with network accounting about villains smoke only non -filters -and a Seymour, radio -tv vice president at J. 70 -80% of this total. reverse policy by a non -filter cigarette Walter Thompson Co., top tv billing The networks in the past four years agency advertiser. in the U.S. have become more willing to give the Yet, Mr. Pinkham continued, there Mr. Seymour discussed at length each agency more voice in program selec- are not as many restrictions by advertis- of the tv seasons beginning with 1956- tion, placement and influence over sub- ers as people think. He denied the idea 57. He stressed that the degree of flexi- ject matter and the program itself. that advertising people are in a "strait- bility or tightness in schedules and time He cited Markham which will be jacket." periods depended almost entirely on sponsored by Schlitz Brewing, JWT As to agency suggestions for script the "climate of times." By this, Mr. Sey- client, on CBS -TV next fall (Saturday

38 (BROADCAST ADVERTISING) BROADCASTING, July 13, 1959 ATTENTION MEDIA BUYERS: THERE'S A NEW SALES CLIMATE!

A1brea

for Southern California

On Independence Day, KBIG instituted a crisp format of hour and half -hour musical programs, each featuring one top orchestra balanced by a leading vocalist. Music ranges from the scores of hit shows to Dixieland ... from jazz to symphonic pop.

The concept is from radio's happy yesterday. But the richness of popular music embraces yesterday, today and tomorrow ... Percy Faith, Ray Anthony, Mantovani, Ted Heath; Frank

Sinatra, Patti Page, Perry Como, Peggy Lee, and a full range of other headliners. In addition,

KBIG maintains its established features in the field of news, sports and weather.

Listeners are learning of the new programming through KBIG itself, and newspaper and outdoor advertising. A "fresh air" slogan contest for listeners offers a trip for two to Paris, plus twenty merchandise prizes.

KBIG's great coverage of all eight Southern California counties now receives added impact with this new programming philosophy.

You need the right sales climate for your advertising .. ,a KBIG has it! ana Bnena

Los Angeles

Radio Catalina...740kc /10,000 watts JOHN POOLE BROADCASTING COMPANY, INC. 6540 Sunset Blvd., Los Angeles 28, Calif. H011ywood 3 -3205

NATIONAL REPRESENTATIVE: WEED RADIO CORPORATION

BROADCASTING, July 13, 1959 39 The WGAL -TV audience is greater than the combined audience of all other stations in the Channel 8 area

Channel 8 Lancaster, Pa. WGAL 1V NBC and CBS

Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

40 BROADCASTING, July 13, 1959 at 10:30 p.m.) as an example of a over to the network for AVERAGE AUDIENCE$ show turned No. homes Schlitz sale of the alternate week. NIELSEN Rank (000) agreed to sponsor the whole program 1. Gunsmoke 15,397 at a favorable or reduced rate for the 2. Summer On Ice 13,573 3. Have Gun, Will Travel 12,638 second alternate week providing CBS - 4. Danny Thomas Show 12,638 TOP 10 NETWORK PROGRAMS 5. Wagon Train 11,926 TV could not sell the other half and Tv report for 2 weeks ending June 7 with a proviso that the show can be 6. Rifleman 11,793 TOTAL AUDIENCEt 7. Peter Gunn 10,992 8. 10,947 dropped after 26 weeks if still not sold No. homes Wyatt Earp 9. Father Knows Best 10,680 outright. Rank (000) 10. 77 Sunset Strip 10,502 JWT has not been turned down by 1. Gunsmoke 16,465 2. Summer On Ice 15,975 Rank % homes* any network for any of its shows nor 3. Wagon Train 15,353 1. Gunsmoke 35.3 4. Have Gun, Will Travel 13,706 had trouble in moving programs. 2. Summer on Ice 31.6 5. Danny Thomas Show 13,662 They Hang News Mr. Sey- 3. Have Gun, Will Travel 29.0 Onto 6. 77 Sunset Strip 13,039 4. Danny Thomas Show 29.0 mour disclosed he had asked all three 7. Holiday U.S.A. 13,039 5. Rifleman 27.5 8. Rifleman 12,638 tv networks to consider pre -empting 6. Wagon Train 27.3 Playhouse 12,193 9. 90 7. Wyatt Earp 25.4 programs for special news events that 10. Peter Gunn 12,015 would be sponsored. The networks, he 8. Peter Gunn 25.2 Rank % homes* 9. 77 Sunset Strip 25.2 said, decline because they felt such 10. Father Knows Best 24.7 1. Gunsmoke 37.7 programming is in the network domain 2. Summer On Ice 37.2 Copyright 1959 A. C. Nielsen Co. and did not desire sponsorship. 3. Wagon Train 35.1 t Homes reached by all or any part of the 4. Have Gun, Will Travel 31.4 programs, except for homes viewing only He stressed that the ultimate re- 5. Danny Thomas Show 31.3 1 to 5 minutes. sponsibility for programming must re- 6. 77 Sunset Strip 31.3 * Percented ratings are based on tv homes 7. Holiday U.S.A. 29.9 within reach of station facilities used by main with the networks. They have as- 8. Rifleman 29.5 each program. sumed public responsibility and are 9. Playhouse 90 28.1 Homes reached during the average minute "doing it well," he said. 10. Cheyenne 27.6 of the program.

John F. DeVine, vice president and BACKGROUND: The following programs, in Playhouse 90 (CBS -158): various sponsors, administrator of the radio -tv depart- alphabetical order, appear in this week's Thurs. 9:30 -11 p.m. ment of J. BROADCASTING tv ratings roundup. Informa- Rifleman (ABC -152): Miles Labs (Wade), Walter Thompson, took the tion is in following order: program name, net- Ralston Purina (Gardner), Procter & Gamble stand briefly to start the Thursday af- work, number of stations, sponsor, agency, day (B &B), Tues., 9 -9:30 p.m. ternoon session. He said he agreed with, and time. 77 Sunset Strip (ABC -132): American Chicle and had nothing to add to the con- Cheyenne (ABC -135): Johnson & Johnson (Bates), Whitehall (Bates), Carter Products (Y &R), Armour (FC &B), Harold Ritchie (Bates), Harold Ritchie (K &E), Fri. 9:30- cepts Mr. Seymour had expressed. He, (K &E), on alternate Tues. 7:30 -8:30 p.m. 10:30 p.m. too, thought ultimate responsibility for Perry Como (NBC -172): various sponsors, Summer On Ice (NBC -176): U.S. Brewers Foundation (JWT), June 1, 10 -11 p.m. scheduling network programs be- Sat. 8 -9 p.m. should Father Knows Best (CBS -154): Lever Bros. Danny Thomas (CBS -194): General Foods long to networks. (JWT), Scott (JWT), Mon. 8:30 -9 p.m. (B &B), Mon. 9 -9:30 p.m. Y & R Executive Peter G. Le- Peter Gunn (NBC -190): Bristol -Myers (DCS Wagon Train (NBC -180): National Biscuit &S), Mon. 9 -9:30 p.m. Company (M -E), R.J. Reynolds (Esty), vathes, vice president in charge of Gunsmoke (CBS -146): Liggett -Myers (D -F -S), Ford Motor Company (JWT), Wed. 8:30- Young and Rubicam's program depart- Remington Rand (Y &R), Sat. 10 -10:30 p.m. 9 p.m. Have Gun, Will Travel (CBS -170): Lever Bros. Wyatt Earp (ABC -142): General Mills (D -F -S), ment, estimated Y &R's gross billings at (JWT), Whitehall (Bates), Sat. 9:30 -10 Procter & Gamble (Compton), Tues. 8:30- more than $230 million, with about p.m. 9 p.m. $100 million of this in broadcasting. He ARBITRON'S DAILY CHOICES put the agency's network tv billings at Listed below are the highest- ranking television network shows for each about $70 million. day of the week July 1 -8 as rated by the multi -city Arbitron instant Mr. Levathes said he would be re- ratings of American Research Bureau. luctant to recommend for client spon- Date Program and Time Network Rating A (9:30 p.m.) CBS -TV 19.4 a Wed., July 1 I've Got Secret sorship program that raised political Thur., July 2 Masquerade Party (10:30 p.m.) NBC -TV 20.8 or similar controversial issues. He Fri., July 3 77 Sunset Strip (9:30 p.m.) ABC -TV 14.0 acknowledged that pleasing as many Sat., July 4 Gunsmoke (10 p.m.) CBS -TV 19.3 Sun., July 5 Richard Diamond (10 p.m.) CBS -TV 20.1 people as possible probably was the Mon., July 6 Joseph Cotten (9:30 p.m.) CBS -TV 15.3 objective of client and agency, and in Tue., July 7 Rifleman (9 p.m.) ABC -TV 16.4 Wed., July 8 Wagon Train (7:30 p.m.) NBC -TV 16.3 answer to another question, indicat- Copyright 1959 American Research Bureau ed that the possibility of a program alienating "even a small portion of the public" would be something to take into a time when the agency was satisfied. and he declined to describe it as "illus- consideration. Under further questioning, Mr. trative" of the networks' attitude He said flatly it was difficult to place Levathes testified that in the fall of during those years. He considered it programs in prime network time in 1957 Kaiser and Y &R wanted to con- a case of "honest disagreement," though 1956 -57. He could not recall specific tinue the program in the Monday 9:30- he acknowledged feeling that NBC was instances of inability to buy desired 10:30 spot, but for competitive rea- "arbitrary" about it. periods, but he was sure there were sons, NBC wanted to move it to Mon- Mr. Bryant wanted to know the ef- some. days at 10 -11. Y &R thought the 9:30 fect of many hour and half hour pro- Mr. Bryant raised the question of period was "more productive" and grams controlled by the networks, upon Kaiser Aluminum Hour on NBC -TV placed an order for that spot but NBC agencies' ability to place programs this a few years ago. Had Kaiser been sat- did not accept it, Mr. Levathes as- season. Mr. Levathes replied that Y &R isfied with it? Mr. Levathes thought so. serted. Eventually, he recalled, Sus- had been able to find the times and the Was Y &R satisfied? The program was picion, an NBC show, went into the shows it wanted. But he thought the opposite $64,000 Question, Mr. Le- 9:30 period. hour trend could go too far. vathes replied, and at the outset there He maintained, however, that this was Mr. Bryant also asked, as with other had been some problems, but there came the only such instance he could recall, witnesses, where ultimate responsi-

BROADCASTING, July 13, 1959 'BROADCAST ADVERTISING) 41 Our awards are your rewards!

Constant quality programming pays

off in audience growth and loyalty!

Peabody Award Won by WGN -TV's Blue Fairy as the best children's program of the year.

Alfred P. Sloan Award Presented to WGN Radio "Signal 10" for public service in promoting traffic safety. "Signal 10" documents the work of the state police of Indiana with on- the -spot recordings of actual traffic violations and instructive comments on their dangers. This popular, 25- minute feature has been made available to 17 other midwestern radio stations.

Ohio State 1958 TV Award Presented by Ohio State University to WGN -TV for its documentary program "The Cardinal's Two Hats," based on the life of the late Samuel Cardinal Stritch.

3 Emmy Awards and 10 Plaques WGN -TV's Fran Allison was awarded two Emmys. She was chosen best actress of the year and best saleswoman of the year. WGN -TV's cameraman, Wilmer Butler was awarded the behind -the -camera Emmy for "best creator with material elements." The ten plaques awarded to WGN -TV were shared by these seven WGN -TV staffers: Fran Allison, Frazier Thomas, Jack Brickhouse, Sheldon Cooper, Frances Horwich, Bob Trendler, and Bob Stebbins.

Quality programming, presented with integrity, produces award winners. It also produces rewards for advertisers who can depend on WGN and WGN -TV to deliver loyal audiences day after day, year -in, year -out.

WGN and WGN -TV Serving all Chicagoland 441 N. Michigan Avenue, Chicago 11, Ill. bility for scheduling network programs should be placed. "I would say the net- LEADERSHIP works," Mr. Levathes replied. Cohen on Stand Philip H. Cohen, tv vice president of Sullivan, Stauffer, Colwell & Bayles, estimated SSC &B's i gross billings at $45 million, with about 60% ($27 million) of this in broad- NEWS casting. Of the broadcast billings, he said, about 80% ($21.6 million) is in ... U.P.I. AWARD network television. Like other agencies, Mr. Cohen said, for BEST NEWS STORY SSC &B keeps tabs on clients' programs throughout development and production, and also keeps abreast of new pro- Contributed 1958-59! gramming via pilots, review of scripts and ideas, etc. The advent of one -hour shows, he said, has not prevented SSC&B's finding network slots for its clients. He agreed with Mr. Levathes that the hour programs open the way for smaller adver- Advance Engineering tisers, but did not agree that the trend "BLUE BOX" toward the longer shows should go no Now ... ET commercials reproduced on further. ELECTRONIC sealed tape -never touched by human Mr. Cohen said that in 1956 -57, even hands ... for the finest Hi -Fi quality ... though a seller's market existed, SSC&B REPRODUCTION. got all the programs it wanted, with automatic cueing . . . and full, rich one exception. The agency wanted reproduction! Screen Gems' The Man Who Came to Dinner but CBS -TV thought this could not be sustained as a series and put in Joe and Mabel instead, he said, noting that SSC&B then gave up the time period. HOOPER But he didn't consider CBS "arbitrary" in this action. Rather, he HOUSTON MAY -JUNE, 1959 thought CBS was sincere in its reasoning and AUDIENCE "very well may have been right." NIELSEN Like other witnesses, Mr. Cohen said RATINGS JAN. -FEB., 1959 he would avoid program material that would be offensive or controversial to PULSE a substantial segment of the public. JAN. -FEB., 1959 Where did he think final responsibility for selecting and exhibiting programs should rest? In its area, he said, aff &pm the local station has the responsibility it should have, but for the network type of shows, the responsibility must rest K -NUZ is No.1 with the networks. IN TOTAL RATED TIME PERIODS Still the LOWEST COST per Thousand Now it's all Listeners in the Houston Market! in a book National Reps.: What are the basics of tv advertising from the agency point of view? etto The answers were coming thick and THE KATZ AGENCY, Inc. fast last week in an FCC hearing record in New York showing testimony

: K/i New York St. Louis of a representative number of radio - Chicago San Francisco tv advertising agency executives. / Detroit Los Angeles Almost simultaneously Harper & Atlanta Dallas Bros., New York, was to publish a Ra Cce1c new book, Tv Advertising -A Hand- IN HOUSTON, book of Modern Practice, written by Housfon's 24-Hour CALL DAVE MORRIS BBDO's Arthur Bellaire, vice president in charge of tv and radio copy. Muslc añdNéws_ JAckson 3 -2581 Even a quick thumb -through of its

44 (BROADCAST ADVERTISING) BROADCASTING, July 13, 1959 IBM SERIES 50

Now. u low-cost punched card system pinpoints "available for sale" time, provides accounting control

The new IBM Series /5O, a complete punched card system, offers television and radio stations the following advantages of low -cost data processing:

TRAFFIC CONTROL enables you to know what time is available for sale permits automatic scheduling of programs -daily has sufficient flexibility to allow for last - minute changes automatically prepares the program log to meet FCC requirements

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BROADCASTING, July 13, 1959 45 near 300 pages of text, appendices and glossary could provide FCC investiga- TV MONEY IN SALES BUDGETS tors with additional and valuable knowledge of tv advertising "basics." Katz out to broaden sponsor allocations The "Inside" Look Throughout the book, the impact of tv is underscored. The Katz Agency, New York, is vantages of national spot tv as the As expressed in the book's foreward recommending that American com- "modern day salesman ": dealers favor by Henry M. Schachte, executive vice panies allot 10% or more of their sales television advertising because it creates president of Lever Bros., and chairman budgets to spot tv, in addition to reg- consumer demand and forces distribu- of the Assn. of National Advertisers: ular tv advertising budgets. The sug- tion; retailers regard the spot tv com- gestion is embodied in a presentation mercial as today's person -to- person "There is a great deal of tv advertis- released last week by the station repre- demonstration salesman because it pre- ing (so much that we hear frequently sentative. sells who then the over -commercialization of the consumer, selects the about A 30- minute slide production "The because television sells goods product in impersonal supermarkets, television) Sales Managers Medium,' was intro- discount houses, vending machines, efficiently. duced at a news conference in New order -taking showrooms and retail es- more "For this reason, more and York by Halsey V. Barrett, manager, tablishments. more companies are buying more and tv sales development, for Katz. Start- "The well -known flexibility of spot Thus, of it to help sell more products. ing on Wednesday (July 15) in Chi- tv allows the sales manager to capital- im- television is becoming increasingly cago, Mr. Barrett will make the pitch ize on stronger markets and to bolster and our portant to our companies' to leading corporation sales managers weaker ones, providing sales impact country's economic health." and their advertising agencies in cities where needed," the presentation states. the The book extensively treats throughout the country. "Since few products have truly na- tal- creative aspects of the tv business, The presentation urges companies to tional distribution, the market -by- ent and corporate advertising. use national spot tv as "the right arm market approach eliminates wasted But Mr. Bellaire provides a com- of their sales department" because of salespower." prehensive and concise summary as the status of marketing and diminished In support of this contention, the well of networks, programs, ratings, at- the -counter selling today. In this con- presentation cites the success of such spot television and local stations (see heavy spot tv advertisers who operate story, page 48). Also listed are perti- with minimal sales forces: Bristol - nent details on rates, continuity, dis- Myers, Adell Chemical Co. (Lestoil), counts, audience composition, time Super -Anahist and various automobile periods, time buying and cost- per -thou- dealers. sand. With a look at programs come Mr. Barrett said during the news these aspects: Formulation, trends, conference that, to his knowledge, this types, method of sponsorship, daytime is the first time that this approach has programming and program publicity. been planned to sell the tv medium. Commercial efficacy Shop centers in radio cited by Atlanta reps to lure customers The Atlanta Radio & Television Rep- Suburban shopping centers use radio resentatives Assn. has made its first an- as a magnet to draw customers from THE MODERN -DAY SALESMAN nual awards for sales effectiveness of downtown competitors, according to a commercials placed through an Atlanta A slide from the Katz presentation new radio- activity report released by representative. Winners and categories: Radio Advertising Bureau, New York. Tucker Wayne & Co., Atlanta (for nection, it offers these statistics and RAB's study of 14 shopping centers a Sealtest ice cream commercial) , first trends: represents a cross -section of U.S. mar- prize-radio; Liller, Neal, Battle & U.S. production efficiency has im- kets. Lindsey Inc., Atlanta (H.W. Lay & Co. proved almost three times as much as Two major observations emerged potato chips), first prize -television. distribution efficiency since 1946. from the survey: (1) most merchant LNB &L also won an award of excel- In product sales (manufacturer to associations in the centers employ a lence for a Lay radio commercial. middleman) , there has been a 61% two -stage radio strategy in which heavy Other radio excellence awards: No- increase in cost per salesman's contact. seasonal and special radio promotions ble -Duty & Assoc., Nashville (for Chat- In retail sales, supermarkets, dis- supplement regular week -in- week -out tanooga Medicine Co.'s Soltice); Mar - count houses and vending machines schedules; (2) frequently, sales volume schalk & Pratt, Miami (National Air- account for "the rapid disappearance increases were traceable directly to ra- lines); Cargill, Wilson & Acree, Rich- of over-the -counter salesmanship." dio campaigns. mond, Va. (Holiday tobacco); Harry These factors, the presentation as- Radio's advertising magnetism was Gianaris Adv., Charleston (Mayola). serts, amount to "a revolution in Amer- exemplified in the case of Southern Television excellence awards: Hen- ican sales and distribution, placing Shopping Center, Norfolk, Va. Accord- derson Adv. Inc., Greenville, S.C. greater pressures than ever on the sales ing to RAB, Southern bought a daily (Texize Chemicals Inc.); LNB &L (Col- manager." National spot television is disc jockey show to wedge its way into onial Stores and Armour Fertilizer proposed as "the best answer to the a market which offered strongly en- Works); Noble -Dury (Frosty Morn sales manager's two -fold selling need ": trenched competition from downtown meats, National Life & Accident In- sales efficiency to distributors of prod- stores. Using five 15- minute d.j. shows surance and The Sessions Co.) ; Simon ucts and services, and support at the and 70 additional spots weekly, this & Gwynn, Memphis (American Snuff retail level where he has no direct con- center registered a 33 % increase in dol- Co.) and Tucker Wayne & Co., Atlanta trol. lar volume during its second year of (Creomulsion Co.) . The presentation details these ad- operation.

.46 (BROADCAST ADVERTISING) BROADCASTING, July 13, 1959 THE NUMBER ONE AUDIENCE?

=0 r np He8 o "..". I] TONIGHT I. 1 t 1 222 r ®® wats Btsr nrrell Wf80-7YI l]] ( Ì (IiIlï10iNChllil!IuluG II

YOU ARE BUYING BLUE SKY if you are buying YOU ARE BUYING THE NUMBER ONE AUDIENCE WJAC -TV. Latest and most complete area survey ever if you are buying WFBG -TV, Altoona- Johnstown, Pa. made explodes WJAC -TV's blue sky claim of more WFBG -TV delivers 71% greater audience than WJAC-

than 1 million TV homes; proves WJAC -TV delivers TV and at lower cost per 1000. Latest ARB proves less than 300,000 TV homes, compared with WFBG- that WFBG -TV delivers the area's NUMBER ONE TV's 290,600'`. AUDIENCE`,.:..

Talk to the research department of your advertising agency. They have sifted out the facts from the blue sky claims. A TRIANGLE STATION

SOURCES: WARB, 10- County Telephone Coincidental Survey, April 27.May 3, 1959. WFBG -TV Television Magazine Data Book, 1959. ALTOONA- JOHN STOW N, PA. Television Magazine, May 1959. A. C. Nielsen, Spring 1959. Channel 10 "ARB, Altoona, April 11 -May 8, 1959. ABC- TVCBS -TV Represented by BLAIR -TV Operated by: Radio and Television Div. / Triangle Publications, Inc. / 46th & Market.Sts., Philadelphia 39, Pa.

WFIL-AM FM TV, Philadelphia, Pa. / WNBF-AM FM TV, Binghamton, N. Y. / WLYH -TV, Lebanon- Lancaster, Pa.

WFBG -AM TV, Altoona- Johnstown, Pa. / WNHC -AM FM TV, Hartford -New Haven, Conn. / KFRE -AM TV KRFM, Fresno, Cal. Triangle National Sales Office, 485 Lexington Avenue, New York 17, New York

BROADCASTING, July 13, 1959 47 PRODUCTION RACE sell it's waste -it's Badvertising." ings and first in spot tv, opened in Speaking on the subject, "How Ad- December 1940 with two clients and Ads must keep pace, vertising Is Helping to Sell the Western total billings of $2.9 million. Food Industry to the West and to the Gribbin says in West World," Mr. Willis said there were 212 SPOT PRACTICE western food advertisers last year (ex- Advertising must run faster to keep cluding beer and wine) with an average Tv station policies up with its products, the keynote speak- annual ad budget of $585,000. The 56th er told some 400 delegates at the 1960 convention will be in Mexico City. surveyed in new book annual meeting of the Advertising Assn. of the West in Tahoe City, Calif. The buying habits of the typical George Gribbin, president of Young WORLD MARKET local spot advertiser and the typical na- & Rubicam, New York, delivered the tional spot advertiser are explored in keynote speech on the convention Bates expands a 1958 study made public for the first theme, "How Advertising Is Building in London merger time today (Monday) by BBDO, New the West." Awards to radio and tv ad- York. vertisers highlighted earlier sessions Founded almost 20 years ago, Ted The results of the study among tv is (BROADCASTING, July 6). Bates & Co., New York, last week station managers incorporated in a "Advertising," argued Mr. Gribbin, debuted in international advertising. new book, Tv Advertising, A Hand- "isn't keeping pace with the rapid im- An agreement signed Tuesday (July book of Modern Practice, by Arthur provements" in productivity. He warned 7) in London between the Bates agency Bellaire, vice president in charge of tv- his audience that agencies must pre- and John Hobson & Partners Ltd., a radio copy for BBDO. The study has pare advertising "that runs fast and leading London agency, brings their been shown to some national advertisers but was not made available for runs in the right direction . . . adver- combined billings to more than $130 tising that keeps up with the products million. The cross -Atlantic merger was general release until today. of the industry." announced by Rosser Reeves., board The survey was conducted in the 1958 questionnaire The Y &R president also discussed chairman of Bates. He signed the pact summer of via to the need for research which may or with John W. Hobson, who was elected 484 tv station managers, of whom 331 (68% ) responded. It sought informa- may not give useful facts every time a board member of Bates. tion on classification data, facilities and but which is too important to be neg- Bates will be operating in London services, commercial practices, types of lected. He asked agencies to share in under the name of Hobson, Bates & advertisers and their schedules and pro- their research, adding, "Advertising re- Partners Ltd., with offices at 36 -38 gramming trends. search has been held back because dis- Fitzroy Sq. Asked how many announcements coveries have been hoarded." With Mr. Reeves at the signing was per week are purchased by the typical On the Agenda Among the other James C. Douglass, executive vice local spot advertiser, 42% of the station speakers were Robert Murray, execu- president of Bates & Co. Both were managers reported one to five spots per tive vice president, Pacific -Alaska Div., elected board members of the new week; 47% said six to ten; 14% an- Pan American World Airways; James S. Hobson, Bates firm. swered more than ten and 5% Fish, vice president of advertising, Gen- Reasons for Expansion The entry gave "no answer." The the eral Mills, Minneapolis; Forrest Arthur, of Bates into the English market was breakdown on typical national spot advertiser emerged president, Buttrey's department store, in this way: 54% of station managers Great Falls, Mont.; Paul Willis, vice classified him in the one to five spots president of advertising, Carnation Co., per week; 38 %, six to ten, 7% more Los Angeles; Franklin H. Graf, execu- than ten and 5% "no answer." (The vice president, A.C. Nielsen Co., tive percentage of station managers adds to Chicago, and Don Thomas, managing more than 100% because of multiple director, All -Year Club of Southern mentions by officials.) California. some Most Have Local Rate The study Officers for the coming year had been reveals that 63 % of the stations have elected earlier (see FATES & FORTUNES, a local rate as distinct from p. 86). national; 36% said they did not and 1% did Subjects of these speakers ranged MR. REEVES MR. HOBSON not answer. Those with a local rate reported far and wide but each recognized that accounted for by Mr. Reeves this way: that this charge was lower, ranging advertising has brought about profits Since the war England has become from 61% to 89% of the national rate. and prosperity. revitalized, it's a bridgehead to the Eu- Other data emerging from the sur- Mr. Murray, speaking on the subject, ropean common market and Bates' vey: 58% of the stations own or have "How Transportation Advertising Is clients have international expansion access to remote equipment, including Helping Build the West," said that the plans. "Like us," Mr. Reeves said, mobile units; more than two -thirds of jet age is opening up new challenges "The London agency is primarily a the outlets produce commercials for to advertising. Whereas 100 years ago, package goods agency. In our view, it local advertisers; 86% of the stations the West was nearly inaccessible, it is is the best outside the U.S. This was regularly prepare advertising copy for now but 41/2 hours from New York by another factor that made the idea at- advertisers; 63% of the stations replied jet, he pointed out. tractive." that "the high cost of time and produc- ` Badvertising" Mr. Arthur, in his The Hobson agency was formed tion" is the reason given by non- adver- talk entitled, "Your Acre of Diamonds Oct. 1, 1955, and in four years has tisers for not using tv; most stations -as Viewed by a Merchant," told the grown from an initial team of 15 derive less than half their total revenue convention that merchants should con- people to a staff of 160, handling cur- from local business but reported that sider advertising an investment -not an rent billings of more than 3.5 million the percentage of local business is in- expense. But, he warned, "An ad may pounds or $9.8 million. creasing steadily. be pretty, it may be arty, it may even Ted Bates & Co., which reportedly Mr. Bellaire's book is being published be beautiful to the eye, but if it doesn't ranks third in all U.S. broadcast bill- by Harper & Bros., New York.

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0 CLYDE SUNOERLANO place a 3% gross receipts tax on advertising. The Legislature's special session is to end this week in Montgom- ery. A Ways & Means Committee hearing brought out that estimates of revenue from the ad tax ranged all the way from $8 million to $18 million. John C. Cooper Jr., of WJRD Tusca- loosa, president of Alabama Assn. of Broadcasters, testified the proposed levy would place an unreasonable burden on radio -tv stations. The proposed new tax is designed to raise $42 million for a state educational program. Newspaper, outdoor advertising and other media witnesses joined in describing the ad tax as un- fair and discriminatory. The bill was introduced by Rep. Emory Solomon. Business briefly Time sales Hoffman Electronics Corp.'s consumer products division, L.A., will The Gillette Safety Razor Co., Boston, which Operation World Series launch the "most comprehensive ad- week to capture the teen -age male audience via spot revealed plans last vertising program" in its history in (BROADCASTING, July 6) held annual World Series radio and disc jockeys, August, William Baldwin, advertising Denver and Washington, D.C. Seen above are (1 to r) Mel sales meetings in manager of the division, said last week. Frisch, sportscasters, featured in the meetings' program; Allen and Frank Television (one- minute filmed commer- and Gillette officials William G. Salatich, general sales manager, A. Craig cials "in at least 10 major markets "), vice president in charge of advertising, and Vincent C. Ziegler, Smith, newspapers, outdoor, consumer and president. This year will mark the 21st consecutive World Series coverage trade magazines will be used to intro- Gillette has sponsored. duce Hoffman's new tv, stereophonic hi fi and radio lines. Agency for Hoff- man is Honig- Cooper, Harrington & Even swap, no barter tems with associate media directors and Miner, L.A. media supervisors. offered by new agency This places BBDO alongside other Massey- Ferguson (farm equipment), large radio -tv billing agencies which Racine, Wis., renews Jubilee, USA on The establishment of Media Services employ a similar practice. ABC -TV for 52 weeks effective Nov. 1. Advertising Agency, New York, to New associate media directors: The series is to move to 10 p.m. EST specialize in providing feature films and Michael J. Donovan who came to Saturdays, with M -F sponsoring the first to stations half -hour tv film programs BBDO from Benton & Bowles, where he half hour. Agency: Needham, Louis & on a reciprocal trade basis was an- was vice president and assistant media Brorby, Chicago. nounced last week. Offices are at 655 director. The others are William E. Ave., New York 21. Tele- Magnus Organ Corp., Livingston, Madison Beste, Joseph Harris, Herbert D. Mane - phone is Templeton 2 -9225. N.J., plans a $2.6 million advertising loveg, Theodore R. Meredith and Rich- campaign lasting until Jan. 31, 1960, The agency will accept time in lieu ard C. Wright. Each will report to Mr. of cash for films it will supply but to promote its portable electric chord Barrett. organs, it was announced by E.A. states it will not barter or resell this The new plans board will include time on a discount basis. Instead the Tracey, executive vice president. He Mr. Barrett, Kent D'Alessandro (plans noted there are about 14,000 Magnus agency will receive cash credits from and media analysis), Edward C. Fieri be used by dealers throughout country. The corn - the stations, and these will Jr. (spot broadcast), Charles R. Mc- the agency's clients at published rates. pany previously had participations on Keever (network), among others, all the NBC -TV Jack Paar Show. Agency Stanley Grayson and Allen C. Kaye - with the designation of media super- Martin, previously with Regal Adv. for Magnus: Rothberdt & Haas Adv., visor. Chicago. Assoc., New York, which specialized Gert Scanlon has been transferred ex- in bartering time for product, are from client contact to media liaison. Luden's Inc., Reading, Pa., (Luden's ecutive vice president and vice presi- Her duties will consist of counseling, menthol cough drops & Luden's 5th for dent in charge of sales respectively buying and publicizing availabilities in Avenue bars) has completed sponsor- Media Services Advertising Agency. broadcasting, as previously reported. ship agreements for five ABC -TV programs in the 1959 -60 season, accord- BBDO media shuffle Alabama Legislature ing to William P. Mullen, ABC vice BBDO has reorganized its media de- president in charge of tv network sales. partment. considers tax on ads Purchases include co- sponsorships of The move has been expected for Alabama broadcasters and other four new one -hour action and adventure several weeks (BROADCASTING, June 8) . media executives were awaiting legisla- series and Dick Clark's daytime Amer- Its effect: group buying by account sys- tive action at the weekend on a bill to ican Bandstand. Hour -long series are:

50 (BROADCAST ADVERTISING) BROADCASTING, July 13, 1959 The Alaskans (Sun. 9:30 -10:30 p.m.); through Biddle Adv., Bloomington, Ill. handle its $4.5 million rent -a -car ad- Adventures In Paradise (Mon. 9:30- Regulars on the show will be bridge ex- vertising. Hertz allocates between $2 10:30 p.m.); The Untouchables (Thurs. pert Charles Goren, for analysis of and 2.5 million of its total budget to 9:30 -10:30 p.m.) and Bronco (alter- play, and Alex Dreier, m.c. Weekly spot radio and tv. nate Tuesdays, 7:30 -8:30 p.m.) . Band- sessions will feature two pairs of cham- of Ltd., stand is seen Monday through Friday, pion U.S. bridge players. The program Chrysler Corp. Canada appoints Adv. of Ltd. to 4 -5:30 p.m. NYT. is a production of Walter Schwimmer Grant Canada Inc., Chicago. handle advertising for DeSoto automo- RCA Victor, in its initial fm spot biles and Dodge cars and trucks there. campaign, has purchased three -week In another ABC -TV buy, Carnation Ross Roy continues to handle Chrysler schedule of 26 minute -spots per week Co., Los Angeles, out of network tv and Plymouth cars and Fargo trucks. on WNCN (FM) New York and since 1957, has signed for alternate Grant also announced it will assume WBCN (FM) Boston, both operated half -hours of Sugarfoot (alternate Tues- responsibility for all television program- by Concert Network Inc. Musical spots days, 7:30 -8:30 p.m.) . Order, estimated ming for its Chrysler of Canada ac- promote RCA Victor's Van Cliburn al- as $3 million buy, was via Erwin Wasey, counts, estimated to bill over $2 million bum of Rachmaninoff's Concerto No. 3. Ruthrauff & Ryan. Carnation's last net- for tv in 1959. Agency: Grey Adv., New York. work sponsorship was Burns & Allen Cam- American Home Foods Div. of paign ends July Show on CBS -TV in 1957. 26. American Home Products Corp., N.Y., blue -chip national broadcast advertiser, Procter & Gamble Co. of Canada Ltd. Agency appointments has purchased from ABC Films Inc., appoints Young & Rubicam, N.Y., as N.Y., 52 weeks of Congressional In- Hertz Corp., Chicago, has named agency for new product, Chiquitas vestigator. Though products to be ad- Norman, Craig & Kummel, N.Y., to 100% pure canned mashed bananas. vertised and agencies involved were un- announced, P &G will spot the series throughout Canada starting this fall, it TV COMMERCIAL PREVIEW was reported. With 39 films now in production, CI half -hour adventure Smoked glasses & bacon In series deals with investigations by men the vicinity of Nowhere there's who provide Senate rackets committees a sleepy community called Ferris - with evidence needed for crime hear- ville, inhabited by hill - country ings. characters who are becoming quite familiar to tv audiences in the New Procter & Gamble Co., Cincinnati, York area. The latest resident to has signed for summer sponsorship of receive tv recognition is the town's three western -drama series on ABC -TV, "beatnik ", who combines his ap- it was announced by William P. Mullen, preciation for Ferris bacon with his vice president in charge of network artistic talent. sales. Programs are: Colt .45, effective Stahl -Meyer Inc., New July 19, for P &G's packaged and liquid York meat packing firm, which featured detergents, bar soaps and shampoos; the Ferrisville folk in previous spot and Cheyenne and Sugarfoot, both ef- tv campaigns, on July 5 started a 30- fective July 14, in behalf of Liquid spot per week using Press and Crest toothpaste. Agency: schedule this beatnik commercial for its Ferris Benton & Bowles, N.Y. bacon product. Greyhound Corp., Chicago and Bu- Complete with beret, dark glasses lova Watch Co., Flushing, N.Y., have and cool, cool beard, the beatnik is signed as co- sponsors next season of brought before the local judge, chief People Are Funny on NBC -TV, accord- character in the Ferrisville series ing to Walter D. Scott, executive vice (top photo) for "attempting to forge president, NBC -TV. Audience partic- a masterpiece." Examining the evi- ipation series starring Art Linkletter dence, Judge Affable T. Ferris sees will enter its sixth tv year in the fall the Mona Lisa clutching a package (Fri. 7:30 -8 p.m. NYT). John Guedel of his favorite brand of bacon is producer. Agencies: Grey Adv., N.Y., (middle). He explains (bottom) to for Greyhound; McCann -Erickson, the beatnik that the product is far o N.Y., for Bulova. leaner than it is depicted and the 20 - second spot continues with Consolidated Cigar Sales Co. (Dutch scenes of Mona Lisa enjoying the Masters cigars), N.Y., will sponsor smell of the hickory-smoked bacon, Take A Good Look, a panel show star- the judge displaying his ever -present ring Ernie Kovacs, on ABC -TV (Thurs., package of Ferris brand, a plate of -11 10:30 p.m.), starting Oct. 15. Agen- fried bacon and a closing with a cy: Erwin Wasey, Ruthrauff. & Ryan. view of the package and the slogan, "Costs a little more worth much Championship Bridge, to debut Oct. ... more." to the level 18 on ABC -TV (Sun. 3:30-4 p.m.), is sophisticated of Ferris said to mark the first time for a regular- According to Hicks & Greist Inc., bacon purchasers. Lex Hoedt, ad ly scheduled network tv bridge show New York, agency for Stahl- Meyer, manager of Stahl- Meyer, supervised and the entry into network tv for spon- the commercial is not only catchy the commercial which was filmed sor North American Van Lines Inc., and entertaining, but also directed by Pintoff Productions, New York. Fort Wayne, Ind. The order was placed

BROADCASTING, July 13, 1959 51 THE MEDIA MBS' OFFER: 10c ON DOLLAR That's Hurleigh's overture to creditors; Affiliate group endorses reorganization

Mutual officials met last week with during the period of petition for bank- two groups vitally concerned with the ruptcy. Mr. Hurleigh is the "owner" of network's uncertain future- representa- Mutual during this interim period, but tives of its creditors and members of Messrs. McCarthy and Ferguson are the Mutual Affiliates Advisory Com- scheduled to assume formal ownership, mittee (BROADCASTING, July 6). once the creditors are satisfied. MBS last Wednesday (July 8) offered Mr. McCarthy is reported to have creditors, owed $3,195,607, a settle- told MAAC members in the closed - ment of 10 cents on the dollar. A net- door session that he is prepared to sup- work spokesman later said that a con- port the network and has confidence in sensus of creditors indicated the pro- the future of MBS. posal would be accepted. Network officials met earlier that day with 10 members of MAAC, who had Radios made in Japan journeyed to New York at their own boost U.S. sales sum expense, and briefed them on MBS' petition for voluntary bankruptcy under Estimates of radio set sales in the SALVAGE CHIEF HURLEIGH Chapter 11 of the Bankruptcy Act and U.S. last year were 17.4% too low be- Offers ten cents on the dollar on the network's plans for the future. cause they didn't take into account the In turn, MAAC adopted a resolution, influx of Japanese models, Radio Ad- endorsing the network's reorganization vertising Bureau asserted last week. Voice of Democracy: plans and the new management and ex- The 1958 sales fi zures should be pressing "gratification" that MBS new raised from the generally reported 12; No. 13 ready to roll president is a "veteran broadcaster ". 577,000 sets to a new total of 14,777,- State broadcaster associations in Robert F. Hurleigh was election MBS 000 to reflect U.S. purchases of 2.2 cooperation with Electronic Industries 11 days ago. president million Japanese sets, most of them Assn. and Veterans of Foreign Wars A meeting with the network's 10 small transistor models, RAB main- will direct local and state competition principal creditors and U.S. bankruptcy tained. It said its figures were docu- in the 13th annual Voice of Democ- referee Asa Herzog will be held in New mented from U.S. industry sources and racy broadcast scriptwriting contest York today (July 13). official Japanese trade statistics. for high school students. The compe- Mr. Hurleigh made the offer of 10 RAB also estimated that a total of tition will be held during the fall cents a dollar at a meeting in New 12 million portables are currently in school term, with 10th, 11th and 12th York on Wednesday, during which use in this country. These millions, it grade students eligible. The subject is a creditors' committee was formed. Ful- added, "are growing by the month as "I Speak for Democracy." ton Lewis Jr., Mutual news commenta- heavy shipments of Japanese sets arrive A $1,500 scholarship will be tor, was elected chairman of the 15- in the U.S. to amplify the record do- awarded the top national winner. Four man committee, which includes several mestic radio set production of recent finalists will receive gold recordings of MBS -affiliated station executives, vari- years." their scripts and the top winner in ous suppliers of office equipment and, Transistor Sets The figures on Japa- each state will receive an all- expense curiously a CBS official. The latter was nese set sales in the U.S. are contained trip to Washington in February 1960. identified as George B. Stadmuller, gen- in an RAB brochure, Made in Japan - Kits of materials to aid local com- eral credit manager of CBS, and it was Played in U.S.A. It estimates that 1.7 mittees will be sent out Aug. 1 to all said that money owed to CBS resulted million of the Japanese imports were radio and tv stations and VFW posts. from sharing line facilities on certain transistor portables. It also maintains The VFW and stations direct local occasions. An AT &T representative at- that the updated 1958 sales total is contests. U.S. Office of Education and tended the session. "fully three times greater than the sale National Assn. of Secondary School Mutual's 10- cent -on- the -dollar proof tv sets in the same period." Principals endorse the contests and posal is contingent on its acceptance Describing the growth prospects for activities. within a month. It was believed that the Japanese transistor sets as "tremend- State contest directors follow: offer will be repeated today during the ous," the brochure says sales of the Alabama, William A. Mapes, WOWL Florence; meeting with the referee, along with imported models during the first quarter Alaska, Alvin O. Bramstedt, KENI -AM -TV Anchor- age; Arizona, Homer L. Lane, KOOL- AM -TV; Mutual's other plans for reorganiza- of 1959 were "quadruple those for the Arkansas, J.C. Willis, KVOM Morrilton; California, tion. same period last year." RAB continued: Arthur M. Mortenson, KERO -TV Bakersfield; Colorado, Harry W. Hoth, KRDO -AM -TV Colorado During the MAAC meeting, Albert "Two new Japanese products are al- Springs; Connecticut, Walter C. Johnson WTIC- G. McCarthy Jr., a Tampa realtor -in- ready on the market, with more com- AM-TV Hartford; Delaware, Miles L. Frederick, VFW, and Harvey C. Smith, WDEL Wilmington. dustrialist and a new MBS board mem- ing. These include a portable transistor D.C., Norman Reed, WWDC Washington; ber, was introduced. Mr. McCarthy and phono -radio and a battery- operated am- Florida, Charles J. Fernandez, WKXY Sarasota; Chester Ferguson, also of Tampa, were fm transistor Georgia, Frank Gaither, WSB Atlanta; Hawaii, portable. Also due soon is Bud Zimmerman, KGMB -AM -TV Honolulu; Idaho, revealed 11 days ago as the latest finan- a wrist -watch radio, developed by an Ken Kilmer, KFXD Nampa; Illinois, Roland O. cial angels of MBS and are paying for American manufacturer and already in Looper, WHOW Clinton; Indiana, E. Berry Smith, WFIE -TV Evansville; Iowa, James Duncan, Iowa day -to -day operations of the network use by the armed forces." Broadcasters Assn.; Kansas, Arden Booth, KLWN

52 BROADCASTING, July 13, 1959 0,000 loaves in 12 hours with 20 spots on Atlanta's WSB Radio

W I N N DIXIE STORES, operating four 10,000 loaves of bread were sold in twelve hours super markets in the Atlanta area, planned a by. Winn Dixie's four Atlanta stores. special sale of their own Dixie Darling Bread. It is results such as these that day in, clay out re- Carne last minute change of plans. All advertis- veal the loyalty and responsiveness of WSB Radio ing had been cancelled ... but the bread was in listeners. Evidence that WSB Radio out -produces the oven ... 10,000 extra loaves! and out -sells competitive media in Georgia. It had to be sold. So, acting quickly, Damon Swann. of House of Ideas, Atlanta agency for Winn Dixie, called in WSB radio. Within two hours the first of twenty one -minute spots was WSB radio on the air. Others followed Wednesday afternoon The Voice of the South - ATLANTA and all day Thursday. By, Thursday night two stores were sold out ... stock in the other two Represented by Petry . NBC with .Constitution- below normal. With no other Affiliated The Atlanta Journal and advertising, and Associated with WSOC- WSOC /TV, Charlotte with just 20 announcements -on WSB Radio, WHIO - WHIO /TV, Dayton

BROADCASTING, July 13, 1959 53 Lawrence; Kentucky, Donald J. Horton, WVLK- listener advantages. Officers will be curred. He quoted Mr. Storz' letter as AM-TV Lexington; Louisiana, Clarence E. Faulk Jr., KRUS Ruston. elected at a second meeting to be held saying the KOMA operation as a net- Maine, Hal Dutch, WLAM Lewiston; Mary- early this month. work affiliate had been "unsuccessful land, Arnold Wilkes, WBAL -AM -TV Baltimore; by any measure," though not necessar- Massachusetts, Earle G. Clement, WBET Brock- ton; Michigan, Robert J. Coleman, Michigan NBC AFFILIATIONS ily through NBC's fault. Assn. of Broadcasters; Minnesota, Wayne Wil- The letter didn't cancel the NBC af- liams, WLOW Minneapolis; Mississippi, Joseph W. Carson, WOKK Meridian, Miss.; Missouri, KOMA cuts network; filiation, Mr. Culligan said. Rather, he Bruce Barrington, WEW St. Louis; Montana, explained, it served notice of the de- Robert H. Warner, KMON Great Falls; Nebraska, WVET replaces WHAM Richard W. Chapin, KFOR Lincoln; Nevada, Glen cision to cut back NBC programming Thorne, Las Vegas; New Hampshire, Merrill NBC Radio got the air from one and suggested that "you [NBC] may Smith, WOTW Nashua; New Jersey, Jack Gart- wish to terminate the affiliation agree- land, WTTM, Trenton; New Mexico, Richard H. affiliate last week and gave it to an- Harris, KQUE Albuquerque. other. ment." This seemed a likely result, al- New York, Max E. Buck, WRCA -TV New York; City, a though as of last Thursday Mr. Cul- North Carolina, G.C. Starnes, WFNS Burlington; KOMA Oklahoma Todd North Dakota, Charles L. Scofield, KEYZ Wil- Storz station whose affiliation with the ligan was still waiting to speak to Mr. liston; Ohio, Curtis M. Jewell, VFW, Thomas A. network last winter made a big splash Storz. No decision had been reached on Rogers, WCLT Newark; Oklahoma, Hugh M. Mix, a possible replacement in the NBC WNAD Norman; Oregon, Roy Johnson, KMED because of Mr. Storz' standing as a Medford; Pennsylvania, Roy E. Morgan, WILK leading independent operator (BROAD- lineup, but observers thought there Wilkes- Barre; Rhode Island, Zel Levin, WWON CASTING, might be some significance in the fact Woonsocket; South Carolina, J. Davenport, WESC Dec. 1, 1958), gave notice Greenville; South Dakota, William E. Johnson, it was cutting network programming that NBC Radio's coverage of the All- KYNT Yankton. down, if not out. Star baseball game last Tuesday was Tennessee, Kenneth D. Wright, WUOT -FM in Knoxville; Texas, Charles Jordan, Fort Worth; In a separate development NBC carried Oklahoma City by KTOK Utah, Reed Bullen, KVNU Logan; Vermont, Law- Radio cancelled its affiliation with (1000 kc, 5 kw). rence Shane, WSKI Barre; Virginia, Thomas P. Chisman, WVEC -AM -TV Hampton; Washington, WHAM Rochester, according to net- Ronald A. Murphy, Washington State Assn. of work officials, and announced that Broadcasters; West Virginia, George R. Andrick, Tv in Florida court WSAZ Huntington; Wisconsin, Carl V. Kolata, WVET would become its outlet in that WTTN Watertown; Wyoming, William F. Shutts, market effective Aug. 1 (see picture). Tv coverage of a northern Florida KVOC Casper. The move was attributed to a network courtroom by WFGA -TV Jacksonville desire for more program clearances in brought comments of approval last U.S. broadcasters Rochester. WVET officials were quoted week from Criminal Court Judge Lloyd by NBC spokesmen as saying they A. Layton. plan tv in Caribbean intended to clear all NBC programs. "I can't say it hampered or delayed or took any dignity away from the leading U.S. radio and television WVET is on 1280 kc with 5 kw; Two court at all," Judge Layton said. "It groups have organized a new WHAM is on 1180 kc with 50 kw. ownership was not distracting and I don't think the company, Hemisphere Television Corp., The Storz move in Oklahoma City caught NBC by surprise. Matthew J. majority of persons in the courtroom with plans to operate a series of tv ever noticed it." outlets in the Caribbean area. An- Culligan, executive vice president in the One sequence used on the air showed nounced Thursday (July 8) was an on- charge of radio network, said he received a letter from Mr. last the breakdown of a 16- year-old boy air of 1 for a Storz target date Nov. vhf sta- sentenced 20 years tion in Haiti. Tuesday (July 7), a day after KOMA's bing. "I thought it might Hemisphere's organizers are Mike cutback in NBC programming oc- serve as a deterrent to crime," Judge Layton ob- Rosenberg, Haiti industrialist; Gerald served. A. Bartell, president of Bartell Family No lights were used in the filming. Radio, and J. Elroy McCaw, president The sound camera microphone was of Gotham Broadcasting Co. placed before Judge Layton but out of The Haiti tv franchise, Tele -Haiti as view of others in the courtroom. the station will be known, will be in- WFGA -TV reported one Circuit stalled by Bartell engineers and oper- Court Judge accused Judge Layton of ated under a programming arrangement trying to run a circus sideshow. to include network shows, feature films, local news and educational programs. The island's population is estimated at Tv in Alabama capitol four million. Tv news cameras have been granted Stations in the Bartell group are: access to the House of Representatives KYA San Francisco, KCBQ San Diego, in Alabama. A resolution (HR 46) au- WOKY Milwaukee, WAKE Atlanta, thorizes, if there is no member objec- WYDE Birmingham and WOV New tion, "proceedings of the House to be York. (Purchase of the last awaits FCC NBC Radio switch in Rochester fully televised, or photographed for approval.) Gotham's outlets: WINS New Matthew J. Culligan (c), television" and also permits "sound re- York, KTVR (TV) Denver, KTVW executive vice president in charge of cordings for use on telecasts." (TV) Seattle, KDAY Los Angeles and Burt Lydic, WSFA -TV Montgomery, KONA (TV) Honolulu. NBC Radio, discusses the affiliation of WVET Rochester with said cooperation with House Speaker Charles Adams the network, effective Aug. 1, allows cameramen to Bay fms organize film proceedings unobtrusively with Paul C. Louther (1), station by pick- ing First steps to form the San Fran- manager, and Ervin F. Lyde, up the sound directly from the chamber cisco Fm Broadcasters Assn. were taken president and general manager. public address system. A similar arrangement at a June 22 meeting of stations in WVET, which operates on 1280 with the Senate permits sound -on -film the Bay Area. It is designed to pro- kc with 5 kw, replaces WHAM cameras on the floor mote the medium throughout North- Rochester as the NBC affiliate "provided authorization of the members present has been ern California, calling attention to re- there (CLOSED CIRCUIT; July 6). received." cent fm progress and emphasizing its THE MEDIA continues on page 65

54 (THE MEDIA) BROADCASTING, July 13, 1959 the story of Dynamic Radio in Dynamic Markets

BROADCASTING, July 13, 1959 55 iiliililllllll11111Í1111Ì

NEW HOME OF THE STAR STATIONS' EXECUTIVE OFFICES 8401 BUILDING - OMAHA Dynamic Radio Dynamic Markets

Star Broadcasting Co. was formed 5 years ago to The Star Stations reach markets that are dynamic serve listeners the kind of entertainment they seek and alive - the kind of markets that make for and to offer advertisers better advertising buys. dynamic sales campaigns. Star Broadcasting 1959 -is fulfilling its mission. - OMAHA Ito ; L - OMAHA World's largest livestock market and meat -packing KOIL's 46.35 share of audience in greater Omaha center, greater Omaha's 1958 population was (June, 1959 Hooper) is 326% greater than the next 436,000. At the crossroads of the nation, Omaha is its area's prime distribution and trading center. best station.

K /CN - DENVER (formerly KMYR) DENVER KICN's dominant position in the greater Denver America's third fastest growing metropolitan area, Denver's 1958 population was up almost market is now unchallenged. KICN's booming 858,000, 50% from 1950. The mile high city's business 5000 watts at 710 make KICN the Number 1 activity is booming with bank clearings up 5 billion Pastime in the Rocky Mountain West. dollars over 1950.

PORTLAND, ORE. K11N- PORTLAND, ORE. KISN, the newest of the Star Stations, has brought 845,000 population up 18.5% over 1950. to the Portland- Vancouver - modern radio greater Portland., one of the world's largest fresh water market. Already in first place in the afternoon ports, represents a truly dynamic market. Business (HOOPER, April -June, 1959), KISN's leadership activity and new construction are at an all -time is assured. high with bank clearings up over two and a quarter ...and there'll be more! billions over 1950.

56 BROADCASTING, July 13, 1959 Dynamic Radio in Dynamic Markets

NORMAN & NORMAN INCORPORATED Norman & Norman, Inc., is proud to have Brokers - Consultants - Appraisers RADIO- TELEVISION STATIONS had a small part in the creation of the "Star Nation -Wide Service Experienced Broadcasters Stations." We have helped many other broad- Confidential Negotiations Security Bldg. Davenport, Iowa casters in the sale and purchase of radio properties, and are very proud to have assisted many of our customers for the second and third time.

Recent Sales Brokered by Norman & Norman, Inc.: KABL, California ... WCVS, Illinois ... WRIT, Wisconsin KAAA, Minnesota ... WIL, Missouri ... WKAI, Illinois ... DYNAMIC RADIO IN KIBS, California ... KRBI, Minnesota ... WIRL, Illinois . 101NPortland KVWO, Wyoming ... WKEI, Illinois ... KWEB, Minnesota DYNAMIC ADAM YOUNG ... KCLN, Iowa ... KISN, Oregon ... WWIL, Florida ... MARKETS ItOi&r Omaha AVERY -KNÖDEL KRSL, Kansas . KBUN, Minnesota . KFMA, Iowa . . . KFXD, Idaho . WPEO, Illinois ... KEAR, California .. KiCN - Denver KLIN, Nebraska ... KCLO, Kansas ... WAKY, Kentucky the ADAM YOUNG Stdr stations DON W. BURDEN -- President

BROADCASTING, July 13, 1959 57 Dynamic Radio in Dynamic Markets

KISN, Portland, Ore., represents modern radio shopping center between San Francisco and at its most efficient, and Adani Young represents Seattle. Primary coverage embraces 1,253,700 peo-

KISN. Here is dramatic testimony to the power ple -1 America's 14th largest market) . . . and of a well -managed, controlled sound to attract retail sales equivalent to those of America's 16th audience, hold audience, sell audience. largest market.

And look what KISN opens up for you: Get the right -now details from the man who Primary coverage includes 16 counties in the represents all that's modern and efficient in radio

greater Portland- Vancouver area -the only major today ... the man from . . . ADAM YOUNG INC. New York Chicago St. Louis Los Angeles San Francisco Detroit Atlanta 3 East 54th St. Prudential Plaza 317 No. 6331 Hollywood Russ Bldg. 2940 Book Bldg. 1182 W. Peachtree N. Y. 22, N. Y. Chicago 1. Ill. Eleventh St. Blvd. (Rm. 1207) Detroit 26, Mich. Atlanta, Ga. Plaza 1.4848 Michigan 2 -6190 St. Louis, Mo. Los Angeles San Francisco 4, Woodward 3.6919 Trinity 3-2564 Main 1 -5020 28, Calif. Calif. Hollywood 2.2289 Yukon 6.6769

58 BROADCASTING, July 13, 1959 Dynamic Radio in Dynamic Markets

KICN, Denver is the new naine of K:Vll R- revealing the listening preferences of 1,189,000 the station that brought modern radio to Amer- people, with an effective buying income of 2.1 ica's 24th market. And Adam Young Inc. is the billions of dollars annually. old name of the company that helps advertisers buy best in Denver. Modern station programming Get the documentation of the change ... get has revised the whole pattern of radio listening documentation of KICN's ability to win listeners

in this Gateway to the West. Here's another in- . . . and to sell them . . . with cost efficiency stance of a dramatic change in fortunes -from equalled by no other leading Denver station. last place in mid -1957 to the rarefied air of the Who's got the word? Naturally, the man who upper atmosphere. Hooper shows it. So does a represents all that's modern and efficient in radio metro Pulse. So does a 17- county Area Pulse- today ... the man from . . . ADAM YOUNG INC. New York Chicago St. Louis Los Angeles San Francisco Detroit Atlanta 3 East 54th St. Prudential Plaza 317 No. 6331 Hollywood Russ Bldg. 2940 Book Bldg. 1182 W.Peachtree N. Y. 22, N. Y. Chicago 1, I11. Eleventh St. Blvd. (Rm. 1207) Detroit 26, Mich. Atlanta, Ga. Plaza 1 -4848 Michigan 2 -6190 St. Louis, Mo. Los Angeles San Francisco 4. Woodward 3 -6919 Trinity 3.2564 Main 1 -5020 28, Calif. Calif. Hollywood 2.2289 Yukon 6.6769

BROADCASTING, July 13, 1959 59 Dynamic Radio in Dynamic Markets

A V E R Y- K N O D E L INCORPORATED

NEW YORK ATLANTA DALLAS DETROIT

SAN FRANCISCO LOS ANGELES CHICAGO SEATTLE

In the mushrooming Omaha market -the nation's 49th ranking Metropolitan area . . . with an added $100 million in retail sales during the past five years -only dynamic radio can do the selling job you want done.

KOIL has been represented nationally by Avery -Knodel, DYNAMIC RADIO IN Inc., for more than four years. When you want fast, KUN- Portland DYNAMIC ADAM YOUNG accurate availabilities ... when you need detailed pro- MARKETS KOHN- Omaha AVERY -KNODEL gramming, coverage and market information ... you'll find N - Denver your Avery -Knodel representative prompt and thorough in the ADAM YOUNG helping you tailor a successful KOIL spot radio campaign. Stár stations DON W. BURDEN - President 60 BROADCASTING, July 13, 1959 in such Dynamic Markets Radio is Dynamic because

B 1 G SOUND (Radio's New Revolutionary Concept) furnishes Stars from Hollywood and DYNAMIC RADIO IN Portland DYNAMIC ADAM YOUNG Star Ratings toss. MARKETS KOnir- Omaha AVERY -KNODEL

KTCN - Denver WIRE OR WRITE: Richard H. Ullman, Inc. the ADAM YOUNG 295 Delaware Avenue Buffalo 2, New York Stifr stations A Stars International Production of Hollywood DON W. BURDEN - President

BROADCASTING, July 13, 1959 61 Dynamic Radio in Dynamic Markets

3123 -25 Knox Street DALLAS 5, TEXAS

PAMS salutes the Star Stations

The leading jingle maker for the lead- DYNAMIC RADIO IN K /1NPortland ing stations, PAMS is proud of the part DYNAMIC ADAM YOUNG MARKETS KO; `- Omaha it has played in pushing the Star Sta- AVERY -KNODEL Kit CN - Denver tions to the top. the ADAM YOUNG Stár stations DON W. BURDEN - President

62 BROADCASTING, July 13, 1959 Dynamic Men Man Dynamic Radio

BILL

STEWART

Vice President and Assistant to the President

3 years with McLendon

31/2 years with Storz DYNAMIC RADIO IN WIC Portland NOW and the Future... DYNAMIC ADAM YOUNG MARKETS /Wile Omaha AVERY-KNODEL

K %CN - Denver the ADAM YOUNG the Stár stations Stár stations DON W. BURDEN - President

BROADCASTING, July 13, 1959 63 Dynamic Men Man Dynamic Radio

Steve Shepard KOIL -Omaha

Charles Vais KISN - Portland

We at Star Broadcasting are grateful to our "Chic" Crabtree KICN- Denver listeners, our advertisers, and our associates - all of whom contributed to the success of Dynamic Radio in Dynamic Markets, DYNAMIC RADIO IN K N Portia ad DYNAMIC ADAM YOUNG MARKETS /coz&- Omaha AVERY-KNODEL

KiCN - Denver the ADAM YOUNG Don W. Burden Stifr stations DON W. BURDEN - President

64 BROADCASTING, July 13, 1959 RADIO HAND IN MARKET TILL RAB stations get sales presentation WREX -TV to help soften even more supermarkets RATES A campaign by Radio Advertising food chain in the market; how M.C. Bureau member stations designed to Headrick, owner of two supermarkets 79TH* win for radio an even bigger share of in Cleveland, Tenn., parlayed a $2,500 the $375 million advertising outlay of into a $1.8 million business via radio; AMONG THE TOP the nation's supermarkets is being an- why McDaniel's, a southern California ONE HUNDRED TV MARKETS nounced today (July 13) by RAB. chain, credits radio with stimulating The bureau said its 1,000 member sales gains at the rate of half a million SOURCE: TELEVISION MAGAZINE stations would go armed with a special dollars a month, and similar radio suc- package containing such sales tools as cess stories from Syracuse, N.Y., and REX, a full -scale radio presentation, case his- Titusville, Pa. the friendly tories of supermarket success with The supermarket sales package is radio, background on supermarket one of a series produced by RAB to Lion says.. operations, and contest and other pro- help members sell local radio to spe- motional ideas which the stores can cific categories or retailers. use in radio campaigns. To carry out the supermarket theme, RAB attached a miniature shopping bag to the ma- RAB has reached terial -and suggested the stations en- 1,000- station goal close a proposal or contract for the stores they visit (see cut). The Radio Advertising Bureau now "Supermarkets spend an estimated is 1,000 radio station members strong. $375 million annually for advertising RAB President Kevin B. Sweeney no sooner announced this milestone and are already one of the biggest "YOU GET THE LION'S sources of local revenue for most sta- than he followed up last week by set- tions," RAB President Kevin B. ting a new goal: 1,150 station mem- SHARE OF RICH Sweeney told member stations. "The bers and a budget exceeding $1.1 mil- AGRICULTURAL AND lion by the end of the year. The 1960 sales tools in this kit contain every- INDUSTRIAL thing you need to win either new year -end goal is 1,400 members and MIDAMERICA" supermarket business or additional over $1.2 million budget. radio expenditures from existing The bureau reached a million- dollar clients." budget several months ago. That in- Shoot Dead Center The success stories tell how Kroger's come figure and the 1,000 station mem- nine stores in Roanoke, Va., used radio bership mark were two aims of the personality programs in becoming, ac- original incorporators of RAB when for SALES POWER! it cording to the ad manager, the No. 1 they organized eight years ago. The 1,000th station to join was KCSJ Pueblo, Colo., in June, the third highest month on record, with 42 stations signing up. The score now shows station members in 49 out of 50 states, in more than 620 communities and doing over 60% of all radio advertising volume in the U.S. There are three radio networks and 19 station representative and associate members not YES, STRAIGHT SHOOTIN' included in the 1,000 figure. California RIGHT INTO 365,000 ranks highest with 68 station members, Texas has 55, New York, 54 and Ohio, HOMES IN THE HEART 49. OF MIDAMERICA'S AND New Cleveland fm AGRICULTURAL INDUSTRIAL MARKETS A full -time independent fm station goes on in the air Cleveland tomorrow REPRESENTED BY H -R TELEVISION INC. (July 14) when WNOB -FM begins J. M. BAISCH GEN. MGR. operations. With 135 kw, at 107.9 mc, the station will be on the air daily from 6:30 a.m. to 12 midnight. It is licensed 'NAT REx- v to the Northern Ohio Broadcasting ROC RFORD CONTRACT IN THE BAG Co., Fred Austin, president and general 1 3 RAB shows how to bring home the manager. Station headquarters are at bacon 1510 Williamson Bldg., Cleveland.

BROADCASTING, July 13, 1959 (THE MEDIA) 65 turer, by B.P. Timothy for $130,000. 250 w and is affiliated with CBS. Changing hands The sale was handled by Edwin Torn - KROY -FM is on 102.5 me with 18 kw. berg & Co. KMBY is on 1240 kc with ANNOUNCED The following sales of Pittsburgh, Pa.: Sold to Gold- 250 w. WEEP station interests were announced last en Triangle Broadcasting Inc. by Pitts- week, subject to FCC approval: WSTL Eminence, Ky.: Sold to Vic- burgh Broadcasting Co. for $319,000. Myron Jones, president and majority Britain, Conn.: Sold by tor M. Bellamy, general manager and WKNB New stockholder in assignee, has interest in Television 30% owner of WHBN Harrodsburg, recent purchaser Connecticut WJET Erie and WTIV Titusville, both Scheftel, president) Ky., by J.W. Dunavent for $70,000. Inc. (Herbert Pennsylvania, and owns WHOT (BROADCASTING, June 29) to Beacon The sale was handled by Paul H. Chap- Youngstown, Ohio. R. C. Crisler Co. Co. (Sheldon Smerling, man Co. WSTL is on 1600 kc with Broadcasting handled the sale. WEEP is on 1080 president) for $255,000. Mr. Smerling 500 w. kc with 1 kw, day. and family own WICO Salisbury, Md. WGGO Salamanca, N.Y.: Sold by The sale was handled by Daniel Jaret & WDMJ -TV Marquette, Mich.: Mer- Alfred B. Smith, majority owner of Brooklyn, N.Y. WKNB is on 840 Lake Co., WCBC Anderson, Ind. to Jamestown ger stock transaction of Superior kc with 1 kw, day. Broadcasting Co., 48 and &M Broadcasting Co. (Si Goldman) for $40; %, M Broadcasting ,52% , into North Central Casper, Wyo.: Sold by Donald 750. Jamestown Broadcasting Co. owns KSPR Broadcasting Co., to be headed by L. (original owner) to Burt L. WJTN -AM -FM Jamestown and WDOE Hathaway Frank J. Russell, president of Mar- for $150,000. Mr. Dunkirk, both New York. Sale was Harris and Assoc. quette Mining Daily Journal, (99% is of Rocky Mountain handled by Edwin Tornberg & Co. Harris president owner) which presently owns Lake Tele Station, which operates KTWO- WGGO is on 1590 kc with 1 kw, day. Superior Broadcasting. M &M Broad- and KTWX -TV Sheridan, TV Casper casting (WMAM and WMBV -TV Wyo. and is a substantial stockholder in APPROVED The following transfers Marinette, Wis.) is owned 55% by Su- Mr. Hathaway is sole of station interests were approved by the enterprise. perior (Wis.) Evening Telegram (Mor- owner and manager of KSPR -TV Cas- the FCC last week (for other Commis- gan Murphy). Transaction involves (ch. 6). KSPR is the pioneer radio sion activities see FOR THE RECORD, per overall consideration of more than station in Wyoming, going on the air in page 106). $250,000: the assumption by North It is affiliated with CBS Radio and 1930. KROY -AM -FM Sacramento, Calif.: Central of obligations totaling $102; operates on 1470 kc wih 5 kw, day Sold to John T. Carey Inc. by Robert 000; the securing by M &M of a $160; and 1 kw, night. The sale was negotiated W. Dunn and others for $390,000, sub- 000 Mining Journal note. Mr. Russell by Hamilton, Landis & Assoc. ject to adjustments and a one -year op- retains ownership of WDMJ Marquette, KMBY Monterey, Calif.: Sold to tion to purchase land and transmitter among other interests. Comr. Robert John L. Burroughs, Chicago manufac- for $4,000. KROY is on 1240 kc with Bartley dissented. WDMJ is on ch. 6 and is affiliated with CBS -TV. Taft Broadcasting c:,. ,.-- stock offer all sold I Kg 'ü+'i , t the WM In first public offering of stock in Taft Broadcasting Co. on Tuesday GLO6K 3i' K` G ^Ot (July 7), all 483,322 shares, priced at $15 each, were sold on subscription, ac- WOK1....x; _ cording to Harriman Ripley & Co., New Oi York underwriter. The stock offered to the public rep- There's a high quality of precision in resents one -third of the total number of shares outstanding. It was sold by hold- a timepiece. The workings of a ers of the shares, with none of the pro- clock are geared to do the job correctly ceeds going to the company. Taft Broadcasting owns WKRC -AM- and efficiently. And the organization FM-TV Cincinnati, WTVN -AM -TV Columbus, WBRC- AM -FM -TV Bir- of Blackburn and Company is also geared mingham, and WKYT (TV) Lexing- to do the most efficient job correctly, ton, Ky., and has a 30% interest in WBIR- AM -FM -TV Knoxville, Tenn. in negotiations, financing and appraisals. Directors of the company have de Glared a dividend of 10 cents a share on the common stock, payable Sept. 1, 1959, to holders of record on Aug. 15 and also have declared a 21/2 % stock BLACKBURN Ce COMPANY dividend to holders on Feb. 15, 1960. RADIO TV - NEWSPAPER BROKERS - $6 million for etv WASHINGTON, D. C. OFFICE MIDWEST OFFICE SOUTHERN OFFICE WEST COAST OFFICE Television as a teacher's tool will re- James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph Jack V. Harvey William B. Ryan Stanley Whitaker California Bank Bldg. ceive additional study as the result of a Joseph M. Sitrick 333 N. Michigan Avenue Healey Building 9441 Wilshire Blvd. second round of grants to Washington Building Chicago, Illinois Atlanta, Georgia Beverly Hills, Calif. universities STerling 3 -4341 Financial 6 -6460 JAckson 5 -1576 CRestview 4 -2770 and colleges by the Ford Foundation, New York. Contributions totaling $6,-

66 (THE MEDIA) BROADCASTING, July 13, 1959 BUT... The WKZO -TV Coverage Map Will Give You `The Picture" PLEASE NOTE! As shown below, WKZO -TV delivers 94.9% more homes than Station "B," Sunday through Saturday, 9 p.m. to midnight! Around Kalamazoo-Grand Rapids!

NSI SURVEY -KALAMAZOO -GRAND RAPIDS AREA NSI, ARB, NCS No. 3 -all three give WKZO -TV a big

(Jan. 25 -Feb. 21, 1959) edge as Western Michigan's best television buy! STATION TOTALS FOR AVERAGE WEEK And here's proof of WKZO -TV superiority: Latest NSI survey gives WKZO -TV more homes HOMES DELIVERED PERCENT OF TOTAL in six times as many quarter hours as Station B! WKZO -TV STATION B WKZO -TV STATION B WKZO -TV is out front in 60.6% of all quarter Mon. thru Fri. hours in the Kalamazoo -Grand Rapids ARB 9- county 6 a.m. -9 a -m. 17,600 17,300 50.4% 49.6% survey (Jan. 12 -Feb. 8, 1959). 9 a.m. -Noon 55,500 32,300 63.2% 36.8% Noon -3 p.m. 69,400 35,200 66.3% 33.7% NCS No. 3 gives WKZO -TV far more homes- 3 p.m. -6 p.m. 68,000 54,500 55.5% 44.5% monthly, weekly, daily -than any other Michigan Sun. thru Sat. station outside of Detroit! 6 p.m. -9 p.m. 148,700 95,500 60.8% 39.2% 9 p.m.- Midnight 134,300 68,900 66% 34% Add WWTV, Cadillac, to your WKZO -TV schedule for i all the rest of outstate Michigan worth having. *World's oldest map (c. 2,200 B.C.) is a cadastral clay tablet used for land taxation, now in Istanbul Museum, Turkey.

The getrk Rátian4

WKZO -TV - GRAND RAPIDS - KALAMAZOO WKZO RADIO - KALAMAZOO- BATTLE CREEK WKZO WJEF RADIO - GRAND RAPIDS -TV WJEF -FM - GRAND RAPIDS -KALAMAZOO 100,000 WATTS CHANNEL 3 1000' TOWER WWTV CADILLAC, MICHIGAN - Studios in Both Kalamazoo and Grand Rapids KOLN -TV - LINCOLN, NEBRASKA Associated with For Greater Western Michigan WMBD RADIO - PEORIA, ILLINOIS Avery-Knodel, Inc., Exclusive National Representatives WMBD -TV - PEORIA, ILLINOIS =J

BROADCASTING, July 13, 1959 ó7 Everything for the studio...

INCLUDING THE SYNC! General Electric television studio equipment is designed for ease of operation, economy, adaptability and simple maintenance. A good example is G.E.'s new synchronizing generator. Much smaller than previous units, it takes only 14 inches of rack space - requires far less power. Computer -type circuits using industrial -grade transistors assure maximum reliability at minimum cost. Only two operating controls are necessary because of the extremely stable design. The built -in power supply operates from a 90 to 135 volt input and convenient test jacks simplify servicing. Cost -conscious TV stations across the country are turning to G -E video equipment for easier, more economical operation. For the full story, call your Broadcast Equipment representative or write Broadcast Sales Man- ager, Technical Products Dept., Electronics Park, Syracuse, N. Y. In

Canada : Canadian General Electric Company, Broadcast Equipment

Sales, 830 Lansdowne Ave., Toronto, Ontario. Elsewhere : International General Electric, 150 E. 42nd Street, New York, N. Y.

WSYR's efficient new radio and television center in Syracuse, N. Y. employs G -E "Customer - Oriented" audio and video amplifiers, cameras, controls, monitors, power supplies, pick -up devices, synchronizing equipment, speakers, accessories, power supplies, and other rack -mounted equipment.

G.E.'s new transistorized sync generator The G -E "flying spot" scanner channel Type PE -12 -C handles film and the Type PG -4 -B, features low power con- slides in monochrome and color with equal operating ease. No registration sumption, high stability and low heat output. or variable density problems -low operating and maintenance costs. New Takes only 14 inches of rack space; built -in AGC system makes it unnecessary for the operator to ride gain under most power supply operates from a 90 to 135 volt conditions. Automatic shrinkage compensator, automatic focusing produce input. an undistorted, clear picture at all times. e versatile G -E video AGC amplifier Type TV -95 -A im- >ves any vidicon's picture quality by supplying a constant sig- level without continuous manual gain riding. neral Electric's compact transistorized color television GENERAL ELECTRIC rnera Type PC -10 -A is shorter, smaller, lighter, more maneuver - le, more reliable than any of its predecessors in the industry. "Me an' J. K. is just like this!" WJAR -TV not only has a corner on quality feature films in the Providence market, but also exposes them with rare showmanship. Morning and afternoon films, for example, are emceed daily by personable Jay Kroll who asks viewers to write and tell him what they would like to see, then waits for the mailman to clue him on local tastes. Between "acts ", Jay interviews 10th Anniversary of CHANNEL 10 visiting celebrities, and leaders of local and national civic groups. "The Jay Kroll Show" - another good reason why WJAR -TV has won the TV heart WJARTV of the PROVIDENCE MARKET. Cock -of- the -walk in the PROVIDENCE MARKET NBC ABC Represented by Edward Petry & Co., Inc.

70 BROADCASTING, July 13, 1959 317,000 will be shared by 10 schools which offer programs to advance teacher education. Last April 1 the foundation distributed $9.1 million in similar "SECOND grants. Schools which include tv teaching ea,at be " methods in their training plans and the kctittiM overall grant for each are: Cornell U. ($808,550), teaching internship program includes experiments in closed - Miss Carolyn Melton of Cheraw, S. C., ex- circuit tv; Michigan State U. ($585,- emplifies southern charm by winning runner - up honors in the 1959 Miss Universe contest 000), particular emphasis on educa- held at nearby Myrtle Beach. tional tv through cooperation with community colleges in Michigan; U. South Carolina's more that 2 1/3 million citizens cannot 'possibly be covered by the of North Carolina, ($326,500), North first TV market stations alone. WBTW offers Carolinian In-School Television Pro- you easy access to South Carolina's second gram; Vanderbilt U. ($615,300), train- sociable million largely free from effective ing in the use of tv for teaching classes competition. Check NCS #3 totals for South of varying sizes. Carolina TV stations. One good look and Other groups and associations re- you'll agree "Second Cad Be Beautiful." ceiving funds to pursue etv include: Chicago Education Television Assn. ($1,000), to evaluate Continental Class- room's (NBC -TV) physics course; U. of Florida ($52,000) for released time of faculty for etv programming, and Serving South Carolina's SECOND Biggest TV Market Office of the Sacramento (Calif.) Superintendent of Schools ($156,000), for expanded in- school telecast service FLORENCE.W BTW S.C. A 354,390 in the surrounding 15- county area. 214,500

C 193,480 Total sets in Markets - Rep appointments updated Spring SW Court based on NCS #3 roeerige. WBAY -AM -TV Green Bay, Wis., D 179,600 appoints the Katz Agency, N.Y. THE JEFFERSON STANDARD BROADCASTING COMPANY epresented nationally by CBS TV Spot Sales WTAX -AM -FM Springfield, Ill., appoints Gill -Perna Inc., N.Y. WALT Tampa, Fla., appoints Gill - Perna Inc. This is the WTUG Tuscaloosa, Ala., 100% Negro - programmed station, appoints KWTV Community! National Time Sales. Media reports Assn. of Maximum Service Tele- casters, Washington, D.C., announces - = . . the addition of two new members, . . . . i, . WIS -TV S.C., and WSOC- Viewers, from well . . . . .4*. Columbia, . : . . TV Charlotte, N.C. over 200 Oklahoma .. .. r towns shown on the OKLAHOMA KXTV (TV) Sacramento has pre- map, traveled to Okla- r ...... sented an $8,000 check to KVIE (TV) homa City to appear . : on KWTV's Farm Pro- f. there as ; part of the commercial sta- grams during 1958. . . tion's support of educational ch. 6. Proof of KWTV's Richard P. Hogue, vice president and community coverage! general manager of KXTV, who made the presentation to John Crabbe, KVIE general manager, said his station feels "an educational station has an equally Community. Coverage vital part in the community and we TOWER wish to support it." KXTV also shares its antenna site and tower with KVIE makes KWTV will and has provided a tv camera at tube OKLAHOMA CITY cost. Sr#41fS'powPf WPLM Plymouth, Mass., has opened Oklahoma's No. 1 it &/olow! new studios. They overlook Plymouth Harbor on a 33 -acre tract on the Route Television Station 3 by -pass. WPLM also boosted power ON. from 1 kw to 5 kw. The station is on See your PETRYman 1390 kc.

BROADCASTING, July 13, 1959 (THE MEDIA) 71 GOVERNMENT SENATE GROUP CONSIDERS NARBA Treaty with Mexico also argued before Morse subcommittee

Two international broadcasting He said all interests were frequently ada, and the Mexican treaty. The com- agreements were the subject of a one - consulted during the negotiations and missioner explained that U.S. stations day Senate hearing last Thursday (July that the daytimer spokesman gave his are permitted to operate nighttime on 9) with the plea of daytime stations somewhat reluctant approval to the Canadian clears when they are located for more time on the air remaining the Mexican treaty. Comr. Hyde pointed more than 650 miles from the border. chief stumbling block to Senate ratifica- out that the overall interest of broad- The same stipulation applies to tion. casting had to be protected over the Canadian operation of the 25 U.S. The special 5 -man ad hoc subcom- interest of a particular group. clear channels, while under the Mex- mittee of the Senate Foreign Relations The commissioner pointed out, as ican agreement no such nighttime Committee is headed by Sen. Wayne did following witnesses, that utter operation on the two countries clear Morse (D- Ore.). Topics of the hearings chaos would result if the treaties are channel reservations would be permit- were the North American Regional not ratified. Comr. Hyde pointed to ted. Broadcasting Agreement, signed by five fm as one course open to daytime sta- Comr. Hyde maintained the two countries Nov. 15, 1950, and the Mexi- different situations could not be com- can-U.S. treaty, finalized Jan. 29, 1957. pared and that both are extremely fair Parties to the NARBA agreement, to the U.S. in addition to the U.S., are Canada, Mr. Beale said that the effect of Cuba, Dominican Republic, Bahama continued delay in Senate approval of Islands and Jamaica. The treaties set up the two international broadcast treaties guarantees that one country will not "will be the same as outright refusal to interfere with the internal broadcasts permit ratification. . . . Those con- of another country. They reserve 25 cerned are convinced that they have clear channels for U.S. use, seven in negotiated the best possible agreements Mexico and six in Canada. Canada under the circumstances." and Cuba have ratified the NARBA He said that major issues which held agreement, while all countries have up prior approval of the treaties now been operating through a "gentlemen's have been resolved and that a favor- agreement" embracing its terms in the able decision can now be made. All nine years since the agreement was parties to NARBA have endeavored to reached. follow its terms during the nine years Champions for Treaties FCC it has been pending, he said, but in Comr. Rosei Hyde and W.T.M. Beale certain instances borderline deviations Jr., deputy assistant Secretary of State have been permitted for which there for economic affairs, led eight witnesses is no legal remedy in the absence of a testifing in favor of immediate Senate treaty. "The longer these deviations ratification of the treaties. Two wit- remain uncorrected, the more others nesses, including a congressman and are encouraged to attempt further Daytime Broadcasters Assn.'s J.R. deviations," Mr. Beale said. Livesay, opposed ratification of the Effect on Daytimers Mr. Livesay, Mexican treaty only. president of WLBH Mattoon, Ill., and Comr. Hyde, chairman of the U.S. board chairman of DBA, was the princi- delegation in the negotiation of both pal spokesman against ratification of FCC's HYDE treaties, was questioned closely on pro- the Mexican treaty. DBA's objection, visions of the treaties relating to day- More delay can be chaotic he said, centers around that portion of time stations. He said that Mexico tions for extended hours. Fm offers a the treaty which prevents the U.S. from already has given the U.S. an "em- "real opportunity," he said, because if authorizing nighttime operation on the phatic no" on requests to boost power present service should be extended for seven Mexican clears. and hours of U.S. daytimers operating daytimers 25 people would lose serv- "The effect of ratification of this on the seven reserved Mexican clear ice for. every two persons who gained. agreement, with this provision in it, channels. Hyde Under Questioning Comr. will be to declare as the supreme law Sen. Morse read a letter from C.E. Hyde answering a question by Sen. of the land that the existing 250 U. S. Franklin, president of WCEF Parkers- Frank Carlson (R -Kan.) , said many daytime broadcasting stations now op- burg, W.Va., which accused Comr. daytimers can extend their service into erating on these channels [Mexican Hyde of protecting only the interests the night by using directional antennas. clears] ... must operate with severely of the large stations in the Mexican He said the evidence is "overwhelmingly restricted hours without regard to ur- negotiations. against" letting daytimers operate be- gent public need for longer hours of "I have never taken a position as yond local sunrise and sunset. operation in the communities in which being for the high- powered stations and Sen. Frank Lausche (D- Ohio), these stations operate," Mr. Livesay against low power at all," Comr. Hyde queried Comr. Hyde about the differ- said. stated. He further said the record ences in clear channel reservations "It is our belief that the situation would show this to be true. between NARBA, as related to Can- which is created by these restrictions

72 BROADCASTING, July 13, 1959 Nothing else like it in Greater New York NOTHING APPROACHES THE SOUND: wealthiest counties of America (Essex -with its million WVNJ originated the programming concept of Great plus population) - WVNJ dominates in audience - in Albums of Music. It is the only radio station in the metro- quality of audience - and in prestige. politan area that plays just Great Albums of Music from sign on to sign off every single day of the year. NOTHING APPROACHES ITS VALUE: WVNJ delivers its adult, able -to -buy greater New York NOTHING APPROACHES THE AUDIENCE: audience for less cost per thousand homes than any other The very nature of the music makes the audience pre- station in the market. By every reasoning it's your very ponderantly adult. It's a rich audience, too. In one of the best buy.

RADIO STATION OF `(the Newark News national rep: Broadcast Time Sales New York, N. Y. MU 4 -6740

73 BROADCASTING, July 13, 1959 hours during the winter president of WQXR New York, told of is . unjust, inequitable, discriminatory with extended and contrary to the best interests of this months. Rep. Morgan Moulder (D- his station's difficulties with Cuban in- country. It is further our position that Mo.) is the author of a bill identical tenference while the "gentlemen's of these restrictions are completely un- to Rep. Shipley's. "I believe that this agreement" pending ratification necessary for the protection of any piece of legislation has been long over- NARBA was not in effect. With the the legitimate interest of Mexico.... The looked," the congressman said, "and NARBA agreement in 1950, only conceivable purpose of these re- in all fairness to the daytime stations objectionable interference from Cuba 1560 kc (Class I -B) was strictions is to enable Mexico to pro- . . . hearings should be held by the on WQXR's vide broadcast service on these chan- House Commerce Committee." removed, he said. nels over extensive areas of the U. S. Comr. John S. Cross said that the "We are, therefore, in a position to far beyond the confines of its own benefits of the two treaties "greatly testify as to the chaos which existed border." exceed the restrictions which they, at during the period when there was no In a 31 -page statement, Mr. Livesay the same time, necessarily impose." At agreement and the improvement which pointed out that there are over 30 the time the two treaties were nego- took place immediately after agree- fulltime U. S. stations operating on tiated, Comr. Cross was assistant chief ment was reached," Mr. Sanger said. Canadian clear channels, yet no such of the telecommunications division of If the treaties are not ratified, there operation is permitted on Mexican the State Dept. and represented that will be no guarantee against the re- clears. He said that 60% of the spec- body in the talks. currence of such destructive interfer- trum is used in the U.S. by only 5% He pointed out that each new treaty ence, he stated. of the stations, while the remaining out- in the communications field is exceed- Clears' Stand John H. DeWitt Jr., lets are crowded into the rest of the ingly harder to negotiate because of speaking for the Clear Channel Broad- am spectrum and "restricted to far the increasing number of radio sta- casting Service, urged joint approval of more limited operations." These figures tions. "Accordingly, the U. S.- Mexican the two treaties although "NARBA indicate that something is "radically agreement, and more particularly contains unwarranted concessions," Wrong" with the U.S. broadcast struc- NARBA ... are more favorable from particularly to Cuba. Mr. DeWitt, ture, the DBA spokesman said. the U. S. standpoint than it would be president of WSM Nashville (650 kc He charged that in negotiating the possible to negotiate today," he said. clear channel), said CCBS would object Mexican treaty, the U.S. spokesmen at Until the NARBA treaty is ratified, to ratification of NARBA without no time formally asked that this coun- Comr. Cross maintained, "the United Senate approval also of the Mexican try's daytimers be permitted a more States receives most of the limitations treaty. liberal broadcast schedule on Mexican imposed by the treaty but enjoys few, He urged that all possible steps be clears. Mr. Livesay said stations in if any, of the considerable benefits taken to improve nighttime service to Canada, Cuba, Dominican Republic, which would redound to it under the the "white areas" of the U. S., com- of Jamaica and the Bahamas, signers treaty. . . . Substantial harm has oc- promising he said 57% of this coun- NARBA, are permitted to operate full - curred and will continue to occur in try's land area and 25% of the popula- time on Mexican I -A frequencies. increasing degree to the overall broad- tion. "We think the daytimers are tak-

. S. unless these "In the final analysis, therefore, rati- cast service in the. U. ing a very narrow attitude . . . " in fication of this agreement can only agreements are ratified." opposing the Mexican treaty, he mean that the U.S. would yield to Mex- Elliott M. Sanger, exeçùtive vice which is fair to both countries. ico a very substantial portion of its Hollis M. Seavey, president of own sovereign rights by agreeing that WCUM Cumberland, Md., and former- Mexican stations on these frequencies ly executive director of CCBS, urged are entitled to render broadcast service immediate ratification of the two agree- to extensive areas of the U.S., and by ments. He charged that any segment the same token would forfeit the right of the broadcast industry opposed to of its own citizens to receive service on Senate -approval either is not informed broad- those frequencies from its own or is moved by "strictly selfish motives." cast stations," Mr. Livesay stated. Mr. Seavey said that he was speaking He also maintained that appróval of as the owner of a local radio station the Mexican treaty at this time would and not for CCBS. "prejudice" two bills currently pending Attorney's Support Andrew G. before the House (see below) which Haley, Washington attorney, "strongly" day- would make uniform the hours of urged ratification of both agreements. time stations. He complimented the U.S. delegation He emphasized that DBA has no for the result of the conferences, noted objection to the ratification of the that "for the first time the United NARBA treaty. States would have complete control Shipley Attacks Rep. George over U.S. clear channels," if the Shipley (D- I11.), in urging Senate re- treaties were ratified. He said that the jection of the Mexican treaty, said that treaties would benefit all of U.S. radio, daytime stations are not getting fair including "many daytimers who would treatment. Rep. Shipley is the author have a chance to increase their power of a bill (HR 6676) which would to 5 kw." This is a provision in the authorize the daytimers to operate U.S. -Mexican agreement. He also from 6 a.m. to 6 p.m. or local sunrise maintained that the "least opposition" to sunset. should come from daytimers; that over- He said that ratification of the all the two treaties are the "best and Mexican treaty would prevent the 260 most orderly arrangements." U.S. stations operating on Mexican DAYTIMER'S LIVESAY Glen H. Wilkinson, Washington at- clears from improving their service Ratification would be harmful torney for KSL Salt Lake City, also

74 (GOVERNMENT) BROADCASTING, July 13, 1950 SUMMERTIME IS SELLING TIME IN THE LAND* OF

* The big 26 counties in Florida's industrial West Coast and Central area.

The constantly accelerating move of industry to Florida has kicked the old "seasonal market" theory into the wastebasket. In 1958 alone, 226 new industrial plants providing year 'round employment for an estimated 10,600 people began operations in the 26- county area dominated by WFLA -TV. Added to this are the already established payrolls in Tampa, long -time industrial hub of Florida, plus industrial Pinellas County and 26 counties in rich agricultural -industrial West Coast and Central Florida. Cash in on this profit opportunity. Spot your product year 'round on WFLA -TV -your best buy in the Land of Pro fitunit y! Write, or see your BLAIR -TV man for all the facts! wfIa-Iv3CHANNEL TAM - ST.PETERSBURG NATIONAL REPRESENTATIVES, BLAIR -TV

BROADCASTING, July 13, 1959 75. supported the agreements. If the Sen- two -year experimental operation on ate fails to ratify the treaties, Mr. longer hours. At the present daytime Wilkinson said, chaos might result to stations are limited by regulation to radio service in the United States - local sunrise -sunset. with the most immediate sufferers the In its decision last week the Corn - rural listeners. Mr. Wilkinson also mission concluded: "... the losses of stated that the daytimers' opposition standard broadcast radio service, both "confused" domestic policy with in- groundwave and skywave in the ternational agreements. various areas affected, which would Sen. Morse read a statement by Sen. result from an extension of the hours John Carroll (D- Colo.) urging ratifica- of operation of stations licensed for tion of the treaties. Sen. Carroll said daytime operation must be determina- that clear channels must be maintained tive herein." The Commission early to protect nighttime service to the pub- this month instructed its staff to pre- lic. Some 30 communications from sta- pare the document turning down the tions favoring ratification were entered second DBA petition (AT DEADLINE, into the record, along with approxi- July 6). mately 10 statements from broadcasters who opposed ratification. Senate bill favored The chairman ordered the record kept open until Thursday (July 16) for for FCC continuity the submission of additional state- The Senate Interstate & Foreign ments requested of several witnesses. Commerce Committee last week re- Sen. Morse said the subcommittee ported favorably a bill (S 1965) which probably would act "within two would require a member of the FCC weeks" after the record is closed. or the Federal Power Commission to continue to serve, upon expiration of Swedish suggestion his term of office, until his successor CCBS' DEWITT has been appointed and confirmed (by would change am band the Senate). Approve both treaties The report of the committee, which A suggestion that the radio standard is headed by Sen. Warren G. Magnuson broadcast band be cut back to 1495 kc testimony by a state representative in (D- Wash), said the legislation is de- -and extended at the other end to the FCC's 25 -890 me hearing which signed to prevent vacancies on the FCC 415 kc -has been made by Sweden. suggested that the vhf tv band be re- or FPC while newly- appointed suc- In proposals submitted to the nations served for public safety services (Broad- ceeding members qualify. By having of the International Telecommunica- casting, June 29). The representative the commissioner remain in office, the tions preparing 17 Union, for the Aug. was State Communications Advisory Senate would not be forced to rush to Geneva conference. Sweden recom- Board Chairman William Whiting. name his successor, the report said. mended a that study be made as to the In a letter to the FCC, which was The committee struck from the feasibility of assigning 1495 -1605 kc to also sent to every California tv outlet, original bill (introduced last May 15) the marine band, in exchange 415- for Gov. Brown declared: "I had not, and a provision which would give the 525 kc to the standard broadcast band. do not support elimination of commer- President power to remove members of The standard broadcast band runs cial television, in whole or in part, the FCC or FPC from office for in- 535 -1605 kc, although in Europe the from the vhf band in California. Offi- effciency, neglect of duty or malfeas- broadcast band begins at 525 kc. cial state policy does not support such ance in office. The Swedish proposal is not a new action either." In his note to the tv The bill as drafted would make the suggestion, it was learned, but actually stations, Gov. Brown said he believes Communications Act and the Federal has been discussed-even by the FCC - that the tv industry deserves "commen- Power Act uniform with acts as far back as the 1938 ship power creating hearing. dation rather than harassment." He the Federal Trade Commission, Inter- pledged his continued interest in tv's In other proposals by foreign govern- state Commerce Commission and Civil problems and activities. Laws ments on broadcast bands, Japan has Aeronautics Board. creating last three agencies asked that 216 -222 me be added to these give the Presi- dent power to dismiss members. But Region III (Far East) for use in tele- Daytimers' extension vision broadcasting. At the present the committee said last week this time, 216 me is the limit for television refused second time provision of the original S 1965 "should be the subject of further study" in view in Region III as it is in the United Extended hours for daytime broad- States. of recent decisions of the federal courts. casters-from 6 a.m. to 6 p.m., or Various proposals by other countries sunrise to sunset, whichever combina- are being studied by U.S. government tion is longer- received a second re- Crowell -Collier stock officials as they prepare for the con- fusal from the FCC last week. Crowell -Collier Publishing Co. has ference. Directing this work is FCC Last fall (AT DEADLINE, Sept. 22, filed a statement with the Securities & Comr. T.A.M. Craven, who is expected 1958) the Commission denied a Day- Exchange Commission seeking to reg- to be chairman of the U.S. delegation. time Broadcasters Assn. petition re- ister 200,000 outstanding shares of questing a change in daytime hours to common stock for sale to the public California `likes' 5 a.m. or sunrise to 7 p.m. or sunset, through an underwriting group headed tv whichever is longer. The present DBA by Carl M. Loeb, Rhoades & Co. The Gov. Edmund G. (Pat) Brown of petition was filed following this refusal. offering price will be related to the California, has "clarified" his position This second petition had also involved current market price of the stock on and that of California in regard to an alternative request by DBA for a the American Stock Exchange prior to

76 (GOVERNMENT) BROADCASTING, July 13, 1959 - -- - c e r á a n n oun as "Doubling is no p roblem and salesman GAIES Nite the chancee with Gives me a nainted -\)Tateh. acg be to get top . . with my sponsors,

Progressive broadcasters across the nation look

to the Gates Nite Watch as the better way . . . "We like all phases of the Nite Watch. It has given our staff a morale boost, caused them to become more program conscious, given better control over our selection of music, and more efficient use of time." Radio Station KRNO San Bernardino, California "Nite Watch is a big help to my station. It relieves the Disc Jockey from board time which can be taken over by the Chief Engineer or other personnel, allowing the DJ to spend more time in contacting the public and makes for closer relations between the man who acts as master of ceremonies of the show and the sponsor." Radio Station KVLV Fallon, Nevada "I like the Nite Watch because it kills any human errors. I am very happy with it and I am thinking of adding to it The Gates Nite Watch automatic programming system another record cabinet. In fact, if the time comes I may provides up to 71/2 hours of continuous programming. add Three basic requirements are supplied as a complete another complete machine to my operation." package with Nite Watch: (1) production console, Radio Station KIUN Pecos, Texas (2) tape control unit -a top grade tape recorder /play- "Our listeners are unable to distinguish any difference in back mechanism of advanced design, and (3) the 100 live operation and `Auto -mat' operation. It has completely record -up to 200 plays, both sides -45 RPM automatic cueing transcription changer. fulfilled our expectations." Radio Station WJRD Tuscaloosa, Alabama Write today for the 8 -page brochure describing each outstanding feature of this new automatic program- "There is no question but that Nite Watch has been a ming system -yours for the asking. great benefit to our operation and we feel that it is one of the best investments we have ever made in equipment." Radio Station KFEQ St. Joseph, Missouri GATES RADIO COMPANY CORPORATION Subsidiary of Harrislntertype Corporation QUINCY, ILLINOIS Offices in: International division: In Canada: NEW YORK, HOUSTON, WASHINGTON, D.C. 13 EAST 40th STREET, NEW YORK CITY CANADIAN MARCONI COMPANY offering (it closed at 20 Thursday amount a candidate for the Senate or evening). for representative -at -large may spend The company bought what is now in an election campaign. The present "JANIE" Salutes KFWB Los Angeles in 1956 and last $12,500 election expenditures limit for month consummated its purchase of a candidate for representative from a KEWB San Francisco. Late last month congressional district would be retained, ROBERT it contracted to buy WISK St. Paul for but he would have the option of spend- $625,000 (BROADCASTING, May 25). ing more under a sliding scale formula There are outstanding 2,425,299 based on the number of votes in past HALL, common shares at $1 par value. Sellers elections or registrations for the current include the following: Publication election. INC. Corp., proposing to sell 96,834 out of The present limit of $5,000 on one 196,834 held; Knapp Securities Corp., person's donation to a candidate or 44,342 out of 66,018; Claire K. Dixon, committee would be retained, but there all of her holdings totaling 38,824; Mrs. would be no limit on the number of Giles Whiting, 10,000 out of 43,378, candidates or committees to which he and Louis E. McFadden, 10,000 out of might contribute. 40,218. Chairman of the rules group is Sen. Thomas C. Hennings Jr. (D -Mo.). Montana Microwave Other members include Sen. Thruston B. Morton (R -Ky.) , Republican Na- stays FCC stop order tional Committee chairman, and Sen. Mike Mansfield (D- Mont.), the Sen- A federal court has issued a prelim- ate's No. 2 Democratic leader. inary injunction against the FCC, re- sulting in the continuance of a microwave relay system feeding Spokane, WINR -TV seeks vhf Wash., tv programs to a Helena, Mont., WINR -TV, uhf station in Bingham- community antenna system. ton, N.Y., has asked the FCC to The injunction was issued by a three - drop in ch. 4 or 9, or both, at that city, judge panel of the Ninth Circuit ap- citing the strong odds it has struggled peals court last Wednesday (July 8) against competing with the vhf sta- upon request of Montana Microwave. It tion in that city (Triangle Publications' stayed an FCC order which would have WNBF -TV, ch. 12) since going on the caused the microwave system to shut air in late 1957. WINR -TV said it has down its service pending Commission spent heavily on promotion, good Robert Hall, Inc. has joined the determination of a protest against the equipment and on experiments with boosters and Honor Roll of Advertisers who chose microwave system. The latest court rul- translators, but has con- ing set Aug. 4 as the date for argu- cluded its ch. 40 can't compete ef- to WFGA -TV carry its sales mes- ment on Montana Microwave's request fectively against ch. 12. "Sheer effort sages to more than a quarter -million for a temporary injunction. must give way to economic reality," Florida- Georgia TV homes. Robert The protest was filed by KXLJ -TV WINR -TV said, and the only alterna- Hall, Inc. is using a saturation spot Helena. It originally was denied by tive will be to cease operation. The sta- the Commission it tion said the nearest co- channels to schedule, and these spots -com- on the ground did not meet the requirements of Sec. Binghamton are (ch. 4) WRCA -TV bined with WFGA -TV program- 309(c), the protest provision of the New York and WBEN -TV Buffalo, ming -will provide top selling power Communications Act. KXLJ -TV ap- both about 136 miles away, and (ch. for Robert Hall. pealed and last May the U.S. Court of 9) WOR -TV New York, all below Zone Appeals in Washington ruled that the I's minimum mileage separations of "Jaxie" is proud to have Robert FCC erred. Last month, the Commis- 170 miles. An engineering statement Hall and the Arkwright Advertising sion set this case, along with several said precise offset carrier operation similar ones, would prevent any interference up to Co., Inc. of New York on its grow- for oral argument on July 24 (BROADCASTING, July 6). 135 miles without reducing the service ing list of advertisers. areas of the Buffalo or New York City stations. NBC and ABC Programming More election funds Represented nationally by Peters, proposed in new bill NLRB certifies two Griffin, Woodward, Inc. An elections reform bill which would Results of the election in which tech- raise the present $3 million ceiling on nicians of KTHS Hot Springs, Ark., contributions and expenditures for po- voted 5 -2 against the International litical committees operating in two or Brotherhood of Electrical Workers have more states was approved unanimously been certified by the National Labor WFGA -TV by the Senate Rules & Administration Relations Board, which dismissed objec- Committee last week. A bill carrying tions filed by IBEW. NLRB also certi- out the committee's proposals will be fied National Assn. of Broadcast Em- Channel 12 introduced this week. It would estab- ployes & Technicians (NABET) as bar- Jacksonville, Florida lish instead a total ceiling based on mul- gaining unit for employes of KETV tiplying the total number of votes cast (TV) Omaha, Neb. (excluding mainte- FLORIDA'S in any one of the last three presidential nance, clerical employes, guards and su- elections by 20 cents. pervisors). NABET received all nine of COLORFUL STATION The bill raises (up to $50;000) the the valid votes cast.

78 (GOVERNMENT) BROADCASTING, July 13, 1959 IN INLAND CALIFORNIA (and Western Nevada) BEELINE RADIO d fOi. +Le moitey

Long famed as the nation's leading agricultural market, the Inland Valley of Cali- fornia has recently grown as an industrial center. Thousands of new families, earning new millions of dollars have added to the economic strength of this already -rich market. For example, effective buying income is more than Maine, Vermont and New Hampshire *. And, all through this area, hundreds of thousands of people are buying the products they hear about on Beeline radio. Shouldn't your message be there? As a group, the Beeline stations give you more radio homes than any combination of competitors ... at by far the lowest cost per thousand. (Nielsen & SR &D) 9 o RENO KFBK á MENTO *Sales Management's 1959 Survey of Buying Power KBEE o;. MODEST KM O FRESNO

KERN: 0.. BAKERSFIELD

Static firing test of a rocket engine at Aerojet- General plant in Sacramento noadst%Mw Co1p AMAf SACRAMENTO, CALIFORNIA PAUL H. RAYMER CO., NATIONAL REPRESENTATIVE

BROADCASTING, July 13, 1959 79 NEW THREATS TO TALL TOWERS Broadcasters who want to go up now face double trouble from federal aviation czar and multiplying state laws

Two new developments are threaten- level, they are unduly harassed by ing to make it a lot tougher in the state laws which sometimes conflict. future for broadcasters to build tall Some state aviation commissions take radio and tv towers. such restrictive and narrow -minded The first is the apparent intention attitudes, one broadcast representative of the newly- created Federal Aviation feels, that potential air hazards are Agency to do away with the Washing- distorted all out of proportion to the ton Airspace Division, a government real facts. He feels the broadcasters' inter -departmental group on which sit only answer is vigorous opposition to representatives of civil and military such laws and legislation on the state aviation and the FCC, and to transfer and local level. its duties to the FAA. Broadcasters first began to become Not only broadcasting, but also avi- alarmed at the new FAA on April 24, ation interests -both in and out of when Administrator Quesada, a retired government-feel the latest moves by Air Force lieutenant general and for- FAA Administrator E.R. Quesada are mer White House aide, told NAB Pres- high-handed, and not only may wreck ident Harold Fellows that the FAA Act the cordial relations worked out be- authorizes the abolition of the Wash- tween broadcasting and aviation in the ington Airspace Division, an arm of airspace group's 21/2 years of operation, the independent Air Co- ordinating but also endanger the hard -won cri- Committee, of which Gen. Quesada teria and an agreement recognizing also is chairman. mutual problems and areas of compro- He said the Airspace Division's mise for tall towers worked out for the function would be replaced by the unit's use by a joint industry- govern- FAA's own Airspace Utilization Divis- ment committee. ion, both in Washington and in the The second, which has resulted FAA regional offices where FAA men from concern over hazards to aircraft have staffed six regional panels of the from tall towers since the advent of Airspace Division. television, is the increasing number of At the same time, however, the FAA states which have enacted or are con- said it would continue to use the cri- sidering legislation which regulates the teria worked out by the Joint Indus- height, location and lighting and mark- try- Government Tall Structures Com- ing of radio and tv towers. Practically mittee, whose co- chairmen are FCC all states have laws which require spe- Comr. Robert E. Lee and FAA Deputy cial lighting and marking of towers Administrator James T. Pyle. JIGTSC and which require a permit from local also said the criteria would be continued zoning authorities for building a until they were modified by JIGTSC it- tower, but many states in the past few self or other competent authority. years have passed laws specifying max- On May 18, the FAA backed down imum tower heights and minimum dis- from its earlier position on abolishing tances from airports. the Washington Airspace Division. The States as Obstacles These state FAA said the Airspace Division would laws or legislation usually have been continue to handle tall tower cases recommended by aviation interests until "permanent" arrangements were working through the various state avi- made to handle them. The FAA state- ation commissions, which in turn have ment did not elaborate on this. At the co- ordinated their efforts through the same time it was promised that a meet- National Assn. of State Aviation ing of the Air Co- ordinating Commit- Officials in Washington. That these tee would be called to hear the views state laws can become restrictive, time - of the FAA and Civil Aeronautics consuming and expensive is reflected in Board, the FCC and the armed forces the words of one Washington consult- on the continuance of the Washington ing engineer, who said he had to Airspace Division. carry one tower application through Coup in the Making But Gen. state hearings seven times and through Quesada apparently "reneged" on these court once before getting approval. concessions on June 13, according to Broadcasters feel that since they spokesmen in both the broadcast and have to meet criteria on the federal aviation camps, when he issued verbal

80 (GOVERNMENT) BROADCASTING, July 13, 1959 orders to transfer three of four Air- struction permits when within such (foregoing) . space Division staff people to FAA's zoning authority. Nebraska -Control of airspace and Airspace Utilization Division. The re- The State Laws The NAB survey tall structures which would require a maining staffer since has voluntarily and other sources show that other permit for all structures more than 400 transferred to the FAA unit, it was states have laws as follows: feet above ground. learned. Gen. Quesada then left to at- Indiana-General control of air- North Dakota-Control of airspace tend a month -long International Civil space and tall structures act which pro- and tall structures which would require Aviation Organizations assembly in hibits a radio -tv tower of more than a permit for all structures more than California and has been there ever 1,000 feet and requires a permit for 200 feet above ground. since. any structure of more than 500 feet. South Dakota-Control of airspace Meanwhile, it is reported, top FAA Minnesota- General control of air- and tall structures which would require executives are saying that the question space and tall structures act which re- a permit for all structures of more than of jurisdiction between the FAA and quires a permit for any structure of 150 feet above ground. the FCC on utilization of airspace other more than 200 feet above average ter- Michigan- Legislation being consid- than by aircraft (i.e., tall towers and rain. ered would prohibit radio and tv other structures) will be settled within Montana- Requires a permit to towers above 1,000 feet and would pro- 30 days. FCC people who should erect a structure of more than 150 feet hibit maintenance of existing thousand - know of such an impending action say within state or federal airways. foot towers, according to E. Harold this is "news" to them. Wisconsin- General control of air- Munn Jr., consulting engineer of Cold- There have been no court tests of space and tall structures act which re- water, Mich., who testified against the the jurisdiction given under the new quires a permit for any structure higher bill. (1958) FAA Act. Legal experts agree than 500 feet above ground. (Mr. Munn said the Iowa Aeronau- the FAA is given authority explicitly Idaho -Requires lighting and mark- tics Commission has issued a map over airspace utilization by aircraft, ing of any structure more than 150 "warning of forests of towers springing but its authority over utilization by feet high when determined to be an air up all over the state." "This map," he radio and tv towers, for instance, is hazard. said, "seriously distorts the scale of not defined. Legal experts, on the Minnesota- Requires notification to such towers and shows them covering the other hand, feel sure the Com- state department of aeronautics when a broad area across each airlane. ") munications Act gives the FCC juris- any structure is planned of 200 feet or Mr. Munn said he feels radio and diction over towers. higher. tv towers, which are subjected to The FCC has seldom reversed the States which have pending legisla- federal criteria, should be exempt from recommendations of the Washington tion affecting radio and tv towers: state laws. He said broadcasters should Airspace Division (an advisory group California-Control of airspace and be alerted to the threats in such state only). But if the FAA assumes this tall structures which would require a legislation so they may appear at state power to recommend, both broadcast permit for any structure of more than hearings and testify against proposed and aviation interests feel they may 500 feet above ground. legislation and ask for repeal of present lose their voice in administering the Massachusetts -Same as California restrictive laws. JIGTSC criteria. The NAB and various aviation associations now attend Air- space Division meetings as non -voting TRIMMING WINGS OF SEC. 315 members. The FCC is a voting member, but habitually abstains because of the "pre-judgment" issue. House group okays amended Harris bill, Temporary Authority Meanwhile. Congressmen fail to agree completely Jim McCrary, secretary of t h e Air Co- ordinating Committee, said An arm of Congress Thursday (July Six of the eight subcommittee men last week that the Airspace Di- 9) took a positive step toward amend- participated in the action, with some of vision will continue to process tall ing Sec. 315 of the Communications the six giving only a qualified approval. tower cases "the best we can" Act. They felt that the terms "news inter- until someone issues orders to the con- And, as predicted (BROADCASTING, view" and "on -the -spot coverage" are trary. July 6), the proposed relief from equal too broad. The increasing number of state laws time provisions as reported by the Corn - Rep. Harris made it clear, however, enacted affecting radio and tv towers munications Subcommittee to the House that last week's action does not pre- in the past two or three years, or legis- Commerce Committee does not ap- clude the possibility that broader relation being considered, have been proach what broadcasters had asked for. lief from Sec. 315 will eventually be cause for concern among broadcasters. The subcommittee, following five approved by the committee. He said the So much so, that NAB on May 29 hours of deliberation, approved an pending measures are being taken up completed a survey of 48 states to de- amended version of HR 7985, intro- in two sections, with consideration termine their extent by contacting the duced by Chairman Oren Harris of efforts to define legally qualified various state aviation commissions. (D- Ark.). The favored language would candidates yet to come. Such pro- Although nine states do not have exempt "appearance by a legally quali- posals are contained in three "Fair aviation commissions and were not con- fied candidate on any newscast (includ- Political Broadcasting Bills of 1959" tacted and 10 states did not reply, NAB ing new interviews) or any on- the -spot now pending. found that of the 29 which replied all coverage of newsworthy events." No sooner had the subcommittee have an airport zoning act which con- Deleted from the bill was language action of Thursday been announced trols airspace around airports, limits which would also have exempted ". . . than speculation began on just what height of structures near airports, re- panel discussions, or similar type pro- type of programs would be exempted quires special lighting and marking for grams where the format and production under the bill's approved language. It structures considered as undue hazards of the program and the participants also was obvious there was little agree- or built -in violation of local airport therein are determined by the broad- ment within the subcommittee itself. zoning criteria and which requires con- casting station, or by the network ..." If a program such as Face the Nation

BROADCASTING, July 13, 1959 81 is considered a news interview, Rep. Harris said, he supposed it would be CATV TEAM ENTERS FRAY exempt from Sec. 315 although specific language covering "panel shows" was Ex -Sen. McFarland leads antenna forces removed from HR 7985. He also cited committee indecision as to what "on- before Senate Commerce group tomorrow the- spot" coverage meant. One phase of political campaigning that would Community antenna advocates come the originating station before using its be exempt is nominating conventions, up to bat tomorrow (July 14) when the signal on the cable; (2) that antenna all agreed. Senate Commerce communications sub- systems be required to carry the local

Rep. ' John Bennett (R- Mich.) said committee resumes its hearings on station if so requested, and (3) that that it would be impossible to write cable antenna systems and vhf before granting a catv permit the FCC language that would not lead to con- boosters. must find that it would not adversely troversy in its interpretation. Rep. Antenna advocates will be led by affect an existing or potential local tv Bennett said HR 7985 "is too broad to former Sen. Ernest W. McFarland (D- broadcast station. suit me" in its amended version but Ariz.), past chairman of the Senate Previous Urgings These require- that he may go along with it because Commerce Committee, who will ments were urged by western broad- he has nothing better to propose. presumably counter the leadership of casters two weeks ago when the Senate In addition to Reps. Harris and pro- booster and anti -catv forces by committee hearings on this subject be- Bennett, Reps. John E. Moss (D- Calif.), former Sen. Edwin C. Johnson (D- gan (BROADCASTING, July 6). They are Walter Rogers (D-Tex.), J. Arthur Colo.) , also a past chairman of the contained in S-1886, sponsored by Sen. Younger (R-Calif.) and William H. Senate Commerce Committee. Both Frank E. Moss (D -Utah) and James Avery (R -Kan.) participated in Thurs- are also former governors of their E. Murray (D- Mont.). day's deliberations. respective states. Four broadcasters appeared before Rep. Harris' committee received two Catv proponents are expected to the Senate committee last week. They additional equal time amendments last plump for S -2303, introduced several were Lawrence Berger, KTWO -TV week, raising the total to 11 such weeks ago by Sen. A. S. (Mike) Mon - Casper, Wyo.; Barclay Craighead, KXLJ bills introduced this session. Spon- roney (D- Okla.). This would put com- Helena, Mont.; Fred Weber, WSTV -TV Steubenville, Ohio, and sored by Reps. Kenneth Hechler (D- munity tv systems under the jurisdic- WBOY -TV Clarksburg, W.Va., and W.Va.), HR 8032, and Hamer H. tion of the FCC -but without three David Gentling, KROC -TV Rochester, Budge (R- Idaho), HR 8092, both are controversial provisions. identical to HR 7985 in its original Minn. version. These are: (1) that antenna com- The committee, with Sen. John O. panies be required to get permission of Sen. John Pastore's (D -R.I.) Senate Pastore (D -R.I.) presiding, also heard Communications Subcommittee has not Sens. Carl T. Curtis (R -Neb.) and taken any action on the four Sec. 315 Gordon Allott (R- Colo.), and Reps. amendments before that body since Keith Thomson (R -Wyo.) and E.Y. hearings closed three weeks ago Berry (R- S.D.). (BROADCASTING, June 29). Sen. Pastore Rep. Thomson told the committee announced plans to work out with the that he had heard that the Casper, FCC and other interested parties a Wyo., cable company was buying one compromise proposal which would of the local tv stations and would shut stand a good chance of favorable it down (See CLOSED CIRCUIT, page 5). Senate action. The committee also heard Tex Olsen, Richfield, Utah. There was one development in the upper house last week, however, when On the Stand The hearings this Sen. Clifford Case (R -N.3.) an- week will run for three days. The first nounced his support for the exemp- two witnesses on July 14 will be Sen. tion of newscasts under the control of George D. Aiken (R -Vt.) and Harold E. broadcasters. A member of Sen. Fellows, NAB. Pastore's subcommittee, Sen. Case The catv witnesses in addition to Mr. said: "I feel that the need for keep- McFarland are: ing our citizenry informed outweighs A.J. Malin, Laconia, N.H., president the dangers of going back to the old of the National Community Television interpretation of the statute. Our form Assn.; E. Stratford Smith, Washington, of government rests on an informed NCTA general counsel; Archer S. Tay- citizenry." lor, Missoula, Mont.; A. Earl Cullum Jr., Dallas, Tex.; George M. Frese, Wenatchee, Wash.; Henry Griffing, Skywave bid denied Oklahoma City, Okla.; Ben Adler, New FCC got around to acting on a five - Rochelle, N.Y. (Adler Electronics year -old petition when it denied requests Inc.); Charles Clements, Waterville, from Clear Channel Broadcasting Serv- Wash.; Clifton W. Coffins, Ephrata, ice, KXLA Pasadena, Calif., and NBC Wash.; Robert Murphy, Casper, Wyo.; for reconsideration of a March 11, Robert J. Tarlton, Lansford, Pa.; San- 1954, FCC decision. This deleted am ford Randolph, Clarksburg, W.Va.; engineering provisions that intensity of FORMER SEN. MCFARLAND Paul W. Clark, Lebanon, N.H.; Glenn skywave broadcast signals could be Flinn, Tyler, Tex., and Milton Shapp, computed on the basis of prescribed in- Takes cable case before old Jerrold Electronics Corp. dividual measurements. colleagues FCC Chairman John C. Doerfer will

82 (GOVERNMENT) BROADCASTING, July 13, 1959 Our pledge to the public

Among the costs you pay for travel and transporta- in charging the public $500,000,000 for work not per- tion on the Nation's railroads is a hidden charge of formed or not needed leave the railroads no alterna- $500,000,000 for which you get nothing. tive but to seek a solution by some other means.

This is the cost of work paid for but not performed or not Accordingly, the management of America's railroad needed. This is what is known as Featherbedding. industry pledge that they will continue to strive, by whatever means are proper and hopeful of success, to old Featherbedding arises from and useless work rules obtain some correction in these inflation -producing, job - which restrict the advancement of employees, increase destroying, outmoded work rules, so that the country the cost of service to the public and impair the effi- may have the modern and efficient railroad service to ciency of railroads. It is confined to a minority of which the public is entitled. employees, many of whom were not born when these rules were made. "Make Work" does not make jobs - it destroys them $200,000,000 to stoke non -existent fires Everyone loses by Featherbedding, most of all railroad Unlike steam locomotives, Diesels require no employees. These "make work" rules do not make jobs. fires of any kind. Yet the public still must pay more than $200,000,000 a year for the Approximately 1000 railroad jobs a week have dis- obsolete job of fireman. appeared in the past decade, and an even greater loss is inevitable if the rules are not modernized to provide -this is Featherbedding! the public with better service. 9 days' pay for a 16 -hour run For a generation, railroad management has sought the cooperation of the rail operating unions to end these Fast New York -Chicago trains make the run wasteful and costly practices - but without meaning- in 16 hours, yet the railroads pay 9 basic days' ful results. Four months ago, management suggested pay for each engine crew position on the trip. that the matter be submitted to an impartial commis- -this is Featherbedding! sion for an objective study in the public interest.

The operating unions not only refused to join in this step A day's pay for one switch operation but warned that they would oppose any move by management to establish such a commission. A "road" engineer pulled a freight train into a yard but had to back it up the length of 40 Refusal to cooperate cars. For this he was able to claim an extra - day's pay as a "yard" engineer. does not solve the problem -this is Featherbedding ! The callous disregard of the public's interest and this continued refusal to admit that there is anything wrong

AMERICAN RAILROADS

BROADCASTING, July 13, 1959 83 appear before the committee on July Wyoming's mountainous terrain. He 16. estimated that it would cost about For the second time (the first was $35 to convert each television receiver two weeks ago), Sen. Pastore seeming- for uhf, which would cost the public ly inveighed against the idea of penaliz- about $1.2 million. ing catv operators for the ostensible Mr. Weber told of the problems of benefit of broadcasters. WBOY -TV Clarksburg, W.Va., in Question Raised In discussing one competition with a catv system that provision of the Moss-Murray bill - brings in tv signals from Pittsburgh, requiring catv systems to secure the Wheeling and Steubenville, duplicating permission of the originating station everything that WBOY -TV carries. to use its signal -the Rhode Island Since WBOY -TV is owned by the same Democrat observed: interests that own the Steubenville sta- "The thing that's bothering me is tion, this is almost a case of the this: you've got to go back to NBC in mother eating its young, he observed. How about New York and get their consent. And Mr. Gentling told how the local NBC in New York might say, `Well, cable company planned to bring into yes, we will give you our consent but Rochester a St. Paul, Minn., station. ALASKA? we want $1,000 a day,' or `We want Since the St. Paul station is the NBC $10 a day.' Where does that put the affiliate there and since KROC -TV is man who has already invested in equip- the NBC affiliate in Rochester, this How will your message come ment to tie into catv? We have to think would make it virtually impossible to through in those faraway spots of him too. exist, Mr. Gentling said. So far this beyond the suburbs? An ivory "What I am trying to do here is to action has not taken place, he said, be- preserve the opportunity and the right cause of his protests to the cable com- tower is a sure road to nowhere! of the greatest number of people to pany, NBC and the St. Paul station. Pre -testing becomes more and enjoy tv." Mr. Olsen, representing the Utah more vital as costs grow. At another point, Sen. Pastore Tv Repeater Assn., told the committee And film makes pre -testing asked: that there had been no cases of inter- easy lets you use impartial "Why must catv go back and get ference to broadcasting or other serv- ... permission of a broadcasting station ices by boosters. He also reported that audiences where and when you before they can take that signal? Why 19 out of Utah's 29 counties have tv want . . . lets you test to your are you trying to make it harder for repeaters operating. heart's content ... economically! him ?" The senators and congressmen Actually, film does three things Witnesses stressed that they were urged that boosters be legitimized. interested in seeing that cats systems Sen. Allott also declared that uhf trans- for you ... 3 big important things: operate under the same rules that apply lators could not work properly in the to broadcasters. Broadcasters must 1. Gives you the high -polish rugged terrain of Colorado, and ex- commercials you've come to secure permission before they can re- pressed his opposition to catv sys- broadcast another station's signals, it tems. expect ... fluff -free ... sure. was pointed out. They must also provide public service programs for 2. Gives you coverage with their community; cable operators do Yakima tv decision full pre -test opportunities. not have this responsibility. 3. Retains residual values. Highlights of last week's testimony Realtor Ralph Tronsrud's Yakima follows: Valley Television Co. won an initial Mr. Craighead attacked the FCC decision from FCC Hearing Examiner For more information write: for its opposition to -some of the provi- H. Gifford Irion for ch. 23 Yakima, Motion Picture Film Department sions of the Moss -Murray bill-particu- Wash., last week. Yakima Television EASTMAN KODAK COMPANY Corp., owned by the same interests larly its objections to the requirement Rochester 4, N.Y. that it find affirmatively that a catv that own KXLY -AM -TV Spokane and system would not adversely affect a KELP -AM -TV El Paso, last month East Coast Division local tv station. was granted its petition to have its 342 Madison Ave. Commission on Target He also application for ch. 23 Yakima dismissed New York 17, N.Y. following agreement with Yakima assailed the Commission for its op- Midwest Division Valley for reimbursement of $7,511 position to boosters and for its long 130 East Randolph Drive delay in authorizing out -of-pocket expenses. The hearing local tv stations Chicago 1, III. to build and operate their own micro- began with four applicants but two wave relay systems. dropped out earlier. West Coast Division KXLJ -TV in Helena was forced to 6706 Santa Monica Blvd. suspend operation when the local cable Government notes Hollywood 38, Calif. system brought in outside tv signals, or Mr. Craighead stated. Television Shares Management Corp., Mr. Berger, who filed his state- Chicago, last week filed with the Se- W. J. German, Inc. ment with the committee, estimated curities & Exchange Commission a Agents for the sale and that there are 35,000 tv receivers in his registration to sell 206,500 shares now distribution of Eastman coverage area which receive his signal privately held through White, Weld & Professional Motion Picture via vhf booster. He said there are Co. Offering price and underwriting Films, Fort Lee, N.J.; about 50 boosters in his market. He terms will be supplied later, with the Chicago, Ill.; also declared that uhf translators can- price estimated at $28. Company is sales Hollywood, Calif. not be made to work properly in agent for Television-Electronics Fund 84 (GOVERNMENT)

Inc., open end investment company, 20 WICS (TV) Springfield, Ill., petition changes. The Commission denied that with 1,060,000 common shares out- for rule making to substitute ch. 7 for portion of a joint petition by Coastal standing. The management firm officials ch. 5 at Mitchell, S.D., and assign ch. 5 Television Co., and Supreme Broad- own 415,000 shares (39.15 %), and to Sioux Falls, S.D. Comr. Robert Bart- casting Co. (applicants for ch. 12 New members of their families own an ad- ley abstained from voting. Orleans) which, on grounds of possible ditional 5,000 shares. Prospectus filed injury to the location of a ch. 12 trans- with SEC . lists 21 selling stockholders WLBT (TV) Jackson, Miss., was mitter in New Orleans, had asked the who own an aggregate 760,000 shares granted its application by the FCC last FCC to defer action on the WLBT (TV) -among them Townsend Investment week, to move its ch. 3 transmitter from transmitter application. Comr. Fred- Co. (50,000 shares), Irving Florsheim about 3.4 miles southeast of Jackson erick Ford dissented in the Commission (25,000 shares), Elizabeth W. Hinman, to 4 miles southeast of Raymond and 12 decision and Comr. T.A.M. Craven was Mervyn LeRoy and Robert D. Nichels miles southwest of Jackson. At the same absent. (20,000 shares each). time the Commission granted the WLBT An Ohio law providing that broad- (TV) request for an antenna height casters need not disclose news sources FCC last week directed preparation increase from 680 to 1580 ft., a change becomes effective Aug. 26 following of a document which would deny a ch. in antenna system and other equipment signature by Gov. Mike Di Salle. FATES & FORTUNES

Advertisers advertising manager of Tri -Valley ANDREW L. BAVAS, formerly adver- Packing Assn., S.F., joins Leslie Salt - tising manager of Emporium World WÍLLIAM LYONS, Spice Island Sales Co., that city, in Millinery, brand of Chicago, to Cribben & Sex- manager similar capacity. ton, Toni Co., Chicago that city, manufacturer of Univer- sal gas and electric ranges, and formerly account K. E. STALEY, ex- in similar capacity. executive with Benton ecutive assistant gen - & Bowles, N.Y., ap- eral sales manager pointed advertising of Chevrolet Motor HERBERT FISHER, formerly director manager of the U.S. Div., General Mo- of consumer research department, Chry- division of Max Fac- sler MR. LYONS tors, Detroit, named Corp., Detroit, to Ford Motor Co., tor & Co., L.A. suc - general sales mana- Mercury -Edsel- Lincoln Div., Dearborn, ceeding ROBERT SCHAFHAUSE. g e r , succeeding W. Mich., as manager of marketing re- E. FIsH, who research department. JOHN P. C. MCMURRAN, formerly MR. STALEY tires Aug. 1. SAMUEL GABOW, formerly brand advertising manager of International La- tex Corp., N.Y., named sales promotion manager of A -S -R Products Corp. (Gem razors) , that city.

GEORGE A. MAGNUSON, formerly research director of Wherry, Baker & Tilden Adv., Chicago, appointed man- SOUTHERN CALIFORNIA FULLTIMER- Independ- ent CP for increase power -gross in excess of ager of market research with Libby, $500,000. Price $750,000 -two -thirds down. McNeill & Libby, that city.

CHARLES S. STRICKLER, Vp, charge of new product planning and acquisitions, Bordens Foods Co., N.Y., retired last NEW YORK STATE FULLTIMER - $500,000 plus volume. $300,000 down payment. Total consideration week 'after 40 years service. He will $925,000. continue to serve Bordens in advisory

capacity. .

Agencies CHARLES E. CLAG- GETT, president of HAMILTON- LANDIS á ASSOCIATES. Inc. Gardner Adv., St. Louis, also elected BROKERS RADIO AND TELEVISION STATIONS NEWSPAPERS chairman of board, succeeding ELMER G. D. C. CHICAGO WASHINGTON, DALLAS SAN FRANCISCO MARSHUTZ, named Ray V. Hamilton Richard A. Shaheen DeWitt 'Judge' Landis John F. Hardesty honorary chairman. 1737 DeSales St. N.W. 1714 Tribune Tower 1511 Bryan Street Ill Sutter Street JOHN REHM Ie- elected EXecutive 3 -3456 DElaware 7 -2754 Riverside 8 -1175 EXbrook 2 -5671 MR. CLAGGETT vice -chairman. Other Gardner appointments: LEROY PORTER JR. NATIONWIDE NEGOTIATIONS FINANCING APPRAISALS named account executive on Pet Evaporated Milk and EARL B. HOTZE to similar position on Pet Instant Non-

86 BROADCASTING, July 13, 1959 fat Dry Milk. WILLIAM B. FISHER named St. Louis radio and tv program director.

CHARLES A. POOL- ER, senior vp in charge of administration of Benton & Bowles Inc., N.Y., assigned additonal responsibility of agency's international operations. Mr. Pool - MR. POOLER er will be liaison officer between B &B's New York office and Lambe & Robinson -Benton & Bowles, London, and with all other offices outside U. S.

CLIFFORD SPILLER, senior vp in charge of Pall Mall cigarettes account and member of plans board of SiIllivan, Stauffer, Colwell & Bayles N.Y., elected vice chairman, board of directors.

L. F. OHLIGER, vp and account executive on Wesson Oil account with Fitzgerald Adv. Agency, New Orleans rejoins Leo Burnett Co., Chicago, as vp and marketing supervisor. He previously was account executive and brand supervisor for Burnett from 1954 to 1956.

REGGIE SCHUEBEL, director of network relations of Guild, Bascom & Bonfigli, S.F., elected vp, with headquarters at GB& B's New York office. Miss Schuebel has been with GB &B for MISS SCHUEBEL three years and earlier was vp of Norman, Craig & Kummel, TH SOUTH N.Y., head of her own tv consultancy Fasresr GUI? ifl firm for agencies and director of radio - tv for the now -defunct Duane Jones Fastest . . and speaks with most authority in these parts, Co., New York. podner.

HARRY B. BRESSLER, formerly vp and Small wonder we're sittin' tall in the saddle. WBT's varied, copy director, Doherty, Clifford, Steers & Shenfield, N.Y., to Ted Bates., that creative, responsible programming guns down the opposition City, as vp and creative supervisor, by 92% mornings, 69% afternoons and 123% at night.' copy department. Nielsen says our spread is the nation's 24th largest.' Let us DAVID D. WINES, account executive on General Motors maintenance serv- put our brand on your radio schedule. Call CBS Radio Spot ice program, and RALPH L. WOLFE, Sales for the low -down. management service head, named vps of D. P. Brother & Co., Detroit. *Pulse 25 county area 1959 (March) "A. C. Nielsen Co. CHANNING M. HADLOCK, director of radio and tv with Rose -Martin, N.Y., to James Thomas Chirurg Co., Boston, in similar capacity. WBT CH312Q°TTC WILLIAM B. BUNN, formerly vp of REPRESENTED NATIONALLY BY CBS RADIO SPOT SALES Cunningham & Walsh, N.Y., to St. JEFFERSON STANDARD BROADCASTING COMPANY Regis Paper Co., that city, as advertis-

BROADCASTING, July 13, 1959 87 ing and sales promotion director. He Three newly elected vps of Broadcast succeeds FREDERICK C. SAKEL, who re- Pioneers are: ROGER W. CLIPP, vp in signed. charge of radio and television of Triangle Publications; J. LEONARD ANNETTE MALPEDE, formerly print REINSCH, executive director of James manager of Tatham -Laird, Chicago, M. Cox stations, and HOWARD LANE, vp named broadcast manager. JOHN GIL- Gamble -Lane stations. LIN JR. rejoins agency following Army tour of duty as broadcast manager on W. THOMAS DAW- special assignment. VAL RITTER, for- SON, director of merly buyer with Cunningham & Walsh, sales promotion, N.Y., appointed associate media super- CBS -TV Spot Sales, visor on Whitehall Labs in T -L's New adds duties of direc- York office. JOSH WILLS, former broad- tor of research. He cast manager with Bryan Houston, succeeds ROBERT F. N.Y., will assist him. DAVIS, who moves to new post of re- E.J. LEWINSKI, formerly account ex- MR. DAWSON search director of ecutive with The Caples Co., Chicago, CBS -TV Stations appointed merchandising director of Div. Mr. Davis will M.M. Fisher & Assoc., that city. work with network- RICHARD N. RISTEEN, formerly asso- owned tv stations, ciate director of marketing with BBDO, CBS Films and CBS - N.Y., to Sullivan, Stauffer, Colwell & TV Spot Sales. Bayles, that city, as merchandising account executive. BLANCHE STEIN, station relations di- WCKY IS ON THE W.H. LUSHER appointed account su- rector of Keystone MR. DAVIS pervisor on Pittsburgh Plate Glass in Broadcasting System Pittsburgh office of BBDO. J.E. BER- since 1952, resigns effective July 20. NARDY named account group head on central operations and bridge divisions ROBERT ALAN AURTHUR, writer, script editor, and producer, of U.S. Steel, that office. NBC -TV's IN CINCINNATI Philco- Goodyear Playhouse, signed as SAM GAYLORD, formerly senior writer, executive producer of new NBC Sun- We've taken to our wheels this sum- Chevrolet, and assistant copy super- day Showcase, dramatic specials. mer! We've gone right out to visit our visor, Corvette with Campbell -Ewald, PAUL GALE, 62, manager of traffic listeners and they love it! Detroit, to Kenyon & Eckhardt, that operations for NBC, died at his Holly- The bright red WCKY Mobile Studio city, as copy supervisor. wood, Calif., home July 6. broadcasts a full week at high traffic BARRY LOUGHRANE, formerly adver- count locations from 6:30 to 10 AM tising and sales promotion director of Stations and 4 to 6 PM, with Leo Underhill Hathaway Shirts (C.F. Hathaway Co.), LEON GOLDSTEIN, Vp handling the morning broadcasts and Waterville, Me., to Doyle Dane Bern - in charge of public af- Paul Miller (shown here) broadcasting bach, N.Y., as account executive. fairs of WMCA New afternoons. Decked out in red blazers LAURENCE F. DONINO, formerly on York and station ex- and straw hats for high visibility, Leo ecutive since 1937, and Paul greet motorists, tell them Beneficial Management Corp. account with has resigned, effective about traffic delays in the Cincinnati Al Paul Lefton Co., N.Y., to Ket- chum, MacLeod & Inc., that city, Wednesday (July 15) . area, and play that good music for Grove as account executive on Westinghouse He will be president which WCKY is famous. From the Broadcasting Co. of company filing waving hands, blinking lights and honk- MR. GOLDSTEIN soon for radio station ing horns, we're sure nearly everyone ALLEN D. MORGAN, formerly with Al- license in New York suburban area. He in Cincinnati is attracted to our re- mayer, Fox & Rheskin, Kansas City, will also open offices as radio consult- motes, and listening to WCKY. And named head of advertising division of ant, with WMCA one of his first clients. the lucky advertisers who sponsor the Toppino -Golden, Albuquerque, N.M. GEORGE R. OLIVI- remotes are happiest of all! HARRY T. HOUGH, 51, veteran copy ERE, formerly ex- If you have a product which needs to chief in food field died June 18. Long ecutive director of get going in Cincinnati, then you need associated with Arndt, Preston, Chapin, WGST Atlanta, ap- WCKY station on the GO. Call -the Lamb & Keen, Phila., Mr. Hough's pointed commercial Tom Welstead at WCKY's New York copy campaigns promoted Musselman's manager of WOL- office or AM Radio Sales in Chicago apple sauce and pie fillings, San Gior- AM-FM Washington. and on the West Coast. gio macaroni products and Renuzit Mr. Oliviere was previously sales manager home products among many others. MR. OLIVIERE of WXEX -TV Rich- WC KY Networks mond, Va. 50,000 WATTS MERLE S. JONES, president of CBS - ED WINTON, general manager of OF POWER TV Stations Div., elected president KITE San Antonio, Tex., adds duties SELLING of The Broadcast Pioneers for 1959 -60. of assistant to president -board chair- SOL TAISHOFF, editor and publisher of man of Connie B. Gay Enterprises, Cincinnati, Ohio BROADCASTING, was chosen first vp. Washington. KELLY WOFFORD, corn-

88 (FATES 8. FORTUNES) BROADCASTING, July 13, 1959 merciai manager of KITE, assumes duties of station manager.

JAMES H. MOORE, executive vp of WSLS- WCS N -TV AM-FM-TV Roanoke, 6 Va., promoted to NBC Affiliate Portland, Maine president. Appoint- ment was announced by PAUL C. BUFORD, recently elected president of Shenandoah Life Insurance Co., MR. MOORE stations' owner, upon resignation of BLAKE T. NEWTON JR., who formerly headed both company and stations. Other new appointments: JOE MOF- FATT named news director, succeeding TOM WRIGHT, who has joined WTVT (TV) Tampa. ED THOMAS, sports director and news editor, to assistant news director. Sm SHAW, formerly news director of WCTV (TV) Savannah, Ga., to tv news staff. HORACE S. FITZPATRICK continues as station manager of WSLS- AM-FM-TV.

EDWIN V. SHULZ, executive vp, general manager and part -owner of KJAY Topeka, Kans., appointed general manager of KXLA Pasadena, Calif.

RAY A. FURR, formerly vp, programming, named vp, administration of WAPI- AM-TV Birmingham, Ala. JOHNNY JOHN- SON, WAPI -TV production director, promoted to program di- MR. FURR rector. NOD NELSON, production staff member, succeeds him.

JAMES ARTHUR YERGIN, formerly research, promotion and advertising director, WOR - AM - FM -TV New York, to West- The April '59 Area ARB again proves you get a bigger, inghouse Broadcast- more receptive audience on 6. MR. JOHNSON ing Co. as .assistant di- is the rector of research. He succeeds DAVID Our News Journal (6:30 -7:00 p.m., Mon. -Fri.) SMITH, who joins AM Radio Sales as highest rated news show on any area station. It reaches director of research. an average of 47,380 homes daily, while Station "B's" news averages 14,000. BENNETT O. SCOTT, local sales manager of WIND Chicago, named sta- Ask your Weed TV man about SIX's share of quarter - tion's general sales manager. hour firsts, too.

JOE CONSTANTINO JR., formerly pub- And remember a matching spot schedule on Channel 2 in licity, promotion and merchandising di- Bangor saves an extra 5%. rector of KEYT (TV) Santa Barbara, Calif., named sales promotion and mer- WLBZ -TV (2), Bangor chandising director of KTVU (TV) A MAINE - WCSH -TV (6), Portland San Francisco -Oakland. He succeeds A. - WCSH- Radio, Portland RICHARD ROBERTSON who joins KRON- BROADCASTING SYSTEM TV, San Francisco in similar capacity. WLBZ -Radio, Bangor GEORGE LuM, producer- director with STATION WRDO- Radio, Augusta BROADCASTING, July 13, 1959 89 KPIX (TV), that city, joins KTVU as director. L. WALTON SMITH, promotion man- "POLICE 90" ager of WROC -TV Rochester, N.Y., as well as Transcontinent Television Corporation's WGR- AM -FM -TV Buf- os A falo, N.Y., WSVA -AM -TV Harrison- burg, Va. and WNEP -TV Scranton - Wilkes Barre, Pa., adds duties of director of public relations for first -named Typical station. MRS. THEOLA SAND- ERS, formerly assistant Example to Robert M. Purcell, president of the broadcast division of Cro- of well- Collier Publish- ing Co., appointed director of operations of KFWB Los An- W H EC'S geles. MRS. SANDERS ALBERT CORMIER, 74, director of SERVICE To The sales with WOR New York from 1928- 1938 and later in sales executive ca- Rochester pacities with WINS New York and WIP Philadelphia, died at his home in Pleasantville, N.J. on June 21. Mr. Community! Cormier began his career in the newspaper field and returned to work in Many times daily, seven days a week over WHEC, direct from that medium in the 1940's until his the Rochester Police Department and Department of Public retirement 10 years ago. Safety, come the latest police reports on traffic and road condi- JOHN S. DERUSSY, 53, sales manager tions and all emergency information relative to Rochester and of WCAU Philadelphia, died June 27 after long illness. Mr. deRussy, with the surrounding areas. WCAU since 1950, entered radio in 1939 as salesman for KYW Philadel- Thirty -four years of leadership in Rochester has phia, was associated with NBC Spot taught WHEC the value of consistent public serv- Sales, N.Y., and KDKA Pittsburgh ice as an adjunct to the best in programs and radio where he was sales manager. personalities. Another reason why your sales mes- EARL F. REILLY JR., account execu- sage is sure to heard by thousands it's be when tive with KING -TV Seattle, has been placed via . . . appointed station manager of KING Radio. He succeeds GIBBS LINCOLN, who has resigned. CHARLES R. GRIGGS, assistant manager, promoted to general manager of WVLN -AM -FM Olney, Ill. He succeeds EUGENE C. DORSEY, appointed general manager of the East St. Louis, Ill. Evening and Sunday Journal, owned by Lindsay- Schaub Newspapers Inc., which also owns station.

LESLIE H. PEARD JR., formerly vp and manager of WBAL -AM -TV Balti- more, named director of regional sales development of Triangle stations, with BASIC CBS headquarters in Baltimore. WILLIAM H. DUSTIN, formerly tv all NN ITT account executive, . promoted to re- AM -TV eA1eTv gional sales manager of WAVY-AM- ROCHESTER TV Portsmouth -Norfolk, Va. In newly created position, he will represent REPRESENTATIVES: EVERETT these stations in Atlanta, Baltimore, McKINNEY, INC. Richmond, Washington and other NEW YORK CHICAGO LOS ANGELES SAN FRANCISCO cities.

ROBERT F. NIMS, sales manager of

90 (FATES & FORTUNES) BROADCASTING, July 13, 1959 WNEB Worcester, Mass., appointed FRANK J. BADAMI, unit supervisor with TV Seattle, both Washington, as ac- station manager. WRCA -TV New York, promoted to count executive. production supervisor. LEE FONDREN, station manager and ROBERT CLAUSON, formerly with sales director of KLZ Denver, named RALPH D. HERBERT, formerly pr di- sales department of KYW-AM -FM coordinator of Advertising Federation rector of KBET -TV Sacramento, Calif., Cleveland, to sales office of Crosley of America and Advertising Assn. of named director of development and pr Broadcasting Corp. in that city as WLW the West with the Advertising Club of of KVIE (TV), educational station in Cincinnati sales executive. Denver. Mr. Fondren is vp of the first - that city. FRED HOHL, air personality with named organization and radio repre- KEN H. JAMES, formerly program sentative on board of second. WAME Miami, Fla., named program manager of KENS -TV San Antonio, director. DICK RYAN, general manager of Tex., to KETV (TV) Omaha, in simi- KLOK San Jose, Calif., elected presi- lar capacity. MIKE CASELLE, program manager of WGVA Geneva, to news staff of sister dent of Advertising Assn. of the West. formerly announc- LARRY OSTERMAN, WBBF Rochester, both New Other officers: DON OSTENSOE, adver- Neb., to station er with KCOW Alliance, York. tising manager of First National Bank WKZO -AM -TV Kalamazoo, Mich., as vp; HELEN of Portland, Ore., senior sports editor and sportscaster. ROBERT L. MCCAY, production man- MURRAY HALL, NBC, Hollywood, vp ED BLACK, program director of ager of KNAC -TV Fort Smith, Ark., at large; GORDON ROUNTREE, James died instantly in auto collision near New B.C., KGVO Missoula, to same position at Lovick & Co., Ltd., Vancouver, Edinburg, Ark., June 21. secretary; HARRY BRIGHT, advertising KOOK Billings, both Montana. manager, Pacific Tel & Tel, S.F., treas- BOB GREGORY, news director of BERT ALLEN, formerly with WGTC urer. Mr. Ryan succeeds NELS CARTER, KTUL Tulsa, to program manager. Greenville, to WITN (TV) Washing- Foote, Cone & Belding, L.A., who LESTER PARSONS, former program man- ton, both North Carolina, as announcer moves to New York office. ager, succeeds him. and newscaster. ALLEN GODBEE, announcer with WBMA Beaufort, N.C., SKIP GASSENSMITH promoted from GORDON ANDERSON promoted from to WITN as weatherman. tv director to promotion manager of newscaster to director of news, sports WSBT-TV South Bend, Ind. He suc- and special events of WKZO -AM -TV DANNY DARK, air personality of ceeds JIM HALPIN, who resigns, going Kalamazoo, Mich. He succeeds LEN KAKC Tulsa, joins WERE -AM -FM to promotion manager of Evening News, COLBY, who resigns to devote full time Cleveland in similar capacity. Resign- Perth Amboy, N.J. to duties as editor and publisher of ing from WERE following program- TOM EMERSON, formerly vp in charge Portage Herald newspaper. Mr. Ander- ming change: LOUISE WINSLOW, wom- of sales of Eversharp, named vp in son also assumes duties of production en's director, BUD WATTLES, music di- charge of managing KMAE McKinney, assistant for radio. rector, ERNIE SIMON and TOMMY ED- Tex., and to the board of parent corn - DENE VOIGT, formerly timebuyer WARDS, air personalities, and DON pany, McKinney Air Enterprises Inc. with Grant Adv., Chicago, appointed BEAN, newscaster. FRED HOBBS, program director of general office manager of WEAW -AM- DALE EYMAN joins KRIZ Phoenix, KTHE Thermopolis, Wyo., promoted FM Evanston, Ill. Ariz., as account executive. to general manager. PAUL STADIUS, an- ROBERT E. MURPHY, formerly sales- DICK BARRETT, formerly pr director nouncer, succeeds him. SUE GEBHART, man with General Outdoor Adv., to of Nebraska Clothing Co., Omaha, sales staff, named sales manager, CHAR- WBBM -AM -FM Chicago as account joins KMTV (TV), that city, as ac- LES PHEASANT joins station's announc- executive. ing staff. count executive. DAVE MURRAY, program director of RoY MARSH, manager of KASL New- WTAE (TV) Pittsburgh, named news JIM ADAMS rejoins WSTV -AM -FM castle, to similar position with KRAL director. He will be featured with RAY Steubenville, Ohio, as air personality, Rawlins, both Wyoming. SCOTT on Telecom News. having completed two-year Army tour of duty. A.M. (MITCH) GORDON, formerly JACK GREGSON joins WPST -TV Mi- station manager of WSJM St. Joseph, ami, Fla. as news editor. HARRY W. MCMAHAN, consultant to to WCBY Sheboygan, both Michigan, agencies and advertisers on commer- in similar capacity. ED HERP, formerly program manager cials, to assist KTTV (TV) Los An- of WJW -TV, to WQED (TV) Pitts- ROBERT K. SHERRY, owner of KIDD geles on Cavalcade of Spots series. burgh in similar capacity, succeeding Monterey, Calif., assumes duties of MALCOLM MACGREGOR, Who resigns. BILL LONGMAN, formerly with KCLN general manager, replacing AL J. MAD- Clinton, to KMAQ Maquoketa, both DEN, who resigns. BUD WENDELL, host of Program PM Iowa, as air personality. appointed JACK KAVANAGH, formerly promotion on KW-AM-FM Cleveland, FRANK BROOKHOUSER Iesigns as WLWC (TV) Columbus, program manager. He succeeds MARK manager of WIP -AM -FM Philadelphia commenta- Ohio, to WPRO -TV Providence, R.I., OLDS, who joins WNEW -AM -FM New tor to devote full time to writing. in similar capacity. York in similar capacity. ROGER M. BAKER, formerly sports- SAM ALBRIGHT, sales manager of CLAYTON EDWARDS returns to WTAR caster with WGR Buffalo, named com- KSEY Seymour, to KWFT Wichita Norfolk, Va., after nine months' study mercial manager of WINE Kenmore, Falls, both Texas, as associate news di- at Columbia U., N.Y., under CBS both New York. rector. Foundation fellowship. JULIUS TALTON, account executive PAUL SCHUETT, music director of L.W. (LARRY) JONES JR., station with WAPI Birmingham, Ala., pro- KPUG Bellingham, Wash., to KENY, manager of WDEW Westfield, Mass., moted to local sales manager. that city, as program director. to WKBR -AM -FM Manchester, N.H., as air personality. LEWIS C. JAMIESON appointed local Bos FRENCH, formerly sales man- sales manager of WQAM Miami, Fla. ager of KONP Port Angeles, to KOMO- MARVIN LEVEY, WFDF, elected presi- 91 BROADCASTING, July 13, 1959 dent of Flint (Mich.) Radio Broad- alities, to KICN Denver, (formerly on July 5. With his brother, Clark casters Assn. ELDON GARNER, WKMF, KMYR) in similar capacity. Rhoden, he held controlling interest in elected secretary and DAVID CRON- Premier Productions, tv film producers. EDGAR JONES, INGER, WTAC, named treasurer. recent graduate of Northwest Schools, Portland, Ore., JON EPSTEIN, formérly assistant to RAY KOEPPEN, formerly with WRAM joins KICA Clovis, N.M., as salesman. production head of Ziv Television Pro- Monmouth, Ill., to production staff of ductions Inc., L.A., named executive WFDF Flint, Mich. PETER BORGELT Representatives associate to producer Ivan Tors, who joins news department of WFDF. JOHN STELLA, Detroit manager of is currently producing Sea Hunt and Adam Young companies, named man- Challenge series. TOM LAMBERT, air personality with ager of Chicago office Tele- WISN Milwaukee, adds duties of proof Young ROBERT G. DALCHAU, formerly ac- vision Corp. RICHARD J. KELLIHER con- gram director. BILL TAYLOR joins an- count executive and assistant to divi- tinues nouncing staff, will be host of Big as general manager of Chicago sion manager of Texas, Oklahoma, office, in charge Sound. of radio activities Arkansas and New Mexico sales for there. CLINTON O'DELL, exec- account CBS Films Inc., to United Artists Tele- SID PERRY, utive with (SHERIFF) air personality Young's San Francisco office, vision Inc., as southwest division sales appointed and director with WCIA (TV) Cham- manager of St. Louis office. manager, Dallas headquarters. paign, Ill., to KBAK -TV Bakersfield, FRANK M. REED, formerly media di- Calif. FREDERICK DE CORDOVA named pro- rector of Hill Blackett Co., Chicago, to ducer- director of George Gobel show BILL PECK, formerly commercial art- Weed Radio Corp., that city, as ac- which moves to CBS -TV Oct. 11. ist with United Film Co., Kansas City, count executive. named art director of KCMO- AM -FM- HOWARD KOCH is on loan from United KENNETH F. CAMPBELL, TV that city. formerly Artists' Koch -Schenck Co. to direct first with sales department of WINS New six segments of Four Star -Zane Grey's ROBERT HERRMANN, air of to city, personality York, The Branham Co., that Johnny Ringo series, which begins pro- WAYE Baltimore, to WWJB Brooks- as radio staff account executive. duction July 15 at Republic. ville, Fla., in similar capacity. CORNELIUS PUGH JR. to tv sales staff GREG GARRISON signed as director, ROBERT E. BUBP, formerly owner of of George P. Hollingbery, N.Y. SIDNEY MILLER as co- writer, and JEFF advertising agency in Piqua, joins sales ALEXANDER as musical director for first staff Dayton, Programming of WLWD both Ohio. of three Pontiac Star Parade specials of BARRETT MAYER, JIM BRAND, formerly with KOKE formerly account Kerry Productions, L.A., for NBC -TV. Austin, Tex., and ARCH ANDREWS, for- and station relations executive with merly with KOWH Omaha, air person- Regal Adv. Assoc., N.Y., and RICHARD HUGH WEDLOCK and HOWARD MORROS, formerly vp of Television In- SNYDER, veteran (30 years) writing dustries, L.A., tv distributor of RKO team, signed as writers for NBC -TV's feature films, join Telescreen Adv., Fibber McGee and Molly series for MILWAUKEE'S N.Y., Screen Gems timebuying subsidi- 1959 -60 season. They will work with ary, as account executives. BILL DAVENPORT. KENNETH S. COFOD elected presi- BEST BUY dent and board chairman of Kenco Equipment & Engineering Films Inc., N.Y. Other officers elected: J. FRANK PRICE, plant manager of BENJAMIN (DENNY) DESK), vp, oper- Pleasantville Instrument Corp., Pleas- High income radio homes ations and director; ARTHUR COFOD, vp, antville, N.Y., subsidiary of General as little as sales and director; LEONARD KAPLAN, Precision Labs, elected vp of opera- treasurer and director; MRS. VIOLA E. tions and to board. JOHN SQUIRES COFOD, secretary and director; LESLIE named western regional manager of F. WILMARX, formerly assistant to pres- industrial products division of GPL. ident of Alloy Steel Products Co., per thousand Linden, N.J., management advisor and CHARLES A. RUN - director. YON named head of microwave and corn- as little as JAMES ARNESS has signed new long- munications activities term contract with CBS -TV which per- of Lohnes & Culver, his mits own producing company to Washington consult- produce Gunsmoke in association with ing engineer firm. Mr. 42c network, while he continues in role of Runyon previously on weekends Marshal Matt Dillon. Arness' com- served in administra- pany will also develop and produce MR. RUNYON tive and engineering Cost per thousand new programs for network. based on Pulse ratings capacity with RCA's broadcast divi- LEN KORNBLUM, Independent Tele- sion, specializing in television broad- vision Corp. controller, named 1959- cast station antenna systems, planning 60 chairman of Tel -Film Credit Group, systems, and supervising installations (exchanges credit information on film and field engineering in tv microwave WISN systems as well as selection buyers, and represents film firms active and sales RADIO in tv syndication field), which is spon- of equipment. 5,000 WATTS sored by New York Credit & Financial None Bigger Management Assn. ALFRED J. WAXMAN, formerly senior field engineer with Philco Corp., Phila., James T. Butler, Station Manager Represented by Edward Petry & Co., Inc. ELMER C. RHODEN JR., 37, died fol- named manager of new west coast of- lowing a heart attack in Kansas City fice and display room of Radio Engi-

92 (FATES & FORTUNES) BROADCASTING, July 13, 1959 neering Labs., Long Island City, N.Y. Address: 2786 B St., San Diego. Tele- phone: Belmont 2 -0610. Pôtì/ DR. RAYMOND M. WILMOTTE, re- 1/60/Kaille search consultant and authority in antenna theory, radar and communications fields, to staff of advanced mili- 1>epen4ó /e tary systems, RCA Defense Electronic Products, Princeton, N.J. He was member of ad hoc committee on television CECO* Vidicon allocation and Radio Propagation Ad- SUPPORT EQUIPMENT visory Committee of FCC. gives top performance- Indoors or Outdoors Specifications:

ROD KERSHENSTEIN, formerly mar- Expressly designed for the ever CECO Vidicon Head designed for use with keting executive with Compton Adv., increasing TV field, this equipment a variety of Vidicontametas, weighing N.Y., appointed director of marketing, consists of a pan and tilt Tripod from 45 pounds up. Vertical and hori- professional products, Telectro Indus- Head with internal Balancing spring. zontal movement of tilt head controlled tries Corp., Long Island City, N.Y. Vidicon Cameras with electronic by independent friction locking devices. Super- smooth action. IRL T. NEWTON JR., 35, head of an- viewfinder can be easily mounted and Tripod folds quickly and compactly. Of- tenna design department of Smith Elec- operated. The head mounts on the fers a range from 36 to over 53 tronics Inc., Cleveland, died July 4 in CECO Professional Tripod (or any height that city. Mr. Newton was previously other standard mounting flange) inches. Double leg locks. consulting engineer and manager of and the CECO Pro Senior Collapsible Pro Senior Collapsible Dolly is lightweight broadcast and tv antennas and towers Three Wheel Dolly makes this a and compact. Rubber -tired wheels may be section of RCA broadcasting division. complete versatile package. locked or set in a straight line position. LIEUT. GEN. JAMES D. O'CONNELL, retired Chief Signal Officer, U.S. Army, named consultant to General Telephone & Electronics Corp., N.Y., to study research, development personnel and facilities of entire organization.

E. NEVIN KATHER promoted from assistant manager to manager of microwave and power tube division of Ray- theon Co., Waltham, Mass.

GEORGE E. HAGERTY, engineering manager, Westinghouse Broadcasting Co., N.Y., elected chairman of Insti- Professional Jr. Spring Head tute of Radio Engineers' professional CECO trademark of Ideal for Viewfinder Vidicon Cam- group on broadcasting. Camera Equipment COmpany eras weighing up to 35 lbs. In- ROBERT BEAGLES, formerly manager, ternal balancing spring. FRANK C. ZUCKER systems engineering, RCA, to Packard Built -in spirit level. Bell Electronics, L.A., as chief engi- Fits standard Pro Jr. neer of advanced development, techni- Tripod, Baby and Hi- cal products division. FRED J. KOPESKY, Hat (low mount). formerly in charge of market planning, Dept. B 315 West 43rd St., N. Y. 36, N. Y. Judson 6 -1420 RCA Victor radio -victrola division, Cherry Hill, N.J., to Packard Bell as director of planning, home products division.

ROBERT L. LIPPERT SR., motion picture director and theater executive, named to board of ElectroVision Corp., Hollywood.

Allied Fields United Press International news produces! HENRY E. RHEA, director of engineering of radio and television division of Triangle Publications Inc., Phila., appointed chairman of technical committee of Assn. of Maximum Service Tele- casters, Washington, succeeding JOSEPH B. EPPERSON, vp for engineering of Scripps- Howard Radio Inc., Cleveland,

BROADCASTING, July 13, 1959 ` who remains a committee member and EUGENE F. McGARVEY, HAROLD S. International on the association's board of directors. LEDUC and EDWIN A. PEEPLES named assistant heads of public relations de- ALASTAIR MURRAY MACKENZIE, for- WILLIAM N. KIRSHNER, formerly merly general sales manager, RCA Vic- sales promotion director of Pilot Pro- partment of Gray & Rogers, Philadel- phia advertising and pr agency. tor Argentina, Buenos Aires, to NBC ductions, Evanston, Ill., establishes own International Ltd., as director of Latin firm, W.N. Kirshner & sales Assoc., LARRY GREENE of Sande & Greene American operations, Mexico City head- promotion, pr and sales training. He jingle- writing team, Hollywood, to es- quarters. maintains headquarters in Chicago's tablish firm's new New York branch Board of Trade Bldg. J.A.C. LEWIS, CKEN Kentville, and office. CFAB Windsor, both Nova Scotia, JOHN GROLLER, secretary for religious elected president of Atlantic Assn. of broadcasting for Board of National Government Broadcasters. He succeeds DON JAMIE - Missions, named associate director of SON, CJON -AM -TV St. John's, Nfld. radio and tv department of The United COL. BERTRAM KALISCH retires from R.F. LARGE, CFCY -AM -TV Charlotte- Army, retaining position of director Presbyterian Church, U.S.A. in town, P.E.I., elected first vp; T.H. charge of radio, tv and pictorial infor- RICHARD M. BRADSHAW, commercial TONNER, CKCW -AM -TV Moncton, mation, U.S. Defense Dept. Col. Kalisch music supervisor of Benton & Bowles, N.B., named second vp, and MARVIN was recently elected to board of gover- N.Y., joins Forrell, Thomas & Polack NATHANSON, CJCB -AM -TV Sydney, nors, Washington chapter of Academy Assoc., that city, creator of lyrics and N.S., elected secretary- treasurer. music for radio and tv advertising, as of Television Arts & Sciences. director of sales and production. FRANK ECKERSLEY, features editor of JAMES T. BARKER, with National CKXL Calgary, Alta., and JOHN LAW - C.F. (CHUCK) PENDLETON, formerly Labor Relations Board since 1955, SON, chief announcer of CFOR Ori ilia, program, production and assistant man- named legal assistant to Comr. Rosei Ont., to news department of CHEX- ager of KJBS San Francisco, joins Hyde. Mr. Barker succeeds DEE PIN - AM-TV Peterborough, Ont. Frank DiMarco & Assoc., pr firm, that COCK, who was appointed an assist- city, as account supervisor and com- ant general counsel of Commission BERYL DEWAR to announcing staff mercial manager. in March (BROADCASTING, March 30). of CKGB Timmins, Ont. EQUIPMENT & ENGINEERING Set production, sales tv production totaled 431,911 sets Germany and used in tv around the (28,247 uhf models) compared to world, has been introduced into the up for Jan. -May '59 266,982 sets (29,406 uhf models) in American market by the Gaston John- Factory production of radio sets is May 1958. ston Corp., Long Island City, N.Y. up 31% for the first five months of EIA reported radio retail sales The line includes 2 -, 4- and 6 -plate 1959 and tv output is up 22 %, ac- (auto sets not included) totaled 2,480,- film editing machines for 16 mm, 35 cording to Electronic Industries Assn. 686 in first five months of 1959 corn - mm and Cinemascope film, motorized January-May radios totaled 5,677,- pared to 2,084,937 in same 1958 rewinding tables for 16 mm, 35 mm 421 (2,262,390 auto sets) for five period; 400,882 last May compared and combination 16/35 mm film. Steen- months compared to 3,876,737 (1,229; to 385,383 in May 1958. Tv sales beck also makes a special tv studio 086 auto sets) in the same 1958 totaled 1,919,162 sets for first five machine called Kobiton, on which the period. May output of radios totaled months of 1959 compared to 1,927,- film editor can view 16 mm or 35 mm 1,039,562 sets (476,222 auto sets) 290 year ago; 279,536 sets in May picture track with or without sound, compared to 620,899 (185,616 auto 1959 compared to 237,189 in same discard unwanted film, inspect filth sets) in the same 1958 month. May 1958 month. rapidly for damage, etc., and splice in 1959 fm output was 48,841 sets; no new film. data available for 1958. Gaston Johnston is at 24 -64 46th St., Tv output totaled 2,211,712 sets in German film gear Long Island City 3, N.Y. January -May period compared to The Steenbeck line of editing, view- 1,790,840 in same 1958 months. May ing and rewinding machines, made in Technical topics r General Electric Co., Syracuse, N.Y., announces a further reduction in the iffBROADCASTINGTHE BUSINESSWEEKLV OF TELEVISION AND RADIO price of its lines silicon 1735 DeSales St., N. W. Washington 6, D. C. of controlled rectifiers. The average price of 16 -am- NEW SUBSCRIPTION ORDER pere line is reported down 25% to $60 Please start my subscription immediately for - each and the 10- ampere line down 14% to $40 each. 52 weekly issues of BROADCASTING $ 7.00 52 weekly issues and Yearbook published in September 11.00 Filmline Corp., Milford, Conn., an- Payment attached Please Bill nounces the production of a new day- light- operation, reversal and negative/ name title /position positive 16 mm film processor for tv stations and motion picture film labs. company name Filmline model RT -S is semi -portable, has a dry to dry time of less than three address minutes on reversal emulsions operating at 85 fpm at 90 degree temperature, city zone state Send to home address and allows an increase of the ASA - - index by 1,000% on Eastman or du

94 BROADCASTING, July 13, 1959 cisco's Cow Palace. Of the 30 items, 10 will receive WESCON awards of excellence, 20 will be given awards of merit. Robert M. Emerson, of Emerson, Johnson, MacKay, Los Angeles, secretary of the L.A. chapter of Industrial Designers Institute, is chairman of the judging committee, which met in Los RCA Angeles over the weekend (July 11 -12) to select the winners. THESAURUS The Society of Motion Picture & Tele- vision Engineers' East Coast Subcom- TURNED mittee for the Education of Sound Technicians, N.Y., has announced plans THE TOWN for a fall series of high level lectures on Little but long -lived The first magnetic recording, designed primarily production unit of a magnetic for persons in the recording industry. UPSIDE disc recording system developed Subscription to the series of six lectures by Radio Corp. of America has is expected to be approximately $30, DOWN! been installed at WDAS -AM -FM according to SMPTE. Philadelphia (BROADCASTING, June 15). The discs, same size as RCA Electron Tube Div., Harrison, 45 rpm records ,have been erased N.J., is offering the RCA developmental and re-recorded 10,000 times, Nuvistor small -signal triode tubes RCA reports, without detectable (BROADCASTING, March 16) to elec- wear or loss of quality. Standing tronic equipment manufacturers on a around the new RCA recorder limited sampling basis. Nuvistors are above are (1 to r) Jerry Grove, pointed toward eventual use in various WDAS program director; George products, including am and fm radios, Weilenmann, RCA; Paul Wildow, tv receivers, closed- circuit tv equipment RCA engineer, and Frank Unter- and high -fidelity radio equipment, and berger, WDAS chief engineer. promise improvements in quality, per- James Reese of WDAS is seated formance, reliability and flexibility of at the recorder. Mr. Grove holds installation. one of the larger records formerly used by the station for its commer- Magnecord Div., Midwestern In- cials and other program material. struments Inc., Tulsa, Okla., has introduced a new professional tape recorder, model 728. The recorder has Pont reversal films. Other features in- full -track, half -track or split stereo clude: tachometer, 1,200 -foot film heads at the customer's option and magazine, spray -wash after each chem- may be operated at 71/2 inches or 15 ical solution, temperature control sys- inches per second. For further in- tem and type 316 stainless steel tanks. formation write Magnecord Div., Mid- Price: $6,450. western Instruments, P.O. Box 7186, Tulsa, Okla. Minnesota Mining & Mfg. Co., St. Paul, announces a quantity price reduc- Raytheon Co., Waltham, Mass., will tion of $33.95 per standard hour -long build a transistor plant in Lewiston, reel of Scotch brand video tape. The Me., President Charles F. Adams has Looking for terrific time sales in your is reduction the second within a year announced. The plant eventually will town ? Bill Whitworth, Commercial and trims the net price of the tape reel employ more than 2,000 persons and Manager of KTBB, Tyler, Texas, from $282.90 to $248.95 when bought an annual pay- will bring to the area writes about how the RCA Thesaurus in lots of 48 or more. roll of $7 to $8 million. The 140,000 Commercial Library Service helps American Microphone Mfg. Co., sq. ft. production plant will be oper- Rockford, Ill., announces the availa- ated by the firm's semiconductor di- him sell local merchants : vision. Construction will be started bility of a new portable crystal micro- "Three Thesaurus `Sell- Tunes' grossed phone, model X -206. The microphone this fall and will be completed by mid - is designed for use with tape recorders 1960. over $2,300 from three accounts who, and features a clip -on stand and cord. combined, spent less than $200 in Dynair Electronics Inc., El Cajon, List price: $7.95. For further informa- radio previously." has announced a new closed - tion write American Microphone Mfg. Calif., circuit tv transmitter, model TX -1A. Co., 412 S. Wyman St., Rockford, Ill. Beat competition! Get Thesaurus ex- The transmitter features vestigial- single- clusively in your city. Write for corn - An industrial design competition has sideband transmission, separate visual been inaugurated by Western Electronic and aural output controls and crystal - plete details today. Show & Convention as an annual event, controlled carriers. The TX-1A is with 30 top items, chosen by a jury of available on any channel between 2 THESAURUS industrial designers from a field of 140 and 13. For further information write entries, to be exhibited at this year's Dynair Electronics, P.O. Box 1103, El 155 East 24th St. New York 10, N. Y. WESCON, Aug. 18 -21 at San Fran- Cajon, Calif. CHICAGO, NASHVILLE, ATLANTA, DALLAS, HOLLYWOOD

BROADCASTING, July 13, 1959 95 PROGRAMMING

disc jockey with the public relations DISC JOCKEYS GET SERIOUS help needed to enhance his local stature and to avoid the "bad consumer press" New organizing session set for Milwaukee which the Miami Beach convention suffered. Caution was emphasized, how- About 75 -100 disc jockeys are ex- ber." He said "we've received more re- ever, that the group must keep clear of pected to attend the 'organizing con- quests for information than member- all taint of "unionism" because "we are vention" of the proposed International ship applications, but this is what we not out to fight management." Assn. of Disc Jockeys and Music Pro- expected." Mr. Gavin reported "there Opinion appeared mixed whether the Milwaukee grammers this weekend (July 18 -19) is a strong feeling that the association meeting will actually result at the Milwaukee Inn in Milwaukee. should remain independent of record in formal but those going were said The meeting stems from the renewed company financing." organization, to be doing so with an "open mind." efforts to organize such a group during Contributions offered by chain sta- the Second Annual Radio Programming tion operators also have been turned Seminar and Pop Music Disc Jockey down so far, Mr. Gavin said. If record SAG isn't rushing Convention sponsored by the Storz Sta- firms later are allowed to participate, he tions in Miami Beach. The consensus thought, it might be similar to the merger with AFTRA there was that such an organization honorary membership status which they The position of the Screen Actors move is premature (BROADCASTING, enjoy in the country music disc jockey Guild board on the proposed merger June 8, 1) . association. with American Federation of Television A total of 30 advance registrations Mr. Gavin said it is the hope of the & Radio Artists is spelled out in the were in hand as of last Wednesday proposed association to place the disc union's new monthly (July 8) for the Milwaukee gathering. jockey in the position of being able to magazine, Screen Actor, dated August 1959. Again in the center of the organizing deal with the record companies "as an Noting that the merger question is effort is Bill Gavin, San Francisco -based industry," rather than on an individual causing much discussion program consultant whose clients in- basis. But he does not expect the asso- among actors, the SAG board reports clude McCann -Erickson and Lucky ciation to go so far as to adopt a "code that two assumptions not based on Lager beer. Mr. Gavin, chairman of of ethics" or to engage in the "policing fact frequently crop up: that the organizing committee, reported his of the practices" of record firms' plug- SAG "has en- dorsed the merger . . . group is composed of 52 disc jockeys ging or disc jockeys' response to this proposed and and programmers, including those who promotion pressure. that merger is inevitable and will be signed during the Miami Beach conven- The association, however, "can work accomplished within a few months." tion and those who have volunteered out a lot of problems," he felt. Such Stating that "the board believes that since that time. tough issues as the competitive record consideration of merger without a A California organization meeting promotion problem, and the exposure specific merger plan is meaningless," was to be held in Hollywood Saturday of new record product can be discussed, the editorial goes on to remind mem- (July 11) to which disc jockeys, station he said. ber readers that the boards of SAG and management and record company rep- Radio's Obligation to Record Firms AFTRA have jointly retained David L. resentatives were invited. However, Also, "what responsibility the radio Cole to conduct a study on the feasi- there will be no record company partici- industry owes to the record industry" bility of a merger and to develop pos- pation during the Milwaukee meeting for providing "free of charge" the sible merger plans. and major record firms in New York major portion of today's radio program- "SAG and AFTRA are like two last week confirmed they had received ming material can be explored, he said. large, friendly families living in separ- no invitations and did not plan to at- This is a two -way street, he noted. The ate houses with members of both tend, even to proffer post-business ses- association also would help give the families constantly exchanging visits," sion hospitality. smaller market disc jockey "a worth- the board states. "AFTRA and some Response `Warm but Limited' Mr. while professional stature," he said. SAG members have suggested both Gavin said the advance response has In other quarters there also was hope families could save money, be more been "very warm, but limited in num- that the association could provide the comfortable and operate more efficiently if we both moved into a larger house -which has not yet been built. Business Brokers As the responsible heads of one of the America's Leading two families, we are not willing to commit ourselves or even to express

Interested in buying or selling Radio and TV Properties? enthusiasm for the new house until we have seen the architect's plans, When your business is transacted through read the contractor's bids, carefully examined the comforts and the David Jaret Corp., you are assured of con- veniences and most soberly considered reliability and expert service backed by over the costs. 36 years of reputable brokerage. "To adopt any other course would appear to us to be imprudent and would bring seriously into question our judgment in the exercise of our responsi- 150 MONTAGUE STREET bilities," the board concludes. The new magazine, a slick BROOKLYN 1, N.Y. paper 24- page job, also contains a list of ques- ULster 2 -5600 tions which indicate the magnitude of the merger problem.

96 BROADCASTING, July 13, 1959 Tv pupils out -score "AT K -7 G.E.'s TRANSMITTERS classroom compatriots are their Here are the next 10 days of network Most Important Product" .. color shows (all times are EDT). Televised classes in seventh grade 9.6% higher in a NBC -TV mathematics scored "'CAUSE July 13 -17, 20 -22 (4 -4:30 p.m.) test in New York City public schools Truth or Consequences, participating spon- than classes taught in the traditional sors. manner, it was announced recently by WE July 13, 20 (10 -10:30 p.m.) Arthur Murray Party, P. Lorillard through Len - Joseph O. Loretan, associate superin- nen & Newell and Pharmaceuticals through tendent in charge of the city's junior JUST Parkson Adv. high schools, after a semester -long ex- July 14, 21 (7:30 -8 p.m.) Northwest Passage, sustaining. periment. INSTALLED July 14, 21 (8:30 -9 p.m.) Jimmie Rod- Ten classes in ten schools viewed Mc- gers Show, Liggett & Myers through 7 lectures regularly over WPIX Cann- Erickson. Math A July 15, 22 (8:30 -9 p.m.) Price Is (TV) New York between 10:20 and Right, Lever through J. Walter Thompson. 10:50 a.m. Tuesdays and Thursdays. BRAND July 15, 22 (9 -9:30 p.m.) Kraft Music The telecasts were part of the State King, Kraft through Hall Presents Dave Board of Regents' etv series. J. Walter Thompson. NEW July 16 (10:30 -11 p.m.) Masquerade Along with 20 classes forming a con- Party, P. Lorillard through Lennen & trol group, the tv students were meas- Newell. ONE July 17 (8 -9 p.m.) Ellery Queen, sus- ured for mastery of concepts and skills taining. in a test consisting of 50 questions. The July 18 (10 -10:30 a.m.) Howdy Doody, experimental group scored 37.6 and Continental Baking through Ted Bates. We wanted to make dang sure the the control group 32.8 out of 50. It people of the Golden Spread got a July 18 (10:30 -11 a. m.) Ruff and the K -7 . . . so in Reddy Show, Borden through Benton & was noted that these figures were equiv- good look at new Bowles and Mars through Knox -Reeves. alent to 75.2 and 65.6 out of 100, a June, we installed a new General Electric transmitter. See your Bolling July 18 (8 -9 p.m.) Perry Presents, difference of 9.6% in favor of tv RCA Whirlpool through Kenyon & Eck- man for more details! hardt and American Dairy through Camp- classes. bell-Mithun. A control group edged out tv classes July 19 (7 -7:30 p.m.) Midwestern Hay - ride, local cooperative sponsorship. in another recent test in the New York KVII-TV Summertime Chevy in another WPIX July 19 (9 -10 p.m.) area. Examinations AMARILLO, TEXAS Show, Chevrolet through Campbell -Ewald. course called Living Together at Long C. R. "Dick" Watts CBS -TV Island Agricultural and Technical In- Vice -President and No color programming scheduled in this stitute, Farmingdale, L.I., showed the General Manager period. average grade of the tv students was 75.85 and of the control group 76.3, a slight advantage for orthodox methods. Court receiver gets A total of 546 students in their second year at the two-year institute partici- `Telephone Time' films pated in the 15 -week experiment, also Negatives and prints of 79 episodes under the guidance of the Board of of the half hour tv series, Telephone Regents. Time, have been ordered turned over to WITH THE R.E. Allen as receiver by Los Angeles MGA wins point Superior Court Judge Ellsworth Meyer. INTER MOUNTAIN Mr. Allen has also been authorized to Musicians Guild of America won an- N ETWORK take over distribution of the tv series other decision in its continuing legal and to collect the payments for reruns battle with American Federation of made by stations. Guild Films, which Musicians when Herman Marx, Na- has been in charge of distribution, has tional Labor Relations Board trial ex- INTERMOUNTAIN been ordered to deliver to Mr. Allen aminer, ruled that the phrase "30 days series all money received for the since after initial employment" in a labor NETWORK March 20, when Judge Meyer issued a contract means 30 calendar days and temporary restraining order enjoining Hal Roach Studios, Passing Parade that any musician employed by any of DELIVERS Films, Scranton Corp. and Guild Films the major motion picture studios with More Than Twice from disbursing any collections from whom MGA has contracts must join the series (BROADCASTING, March 30). MGA within 30 days to be eligible to As Many Homes The restraining order and the ap- subsequent employment at that studio. pointment of a receiver are in connec- AFM had contended that what was As Any Other tion with a $635,000 damage suit of meant was 30 days of consecutive em- Network Jerry Stagg, who produced the Tele- ployment, a position vigorously dis- phone Time series at Hal Roach Stu- puted by MGA on the ground that in IN 7 STATES dios, against a list of defendants that fields of casual employment such as * PULSE -JAN. '59 included the above listed companies and scoring a motion picture there is virtual- other associated organizations, as well such thing as 30 consecutive days as Hal Roach Jr. and Alexander Gu- ly no The Nation's Most Successful Regional Network such a defini- terma, who served as former president of employment and that HEADQUARTERS SALT LAKE CITY DENVER denying a and board chairman of the studios, re- tion would be tantamount to Contact Your Avery -Knodel Man spectively. union the right to obtain memberships 97 BROADCASTING, July 13, 1959 and dues from workers getting employment heads will supervise activities in ment under the union's contracts. The Down, not their areas for Screen Gems. ruling now goes to the NLRB in Wash - out ington for final action. Shots of the KOCO -TV Okla- homa City tower collapsing, taken Move by Moran fails in 1956 when the tower's location to stop CBS NTA, SCREEN GEMS was being changed, were resur- -TV show rected to give a dramatic twist A request for an injunction to re- Integrate operations to live coverage of military strain CBS -TV from repeating an with parent companies maneuvers. earlier Playhouse 90 program about In the maneuvers the Eighth Chicago's St. Valentine's Day massacre Two major television film firms last Rifle Co. placed explosives at the was denied in that city's superior court week announced plans to integrate their base of KOCO -TV's present tow- Thursday (July 9). But the plaintiffs operations with parent companies. For er. As the camera panned to the promised to seek legal relief looking one, National Telefilm Assoc., it also top of the tower, film of the toward a permanent injunction. includes a move of the NTA home tower's 1956 collapse was intro- John G. Moran, son of George C. office to Beverly Hills, Calif., where its duced. After the tower toppled (Bugs) Moran, onetime Chicago hood- functions will be worked into the ac- KOCO -TV went dark for 15 sec- lum, filed the suit on grounds that such tivity of National Theatres Inc. onds, giving the impression that a presentation would cause "mental The second tv company, Screen the station had been knocked off anguish, distress and humiliation." It Gems, New York, will move its entire the air. involved a July 9 re- showing of the operations on the West Coast into Playhouse 90's Feb. 14 program, overall activities of Columbia Pictures "Seven Against the Wall." The action Inc. fices in downtown Los Angeles for was. filed Wednesday by the law firm of The NTA move to Beverly. Bills, will many years: ' Henehan, Donovan & Isaacson. take on Oct. 1, Ely A. place Landau, Top NTA executive personnel and Judge Norman Barry rejected the board chairman of NTA, announced key departments, with certain excep- request but gave no opinion on the is- last Wednesday (July 8) . tions, will move to the new headquar- sues involved. CBS's law firm-Arvey, home office will be consoli- NTA's ters. In addition to Mr. Landau, the Hodes & Mantynband, claimed an in- dated with National Theatres, which re- principal officers relocating in Cali- junction would cause severe damages cently aquired NTA. The headquarters fornia will include Oliver A. Unger, and pressed for dismissal of the re- will be a new building in Beverly office president; Harold Goldman, president quest. Mr. Moran's attorneys promptly Hills, representing a chance for Nation- of NTA International, and David J. reported they would seek a permanent al Theatres, which has had its main of- Melamed, vice president, administra- injunction, through appellate and state tion. NTA divisions moving to Beverly supreme courts, if necessary. Radio Press and Hills include NTA International, which Attorneys for Mr. Moran claimed that the International Transmissions distributes feature films, and NTA Pic- Playhouse 90 presentation, while fic- tures Inc., which releases features for tional in nature, tended to give a factual theatrical exhibition. account of a personality as a central MERGED All NTA departments will make the character and thus offended the "sensi- Offering voiced news service move but at least one representative bilities" of the plaintiff. The issue, they held, was one with from most of the units will be retained of more "right of pri- in New York. vacy" than of slander and violated a Company divisions that will maintain "privileged area." WORLD WIDE headquarters in New York are NTA In announcing the rejection, Judge Barry Coverage in depth of Program Sales, which sells syndicated did not rule on basic rights in- programs; NTA Telestudios, which pro- volved but merely on the specific re- duces taped shows and commercials, quest for a temporary injunction. He NEWS and the NTA owned and operated sta- held that the right of privacy pertained Brilliantly edited tions division, which operated WNTA- only to the elder Moran. An attorney for the quality controlled transmissions AM-FM-TV Newark and KMSP -AM- plaintiff said that while there TV Minneapolis -St. Paul. is small precedent in such a case, "there Screen Gems Action The entire have been indications in previous cases SERVICE West Coast operation of Screen Gems in our favor. now - Inc., New York, will be integrated into the overall activities of Columbia Pic- On the Latin tures, Samuel J. Briskin, vice president beat in charge of studio operations for Co- Two tv news directors of the WKY lumbia Pictures, said in making the an- Television System are invading the of- nouncement last week. SG is the whol- ten turbulent capitals of South Amer- ly -owned tv subsidiary of the motion ica to record the area's unrest on film. picture company. Crawford Rice of WTVT (TV) The changeover will be gradual and Tampa, Fla., and Bill Henry of WSFA- RADIO PRESS eventually will bring the SG operation TV Montgomery, Ala., have obtained on the West Coast under the same roof visas from the State Dept. to visit eight INTERNATIONAL with the parent company. Four major Latin American capitals. Their trip is departments of Screen Gems- produc- the result of recent troubles reported 18 East 50th Street tion, story, casting and publicity-will below the border and the intent of New York 22, N. Y. be the first to be integrated within the WTVT and WSFA -TV to give their PLaza 2 -0650 framework of the existing Columbia audiences of the inside story. studio organization. Columbia depart- Bob Edrington, WTVT promotion 98 (PROGRAMMING) BROADCASTING, July 13, 1959 scheduled to go on the air in January Movies find happy hunting ground on tv 1960. Pathe News Inc., N.Y., is exploring A survey by NTA International The study reveals that independ- the possibility of reentering the tv film on the pattern of usage of feature ent stations use more feature films and theatrical motion picture field. Bar- films by tv station shows that most than affiliated stations -21 a week nett Glassman, president of Pathe, left stations telecast from six to 10 fea- for a total of 36 hours for the for- for Europe last week and before his tures a week, covering 10 to 20 hours mer and nine -features a week for departure, he announced he would at- of air time a week. a total of 15 hours for thé latter. tempt to negotiate co- production deals Harold Goldman, president of As the number of stations in a with European film producers, under NTA International, which distributes market increases, the use of feature which Pathe would finance motion pic- feature films to which National Tele- films also rises, the study states. For ture and tv series for distribution by film Assoc., New York, holds rights, instance, in New York and Los Pathe. reported that a total of 300 stations Angeles, both seven -station markets, responded to NTA International's tv outlets there devote 26.8% and KGGM - TV Albuquerque, N.M., questionnaire. He said these repre- 30.2% of total time respectively to WOW -TV Omaha, Neb., and WKOW- sented 54.2% of all stations on the features, while Fresno, Albuquerque TV Madison, Wis., are recent subscrib- air in the U.S. and covered every and Tucson, three- station markets, ers to CBS Newsfilm, according to John market situation-from one -station devote 23 %, 19.6% and 18.3% of M. Cooper, manager of the daily news to seven -station markets. their total air time to features. service. Signed last week to stage and direct manager, reports that the station will originating on the West Coast next 13 programs of the 90- minute variety receive daily shipments of the South season will come from Stage E. The specials to be presented next season on American film and will show them on project is part of the network's multi- CBS -TV by Revlon Inc. was Abe Bur- the early and late editions of Pulse million dollar development program. rows, playwright, director and former (6 -7 p.m. and 11 -11:30 p.m., Mon. - star of his own programs on CBS Radio Fri.) . Program notes and Television. Mr. Burrows joins a . Trans -Lux Television Corp., N.Y., re- staff headed by Goodman Ace whose Republic Pictures ports the sale of its Felix the Cat ani- organization will produce and write 15 mated cartoon package to KCOP (TV) of the 20 Revlon specials scheduled to bought by L.A. group Los Angeles, raising markets sold to 35. alternate with Playhouse 90. The series, still in production, will con- Morgan -Swain Inc., Sarasota, The control of Republic Pictures Fla., sist of 260 five -minute episodes and is has been established to produce Corp., New York, passed from long- in- time President Herbert J. Yates to a group of Los Angeles industrialists headed by Victor M. Carter on July 1. The selling price: a reported $5 million for some 400,000 shares of Re- public held by Mr. Yates and members of his family. Republic's assets cover the firm's Hollywood lot, which is leased to outside production companies; Consoli- dated Film Labs and tv and feature product (all re -run). Republic ceased production and relinquished its own distribution organization several years ago. Republic has sold its post-48 features over the past few years without negotiations or payments to the talent guilds and thereby is necessarily barred 71 from production in the U.S. NO, THIS IS "KNOE -LAND Mr. Carter was elected president of (embracing industrial, progressive North Louisiana, South Republic Pictures at a board meeting in Arkansas, West Mississippi) New York. Mr. Yates was named board JUST LOOK AT THIS MARKET DATA chairman and will serve in "an advisory Population 1,520,100 Drug Sales $ 40,355,000 capacity." Households 423,600 Automotive Sales $ 299,539,000 Consumer Spendable Income General Merchandise $ 148,789,000 $1,761,169,000 Total Retail Sales $1,286,255,000 Food Sales $ 300,486,000 ABC -TV Stage E set KNOE -TV AVERAGES 78.5% SHARE OF AUDIENCE Modernization of ABC -TV's Stage According to April 1959 ARB we average 78.5% share of audience from Sign On to Sign Off 7 days a week. During 361 weekly quarter hours it runs 80% to 100 %, and for E in its Hollywood television center 278 weekly quarter hours 92% to 100%. will be completed before its July 15 target date, allowing ample time for CBS ABC the July 18 telecast of Lawrence Welk's KNOE -TV A James A. Noe Station Dodge Dancing Party from that loca- Channel 8 Represented by tion, it was announced last week by Monroe, Louisiana H -R Television, Inc. Frank Marx, vice president in charge Photo: "Greenville Mill, Division of Mohasco Industries, Inc. ", Greenville, Mississippi, Manu- facturers of the finest carpets and rugs. of engineering. All ABC -TV specials

BROADCASTING, July 13, 1959 99 Prop man polishes his craft Each Saturday morning 35 members of Local 52, International Al- liance of Theatrical Stage Employes listen attentively for 31/2 hours as an interior designer lectures the class on European and American period furniture, table settings and flower arrangements, textiles and wall papers, period room arrangement and window treatment. The students are property and sound men employed at New York film studios on tv film commercials, industrial and feature films. For some time, the union and its members felt that a knowledge of interior design would be helpful to them during production sessions on tv film commercials and on some feature films. Sam Roberts, chairman of the Local 52 Prop School Committee and staff property master IATSE's DESIGN FOR WORKING Television Films Inc., at MPO Prop class hears guest lecturer Stanley Saltzman where the classes are held, explains it this way: of styles and design as the work Marre of the New York School of "The prop man is the one who here was largely on industrial films Interior Design conducts classes, as- dresses the set. We realized that and newsreels. Now, once the set sisted by guest lecturers. with the growth of tv film comer - designer sketches the set, it is up MPO is providing its facilities. cial business in New York, we to the property man to follow Marvin Rothenberg, MPO vice needed to know more about interior through." president, commented: "We feel this design because many commercials The course started May 1 for ten course is serving the common inter- are highly styled and highly polished. Saturdays. Each member pays $45 est of the film producer and the Prior to tv, the prop man did not (covers instruction and textbook) union in keeping New York produc- have to do much with the selection and attends on his day off. John La tion standards high." dustrial and documentary films and tv throughout the world by the Voice of ture is L- shaped and measures 138 film commencials. It is a consolidation America. by 81 ft. It will contain 49 film edit- of Carey -Swain Inc., and Dramatic ing and cutting rooms and six casting New heavyweight champion Inge - Presentations, a sales organization. suites. mar Johansson has been offered a CBS Radio has scheduled a special guest star role in Tales of the Vikings, WOR New York on July 1 aired a series of four programs analyzing tv series being filmed by Kirk Douglas' special tribute to its former president world news for the 12:15 to 12:30 p.m. production company, Brynaprod, for and board chairman, Alfred J. Mc- EDT time slot on successive Sundays, release by United Artists Television Cosker, who passed away earlier that July 12, 19, 26, and Aug. 2. Anchor Inc. According to Mr. Douglas, the day in Miami Beach (BROADCASTING, man for the series produced by CBS Swedish boxer is considering the July 6). Written by George Brown, news will be correspondent Blair Clark, offer. WOR news director, and narrated by who will be in direct radio contact with newscasters Les Smith and Lyle Van, The first report issued by trustees of CBS correspondents throughout the A Tribute to Alfred McCosker out- the American Federation of Television world for a review and analysis of an lined his pioneering role in the broad- & Radio Artists' pension and welfare important story of the week. casting industry. fund shows that in the three -year pe- An hour -long drama series, which will riod ended Dec. 31, 1958, disburse- Video tape enabled KSL -TV Salt drew upon material in The Blue and the ments totaled $1,374,709, including Lake City to condense a two -hour dance Gray, a two -volume source book of nar- $596,676 for hospitalization. Trustees festival into a 30-minute highlight ver- ratives of the Civil War, will be pro- reported life and accident insurance sion aired within an hour of the for been duced under the same title by NBC -TV policies each member have festival's end. The festival, involving during the 1960 -61 season. Henry boosted to $4,500. The fund is admin- over 5,000 costumed dancers from 11 Steele Commager, who compiled the istered by trustees from union and management. It went into effect Jan. western states, is an annual feature of source book, will be consultant for the the Latter Day Saints (Mormon) series, which will be produced on film. 1, 1956, as the first pension and welfare plan in the entertainment union Church youth program. To telescope WNEW New York announces that field. the long event into a 30- minute tv its weekly News Closeup Program, a Warner Bros., Burbank, Calif., has show, KSL -TV "edited" the live pro- review of the week's news featuring begun construction of a new $500,000 gram in progress, precluding cutting the voices of newsmakers, is being film editing and casting building for and splicing. To the direct video tape made available for rebroadcast its tv division. The two -story struc- pickup studio technicians added transi- 100 (PROGRAMMING) BROADCASTING, July 13, 1959 tional music, slide inserts and narration KFDX-TV Wichita Falls, Kan.; for a "perfect" blend, the station re- WNEM -TV Saginaw, Mich.; KCCC- ports. TV Sacramento, Calif.; KSD -TV St. Louis, Mo.; WHIO -TV Dayton, Ohio, Screen Gems Inc., N.Y., reports and WPSD -TV Paducah, Ky. sales on its various feature film packages to KRCA -TV Los Angeles, WWL- Telenews, newsfilm service produced TV New Orleans, WXIX -TV Mil- by Hearst Metrotone News Inc., N.Y., waukee, KTVR (TV) Denver, KTVK last week announced these sales: The (TV) Phoenix, KRON -TV San Fran- Weekly News Review to KOTA -TV cisco, WCKT (TV) Miami and WRGB- Rapid City, S.D., and Tv Continental, Hot Julys in Iowa yes TV Schenectady, N.Y. Rio de Janeiro; This Week in Sports, to WMTW- Movies and tv mean work for ani- KGO -TV San Francisco and TV Poland Springs, Me.; The Daily smile soil mals as well as humans, according to Crops in the friable Telenews to KYTV Springfield, the Hollywood office of the American (TV) Mo.; rights to tape re- telecast Tele- Humane Assn. The May report shows for news footage carried by ABC -TV to 49 days of work on 11 motion pictures KONO -TV San Antonio and KTRK- and 21 days on 11 tv productions involving 1,628 animals. TV Houston. Both east and west branches of Ziv Television Programs, N.Y., re- and renewals its Writers Guild of America have ap- ports that sales on syndicated tv programs for the first proved a new contract with the Artists six months of 1959 rose 34% above Managers Guild and the Society of Au- those for comparable period of thors Representatives covering the re- the were lationship of writers and their agents. 1958. Pace -setting series said to The new pact for the first time in- include Lock -Up, Bold Venture, Sea Highway Patrol, and Mac - cludes writers for radio and tv. Former Hunt, WMT Kenzie's Raiders. contracts covered only screen writers. Eastern Iowa's Sizzling Platter National Reps: The Katz Agency Minnesota Mining & Mfg. Co., St. Permafilm Inc., N.Y., and Perma- film Paul, will present a "substantial of California Inc. announce fran- amount" of video -tape to the National chise contracts with Movielab Film Labs Inc. Movielab Educational Television & Radio Cen- and Color Corp., ter, N.Y., and will give tape sufficient both New York, and Arizona Color for 30 hours of programming to each Film Labs, Phoenix. Franchisers for recorder -equipped educational station the film protection service now total in which Minnesota Mining has "com- 27 in the U.S. and 15 in foreign coun- munity interest." Announcement of the tries, it was reported. WISN -TV gift was made June 25 at meeting of Archer -Barnwell International Pro- program managers of 43 educational tv the basic buy ductions has been formed by Hollywood stations St. Louis. in producer- director John Barnwell and in Milwaukee Cal Tinney, humorist, columnist and Nicholas Archer with headquarters in radio -tv commentator, has made a dis- Manila. A -B is prepared to furnish tribution agreement with Harry S. tv producers with "complete below the BASIC BECAUSE .. . Goodman Productions, N.Y., for a ra- line services guaranteeing completion WISN -TV's share of audience has in- dio syndicated program, Cal Tinney within budget." Its area of operations creased sharply. In important after- Time. Mr. Tinney is producing five includes Japan, Formosa, Thailand; noon and evening time periods it is 5- minute shows and twenty 1- minute Indonesia, Hong Kong and the Caro- now the leading station in town. shows per week for a year under the line Islands. The firm is represented agreement. He has written a column for in Hollywood by Dick Irving Hyland WISN -TV's coverage has increased the New York Post and appeared over of the Frank Cooper Agency. sharply. Because of network shifts in MBS, ABC Radio and NBC -TV. other markets WISN -TV now brings KING -TV Seattle, Wash., presented the only sharp ABC signal to most Independent Television Corp., N.Y., a 90- minute special report in prime viewers in a 16 county area - surpassed $600,000 in foreign sales dur- evening time on the crisis faced by 559,470 TV homes. ing the first six months of operations Pudget Sound port cities. Entitled Lost of its foreign sales department, it was Cargo, the program was sponsored by END RESULT . . . reported last week by Abe Mandell, the National Bank of Commerce, WISN -TV is the only Milwaukee director of ITC's international sales. Seattle, in the community's interest. station to increase its coverage and Sales were made in Central and South The special was the first of a public audience without increasing its rates. America, Japan and the Phillipines, Mr. service series to be presented by KING - Mandell said. TV and was supervised by Bob Schul- man, director of special features. California National Productions Inc., N.Y., reports recent sales of Cameo A special report by Richard Cardinal WISiV-TV Theatre, series selected from the NBC - Cushing, Archbishop of Boston, over TV Matinee Theatre repertoire, to: WBZ -TV Boston elicited a sharp at- Channel 12 WTVT (TV) Tampa, Fla.; WGEM -TV tack by Radio Moscow and a sharper William C. Goodnow, Station Manager Quincy, Ill.; KARK -TV Little Rock, retort from the Roman Catholic pre- Represented by Edward Petry 8 Co., Inc. Ark.; KSHO -TV Las Vegas, Nev.; late. Radio Moscow accused Cardinal

BROADCASTING, July 13, 1959 101 Cushing of starting a "crusade against to the state or local history agency president, Mr. Burton secretary-gen- Communism" in his telecast which was which cooperates in the production of eral manager and Mr. Barone is treas- repeated in response to viewer de- the winning broadcast. Entries may be urer. mand. The church leader retorted in sent to the association at 816 State St., a sermon: "I will [continue to] speak Madison 6, Wis. Deadline: Jan. 15, With 23 buys in the past few weeks, about Communism as it really is in an 1960. WPIX (TV) New York reports it has attempt to unite the Christian world sold its station- produced documentary, against the atheism of Rússia." Olmsted Sound Studios, N.Y., has "Cold War- Berlin Crisis," to a total purchased the recording studios of of 50 stations. Coastal Recording Co., and A four -color directory of program N.Y., California National Productions, area is Audio -Video Recording Co., N.Y., in- services in the Chicago being N.Y., reports the following sales of cluding the Fulton Studio at 80 W. distributed by Fred A. Niles Produc- Union Pacific, tv film series, bringing tions the 40th St. to communications industry. total sales to 147 stations: KREX-TV The listings include tv program pack- Grand Junction, Colo.; WTOC -TV agers, film distributors, labs, motion The establishment of Radio -Tv Guild Savannah, Ga.; WEAU -TV Eau Claire, picture studios, radio and tv stations Awards, N.Y., a broadcast promotion Wis.; KARD -TV Wichita, Kan.; and KSWS- networks, trade publications, model organization, has been announced by TV Roswell, N.M.; WKJG -TV Fort agencies, unions and airlines. The di- Hugh D. Ricker, who recently was head Wayne, Ind.; WPST -TV Miami, Fla.; rectory can be obtained free upon re- of special services and promotion for KSLA -TV Shreveport, La.; WSJS -TV quest to sales promotion manager, Fred C.E. Hooper Inc. Mr. Ricker said a Winston -Salem, N.C.; WDMJ Mar- A. Niles Productions, 1058 W. Wash- be saving stamp feature will promo- quette, Mich.; WCTV (TV) Tallahas- ington Blvd., Chicago 7, Ill. tions. Temporary office of the new com- see, Fla.; WDBJ -TV Roanoke, Va.; pany is 410 E. 65th New St., York, WTVY (TV) Dothan, Ala., and WCPO- Broadcast Music Inc. and the Amer- N.Y. Telephone is Yukon 8 -6814. TV Cincinnati. ican Assn. for State & Local History are co- sponsoring a competition under Singer Bobby Darin has formed Ad- Plans to produce hour -long dramatic which an award of $500 will be pre- dison Records, N.Y., with talent agents films for television have been an- sented to the radio or tv station which Joe Csida, Ed Burton and Mr. Darin's nounced by Florida realtor- industrial- produces the best program dealing with business manager, Frank Barone. Mr. ist Lee Ratner. The format of the films state or local history during 1959. An Csida is president of the new company, is described as "horror tales, some with a additional grant of $500 will be made Mr. Darin artists and repertoire vice pseudo- science fiction theme." Mr. Ratner reported that production will begin this month on the first film, "Blood Clot," at Charter Oaks Studios in New York. Subsequently, a second Weatherscript film, tentatively titled "The Razor," will The first standardized weather reporting of weather to the public go into production at the same studio, symbols approved by the United through television. He added: he said. States Weather Bureau for use on "It is our hope that other broad- KTNT -TV Seattle-Tacoma has ini- television went on the air June 29, casters will adopt the standard in at least the 36 markets in the East tiated a weather- and -water report for symbols and that the public will fishermen and water sportsmen. The in which the Atlantic Refining Co., benefit from clearer, more accurate Philadelphia, sponsors weathercasts. five- minute forecasts, received from interpretations of official U.S. the were U.S. Coast Guard Marine service, The symbols developed by weather reports." are telecast late Friday Atlantic and its agency, N.W. Ayer and Saturday nights plus Saturday and Sunday morn- & Son, Philadelphia, in cooperation ings. with the Weather Bureau. In the past the Weather Bureau has sanc- With its eye on post -Labor Day sales, tioned modified weather symbols CBS Radio has unveiled its plans for newspaper reporting, but until for a new "back-to- school tie -in" pro- 18 months ago, scant work had been motion. Offered for sponsorship are done on standardization of weather 21 -minute program units which will presentations on tv. be adjacent to special 30- second The standardized weather sym- non -commercial announcements on the bols were demonstrated during a "return to the classroom" theme. The two -day conference in Fort Lauder- network reports it will broadcast a sat- dale, Fla., June 25 -26. Richard uration schedule of 20 general an- Borden, advertising manager for nouncements each each week from Atlantic Refining, showed tv Aug. 17 through Sept. 13 to remind weathermen the 16 basic symbols Symbols on Atlantic board Top parents of the items needed by their selected from more than 100 official row: clear, partly cloudy, cloudy, children for the new school year. weather designations. They were high pressure, showers, low pressure. described as "photogenic" and "read- Filmways Inc., N.Y., reports the start ily identifiable" on tv. Middle row: fog, thunderstorm, of production in Hollywood of its first Norman Hagen, public informa- snow, rain, hurricane (tropical tv film series, 21 Beacon Street, sched- tion coordinator of the U.S. Weather storm), direction of movement. uled to run for 13 weeks on NBC -TV as a summer replacement for the Ernie Bureau, said the bureau was coop -. Bottom row: stationary front, Ford Show. The company has previous- erating with Atlantic and N.W. occluded front, warm front, cold ly concentrated on film and Ayer in order to help clarify the front, squall line. video tape tv commercials, according to Al Simon, president. 102 (PROGRAMMING) BROADCASTING, July 13, 1959 INTERNATIONAL CANADIAN TV TAB Montreal, which paid $1,990 for its to figures released by the Electronic commercials. Industries Assn. of Canada. Sponsored programs Other programs on the English - Radio receiver sales in May also language tv network lost less money. were up over last year, with 44,464 supported by taxpayer These included Talent Caravan, spon- sets this May as against 43,271 in May 1958. Radio sales in the January -May Some Canadian tv advertisers have sored by Rothman's of Canada (cigarettes) Toronto, and Standard Brands 1959 period totalled 220,547 units as been eating their cake and having it compared with 182,522 in the same too, according to a report before the Ltd., Montreal, $7,320 out of $11,124 cost; One of a Kind quiz show, for period last year. Increases were shown Parliamentary Broadcasting Committee in all classes of receivers. in Ottawa. Colgate- Palmolive Ltd., Toronto, and Adams Chiclets, Toronto, $6,700 of The report showed that the Cana- $9,962 cost; Front Page Challenge, Nielsen and Attwood dian taxpayer, through payments to quiz show for Lever Bros. Ltd., To- the Canadian Broadcasting Corp. by merge rating services ronto, $6,622 out of a cost of $9,251. the Canadian treasury, subsidized live An amalgamation of broadcast audi- tv programs. In Sum The 40 network shows had ence research has been completed in a total production cost $306,981. Seventeen of 40 commercially -spon- of London by A.C. Nielsen Co. Ltd. and The CBC paid $120,863 this sored tv programs on the English and of sum, Attwood Group of Companies Ltd., advertisers the French networks lost money according balance. providing a single service for ten for- to the report, which covered two weeks On the French -language network 13 eign countries. of programming in March of this year. of 24 sponsored shows made money, The two British companies have been CBC reported on costs of 102 tv pro- with sports the main profitable pro- offering audience analyses in the United grams during the fortnight, showing grams. Kingdom since the advent of commer- that 62 programs were unsponsored at cial tv four years ago. Combining the a cost of $289,924. Canadian tv sets lag services will help reduce operating ex- Delayed Report CBC had resisted penses, according to executives of both for several weeks demands of the Par- Television receiver sales in Canada companies. liamentary Broadcasting Committee in May were 22,958 as compared with The new single service will cover that it report on the cost of live spon- 20,389 that month last year. Neverthe- Great Britain, Ireland, Germany, sored programs and the payments made less, total tv set sales for the first five France, Italy, Holland, Belgium, Lux- by advertisers. CBC claimed that such months of this year were down slightly embourg, Switzerland and Austria. The information would reveal confidential at 139,744 units, compared to 142,260 company will be owned primarily on in information to competitors of its spon- the same period last year, according a 50 -50 basis, with Bedford Attwood sors. The Committee finally prevailed and CBC executives came up with reports on live shows in the first and third weeks of March. NEMS CLARKE On the English -language network four sports telecasts were profitable. Biggest money -maker was the Imperial Type TRC -1 Oil telecast of the Saturday night hockey game from Montreal and To- ronto, carried on the two language net- Tv Color works. On a semi -final hockey game sponsored by Imperial Oil and Molson's Rebroadcast Brewery CBC made $11,506, the program having cost but $2,358. Also, General Motors of Canada, Receiver Oshawa, Ont., for GM Presents, a drama show, paid $14,813 of the cost of $28,221; Canadian General Electric The Type TRC -1 Color Rebroadcast Receiver has been designed specifically to Co., Toronto, for a musical Showtime meet the requirements for a high -quality receiver for use in direct pickup and rebroadcast of black and white and color signals. paid $10,217 out of a total cost of $24,768; General Foods Ltd., Toronto, SPECIFICATIONS and Lever Bros. Ltd., Toronto, for the VIDEO CHANNEL Distortion Less than 1% Output terminal 75 ohms, coaxial Noise level 50 db below +0 dbm drama show The Unforeseen, jointly Level..._. Adjustable up to approximately I volt, SYNC CHANNEL peak to peak Output connection 75 ohms, coaxial paid $9,146 out of a cost of $19,749; Polarity.._...... _....Sync negative Output level_. 3 volts, peak to peak Cheseborough Ponds Ltd., and Frequency response .. .. To 4.2 me Polarity Negative Sun- SOUND CHANNEL MISCELLANEOUS beam Electric Ltd., both Toronto, for System . . Separate IF (not intercarrier) Gain control...... Manual or keyed automatic Output level...... Adjustable from 0 to IB dbm RF input connection...... 75 ohms, coaxial Music Makers '59 paid $8,629 out of Output impedance __ ....600 ohms or 150 ohms, Crystal controlled R.F Employed for maximum balanced or unbalanced and unattended operation $13,663 program cost. Frequency response 30 to 15,000 cycles with Power supply...... _ ...... Self-contained standard 75 117 volts, cycles, 150 watts Imperial Tobacco Ltd., Montreal, -u sac de- emphasis Power requirements 60 and Texaco of Canada, Montreal, sponsored Cross Canada Hit Parade for $9,678, while the program cost $30,132. N E LAR,I COMPANY PM Party, a daily late afternoon pro- SION OF VITRO CORPORATION OF AMERICA MARYLAND JUNIPER 51000 gram, cost $15,013 for three shows, 919 JESUP(3LAIR DRI SILVER SPRING. sponsored by Mount Royal Rice Co.,

BROADCASTING, July 13, 1959 103 as chairman and E.P.H. James and system of audience surveys to give a ronto, Ont., BTC -50A transmitter, when J.P. Napier, both of Nielsen, as direc- quick visual record of listening and it goes to 50 kw on 580 kc, up from tors. viewing habits of each co- operating present 5 kw. Transmitter will be simi- A.C. Nielsen Ltd. will disband its household. Clyde H. McDonald, who lar to that of CKAC Montreal, Que., production facilities after delivery of was research director for a number of which went into operation about a year the report for the week ended June 28. years of the industry -owned Bureau of ago. The Canadian -designed and built A subsidiary will be set up by the new Broadcast Measurement, has issued transmitter will use only 16 tubes, with organization "to investigate and launch the first of his "Cumograph" reports. germanium rectifiers for high voltage television audience research in West The reports show how each family power supply. The new transmitter site Germany." tuned in each station during a day or of CKY will be about 20 miles south a week. Three will be issued annually, of Winnipeg. The antenna array will Abroad in brief in the spring, fall and winter. consist of four towers, 315 feet high. McDonald Research Ltd., Toronto, CKY Winnipeg, Man., will use a A directional pattern will be used day has developed and copyrighted a new Canadian General Electric Co. Ltd., To- and night. FANFARE Book business on tv Austin's mayor said, "1 throw this ad in the local paper to apologize to switch which will detonate an explo- clients and tell them when there would Press is bring- Pennington of Chicago sion heard around the city," the sound be availabilities again. ing its to life in the New York product of the explosion echoed through the To its fiction metropolitan area. present hotel and thousands of Austin homes. in three dimensions, the publisher has Citywide birthday party bought a daily quarter -hour on WNTA- An elaborate parade Friday night TV Newark, N.J. -New York in co- Getting to KXOK on time (July 10) through downtown Provi- operation with stores handling the dence, R.I., climaxed a week -long books. Two housewife listeners of KXOK St. Louis have demonstrated a never - schedule of special events commemo- Taking a character, "Mister McGar- say -die spirit more often associated with rating the 10th anniversary of WJAR- rity," from its Maggie Muggins ju- the Canadian Mounties. TV there. WJAR -TV's birthday parade, venile series, the publisher is present- led by Bill Wendell, m.c. of Tic Tac ing him in three dimensions on tv, be- KXOK is currently airing a show called the $100,000 Sweepstakes Game, Dough on NBC -TV, was telecast by the ginning today (July 13). Val Bettin, station from 7:30 to 9 p.m. former Chicago tv "Storyteller," plays which requires that the listener named return a certain serial -numbered dol- Previous highlights of the birthday the title role on the WNTA -TV Mister week celebration: A free circus -fair McGarrity show. Aided by electronic lar bill to the station within 24 hours of the announcement over KXOK. complete with animal acts, clown, acro- effects, he reads Pennington books to a bats and a variety of exhibits; a tele- Mrs. Thomas live audience of children. Each child in Cooper was sitting in vised street dance featuring name en- in the studio represents an individual her home Vincennes, Ind., 180 miles tertainers, and an hour -long telecast from St. Louis, when sponsoring store where his mother KXOK an- on July 5 of outstanding local and re- that she a shops. Pennington's agency is William nounced had won room air gional news coverage by WJAR -TV purifier if she could get to the station Henricks Assoc., Chicago. during the past 10 years. Also in birth- in time. A nine and mother of grand- day week the station's Jay Kroll Show mother of eight children, Mrs. Cooper originated four days from studios in Breaking tradition in Austin into her hopped car and drove the 180 the Outlet Co., Providence department Even a ground- breaking ceremony miles Louis to St. to claim her prize. store which owns the station. WJAR- can be different in Texas, reports A more complicated if shorter odys- TV stars also carried the birthday KTBC -AM -TV Austin. mes- sey awaited Mrs. Josephine Murphy of sage on July 2 to Raynham Park, Mass., The Business Research Corp. of St. Louis. KXOK's Jack Elliot an- dog races where the station presented a Texas, representing Theodore W. Beren- nounced one morning that if Mrs. trophy to the owner of the winning son & Assoc., Boston, was instructed Murphy called within 60 seconds, she greyhound in the first race. to plan a ground- breaking for Beren- would receive a General Electric clock In its birthday week the station son's $10 million Capital Plaza shop- radio or 16,500 trading stamps. Mrs. hopes to point the way to an annual ping center in Austin. The traditional Murphy called in time but suddenly Providence summer fair, which would first turn of the spade by the mayor realized that she had put the dollar be undertaken on a civic basis. WJAR- was discarded as commonplace and a bill in the Sunday collection plate at TV's advertising agency, Creamer - Texas -style ceremony outlined. All Saints' Church in University City, Trowbridge Co. of Providence, helped A breakfast, with city, county and Mo. plan the birthday. state officials and business leaders as Mrs. Murphy called the church, only guests, was held six miles from the to find that the money had been de- construction site in the air -conditioned posited at the bank. The undaunted Does it show? comfort of a hotel. Plans were made Mrs. Murphy rushed to the bank, re- The idea of a new panel show on to detonate an explosive at the con- trieved the bill from the still intact KOA -TV Denver is to discern whether struction site by a telephone circuit and deposit and arrived at KXOK's Radio a given couple has That Married Look. to broadcast its sound to the hotel Park in ample time to claim her prize. Conceived by Walter Krantz, Denver breakfast via radio. adman, and broadcast through coopera- Over a three -station, intra -city hook- Sorry, folks tion of area Rambler dealers, it is a up, listeners heard the KTBC an- Friday evening half hour presenting nouncer describe the breakfast and then When it found itself sold out for contestants of both sexes, married and switch to a remote control unit at the the next month, WNAB Bridgeport, single. A panel of media people guesses site for a pre -blast countdown. As Conn., took a two- thirds page display their marital status.

104 BROADCASTING, July 13, 1959 * wagon serves as broadcast studio and Drumbeats home for the disc jockey until KTXO Excerpts of major news events cov- makes its announced goal of 51% of radio is ered by NBC Radio's Monitor during the area audience. The stunt a company. the past three years are included in a sponsored by bottling special recording prepared by NBC for KREX Grand Junction, Colo., cele- exclusive distribution to Rambler auto- brated its 33rd anniversary by inviting mobile dealers in the U.S. Monitor 25 long -term advertisers to participate the newscasts have been sponsored by in KREX Day contests. KREX supplied Rambler Div. of American Motors air publicity and street parades, result- Corp. since Feb. 23, 1957. ing in record traffic in sponsor stores. CKOM Saskatoon, Sask., has dis- One retailer had an equivalent of six tributed 500 fans to Saskatoon hospital months' normal traffic. patients. The fans carry the message KVFM (FM) "I'm a CKOM fan," on one side, San Fernando, Calif., is broadcasting You Tape It (Mon. - "CKOM radio, music, news, sports" BUY NOW FOR THE on the reverse. Sat. 10:05- 10:30), a program of unin- terrupted music for listeners with tape Listeners to the nighttime Town Crier recorders who wish to record their own FUTURE participation show) (telephone audience library. The show is sponsored by IFA Monaural today- stereo tomorrow Colo., - on KVOR Colorado Springs, Electronics, Encino, Calif.. handle both with finest quality results voted to hold a picnic. Sponsors sec- on Ampex Multi -Channel Recorders. ` grounds KOMO Seattle, Wash., sent 50 onded the motion, providing May be fully remote controlled. business leaders a list of musical num- Now and refreshments. One of them fed sold by Ampex Professional Dealers beef. bers and asked them to select their the crowd 1,500 pounds of everywhere -Write to Ampex a favorites. Each day on Vanderhoof for for of Bulletin B. . KIXZ Amarillo, Tex., broadcast a Breakfast the station plays a number week of salutes to merchants, but busi- picked and dedicates it to the nom- nessmen had to be tuned in before- inator. hand to qualify. The station telephoned to find out if a prospective honoree was Frances Farmer Presents on WFBM- AmPEX CORPORATION listening and if so, went on to spot TV Indianapolis has completed a 13- salutes throughout the next hour. week cycle of high- school drama, the professional products division . It was "D -Day in Dixie" July 4 as "Vignette Theatre," with award of a 934 CHARTER STREET REDWOOD WACL Waycross, Ga., programmed $500 scholarship for the best student CITY, CALIFORNIA, actor during the series. The winner solid Dixieland music and safety mes- appeared with sages. The 15-county district suffered no other local amateurs and HOWARD E. STARK fatalities. Miss Farmer in a special hour -long show to climax the series, presenting Brokers and Financial Stromberger, LaVene, McKenzie, Los two original one -act plays by Fritz Angeles advertising agency, entertained Woyna, WFBM continuity director. Consultants 250 media friends at a "Gay Nineties" party. Admen dressed up in derbies and WBRC Birmingham placed a teaser Television Stations handlebar mustaches. Their secretaries schedule on four local radio stations to wore brief versions of turn-of- the -cen- introduce its new personality, "Stan, Radio Stations tury finery. Guests got draught beer the Giveaway Man." and "free lunch." Scripts of Let's Talk Business are 50 East 58th Street ID's for KIDO Boise, Idaho, are being sent daily by WRVA Richmond to ex- New York 22, N. Y. ELdorado 5 -0405 delivered by a parakeet. In the bird's ecutives mentioned in the five -minute repertoire (besides the call letters): newscast by Irby Hollans. A printed "Birds can't talk; it's preposterous." cover -sheet asks, "Did you hear this Gov. Edmund G. (Pat) Brown sat in about you over WRVA -Radio ...? as a disc jockey at the microphone of Calif., WILX (TV) Jackson -Lansing-Battle KJAX Santa Rosa, spinning READ platters, revealing musical preferences Creek, Mich., through its New York MEN WHO station representative, Venard, Rintoul and plugging the station's teenage safety sUSINESSPAPERS program. & McConnell, served up a breakfast reminder to advertisers and agencies. MEAN BUSINESS A likely sponsor has been found for To announce that WLIX, on ch. radio broadcasts of finals in the Penn- 10 has formally opened a studio in Bat- sylvania Lawn Tennis Championships tle Creek, in addition to studios in at Merion Cricket Club, Haverford, Pa. Lansing and Jackson, VR &M distributed Seaboard Lawn Products, Philadelphia, cartons of Kellogg's packages of 10 In the Radio -TV Publishing Field will back the two -hour programs July breakfast cereals with special stickers 25 -26 over WFLN Philadelphia. attached. Sticker messages included: only BROADCASTING is a (TV), WILX serving Michigan's golden member of Audit Bureau of Charlie Brown of KTXO Sherman, triangle- Lansing, Battle Creek and Tex., is doing his broadcasts from a Jackson; snap up some good avails ...; Circulations and Associated station wagon suspended 40 feet in crackle some mid -Michigan green stuff, Business Publications the air. Held aloft by a crane, the and pop up strong with sales results.

BROADCASTING, July 13, 1959 105 FOR THE RECORD WIAC Santurce, P.R. Granted applica- Station Authorizations, Applications tion to change station location designation to San Juan, P.R. Ann. July 2. As Compiled by BROADCASTING APPLICATIONS WWIL Ft. Lauderdale, Fla. -Mod. of cp to July 1 through July 8. Includes data on new stations, changes in exist- increase nighttime power from 1 kw to 5 kw and make changes in nighttime ant. ing stations, ownership changes, hearing cases, rules & standards changes (1580 kc) . Ann. July 8. WSGC Elberton, Ga. -Cp to increase day- and routine roundup. time power from 250 w to 1 kw; install new trans. (1400 kc) . Ann. July 2. WOCH North Vernon Ind: Cp to in- Abbreviations: east of Raymond and 12 miles southwest crease power from 500 w to 1 kw; install new of Jackson, increase ant. height from 680 trans. (1460 kc) Ann. July 2. DA- directional antenna. cp- construction to 1580 ft., change ant. system and make WEZJ Williamsburg, Ky. -Cp to increase permit. ERP- effective radiated power. vhf other equipment changes. By letter, denied power from 500 w to 1 kw. (1440 kc). Ann. -very high frequency. uhf -ultra high fre- that part of joint petition by Coastal Tele- July 8. quency. ant.-antenna. aur.- aural. vis.- vision Co. and Supreme Bcstg. Inc., appli- KANA Anaconda, Mont. -Cp to change visual. kw- kilowatts. w-watts. mc-mega- cants for ch. 12 in New Orleans, La., to de- frequency from 1230 kc to 580 kc, change cycles. D-day. N- night. LS -local sunset. fer action on WLBT application. Comr. hours from operation from unl. to daytime; mod. -modification. trans.-transmitter. unl. T.A.M. Craven absent; Comr. Frederick increase power to 1 kw and install new -unlimited hours. kc-kilocycles. SCA - Ford dissented. Ann. July 8. trans. Ann. July 2. subsidiary communications authorization. WBNY, Buffalo, N.Y. -Cp to increase day- SSA -special service authorization. STA- Translators time power from 250 w to 1 kw; and in- special temporary authorization. *-educa- stall news trans. (Request waiver of Sec. tional. Ann.- Announced. Frostburg Community Tv Inc., Frostburg, 3.188[d] of rules). (1400 kc). Ann. July 2. Md.- Granted application for new tv trans- WVOS, Liberty, N.Y. -Cp to increase day- lator station on ch. 80 to translate programs time power from 250 w to 1 kw and install New Tv Stations of WMAL -TV (ch. 7), Washington, D.C. new trans. (1240 ke). Ann. July 2. Ann. July 2. KMCM McMinnville, Ore. -Mod. of license APPLICATIONS Watonwan Tv Improvement Assn., St. to change specified hours of operation to; Grand Island, Neb. -Grand Island Tele- James, Minn. -Granted cp for new tv trans- Mon. -Sat.: 6:30 a.m. to 6:30 p.m. except casting Co., vhf ch. 11 (198 -204 mc); ERP lator station on ch. 72 to translate programs Tuesday-from Dec. 1 through March 15: 0.264 kw vis., 0.166 kw aur.; ant. height above of KSTP -TV (ch. 5), St. Paul, conditioned 6:30 a.m. to 10 p.m. and Friday -from Sept. average terrain 204 ft., above ground 229 ft. that authorization shall cease to be effective 1 through March 15: 6:30 a.m. to 10 p.m. Estimated construction cost $26,000, first and operation shall be terminated coin- (1260 kc). Ann. July 2. year cost $38,000, revenue $43,000. WGCB Red Lion, Pa.-Cp to change fre- operating cident with commencement of operation of quency from 1440 kc to 820 kc; - P.O. address 5570 Dallas, Tex. Studio -trans. duly authorized tv station on ch. 57 in Al- change ant. location Grand Island. Geographic coordi- bert Lea, or at any other location involving trans. and studio location; install DA -D; 98° 20' 36" W. Long. and new ground system. Ann. July 2. nates 40° 55' 24" N. Lat., separations from translator less than those WMUU Greenville, S.C. Trans. Electron, ant. Prodelin. Applicant is required by Sec. 4.702 of rules. Ann. July 2. -Cp to increase Electron Corp., Dallas, applicant for tv per- Texhoma Tv Translators, Inc. Texhoma, power from 1 kw to 5 kw and install new mits in Reno, Nev. (see below) and Douglas, Tex. -Granted cps for three new tv transla- trans. (1260 kc). Ann. July 8. Ariz. Ann. July 6. tor stations to serve Texhoma -one on ch. Reno, Nev. -Circle L. Inc., vhf ch. 4 (66 -72 72 to translate programs of KGNC -TV (ch. New Fm Stations mc) ; ERP 3.69 kw vis., 1.84 kw aur.; ant. 4), Amarillo; another on ch. 76 to translate height above average terrain -417 ft., above programs of KVII (TV) (ch. 7), Amarillo, ACTIONS BY FCC ground 234 ft. Estimated construction cost and third on ch. 80 to translate KFDA -TV $364,500, Kansas City, Mo.-Telesound Bcstg Corp. $295,624, first year operating cost (ch. 10), Amarillo. Ann. July 8. Granted 96.5 mc, 58 kw. P.O. address 210 revenue $420,000. P.O. address 1545 Wells Noel Day and Darrell Pipes, Yakima, Nichols Rd., Kansas City 12. Estimated con- Ave., Reno. Studio -trans. location- River- Wash. -Granted cp for new tv translator struction cost $40,380, first year operating side Hotel, Reno. Geographic coordinates station to serve Yakima; on ch. 76 to trans- 39° 28" 119° 42" Long. cost $42,000, revenue $51,500. Principals in- 31' N. Lat., 48' W. late programs of KGW -TV (ch. 8), Port- clude John L. Humphreys (32 %), J.C. Trans. -ant, RCA. Legal counsel Segal & land, Ore. Ann. July 8. Nichols Co. (30 %), and others. Mr. Hum- Marmet. Consulting engineer Ron Oakley. phreys formerly had interest in KBKC Sole owner is E.L. Cord, who owns KFAC- New Am Stations Mission, Kan. Ann. July 2. AM-FM Los Angeles. Ann. July 2. Dallas, Tex. -E.F. Weerts. Granted 102.9 Reno, Nev. -Reno Telecasting Co., vhf ch. ACTION BY FCC mc, 7.6 kw. P.O. address 318 Orpheum Bldg., 4 (66 -72 mc); ERP 0.264 kw vis., 0.166 kw Clarion, Pa.- County Bcstg. Co. San Diego, Calif. Estimated construction aur.; ant. height above average terrain -243 Granted cost $18,079, first year operating cost ft., above ground 279 ft. Estimated construc- 1300 kc 500 w D. P.O. address W.C. Hearst, Box 171, Clarion. Estimated $33,600, revenue $42,000. Mr. Weerts is per - tion cost $41,500, first year operating cost construction mittee of fm stations in Houston and San $111,000 revenue $125,000. P.O. address Box cost $12,715, first year operating cost $44,750, revenue $47,350. Owners are Diego (KLRO [FM]). Ann. July 2. 5570, Dallas, Tex. Studio- trans. location Harriet Hearst Waukesha, Wis.- Waukesha Bcstg. Inc. Reno. coordinates 39° 31' 33" N. (36 %), Punxsutawney Bcstg. Co. (33.33 %) Geographic and others. Mrs. Hearst is president and Granted 106.1 mc, 3.3 kw. P.O. address 319 Lat., 119° 48' 41" W. Long. Trans. Electron, W. Main St., Waukesha. Estimated con- ant. Prodelin. Applicant is Electron Corp majority stockholder of Clarion Newspapers of Inc. Punxsutawney, which is licensee of struction cost $11,500, first year operating Dallas, applicant for tv stations in Douglas, cost $10,000, revenue $10,000. Applicant owns Ariz. Grand Island, Neb. Ann. 8. WPME Punxsutawney, Pa., is controlled by and July Sheridan W. Pruett (51 %), who also owns WAUX Waukesha. Ann. July 8. Reno Nev.- Silver State Telecasters, vhf 51% of WACB ch. 4 (66 -72 mc); ERP 6 kw vis., 3 kw aur.; -Kittaning, Pa. Ann. July 8. APPLICATIONS ant. height above average terrain 2,904 ft., APPLICATIONS *West Lafayette, Ind. -Purdue U. 99.1 mc, above ground 35 ft. Estimated construction 35.7 kw. P.O. address West Lafayette, Ind. cost $55,000, cost $25,000 New Canaan, Conn. -New Canaan Bcstg. first year operating Co. 1490 kc, 250 w. P.O. address Box 391, Estimated construction cost $28,283, first revenue $45,000. P.O. address 1510 18th St., New Canaan. Estimated construction cost year operating cost $1,000. Purdue U. is Sacramento, Calif. Studio location near $17,390, first year operating cost $35,000, licensee of non -commercial WBAA (AM) Slide Mountain Ski Resort, Reno. Trans. West Lafayette. Ann. July 2. location Reno. revenue $45,000. Principals are Robert R. near Geographic coordi- Pauley, 51 %, and Peter Taylor, 37 %. Mr. Allentown, Pa. -WAEB Bcstrs. Inc. 103.7 nates 39° 16' 00" N. Lat., 119° 43' 30" W. Pauley is ABC Radio account executive and mc, 8.9 kw. P.O. address 130 Silver St., Long. Trans. Sarkes Tarzian, ant. Andrew. Mr. Taylor is CBS Radio administrative Manchester, N.H. Estimated construction Sole owner is Charles E. Halstead Jr., elec- assistant. Ann. July 8. cost $6,000. Applicant is licensee WAEB tronic engineer. Ann. July 2. Enid, Okla. -New England Research & Allentown. Ann. July 8. Development Corp. 830 kc, 250 w D. P.O. Existing Tv Stations address Boston, Mass. Estimated construc- Existing Fm Stations tion cost $2,625, first year operating cost ACTIONS BY FCC $21,500, revenue $65,000. Principals are (ap- ACTIONS BY FCC WBMG (TV) Birmingham, Ala. -By let- proximately one -third each) : Norman J. Graham, Leslie W. Travers and KMUZ (FM) Santa Barbara, Calif. ter, denied request for waiver of Sec. 3.607 John J. Granted mod. of cp. to change - of rules to permit temporary operation on DiTroia. All are employes of WBZ- AM -FM- frequency TV Boston. Ann. July 2. from 99.9 mc to 103.3 mc; ERP from 3.1 kw ch. 4 in Birmingham and dismissed applica- to 50 kw; ant. height from 110 ft. to 3,210 tion. Ann. July 8. Bolivar, Tenn.- Savannah Bcstg. Service Inc. 1050 kc, 250 w D. P.O. address Box ft.; trans., site and ant. system; remote WDMJ -TV Marquette, Mich. -Granted as- control permitted. Ann. 8. signment of licenses to North Central Bcstg. 312, Savannah, Tenn. Estimated construction July cost $12,953, first year operating $31,250, WFMS (FM) Indianapolis, Ind.- Granted Co.; stock transaction involves merger of cost SCA to engage in functional music opera- assignor Lake Superior Bcstg. Co. (owned revenue $42.000. Principals are Neal B. Bunn, 48.66% and W.L. Barry, 50.67%. Sa- tion on multiplex basis. Ann. July 2. by Mining Journal Co., Ltd.) with M & M WOMC (FM) Detroit, Mich.-Granted Bcstg. Co., 55% of whose stock is vannah Bcstg. also owns WORM Savannah. owned by Ann. July 6. SCA to engage in functional music opera- Evening Telegram Co., Superior, Wis. Frank tion on multiplex basis. Ann. July 8. J. Russell, 99% owner of Mining Journal, is WMTW - FM Mt. Washington, N.H. assignee president. Russell has interest in Existing Am Stations Granted request for six months temporary- WLST Escanaba; WMIQ and WIRN -TV, authority to rebroadcast, on multiplex Ironwood, and WDMJ -AM -TV Marquette ACTIONS BY FCC basis, to other stations within its service all Michigan; and WROD Daytona Beach, WRWB Kissimmee, Fla.-Granted increase area play -by -play of baseball games and Fla. Other officers of assignee have interest of power from 250 w to 1 kw, continuing other sporting events originating from in WMAN and WMBV -TV Marinette; operation on 1220 kc, D. Ann. July 8. WKBR -FM Manchester. Ann. July 8. WEAU- AM -FM -TV Eau Claire; WJMC Rice KEEL Shreveport, La.- Granted increase WJMO -FM, Cleveland Heights, Ohio - Lake, WISC- AM -FM -TV Madison; and of daytime power from 10 kw to 50 kw, con- Granted frequency change from 95.3 mc to WHSM Hayward, all Wisconsin; and KVOL tinuing operation on 710 ke, 5 kw -N, DA -2, 92.3 mc; ERP from 1 kw to 26 kw; ant. Lafayette, La. Comr. Robert Bartley dis- U; engineering conditions. Ann. July 2. height from 250 ft. to 280 ft. Ann. July 8. sented. Ann. July 8. WINE -AM -FM Kenmore, N.Y. -Granted WFBC -FM Greenville, S.C.-Granted SCA WLBT (TV) Jackson, Miss. -Granted ap- applications to change station locations and to engage in functional music operation on plication to move trans. from about 3.4 main studios to Amherst. No change in multiplex basis. Ann. July 2. miles southeast of Jackson to 4 miles south- transmitter locations. Ann. July 2. Quality Music of America, Inc., Memphis,

106 BROADCASTING, July 13, 1959 Tenn. -Granted SCA to engage in func- APPLICATIONS and Charles C. Rutledge (50% each). Mr. tional music operation on multiplex basis. WDNG Anniston, Ala. -Seeks assignment Patrick is sales manager KWBY Colorado Ann. July 2. of license from Southland Bcstg. Co. of Springs, Ann. July 8. KZ UN -FM Opportunity, Wash.- Granted Montgomery, Alabama to Potts Bcstg. Inc. WKNB, WNBC -TV New Britain, Conn. - SCA to engage in functional music opera- for approximately $84,000. Purchaser is Seeks transfer of control of New Britain tion on multiplex basis. Ann. July 2. Thomas S. Potts (99 %), former salesman at Bcstg. Co. from National Bcstg. Co. Inc. to WNEX Macon, Ga. Ann. July 8. Connecticut Television Inc. and assignment KBLO Hot of license and cp from New Britain Bcstg. Ownership Changes Springs, Ark -Seeks assign- Co. to Connecticut Television Inc. Consid- ment of license from Hot Springs Bcstg. Inc. eration: approximately $1.044 million. Con- ACTIONS FCC to Modern Bcstg. Inc. for $48,000. Principal BY purchasers are Lewis Cellio, W.J. Miller, necticut Television is owned by Plains Tele- KMYC -AM -FM Marysville, Calif.- Grant- Harold Morris and Stanley Morris (22.72% vision Corp. (66.7 %) and Springfield Tele- ed transfer of control from Horace E. each). Messrs. Cellio and Miller are phy- vision Bcstg. Corp. (33.3 %). Plains Tv is Thomas, licensee of WICS (TV) Springfield, WCHU et al., to Carlton Bcstg. Corp. sicians. Harold Morris is real estate sales- (TV) Champaign, both Illinois; H & E Bal- (John W. Sexton, president, is also presi- man and Stanley Morris is employee WTVN aban Corp. owns 50% of Plains Tv and has dent of Barbton Inc., which has 50% inter- (TV) Columbus, Ohio. Ann. July 8. interests in WTVO (TV) Rockford, Ill., est in transferee); consideration $200,000. KTPA Prescott, Ark. -Seeks assignment WBMG (TV) Birmingham, Ala., WMCN -TV Ann. July 1. of cp from D.R. James Jr. to E.W. Cochran Grand Rapids, Mich., WIL St. Louis, KBOX KROY -AM -FM Sacramento, Calif.- Grant- for $1,250. Mr. Cochran owns KCCB Corn- Dallas and WRIT Milwaukee. Springfield Tv ed transfer of control from Robert W. ing and has 50% interest in KCCL Paris, Corp. is licensee of WWLP (TV) Springfield, Dunn, et al., to John T. Carey Inc.; con- both Arkansas. Ann. July 2. Mass., WRLP Greenfield and WWOR -TV sideration $390,000 subject to adjustments KXO El Centro, Calif.-Seeks assignment Worcester, all Massachusetts, and owns and one -year option to purchase land and of license from Valradio Inc. to Feldman three New England tv translator stations. trans. building for $4,000. Ann. July 8. Enterprises Inc. for $239,400. Principal pur- Ann. July 8. WSTN St. Augustine, Fla.- Granted as- chaser is Leonard Feldman, 99.33%. Mr. WEZY Cocoa, Fla. -Seeks assignment of signment of license to Harold William Feldman is Chicago auto dealer. Ann. July license from Irving Braun to WEZY Inc. Critchlow; consideration $66,000. Ann. July 8. owned by Mr. Braun (94 %); Jay Schoof 2. KBIF Fresno, Calif.-Seeks transfer of (5 %) and Virginia Braun (1 %). Total con- WJOB -FM Hammond, Ind. -Granted as- control of KBIF Inc. from David T. Harris sideration for 6% interest: $3,000. signment of license to Percy B. Crawford to Ethan Bernstein for $38,000. Each pres- WCLA Claxton, Ga. -Seeks assignment of (WMUZ -FM Detroit, Mich., and WLPH ently owns 251,V70. After transfer, Mr. Bern- cp from Evans County Bcstg. Co. to Evans [FM] Lancaster, Pa.); consideration $119,- stein will own 51 %. Ann. July 8. County Bcstg. Inc. owned by Howard C. 000. Ann. July 1. KRNO San Bernardino, Calif. -Seeks as- Gilreath. No change in ownership or con- KBLR -AM -TV Goodland, Kan. -Granted signment of license from Western Empire sideration involved. Ann. July 7. (1) assignment of license of KBLR from Bcstrs. Inc. to KRNO Inc. for $240,000. Pur- WAMV East St. Louis, Ill. -Seeks assign- James E. Blair to Tri -State Radio Inc. chasers include George W. Bolling, 471,2 %; ment of license from Radio Missouri Corp. (Leslie E. Whittemore, president); consid- Jack C. Vaughn, 23%% and Cecil L. Trigg, to Hess -Hawkins Co. for $300,000. Purchaser eration $145,000, and (2) transfer of control 23% %. Mr. Bolling owns radio -tv station is H.M. Storms Co. (Louis Strick, president, of KBLR -TV and auxiliaries from Blair to rep firm. Messrs. Vaughn and Trigg have 56.25 %; Rosalind H. Strick, 25% and others). Whittemore and eight others for $5,000. Ann. interests in KOSA -AM -TV Odessa and Ann. July 8. July 1. KVII (TV) Amarillo, both Texas. Ann. WJOB -AM -FM Hammond, Ind.- Seeks WEIM Fitchburg, Mass. -Granted assign- July 2. transfer of control of South Shore Bcstg. ment of licenses to Radio Fitchburg Inc. KSDO San Diego, Calif. -Seeks assign- Corp. from Edward D. Oskierko (9.48 %) to (Norman Knight, who also owns WHEB ment of license from San Diego Bcstg. Co. Robert C. Adair (47.4 %) for $16,000. After Portsmouth, WTSV-AM -FM Claremont, and to Gordon Bcstg. of San Diego Inc. for $500,- transfer, Mr. Adair will own 55.1 %. Ann. WTSL Hanover, all N.H.); consideration 000. Purchaser is Sherwood R.. Gordon, who July 6. $92,500 plus $39,000 to Arthur A. Newcomb, owns WSAI -AM -FM Cincinnati, KBUZ -AM- KASI Ames, Iowa -Seeks assignment of president of assignor at $150 weekly over FM Mesa, KCUB Tucson, both Arizona, and license from Story County Bcstg. Co. 5 -year eriod as consultant and not to com- WILD Birmingham, Ala. Ann. July 7. (William Evans) to Story County Bcstg. Co. pete. Comr. Robert Bartley abstained from KDB Santa Barbara, Calif. -Seeks assign- (William B. and Sue F. Ray, 50% each), for voting. Ann. July 1. ment of license from KDB Bcstg. Co. $100,000. Mr. Ray is manager NBC Central KCSR Chadron, Neb.- Granted assignment (James W. Harford, Lucie Menard and Rube Div. news and special events. Ann. July 2. of license to Community Service Radio Co. Goldwater) to KDB Bcstg. Co. (Lucie KWDM Des Moines, Iowa -Seeks assign- (E.F. Huse Jr., president, has interest in Menard and Rube Goldberg) for $18,000 ment of license from Des Moines Bcstg. WJAG Norfolk, Neb.); consideration $60,000 for one -third interest. Ann. July 6. Corp. to General Bcstg. Services of Iowa which includes $20,000 for agreement by KAVI Rocky Ford, Colo.-Seeks assign- Inc. for $200,000. Purchasers are Richard L. William H. Finch, president of assignor, not ment of license from Centennial Radio Fjellman, 24 %; James W. Ramsburg, 24 %; to compete in area for 5 years. Ann. July 1. Corp. to Patrick & Rutledge Bcstg. Co. for and James Binger, 52 %. Mr. Fjellman is KGSR Santa Rosa, N.M.-Granted assign- $40,000. Purchasers are Edward J. Patrick brand manager of Pillsbury Co. Mr. Rams- ment of cp to Jim H. Speck; consideration $2,194. Ann. July 8. WSRW Hillsboro, Ohio -Granted assignment of license from David C. Winslow to Archibald and Mack Sauer; consideration $40,000. Ann. July 8. KWPR Claremore, Okla. Granted renewal and assignment of license- from Rob- ert I. Hartley to James Robert Brewer, Al- AMC!. vis Wayne Rowley and Levi E. Taliaferro, d/b as BRT Bcstg. Co.; consideration $77,- 500. Ann. July 1 Omnidirectional TV KQIK Lakeview, Ore.- Granted acquisition of positive control by A.E. and Pauline Transmitting Antennas Freeman through purchase of remaining $0% interest from Lynn C. and Nadine Thomas for $500. Ann. July 1. TV WLEU Erie, Pa.- Granted assignment of Directional license to Thomas R. Bromeley, et al., d/b as Radio Station WESB (WESB Bradford); Transmitting Antennas consideration $142,500. Ann. July 1. WEEP Pittsburg, Pa.- Granted assignment of license to Golden Triangle Bcstg. Inc.; Tower -mounted TV consideration $319,000. Myron Jones, president and majority stockholder in assignee, Transmitting Antennas has interest in WJET Erie, and WTIV Titus- ville, both Penna.; and owns WHOT Youngstown, Ohio. Ann July 8. Standby TV KBBB Borger, Tex.- Granted renewal and assignment of license to Robert M. and Transmitting Antennas Dixie D. Watson; consideration $70,000. Ann. July 8. KTFS Texarkana, Tex. -Granted assignment of license to Aircrest Radio Stations, Diplexers Inc. (William R. McDaniel, president, is half owner of WHLP Centerville, Tenn.); consideration $67,500 and agreement by Robert S. Coaxial Switches Bielch, president of assignor, not to compete in Texarkana area for 3 years. Ann. July 1. have been proven WGEZ Beloit, Wis.- Granted assignment of license from Sidney H. Bliss to Angus D. in service. Pfaff (WNMP Evanston, Ill., and interest in WTLE [TV] Evanston); consideration $85,000. Ann. July 1. WSNO Barre, Vt.- Granted assignment of Write for information cp to James T. Kirwan and Donald Laufer, consideration $9,000 plus agreement not to and catalog. compete in radio business within 30 miles of Barre for five years. Ann. July 8. WYSR Franklin, Va.- Granted assignment of license to Franklin Bcstg. Corp. (Thomas ALFORD F. Clark); consideration $80,000. Ann. July 8. WHBG Harrisonburg, Va.- Granted transfer of negative control from Jeffrey A. Manufacturing Company and Leah G. Abel to William Wallace Greer ATLANTIC AVE., BOSTON, MASS. Jr.; consideration $5,000 plus $17,500 for 299 promissory notes held by licensee. Ann. July 8.

BROADCASTING, July 13, 1959 107 burg is production director of WDGY sunrise (whichever is earlier) to 6 p.m. or same facility in Huntington, Long Island, Minneapolis. Mr. Binger is vp of Minne- local sunset (whichever is later) instead of N.Y. Ann. July 2. apolis- Honeywell. Ann. July 2. present sunrise -to- sunset requirement. In- WSTL Eminence, Ky. -Seeks assignment quiry was instituted on Jan. 12. STAFF INSTRUCTIONS of license from J.W. Dunavent to Victor M. The Commission concludes: Upon care- Commission on July 1 directed prepara- Bellamy for $70,000. Mr. Bellamy has inter- ful review of comments which have been tion of document looking toward remand- est in WHBN Harrodsburg, Ky. Ann. July 8. filed, and review of our decision in Docket ing proceeding to Hearing Examiner for KCLP Rayville, La. -Seeks assignment of No. 12274, we conclude that losses of stand- further hearing on application of North - license from Richland Bcstg. Co. (Charles ard broadcast radio service, both ground - side Bcstg. Co. for new am station to operate L. Planchard and H.E. Ratcliff) to KCIL wave and skywave in various areas affected, on 1450 kc, 250 w, in Jeffersonville, Ind. In- Inc. for $32,000. Purchaser is Denver T. which would result from extension of itial decision of July 23, 1958, looking to- Brannen, who owns KCIL Houma, La., hours of operation of stations licensed for ward granting Northside application and WCOA Pensacola, WDLP Panama City, both daytime operation must be determinative denying then competing application of Florida. Ann. July 8. herein. We are unable to find expression Southeastern Indiana Bcstrs., Inc., since dis- WKHM Jackson, Mich. -Seeks transfer of of any local need which is impossible of missed. control of Jackson Bcstg & Television Corp. substantial fulfillment under existing rules Commission on July 1 directed prepara- from Harvey R. Hansen and William H. for station licensing and which is so great tion of document looking toward granting McCoy to Frederick A. Knorr for $150,000. or so pressing as to warrant widespread protest by Springfield Television Bcstg., Each presently owns one -third interests. disruption of existing radio service now Corp. (WWLP ch. 22), Springfield, Mass., Mr. McCoy's stock is being retired by treas- enjoyed thereunder and relied upon daily and revoking Oct. 30, 1957 grant to Triangle ury. Mr. Knorr has interests in WKMH -AM- by millions of citizens. Particularly, would Publications Inc., for mod. of cp of sta- FM Dearborn, WKMF Flint, WSAM -AM -FM it be undesirable and unwarranted to per- tion WNHC -TV (ch. 8), New Haven, Conn., Saginaw, WELL Battle Creek, all Michigan. mit such disruption in those instances to change trans. location and increase Ann. July 2. where result as shown by data would ant. height from 7íS0 ft. to 770 ft. July 2, 1958 WBLE Batesville, Miss. -Seeks assignment simply be taking of regular service from initial decision looked toward denying proof license from Panola Bcstg. Co. (Harold rural farm areas and from small urban test. B. McCauley, Robert H. Collins and Har- communities, which need radio vitally, and Commission on July 1 directed prepa- riet K. Hartness) to Panola Bcstg. Co. (Mr. giving more stations-serving less area -to ration of document looking toward termi- McCauley). Mr. Collins and Mrs. Hartness city and principal urban areas which are nating inquiry in Docket 12729 without in- presently own one -sixth and one -third in- already relatively well supplied not only augurating rulemaking to extend hours of terests respectively. Consideration for 50% with standard broadcast radio programs but operation for daytime-only am broadcast of station: $13,500. Ann. July 2. with other facilities for relaxation, intel- stations, and denying alternative request of KUSN St. Joseph, Mo. -Seeks transfer of lectual stimulus, information and recrea- Daytime Broadcasters Assn., for two -year control of KUSN Corp. from Charles H. tion. Moreover, this conclusion is strongly experimental operation of such stations Norman, present 60% owner, to Midland reinforced by a comparison of 1,761,622 from 6 a.m. or local sunrise (whichever is Bcstrs. Inc. for $20,000. Midland is owned persons in 357 communities, now receiving earlier) to 6 p.m. or local sunset (which- jointly by Frederick P. and Jeanne P. only skywave service, who would gain in ever is later). Reynolds (96.875 %). Mr. Reynolds is com- lieu thereof a local groundwave service, Commission directed preparation of docu- mercial manager of KUSN. Ann. July 6. with the 25,630,000 persons in 1,727,000 ment looking toward denying petition by KBMY Billings, Mont.-Seeks assignment square miles, now receiving skywave serv- Plains Television Corp. (WICS ch. 20, of license of Billings Bcstg. Co. from Horace ice, who would lose entirely standard Springfield, Ill.) for rulemaking to sub- S. Davis, Elizabeth H. Brown (beneficiary broadcast radio service now available to stitute tv ch. 5 at Mitchell, S.D., and as- of Rockwood Brown, deceased). Rockwood them. sign tv ch. 5 to Sioux Falls, S.D. Comr. Rob- Brawn Jr. (individually and as adminis- Proceeding also involved an alternative ert Bartley abstained from voting. Ann. trator of estate of Rockwood Brown), Keith request by Daytime Broadcasters Associa- July 8. Brown, Neal H. Brown, Barbara B. Bixby, tion for such two -year interim and ex- OTHER ACTIONS Charles B. Sande, Ben H. Forbes, Wey- perimental operation. By separate memorandum opinions and mouth D. Symmes, Kenneth Nybo and A.L. This action is pursuant to staff instruc- orders, Commission took following actions LaBar to Elizabeth H. Brown, 25 %; Kenneth tions announced July 2. on interlocutory pleadings in proceeding on Nybo, 421,z %; Charles B. Sande, 5 %; Ben Previous petition by Daytime Broadcast- applications of Publix Television Corp., N. Forbes, 5 %; Weymouth D. Symmes, 5 %; ers Association to allow daytime stations South Florida Amusement Inc. both Per - A.L. LaBar, 5 %; and Rockwood Brown Jr., to broadcast from 5 a.m. to 7 p.m. was rine, Fla., and Coral Television Corp., South Keith Brown, Neal H. Brown and Barbara denied on Sept. 15, 1958. Ann. July 8. Miami, for new tv stations to operate on B. Bixby each 3lá %. Assignment consists of By decision, Commission denied appli- ch. 6. sales of 3712% by Horace S. Davis to Ken- cation to Greenwich Bcstg. Corp. for new (1) Denied motion by South Florida to neth Nybo, present 5% owner for $45,375. am station to operate on 1490 gc, 250 w, dismiss Coral application; ordered Charles Mr. Nybo is manager of KBMY. Ann. July 8. U. in Greenwich, Conn. Comr. Lee dis- L. Clements by July 16 to divest himself of WGNI -AM -TV Wilmington, N.C. -Seeks sented, with statement; Comrs. Ford and his interest either in Sunbeam Television transfer of control of New Hanover Bcstg. Cross not participating. Dec. 19, 1957, ini- Corp. (an applicant in Miami ch. 7 tv Inc. from Fred L. Hart (7.9 %) to Julius S. tial decision looked toward this action. Ann. comparative proceeding) or his interest in Brody (49.34 %) for $10,000. Mr. Hart's stock July 1. Coral. is being purchased by licensee and retired By decision, Commission affirmed its (2) Denied petition for review by Coral to treasury. After transfer, Mr. Brody will June 4, 1958. grant of cp to South Bay and affirmed Chief Hearing Examiner's own 53.57% of licensee. Ann. July 8. Bcstg. Co. for new class A fm station March 19 ruling denying acceptance of KPRB Redmond, Ore. -Seeks assignment (KAPP) at Redondo Beach, Calif.; with- Coral's motion to strike an appendix to a of license from Orlo M. and Thelma Bag- drew stay of July 30, 1958, and denied pro- pleading and supplementary pleading. ley, d/b as Radio Station KPRB to Donald tests by Coast Radio Bcstg Corp. (KPOL- Comr. Robert E. Lee concurred in part S. and Rita M. Anderson (50% each) for FM) and CBS Radio (KNX -FM), Los with statement; Comr. T.A.M. Craven dis- $26,000. Mr. Anderson is employe KQIK Angeles. This is pursuant to staff instruc- sented. Lakeview, Ore. Ann. July 7. tions announced June 3. Ann. July 8. (3) Granted petitions by Publix and WHHM Memphis, Tenn. -Seeks assign- By memorandum opinion and order, South Florida to extent of enlarging issues ment of license from Cy Blumenthal to Commission denied petition by Jackson with respect to financial and technical Thomas W. Shipp for $200,000. Mr. Shipp is Bcstg. and Television Corp. for rehearing qualifications of Coral; and noted that Memphis beer distributor. Ann. July 8. and reconsideration of Sept. 3, 1958 de- Gerico Investment Co. (WITV) Miami, is WKDA Nashville, Tenn. -Seeks assign- cision which granted applications of Tele- no longer applicant because of failure to ment of license from Capital Bcstg. Co. vision Corp. of Michigan Inc., and State meet provisions of original hearing order. (John W. Kluge and others) to WKDA Board of Agriculture for new tv stations- Comr. John S. Cross dissented in part. Bcstg. Inc. for $450,000. Purchasers are WILX-TV commercial and WMSB (TV) (4) Granted petitions by Coral and South Townsend Corp. of America, 85 %; Charles educational, respectively -to operate on ch. Florida to extent of adding legal and finan- E. (Pat) Boone, 10 %; and Timothy A. Bar- 10 on a share -time basis in Onondago, cial qualification issues and other determi- row, 5% Townsend Corp. is investment firm. Mich., and which denied competing appli- nations with respect to Publix. Singer Boone is majority owner of Cooga cations of Triad Television Corp., Booth (5) Denied alternative motions by Coral Mooga Inc., tv production firm. Mr. Barrow Bsctg. Co., and Jackson Bsctg. and Tele- to dismiss Publix application or enlarge is trust administrator, Bank of Douglas, vision Corp. seeking same channel in issues. Phoenix, Ariz. Ann. July 8. Parma, Mich. Comr. John Cross not par- (6) Granted petition by Coral to add fi- KNOK Fort Worth, Tex.-Seeks assign- ticipating. Ann. July 8. nancial issues as to South Florida. Comrs. ment of license from Associated Bcstrs. By memorandum opinion and order, Craven and Cross dissented. Inc. (John W. Klauge and others) to KNOK Commission made effective immediately (7) Denied petition by Coral for clarifi- Bcstg. Inc. for $430,000. Purchasers are initial decision of January 26 granting cation or enlargement of issues; on Com- Townsend Corp. of America, 85 %; Charles application of County Bcstg. Co. for new mission's own motion, added comparative E. (Pat) Boone, 10 %; and Cinda Ann Barrow daytime am station at Clarion, Pa., to oper- engineering issue. Ann. July 2. Weaver, 5 %. For Townsend & Boone inter- By memorandum opinion and order, on ate on 1300 kc, but with power of 500 w remand U.S. ests see above. Mrs. Weaver is housewife. instead of 1 kw originally requested. Mod- of Court of Appeals, Commis- Ann. July 7. ification was petitioned for by applicant. sion ordered collateral evidentiary hear - WRAP Hopewell, Va. -Seeks transfer of ing to be held in connection with Spring- control from Hopewell Bcstg. Inc. to par- Ann. July 8. field, Ill., tv deintermixture rulemaking pro- ent corporation Southern Virginia Bcstg. INITIAL DECISIONS ceedings to determine (1) nature and source Corp. No change in ownership or considera- of any ex parte presentations and other tion involved. Southern Virginia Bcstg. also Hearing Examiner H. Gifford Irion is- approaches that may have been made to owns WSVS -AM-FM Crewe, Va. Ann. sued initial decision looking toward grant- any Commissioner in connection with those July 2. ing application of Yakima Valley Tele- proceedings; and (2) whether or not (a) WAPL Appleton, Wis. -Seeks transfer of vision Co., for new tv station to operate any Commissioner who participated in pro- control of WAPL Radio Inc. from L.H. on ch. 23 in Yakima, Wash. Ann. July 8. ceedings should have disqualified himself Chudacoff, Karl P. Baldwin and R.P. Bee - Hearing Examiner Jay A. Kyle issued from voting in matter (b) if proceedings len, who presently own 60% of station to initial decision looking toward granting were void or are voidable; (c) if any fac- Connie Forster, present 40% owner, for application of Malrite Bcstg. Co. for new tors exist, in circumstances of instant pro- $34,500. Ann. July 2. am station to operate on 1600 kc, 500 w, ceeding, that would require that any Com- DA, D, in Tiffin, Ohio; Ann. July 2. missioner disqualify himself from partici- Hearing Examiner Jay A. Kyle issued pating in further proceedings in this Hearing Cases initial decision looking toward granting matter; (d) if any party to proceedings FINAL application of Paradise Bcstrs for new should be found to have been disqualified DECISIONS am station to operate on 930 kc, 500 w, D, to receive grant of permit for any tv chan- By report, Commission held that, on in Paradise, Calif.; conditions. Ann. July 2. nel allocated as result of said proceedings; basis of data now available, there is no Hearing Examiner Millard F. French is- and whether, if not so disqualified, its con- warrant for inaugurating rulemaking look- sued initial decision looking toward grant - duct has been such as to reflect adversely ing toward extended hours for daytime - ing application of Riverside Church in upon it from comparative standpoint in only am stations on general or universal City of New York for new class B fm sta- any licensing proceeding which may be basis and, accordingly, concluded its in- tion to operate on 106.7 me in New York, held upon applications for aforesaid tv quiry into advisability of authorizing such N.Y., and denying competing application channels. stations to operate from 6 a.m. or local of Huntington- Montauk Bcstg. Inc., for Evidentiary hearing will be held before 108 (FOR THE RECORD) BROADCASTING, July 13, 1959 SUMMARY OF COMMERCIAL BROADCASTING "*N Compiled by BROADCASTING through July 8 ON AIR CP TOTAL APPLICATIONS Lic. Cps Not on air For new stations AM 3,328 53 120 696 Equipping a FM 578 46 148 83 TV 4661 54 102 122 OPERATING TELEVISION STATIONS Radio Station? Compiled by BROADCASTING through July 8 VHF UHF TOTAL Commercial 441 79 5203 Non -commercial 33 10 43' COMMERCIAL STATION BOXSCORE As reported by FCC through May 31, 1959 AM FM TV Licensed (all on air) 3,324 571 458i CPs on air (new stations) 42 41 622 CPs not on the air (new stations) 118 147 102 Total authorized stations 3,484 759 668 Applications fer new stations (not in hearing) 526 53 46 Applications for new stations (in hearing) 155 21 68 Total applications for new stations 681 74 114 Applications for major changes (not in hearing) 627 33 32 Applications for major changes (in hearing) 51 0 18 Total applications for major changes 678 33 50 Licenses deleted 0 0 0 CPs deleted 2 1 0

I There are, in addition, eight tv stations which are no longer on the air, but retain their licenses. 2 There are, in addition, 37 tv cp- holders which were on the air at one time but are no longer in operation and one which has not started operation. 3 have in 211 cps There been, addition, television granted, but now deleted (44 vhf and 167 Type BO- 51A /BA -51A uhf). 'There has been, in addition, one uhf educational tv station granted but now deleted.

specially appointed hearing examiner to mission denied joint appeal by Community be designated by Commission, at time and Telecasting Corp. Tele -Views News Inc., RCA place to be specified in subsequent order. Moline Television Corp. and Illiway Tele- Examiner will make findings and con- vision Inc., from Jan. 28, 1959 ruling by clusions and submit his recommended de- Hearing Examiner permitting Midland cision to Commission, which will be sub- Bcstg. Co. to introduce certain exhibits in Magnetic Disc Recorder ject to exceptions filed by parties and oral proceeding involving competing applica- argument thereon if required. Thereafter tions for new tv stations to operate on ch. 8 Commission will issue its decision and at Moline, Ill. Ann. July 8. Is a Great New Tool determine further action is warranted. memorandum opinion and order, Com- It was additionally ordered that, pending mission granted petition of Broadcaster's Commission further order, Signal Hill Inc., KATR (formerly KWBU), Corpus Telecasting Corp. may continue to operate Christi, Tex., and dismissed show cause for Broadcasters ! KTVI (TV) on ch. 2 at St. Louis. order of March 21, 1956 in KOB Albuquer- (Commission report and order, released que, N.M., proceeding with respect to pos- March 1, 1957, deleted tv ch. 2 from Spring- sible change of KWBU frequency, since field, Ill., to make Springfield all -uhf, added rendered moot. Comr. T.A.M. Craven not It makes possible fast recording ch. 2 to St. Louis, Mo., and Terre Haute, participating. Ann. July 8. Ind., and moved ch. 36 from St. Louis to By memorandum opinion and order, Com- and playback of commercials and Springfield. Sangamon Valley Television mission retained in hearing status applica- Corp., applicant for ch. 2 in Springfield, tion of Radio Missouri Corp. to increase announcements. Extremely simple appealed. On May 1, 1958, Court of Ap- daytime peals affirmed Commission's decision. How- power of WAMV East St. Louis, to operate, it minimizes the skill case was Ill., from 250 w to 1 kw, continuing opera- ever, upon further appeal, the tion on 1490 kc with 250 w -N, and deleted remanded to Court of Appeals which. in last paragraph of Dec. required to produce a professional turn, on May 8, 1959, remanded it to Com- 8 order which des- mission.) ignated application for consolidated hear- recording. Erasable magnetic discs By memorandum opinion and order, ing with application of Tri- County Bcstg. Co. for new am station to operate on 1480 Commission denied remainder of petition kc, have a long life, equal to or greater by Regional Bcstg. Co., Halfway, Md., to 500 w, DA-D, in Jerseyville, Ill. (since granted) which stated that, in event of than tape, thus enlarge issues in the am proceeding in- favorable action on WAMV application, production costs volving applications by Regional and Four final action thereon would be withheld States Bcstg. Co., Halfway, Md.; Dover pending can be reduced. Whatever your Bcstg. Co. (WDOV), Dover, Del.. and necessary coordination with other George Fishman, Brunswick, Md. Ann. July North American countries. Ann. July 1. equipment requirements, SEE 8. By memorandum opinion and order, Com- By order, Commission dismissed various mission denied petition by Eastern Bcstg. RCA FIRST! pleadings in proceeding involving applica- Inc. (WDRF), Chester, Pa., and Broad- tion by Naugatuck Valley Service Inc., for casters Inc., South Plainfield, N.J., for re- new am station to operate on 860 kc, 250 w, view of Examiner's ruling accepting amendment to application of Tri- County Bcstg. Write for descriptive liter- DA -D, at Naugatuck, Conn. They were Corp., rendered moot by June 3 dismissal of con - Plainfield, to substitute lease -pur- ature to RCA, Dept. WB -22, flicting application by WSBS Great Barring- chase agreements concerning its trans. site. ton, Mass., to increase power. Ann. July 8. These three applications are in consolidated Building 15 -1, Camden, N. J. By separate memorandum opinions and hearing in am proceeding involving 1590 kc. orders, Commission (1) denied petition by Ann. July 1. Jose R. Madrazo, applicant for new am sta- By memorandum opinion and order, Com- tion on 860 kc at Guaynabo, P.R., to dismiss mission denied petition by Young People's application of Continental Bcstg. Corp. to Church of the Air Inc., to deny or dismiss change operation of WHOA at San Juan competing application of WJMJ Bcstg. Corp. RADIO CORPORATION from 1400 to 870 kc; and (2) granted further for new class B fm station to operate on petition by Madrazo to extent of enlarging 104.5 me in Philadelphia, Pa. May 27 initial of AMERICA' issues to include determination of Con- decision looked toward granting Young tinental's financial qualifications. Ann July People's application and denying WJMJ. 8. Ann. July 1. Tmk(s) By memorandum opinion and order, de- By memorandum opinion and order, Corn - ® nied petition by American Bcstg. -Paramount mission denied motion by Camden Bcstg. Theatres Inc. (WABC), New York, to Mo- Inc., to enlarge issues in consolidated pro- tions Commissioner's Orders, released ceeding on its application and those of March 26, 1959, accepting amendment by Golden Gate Corp. and Radio Rhode Island Albuquerque Bcstg. Co. (KOB), Albuquer- Inc., for new am stations in Providence, \2111 que, N.M., to latter's application for modif- R.I., and Bristol County Bcstg. Co., Warren, ication of cp. Comr. T.A.M. Craven not R.I., all seeking 990 kc. Ann. July 1. participating. Ann. July 8. By separate memorandum opinion and By memorandum opinion and order, Coni- order in above proceeding, the Commission

BROADCASTING, July 13, 1959 109 granted petition by Camden for reversal of WPGC -FM Oakland, Md.- Granted li- Examiner's ruling denying that company cense covering mounting of fm ant. on north leave to amend its application by submit- tower of WPGC and changes in ant. sys- ting new directional antenna design; ac- tem; ERP 15.7 kw. cepted amendment. Ann. July 1. WBAZ Kingston, N.Y. -Granted mod. of By order, Commission, on petition by cp to change ant.- trans. and studio loca- Ben S. McGlashan (KGHJ), Los Angeles, tions; remote control permitted. Calif., dismissed latter's petition to remove KTLE (TV) Pocatello, Idaho- Granted file ap- mod. of cp to make changes in ant. system from hearing and place in pending and change ant. height to 990 ft. plicaton of Intrastate Broadcasters for new N.Y. mod. am station to operate on 1220 kc, 250 w, *WNED -TV Buffalo, -Granted 1. of cp to change ERP to vis. 151 kw, aur. DA -D, in Pomona, Calif. Ann. July 81.3 kw; change trans. and studio By memorandum opinion and order, Corn - locations, and make changes in ant. sys- mission denied petition by Donald W. Huff tem and other equipment; ant. 350 ft. for review of Examiner's ruling denying KSDA Redding, Calif.- Granted exten- Huff leave to amend his application to sion of authority to remain silent for per- specify different trans. site and change iod ending Sept. 1. financial proposal to reflect increased cost WBAZ Kingston, N.Y. -Granted extension of new site, which is in consolidated hear- of completion date to Oct. 5. ing with application of Equitable Publishing Co., both seekng new am stations to operate Actions of July 1 on 1440 kc, 500 w, DA, D in Lansdale, Pa.; WAVE Louisville, Ky.- Granted mod. of denied petition by Equitable for further license to change main studio and remote enlargement of issues; and granted petition control point for main trans. using DA -1. by Broadcast Bureau to add issue to de- KNDI Honolulu, Hawaii -Granted exten- termine whether Huff is technically quali- sion of completion date to Dec. 1. fied to construct and operate proposed sta- Actions of June 30 tion with particular reference to whether WROK AM -FM Rockford, Ill.- Granted ant. site specified in his application is ade- transfer of control from Ken Mar Co. quate. Ann. July 1. (majority stockholder of Winnebago News- By memorandum opinion and order in papers Inc., now Rockford Newspapers proceeding on applications of Albuquerque Inc.) to E. Kenneth Todd, voting trustee. Bcstg. Co. (KOB), Albuquerque, N.M. Corn- WBTL Farmville, N.C. -Granted mod. of mission (1) denied motion by American cp to make changes in ant. system. Bcstg.- Paramount Theatres Inc. (WABC), WRXO -AM -FM Roxboro, N.C. Remote New York City, for stay or extension of control permitted. - filing date of its renewal application, and WEEB Southern Pines, N.C. -Granted au- (2) on Commission's own motion, amended thority to sign -off at 7 p.m. during the so much of ordering clause of Sept. 18, month of July. 1958 decision directing American to file ap- Actions of 29 plication for renewal of license of WABC June (expiring June 1, 1960) not later than July KEVE Minneapolis, Minn.- Granted ac- 1, 1959, to direct filing of such renewal ap- quisition of positive control by James A. 30 release McKenna Jr., through purchase of stock plication not later than days after from Robert M. Purcell, of Commission's final disposition of petition WRVM Rochester, N.Y. -Granted assign- for rehearing filed by American on Oct. 6, ment of license to State Bcstg Inc. 1958. Comr. T.A.M. Craven not participating. WMOD Moundsville, W.Va.- Granted re- Ann. July 1. linquishment of positive control by John T. Commission denied request by Montana Taylor through sale of stock to Guy Mc- Microwave for stay of that part of June 24 Dowell, et al. order which postponed, as of 10 days hence, KRE -FM Berkeley, Calif.- Granted cp to effective date of Jan. 30, 1958 grant of cps increase ERP to 19.5 kw, decrease ant. for extension of Montana Microwave's com- height to -32 ft., and install new ant.; munication system from Missoula to Helena, conditions. Mont., pending oral argument. Commission WPTX Lexington Park, Md.- Remote con- noted that 10 day period was governed by trol permitted. release date of order (June 30). Ann. July 1. By memorandum opinion and order, Com- Actions On Motions mission denied petitions of Clear Channel By Commissioner T.A.M. Craven Bcstg. Service, Pacific Coast Bcstg. Co. Granted petition by Circle Corporation (KXLA Pasadena, Calif.) and National (WKLZ), Kalamazoo, Mich., for extension Bcstg. Co., Inc., for reconsideration of of time to July 6 to file exceptions to March 11, 1954, report and order which de- initial decision issued in proceeding on its COLLINS leted am engineering provisions that in- am application, et al. Action July 2. tensity of skywave broadcast signals could Granted petition by Broadcast Bureau be computed on the basis of prescribed infor extension of time to July 7 to file res- NEW dividual measurements. Ann. July 2. ponsive pleadings to petition by Wayne M. WPGC Morningside, Md.- Designated for Nelson for reconsideration or rehearing in hearing application to change station loca- proceeding on his application and that of tion to Washington, D.C. (Operates on 1580 Fred H. Whitley for am facilities in Con- REMOTE MICROPHONE kc, 10 kw, DA -D). Comrs. John Doerfer, cord and Dallas, both North Carolina. Ac- Robert E. Lee and T.A.M. Craven voted to tion July 1. grant. Ann. July 8. By Chief Hearing Examiner James D. KVFC Cortez, Colo.- Designated for hear- Cunningham ing application to change operation on 740 kc from 1 Scheduled for hearing following a.m. pro- One hand -size unit combines the functions kw, D, to 250 w -N. 1 kw -LS, DA- ceedings on dates shown: Sept. 21: N. Comr. John Cross dissented. Ann. July 8. Booth of a one -channel remote amplifier and a Bcstg. Co. (WSGW), Saginaw, Mich. Dodge WJWS South Hill, Va. WHEE Martinsville, City Bcstg. Inc., Liberal, Kans. Sept. 23: high quality microphone. Va.- Designated for consolidated hearing Gulf Coast Bcstrs., Moss Point, and Tri- applications, each to change operation on County Bcstrs. Inc., Lucedale, both Missis- The new Collins Remote Microphone 1370 kc from 1 kw, D, to 5 kw, D. Ann. July 2. sippi. Robert L. Lippert, Fresno, Mid - gets you in the action faster, easier. Tie WDCL Tarpon Springs, Fla.- Designated America Bcstrs. Inc. (KOBY), San Fran- into any remote line and you're on the air, for hearing application for mod. of license cisco, both California. Sept. 24: Mount Las- to sen Radio and Television Bcstg. Co. Red on the spot, without bulky battery boxes change station designation to Tarpon Bluff, Calif. Action July 1. or bothersome cables. Springs -Clearwater. Ann. July 2. Granted petition by Tempe Bcstg Co., for dismissal without prejudice of its ap- The Remote Microphone is entirely self Routine Roundup plication for new am station in Tempe, By letter, Ariz., and retained in hearing status re- contained. It has a transistorized amplifier, Commission denied petition maining applications in consolidation. and an ear -plug head set. by RKO Teleradio Pictures Inc., for re- mercury battery consideration of June 3 denial of earlier Action June 29. Features a 600 ohm balanced output, and petition for waiver of Sec. 3.30 of rules By Hearing Examiner J.B. Bond a response of 60- 20,000. cps. insofar as it requires majority of programs Granted microphone of station WGMS petition by Broadcast Bureau for Amplifier features a at 1.5 db frequency to be originated in extension of time from June 30 to July 21 Bethesda, Md., which city it is primarily to file replies to petition by E. Anthony & response from 60- 15,000 cps. with less licensed to serve. Churn. John Doerfer and Sons Inc., for leave to amend its applica- than 2% distortion at 12 dbm output, and Comrs. Rosel Hyde and T.A.M. Craven dis- tion for new tv station to operate on ch. 6 sented. Ann. July 2. in New a noise level of -119 dbm. By memorandum opinion and order, Bedford, Mass. Action July 2. Commission dismissed petition by Sheldon By Hearing Examiner J. D. Bond Get more out of your one -man, one -mike F. Sackett (newspaper publisher and Continued to date to be fixed by subse- situations. Specify a Collins Remote Micro- major stockholder in KOOS -AM -TV Coos quent order hearing now scheduled for July Bay, Ore., and KVAN -TV Vancouver, 20 in proceeding on am application of phone. Contact Collins for further infor- Wash.) directed against Commission's May Northeast Radio Inc. (WCAP), Lowell, Mass. mation. Also ask about other Collins high 6 grant for assignment of license of KLX Action June 29. fidelity radio and TV microphones. (now KEWB), Oakland, Calif., from the By Hearing Examiner Basil P. Cooper Tribune Building Co. to KEWB Bcstg. Pursuant to agreements reached at June Corp. Comr. Robert Bartley abstained from 24 and July 2 prehearing conferences, con- voting. Ann. July 1. tinued evidentiary hearing scheduled for BROADCAST ACTIONS July 27 to date to be announced following C OLLIN Sl By Broadcast Bureau further prehearing conference to be held on Oct. 30 in proceeding on application of Actions of July 2 Pine Tree Telecasting Corp. (WPTT), WJOB -AM -FM Hammond, Ind. -Granted Augusta, Me. Action July 2. acquisition of positive control by Robert C. COLLINS RADIO COMPANY Adair through purchase of stock from Ed- By Hearing Examiner Charles J. Frederick CEDAR RAPIDS DALLAS BURBANK ward D. Oskierko. Upon decision reached at prehearing con -

110 (FOR THE RECORD) BROADCASTING, July 13, 1959 PROI4 14,SSIONAL CA Ds

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BROADCASTING, July 13, 1959 I11 FILED ference June 30, rescheduled hearing now Continued further hearing from July 1 to PETITIONS FOR RULEMAKING scheduled for July 28 to commence on July 13, and dismissed as moot request by Binghamton Press Inc., Binghamton, N.Y. September 28 in proceeding on applications Frank James for consolidation of hear- -Requests initiation of rulemaking proceed- of IVIadison County Bcstrs., Tri- Cities Bcstg., ing sessions in proceeding on applications ing looking toward allocation of either vhf Co., and East Side Bcstg. Co., for new am of Mr. James and San Mateo Bcstg. Co., for ch. 4 or 9, or both, to Binghamton, N.Y. Ann. stations in Granite City, Ill. Action June 30. new fm stations in Redwood City and San July 2. Upon informal advice of counsel for Ken- Mateo, both California. Action June 30. Ball State Teachers College, Muncie, Ind. neth G. Prather and Misha S. Prather that Jay A. Kyle -Requests institution of rulemaking pro- their application for new am station in By Hearing Examiner ceeding looking toward reservation of ch. Boulder, Colo., will be amended so as to Upon oral request of Jeannette Bcstg. 55 for educational television use in Muncie, remove case from hearing status, postponed Co., and with concurrence of other parties Ind. in lieu of ch. 71. Ann. July 2. indefinitely hearing scheduled for July 1. to proceeding on its application for new June 29. am station in Jeannette, and that of PETITION FOR RULEMAKING DISMISSED Action Carnegie Bcstg., Co., for new am station in By Hearing Examiner Millard F. French Carnegie, both Pennsylvania, changed date Austin Radio Co., Austin, Tex. (5-8-59) - for South on which proposed findings and conclusions Requested allocation of ch. 22 to Austin, Upon oral request of counsel 1 to 17, and re- Tex., dismissed without prejudice by letter Bcstg. Co., and with consent of all are due from July July County for plies, if any, are due on Aug. 1 instead of dated June 10, 1959. other interested parties, continued date July 20. Action June 30. exchange of engineering exhibits from June Granted petition of American Broadcast- PETITION FOR RULEMAKING DENIED 30 to July 10 in proceeding on its applica- ing- Paramount Theatres Inc. (KGO -TV), tion for new am station in Wickford, R.I. San Francisco, Calif., for extension of time Indiana Central U., Indianapolis, Did. (12- Action June 30. to 24-58)- Requested amendment of rules to to reply to various responses its pe- reserve ch. 13 for noncommercial- educa- By Hearing Examiner Isadore A. Honig tition for clarification or modification of issues, which have been or may be filed tional use at Indianapolis, Ind., denied by Issued order following further prehear- to be reckoned from June 22, or such later memorandum opinion and order adopted ing conference in proceeding on applica- date to which time for filing such res- June 10, 1959, and released June 12, 1959. tions of Richard L. DeHart for new am sta- ponses may be extended, rather than from tion in Mountlake Terrace, Wash., et al., date of filing of any particular response, License Renewal and continued hearing from July 7 to July in proceeding on applications of KGO -TV 27 (action July 2); granted motion by and that of Chronicle Publishing Co. Commission renewed licenses of Lamar John W. Davis (KPDQ), Portland, Ore., and (KRON -TV), San Francisco, both to in- Life Insurance Co., WJDX -AM -FM and designated July 20 as date for exchange of crease ant. height. Action June 30. WLBT (TV) Jackson, Miss., and addressed non -engineering exhibits by Davis. Action attached letter to National Association for July 6. By Hearing Examiner Forest L. McClenning the Advancement of Colored People Issued memorandum of ruling formal- Scheduled prehearing conference for July (NAACP) : izing announcement of ruling at July 1 con- 15 at 9:30 a.m., in proceeding on applica- ference denying oral motions by respondent tions of Buckley- Jaeger Bcstg. Corp., and Gentlemen: Albany Radio Corp. (KWIL), Albany, Ore., WHDH Inc., for fm facilities in Providence, This is with reference to the complaints and Broadcast Bureau, each requesting that R.I., and Boston, Mass. Action July 6. which you filed against Station WLBT (TV) application of John W. Davis (KPDQ), Port- Granted in alternative petition by Los Jackson, Mississippi, alleging that said sta- land, Ore., be removed from hearing and Banos Bcstg. Co., and time for providing tion had violated the Commission's policy returned to processing line in proceeding on other parties with affirmative case exhibits on fair presentation of controversial issues the latter's am application, et al. Action of applicant Los Banos for am facilities in of public importance. As you may know, July 2. Los Banos, Calif., and for hearing are con- the Commission deferred action on the last On own motion, scheduled prehearing tinued without date and ordered applicant renewal application filed by said station conference for July 14 in proceeding on ap- within 30 days of order to report to Ex- pending an inquiry into the complaints. plication of Sherrill C. Corwin for modifica- aminer progress made in development of his The significant items said complaints appear tion of cp for KFMC (FM) Santa Barbara, case and 30 days thereafter whether his to be as follows: Calif. Action June 30. application is to be further prosecuted. Ac- a) In 1955, WLBT, an NBC affiliate, was Granted motion by Russell G. Salter for tion July 2. showing the network's "Home" pro- extension of time from June 30 to July 10 Scheduled prehearing conference for July gram; that said proggrram included an for filing proposed findings and from July 7 in proceeding on applicatons of David M. interview with Mr. Thurgood Marshall, 10 to July 20 for replies, applicable to all Segal, Denver Bcstg. Co., and Satellite General Counsel of the NAACP; that, parties, in proceeding on Russell's applica- Center Radio Co., for new am stations according to a newspaper account, tion for new am station in Aurora, Ill. Ac- in Boulder, Denver, and Arvada, all Colo- the station's general manager, Mr. tion June 30. rado. Action June 30. Beard, cut off the program and sub- On own motion, continued without date stituted a sign saying "Sorry, Cable By Hearing Examiner Annie Neal Huntting prehearing conference scheduled for July Trouble." '7, in proceeding on applications of Birney b) On September 26, 1957, at 6:30 p.m., Granted request by Cache Valley Bcstg. Imes Jr., for new am station in West WLBT presented a program entitled Co. (KVNU), Logan, Utah, for continuance Memphis, Ark., et al. pending Commission "The Little Rock Crisis," featuring in of hearing from July 9 to Sept. 11 and from action on application of Garrett Bcstg. a panel discussion Senator James O. July 6 to Sept. 1 for exchange of applicants' Corp., for new am station in West Memphis, Eastland, Governor Coleman, Con- cases in am proceeding. Action July Ark. Action June 30. gressman John Bell Williams, other 1. panelists and newscaster Dick Sanders. By Hearing Examiner H. Gifford Irion By Hearing Examiner Herbert Sharfman As described by you, the program Scheduled prehearing conference for July "was presented more or less to stress Scheduled prehearing conference for July 21 in proceeding on am applications of the maintenance of segregation and 28 in proceeding on am applications of Robert L. Lippert, Fresno, and Mid- Ameri- to express what the Negro wants and Radio St. Croix Inc., New Richmond, Wis., ca Broadcasters Inc. (KOBY), San Fran- doesn't want. This program included et al. Action July 2. cisco, both California. Action July 6. only persons of the Caucasian race Upon informal request by Norman E. Granted petition by Alvarado Television and expressed only the segregationist Kay, continued hearing from July 17 to Inc., for further extension of time from point of view and thereby did not Sept. 17 in proceeding on his application July 6 to Sept. 14 to file proposed findings express the views of Negroes on this for new am station in Del Mar, Calif. Ac- of fact and conclusions and from July 20 very vital issue." You state that the tion July 1. to Sept. 28 for replies in proceeding on ap- NAACP asked for time on behalf of Granted joint petition by Tyrone Bcstg. plication of Video Independent Theatres a group of Mississippi Negroes for the Co. (WTRN), Tyrone, and Triangle Publica- Inc. (KVIT), Santa Fe, N.M. Action June 29. presentation of the Negro position and tions Inc. (WFBG), Altoona, both Pa., to that said request was refused. advance hearing date from Sept. 9 to July By Hearing Examiner Horace Stern In response to the Commission's inquiry 14 in proceeding on their am applications. Scheduled prehearing conference for Sept. into the matter, the station advised the Action July 1. 9 at 11 a.m., in reopened proceeding on ap- Commission that what was said on the Granted petition by Broadcast Bureau for plications of Biscayne Television Corp. panel program was most helpful in pre- indefinite extension of time to file proposed (WCKT), East Coast Television Corp., South venting trouble by urging the people to re- findings and conclusions of law scheduled Florida Television Corp., and Sunbeam main calm and look ahead to their elected to be filed on July 10 in proceeding on ap- Television Corp., for new tv stations to representatives for leadership; that "time plication of Paul A. Brandt for am facilities operate on ch. 7 in Miami, Fla. Action July was not given for a reply to these elected in Gladwin, Mich. Action July 1. 1. officials as we did not consider the matters presented as being controversial but a report from our duly elected officials to the people of Mississippi "; that "We have never considered it necessary or advisable to provide time for a reply to speeches made by the President of the United NEW YORK States, the Governor of the State of Mis- sissippi, or other elected representatives "; '60 East 42nd Street and that the Commission so advise the sta- MUrray Hill 7 -4242 tion if its position was wrong. With respect to the network "Home" EDWIN TORNBERG program, it may be stated generally that WEST COAST the selection and presentation of program material lies solely within the discretion & COMPANY, INC. 915 North of a licensee and the Commission can- Commerce St. not determine what particular program he Stockton, California may or may not broadcast. At the same time, however, the licensee has the re- NEGOTIATORS FOR THE PURCHASE AND SALE HOward 5 -7367 sponsibility for seeing that his authorized facilities are not used to misinform the OF RADIO AND TELEVISION STATIONS viewing public. WASHINGTON With respect to the panel discussion of EVALUATIONS September 26, 1957, the content thereof is 1625 Eye Street, N.W. not entirely clear. If no more was in- FINANCIAL ADVISERS volved than urging the people to remain District 7 -8531 calm, it can be urged that no question exists as to fair presentation. On the other hand, if, as claimed by the NAACP, the program involved partisan expressions of Continued on Page 119

112 (FOR THE RECORD) BROADCASTING, July 13, 1959 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE -Monday preceding publication date.) SITUATIONS WANTED 20¢ per word -$2.00 minimum HELP WANTED 25¢ per word -$2.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE advertising requires display space. All other classifications 300 per word -$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted - (Cont'd) Help Wanted -(Cont'd) Help Wanted- Management Announcers Announcers Large Florida market fm -only now in Announcer with well- rounded experience WAVY, Norfolk, Virginia 5000 watts in na- planning stages. Key to our success will be for middle music station. Box 575M, tion's 27th market needs bright, fast paced, the right manager to direct the operation BROADCASTING. experienced dj who will do a radio show and handle sales. Our organization has long, and will be available for WAVY -TV talent successful broadcast experience and we auditions. Send tape, recent reward those who produce. Full particulars Experienced, well- educated announcer for photograph south Texas network station. Box 576M, and complete resume to Lee Leonard, Pro- please. Box 503M, BROADCASTING. gram Manager or call MA 7 -2345 for per- BROADCASTING. sonal interview Competitive manager for am station with- and audition. out ratings, with unsatisfactory sales in Newsmen who can deliver dynamic, ex- competitive market. Must have good man- citing five minute newscasts. Resume first Kentucky. Outstanding staff announcer agement and sales plan and unafraid of a letter. We shall ask for tape. Ohio station. needed September 1st. News delivery im- P.O. 186, Washington, D.C. Box 606M, BROADCASTING. portant. Salary open. Send no tape. Give challenge. Box references. State past earnings. WBLG, First Federal Building, Lexington, Ken- Sales manager. Experienced. Excellent op- DJ for top 40 station. Must be versatile and tucky. portunity. WHTG, Asbury Park, N.J. experienced. Major Ohio market. Tell us how you are, tape later. Box 607M, BROAD- Sales CASTING. Wanted: A good solid announcer for central Pennsylvania daytimer. We will pay a worthwhile salary to the right applicant. Combo morning man-sales for New Eng- Announcer wanted for staff position on Contact George Mastrian, WCPA, Clear- land independent, experience needed one or North Carolina daytimer. Prefer man with field, Penna. other, unlimited opportunity right man. experience. Send photo and full informa- Box 478M, BROADCASTING. tion. Box 619M, BROADCASTING. Needed: One or two men (or girls) with salesman- announcer, with abilities 1st class ticket. Lite maintenance. Be will- ranked in that order. Experience desirable, Announcer- writer and wife, travel to cities ing to help in copy, sales, or announcing. but not essential. Guarantee- commission. in N.Y., Penna., and Ohio to do taped inter- Northern Indiana -Two stations. Udell, Established station in upper midwest mar- views with civic and business leaders, write WIMS, Michigan City. ket. Send photo and resume first letter. historical and commercial copy, and do Box 549M, BROADCASTING. office detail. Future and good salaries with Isn't it great to live in Miami! WKAT, national organization. Write background to Miami, wants top morning man from major Salesman -experienced. Great potential with Box 651M, BROADCASTING. metropolitan area. Must be top rated. No established northern New York station. other need apply. $75.00 weekly plus excellent commission Staff am -tv opening with dynamic New arrangement. Box 616M, BROADCASTING. England network affiliate. Excellent oppor- superior experienced announcer. Opening in August for announcer -engineer. tunity for Daytimer, 500 watts. City of 15,000. Good Wanted: Aggressive radio salesman for Send tape and resume. Box 657M, BROAD- living and working conditions. Send full major market. Salary and commission. CASTING. details, background and employment record. Write Box 618M, BROADCASTING. Maurice K. Southern tv station will consider neat ap- Write Henry, WMIK, Middles- Salesman wanted by Minnesota radio sta- pearing radio announcer for booth /live boro, Kentucky. tion. Good guarantee. Excellent opportunity work. Send photo and tape. Box 673M, for hard worker. Box 639M, BROADCAST- BROADCASTING. Experienced announcer wanted for quality ING. station in Westport. For audition -interview, Michigan network affiliate seeking top an- contact Station Manager, WMMM, Westport, California, KCHJ, Delano. Serves 1,300,000. nouncer with experience to build audience Connecticut. CApital 7 -5133. Increasing sales staff. in major metropolitan area. Top opportunity for advancement to right man. Also Experienced announcer- salesman for top Salesman needed by established station. want announcer- Send complete rated local network station in fast -growing Good guarantee. Announcing experience copywriter. southeast Florida market. Guarantee $90 desirable. KTOE, Mankato, Minn. info, including samples of work to Box weekly salary and commission to start. 678M, BROADCASTING. Unlimited opportunity for increased pay Opportunity unlimited. Salesman KTOP and responsibility in ideal environment. Topeka, Kansas. Number One rated- station New Jersey-Newsman- announcer to organ- Mature? Ambitious? Permanent? Send tape, in both Pulse and Hooper. Music and news ize local news operation of growing sta- photo, all details, WSTU, Stuart, Florida. operation rapidly expanding. Must enlarge tion. Send resume, tape. Box 692M, BROAD- sales staff to keep pace with its growth. CASTING. Wanted: Experienced announcer -salesman Guaranteed salary plus commission and with proven record for Florida major mar- chance to become commercial manager. Tell Winter will be here before you know it ket quality music station. Send resume, all in first letter. Bailey Axton, General then you will wish you had answered this tape and photo to Art Rivera, 3000 S. Ocean Manager. KTOP, Box 538, Topeka, Kansas. ad. This is your opportunity to trade your Blvd., Palm Beach, Fla. Opening exists. AM- overcoat in for a palm tree. Florida is call- fin operation. Southern tv station expanding sales staff. ing, offering a swinging dj the finest work - Solid accounts. Guarantee. Write Bill ing conditions, $125 per week to start and Experienced deejay to handle all-night Bigley, General Manager, KTVE, Monroe, relaxation on the beach. Location? Not show. Fifty -kilowatt station in major mar- La. Miami, but between Miami and West Palm ket 30 hour week. Send resume and tape Beach. Air mail your tape and resume now to National Program Director, Storz Sta- Going all the way to the top and we need and be the wise one who realizes that tions, 820 Kilpatrick Building, Omaha, Ne- two sharp salesmen to make the trip with opportunity knocks but once. Box 698M, braska. us. You'll like living and working in Ameri- BROADCASTING. ca's 88th market. Good guarantee plus expenses for the right man. Rush picture and 250 watt midwestern independent, single Technical resume to WHIY, Fort Gatlin Hotel, Or- station market, small community seeks ex- lando, Florida. perienced man -music, news and sports. Chief engineer- southern daytime opera- Salary $100.00 per week. Send tape, resume tion. Can go to college in spare time. Last Salesman required to head up Chicago office and references. Box 699M, BROADCAST- two chiefs now college graduates and hold of rating organization. Research background ING. important industrial electronic positions. and sales ability. Address replies to Ameri- Better yourself while you work. Write Box can Research Bureau, Tribune Building, Experienced announcer needed by fulltime 476M, BROADCASTING. Chicago, Ill. station in progressive Georgia small mar- Wanted, Experienced salesman- ambitious and cap- ket, near Atlanta. Good working condi- engineer with experience on Du- able of advancing-5000 watt CBS affiliate tions and benefits. Above average salary to mont studio and transmitter equipment. station, in Connecticut -outstanding oppor- right man desiring permanent position. Opportunity for training on video tape. tunity, salary and commission, please send Write Box 700M, BROADCASTING. Salary IBEW scale. Reply Box 547M, complete information before interview to: BROADCASTING. Roosevelt & Gourd, 37 Wall Street, New Good opportunity for experienced perso- York nality at 50 kw quality station with variety Sales engineer audio products. Immediate City. format. 5 years experience required. Sal- opening for broadcast engineer experienced Announcers ary and talent fees. Good pay for right in all phases of audio equipment and audio man. Box 706M, BROADCASTING. systems. Responsible position in sales office Experienced morning man who can assist of leading broadcast equipment manufac- sharp, happy Increasing announcing staff. Only experi- turer. Limited travel. Complete company and willing to work. pa o enced, congenial men wanted. Rush details! benefits. Send complete resume and photo. top ability. Box 536M, BROADCASTING. Si Willing, Mgr., KMAR, Winnsboro, La. Box 602M, BROADCASTING.

BROADCASTING, July 13, 1959 113 Help Wanted- (Cont'd) Help Wanted- (Cont'd) Situations Wanted (Coned) Technical Production-Programming, Others Management First class ticket needed at once. Will train Traffic director for major market station in Sales manager ... interested in joining in- to announce.. Write Box 615M, BROAD- multiple station chain. Some secretarial. telligently managed, adequately financed CASTING. Call Jock Bliss at Glendale 6 -5461, or write: radio station in major and preferably highly WLAV- AM -FM, 6 Fountain Street, Grand competitive market, which needs sales im- First class transmitter engineers WAMS, Rapids, Michigan. provement and can offer remuneration corn - Wilmington, Del., and WRAP, Norfolk, Va. mensurate with results. Unless yours is one Chief for KATZ, St. Louis, Mo. Contact for of the less than 20 stations in the country Broadcasting, 414 French Two opportunities. Immediate opening fortunate enough to have a 100% effective Tim Crow, Rollins local newsman. Announcer opening soon. reasonable coopera- St., Wilmington, Del. Community minded, adult programmed sales department, with salary requirements tion I can increase your billing by $100,000.- daytimer. Send resume, 00 to $500,000.00 or more a year, depending Production -Programming, Others and tape to WNAE, Warren, Pa. on the market. Not a hot -shot, but a sound, enthusiastic, hard working producer and network News director. Must be experienced in pace setting leader utilizing nineteen years Eastern 50 kw clear channel sta- gathering, writing and airing. Heavy on experience, initiative and imagination to tion is expanding operations. We need ex- and full information perienced news director. Man we want is local. Send tape achieve outstanding record of results. Ex- now news director at large market station, WNXT, Portsmouth, Ohio. cellent managerial background, but prefer city editor of daily newspaper or has such to concentrate on sales. With present sta- experience in his background. Good pay, Experienced newsman: Immediate opening tion over ten years. Late thirties. Married, large, modern plant. Include complete in- in three man news department at leading two children. Devoted family man. I'd like formation on experience, education, sal- station in eastern Michigan. Must be able to to discuss our mutual potentials. Box 679M, ary requirements and recent photo in first gather, write and report news. Send resume BROADCASTING. letter. Box 704M, BROADCASTING. and photo to Ron Mires, WTTH, Port Huron, Michigan. University trained. 10 years experience, 7 Promotion -continuity writer for network as program director. Seeking assistant or station in Texas resort city. Box 577M, RADIO full managership. Prefer remaining in BROADCASTING Florida. Box 689M, BROADCASTING. Newsman for both desk and air work, with Situations Wanted-Management Manager, sales manager. Extensive radio - emphasis on local news, wanted for New television experience. No "desk jockey ", can York City metropolitan area station. Send sell, program, train. No top forty, just good resume, tape and photograph. Please write Manager- engineer, will sell, prefer single solid, profitable radio. Prefer west, south- BROADCASTING. station market. Let's talk. Box 150M, west, fifty thousand population or less. Mar- to Box 669M, BROADCASTING. ried, sober, dependable. Now employed. Box Public relations -promotion manager, radio/ 712M, BROADCASTING. tv operation Ohio area. A good air man Completely staff your station for $3000.00 of practical experience monthly plus 20% of gross. Every depart- Experienced general manager, previously with a background ment manned with experienced, efficient station, now com- in announcing, continuity and production. you. For managed small market Married; veteran; age 30 -35; capable public employees, guarantees profits for mercial manager in one of top 10 markets. speaker and mc. A steady, dependable and details Box 517M, BROADCASTING. Want to manage small to medium market personable man, capable of producing sales south or southwest. Throughly trained in brochures, market data, sales service, trade In the red? Go black with a proven efficient every phase. Sales know -how, ticket. Fam- paper news and advertising copy, promo- manager. Box 518M, BROADCASTING. ily, sober, civic and church leader. Box tional gimmicks and feature program spe- 715M, BROADCASTING. cialties. Aggressive, but not high pressure. Believe it or not a young aggressive radio Box 680M, BROADCASTING. executive exists who does not have all the Manager or combination manager -sales, TD answers. If you want a creative mind or CE. Available mid -July. Prefer north- Newswriters for 50 kw eastern network af- capable of adapting a format to meet your west area. $500 base to start. Moderate re- filiate. Prefer young journalism graduates specific needs, please write! My forte is quirements. Sober, family man. Owned am who want to work for one of nation's top creative sales and my experience is pri- operation for number years. Technical and stations under experienced news director. marily in sales and sales administration. managerial experience exceeds 20 years. No Pay according to experience and ability. Currently employed as assistant general drifter, want degree permanence. Answer Send full information and salary require- manager in major market earning over all inquiries. KVNA, Flagstaff, Arizona, ments to Box 705M, BROADCASTING. fifteen thousand a year plus percentage of Oliver Coburn. gross. Only reason for looking, ambition! Experienced, imaginative, fast thinking, Box 617M, BROADCASTING. metropolitan competitive writer. If you Sales have the prerequisites, we have the per- Proven, young, energetic sales manager sonnel and facilities to assist in the finest earning $10,000 ready for general manager production possible. Contact J. M. Hall, position. Top announcer, creative producer - Experienced program director -salesman de- Radio Station KWBB, Wichita, Kansas. writer, sales leader. Experienced both major sires full -time sales opportunity. Box 532M, and small markets. Fresh, imaginative ideas. BROADCASTING. Top -flight broadcaster for on-the -air news Married. College. Civic -minded. Best refer- personality and front man in community ences. Prefer west. Do you have challenge Impeccable references, background, earn- activities for clear channel eastern station. for me? Box 628M, BROADCASTING. ings demonstrate aggressiveness, intel- Must have at least 5 years experience and ligence, character. Mature (35), choosy; yet good record of past performance. The man -20 years proven sales. Manager- sales. De- adaptable. Brief sales (lie years), 17 years we want is now employed in major market sire manager's job southeast. Box 637M, metropolitan broadcasting provide mer- station as top news personality. No disc BROADCASTING. chandising, national rep, retailing, promo- jockeys please. Top pay for right man. tion, programming -sales comprehension. Send full information and salary require- Station manager, r /tv. Capable. Program- Large market only or small market with ments first letter. Box 707M, BROADCAST- ming and sales. Proven record. Box 646M, management- ownership proviso. Box 537M, ING. BROADCASTING. BROADCASTING. Salesman /announcer. Sales specialist. Mike pro. Young, ambitious. Knowledge of all station operation. Box 613M, BROADCAST- ING. Sales manager available. Married. Family. KQV IN PITTSBURGH College. Thirty years old. Six in radio. Ex- cellent background. Box 649M, BROAD- CASTING. HOTTEST STATION IN THE EAST Announcers Announcer -I have what it takes. If talent really tells, let this beginners tape talk. Auditioning for all -night man. Fast pace, modern operation. Box 538M, BROADCASTING. Send tape, air check, photographs and resume to: Personality -dj; strong commercials, gimmicks, operate board. Steady, creative, cooperative. Box 539M, BROADCASTING. Chuck Dougherty, Program Director Announcer, steady, versatile. Wants progressive station. Excellent references. Box 557M, BROADCASTING. Announcer- engineer. Five years experience, KQV employed, upper midwest, excellent references. Box 569M, BROADCASTING. Pittsburgh 19, Pennsylvania East and south preferred, announcer, operate board, experienced retail sales. Box 608M, BROADCASTING.

114 BROADCASTING, July 13, 1959 Situations Wanted- (Cont'd) Situations Wanted- (Cont'd) Announcers Announcers STATIONS Country /western music my strongest suit. Announcer, dj -With 20 months' experience Capable -staff, controls. Sales. Box 609M, and 3rd phone currently employed at 5 kw BROADCASTING. Pennsylvania station. Handles own equipment and can do any type program you Female announcer, plus. Good background. may have in mind. Want position at pro - FOR SALE Women's programs, plus. Reliable. Versatile. gressive type station. Box 652M, BROAD- Box 610M, BROADCASTING. CASTING. Gospel programs. Announcer - producer - packager. Capable handling commercials Young southern man looking for opportunity staff duties. Box 611M, BROADCASTING. as announcer. Can write copy. Have some CALIFORNIA sales experience. Prefer southeast, married, Negro deejay, nothing frantic, just good draft exempt. Willing to work hard. Tape, Exclusive. Full time. Gross radio programming. Short on actual air resume, photo on request. Box 661M, around $31,000. Asking $37,- work, but I know music and have show BROADCASTING. biz background. Box 612M, BROADCAST- 500 with 29% down. ING. Young college grad, draft exempt, excel- Veteran announcer out of hospital desires lent knowledge pop, jazz, classical music, small market. Immediate. Box 614M, desires interesting position with good music BROADCASTING. station. Box 665M, BROADCASTING. NORTHWEST Is your station suffering from tired blood? Announcer, experienced, married, want to Full Time. Gross $60,000. $25,- Do you dare to be different? Top rated settle down, no prima donna, no floater, 000 down. country music personality. Consistently can run own board, available immediately. outrating top 40 jocks according to nation's Box 682M, BROADCASTING. Daytimer. Near large market. two major radio surveys. I'll entertain, build and Announcer -experienced. Know board. Mar- $29,000 down. maintain a mature, buying au- ried. Will travel anywhere. Not a floater, dience. I'll sell the sponsors products. I'll Exclusive. Daytime. make your station the talk of the town. not a prima donna. Box 684M, BROAD- $125,000 Congenial and cooperative. Best of refer- CASTING. with 29% down. ences. Will accept only top market. I need new audience. Let's talk. Box 620M, Announcer wants a beginning, willing to re- Full time. Exclusive. $75,000 BROADCASTING. locate. College grad, married, vet. Box 685M, BROADCASTING. with 29% down. Negro announcer /deejay. College graduate. Year experience swingman. Locate any- Announcer, 12 years experience disc jockey. where. Eager to learn. Veteran. Industrious News, remotes, farm program. Can operate worker. Box 622M, BROADCASTING. board. Box 687M, BROADCASTING. THIS MUST BE SOLD Announcer, attended college, broadcasting Announcer -assistant program director, 11 Control of Northwest Daytimer. years, all phases, permanent position in school, sells broadcasting time. Give op- medium, portunity. Tape, resume on request. Box Gross over $42,000 a competitive market; will travel; 694M, BROADCASTING. year. college grad; single; employed. Box 623M, $55,000 with 29% down. Ideal BROADCASTING. Available immediately- experienced morn- news and commercial area and a sound radio prop- Ready -willing -able. Ready to step in as a ing man. Intelligent summer replacement, staff announcer, news- delivery. Excellent references, handicapped, erty. caster. Willing to travel. Able -two years draft exempt. Prefer radio -tv station of- specialized training. Box 624M, BROAD- fering chance to broaden vast experience CASTING. in live country music. Play guitar and sing. Write Box 701M, BROADCASTING. ROCKY MOUNTAIN Announcer- mature -sales. Light experience, Experienced! Network voice. Au- sober, reliable, desires permanent work. Doer! Ideal Box 626M, BROADCASTING. thoritative news! Sales manager. Morning daytimer. One other sta- man. Mature. 33. Box 702M, BROADCAST- tion in market. $20,000 handles. Female dj- personality and ability; top ex- ING. perience N.Y.C. or vicinity. Box 630M, Announcer -7 years in broadcasting now in BROADCASTING. tv production. Would like to return to good non top 40 radio station, as staff or news UPPER MIDWEST If you can offer a position with a future, east or west coast, or Chicago area. Steady,- I can offer 3 years radio experience with good background. Box 709M, BROADCAST- Growing town. Daytimer. 3 years college background. Veteran, age ING. $80,- 27, married, one child. Prefer nights. Cost 000 with 29% down. you $110 per week. Box 633M, BROAD- Stations within 150 miles Washington. Need CASTING. several years experienced first phone staffer with educated voice for mature program- Young, bright, hard -sell, adlib, personable ming? No maintenance: Willing to learn. announcer. Nine months Chicago am ex- Employed. Available two weeks. Box 710M, LOWER MIDWEST perience. Now employed. Want lucrative BROADCASTING. opportunity radio -tv or combination. Box Absentee owned. Exclusive. 640M, BROADCASTING. Announcer, di trained well. Good resonant $12,000 down. Daytimer. Ex- voice. Will travel. Hardworker, married. 21. Female announcer. Not old, not young, Tape and resume upon request. Box 716M, clusive. $15,000 handles. stable, mature for my job. Can sound sad, BROADCASTING. happy, crazy. Tape, resume, photo available. Box 635M, BROADCASTING. Willing to take a chance on announcer -dj with college experience only? Bright, single, TV -AM basic network outlet in medium and ambitious. Can type, write copy, oper- SOUTH market seeks desirable spot for one of its ate board. Box 717M, BROADCASTING. well -qualified, capable staff men unavoid- Full time. Competitive market. ably made surplus by change in program Announcer dj -23, married, vet. Light on ex- $157,500 terms. Daytimer. Ex- policy. Good habits, best references and perience ambitious, will work hard. Strong good performance. Wire station for details on play -by -play. Will consider all replies, clusive. $125,000 with $35,000 through Box 643M, BROADCASTING. but prefer west or midwest. Box 718M, BROADCASTING. down. Personality -d j. Creative, gimmicks, corn - mercials, sales. Steady. Cooperative. Tape Announcer with "real quality" voice. 23. 6 REGARDLESS OF THE PRICE RANGE AND available. Box 644M, BROADCASTING. months commercial radio experience, but I can sell for you. Preferably east coast. Box THE AREA WE HAVE STATIONS THAT Combination staff -sports announcer. Heavy 719M, BROADCASTING. FIT YOUR NEEDS. play-by-play. Radio 8 years. Box 647M, BROADCASTING. Announcer, 34, top news and commercial man; first ticket, dim view top 40s. Box Female announcer. Five foot two. I sure 720M, BROADCASTING. can do. Musical, women's, drama, excellent on commercials. Tape, resume, photo avail- Attention radio -tv stations: Presently big JACK L. STOLL able. fish in small pond. Top -rated morning dj. Box 636M, BROADCASTING. MC fun -filled afternoon tv kid show. Record AND hops, theater parties, supermarket openings. Available for interview: Vacationing sports Four -armed combo, personality, talent, 5 director with disc jockey, special events, years experience all phases radio -tv. Fam- ASSOCIATES commercial, newscasting, staff background. ily, vet, university grad. Like what I'm do- Six years broadcasting, vet, wife and child, ing and people I work for. Want to move up relocation desired three A National Organization state network ex- to large market. Box 721M, BROADCAST- : perience, basketball, football, baseball, ING. If hockey, play -by -play. Replies handled con- fidentially, Give me an opportunity to prove All- around announcer- operator, married, my work can increase your sales. Box 654M, reliable. Delivery that sells, play -by -play, Blvd., H0.4 BROADCASTING special events. Show biz background, pre- 6381 Hollywood -7279 fer midwest, tape, resume available. Bill Fast paced di, hard sell, 5 years experience, West #158 -9001 So. Cicero, Oaklawn, Illinois. Los Angeles 28, Calif. family. Box 658M, BROADCASTING. Wabash 2 -0712.

BROADCASTING, July 13, 1959 115 Situations Wanted- (Cont'd) Situations Wanted-(Cont'd) Help Wanted-(Cont'd) Announcers Production -Programming, Others Production -Programming, Others All markets!! Business off? Need new life? Midwest tv station needs experienced pro- I don't rock and roll. Is there a large Ideas? Programming? Production? Results? motion manager capable of independently market station east or south that needs a assuming all responsibility of a one -man professional personality with 8 years varied You're my specialty as program manager. radio -tv experience? Presently employed. Box 648M, BROADCASTING. promotion department. Job requires knowl- Offer ability and ambition in return for edge and experience in creating, planning, - Newsman- announcer . . Experienced, all budgeting, performing and coordinating all good salary and a future. Available mid phases top CBS affiliate radio /tv news - phases of tv promotion. Man we need must August. P.O. Box 855, Daytona Beach, sports. Excellent references, college degree. be a fluid thinker, possess a sense of humor Florida. Prefer west coast. Box 655M, BROADCAST- and be willing to work, work, work! Box Disc jockey age 23- ambitious, good de- ING. 629M, BROADCASTING. livery. 3/ years experience. Tape available. Young, experienced news director desires Need experienced male copywriter with Contact Edward Bonnekamp, 1608 Walnut position in middle Atlantic or lower New ability to service accounts and direct copy Avenue, Wilmette, Illinois. England. Willing to start news department. department. TV experience necessary. Box Newsman, announcer, dj, network voice, Box 660M, BROADCASTING. 659M, BROADCASTING. married, 32 10 years experience. Depend- able, excellent references. Minimum $125 Ace sportscaster. 6 years experience. Foot- If you have had experience in program/proper week. Contact Bruce Davis, 1105 Ravina ball, baseball, basketball. Solid salesman duction and are looking for location where Decatur, Ill. Decatur 9 -1535. also. Basil deSoto, 1801 Coldwater Canyon, you can have full charge, you may be the Park Road, Beverly Hills, California. Crestview 5 -8592. man we want. This is an opportunity seldom offered. Give us details. Southern Let's not waste time in blind letter writing market. Box 676M, BROADCASTING. If you will pay a reasonably substantial TELEVISION salary for outstanding man and wife team Public relations -promotion manager, ra- with personality, musical talent and general Help Wanted -Management dio/tv operation Ohio area. A good air man intelligence to capture and hold late morn- with a background of practical experience ing or early afternoon adult audience, phone Proven small market experience in sales in announcing, continuity and production. Hollidaysburg, Pa. Owen 5 -3044 or 4882 and management needed by southern full -power Married; veteran; age 30 -35; capable public speak to Peggy or Tom Eldridge. vhf. 5 -figure annual salary to man who can speaker and mc. A steady, dependable and qualify. Box 674M, BROADCASTING. personable man, capable of producing sales Combo -man: First phone: Trained in all brochures, market data, sales service, trade phases of broadcasting: Married, prefer paper news and advertising copy, promo- western states. Available now. Rick Hun - Sales tional gimmicks and feature program spe- toon, 157 Ximeno, Long Beach 3, Calif., cialities. Aggressive, but not high pressure. GEneva 3 -4682. Experienced tv salesman for Chicago repre- Box 680M, BROADCASTING. phone sentative. Prefer man age 25 -32. Box 170M, DJ announcer. One year experience. Work- BROADCASTING. Middle Atlantic vhf in major market re- ing eastern market. Available immediately. quires television director. Must have ex- Guy Moody, 1425 Broadway, N.Y.C. JU 2- Experienced tv salesman. Opportunity to perience on RCA equipment and know become sales manager. Medium southeast television lighting. Send complete resume 2800. market. Box 671M, BROADCASTING. and photograph to Program Manager, Box Professional -can pd or guarantee top rated 703M, BROADCASTING. dj show. Any audience. Use quips, interest- Full power vhf in medium southern market ing items, listener participation. 35, family, is expanding staff. Need two men to fill TELEVISION good reputation. Employed, Want oppor- out sales department. Good opportunity. tunity quality station. Smith, 38845 E. 9th, Good pay. Good accounts. Box 675M, Palmdale, California. BROADCASTING. Situations Wanted -Management Major markets -Experienced, versatile an- TV salesman Opening on area sales staff, Promotion manager presently with a three Three WWDC, Wash- WISH-TV, Indianapolis. Excellent oppor- radio and television station operation in nouncer-dj. years at tunity for experienced salesman. Mail only, top 30 markets seeks larger opportunity. ington, D.C.'s #1 station. College graduate, of record, 31, married. 25. Recent move to southwest a mistake. complete details to Joseph E. Lake, Com- Eight years proven Terry Sullivan, P.O. Box 1242, San Antonio, mercial Manager. Box 688M, BROADCASTING. Texas. CA 3 -6216. New local tv programming creates growth Sales Sportscaster: 28, married, veteran. Per- opportunity for stable executive type sales- sonality- available. Play -by -play all sports, man. A little radio or tv time sales experi- Sales manager major eastern vhf desirous also handle news, prefer midwest area. ence and much ability on your part along of locating with progressive station or George Swalla, 6418 W. 18th Street, Berwyn, with my help and leads to get you started chain in midwest or west. Illinois: Phone: Pioneer 9 -3859. should result in $8,000 to $10,000 commission perience all phases of radio and tv sales. per year soon and more in future. Salary Offer stability, loyalty and excellent back - Sports announcer, salesman and general first 6 months. Send resume and photo to ground together with finest personal and staffer. 5 years experience. Prefer station Keith Oliver, Sales Manager, WJIM -TV, business references. Box 561M, BROAD- heavy on sports. Write Earl Williams, 625 Lansing, Michigan. CASTING. 5th Avenue No., St. Cloud, Minn. Announcers Announcers Technical Southeastern vhf interested in announcer Experienced announcer, currently employed Florida opportunity wanted. First phone. with tv experience. Personality, voice major market, seeking advancement. Prefer Experienced radio, tv, and communications. quality, must be excellent. Man we are midwest station. Box 535M, BROADCAST- Box 579M, BROADCASTING. looking for is employed happily, but de- ING. sires to move and improve. Box 597M, All- around television man, announce, write, Chief engineer experienced all phases studio BROADCASTING. direct, light, photography, film, etc. BA in transmitter installation and maintenance. San Diego 656M, BROADCASTING. Staff tv announcer for station. Television. Why hire many when one can South only. Box Must have good on- camera personality. In- do? Seek future. Box 650M, BROADCAST- resume. Write Box 664M, Experienced engineer, first phone, 17 years clude photo with ING. D.A., remote control, constructions, proofs, BROADCASTING. and operation, employed but desire change. Newscaster -Announcer. Send tape, photo Experienced on- camera announcer looking Box 662M, BROADCASTING. and background. WAFG -TV, Huntsville, for position demanding creativity. Respon- Ala. sible individual who has worked all phases: Experienced engineer- announcer, 1st phone, News, weather, interviews, children, spots, maintenance, directionals, degree. Box Technical etc. Also capable director- writer- producer. 691M, BROADCASTING. Sober, industrious, intelligent. Box 666M, One studio and one transmitter engineer for BROADCASTING. If you need men who are well qualified in small market vhf. All RCA equipment in- the electronics field and holders of a first cluding vidicon cameras. Multiple owner- Proven record on and off camera for eight class radiotelephone license, write or call ship with excellent opportunity for ad- years. Currently employed in major three Cook's School of Electronic's, 203 Duncan vancement. Box 663M, BROADCASTING. station market. Sports, commercials, news, Jackson, Miss. you name it. Looking for that rare op- Avenue, Texas tropical coast living for experienced portunity. Box 668M, BROADCASTING. I'm an ex -air -force electronics technician, a tv engineer. Established, progressive vhf Penn State Business graduate, a first- class- network affiliate. Air mail or wire full re- Announcer -director. Now employed. Eight phone licensee, midly experienced in broad- sume and availability. Box 840, Corpus years radio -tv experience. Thoroughly pro- casting, highly interested in fm, and look- Christi, Texas. fessional. Want lasting association with ing for a position which can use my school - TV engineers wanted. Vacancies available large market broadcast organization east or ing and experience. Write Ralph Henninger, in southern capital city station for trans- south. Offer you ability and ambition in 530 Mahomng St., Milton, Pennsylvania or mitter engineers. Send complete resume to return for good salary and a future. Avail- Milton, 283 -J. -TV, N.C. able mid -August. P.O. Box 855, Daytona phone Arthur Lancaster, WRAL Raleigh, Beach, Florida. Others Production -Programming, Others Production-Programming, Technical Producer -director position open in south- Female announcer. Can really convince your eastern vhf. Give full details as to experi- Broadcasting technician: Recent graduate listeners. Good sound voice. Look me up. ence ambitions, and salary requirements. of Central Technical Institute. Seeking per- Tape, resume, photo available. Box 634M, Good team man with vitality, originality manent position or summer replacement. BROADCASTING. and plenty of ideas wanted. Box 598M, 1st ticket. Box 556M, BROADCASTING. Attention Syracuse, New York area, girl BROADCASTING. Transmitter engineer: 8 years experience Friday. Experienced- bookkeeping, copy- Working news director wanted for vhf in radio, tv -RCA, GE equipment. East coast writing, traffic. Presently employed doing southeast. Must be able to write, edit, preferred. Presently employed. Available all three. Available October First. Box shoot 16 mm, and possibly do an on- the -air 2 weeks notice. Box 677M, BROADCAST -. 638M, BROADCASTING. job. Box 599M, BROADCASTING. ING.

116 BROADCASTING, July 13, 1959 Situations Wanted- (Cont'd) FOR SALE BUSINESS OPPORTUNITY Technical Partner wanted. Midwest. Age 30 to 38. Equipment- (Cont'd) Sales experience. Minnpimum investment Want chance to break into studio opera- Must references. Write tions with some maintenance. One year vhf Flashcasting Trans -Lux news sign Blox 0690M ROADCASTIN television transmitter experience where 61' x 4'5 ". Complete remote control equip- presently employed. First phone. Ham six ment. Good working condition. Reasonable. MISCELLANEOUS years. Permanent position with future in WRVM, 130 Clinton Avenue South, engineering desired. Box '713M, BROAD- Rochester 4, N.Y. Ready for Fall? No discriminating sponsors, CASTING. order custom radio spots. No jingles. M -J Productions, 2899 Templeton Road, Colum- Best offer buys: One G.E. type BT -4 -A bus, Ohio. Chief engineer: Experienced administrator. 10 kw fm amplifier with several used out - 11 years in tv, 9 main- years supervisory, put tubes. This unit requires a 3 kw driver. Qualified consulting engineer. tenance, construction, excellent references. It is in good condition. Call Specializing Box 714M, BROADCASTING. operating in daytime applications, frequency surveys, Washington, D.C. at ADams 4 -0700, Ext. and power increases. Area west of the Mis- 101A. sissippi. Douglas F. Mariska, 1006 East 16th Supervisor: 12 years am -tv all phases in- Avenue, San Mateo, California. cluding construction. Harold Kaup, 700 43rd Tape recorder Berlant 33 stero (list $1115 St., N.E., Cedar Rapids, Iowa. with cases) as new $650. M. Bates, 3200 16th RADIO St., N.W., Washington, D.C. Production -Programming, Others Help Wanted -Sales Dage video monitor model 602A, 1 -1" F /1.5 Production assistant, five years experience lens. 1 -2" F /1.5 lens. 1-3" F/2.5 tele photo large market, desires relocate small mar- lens. Dage 250A lens and distribution am- i ket as production manager. Salary open, plifier. Dage 101 Camera with 3" rear moni- Aggressive and "major market experi- family, college graduate, highest referen- tor. Conrac 27" industrial telev. monitor. enced" ces. Box 477M, BROADCASTING. Reply to: Paul Major, Eagle Publishing Company, 33 Eagle Street, Pittsfield, Mass. SALES MANAGER TV newsman, 12 years reporting, broad- for fast -rising and fast casting, major Ohio markets. Midwest or FM, am, tv transmitters, studio consoles, moving station Florida. Box 625M, BROADCASTING. cameras ,anything and everything in broad- in Top Ten Market. We've got the prod - cast uct-we have been obtaining tremen- equipment. Call, write Mr. Charol, e I want to make you more money, and I Technical Systems Corp., 12 -01 43rd Ave., dous gains in sales -so if you want to can do it. Presently employed medium Long Island City, N.Y. station program director with outstanding make BIG MONEY, send us a resume of operations record hidden under local bushel. your qualifications. Will step down for chance to advance in WANTED TO BUY progressive station. Box 632M, BROAD- Box 696M, BROADCASTING CASTING. Stations TV production man, 26 old, years vet. BA, Looking for us? We're looking for you. RADIO MA, UCLA. Desires position with a future. Small market station our goal. West pre- Box 641M, BROADCASTING, ferred. Considerate and reasonable with Help Wanted -Announcers hear from you. Box 627M, Writer -producer -director. Practical experi- BROÁDer. Let G. ence, local, regional. Creative. Versatile. Box 645M, BROADCASTING. KWTX RADIO NEEDS Equipment TOP ANNOUNCER NOW! Production manager ready for program di- Rush tape and letter to rector. Have experience, 4 years, imagina- 1 kw fm and other fm accessories. Write tion, top background. Anxious to relocate, Box 631M, BROADCASTING. FRANK FALLON, MANAGER will direct, produce. College degree. Write KWTX RADIO Box 653M, BROADCASTING. REL model 707 STL or equivalent. Also P.O. Box 7128 Hammarlund R.F. Remote control unit. Box Waco, Texas Producer, director, to move to production 729, Glendale, California. head. Past five years senior director. Age 30. Married, mature, experienced, personable. Presently employed. Box 670M, Used studio console in good condition. State BROADCASTING. make, model and price. Reply to John L. Knollman, C.E., WBRV, Boonville, N.Y. My ideas come from my head and my heart. Versatile, young writer wants tv career. Used 5 kw am transmitter, must be in good BOSTON Flexible. All operational technical proce- condition. Jim Petty, WGAY, Silver Spring, dures. Graduate, broadcasting school on Maryland. ti journalism scholarship. Box 686M, BROAD- CASTING. Wanted am and fm transmitter 250 to 5 WASHINGTON kw, monitors, studio equipment, towers and FOR SALE antennas. DSS, 2300 G Street, N.W., Wash- ington 7, D.C. Immediate openings, top -flight disc jockeys. Attention- Morning man Equipment 1 -10 kw fm transmitters. TV transmitters (single or team). Send tape. Top any power, am transmitters 5 and 10 kw 40 station experience. For Sale: 1 Presto -85E recording amplifier urgently needed. Cameras and studio equip- with 2 recording mechanisms model ON. Box ment. Technical Systems Corp., 12 -01 43rd 550M, BROADCASTING. Avenue, Long Island City 1, N.Y. P.D. SO -8 weather radar system manufactured INSTRUCTIONS by Raytheon, in original packing boxes, WMEX complete with cable and all- weather guide, $3,500.00. Reply to Box 642M, BROADCAST- F.C.C. first phone license preparation by Boston 15, Massachusetts ING. correspondence or in resident classes. Grantham Schools are located in Hollywood, 1 ! Complete 25 kw tv transmitter. Channels Seattle, Kansas City, and Washington. Write 2 thru 6. Low price. Send for details. Box for our free 40 -page brochure. Grantham 667M, BROADCASTING. School of Electronics, 3123 Gillham Road, Kansas City 9, Missouri. Ferris, G.R. Hewlett Packard, etc. test instruments. We can supply surplus image Be prepared. First phone in 6 weeks. Guar- DEEJAY orthicons 5655, 5769, 5820, 5826. Just right anteed instruction. Elkins Radio License § for main use or that spare you need. We School of Atlanta. 1139 Spring St., N.W., § 100 game all sports play -by -play also buy your excess equipment and tubes. Atlanta, Georgia. Box 683M, BROADCASTING. schedule, personal appearances, § FCC first phone license in six weeks. Guar- word hard. We need a man to do Gates model 31B console. Just removed by all these and more ... with heavy from service and in good condition. KGYN, anteed instruction master teacher. G.I. approved. Request brochure. Elkins Radio promotion . to be the "big" Guymon, Oklahoma. License School, 2603 Inwood Road, Dallas, Texas. man with the teenagers in a half - Used Gates 21 a console, with instruction million market. Two station net- book and schematic $350.00. Western Elec- tric 2A phase monitor with instruction bull- Since 1946. The original course for FCC 1st work . . . tops in both areas. etin, used very little, excellent condition phone license, 5 to 6 weeks. Reservations Replacing 3 -year evening man. $300.00. Also console desk, RCA Limiter, required. Enrolling now for classes starting $500 a month Manager KTER, Terrell, Texas. Sept. 2, Oct. 28, 1959, January 6, March 2, § Many benefits. to 1960. For information, references and START ... must be worth much Western Electric 310 -B, mint condition, 10 reservations write William B. Ogden, Radio more soon. Top experience essen- sets tubes. Western Electric high level Operational Engineering School, 1150 West and resume im- modulated transmitter ok for standby, Olive Avenue, Burbank, California. tial. Send tape Conelrad, both equipped remote control. mediately to Gerry Grainger, Want Langevin "Pro gar" or equivalent. F.C.C. license in six weeks. Inexpensive, WWCA, Gary, Indiana. Must be Make me an offer. Fred Haney, Jr., WRAL- practical. Resident class August 3. Path- § available August 1st. Radio, Raleigh, N.C., phone Temple 4 -6401. finder, 510 16th St., Oakland, Calif.

BROADCASTING, July 13, 1959 11T Help Wanted- (Cont'd) TELEVISION TELEVISION Production -Programming, Others Situations Wanted -Management Situations Wanted -Sales y \\ \ \r\ \ \ \ \\ \\ \\ \ \ \ \- THE DIFFERENCE IS TREMENDOUS Promotion- conscious TV /RADIO SALESMAN PROGRAM DIRECTOR One key man on your management 6 team can make a tremendous differ- for hot station in Top Ten Market Top, Creative, Hard -Working 2 ence in your growth in the industry 0, to help us remain the fastest -moving Radio /TV SALESMAN ex- operation in the country: program- and in your community. A man with with ming, rating and sales -wise. Major eighteen years experience in the broad- ceptional record. Strong manage- market experience required. Send cast industry and an outstanding rec- rial experience. Employed NYC. summary of your background and ord of community service is available. Please state assignment and capabilities to Let C the vice president of a major food terms. y Box 695M, BROADCASTING. marketing firm, the vice president of t.bxb+t4t/t.O+tOt.O t0

$ WANT MORE MONEY 3 LET "SAM" GET IT FOR YOU Media Investments Company Nationally known Deejay Free registration -Confidential Announcers TV & Radio 6381 Hollywood Blvd. TOM EDWARDS Radio Disk Jockeys Los Angeles 28, Calif. Tv & Radio Engineers in the is now available Men with 1 -4 years experience Specializes serving general Radio and /or TV Step up to better paying jobs. financial needs, buying and selling PROFESSIONAL PLACEMENT of stock, floating issues for pur- Phone-Wire- T'Prite 458 PEACHTREE ARCADE 8025 Parmenter Dr. ATLANTA, GA. chase or expansion of radio and Cleveland 29, Ohio PHONE: JA 5 -4841 TV businesses. [r TUxedo 4 -6462 STATIONS FOR SALE TELEVISION FULLTIME COLORADO Cal. Single 250w $38M terms Help Wanted -Technical Vt. Single 1kw -D 50M cash [edCaptive market station $8,000 down. Ala. Smal 250w 70M terms $290.00 Fla. Smal 5 kw -D 115M terms Approximately per month Wash. Smal 1kw -D 95M terms on balance. Box 495M, BROAD- Miss. Smal 1kw -D 98M terms CASTING. W.Va. Smal 250w -F 35M terms Pa. Smal 1kw -D 100M terms Communications N.C. Smal 250w 78M terms P Cal. Smal 500w 175M terms KAPR Ky. Medium 1kw -F 175M terms N.Y. Medium 5kw -D 250M terms Douglas, Arizona Mich. Medium Ikw -F 250M terms 1000 watt daytime. $70,000, with Fla. Large 250w 250M terms RCA 29% down. Market- copper, cattle, S.E. Major 5kw -D 225M terms lettuce. S.W. Small AM -TV 275M terms S.E. Small VHF -TV 450M terms BROADCAST Box 511M, BROADCASTING. 1 And Others FIELD PAUL H. H A P M PACIFIC C A N COMPANY NORTHWEST INCORPORATED ENGINEERS FULLTIME REGIONAL STATION MEDIA BROKERS Only station in prosperous, scenic Atlanta county with diversified agricultural - Chicago Please address: industrial Qualified applicants should possess first economy. This is large estab- New York 1182 W. Peachtree lished one property class radio -telephone license, good tech- -owner with excel- San Francisco Atlanta 9, Ga. lent plant and real estate. Total price nical schooling and two or three years' $80,000 with $20,000 down. Balance 10 maintenance experience on TV studio years. or TV transmitter equipment. Box 708M, BROADCASTING THE PIONEER FIRM OF TELEVI- These positions will pay top salaries. 7 SION AND RADIO MANAGEMENT Liberal RCA benefits included. CONSULTANTS FOR SALE ESTABLISHED 1946 For personal interview, please send a NEGOTIATIONS MANAGEMENT Southern New Jersey APPRAISALS FINANCING complete resume of your education and Radio Station HOWARD S. FRAZIER, INC. experience to: Well established 1000 watt full - 1736 Wisconsin Ave., N.W. Washington D. time station. Write Box 711M, 7, C. BROADCAST! NG.

Mr. Edward J. McGarrigan Employment Manager, Dept. YP -IG H=4J.C=H1=41,=. Radio $60,000 to $1,000,000. TV from NORMAN & NORMAN $375,000 to $2,000,000. Southwest 250 INCORPORATED RCA w. daytimer; making money; medium mar- Brokers - Consultants Appraisers Service Company ket. $150,000 including real estate. 29% - Cherry Hill, Camden 8, N.J. down easy payout. Without real estate RADIO -TELEVISION STATIONS $110,000. Nation -Wide Service PATT Experienced Broadcasters McDONALD, BOX 9266, AUS- Confidential Negotiations TEXAS. GL. 3 -8080. I l=HloQdl.=X ¡jI Security Bldg. Davenport, Iowa 118 BROADCASTING, July 13, 1959 one of the reasonableness of the station's Continued From Page 112 actions, not whether any absolute stan- with 2,042 shares to its account. views, it would appear that the station dard of fairness has been achieved." Crowell -Collier Publishing C o had permitted the use of its facilities for In Might of the above quoted excerpts; the .- the presentation of one position on a con- Commission is of the view that no further Joseph Schwartz exchanged $70,000 in troversial issue and thereby incurred the - action is warranted on its part with respect obligation to afford an opportunity for the to these matters. We have taken into con- convertible debenture bonds for 14,000 presentation of the opposing,:.. viewpoint. sideration the fact that no other questions shares, giving him 24,000; David R. The fact that the proponents of , one par- have been raised concerning Station ticular position on such an issue are, elected WLBT's overall programming operations. Cunnison purchased 1,800 shares, for officials does not in any way" alter the OF THE nature of the program or remove the ap- BY DIRECTION COMMISSION 2,107 total; Sumner Blossom disposed plicability of our fair presentation policy. Mary Jane Morris of 1,300 shares leaving him with 12; R. Your attention is invited to paragraph 18 Secretary of the Report on Editorializing by Broad- Carl Chandler sold 2,500 shares leaving cast Licensees in which the Commission stated, in pertinent part: NARRA Notifications him with 18,500; A. E. Winger reduced . While this Commission and its his holdings to by predecessor, the Federal Radio Commis- CANADA 3,506 shares selling sion, have, from the beginning of ef- 2,000. fective radio regulation in 1927, proper- List of changes, proposed changes, and ly considered that a licensee's overall corrections in assignments of Canadian Emerson Radio & Phonograph- program service is one of the primary broadcast stations modifying appendix con- indicia of his ability to serve the pub- taining assignments of Canadian broadcast Louis Abrams sold 4,400 shares, plus lic interest, actual consideration of such stations attached to recommendations of 400 in trust, leaving him with 44,914 service has always been limited to a North American Regional Broadcasting determination as to whether the licensee's Agreement engineering meeting. individually and 690 in trust; Abrams programming, taken as a whole, demonstrates that the licensee is aware of his 600 kc Foundation Inc. disposed of the 2,392 listening public and is willing and able CFCH North Bay, Ont.-10 kw D/5 kw N, shares it held; Percy West, pursuant to to make an honest and reasonable effort DA -2, unl., III, EIO 6- 15 -60. to live up to such obligations. The ac- call order placed last November, pur- tion of the station in carrying or re- 680 kc chased 100 shares giving him 206. fusing to carry any particular program is CKGB Timmins, Ont. -10 kw, DA -2, unl., of relevance only as the station's actions II, General Electric Co. -Robert L. with respect to such program fits into EIO 6- 15 -60. its overall pattern of broadcast service, 730 kc Gibson acquired 2,400 shares giving and must be considered in the light of its other program activities. This does not New Lethbridge, Alta. -1 kw D /0.5 kw N, him 6,317; Cramer W. LaPierre pur- mean, of course, that stations may, with DA -N, unl., II. Delete assignment. chased 3,390 shares for 4,955 total; impunity, engage in a partisan editorial CKDM Dauphin, Man.-10 kw D/5 kw N, campaign on a particular issue or series DA -N, unl., II, EIO 6- 15 -60. Clarence H. Linder purchased 2,000 of issues rovided only that the re- 1150 kc mainder of its program schedule con- shares for 12,150 total; William C. forms to the statutory norm of fairness: CKOC Hamilton, Ont. -10 kw D/5 kw N, Wichman sold 745 shares leaving him a licensee may not utilize the portion of DA -2, unl., III, EIO 6- 15 -60. its broadcast service which conforms to 1260 kc with 5,226. the statutory requirements as a cover or shield for other programming which fails CFRN Edmonton, Alta. - 10 kw, DA -N, Hoffman Electronics-H. S. Hazel- to meet the minimum standards of op- uni., III, EIO 6- 15 -60. tine sold 100 shares leaving him with eration in the public interest. But it is 1280 kc clear that the standard of public interest 10. is not so rigid that an honest mistake or New Hamilton, Ont. -5 kw D /2.5 kw N, error in judgment on the part of a li- DA -2, uni., III, EIO 6- 15 -60. National Telefilm Assoc. -H. I. censee will be or should be condemned 1340 kc Bucher exchanged 750 where his overall record demonstrates a shares for Na- reasonable effort to provide a balanced New Cabano, Ont. -0.25 kw, uni., IV, EIO tional Theatres Inc. securities. 6- 15 -60. presentation of comment and opinion on Philco such issues. The question is necessarily 1420 kc Corp. -Henry F. Argento New Peterborough, Ont. -1 kw D/0.5 kw sold 5,000 shares leaving him with 727; N, DA -2, uni., III, EIO 6- 15 -60. Henry E. Bowes purchased $5,000 1460 kc worth of 41/2 % convertible debentures. TELEVISION CKRB St. Georges de Beauce, P.Q. -10 kw D/5 kw N, DA -N, uni., III, EIO 6- 15 -60. RCA -David Sarnoff disposed of GENERAL MANAGER 1570 kc $90,000 in 31/2 % convertible deben- New St. Hyacinthe, P.Q. -5 kw, DA -N, tures, leaving him with $17,200 in such ... SEEKING... CHALLENGE unl., II, delete assignment. New Dorval- Pointe Claire, P.Q. -5 kw, bonds. DA -1, unl., EIO 6- 15 NUMBER FOUR ! II, -60. Skiatron Electronics & Tv Corp. - 960 kc Marion Douras sold 1,600 shares leav- CHNS Halifax, N.S.-10 kw, DA -N, unl., This man knows his business . . . III. Now in operation with increased power. ing him with 20,000. he is just about at the peak of his 1290 kc TelePrompTer Corp. -Milton Hend- CFAM Altona, Man. -5 kw, DA -1, unl., III. ler purchased 500 shares, his total productivity . . . In his entire ca- Now in operation with increased power. ownership in the firm. reer in radio and television he has 1460 kc CJOY Guelph, Ont. -10 kw D/5 kw N, Twentieth Century -Fox Film Corp. - been with but three organizations DA -2, unl., III, EIO 6- 10 -60. Donald A. Henderson acquired 2,000 1570 kc ... His record is crystal clear . . . shares giving him 2,610; J. B. Codd CHUB Nanaimo, B.C. -10 kw, DA -2, uni., he was instrumental in starting one II. Now in operation with increased power. purchased 1,250 shares for 1,850 total; Francis T. Kelly acquired 1,250 shares TV station; and took a second one giving him 1,251; C. Elwood Mc- from an FCC construction permit From the SEC record Cartney acquired 1,250 shares (he held to a completed operation. His ex- The following stock transactions by none previously); Joseph M. Moskowitz perience includes every phase of officers and directors of companies in purchased 10,000 shares for 10,600 management with strong emphasis radio -tv and allied fields have been re- total. on sales and promotion. leased by the Securities & Exchange United Artists -Herbert L. Golden Commission. The sales, reported to SEC disposed of $5,000 in 6% convertible He is well known within the indus- between May 11 and June 10, involved debentures he held and acquired 238 try ... at national advertising agen- common stock unless indicated other- shares, his total ownership in the firm. wise. Walt Disney Productions -Donn B. cies . . . and by most station rep - Ampex Corp. -Charles A. Black pur- Tatum sold 150 shares leaving him presentatives. He is now seeking a chased 100 shares for 185 total. with 7. challenging responsibility with an Columbia Pictures Corp.-Ralph M. Warner Bros. Pictures -Benjamin operation that needs what he has to Cohn acquired 989 shares giving him Kalmenson purchased 10,000 shares for offer. 43,298 individually and 1,891 held in 10,000 total ownership; Jack L. Warner trust; Schwartz & Froehlich (Charles sold 10,000 shares, at $26.12 per share Box 621M, BROADCASTING Schwartz) disposed of 9,300 shares in pursuant to a 1957 option, leaving him three separate transactions, leaving firm with 227,431.

BROADCASTING, July 13, 1959 (FOR THE RECORD) 119 WHAT MAKES A CLIENT BEAM

WHEN HE PAYS HIS TV TAB?

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MINNESOTA MINING AND MANUFACTURING COMPANY ,G V. ...WHERE RESEARCH IS THE KEY TO TOMORROW ZAJj COMPANY LL 1,

120 BROADCASTING, July 13, 1959 and ethical guy he can OUR RESPECTS TO .. . -and also be a hard -driver in a nice way." Mr. Lee explains simply, "Doggone it, on any given problem, you've got to ask yourself: `Is this the right and hon- Carl Lee est thing to do ?' Once you establish that, the goal is clear." Ever since he constructed his own the studios and facilities in the Pant - In recognition of these vital company crystal set at the age of 12, Carl Lee lind Hotel and supervised overall in- talents, Mr. Lee was appointed manag- has been a builder of equipment and, stallation. It was no small chore, what ing director of the Fetzer Broadcasting his associates will tell you, of confi- with wartime shortages of materials and Co. in 1953 and elected a vice president dence in people. These twin attributes government restrictions. With his tech- in 1954. Last year he was elevated to have carried him far over a score of nical background and knowledge of executive vice president and general years in which the Fetzer Broadcasting radio, he got the job done, however, in manager of the Fetzer Stations, with Co. organization has grown from one good time. During the war he also supervisory responsibility for the opera- station property and 12 employes to served on the faculty of Western Mich- tions of WKZO-AM -TV, WWTV (TV) three tv and two am stations, an fm out- igan U. as a lecturer on education Cadillac (both Mich.), KOLN -TV Lin- let and several subsidiary companies through radio. coln, Neb., and WJEF -AM -FM Grand which together have employes number- Fetzer further expanded in 1948, Rapids, Mich. ing more than 300. constructing new "Radio City" studios Mr. Lee's most recent and elaborate Notwithstanding his reputation as for WKZO in Kalamazoo's Burdick building program was the construction one of the most gifted administrators Hotel. Again, Mr. Lee supervised and of Broadcast House, a tri- level, sand- in radio -tv, at the age of 40, Mr. Lee directed the building program. stone and brick structure with modern went back to school last Monday-as With the advent of television in west- equipment and studios of WKZO and one of nearly 60 broadcasters attend- ern Michigan, Mr. Lee planned and WKZO -TV at 590 W. Maple St. in ing the NAB -sponsored management supervised the installation of WKZO- Kalamazoo. Authorities consider it one seminar at the Harvard Graduate TV in Kalamazoo and the construction of the finest broadcast facilities in the School of Business Administration in of WJEF -FM in Grand Rapids -a twin country, a tribute to Mr. Lee as a Boston. program that fully commanded his time builder. WKZO Radio and WKZO -TV The promise and potential of the and energy. are affiliated with CBS. young man became evident to John E. Trouble- Shooter Role Mr. Lee's Industry Activities Too Mr. Lee is Fetzer, president of the Fetzer Stations, horizons were appreciably broadened in conversant with many subjects and will during Mr. Lee's school days in Kala- 1951 as he took on additional responsi- discuss industry problems freely. He mazoo. Infatuated with radio engineer- bilities. He was appointed assistant to has been active in industry affairs (he ing as a science, the youth hung around Mr. Fetzer and assigned to trouble- is past president of the Michigan Assn. WKZO studios there and managed to shoot administrative, sales, program- of Radio & Television Broadcasters) obtain a parttime job on weekends and ming and personnel problems, along and currently he is treasurer of the filling vacations. He rose through the with engineering. Michigan chapter of the Broadcast Pio- ranks of engineering, With his pleasant smile and general neers. production to his present position as affableness, Carl Lee fitted nicely into He is past president of the Kala- executive vice president and general those shoes, setting out to cultivate con- mazoo Lions Club and served three manager of the Fetzer Broadcasting Co. fidence and assurance among his fellow terms as a board member of the local stations. workers. With this capacity, his col- Chamber of Commerce. Mr. Lee also Born Nov. 7, 1918, in Reading, leagues will tell you, he also managed belongs to the Civil Defense control Mich., Carl E. (stands for nothing-he to preserve the qualities of leadership center in the Kalamazoo area and is a has no middle name) Lee has been a and strength needed to consummate member of the board of directors of builder all his life. He first built things any difficult business deal. Of him one the First National Bank and Trust Co. like spool tanks, scooters out of roller associate has said: "Carl's a very honest of Kalamazoo. skates, tree houses and caves, as well When principals of Fetzer Broadcast- as a crystal radio receiver. After grad- ing Co. bought into the ownership of uating from Hanover High School in the American League baseball Tigers, 1936, he moved to Kalamazoo, attend- Mr. Lee was elected a member of the ing the Michigan Academy of Radio board of directors of the Detroit Base- Science, and in his last year (1939), he ball Co. also served as an instructor in radio Mr. Lee is just as active hobbywise. theory. A "do it yourselfer" by nature, he still Growing With WKZO When finds time to pursue his original love, WKZO boosted its power to 1 kw and amateur radio, and recently redesigned needed extra help in building a new and built his own ham transmitter transmitter, it called on the then part - operating on all bands (his ticket is time Mr. Lee to help in the expansion W8TZJ, a license he has held since program. He soon joined the Fetzer 1937). It's located at one end of his Broadcasting Co. as a fulltime engineer. recreation room. In 1940 WKZO became a fulltime He also likes fishing and golf and operation and in 1941 boosted its has become an expert at color slide power to 5 kw day and night. Mr. Lee photography. was promoted to the post of chief engi- Mr. Lee married the former Winifred neer in 1942. Fulton and they have a daughter, Cheryl When Fetzer received a grant in Ann, 41/2. He describes "Cheri" as his 1945 for construction of WJEF Grand FETZER BROADCASTING'S CARL LEE most frequent and willing subject for Rapids, Mr. Lee went to work designing 'Hard driver in a nice way' photography.

BROADCASTING, July 13, 1959 121 EDITORIALS Agency storyboard radio networks of ABC, CBS and NBC have been conducted at substantial losses in recent years. The parent companies THE FCC, after 25 years, has finally got around to trying have been able to absorb those losses because of the profits to find out what an advertising agency has to do with from television and from owned and operated stations. programming. We reserve judgment on the legality and even Mutual has no tv or station income to dip into when its the propriety of what it does with the information; but un- radio network bills come due. It must live or die solely on less this new -found insight impels it into the forbidden field its ability to sell radio network advertising. of program regulation, there should be beneficial results all The new owners of Mutual have been persuaded that it around. has the potential of selling enough advertising to make the The Commission stands to learn a lot from the agency grade. We hope that they are right and will supply enough testimony, started before Chief Examiner James D. Cun- capital to put their belief to a conclusive test. If they do ningham in New York last week as part of its overall in- less, they will only prolong a condition of uncertainty quiry into tv network program practices. For the first time in which, the longer it exists, will depress more and more the our memory, the Commission is getting a buyer's -eye view general market in radio advertising. of the complexities involved in (1) fitting the right program to the sponsoring product, (2) fitting the program into the right time period and (3) making sure that the program "Hollywood" McCosker's legacy stays attuned to the sponsor's policies and objectives while also meeting the policies and standards set by the network. IN this year of 1959 as broadcasters seek to mount a public This first -hand introduction to the business complexities information program to improve their "image ", old -timers of programming ought to generate more sympathetic under- mourn the passing of a broadcaster whose prowess in what standing of the problem of keeping programs flowing vir- is now called public relations contributed outstandingly to tually around the clock. It demonstrates that, contrary to radio's early development. Alfred J. McCosker, 72, died what a lot of people seem to think, programming involves July 1 in Miami, where he had lived since his retirement in more than art and esthetics. The job of administering a $2.5 1947 as chairman of WOR and of the Mutual Broadcasting million network television budget-estimated annual cost System, of which he was co- founder. of an alternate -week nighttime half- hour-carries much A newspaperman turned press agent, "Hollywood" Mc- responsibility, to sponsor as well as public. Cosker was instrumental in the establishment of WOR in The witnesses, some of the leading practitioners in the 1922. Four years later he became director and general man- business, didn't pretend that programming is as good as it ager of the nation's then leading independent. A dapper might be. But their exposition of the basic facts of business New Yorker, he had served in the motion picture field life should make it harder for anyone who becomes aware before joining WOR. He brought before the WOR micro- of them, the Commission included, to pass out criticism as phones the outstanding stars of that era, and was responsi- glibly as has frequently been the case. ble for such innovations as early morning setting -up exer- A noncommercial radio station, municipally owned cises, dinner concerts and, perhaps most important, he rec- WNYC New York, broadcast last week's proceedings. It's ognized the significance of news broadcasting. a pity that television's home -made critics all over the coun- Although he began as a press agent and showman, Al try could not tune in. If they listened with an open mind, McCosker soon became one of radio's outstanding states- they could hardly come away without a better appreciation men. In 1932, when the NAB was going through its first of the programming they do get and more respect for the agonizing reappraisal, he was drafted for its presidency. He people-sponsors, agencies, broadcasters -who see that they served two terms, and he continued active in trade affairs get it. until his retirement a dozen years ago. It was because there were men of the McCosker caliber willing to shoulder responsibility that broadcasting today is Mutual's dilemma a reasonably free, highly competitive and remarkably suc- SINCE Tom O'Neil bailed out of Mutual two years ago, cessful profession. the network has been victimized by a series of owner- ships which have done nothing to elevate the stature of it or of radio networking in general. Mutual cannot survive another ownership of that kind. TIME If the network is to remain in existence, it must have capital BUYER and expert management. Assuming the presence of both, MARY SMITH the network will have a difficult enough time in a contem- porary climate that is not especially favorable to radio networking. Among all the networks Mutual is unique. It is connected neither to television operations nor to owned and operated o stations. It consists solely of a relatively small staff and some inexpensive office and studio equipment. In some respects Mutual has advantages that the other radio networks lack. Because of its vastly simpler structure it can be operated at less expense. It does not suffer the ignominy of being the poor relation of an otherwise thriving corporate household. It can make a move without worry- ing whether the move will adversely affect other operations in the same company, because in Mutual no operations other than radio networking exist. Drawn for BROADCASTING by Sid Ilia But Mutual, in its singleness of interest, also has con- "Look, a woman. Let's offer her the spots for $1,999.98 instead spicuous disadvantages. It is common knowledge that the of $2,000."

122 BROADCASTING, July 13, 1959 LET YOURSELF GO KPRC -TV, HOUSTON and enter an entirely new world of advertising where every commercial is transportation to sales results you had not dreamed of. This proud insignia, the KPRC -TV channel number, is borne by every KPRC -TV advertiser. It proclaims a degree of quality, engineering and good taste unmatched on the TV sets of the world. Kings, diplomats, princes and connoisseurs have been enchanted by the graceful "2 ". You will be too!

KPRC -TV availabilities include programs, minutes, chainbreaks, and ID's. Prices range from about $90 to $1100. Ask your Edward Petry man for a demonstration. KPRC -TV, HOUSTON, TEXAS (An Affiliate of the National Broadcasting Company) 'Courtesy of Mercedes -Benz Sales, Inc.' WSTV TV SHOPPER -TOPPER merchandising...

moves products off store shelves ,'.

LEVER BROTHERS PRODUCTS INCREASE 18.5% in 32 s1 &K Supermarkets located in Eastern Ohio. Aver- age increases in 11 M & K Stores spot checked by WSTV -TV's merchandiser were even greater. Here is the product breakdown: Breeze, up 50? %; Rinso Blue, up 72.4%; Blue Silver Dust, up 19.8 %. According to Mr. Ralph Reed, Assistant to the President of the M & K chain of supermarkets, the increase was due 100% to WSTV -TV's Shopper Topper merchandising. Shopper Topper can do the same for you.

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50 E. 42nd Street, New York 211 Smithfield Street, Pittsburgh Exchange Realty Building, Steubenville. Ohio °Television magazine LL